Podcasts about dmarc

In the first part of this two-part conversation taken from a webinar, Carolyn Woodard and Steve Longenecker, Director of IT Consulting at Community IT Innovators, walk through the security settings, risks, and first steps nonprofits need to know to get the most out of Google Workspace's free nonprofit tier.Google provides a genuinely secure platform, but security is a partnership. Steve explains that the risks nonprofits face in Google Workspace rarely come from Google's infrastructure and almost always come from the configuration decisions made on the customer side. Whether your organization has been on Google for years or just signed up, there are settings in the admin console right now that deserve your attention.Steve and Carolyn cover:Why Google Workspace is a strong platform for nonprofits and what the free nonprofit tier includes, including where it stops and paid tiers or third-party tools pick up.2SV (two-step verification) is Google's term for MFA Multi-Factor-Authentication, and enforcing it for every user account is the single most important step you can take.How phishing, email spoofing, and business email compromise play out specifically in nonprofit environments, and what DNS settings like DMARC and DKIM do to reduce your exposure and protect your organization.Why shared and generic accounts create MFA blind spots, and how Google Groups can be a cleaner alternative for shared inboxes like info@ or donations@.The risks of unmanaged personal Google accounts, inactive user accounts, and overly permissive admin privileges, and how to find and address them in the admin console.Why migrating from My Drive file sharing to Google Shared Drives is a security and governance upgrade, and why it's worth planning carefully before you start.Resources MentionedGoogle Admin Console – Google – https://admin.google.comGoogle for Nonprofits Security Checklist: https://support.google.com/nonprofits/answer/9251886Google Workspace Security Checklist for Small Organizations: https://knowledge.workspace.google.com/admin/security/security-checklist-for-small-businesses-1-100-usersNonprofit IT Management Reddit Community – Reddit – https://www.reddit.com/r/nonprofitITmanagementMigrating Within Google to Use Shared Drives – Community IT Innovators – https://communityit.com/migrating-within-google-to-use-shared-drives/Email Protection and Deliverability (DMARC/DKIM) – Community IT Innovators – https://communityit.com/podcast-email-protection-and-deliverability-with-johan-hammerstrom/Cybersecurity Readiness for Nonprofits Playbook – Community IT Innovators – https://communityit.com/cybersecurity-readiness-for-nonprofits-playbook/ _______________________________Start a conversation :)Register to attend a webinar in real time, and find all past transcripts at https://communityit.com/webinars/email Carolyn at cwoodard@communityit.comon LinkedIn on reddit/r/nonprofitITmanagementon the Community IT websiteThanks for listening. 

川崎重工業株式会社は6月16日、同社を装った不審メールへの注意喚起を発表した。

フィッシング対策協議会は6月1日、「フィッシングレポート2026」を公開した。

Send us Fan MailPresenters: Julian Lee, Publisher, Community Builder, Speaker, Channel Ecosystem Developer with a focus on cybersecurity, AI and Digital TransformationPaolo Del Nibletto, Editor, eChannelNewsNim Nadarajah, C.CISO, Cyber Security, Compliance & Transformation Expert | Executive Board Member | Keynote Speaker Adam Bennett, Co-Founder & CEO at SureStack CEO at Crosshair CyberRandal Wark, Owner, MTech Cyber (MSP & Cybersecurity) ★ Conference Host ★ Mastermind Facilitator ★ Podcast Host ★ JournalistThe Cybersecurity Defense Ecosystem aims to assist Managed Service Providers (MSPs) in becoming more cybersecurity-oriented amidst industry disruptions caused by AI and regulatory changes.The meeting examined how advanced AI models and automated offensive tooling are radically accelerating zero-day vulnerability discovery, forcing a massive paradigm shift in corporate incident response. The panel highlighted Anthropic's Project Glasswing and its core security-focused model, Claude Mythos, as clear signals of this new reality. Able to autonomously uncover and chain complex, decades-old vulnerabilities in minutes, these tools are rendering traditional point-in-time scanning and monthly “Patch Tuesday” cycles obsolete. To adapt, the panel emphasized moving toward agent-based, continuous risk prioritization based on exploitability and CVE severity, while utilizing automated testing and seamless rollback capabilities to mitigate the operational threat of system breakage from rapid patching.The urgency of this shift was framed by alarming defensive metrics, with CrowdStrike's recent threat data citing a record-setting e-crime breakout time of just 27 seconds and an average corporate compromise under six minutes. The discussion referenced the high-profile ShinyHunters breach of Instructure's Canvas platform between April 30 and May 7, which disrupted final examinations across thousands of educational institutions. Despite the platform going offline and a ransom reportedly being paid in exchange for decryption keys and certificates of destruction, the panel warned that such outcomes heavily expose organizations to double extortion and severe legal liabilities.Transitioning to defensive economics, the panel analyzed the broader workforce and infrastructure impact of the AI arms race. The consensus was clear: AI will not replace security practitioners, but practitioners who adopt AI will replace those who do not. Organizations are urged to retool internal roles and consider variable, token-based pricing models for AI compute to shift operational budgets away from legacy per-user SaaS structures. They should also secure baseline infrastructure by enforcing core email security protocols like DMARC, SPF, and DKIM to prevent supply-chain vendor spoofing.Click here to watch previous episodes on Cybersecurity Defense EcosystemTo learn more on Cybersecurity Defense Ecosystem, visit: https://cybersecuritydefenseecosystem.com/

Brands are things that I never really thought about when I was younger. I knew and trusted certain brands based on some reputation that I subliminally learned from…somewhere. Sure I've set up non profits, I've represented businesses professionally around the world, I have been a part of a larger brand that someone worked hard to create. But as someone with zero marketing finesse, I was shocked when I was interviewing for a job internally years ago, and someone mentioned that I had a strong brand. Me? Anti Marketing - having a brand?  We all have a brand, whether it's literally a company that we own or a company we represent, or figuratively as one we put out in the world. And if you're like me, someone who hasn't put much thought into what having a brand means, and why you should care about protecting it - this episode is for you. Hosts: Tom Bridge - @tbridge@theinternet.social Marcus Ransom - @marcusransom Guests: Rolf Woodward - LinkedIn Links: How does your brand look to the outside world from a DMARC perspective? | Rolf Woodward https://command-r.co.uk/ https://command-r.co.uk/services/dmarc-checker/ Sponsors: Iru Fleet Device Management Workbrew Watchman Monitoring If you're interested in sponsoring the Mac Admins Podcast, please email podcast@macadmins.org for more information. Get the latest about the Mac Admins Podcast, follow us on Twitter! We're @MacAdmPodcast! The Mac Admins Podcast has launched a Patreon Campaign! Our named patrons this month include Weldon Dodd, Damien Barrett, Justin Holt, Chad Swarthout, William Smith, Stephen Weinstein, Seb Nash, Dan McLaughlin, Joe Sfarra, Nate Cinal, Jon Brown, Dan Barker, Tim Perfitt, Ashley MacKinlay, Tobias Linder Philippe Daoust, AJ Potrebka, Adam Burg, & Hamlin Krewson  

In this episode of Partnerships Unraveled, we sit down with Eltjo Hofstee, Global Sales Director at EasyDMARC. Eltjo joined nearly four years ago with a clear brief: build a scalable sales organization around a product with strong market fit. That journey has taken him deep into how MSPs grow, sell, and redefine the value they bring to end customers.Eltjo opens with a concept reshaping how EasyDMARC thinks about its partner program: the shift from managed service provider to managed intelligence provider. The idea, which Eltjo credits to Pax8, moves MSPs away from SLA-driven metrics toward a more proactive, data-informed advisory role. MSPs already sit on a significant amount of customer data, and using that data to get ahead of issues is what separates a vendor from a genuine partner. EasyDMARC's own program reflects this: the company now helps MSPs not just deploy DMARC, but find new customers and sell adjacent services.DMARC generates an XML report for every email sent from a protected domain, and those reports tend to reveal more than end users expect. Organizations that assume they are too small to be targeted routinely discover, once they set up DMARC, that their domain is being impersonated constantly. The data also surfaces shadow IT, such as a marketing tool sending emails from an unconfigured source. That ongoing visibility is what keeps EasyDMARC relevant after initial setup: MSPs can build a proactive early warning system that adds clear, measurable value to every end customer conversation.What ties it together is a shift in orientation: from fixing problems to anticipating them. That is where the MSP role finds its next level of relevance._________________________Learn more about Channext

CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל.קישור אל הבלוג

1.         Noticias de Tecnología2.         Ciberpíldora: encíclica IA del papa León XIV3.         Tecnoefeméride4.         Monográfico: DMARC con Juan Pedro Martínez, Red Sift.5.         Tecnología Curiosa: La ley de Shannon6.         Entrevista: José Francisco Martín, BusmatikCon: Israel Devesa, Alfonso Calvo y Carlos LIllo.

Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sender. That part tends to make sense to people. What doesn't get talked about nearly enough is what comes after that. Warmup isn't a one-time thing you do at the beginning and then forget about. It's a tool you can come back to - and for a lot of brands, it's something their account needs right now and they don't even know it. If your open rates have been sliding for months, if your deliverability feels off, or if you've just done a major list clean, a proper warmup might be exactly how you course correct. Because the conditions in your account today are not the same as when you first set it up - and acting like nothing has changed is how deliverability problems get worse without anyone noticing. This episode is also the natural follow-up to last week's conversation about list health. Cleaning your list resets your audience. A warmup is how you rebuild your sender reputation on top of that cleaner foundation. One without the other is only half the fix. In this episode, I walk through how to know if your account needs a warmup, what the process actually looks like in practice, and the biggest mistake brands make when they try to do it themselves. ✨ In this episode, you'll learn: Why domain warmup isn't just for new accounts - and when to come back to it The open rate number that signals something is genuinely wrong with your deliverability Why you should always check your authentication settings before starting a warmup What DKIM, SPF, and DMARC records are and why they matter for your sender reputation What a phased warmup actually looks like inside Klaviyo, step by step What to watch between each send and when to pause before moving forward The biggest mistake brands make when running a warmup (and why patience is the whole point) Why list health and domain warmup go hand in hand - and why doing one without the other isn't enough Warmup isn't a one-time credential you earn and keep forever. It's more like ongoing maintenance - and it's a lot easier to be proactive about than reactive about. Work with Joy Joya: https://joyjoya.com

Tune into expert AI and marketing strategies designed for entrepreneurs and brands striving to become indispensable with Favour Obasi-ike, MBA, MS. Explore technical SEO, AI marketing techniques, and actionable tactics to boost your visibility and revenue. This episode offers real-world advice to help you master digital marketing and grow your social business online and offline.Favour discusses the essential steps every business owner and brand builder should take to ensure their website and content are recognized, trusted, and indexed by Google. Topics span from domain acquisition and technical setup to organic SEO strategies and evaluating digital visibility. Focusing on the importance of foundational elements like DNS records, consistent quality content, and leveraging free Google tools, Favour makes the case for building a strong organic presence before running ads, ensuring long-term growth and authority online.Who Is This For?Entrepreneurs and small business owners Marketing professionals Website owners and bloggers Anyone aiming to improve online visibility and brand authorityIndividuals seeking long-term digital growth through SEOKey Moments & TimestampsSetting the Stage: Importance of Google for brand recognition and longevity online [00:00:04]The Brand/Google Question: Do you have a brand, and does Google know it? [00:00:36]Domain as Digital Identity: The role of domains for branding, using dovid.com as an example [00:02:05]Identifying Website Issues: Live advice and examples about email deliverability, domain authentication, and DNS health [00:10:33]Google's Free Tools: How to check if your site is indexed using site:domain.com and Google's experimental "learn-about" feature [00:19:37]Organic SEO Before Ads: Why you shouldn't run ads before building organic foundations [00:38:00]Technical Foundations: Importance of DNS, MX records, sitemaps, and technical configuration for trust/visibility [00:27:26]EEAT: Google's acronym – Experience, Expertise, Authority, Trust [00:46:58]Content Longevity vs. Social: Focus on blogs and evergreen content vs. ephemeral social posts [00:51:43]DIY Check: Step-by-step guide to see if you're indexed (site colon search) [00:54:07], [00:55:52]Action Wrap-Up: How to connect, get audits, and next steps [00:57:11], [01:00:13]SEO SummaryBrand = Domain: Your digital “home” is your domain; it's the anchor for all brand activities.Google Recognition: Being online is not enough—Google must be able to identify, trust, and index your content.Technical Health: Essential to configure DNS, email authentication (SPF, DKIM, DMARC), sitemaps, robots.txt, and page speed.Organic First: Build trust and visibility via organic SEO efforts before investing in paid ads for better ROI and lower cost-per-click.Content Quality: Content must have structure, value, and meet EEAT standards. Consistent publishing and context matter.Indexing Check: Use site:yourdomain.com and Google's “learn-about” experiment to see how visible your pages are.SEO Tools: Google Search Console, nslookup, and DNS health tools are critical for monitoring visibility and deliverability.Top FAQsHow do I check if Google knows my brand?Search site:yourdomain.com on Google to see indexed pages.What is the Learn About experiment?A Google tool (learning.google.com/experiments/learn-about/signup) to see what Google knows about your brand.Why do I need SPF, DKIM, and DMARC?These email authentications improve deliverability and trust.Should I run ads before optimizing SEO?No—establish organic foundations first to save money and increase effectiveness.What makes content rank well?High-quality, structured, relevant content that demonstrates EEAT (experience, expertise, authority, trust).Action StepsCheck your brand's index status with site:yourdomain.com on Google.Set up or update DNS, SPF, DKIM, and DMARC records.Connect your site to Google Search Console and submit a sitemap.Audit and improve page speed, structure, and content quality.Start a blog and focus on evergreen, helpful content answering audience questions.Use the Google “learn-about” experiment to gauge your brand's digital presence.Build organic authority before launching paid ad campaigns. Consistently monitor, update, and scale your SEO and brand foundation.Ready to Rank? Book Your SEO & Web Dev Services Today

GMOブランドセキュリティ株式会社は5月18日、国内大学におけるメールセキュリティの実態についての調査結果を発表した。

If your emails aren't getting opened, the problem might not be your content. It might be your subject lines.In this episode, Kendra breaks down why most coaches write subject lines that sound safe, predictable, and instantly ignorable… and how that's quietly killing their email engagement. She explains the psychology behind curiosity-driven subject lines, why trying to sound “professional” often backfires, and how to write emails people actually want to click on.Kendra also shares practical examples of subject lines that work, the biggest mistakes coaches make with email marketing, and why your emails should feel more like a conversation than a corporate newsletter. If your open rates are low or your list feels dead, this episode will completely change the way you approach email marketing.In This Episode:The open rate benchmarks you should be hitting (hint: 30%+ for weekly emails, 50%+ for freebie delivery)Boring subject lines vs. compelling ones (and why yours are probably the first one)The 5 types of subject lines i rotate through every single week... curiosity, story tease, organic, personalized, and authority (with real examples of each)The subject line don'ts that are tanking your open rates right now (all caps, too many emojis, title case, vague filler)How to A/B split test your subject lines so you always get two chances at a good open rateThe resend-to-unopens trick that can take your 30% open rate to 40% with almost zero effortWhy preview text matters (and how to use it as a second subject line)The AI hack i use with Claude to find hidden patterns in my subject lines (this one alone is worth the listen) Referenced episodes:Episode 325 — Email Deliverability (tech setup, DMARC, DNS records, domain verification)Ep. 225: Email Nurture Sequences: Get My Template!Tools & platforms mentioned:FG FunnelsClaude (for subject line analysis)ChatGPT (for subject line analysis)The Weather Network app (for studying clickbait article titles) Enroll in Health Coach Accelerator:Apply for HCA: https://kendraperry.net/apply  Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy 

Join Flodesk Partner, Favour Obasi-ike, MBA, MS for a robust deep dive into the evolving landscape of email marketing, practical technical strategies, and AI's impact — all centered around the power of Flodesk for creators, small business owners, and marketers. Discover how Flodesk outperforms industry standards with 17% higher email visibility and why its technical backbone (including Amazon SES integration) leads to superior open and click-through rates. Favour dispels myths about pricing, reveals pitfalls of competitor platforms like Mailchimp, Constant Contact, and ConvertKit, and walks through the essential metrics and best practices that drive sustainable growth.Explore actionable tactics for segmenting your list, building workflows, ensuring compliance, managing DNS records, and even leveraging backlinks from within your email platform. Gain insight into content strategy, the importance of high-quality list growth over vanity numbers, and how to work through mental blocks or burnout as a digital creative. Favour also unpacks the risks and opportunities of AI-driven content, the importance of protecting your web assets from scraping, and emerging best practices as AI reshapes marketing. For creators feeling overwhelmed by platform choices, technical jargon, or skepticism about automation and visibility stats, this episode offers clarity, step-by-step guidance, and a boost of confidence to take your email marketing to the next level. Learn from real-world examples, industry benchmarks, and practical tools that favor sustainable relationship-driven marketing over spammy tactics.Who Is This For?Entrepreneurs and small business owners Solopreneurs and digital creators Email marketing beginners to intermediates Marketing professionals looking for actionable technical advice Anyone considering Flodesk or seeking more ROI from email tools Creatives interested in building sustainable, compliant audience relationships List managers wanting to increase engagement and deliverabilityReady to Rank? Book Your SEO & Web Dev Services Today

This week, hosts of N2K CyberWire ⁠⁠⁠⁠⁠⁠⁠⁠⁠Maria Varmazis⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dave Bittner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ alongside ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Joe Carrigan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ are discussing the latest in social engineering scams, phishing schemes, and criminal exploits that are making headlines. We start with some follow, a sweeping DOJ-led crackdown and rare U.S.-China cooperation that led to hundreds of arrests and the dismantling of global scam centers targeting Americans. Maria has the story on a study finding over a third of FIFA World Cup 2026 partner domains lack strong DMARC “reject” protections, leaving fans and customers vulnerable to spoofed emails and event-themed fraud. Dave's got the story on Americans losing $2.1 billion to social media scams in 2025, with shopping, investment, and romance fraud surging as criminals increasingly use platforms like Facebook, WhatsApp, and Instagram to target victims. Joe's got the story on AI deepfakes fueling scams, from fake Taylor Swift videos on TikTok luring users into phishing schemes to a completely fabricated influencer persona run by a scammer, underscoring how convincingly synthetic identities are being used to deceive online. Our catch of the day is on a text message where a scammer is promising a big reward. Resources and links to stories: 276 arrested in connection with 'scam centers' targeting Americans US, China join for rare cooperation in scam center raid FIFA World Cup 2026: More than One-Third of Official Partners Expose the Public to the Risk of Email Fraud Watchdog warns high FIFA World Cup ticket prices increase risk of scams How to make your World Cup experience scam free Consumers lost $2.1B to social media scams in 2025, FTC reports Taylor Swift Deepfakes Are Fooling TikTok Users Into Phishing Scams MAGA Influencer Emily Hart Exposed as Indian Man ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a Catch of the Day you'd like to share? Email it to us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hackinghumans@n2k.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Dmarcian, Inc. v. DMARC Advisor BV

NTTデータグループのフォーティエンスコンサルティング株式会社（旧社名：株式会社クニエ）と株式会社TwoFiveは4月27日、なりすましメール対策分野で協業し同日から新たなDMARCソリューションの提供を開始すると発表した。

CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל.קישור אל הבלוגקישור לקהילה

This week, we are joined by Juliana Testa, Senior Security Engineer from 7AI, sharing their work on "Quish Splash - When the QR Code Is the Weapon: A Multi-Wave Phishing Campaign That Slipped Past Every Filter." A large-scale “quishing” campaign used QR codes embedded in image attachments to hide phishing URLs, allowing 28 out of 33 emails to bypass SPF, DKIM, DMARC, and Microsoft Defender and land directly in inboxes. Each recipient received a unique QR code and tracking ID, defeating traditional detection methods and enabling attackers to scale the campaign to over 1.6 million emails across multiple organizations while shifting execution to less-secure mobile devices. The attack was ultimately uncovered through AI-driven alerting combined with human analysis and threat hunting, highlighting a major blind spot in email security and the need for QR code inspection, mobile protections, and tighter auto-reply controls. The research and executive brief can be found here: Quish Splash - When the QR Code Is the Weapon: A Multi-Wave Phishing Campaign That Slipped Past Every Filter. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we are joined by Juliana Testa, Senior Security Engineer from 7AI, sharing their work on "Quish Splash - When the QR Code Is the Weapon: A Multi-Wave Phishing Campaign That Slipped Past Every Filter." A large-scale “quishing” campaign used QR codes embedded in image attachments to hide phishing URLs, allowing 28 out of 33 emails to bypass SPF, DKIM, DMARC, and Microsoft Defender and land directly in inboxes. Each recipient received a unique QR code and tracking ID, defeating traditional detection methods and enabling attackers to scale the campaign to over 1.6 million emails across multiple organizations while shifting execution to less-secure mobile devices. The attack was ultimately uncovered through AI-driven alerting combined with human analysis and threat hunting, highlighting a major blind spot in email security and the need for QR code inspection, mobile protections, and tighter auto-reply controls. The research and executive brief can be found here: Quish Splash - When the QR Code Is the Weapon: A Multi-Wave Phishing Campaign That Slipped Past Every Filter. Learn more about your ad choices. Visit megaphone.fm/adchoices

GMOブランドセキュリティ株式会社は4月7日、グローバルTop50ブランドおよび国内Top50ブランドのドメインを対象に「SPF」と「DMARC」の導入状況に関する調査の結果を発表した。

Most coaches assume their emails aren't converting because of bad copy… but that's usually not the real issue.In this episode, Kendra breaks down what's actually happening when your emails stop performing and why deliverability is often the hidden problem. She gets into how inbox placement really works, why your list can suddenly go quiet, and the subtle habits that can damage your sender reputation without you even realizing it.If your open rates are dropping and your emails feel like they're going nowhere, this is likely the root of it.In this episode: Why your email setup might be killing your open rates (DMARC, authentication, and what actually matters)How to spot deliverability issues early (before your list goes cold)Why engagement matters more than you think and how email sequences impact inbox placementThe hidden spam triggers that push your emails out of the primary inboxWhy generic content tanks your open rates (and what to send instead)(The real reason you need to clean your email list (and what happens if you don't)The simple tools that protect your sender reputation and keep you out of spamWATCH ON YOUTUBE Resources mentioned:Google Postmaster: https://www.gmail.com/postmaster/Apply for HCA: https://kendraperry.net/applyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy

CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

Navigating the Digital Shift: Maximizing Engagement and Delivery with Geoffrey BlancIn a world where digital communication is the heartbeat of business growth, the challenge for modern entrepreneurs is no longer just sending a message—it's ensuring that message resonates and actually arrives. In a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Geoffrey Blanc, the General Manager of Cyberimpact, to discuss the evolving landscape of email marketing and Canadian anti-spam legislation (CASL). Their conversation dives deep into the strategic necessity of choosing platform partners that prioritize compliance and deliverability, particularly for businesses navigating the unique regulatory environments of North America. Geoffrey shares how a focus on simplicity and local expertise can transform a standard marketing tool into a high-powered engine for customer retention and brand authority.Cultivating Compliance and Connection in a Saturated MarketFor many North American businesses, the "set it and forget it" mentality of global email platforms often leads to accidental non-compliance with regional laws like CASL or Quebec's Bill 25. Geoffrey explains that the true value of a specialized platform lies in its ability to act as a regulatory safeguard, automatically managing consent and bilingual requirements that generic competitors often overlook. By offloading the technical burden of compliance to a dedicated partner, founders can refocus their energy on crafting high-value content rather than worrying about the legalities of their subscriber lists. This shift from "mass blasting" to "intelligent segmenting" ensures that marketing efforts are not only legal but also deeply respectful of the recipient's inbox.Email deliverability has become a sophisticated game of reputation management, where the technical infrastructure of your provider is just as important as the subject line of your email. Geoffrey points out that as major providers like Google and Yahoo tighten their authentication requirements, the "middleman" role of the email service provider (ESP) has become critical. A high-quality ESP maintains a pristine sender reputation by strictly vetting its users and providing the necessary SPF, DKIM, and DMARC tools. This technical backbone is what prevents a carefully crafted campaign from disappearing into a "black hole" or being flagged as spam, directly impacting the ROI of every lead generation effort a business undertakes.Beyond the technical hurdles, the most successful entrepreneurs are those who treat email as a tool for relationship building rather than a simple distribution channel. Geoffrey advocates for a "less is more" approach, where the focus is on simplicity and ease of use—both for the marketer and the end-user. Whether it's using automated "welcome" sequences to nurture new leads or leveraging bilingual templates to serve a diverse customer base, the goal is to reduce friction at every touchpoint. In an era where digital noise is at an all-time high, the businesses that stand out are those that provide consistent, compliant, and clearly delivered value directly to their audience's most private digital space: the inbox.About Geoffrey BlancGeoffrey Blanc is the General Manager of Cyberimpact, a leading Canadian email marketing platform designed specifically for small businesses and organizations. With an extensive background in digital strategy and platform management, Geoffrey is a recognized expert on Canadian anti-spam legislation (CASL) and Quebec's Bill 25. He is dedicated to helping entrepreneurs simplify their marketing workflows while staying 100% compliant with evolving data privacy laws.About CyberimpactCyberimpact is an intuitive email marketing solution that prioritizes simplicity, deliverability, and compliance. Based in Canada, the platform is uniquely positioned to help North American businesses navigate strict anti-spam regulations while providing a bilingual interface and local support. Cyberimpact helps thousands of organizations build stronger customer relationships through professional newsletters, automated sequences, and robust contact management tools.Links Mentioned in This EpisodeCyberimpact Official WebsiteGeoffrey Blanc on LinkedInKey Episode HighlightsCASL and Bill 25 Compliance: Why generic global platforms may leave North American businesses vulnerable to heavy fines and how to automate your regulatory safety.The Deliverability "Black Hole": Understanding the technical infrastructure required to ensure your emails bypass spam filters and land in the primary inbox.Simplifying the Workflow: How to move away from over-engineered marketing tools toward a platform that emphasizes ease of use and rapid campaign deployment.Bilingual Marketing Strategy: Leveraging dual-language capabilities to effectively reach and respect diverse demographics in the Canadian and US markets.Consent Management: The strategic importance of maintaining a clean, "opt-in" list to protect your sender reputation and long-term marketing ROI.ConclusionThis conversation with Geoffrey Blanc underscores that in the digital age, your choice of tools is a direct reflection of your brand's integrity. By prioritizing deliverability and regional compliance, you ensure that your message is not just sent, but heard by the people who matter most to your business.More from The Thoughtful Entrepreneur

סיפור לקוח. האם כדאי ליצור דומיין נפרד לדיוורים שיווקיים? הדילמה שמלווה כל ארגון שנחסםנכנסתי לאחרונה לדיבייט מעניין עם אנשי IT של לקוח גדול שהתחלתי ללוות בנושא Deliverability. הוויכוח נסב סביב שאלה שנשמעת טכנית אבל היא לא רק טכנית אלא אסטרטגית מאוד: האם עדיף להקים דומיין נפרד לגמרי לשיווק וכך למנוע סכנה של חסימה, או לעבוד תחת הדומיין הראשי, הידוע והמוכר של הארגון, או עם סאב-דומיינים (Sub domains) תחת הדומיין הראשי?זו דילמה מהנפוצות ביותר בעולם העבירוּת, ואני רואה ארגונים נופלים לבור הזה כשהם מקבלים החלטה לא נכונה עבורם. ---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל.קישור אל הבלוג

There's a particular kind of clarity you get when you talk to someone who spends their days breaking into things for a living. Not with malice — with purpose. John Steigerwald, known to most in the industry simply as "Stigs," co-founded White Knight Labs in 2016 with a mission that sounds almost disarmingly simple: build the best penetration testing team anyone has ever seen, and actually deliver results. Nearly a decade later, the company has grown to 40 people, gone international, and is busier than ever. The question worth asking is: why?The uncomfortable answer, according to Stigs, is that the fundamental problems haven't changed. At all."Honestly, it's still 2015," he said during our most recent conversation on ITSPmagazine's Brand Story series. Not as a metaphor. As a diagnosis. The same misconfigurations, the same weak identity policies, the same unlocked back doors that red teamers were exploiting a decade ago are still wide open today. The apps built in a COVID-era frenzy — pushed out fast, tested never — are now running critical business infrastructure. And the organizations using them are only finding out when something breaks.What's changed is the surface area. Cloud, AI, Microsoft 365, vibe-coded production apps — each new layer of technology gets adopted at speed, and each one arrives carrying the same original sin: no one turned on the basics. Stigs used Microsoft 365 as a pointed example. Millions of businesses are running on it with DMARC turned off, default configurations untouched, Copilot layered on top, and not a single CIS Benchmark policy applied. "Every client is vulnerable," he said. "Not just 10% of clients. Every client."That's a striking statement. It's also, if you've been paying attention to breach headlines, not a surprising one.The AI angle adds a new and almost darkly comedic wrinkle. Vibe coding — the practice of using AI tools like Cursor or Claude to generate production-ready code at speed — has given entry-level developers intermediate-level output. Which sounds great, until you realize that the AI models many of them leaned on were trained on outdated, sometimes vulnerable data. Stigs described visiting multiple clients with nearly identical security weaknesses, all tracing back to the same ChatGPT-generated setup instructions. "You and your neighbor did the same thing," he told one client. That's not just a funny anecdote. It's a warning about what happens when an entire industry bootstraps its infrastructure from the same flawed source.And yet, Stigs isn't anti-AI. He uses it every day. He just sees it with the clarity of someone who also finds the holes it leaves behind. His prediction for the near future: a massive wave of secure code review requests, as companies start reckoning with the vibe-coded backlog they've been quietly accumulating. AppSec is about to have a very good year.Looking forward, White Knight Labs is watching the growing intersection of private sector expertise and government infrastructure testing with particular interest. Critical infrastructure in America, long overdue for rigorous physical and embedded testing, is starting to receive that attention. Stigs and his team are already in the room.What makes White Knight Labs different isn't just technical skill — it's the ability to communicate what they find in language that actually lands. In an industry full of reports that gather dust, that matters. The best penetration test in the world is useless if no one acts on it.The door is open. It's been open for years. The question is who you call to finally lock it.To learn more about White Knight Labs, visit their website or reach out directly. Listen to the full conversation on ITSPmagazine.GUESTJohn StigerwaltFounder at White Knight Labs | Red Team Operations Leaderhttps://www.linkedin.com/in/john-stigerwalt-90a9b4110/RESOURCESWhite Knight Labs:  https://whiteknightlabs.com_____________________________________________________________Are you interested in telling your story?▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

חלק גדול מתוכניות האימייל מרקטינג מפספסות הזדמנות גדולה בכך שהן לא שולחות אימייל מייד לאחר ההרשמה. לאימייל הזה קוראים "אימייל ברוכים הבאים" (welcome email). לא רק שזה יוצר חווית לקוח גרועה בעצם ההשתהות שבמשלוח הדיוור הראשוני, אי אפשר להניח שמי שנרשם לדיוורים יזכור בחלוף זמן רב כי אמנם נרשם לדיוורים, מה שעשוי להוביל לעליה בדיווחים על ספאם ועשוי לגרום לתוכנית הדיוור להתחיל ברגל שמאל.תיאום ציפיות הוא נושא קריטי בכל תכנית דיוור ומתחיל אפילו לפני ההרשמה. לאחר ההרשמה תיאום הציפיות ממשיך בדף תודה (thank you page) שמשלים את תיאום הציפיות רגע לפני שליחת האימייל הראשוני של ה- welcome email לאישור ההרשמה.פספוס גדול עוד יותר הוא לעצור בשליחת אמייל ברוכים הבאים. הרגע הזה מיד אחרי ההרשמה הוא הרגע של המעורבות הגבוהה ביותר שיהיה לכם עם הנרשם חדש. המשתמש בדיוק עשה פעולה מכוונת. הוא מילא את טופס ההרשמה ולחץ על כפתור ההרשמה. אמנם לפי פרסומים זרים, כולנו סובלים מקשב נמוך וזיכרון של דג זהב, אבל מאוד סביר להניח שבלשב הזה מיד לאחר ההרשמה הנמען זוכר בדיוק למה הוא נרשם, ומה הוא ציפה לקבל, ומה היתה המוטיבציה שדחפה אותו לעשות את הפעולה הזו ולהירשם לדיוור שלכם. ---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

מכיוון שכולנו משתמשים באימייל מדי יום, האימייל עשוי להיראות פשוט במבט ראשון. עם זאת, מאחורי הפעולה הפשוטה של שליחת אימייל מסתתרת מערכת אקולוגית מורכבת הכוללת הרבה ברגים ואומים, כגון אימות דומיין, רשומות DNS ועמידה בפרוטוקולים שונים, המסומנים תחת המילה המסתורית "עבירוּת".למרות החשיבות של האימייל לארגונים, אני רואה בקרב אנשי IT בחברות, סטארטאפים ובארגונים שחסרים תהליכים ונהלים פנימיים הקשורים לניהול תשתיות האימייל הארגוניות. לדוגמה, אם מחלקת השיווק מתחילה לעבוד עם מערכת דיוור חדשה, אוטומציה שיווקית או CRM, הם פשוט מודיעים ל-IT על עדכוני רשומות שצריך לבצע ב-DNS. בדרך כלל, אין נהלים במחלקת ה-IT בנוגע לתיעוד ולאימות מחדש של המידע הזה לאחר תקופת זמן, כדי לוודא שהוא עדיין רלוונטי ושהרשומות נדרשות ב-DNS.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

Cold email works—if you protect your domain first. Adam Rosen of EOC Works reveals the critical mistake killing most campaigns: sending from your primary business domain. "You're gambling with your entire email reputation," he tells Sales Pop host John Golden. Rosen's fix: Create dedicated domains for outreach. Use companymail.com instead of company.com. Set up multiple inboxes to distribute volume and authenticate everything with SPF, DKIM, and DMARC records. But infrastructure is just the start. "Cold email connects people who should know each other," Rosen explains. Skip the gimmicks and fake urgency. Research recipients, offer genuine value, and be transparent about who you are and what you want. For startups, his advice is surgical: master one channel before expanding. Let real market feedback—not assumptions—guide your targeting. Combined with authenticity and solid technical setup, cold email remains a powerful sales tool in 2026.

לאימייל מרקטינג יצא שם של ערוץ מאוד מאוד רווחי. לפי מחקרים שונים, החזר ההשקעה על email marketing הניב לעסקים, החזר שנע בין 40 ל-90%. מערכת דיוור תעלה לכם בין 250 לכמעט 1,500 ש"ח בחודש עבור תוכנית שכוללת 5000-10,000 אנשי קשר בהתאם למערכת ולסוג החבילה.אבל מה קורה אם אני on the budget ורוצה להתחיל לעשות אימייל מרקטינג, בלי להשקיע סכומי כסף גדולים? האם אפשר לעשות אימייל מרקטינג בלי להתפשר על תכונות המערכת ועל העבירוּת, ועדיין לעשות את זה בעלויות נמוכות מאוד בהשוואה לחלופות הרגילות?זו המשימה שיצאתי לבדוק בפרק זה.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל.קישור אל הבלוג

Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

שנת 2026 רק התחילה והנה עוד הכרזה של גוגל: חודש ינואר 2026 מסמן נקודת מפנה היסטורית עבור Gmail שירות הדואר האלקטרוני הפופולרי ביותר בעולם. בהודעה רשמית שפרסמה גוגל, היא הכריזה על כניסתה המלאה של ג'ימייל למה שהיא מכנה "עידן ה-Gemini". המהלך הזה הוא שינוי מהותי של התשתית המפעילה את תיבת הדואר שלנו, שתהיה מבוססת בעידן החדש על מודל הבינה המלאכותית המתקדם של גוגל - Gemini 3. מטרת העל של השדרוג היא להפוך את תיבת המייל ממחסן דיגיטלי פסיבי לעוזר אישי אקטיבי, המסוגל לנהל, לסנן ולנסח הודעות ברמה שטרם נראתה. לצד ההתלהבות הטכנולוגית, השינויים הללו מעוררים שאלות רבות כיצד המהלך הזה ישפיע עלינו המדוורים.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

סיכום שנת 2025 אם הייתם שואלים משווק ממוצע לפני עשור מה דעתו על אימייל כערוץ שיווקי, כנראה שהתשובה שהייתם מקבלים היא שזה "ערוץ יעיל אבל קצת מיושן". אבל שנת 2025 תיזכר כשנה שבה כל האשליות התנפצו. זו הייתה השנה שבה התלות שלנו בפלטפורמות חיצוניות (גוגל, מטא, טיקטוק) הפכה למסוכנת ממש, והאימייל - אותו פרוטוקול "ישן נושן" משנות ה-70 - התגלה כסירת הצלה היחידה בים של אי-ודאות דיגיטלית.במהלך השנה האחרונה בבלוג הפודקאסט crm.buzz, ליוויתי את השינויים האלו דרך מאמרים, פודקאסטים וניתוחי עומק.לרשימת המאמרים שפרסמתי השנה בבלוג---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל.קישור אל הבלוג

We began the program with four interesting guests on topics we think you should know more about! Holiday Deliveries at Risk as Porch Pirates Target Last-Minute Shoppers!Guest: Brian Westnedge - VP, Alliances & Partnerships at Red Sift - 20+ years in the cybersecurity/DMARC space Holiday safety when it comes to products/gifts. How to spot when a gift may not be built well enough for safe use & what to do if a gift you give turns out to be defective.Guest: Don Fountain - leading product safety attorney - partner at Clark, Fountain, La Vista, Littky Rubin. He is also the author of "Defect Safety: A Primer for Lawyers to Identify Defective Products and Promote Consumer Safety Through Litigation," which outlines the hidden gaps in product design, testing, and regulation. What to expect for holiday travel with wintery weather for parts of New England & at least 122 million Americans expected to travel over Christmas and New Year's, according to AAA.Guest: Dan Mazella - Operations Director for the Boston Division of Total Traffic & Weather Network & Traffic reporter Survivor of 1,775 Days of Unjust Detention in Venezuela Shares His Story - Memoir also shares mental strategies and spiritual practices that helped endure captivity, along with insight on Venezuela’s turbulent political landscape.Guest: Jorge Toledo - Venezuelan-born American citizen and former CITGO executive See omnystudio.com/listener for privacy information.

‏דמיינו לכם שיום בהיר אחד כל פעילות האימייל של הארגון נעצרת.אימיילים משירות הלקוחות מפסיקים להגיע ללקוחות, לקוחות מדווחים שהאימיילים האלה מגיעים אליהם אל הספאם.הניוזלטר, שבאופן רגיל היה מקבל אינגייג'מנט מצוין מקבל לפתע נפילה דרסטית באחוזי האינגייג'מנט, אימיילים לאימות דו שלבי (Multi Factor Authentication) לא מגיעים, האימיילים שהמנכ"ל שולח מה-google Workspace שלו מקבלים באנר שהאימייל חשוד כספאם.הארגון מושבת! כל תעבורת האימייל נעצרה כמעט לחלוטין.מברור מהיר הסתבר כי בעקבות לחץ שהופעל על מחלקת ה-Growth (שאחראית על הצמיחה בארגון) לגייס לקוחות חדשים, הם חשבו שזה רעיון טוב להשתמש בשירות כגון ZoomInfo, Lusha, Apollo ואחרים שמספקים רשומות לידים מפולחות, כדי שה-SDRים יפנו ללקוחות בפניות קרות - Cold Email. על הסקאלה שבין צמיחה קצרת מועד לבין עמידה ארוכת טווח בדרישות הרגולציה של ספקיות האימייל הגדולות, מהו המחיר שארגונים משלמים כשתעבורת האימייל סובלת פגיעה כל כך קשה? ואכן, ארגונים משלמים בריבית דריבית על הטעויות והשטויות שהם עושים, כשהם מנסים ליצור צמיחה מהירה באמצעות Cold Email. על אתגרי דיוור בארגונים שעושים Cold Email / Outreach. ---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל.קישור אל הבלוג

E-Mails wirken simpel – sind aber technisch ein ziemliches Minenfeld. In dieser Adventkalender-Folge tauchen wir in die Welt von SPF, DKIM, DMARC, SRS und ARC ein.Im Engineering-Kiosk-Adventskalender 2025 sprechen befreundete Podcaster⋅innen und wir selbst, Andy und Wolfi, jeden Tag kurz & knackig innerhalb weniger Minuten über ein interessantes Tech-Thema.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

דמיינו מדינה שבה יום אחד, פשוטו כמשמעו, הממשלה מודיעה לאזרחיה שהיא מפסיקה להתחייב לחלק להם את הדואר.זה לא תרחיש מסצנה אפוקליפטית, אלא המציאות במדינות רבות בעולם.כבר שנים הביקוש לשליחה וקבלה של מכתבים רגילים בדעיכה. לעומת זאת, חלוקת דואר חבילות נמצא בעליה מטורפת סביב פריחת האיקומרס. זה קורה במדינות שונות וגם בישראל. הצורך להזיז מעטפות ממקום למקום נשאר, אבל תחולת אותן מעטפות וחבילות היא זו שמשתנה.בהתאם להחלטה שהתקבלה ב-2024, שירותי הדואר הרגיל בדנמרק יפסיקו לפעול בסוף 2025, עם ביטול "חובת השירות האוניברסלי". המשמעות המעשית היא שהמדינה הסירה מעצמה את האחריות לוודא שכל אזרח, בכל מקום, יקבל מכתבים במחיר שווה לכל נפש. מי שירצה להמשיך לשלוח דואר בדנמרק, יצטרך לפנות לחברות פרטיות שיספקו את השירות, בוודאי בפריסה פחות נוחה מבעבר ובעלויות הרבה יותר גבוהות.המהלך הזה הוא אולי הקיצוני ביותר שראינו עד כה, אבל הוא רק קצה הקרחון של תופעה גלובלית שמאיימת לחסל את אחד הנכסים השיווקיים המפתיעים והאפקטיביים ביותר שנותרו לנו.---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

למתבונן מבחוץ, אימייל מרקטינג נראה פשוט.על פניו, אימייל היא טכנולוגיה הכי נגישה בעולם. כולנו משתמשים באימייל. המנכ"ל של החברה הגדולה ביותר במשק משתמש באימייל, וגם אחרון העובדים באותה חברה משתמש באימייל. ילדים וילדות משתמשים באימייל וגם סבים וסבתות. כולנו משתמשים באימייל וזה נראה לנו טריוויאלי: כותבים שורת נושא, מנסחים את המסר, במקרים מסוימים מצרפים קובץ ולוחצים על "שלח".אולי בגלל שהפעולה הזו היא כל כך יומיומית, נוצרה האשליה שאימייל הוא פשוט שגר ושכח וגם שאותה פעולה של שיווק באימייל - "אימייל מרקטינג" - פשוטים באותה מידה. אבל כשעושים זום אין מתגלה מציאות אחרת: אימייל הוא אקו סיסטם מורכב, סבוך, עדין ומורכב. יש של ניואנסים שצריכים לנגן יחד כמו תזמורת. לשלוח אימייל זה קל. אבל ברגע שבו כל אימייל נשלח הוא יוצא אל מסע אל הלא נודע. כמו זרעונים במירוץ אל הביצית, חלק מהאימיילים שנשלחים כלל לא מגיעים ליעד הנכסף: תיבת ה-inbox של הנמענים. חלם יגיע אל הספאם. חלקם יחסמו ויוטחזרו לשולח, חלק יגיעו אבל יכנסו להסגר. את האשליה הזו שאימייל מרקטינג הוא כה פשוט, מערכות דיוור מעצימות בפרסומים השיווקיים שלהן. כמו כל saas product הן רוצות שתאמינו שזה פשוט וקל.אם זה כל כך קל, למה קשה להצליח?---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

החיפוש מת (או לפחות משתנה ללא היכר): איך נשרוד את מהפכת ה-AIבמשך שלושה עשורים, החוזה היה פשוט וברור: אתם (ארגונים, משווקים, יוצרי תוכן) תיצרו תוכן איכותי, וגוגל, מנוע החיפוש הכל יכול, ישלח אליכם גולשים. זה היה מודל סימביוטי מושלם. מנוע החיפוש של גוגל השתמש בתוכן שלכם ו"בתמורה" אותו מנוע שלח אליכם טראפיק.המודל הזה לא היה חף מבעיות. גוגל פעלה באופן דורסני וחד-צדדי, היא פשוט שתתה כל תוכן שיכלה למצוא, כולל סריקה של ספרים ויצירות אחרות. היא אף נתבעה על כך. אבל כל עוד היא החזירה ליוצרי התוכן במטבע של טראפיק, אפשר היה לעצום עין.אבל בתקופה האחרונה החוזה הזה הופר חד-צדדית ואנחנו עדים למה שמכונה "הניתוק הגדול" (The Great Decoupling). החיפוש, כפי שהכרנו אותו, כנראה נושם את נשימותיו האחרונות וכעת במקום הקלדת שאילתה וקבלת רשימת ארוכה של קישורים, אנו מקבלים תשובות באופן אינטראקטיבי.אם אתם מרגישים ירידה בתנועה לאתר שלכם, אתם לא מדמיינים. הנה מה שקורה מאחורי הקלעים, ומה שיוצרי תוכן, עסקים ומשווקים יכולים לעשות כדי לא להפוך לבלתי נראים.הצטרפות לקהילה---CRM.BUZZ הוא בלוג ופודקאסט בעברית העוסקים באימייל מרקטינג, עבירוּת אימיילים ושיווק.יוצר הפודקאסט והבלוג הוא סלע יפה (Sella Yoffe), מומחה בינ"ל לעבירוּת אימיילים ושיווק באימייל, מסייע למדוורים גלובליים, סטרטאפים, סוכנויות אימייל ומערכות דיוור (ESPs) עם מסירות אימייל, אימות אימייל (SPF, DKIM, DMARC, BIMI), ואסטרטגיית אימייל. קישור אל הבלוג

In this episode of MSP Business School, host Brian Doyle welcomes Dave Maik from Valley Mail. The conversation dives into the evolution of technology and security solutions within the MSP space, highlighting how Valley Mail is addressing the growing need for robust email security protocols. Dave sheds light on his journey through various tech transformations since the mid-90s, emphasizing the morphing of traditional computing into cloud-based solutions and the critical role of MSPs in maintaining security. The discussion provides an insightful overview of the current challenges businesses face, particularly with the recent enforcement of email security protocols by major providers like Google and Microsoft. Dave explains how these changes necessitate the implementation of DMARC, SPF, and DKIM protocols to ensure emails reliably reach their intended recipients without getting flagged. Emphasizing the importance of selecting the right security stack, Dave points out the risks of overspending on unnecessary solutions and introduces Valley Mail's automated solutions designed for ease and efficiency. Key Takeaways: Evolution of IT Security: Technology has rapidly evolved, morphing from basic computing to the complexities of cloud-based solutions, necessitating strong security frameworks. Email Security Protocols: Recent updates by Yahoo, Google, and Microsoft require businesses to implement DMARC, SPF, and DKIM protocols to ensure email deliverability and authenticity. Valley Mail Solutions: Valley Mail offers user-friendly and cost-effective solutions to assist MSPs in configuring and maintaining essential email security settings efficiently. Assessing Security Needs: MSPs are encouraged to evaluate their security solutions carefully, using tools and resources like Valley Mail's free Monitor product to analyze their current state. Community Engagement: Dave Maik remains committed to educating and assisting MSPs in selecting and deploying the right security solutions without unnecessary complexity or cost. Guest Name: Dave Maik LinkedIn page: https://www.linkedin.com/in/davemaik/ Company: Valimail Website: https://www.valimail.com/ Show Website: https://mspbusinessschool.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Sponsor vCIOToolbox: https://vciotoolbox.com

professorjrod@gmail.comThe everyday internet feels effortless, but behind every click lives a maze of services quietly doing the heavy lifting. I pull back the curtain on the systems that make your workday possible—file shares that just appear on your desktop, printers that hum along until a 200‑page PDF wrecks the queue, and the alphabet soup of protocols that move data safely and fast.We start with the essentials: SMB and Samba for file and print, why SFTP on port 22 beats FTP for modern transfers, and how relational databases differ from NoSQL when your needs shift from consistent records to massive logs. From there we head to the browser, unpacking HTTPS, TLS, and certificates so you know what that lock icon actually guarantees. Email gets its due too: SMTP for sending, IMAP for syncing, and the trio of SPF, DKIM, and DMARC that keeps phishing at bay.Security and scale meet in the middle with proxy servers, spam gateways, and Unified Threat Management devices that filter, inspect, and sandbox threats before users ever see them. Then we look at load balancers that keep portals alive at peak times, plus the messy reality of legacy systems that refuse to retire. We don't ignore the industrial world—embedded devices, ICS, and SCADA that run utilities and factories—where one misstep can ripple beyond a single office.Troubleshooting ties it all together. I share real stories and checklists for wired faults, slow networks, Wi‑Fi ghosts caused by microwave ovens, and VoIP glitches fixed with QoS and VLANs. You'll leave with practical ways to spot the root cause fast, confidence with ports and protocols, and a clearer map of the services that keep everything running.If you learned something useful, follow the show, share this episode with a teammate, and leave a quick review to help others find us. Got a strange network mystery you solved? Send it my way and we'll feature the best ones next time.Inspiring Tech Leaders - The Technology PodcastInterviews with Tech Leaders and insights on the latest emerging technology trends.Listen on: Apple Podcasts SpotifySupport the showArt By Sarah/DesmondMusic by Joakim KarudLittle chacha ProductionsJuan Rodriguez can be reached atTikTok @ProfessorJrodProfessorJRod@gmail.com@Prof_JRodInstagram ProfessorJRod

By the end, it is hard to believe that in 2025, less than 30% of all Web Domains have properly configured SPF, DMARC, and DKIM records. Yep, less than 30% of the top 10 million domains. I sit down with Al Iverson of Valimail to talk about DNS records and the importance of SPF, DMARC, and DKIM records. Might sound a bit boring...At the end of November, bulk mailing will stop working for your company if you don't have those records configured correctly.

Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who's on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That's basically what happens when you skip domain verification - and your emails are the ones getting bounced.

Forget algorithms and deliverability myths — learn how to send emails real people actually open, click, and reply to.FIND CHERY's STUFF:https://www.instagram.com/cherylrerickmarketing/https://cherylrerick.com/https://cherylrerick.com/deliverability-webinar/https://cherylrerick.com/time-to-conversion/Want 1 roundup email of fun & useful resources for creators? JOIN MY NEWSLETTER!https://petemcpherson.com/OTHER WAYS I CAN HELP YOU:Do You Even Blog: A+ blog posts, podcast episodes, and YT videos to help you grow your audience.Bulletfinity.com: infinite bullet points!Promptimizer: Organize & deploy your AI prompts faster than you can say "Hey ChatGPT!".Aff Tracker: All your affiliate links in one place.List Gadget: Skyrocket your email list engagement

In this episode, Meredith and her husband break down why marketing emails end up in the promotions or spam folder—and how to fix it. They explain the four key factors that affect deliverability: technical setup, content, engagement, and list quality. Listeners learn practical steps like verifying domain records, avoiding “pretty” templates that trigger spam filters, and boosting engagement through genuine replies to improve inbox placement.Download the Cheatsheethttps://seiq.meredithshusband.com/c/resources/email-deliverability-tips-d968e683-fcc9-418a-a3ce-5d4e3eda58d5Timestamps[0:00] Introduction[0:24] Why emails land in spam or promotions folders[1:10] Technical setup issues: SPF, DKIM, and DMARC records[3:18] Domain reputation and sender address red flags[6:02] Content problems: pretty templates vs. plain text[7:47] How design and links affect deliverability[9:54] Engagement signals Gmail pays attention to[11:23] Cleaning your list for better deliverability[13:27] Double opt-ins and removing inactive subscribers[16:02] Testing and warming up your sender reputation ---

“Noncompliance isn't just risky—it can mean lost licenses, lost trust, and lost business,” says Joe Garner of dmarcian. At the MSP Summit in Orlando, Doug Green, Publisher of Technology Reseller News, caught up with Garner and colleague Billy Muldoon to discuss why DMARC—the standard for authenticating email—should be a top priority for MSPs and their clients. Founded by Tim Draegen, the primary author of DMARC, dmarcian's mission is to spread adoption of the open standard across the email ecosystem. DMARC builds on earlier protocols (SPF and DKIM) by providing visibility, daily reports, and strong policy enforcement—giving organizations the ability to stop phishing and spoofing attacks at the domain level. For MSPs, the opportunity is clear: DMARC not only protects customer brands but also creates billable project work and recurring revenue streams. By moving client domains from “none” to “reject” policies, MSPs can deliver compliance, reduce support tickets, and demonstrate measurable value. Muldoon emphasized that while AI dominates industry headlines, DNS and email remain critical points of vulnerability. “Email is still the biggest attack vector,” he said. “MSPs can't overlook DMARC—it's both a defensive necessity and a revenue opportunity.” With Google, Yahoo, and now Microsoft requiring DMARC alignment for bulk senders, enterprises must act or risk delivery failures. dmarcian provides MSPs with the tools to visualize mail streams, track compliance, and guide customers through the journey to strong DMARC policies. Learn more at dmarcian.com.

An (almost) catastrophic OpenZFS bug, crawler plague and the fragility of the web, Classic CDE (Common Desktop Environment) coming to OpenBSD, Some notes on DMARC policy inheritance and a gotcha, GNAT (Ada) is in fact fully supported on illumos, Eighteen Years of Greytrapping, and more NOTES This episode of BSDNow is brought to you by Tarsnap (https://www.tarsnap.com/bsdnow) and the BSDNow Patreon (https://www.patreon.com/bsdnow) Headlines An (almost) catastrophic OpenZFS bug and the humans that made it (and Rust is here too) (https://despairlabs.com/blog/posts/2025-07-10-an-openzfs-bug-and-the-humans-that-made-it) The current (2025) crawler plague and the fragility of the web (https://utcc.utoronto.ca/~cks/space/blog/web/WebIsKindOfFragile) News Roundup Classic CDE (Common Desktop Environment) coming to OpenBSD (https://undeadly.org/cgi?action=article;sid=20250730080301) Some notes on DMARC policy inheritance and a gotcha (https://utcc.utoronto.ca/~cks/space/blog/spam/DMARCPolicyInheritanceNotes) Despite thoughts to the contrary, GNAT (Ada) is in fact fully supported on illumos (https://briancallahan.net/blog/20250817.html) Eighteen Years of Greytrapping - Is the Weirdness Finally Paying Off? (https://bsdly.blogspot.com/2025/08/eighteen-years-of-greytrapping-is.html) Tarsnap This weeks episode of BSDNow was sponsored by our friends at Tarsnap, the only secure online backup you can trust your data to. Even paranoids need backups. Feedback/Questions Send questions, comments, show ideas/topics, or stories you want mentioned on the show to feedback@bsdnow.tv (mailto:feedback@bsdnow.tv) Join us and other BSD Fans in our BSD Now Telegram channel (https://t.me/bsdnow)

Send us a textWhat do street food in Vietnam, varsity football, and DMARC email authentication have in common? In this immersive episode, Joey Pinz sits down with Michael Chester for a lively conversation that connects personal transformation with global impact.

Please enjoy this encore of Word Notes. An open source email authentication protocol designed to prevent emails, spoofing in phishing, business email compromise or BEC, and other email-based attacks.  CyberWire Glossary link: ⁠https://thecyberwire.com/glossary/pegasus⁠ Audio reference link:"⁠Global Cyber Alliance's Phil Reitinger talks DMARC adoption⁠" “Global Cyber Alliance's Phil Reitinger Talks DMARC Adoption.” YouTube Video. YouTube, April 27, 2018

Send us a textIn this candid and energizing episode, Joey Pinz sits down with Tom Harshbarger, cybersecurity leader at Red Sift, who shares how everything from Metallica concerts to chronic illness in his family has shaped his approach to leadership, health, and vendor strategy.Recorded live at Pax8 Beyond 2025, Tom reflects on cycling for mental clarity, building trust with MSPs, and the mission behind Red Sift — a company founded by the creators of Shazam to deliver misconfiguration remediation at scale. Their platform empowers MSPs to secure the attack surface while freeing up senior engineers — all while staying invisible to the end customer.Tom also discusses his own health and mindset journey, navigating caregiving for loved ones with POTS, and the mental reprogramming it took to prioritize self-care, sustainable work habits, and meaningful partnerships.From stories of seismic concerts to seismic shifts in MSP cybersecurity, this episode is both vulnerable and visionary — a must-listen for anyone working to scale without burning out. 

You think you know email deliverability? Think again. Jay Schwedelson teams up with Guy Hanson and Danielle Gallant for a rapid-fire, no-nonsense "kitchen sink" episode of Spamageddon, where they serve up 10 essential (and sometimes controversial) deliverability tips. From wild British vs. American word wars to why the Gmail Promotions tab is scarier than you think, this one's packed with sharp takes and real talk on surviving the modern inbox.Best Moments:(01:10) British vs. American word chaos—table this or talk about it now?(05:08) DMARC's “none” policy is a fraudster's dream, and it's about to become a problem for everyone.(06:23) Spam complaint rates—don't settle for the “generous” 0.3%, aim for 0.1% or lower.(07:30) Double opt-in: future mandate or marketer's nightmare?(09:41) Data hygiene starts at signup—think address validation, Captcha, and keeping bots out.(11:10) Delete those dormant subscribers or risk deliverability doom.(12:00) Use feedback loops to permanently ditch serial complainers.(13:19) Gmail is using AI to auto-insert promo annotations—take control before weird images show up.(15:12) AI summaries are coming for your emails—start thinking SEO and alt text, now.(16:40) Don't blast at the top of the hour if you want your emails to actually land.(17:39) Accessibility issues are everywhere—don't let your emails be part of the 90% problem.(18:24) New AI laws mean you need to update privacy and rethink your risk, pronto.(19:16) BIMI and logo verification—don't be the email sender with no face in the inbox.Guy and Danielle invite you to check out the Email After Hours podcast and explore deliverability tools and guidance from Validity.=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma