Podcasts about dileo

While the world becomes increasingly digital – with the need for online activity at a premium – more than 42 million Americans still lack access to affordable, reliable and high-performing broadband services. In cities and suburbs, network infrastructure can serve thousands, whereas rural areas only cover a few dozen homes and businesses, pressuring revenue generation and affecting overall return on investment. Established by the Federal Government, the Broadband Equity Access and Deployment (BEAD) Program, is designed to address this challenge. However, with federal funding currently under scrutiny, the program may face changes. In this podcast, iconectiv Director of Product Management Sharon Dileo, discusses the importance of broadband equity and iconectiv's role in helping facilitate this program, regardless of potential changes. “Programs like this provide those in rural areas with more opportunities to participate in the digital economy and society,” Dileo said. “As a trusted, neutral partner to the telecommunications industry for decades, iconectiv is poised to solve key telecom infrastructure challenges the BEAD program faces to help ensure it's success.” About iconectiv iconectiv provides services to secure digital identity, numerous data exchanges, registries, and other information as a service offerings. These address numbering intelligence, Know Your Customer (KYC), Know Your Business (KYB), fraud prevention, as well as network and operations management for the global communications industry. It provides numbering services in more than a dozen countries, including serving as the Local Number Portability Administrator (LNPA) for the United States. As a trusted partner of the communications ecosystem, iconectiv is dedicated to keeping people connected, businesses running and commerce flowing. This includes making sure incoming and outgoing phone calls and messages are verified and identified, and that communications service providers can trust the information in their systems and networks. www.iconectiv.com

Front Row Classics welcomes back author, John DiLeo, to discuss his latest book : "Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performances". The book takes a look at forty overlooked performances by actors whose co-stars took home the gold on Oscar night. The book celebrates performances ranging from the silent era through modern day. Brandon and John discuss several of the performances highlighted from films such as Captains Courageous, Paper Moon, Mary Poppins, Key Largo and Ordinary People.   John DiLeo is the author of seven other books about classic movies: And You Thought You Knew Classic Movies, 100 Great Film Performances You Should Remember—But Probably Don't, Screen Savers: 40 Remarkable Movies Awaiting Rediscovery, Tennessee Williams and Company: His Essential Screen Actors, Screen Savers II: My Grab Bag of Classic Movies, Ten Movies at a Time: A 350-Film Journey Through Hollywood and America 1930-1970, and There Are No Small Parts: 100 Outstanding Film Performances with Screen Time of 10 Minutes or Less. He has been an annual participant in the Black Bear Film Festival (Milford, PA), conducting onstage interviews with such notables as Farley Granger, Arlene Dahl, Marge Champion, Keir Dullea, Jane Powell, Rex Reed, Tab Hunter, Lorna Luft, and Jane Alexander. Born in Brooklyn, he currently resides in Milford, PA, where he can be found most Sunday afternoons introducing classic movies on the big screen at the historic Milford Theater. DiLeo is present on social media in the usual places, including Facebook and Instagram.

Not Even Nominated Front Row Classics welcomes back author, John DiLeo, to discuss his latest book : “Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performances”. The book takes a look at forty overlooked performances by actors whose co-stars took home the gold on Oscar night. The book celebrates performances ranging from the silent era … Continue reading Ep. 251-Not Even Nominated-Interview with John DiLeo →

John DiLeo joins Heart of The East End Gianna Volpe on WLIW-FM to talk about releasing his 8th book, Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performances amid his 25th anniversary as an author. DiLeo will have a book signing 2 p.m. pm Nov. 9 at the Smith Haven Mall Barnes & Noble.Listen to the playlist on Apple Music

John DiLeo, author and film commentator, speaking about his new book titled, "Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performances," a Foliofina Book, released on October 10, 2024. There will be two related events in Milford, PA: Sunday, October 13 at 4:00, DiLeo will screen "The Philadelphia Story" at the Milford Theater, with a book signing to follow.  On Saturday, October 19th at 10 am, as part of the Black Bear Film Festival, he will offer a video presentation based on the movies in his book, at Good Shepherd Episcopal Church on W. Catherine Street.www.johndileo.com/

In this episode, I spoke with John DiLeo about his latest book "Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performances" which is out on October 10, 2024.  John DiLeo's Not Even Nominated: 40 Overlooked Costars of Oscar-Winning Performancesputs the focus on some shockingly neglected achievements. James Stewart indeed won an Oscar for The Philadelphia Story (1940) while Cary Grant―every bit as funny as Stewart but in a different way―wasn't even nominated! Fredric March won his second Oscar for The Best Years of Our Lives (1946) while Myrna Loy, the other half of the film's peerless reunion scene, wasn't even nominated! From Charles Farrell in 7th Heaven (1927) to Tom Hanks in Bridge of Spies (2015), DiLeo grapples with why such exceptional performances didn't make the final ballots.Pre-order your copy today!

In this installment, host Rebecca Johnson chats with Danielle DiLeo Kim of Philadelphia250. They discuss Kim's path from architect to civic leader, and get hyped for the celebration of America's 250th birthday in 2026. New episodes will be coming out every other week. Subscribe so you never miss one! Bed music is by Ghost Beatz.To learn more, head to DesignPhiladelphia.org.

On this episode, I preview Whatever Happened to Jo Rose with author Chris DiLeo. We talk about his lifelong journey with horror, redefining word count success, and students as story inspiration. Chris was a fantastic guest and the novel sounds like a crazy, genre-crossing adventure! DiLeo loves to talk horror on social media @authordileo. Website: authordileo.com Substack: authordileo.substack.com/ 

America's most-consumed fruit is at risk from a fungal disease. Researchers in North Carolina are on a mission to save Cavendish bananas. Also, birds move their vocal organs while they sleep, mimicking how they sing. Scientists have translated those movements into synthetic birdsong.Fighting Banana Blight In A North Carolina GreenhouseBananas are the world's most popular fruit. Americans eat nearly 27 pounds per person every year, according to the U.S. Department of Agriculture. A deadly fungus could destroy most of the world's crops, but a company in Research Triangle Park is trying to save the banana through gene editing.When it comes to growing bananas, RTP may not be the first place that pops in your head. But Matt DiLeo has a greenhouse full of them.DiLeo is Vice President of Research and Development at Elo Life Systems, a biotechnology firm that's exploring how gene editing can improve fruits and vegetables.On a cloudy afternoon in early April, DiLeo opened the greenhouse door and stepped into a steamy atmosphere with a slightly floral odor. This greenhouse is packed floor to ceiling with banana trees. You've got to duck to keep the giant leaves from hitting your face. Some of the bananas are yellow, some are green, some are tiny and pink. DiLeo says they all share an important trait.“Many of these are naturally resistant to the TR-4 fungus,” DiLeo said.Read the rest of the article at sciencefriday.com.Do Birds Sing In Their Dreams?When birds sleep, what are they dreaming about? Researchers from the University of Buenos Aires have figured out a way to tap into bird dreams. When a bird slumbers, its voice box, called the syrinx, can move in ways that are similar to when they sing while they're awake. Essentially, birds are silently singing in their dreams.Now, researchers have figured out how to translate that vocal muscle movement into a synthetic bird song, meaning you can listen to how birds sing in their dreams.Guest host Maggie Koerth talks with Dr. Gabriel Mindlin, professor of physics at the University of Buenos Aires about his latest bird dream research, published in the journal Chaos.Transcripts for each segment will be available the week after the show airs on sciencefriday.com. Subscribe to this podcast. Plus, to stay updated on all things science, sign up for Science Friday's newsletters.

We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand strategist, consulting, speaker and all around super woman who has built the ultimate formula for building a winning brand pitch. She believes that "brand is the path of least resistance to revenue" and works with companies to create a brand that positively impacts the bottom line. In this special B2BMX preview episode, Klaudia and Kate chat about all things — you guessed it — BRAND! Specifically, they discuss the ins and outs of Kate's "Brand Trifecta," a specific set of statements that are key to a brand pitch. Other topics of discussion include: The brand versus demand debate; How marketers can strike the right balance between brand and demand and what it takes from the brand side; The criteria for a solid brand team; Why it's not a sales and marketing issue, but a brand issue; and Sneak peeks into Kate's upcoming Workshop and Breakout session at B2BMX! RELATED LINKS: Learn more about Kate DiLeo here. Get your copy of Kate's book "Muting The Megaphone" here.Follow us on LinkedIn and Twitter.Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It's not too late!)

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Stories don't compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.Discover the untold secrets behind a brand that doesn't just whisper, but roars in the marketplace! Join me, Amy Vaughn, as I sit down with the unstoppable force in branding, Kate DeLeo. Together, we unravel the misconceptions that trap so many businesses in a cycle of mediocrity. Forget the tall tales you've heard; it's not about storytelling—it's about sparking conversations that lead to registers ringing. Tune in as Kate breaks down her brand trifecta formula, revolutionizing the way you approach potential clients and transforming your messages into irresistible sirens of sales.We dissect the myths that could be stifling your growth, and Kate reveals how authenticity isn't just a buzzword—it's your ticket to a clientele that cherishes what you alone can offer. For the women entrepreneurs listening, we shine a light on the power of owning your unique qualities, and how saying 'no' can sometimes be the loudest 'yes' to skyrocketing your success. Whether you're crafting a tagline or curating your brand's entire image, our conversation is a goldmine of insights on creating a brand message that doesn't just speak to your audience but speaks them into action.LINKSKate's LinkedInBrand TrifectaKate's WebsiteBuilding a Story BrandMuting The MegaphoneSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, andSupport the show

Kate DiLeo is the Founder and CEO of The Brand Trifecta, the leading platform assisting thousands of organizations in building their brands by attracting more prospective clients, users who click, and an audience that buys. Her exceptional ability to develop a winning brand pitch for outbound sales was the driving force behind her successful career in branding. Kate has imparted her knowledge to over 300 global clients across more than 20 industries, teaching them how to craft a compelling brand pitch. She is also the internationally best-selling author of the book Muting the Megaphone and a distinguished speaker at some of the world's most prominent marketing conferences. Additionally, she provides direct mentorship to startups through various global accelerator programs.   In this episode… In today's hyper-competitive business landscape, offering a great product or service does not guarantee success. To achieve long-term viability and maintain a competitive edge, businesses must prioritize the development of robust brand messaging. Can creating a distinctive brand identity that speaks to your target audience make all the difference? Seasoned brand strategist Kate DiLeo says it's crucial to have a powerful brand message that resonates with your target audiences and sets you apart from the competition. Your brand message should communicate your unique value proposition, establish trust with your prospects, and ultimately convince them to choose you over other options in the market. Creating a winning brand message is easier said than done because it requires a deep understanding of your target audiences, your unique strengths, and the competitive landscape in your market. Kate explains how experts can quickly and effectively assist in developing a brand messaging strategy that speaks directly to your target audience and positions you as the go-to business in your particular industry. In this episode of the Quiet Light Podcast, Pat Yates sits down with Kate DiLeo, Founder and CEO of The Brand Trifecta, to discuss how entrepreneurs can thrive and set themselves apart through strategic brand messaging. Kate talks about how to approach brand messaging, how leveling up your messaging creates an impact, the Trifecta methodology, and how e-commerce entrepreneurs can simplify their messaging.

Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta. Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication. We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations. Connect with Kate Website https://katedileo.com LinkedIn https://www.linkedin.com/in/katedileo/

This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging. So that is, of course, what we are talking about today.We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand. Tune in as we talk about: [00:00] Welcome Kate DiLeo![02:10] How do you define brand?[04:16] How did Kate start to build a SaaS (software as a service) brand technology?[06:28] Are there differences in the approach to building a personal brand vs a company brand?[08:00] What about B2B or B2C, is there a difference in the brand messaging there? [09:50] How does a brand get the consumer to ask "Who am I?"[12:05] Where does brand messaging fit in with your overall marketing content?[14:44] What do brands need to have in order to have a strong brand message[17:03] When did brands shift from being aspirational to being real and relatable?[20:10] Let's talk about becoming a personal brand inside of an organization[22:55] How did Kate start her personal brand?[28:05] What is the most effective way to get your brand message out there?[30:18] Catch up with Kate DiLeoContact Kate DiLeoWebsite: https://katedileo.com/Linkedin: https://www.linkedin.com/in/katedileo/Instagram: https://www.instagram.com/katedileo/Show Linkshttps://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeoFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience. In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow. Kate DiLeo is the Founder of The Brand Trifecta, an interactive brand-building program that has empowered thousands of organizations to build brands. An "accidental brand strategist" who originally intended to pursue a PhD in Anthropology, Kate discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. The Brand Trifecta is rooted in her firm belief that brand is the path of least resistance to revenue. Kate is also a #1 International bestselling author who teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.Enjoy! In This Episode02:10 - Kate's story of how she accidentally became a brand strategist.07:28 - The true meaning of a brand.09:50 - What Kate learned in the early years of her career.14:23 - The most common mistakes businesses make.17:37 - How Kate thrived as a branding strategist.19:01 - Kate's consulting, book, and tech product offerings. Favorite Quotes02:19 - "I don't think a lot of us, as entrepreneurs and leaders, have this perfectly straight line in our careers. We've had a lot of circumstantial, really interesting opportunities that lead us to where we are." - Kate DiLeo05:51 - "Brand is the promise of who we say we are and the value we deliver. It's a language, and it's the power of language that ultimately leads to the path of least resistance to revenue."- Kate DiLeo07:38 - "A brand is the first 15 seconds of any conversation, sales or marketing conversation. It's the homepage of your website, the first five seconds of an ad, the lead-in for your email, or what you say in the Zoom room. It's the first few things that somebody wants to know." - Kate DiLeo10:26 - "The biggest downfall I used to make early on was that I would go write brand with marketing and marketing only. That is the dumbest thing ever because a brand is held by not only marketing but also the C-suite team or the founder and sales." - Kate DiLeo11:01 - "A brand is the glue that holds sections of the organization together. It's the singular message that everybody is speaking in the organization — what we do, how we solve our customer's problems, and how we're different." - Kate DiLeo Connect with Kate DiLeo:LinkedInThe Brand TrifectaWebsite Connect with Knucklehead Media Group:WebsiteFacebookTwitter • Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

SEASON: 3 EPISODE: 9Episode Overview:Today's digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects' attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling.Stories don't compel people to buy, conversations do. And to help us develop and implement a winning brand strategy is International best-selling author, speaker and coach, Kate DiLeo.Guest Bio: Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top brand building platform that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy.Kate's approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert!Resource Links:Website: https://katedileo.com/Product Link: https://brandtrifecta.com/Insight Gold Timestamps:03:10 We have humans who are already so overwhelmed05:11 Your brand is the path of least resistance to revenue06:02 You talk about provocative messaging and why it works06:36 There's a huge difference between being pretentious and provocative07:43 At the very tip top of that triangle is what I call that Brand Trifecta09:16 Have your tagline and your value proposition statement above the fold of the page12:38 Storytelling does have its place15:17 People intrinsically know so quickly16:34 We want to try and activate the “I get you” moment19:02 We make decisions based on emotion first20:12 What we're talking about is dissemination of our target audiences22:32 Great brands do not speak to everybody24:23 Who said you have to go after everybody?26:16 What did you learn from his business style?27:52 95% of the time you're not dealing with what we call a full rebrand30:04 If your brand were a person, who would it be?31:52 Consumers want to get to the pointConnect Socially:LinkedIn: https://www.linkedin.com/in/Katedileo/Instagram: https://www.instagram.com/katedileo/Email: kate@katedileo.comSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Category Design - The Key to Competitive Advantage with Kevin Maney!

Immersive design: by Gensler. This week we welcome one of the leaders of a rapidly growing practice area from one of the world's most noteworthy architecture & design firms, Gensler. In a can't-miss conversation, Sarah DiLeo, our first guest who can claim to be both a member of the Academy of Television Arts and Sciences and a licensed pilot, goes deep with the gang into how a leading immersive media practice is thinking about technology, talent, inclusive design, and more. All this while we lose Bobby to the vortex of the internet, attempt to transform Sarah into a Swiftie, and reveal Andrew's ideal location for podcast listening. You'll want to immerse yourself in this one. Connect with Sarah DiLeo on LinkedIn! Moments to check out:  (5:43) Connecting emerging practice with ongoing client requirements (16:19) Designing the 'Metaverse' vs Immersive design (24:48) Creating inclusive, immersive design (30:43) Applying AI and emerging tech for inclusive design (34:23) Building teams that work on the leading edge Connect with our hosts on LinkedIn; Bobby Bonett Tessa Bain Andrew Lane References and resources: Gensler Gensler Digital Experience Design Gensler Research Library Gensler blog: Strategies for Immersive Design Gensler blog: Driving Inclusivity in Digital Content Swiftie Meow Wolf Sphere Las Vegas Disney Imagineering Yayoi Kusama's Obliteration Room Related and Referenced BTE Episodes: Patti Carpenter (Metaverse / Trends) David Schwartz (Immersive Design)   Discover more shows from SURROUND at surroundpodcasts.com.  This episode of Barriers to Entry was produced and edited by Wize Grazette and Rob Schulte. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the Digital Velocity Podcast, Kate DiLeo of The Brand Trifecta joins Erik and Tim to discuss how to create a powerful brand that converts through messaging that promotes conversations. https://www.digitalvelocitypodcast.com/episodes/52-creating-a-powerful-brand-that-converts-kate-dileo  

Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.    Want to find more from Kate? Check out… www.katedileo.com Want more Business Choreography?  Check out… Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group  

Crafting Brands Kate DiLeo, The Brand Trifecta   – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeo Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone's problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step. The success in Kate's sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.   Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding. Here are some of the beneficial topics covered on this week's show: - How entrepreneurs should learn the art of delivering a systematic brand pitch. - Why building brands requires crafting effective pitches. - How an effective pitch doesn't overwhelm potential clients with too much information. - Why finding ways to generate passive revenue is important for any business venture. - How it's valuable to document processes and create a brand play book to create consistent results.   Connect with Kate: Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

This weeks message is brought to us by Carolyn DiLeo. Carolyn oversees Community Engagement at Black Rock Church. She shares some practical ways we can serve and minister to our local community.   STAY CONNECTED // Sanctuary Instagram - https://www.instagram.com/wearesanctuary/ // Sanctuary Website - https://www.blackrock.org/sanctuary/   HONOR | MERCY | GERNEROSITY Sanctuary is the young adult community of Black Rock Church built on living out the honor, mercy, and generosity found in the love and life of Jesus.             BRC Musicbed SyncID: MB014GB7NVOOI7C

Kate DiLeo is a brand architect, #1 international bestselling author of Muting the Megaphone: Stop Telling Stories and Start Having Conversation, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Click here to purchase Muting the Megaphone. Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks for checking out this week's message. Russ finishes up our Abide series by talking about the importance of serving in the church and serving your community.   STAY CONNECTED // Sanctuary Instagram - https://www.instagram.com/wearesanctuary/ // Sanctuary Website - https://www.blackrock.org/sanctuary/  HONOR | MERCY | GERNEROSITY Sanctuary is the young adult community of Black Rock Church built on living out the honor, mercy, and generosity found in the love and life of Jesus.             BRC Musicbed SyncID: MB014GB7NVOOI7C

“Remember that the goal of your brand is to be the path of least resistance to revenue.” In Season 5, Episode 29 of the Boss Uncaged Podcast, S.A. Grant sits down with the Founder, Brand Architect, and Author of Katie DiLeo Branding, Kate DiLeo.

Dr. Emily DiLeo, an expert in User Research, Research Operations and Knowledge Management, discusses how librarians are great fits for these roles. Dr. DiLeo mentioned EPIC during our conversation.

In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates. Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively. Learn about navigating different communication styles among team members and how to effectively update sales materials to reflect your simplified messaging. Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging.  

Catholic moral theologian, Professor Daniel DiLeo talks about Catholic social teaching, especially regarding climate change and Pope' Francis's encyclical Laudato Si', which calls all people to care for our common home, the earth. DiLeo also discusses Catholic perspectives on other aspects of our lives and how Creighton's Justice and Peace Studies program helps students develop and live a strong “faith that does justice” in the Catholic, Jesuit tradition.An associate professor at Creighton University, DiLeo is also director of its Justice and Peace Studies Program. DiLeo earned his PhD in theological ethics from Boston College and his bachelor's degree in sociology from Cornell University.

Episode 81 of the Long Covid Podcast is a chat with Dr Liza DiLeo Thomas who is a Patient Experience Professional and also has Long Covid. Liza has also worked as an emergency medicine  physician in New Orleans. We chat about how she has learned more about her role through experiencing an "invisible disability" such as Long Covid; seeing things through the eyes of a patient as well as a medical professional, as well as what empathy really means. Support the show~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~The Long Covid Podcast is self-produced & self funded. If you enjoy what you hear and are able to, please Buy me a coffee or purchase a mug to help cover costs.Share the podcast, website & blog: www.LongCovidPodcast.comFacebook @LongCovidPodcastInstagram & Twitter @LongCovidPodFacebook Support GroupSubscribe to mailing listPlease get in touch with feedback and suggestions or just how you're doing - I'd love to hear from you! You can get in touch via the social media links or at LongCovidPodcast@gmail.com

Do you ever feel like you are struggling to connect with your customers? Or maybe you feel like you cannot find them no matter where you look… This week Kate DiLeo and I tackle these issues and more with our deep dive into my favorite topic: branding! And no, we do not discuss logos and colors, those are best left to experienced graphic designers after you develop your brand. Kate and I delve into the details of:  The Brand Trifecta: What do you do? How do you solve my problem? How are you different or better than the rest? How most companies get caught up on storytelling rather than building a conversation with their customers. Understanding that your goal in sales should be converting, not convincing. Knowing your ideal customer inside and out! What are they, and what are they NOT? Protecting your mental and emotional energy as an entrepreneur, and how that translates into business and which customers you attract. The importance of your personal brand! To learn more about the Brand Trifecta, and how to create brand conversations, tune in on your favorite listening app, on the website, or watch it on YouTube! About Kate DiLeo Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.  Connect with Kate LinkedIn: www.linkedin.com/in/katedileo Email: kate@katedileo.com Website: www.katedileo.com Kate's book: Muting the Megaphone Learn more about your ad choices. Visit megaphone.fm/adchoices

John DiLeo, Author & Film Commentator from Milford, PA, speaking about the continuation of screenings of classic movies on Sundays at the Milford Theater, 114 E. Catherine Street at 4:00pm. DiLeo introduces the films and follows with a Q & A. It's "Psycho" 1/22/23 & "The Birds" 1/29 with the option of a bird-themed dinner at the Hotel Fauchere to follow at 6:30. On January 28 DiLeo will interview the production designer & set decorator of "The Help" before the movie is screened at 4:00, And 2/25 at 4:00, he will interview the SFX director (food) for "Julia & Julia" before that film is shown. www.johndileo.com/

So many people these days are doing what you call "megaphone marketing." They shout nonstop from rooftops, thinking they're the only ones screaming. Although these marketers assume everybody will hear and eagerly listen to them, this is far from the truth. Instead of giving everything at once to your customers, it is much better to serve as their guide along the way. Take a minute to really understand your brand, why you're selling, and why your target market must buy from you. Join Ben Baker as he talks to brand architect and #1 international bestselling author Kate DiLeo. Learn how to step away from the ineffective yet tedious megaphone marketing and adopt the more engaging conversational marketing. Find out how to determine your niche and use your brand to reflect your authentic self!

Welcome to the Sanctuary Podcast! In this week's episode we're blessed to have Carolyn DiLeo on the show. Carolyn oversees Community Engagement at Black Rock Church and has a heart for the church to be an active part of our local communities. If you're interested in learning about what Black Rock Church and Sanctuary are doing in our community you find out more at blackrock.org/servelocal STAY CONNECTED // Sanctuary Instagram - https://www.instagram.com/wearesanctuary/ // Sanctuary Website - https://www.blackrock.org/sanctuary/ HONOR | MERCY | GERNEROSITY Sanctuary is the young adult community of Black Rock Church built on living out the honor, mercy, and generosity found in the love and life of Jesus.             MB01XK7NMYU8JF9

  Welcome to Engineer Your Success Podcast with Dr. James Bryant!    Kate DiLeo is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's Amazon bestselling book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations.    [00:31 - 07:12] Opening Segment Kate is a brand strategist and accidental brand strategist. She talks about how the market crashed and she had to get a job to pay off her undergraduate debt. She found a job in sales and recognized the power of delivering a simple, provocative brand pitch. She then transitioned into marketing and worked with a variety of industries, including construction. Engineering construction firms are facing challenges such as the need to meet new people and the shift in leadership and workforce.   [07:12 - 13:55] How to communicate your brand message to both your customers and employees Kate adds that Businesses should know how to be able to communicate their brand message to both their customers and their employees effectively.  in order to maintain a strong presence  and keep customers happy. A brand's message should be simple, practical, and relevant to the audience. Leading from a place of desperation (i.e. trying to convince the wrong people to buy) will ultimately lead to negative consequences for the company, such as decreased revenue and lost customers. Leading from a place of invitation (i.e. being critical about who you serve and what you offer) will result in more high probability to buy your product.   [13:55 - 20:14] Kate Has Actually Spoken: Tips for Revamping Your Marketing Kate has some advice for those wanting to improve their marketing and messaging. There is a fear of change, but it's important to overcome this  Focus on what is best for the company. Own your expertise and stand confidently in what you know. Narrow down your target audience and write a message that resonates with them. [20:15 - 22:25] Closing Segment Follow Kate  links below Parting Notes   Resources Mentioned:    Muting the Megaphone: Stop Telling Stories and Start Having Conversations   You can learn more about Kate DiLeo by visiting her site at www.katedileo.com Or get her books from Amazon   Sponsors:   Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James   Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.   If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!   Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note:   Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast. Tweetable Quotes:   “Even though everybody can buy from you, not everybody will and that is okay. Your revenue generation and growth are hinging upon your ability to niche in and do a dang good job serving one or two groups. Over time, as they buy more from you, other people will notice and they'll want it. Then you'll have the revenue to go and talk to those people and build market share.”   Kate DiLeo   “Understanding the different words and how you can use those words to really convey the message, connect with people and draw them into having that conversation.”    Dr. James Bryant    

This episode of #TBNE features the Amazon Best Selling Author and #AccidentalBrandStrategist, Kate DiLeo and we sit down and talk about her work and her book ‘Muting the Megaphone'. Kate and Rob met virtually during the early days of the pandemic and have become good friends so this was a fun episode to record. Kate shares her tactical advice on how to build your brand, how to leverage personal vs professional brands, and how to mute the megaphone and create a brand that resonates with your buyers and audience. This is a very tactical and fun episode, so check it out, and get your copy of Kate's book today!Don't forget to subscribe and leave a review.Connect with Kate:Social handles: https://www.linkedin.com/in/katedileo/www.katedileo.com Get the Book:  https://katedileo.com/book/Connect with Rob:www.robnapoli.comwww.linkedin.com/in/robnapIG: @robnapoli.riseupShow Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.comCreative Director: Maxim Sokolov, www.maximsokolov.com Special offer for #BearNation listeners who are interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.We have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit: https://www.phinforgood.com/

Kate DiLeo's branding approach is rooted in her firm belief that brand is the path of least resistance to revenue. She teaches you how to eliminate complex and ineffective brand storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 brands across 20 sectors. She is passionate about helping organizations craft messaging that brings more prospects to the table, more users who click, and more customers who buy. Her book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, just released in July of 2022. What problem do you solve? Kate will help us understand the main components of how to build a brand for your business that enables you to win more work. Show Notes: You need to realize the power of your brand message. There are actually three key components for that brand in order to get more of the right prospects to the right table at the right time. You need to have a tagline that clearly articulates what you do. You need to follow that up with a value proposition statement that is a really big, bold, audacious statement that answers the question: "Here's how I solve your very specific heart pain." Finally, you need differentiator statements. It's the 2-4 points of how you are different and better than the rest. A very clear tagline breaks open the door for you to start a conversation. Your tagline starts to set up your value proposition.  Your tagline should make someone want to ask you more. There are two things with your brand on the whole that are going to make you seem and feel different. Your approach Your deliverable Your tone of voice or your personality is part of your brand.   You should ask who you are going after and why. Kate uses a list of psychographics to help her understand who works best with her. The best brands are very surgical and niche in. They are not there for everyone. If you think you can serve everyone you will probably serve no one. For a practical exercise, Kate recommends asking yourself, "If my brand was a person, who would it be?" Kate's book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, is a tactical guide on how to go through the process of writing your brand. Kate DiLeo's Recharge Round What habit do you think has led to success in your life? Kate has learned how to say no to the good to say yes to the great. If you had one do-over, what would it be? She would have gotten off of the hustle wheel faster. Hustle was hard on her health and almost led her to burnout. Connect with Kate DiLeo: Kate DiLeo's website:  katedileo.com LinkedIn Learn more about Gary's Mastermind group at goascend.biz/mastermind/ Get your Daily Dose of Positive at SimplePositiveActions.com

Kate Dileo wants to help you create a brand story that increases customer awareness and drives sales. Since Kate founded her company in 2019, she has worked with over 200 companies across 20 industries, helping them develop brand stories that resonate with their customers. Kate created a brand trifecta that contains the three crucial steps you need to develop successful branding. The basis of this trifecta is to stop looking at business from a transactional perspective and start having conversations. Listen to this One Big Tip podcast episode and learn how branding can increase your bottom line.Kate DeLeo, a self-proclaimed accidental strategist and author of “Muting the Megaphone,” began her career in sales. She quickly realized that if she wanted to reach her sales quota, she needed to differentiate herself, her product, and her pitch from the competition. Since 2019, Kate has taught entrepreneurs and established business owners how to pitch to their audience effectively, so they stand out from the competition. Using her unique framework, Kate teaches her clients that sales will naturally go up once you start having conversations with your customers and clients.The best brands are built upon creating solutions for their target market's pain points and clearly stating this in their value proposition statement.  To create a value prop that sounds authentic to your brand, you need to know what your company stands for and stay true to that voice. If your brand is playful, then your tone and approach should match. The second step to successful branding is knowing who your audience is. Know what their pain points are, know what solutions they are looking for, understand what drives them and then target that. Kate's clients experienced a shorter sales cycle when branding is on point across every industry. A shorter sales cycle leads to higher quarterly revenue, increasing your yearly ROI. The third part of Kate's framework is to turn sales pitches into conversations. Conversations are engaging and draw people in. That is the start of a successful sales cycle.If you're interested in rebranding your company's image or offer, listen to this episode of the One Big Tip podcast and learn all about the trifecta that has proven results. In this episode:[2:40] Kate shares her early career stepsSales are all about making the buyer feel like they are gaining something of valueRelationships are the foundation of solid sales[9:02] To stand out from the competition, you need to have a clear messageKnow who your target audience isUnderstand their pain point Create a clear value proposition[14:26] Be authentic to your brandCustomers can connect better with your company when you align your brand and strategy with your toneKnow who you are and what you are offering, be very specific[17:09] Maintain brand consistency across all social media platformsThis allows for quick customer recognition It keeps your brand voice authentic [20:00] When branding is done right, sales cycles shortenYour conversions happen quicker when you combine all the right strategiesA shorter sales cycle correlates to higher revenueSupport the show

In this episode, I talk to Kate DiLeo about how to create meaningful conversations so you can truly engage with customers, and have better ways to take people through your customer journey so you can reach a level of customer engagement that actually converts.It all comes down to the types of conversations you're having. If you're simply throwing information at people, then they won't want to engage. But when you speak to them and develop a connection through your brand message, you'll be able to better convert your traffic.What made us predisposed to generic, megaphone marketing in the first place?For one thing, there's sales funnels. These allow marketers to offer multiple ways of purchasing, and hit audiences with multiple offers. But this involves an overwhelming amount of information which doesn't really help us engage with customers.Then there's "Story Brand". This is about making the customer the center of your story. The problem is that many of us took that idea, and ended up writing paragraph after paragraph about ourselves, without allowing room for meaningful conversations and true customer engagement.If you want to create a more effective way to keep people engaged throughout the customer journey, you first have to ask yourself if you're actually creating conversations that convert. Do you push them to take the next step?To do so, you need to focus on your brand messaging. Order of messaging is critical. Buyers want to know what you do, how you can solve their problem, and how you're different from your competitors.Today, meaningful conversations and the resulting customer engagement are the keys to successful marketing. People don't want to be bombarded by information. They want to take part in their own customer journey.Remember, know who you're going after, know where they're showing up, and engage with customers by always writing messages that resonate with your ideal customer.--------------------CONNECT WITH PETER BOOLKAH:--------------------http://www.Boolkah.comhttps://www.facebook.com/Boolkahhttps://www.instagram.com/pboolkah/https://www.linkedin.com/in/boolkahhttps://twitter.com/boolkah--------------------ABOUT PETER BOOLKAH--------------------Peter Boolkah (AKA The Transition Guy) is the World's #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.Peter's ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.So if you are scaling up your business, you're in a business transition period, and want to know more then connect with Peter at Boolkah.com

Author of the new book, "Muting the Megaphone: Stop Telling Stories and Start Having Conversations”, Kate has helped craft brands that convert for hundreds of organizations. She explains how to simplify branding in a provocative way.  katedileo.com linkedin.com/in/katedileo/

What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose.Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com

I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding!  Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients.  I have hired people to help me build my brand Changing the Sales Game with my tag line of, “getting you off the bench and in the game!”  Pretty cool…right?  The fact is businesses need more than marketing, we need storytelling of our brand.    Connie's motivational quote for today is by – Seth Godin, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”   YouTube: https://youtu.be/kqSXJR0Nv0k   About Kate DiLeo: Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.   How to Get in Touch With Kate DiLeo: Website:  http://www.katedileo.com/ Email:  kate@katedileo.com   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

Kate DiLeo doubled her business income by working less.Read that again.It's the dream.Kate is an Accidental Brand Strategist and has gone through some major ups and owns as an entrepreneur.She found herself in crisis when her Fitbit started buzzing warning her that her heart rate was 110 beats per minute... WHILE SHE WAS SITTING IN HER CHAIR.Understanding that her body was crying out for help, Kate took the steps to change her habits, lifestyle, and mindset as she went on a journey of healing. We go over a lot on branding and tie it in a nice bow at the end as we dig into why we're doing the things that we do.-How to attract the right audience for your business-How to answer the question: "If your brand were a person, who would it be?"-Why your marketing need to "set up the next question"-What the Brand Trifecta is and how to use it-Details on Kate's upcoming book!-How she doubled her business by working less (granular details)Connect with Kate on LinkedIn! https://www.linkedin.com/in/katedileo/ Rate the podcast on iTunesConnect with me on LinkedInConnect with me on Facebook

Download the episode Brandon welcomes author & film historian, John DiLeo to Front Row Classics this week. John has recently written a new book called, “There Are No Small Parts: 100 Outstanding Film Performances with Screen Time of 10 Minutes or Less”. The book shines a spotlight on pivotal performances from gifted actors who make … Continue reading Ep. 121-There Are No Small Parts-Interview with John DiLeo →

Message from Kate: I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.I overcame, honed my craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.That pitch, which I call, “The Brand Trifecta,” is rooted in my firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points offers the prospect all the information they need to opt in and say, “Now that's interesting. I want to have a conversation.” Throughout my career in both agency and corporate settings, I pursued my branding side hustle until 2019, when I turned it into my full-time business.I am honored to have worked with more than 200 brands across 20 sectors, and I am passionate about partnering with founder-led organizations that desire to craft an authentic, purpose-driven message to effectively get more prospects to the table, more users who click, and more customers who buy.Find out more at: www.katedileo.comwww.livelifedriven.com

Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to discuss the power of branding, how businesses have the potential for growth within their own organizations, and why it's important to stop telling stories and start having conversations. Music Credit: Smoke (with Lostboycrow) – Feather  KEY LINKS FOR THE WEEK 

Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are... The post How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are... The post How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Discover how to deliver a clear brand message that's on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440

DEAN DILEO Founding member- STONE TEMPLE PILOTS At the Casino Ballroom this SUNDAY NIGHT.

Melanie Johnson & Jenn Foster owners of Elite Online Publishing, interview Kate DiLeo about how to build your brand to represent your message. Kate is an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during her first sales job. In the pursuit of making quota, she realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition. Learn More Here

  Kate DiLeo is a brand architect whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ... The post Kate DiLeo on the Circuit of Success appeared first on The Circuit of Success with Brett Gilliland.