Podcast appearances and mentions of damon burton

Travis Parry and Damon Burton discuss balancing business growth with family life. Damon's company, with 40 employees and $2-3 million in annual revenue, operates without paid ads, demonstrating the effectiveness of SEO. Damon shares his journey from outranking major companies in SEO to building a successful SEO company. He emphasizes the importance of setting boundaries, working early mornings, and prioritizing family time. Damon also highlights the benefits of SEO over paid ads, noting its exponential potential. Damon and Travis discuss the challenges of parenting children of different ages and the importance of maintaining a strong marriage. 

Damon Burton is the Founder and President of SEO National, a company specializing in strategic search engine optimization, where he leverages over 17 years of experience. Throughout his career, Damon has achieved notable success, working with high-profile clients such as Tony Robbins, Russell Brunson, and Rockwell Watches, while also being a Forbes contributor. He is the author of Outrank, where he shares his knowledge and strategies about SEO. His approach emphasizes integrity, maintaining quality control through rigorous SOPs, and establishing a strong personal brand that resonates with both clients and followers. In this episode… In a world where digital presence can make or break a business, how does one successfully navigate the complex landscape of search engine optimization while avoiding common pitfalls? The journey from obscurity to high visibility on Google is fraught with challenges, but for those who master the art, the rewards can be significant. What if there was a way to bypass the noise and effectively outrank even billion-dollar companies? Damon Burton has done just that, leveraging his expertise to help businesses scale through innovative SEO strategies. Damon shares insights into how he has crafted SEO National into a powerhouse consultancy by focusing on client success stories and maintaining a lean, SOP-driven operation. His personal strategy emphasizes the importance of setting clear expectations and nurturing relationships, both in business and with his family, showcasing a blend of professional acumen and personal authenticity. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Damon Burton, the Founder and President of SEO National, about the intricacies of SEO and personal branding. He shares his strategies for client acquisition and retention, which have been crucial to his success. By weaving his life values into his professional story, Damon demonstrates how aligning business objectives with personal ethics can foster sustainable growth.

Dr. Yishai welcomes Damon Burton, President of SEO National, who shares his journey from outranking billion-dollar companies to helping clients achieve life-changing results. Damon reveals the keys to mastering SEO, building long-term client relationships, and navigating the evolving seasons of entrepreneurship with intentionality and focus.Welcome to Think Mastery with Dr Yishai. Hosted by Doctor of Psychology, entrepreneur, and executive coach Dr. Yishai Barkhordari. On this podcast, you'll hear real talk about life and business. Plus, how to use psychology to create more mastery and success in both. Feel free to learn more about Dr. Yishai at www.DrYishai.com/ Connect with me on LinkedIn: https://www.linkedin.com/in/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice or therapy. © 2024 Yishai Barkhordari, Psychologist, PLLC. All rights reserved.  

So In this episode of Interviews with Entrepreneurs Show, we're Interviewing Damon Burton. Damon Burton is an SEO expert with 17 years of experience known for generating over $100 million for clients, including prominent figures like Russell Brunson. In today's episode, Damon joins us to discuss his journey from web design to SEO, the field's misconceptions, and his best expert insights. Damon reflects on how he developed quality techniques in his early career days when spammy techniques were most used. He outlines the three pillars of SEO and discusses how to always stay up to date when the field keeps evolving. He also discusses short-term hacks and shortcuts and where these can be problematic in the SEO world. Damon dives into how to build the right relationships and how to work with high-profile clients like Emaar, Tony Robbins, and Russell Brunson. Join us today to learn about Damon Burton's best advice to succeed in the SEO field. Damon Burton'S SOCIAL MEDIA: Facebook: https://www.facebook.com/damon.burton/ Instagram: ⁠https://www.instagram.com/damonburton Website: https://www.damonburton.com/ FOLLOW RJ SOCIAL MEDIA: Facebook: ⁠https://www.facebook.com/therjahmed/⁠ FB Group: ⁠⁠⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠⁠⁠ Instagram: ⁠https://www.instagram.com/itsrjahmed/⁠ Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠Https://www.highticketshowaccelerator.com/script

Does SEO really work? Many people think of SEO as expensive without much ROI. But what if SEO could drive new actual paying customers to your business month after month? We dive into the biggest takeaways from our 2 days at Damon Burton's OptimizeLive mastermind from this past week in Utah.    This episode is sponsored by Duncan & Stone. Do you want to capture what matters with your loved ones? Check out their amazing journals and other products at their website: https://www.duncanandstone.com/   If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice.   Interested in advertising on the show? Reach out via blake@goodadvicecoaching.com. 

Can you new business become successful 30 days? What about 6 months? Longer? We talk about the real data around success and outcomes, including our recent attending of Damon Burton's live event.    This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert.    Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.   If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice.   Interested in advertising on the show? Reach out via blake@goodadvicecoaching.com. 

https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandvivaDamon Burton, an SEO expert, shares his journey from working a day job to building a successful SEO agency. He emphasizes the importance of finding the right mentors and masterminds to accelerate growth. Damon discusses the different approaches to success, whether it's being a fast mover or taking a slower, more sustainable path. He also highlights the value of providing value for free to build experience and a portfolio. Damon has built a remote team of 50 members and emphasizes the importance of finding the right people to support growth. Damon Burton shares his experience of growing his business and scaling his team. He started by hiring his first virtual assistant (VA) to help with overflow work. As his team grew, he focused on developing standard operating procedures (SOPs) and documentation to maintain quality control and delegate effectively. He emphasized the importance of trust and autonomy in managing a remote team. Damon also discussed the evolution of SEO and the introduction of AI. He highlighted the value of unique stories and personal experiences in creating relatable and high-quality content.Takeaways,• Finding the right mentors and masterminds can accelerate growth and provide valuable insights with dedication•Success can be achieved through different approaches, whether it's being a fast mover or taking a slower, more sustainable path.•Unique stories and personal experiences are essential in creating relatable and high-quality content. https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandviva

How do you strategically and intentionally build your network and scale your impact, AND still have the connections feel genuine and natural?Damon Burton is genius at this and has been thinking about and working at achieving this balance for long time. He's an SEO Expert. He understands online algorithms. Yet, he gets that human connection is paramount.You'll appreciate his views and examples about how he has - and about how you can - grow your business and impact.This is not an episode to miss! About the Guest:Over a decade ago, Damon Burton, a husband and father of three, beat a billion-dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. Websites: www.damonburton.com & www.seonational.comSocialMedia:Twitter - https://twitter.com/EntrepreneurDBFacebook - www.facebook.com/damon.burtonLinkedIn - www.linkedin.com/in/damonburton/YouTube - https://www.youtube.com/@damon-burtonInstagram - https://www.instagram.com/entrepreneurdamon/ About the Host:Amy L. Riley is an internationally renowned speaker, author and consultant. She has over 2 decades of experience developing leaders at all levels. Her clients include Cisco Systems, Deloitte and Barclays.As a trusted leadership coach and consultant, Amy has worked with hundreds of leaders one-on-one, and thousands more as part of a group, to fully step into their leadership, create amazing teams and achieve extraordinary results. Amy's most popular keynote speeches are:The Courage of a Leader: The Power of a Leadership LegacyThe Courage of a Leader: Create a Competitive Advantage with Sustainable, Results-Producing Cross-System CollaborationThe Courage of a Leader: Accelerate Trust with Your Team, Customers and CommunityThe Courage of a Leader: How to Build a Happy and Successful Hybrid TeamHer new book is a #1 international best-seller and is entitled, The Courage of a Leader: How to Inspire, Engage and Get Extraordinary Results. www.courageofaleader.comhttps://www.linkedin.com/in/amyshoopriley/ Resources mentioned in the podcastThe Inspire Your Team to Greatness assessment (the courage assessment).How can you inspire our team to be more proactive, take ownership and get more done?You demonstrate and empower The Courage of a Leader. In my nearly 3 decades of work with leaders, I've discovered the 11 things that leaders do – even very well-intentioned leaders do – that kill productivity.In less than 10 minutes, find out...

Cal continues his journey into the world of artificial intelligence when he talks with the SEO guru. The Big Question is how the AI digital content now inundating the internet measures up against content that has authentic human connection at its essence. Be prepared to be surprised.

Damon Burton is the Founder and President of SEO National, an agency providing personalized search engine optimization. As a seasoned entrepreneur and SEO expert, he has outranked billion-dollar companies on Google and provided his clients with innovative marketing and SEO strategies. Damon has a passion for helping businesses grow and thrive through effective documentation and implementation of SOPs. In this episode: Have you ever wondered how some businesses navigate through troubled economic waters while others sink? How do some entrepreneurs beat the odds, scaling their businesses and maintaining quality even during downturns? Rigorously documented processes and sound SEO strategies could be the backbone of their approach. According to SEO savant Damon Burton, search engine marketing is the foundation for growth and sustainability in the modern business landscape. He emphasizes focusing on website optimization, content quality, and external credibility to increase your company's online presence. Creating and consolidating processes across a single platform also enables growth and quality control. By understanding and conveying the rationale behind each process, you can provide clear guidance to your team. In today's episode of Systems Simplified, Damon Burton, the Founder and President of SEO National, joins Adi Klevit to talk about SEO and systematizing business processes. Damon discusses how creating comprehensive processes provided his team with the necessary tools to deliver results consistently and shares insights on establishing robust and flexible SOPs.

Have you ever wondered what it takes to outmaneuver a billion-dollar corporation on Google's battleground? This isn't just a pipe dream, but a reality for SEO maestro Damon Burton, who joins us to share the electrifying saga of his ascension from car enthusiast to digital marketing virtuoso. Buckle up as we unravel Damon's story, where the sheer tenacity of a man and the transformative power of SEO collide, leading to a thriving business that champions the underdog.Turning points are the plot twists of our lives, and Damon's came with the shock of an office raid that left him at a career crossroads. Opting to bank on his own potential, he navigated through the worlds of web design and SEO, armed with wisdom from influential reads and a personal mantra courtesy of Grant Cardone. This episode isn't just about professional gambles; it's a candid exploration of the conditions that feed our decisions and the personal tribulations that shape our paths, including Damon's own health challenges and the guitars that stand as silent witnesses to unanticipated success.As if peering into a crystal ball, we prognosticate the future of SEO in the age of AI, dissecting how Damon preserves the humanity of content in a digital age. Balancing family life with sharp SEO strategies, he exemplifies how altruism and acumen aren't mutually exclusive in business. Immerse yourself in a narrative that stitches together a tapestry of authenticity, strategy, and integrity, demonstrating that the heart of entrepreneurship beats strongest when it's synced to the rhythm of ethical practice.Thanks for listening. Please check out our website at www.forsauk.com to hear great conversations on topics that need to be talked about. In these times of intense polarization we all need to find time to expand our Frame of Reference.

What does it take to truly excel in the competitive world of SEO? Tune in as Damon Burton, founder and president of SEO National, shares his profound insights from 17 years of leading successful SEO campaigns. Discover why investing in quality SEO services is crucial for substantial business growth.

How do you improve your SEO ranking and attract more of the right clients?  In this business building episode, we explore the fascinating world of SEO with Damon Burton, an expert renowned for his deep insights into optimizing websites to outperform competitors, including giants in the industry. Damon shares his transformative SEO strategies that not only increase visibility but also ensure sustained growth over time. Join us as Damon Burton unravels the complexities behind effective SEO practices and offers practical tips that any business can implement immediately. From understanding the core components of Google's algorithm to balancing business with personal life, this conversation is packed with invaluable advice for anyone looking to enhance their online presence and drive more organic traffic to their site. What We Discuss in This Episode Fundamental SEO principles that drive website success. How Damon managed to outperform a billion-dollar company with simple SEO strategies. Debunking common SEO myths and what businesses should be focused on instead. The balance between paid traffic and organic SEO - why organic typically performs better. The importance of mobile optimization and AI in today's SEO landscape.  How to maintain work-life balance while running a successful digital agency.   Damon's personal scheduling tips for ensuring quality family time. The role of authenticity and unique content in enhancing SEO effectiveness.  Damon's approach to standing out in your niche. Damon's free SEO book, and how can it transform your SEO strategy. Podcast Highlights 0:00 – Damon Burton shares secrets to SEO success. 4:30 - Realizing the potential in our thought processes. 7:26 - Focus on loading design, content value propositions. 9:55 - Writing without intent is problematic, avoid it. 15:53 - AI editing, targeted content, and avoiding paid ads. 17:29 - Marketing debate: SEO vs. paid ads. 22:52 – Advantages of organic search ranking. 23:48 - Buyer readiness percentages. 27:14 – Balancing work and family responsibilities. 33:31 – Why Damon wrote a book on SEO. 36:36 – Nicole's summary. Dive into this enlightening conversation with Damon Burton as he shares expert advice, debunks SEO myths, and reveals the straightforward strategies that can vastly improve your site's SEO performance. Favorite Quotes SEO Simplicity: “Sometimes it's not about fixing what isn't broken, but about focusing on doing fewer things better.” Work-Life Balance: “It's crucial to remember that while work can fill your pockets, adventures with loved ones fill your soul.” SEO as a Strategic Tool: “Effective SEO is not just about topping search results; it's about connecting authentically with your audience and addressing their specific needs.” Episode Show Notes: https://leadersoftransformation.com/podcast/business/491-revealing-the-secrets-to-seo-success-with-damon-burton  Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com ________

Head over to Leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. In this episode, you will learn The foundational differences between SEO and paid advertising strategies, and how these differences affect a business's digital marketing approach How do you evaluate the long-term value of SEO investments compared to the quick wins of paid advertising How do SEO and paid ads differ in terms of building audience trust and engagement and does one method lead to more loyal customers than the other How do SEO and paid ads differ in terms of building audience trust and engagement How do the costs and ROI of SEO compare to those of paid advertising, especially for small businesses or startups with limited budgets How does the volatility of SEO due to algorithm changes compare to the stability of paid ads How can businesses best integrate SEO and paid advertising into a cohesive digital marketing strategy For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

Are you curious about how to beat a billion-dollar company at its own game?Meet Damon Burton, the mastermind behind outranking giants on Google. Over a decade ago, Damon achieved a remarkable feat by outranking a billion-dollar company on Google, igniting his confidence and paving the way for success. As the founder of SEO National, Damon has built an international search engine marketing company that has served Inc. 5000 and Shark Tank-featured businesses.Despite starting his venture before the 2008 recession, Damon thrived during challenging times, tripling his revenue during the recent pandemic. He has been featured in Entrepreneur Magazine, Forbes, BuzzFeed, and USA Weekly, helping clients achieve unprecedented success. Get ready to learn from Damon Burton on this week's episode of the Conquer Local Podcast!Special Audience Giveaway: Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition: https://www.freeseobook.comConquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

"You have to go slow to go fast." Damon Burton, Founder and President of SEO National. It's not only a catchy saying, it's true in many facets of building a verticalized business. And who better to dive into the long-tail of agency building than a founder who's built a seven-figure business over 17 years? Damon joins the show to recount his founding journey from the beginning, which wasn't devoid of twists, turns, and even FTC raids (although, it wasn't his business that got raided!). What's unique about Damon's company today is that it boasts over 80 clients across varied verticals: travel, software, hospitality, medical, professional sports, and more. So it's not our usual VGTM episode. But, starting out, it was a gradual growth story. Tune in to hear how Damon went from delivering landing page designs to building a fully-bloomed business on the side, and how the company evolved from a one-man show to an agency with solid processes and systems involving a mix of offshoring and local talent. Here's what Corey and Damon cover in this episode: - How Damon built his seven-figure business from a side hustle, and without paid advertising! - Transitioning from a hands-on leadership role to onboarding a COO. - The kind of challenges come with different phases of scaling an agency. - Why Damon did not niche down. Here are some actionable key takeaways for agency founders: - Don't be afraid to walk away from toxic people and situations; values persist, success follows. - If you haven't proven your value yet, find business models that are win-wins for both prospects and your bottom line. - Recognize when it's time to delegate as a founder so you don't jeopardize performance. - Document your company processes from day one to prepare for the day you need to hire more people and onboard them. The resources mentioned in this episode are: - Connect with Damon on Linkedin Here- Get Damon's SEO Book Outrank Here

Advertising can be a powerful tool for promoting businesses and products, but it does not come without a downside. As a business owner, it's a smart move to build a successful business without paid ads, and that is possible! Today, Damon Burton, an SEO consultant, explores the area of Search Engine Optimization and how to harness it in building your business without any paid advertising. As the Author of Outrank, Damon shares his insights about structuring content for credibility and how that helps you outrank competitions. His success leaves footprints that you might want to follow. So, join Damon in this informative episode as he shares his key to success in building a business.

What does it take to outshine a billion-dollar giant on Google's search rankings? Where in the world should you start with building SEO for your brand? Damon Burton, a devoted husband and father of three, found himself at a crossroads over a decade ago. Armed with sheer determination, he took on a billion-dollar company and emerged victorious by outranking their website on Google. That pivotal moment ignited a fire within him, propelling him to establish an international search engine marketing empire. Along the way, Damon's company has partnered with Inc. 5000 and Shark Tank featured businesses, solidifying its reputation as a powerhouse in the industry. Want to take your brand to the next level? Let's dive into SEO and more with Damon! Highlights of the episode: • SEO Essentials: Structure, content, credibility. • DIY SEO Kickstart: Start with minimalistic design & effective value proposition. • Paid ads or organic leads to drive more traffic? • Any guarantee in marketing is a red flag. Additional resources: • DamonBurton.com • Damon's Gift to YOU: Free SEO Book • GTmetrix.com (Test your website's page speed) ------------------------------------------------------------------------ Subscribe to the show: • Apple Podcasts • EricRMueller.com • Spotify --- Support this podcast: https://podcasters.spotify.com/pod/show/ericmuellershow/support

Welcome to The Career Evangelist Podcast, where we dive deep into the stories and strategies of remarkable individuals who have made waves in their careers. I'm thrilled to introduce our next guest, Damon Burton, the SEO maestro who has revolutionized businesses' digital landscapes, generating over $100 million in revenue without ad spend. Join us as we unravel Damon's epic journey from startup to multi-million dollar success, fueled by his mastery of SEO. From outranking ABC for their #1 TV show, The Bachelor, to guiding Inc. 5000 and Shark Tank businesses through the intricate world of Google, Damon's story is one of grit, challenge, and triumph. Get ready to unlock the secrets of SEO, the magic of online growth, and learn how to multiply revenue without ad dollars. Damon is not just about results; he's about sharing the 'how-to.' His insights are a roadmap for entrepreneurs navigating the digital wilderness. Stay tuned as we delve into the mind of Damon Burton, unraveling the mysteries of SEO and uncovering the strategies behind his phenomenal success. Welcome to a transformative episode of The Career Evangelist Podcast. Guest: Damon Burton Link: https://www.damonburton.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecareerevangelist/message

In this captivating episode of our series, we sit down with the SEO maestro, Damon Burton, a renowned figure who has outmaneuvered billion-dollar corporations in the search engine arena. With a track record of elevating businesses to the pinnacle of Google's rankings without the reliance on ads, Damon brings a treasure trove of proven strategies and insights to the table.Damon isn't just any expert; he's a Forbes contributor and the author of a best-selling SEO book on Amazon, shedding light on the intricacies of search engine optimization in a way that's both accessible and actionable. His illustrious clientele includes high-profile names like the Utah Jazz's Team Store and companies that have made waves on Shark Tank and earned recognition from Inc.In this episode, we dive deep into Damon's philosophy on SEO, uncovering the techniques and tactics that have enabled him to dominate search rankings and drive significant growth for his clients. Whether you're a small business owner, a marketing professional, or simply an SEO enthusiast, this conversation is packed with valuable insights that could revolutionize your approach to online visibility.Get ready to be inspired by Damon's journey, learn from his vast experience, and discover how you too can leverage SEO to elevate your business. Tune in now and unlock the secrets to mastering search engine marketing with Damon Burton.Tune in to gain invaluable insights from one of the industry's most respected figures! Find out more by visiting https://www.damonburton.com/ today.Subscribe to the Backstory on Marketing and AI for more updates on market trends and AI updates. Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic.Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. Learn more at www.damonburton.com & www.seonational.com Connect with Damon on:Twitter - https://twitter.com/EntrepreneurDB Facebook - www.facebook.com/damon.burton LinkedIn - www.linkedin.com/in/damonburton/YouTube - https://www.youtube.com/@damon-burton Instagram- https://www.instagram.com/entrepreneurdamon/ Get The Book: Outrank-Showing-Engines-Outranking-Competition https://www.amazon.com/Outrank-Showing-Engines-Outranking-Competition/dp/1098302079/ OutrankAudiobook https: //www.audible.com/pd/Outrank-Audiobook/B0 Special Audience Giveaway: Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition: https://www.freeseobook.com "Thank You, Damon for sharing your knowledge and experience with SEO and how you can get organic traffic and rank your website higher on Google." IdaRemember to SUBSCRIBE so you don't miss "information that you can use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing. Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can support you in getting more visibility on your products and services.

“People follow me for advice, but when I get feedback, it's more about something business unrelated.” – Damon Burton If you don't know Damon, you may be wondering why over 32,000 people follow him for advice on LinkedIn or flock to read his book, “Outrank.” If you do know him, you'll know why seeking his advice is a no-brainer. This SEO expert has beat million-dollar companies at their own game & offers proven strategies for his audience to grow their companies. But good SEO advice isn't all. That “something” he speaks of makes being in his presence genuinely unique, & it's the absolute love, adoration, & praise he shares for his wife & children, mirrored in how he sees, commends, & nurtures his team. If you're encouraged by industry leaders who not only upset their industry but unabashedly honor their lives & the people in it, this is the episode for you.

Damon Burton is the founder of SEO National, a company that helps businesses improve their search engine rankings. He has been in the SEO industry for over 17 years and has worked with clients such as NBA Utah Jazz and Shark Tank. Damon is passionate about helping businesses grow and has written a book called "Outrank" to share his knowledge and expertise.Summary:Damon Burton is an SEO expert and the founder of SEO National. In this episode, he discusses the importance of having a business mindset and how it evolves over time. He shares his experience of starting his business during the credit crunch and how he navigated through difficult economic times. Damon also explains the advantages and disadvantages of SEO and paid ads, and why both strategies can be beneficial for businesses. He emphasizes the importance of building relationships with clients and employees, and how this can lead to long-term success. Damon also talks about the significance of documenting processes and the role it plays in scaling a business. He shares his insights on measuring success and the impact of legacy in his business.Key Takeaways:The business mindset evolves from a focus on financial incentive to freedom of time and impact.The credit crunch can be an opportunity for growth and success in business.SEO and paid ads both have advantages and disadvantages, and both strategies can be effective depending on the circumstances.Building relationships with clients and employees is crucial for long-term success.Documenting processes is essential for scaling a business and maintaining quality control.Legacy is about making a positive impact and passing on knowledge and values to future generations.X-Health.show - meet the future of healthcareKill your pain once& for all, program human cells to cure cancer, mitigate dementia & moreListen on: Apple Podcasts SpotifySupport the showDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.absolutebusinessmindset.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

In this episode of the Powerful Parenting Journey podcast, Stephanie is joined by Damon Burton, a renowned figure in the SEO industry and a dedicated father. They explore the complexities of balancing professional success with nurturing a fulfilling family life. Damon candidly discusses the challenges and rewards of building a business empire while simultaneously fostering a thriving home environment, especially when children are involved. His insights offer a unique perspective on how entrepreneurial parents can navigate the demanding world of business without compromising their relationships at home.Stephanie and Damon discuss the concept of "saying yes" in parenting. Damon highlights the importance of embracing opportunities to bond with children, even when it feels challenging to do so. He shares personal anecdotes about creating memorable experiences with his kids, such as spontaneous day trips and emphasizing the value of experiences over material possessions. He believes in the power of quality time and the creation of lasting memories. Additionally, Damon touches upon the complexities of managing technology in the family, discussing how he navigates screen time and social media usage for his children, striking a balance between digital exposure and real-life interactions.They also explore the ideas of individuality and respect in parenting. Damon speaks about the importance of supporting his children's unique paths and interests without imposing his own aspirations upon them. He discusses how his upbringing, marked by challenges, influenced his approach to parenting, instilling values of unconditional love and the nurturing of individuality.Enjoy!What You'll Learn in this Show:How Damon navigates the challenges of building a business empire while maintaining a thriving family life.The benefits of saying "yes" more often to children and embracing the joy and bonding that comes with it.Strategies for balancing screen time and real-life interactions for children.The importance of supporting children's unique interests and paths without imposing parental aspirations.The significance of creating a household that fosters community and inclusiveness.And much more...Resources:Damon's website

Damon Burton was the guest on this episode of Success Profiles Radio. Over a decade ago, he beat a billion-dollar entity in the search rankings. At that point, he knew he was on to something and build an international SEO marketing company that has worked with Fortune 500 companies and Shark Tank featured businesses alike. We talked about common misconceptions people have about SEO, the questions to ask SEO experts if you are thinking about hiring them, how to build a multi-million dollar company without ads, and the value of creating content that solves problems for people. In addition, we discussed how he beat a billion-dollar brand in Google search using their own brand, whether organic traffic converts better than paid traffic, and how long it takes for SEO campaigns to produce results. Finally, we discussed his experience in Russell Brunson's private mastermind group, event marketing, his free resource about SEO marketing, and much more. You can subscribe and listen to the show on Apple Podcasts/iTunes, or you can hear it at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)

In this engaging podcast episode, David engages in an enlightening conversation with Damon Burton, the esteemed founder of SEO National, to unravel the complexities of Search Engine Optimization (SEO). Damon sheds light on crucial aspects of SEO strategies, providing valuable insights for both novices and seasoned professionals alike. Tune in as Damon demystifies the age-old question: What sets organic search apart from paid search? Delve into the nuances of these two fundamental approaches, understanding their unique benefits and how they play into optimizing online visibility and traffic generation. For entrepreneurs navigating a shoestring budget, Damon shares expert advice on where to strategically allocate limited resources for maximum impact. Gain practical tips and actionable advice on prioritizing SEO efforts, ensuring efficient utilization of funds to yield optimal results. Whether you're a small business owner or a marketing enthusiast looking to enhance your online presence, this episode offers a wealth of knowledge to help you navigate the intricate world of SEO. Join us to uncover invaluable strategies and insights from Damon Burton's wealth of experience in the realm of Search Engine Optimization. Follow Damon: LinkedIn Website Follow David: YouTube Start A Podcast In 24 Hours: The Online Course LinkedIn Website Facebook Instagram TikTok --- Send in a voice message: https://podcasters.spotify.com/pod/show/realdavidezell/message

Is your business visible? Searchable? Search Engine Optimization will certainly improve a website's overall searchability and visibility.   Please join me and awesome guest coming on Thursday, next week on   Marketing with Russ…aka #RussSelfie, Episode 361 November 8, Thursday, 8am Pacific Featuring Damon Burton   Damon, from Salt Lake City, Utah is an SEO Consultant. As President at SEO National, his team helps businesses show up higher on search engines for words they can monetize,without paying for ads. He has worked I've worked with NBA teams like the Utah Jazz's retail division "Team Store," companies like Shark Tank's Spoonful of Comfort, INC 5000's MobiChord & DealYard, and more.   Connect with Damon: LinkedIn: linkedin.com/in/damonburton Website: seonational.com  ; damonburton.com Twitter: EntrepreneurDB   Free Download: SEO Book - www.FreeSEObook.com   Connect with Me LinkedIn: https://www.linkedin.com/in/russhedge/ Website: www.russhedge.com     #analytics #seo #searchengine #ranking #organic #consistency #entrepreneurs #live #livestream #connection #inspiration #InspirationSpecialist #marketing

See the episode resources in the show notes on:https://emjpodcast.com/seo-secrets-you-should-know-with-damon-burtonCheck out more episodes of our SEO Podcast.

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. While competing with industry giants is challenging, it's not always necessary to outrank them in every aspect. By identifying what you can do better than the unicorns in your industry, you can carve out a niche, build a loyal customer base, and establish a competitive edge that enables you to thrive alongside these giants. Today, Damon discusses how to beat a unicorn on Google.Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. Although content is often considered king, generating content without a clear purpose can harm your website's credibility. With ChatGPT making content creation easier than ever nowadays, the real winners will be the ones who can create content that truly connects with their audience. Today, Damon discusses the concept that "content is king," but are all topics created equally? Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Success with Soul Podcast! Today I deep dive into all things SEO and AI with SEO National founder, Damon Burton. We discuss what you really need to know on a practical level to get more organic SEO traffic, and then also how to get that traffic to convert better than even paid ad traffic.  What you'll learn in this episode: How Damon built a multi-million dollar business without any advertising.  How AI and SEO work together to help anyone grasp the science of SEO How to stay on top of industry trends and best practices regarding SEO and AI, and what resources to rely on. How AI might impact the future of SEO and what changes we can anticipate in the next few years. Why not all topics (or SEO keywords) are created equally and the effects that has on qualifying leads.   Links + Resources Mentioned in this Episode:  Learn more about Damon and his company  Also Asked Join our VIP waitlist now for an exclusive chance to join the Incubator, our holistic mastermind empowering female coaches and course creators to make money sustainably (no social media required)! As a VIP, you'll get $500 off pre-enrollment, early access to join before anyone else (we only open to the public twice a year!), and exclusive first-look opportunities not available anywhere else. Plus, you'll get free portal access before the next cohort starts and bonus coaching calls every month until then. Get on the VIP waitlist here. Join the Success With Soul Membership. A self-care subscription for busy entrepreneurs and working moms.  It's like a gym membership for your mind, body and soul!   Subscribe, Review + Connect Thanks so much for listening this week! If you enjoyed this episode, here are some ways you can join our Success with Soul movement:  Leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. I personally read each and every one of them, and they are super important for rankings, which help us continue to produce free content just for you! You may even be featured on the episode in our listener spotlight!  Subscribe on Apple Podcasts or Spotify to get automatic updates. Got your own coaching question or topic you'd like to see addressed on our podcast? Great! You can leave us a vm here. Download a transcript of this episode   EPISODE CREDITS: Produced by Dave Visaya at https://podcastengineers.com/   

Today's guest is a former engineer at Yahoo who understands search engines second to none. We talk about all the ways to run an agency wrong, hoping to teach you how to be successful and do it right. He founded BlitzMetrics, a digital marketing company that provides training and mentorship for aspiring entrepreneurs across the globe. On a mission to create a million jobs internationally, please welcome Dennis Yu. Dennis Yu, it's a pleasure. Welcome to the Learning from Others Show. How you doing, man? Good, Damon, and it's awesome hanging out with you again. I wish it was in person like we were driving race cars in Vegas. I. That was fun. You know, we got a couple stories we could probably hit. Um, you and I have engaged on mostly Facebook over the years and kinda got a little friendship going on and, um, yeah, I, I flew out and I, every time I fly out somewhere I try and kinda keep track of who's where and, um, I. And meet up with somebody and establish a relationship a little bit better. So I appreciate the opportunity of you being willing to go hang out. And we did, we went and did a limo in race cars and um, I mean, you live in Vegas, but we, we did the tourist a little bit of the touristy thing. Yeah. Yeah. And, and thanks for taking the time. That was such an honor. And you know, you're one of the few ss e o people out there. I know this is being recorded. You're one of the few ss, e o people out there that is legit and drives results. And I am not being compensated to say this. But I've been sharing this and I'm, I know people that are watching this and have seen my Facebook posts. They're coming to you. Yeah, no, I appreciate that. It's, um, we'll probably talk 'cause you're legit about that today, you know? Yeah. Not, not about me, but about the industry. And, um, for, for me, that's been, uh, Good and bad to throw rocks at my own industry. Right? Like, it's unfortunate that that's such a valuable sales proposition to distinguish yourself as actually doing your job. But, but it is. So why don't we, why don't we start there? So, um, actually before we get into it, um, let's, let's have you talk about yourself the most, uh, enjoyable, comfortable part of a podcast. Um, I, I actually like how you put it on the intake form when, uh, so I ask the guests, you know, what's your elevator pitch that we can use? And Dennis just puts Google me. If we're talking about s e o and, and you don't have a knowledge panel show up when I Google you, you're a fat weight loss coach. Fat weight loss goes, where's, where's the analogy of a fat weight loss coach? Oh, fat, okay. Overweight weight, weight loss coach. That's overweight. Got it. Yeah. Yeah. So Dennis, um, has been in marketing for how, how long have you been in marketing? 30 years. Yeah, how'd you get into it? And I was one of the original people, one of the first people at Yahoo. So I built the internal analytics at Yahoo. So I'm a search engine engineer, so I'm not an S E o. I am the person who's trying to protect the results from the SS e o people trying to trick us. Yeah. Have you got jaded over the years knowing like how this works and being able to see the manipulation that's going on when it's not done for the right audience and the right users? Do you think that weight loss scams will ever go away? Every year there's a new scam, right? And people fall for it. 'cause they're just like, how do you not know that? It's a scam? Hey, if I take this one pill, you're gonna lose 30 pounds in 12 days. Like it's a scam, right? Mm-hmm. So the salespeople are always inventing new techniques. And I remember, this is like back in my day, we used to walk uphill both ways. I built websites by hand using Microsoft Front page. It was engineers that were building websites, people like us that actually physically knew how to do the thing. It was before the marketing people and all that came in back then. You remember it was called web mastering. Mm-hmm. Before it became digital marketing and social media and influencer and all these other words that are now really just buzz words, new words for the same thing. Mm-hmm. Right. And now I'm, I'm gonna blame the internet money Bross. Yeah. And the motivational speakers for now, all of them are ai. Experts and crypto experts and chat G P T experts and they're SS e o experts too. So all these people have come in in the last few years seeing easy money and now they're gonna start selling S E o. I was a Josh Nelson seven figure agency conference and Josh Nelson's amazing. I love the guy. They're people that come into that program 'cause they think it's easy money. And in the program Josh teaches you should sell s e o, but he also says you should also deliver s e o too. You should also understand what it is. Some agency owners, the guilty will be unnamed, are selling ss e o and they don't even know what it is, but they know that people want it and they need it. So they sell it for $2,000 a month and they're making all this money. This one company that I'm probably gonna release a full investigation later today is making three. Well, they're, they were making last month, $320,000 a month off of 150 clients that are paying for s e o and Facebook ads and websites and things like that. It is a scam. There's no way to defend it. It's a scam, but it's a sales guy running it. He has no operations, he has no marketing. He's a sales guy and some of them even white label their stuff out. So they have no idea what it is and someone else is doing it. They, the client doesn't know anymore. I mean, you know, they, but they're selling it 'cause they're salespeople. There's too many salespeople in the s e O space. Mm-hmm. We need more mechanics, not people in the car dealership wearing a tie. Slick hair saying all these things about the car. We need more mechanics that actually have grease on their fingers, like you and me. Yeah. I mean, I often get asked what, um, what should I know as I shop s e o and, and I think that why people are so attracted to, to you know, you and your transparency is because it establishes trust when you're willing to go, Hey, you know, One example, s e o takes time, but here's why. And then you explain it. Or, hey, not only here are the advantages of s e o, but here are the disadvantages because what they're getting pitched to you. You nailed it with the sales bros and not enough actual people doing the work is the majority of the time. These people that. Sounds smooth, are not the people that are actually doing any of the work. So they're gonna tell you whatever they think that you want to hear. And so when, when I get asked, you know, what should I be, be looking out for? And I'd be curious, some of the things that are top of your mind is, is my first thing is transparency. Like, they should be able to communicate. You don't need to know, you know, the, the full granular details of, of everything that's going on, but you should be able to clearly communicate, you know, here's. The intent behind why we're gonna focus on this thing in content, not just, we're gonna write stuff, you know? Mm-hmm. And what's, how, how are we gonna measure progress? Right. And how long is this gonna take and why? Yeah. But the majority of the people that are out there are just like, oh yeah, no, we'll get to it. You know, we'll get there, you'll see. And it's just like these vague responses, and I think that's become a thing of, of. Beyond just ss e o, but you and I are, are in that space more so just marketing in general is these constant sales bros of it's yell loud or talk louder or be flashier. Mm-hmm. And the emotions overtake the sales process. And then it doesn't matter, like right before we hit record, I was telling you about somebody that we're working with and they're killing it and the data shows they're killing it. But a, a sales bro got in their ear about, Hey, you need to be louder and flashier, and they're tearing it all down. Mm-hmm. Yeah. The sales bross are focused on collecting the money. I. They'll make huge promises. They're, they don't even know whether they can hit those promises 'cause they're not operators. The fact that you are posting screenshots, of course you're masking out like the client name and the keywords and all that, but showing the increase in traffic and sales, not just ranking on more keywords. 'cause you can rank on a bunch of garbage keywords and claim victory. Yeah. We need more people doing what you're doing and actually teaching the techniques. Not that these clients wanna learn how to, you know, who wants to learn how to change a transmission or, but at least if you know that that guy who is an actual mechanic is posting videos of him as he's, you know, working on the transmission and got grease on his hands as he's working on the car. There's a lot more trust there and especially if the mechanic shows what they're doing, right? I'd love to, you know when, when you go to a car or uh, you know the dealership and something's wrong with the car, they're gonna give you an itemized list. Of the things that are broken and what, and therefore the toll and you know, maybe the dealership will still overcharge you, but at least you know what they're doing, right? Yeah. If you're buying a new car or not a new car. So Damon, let's say you're buying a, a car off of whatever, like Facebook marketplace and the guy says, oh, yeah, yeah, yeah. It's always been in the garage the whole time and never been driven. And you see it's got 150,000 miles on it. I don't know if that's exactly true. Oh, it's, it's never been in a crash, really. I don't know. It just looks like some of these. Here don't look like they were the original parts. Are you sure? Oh yeah. It's brand new. You know, it's, it, I don't trust, I just hate to be cynical. I don't trust what other people have to say. So if you're gonna buy a car, Damon from somebody, third party, are you just gonna take what that guy says or are you gonna have a mechanic check it out real quick? Yeah. You, you're, you're doing the equivalent of an audit. Yeah. So I, you know, audits take two minutes. In two minutes we can spot all kinds of garbage. That you and I know, like buying a bunch of fake links or most commonly having done nothing. Yeah. And letting the, especially in a service-based business, letting the G M B and the reviews that are actually done by the client carry the weight and claiming credit for that. Yeah. How dare you claim credit for something the client did? Yeah. And dressing it up as, oh well, Google's algorithm changes all the time and it takes a while and it's a mystery. And I can't tell you our methods 'cause they're proprietary, can't give you access to our systems. I hope you understand. It's such a big secret. I'd have to kill you. Proprietary is one of, if the not top red flag for me, as soon as somebody says that in, in a marketing sales discussion, because we're all using the same dozen or two tools. Mm-hmm. It's just who knows how to use them most efficiently in which combination to deliver on the results. Yeah. If any that you have mapped out into SOPs, Can you imagine if you ask a mechanic, so you're fixing my transmission. What tools are you using? Oh, it's prop tools. Using wrenches are secret. Yeah, yeah, I can understand if you're like Mrs. Field's chocolate chip cookies, but even they put their recipe out there as like a, a campaign to try to, you know, what was like a gorilla campaign? 'cause they, they planted that thing to try to make it popular. But I flew back from LA yesterday to Vegas and the pilot greeted me. I always liked to just have a quick chat with the pilot if I'm the last one on the plane. And can you imagine asking the pilot, so, um, How did you learn how to fly? A 7 27? And he says, oh, it's a secret. I can't tell you. It's super proprietary. No, there's flight training manuals and all that kind of stuff out there. It's, it's public. In any field. If you're a doctor, hey, you're a heart surgeon and you're gonna do heart surgery on me, what scalpels are you using? Hell yeah. Super proprietary, the scalpel and you know, it's the scalpel that I use. It's, you know what, you could be a heart surgeon too. If you pay me $10,000 and sign up for my weekend course. I'll teach you how you can be a heart surgeon just in a weekend, because I'm also gonna give you access to my proprietary scalpels. It's the skill of who's using the scalpel. It's the, do you remember Mars Blackman and the Air Jordan campaigns? I think you're old enough to remember that. Uh, I never got in the shoes and think that, but that's No. Uh, but it, but so they had Air Jordan, you know, Michael Jordan, the most famous basketball player ever, and they were making fun. It was, the commercials back in the eighties were hilarious. Mm-hmm. That Mars Blackman, who was Spike Lee would say, it's the shoes. It's the shoes. Got the shoes, Uhhuh. You could jump as high as Michael Jordan and hit your head on the rim, right? Yep. So do you think if I switched from Adidas to Nike that I'd all of a sudden be a better basketball player, do you think If like me doing ss e o, if I just switched from my primary tool to, you know, the proprietary ones or Majestic or Hfss or SEMrush, like, do you think that would matter? No, it's all the same data. There's no proprietary, like you said. Yeah, it's, it's your skill. The other red flag for me is guarantees and, and my position on gu. Sure, they sound lovely. I get why they're attractive, uh, attractive to the consumer and attractive to sell. Um, and, and, and in some forms of marketing, maybe there's guarantees. But in s e o there, there's so many abstract variables and, and wildcard that you should be able to communicate why they're variable in a wildcard and also communicate. Why you can't offer a guarantee on it. What you can do though, is you can communicate averages and expectations. Mm-hmm. You know, you can't guarantee you're gonna be on page one in 10 months, but you could say on average it's 12 months or whatever, give or take. You can talk about the home runs that took four months. But to me it's a huge red flag. It it's a sales guy. Anytime I hear somebody saying there's a guarantee. As you talked earlier, it's the guy doing the sales and not the person actually doing the fulfillment and the guarantee in our space, what, what you and I are doing, it's competitive SS e o. So for us to move from position five to position one, that means we have to get ahead of those other four guys. So we, we can't, we. Guarantee what those other four people are doing. Yeah, we can, we can guarantee our effort level, we can guarantee higher r o i because we can focus where there's less competition or where there's more bang for the buck by going, by changing our strategy. Yeah. But we can't guarantee number one on Google for city name, you know, plumbing or whatever it is. Real estate city name. Yeah. Well, let's talk to, um, Let's talk to the aspiring agency owner and how they can avoid being part of our future discussions and how to approach. You do not want me writing an article about you in that I love writing articles about people, and they're either very positive, which is 99% of the time, like I love Uplifting You, Damon. And then there's the 1% of the people that are outright scamming 'cause A, they're not delivering, and B, they know it. There's a lot of people that are unintentionally ignorant. And this is the advice that we're giving agency owners right now. You wanna take care of your clients. You recognize there's a lot of stuff that you'll never know as much as Damon Burton, but there's certain things you do need to know. You've gotta learn the basic tools to see that rankings turn into traffic. That turn into sales. Mm-hmm. Yeah. And if you just generate, so there's one personal injury client that they were paying this guy. His name sounds like a whiskey. His first name is Jason. You can maybe figure out who it is. And he was charging this personal injury attorney $70,000 a month. And what he did was upload a dictionary to the site on how do you get a commercial truck driving licenses. So they, you know, attorneys, they want truck driving cases. 'cause those are million dollar cases versus like fender-bender ones, right? They really want the truck driving cases. So, This guy was ranking on all these, these truck driving terms, but they're all like, how do, what are the, you know, how long does it take to get a commercial truck, uh, driving license? And what is a C D L? And none of them had the intent of someone who got hit by a truck. Yeah. And this guy that was charging $70,000 a month, what he did was he was, he was creating 200 garbagey posts in a glossary every month. I told you about this one. Mm-hmm. We talked about this before. Yeah. And. The client who's wealthy and has made, you know, over a billion dollars, didn't know any better, but he suspect it's, you know, these guys are not dumb, but they don't know about s e o. They're real smart and they, like, you don't wanna try to pull the wool over. Just because they don't know about SS e o doesn't mean they're dumb. Okay. They're, they can kind of, they're busy. Yeah. They're, they're good at the thing that they do, and you're good at the thing you do, and I get that, but, So this guy Jason was claiming, look at all the look we're driving, we're ranking on another 2000 keywords. Yeah, but they're all garbage. And I looked inside the analytics and there is no more phone calls and no more cases being driven off of this s e o. All the cases from a search engine organic search standpoint, we're coming on. People searching for the client's name. This, this client is on TV, billboards. He has more billboards in Kentucky than anyone else. He's all over the place, right? So they Google his name and, and then this s e o guy was claiming credit for this guy's TV ads and billboards. So my number one thing for people that your agency owners and your, you know, you need to offer, you can't just offer Facebook ads 'cause then you have a 90 day churn. That's just unfortunate, right? Mm-hmm. You can't offer social media by itself unless you just wanna churn it out. You have to offer s e o, you have to offer some kind of P P C or whatnot to show that you can drive results. But the key is start with the results first. Yeah. Don't talk about all the s e o, whatever. Start with you need more cases, you need more clients, you need more book jobs, you need more phone calls. And that comes from people that. Come to our website because they search on these certain keywords and here's the competition on those keywords. So most of these s e o people, they use the s e O tools that you and I know that generate that auto, generate these reports and put the agency's name on them, right? Mm-hmm. Because why wouldn't, why wouldn't I wanna use these different tools that just send out reports to make it look like there's work being done? Mm-hmm. But that's not work that's being done. It's just showing rankings that go up and down. Hopefully the numbers are going up every month and if the business is doing well and they're taking care of their customers, even if you do nothing from an ss e o standpoint, those s e o numbers will go up, won't they? Yeah. So don't rely upon rankings. Rankings are nothing compared to traffic. And traffic is nothing compared to sales. 'cause even if you drive more traffic, this one personal injury attorney was, was driving an extra, I forgot the number, but two or 3000 visits a month to their website. People that were looking to become truck drivers. Yeah. And then that pollutes our remarketing audiences. 'cause we pay to remarket against people who come to the site. Right. 'cause all of those could be cases. So we're remarketing everywhere. 'cause of the pixels. Yeah. So s e o start, it sounds fundamental and it doesn't matter if you do Facebook ads or website building or email. Start with the client's goal and what that's worth and then trace it back to what you do. Yeah. Like there's one client, they're a big personal injury. Firm for some reason. We got a lot of these PIs and they're spending 1.7 million a month on Google ads. Yeah. And they're also doing SS e o. They're using Ben Fisher for L S a I love Ben. They're using Steve Wedeman for SS e o I love Steve. And there's more calls that are coming in. The firm has been growing, but they couldn't figure out where this. Cases were coming from because there's 10 different systems that have to be tied together. Hmm. And sometimes the in, in CallRail or, or RingCentral, we can automatically append where that call came from. But sometimes we have to ask 'em. And a lot of what we call digital plumbing wasn't in place 'cause, you know, multiple LSAs and a different website for P P C versus one for the main firm for different reasons. So we had to tie all this stuff together and it was only last week. Outta this firm's 15, 20 years. It's only last week that for the first time we're able to see Marketing Source. So if you're the agency, you've gotta be able to show that what you are doing goes all the way down to the bottom line where there's sales. And that means you often have to go into the call rail or into their C R M or whatnot. What percent of the time Damon are SS e o agencies going all the way down to see that there was a sale that was occurring. And or do you think that's important? I think it's important, but not, you know, most people don't, uh, almost never. It's, it's mind boggling to me when I get on, uh, a lead call and they're with an agency already, and I ask them for basic stuff. What, what are you currently targeting? What's been done today? And. I for, I'm 17 years into doing this and it still blows my mind like the first time. Every time when their reply is, I don't know what we're targeting. I'm like, okay, well what have they done to date? I don't know what we've done to date. They just send me these flashy reports every month that said they did something. It is surprisingly, the majority of the time, and I can't wrap, you know, I have such a hard time with this because even though I see it so often, I can't put myself in that position to rationalize that approach. And so it's such a, it's like a twilight zone to me because I can't, I can't relate to it whatsoever. Yeah. There's so many scams. I wrote an article like 15 years ago and I think it was something along the lines of, I mean we could Google it to find it, but you know how to, how to sell ss e o and I basically, it was a joke 'cause it was revealing the techniques and I said, you know, the best way. To win a client. 'cause these guys are all, all the sales bros are all about selling, selling, selling, right? They don't care about delivery. They just wanna sell. So I'm like, okay, you wanna sell? Here's the easiest way to sell. Before you go into that sales meeting, put up a blog post on a site that at least has a little bit of juice. Like hopefully you have a blog that has some amount of trust and ha optimize it for a long tail keyword. So let's say that this is, uh, you're talking to a. Veterinarian. So then write a blog post that ranks for Boulder, Colorado, golden Retriever, toenail clipping tips. Mm. Right. How difficult do you think that would be? Yeah, not at all. You were difficult to zero, right? Yeah. So write a blog post, make a video about it, rank for it, and then go in there. And say, yeah, you know, with S E O I even came prepared and I know you're a veterinarian. Go ahead and go into Google right now on your computer, on your phone and search Golden Retriever toenail clipping tips. Boulder, Colorado, and like, oh look, we're number one. See? Yeah. Then if that doesn't work, 'cause sometimes it doesn't work, you know, sometimes whatever, sometimes your site has no power. Then buy that on Google. Buy that keyword on Google and Geotarget just to Boulder, Colorado on golden retriever, toenail clipping tips. Exact match, right? And put a dollar a day on that campaign and say, go ahead and search. And then you could, ideally, they do a search on it and they see your ad and they see that you rank number one on that. That's fantastic. That's so funny. Yeah, because it's especially with local like you and I know with local, we're not talking about national golden retriever, toenail clipping tips. We're saying in Boulder, Colorado. How many other people are writing articles about Golden retriever toenail clipping tips? No one. Yeah, no one. So with SS e o, I think so. To be clear, I know it's easy to rag on these ss e o people 'cause it like 95% of it's scam, unfortunately. But here's the good news. You and I know that ranking for local. It's way easier 'cause you only have to beat the other people in Orange County, California that do whatever the thing is. You know, meds, liposuction, orange County and other Santa Ana and Newport Beach. Like that's, that's not competitive, but liposuction, if I like, how much effort would it be to rank on liposuction if I, you know, needed you to, to do that for some reason versus liposuction, small city name. Yeah. Oh, it could, it could be a night and day difference depending on the location. Yeah. 'cause you, you also have to take into consideration the indirect competition. And I think this is something that, um, I don't, I don't really hear a lot of other SEOs talk about. I'm sure plenty of 'em know about it, but I. What this goes into the transparency thing when you're explaining the realistic expectations to your client is you not only have to take into consideration the quantity of results that you're fighting against, but the quality of the big players that are in the way too. I mean, there's so many variables in in which you look at. These results that, um, you know, I don't know where I'm going with this, but I think it's just, at the end of the day, it's, you can't outrun your reputation. Right? And so these, these people that say sells over service, right? And, and just like you said, where it's just, just sell more is, is the solution that won't last forever. And then, and then what are you gonna do? Yeah. Reputation's everything I think. I'd be curious to see if you agree, but I believe that pro-level SS e o is indistinguishable from pr, reputation management, social media, whatever it is, because it's other people that are credible in that particular topic that are talking about you co-creating content like we're doing here. And that's showing up on reputable industry specific websites, not like random websites that happen to be DR. 73. About websites that are authoritative and rank on those keywords in that industry. So if you build those relationships, if you have that expertise and you've done a great job, then your reputation's great and your SEO's great. I don't know how, how someone could have great s e O in a competitive area and not have a great reputation as if me at Google, well, I was at Yahoo, but a lot of my people I trained went to Google as if we couldn't tell. Who is legit and what links were real or not, and if that content was generated by chat PT or you know, if it didn't have, maybe we can't tell if it was autogenerated, but we can certainly tell if it has pieces of experience in there as part of eat. Yeah. You know, you know, maybe what you and I should do is create, um, an ss e o escrow validating company. Oh. I do that all day. Where it's like, you know, we don't want your business, we just want to, you know, we charge a consulting fee to protect you, help vet which your choices are, you know, bring us a three. You're considering, and we'll tell you the pros and cons of all of 'em. There we go. Thanks everybody. I would love to do that. Yeah, that, I mean, I've been doing that for 20 plus years. How many friends have you had coming saying, you know, Hey, you know, can you just like look at my s e o real quick? I, I'm sort of suspicious every day. That's like a, a dude saying, I think my, I think my wife's cheating on me. Do you think like, if they're ha if they're having to ask, I think you know what the answer is, right? Yeah. Every day I had, uh, co comes and goes, uh, in higher quantities, uh, on certain days, but it is nearly, I've had three, it's, we hit record at 1:00 PM today and by 1:00 PM I had three just today that asked me that. Yeah. I've had 35 in the last 10 days. Yeah. Yeah. And it's consistent. Yeah. And I help most people for free. Like there's this one that hit me up literally just 15 minutes ago and I'm looking at their text. Hey Dennis, my name is Chris. I'm a friend of so-and-so. She gave me your number in regards to an SS e o audit I was hoping to get done on a site I'm working on. And then there's some specifics there. I'd love to chat if you're free. Anytime. Yeah, I'll, when we're done, I'll call him back. I'll take a look at the site and in three minutes I'll tell him what's going on. Yeah. Yeah, because you and I are mechanics, we pop open the hood, we take a look, we hook up the diagnostics, and we're like, okay, here's what's actually going on with the car. Why don't we talk about, you know, you, you just made the comment that you'll, you'll usually help 'em for free. Um, as do I. And a lot of times the, the industry will tell you to do otherwise. It's, it's charged. They're sales oriented, and yes, your time is valuable and like, I'm not gonna get on a whole hour call. I'll just do a, a look at a couple quick things and because I think that, I know it's an unpopular opinion, but I think s e o is, is now verticalized. It's better to, if, if I know a lot about liposuction, I can do li, I can do ss e o for liposuction, doctors all over the place. I'll just have a competitive advantage over all the other people like. Over people like you and me that are just like good generally, but we also know certain categories. You've been doing 17 years, you know, a number of categories by now. But I think that when people come in and I do a quick audit, like any of us can do this, looking at the basics. Mm-hmm. It's easy to do the analysis. Doing the work is different. I'll pass them to someone that I know, like I'll pass 'em to you. Mm-hmm. Or I'll pass them to someone that's really good in that particular industry for real estate agents. For insurance brokers, for e-commerce, for like whatever, right? And the days when 25 years ago, you, you, you could be a generalist, but I feel like you have to be vertically specific if you really want to be world class. It's, it's literally minutes. Yeah. I mean, yeah, why not? Why put the berry up? Yeah. Literally, you're right. Two minutes I can, I can audit someone at two. And I've done this like we did one last week for the city of San Francisco and the small Business development center, which is this nationwide thing, part of the S B A and people were signing up. We had a whole bunch of people on Zoom and I just did audit after audit after audit. People love doing it. We've been doing it now for 18 months 'cause they started it up in the middle of Covid and we've been doing it every month. It's great. Yeah. Free audits. Why not? Not selling anything, but people say, oh, can you recommend someone to, you know, my website's on Wix. Okay. Go to Upwork and use the job postings that we have on converting and, and here's the job posting. This is my website. It's on Wix. I wanna move to WordPress. Here's another guy's website. Don't copy it exactly. But can you make it like that and host it on WP Engine? And I wanted to meet this other criteria. We have website, we have criteria. You can literally Google it, like website audit checklist, blitz metrics, you'll see. And, and it also has to fit this criteria. How much? $300. Okay, cool. This guy's 95% and has 200 ratings, and his earnings are $200,000. Like he's in Pakistan. Okay, fine. Sure. $300, let's do it. Right? Yeah. And we teach people how to hire VAs and how to hire people in Upwork, in Fiverr. But the data that you get is, is infinitely, it's worth more, more than that. I mean, you're, you're buying so much wisdom in such a compressed amount of time to make a long-term decision. Yeah. And so if it's a, it's a Fortune 500 company, I'll say, okay, it's a power hour, go to blitz metrics.com/powerhour and we have an onboarding process because they don't want just three minutes of my time. I'll give anybody three minutes of my time. 'cause it's just, it's too rude to say no and I'm important or whatever. I'll just give you three minutes of my time. Fine. Right? Mm-hmm. I'll prerecord it so it doesn't require being live. Yep. But if it's a, well, yeah, it's a well-known company, then I'm like, yeah, it's 15 hundreds, nothing for you. Mm-hmm. So we'll do that. And we had one two weeks ago and they bought that and they said, yeah, you know, we really are struggling. Can you help us? The s e o agency is playing games and like, yep. I already know what they're saying. And now we have a large contract. Yeah. So the 1500 led to, it was basically like a paid sales call. Yeah. If you're an agency, know that when you do, when you do it the right way, you just, you provide value, whether it's free or charged, or you know, you will drive more real clients because they trust you. Yep. And, and from my perspective, uh, I've talked about how there's only three types of content consumers. So the, the, and this is why you should give away your, your content for free or, or give your time as as availability permits. So consumer number one is the person that takes your advice and runs. Okay. Well they were never a client anyway, so you didn't lose them, but now you increased your reputation and your reach. Right? And then content consumer number two is somebody that may not need what you offer now, but knows somebody that does or they come back later, or three is they buy. Mm-hmm. So from my perspective, you have no losing reason to not just give away. All the answers for free, right? 'cause I want the person that values time more than money. So if, if they can implement it, I'm happy they made progress with it. Otherwise, you know, we, we, we establish trust, we establish credibility, and then when it makes sense, it, it just eliminates the sales walls. They would've been a horrible client to begin with. So we call those free tarts, right? You're a D I Y, you're gonna try to do it yourself. Save every penny. You know, you go and get your own groceries. I have the freaking ghost groceries delivered to me from Costco. I'm not gonna be a driver of like, I, you know, so those pe you give away your information for free because you don't want those kinds of clients to come to you. 'cause they're just gonna complain. They're nightmare clients. They're gonna, they're cheap. You know, you all. But I can get that for way less from the Philippines. Yeah, you go do that. Yeah. Yeah. Well, um, I think you and I could talk indefinitely, um, about a variety of things, especially this in this, this topic of the industry. Um, now, now as we get kind of closer to wrapping up, let's, let's kinda take the opposite approach. Um, so we've kind of, we've kind of beat up on our own industry a little bit. Um, let's, let's kinda help the aspiring, um, Agency owners with some, some wins, right? So we've said, don't do these things, which I guess imply the opposite of do these other things. But, um, you know, how did you start to build up your reputation? How did you start to get your foot in the door? How did you start to earn the trust of people? So we can kind of maybe end with a couple little tips there on the high note. So I believe that, you know, when I was a, a young adult and I. I didn't even speak English, you know, until I was seven. I always felt that I wasn't good enough and I felt that all these other people were so much bigger and better than me. And I remember going to Pubcon and Kevin Lee of did it was speaking. And this guy started analytics company. He's well known in the world of SS e o, and I thought, wow, this guy's like a God. I would love to be able to do SS e o and all this, but I don't think I'm like him. He's so well spoken and just everything about him. I just worshiped this guy. Now, I was an engineer at Yahoo and I was a great engineer, but I didn't know how to communicate and. I didn't know if I could make promises to the client. 'cause you know, I wanted to make money as an agency 'cause on my way, you know, as I was about, about to leave Yahoo. And, but I didn't, you know, I knew I'd work really hard and I knew I was honest and ethical, but I, I, I didn't wanna go out there and just start making promises 'cause there's a chance I couldn't deliver. So, you know, I would tend to not say anything or tend to not. I put myself out there 'cause I thought all these other people are out there just aggressive, fast talking salespeople didn't wanna be like that. 'cause I heard so much the garbage, like what we talked about. And then I realized, you know, there are clients, if you find the right clients that they will, it's like night and day. So when we had Quiznos as a client, Hmm. They were a fantastic client. They weren't the nightmare where they're, every day they're like checking their rankings and asking what's going on. And they paid us a lot of money, and I find that if you're an aspiring s e o and you're growing, it's yes, obviously learn from people like Damon and keep improving and work hard and have great operations and all that stuff, but I think client selection is the most important part. When you have the right client and you're transparent with them and you have a relationship with them, and you, you, you go out to dinner with them, maybe if you could meet them, right? It's just so much better and it results in retention and you feel good about what you're doing. And then you have 'em on your podcast as you start to have results and they love to talk about you. Like we did this for the Golden State Warriors, the basketball team. And I loved working with the Golden State Warriors. They treated us so well. I got to meet Steph Curry and hang out in the locker room and go to the playoff games. They paid us a lot of money. And here's the, the thing that may seem too far away for most younger ss, e o people, I put them on stage. I was given the opportunity to speak, to be a keynote speaker at one of the largest conferences in Europe. The last year's keynote was Richard Branson. And they wanted me to be keynote, and I said, no, no. Instead of me being the keynote, I wanna put the head of marketing from the Golden State Warriors, the very popular basketball team as the keynote, and I'll introduce 'em. Right? And that worked wonders. There was a case study that was done by Facebook on us. So your reputation carries everything. The relationships that you have, interviewing your clients, interviewing other people that are competitors, you know, maybe Damon or I are competitors. Not really. 'cause there's plenty out there for all of us. So by having the abundance mindset that enables us to be able to share what we've learned and elevate other people like, wow, Damon just wrote this great article. I'm gonna share it. I don't if he generates more clients because of that, that is fantastic. It doesn't have to come to me. Most of my posts that I put out there on Facebook are elevating other people and how awesome they are. I think that's hard to do if you're small and you're not making money. You're like, oh, I want every dollar that comes my way 'cause I need every penny to pay rent and whatnot. I get it. But if you change your mindset, this is the last I'll say about this whole like motivational speaker walk on Kohl's, Tony Robbins kind of thing. But I found if, and I wish I knew this 20 years ago, that. If I spent more effort honoring and elevating other people in the industry that will drive me more of the right kind of clients that I want, even without me talking about my expertise or what I know or how good I am. I closed five clients last week on SS e o pieces because I was elevating, you can go back to my Facebook mm-hmm. And figure out what it was. But by elevating other people that are well-known. Industry. I interviewed yesterday on my podcast, one of the top content marketing experts, and she's a big deal at LinkedIn that's driving my reputation up. People buy based on your reputation. It's all based on your perceived authority. That's why clients buy if you're a sales minded person. The perceived authority gives you the opportunity to get the right client. And then, like you said, Damon, those three, three categories, when you do the audit, figure out which one they are. Mm-hmm. And if they're great, then you have to deliver. As long as you can deliver, then you're great. Right? And so I approached from the standpoint of I learned how to deliver first as a search engine engineer. So I feel like Damon, I'm credible to talk about ss e o 'cause I'm one of the few people that actually worked at the search engine and you know, like I have a good opinion about this thing. I have some credibility here. And so now it's easy for me to audit. It's, I've done this enough times, I've learned from, from other people. So I would hang out in, in like London. Singapore with Rand Fishkin and his mom, Jillian, who's the one who's really running the show. Mm-hmm. And you know, we're putting together s e o presentations, we're hanging out with the conference organizers, and I realized these are these people that I thought were gods, were humans too. Kevin Lee, who I told you was the guy I worshiped before he, he invited me on his podcast twice. And I said, I said to him on the podcast, I can't believe you can even Google it. And see, this is what I said. I can't believe I'm on, I'm hanging out with you, Kevin. I mean, this is a guy, like when you were done speaking on stage and then all the people would come up to you, I, and I'd never get a chance to talk to you like, oh, one day I'd love to talk to Kevin Lee. And here I, here you are reaching out to me to be on your podcast. What the heck is going on here? He said, no, no, no, Dennis, I'm just honored to be spending time with you. And then he said all these great things about me. And I said, this is being recorded, isn't it? Yeah. But maybe, you know, if you're doing ss e o and, and you feel like you don't know as much as Damon or whatnot, you know, sometimes you, you have to step back and look at how much you know. So when you interview someone or someone else interviews you, you realize like, oh wow. I actually have come a long way. I've actually learned a lot. That puts you in a, in a position of gratitude and you honor your clients and you're not worried about poaching, you're not worried about other people that do s e o I help other people that do s e o for a living. I'm, you do that too, Damon. Mm-hmm. Does that hurt your business at all in any way? Not at all. It helps your business. So we have a lot of clients do that. We do s e o for, and still I'm talking about Damon and I'm sending people to Damon and it doesn't hurt me at all. Yeah. And, and it, it only, it only helps. And, and when Dennis says he, 90% of his posts are about lifting other people up. He, he's very literal. It's. Probably 90% or, or plus. And it's just, you know, it's not necessarily contact creation, but documentation of Yeah. What you're doing and the engagements and the people that you're connecting with. Um, and, and I actually just made a post on LinkedIn this morning about, um, on the same topic, there's somebody who I've been mentoring and. I send them business. Right? Yeah. Because then it helps the the person that I connected them with to finally get somebody that can support them morally and ethically, and then it helps a young aspiring entrepreneur to build their business up and then they're going to reciprocate the other way when, when it's a client that's a little bit outta their league. Yeah, but it's a, it's amazing to watch for, for me, the, the part that I find most fascinating, obviously, yeah, sales is great. Um, growing is great, but the Wild Card is, is always what I find the most fascinating and rewarding, where you get a relationship that you didn't expect or an opportunity to, to meet or do a thing. You know, just like you said, you, you got to go, um, in the locker room, meet Steph Curry, just like those things that. You, you didn't have on your to-do list. But then when it happened, it was such an amazing thing. That's what I find the most rewarding about serving and helping others and, and just being moral and transparent. Yeah, serendipity. And you build these relationships over time and they start to unlock other things. And in finance, this is called a, a real option. So by having the Golden State Warriors as a client, we then were able to work with the N F L. Yeah, and the N B A and all these other sports teams came calling, and I never would've realized. I guess in hindsight it's like, well, yeah, obviously you're promoting how awesome the Golden State Warriors are. Facebook wrote a case study. Mark Zuckerberg mentions you on stage, you know, and how we got a 39 r every dollar got $39 back of what we invested. Of course that would've happened, but you never at, in the moment, you're not thinking about that. Mm-hmm. So really when you, when you have great relationships that for you young s e o people focus on the relationships, focus, make sure your communication is great. The ss e o people have a reputation for being geeks that don't communicate. Be personable. You, you sent me some cookies, Damon. Wow, that was so awesome that that was serendipitous. I enjoyed that. And that that's just building relationship. Checking in on people, clicking like on their posts and delivering great work leads to so much more. The referrals that you get from your existing clients are worth more than any marketing you could ever do. You do a good job of that. You never need to do marketing. Uh, I, I'm 17 years in and this is the first year I've considered spending a dollar on advertising. So the entirety of this multimillion dollar business has built, uh, purely on reputation and results because you've earned it. You have the perceived authority and you have the actual authority. Yeah. Well, Dennis, um, I appreciate, uh, that I, I just love talking to you. You got a good vibe. Um, it's good to be in company with somebody else who's transparent and straightforward. Um, I did not pay Dennis to say kind things about me, but I greatly appreciate them. Are you giving me a commission at all? No, I, because 'cause I believe in you. Yeah. And you've, you've taken the effort and I've taken the effort to build the relationship over years and people can tell. Yep. Yeah. And then once you get in, as you just started talking about with Golden State Warriors and then other professional sports teams, when you get in with somebody, you know, I'm not gonna refer anybody to somebody that I won't put my name behind. And I'm sure you feel the same way, right? Yep. And so when you get in and you establish these relationships with people at high level, they, they have a, a. A, a circle of trust, right. That you get exposed to once you establish your authority and your ability to deliver. So, I mean, there's so many different, to kind of wrap this up on the, the thing of, you know, you can't outrun your reputation and you can't outsell your reputation. You can probably get pretty far in the beginning by focusing on sales and not reputation. Yeah. Uh, but eventually you hit that. Amplifier of, of reputation where it begins to go tenfold times tenfold, times tenfold. That you couldn't spend, I mean, you couldn't have bought your way into a relationship with the Golden State Warriors. No. Because they get three calls a day from people that are offering ss, e o, and P p C and all kinds of magic promises. Yeah. You know, funny. Um, I got to work with, uh, Utah Jazz on their retail division, team store. Same thing. Came from a relationship. Yeah. Yeah. Yeah. If you're, if you're a player in the game, you wanna be here long term, focus on relationships. If you just wanna make some quick money now focus on sales, but you'll, you'll be run out and then whatever the next new thing is, you'll do that in a year or two. But if you wanna be like Damon relationships all day, I know like people say that all day, but I, I promise you that's the thing. It's not sales calls. It's not the cold email. Magic blasting using ai. That's not it. Yeah, Dennis, you blitz metrics. Uh, how can people get ahold of you, learn more about you? They can Google me and they can see a full knowledge panel and whatever your favorite channel is, and I respond to everybody. It's not a va, it's me. It might take me a few days, but I, you know, LinkedIn's probably the best way to reach me from a business standpoint. Well, Dennis, you blitz metrics, Google m Dennis, last name, y u. It's been a pleasure looking forward to meeting up again and doing our thing wherever that is next time. Awesome Damon. Appreciate you

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of SEO National, Damon Burton. A client's question about Google sparked Damon's foray into SEO. He offered to help them with SEO, but with a unique twist - he would only get paid once they achieved a specific benchmark. This unconventional approach was a game-changer, leading Damon to offer the same arrangement to other clients. Fast forward 17 years, Damon now runs a successful agency with a team of 60 specializing in SEO.While Damon's initial success was built on offering services for free, he has since shifted his focus. He now concentrates on giving away valuable content for free through social media and his book on SEO. According to Damon, giving value for free has been the most profitable thing he has done. It has helped him build trust and relationships with his audience, which is a testament to the power of free value.When asked about the role of AI in SEO and content creation, Damon offered a unique perspective. He views AI as an amplifier and magnifier of what was already there. If someone had a strong work ethic and integrity before AI, they would be even better with AI. However, AI would only magnify those shortcomings if someone relied on cutting corners.Damon humorously pointed out the difference between what Google says they're looking for and what they want. He believes that Google is likely working on improving AI detection to counter the abuse of content creation. However, he also cautions that Google's statements about AI usage should be taken with a grain of salt. Key Points from the Episode:The challenges and benefits of offering services for freeThe role of AI in SEO and content creationDamon's perspective on AI as an amplifier and magnifier of existing qualitiesDamon's entrepreneurial journey and current day-to-day activitiesThe importance of self-reflection and personal growth for DamonDamon's focus on team management and process improvementDamon's thoughts on what Google is looking for in the next yearThe potential improvements in AI detection by Google to counter content creation abuse About Damon Burton:Damon Burton is a renowned search engine marketing expert whose expertise makes businesses thrive online. Over a decade ago, he achieved a remarkable feat by outranking a billion-dollar company on Google, which inspired him to establish his own international search engine marketing company. His company, SEO National, has worked with prominent clients, including NBA teams and businesses featured on Inc5000 and Shark Tank.In today's digital landscape, with increasing number of people seeking online content, Damon's knowledge is more relevant than ever. He understands that more than simply having a website is required. As a result, he has helped numerous high-profile clients drastically increase their revenue, some even earning more in a month than they previously did in a year.Damon Burton's expertise has earned him recognition as a Forbes contributor, and his accomplishments have been featured in various publications, such as Entrepreneur Magazine, BuzzFeed, and USA Weekly. About SEO National:SEO National is a personalized and results-driven search engine optimization (SEO) company that goes beyond merely focusing on rankings. Their primary objective is to boost revenue for their clients, considering top rankings a valuable bonus. With an impressive portfolio, they have collaborated with recognized companies featured in the Inc. 500/5000 list in New...

Welcome to Not Another Marketing Podcast where I'm talking to Damon Burton, founder of SEO National who help big and small clients make more from their content. This week we're talking about if Ai is going to take your content marketing job.

If you listen to the Ai guru's on LinkedIn then all our jobs are going to go very soon because of Ai, ChatGPT and everything else Ai. Its almost like a cult!So this week Ai is going to be put into perspective by Damon Burton the founder of SEO National who has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed. Damon knows his stuff.We talk Ai content creation, ideation and if Google are ready for the massive influx of Ai generated content.You can find Damon on his website, Twitter, LinkedIn, Facebook, Instagram and YouTube and don't forget to checkout his free SEO book.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

This week, Jim is joined by Damon Burton who shares his incredible journey starting as a freelancer to becoming the king of SEO. Damon shares how he started as an undervalued employee working for a boss who would get sent to jail leaving him without a job and how he used that low-point in his career as motivation to start his own business and begin his entrepreneurial journey. This culminated in his status as the go to person for SEO optimization and working with some of the biggest brands in the world. TOPICS DISCUSSED IN TODAY'S EPISODE The freedom to not know the answer Betting on yourself De-Risking and opening doors Phases of Growth Growth tactics for every phase Referrals and consistency Firing yourself from roles through documentation Why do SEO now vs paid ads SEO business alignment Pricing Strategy  Resources: https://www.damonburton.com/damon-burton/ Jim Huffman website Jim's Twitter GrowthHit The Growth Marketer's Playbook   Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

Put your people first, and everything else shall follow.   Kevin welcomes Damon Burton, a successful entrepreneur, and speaker who believes that relationships are the most valuable asset an entrepreneur can possess. Please tune in to hear his journey from learning HTML in high school to building a website called Elite Rides as a passion play and then transitioning into web design, marketing, and eventually becoming an entrepreneur. Hear how he could take the calculated risk of going all-in on himself, and it paid off - within two to three months, he could make up for his financial losses. Discover the importance of valuing relationships in business through Damon's experiences with two different employers who taught him that greed and a lack of appreciation for team members could have negative consequences.    Tune in now for an essential lesson on success, morals, ethics, and happiness in life!   [00:01 - 06:52] Opening Segment Growing up lower middle class, David was exposed to computers at a young age and developed a love for technology He believes in being intentional with his relationships to build success   [06:53 - 13:39] Learning From Mistakes: How Not to Treat Employees and Your Family Damon started doing web design for family and friends on the side FTC shut down his day job, took a leap of faith to become an entrepreneur I learned from seeing what other people have done wrong rather than being told what to do right The toxic environment at my previous employer showed the difference between success and morals/ethics/family life   [13:40 - 28:48] Valuing Relationships First Leads to Success in Business Damon shares stories of his two previous employers and how to properly run a business Applying values of relationships to family, spouse, kids, and team members When we value relationships first, revenue will come in second   [28:49 - 30:31] Closing Segment Connect with Damon through the links below Final words Connect with Damon! Facebook: https://www.facebook.com/damon.burton     LinkedIn: https://www.linkedin.com/in/damonburton    Website: https://www.damonburton.com     Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!  Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher Quotes:   "I've learned more from seeing what other people have done wrong than by being told what to do right." - Damon Burton   "I apply the value of relationships in my family and your spouse and your kids to my team members and look at them as people first. Of course, I want them to be productive. And, of course, I want to make money. But if I care for them first, then I get all those other things as a given." - Damon Burton

In the business world, we hear a lot about the importance of SEO, but what exactly is it, and what do you need to know about it? SEO stands for Search Engine Optimization, and learning the basics could mean much more eyes on your content, which means more sales without increasing your advertising. That is what Damon Burton breaks down for us in this episode. Damon Burton is a search engine marketing expert who has beat billion-dollar companies at their own game and has proven strategies to grow your business. Damon is a Forbes contributor and an Amazon best-selling SEO book author that helps you show up higher on Google, without paying for ads. His clients include the Utah Jazz's Team Store and businesses that have been featured on Shark Tank and recognized by Inc. In this episode of the 365 Driven podcast, Tony and Damon discuss the importance of SEO for online businesses. They cover topics such as website redesign pitfalls, the basics of SEO, and the significance of blogs as a doorway to a website. Damon explains the importance of website structure and content, as well as the role of AI in creating and repurposing content. Damon shares his expertise and offers actionable tips for improving website visibility. He also emphasizes the need to show personal individuality and authenticity in order to build a personal brand that people can relate to. Key highlights: Where is the best place to host your website?  What's the deal with SEO plugins? What goes into SEO?  Key pieces that most sites are lacking Damon's advice for someone that is just getting started with SEO How to target people in a specific location SEO for real estate agents How to build a personal brand Life lessons: learning and growing from your mistakes and other's people's mistakes For resources and links mentioned in this episode, visit: 365driven.com/episode308

On today's show, SEO expert Damon Burton talks about the many ways the internet and search engines are changing, offers some useful SEO tips and tricks, and shares his thoughts about Google's dominance in the space, technology's hold on society, Artificial Intelligence and more. GUEST OVERVIEW: Damon Burton is the founder of an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times. Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. http://www.seonational.com/ 

Damon Burton, Founder and President of SEO National, talks about how to compete with a billion-dollar business on Google. With billion-dollar corporations dominating search engine results, it can seem impossible to get your brand noticed when you're a small business. Fortunately, there are strategies and tactics you can implement to level the playing field and successfully compete with these giants. Today, Damon discusses how to beat a billion-dollar company on Google. Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Damon Burton, Founder and President of SEO National, talks about content topic selection and buyer intent. Do you want to attract everyone or the people who actually want to buy your product? Choosing the right topics for your SEO strategy can make or break your business, and it all begins with keyword research and understanding your audience's intent. Today, Damon discusses if content is king, are all topics created equally? Show NotesConnect With: Damon Burton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the latest episode of Remote Start Podcast! If you're a business owner struggling to balance work and family time, you won't want to miss this episode. Our guest today is Damon Burton, founder and president of SEO National and author of the bestselling SEO book, Outran. We'll be discussing the latest strategies for improving your organic search ranking and how to make sure your efforts pay off in the long run. As Damon will explain, SEO can be a powerful tool for driving traffic to your website, but it requires patience and persistence to see results. Most importantly, we'll be exploring how to build a successful business without sacrificing your family life. Damon is a shining example of how to achieve this balance and we're excited to learn from his expertise. So tune in to this episode of Remote Start Nation for an engaging discussion on family, SEO, and business success with Damon Burton.Learn more about Damon Burton at: Website: https://www.seonational.com/Personal Website: https://www.damonburton.com/LinkedIn: https://www.linkedin.com/in/damonburtonLearn more about thee Remote Start Podcast at: https://www.remotestartpodcast.com/

If you want your website or business to reach its full potential, optimizing for search engines (SEO) is essential. Crafting content that speaks directly to the needs of your target audience and incorporates key phrases, links, and metadata can significantly boost rankings in searches – bringing more visitors and prospects right to your virtual door! SEO expert Damon Burton is here to help us lay the groundwork for creating content that ranks, converts, and is easily repurposed. 

Over a decade ago, Damon Burton, a husband and father of three, beat a billion dollar company by outranking their website on Google. From then on he realized he was onto something great and went on to build an international search engine marketing company that's worked with Inc. 5000 and Shark Tank featured businesses alike. Having started his business right before the 2008 recession, Damon is familiar with navigating and growing a business during confusing times, including tripling revenue during the recent pandemic. Since founding his company, SEO National, in 2007, Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. Find out more about Damon at: Websites: https://www.damonburton.com/ and https://www.seonational.com/ LinkedIn: https://www.linkedin.com/in/damonburton/ Facebook: https://www.facebook.com/damon.burton Instagram: https://www.instagram.com/entrepreneurdamon/ Twitter: https://twitter.com/EntrepreneurDB YT Channel: https://www.youtube.com/@damon-burton Special Audience Giveaway: Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition: https://www.freeseobook.com/optin1589481029888 Books: Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition https://www.amazon.com/Outrank-Showing-Engines-Outranking-Competition/dp/1098302079/ Outrank (Audiobook): https://www.audible.com/pd/Outrank-Audiobook/B08XMF2RFM https://www.freeseobook.com Check out our YouTube Channel: Command Your Brand  - https://www.youtube.com/channel/UCfy2IETlyeKq62VHdcRN7aQ/

Today's guest is expert SEO strategist, Damon Burton, who has helped both Inc. 5000 and Shark Tank businesses navigate the complex world of Google. His strategies create solutions that solve real-world problems, from increasing website traffic for manufacturing companies to providing insights on the next Bachelor to-be.Damon's approach is to turn SEO into a science rather than a guessing game, and he explains how he accomplishes this goal. He also shares insights on how we all rely on Google to solve our problems and why we still need humans at the keyboard when it comes to copywriting jobs.If you're interested in learning more about SEO and how to improve your online presence, be sure to tune in to this episode.

SEO expert Damon Burton speaks about best practices for Search Engine Optimization, how storytelling is key to building trust with your audience, and while algorithms may change a consistent strategy will yield long term results. #SEO #Branding #Storytelling  IG/YouTube/Facebook @TomBenteyMedia Twitter: @TomBentey  www.TomBenteyMediaPodcast.com https://www.youtube.com/watch?v=HOt3M2H7mW4 00:00-03:16-Knowing what people are searching for and sharing related stories to build an online presence. 03:17-05:02- Showing your human side to the audience. And how often should a business post online to stay relevant? Quality over Quantity and the differences between posting on social and posting on your website. 05:03-07:35-Is paying for online ads worth it? The pros/cons of paid and organic content. 07:36-11:53-SEO for Personal Branding. Posting consistently and relating to you as as a human to build trust. 11:54- 14:09-Has SEO changed since 2008? The three areas: Website Structure, Content, External Credibility, have remained consistent. 14:10-19:43-Understanding what the audience is searching for to create related storytelling content for the Utah Jazz and other clients. Always stick to the fundamentals of SEO. Start and keep at it to learn and grow.

In this episode, I speak with Damon Burton, a Forbes contributor and Amazon best-selling SEO book author. With clients including the Utah Jazz's Team Store and businesses recognized by Inc and Shark Tank, Damon shares his expertise on how to rank higher on Google without paying for ads. Explore the journey of living life on your terms and creating change with Damon, a person who embodies the spirit of entrepreneurship. Discover the power of mentorship and the drive to make things better for others as we delve into Damon's story and the secrets of his success. Learn how to stay focused, remove distractions, and create a north star to reach your goals and aspirations. Don't miss out on this fascinating conversation! ************* LINKS & RESOURCES ************* Learn how to heal and overcome childhood trauma, narcissistic abuse, ptsd, cptsd, higher ACE scores, anxiety, depression, and mental health issues and illness. Learn tools that therapists, trauma coaches, mindset leaders, neuroscientists, and researchers use to help people heal and recover from mental health problems. Discover real and practical advice and guidance for how to understand and overcome childhood trauma, abuse, and narc abuse mental trauma. Heal your body and mind, stop limiting beliefs, end self-sabotage, and become the HERO of your own story.  Download the first three chapters of the Award-Winning Book Think Unbroken: Understanding and Overcoming Childhood Trauma: https://book.thinkunbroken.com/  Join the Think Unbroken Trauma Transformation Course: https://coaching.thinkunbroken.com/  @Michael Unbroken: https://www.instagram.com/michaelunbroken/  Follow us on TikTok: https://www.tiktok.com/@michaelunbroken  Learn more at https://www.thinkunbrokenpodcast.com  Learn more about Damon Burton at: https://www.damonburton.com/

In today's episode, Bill talks with Author and Founder of SEO National, Damon Burton. They talk about Damon's entrepreneurial journey of 15 years and how he rapidly grew his employees from 15 to 60 in just a matter of months. When companies are now shifting everything online, his expertise is more important than ever in helping businesses thrive. If you are a brand-new entrepreneur or a seasoned, this is a great episode to tune in to.   Damon Burton's expertise is more important than ever in helping businesses thrive online. Over a decade ago, he beat a billion-dollar company by outranking them on Google. He knew he was onto something and has gone on to build an international search engine marketing company that's worked with NBA teams and Inc5000 & Shark Tank featured businesses.   Never before has there been so many people needing something to focus their attention on… AND the time to do it. Your customers are on either their phone, tablet, or computer 24/7. Simply having a website isn't enough, and no one knows this better than search engine marketing expert Damon Burton.   Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.   Connect with Damon at: Website: https://www.seonational.com/   https://www.damonburton.com/ LinkedIn: https://www.linkedin.com/in/damonburton/ IG: https://www.instagram.com/entrepreneurdamon/ FB: https://www.facebook.com/damon.burton Twitter: https://twitter.com/EntrepreneurDB Show notes: [0:15] Why family has always been important for him [3:54] His journey of growing his number of employees [10:05] How he uses his generosity to help his business [13:17] On marrying and starting his business 15 years ago [20:41] On his honesty and why he sends his book to people for free [26:11] What does money mean to Damon? [27:58] Where to find Damon [28:37] Outro Connect with Bill Bloom  Web: www.bloomfinancialco.com https://bloomfinancialco.kartra.com/page/bNJ87 Email: bill@bloomfinancial.us  LinkedIn: www.linkedin.com/in/bloomfinancial FB: facebook.com/retireasyoudesirepodcast     Securities and investment advisory services offered through Woodbury Financial Services, Inc. (WFS) member FINRA/SIPC. WFS. is separately owned and other entities and/or marketing names, products or services referenced here are independent of WFS.     Views expressed in this podcast are for general informational purposes only and are not intended to provide or be a substitute for specific professional financial, tax or legal advice or recommendations for any individuals. Information is based on sources believed to be reliable; however, their accuracy or completeness cannot be guaranteed.

Damon Burton is a guy who knows how to get results when it comes to driving traffic. He doesn't rely on paid ads or a big email list because he doesn't need to–he has more SEO customers than he knows what to do with. Tune in today on What's Working Now to learn alongside host Katie Richardson to use both your successes and your failures and your witness of what other people do wrong to guide you toward your goals. Whether it's in business, productivity, or family life, look for the opportunity to learn and level up. 3 Key TakeawaysHow Damon went from working for an employer who was later sentenced to 32 years in federal prison to becoming a successful entrepreneur himself. Life will teach you the things you need to learn if you will listen. Accept that everything is your fault in the sense that you control the direction you move in.The number one secret to being a successful entrepreneur (It may be simpler than you think!). ResourcesFreeseobook.com (Download his book, Outrank, instantly and get directed to the Facebook group!)Damon's FacebookWebsite: damonburton.comGtmetrix.comImageOptim app for MacsCaesium for WindowsAnswerthepublic.comNinja OutreachPitchboxAbout Damon BurtonOver a decade ago, this husband and father of three beat a billion dollar company by outranking their website on Google. Since then, he knew he was onto something and went on to build an international search engine marketing company that's worked with NBA teams and Inc 5000 & Shark Tank featured businesses.Since founding his company SEO National in 2007, he writes for Forbes, has been featured in publications including Entrepreneur Magazine, BuzzFeed and USA Weekly, and has helped high-profile clients make more in a month than they used to in a year.Not only does Burton bring an easy-to-follow approach to increasing your revenue and online visibility, he's a trusted educator on the subject and has literally written the book on how to “outrank” your competition. His new book, Outrank, serves as a guide to those who want to dominate Google's search results without paying for ads.