Podcast Monetization Secrets

Ever wondered why so many people who start a podcast never really get any ROI on it?Today, I'm sharing a little known, but incredibly simple framework that will set you apart from your competition and better yet, just by following the framework you will probably own your niche in a very short amount of time.So what is this secret framework I'm referring to? I call it the Rule of 100.The Rule of 100 just says that when you undertake anything new in your business, you will not stop that activity until you've done it 100 times.Want to start emailing your list on a regular basis? Don't stop until you have created 100 emails. It doesn't matter what the stats say once you get started. You're only interested in looking at results after 100 emails. Nothing matters before then.Ready to start a podcast? In following The Rule of 100, you're now committed to 100 episodes. And nothing in the world will stop you until you publish 100 episodes.If you don't think this matters, just try implementing The Rule of 100 for your next endeavor. I guarantee that following this rule will have a positive impact on your business.So why is The Rule of 100 so powerful? Let's first take a look at the finer points of this rule. The Rule of 100 states that if you spend 100 hours a year, which is 18 minutes a day - in any discipline, you'll be better than 95% of the world, in that disciplineI want to share with you 3 reasons I believe the Rule of 100 is so powerful.By the time you've done something 100 times, or spent 100 hours doing it, you've probably outlasted all of your competition who quit when they didn't see results after the first week.As the rule states, by the time you've done 100 hours or 100 repetitions of a task, you've learned from all your mistakes and failures and you're very likely gong to be better than 95% of the population at that one thing.Something changes inside of you after 100 hours or 100 repetitions. You begin hitting your stride, and you gain a confidence because you've now done the work and feel much more confident. You won't recognize yourself on the back side of your 100. It's almost like you've transformed yourself into the expert you always knew you could be, and it's happened because you've put in your 100.Whether it's podcasting, marketing, or creating YouTube content, most people quit far too soon. And the truth is that in order to be great in your niche and in order to be a category king in your niche, most of the time you just have to outlast your competition. They will quit when it gets too hard. They will fold when it's too inconvenient. And those that carry on are left to scoop up all the business.My challenge to you today is to make the Rule of 100 your standard for how you will take on anything new. If you can't commit to 100 hours or 100 repetitions, then it's a hard no.If you like this content, please subscribe below and hit the notification bell. If you are listening to this content as a podcast, please subscribe and follow on whatever app you are listening on.I'll see you next time!

Many of my podcast clients, and maybe many of you started podcasting years ago - long before video (in long or short form) was popular.Quite often my clients ask me if they should be "doing video for their podcast."This is actually a topic that came up this past week in a podcast group I am in, and my views contradicted what the original poster believed about video.So, I wanted to have an honest discussion today about whether you should be doing video for your podcast.I can't start this discussion without addressing the fact that this is so much tougher for women. The reality is that a guy can pick up his phone beside his bed when he fist wakes up and turn on the video and document his "first thoughts of the day" with bed head, bad breath, unshaved and even sometimes with a shirt on, and his followers will rave about his genius and his inspiring content and leave comments like "Bro, this is fire" or "So good my man!".If a woman tried this same filming strategy, we would be accused of trying to be seductive, or we would be bombarded with comments like, "Girl, at least brush your hair." or "Honey, if you can't bother to get out of bed and get ready and take a little pride in your appearance, then you shouldn't even turn on the video."As women, we are far harder on ourselves and on other women than we need to be. As a female content creator, we're worried about our appearance - hair, makeup, blemishes, aging, all of it - we're worried about our house looking messy. And many times, you may not even have a second away from your kids to make any sort of content.All of the thoughts serve to stop us from even attempt video unless you're having a perfect hair day, your makeup is spot on, and your office is Instagram perfect.4 Reasons You Should Incorporate Video for your Podcast:Recording the video gives you more options when it comes to distribution of your content and repurposing your content.There is a way video podcast content can be edited to appeal to YouTube audiences, so by recording video, you now have the raw material to make a great YT video with the right editing.Why do you want to be on YouTube? YouTube is the 2nd largest search engine, only to Google. But you can't forget that YouTube is owned by Google. So by putting your content as video into the 2nd largest search platform on the planet, you stand to get more organic traffic.We simply can't ignore the fact that most content consumers will pay more attention to audio than video. You ignore video at your own peril.Most people that will tell you that you don't have to do video for your podcast are trying to not make you feel pressured or guilty about just doing audio and ignoring video. Do you need video to have a successful podcast? No.My perspective is more that you will remove many barriers to your success by also including video for YouTube and social media content. I rarely have my clients create a video podcast feed simply because most people are consuming content on youtube.If you want to give yourself the highest chance of success, record video. Once you get in the habit of doing it, you'll wonder why you waited so long.I want to remind you that if you are watching this content and like the content, please take a moment to subscribe to the channel.I'm on a mission to release daily video content for a year, across all platforms, basically starting from zero. So, if you'd like to follow me and my journey in content creation, hit the subscribe button and then also click the notification bell.I'll see you next week!

What do you automatically think of when I mention “monetizing a podcast”? If you're like most people, your mind automatically goes to sponsors and advertisers. And while sponsors is a legitimate way to monetize a podcast, it is actually the hardest way to monetize a podcast. So today, I'm going to give you some much more attainable ways to monetize your podcast.Let me give you some better options for making money from your podcast. Some of these options will not earn enough to live off by itself to start, however, as part of a multi-pronged approach to building different revenue streams of income from your podcast, over time they can add up to significant income:Affiliate Income - takes a little bit of work to set up, but once you start putting out content with your affiliate links, you are building a web of your affiliate links on every piece of content and every post, so over time your affiliate income grows. If you want to learn more about affiliate marketing, you'll want to check out this video I made specifically about affiliate marketing.Merchandise - for many podcasts, this is the first way they earn money. They create a t-shirt, mug or bumper sticker that relates to their show and tell their friends how they can buy it. Most podcasters use print on demand services, like Printify, or Custom Ink. While profit margins are a bit lower per item with these companies, you don't have to stockpile inventory or ship products out yourself.Paid Communities or Memberships - This method has recurring income built into the model, and in my opinion, it is the best way to build full time income for the future. There are many different options for this income model from Patreon type subscriptions to ad free podcast feeds and everything in between, and even if you already have courses or programs, they can be turned into a recurring revenue model.Courses - Whether these are low ticket or high ticket, courses can be used to bring in significant monthly revenue. The problem with courses is that you have to constantly be in launch mode in order to get significant traffic to your course. There are websites like Udemy, or Teachable, where you can put your courses and get traffic directly from the platform, in addition to driving your own traffic there.Coaching - You can easily fill your coaching calendar with clients from your podcast, if that's what you desire. When it comes to coaching, I'd recommend only starting group coaching programs where you are coaching 1 to many, vs 1:1. Based on my experience in coaching podcasters, many people are locked into 1:1 interactions in their private practice, and they are hoping their podcast will help them earn more income from the 1 to many option. You never want to create a revenue stream that you really don't enjoy and want to support. So if you are already feeling burned out from your practice, or your day job, then 1:1 coaching is probably going to further drain you emotionally. So, I'd recommend building out lower touch group coaching programs, if you want to expand your coaching services. Sponsorship - Last on my list of ways to monetize your podcast is getting sponsors. Let me be clear, I manage ads and ad campaigns for some of the biggest podcasts on Apple, so I am not anti-sponsor. And sponsors can be a part of your overall revenue strategy, but most often I see podcasters getting taken advantage of by sponsor relationships, and often sponsors will play on our ignorance. Let me also give you a word of caution here…if you are going down the route of taking on sponsors, please make sure you are utilizing the dynamic ad insertion features that are built into many podcast hosting companies. Without doing this, you are giving away your value in perpetuity and that is terrible for you. I'll do an entire episode later on...

Ideally, you're creating multiple streams of income with your podcast, and affiliate marketing is a legitimate way to earn money from your podcast.You can't just expect to post an Amazon link or an Audible discount code and expect to get sales right away. Like everything else, you have to be strategic about affiliate marketing.Today, I cover the 3 specific criteria I use for affiliate marketing, and how you can implement these strategies to start earning affiliate income with your podcast.Need help with your podcast?Visit https://teampodcast.com

Everyone says they are trying to monetize their podcasts, but when we really look under the hood, everything is not as it seems. In this episode, I'll tell you what's not working and why, but most importantly, I'll show you how to fix it.

There are many tried and true methods of podcast monetization, but today I'm sharing 7 universal truths that we see over and over again when it comes to getting monetized. Sometimes it's just a matter of building a structure for yourself and giving yourself goals in order to start getting some traction.

The continuous rise of technology and many innovative programs and websites have greatly contributed in providing faster and more efficient labor. In fact, what once was an hour's job can now be accomplished in a shorter span of time through the help of the internet and other AI tools.In the world of podcasts, there have been a lot of improvements throughout the years and one of the major trends is the usage of AI tools that help podcasters to massively decrease the amount of time they spend on creating content.A famous tool that's being used by many creators now is called ChatGPT (Generative Pre-Trained Transformer). And today, we're going to talk all about that.ChatGPT and the problem with it.Before there was ChatGPT, there were other writing tools which I personally used like Jasper.AI and it has been working well for me. Recently, I tried ChatGPT which has altered my preferences.I switched my subscription to ChatGPT because of how incredible and high quality its service is. The cost doesn't even matter because it's worth it. However, ChatGPT is still in beta and so, they're experiencing issues the same way as anyone else does in beta.Sometimes, there are time periods where the server tends to get overloaded and shuts down and that's understandable considering that many users are now discovering the greatness of such an AI tool. Introduction to ChatGPT.These AI tools use a combination of machine learning, human behavior and sort of human conversation flows. It creates human-like responses to create conversations and content based on artificial intelligence that greatly mimics it.It actually exceeds what we can produce sometimes as humans. If you're worried about humans getting replaced by robots or other technology. That age is upon us and we just have to make sure that we are using things properly and not contributing to our own demise with this kind of stuff. As for ChatGPT, it is a system that open AI has built and they have continued to improve it which made the industry stand back in awe with its efficiency and creativity. It even gives prompts informing you that the server is down or that there are other users engaging with the AI chatbot.Using ChatGPT to write podcast outlines, scripts, and courses.ChatGPT is such a creative tool and it greatly helps when writing podcast outlines and scripts. In fact, there's a podcast that my company is launching right now with a highly influential person in their specific niche. We are using AI tools to create all of the podcast art - making content outlines, determining what topics to talk about, writing podcast scripts, and more. That highly influential person will just have to sit down and record their own voice which is truly and unbelievably amazing.Using ChatGPT is easy. In fact, I used it the last time I created a brand new podcast and I just asked some questions I wanted in order to get the content out then I combined all the responses I got into one podcast script that I could use.You could also use AI to help determine what keywords people in your audience would be looking for. You can even ask it to write headlines for you which can also be potential podcast episodes.Once you use the technology, you begin to understand how it responds to you. Likewise, it begins to understand what information you want it to provide to you and so it just gets better and better with each use. Besides creating podcast outlines and scripts, you can also use ChatGPT for creating courses. It is such a time saver as it pulls out information out of the internet faster than having to research it on your own. However, always keep in mind that these tools aren't perfect and it requires a bit of manual intervention. Using AI to create artwork for your podcast.There's this

Are you looking for tips, tricks and strategies that you can use to engineer your podcast for monetization? Or maybe just wondering how most podcasters, who have come a long way, monetize their podcasts without selling out to sponsors who don't value the community? If you're one of the podcasters who have been putting in so much effort in their work for a long time now, take this as a sign for you to get something back out of it. And that's why I'm here to help you do that as the CEO of Team Podcast which is a full service podcast production company. Podcasts that are ahead of the curve are evergreenIt's not much of a surprise when podcasters walk away from their shows for quite a while and come back wanting to rebrand and resurrect their podcast. However, there are many factors to consider prior to resurrecting one's abandoned podcast back to life.First things first, it's important that you recognize the content of your abandoned podcast because some may still be relevant and valuable to listeners which can ultimately save your podcast. There are many podcasters who have stopped producing podcasts for years because of this matter alone but despite their inactivity, they continue to get tons of likes on their page. Some still get thousands of downloads for their shows because they have an evergreen topic that people are interested in.So as much as possible, what we want is that the topics you have for the podcast are going to be evergreen and timeless yet the great quality must always be there. Likewise, the information that you've shared is just as useful today as when the show was first recorded. Bringing an abandoned podcast back to lifeBesides having a podcast that covers relevant topics or in demand content, it's also important to consider your audience for the show which is equally important when resurrecting an abandoned podcast.We want to make sure that there's still a strong audience for the show so that when we bring it back to life, there's an assurance that we'll be getting support from a dedicated group of listeners who are going to be excited to see new episodes. Regardless of the podcast's inactivity, they're going to jump right back in. You should also take into consideration the fact that because of the popularity of podcasts and the explosion that we've had in recent years, it's still growing every year. Hence, if you have a podcast that has a track record of producing great content, it could be a perfect timing for the market to rebrand that podcast, bring it back into the growing market and make it more relevant and appealing to today's audiences than it was when you first brought it out.The value of bringing back an old podcast feedThe dilemma that podcasters often face when coming back after having been away for some time is whether or not they should bring back an old abandoned podcast feed or should they just bring on a completely new show and start a new feed.As long as you have the same target audience for your show as what you previously had before going inactive, your podcast is going to have the perception of longevity which can be greatly beneficial since people will perceive your podcast as the “OG” of whatever your niche is.The podcast industry is a competitive field which is why even if you were early to market in your niche with a podcast and there weren't other podcasts in the same niche, that's no longer the case now. There may now be many shows covering the same topics as you once had with the same target audience. The key is to outlast your competitors and keep your show going despite how challenging the journey might be. Keep producing your shows and enjoy making them.The advantage of being the last man standingOutlast your competitors and in the long run, you will have

Why does every podcast beg you for ratings and reviews on Apple? Have you heard this before?❌ "it can help more people find us!"❌ "it will bump up our rankings"❌ "it will make our show more visible"None of this is true!Today, I'm explaining what Apple ratings and reviews really do for your show and why there is a much better call to action for you to use!

Every podcaster I have ever talked to always has the same complaint. They are not happy with the amount of downloads their show gets each month, and they want more. In this episode, I'll tell you the only 2 ways to grow your show and how you can take advantage of them. When it comes to podcast growth, it's a conversation that every podcaster wants to have. It's probably the most asked question in any podcasting Facebook group and I have found that it doesn't matter whether your show gets 100 downloads a month or a million downloads a month, we always want more!So guess what? Today I am going to simplify podcast growth for you.In my viewpoint, when you boil everything down to its most foundational elements, there are only 2 ways to grow your podcast. You have to tell someone about it.Someone else has to tell someone about it.Literally, that's it!I'm not trying to oversimplify the growth problem, but these are the 2 frames I want to view podcast growth through because truth be told, there are probably improvements you can make on both sides of the growth problem.So, let's start with all of the ways you can tell someone about your podcast:I'm going to break this down into Organic vs. Paid:Let's start with the low hanging fruit of organic ways to telling others about your podcast:Put it out on all of your social media channels consistently - and yes, there is a method to doing this effectively. But let's go for the simpler question to start - are you even putting it out everywhere each time you publish?Have you asked your current listeners to subscribe to the show? Tell without a crystal ball story.Send it out to your email list? It sounds so simple, but my guess is that you aren't actually consistently letting your email list know about each episode. What's stopping you? What's stopping me? Well, we get so busy keeping up with producing content, that sending out to your email list gets neglected.Are you publishing it to your website? I know this seems like a trick question, but you'd be surprised how many podcasters we have taken over production of their podcasts for, only to start with a stack of episodes that have only published to their RSS feed, and not published to their websites.Are you publishing to every available platform? Again, not a trick question, but you would be surprised at how many people don't understand how to get their podcast to every free distribution platform, because they only know about Spotify or Apple.Do you have your podcast listed in your bio of all your social media channels? So many people overlook optimizing your social profiles to show that you have a podcast. You'll want to take care of this one before tackling the next one. Don't make it hard for people to find your show.Are you a member of groups where your target listeners are gathering on social media? If not, go join some groups and become a valuable member. Don't just spam the group, but get in there and answer enough questions so that people want to go to your profile and check out why you know so much. There they will see your podcast on your recently updated profile.Mention the delayed commenting strategy and the member value shout out strategies.8) Have you put your podcast on local bulletin boards and such at businesses in your local area? You'd be surprised at how many listeners you can get locally from this. Just create a business card for your podcast and invite people to listen.Ok, those are the main ways for you to tell others about your podcast organically, so let's move on to the ways you can get others to tell people about your podcast.Again, these are all going to be...

I work full-time helping podcasters monetize their podcasts. As I have strategy calls week after week, I find that I am saying the same things over and over again.If you are stuck and don't know what will help you attract your ideal clients, today I'm giving you the cheat code to get you unstuck.If you need help figuring out how to monetize your podcast, a podcast audit may help you. Simply go to https://teampodcast.com/tuneup.

In this episode, I'm going to tell you about a major mistake that I see so many podcasters make, and I'm going to show you what to do to fix the mistake. It's the same mistake that causes many podcasters to rebrand their podcasts!

So you're a podcaster looking to monetize, and all of a sudden out of nowhere you get an email offering a sponsorship for your podcast. It seems too good to be true. Is it? We'll talk about it right after this. Hi there. Welcome to Podcast Monetization Secrets. My name is Christy Haussler and thank you so much for joining me today. I am so glad you're here because that tells me that you are actively looking for ways to monetize your podcast, and I couldn't be happier about that. I feel like podcasters have gotten the short end of the stick and more of you deserve to be paid for the value that you're providing to the world. And I'm on a mission to help as many of you do that in a way that brings value to your life as possible. You've been giving value, you've been providing content at a pretty high cost to yourself. It's time, it's energy, it's money. There's plenty of other things that you could be doing with your time, and because you are choosing to serve some community that you've chosen, Then I believe you deserve to get value back, and the more you serve, the more value you should get. So it should be a very natural exchange. And many times as podcasters, we haven't really figured out how to engineer getting that value back out of our podcast. And that's what I'm here to help you with today. Most of you know if you've been here very long at all. I have a podcast production company called Team Podcast, and that's where I initially started after I started my podcast in 2012. I launched my company end of December, 2013. Really didn't get my first clients till early 2014. And so I've, during that time worked up with over 360 podcasts and many of them wanted to monetize through various ways and I. Even though I don't tell everyone that's podcast sponsorship is a great way to monetize. Cause it's actually the hardest way to monetize. I do work with podcasters to do sponsorships and I manage ads and relationships and that sort of thing with their sponsors and their ads. And so I'm pretty well tied into what's going on in the sponsor space. So I wanted to do a. Update for you today, and I'm gonna be naming names because there are some people right now that I feel like are, I'm just gonna call it preying on the ignorance of some podcasters and if you go into this understanding all the facts and you still decide it's the best decision for you, then that is absolutely fine, But what I don't want you to do is get stuck in something that you don't want to do. And so today I'm gonna talk to you about. A situation that's been happening with a certain company where they are targeting podcasters who probably have not yet gotten heavy into the sponsorship space yet. And what's happening is you'll get an email, and I don't know if you're aware, but once you have an RSS feed or you have your podcast on Apple, Apple requires you to have an email, like even a public contact email within your RSS feed. And so people can use services and software and programs and that sort of thing to pull email addresses in from your RSS feed, and then they can solicit you with cold email. Now, don't get me wrong, you can always. Unsubscribe or block them or whatever. But that's what happens. So it doesn't take long before you, when you're a podcaster, before you start seeing Chartable and other podcast related services begin to send you these emails. And it's not because they found your podcast and found it interesting, but they've just scraped all of the emails. The api, the directory in Apple, and they're contacting you with the email that you have listed for your RSS feed. So that's what's happening. That's what's going on. And there's a particular company right now, I've had them approach several of my podcast clients and I've watched some of the negotiations go back and forth. And so I wanted to just clue you into what's going on. There's this number and it's , how much someone's gonna pay per thousand downloads,...

I recently heard someone make a really bold controversial statement. They said, "If you don't have a continuity program (subscription) in your business, then you don't really have a business." This is a quote from David Frey that was shared with me and it really caused me to stop in my tracks. In this episode, I'm sharing my opinion about this statement and how this can be something that any podcaster can create and earn money for. If you need help with your podcast, you can sign up for a Podcast Audit to get a fresh set of eyeballs on what you are doing and give you a blueprint for monetization. Sign up https://teampodcast.com/tune-up (here.)

Today, I'm talking about why your podcast growth may be stagnant and what you can do about it. If you're like most people, 90% of us are stuck in phase 1 and real growth doesn't happen until you get past phase 1. I'm explaining it all in today's episode and I'll tell you what you can do to fix it. If you need a podcast tune up, simply https://teampodcast.com/tuneup (click here to get started.)

We spend so much time and energy trying to acquire new leads and get good at paid traffic, that we practically ignore the gold mine that already exists in our business. In today's episode, I explain your pot of gold and how you can tap into it.

How to write good copy for your podcast If you're thinking of monetizing your podcast, here are some tips from a copywriter. • Know your audience.Your first step is to understand who your audience is and what they want. This will help you create content that is relevant and engaging. • Create compelling copy.Your content needs to be interesting and engaging enough to compel listeners to keep listening. To do this, make sure your copy is clear, concise, and on point. • Use social media to promote your podcast.Social media platforms like Twitter and Facebook are great ways to promote your podcast and connect with potential listeners. Make sure to post relevant information, share interesting stories, and engage with followers. • Offer exclusive content.Some podcasters offer exclusive content that only subscribers can access. This can be a great way to draw in new listeners and build loyalty among current ones. • Charge for premium episodes or services.If you have high-quality content that can be sold separately, consider charging for premium episodes or services. This can generate extra income while also providing value to your listeners. The importance of good copywriting If you're thinking of monetizing your podcast, you're not alone. In fact, many podcasters are still trying to figure out the best way to make money from their shows.Copywriting is an important part of any monetization strategy, and there are a few things you can do to improve your show's copywriting skills. Here are five tips: • Use clear, concise languageYour listeners want to understand what you're saying as quickly as possible. Make sure your language is easy to understand and use short, punchy sentences. • Use strong verbsYour verbs should be strong and action-oriented. This will help draw the listener in and keep them engaged. • Be personalYour listeners want to feel like they're part of your show. Include personal stories and anecdotes to connect with them on a more personal level. • Use persuasive languageWhen selling your product or service, use persuasive language to convince your listeners to take action. For example, use phrases like "save time" or "get ahead of the competition." • Keep it freshYour listeners will be more likely to stick around if you keep your show fresh and new. Try new formats, topics, and voices every once in a while to keep things interesting for your listeners. The benefits of learning to write your own copy If you're like most podcasters, you probably think of your show as your own personal creative space. But the truth is, your show is also a business. And like any other business, it needs to be monetized in order to survive.Here are some tips from copywriter and podcast monetization expert, Rachelle Gardner, on how to do just that: • Find an audience. The first step in monetizing your podcast is finding an audience. This means finding podcasts that interest you and targeting your advertising to those audiences. You can also look for podcasts with similar topics and guest lists to yours to see if there's overlap in your target market. • Create a paid subscription service. A popular way to monetize a podcast is through a paid subscription service. This allows you to charge people for access to your content and make money each time someone subscribes. There are several different subscription services available, so it's important to choose one that will work best for your show and audience. • Offer exclusive content. Another way to make money from your podcast is by offering exclusive content. This means creating episodes or segments that are only available through subscribing to your channel or through purchasing a product or service related to the episode. This can be a great way to build an audience and generate revenue from them down the road. • Sell merchandise related to the show. Finally, another way to make money from your podcast is by selling merchandise related to the show. This

If you're thinking of hosting a conference, here are some tips on making it revenue positive:  • Set a price for admission. This is key - set a price for admission that is fair and reasonable, and make sure to communicate it clearly to attendees. You don't want people to feel like they're being taken advantage of, so make sure the price is fair and reasonable.  • Offer additional benefits for those who purchase tickets. Some conference organizers offer additional benefits, such as access to exclusive content or discounts on merchandise. Make sure to list these benefits clearly on the conference website and in the ticketing process, so attendees know what they're getting into.  • Charge for extra services or events. If you have extra events or services that attendees can purchase separately, charge for them. This can include things like workshops or presentations that are not included in the ticket price.  • Offer discounts for students or members of certain organizations. If your conference is geared towards students or members of certain organizations, offer discounts to those groups in order to attract more participants.  • Use social media to promote the conference. Use social media platforms like Twitter and Facebook to promote the conference and get people excited about it. This will help generate interest in advance and encourage people to buy tickets early on in the process. Difficulties in finding good events to attend Finding good events to attend when podcasting can be difficult. Here are some tips on how to monetize a podcasting conference:  • Choose an event that is relevant to your audience.  • Research the event before you attend it.  • Make a list of topics that you would like to discuss at the event.  • Plan your talk based on what you learned from research.  • Be prepared to answer questions from attendees after your talk. Offering a free speaking engagement as an incentive If you're thinking of hosting a conference, one way to monetize it is to offer a free speaking engagement as an incentive for attendees. This can be a great way to attract new listeners and boost attendance. Plus, it can give you some extra income to put towards the conference itself.To offer this incentive, you'll need to create a speaking engagement page on your conference website. This page will list all of the available speaking engagements and provide information about how to sign up. You'll also want to include a link to your podcast episode or blog post that discusses the speaking engagement. Once you've created the speaking engagement page, you'll need to promote it prominently on your conference website and social media channels. You can also send out email invitations to attendees announcing the free speaking engagement.Offering a free speaking engagement as an incentive is a great way to boost attendance and monetize your conference. Following up with Contacts If you attended a podcasting conference and had a great time, it's important to follow up with your new contacts to nurture those relationships. Here are some tips for doing just that:  • Send out an email thanking everyone for coming and sharing their knowledge.  • Share some of the highlights from the conference in a blog post or on your podcast website.  • Ask your guests to share their thoughts on the event in future interviews or podcasts.  • Send out a survey to attendees to get their feedback on the conference and what they would like to see next year.  • Hold a contest or giveaway related to the conference content.

How paid traffic can help a podcaster grow their business If you're a podcaster looking to increase your downloads and revenue, paid traffic can be a valuable tool. Paid traffic can come from a variety of sources, such as advertising, sponsorships, or paid subscriptions. Here are some tips on how to get started: • Identify your target audience.Before you start advertising or charging for subscriptions, you first need to identify your target audience. This will help you determine which channels and methods are most effective for reaching them. • Research the best methods for reaching your target audience.There are a variety of methods available for reaching your target audience, so it's important to research which ones are best suited for your podcast. advertising, sponsored content, and paid subscriptions are all options worth considering. • Plan your advertising and subscription campaigns carefully.Advertising can be expensive, so it's important to plan your campaigns carefully. Make sure to account for costs like ad placement, targeting, and bidding strategies. And remember to test different ads and subscription offers before launching them into production. • Charge for subscriptions carefully too.Charging for subscriptions can be a profitable strategy, but you need to be careful not to overcharge your listeners. Charge enough to cover the costs of producing and delivering the content, but don't go overboard! Overcharging can alienate potential listeners and damage your reputation. The benefits of retargeting ads for podcasters If you're a podcaster, one of the best ways to increase your downloads and revenue is through paid traffic. Paid traffic can come from retargeting ads, which are ads that are specifically targeted towards people who have already visited your website or podcast. Retargeting ads can be incredibly effective in driving downloads and revenue for podcasters, as they are more likely to be interested in your content if they've already shown an interest in it. How to maximize profits from paid traffic If you're looking to increase your podcast downloads and revenue, paid traffic is a great way to do it. Paid traffic can come from a variety of sources, such as advertising, sponsorships, or direct donations. Here are four tips for maximizing profits from paid traffic: • Choose the right advertising platformThere are a number of different advertising platforms available, so it's important to choose the one that best suits your podcast. Some popular options include Google Adsense, Facebook Ads, and iTunes Ads. • Choose the right sponsorship or donation packageSponsorship and donation packages can be tailored to fit your podcast's specific needs. For example, you might want to consider a sponsorship package that includes ad space and branding opportunities. Or, you could choose a donation package that includes exclusive content or access to VIP events. • Create valuable contentYour podcast's content should be valuable enough that people will want to pay for it. This means providing high-quality content that is relevant to your audience. You can also offer bonus content or discounts for people who make donations or purchase sponsorships. • Promote your podcast on social media and other online platformsSocial media is an important tool for promoting your podcast. You can use social media platforms to reach out to potential listeners and promote upcoming episodes. You can also use social media to build relationships with sponsors and donors. Sign up for a Podcast Audit https://teampodcast.com/tuneup (here).

Today, I'm going to share with you the advice that I give to my clients - and myself - when it comes to our free stuff. The first mistake we often make is taking a product-oriented view of our free content. So we're like "here's my free thing. Here's what it does. Here's how many times a week you can come in here. Here's what type of content you'll get. Here's what you get." But we're not doing any of the things that we know would increase conversion rates: using headlines to capture someone's attention and draw them into the funnel, using call outs, and really selling your freebie. The simplest framework to use is the PAS framework. It stands for Problem, Agitate, Solution. This is exactly what it sounds like. Call out the problem they are having and then spend some time agitating all of the issues that arise because the problem happened. Make them thirsty and then offer them a drink! Then give them the solution to their problems, which is your freebie! [00:00 - 05:03] How to Convert on a Free Offer When You Really Want People to Take Action • There is a myth that people will want something just because it's free. In fact, you actually have to do more to get people to convert on a free offer. • One of the mistakes we make is not following proven sales frameworks when trying to sell our free content. This can lead to low conversions. • We often forget about the importance of providing value in order to get people to convert on a free offer. [05:03 - 09:44] How to Flip Your Free Stuff Into Paid Products • The first mistake made when offering something for free is taking a product-oriented view, focusing on what the free offer does rather than how it can help the recipient. • To increase conversion rates, free offers should be treated as a sales pitch, with attention paid to headlines, callouts to the recipient's avatar, and other elements that capture attention and draw people into the funnel. • Following a framework like the Past P a S framework can help create a more effective sales pitch and increase conversion rates. [09:45 - 13:40] How to Sell Your Product Even if It's a Free Thing • The key to successful marketing is to focus on the psychology of the listener, not just the details or features of the product. • To increase conversions, you need to focus on solving the problem that your product solves for your avatar, and then tell a story or spend time talking about how this problem feels familiar to them. • If you're offering a free product, you need to focus on selling it in order to make money later on. Getting a podcast audit can help you do this.

There's a better way to sell your products and services than just having them listed on your website. Today, I'm sharing how you can get yourself an automated sales person that works for you 24 hours a day for a very low cost. If you are missing this piece of your sales strategy, it's no wonder your sales may be suffering. If you need a sales funnel built for your products, simply email me at christy@teampodcast.com and we may be able to get you into our beta program.

Today I'm sharing a strategy that will help you increase your open rates and therefore make more revenue. In order to increase your open rates, I recommend focusing on creating engaging content and using effective copywriting to attract listeners. By doing this, you can increase the likelihood that your listeners will convert into paying customers. Now, if you're not familiar with testing, one principle of testing is that even if you're only changing one thing, you still want to collect data to see if it's the change that made the difference. And so if you're not getting that much of an opening of your email and you still aren't getting conversions then what you want to do is look at what your calls to action are, look at the story that you're telling to drive home the points, look at what you're doing to change their false beliefs, and just look at your whole pitch. If people are opening your email but then they're not getting through to the conversion part of it, then you have a different problem. A tool I like to use is subjectline.com. It can help you improve your email open rates. This tool looks at common rules for email headlines and assigns point values to them, with 100 being the best score. So here's the simple strategy that will more than double your email open rates: 1) Send out your regular email and wait 5 days. 2) Create a new list segment for all the contacts that did not open your previous email. 3) Create a subject line that is the polar opposite of the first one you sent. Use Subjectline.com to help you optimize your subject line. 4) Send the exact same email to this new segment with the only change being the subject line.  How to Monetize Your Podcast Faster and Easier • The key to increasing open rates for your email marketing is to focus on creating valuable content that your audience will want to read and share. • Podcast monetization secrets includes strategies such as creating valuable content, building a following, and monetizing early on in your podcasting journey. • Email marketing is not the only way to monetize your podcast, but it can be a powerful tool if used correctly.  How to Improve Your Email Open Rates • Testing is important to improve your campaigns and ads. • One principle of testing is that you should change just one thing with each iteration. • Testing can be done with different versions of emails, ads, and images. • Gathering data and testing multiple changes at once is important.  How to Increase Email Open Rates • If your email open rates are low, look at what your calls to action are, story you're telling, and changes you're making to your beliefs to improve conversions. • To increase email open rates, send out emails regularly and keep your list nurtured. Need help figuring out how to monetize your podcast? I help clients do this with a Podcast Audit. https://teampodcast.com/tuneup (Click here to learn more.)

If your podcast has ever hit a growth plateau, you need to listen to today's episode. Growth plateaus can happen at any level, so I wanted to give you 3 ways that you can push past these plateaus and achieve a new level of growth. This is a problem every podcaster will have to deal with at some point as long as you don't quit before you break through the plateau. If you want help with your podcast, a podcast audit is the best way for you to work with me on your monetization strategy. https://teampodcast.com/tuneup (Simply click here to learn more.)

Recently, I was speaking to a group of podcasters who were interested in monetizing their podcasts. The main reason they haven't monetized is because they haven't connected their podcast to their pipeline. I explained that they need to start with a purpose and be confident in their ability to sell their programs and courses. I encouraged them to make an offer to their listeners and to be persistent in pitching their products.. Today, I'm sharing why your audience actually wants you to pitch them on your services, and showing you the consequences of neglecting to make offers. Need help creating your blueprint for monetization? A Podcast Audit is the best way to start. Click here to learn how you can get https://teampodcast.com/tuneup (your very own Podcast Audit.)

I was working with a client who was hoping to launch a course in the near future. In our conversations, I discovered that she had a lot going for her. She had been consistent in her publishing, she had been attracting the audience of her ideal customers, and she had been building her email list. Despite all of this, she was still struggling to monetize her podcast. I introduced her to the concept of a course presale, and we set a goal of selling 25 courses in four weeks. She promoted the presale through her email list, social media, and podcast, and ended up selling 38 courses. She was then able to sell a few more courses after the presale closed, and six weeks later she had made more than $10,000 from her courses. In this episode, you will learn the following: 1. A client went from earning nothing from their podcast to earning $10,000 in just six weeks. 2. The client accomplished this by starting a presale for their yet-to-be-completed course. 3. The client was able to make this happen by taking action and being willing to put in the work. Resources: Join the Podcast Monetization Challenge. Sign up https://teampodcast.com/challenge (here). Follow me on: Facebook: https://www.facebook.com/cahaussler/ (https://www.facebook.com/cahaussler/) YouTube: https://www.youtube.com/channel/UCGf3vX8ihoVMibG6FdQXb1A (https://www.youtube.com/channel/UCGf3vX8ihoVMibG6FdQXb1A) Twitter: https://twitter.com/Team_podcast (https://twitter.com/Team_podcast) LinkedIn: https://www.linkedin.com/in/christyhaussler/ Website: https://teampodcast.com (https://teampodcast.com)

Learn how to get more leads for your business by implementing a simple change to your website. In this episode, Christy Haussler shares how she was able to increase her conversion rate and get more leads by making a small change to her website. "If you don't have a reliable way to generate leads each month, then I would question whether you might have whether your business is very sound at all."I was having a conversation with some fellow podcasters about the fact that many of us have a hard time monetizing our podcasts. We all agreed that it's a universal problem and that we need to find a way to fix it. I shared with them an example of how I recently had to go back to the basics in my own business in order to increase my conversion rate. In this episode, you will learn the following: 1. How much does it cost to acquire a customer? 2. How can you recapture leads that fall out of your funnel? 3. How to shorten the time between when someone begins planning their podcast and when they're ready to launch? Resources: https://teampodcast.com/challenge (Join the Podcast Monetization Challenge - Sign up here!) Follow me on: Facebook: https://www.facebook.com/cahaussler/ YouTube: https://www.youtube.com/channel/UCGf3vX8ihoVMibG6FdQXb1A Twitter: https://twitter.com/Team_podcast LinkedIn: https://www.linkedin.com/in/christyhaussler/ Website: https://teampodcast.com Transcript:Alright, so today I'm going to talk to you about something that I have struggled with and still am struggling with. And you are too, probably because almost every person that I talk to and every consultation I do, those people have the same problem too. So it seems to be kind of universal. So why don't we talk about it? I'll tell you what it is and how we can fix it right after this. Hi there. Welcome to Podcast Monetization Secrets and I am Christy Haussler and in case you haven't met me yet, I'm the founder of Team Podcast. We're a full service podcast production company and for the last four ish years we have just been going deep, deep, deep on Monetization. And I'm glad that it's now on your radar too, because I firmly believe that we need more podcasts making money. And I've just made a decision in my life that I will not start another podcast unless it can be monetized, unless it's going in that direction. And I'm not saying if you aren't starting it for money that you're wrong, it's just that's not where I'm heading. I think too many people have started podcasts with the hope of making money and they never knew how and they don't know where to go from. I've gotten started and so I don't want to put any more people in that situation where we continue to have podcasts every single month that fade away. And right now it is a good time for us to sometimes go back to the basics. And part of the reason I say this is because you might have felt a little bit of a crunch with like maybe even your revenue dollars or ad dollars or other campaigns that you're doing and money that you're spending on. And you think, how is it that I'm not getting the value that I once did for the money that you're spending? Right? I mean, I think we're in a situation where we're feeling that on every aspect of what we're doing. And so many times when we get in a situation where we can't just rely on throwing money at it and throwing money at an ad campaign to get it to convert, many times we have to go back to the basics. And I'm going to tell you about a situation where I've had to go back to the basics on a couple of things and it really has been a lesson that I'm like, I knew this and I just ignored it and it wasn't even on my radar. So putting it out there on your radar today, we're going to talk about it and make sure that you're not missing it too. But one of the things, if you have a business, if you don't have a reliable way to generate leads each month, then I would sometimes even question whether you might have whether your business is very...

Most people won't tell you about the three secrets to podcast success. But I'm going to give you a behind-the-scenes look at what it takes to be successful in this rapidly growing industry. So, what are the three secrets to podcast success? 1) Keeping a consistent release schedule is one of the keys to success. continue to produce your podcast on a normal schedule. Don't be tempted to skip weeks or go on hiatus. That's just a fancy way to podfade.  If you can stick to a regular cadence, it will show potential customers that you're reliable and trustworthy. Plus, it makes it easier for them to say yes to your offers! 2) Don't be afraid of promoting yourself and making offers. Don't be afraid to promote the work you do with clients on your podcast. You're doing great work, and your clients deserve to hear about it! Besides, promoting your work on your podcast is a great way to attract new clients. So go ahead and talk about the amazing work you're doing! Your listeners will appreciate it, and you never know who might be inspired to work with you as a result. 3) Make more offers. You are helping your podcast listeners out by making offers. You're not doing anyone any favors by being shy about your work. Let people know what you can do for them and be proud of what you have to offer.  If you need to make more revenue, then go deep on making your offer as juicy or irresistible as possible. Go crazy with ways you can enhance your offers. The worst thing that can happen is that you end up with too many conversions, and that's rarely the worst thing that can happen to a business. Need help monetizing your podcast? https://teampodcast.com/challenge (Join the Podcast Monetization Challenge here.)

Here's a news flash - you've already learned enough to monetize your podcast. You're already qualified. You haven't monetized yet, not because you don't have the right ideas or information. You haven't monetized yet because you have not forced yourself to execute. Today, I'm sharing 4 steps you can take to move yourself closer to monetization. There's never been a better time to get your podcast monetized and develop multiple streams of income with your podcast. Need help figuring out the best way to monetize your podcast? Join our Podcast Monetization Challenge - it's free and 5 days of intense focus on monetizing your podcast. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Not every podcast is created for the purpose of solving problems for listeners, so how are those shows supposed to monetize? It's a question I get asked all the time. Today, I'm showing you the method I would use to monetize this type of show. My recommendation is to focus on building a community...a paid community around the topics and themes that your show discusses. Want to learn how to build a community? I'll tell you in this episode! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Today I'm talking about Which Links Should You Use to Promote Your Podcast and I really want you to understand why it is important for your podcast. Sharing the wrong link can lead your followers to a dead end and that doesn't do either of you any good. There's one place where you should drive our podcast traffic that is most valuable to you. I'll tell you all about it in this episode. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

When you monetize a podcast, you basically have 3 options: You can monetize yourself and your content You can monetize your guest  You can monetize your listeners If you are playing the numbers game, you have better odds of monetizing your listeners, because there are probably thousands of them. If you try to monetize your guests, you probably have a total addressable market of less than a hundred. And, if you try to monetize yourself and your content, then you really are putting all your eggs in the one basket that is YOU! So today, I'm focusing on the method of monetization that we talk about the least and that is monetizing yourself and your content. If you've ever just wanted to create content and be paid for your work as a podcaster, then this method is for you. This method relies heavily on your skills as a podcaster and an interviewer.  So let me paint a picture of what this method of monetization actually looks like. I like to call this method of monetization the Podcast Webinar. Now, with this type of monetization: You'll still bring on guests that you want to interview You'll still talk about topics that will provide value to your listeners However, you will be more focused on the results you can get for your guests. You'll be spending more time ahead of the interview figuring out how you will use your platform to shine a light on the guests' offer, and you'll want to get as many of your listeners to convert on their offer as possible. Your success would be measured in how many sales the guest gets after the podcast airs. Many guests actually may actually need this service that you will be providing with this monetization method. Remember, you've already done the work building your audience for a specific niche or topic, so that's a highly desirable audience for lots of other businesses in your niche to get in front of. But, let's also not forget that you have been creating value since the outset of your podcast, so you deserve to be paid for your hard work. This type of monetization could be worked out in a couple of ways: You could charge a flat rate for this service and then do everything in your power to make sure the guest makes anywhere from 3x to 10x what they paid you. You could handle it like a joint venture and not charge anything up front and then do a 50/50 revenue split of the sales made because of your podcast webinar. Let me give you an idea of how you could carry out this type of a monetization strategy: Focus on building your skill set as an amazing podcast host where your only goal is to provide enough value to the audience that you make them extremely thirsty for the solution that your guest will provide. Find guests that have amazing offers that will benefit your audience and who already have a track record of success in getting the transformation your audience wants. As a host, your pre interview time should be spent becoming familiar with the guest's offer. You should go through and read the testimonials you can find for the offer and the transformation it promises.  You would want to guide the guest through this process unlike any podcast interview they have ever prepared for. Make sure you have a unique url just for this event that is completely trackable by you. Go through their “funnel” and see what the guest experience is and make sure they do a good job of selling the product. If not, make them fix any deficiencies. Understand the target audience, the problems they currently have and how the guest can solve them. Become completely invested in their success pitching their product on your podcast. Remember, their success is directly proportional to the value you provide. Set up an exclusive discount, offer or package that ONLY your audience can get when they respond to the offer through ONLY the url that you are giving out. Make sure you have something exclusive. This is a deal...

Hitting barriers is just a normal part of achieving success, but some barriers are harder to break through than others. Getting your podcast monetized is one huge barrier to break through, and once you break through it, you'll continually have more barriers to break through. We can't will the barriers away and we can't just power through them with brute force. Sometimes it takes finesse and some new strategies and tactics in order to power through. In this episode, I'm going to share with you exactly how I pushed through the barriers in my business. If you want to join my Inner Circle Monetization Mastermind, you can learn more about it https://teampodcast.com/inner-circle (here). Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Did you know that within every personality type, you can find your ideal client? The problem is that many times, we only sell to our own personality type and in doing so, only capture a small fraction of our total ideal customers? Why? Because we aren't communicating with others the way they need to hear your offer in order to buy. I'm about to tell you how to fix that…right after this… Hi there, welcome to podcast monetization secrets, my name is Christy Haussler and I'm so thankful that you want to learn how to turn your podcast into a revenue stream, because that's exactly why I'm here too. In case you haven't met me yet, I started podcasting almost 10 years ago, by the time 2 years had flown by, I had opened my full service podcast production company, at a time when they didn't really exist! Team Podcast is my company, and I've worked with almost 300 podcasters to launch, grow and monetize their podcasts, and in 2022, my goal is to monetize 100 podcasts. I'm closing in on the $2 million dollar mark with revenue generated from podcasting, and I want to show  you how you can change your life with podcasting. So lately, I've been diving deep sales skills and how to properly pitch an offer, and I've been learning from some of the best in the business! And, the more I study what works and the techniques that make people effective at sales, the more I realize that my own mental blocks will keep me stuck faster than anything. If you have mental blocks when it comes to marketing, I will confess to you that I do too. I don't want to because I love marketing, but my head trash always gets in the way. Let me give you some examples of the things that I find myself constantly saying both in my head and out loud… “I don't want to come across as salesy” “I'm not going to insult the intelligence of my audience by doing all the rigamorole that experts teach when you are pitching, I'm just going to tell my audience what the offer is and if they want it, they will take it.” “My offer is good enough that I don't have to do a full blown sales pitch to get people to take it.” “I don't want to seem like every other marketer on the internet, so I'm not going to do x,y, or z.” “I don't want people to think all I care about is sales or money.” And the list goes on and on. Have you ever said any of these or something similar? Well then congratulations my friend, you have your share of head trash too. As a content creator, we get hung up on the creation process. We go deep and want to create the best content, but without effective marketing, the best content is doomed to the dustbin of history. With effective marketing, you can actually make a really great living off of a mediocre course or product. If you have taken the DISC personality profile, you are well aware that there are 4 different personality profiles, and depending which one you are, will affect how you communicate and process information. These personality types often draw us to one field or another as a career choice. The High C personality type is probably going to gravitate towards engineering or accounting and other very analytical and precise types of work. A high D personality may be more drawn into entrepreneurship, while a high I may be more interested in social work or nursing. We have to take these personality types into consideration in our marketing. We have to create marketing systems that can speak directly to a High D and give them the option to go ahead and take action, while we need to slow down and go over every single detail and nuance for the High C.  But once each personality type has their objections answered, then they will be ready to take action. I tend to only communicate to others in the way that appeals to me, and you probably do to. Let me give you an example. I was on a mastermind call the other day and a Dr. who deals specifically with

The number one reason that podcasters are not making the money they want is because they aren't making enough pitches. In fact, I have podcasters tell me all the time that they want to make money from their podcasts, and yet, they have not created anything for a listener to buy. Is it any wonder then that they are failing? We have to be willing to step out an put ourselves out there and make offers if we want to see the monetization roll in! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

There's something to be said for simplicity when it comes to podcasting and marketing. There is virtually no benefit to building something that is complicated and that creates a lot more work for you. Today, I'm sharing with you one monetization strategy that I was exposed to recently and I thought it was brilliant! I'll share with you this method and how you can get it off the ground. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Regardless of what you may have heard, there's no set number of downloads you need before you can monetize your podcast. There's no set number of podcasts you have to have published before you monetize either. Today, I'm excited to share this case study of a podcast that we launched for my clients at the end of December, and it was monetized within 16 episodes. That means, literally they monetized in exactly 90 days from the date of their launch. I'll share how they did it, and what you can take away from their experience to propel you towards monetization. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

The more challenges I hold, the more I realize that we are thinking way to small when it comes to how we will transform our audience and clients. Today, we're getting real about what it would take to have a $25K high ticket offer. Even if you think it is completely out of the realm of possibility, you should listen and implement my advice as soon as possible. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Monetizing your podcast does not take 3 years. In fact, it doesn't even take 1 year. By the way, did you know that you can monetize any size audience? Today, I'm going to show you how to set your podcast up to earn money in the next 30 days. My 3 step formula for fast monetization is: 1) Figure out what your audience's biggest pain point is and create a high ticket offer to solve that problem. 2) Create a live event to teach them one thing they would need to know before they are ready for your high ticket offer. Use Eventbrite for the ticketing/landing page for your live event. 3) At the end of your live event, invite your audience to take the next step with you by inviting them to your high ticket offer. I'll tell you all about each of these steps in today's episode. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Today I'm talking about 5 Signs That Your Podcast Is Not Monetizable and I really want you to understand why it is important for your podcast. When I talk about 5 Signs That Your Podcast Is Not Monetizable here's what you really need to know: 1.You are creating a podcast that “everyone” should listen to. When I'm coaching podcasters, I often ask them who their podcast is for. When they explain to me that anyone could listen to their podcast or everyone could get something out of their podcast, I know we're on the wrong track. You don't want to create something for anyone or something for everyone - you want to create something especially for one specific person. The more you can get clear on what that is and who it is, the clearer your path to monetization will be. And in case you start rationalizing that you don't want to eliminate potential listeners by narrowing your focus, don't buy into that line of thinking.  You can get more listeners, better listeners and listeners that you can convert to clients by only focusing on one very specific avatar. 2.You aren't focused on monetization yet because you just want to get your podcast started, and monetization is something you will focus on later. In the podcast coaching space, you'll hear this advice a thousand times over. But just because everyone is saying it doesn't make it true. In fact, this is one of the biggest mistakes you can make. If you haven't engineered your podcast for monetization from the start, then you are destined to be stuck in free content creation mode.  Believe me when I tell you that most podcasts that don't start with a monetization plan end up podfading long before they ever get around to tackling the making money part. If you “just start” and begin “putting it out there” without any thought for how you are going to turn it into money, then you will also end your podcast without making any money. You will quickly find out that if you are new to podcasting and you ask a question even remotely related to wanting to make money from your podcast, someone will quickly “podsplain” that you are wrong for wanting to start a podcast just for the sake of making money. So, if you've ever been “podsplained” about this before, wear it with a badge of honor because you are on the right track. So proudly ignore the “podsplainers” and go turn your podcast into a cash machine. 3.There are a lot of things you would like to do “if your podcast really takes off”, but until then you'll just focus on creating the podcast content. When I'm working with clients and they mention their podcast “taking off”, they think they know what they are talking about until I start questioning them. Can you define “taking off”? I ask them. Well, if a lot of people listen. How many is a lot? I probe further. Well, what's a good number, I don't really know? And the conversation goes from there. The problem is that you can't make a tangible goal contingent on an unquantifiable pre-qualification. You see, podcasters equate success with downloads (or listeners). But they don't know how many downloads you need to monetize. The reality is that downloads have absolutely no impact on your ability to monetize. Now, don't get me wrong, the larger your audience, the more money you can make from your podcast. But you can monetize your podcast with any size audience if you know what you are doing. So the argument of waiting until your podcast really takes off doesn't hold water. And if you hold to that fallacy tightly, you will miss the opportunity to monetize that already exists at the level your podcast is today. 4.You believe your audience doesn't want to be sold to, so that's why you haven't really sold them anything. When a podcaster tells me this, it reveals more to me about them than it does about their podcast audience. My response to this is “Tell me you have money blocks without telling me you have money blocks.” A podcaster that believes this is projecting

It happens every single time! You're ready to launch something big, roll out a new product or service, or make your first sales pitch–and WHAM! There it is: self-sabotage, and it's ready to punch you in the face and derail everything. Join me for a closer look at how you can defeat this monster and accomplish everything you want! Show Highlights: What have you done that never got past the creation stage? How the doubts and insecurities creep in and take over Why you just have to do it! Put it out there! Stop listening to the negative voices and live in the space of, “This WILL happen.” Be willing to fail repeatedly and quickly—and listen to the message of the failures Trace your failure to either the hook, the story, or the offer–and make tweaks The first thing you try will probably FAIL–just plan on it What to know before you launch: Your mind will assault you to derail you with excuses. ONE tactic won't work; be willing to tweak and grow. Fail quickly, expect it, but put yourself out there anyway.  Follow the advice of proven experts and be willing to put in the work and the time Resources: Want to do something different and actually MAKE money from your podcast?  Join the Podcast Cash Machine Challenge! http://www.teampodcast.com/challenge (www.teampodcast.com/challenge)   Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

It's so easy to get stuck in free content creation mode, and believe it or not, this can happen even when you have monetized your podcast. How does it happen and what do you do about it? Well, that's the topic of today's episode. The longer you allow yourself to stay stuck in free content creation mode, the harder it will be to monetize your podcast. However, if you just make a couple of small changes to your podcast, you can get out of free content creation mode and get you'll be well on your way to monetization. Listen in to learn what you need to do to break the cycle! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Today I'm talking about The Key to Monetizing Your Podcast in a BIG Way! and I really want you to understand why it is important for your podcast. No matter what stage the podcasters I work with are in, it always seems like we go back to one to get clear on this particular aspect of podcasting. The reality is that you need to niche down as tight as possible and create specific content to meet a specific need for a very specific avatar, if you want to really monetize in a big way. Most podcasts are created for a much more generic audience than you can actually monetize in any significant way. When I talk about The Key to Monetizing Your Podcast in a BIG Way! here's what you really need to know: Create content for a very specific avatar at a very specific place in their journey. Niche down to the place where you can give them the biggest transformation because they have the biggest pain points. Don't spend your time or marketing dollars on a niche that you have to educate in order to get them to take your solution. Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

Today I'm talking about How Your Podcast Can Play a Bigger Role In Your Business and I really want you to understand why it is important for your podcast. Because it is important NOT to get stuck in "free content creation mode", you have to understand where your podcast really fits in and how to used it, otherwise you will end up wasting a lot of time. We are entering the age of business where every company needs to build their own media company. This media company can be used to generate leads for your business. When I talk about How Your Podcast Can Play a Bigger Role In Your Business here's what you really need to know: Your listeners need to know how they can hire you and do business with you. If you aren't mentioning your business and how you work with people on each show, it is a failure. Your podcast needs to be a priority because it is your main media outlet. Podcasting cannot be an afterthought for your business, and you can't just set it aside when life or business gets busy. Treat your podcast like a media company and it will pay dividends in the long run! Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days! https://teampodcast.com/challenge (Join now!) What tools should you use for your podcast?When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love. Here are our favorite podcast tools:Hardware:Best USB Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Shure MV7 USB Microphone) Best XLR Microphone: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Heil PR-40 Dynamic Microphone) Best Headphones: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Apple AirPods Max Headphones) Best Microphone Interface: https://player.captivate.fm/episode/9276f7b7-88a1-4659-81d8-19f8d47deefa (Scarlet Focusrite 2i2) Software:Highest Quality Recording Platform for both Audio and Video: https://squadcast.fm/?ref=christyhaussler2 (Squadcast) Best Podcast Hosting Company: https://www.captivate.fm/signup?ref=christyhaussler3 (Captivate) Best Software for Email Marketing and List Building: https://www.activecampaign.com/?_r=81D5W2GL (Active Campaign) Best Software for Building Sales Funnels: https://app.clickfunnels.com?cf_affiliate_id=500565&affiliate_id=500565 (Clickfunnels) Best Software for Keyword Research and SEO Optimization: https://surferseo.com?fpr=christy49 (SurferSEO) Best Software for AI Generated Writing: https://jarvis.ai?fpr=christy-13 (Jarvis) Best Software for Creating Captioned Video Snippets for Social Media: https://zubtitle.com/?via=christy (Zubtitle)

It's easy to forget how easy we can become lazy in our businesses. It's happened to me and it's probably happened to you. We think that once we get a funnel live that it's easy to just drive some cold traffic to it from Facebook or other ad sources and we'll have money rolling in quickly. That's not exactly how it works, and today I am sharing a cautionary tale of my FB account suspension. I've been a model Facebook user and never had any warnings or suspensions. I've never been in Facebook jail, and I work hard to make sure I conform to all of their standards. However, that all changed on Christmas Day, and in the last month, I've lost thousands of dollars and dozens of hours trying to get my account reinstated. As if turns out, Facebook has non-existent support. It's super frustration, and I'm sharing my story so you don't get blindsided like I did. If you'd like to join our Podcast Profit Challenge, February's Challenge is just around the corner. You can join https://teampodcast.com/challenge (here.) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

It's hard to describe an irresistible offer. I think we all know one when we see one, but it's not easy to quantify or even easy to articulate in a training scenario. Today, I'm sharing with you 3 steps that you can take with your offer to make it virtually irresistible. Once you put this lens over your offer, it becomes pretty easy to spot where it may fall short. You will want to take notes and make these 3 steps part of your standard framework for creating an offer. Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

Frameworks are so much more than just a buzzword. They are they system for the success that you can get for your clients. It's very important to have your frameworks documented because it gives you the repeatable pathway that you can then walk each of your clients through and get the predicted outcome. I talk to so many podcasters each and every week who haven't clearly defined their framework for how they get success for their clients. The better we can articulate what you can do for your clients and how you get them there, the more predictable the outcomes become that you get for your clients. The best way for you to document your framework is to walk through your processes. If a client came to you today and said, "I will pay you $10K to get me XYZ desired outcome!" What is the first thing you would do to help them? Nail that down. Put it in writing. It is now step 1 of your framework. So what happens after step 1 is achieved or accomplished? Figure out that next logical step they would need to take in the process. Document that - it is step 2 of your framework. Now, after your client gets step 2 under their belt, what's next? Figure it out and make that step 3 of your framework. Keep doing this through each step of the process until you get them successfully to the desired outcome you are working with them to achieve. Now, you have documented all the steps of your framework and you can begin teaching it. You can begin getting success with your framework. You can begin collecting testimonials for the effectiveness of your framework. If you need help figuring out what your framework is, you should sign up for the Podcast Profit Challenge. We do it every month and I'm having so much fun helping podcasters get monetized. You can join https://teampodcast.com/challenge (here.) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

I'm on a mission to monetize 100 podcasts in 2022. It's a tall order, but I'm not going to let anyone stop me. Since I work with podcasters on monetizing their podcasts, I'm constantly seeing a deficit in a critical area that needs to be addressed before you even start the process of monetization. I'm talking about getting crystal clear on who you serve and how you serve them. And, I'm talking about a very specific way you serve them, there is no room for anything generic here! The more clarity you have about the ONE ideal customer you will serve and WHAT result you will get for them, then everything else becomes a piece of cake! Listen in to find out how! If you want to join the Podcast Profit Challenge, you can sign up https://teampodcast.com/challenge (here.) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

Before you can even begin to think about monetizing your podcast, you need to figure out what you are going to sell to your audience. The secret to being able to build a program you can sell to your audience is having a framework that you teach. A framework is your methodology to teach someone a specific thing that will help them get amazing results. Your offer depends on having a great framework. But how do you come up with a framework? Believe it or not, you have a framework that you already use for almost everything in life. You just didn't realize that your habits are a framework. Think about the steps you take to brush your teeth. You go through the same steps each day, in the same order and get the same result, but those steps are your framework. The better you get at recognizing frameworks, the easier it will be for you to create frameworks for your teaching. Most people begin with a framework that they learned from someone else and they put it into practice. Then they begin to tweak the framework to fit their specific needs. Once they tweak the framework and then validate the results, now you are getting somewhere. In this episode, Christy will show you how to build your framework for success. If you are serious about monetizing your podcast, you should join the Podcast Profit Challenge and seriously get your podcast monetized quickly! You can join the challenge https://teampodcast.com/challenge (here.) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

When I look at people that succeed online and in the podcasting world and those who don't, there is a stark difference in the tactics and execution of those who succeed and those who don't. This game isn't easy, but it's definitely achievable if you utilize the tried and true tactics for success. If you haven't already grown a thick skin, it will be required on your success journey. Most podcasters that are failing at monetization are doing so because they have not embraced failing multiple times before success comes. There is no glory in failing, but it is a necessary part of the process. When you make any offer, it is just a starting point. When you officially launch an offer, you begin collecting feedback on the offer and based on that feedback you tweak and change the offer to make it more successful. You will always fail if you make one offer one time. I can guarantee you there is a 90% chance you will never succeed if that is all you ever do. To be successful, you have to be committed to the process of making offers. You've got to keep trying until you find the right formula that will make your offer a success. As podcasters, the simple truth is we aren't making enough offers. Here's how the typical podcast offer scenario plays out: 1) The podcaster feels insecure and uncomfortable putting out an offer. 2) The podcaster puts out an offer and mentions it one time on their podcast. 3) No one accepts the offer they put out. 4) The podcaster has now confirmed their belief that offers don't work. 5) The podcaster then chases other ways to monetize their podcast. 6) Eventually, the podcaster realizes that it's too hard to monetize a podcast and walks away. #Podfade complete. We've gotta be making more offers for so many reasons. This episode covers all the reasons why! If you need help creating your podcast offer, you'll want to take the Podcast Profit Challenge that starts on January 10th! https://teampodcast.com/challenge (You can join us here.) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

It seems like it should be so easy to monetize a podcast when you are an expert in a certain niche. But, what do you do when you aren't an expert and when you don't have enough downloads to get sponsorships? There is still a path to monetization with your own products and services. It's not any harder to monetize your podcast if you aren't an expert, but you just have to think about it differently. Making money takes different forms when you aren't an expert, and you need to know what your options are. In this episode, Christy breaks down the 2 paths to make money with podcasts, outside of sponsorship. Want help monetizing your podcast? Then the Podcast Profit Challenge is for you! This FREE 5 day challenge will help you decide what to sell to your audience and help you craft an irresistible offer. You don't want to miss this opportunity! https://teampodcast.com/challenge (Join now!) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)

So many people in the podcast world will tell you that you have to have XX number of downloads before you can even think about monetizing your podcast. I'm here to tell you that if you take the right steps, you can monetize your podcast with a much smaller audience than you could ever imagine. Today, I'm taking you behind the scenes to share with you the results from my first live event. I purposely held this event before I was ready. I knew everything would not be perfect. I wanted my audience for this challenge to be small because I knew it would be less intimidating for me. I had spent months working on live events for other people and I knew exactly what I had to do. My months of preparation were well spent, because I was so out of my comfort zone for my challenge. I followed the process and in the end, I made an irresistible offer to my ideal customers. My goal for 2022 is to help 100 podcasts get monetized with significant and consistent revenue. So now, I get to serve these clients at the highest level. My first event ended with just over $40K in revenue that will come into my business in the next 90 days. I'd say that was a success. In this episode, I tell you what lessons you can learn from this. I'm doing a challenge again in January and every month thereafter in 2022. If you want to learn how to create high ticket offers for your audience, you can sign up for the challenge: https://teampodcast.com/challenge (https://teampodcast.com/challenge) Want to learn more? https://www.facebook.com/groups/PodcastMonetizationSecrets (Join our private Facebook group here!) You can also find Christy and her team at www.teampodcast.com! Need help getting your podcast optimized and ready for monetization? Learn more about the Podcast Tune Up https://teampodcast.com/tuneup (here.)