The Equestrian Business Podcast

If you've been feeling like marketing just isn't working the way it used to, you're not imagining it!In this episode, we dive into what's really happening under the surface—from content fatigue to dopamine burnout, and how the buyer's brain has changed post-2020.We'll break down the neuroscience behind why people aren't buying, what the modern brain is scanning for, and how to adapt your strategy so it actually lands.Whether you're burnt out, baffled by your metrics, or just sick of doing more for less you'll walk away with clarity and next steps.

Welcome to the Neuromarketing series! Where brain science, psychology and marketing collide!In this episode, I'm digging into why that style of high-pressure, loud, overhyped marketing triggers a full-body cringe response and what's actually happening in the buyer's brain when they experience the “ick.”We'll look at the neuroscience behind trust, cognitive dissonance, and emotional mismatch, and why some people fall for the hype while others run a mile.If you've ever thought “I don't want to be salesy,” but also don't want to be invisible this one's for you.

This might just be my favourite episode yet!I sat down with Sophie Clark, Managing Director of Cavago, to talk about building a revolutionary equestrian app, scaling a global brand, and what it really takes to lead from the front in a fast-moving industry.Cavago is like Airbnb meets booking.com but also a management software for your equine business...  From lessons to retreats, experiences to livery—you can list your services or book unforgettable riding experiences around the world.Cavago becomes a booking management system for the business and a directory and booking platform for the consumer.If you're an equestrian business owner and you're not on Cavago yet—go and check it out.This is where the industry is heading!Sign up here: https://www.mycavago.comLearn more: https://newsroom.mycavago.comFREE marketing course: https://www.equestrianbusinessspecialist.com/challenge-page/c6c10506-37f9-4174-b1e7-a56987d197d2Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

If your marketing isn't memorable, it's forgettable. And in a crowded market, being forgettable is the kiss of death.In this episode, we're diving deep into the neuroscience of memory, attention, and brand recall—so you can position your equestrian business in a way that sticks in your audience's mind long after they've scrolled past.Here's what we'll cover:

Ever wonder what makes someone go from mildly interested to throwing their money at you? Why do some buyers hesitate, while others hit that "Buy Now" button without a second thought?In this episode, we're diving into the neuroscience of urgency, persuasion, and decision-making—breaking down what makes a buyer say “HELL YES!” and how you can ethically tap into that psychology in your marketing.By the end of this episode, you'll have actionable strategies to make your business irresistible—so that when your dream client finds you, their only thought is, "I need this NOW."Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

Are Trade Stands Worth It? Behind the Scenes of The National Equine Show with Liz OrmesherTrade shows can be a game-changer for equestrian businesses—but are they worth the investment? How do you make the most of exhibiting? And what does the future of trade events look like in a digital-first world?In this episode, I'm joined by Liz Ormesher, event director of The National Equine Show and BETA International, to discuss the real value of trade shows, how small businesses can stand out, and the biggest lessons from growing the National Equine Show into a must-attend event.

"Why will make my business fail?” It's the one question almost no one wants to ask but every business owner needs to answer. In this episode, we're diving into why addressing the potential pitfalls of your business is one of the smartest things you can do—and how it can save you time, money, and a whole lot of stress down the road.I'll walk you through the concept of a pre-mortem and how it helps you prepare for challenges before they happen, turning potential failures into opportunities for growth.What You'll Learn in This Episode:•Why asking, “Why will make my business fail?” is critical to success.•The importance of planning for the worst-case scenario before it happens.•How to identify weak spots in your business strategy and fix them.•Real-life examples of businesses that avoided disaster through pre-mortem planning.•How to conduct a pre-mortem for your equestrian business (or any business).Who Is This Episode For?•Equestrian business owners who want to future-proof their operations.•Entrepreneurs who are serious about long-term growth and sustainability.•Anyone feeling overwhelmed and unsure about what could go wrong in their business.Resources Mentioned in the Episode:•The Pre-Mortem: my brand new premium service to identify risks in your business and how to mitigate them - by application only please book a free consultation •Free Consultation: Not sure where to start? Let's chat! Book your free consultation here.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aFREE STUFF!I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business which you can find here!https://www.equestrianbusinessspecialist.com/freestuff

Are you tired of seeing “I quit my job and now I work 24/7” posts? So am I. In this episode, we're breaking down why glorifying burnout isn't the badge of honor the internet makes it out to be. I'll explain why working around the clock is a sign of a poorly run business—not entrepreneurial success—and how you can build a sustainable business that works for you, not the other way around.Whether you're running an equestrian business or just trying to keep your sanity intact, this episode is for you. Let's ditch the hustle and embrace smart, intentional work that allows for actual freedom.What You'll Learn in This Episode:•Why “I work 24/7” is a sign of a job, not a business.•The dangerous mindset behind glorifying overwork.•How setting boundaries creates more opportunities for growth.•The systems and processes I've implemented to run five businesses without burnout.•Why sustainable growth beats constant hustle every single time.Resources Mentioned in the Episode:•The Equestrian Entrepreneurs Inner Circle: A supportive community where you can learn how to scale your business without working 24/7.•The 90-Day Sales Planner: Your step-by-step guide to building a strategy that creates consistent income. Available for just £27. Grab it here!•Free Consultation: Want personalised advice on building a business that works for you? Book your free consultation here.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Running an equestrian business often feels like a constant battle between cutting costs and maintaining quality. But what if I told you that spending strategically could actually save you money in the long run? In this episode, I'm breaking down why the right investments—whether it's in technology, training, or expert help—can lead to long-term growth and profitability.Here's what I'll cover:•Why strategic spending isn't about throwing money at problems—it's about solving them for good.•How investing in technology can save time and reduce costs.•The hidden costs of avoiding professional help and how hiring the right experts pays off.•Why quality equipment is an investment, not an expense.•Real-world examples of equestrian businesses that have reaped the rewards of spending strategically.•Simple steps you can take to evaluate where your money is best spent.Mid-Episode Highlight:Business can feel overwhelming, especially when you're making these tough financial decisions on your own. That's why I created the Inner Circle—a supportive, expert-led community where you'll find guidance, resources, and encouragement to help your business thrive. Want to join? Visit https://www.equestrianbusinessspecialist.com/eeicLet's work smarter, not harder, and set your business up for success in the long run. Tune in to this episode, and let's talk about how spending strategically can be your game-changer.Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Setmore link here: https://equestrianbusinessspecialist.setmore.com/services/3a1ac9b5-1549-40dd-9c7f-19edf7d4c60aI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Welcome to the first episode of The Equestrian Business Podcast in 2025!

When Annabel, The Equine Ecologist, first came to me, she was stuck. She was charging just £45 for consultations, struggling to attract clients, and even when inquiries came through, she couldn't convert them.Fast forward to today: Annabel now charges £145 per hour, is fully booked, and is positioned as the go-to expert in equine ecology and land management.In this episode, I break down:✨ The pricing strategies we implemented to reflect her true value.✨ How we refined her messaging to connect with her ideal clients.✨ The steps we took to build her visibility and establish her as an authority in her field.This transformation wasn't magic—it was about understanding her value, showing it to her audience, and creating a business that aligned with her expertise.If you're ready to stop undercharging and start attracting clients who value what you do, this episode is for you.

If you live int he UK, you've probably seen the budget and potentially feel a little confused by it.Today I'm joined by Ceandice, Charter accountant from her own business, Main Tax Co to discuss how you can make your business more tax efficient, how the budget changes will affect you and what you can do to save more money in your business.We'll cover all sorts from pensions to savings, to business! If you'd like to get in touch with Ceandice to discuss how she can help you with your business,  You can find her over on Instagram @MainTaxCoWant to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

In this episode of The Equestrian Business Podcast, we take you inside a real 1-1 mentoring session focused on building visibility and refining marketing strategies. Join me as I work with Mike, a carriage driving business owner, who offers both luxury carriage rides and carriage driving lessons. Together, we dive into strategies for effectively reaching two very different client bases and making each service stand out.Listen in as we tackle key challenges like defining ideal clients, crafting targeted messaging, and using the right marketing channels to attract more of the right people. Whether you're balancing multiple services or looking to boost your own visibility, this episode is packed with actionable insights and real-world advice to help you build a stronger, more sustainable equestrian business.Tune in for a firsthand look at how working with me can make a difference!If you'd like to book your wedding or have a luxury carriage experience, make sure you get in touch with him! https://www.hhhorses.uk/cccWant to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

In this episode of The Equestrian Business Podcast, we're diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect your time, and bring out the best in your business. That's what the Velvet Rope Policy is all about—creating an exclusive “VIP” experience for the clients who truly fit your business while setting boundaries that protect your energy and improve your service.Whether you're a riding instructor, equine physiotherapist, or any equestrian entrepreneur, you'll learn how to identify your ideal clients, set up essential policies, and create a reputation as an in-demand professional. Say goodbye to stressful clients and hello to a client base that respects your business and allows you to thrive.In This Episode, You'll Discover:What the Velvet Rope Policy Is – Understand the concept and why it's essential for service-based businesses.Why It Matters for Equestrian Professionals – Learn the benefits of working with ideal clients and how it impacts your work-life balance, income, and reputation.How to Identify Your Ideal Client – Tips on defining the clients who will truly benefit from and value your services.Setting Boundaries that Benefit Everyone – Explore ways to establish clear, professional policies on cancellations, payments, and communication.Communicating Your Policies – How to effectively present your boundaries to clients in a way that highlights the benefits to them.Handling Repeat Offenders and Exceptions – Guidance on dealing with challenging clients and when to make exceptions.If you're ready to level up your equestrian business by building a strong client base that respects your time and expertise, this episode is for you. Tune in to start crafting a business that works for you, not the other way around!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Today I'm yapping on all about neuroscience behind why you can't remember anything (and why your clients can't remember your marketing efforts)We'll be looking at why Noel Gallagher's Instagram bio "People will never, ever forget how you made them feel" is probably the best marketing advice you'll ever get! We're be looking at two areas of the brain, the Hippocampus and the amygdala.The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

I get asked this in pretty much any webinar or consultation I've held since I firsts started consulting.Here's my answer:No, but also yes. It depends on how you're using it.Like all platforms and algorithms, Facebook has it's advantages and its disadvantages. So let's dive into what you can do to stand out on Facebook!Get your business... FULLY BUCKED!CODE SEPTEMBER GETS YOU 30% OFF! (until the end of September, obviously)https://www.equestrianbusinessspecialist.com/fully-bucked-onlineThe Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

I'm sorry. It's not the algorithm. It's you... As a marketing expert, professional algorithm pleaser and sales psychology guru... I have a few things to clear up because the algorithm is taking a right battering on social media recently and honestly it's not fairThe algorithm (there isn't one there are hundreds working simultaneously) has one single purpose. To keep you scrolling. It chooses content that is relevant, fun, engaging and interesting. If you fail to make content that is fun, interesting, relevant, engaging and interesting the algorithm will not pick up on it. That's not the algorithm's fault. That is its entire job!Yes the algorithm changes, a lot. That's because our preferences change a lot. In today's episode, I'll teach you how to keep up with ever-changing algorithms!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Wondering why you're not getting as many clients as you'd like? Wondering what you can do about this?  In this episode, I'm sharing how you can set yourself up to attract more clients and make consistent income in your business.Watch my FREE marketing training here: https://www.equestrianbusinessspecialist.com/the-trusted-expert-webinarSign up to Fully Bucked here: Use code SEPTEMBER at check out to get 30% off! https://www.equestrianbusinessspecialist.com/fully-bucked-onlineThe Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Have you ever wondered "What do I need to do to get my equestrian business to rank higher on Google?" or wondered "Are Google ads worth it?" or even just thought about what you can do to get more visitors to your website then this episode is going to help so much!Today it's a Rhiannon overload. We're both marketing experts. We're both equestrians and we're both called Rhiannon!Rhiannon Harradine ACIM is a business SEO consultant and content marketing expert who helps you to utilise Google to attract more clients and customers through shareable, bingable content. Like all marketing, Rhiannon's methods take a good bit of effort to get up and running but once those foundations are in place, you'll reap the benefits for years to come!Rhiannon has some amazing SEO training coming up for business owners who want to confidently and successfully DIY their SEO marketing. Make sure you follow her on Instagram and check out her website to find out more! Instagram: https://www.instagram.com/purplehorsemarketing?igsh=MXc4eTBpbGhpdWdrMQ==Website: https://www.purplehorsemarketing.co.uk/The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Today I'm talking to Emily Meakin from Grand Prix SocialsEmily is an expert social media manager specialising in Instagram and Pinterest.If you're wondering "How do I get better results from my social media" or "What should I post on social media to grow my equestrian business?"  this episode was written for you personally! Emily is one of the most bright and bubbly personalities I've had the pleasure of chatting with on the Equestrian Business Podcast. I hope you enjoy this episode as much as I did!If you want to find Emily to get her help in looking after your social media channels, check out these links! Instagram: https://www.instagram.com/grandprixsocials?igsh=dDVkMTJ1NXA4ZzR2Website: https://grandprixsocials.com/The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Welcome to The Equestrian Business Podcast, the show that talks about business, for equestrians!I'm your host Rhiannon-Amber The Equestrian Business Specialist, multi-time CEO and business owner and business and marketing consultant and sales psychology expert.Today we're talking all about how not establishing the foundations of your business is damaging your business and your marketing.I'm talking about clarity on who your audience is and what your areas of expertise are, clarifying your niche and doing your market research. I'm also personally inviting you to my FREE webinar Becoming the Trusted Expert where I'm going to make sure you never run out of content ideas again and feel more confident with marketing and making consistent sales!You can sign up for my FREE webinar HERE It's on Tuesday 30th July at 7pm British Summer Timehttps://www.equestrianbusinessspecialist.com/the-trusted-expert-webinarThe Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Are you boring your audience? Does this sound familiar?"Hi guys I thought I'd just pop on and show my face because I haven't been on for a while and I erm, thought it would be good to hop on. Please don't mind my hair and lack of make-up..." Today we're talking all about presence, first impressions and personal branding!In order to leave a good impression, it's best not to start your content dithering about talking about why you're recording a video and just get straight to the point!  Remember you can learn more about your target audience with my incredibly popular easy-to-implement "Marketing Cheat Sheet" which is completely free and wrapped up in delight and joy by heading over to equestrianbusinessspecialist.com  The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

In this episode of The Equestrian Business Podcast I, your delightful host Rhiannon-Amber will be telling you all about three things you need to stop doing in your marketing! You already know I'm going to be telling you to do some market research!But as well as that we'll be discussing the biggest mistakes I see service-based equine business owners making as well as   the 80/20 rule!Make sure you never miss an episode by subscribing to the show!and don't forget to head over to Equestrianbusinessspecialist.com and grab your FREE copy of The Marketing Cheat SheetThe Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

I don't hate marketing, I love it, I live and breathe it. But I know you might hate it!Today is one of those philosophical sessions, where we think a little bit deeper episodes.Let's talk lifestyle businesses, let's talk doing jobs we love, let's talk easy and authentic ways to grow businesses, and the easiest way to do the minimum amount of marketing. The most efficient version of anything is something which requires the least input for the greatest outputSo today is alllll about referral schemes and how to control the demand for your product.  Want to snag your copy of The Marketing Cheat Sheet?Head over to equestrianbusinessspecialist.com!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

We've all been there, it's frustrating! People like your content (or maybe not even that)It gets shares on facebook or you're getting good views on your reels, but no one is buying from you and you don't know why.I've audited a lot of business social media accounts in my time. The main problem is: You're giving all the answers away. No one wants to pay for what they can get for free. (This is why Wikipedia is always asking for money!)So if you're not sure why your marketing isn't getting results, In this episode I'm going to break that down for you.If you'd like to talk about working with me, drop me a message or an email and I'll find the right product or service for you (or custom build one!)The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

If selling leaves you feeling gross, pushy, salesy and all-around cringey and awkward, there are probably a few factors at play here!1 - you don't have confidence in yourself or what you're sellingYou think people will think your product is cheap or not good enough, or perhaps you will doubt if you're an expert. 2 - You're putting too much pressure on the sales and thinking about the transactional side of things but not enough emphasis on solving the problem...3 - You have a big old fear of rejection - the fear and awkwardness of someone saying no to you makes you not even want to put yourself out there!Today's episode is all about feeling less cringe, less pushy and less awkward and how you can simply start having organic, natural sales conversations.The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

I'm thrilled to announce that I've made the number one spot in the Buzzfeed  "Best UK Equestrian Podcasts worth listening to in 2024!" It's all because of you guys!Thank you to all my listeners and supporters of the show!I want to talk about all the different ways that I can help you earn more money in your equestrian business!Here's a wee breakdown of all the ways I can support you for the rest of 2024.If you'd like to get my support or just have my eyes solely on your business - you can do this by clicking the link in the show notes and booking your free consultation!  The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

The Equestrian Business Podcast is now ranked as Number 1 in the UK's best equestrian podcasts worth listening to in 2024! This is insane! I can't believe it. It's all thanks you you lovely listeners and your ongoing support! So a huge thank you!I never thought I'd find myself discussing celebrity gossip. It's not me at all!But today I'm discussing the unexpected marketing lessons you can learn from the latest hot-topic celebrity drama!   Do I think it's all just a big money-making scheme? Kinda! Tune in to find out how Drake and Kendrick can teach us a thing or two about PR!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

This is the episode you didn't know you needed!This week I'm joined by past client Susan Nienaber MSc. The Equestrian Mindset Specialist. Susan is a mindset practitioner and equine behaviour expert. We'll discover the art of "Niksen" which is Susan's native language, Dutch for "doing nothing"We'll also be discussing how sometimes the barrier between where you are now and where you'd like to be is the story you've been telling yourself.  The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

In this episode, I'm sharing why you should be developing some content for your equestrian business and how it can help you beyond just 'adding value to your audience"I've made twice my old annual salaries with nothing but content alone and how you can stand out and maintain an edge in your field, that's right you guessed it... With nothing but content.I'll also be sharing an exercise that will help you generate at least 30 business ideas in the time it takes to drink a cup of coffee!Fancy working with me? Want to get your hands on my Fuy Bucked workbooks? Fancy booking a power hour? Let me know by dropping me a message on your fave social media platform or by dropping me an email.  You can also book yourself a FREE consultation via the show notes! The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

If you've been trying to improve your marketing you've probably had a lot of people talk to you about personal branding, and you've likely thought "WTF is that, why is it important and how can I build one"Today I'll be talking to you all about exactly that, personal branding and how you can improve yours.- A personal brand is your reputation, and regardless of who you are and what you do, you have a personal brand already- I'm going to teach you what you can do to expand on this and how you can start getting people to trust you and want to buy from you.I'd love to hear from you if you found this episode helpful, I love getting messages and learning about your businesses and what I can do to support your growth.The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Manufacturer disasters, empty trade stalls and months of business stress - Lauren & Josh are the faces behind the industry-disrupting Equiball and they're sharing with us how they've navigated the last 6 months.In this episode of The Equestrian Business Podcast, we delve into the recent supply chain challenges faced by Equiball, the innovative hot and cold massage ball designed for horse therapy. We'll hear directly from the Equiball founders Lauren & Josh about their experience:The Initial Setback: We'll discuss the breakdown in their original supplier relationship and the impact of delayed deliveries, including their disappointment of having an empty stand at The National Equine Show.  Transparency & Communication: We'll explore how Equiball prioritised transparency with thier customers and the strategies they used to maintain trust during this difficult time.Lessons Learnt: Lauren and Josh share the valuable lessons they've learnt from this experience and how they're adapting their business practices to build a more resilient supply chain for the future.The Road Ahead: We'll discuss Equiball's current efforts to secure new and reliable suppliers, ensuring a stable flow of products for their customers and continued support for equine well-being.This episode offers valuable insights for both Equiball customers and equestrian business owners alike, highlighting the real-world impact of supply chain disruptions and strategies for navigating them.The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Here are some of the fuck ups I made when I started out in business and why they've sent me back. From being scared to invest in business solutions to generally beating myself up mentally and telling myself I'm not good enough, here are the mistakes I made in business and how I navigated through them. The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Today's episode might ruffle some feathers... Word of mouth isn't a good thing to rely on to gro your business!Yes, you've heard me shout from the roof tops about social proof and trust and yes word of mouth is great for these BUT think of it like this:Do you think sitting around waiting for other people to promote your business is a good business growth strategy?  I don't.Today Im going to explain my beef with word of mouth marketing hopefully convince you to take the plunge and start promoting your business yourself.I know you're a busy business owner, I know you wonder about what you're going to post, how to say it, what kind of content is best etc. I know it takes you a while to create content and I know you worry you're not the most creative person.That's why I created my brand new marketing webinar which you can sign up to HERE: https://subscribepage.io/2Q3A4O. It's on Monday 25th March and it's at 8pm UK time! The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

I started a new company in the last 10 days. It officially launched on Saturday and already I have enquiries coming in! This is because of my expert formula which positions you as a trusted expert and makes people feel like they've known you for years.Today I'll be discussing one of my biggest tips for making sales and effective marketing:STAY RELEVANT! I mean talking about things that are important to your ideal client and relevant to the problems they're facing every single day. If you want to find out more, check out this episode!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Today on The Equestrian Business Podcast, Julie Driver tells us how her career as a Pilates instructor came into the equine world.We discuss everything from diversification, and marketing, to velvet rope policies and cutting off dud clients.We also discussed the rather interesting equipment in Julie's studio! If you want to get in touch with Julie or would like to find out more bout her services, you can find her on social media by searching "Julie Driver Pilates"The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Two episodes in one week? What's going on?!Since February has 29 days this year, why not add a special podcast on a special day? I want to talk to you about Fully Bucked, Why I created it, who it's for, why it's coming back. There's some treats and freebies in this episode that you won't find anywhere else online, not even down here in the show notes! Remember March will see the return of my popular free webinar, and by listening to this podcast, you're automatically reserved a space!Got questions? Want to know more? Book a FREE consultation with me via my Calendly linkThe Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Ever wondered why you're not getting the sales you want?Or do you feel invisible to your ideal client or customer?Maybe you've been putting a load of work into social media marketing but you're not getting the results... Here's why!1 You're invisible2 Are you an expert?3 Your content is boring af4 You're not using social media properly5 You're selling the training, not the horse.Fully Bucked is my signature marketing programme and she's coming back in March! Fully Bucked shows you how to create content that actually sells. It is full of workbooks and these books are a complete course in their own merit, but you'll have the opportunity to work with me personally on your marketing. This is an evergreen offer, meaning you can buy it from me whenever you like, it's here to stay! If you'd like the Fully Bucked workbooks, drop me an email or reach out to me on social media and put your name down for a space, because it will sell out super fast!  The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

In this episode, I'll be tackling the very common question "What should I charge?" or "What's the going rate?"It's a question I've seen in a lot of Facebook groups recently and I thought I'd share the advice I've been giving to tackle this question.  The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

I'm going to tell you exactly how to sell without selling and how to get more clients or customers into your business. Before I even realised what marketing was, I was pretty good at it!Here's how the things I didn't even realise I was doing 10 years ago are still at the core of my refined strategies today.If you ever felt sleazy selling then this episode is for you and I'm going to change your mindset! The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

2nd in the UK's best equestrian podcasts!Today we're talking all about how to start your business idea from concept to creation.This episode came about because so many people have said 2024 if the year they are going to start their business, but there'sa few things holding them back. Firstly a lack of knowledge on how to start the business, so I'm going to give you this today.The next is a lack of capital (that's business talk for money) which I'm also going to help you solve in today's episode!Business is usually a lot simpler than you think, so let's get started!Remember to ask me for the replay link to my FREE marketing lecture from 22nd January 2024! You can find my on any social media platform by searching The Eequestrian Business Specialist or you can send me an email! The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

WARNING! This episode may bruise your ego, call you out and cause you to be wildly successful and stop acting like a hot mess in 2024!I'm taking no prisoners today!This episode covers how to stop moaning, whinging and thinking of yourself as a second-class citizen and start achieving all the things you want to do.The Equestrian Business Podcast has grown to be  2nd in "The Best UK Equestrian Podcasts" and I couldn't have done that without your help.If you'd like to catch up with me in 2024 and make it your most successful year yet, you can schedule a FREE consultation HERE and if for whatever reason that doesn't work you can message me on any social media platform by searching The Equestrian Business Specialist or drop me an email!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

2nd in 10 Best UK Equestrian Podcasts!Today on the equestrian business podcast, I'm joined by Helen from Bloomfields. Bloomfields manufacture luxury horseboxes and has quickly become an authority figure in the horse transport world.Helen had a background in marketing before meeting Dean, and together the passion, craftmanship and quality that makes Bloomfields the iconic brand they are today.Helen talks us through what goes into a Bloomfields box and shares the secrets that helped Bloomfields grow into the company it is todayThere's even a little love story in there!Want to work with me?drop me an email to rhiannon@equestrianbusinessspecialist.com and we can set up your FREE consultation! I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them!The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Voted 2nd in "Best UK Equestrian Podcasts"This is one of the first in a mini-series that I want to call the physiotherapy episodes.Today's episode is all about managing overwhelm. You might be overwhelmed if:You're becoming more irritable You're spending more time "doom scrolling" social mediaYou're leaning into vices like alcohol or smoking more oftenYou feel anxious, fearful or fatiguedYou have lost your drive or motivationYou have a sense of being unable to cope with daily tasks (Like housework, cooking, exercise, the school run, walking the dog etc)Muscle tension or aches and painsYou've found yourself saying "I can't be arsed" quite a few times recentlyI'm going to share with you, my tool kit for overcoming this overwhelming sense of, well... overwhelm in today's episode.If you enjoyed the show today, please do share it with a friend or take a moment to share it with your story on social media. It helps the show gain more traction meaning not only can I help more people but the guests get bigger and better too.   The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

The Equestrian Business Podcast- 2nd in "The best UK Equestrian Podcasts of 2023" To check out the other amazing shows that made the list check the link here This week we're talking financial planning and protecting your future with holistic pension and investment planner, Charlotte Watson from her firm Charlotte Watson Financial Planning.Charlotte talks about protecting your self-employed income,  saving for your future and  after-life planning.If you would like to get some personalised financial advice from Charlotte, be sure to find her on your favourite social media platform by searching CW Financial Planning or check out her website HERE The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Second in "Best UK Equestrian Podcasts worth listening to in 2023" I'm so excited to tell you this week I received an email letting me know that The Equestrian Business Podcast was no.2 in the Feedspot Best UK Equestrian Podcasts worth listening to in 2023! You can check out the list here!Thank you to everyone who tunes in each week, I'm so grateful for my listeners; it makes me so happy to know how much the show benefits and inspires you. This week I'm talking all about the only 5 ways you can grow a business.These 5 steps can be used in ANY business, in ANY industry.Lead generationLead conversionATVRepeat customProfit marginsJoin me and let's dive deep into the less aesthetic side of marketing.The strategy at the heart of all my marketing plans.Want to WIN a copy of Fully Bucked- The work books that get you Fully Booked?Find me on any social media platformMessage me and tell me who/what interrupted me while I was talking towards the end of this episode!Unlimited winners! Just message me the answer and I'll send you your copy of the workbooks which sell for £87, 100% free.    The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

"I don't want to sound salesy!""When someone asks me about the prize, I completely freeze up. I feel sick""I worry that someone I know might see it and laugh""I feel afraid to put myself out there, what if someone thinks I'm a fraud?""No one will be interested, there's people much better than me..."Genuine things clients have asked for my help with over the last month. Now this is something I've never been able to relate to really. I'm one of those fortunate few with a natural confidence in selling. But there's clearly something in the air for me to be receiving so many similar messages. So I knew I needed to draft in a professional. I needed someone who specialises in this exact feeling.   Enter Helen Walker. Helen is the brains behind "Sales Made Simple" a complete sales mindset, planning and marketing course and the amazing "Love Selling Bootcamp" a completely FREE 5-day sales training workshop. We discuss:The Chimp Paradox - Is your chimp running away with your brain?How to get over a fear of sellingYou can't be liked by everyoneA bigger net doesn't mean more fishThe power of messy action and ditching perfectionismWhy you need to be the authentic real youIf you'd like to reserve your space on Helen's incredibly popular completely free Love Selling Bootcamp, it kicks off on 20th November and it's 5 days of 1 hour intense coaching to get you can sign up for that and you can sign up by contacting Helen on whatever platform you choose by searching This is Helen Walker The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

 The cost of living crisis doesn't have to crush your business!   It's time to break this narrative!    Today's episode talks about why the cost of living is NOT going to drive your business into the ground, and if it is, its a marketing problem,  not a cost of living problem.    There have never been more millionaires than there are today.   If you are still targeting people who can't afford your services... why? Why would you try to sell something to people who can't afford it? It's a bad business plan, as well as wildly unethical. Change your target audience hun!       If you felt strongly about any of the topics I've mentioned today, drop me a message I'd love to hear your thoughts! The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Today on The Equestrian Business Podcast I'll discuss all of the areas in your business you need to focus on to conduct a successful audit. As this episode is released I will be on the last leg of a flight to Andalusia, Spain and I'm really excited to hear what you guys think. I often hear people say they don't understand which area of their business is holding them back or why. Today we'll be conducting a pre-mortem on your business. You're probably familiar with a postmortem: An examination which determines a person or animal's cause of death. A premortem is the opposite. It serves works to find the problems that will cause the death of a person or animal that that given time.   Auditing your business is one of the best ways to become aware of your blind spots and find the cause of problems in your business. Let's dive right into this exciting episode!Remember if you enjoyed this episode it would mean a lot to me if you could take a few seconds to rate the podcast, this helps me rank higher and reach more business owners just like you who need my help. It also helps the show grow, and the bigger the show gets, the better the show will get and the bigger the guests will be. The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

Join Sophie and I for part two of How to recruit the right people"If you've ever found yourself saying "You just can't get the staff" these days, it's time to consider what's going on in your business and why staff aren't sticking.Sophie shares practical advice for recruiting the right people, how to save time, money and hire people who love your business and enjoy working for you as well as creating a positive work environment  The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)

It's better the hire no one than to hire the wrong one!  Today on The Equestrian Business Podcast I'm joined by personal friend, Sophie Westerman.  Sophie has 18 years of experience in recruitment for large companies. Sophie explains the ins and outs of how to recruit the right person for your business and make sure the whole process is cost efficient and how to make your job vacancy appealing to potential recruits.  Sophie discusses the importance of offering value to recruits and understanding why vacancies are often availableIf you would like Sophie's advice on recruiting for your company, do reach out and drop me a message and I'll happily put you in contact with her! The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts" Want to work with me?Drop me an email to rhiannon@equestrianbusinessspecialist.com or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultationI also have plenty of free downloads and webinars you can join to help you get started in growing your equine business. Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)