The Profitable Audience Podcast

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The Profitable Audience podcast is a podcast that will teach you how to grow and monetize your online business. Through a series of conversations and lessons based on personal experience, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online. They answer all of the hard questions based on their extensive knowledge running their 7 figure businesses.

Steve Chou & Toni Herrbach


    • Feb 6, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 41m AVG DURATION
    • 151 EPISODES

    5 from 234 ratings Listeners of The Profitable Audience Podcast that love the show mention: steve chou, toni, wife quit her job, mwqhj, profitable online store, profitable business, following steve, steve for years, start an online business, e commerce business, listen to steve, monetize, online businesses, listening to steve, great pair, ecommerce, love steve, life balance, stores, thank you steve.


    Ivy Insights

    The Profitable Audience Podcast is an incredibly informative and enjoyable podcast hosted by Steve and Toni. As someone who has been blogging for over 16 years, I have learned so much from listening to their discussions. They share a wealth of knowledge and provide real, hands-on information that is applicable to anyone looking to build a profitable online business. Not only do they offer valuable insights, but they also bring a sense of fun and entertainment to each episode with their banter. It's refreshing to hear them freely disagree with each other and bring different perspectives into their teachings.

    One of the best aspects of this podcast is the massive value that Steve and Toni consistently deliver in everything they do. Whether it's their courses, conferences, or Steve's other podcast, they always provide actionable content that can be applied directly to your online business. As a blogger myself and someone looking to start an online store in the future, I never miss an episode as I know I will always walk away with valuable takeaways.

    The depth of insight and information in each episode is outstanding. There is so much packed into each discussion that it often warrants multiple listens. This podcast stands out among others in the realm of online marketing as it provides practical, clear, and actionable content that can be implemented immediately.

    While it's hard to find any negative aspects of this podcast, one small drawback could be that some listeners may not resonate with Steve's dad jokes or the occasional tangents in the conversations between him and Toni. However, personally, I find these moments entertaining and think they add to the overall charm of the podcast.

    In conclusion, The Profitable Audience Podcast is a must-listen for anyone interested in starting or growing an online business. Steve and Toni bring a wealth of knowledge and experience to their discussions, providing invaluable insights that are not often taught in traditional settings like schools. They deliver tremendous value in every episode through their practical advice and entertaining conversations. Whether you're a beginner or an experienced webpreneur, this podcast is packed with actionable information that will propel your business to new heights.



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    Latest episodes from The Profitable Audience Podcast

    152: Toni’s Course Pivot To Increase Sales And Decrease Workload

    Play Episode Listen Later Feb 6, 2024


    If you're thinking about creating a course you must listen to Toni and Steve chat about the upcoming changes Toni is implementing in her course. Learn about the changes and how to pivot gracefully and not tick off your current students in this podcast.

    151: How To Make Money Online Without Video In 2024

    Play Episode Listen Later Jan 30, 2024


    If you can't get on the video bandwagon here are several strategies for making money in 2024 without making a single video. It's actually easier than you think.

    150: Is Temu Killing Your Business?

    Play Episode Listen Later Jan 23, 2024


    Ever shopped on Temu? In this episode, Steve and Toni talk about what happened when Steve posted a YouTube video about Temu. They also share why Temu could be hurting your business and what you can do to fix it!

    149: From NFL Cheerleader To Successful Entrepreneur: Student Success Story

    Play Episode Listen Later Jan 16, 2024


    Meet Kristen, Profitable Audience Student, ecommerce seller, content creator and successful business owner. In this episode Kristen shares how making an NFL cheerleading squad in her 30's helped give her the confidence to quit her job and start her own successful PR agency. Learn how Kristen started her agency, then sold it years later to […]

    148: How We’re Creating Content And Making Money In 2024

    Play Episode Listen Later Jan 9, 2024


    Happy New Year! In this episode Steve and Toni discuss their strategies for content creation in 2024 and how they plan on generating revenue in the next 12 months.

    147: How To Create YouTube Thumbnails And Titles That Will Earn You Six-Figures A Year

    Play Episode Listen Later Dec 19, 2023


    In this episode Steve and Toni share strategies for creating titles and thumbnails that will stop the scroll and get people to watch your videos.

    146: How To Get Over Your Fear Of Video And Make Money On YouTube

    Play Episode Listen Later Dec 12, 2023


    Video is the future and the present! There is a ton of money to be made in the video space, but you have to actually make the videos! In this episode Steve and Toni share their tips for getting over your fear of video and taking the next step by making videos to make money […]

    145: Hacked On Black Friday! How To Keep It From Happening To You

    Play Episode Listen Later Dec 5, 2023


    In today's episode we're sharing our Black Friday 2023 stats. What worked, what didn't, and how Steve handled being hacked during Thanksgiving dinner.

    143: AI Tools We’re Willing To Pay For And Use Every Day

    Play Episode Listen Later Nov 14, 2023


    In this episode we share some of our favorite AI tools that we think are actually worth the money.

    142: Top Ten Tips From FinCon That Will Grow Your Business In 2024

    Play Episode Listen Later Nov 7, 2023


    In this episode Steve and Toni share the best tips they learned from #FinCon23. These tips will help improve your productivity and grow your business in 2024!

    141: Ten Years, Seven Figures: How Attending One Conference Has Help Build Steve And Toni’s Businesses

    Play Episode Listen Later Oct 31, 2023


    We're back recording live from FinCon 2023! Learn why this is one of the best conferences we attend every year and what we hope to learn while at this event.

    140: Google Trends You Need To Pay Attention To In 2024

    Play Episode Listen Later Oct 24, 2023


    In this episode Toni and Steve discuss the trends they've seen happening with google over the past several months and what you need to look for going into 2024.

    139: Toni’s Takeaways From ECF Live Austin

    Play Episode Listen Later Oct 17, 2023


    In this episode, Toni shares her takeaways from the ECF Live, one day event, held in Austin, Texas last month. Takeaways include why content is still king, how you can grow your business through affiliate marketing, and why in-person events are valuable for your business.

    138: How To Find Products To Review On Amazon And Make Up To 15k A Month

    Play Episode Listen Later Oct 10, 2023


    Part two of Toni's interview with Liz Saunders of Fluencer Fruit. In this episode you'll learn how to find profitable products on Amazon to review and earn commission from these review videos. To learn more about the program go to https://fluencerfruitconnect.com/profitableaudience

    137: The Right Way To Quit Your Job And Follow Your Dreams

    Play Episode Listen Later Oct 3, 2023


    In this episode, special guest and professional job quitter Liz Saunders, shares practical and strategic tactics for quitting your job and making your side hustle your full-time hustle. You'll learn how to figure out when to quit and how to do it in a way that doesn't burn bridges just in case the side hustle […]

    136: How Much Affiliate Money Can You Make Promoting Prime Day?

    Play Episode Listen Later Sep 26, 2023


    Did you know Amazon is hosting another Prime Day this year. October 10-11th is Amazon's Prime Big Deal Days. In this this episode Steve and Toni discuss the strategies you can use to generate revenue during Prime Day without a ton of extra work. If you are an Amazon seller looking to take advantage of […]

    135: Step-By-Step Directions For Running Your First Webinar Without Expensive Software

    Play Episode Listen Later Sep 20, 2023


    In this episode,  Toni shares her step-by-step directions for creating, promoting, and executing a webinar. Even if you are a beginning with no technical skills and a small audience you can do this!

    134: How To Get Your Money’s Worth When You Attend A Live Event

    Play Episode Listen Later Sep 12, 2023


    Have you ever thought about attending a live event but weren't sure if it was worth the financial investment? In this episode (recorded live at the Alibaba.com CoCreate event in Las Vegas) Steve and Toni share all their strategies for making it worth your time and money. You'll also learn why attending events has been […]

    133: How To Use AI To Create Content The Right Way

    Play Episode Listen Later Sep 5, 2023


    At the beginning of the year Steve and Toni gave their predictions on AI and how it might affect content creators. Now that they've had a while to play around with it, here's how they are using it to save them time and money.

    132: What We Would Do In 2023 To Grow Our Audience Quickly

    Play Episode Listen Later Aug 29, 2023


    In this episode Steve and Toni get into a debate about the best way to grow and audience quickly in 2023. They don't agree (as usual) but make great arguments for why they would choose a different path this time around.

    131: Pay Attention To This Free Marketing Tool: Learn Why Steve Is Back On The ManyChat Bandwagon

    Play Episode Listen Later Aug 22, 2023


    This episode brings you a detailed walk-thru of ManyChat and Steve shares why he's decide to get back on the social media bandwagon to take advantage of this basically free marketing tool.

    130: Step-by-Step Guide To Creating And Launching A Course

    Play Episode Listen Later Aug 15, 2023


    Want to create a course but are stuck? In this episode Steve and Toni will help you get unstuck and get your course created and launched! No more regrets about not having something to sell- with this episode you could have a course launched in 30 days!

    129: How To Grow Your Blog Quickly And Make A Profit Fast

    Play Episode Listen Later Aug 8, 2023


    Got more time than money? In this episode Toni and Steve share their tips for growing a blog quickly. Most of these tips require a hefty time investment but they work!

    profit grow your blog
    128: Student Success Story ~ Timing Is Everything When It Comes To Growing Your Audience

    Play Episode Listen Later Aug 1, 2023


    Ever wonder what it's like to build a YouTube channel when you have no other properties to leverage? In today's episode I talk to one of our students Dana Michelle Styer about the growth of her two YouTube channels. She'll share what worked, what didn't, the equipment she started with and what she's using now […]

    127: Passive Income Strategies That Require Working Less Than One Day A Month

    Play Episode Listen Later Jul 25, 2023


    deIn this episode Steve and Toni share their favorite passive income strategies that require less than one day of work a month to maintain. Most of these ideas are things they've already done in the business, so they know they work!

    126: Our Revenue Would Be Double If We Hadn’t Done These Dumb Things In Our Business

    Play Episode Listen Later Jul 18, 2023


    In this episode Steve and Toni discuss mistakes we've made in our business, including things we're currently doing wrong! Learn from us and make more money faster by avoiding these mistakes.

    125: Why The Content Mastermind Is The Best Kept Secret Of Sellers Summit

    Play Episode Listen Later Jul 11, 2023


    Have you ever attended Sellers Summit? If not you want to consider grabbing your ticket to the content mastermind for 2024. In this episode Steve and Toni share what happens in this special event and why it's critical for you to attend to help grow your business. Register for 2024 here! 

    124: How Anyone Can Use The Amazon Influencer Program To Create A Side Hustle

    Play Episode Listen Later Jun 27, 2023


    Have you heard of the Amazon Influencer Program? This program allows content creators to make videos that live on Amazon product pages. Your videos earn commission when a customer watches the video then makes a purchase. This has become a lucrative side hustle for content creators and today we show you how you can do […]

    123: We Interrupt This Podcast To Talk About The Zeigarnik Effect

    Play Episode Listen Later Jun 20, 2023


    Have you heard of the Zeigarnik Effect? It can be a very powerful tool in content creation if you use it correctly. It can also hurt your productivity if you don't manage it in your own life. Listen in to learn more!

    interrupt zeigarnik effect
    122: How To Leverage Your Content For High Paying Side Hustles

    Play Episode Listen Later Jun 13, 2023


    In this episode, Steve and Toni share all their ideas for leveraging content to create side hustle opportunities. From consulting to writing a book they cover everything you can do to increase your income and leverage the content you've been creating. You can earn anywhere from $500 to $10,000 a month with these side hustles.

    121: How To Make Money Online While You’re Asleep

    Play Episode Listen Later Jun 6, 2023


    How would you like your website to make money even when you are asleep? For years Steve resisted putting ads on his site, but recently he's changed his mind. Learn what he's doing with ads and how much extra money it's bringing in every month.

    120: From Customers to Brand Advocates: Leveraging User-Generated Content for Sales

    Play Episode Listen Later May 31, 2023


    Don't miss this podcast which was recorded LIVE by Steve and Toni during one of their office hours. In this episode they discuss how user-generated content can be one of the best tools to market your product or services. Not only is it free, your happy customers are the best advertising.

    119: The Secret Strategy To Growing Your Business Through Podcasting

    Play Episode Listen Later May 23, 2023


    Think podcasting is dead? Think again! Podcasting is growing with more and more people tuning in every single week. In this episode we discuss how to grow your business through starting your own podcast or being a guest on podcasts in your niche. We've even included some tips on how to get your favorite podcasters […]

    118: Can I Get Your Number? How SMS Can Dramatically Increase Sales And Engagement

    Play Episode Listen Later May 16, 2023


    Are you texting your audience yet? If not you really should focus on SMS this year. Texting has higher deliverability and conversions than any other conversation method with your audience. In this episode Steve and Toni share their strategies for getting people on their text list and what they do with them once they are […]

    117: Cheap No-Brainer Ways Your Local Business Can Crush The Competition

    Play Episode Listen Later May 9, 2023


    Do you run a local business? Even if you have a brick and mortar business you still need an online presence. In this episode Steve and Toni discuss several ways your local business could improve sales and customer experience by creating content online. You don't want to miss this one!

    116: Ready To Write Your Own Book? Here’s Everything You Need To Know Before You Get Started

    Play Episode Listen Later May 2, 2023


    It's here! Steve's book is finally in his hand's and on today's episode we go into detail about what it's really like to write a book from beginning to end. Do you think you have a book in you? Listen in and get the real scoop behind writing a book and getting it published through […]

    115: Why Focusing on the Wrong Things Is Costing You Thousands – How To Overcome Shiny Object Syndrome

    Play Episode Listen Later Apr 25, 2023


    Do you suffer from "Shiny Object Syndrome?" If so you're not alone. Many entrepreneurs get sidetracked with other ideas and projects. Here's the thing, Shiny Object Syndrome is probably costing your business a lot of money.  In this episode Steve and Toni discuss why this syndrome is so harmful to your business and how you […]

    114: Are You On The Brink Of Burnout? Why It’s Most Likely Your Fault And How To Fix It.

    Play Episode Listen Later Apr 18, 2023


    In this episode Toni chats with our good friend Andrea Deckard about burnout. Burnout is real and it can really wreck your health, happiness, and even lead to depression. Learn more as we discuss how to recognize it in your own life and how to avoid it altogether. You can read more about burnout on […]

    113: Stop Struggling: The Ultimate Guide to Making Money with Your Content

    Play Episode Listen Later Apr 11, 2023


    Want to become a content creator but don't know how to make money from your content? In this episode Steve and Toni brainstorm their best ideas for making money from content and discuss how to make the money sooner rather than later.

    112: Behind Closed Doors: The Secret World of Mastermind Events Revealed!

    Play Episode Listen Later Apr 4, 2023


    This episode was recorded LIVE in Las Vegas where Steve was attending a mastermind event. We discuss the pros and cons of Mastermind events and what really happens behind closed doors. Is it worth joining a mastermind? Listen in to find out!

    111: How To Make Money Running Virtual Events, Even If You Don’t Have An Audience

    Play Episode Listen Later Mar 28, 2023


    Have you ever thought about running an event? Events are a huge financial risk, since you pay upfront for hotel costs, food, travel, and more. Virtual events exploded over the past few years and it's possible to make money hosting a virtual event even if you don't have a huge audience. Listen in to find […]

    110: The Hidden Costs Of Sales And Promotions: Why They’re Killing Your Business Without You Even Realizing It

    Play Episode Listen Later Mar 21, 2023


    If you think sales and discounts are a way to increase profitability, you're wrong! Sales and discounts can actually hurt your bottom line. This isn't our opinion though, in this episode Toni uses MATH (yes, really) to show you how discounting your good and services can actually decrease profitability.

    109: The Surprising Truth About Recording Your Own Audio Book

    Play Episode Listen Later Mar 14, 2023


    Have you heard that Steve wrote a book? A few weeks ago Steve recorded the audio version of his book in a studio. In this episode you'll get an inside look Steve's experience and learn everything Steve did wrong in the process.

    108: Unlock The Secret To Making More Money Online: Course Or Membership Site?

    Play Episode Listen Later Mar 7, 2023


    So you want to make money online and you're a topic expert, what's next? One great way to make money online is to offer a course or membership site to your audience. But which option is best? Which will make you the most money and while is the easiest to maintain. We're talking about it […]

    107: Ready To Take Your Business To The Next Level? Here’s How To Find And Connect With Other Entrepreneurs Who Will Help You Get There!

    Play Episode Listen Later Feb 28, 2023


    Starting a business can be very lonely. Most people don't understand what goes into the entrepreneur life. In this episode Steve and Toni share how they've found other entrepreneurs to connect with and how these people have greatly impacted their success as business owners.

    106: The Ultimate Guide To Growing Your Email List With Killer Lead Magnets

    Play Episode Listen Later Feb 21, 2023


    Are you looking to grow your email list? Creating a lead magnet is a simple way to grow your email list. In this episode Steve and Toni share their lead magnet strategies that have helped grow their lists over the past 13 years.

    105: Say Goodbye to These 5 Old-School Blogging Tactics That No Longer Work

    Play Episode Listen Later Feb 14, 2023


    Do you ever wonder if the advice you're hearing is accurate? There are so many people on the internet who claim to know the "secret" of making money online. In today's episode we break down some of the popular blogging myths and share why they don't work. We'll also share what you can do instead!

    104: 5 Game-Changing Business Lessons Learned In The Past 12 Months

    Play Episode Listen Later Feb 7, 2023


    In this episode Steve and Toni share what lessons they've learned in their businesses in the last 12 months. They share what they would change and what they would keep the same.

    103: Five Ways To Make Money In The Next Three Months

    Play Episode Listen Later Jan 31, 2023


    In this episode Steve and Toni share their ideas for making some quick money while building a long term business. These tips won't change your life but they will pay for your groceries (including the eggs).

    102: Products And Services We Actually Pay Money For

    Play Episode Listen Later Jan 24, 2023


    In this episode Steve and Toni share the tools and services they actually spend money. You can see the entire list below. Zoom Video Streamyard (streams in multiple platforms) Riverside (streams in one platform) Audacity (free) VAs, Graphic Designer, Facebook person Liquid Web Push Notifications Tailwind Canva Picmonkey Paypal Dropbox Google Workplace WP Rocket Advance […]

    101: Origin Story: How Steve Crashed Toni’s Group And It Changed His Life

    Play Episode Listen Later Jan 17, 2023


    To celebrate releasing over 100 episodes Steve and Toni go back to where it all started. You don't want to miss their very different versions of how they met and became business partners.

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