The Writer's Way | How to Market Your Children's Book

Listen in to not only hear about how to set up a back to school marketing campaign, but also learn & understand how to set up a marketing campaign period! Grab the BTS Marketing Refresh pack here!Support the Show.Ready to stop relying on Amazon for your sales? Join the Author Growth Hub and learn how to double or triple your profit!

Books To HelpBurnout: The Secret to Unlocking the Stress Cycle Mood Cure Podcasts To Help Glennon Doyle / burnout Andrew Huberman - Dopamine Episode Affirmation WorkbookPositive Affirmations for SUPER Busy Women***As a children's author, it's easy to get burnt out. You spend endless hours writing, editing, and publishing your work - many authors are burned out before they even get to the marketing! And then it feels like all your effort is for nothing. It's tough to keep going when you feel like you're not making any progress. Layer in all the day to day pressures and struggles… PLUS you may feel like you're the only one struggling with this problem.Laurie has been a children's author for 6 years and has dealt with burnout a few times. THIS TIME though, she paid attention. In this episode, she shares what works for her so that you can find what works for you. Support the show

KidLit stack - July 19-26 ONLYMarketing your children's books on social media is EASY, and a great way to make money, right? WRONG.  Not only is it hard to keep up with ever changing platform rules and algorithms, you're also competing against celebrities … clips of super popular shows like the Office…  really funny people making reels and tiktoks and apparently toddlers who do adorable things and have huge followings!This episode of the show I'm calling ‘Why You Can't Make Money Using Social Media' offers insight into WHY you've been struggling to make social work. And good news! You don't HAVE to be on social media to be successful as a childrens author! Listen in for some better ways.In-depth Lazy Social Media Marketing MethodSupport the show

Burnout is a very real problem for many people in creative fields and authors are not immune! When you're constantly pushing yourself to come up with new ideas, and the never ending to do list of regular life, never mind learning marketing & promotion - it's easy to feel overwhelmed and exhausted. When you feel like you're constantly running on fumes it's tough to keep your creativity alive. You may start to feel like you're not good enough or that your book isn't worth it - or worse, that YOU aren't worthy.Never fear - Laurie is here! In this episode, I'll share 5 simple ways to get your creative energy back and keep your creativity flowing. You'll hear tips on how to set boundaries, take breaks, manage stress, fuel your creativity, and stay organized.Mentioned in this episode (time sensitive! July 11-16, 2022 only Get a FREE pass to the Childrens Book Mastery Summit)Support the show

It can be tough to grow your book business during the summer months. Kids are out of school, people are on vacation, and it's hot outside! But that doesn't mean you can't make progress this summer. In fact, there are (at least) five easy things you can do to help your book business grow.1) Make a plan and set goals for Q4 - the busiest buying season of the year 2) Do your pitching for the holiday season nowListen to the show to hear the rest!As mentioned in the episode:Q4 MasterclassMarketing for Childrens Authors FB GroupSupport the show

Listen and hear how you can increase your book profit's as soon as today✅ What you can do TODAY to increase your profits✅ How to increase the amount of every sale✅ Think about THIS before you publish your booksJoin the Brilliant Author Making Money Club!Support the show

Ready to break your social media chains?!This is for all the authors out there who have a true love/hate relationship with social media - you can create content ONCE and be done. Purchase Lazy Social Media MAGIC for the launch price hereSupport the show (https://www.buymeacoffee.com/WritersWay)

Hear about two wonderful books if you interested in really amplifying your social presence by going VIRAL! Brendan's book details how to think about content creation in a new, smarter way, as opposed to the more common 'common sense' model that doesn't workBooks by Brendan Kane:One Million Followers: How I Built a Massive Social Following in 30 DaysHook Point: How to Stand Out in a 3-Second WorldSupport the show (https://www.buymeacoffee.com/WritersWay)

Are you ready for this?  This is the first of 3 episodes that will RELEASE you from the chains of social media! (unless you like them, in which case this is not for you)Join the Marketing for Childrens authors FB group!Support the show (https://www.buymeacoffee.com/WritersWay)

Ready for a Social Media SHORTCUT That Will Make Your Life So Much Easier!?Social media is a huge part of our lives and we want to be successful on it. But it's too easy to get stuck on the content creation hamster wheel of doom. This episode is your escape code from the doom... I can't believe it took me so many years to figure this out... which is why I'm so excited to share it wth you!TODAY'S SPECIALS!Video demo of how to use this shortcutDiscount on the BAMM ❤️‍

 Do you HATE social media? Or maybe just creating content for social? Today's show will help if you know you need to be there, but hate that thought of BEING there. We  talk about a posting strategy you can use to create content that will engage your ideal audience, make your ideal audience feel pulled to you, gets more sales AND grow your audience! TODAY'S SPECIAL! Compelling Content Creation (mini course) for 80% off!Support the show (https://www.buymeacoffee.com/WritersWay)

Let's BUILD some traffic, on PINTEREST! It's one of the most under-utilized platforms for book marketing, because people think of it as being for crafters, or DIYers. But it's really an enormous search engine,  with people searching for content just like YOURS. Have a listen to see if you want to give it a try. TODAY'S SPECIAL! SPIN TO WIN!  Win a free ads course, get a discount on anything on the site or win a free strategy session with me - all you have to do is play. Support the show (https://www.buymeacoffee.com/WritersWay)

HOW do we get those super engaged fans? And why do we want them even?!Day 4 of the 12 Days of Marketing for Childrens Authors is all about creating and nurturing super ENGAGED FANS! You don't need to be viral or have millions of fans, but with just a few hundred SUPERFANS every book launch would be a success, and your book business would grow exponentially! A great book to read about how to create and nurture these Superfans is by Pat Flynn and you can check it out here.Today's BONUS is super fun! Click here and spin the wheel to see what you'll win. Support the show (https://www.buymeacoffee.com/WritersWay)

On the third day of Christmas my true Laurie gave to me....

Something we all hear often from authors is that they don't know where to start, which is what  keeps them STUCK! Overwhelmed with analysis paralysis- because they technically KNOW all that they should be doing, but they just don't know HOW to get started. Last week Laurie shared an overall book marketing strategy childrens authors can use, and what she helps authors implement. Today Laurie walks you through the logistics of how you can set it all up!Join the Facebook groupGet the companion emailsGet the Email Kit

Have you ever just wanted to know what it takes to have a solid book marketing system? If YES, then this is for you!Join Laurie for the BIG PICTURE overview of an excellent book marketing system, specifically for childrens authors. Join the email list! Website template I talked about 

Written by Becca Syme, 'Dear Writer, You Need To Quit' isn't specifically written for childrens authors, but is definitely still applicable. This book is part of a whole "Dear Writer' series which is a very cool premise. This one has 15 chapters on things you should QUIT, and those are bookended by 'The Bad news' at the beginning and 'The Good News' at the end!Have a look at her other books on her site BetterFasterAcademy.com and have a listen to her podcast, The Quitcast.Want the notes, and more? Join the weekly newsletter at BeyondTheBookMarketing.com/Becca!

Welcome to Season FOUR! Over the past 3 years we've done a variety of things on here.. we started with interviews and spent over a year listening to interviews with other indie authors of varying experience about how they made it happen for themselves. Then we started to have more specific topics on the show, and I went looking for guests who could speak to things like seasonal books, rapid release and how it related to childrens books, diversity in childrens literature and loads more. During the pandemic my recording schedule got messed up right along with our lives, and I fell off the podcasting wagon. But I miss it when I don't do it. I miss helping in this way. This summer I put my thinking cap on and tried hard to figure out how I could put out consistent shows that were helpful and valuable, and of course about my fav topic MARKETING! I think I've come up with a good system for this season, a way to keep me on track and teaching YOU. Listen to the show to hear more!

 Have you ever wondered why you're getting NO RESULTS from your book marketing activities, even though you're doing exactly what everyone else is?! You'll want to tune in to hear the reason why, in the third and final episode in the TRAFFIC series. Join Laurie as she shares a new way to think about your book marketing activities. Find the Pitch kit HERE.

Where are all the people?! You know you need traffic, but where do you find the people... In this episode Laurie shares where to find traffic, how to know what to post, and how to think more strategically. Want to join the traffic challenge? Check it out HERE in the FB group.

Struggling to find new readers and make sales? You might need to back up a few steps and think about how you're getting traffic.The basics of book marketing are: turn the traffic you have into a captive audience, engage and connect with them, and ultimately convert them to loyal fans (and paying customers). Here are four ways you can borrow someone else's audience, connect with them, and start to build your own loyal audience.(the great book on focusing on our customer's experience I mentioned is HERE) 

Join Laurie as she shares 5 actionable tips to be more productive when you're online. Will these tips help you write or sell your books? NOPE. But they WILL help you to spend less time sorting emailsless time wading through posts from people that bring you downMORE time on what matters!Childrens authors! Spend 10 minutes a day this week and clean your digital house!

The truth is, the shine usually wears off of running a book business, sometime after you publish, and when you realize how much work the marketing is. In this show you'll learn the 5 TOP things you can do on a weekly basis, that will always work to move your book business forward. And by moving it forward, you can banish the boredom, and stay motivated!

How do you act when you go to a party? Do you hover in corners, eye cast down, making sure not to cross anyone's path? Or do you mingle a bit, shake hands, make eye contact and say 'hello'?Believe it or not, social media is just like a party! And Facebook groups are someone else's party. Have a listen to today's episode to make sure you're not being a Kanye at other people's parties. And then bookmark this show in particular, to share with people who do drive by link drop offs. 

Imposter Syndrome. Not sure my HBa in Psych (15 years ago)  qualifies me to speak about this issue.... but it's something that many authors struggle with - especially Indie authors who haven't got an 'official' publisher behind them validating their story.This episode isn't the ultimate guide on the perfect ways to overcome your self doubts and brush off imposter syndrome for good. Instead it's a 30 day plan to HACK your way to more self-confidence, and trick your brain into forgetting the doubts you have. Say it with me, "I AM a successful childrens author". Pick up the cheatsheet at https://lauriewrightauthor.com/hackyourmindset

Join Laurie as she gets to know author and publicist Jane Owen.  Jane was able to PIVOT last year, and instead of feeling sorry for herself (for not * too* long) she set to work working a lifelong goal happen. Find Jane's book here on her website, and connect with her on  instagram  here and here!

Get to know the author of children's book series, Les Cinq Eiffels. Liliana shares the story of how she got started with book writing, even though she's an accountant! Liliana has a wonderful approach to marketing her series which can be summed up in her words, 'Any door, I open it'.Listening to Liliana, you'll see how if you open your mind to the possibilities anything is possible! Check out her website or follow her on social! 

What matters when it comes to analytics? Author and metrics expert Brandi Johnson is here again, walking us through what's important to track when it comes to metrics, and what we should DO with that information!Website metrics, social media metrics, email analytics --> what's the most important part of all of these? Brandi breaks it all down in a really easy to understand way for us. Grab Brandi's book HERE and make sure to take advantage of the free resources that come with the book. Missed the first time Brandi was here? Listen now!

Author and publishing coach Lene Dybdaul chats with Laurie about money making activities authors can do. Lene shares her tips for book marketing... she suggests planning in advance and building an audience even BEFORE your book is published, so that you can launch your book to a waiting audience. #smartA congratulatory SHOUT OUT to all authors launching their books this week, and a specific round of applause for these two!CONGRATS to Caitlin Bangsund, for a book that's been in her brain for years now. It's finally out, and it's SO good! Grab it HERE.More congrats to Linda Steinbock who is helping kids process the pandemic experience, specifically their feelings about parents going back to work. This gorgeous book is super relatable for all of us this year. Grab it HERE

Take a common HACK and make it work for you!You've likely gotten this weird FB message from a friend of yours, I've had them from my 80 yr old aunt, my tech savvy cousin in law, and another author.... it's a YT link and just one single sentence... listen now and then tag me when you make your hooky post! @lauriewrightauthorJoin the fun on Facebook HERE

It’s almost here and I am NOT prepared! Who’s with me? Today on the show I’m sharing quick content ideas you can put into action with very little preparation.I know I LOOOVE a good social script, it doesn’t get any easier than plugging in a pre-written post, does it? If you want:3 social post scripts6 Valentines’ related ‘sign offs’ - use in emails, live videos or social posts2 promo ideas14 low-medium competition hashtagsRaise your hand by clicking HERE to get quick and easy to implement ideas!

I made you something! Something to help cut through the noise of what you think you *should* be doing, that outlines all the things you NEEd to be doing, to market your book for kids.I made it to cut through all that NoisE you see online. Here’s what you actually NEED to do:You need to create valuable content , consistently. You need a place to gather your fans.You need a way to talk to your fans. And sometimes you need to make an offer to them too. On my site marketingforchildrensauthors.com, in the resources bank, you will find a module called ‘Author Tasks and Time Management’. There is a 15 minute video going over the tasks you need to be doing, and how much time to budget for each one - daily, weekly, monthly and quarterly. Take a few hours this coming week - make a copy of the trello board - and plan out the next few months. It will help with the overwhelm, with that feeling of going in circles, and the shameful feeling of never doing ENOUGH. You’ll make a plan, and you’ll stick with it. Go to marketingforchildrensauthors NOW, and listen to that video, and know that I made it for you with all kinds of LUV - to help you get more done, and feel good about it.

The Kidlit creator stack has been on my mind all day, and I had to share about it because it’s gone in just a week! But that got me thinking about all the other resources out there in the wild that you might enjoy as well.From zero dollars to $800 there is a range in here, but all are worth exploring! First off, decide what you need help with the MOST. Is it writing, publishing, editing, formatting, marketing, social media marketing, growing an email list, or even just understanding the overall process of self-publishing? There’s something here for ALL of that. Send me a message if you need help to know which is perfect for YOU.Links!Kidlit Creator Stack ($49)Amazon Ads by Dave Chesson ($0)Rise Inner Circle (free trial for 30 days)Mark Dawson Ads for Authors ($849)20 Books to 50k -FB group (free group - follow the rules!)Marketing for Childrens Authors (my site! Lots, lots of price points, free up)

Join Laurie as she shares 10 actionable tips to get you up and running with book marketing!Take these ten tips and get GOING! Practice your elevator pitch, know your numbers, build an author network and MORE!Links I mentioned:The Wrighter's Club on Facebook

Join Laurie as she chats with Tonya Duncan Ellis, author of the award winning, best selling Sophie Washington children's books series. Tonya's books recount the adventures of a precocious African American preteen from Houston, TX and her diverse group of friends. Each funny and heartwarming story teaches lessons about friendship, responsibility, truthfulness and perseverance. Who doesn't need more of that for their preteen?!Contact InfoFacebook - @tonyaellisbooksInstagram - @tonyaellisbooksTwitter - @TonyaDEllishttps://tonyaduncanellis.com/

You’ve seen others make it look so easy. You’ve tried doing it yourself a few times, but it never seems to go to plan. Every time you get close to figuring out your book marketing, something goes wrong. Maybe you run out of steam. You get distracted.......maybe there’s a pandemic and all your kids are home and you can’t concentrate because the world is going to shit...Time to change that.This time you’re going to be ready!Join me on Facebook in the Wrightersclub!

It's time to get OFF the hustle train! Why not approach your book marketing with playful curiosity instead?Maybe it's just me, but in the past I've approached my book biz with a huge 'hustle' energy and in 2021 I want to not do that anymore! Did I really sign up for 5 New Year's challenges? Have a listen and see if you can relate.Important Links:The email organization episodeThe Wrighter's Club (on FB)

It's the last day of the Indie Author Income Accelerator series! Today we chat about the #1 trick to actually put this system into practice and make it successful.Sign up for the FREE email series at laurieclass.com, or join the companion class for the video walkthroughs, templates and swipes.

What happens next? You've generated some traffic and some leads, you have actual people on your email list, NOW WHAT?!Today is all about what to say, how to say it and what you can sell in addition to your book. Important LinksTemplates I mentionedEmail of the Month ClubCompanion Class

On today's show we talk about what the traffic strategy is, how to do it and all the nitty gritty! Want study notes? Sign up at laurieclass.com for the emails.

Today is RESEARCH day!I walk you through how to use the google keyword planner tool to find great keywords and phrases that your target audience will actually be using. This one step can make a HUGE difference in how your content is received. If you want study notes and clickable links, sign up for the email transcripts at laurieclass.com.If you want over the shoulder walkthroughs, templates, etc, sign up for the companion class.

Today is TECH day! I want you to have an understanding of exactly what you’ll need to make this system happen - and it isn’t all that much. Sign up for the email transcripts at laurieclass.com. Mailerlite or Active Campaign (an Email Service Provider)Stripe.com or PayPal.com (or both!) Google docsCanvaSign up for the companion class HERE!

Welcome to the Indie Author Income Accelerator series! All week you can look forward to a short daily episode. Each will be a small piece of a larger marketing strategy. Use this well laid out strategy to grow your traffic, generate leads, grow your email list and ultimately accelerate your income! Want the email transcripts for great study notes? Grab them here!

Becky is a super successful children's author by anyone's standards. Her advice for new authors? Set a time to write each week as if it a doctor appointment - just do it!Listen and get to know, her story and find out what she's planning next.Contact Info:Becky Cummingswww.authorbcummings.com

Join Laurie as she talks with Foreword Publicity, a PR firm for children's authors! Lori Orlinsky & Aly Bourque share eleven tips for holiday marketing in 2020, answer marketing questions, and share about some new services too!Make sure to check out their incredible giveaway ➡️ Enter for the chance to win a FREE virtual book tour! Read the blog post to take some notes >>> here > here

Join Laurie as she speaks with Miranda, who shares marketing wins and flops!Her BIG goal: Raise as much money as possible for charities that support children and animals. Through her Charity of the Quarter program, she donates a portion of the proceeds from each book sold to a non-profit every quarter, and she has raised over $8,000 to date!Contact Infowww.pawsandthinkbooks.comYoutubeFacebook: @pawsandthinkbooksInstagram: @pawsandthinkbooksTwitter: @_pawsandthink

This is the second time I was lucky enough to chat with Jaclyn on the podcast waaaayyy back in the beginning- it was episode 6! It's always nice to chat with a friend.Since we last spoke, she's launched a new series meant to empower young girls with confidence to be themselves and try new things, even if they are afraid they might fail. Now, doesn't THAT sound something we all need? Contact InfoMymomistheworst.com30 Story Prompts!FB/IG @StoriesbyJKCoy

Join Laurie as she chats with astronomer, teacher, educator and now writer - Cecilia Caballero. Ceci travels the globe to catch eclipses and spends new moons gazing up at the stars. She's turned her love of the stars into a publishing house and turned her children's bedtime stories into fabulous books! Cecilia has learned some things along the way and is happy to share, here with us.Contact Infoceci@bellelunebooks.comhttps://www.facebook.com/cecicaballeroauthor/https://www.linkedin.com/in/cecilia-caballero-m-ed-2329a1139/https://www.instagram.com/cecicaballeroauthor/

Laurie talks with author and publishing coach April Cox about how she got started, and how she helps authors. April's goal with her books is to help those returning back to school to have a safe, inclusive and bully-free environment.Contact Infowww.thelittlelabradoodle.comFB: @thelittlelabradoodleIG: @thelittlelabradoodleYouTube: Self-PublishingMadeSimpleTwitter: lil-labradoodlePinterest: thelittlelabradoodle

Author and marketing expert Brandi Johnson joined me on the show today to talk about her publishing experience and to help children's authors with the big marketing B! ('B' stands for beast, of course