What Gets Measured

Copywriter-turned–AI ethics educator Felicity Wild breaks down what marketing teams risk when they automate without oversight—and how ethics can drive better, smarter decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-nobody-cares-about-ai-ethics  © 2025, NinjaCat 

Marketers live in the gray area of measurement — especially in social media. In this episode, Emeric Ernoult, CEO and co-founder of Agorapulse, shares his hard-earned insights on proving the real value of social. Discover why social isn't just a trend, how to balance brand awareness with demand generation, and why vanity metrics are signals, not goals. Emeric also dives into how AI can multiply your efforts (for better or worse), and what it really takes to create memorable content that drives lasting ROI.

Dive into clean data and aligned teams in martech, AI that actually works, and learn what's driving marketing ops success right now with Darrell Alfonso.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-ai-in-marketing-ops-scary-exciting-essential  © 2025, NinjaCat

AI fails without context. Vanessa Liu explains why capturing human know-how is the key to scaling automation, reducing turnover costs, and driving ROI. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-smarter-ai-starts-with-human-know-how  ©2025, NinjaCat

Learn why data storytelling for marketing is critical for success. Scott Taylor, 'the Data Whisperer,' explains how to communicate data insights that drive business decisions. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-truth-before-meaning-data-storytelling-ai 

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars  © 2025, NinjaCat

Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing  © 2025, NinjaCat

Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs. SHOWPAGE:  https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai  © 2025, NinjaCat

Most martech stacks don't break—they bloat. In this interview, Ana Mourão shares how to untangle messy stacks with clear thinking, smart experiments, and data strategies that actually serve people. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-better-martech-starts-with-better-experiments 

Marketers optimize everything—except the link. In this episode, Scott Cate of 301.Pro explains how dynamic, rules-based URLs can unlock smarter, more contextual ad performance at scale. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-from-static-to-dynamic-how-better-links-create-smarter-ads  © 2025, NinjaCat

NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement  © 2025, NinjaCat

AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai  © 2025, NinjaCat 

Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing  © 2025, NinjaCat

CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing  © 2025, NinjaCat

Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy  © 2025, NinjaCat 

How can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI's full potential, avoid common adoption mistakes, and see immediate, real-world impact. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-achieve-measurable-success-with-ai © 2025, NinjaCat

Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing  © 2025, NinjaCat

Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency.  SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing  © 2025, NinjaCat

Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready  © 2025, NinjaCat 

Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi  © 2025, NinjaCat

Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode!  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding  © 2024, NinjaCat

As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-performance  © 2024, NinjaCat

  Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it's not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-instincts  © 2024, NinjaCat

Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy  © 2024, NinjaCat

Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories  © 2024, NinjaCat

A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership  © 2024, NinjaCat

Unlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and reporting, and drive business success. Learn practical tips on data management, attribution, customer data control, and the future of marketing in the AI era, all tailored specifically for data-driven marketers.  SHOWPAGE: www.ninjacat.io/blog/elevating-data-analysis-in-marketing  © 2024, NinjaCat

A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-navigating-complexity-balancing-intuition-and-data-in-marketing-strategy  © 2024, NinjaCat

Explore crucial strategies for product and engineering teams in ad agencies with our special “clips” edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams  © 2024, NinjaCat

Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-harmonizing-algorithms-and-audiences-in-seo  © 2024, NinjaCat

Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies  © 2024, NinjaCat 

A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow © 2024, NinjaCat

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world, and she's here today to tell us how to escape stagnation in marketing. SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketing-stagnation © 2024, NinjaCat

Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance. SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai © 2024, NinjaCat

Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market. SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning © 2024, NinjaCat

Truth in advertising is not an oxymoron, it's an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success.  SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising  ©2024, NinjaCat

A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing. SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai  © 2024, NinjaCat

A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations. SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement © 2024, NinjaCat

A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more!  SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz  © 2024, NinjaCat

Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation  © 2024, NinjaCat

Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat

Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story  © 2024, NinjaCat

As the cookies crumble and third parties disappear, a lot of marketers are wondering what's next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing © 2024, NinjaCat

Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation.  SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data  © 2024, NinjaCat

Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview. SHOWPAGE: www.ninjacat.io/blog/data-driven-product-innovation-in-martech  © 2024, NinjaCat 

Delve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging data narratives, and communicating effectively with clients. SHOWPAGE: www.ninjacat.io/blog/navigating-ga4-and-the-new-era-of-google-analytics  © 2023, NinjaCat

A discussion about balancing efficiency and effectiveness, how to properly measure your brand, why marketing mix modeling is great but maybe not for everyone, and so much more with effectiveness aficionado and Recast founder, Michael Kaminsky.

Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack. SHOWPAGE: www.ninjacat.io/blog/the-data-integration-imperative © 2023, NinjaCat

A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. SHOWPAGE: www.ninjacat.io/blog/harnessing-the-power-of-visual-impact-in-marketing  © 2023, NinjaCat

NinjaCat is proud to announce the release of “Big Data Day,” an audio drama/musical about data management. Get ready to tap your toes and crunch some numbers with Audrey, the head of analytics, as she leads her ad agency's C-Suite and data team on a melodic journey to conquer big data and win over a major client in this audio adventure from NinjaCat. SHOWPAGE: Step Inside the Data Drama: Unveiling NinjaCat's 'Big Data Day' Musical CREDITS: Written, Scored, and Directed for Audio by Jacob Sanders CAST Narrator: Jason Fox Hal Habermann, CEO: Brian Shea Seth Heyward, Admin Assistant: Jacob Sanders Audrey, Head of Analytics: Lindsay North Lucas, Data Manager: Ethan Decker Olivia, Data Manager: Lilli Hokama Chris, CTO: Vincent Plummer Heather, Head of Client Relations: Ingrid Shea

A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB. SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops © 2023, NinjaCat