What Gets Measured

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What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.” SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat

NinjaCat


    • May 20, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 39m AVG DURATION
    • 86 EPISODES


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    Latest episodes from What Gets Measured

    Why AI Will Be An Amplifier, Not A Replacement

    Play Episode Listen Later May 20, 2025 20:42


    NinjaCat VP of Marketing Jessica Graeser shares how AI is transforming agency workflows, why 2025 is a breakout year for operational efficiency, and how to go from endless AI pilots to real pipeline results.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-why-ai-will-be-an-amplifier-not-a-replacement  © 2025, NinjaCat

    Rethinking Marketing Strategy with Causal AI

    Play Episode Listen Later May 6, 2025 48:17


    AI strategist James Ward breaks down why most marketing strategies fail—and how his Five Rings framework and causal AI can help agencies think, measure, and perform more effectively. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-marketing-strategy-with-causal-ai  © 2025, NinjaCat 

    Leveraging Data in Marketing

    Play Episode Listen Later Apr 22, 2025 41:44


    Marketing strategist Ondar Tarlow shares how clean data, shared definitions, and AI help brands drive performance, build partnerships, and act fast. SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-leveraging-data-in-marketing  © 2025, NinjaCat

    What's Next for Digital Marketing?

    Play Episode Listen Later Apr 8, 2025 42:25


    CEO of Third Door Media, Marc Sirkin, unpacks the AI-driven shift in marketing, the chaos of data, and why transformation takes more than tech. From one-to-one dreams to LLM-powered SEO, this episode cuts through the hype to reveal what really matters in the future of digital marketing. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-whats-next-for-digital-marketing  © 2025, NinjaCat

    The Ecosystem Centered Marketing Strategy

    Play Episode Listen Later Mar 25, 2025 50:09


    Explore the frontiers of a new way to envision online commerce as Peter Cranstone combines his skills in patents, programming, and data to describe the promising potential, and current pitfalls, of the ecosystem centered marketing strategy of the future.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-ecosystem-centered-marketing-strategy  © 2025, NinjaCat 

    How To Achieve Measurable Success with AI

    Play Episode Listen Later Mar 11, 2025 37:15


    How can businesses achieve measurable success with AI? Ken Gavranovic unpacks strategic insights and concrete steps you can take today to unlock AI's full potential, avoid common adoption mistakes, and see immediate, real-world impact. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-how-to-achieve-measurable-success-with-ai © 2025, NinjaCat

    Measuring Success in Content Marketing

    Play Episode Listen Later Feb 25, 2025 45:36


    Jason Patterson breaks down content marketing strategy, essential metrics, and the role of AI in driving real business impact. Learn how to avoid vanity metrics traps and create content that converts. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-measuring-success-in-content-marketing  © 2025, NinjaCat

    Rethinking AI for Smarter Marketing

    Play Episode Listen Later Feb 11, 2025 38:09


    Find out how AI is transforming marketing with expert insights from Mike Kaput, of Marketing AI Institute. Learn about AI agents, deep research tools, and practical strategies to future-proof your agency.  SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-rethinking-ai-for-smarter-marketing  © 2025, NinjaCat

    Getting Your Data AI-Ready

    Play Episode Listen Later Jan 28, 2025 34:41


    Learn how agencies can properly prepare for and thrive with AI in this interview with Ben Etherington, who brings insights on AI readiness, overcoming adoption challenges, and unlocking ROI through people, processes, and technology alignment. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-getting-your-data-ai-ready  © 2025, NinjaCat 

    Data Cleaning: Fix Dirty Data, Boost ROI

    Play Episode Listen Later Jan 14, 2025 31:39


    Join Susan Walsh, the Classification Guru, as she defines dirty data, describes how to organize and normalize it, and details the data cleaning process so you can straighten up your spreadsheets and boost ROI.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-data-cleaning-fix-dirty-data-and-boost-roi  © 2025, NinjaCat

    data boost roi cleaning classification guru
    Bridging The Gap Between Data and Human Understanding

    Play Episode Listen Later Dec 17, 2024 20:17


    Discover how top marketers bridge the gap between data and human understanding with insights on data literacy, leadership, storytelling, and a cookie-less future in this special, year-end clips episode!  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-bridging-the-gap-between-data-and-human-understanding  © 2024, NinjaCat

    Where Data Privacy Meets Marketing Performance

    Play Episode Listen Later Dec 3, 2024 45:36


    As data privacy becomes a growing public concern, Heidi Saas, a data privacy attorney and technologist, offers up a no-nonsense talk about the future of ad tech, AI, and transparency in advertising. Learn how ethical data practices and privacy-first strategies can transform marketing and build trust. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-where-data-privacy-meets-marketing-performance  © 2024, NinjaCat

    The Data-Driven Mindset: Leaning Into Numbers to Build Better Instincts

    Play Episode Listen Later Nov 19, 2024 49:22


      Discover how Brent Dykes, author and data storytelling expert, redefines the data-driven mindset. Learn why it's not about control but about building sharper instincts, fostering curiosity, and using insights to drive meaningful action in marketing and beyond. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-data-driven-mindset-leaning-into-numbers-to-build-better-instincts  © 2024, NinjaCat

    Marketing Data Literacy

    Play Episode Listen Later Nov 3, 2024 40:51


    Discover insights on data literacy in marketing, as Dale Harrison utilizes his full suite of skills and academic prowess to debunk buzzwords, tackle correlation vs. causation, and emphasize the importance of critical thinking over raw metrics for effective strategies. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-marketing-data-literacy  © 2024, NinjaCat

    Turning Data Into Actionable Stories

    Play Episode Listen Later Oct 8, 2024 56:52


    Learn how Kudzayi Chakahwata, Audiences and Technology Solutions Director at Publicis, blends mathematics and marketing to transform data into compelling, actionable stories in this insightful and informative interview. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-turning-data-into-actionable-stories  © 2024, NinjaCat

    Modern Data Leadership

    Play Episode Listen Later Sep 24, 2024 59:09


    A round-house kick of a conversation with Malcolm Hawker on the mindset shifts, customer-centric strategies, and probabilistic thinking that define modern data leadership, plus practical steps to leverage data quality and AI for strategic value. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-modern-data-leadership  © 2024, NinjaCat

    Elevating Data Anlysis in Marketing

    Play Episode Listen Later Sep 17, 2024 16:35


    Unlock expert insights from industry leaders on how marketing data analysts can sharpen their data interpretation skills, improve analytics and reporting, and drive business success. Learn practical tips on data management, attribution, customer data control, and the future of marketing in the AI era, all tailored specifically for data-driven marketers.  SHOWPAGE: www.ninjacat.io/blog/elevating-data-analysis-in-marketing  © 2024, NinjaCat

    Navigating Complexity: Balancing Intuition and Data in Marketing Strategy

    Play Episode Listen Later Sep 3, 2024 57:34


    A deep-dive interview with the brilliant JP Castlin on how to bridge complexity, uncertainty, and strategy in marketing. Learn how to balance information and intuition through a gaggle of mental and mathematical models, the impact of economic shifts on marketing strategies and product innovation, and the critical role of data management when facing uncertainty.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-navigating-complexity-balancing-intuition-and-data-in-marketing-strategy  © 2024, NinjaCat

    Essential Insights for Agency Product Teams

    Play Episode Listen Later Aug 27, 2024 13:48


    Explore crucial strategies for product and engineering teams in ad agencies with our special “clips” edition of the NinjaCat podcast. This episode dives into data integration. data-driven product strategies, the right way to integrate tech into your stack, and maintaining robust data infrastructures. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-essential-insights-for-agency-product-teams  © 2024, NinjaCat

    Harmonizing Algorithms and Audiences in SEO

    Play Episode Listen Later Aug 13, 2024 25:13


    Join us for a discussion with Lily Ray, VP of SEO Strategy and Research at Amsive, as we explore the tumultuous state of search marketing. With nearly 15 years of marketing experience and a unique background as a DJ and drummer, Lily digs into the challenges and strategies of modern SEO, from the impact of AI-generated content to adapting to algorithm updates. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-harmonizing-algorithms-and-audiences-in-seo  © 2024, NinjaCat

    Mastering Client Success in Ad Agencies

    Play Episode Listen Later Jul 30, 2024 14:25


    Dive into the essentials of client success in ad agencies in this special compilation episode. Explore effective client engagement, data storytelling, and strategic alignment as we distill the tastiest clips from our catalog especially for customer success teams looking to refine their approach and relationships.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-mastering-client-success-in-ad-agencies  © 2024, NinjaCat 

    Humanizing Marketing Strategies for Tomorrow

    Play Episode Listen Later Jul 16, 2024 33:22


    A lively discussion about the shift towards people-driven approaches in marketing, the importance of strong brands and meaningful content, and the significance of direct customer interactions and their influence on reshaping marketing strategies, with Mark A. Preston. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-humanizing-marketing-strategies-for-tomorrow © 2024, NinjaCat

    How To Escape Marketing Stagnation

    Play Episode Listen Later Jul 2, 2024 37:40


    Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today's world, and she's here today to tell us how to escape stagnation in marketing. SHOWPAGE: www.ninjacat.io/blog/how-to-escape-marketing-stagnation © 2024, NinjaCat

    Data Governance and AI

    Play Episode Listen Later Jun 18, 2024 29:43


    Explore the dynamic intersection of data governance and AI with Tiankai Feng, Data Strategy and Data Governance Lead at Thoughtworks Europe. In this insightful interview, Tiankai discusses the essentials of trustworthy data, the critical role of AI oversight, and the importance of a human-centric approach to data governance. SHOWPAGE: www.ninjacat.io/blog/data-governance-and-ai © 2024, NinjaCat

    Dialing In Brand Positioning

    Play Episode Listen Later Jun 4, 2024 39:16


    Positioning is a powerful marketing lever for brands and agencies, but pulling it off correctly can be difficult. Join Faisal Siddiqui, founder of Creative Business Company, for a masterclass on positioning, strategy, and how to find the comparative advantages of a brand to make competitive gains in the market. SHOWPAGE: www.ninjacat.io/blog/dialing-in-brand-positioning © 2024, NinjaCat

    Truth In Advertising

    Play Episode Listen Later May 21, 2024 46:28


    Truth in advertising is not an oxymoron, it's an opportunity. Join statistician and advertising consultant, Tom Rosholt, for a chat about ethical advertising, substantiating data-driven claims, and how creative marketing built on truth and transparency can create transformative success.  SHOWPAGE: www.ninjacat.io/blog/truth-in-advertising  ©2024, NinjaCat

    Content Marketing in The Age of AI

    Play Episode Listen Later May 7, 2024 36:46


    A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on search engine optimization, and the evolving landscape of digital marketing. SHOWPAGE: www.ninjacat.io/blog/content-marketing-in-the-age-of-ai  © 2024, NinjaCat

    ai content marketing rachel hernandez
    The Strategy of Client Engagement

    Play Episode Listen Later Apr 23, 2024 29:58


    A revelatory conversation with Kylie Kullack from Struck on innovative client engagement strategies, the importance of communication, data analytics for campaign tracking, and the imperative role of empathy in client relations. SHOWPAGE: www.ninjacat.io/blog/the-strategy-of-client-engagement © 2024, NinjaCat

    On B2B Strategy, AI, and All That Jazz

    Play Episode Listen Later Apr 9, 2024 69:28


    A roundhouse kick of a chat with master marketing strategist, and AI enthusiast, Colin Lewis, about B2B strategy, AI, creativity and jazz, and so much more!  SHOWPAGE: www.ninjacat.io/blog/on-b2b-strategy-ai-and-all-that-jazz  © 2024, NinjaCat

    Marketing Data Interpretation

    Play Episode Listen Later Mar 19, 2024 39:15


    Explore the complexities of marketing data interpretation with Kyle Block, head of research at Gradient Metrics, and learn about the analytical skills and intuitive sense that goes into deciphering data landscapes. SHOWPAGE: www.ninjacat.io/blog/marketing-data-interpretation  © 2024, NinjaCat

    Decoding Attribution in Advertising

    Play Episode Listen Later Mar 5, 2024 37:44


    Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat

    The NeverEnding Data Story

    Play Episode Listen Later Feb 20, 2024 60:15


    Dive into data storytelling, puppets, musicals, comedy, and master data management with the Data Whisperer himself, Scott Taylor. Learn how Scott blends decades of experience with innovative techniques to make complex data stories accessible and engaging. SHOWPAGE: www.ninjacat.io/blog/the-neverending-data-story  © 2024, NinjaCat

    The Crumbling Cookie Parties of Marketing

    Play Episode Listen Later Feb 6, 2024 31:22


    As the cookies crumble and third parties disappear, a lot of marketers are wondering what's next. Join us as we explore the tech behind cookies, learn why their deprecation might not mean disaster, and discover how to handle attribution and activation in the cookie-free era of tomorrow with U of Digital founder, Shiv Gupta. SHOWPAGE: www.ninjacat.io/blog/the-crumbling-cookie-parties-of-marketing © 2024, NinjaCat

    Who's Really Driving The Data?

    Play Episode Listen Later Jan 23, 2024 41:57


    Explore the complexities of data in marketing with Megan Thompson, data strategist and founder of Lore Data, where we discuss the indispensable role of data strategists, AI, and the human element in data management and interpretation.  SHOWPAGE: www.ninjacat.io/blog/whos-really-driving-the-data  © 2024, NinjaCat

    Data-Driven Product Innovation at CallRail

    Play Episode Listen Later Jan 9, 2024 41:45


    Discover key insights from Jason Tatum, VP of Product at CallRail, on product management and innovation in MarTech. Learn about the importance of data-driven decisions, customer-centric development, and emerging industry trends in this enlightening interview. SHOWPAGE: www.ninjacat.io/blog/data-driven-product-innovation-in-martech  © 2024, NinjaCat 

    Navigating GA4 and The New Era of Google Analytics

    Play Episode Listen Later Dec 26, 2023 40:22


    Delve into the specifics of the transition from UA to GA4 with Google Analytics guru Steve Lamar, as we focus on understanding new metrics, bridging data narratives, and communicating effectively with clients. SHOWPAGE: www.ninjacat.io/blog/navigating-ga4-and-the-new-era-of-google-analytics  © 2023, NinjaCat

    Measuring Marketing Effectiveness

    Play Episode Listen Later Dec 12, 2023 35:31


    A discussion about balancing efficiency and effectiveness, how to properly measure your brand, why marketing mix modeling is great but maybe not for everyone, and so much more with effectiveness aficionado and Recast founder, Michael Kaminsky.

    The Data Integration Imperative

    Play Episode Listen Later Nov 28, 2023 56:37


    Learn about the barriers, boundaries, and breakthroughs in data integration and management with Eric Dodds, Head of Product Marketing at Rudderstack. SHOWPAGE: www.ninjacat.io/blog/the-data-integration-imperative © 2023, NinjaCat

    Harnessing The Power of Visual Impact in Marketing

    Play Episode Listen Later Nov 14, 2023 68:32


    A grand tour of CGI in advertising, how AI and creative in the automotive marketing industry is pivoting, and tips on getting the visuals right for any campaign, with founder and CEO of The Scope, Faruk Heplevent. SHOWPAGE: www.ninjacat.io/blog/harnessing-the-power-of-visual-impact-in-marketing  © 2023, NinjaCat

    Big Data Day

    Play Episode Listen Later Oct 31, 2023 25:50


    NinjaCat is proud to announce the release of “Big Data Day,” an audio drama/musical about data management. Get ready to tap your toes and crunch some numbers with Audrey, the head of analytics, as she leads her ad agency's C-Suite and data team on a melodic journey to conquer big data and win over a major client in this audio adventure from NinjaCat. SHOWPAGE: Step Inside the Data Drama: Unveiling NinjaCat's 'Big Data Day' Musical CREDITS: Written, Scored, and Directed for Audio by Jacob Sanders CAST Narrator: Jason Fox Hal Habermann, CEO: Brian Shea Seth Heyward, Admin Assistant: Jacob Sanders Audrey, Head of Analytics: Lindsay North Lucas, Data Manager: Ethan Decker Olivia, Data Manager: Lilli Hokama Chris, CTO: Vincent Plummer Heather, Head of Client Relations: Ingrid Shea

    The Ins and Outs of Ad Ops

    Play Episode Listen Later Oct 17, 2023 57:52


    A vetted voyage through the technical hinterlands of ad ops and data management with Angelina Eng, VP of Measurement, Addressability, and Data Center at the IAB. SHOWPAGE: www.ninjacat.io/blog/the-ins-and-outs-of-ad-ops © 2023, NinjaCat

    On Brand Strategy

    Play Episode Listen Later Oct 3, 2023 66:08


    A marketing masterclass discussion about brand strategy, bad briefs, and how basic insights into behavior can lead to brilliant results with Tom Roach, VP of Brand Strategy at Jellyfish. © 2023, NinjaCat

    Bridging The Brand Alignment Gap

    Play Episode Listen Later Sep 19, 2023 32:29


    A discussion with Innerview co-founder Chris Wallace, about brand alignment and how to ensure every stakeholder, from corporate offices to sales teams, understands and conveys a unified brand message. SHOWPAGE: www.ninjacat.io/blog/bridging-the-brand-alignment-gap © 2023, NinjaCat

    Data Democratization

    Play Episode Listen Later Sep 5, 2023 32:45


    An expansive discussion with Night Shift Development CEO, Tim Tutt, about data democratization, technology, AI, and how to harness data intelligence. SHOWPAGE: www.ninjacat.io/blog/data-democratization  © 2023, NinjaCat

    Performance Marketing for Brands

    Play Episode Listen Later Aug 22, 2023 32:21


    Dive into the world of performance marketing with Bidnamic co-founder, Liam Patterson in this insightful interview where we unlock the strategies, tactics, and trends that drive digital success. SHOWPAGE: www.ninjacat.io/blog/performance-marketing-for-brands © 2023, NinjaCat

    Of Brands & Buzz: The Power of PR in Marketing

    Play Episode Listen Later Aug 8, 2023 45:50


    A conversation about PR, marketing, measuring media mentions, and how exactly to discover and distribute buzz on behalf of brands, with eReleases founder Mickie Kennedy. SHOWPAGE: www.ninjacat.io/blog/of-brands-buzz-the-power-of-pr-in-marketing © 2023, NinjaCat

    Data Storytelling in Marketing

    Play Episode Listen Later Jul 25, 2023 35:02


    A chat with Courtney Lindau, Head of Practice for Web Analytics and Business Intelligence at Nimble Gravity, about data storytelling in marketing, the power of testing and learning, and discovering the ‘why' behind metrics.  SHOWPAGE: www.ninjacat.io/blog/data-storytelling-in-marketing  © 2023, NinjaCat

    Amplify & Engage: Unleashing The Digital Marketing Mix

    Play Episode Listen Later Jul 11, 2023 31:53


    We sit down with Ice Cream Social co-founder, Ashley Cline, to talk about digital marketing strategy vs. tactics, the old school power of word of mouth, influencers, event marketing, and Idiocracy.  SHOWPAGE: www.ninjacat.io/blog/amplify-engage-unleashing-the-digital-marketing-mix  © 2023, NinjaCat

    The Good, Bad, and Ugly in Adtech

    Play Episode Listen Later Jun 27, 2023 64:27


    A fireside chat about adtech, data stacks, AI, and creativity in marketing with Myles Younger, Head of Innovation and Insights at U of Digital.  SHOWPAGE: https://www.ninjacat.io/blog/the-good-bad-and-ugly-in-adtech  © 2023, NinjaCat

    Unboxing The Marketing Data Warehouse

    Play Episode Listen Later Jun 13, 2023 32:52


    A peek at the present state of marketing data warehouses, and where it might be headed, with Head of Channel Partnerships at Hightouch, Deven Ravel. SHOWPAGE: www.ninjacat.io/blog/unboxing-the-marketing-data-warehouse © 2023, NinjaCat

    Building Better Sales & Marketing Operations

    Play Episode Listen Later May 31, 2023 37:26


    A frank and friendly conversation with Taft Love, founder of Iceberg RevOps, about data management, taxonomy, and what it takes to build better sales and marketing operations.  SHOWPAGE: www.ninjacat.io/blog/building-better-sales-marketing-operations  © 2023, NinjaCat

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