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Jessica Hische is a lettering artist and New York Times bestselling author based in Oakland, California. She specializes in typographical work for logos, film, books, and other commercial applications. Her clients include Wes Anderson, The United States Postal Service, Target, Hallmark, and Penguin Books, and her work has been featured in design and illustration annuals both in the U.S. and internationally. She's been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and an Adweek “Creative 100.” In our conversation, we discuss:• My new logo and brand!• Jessica's process for refreshing my logo/brand• Why most startups shouldn't worry about their logo/brand• The psychology behind different typography choices• Balancing creativity with business needs in logo design• Jessica's unique approach to pricing logo work• How AI is (and isn't) impacting the design world• Jessica's other creative pursuits, including children's books and art supply stores—Brought to you by:• The Enterprise Ready Conference — For B2B leaders building enterprise SaaS• OneSchema — Import CSV data 10x faster• Merge — A single API to add hundreds of integrations into your app—Find the transcript at: https://www.lennysnewsletter.com/p/seeing-like-a-designer-jessica-hische—Where to find Jessica Hische:• Threads: https://www.threads.net/@jessicahische• Instagram: https://www.instagram.com/jessicahische• Website: https://jessicahische.is—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jessica's background(01:32) The logo refresh process(09:45) When to refresh your logo(11:45) High-level overview(18:04) Approaching Lenny's brand refresh(24:25) How to see like a designer(37:53) Lenny's new logo: where we landed(44:07) Brand's role in company success(50:04) Jessica's flexible pricing strategies and collaborative design process(57:14) Balancing multiple creative projects(01:01:48) Using AI in creative work(01:05:50) Upcoming projects and final thoughts(01:08:24) Lightning round—Referenced:• Jeni's: https://jenis.com• James Edmondson on LinkedIn: https://www.linkedin.com/in/jamestedmondson/• Figma Config: https://config.figma.com/• Helvetica: https://en.wikipedia.org/wiki/Helvetica• MyFonts: https://www.myfonts.com/• Geometric sans serif fonts: https://www.myfonts.com/pages/tags/geometric%20sans%20serif-fonts• The Rise of Fractional Executives: https://www.reforge.com/blog/leveraging-fractional-executives• JH&F: https://jessicahische.shop/pages/my-oakland-store• Drawling: https://drawling.shop/• Jessica Hische's books on Amazon: https://www.amazon.com/stores/Jessica-Hische/author/B082XDN54V• Dreamforce: https://www.salesforce.com/dreamforce• Bezier handles: https://www.tella.tv/definition/bezier-handles• My First Book of Fancy Letters: https://www.amazon.com/My-First-Book-Fancy-Letters/dp/0593385012/r• The Creative Act: A Way of Being: https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886/• Inside Paragraphs: Typographic Fundamentals: https://www.amazon.com/Inside-Paragraphs-Fundamentals-Cyrus-Highsmith/dp/1616899417• Just Kids: https://www.amazon.com/Just-Kids-Patti-Smith/dp/0060936223• Robert Mapplethorpe: https://en.wikipedia.org/wiki/Robert_Mapplethorpe• The Emperor of All Maladies: A Biography of Cancer: https://www.amazon.com/Emperor-All-Maladies-Biography-Cancer/dp/1439170916/r• Severance on Prime Video: https://www.amazon.com/Severance-Toby-Stephens/dp/B001ARYGCU• Penco brown bag stand: https://penco.jp/en/products/db079/• XOXO: https://xoxofest.com/• Mariame Kaba quotes: https://www.goodreads.com/author/quotes/8156101.Mariame_Kaba—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Mary Dauterman is a writer-director. She is a Film Independent Screenwriting and Fast Track Fellow. Her debut feature, a body horror comedy called Booger, premiered at Fantasia Film Festival in 2023 and was supported by Tribeca Creators Market and Film Independent. She has written and directed projects for Adult Swim, published kids books that aren't for kids, directed some decent commercials, and co-invented a viral beach accessory, The Tortilla Towel (TM). A creative alum from Wieden + Kennedy, Droga5, and CP+B, she was recognized as an ADC Young Gun for her body of work. For more information about Mary, visit her website and go watch Booger in theaters soon! https://www.marydauterman.com/
Stefan G. Bucher designs and produces high-end books for corporate and private clients. He has designed for Sting, Whitney Houston, Jason Bentley, David Hockney, Philip Glass, Judd Apatow, and NASA's Jet Propulsion Laboratory. He is an ADC Young Gun and has won a D&AD Yellow Pencil for book design.In addition to scores of books, he has created custom letterforms for the main titles of the films "The Fall," “Immortals” and “Mirror, Mirror” for director Tarsem. His time-lapse drawings appear on the Emmy-award winning TV show “The Electric Company.” He designed the Blue Man Theater at the Monte Carlo Resort & Casino in Las Vegas, and gave life to the Saks Fifth Avenue Yeti.Bucher is a graduate of Art Center College of Design. Following stints at Wieden + Kennedy, Modernista!, and Maverick Records, he created the Daily Monster, an online drawing series and and story-telling community that spawned a book and three popular “Monster Maker” iOS apps. He is the author of seven books, including the best-selling "344 Questions—The Creative Person's Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment” which was just re-released as an expanded edition.Social media linkshttps://www.linkedin.com/in/344books/Link to websitehttps://344lovesyou.comPrimary Topic: Understanding Introversion- Stefan's definition of introversion- The challenges of being an introvert in social situations- Favorite ways to recharge as an introvertPrimary Topic: Stefan's Work as a Graphic Designer and Illustrator- Overview of Stefan's work- How Stefan has crafted his workspace to balance his energy- How Stefan has improved his career by taking a less serious approach and focusing on helping people with his workPrimary Topic: Setting Boundaries in Work and Business- Saying no to opportunities that don't align with his work style- How Stefan has crafted his business to accommodate his unique work schedule- The importance of setting clear expectations for clients and colleaguesPrimary Topic: Misconceptions in the Design Industry- Discussing the misconceptions around the design industry and the role of designers in client preferences- The shift needed in the application of energy in the design industryPrimary Topic: Stefan's Journey in the Creative Field- Stefan's early start in the design and creative industry- Balancing control over working hours throughout his careerPrimary Topic: Balancing Personal and Professional Life- The trade-offs Stefan has made in his career for personal fulfillment- The importance of support from family in pursuing a non-traditional career path
Today I'm celebrating the episode number 100
Julia Pott is an award-winning British animator / illustrator living in Los Angeles. She graduated with an MA in animation from the Royal College of Art and her films have screened at festival worldwide including Sundance and SXSW. She is the creator and executive producer of Summer Camp Island on HBO MAX. She was named one of the 25 new faces of film by Filmmaker Magazine + is an ADC Young Gun. Clients include Channel 4, Toyota, Oreo, J. Crew, Hermes, Madewell, Rachel Antonoff, MTV, Cartoon Network, Bat for Lashes + Glamour. - Biography courtesy of https://www.juliapott.com/about We apologize for the occasional audio glitches-- this recording was done through Zoom, so we thank you for your patience as we navigate panels and events during Covid times! Fusion presents this three part series to audiences in collaboration with NYU's Student Animation League, an organization for students to learn together and share their passions for all things animation. We were thrilled to be able to bring this series to life and hear from some incredible women in animation! Fusion + SAL =
Philadelphia-based illustrator Armando Veve is a Forbes 30 Under 30 list designee. He has been awarded three gold medals from the Society of Illustrators and gained international recognition when he was named an ADC Young Gun. His breath-taking and whimsical art has been commissioned by The New York Times, The New Yorker, National Geographic, the New Republic, Penguin Random House, the Poetry Foundation, Scientific American Mind, Smithsonian Magazine, Village Voice, and Mother Jones. That's just the short list. And, boy can he play the piccolo! He talks about the intersection between life, art, and music in delightful and inspiring ways. Visit Armando Veve's instagram page and the Muse Mentors website to see his artwork. Click on these links to see the artwork discussed in the podcast: New York Times Baby Heart Monitor image Truly Mango Lemonade images Rhode Island School of Design (RISD) recruitment poster Mechanical Botanical Special thanks to composer Mike Mower and Franceso Viola, whose brilliant piccolo playing graces this podcast episode.Widor, Romance for flute and piano, Karen Kevra-flute, Jeffrey Chappell-pianoSupport the show (https://www.patreon.com/user?u=42335511)
Design Your Life podcast E018 with Vince Frost in conversation with Australian artist, designer, muralist, calligrapher and illustrator Gemma O'Brien. Over the past 10 years, Gemma has taken her passion for typography and built a flourishing career around drawing letters. Her bold type, expressive calligraphy and detailed illustration can be seen in advertising campaigns, editorial publications and large-scale murals in galleries and interiors around the world. A number of her projects have received the Award of Typographic Excellence from the New York Type Directors Club. In 2015 she was recognised as an ADC Young Gun and in 2016, named one of PRINT Magazine's New Visual Artists: 15 under 30. She has collaborated with numerous global brands and publications including Apple, Tiffany&Co, Google, Adidas, Adobe, and The New York Times. Beyond her commercial work, Gemma O'Brien is a regular speaker at international conferences and also hosts hand-lettering workshops at design schools, agencies and events. In this episode, Gemma recounts her decision to quit studying Law and instead study Design, to today where she is a globally sought-after muralist and creative. She explains the value of listening to your gut and seeing the opportunity in being flexible, where she hasn't so much designed her life as much as it has designed her. Stay tuned for episode 019 featuring Founder and CEO of Binyan Studio, Andrei Dolnikov. gemmaobrien.com frostcollective.com.au See omnystudio.com/listener for privacy information.
Shane Griffin is an Irish born artist, working in all fields of visual arts. Including design, illustration, film directing, and fine art. Named an ADC Young Gun in 2012, & Print Magazine's New Visual Artist '15 Under 30' in 2015. We talk about his upbringing in Ireland, his arrival in New York, his work, how he uses light, what it means for an artist to get away with something, and his near death experience at Art Basel in Miami. THEN, we drink some beers and talk about Rogue One and the new Blade Runner trailer (*spoiler alert*). Check out FirstGenBurden.com for all the episodes Follow us @firstgenburden and Rich Tu / @rich_tu Thanks DesGin for their support --- Send in a voice message: https://anchor.fm/firstgenburden/message Support this podcast: https://anchor.fm/firstgenburden/support
Jordan Metcalf, Designer/Illustrator - Jordan Metcalf is a designer, illustrator, and artist. Having spent the first few years of his career gaining experience in everything from book design to directing animated commercials he currently runs his own studio out of a collective studio space in Woodstock specializing in custom lettering and design projects & artwork. He has done work for many international clients and agencies and has exhibited extensively within South Africa and abroad. He was named an ADC Young Gun in 2013.
Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun. As a solo act, Craig created projects for Adobe, Squarespace, Calvin Klein, Google, Nike, and host of other large brands across entertainment, fashion, media, and consumer products. Lately, he's rejoined the agency world. In this conversation, we discuss the culture clash between a large company and a solo practice, the economics behind design (large and small), and where agencies can still innovate in spite of their size. Catch up with Craig on his personal website, Words Are Pictures. Cover photo by Jonathan Pilkington. Get The Episode Download The Busy Creator Podcast, episode 99 (MP3, 47:06, 22.8 MB) Download The Busy Creator Podcast, episode 99 (OGG, 47:06, 24.9 MB) Subscribe to Get New Episodes Subscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart Sponsor Freedcamp, the finest free online project management software Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless. Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com Show Notes & Links Prescott and Craig have been pals for several years due to the NYC design scene Joaquin Cotler, a guest on The Busy Creator episode 41 and composer of the theme music Craig is ok being called a “designer & art director”; he's also directed music videos and earn other titles by action Solo practitioners are a “one-man army” due to their multiple facets The US O-1B Visa, for people, like Craig, “who possesses extraordinary ability in the sciences, arts, education, business, or athletics, or who has a demonstrated record of extraordinary achievement … and has been recognized nationally or internationally for those achievements …” How a Bill Becomes Law "Solo practice is very liberating, but brings its own problems." —Craig Ward Tweet This "When you work for someone else, you can spend almost 100% of time working on projects. For yourself, it's maybe 50%." —Prescott Perez-Fox Tweet This "When freelance work became my full-time job I suddenly had free time." —Craig Ward Tweet This Popular Lies About Graphic Design by Craig Ward on Amazon Craig's first solo show "I didn't think at all about the financial aspects of solo work." —Craig Ward Tweet This Grey advertising "Big agencies are designed to spin wheels." —Craig Ward Tweet This "If you're a creative person, you're not supposed to be good at business stuff." —Craig Ward Tweet This Intellectual Overhead vs. Property Overhead: anxiety, distraction, etc. rather than dollars "When you work solo the highs are higher, but the lows are lower." —Prescott Perez-Fox Tweet This “Make hay while the sun shines” and other farming metaphors Pentagram Eddie Opara, digitally-savvy partner at Pentagram Douglas Davis, previous guest on TBC "In so many ways it's a holiday to have a team." —Craig Ward Tweet This "At a certain point, agencies stop being creative companies and start being corporations." —Prescott Perez-Fox Tweet This Denise O'Bleness "Clients get the work they deserve." —Denise O'Bleness Tweet This Deutsch "The answers are not found in the office." —Craig Ward Tweet This "Luck is what happens when preparation meets opportunity." —Seneca Tweet This Mother, an agency which has Design and Advertising within it The Shadow Cabinet, in Parliament Skunk Works "The barrier to entry to experimenting is lower than ever." —Prescott Perez-Fox Tweet This "I worry that I'm spreading myself too thin, but I'd rather have a go than not." —Craig Ward Tweet This Extrude nodes, chamfered edges – jargon of 3D printing and modeling "We ran out of stuff to talk about … so we had a kid." —Craig Ward Tweet This "Every child is an artist. The problem is how to remain an artist once we grow up." —Pablo Picasso Tweet This "There's real beauty in an eclectic team." —Craig Ward Tweet This Officer of the Most Excellent Order of the British Empire (OBE) Craig Ward on Twitter Craig Ward on Instagram Craig Ward on Facebook Craig Ward on LinkedIn Tools Maya Techniques Use your “free” time for other long-term projects, like writing a book Keep “swiftness” in mind; build momentum at the start of projects Take on an agent to help even out the workloads Encourage your team to get out of the office and see things around the city Create a job number for excursions so you can track it; give yourself a time-budget per month Visualize your projects internally, and sketch when you have an idea in mind Habits Be a “restless creative”, always be making something Aim for one fully-fledged, start-to-finish project in your portfolio per year Allow for Unconventional Inspiration (one of The 9 Habits of Highly Creative People) Build in separation between your home and work life; force a commute and specific hours
Shane is an Irish born artist, working in all fields of visual arts. Including design, illustration, film directing, and fine art. Named an ADC Young Gun in 2012, & Print Magazine's New Visual Artist '15 Under 30' in 2015. He is currently founding partner in Creative Studio & Artist Representation Agency Sunday Afternoon based in New York City. We talk about his upbringing in Ireland, his arrival in New York, his work, how he uses light, what it means for an artist to get away with something, and his near death experience at Art Basel in Miami. THEN, we drink some beers and talk about Rogue One and the new Blade Runner trailer (*spoiler alert*).
Stefan G. Bucher is the man behind 344lovesyou.com and dailymonster.com, which has spawned a book and the popular “Monster Maker” iOS app. He is the author of five other books, including the best-selling "344 Questions—The Creative Person’s Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment." He has created designs and illustrations for David Hockney, Judd Apatow, and NASA’s Jet Propulsion Laboratory. He is an ADC Young Gun and has won a D&AD Yellow Pencil for book design, among many others. In this episode we speak with Stefan about the entrance of the Blue Man Theater which he designed for the Monte Carlo Hotel & Casino in Las Vegas.
Gemma O’Brien is an Australian artist specialising in lettering, illustration and typography. After completing a Bachelor of Design at the College of Fine Arts in Sydney, Gemma worked as an art director at Animal Logic, Fuel VFX, and Toby & Pete before deciding to fly solo as a commercial illustrator in 2012. Her typographic work takes on a variety of forms, from calligraphic brushwork, illustration and digital type, to large scale hand-painted murals. She splits her time between advertising commissions, gallery shows, speaking engagements, and hosting hand-lettering workshops around the world. Her clients include Playboy Magazine, Nike, Volcom Stone, Kirin, Heineken, QANTAS, and Diet Coke. A number of her projects have received the Award of Typographic Excellence from the New York Type Directors Club, and in 2015 she was recognised as an ADC Young Gun. Today we’ll be speaking with her about her recent installation titled MrsEaves 101: The handprinted typography of Gemma O’Brien, which was held at the Laguna College of Art & Design in Laguna Beach, California.
In a recent two-day Gestalten workshop, participants worked closely with Jessica Hische (a letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth, as she jokingly describes herself) to develop a full vector alphabet and learn about drawing type in a short amount of time. Hische has been named a Forbes Magazine "30 under 30" in art and design as well as an ADC Young Gun and one of Print Magazine's "New Visual Artists". Gestalten.tv took the chance of a very brief break during the workshop to let Jessica talk us through some of the pros and cons of the letters B/E/R/L/I/N. Her work is profiled in Hand to Type, Playful Type 2, and Precursor: The Creativity Watchlist.