Podcast appearances and mentions of deborah farone

In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage.  Fresh off the back of our International Women's Day episodes released on CMO REPRESENTS series, today, we're shining a spotlight on the crucial importance of BD coaching for women. Our guest, Deborah Farone, Founder of Farone Advisors, joins Will Eke on the Passle CMO Series Podcast to share her extensive expertise as we discuss the unique challenges women face in honing their BD skills and the transformative impact of tailored coaching programs.  Deborah and Will explore: Deborah's career journey and what led to her current role as Founder of Farone Advisors The turning point in Deborah's career when she recognized the necessity for tailored BD coaching, particularly for women The unique obstacles women encounter in honing their BD abilities, and how the current landscape reflects these challenges The impact on CMOs, BD leaders, and firms if they don't invest in BD coaching for women  Success stories of women who have transformed their BD approach as a result of coaching Recommendations for organizations seeking to enhance the BD skills of their female employees

To celebrate Women's History Month and International Women's Day 2024,  we invite you to join us as we talk with marketing and business development leaders from the world's best law and professional services firms.  This special episode of CMO Series REPRESENTS shines a light on leaders as they share their personal stories, best practices and the inspirational people who have influenced their career journeys and inspired inclusion in their firms. Join us for part one of this special series, as we uncover the transformative power of recognition and role modelling in fostering a culture of diversity and inclusion. First up, we speak with Deborah Fleming, Marketing and Business Development Director at Walker Morris, Alison Reynolds, Digital Marketing Director at Vinson & Elkins, Julie McConnell, Associate Director of Business Development for Global Industry Groups at White & Case, Liz Gooch, Chief Business Development & Marketing Officer at McDermott Will & Emery, Vicky Hanks, Head of Marketing at Blake Morgan, Lisa Azzuolo, Chief Marketing Officer, Bennett Jones, Evette Pottinger, Head of Marketing at AA Thornton, Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, Gemma Vaites, Director of Business Development and Marketing at Capsticks, Karen Snell, Chief Business Development & Marketing Officer at Kennedys, Naomi Butson, Corporate Communications Manager at Marks & Clerk, Vicky Elliott, Group Head of BD &  Marketing at Memery Crystal and Rosenblatt Law Firms, Deborah Farone, CEO of Farone Advisors, Jean-Marie Campbell, Head of Client Development at Baker McKenzie, Cynthia Howard, Chief Marketing Officer at Greenspoon Marder and Lora Wegman, Marketing Director at Thompson Coburn.    

Deborah Farone has had the unique opportunity to play a role in developing the best practices in law firm marketing by working with the most respected and demanding professionals in the world. Her advisory practice focuses on helping professional service firms and individual lawyers in the US and abroad with their marketing strategy and department creation. She is known for business development training and development and strategic planning, as well as speaking at law firm partner retreats and workshops on related topics.  Deborah is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than 60 interviews with successful law firm leaders and marketers, general counsel, and innovators in the profession. Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the United States' most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson, In her early days, she worked both in the new business department and as an account executive at Ketchum Communications, where she represented a large publicly-owned, technology-based toy company based in South San Francisco. Ms. Farone has been involved in the academic arena. She recently spoke at University of Pennsylvania's Carey Law School, Cornell Law School, and Fordham Law School, and she has served as an adjunct Assistant Professor on the faculty of New York University. While at NYU, she developed and taught several courses, including “Effective Marketing and Public Relations for Professional Service Companies” and “Marketing and Public Relations for Law Firms,” the first course of its kind offered by a major university to ensure that law firms were creating operational business development departments. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: https://www.linkedin.com/in/deborahfarone/ Order Deborah's book Best Practices in Law Firm Business Development and Marketing here: https://deborahfarone.com/best-practices/  For other resources and articles from Deborah, click here: https://linktr.ee/DeborahFarone

In this podcast, Heidrick & Struggles' Victoria Reese speaks to Deborah Farone, a strategic marketing consultant in for professional services; a former chief marketing officer of two global law firms, Cravath, Swain & Moore and Debevoise & Plimpton; and the author of Best Practices in Law Firm and Business Development and Marketing. Reese and Farone discuss the importance of building a personal brand and networking for an in-house counsel and what skill sets are most important to highlight as they do so. Farone also shares some misperceptions around in-house legal talent and what highlights the importance of having a good reputation. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

In this episode of On Record PR, Gina Rubel goes on record with Deborah Farone, founder of Farone Advisors, LLC, to discuss best practices for personal business development for lawyers and other professionals. Learn More Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and most demanding lawyers in the world. Deborah is the author of the best-selling legal marketing book, “Best Practices: Marketing and Business Development for Law Firms” (PLI 2019), a work based on more than sixty interviews with successful law firm leaders and marketers, general counsel, and innovators in the profession. Heidi K. Gardner, PhD, Distinguished Fellow, Harvard Law School's Center on the Legal Profession, has called Deborah “the leading expert in law firm marketing. Not only has she studied this complex topic from the peak of the legal profession, her research into what works and what doesn't is priceless for anyone interested in growing their business.”  The book is carried by bookstores of the United States' highest ranked law schools, including Harvard, Yale and Columbia. Over the past two decades, Deborah has carved out a niche by distinguishing herself as the chief marketing officer of two of the world's most prestigious law firms, Cravath Swaine & Moore LLP and Debevoise & Plimpton LLP. Prior to diving into the legal marketing profession, she honed her business development and communications skills by working at the global management consulting firm Towers Perrin, now Willis Towers Watson. In her early days, she worked both in the new business department and as an account executive at Ketchum Communications. Deborah has been involved in the corporate and academic arena. She recently spoke at McKinsey & Company's legal department and, on the academic side, at the University of Pennsylvania's Carey Law School, Cornell Law School and Fordham Law School. She has served as an adjunct Assistant Professor on the faculty of New York University.

Random Acts of Marketing with Law Firm Marketing Legend Deborah Farone of Farone Advisors and Host Richard Levick of LEVICK: For more than 20 years, Deborah Farone has been a leading light in law firm marketing, having been the Chief Marketing Officer of two of the country's most successful law firms, Cravath and Debevoise. She shares best practices and how she overcame the traditional resistance of lawyers to the marketing efforts that would support their business development. She is the author of Best Practices in Law Firm Business Development and Marketing and discusses how most lawyers engage, at best, in “random acts of marketing” when they should be putting a system in place and practicing it like daily exercise. She addresses the unique marketing and business development needs of litigators, the future of law firms, the differences among legal markets around the world, the impact of the war in the Ukraine and more. Deborah is fond of quoting Margaret Mead, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” To received Deborah's Current Client Diagnostic, contact her at deborah@faroneadvisors.com.

Lisa Leong — a corporate lawyer, broadcaster, business developer, and consultant — shares her advice on how to truly connect with people. Learn more about the importance of using empathy to drive successful conversations, and discover how to get to the heart of an issue through a process Leong calls “empathy interviewing.” Leong reveals firsthand how empathy and connection are so vital to satisfying business goals and achieving success. She takes Lavinia Calvert and Deborah Farone through a fun exercise to illustrate this idea, and shares how she first learned to use empathy as a radio host and later as a student at the Australian Television and Radio School.    Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield

Natalie Loeb, founder and CEO of Loeb Leadership Development, explains how combining various methods of remote and virtual learning can help make incredible inroads when training managers and leaders. Listen to this week's episode of the Strategy Sphere podcast to hear Loeb share advice with hosts Lavinia Calvert and Deborah Farone on managing remote teams, creating diverse and inclusive workforces, and using business tools to help diagnose and solve management issues. Loeb also points out that the most important element when creating change is to have authentic, involved commitment from leaders. She describes the essential elements for  professional services firms that want to create a culture that helps build leaders and continuously reinforces a diverse workforce. Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield

“Innovation isn't about disrupting everything and turning the world on its head; Innovation can be a tiny adjustment in the way you operate,” says Jennifer Leonard, Chief Innovation Officer and Executive Director of the Future of the Profession Initiative at the University of Pennsylvania Carey Law School. In the inaugural episode of Strategy Sphere, Lavinia Calvert and Deborah Farone speak with Leonard, addressing how to focus on end users and how — using the tools of radical collaboration — each of us can uncover unexpected solutions to age-old problems. Hosts: Lavinia Calvert & Deborah Farone Co-Producers: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield

Legal business development and marketing experts Deborah Farone and Stefanie Marrone talk with Chris and Kurt about the strategies and tactics they leverage to help law firms, individual attorneys and practitioners build thriving practices. From increasing revenues, to expanding networks, to improving the quality of client relationships, Deborah and Stefanie offer advice and experience on the simple things that can make a big difference in business development outcomes.  Please note: CLE and CPE credit are not offered for listening to this podcast, and the views and opinions expressed within represent those of the speakers and not necessarily those of PLI.

Law firm marketing guru Deborah Farone discusses the unique challenges COVID 19 presents for law firms as they navigate the tricky terrain of generating new business while ensuring the financial health of their own firms. Deborah discusses: 1. Firm responses to COVID that are well-received by clients 2. How firms can more creatively use timekeepers lacking billable work 3. A strategic approach for firms to take with respect to immediate survival and the development of practice areas that might emerge after the pandemic subsides

Business development isn’t exactly a part of the typical law school curriculum. Yet, it is a key skill for senior lawyers and “rainmakers.” In today’s episode, we speak to Deborah Farone, author of “Best Practices in Law Firm Business Development and Marketing” and the former Chief Marketing Officer at both Cravath, Swaine & Moore and Debevoise & Plimpton. We discuss topics including: what law firm business development and marketing teams actually do, what makes a great rainmaker, and what are some of the skills we can be building now as law students. The HALB Leadership Podcast is presented by the Harvard Association for Law and Business (HALB) and hosted by Genevieve Antono. Please follow us on Instagram (@HALBLeadership) and, if you’re listening on Apple Podcasts, please leave us a comment review! We want to hear your feedback. The cost of producing Season One of HALB Leadership Podcast has been generously sponsored by international law firm, Simpson Thacher & Bartlett LLP. Simpson Thacher has no influence or control over the content of this podcast. Each speaker’s (including each host and guest speaker’s) opinions are their own, and do not necessarily reflect those of our sponsor, wider HALB organization, or Harvard Law School.

Tune in to hear them discuss: Deborah's strategies for improving engagement in practice planning How technology has impacted the way we approach and execute our business plans Important steps you can take to be a successful marketer for your firm in a rapidly changing landscape

Be warned- the Crème Brûlée Latte Shop is preparing to steal your clients. Un-Billable Hour host Christopher Anderson is joined by Deborah Farone to discuss how smaller law firms and legal process outsourcing providers are well positioned to eat the lunch of larger, less nimble firms. They also cover a wide range of subjects including key changes in the industry facing small and midsize practices, the shocking lack of strategy in a large number of firms, and when it’s appropriate to bring on a Chief Marketing Officer. Deborah Farone is the owner of Farone Advisors LLC. Special thanks to our sponsors, Answer1, Solo Practice University, Scorpion, and Lawclerk.

Deborah Farone has had the unique opportunity to play a role in developing the best practices in professional services marketing by working with the most respected and demanding professionals in the world. Over the past two decades, Ms. Farone has carved out a niche by distinguishing herself as the chief marketing officer of two of the country’s most successful law firms and the founder of both firms' business development and communications departments. But before entering into the legal marketing profession, she sharpened her communications and business development skills by working at a global management consulting firm. When she applied for her first position out of college, she didn’t take no for an answer when applying to the PR firm she had her eye set on for her first job. After receiving numerous letters stating the firm was not hiring, the third letter she submitted to the firm along with a press kit demonstrating her experience did the trick. She was hired as a coordinator in the firm’s new business department. Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact. Deborah's new book uncovers the best practices in the wide arena of legal marketing. --- Support this podcast: https://anchor.fm/freeman-means-business/support

We talk about law firm culture and then interview CMO, published author, and legal marketing superstar Deborah Farone, to find out how successful law firm leaders are creating and developing firm cultures to encourage business development. NEWS - http://bit.ly/2GEdEGH  GUEST - http://bit.ly/DeborahFarone  © 2019 Consultwebs

What separates a successful communications strategy from a forgettable one? Who should law firms have in mind when they craft their messaging? How can struggling partners win and keep clients? On this Legal Speak episode, Deborah Farone, the former chief marketing officer at Cravath, Swaine & Moore, shares lessons from her career in law firm marketing and describes what she learned by interviewing law firm leaders and innovators for a new book, Best Practices in Law Firm Business Development and Marketing. Legal Speak is brought to you by Econ One, offering economic expertise, consulting and dispute resolution, and data analytics.

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of "Best Practices in Law Firm Business Development and Marketing" (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. We discussed the genesis of "Best Practices in Law firm Business Development and Marketing," the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of "Best Practices in Law Firm Business Development and Marketing" (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. We discussed the genesis of "Best Practices in Law firm Business Development and Marketing," the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of "Best Practices in Law Firm Business Development and Marketing" (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. We discussed the genesis of "Best Practices in Law firm Business Development and Marketing," the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of "Best Practices in Law Firm Business Development and Marketing" (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. We discussed the genesis of "Best Practices in Law firm Business Development and Marketing," the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

I spoke with Deborah Farone, a law firm marketing advisor who served as the Chief Marketing Officer for Cravath, Swaine & Moore and Debevoise & Plimpton. She is the author of "Best Practices in Law Firm Business Development and Marketing" (Practising Law Institute, 2019), which is based on more than 60 interviews with leading law firm leaders and marketers, general counsel, and innovators in the profession. We discussed the genesis of "Best Practices in Law firm Business Development and Marketing," the interesting discussions in the book, the legal industry changes that law firm leaders and marketers need to address, how they are incorporating innovation, their strategic and practice planning mistakes, and how law firms can create a distinct brand in the current competitive climate.

Jennifer Scalzi is the Founder and CEO of Calibrate Legal, Inc. and has spent the last 17 years inside of, and as a consultant to, law firms. As Calibrate Legal's CEO, she utilizes that industry insight to develop modern services that prepare today's law firms for tomorrow's legal marketplace. Sophisticated talent plays a large role in that strategy, and Jennifer specializes in helping her clients find the best path forward when seeking to hire impact players in marketing, business development and communications roles.             In the past decade of providing placement and strategy services to law firms, she has achieved prominence as a business partner who truly understands the landscape of the current and future legal industry. Her insider knowledge — gained from six years in professional development and lawyer recruitment at a prominent Am Law 100 firm and as a leader in the Legal Marketing Association (LMA) — gives her a competitive advantage that saves her clients time and energy.    She looks to her vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies to inform her perspective on the business world at large. Jennifer's expertise is international in scope and she has successfully placed candidates on three continents. She runs global searches for her clients and regularly travels throughout the country, and on occasion overseas, for the sole purpose of assessing candidates.   A featured speaker and published author on topics of professional and career development, Jennifer has contributed to the following, among others:   Jennifer's networking expertise was profiled as a case study in J. Kelly Hoey's book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World. She also contributed a ‘think piece' titled “Reforming the CMO Search to Target Turnover” for Deborah Farone's newly published book Best Practices in Law firm Business Development and Marketing. Additionally, Jennifer is a Sustaining Fellow of the College of Law Practice Management, which recognizes distinguished law practice management professionals.   Jennifer holds a B.A. from Baylor University and resides in the Austin, TX.    www.calibrate-legal.com

In this podcast, Deborah Farone, the former CMO of two law firms Cravath, Swaine & Moore and Debevoise & Plimpton, discusses her journey of leaving her firm and writing her own novel.   View full show notes here.