Podcasts about duena blomstrom

Duena Blomstrom is a renowned fintech thought leader who got tired of seeing the same problems in the workplace and decided to go out and try to solve them. Duena took on banking culture with "Emotional Banking" before moving onto wider organisational change with "People Before Tech". We spoke about some of the common problems faced within organisations, how to try to solve them, and some of the reasons why companies resist those solutions. Episode highlights:   1. Santa Claus is not going to come and "puke a generative culture on your enterprise" There are no magic bullets to organisational transformation, but it's also simpler than it sounds. You need to take a number of smaller, measurable steps that move the needle. And teams have a lot more power to affect change than they think - they don't need to await permission. 2. We're not fixing it because we get in our own way We let the status quo persist because we don't challenge ourselves, and think this is just the way business works. There's too much fear in the workplace and it's holding us back. 3. Impression Management is a big problem at work People are afraid of looking incompetent, intrusive or troublesome at work. This is natural, but it limits us in the workplace. Start noticing when you exhibit these behaviours, and they'll start to go away automatically. It's important to speak up. 4. All companies have some level of Human Debt As with tech debt, all companies accrue Human Debt as they grow. Human Debt is the result of all the abandoned initiatives and missed opportunities to affect change. It adds up and the interest repayments can start to cripple you. 5. You don't need to pay all the Human Debt off at once Some bad behaviours will eventually naturally expire. As a society, we've gotten better at standing up for what's right (although there's still plenty of work to do). But, ultimately, you should pay the most burdensome Human Debt off first. Buy "People Before Tech" "Built upon fascinating research and an international array of case studies, People Before Tech is an incisive examination of how organizations through their digital transformations become stranded with unoptimised teams and disenfranchised employees. Duena highlights that it is vital not just to implement technology, but also to integrate it into the existing organizational culture and structure, before providing practical guidance and advice on how business leaders and HR professionals can heighten efficiency and effectiveness of workplace teams through collaborative and innovative initiatives." Check it out on Amazon. Contact Duena You can connect with Duena on LinkedIn or on her website DuenaBlomstrom.com, where you can find links to all her various endeavours!

Trac Bannon: To be honest, I don't remember when or how I was introduced to Duena Blomstrom. I do know that throughout the lockdowns, we began randomly hopping on calls together and chatting. It really helped us navigate the seeming melees that embrace the globe during the lockdowns. We are constantly finding strong deep topics that focus on humans. We've debated gender affirming care, child rearing, and the joys of having a partner. And if I can be totally honest, I'd consider her a friend and a crush. That's right, a crush. This is not a romantic crush. This is when you connect with someone's message and their ways of expressing themselves. Hang on and you'll understand why.One of the topics Duena and I come back to again and again is the idea of cognitive overload and human debt. Human debt is the kissing cousin of technical debt. Tech debt accrues Based on the decisions we make and possibly shortcuts we take that we will need to address or fix over time. As we make decisions, debt accumulates just like financial debt. The longer you wait to pay down the debt, generally, the bigger the debt grows and the greater the effort needed to fix it. Human debt follows the same pattern. Human debt accrues when people's issues are not addressed and needs not met. When you ignore people's needs, human debts accrue at the team level, and even at the enterprise. Teams can be empowered to reduce their human debt by learning to measure and improve their behaviors to become happier, to feel a sense of psychological safety and to experience high performing dynamics. I can talk to Duena about the human element of the technical world and she just gets it. She's also wildly independent and authentic. When we got together to record her episode of Real Technologists, she showed up in beautiful colors, perfectly applied vibrant makeup, nifty earrings, and vaping... all this to record audio. Duena Blomstrom: If I were to puff on this... Will you hear it and destroy your audio? Trac Bannon: There's raw authenticity for you. She was savvy enough to ask if the mics and recording equipment would pick up the sound of her vaping... Of course Bob, our recording engineer, popped on screen and told her to hit the vape and he would check the sound levels. Duena was cleared to vape and be her normal self. It was midday US and Duena dialed in from her office in the UK. Duena Blomstrom: I'm just tired, babe. I've been awake since 5:00 AM.

Modern ways of working require significant engagement from everyone involved to ensure the right things are getting done and the right time and the levels of creativity are sustained for innovation.  How do we get the balance right?Dave, Sjoukje & Rob are joined by Duena Blomstrom, CEO of PeopleNotTech, author and influencer to discuss what drives a teams performance is it process, technology, method, or does it come down to things that are actually far more human?  The team discuss why Psychological Safety remains a critical element in driving outcomes from modern teams and get an insight into Duenas thinking on "Human Debt". Finally, the team discuss the other elements that make up modern high performing teams.TLDR:00:38 Intros00:52 Cloud conversation with Duena Blomstrom27:00 What makes up High Performing Teams31:30 I just want to sleep 'till 05:30!Further Reading:Google Paper: https://rework.withgoogle.com/print/guides/5721312655835136/Book: People Before Tech  https://amzn.eu/d/aE2t0DXDuenas new book is out later this year

On this episode of the Humans of DevOps, Jason Baum is joined by Duena Blomstrom (@DuenaBlomstrom) co-founder, CPO, and CEO of People Not Tech and the author of People Before Tech.

We've got some sad news to share this week, Dave is leaving the pod! So to see him off in style, we've put together two very special final episodes - bringing back a few beloved guests, welcoming Dan Dan Producer Man back behind the mic, and having a look back at some industry trends and pod highlights throughout our time together. In Dave's penultimate episode, the team are initially joined by Nelson Wootton, CEO of SaaScada, to discuss his experience in the industry and SaaScada's cloud journey over the last few years - namely, how the conversation around cloud adoption has shifted from "what if we?" to "how can we?". We then welcome back two longstanding friends of the show for a second deep dive, Duena Blomstrom, CEO of People Not Tech, and Alastair Kidd, a Systemic Leadership Coach. Together the group reflect on how leadership styles and ways of working have evolved and shifted over the last few years, leaning in on psychological safety and the importance of focus on people throughout a transformation.

Who likes working in an environment where there's a constant fear of repercussions when voicing an unpopular opinion? Or where someone else steals your glory? No one, right? It's way more important to feel safe and comfortable speaking up when something is not right. An environment where it's okay to fail and learn.CEO, serial entrepreneur, Forbes contributor, and public speaker Duena Blomstrom joins Sander Dur to discuss psychological safety and a term that she calls Human Debt and what the impact is on the workspace.  What you'll discover in this show:-        Psychological safety goes beyond Scrum Teams -        For people to step up and create great teamwork, empowerment is required -        Too often discussions on psychological safety are skipped within organizations  Speakers: Duena Blomstrom Author, Keynote Speaker, Founder, CPO Duena is the author of the book “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is a serial entrepreneur and intrapreneur, a mentor for start-ups, a LinkedIn Top Voice, named an industry influencer in most lists, a Forbes contributor, a blogger with cutting-edge, unconventional and unapologetic opinion style, an international keynote speaker at industry events, the inventor of the EmotionalBanking™ and MoneyMoments concepts and the Co-Founder and CEO of PeopleNotTech Ltd – a software solution provider revolutionizing the organizations of companies that need to use technology and new ways of work focused on the concept of Psychological Safety in high performing teams.Contact Duena:www.duenablomstrom.comwww.peoplenottech.com Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it's healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. Masteringagility.org https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/ Additional resources:   Support the show

Today's guest is Duena Blomstrom. With a background in Psychology as well as Technology, Duena is on a crusade to see lasting change in our VUCA world, to help companies avail themselves of Agile and the new ways of work while eradicating their HumanDebtTM. An international keynote speaker, influencer, blogger and author of “Emotional Banking” and “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”, Duena is also the Co-Founder and CEO of PeopleNotTech -a company designing a revolutionary team performance enhancing work-tool - the world's first solution to check and increase Psychological Safety for teams. Connect with Duena! LinkedIn: linkedin.com/in/duenablomstrom Websites: www.peoplenottech.com, www.duenablomstrom.com, www.psychologicalsafety.works Twitter: DuenaBlomstrom Email: me@duenablomstrom.com For more Rhys Thomas: www.truselfcoaching.com For more Teresa Quinlan: www.iqeqtq.com

Today we're going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to both the individuals within the organization, as well as the success of the organization as a whole. To help me discuss this topic, I'd like to welcome Duena Blomstrom, Co-Founder and CEO, People Not Tech and author of the book “People Before Tech” to her second time on this show. Duena - welcome back to the show!

Today we're going to talk about the gap between leadership, HR, and DevOps in many organizations, and how aligning them can bring better results to both the individuals within the organization, as well as the success of the organization as a whole. To help me discuss this topic, I'd like to welcome Duena Blomstrom, Co-Founder and CEO, People Not Tech and author of the book “People Before Tech” to her second time on this show. Duena - welcome back to the show!

Let's talk about debt. Not financial debt. Not technical debt. But human debt — “the equivalent to Technical Debt but for people”, according to Duena Blomstrom, author of the latest book, “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. As the saying goes, people are your greatest asset. For any digital transformation projects to succeed, beyond the tech stack, merely having smart people on the team isn't sufficient; we also need to take care of them. They need to feel motivated, valued, and respected. In this episode of One Vision, Theo and Bradley chat with Duena about her latest book and the importance of doing the people work.

Let's talk about debt. Not financial debt. Not technical debt. But human debt — “the equivalent to Technical Debt but for people”, according to Duena Blomstrom, author of the latest book, “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. As the saying goes, people are your greatest asset. For any digital transformation projects to succeed, beyond the tech stack, merely having smart people on the team isn't sufficient; we also need to take care of them. They need to feel motivated, valued, and respected. In this episode of One Vision, Theo and Bradley chat with Duena about her latest book and the importance of doing the people work. See acast.com/privacy for privacy and opt-out information.

Let's talk about debt. Not financial debt. Not technical debt. But human debt — “the equivalent to Technical Debt but for people”, according to Duena Blomstrom, author of the latest book, “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. As the saying goes, people are your greatest asset. For any digital transformation projects to succeed, beyond the tech stack, merely having smart people on the team isn't sufficient; we also need to take care of them. They need to feel motivated, valued, and respected. In this episode of One Vision, Theo and Bradley chat with Duena about her latest book and the importance of doing the people work. See acast.com/privacy for privacy and opt-out information.

Duena is the author of “Emotional Banking” and “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. She is a doer, an entrepreneur, an industry influencer, a blogger with a cutting-edge opinion style, a writer for Forbes, an international keynote speaker and the creator of the Emotional Banking™ and Human Debt™ concepts. Duena is the Co-Founder and CEO of PeopleNotTech - a company designing a revolutionary team software solution measuring and increasing Psychological Safety for high performing teams. In this episode, Aoife and Duena dive into the hot topic of workplace Psychological Safety and discuss effective team dynamics. Duena also shares her drive for making teams and humans happier at work by increasing psychological safety and reducing human debt. Main points covered throughout the episode include: - An introduction to Duena Blomstrom and her professional background. - The concept of human debt. - The impacts of not speaking up and being heard. - Toxicity in the Workplace. - How performance and productivity are essential. - Understanding and establishing workplace wellbeing. - Organisational permission and support. - A look at Psychological Safety on an individual basis and team basis. - The power of positive team dynamics. - The importance of building safety & trust in the workplace. - How superheroes can arise from any level within an organisation and make a significant change. - What makes Duena Happier at Work. Over the past 20 years, Duena has worked with multiple large organisations, be it to assist them in their digital strategy or to help them transform. With a background in Psychology and Business, Duena is on a crusade to see lasting change in this VUCA world, to assist companies avail themselves of Agile and the new ways of work and bring humanity back to the workplace. Connect with Duena Blomstrom: http://www.duenablomstrom.com/ http://www.duenablomstrom.com/books/ http://www.linkedin.com/in/duenablomstrom http://www.twitter.com/duenablomstrom http://www.peoplenottech.com/ Connect with Happier at Work host Aoife O'Brien: http://www.happieratwork.ie http://www.linkedin.com/in/aoifemobrien http://www.twitter.com/HappierAtWorkHQ http://www.instagram.com/happieratwork.ie http://www.facebook.com/groups/happieratworkpodcast Resources: http://www.forbes.com/sites/duenablomstrom

Duena Blomstrom returns to the show to speak about her new book: People Before Tech which focuses on the importance of psychological safety and teamwork in the digital age. Duena discusses the concept of 'human debt' and the impact it is having on digital businesses. She also explains why psychological safety is essential for high-performing, agile teams.

In this interview, Amir and Duena talk about her background working in fintech. As well as the definitions to her concepts of human debt and agile teams. There is also a conversation about the spark behind her book and the process of researching for it. They then get to Duena's thoughts on the future of work after the COVID-19 pandemic especially the banking industry. Duena is the author of “Emotional Banking” and “People Before Tech: The Importance of Psychological Safety and Teamwork in the Digital Age”. She is a doer, an entrepreneur, an industry influencer, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker and the creator of the Emotional Banking™ and Human Debt™ concepts. Over the past 20 years, Duena has worked with multiple large organizations be it to assist them in their digital strategy or to help them transform. Amir Najib is a Student journalist from Coventry University currently interning at Irish Tech News, his main interests are in sports, entertainment and cryptocurrency. He hopes to one day work in the journalism industry where he is doing multimedia on the subjects he enjoys. Twitter - @4mirN9

Duena Blomstrom is Co-Founder and CEO of PeopleNotTech, a company that brings back focus on people from tech. Psychological health and safety is a key indicator of high performing organizations. Especially in the age of the hybrid workforce, companies need to pay attention to the psychological aspects of their employees. Blomstrom will be delivering sessions at the upcoming DevOps Enterprise Summit to cover these topics. We sat down with her to not only get a preview of her presentation at the summit but also learned the importance of psychological health and safety of employees.

An amazing conversation with Duena Blomstrom who is an "Agile Anthropologist" and a unique thought leader - a class on her own really - in the Agile and Psychological Safety space. Duena and I cover a lot of topics, and this is the first where I am including time stamps in the show notes. See below for more: 02:30 - Duena outlines her journey, including writing her book and starting her own business 08:43 - Developing culture and if employee and customer experience shoud be a discipline vs. a leadership topic 11:55 - Why the speed of Agile makes it difficult to include CX, and why you need to make the space for EX and CX 16:55 - How Agile leaders are creating the space for EX & CX and are focusing on psychological safety with intent and building this into the Agile process 19:25 - Duena outlines the building blocks of psychological safety 26:20 - Duena and I talk about the genesis for getting her on the show, and her perspective on why CX & Agile are the same discipline 31:25 - Why bringing Agile, CX and EX together isn't easy and the reason we have so much "Human Debt" 33:40 - Why some Agile teams don't have OKRs, or ones that are meaningful, leading to failure 38:15 - Hear about where Duena gets her inspiration from 39:53 - If you want to find out more about Duena and her company, skip to this part of the show!

Today we're going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them. To help me discuss this topic, I'd like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. PeopleNotTech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams.

Today we're going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them. To help me discuss this topic, I'd like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. PeopleNotTech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams.

In this episode, Jez and Dave are joined by James Dunn (Cloud Adoption Business Line Lead, Cloudreach) and Duena Blomstrom to discuss the current trends in enterprise cloud adoption. What percentage of enterprise workloads are in the cloud? Why are enterprises adopting cloud and what challenges are they facing? What role does Hybrid-Cloud have to play? The team also discuss marketing buzzwords and why they need to die! (#transformation)

The idea of encouraging psychological safety in teams is becoming increasingly common, especially in organizations that are trying to adopt more agile working practices. To many, the concept is viewed as another 'wellbeing' buzzword, keeping teams 'cozy' rather than 'competitive'. In this episode of Cloudbusting, Duena Blomstrom joins Jeremy and Dave to argue that the two are not mutually exclusive, and how encouraging PS in your team is actually key to creating an environment in which your people can thrive.

How do you work through and simplify large and complex business processes, whilst keeping everyone in your organisation on the same page? In this episode, the team is joined by Chris Green and Craig Willis from Skore Labs, an online process discovery, insights, and improvement software platform. They discuss why it is important to put people at the centre of change and how live workshops, that deliver instant insights, can help align an entire room full of people to work towards a common goal The episode also sees Duena Blomstrom, CEO of People not Tech, return to the show as our guest co-host.  00:00 - Introductions 02:40 - News - Banks' Inevitable Race To The Cloud by Ron Shevlin on Forbes 09:18 - Cloudy Cliffhanger Question 12:00 - Deep Dive - Process discovery and human experience 12:15 - What is Skore? 13:30 - What is the status quo? 17:10 - How does Skore help map complex processes? 20:40 - Can the tool map empathy and human emotion? Can it map friction? 21:46 -  Does it pave the way for automation? What is Robotic Process Automation (RPA)? How can it help? 25:20 - What is the difference between AI and RPA? 26:00 - What are the benefits of RPA? Speeding up discovery and analysis 28:30 - What is next for Skore? 29:25 - Conversations about processes help change the culture 33:01 - Top tips for modern process mapping 34:50 - Cloudy Cliffhanger Answer 37:24 - Ten Second Recommendations

Duena Blomstrom returns to the Cloudbusting hot seat to discuss the importance of flexibility when trying to manage agile transformation. Change is hard, especially when the culture you are trying to introduce clashes with the status quo. Adopting an agile mindset is seen by many as a vital part of the cloud transformation journey. If you want to reap the rewards you are going to have to wade into the uncomfortable territory of change and get good at the ‘fluffy’ side of leadership.   Extra Reading: Change leader, change thyself (McKinsey Quarterly) Agile isn’t comfortable (Duena Blomstrom)   00:00 - Introductions 04:17 - News - What is Cloudwashing? - CIO.com 09:46 - Cloudy Cliffhanger Question 12:52 - Deep Dive - Staying flexible to be agile 14:10 - Agile is difficult - how do you transform?  18:10 - How does flexibility clash with our traditional, sequential view of planning? 20:00 - Get comfortable with being uncomfortable - never stop learning 21:42 - Is this ‘unprofessional’? - The hazards of ‘impression management’ 26:30 - Adapt or die - Get good at the fluffy stuff  31:20 - Top tips for managing cultural change 33:43 - Cloudy Cliffhanger Answer 38:03 - Ten Second Recommendations

This week, Jez and Dave are joined by Duena Blomstrom, Co-Founder & CEO PeopleNotTech, to discuss the benefits of viewing ‘agile’ as a state of mind. The team discusses why technology transformations also require mindset transformations to be successful. They also dig into the concept of ‘psychological safety’ and why emotionally intelligent leadership is paramount to introducing agile. This episode also includes our first guest rider, a revelation about the origins of the ‘Cloudbusting’ name and a revealing chat about our favourite cheeses. For more information check out: www.psychologicalsafety.works and www.developerinsight.works. Also head to Duena’s website: duenablomstrom.com   00:00 - Introductions 01:08 - Our first guest rider... 04:15 -  News - Strategies for Transitioning to a Digital World 10:57 - Cloudy Cliffhanger Question 14:57 - Listener Question - Part One 16:00 - Deep Dive - How do you connect agile with people? 18:07 - What captured your imagination about agile? 19:34 - Is agile a state of mind? 24:00 - Is agile inevitable? 26:00 - Can agile scale to large enterprises? 30:05 - What does agile mean to you? 32:45 - Why does education not support creativity and collaboration? 34:15 - Are you agile in your personal life? 35:50 - Are soft skills hard? 37:20 - How can leadership introduce agile? 40:10 - What do you mean by psychological safety? 47:40 - Why is psychological safety a necessity for leaders? 50:35 - Summary - Everyone should become agile 51:35 - Listener Question - Part Two 53:39 - Cloudy Cliffhanger Answer 56:56 - Ten Second Recommendations

In this episode, Jez and Dave are joined by Cloud Consultant, John Clarke, to discuss the differences between operating in a data centre and operating in the cloud. We dive deeper into the topic of Cloud Ops/DevOps and ask the questions: Do you really need to insource cloud skills? How do you get from a skateboard to car? Is it all just a big pie? Stick around for a particularly awful Ten Second Recommendation from Dave and a late night apology from Jez. 0:00 - Introductions 2:53 -  News - ‘Agile. It's Not Business, It’s Personal’, Forbes, Duena Blomstrom, CEO peoplenottech 11:00 - Cloudy Cliffhanger Question - DevOps Adoption 14:15 - Deep Dive - Is cloud just another data centre? 14:50 - What are managed services? 15:19 - What are the key differences between running in the cloud and a data centre? 19:24 - Improved performance and availability management - CorOps 21:39 - Security as code - SecOps 22:30 - Optimise costs - Fin Ops 25:07 - Is there a competitive advantage in re-insourcing cloud engineering? What are the benefits of outsourcing? 27:10 - Summary 31:17 - Cloudy Cliffhanger Answer 34:26 - A contentious Googlewhack (and the invention of a brand new word) 35:31 - Ten Second Recommendations 38:45 - A late night apology from Jez

Today's topic is corporate culture: what works, what doesn't, what needs to change and how. We're joined by three extremely qualified guests to dig into this hairy topic. Duena Blomstrom is the author of Emotional Banking, a book looking at culture in banking specifically. Sharon O'Dea is the former Head of Digital Communications at Standard Chartered and current communications strategy consultant. Alessandro Hatami is the former Group Digital Director at Lloyds Bank and currently advises Tier 1 banks on digital solutions.   This conversation was a bit experimental, in terms of both format and subject. Let us know what you think of the group discussion.   I'm not sure we reached a conclusion, per se, dealing with a topic as broad as culture, but I think we surfaced some interesting considerations. What did we miss? Let us know on Twitter @rebankpodcast or in the comments section of the episode page at www.bankingthefuture.com/culture.   Thank you very much for joining us today. Please welcome, Duena Blomstrom, Sharon O'Dea and Alessandro Hatami.

Today, we’re discussing the ins and outs of writing your first book, with Duena Blomstrom, someone I’ve known for a few years in the world of financial technology and banking. Duena’s first book is coming out in April 2018, so I thought it would be a good time to catch up for a chat, to find out what went through her head (other than a few thousand words). We hooked up on Skype, had a great conversation and we came out with a few nuggets of insight and wisdom that I hope you’ll find useful. Music is by Bensound, a track called Jazzy Frenchy.

Two Queens of Fintech, Duena Blomstrom and Liz Lumley, join us today for an insightful conversation about bank-fintech collaboration, plus an exclusive announcement from Duena. Duena headed sales for Meniga, a successful Icelandic fintech startup, from 2010-2015. Duena has been investing in and advising fintech startups since then, especially on commercial and go-to-market strategies. Liz ran StartupBootcamp Fintech's 2015 London program and then led ecosystem development for the accelerator. She is currently Managing Director for Thought Leadership at Rainmaking, one of the parent companies of StartupBootcamp. If you like today's show, reach out. Tweet at us @rebankpodcast or at me, your host, @will_beeson. Connect with us via Twitter, Facebook, LinkedIn or our website www.bankingthefuture.com. To find out more about Duena's exciting new endeavor, visit www.finwinners.com.

Duena Blomstrom is an independent digital banking consultant, entrepreneur, VC, speaker and, in her words, "uncomfortably opinionated blogger." For the past 18 years, Duena has worked across Telco and Finance on strategy and consulting for sales and marketing, including a 5-year stint as Head of Sales and Marketing for Meniga. During her time at Meniga, the company went from being a tiny Icelandic start-up to a market leader in customer engagement. Duena works at the intersection of technology and behavioral science. She's passionate about helping banks transition from thinking product set to thinking customer needs. She's a regular guest on blogs and podcasts including Breaking Banks, and we're lucky to have her with us today.