Podcasts about gradient msp

The FBI successfully hacked approximately 4,200 computers across the U.S. to eliminate the PlugX malware, which has been a tool for state-sponsored hackers in China since 2012. This operation, conducted in collaboration with French law enforcement, marks a proactive approach to combating cyber threats and underscores the importance of government intervention in mitigating advanced persistent threats.Sobel also discusses the ongoing struggles of the LockBit cybercriminal organization following a major takedown last year. The U.S. Justice Department's efforts to dismantle LockBit's infrastructure have left the group reeling, with a significant reduction in their operational capacity. This case serves as a powerful example of how coordinated law enforcement actions can disrupt ransomware-as-a-service operations, providing IT providers with a narrative to educate clients on effective ransomware defense strategies.The episode further explores the dual pressures faced by Chief Information Security Officers (CISOs) regarding the adoption of generative artificial intelligence (AI). While a majority of C-suite executives recognize the potential benefits of generative AI, they also express deep concerns about the associated security risks. The Cybersecurity and Infrastructure Security Agency (CISA) has introduced a new initiative aimed at addressing these vulnerabilities, emphasizing the need for effective risk management strategies as companies increasingly integrate AI technologies into their operations.Finally, Sobel highlights the recent developments from Gradient MSP and Citricom, both of which are addressing critical pain points for managed service providers (MSPs). Gradient MSP has launched a Managed Billing Reconciliation Service to streamline billing processes, while Citricom's acquisition of Televi aims to enhance its cybersecurity offerings. These initiatives reflect the evolving landscape of MSP services, where operational efficiency and robust security measures are paramount for success in a competitive market. Three things to know today00:00 Good News Alert: FBI Crushes PlugX Malware, LockBit Stumbles, and Cybersecurity Gains Momentum06:15 Billing, Breaches, and Bots: How MSPs and AI Security Are Tackling 2025's Biggest Challenges08:58 From Billing to Cybersecurity: Gradient MSP and Cytracom Address Critical MSP Pain Points  Supported by:  https://getnerdio.com/nerdio-manager-for-msp/   All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In the aftermath of the CrowdStrike outage, Delta Airlines estimates a $500 million loss due to flight cancellations and financial repercussions. Delta is considering legal action against CrowdStrike and Microsoft, with shareholders also filing a lawsuit against CrowdStrike for alleged misleading information. The Cyber Safety Review Board is contemplating an investigation into CrowdStrike's incident, while over 180 software companies have committed to CISA's Secure by Design pledge to enhance cybersecurity practices.The episode also covers new tools and enhancements in the tech industry, including Gradient MSP's benchmark tool for managed services providers, Cohesity's AI-powered data cloud with improved threat detection capabilities, and NIST's Dioptra for assessing security risks in AI models. The discussion delves into the evolving landscape of SaaS pricing in the AI era, highlighting the shift towards usage-based pricing models and the importance of adapting pricing strategies to capitalize on AI capabilities. Additionally, strategies for successful IT outsourcing partnerships are outlined, emphasizing the need for clear communication, defined goals, and talent acquisition.Dave Sobel provides insights into the impact of the CrowdStrike outage on managed services providers and their clients, noting regional differences in the effects of the incident. The episode also previews upcoming bonus content, including discussions on AI and security, the AI promise of enhancing top performers, and insights on automating workflows using artificial intelligence.  Three things to know today00:00 CrowdStrike Outage Impact: Delta's $500M Loss, Shareholder Lawsuit, CSRB Consideration, and CISA Pledge Growth04:16 New Tools and Enhancements: Gradient MSP's Benchmark Tool, Cohesity's AI-Powered Data Cloud, and NIST's Dioptra for AI Security05:46 Navigating the Future of SaaS Pricing and IT Outsourcing: Strategies for Success in the AI Era Supported by: https://timezest.com/mspradio/https://www.huntress.com/mspradio/   All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessoftech.bsky.social

Today on the podcast I'm speaking with Colin Knox CEO and co-founder of Gradient MSP. Colin is an MSP channel veteran. He built and sold his MSP, and created Passportal, which he sold to Solarwinds. Now Colin is back at it with Gradient. Colin and I get real on the composition of the MSP market not being what a lot of people would seem to understand. How that influences the vendors and marketers of the industry and what effects that has on a huge majority of the MSP market.  We get on our soapboxes a bit in this one and talk about some really important topics. I hope you enjoy my conversation with Colin. This episode is brought to you by Evolved MSP Training.

One theme, multiple things to know today US Copyright Office Rules Against Copyright Protection for Generated Content by AI The FTC weighs in All those juicy product updates AND Prompt Engineering is becoming a thing     Advertiser:  Gradient MSP     Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/   Support the show on Patreon:  https://patreon.com/mspradio/   Want our stuff?  Cool Merch?  Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com   Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/

Tate Talks with....Colin Knox The final episode of Tate Talks Season Two (Sponsored by JumpCloud for MSPs) Today I spoke to industry legend and all round nice guy, Colin Knox of Gradient MSP about his journey from MSP to Passportal to Gradient MSP. You can contact Colin on LinkedIn - https://www.linkedin.com/in/realityknox/ or check Gradient out at https://www.meetgradient.com/ Please subscribe so you hear when the next season is launched.. About Colin Colin Knox is an entrepreneur, inspiring leader, and a big thinker. Where he sees problems, he's driven to apply effective, creative solutions. He builds smart, highly effective teams – and then gets out of their way. He is a two-time category disrupter turning start-ups into market leaders. Colin is the Founder & CEO of Gradient MSP, Passportal (acquired by SolarWinds/N-able in 2019), and XCEL Professional Services (acquired by F12.net in 2016). He lives in Calgary, Canada with his family. When he's not working, he enjoys spending time driving fast cars and exploring the outdoors with his family. Credits: Music - https://www.purple-planet.com

When was the last time you thought about the security and the health of your computer network? I know you are so darn busy running your business that you simply forget, until something major happens. Consider this a friendly reminder to get your network checked out – if nothing else, it's a good way to get a third party review of your network's security and IT. You care what happens to your company's tech assets, don't you? Over and over again, as we do our IT discoveries, it's shocking to find out that a lot of the businesses out there have non-existent backups, security loopholes, and flawed systems that are not accounted for. It is important to have detailed invoices that clearly explain what IT services you are paying for, what you are being billed and why you have that charge. Listen up! Joining Barb is fellow Canadian Colin Knox from Gradient MSP. Gradient is a popular tool in the MSP space that is used to match security protections, and subscriptions to devices for billing. 0:00 – Barb's Introduction 2:09 – What's new with Colin Knox and Gradient MSP? 9:08 – Colin talks about Gradient MSP's new integration with CompTIA 19:36 – What is Gradient's MSP sanctuary and how has it grown? 24:59 – What is the most important thing Colin has ever learned? This podcast has been brought to you by CDNTechnologies.com. Canada's first and only certified outsourced IT Company where we provide IT Service, IT Support and Cyber Security to businesses all throughout North America from out worldwide headquarters in Oakville, Ontario. Technology and threats change daily, so shift the stress of managing your technology to us, as we're direct to tech 24/7/365. Our mission is to bring you User Friendly, Hands Free, Technology Peace. Call us at 905-542-9759.

This Episode David talks to Colin Knox of Gradient MSP about Cost-Effective Automation for MSPs.  Everyone in the IT Managed Service Provider industry has a different vision of the Stack. The MSP Stack Podcast explores MSP approaches to great client experiences and talks about the collection of tools and technology that make the MSP indispensable. Subscribe to join us as we talk to MSP Owners and Operators about all the buzzwords! PSA, RMM, Remote Management, Patch management, Ticketing, Time tracking, Task management, CRM, Billing & Invoicing, Cybersecurity, Email security, Zero trust access, Licensing, Password management, Documentation, Backups, ThreatOps, and more. [S01E19]

Get ready, channel pros! Ideas and insights are headed your way like a herd of elephants. Or is it a pack of elephants? A school? While we're looking that up, settle in as Matt, Rich, and returning guest host Peter Melby, of Greystone Technology and New Charter Technologies, discuss the latest hardware and software from Intel, new security solutions from ESET and BlackPoint Cyber, and a new alerts management solution from Gradient MSP. Then stick around as managed services expert Karl Palachuk and channel pro Amy Babinchak join in to provide an update on the essential work they and many of their peers are doing at the National Society of IT Service Providers. It's a conversation that you, like a herd of elephants, will never forget. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-241-herd-elephants Topics and Related Links Mentioned: Intel Introduces New Desktop Processors and Cross-Platform Integration Software for Windows PCs - https://www.channelpronetwork.com/news/intel-introduces-new-desktop-processors-and-cross-platform-integration-software-windows-pcs ESET Ships MSP Version of Inspect Cloud XDR Solution - https://www.channelpronetwork.com/news/eset-ships-msp-version-inspect-cloud-xdr-solution BlackPoint Cyber Expands Managed Detection and Response Solution - https://www.channelpronetwork.com/news/blackpoint-cyber-expands-managed-detection-and-response-solution Gradient Readies Alerts Management Solution - https://www.channelpronetwork.com/news/gradient-readies-alerts-management-solution National Society of IT Service Providers website - https://nsitsp.org/ Rich's ICYMI preview and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi

In this chat…Colin Knox is the co-founder and CEO of Gradient MSP, a software that connects channel vendor data to MSP's to improve profitability. What is so engaging about Colin is that Gradient started as a "why" company. He and his team have navigated with purpose in their product innovation and company culture design. Listen to learn how Colin is making it happen at Gradient. Check out the podcast here.

Erick and Rich discuss a forthcoming alerts management solution from Gradient MSP, why every MSP should build an organizational accountability chart, and a 38-year-old man in Japan paid $71 a booking to do nothing in particular. Articles referenced in this episode: Gradient Readies Alerts Management Solution Dream job: the Japanese man who gets paid to do nothing

Wayne Selk, executive director of the CompTIA ISAO is back to review this week's activity in the Cyber Forums. Draytek Router vulnerability, Cisco patched the ASAs, and another auth bypass for VMWare are all included in this week's episode. In addition, I talk about a pilot program with Gradient MSP which should be live in the next few weeks. Tune in each week to hear the most important cybersecurity news and threat alerts from last week in the ISAO forum and updates you need to know for the week ahead from host Wayne Selk, executive director of the CompTIA ISAO. Listen now, subscribe, and tune in every Friday for the latest news.

What should you expect to pay for IT support for your business? How do you make sure you know exactly what you are paying for? What are all the services you are buying to keep your business cyber safe? The computer industry is still young, and there are not many guides in place to protect consumers. How do you determine if the fees that are billed are correct? It's great when the person who's paying the bill get's a “deal”. It's the worst when the person who sent the bill realizes that they forgot to charge for x, y, and z... again. No one likes to work and not get paid! Joining me today is fellow Canadian Colin Knox from Gradient MSP to expose the back end of IT service companies and what we do to make sure customers are getting exactly what they are paying for and to help explain how IT Bills are calculated.   0:00 - Barb's Introduction 1:49 - Who are Colin Knox and Gradient MSP? 3:25 - Client environments are always changing, adding or removing services and people. How does Gradient help with this? 8:14 – Barb and Colin about the importance of PSA software along with the costs and compliance involved in delivering to the client. 11:34 - What is the most important thing Colin has ever learned?   This podcast has been brought to you by CDNTechnologies.com. Canada's first and only certified outsourced IT Company where we provide IT Service, IT Support and Cyber Security to businesses all throughout North America from out worldwide headquarters in Oakville, Ontario. Technology and threats change daily, so shift the stress of managing your technology to us, as we're direct to tech 24/7/365. Our mission is to bring you User Friendly, Hands Free, Technology Peace. Call us at 905-542-9759.

This show's going out to all of you who care about managed services, cybersecurity, and working with distributors. Except for YOU, Larry. Jerk. We trust the rest of you will enjoy hearing Matt, Rich, and returning guest host Bob Coppedge, of Simplex-IT, discuss Gradient MSP's new integration hub for billing reconciliation, Nodeware's vulnerability management integration with SOCSoter's SOC, the joys (er, agonies) of Microsoft's New Commerce Experience, and the secrets to building a state-of-the-art website. Not to mention the expert insider's big picture take on the past, present, and future of distribution they get from channel veteran Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC). Even Larry won't have a bad word to say about this episode. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-215-not-larry Topics and Related Links Mentioned: Gradient MSP Introduces Integration Hub for Vendor Partners - https://www.channelpronetwork.com/news/gradient-msp-introduces-integration-hub-vendor-partners IGI CyberLabs Integrates Nodeware Vulnerability Management System with SOCSoter Platform - https://www.channelpronetwork.com/news/igi-cyberlabs-integrates-nodeware-vulnerability-management-system-socsoter-platform Get Ready for Microsoft New Commerce Experience - https://www.channelpronetwork.com/article/get-ready-microsoft-new-commerce-experience Power Up Your Website - https://www.channelpronetwork.com/article/power-your-website Global Technology Distribution Council website - https://gtdc.org/ GTDC report: Looking Beyond the Curve - https://gtdc.org/resource/looking-beyond-the-curve Bob Coppedge webinar: Co-Managed IT (CoMITs) Services overview for 2022 -  Bob Coppedge video: MSP: Co-Managed IT Options - https://www.youtube.com/watch?v=UdMSQG51oM0 Bob's co-managed IT Facebook group: Co-Managed IT services | Facebook - https://www.facebook.com/groups/CoMITs Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi

2022 is here, and we're all hitting the ground running! Before you run too far, are you sure that your MSP is living up to its full potential? If you're not sure of the answer to that question, listen to this episode of the Powered Services Podcast as hosts Dan Tomaszewski and Will Bishop chat with Dave Goldie of Gradient MSP about how MSPs can make sure they're not leaving money on the table with their clients.

James talks with Colin Knox of Gradient MSP about what it takes to build a successful MSP in 2022 - and why sales shouldn't feel so daunting - whether you're selling to the business next door or larger organizations. It's not about pricing, it's not about tools - it's about persistence and building relationships.

Guest: Colin Knox. Colin is back with his third business launch, seeking to help IT service providers ease and automate monthly billing tasks. Billable from Gradient MSP is the easiest way to reconcile MSP billing. Website: https://www.meetgradient.com/ ======= Sponsors & Affiliates: Presenting Sponsor – NetAlly: https://www.netally.com/ Live Video Sponsor – Computers Done Right: https://computersdoneright.com/ ======= […]

Rich and Erick discuss Gradient MSP's new billing reconciliation tool and long-term strategy, urge you to unplug (like, really) during your Thanksgiving break, and finger the unlikely culprit responsible for damaging a U.K. family's car. Articles referenced in this episode: Gradient MSP Launches Billing Reconciliation Solution Parents Discover Culprit of Crashed Family Car in Secret CCTV Footage

If you're into tube steak and sports, this is the episode for you. You'll like it if you're just into managed services too, because Matt, Rich, and returning guest host Scott Beck, of BeckTek, have plenty to say about the new billing reconciliation solution from Gradient MSP, the new digital maturity scoring and data asset management offerings from ScalePad, and the addition of endpoints to Liongard's “unified visibility” platform. Then your hosts are joined by Forrester analyst Jay McBain for a thought-provoking look at the top 10 “uber-trends” affecting the SMB channel. You'll find it WAY more nourishing than any hot dog you've eaten. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9jaGFubmVscHJvd2Vla2x5LmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjq-N3UvNHyAhVWPs0KHYdTDmkQ9sEGegQIARAF Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-207-hot-dogs-left-field Topics and Related Links Mentioned: Scott Beck's personal website - https://www.becktek.ca/scottbeck Jay McBain's Forrester blog - https://www.forrester.com/blogs/author/jay_mcbain Jay McBain's personal website - https://www.jaymcbain.com/ Gradient MSP Launches Billing Reconciliation Solution - https://www.channelpronetwork.com/news/gradient-msp-launches-billing-reconciliation-solution ScalePad Acquires Backup Radar, Rolls Out “Digital Maturity” Scores - https://www.channelpronetwork.com/news/scalepad-acquires-backup-radar-rolls-out-digital-maturity-scores Liongard Adds Endpoint Data to “Unified Visibility” Platform - https://www.channelpronetwork.com/news/liongard-adds-endpoint-data-unified-visibility-platform Service Manager Success Secrets - https://www.channelpronetwork.com/article/service-manager-success-secrets Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And this week Paul explores the opportunities for MSPs Also on the show this week, we look at a better way than appraisals to improve your staff’s performance Plus, do you find it hard to stop talking tech with potential clients? This week’s featured guest explains why MSPs should leave the tech at the door and just have better business conversations Featured guest Thank you to Adam Walter from Managed Services Platform for joining Paul to talk about how to have more effective non-technical conversations with clients and prospects. Adam grew up in western Nebraska. When his parents bought a home computer in the 80s, this cemented his technical path and he graduated with a Bachelor of Science in Computer Science. A few years later Adam received an opportunity to work for a large company as a strategic technical lead. While working here Adam was able to shine by pulling many teams together to solve issues in high pressure situations. This is where he began shifting his career towards business and strategy. Connect with Adam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to potentially incorporate Facebook Messenger into your marketing, Paul mentioned Click To Messenger ads and MobileMonkey You can join Paul in the MSP Marketing group on Facebook In discussing how to stand out, Paul mentioned the book Purple Cow by Seth Godin Thank you to Colin Knox from Gradient MSP for recommending the book Building a StoryBrand by Donald

In this week’s episode Can Mr Zuckerberg actually help MSPs grow? More and more businesses are using Facebook Messenger to talk to potential customers. And this week Paul explores the opportunities for MSPs Also on the show this week, we look at a better way than appraisals to improve your staff’s performance Plus, do you find it hard to stop talking tech with potential clients? This week’s featured guest explains why MSPs should leave the tech at the door and just have better business conversations Featured guest Thank you to Adam Walter from Managed Services Platform for joining Paul to talk about how to have more effective non-technical conversations with clients and prospects. Adam grew up in western Nebraska. When his parents bought a home computer in the 80s, this cemented his technical path and he graduated with a Bachelor of Science in Computer Science. A few years later Adam received an opportunity to work for a large company as a strategic technical lead. While working here Adam was able to shine by pulling many teams together to solve issues in high pressure situations. This is where he began shifting his career towards business and strategy. Connect with Adam on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing how to potentially incorporate Facebook Messenger into your marketing, Paul mentioned Click To Messenger ads and MobileMonkey You can join Paul in the MSP Marketing group on Facebook In discussing how to stand out, Paul mentioned the book Purple Cow by Seth Godin Thank you to Colin Knox from Gradient MSP for recommending the book Building a StoryBrand by Donald

In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions Featured guest Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP. Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large.  Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Connect with Colin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the following classic marketing and business growth books: How I Raised Myself from Failure to Success in Selling by Frank Betcher Think and Grow Rich by Napoleon Hill Success Through a Positive Mental Attitude by Napoleon Hill Register for a free copy of Paul's book Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Gre

In this week’s episode Do you know the difference between PR (publicity) and advertising? It’s to do with cost vs credibility… and former journalist Paul explains in this week’s podcast Also on the show this week: Three classic book suggestions you may not have heard of before, but you absolutely should read And what data is hiding within your business? The chances are you already have access to some powerful information that, once identified, could go on to help you make better business decisions Featured guest Thank you to Colin Knox from Gradient MSP for joining Paul to talk about how to unlock and use the hidden data in your MSP. Colin has spent the past 20 years deeply embedded in the technology field and is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large.  Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Connect with Colin on LinkedIn. Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul recommended the following classic marketing and business growth books: How I Raised Myself from Failure to Success in Selling by Frank Betcher Think and Grow Rich by Napoleon Hill Success Through a Positive Mental Attitude by Napoleon Hill Register for a free copy of Paul's book Many thanks to Stephen De Tomasi from Amigo Technology for recommending the book Work the System by Sam Carpenter On September 21st Paul will be joined by Stormie Andrews to talk about how to outsmart the competition Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Gre

In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul’s main theme in this week’s special episode Listen for 10+ free or low cost ideas to attract more traffic to your site. So you can turn the visitors into leads, prospects and clients This deep dive into increasing web traffic touches on many tactics, including social media, reciprocal promotions, client referrals, public relations, promotional items and paid for advertising Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special episode Paul mentioned Google Analytics as way to find out how much traffic you’re currently getting The service Stannp was mentioned for sending automated physically printed materials Register for a free copy of Paul's book You can join Paul in the MSP Marketing group on Facebook On September 14th Paul’s special guest will be Colin Knox from Gradient MSP, talking about how best to deal with your client’s data security compliance Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special. Paul Green: Hello, welcome to a very special episode of the MSP Marketing Podcast. This week, we’re doing a deep dive into a subject that many people don’t talk that much about web traffic, because getting your website set up is almost the easy part. And there’s loads of places you can go for help getting your website perfect. But actually you’ve got to get traffic to your website. And then you’ve got to turn that traffic into leads, and those leads into prospects and those prospects into clients. And that’s the difficult, ongoing bit. If the website is the marketing engine of your business, then web traffic is the fuel. And without fuel, your website is an expensive and useless lump. So most MSP owners don’t invest nearly enough resource into driving enough web traffic. The days of setting up a website and people just getting to it, just visiting it, they ended, I don’t know, 20,21 years ago, the turn of the century. Paul Green: These days, your website will just sit there unvisited. So the trick is to focus on quality and not quantity. You don’t need 10,000 unique visitors every single week. You just need 50 to 100 highly targeted, relevant people every single week. The people who are most likely to go on to become great clients for your MSP. Now, as a side note, if you don’t know how many unique visitors your website currently gets, or even how many pages they view or anything like that, then install Google Analytics. It’s free, of course. It is a bit hard to read, but it gives you an insight into what’s happening in your website. And there are a lot of much more user-friendly alternatives to Google Analytics out there. If you just go and Google some, you̵

In this week’s special episode There’s no point having an amazing website… if no-one ever sees it. Getting the most out of your website is Paul’s main theme in this week’s special episode Listen for 10+ free or low cost ideas to attract more traffic to your site. So you can turn the visitors into leads, prospects and clients This deep dive into increasing web traffic touches on many tactics, including social media, reciprocal promotions, client referrals, public relations, promotional items and paid for advertising Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In this special episode Paul mentioned Google Analytics as way to find out how much traffic you’re currently getting The service Stannp was mentioned for sending automated physically printed materials Register for a free copy of Paul's book You can join Paul in the MSP Marketing group on Facebook On September 14th Paul’s special guest will be Colin Knox from Gradient MSP, talking about how best to deal with your client’s data security compliance Got a question from the show? Email Paul directly: hello@paulgreensmspmarketing.com Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is an MSP Marketing Podcast special. Paul Green: Hello, welcome to a very special episode of the MSP Marketing Podcast. This week, we’re doing a deep dive into a subject that many people don’t talk that much about web traffic, because getting your website set up is almost the easy part. And there’s loads of places you can go for help getting your website perfect. But actually you’ve got to get traffic to your website. And then you’ve got to turn that traffic into leads, and those leads into prospects and those prospects into clients. And that’s the difficult, ongoing bit. If the website is the marketing engine of your business, then web traffic is the fuel. And without fuel, your website is an expensive and useless lump. So most MSP owners don’t invest nearly enough resource into driving enough web traffic. The days of setting up a website and people just getting to it, just visiting it, they ended, I don’t know, 20,21 years ago, the turn of the century. Paul Green: These days, your website will just sit there unvisited. So the trick is to focus on quality and not quantity. You don’t need 10,000 unique visitors every single week. You just need 50 to 100 highly targeted, relevant people every single week. The people who are most likely to go on to become great clients for your MSP. Now, as a side note, if you don’t know how many unique visitors your website currently gets, or even how many pages they view or anything like that, then install Google Analytics. It’s free, of course. It is a bit hard to read, but it gives you an insight into what’s happening in your website. And there are a lot of much more user-friendly alternatives to Google Analytics out there. If you just go and Google some, you̵

Colin Knox, founder of Passportal, has launched a new venture called Gradient MSP. Gradient MSP is launching the first module of their data intelligence platform, focused on data hygiene and cleaning up all the dirty data that has accumulated in MSPs PSA solution. Colin has spent the past 20 years deeply embedded in the technology field. Founding both XCEL Professional Services (MSP) and Passportal, Colin led both organizations as the top executive through several consecutive years of triple-digit growth from $0 to millions in annual recurring revenue until their acquisitions by F12.net and SolarWinds respectively taking both businesses from founding to successful exit in just 10 years. He is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large. Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Links: www.meetgradient.com  @meetgradient @realityknox -- -- -- Vendor Memo: This podcast is sponsored by the Small Biz Thoughts Technology Community. Check us out at www.SmallBizThoughts.org.  Forms, templates, and checklists are just the start. Our Community includes ALL of the best-selling books on managed services in all available formats, plus free training, members-only programs, and the best business training available to managed service providers anywhere. Plus, we have weekly live members-only Zoom calls. The average member saves more than 200% of their membership cost each year. We are totally dedicated to YOUR success. Just because you're in business for yourself doesn't mean you have to go it alone. Join us today at www.SmallBizThoughts.org.  :-)

On this episode, Dale hosts Colin Knox. Colin has spent the past 20 years deeply embedded in the technology field. Founding both XCEL Professional Services (MSP) and Passportal, Colin led both organizations as the top executive through several consecutive years of triple-digit growth from $0 to millions in annual recurring revenue until their acquisitions by F12.net and SolarWinds respectively taking both businesses from founding to successful exit in just 10 years. He is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large. Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses. Dale and Colin discuss the keys to Colin's success, and the importance of establishing clarity in your goals and staying focused. Connect with Colin Knox/Gradient MSP: Colin on LinkedIN: https://www.linkedin.com/in/realityknox/ Gradient MSP Website: https://www.meetgradient.com/ Lions Guide Links: Website: www.lionsguide.com Subscribe to the Podcast: Podcast on Apple: https://podcasts.apple.com/us/podcast/lions-guide-podcast/id1569364934 Podcast on Spotify: https://open.spotify.com/show/2ZVKZ93jnqsXUDQcMdE4LO Podcast on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9saW9uc2d1aWRlcG9kY2FzdC5saWJzeW4uY29tL3Jzcw Connect with Lions Guide: Facebook Page: www.facebook.com/lionsguide Facebook Group: www.facebook.com/groups/lionsguidecommunity Instagram: www.instagram.com/lionsguide LinkedIn: www.linkedin.com/lionsguide YouTube: www.youtube.com/channel/UC_4paeQ1EaPFMTyPUNt75jg

On this episode, Dale hosts Colin Knox.  Colin has spent the past 20 years deeply embedded in the technology field.  Founding both XCEL Professional Services (MSP) and Passportal, Colin led both organizations as the top executive through several consecutive years of triple-digit growth from $0 to millions in annual recurring revenue until their acquisitions by F12.net and SolarWinds respectively taking both businesses from founding to successful exit in just 10 years.  He is now the Founder & CEO of Gradient MSP, focused on giving vision and voice to MSPs both small and large.  Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses.  Dale and Colin discuss the keys to Colin's success, and the importance of establishing clarity in your goals and staying focused.     Connect with Colin Knox/Gradient MSP: Colin on LinkedIN: https://www.linkedin.com/in/realityknox/ Gradient MSP Website:  https://www.meetgradient.com/   Lions Guide Links: Website:  www.lionsguide.com   Subscribe to the Podcast: Podcast on Apple:  https://podcasts.apple.com/us/podcast/lions-guide-podcast/id1569364934 Podcast on Spotify:  https://open.spotify.com/show/2ZVKZ93jnqsXUDQcMdE4LO Podcast on Google:  https://podcasts.google.com/feed/aHR0cHM6Ly9saW9uc2d1aWRlcG9kY2FzdC5saWJzeW4uY29tL3Jzcw   Connect  with Lions Guide: Facebook Page:  www.facebook.com/lionsguide Facebook Group:  www.facebook.com/groups/lionsguidecommunity Instagram:  www.instagram.com/lionsguide LinkedIn:  www.linkedin.com/lionsguide YouTube:  www.youtube.com/channel/UC_4paeQ1EaPFMTyPUNt75jg

Colin Knox, CEO of Gradient MSP, joins Ryan Goodman in this episode to talk about the challenges of entrepreneurship and the value of industry benchmarks. Learn how he “stumbled” into the MSP market and turned his job at a small IT firm into a successful career building and leading channel organizations. After working his way through the ranks, he took a leap of faith and co-founded a new IT services company − and the timing was less than perfect. That was just the start of a long, challenging, and life-altering journey into the realms of entrepreneurship. Those experiences, including building and selling several organizations, including MSP firms and Passportal, sparked Colin's interest in data intelligence. In this episode, he explains the channel opportunities of his new venture, which helps IT services firms leverage information and benchmarking. This technology allows providers to increase their share in a potential $100 billion market. How can MSPs use their own data to strengthen their business operations? Can information intelligence boost their margins? Check out this information-packed episode of Confessions of an IT Business Owner for the answers.

Erick and Rich discuss startup Gradient MSP's first step toward building a channel pro “data intelligence” platform, explain why the best managed services sales pitch involves no selling at all, and ponder an “invisible sculpture” recently bought for 15,000 Euros. Topics and Related Links Mentioned: Gradient MSP Ships Solution for Cleansing PSA Data

Who needs icing in the middle of their cake when they can enjoy a nice thick layer of raw baking flour instead? Actually, don't answer that question. Just sit back and listen as Matt, Rich, and their guest host, MSP consultant Ronnie Parisella, mull over Gradient MSP's freshly launched “data hygiene” product, Axcient's new online-only file sync and share system, and Augmentt's latest cloud management solution. Then stick around for an interesting conversation about the present status and future prospects of the esports market (not to mention favorite and least favorite Star Trek series) with Chris Geiser and Bubba Gaeddert, two members of the leadership team at D&H's recently formed Components and Gaming Business Unit. Not saying much, we know, but you'll find it way tastier than a flour-frosted cake. Subscribe to ChannelPro Weekly! iTunes: https://itunes.apple.com/us/podcast/channelpro-weekly-podcast/id1095568582?mt=2 Google Play Podcasts: https://play.google.com/music/m/Igodza5l63vd5w5mdybtpq2cr7e?t=ChannelPro_Weekly_Podcast Spotify: https://open.spotify.com/show/7hWuOWbrIcwtrK6UJLSHvU Amazon Music: https://music.amazon.com/podcasts/a1d93194-a5f3-46d8-b625-abdc0ba032f1/ChannelPro-Weekly-Podcast More here: https://www.channelpronetwork.com/download/podcast/channelpro-weekly-podcast-episode-188-flour-layer Topics and Related Links Mentioned: Gradient MSP Ships Solution for Cleansing PSA Data - https://www.channelpronetwork.com/news/gradient-msp-ships-solution-cleansing-psa-data Axcient Introduces Online-Only File Sync and Share Software - https://www.channelpronetwork.com/news/axcient-introduces-online-only-file-sync-and-share-software Augmentt Says Large MSPs and SaaS Specialists Are Out in Front on Cloud Management - https://www.channelpronetwork.com/news/augmentt-says-large-msps-and-saas-specialists-are-out-front-cloud-management ASCII's Alan Weinberger: MSPs are the Cure to Cybersecurity Ills - https://www.channelpronetwork.com/article/asciis-alan-weinberger-msps-are-cure-cybersecurity-ills D&H Forms Components and Gaming Business Unit - https://www.channelpronetwork.com/news/dh-investing-big-partner-resources Matt's Ronnie's Museum Pick: The Amazing Spider-Man (1991 video game) Matt's Tech Pick: iCUE 5000D RGB Hydro X Edition Mid-Tower ATX PC Case https://www.corsair.com/us/en/Categories/Products/Cases/Mid-Tower-ATX-Cases/iCUE-5000D-RGB-Hydro-X-Edition-Mid-Tower-ATX-PC-Case/p/CC-9011228-WW Rich's ICYMI plug and quickie preview of the week ahead - https://www.channelpronetwork.com/tags/icymi

In this episode, Dan talks with Colin Knox of Gradient MSP about Data-Backed Decisions.The two explore what dirty data is, the kinds of dirty data in your PSA, and the importance of making data-driven decisions.Connect with Colin here:LinkedIn: https://www.linkedin.com/in/realityknox/Website: https://www.meetgradient.com/

Colin Knox, founder and CEO of Gradient MSP gets candid about the MSP industry, the initial hurdles faced by MSP founders, and how they can be overcome

Colin Know has helped grow and grown numerous IT service organizations and SaaS solutions over his 20 year IT career.  Starting with a small outsourced IT company in 2004, Colin then started XCEL Professional Services in Calgary and PassPortal MSP in the 2010's, which he successfully sold. Now, Colin leads up Gradient MSP, a data modeling and decision-making SaaS/AI solution that helps MSPs make better business decisions. Sign up for Gradient MSP today at https://www.meetgradient.com  

Tom talks with former MSP owner, Passportal founder, and now Gradient MSP CEO Colin Knox, and learns what it took for Colin to delegate the technical work, embrace automation, and achieve exponential growth with the help of loyal advocates.

If you're looking for some motivation, this could be it! In our fourth episode, Scott invites industry veteran, Colin Knox - Founder & CEO of Gradient MSP. Colin is a technology innovator, passionate leader, and professional speaker focused on advising entrepreneurs how to grow, expand, and mature their businesses.