Podcasts about hookit

Tow-truck drivers: roadside rescuers or car confiscators? Zachary Crockett gets hooked. SOURCES:Bill Giorgis, president of Mike's Wrecker Service.Max Karimi, co-owner of H&M Roadside.Teresa Murray, director of the Consumer Watchdog Program at U.S. Public Interest Research Group. RESOURCES:"Getting Off the Hook of a Predatory Tow - Part II," by Jacob van Cleef and Teresa Murray (U.S. PIRG Education Fund, 2022)."Getting Off the Hook of a Predatory Tow," by Grace Brombach (U.S. PIRG Education Fund, 2021)."Beware of Car Towing Companies That Patrol Private Parking Lots," by Ann Carrns (The New York Times, 2021)."After a Wave of Injuries, Tow Truck Drivers Want Us All to Slow Down," by Kristian Foden-Vencil (Oregon Public Broadcasting, 2021)."AAA's Grip Forcing West Coast Tow Companies Out of Business, Owners Say," by Annie Sciacca (East Bay Times, 2016).r/Hookit.

The Paris 2024 Olympic Games are over, the medals have been won and lost.And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the world, each seeking to stand out in the crowd of global and local brands sponsoring, or ambushing, the Olympics. What worked, what didn't and how has the proliferation of digital channels changed how TOP partners and others approach the job of associating with the greatest show on earth.Our guests are two experts in digital marketing. Alex Balfour was head of digital at London 2012 and is co-founder of Generate Digital.RJ Kraus is head of sponsorship intelligence at KORE Software and was co-founder of Hookit, the sponsorship measurement business acquired by KORE in 2022. To help frame the conversation, we refer to all new KORE research insight fresh from the Games. You can access this data here. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

Rich Houseman forged a successful career as an American mountain bike racer in the late nineties and early 2000s. Taking wins in downhill, dual slalom, 4x and dual, Rich has seen all the different trends and changes that mountain bike racing has taken over the last two-and-a-half decades. As his race career wound down, he found himself at a company called Sponsorhouse, which managed athlete and brand sponsor partnerships. Sponsorhouse changed its name to Hookit and Rich has remained an integral part of the business for 19 years. He continues to oversee athlete and sponsor relations and discusses how Hookit uses data-driven information to help companies and riders succeed in their marketing efforts.Thanks  to JENSON USA  and MAXXIS TIRES  for supporting The Inside Line MTB podcast.Watch this podcast on YouTube Discussion Topics0:00 - Introduction and Fontana7:10 - BMX to Basketball to Downhill16:50 - World Champs DH in Cairns19:57 - First Sponsors, Racing for Tomac24:54 - Slalom, Dual & 4X30:59 - Bike Setup Back in the Day34:28 - Why Did 4X Die?35:56 - Proudest Racing Moment38:08 - Making a Living Racing MTB42:48 - Discovering Aaron Gwin54:05 - Sponsorhouse to Hookit1:00:17 - From MTB Racer to Desk Job1:06:26 - Social Media's Impact on MTB Sponsorship1:19:53 - What Makes a Successful Social Media Pt?1:32:52 - Difficulties Female Athletes Face on Social Media1:35:27 - Athletes Succeeding on Social Media1:40:14 - Leticia Bufoni using Hookit1:47:32 - Lew Buchanan Riding for OnlyFans1:51:22 - Wyn Masters' Sponsor Value1:56:11 - Dad Life#MTB #Mountainbike #bike

Rich Houseman has literally spent his entire life on two wheels. From the early days of racing as a factory BMX'er at 6 years old, to racing downhill for the legend John Tomac, Rocket Rich has more than a lifetime's worth of stories and knowledge. These days Big House spends his days working for Hookit and enjoying being on the sidelines for his two daughters soccer games. He still manages to sneak out for some rips down the trail, and good luck keeping him in sight!

Marcelo Gantman y Agustín Giménez analizan el informe global de marcas en patrocinios deportivos elaborado por Hookit. El relevamiento contempla el análisis con herramientas de inteligencia artificial sobre más de 500 mil cuentas relacionadas con la industria deportiva, atletas, ligas, clubes y otras organizaciones. Nike es la número uno en el top 50, pero hay muchas sorpresas para descubrir en este repaso completo que incluye a marcas de diferentes sectores.

As SportsPro launches its list of the world's 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes.  Tilton explains the methodology behind the list and lays out its value for the sports industry. He also considers why Nike and Adidas have been able to make such an impact, looks at the emergence of Dream 11 and how sponsors in different sectors are performing, and identifies the longer-term trends and lessons that brands should be acting upon. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/ 

Andrew Craig, is a true industry veteran, from being an early executive member of ISL Marketing to rising to Deputy CEO, to leading CART as their CEO to a successful IPO, before spending the last 20 years as Consultant with his own business (The Craig Company) across successful Olympics Bids, International Sports Federations and motorsports.   Key Highlights His early days, getting started at Nestle as a Sales Executive in the 70s before moving into the Advertising world and starting his first agency in PR & Marketing Early involvement in motorsports and with Adidas Which turns out to be a fork in his career and lead to joining ISL as Marketing Director just shortly after it was founded by Host Dassler (son of Adi Dassler, founder of Adidas), with Juergen Lenz and Klaus Hempel leading the charge (early 80s) ISL's Glory Days in the 80s – representing FIFA & UEFA, creation of SRI, first research firm in the industry, etc The Olympic TOP Program and the true story and players behind it – from Samaranch to Horst Dassler Key to it was bringing all the individual National Olympic Committee rights together under one umbrella Greatest moment, his first Olympic Games in Seoul in 1988 What went wrong at ISL, bankruptcy in early 2000 (he had left in 1994) – death of Horst Dassler and Lenz & Hempel leaving – leadership issues Joining CART (Championship Auto Racing Teams) Series as CEO, open wheel racing series in the USA Big challenge from the start with Indianapolis Motor Speedway (Indy 500) owner Tony George Two Racing Series competed for a period of time,  CART and Indy Racing League (IRL) Taking CART public on New York Stock Exchange (NYSE) in 1998, reason and process, benefits to team owners, valuation went up to US$ 750 million Some discussions with Bernie Ecclestone to buy F1 -  CART dissolved in 2003 and was purchased by Indy Racing League. Recently Series bought by Roger Penske “The Craig Company” – starting his own Consulting business in 2001 Olympic Consulting – working with Olympic Bidding Cities – Vancouver, London, Sochi, Paris, etc The role and responsibilities of being a Consultant to Olympic bidding cities Understanding the fundamentals of the voting system – the art of winning bids (emotional connections) His role with Ifs (International Federations) linked to their Olympic participation (Olympic Wrestling story) Legacy Sports vs New Sports in the Olympics – his views on the balancing act and Esports potential    The big 2020 events which moved to 2021 – his and my views on Tokyo and others World Lacrosse's Olympic ambitions  and his work with startups as investor & advisor To reach Andrew +12488192100 (phone) & thecraigcompanyllc@gmail.com   About After an early career with Nestlé and in advertising, Andrew Craig moved to sport when he joined senior management at ISL Marketing in 1983. Responsibilities included work on the FIFA World Cup prior to focusing on the successful development of the International Olympic Committee's global marketing program. In 1994 Craig was appointed CEO of Championship Auto Racing Teams in the USA. Craig executed a successful IPO for the company on the NYSE in 1998. He consulted on the negotiations for the F1 Grand Prix in Baku. He served as Vice Chair of the FIA Touring Car Commission from 2008 to 2015 and as a Member of the FIA Endurance Racing Commission from inception through until 2018. Currently Craig is Permanent Representative in North America for the FIA World Endurance Championship. Craig has extensive involvements in the Olympic World. He worked on four winning Olympic bids - as an advisor on Vancouver 2010 and as Senior International Relations Advisor on London 2012, Sochi 2014 and Paris 2024. He was an advisor to the International Golf Federation on its campaign to become an Olympic Sport and as Senior Advisor to United World Wrestling on its campaign for reinstatement in the Olympic Games. He served as Senior Advisor to the European Olympic Committees on the development of the European Games and served on the European Games Coordination Commissions for the 2015 and 2019 editors. Craig is Senior Advisor to World Lacrosse on its long term campaign for Olympic inclusion. Craig serves on: The Advisory Board of "Wait Time"​ (http://www.thewaittimes.com); a tech start up that optimizes service times at sports venue concessions and other time critical locations. As a Director of “HookIt”from 2007 to 2017 and continues as an Adviser to the company. “Hook It” connects athletes with brands and measures athlete engagement through social media in real time. (www.hookit.com) As a Director and Founder of Sport at the Service of Humanity (www.sportforhumanity.com)from 2014 to 2020.   Follow us on our social sites for the latest updates Instagram: https://lnkd.in/ferKA6N Facebook: https://lnkd.in/fw7Z_9h LinkedIn: https://lnkd.in/fVQzNj5 Website: https://marcusluer.com https://marcusluer.com https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com   Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Data, measurement, and most importantly, the insights and what we do with them, is something that is driving the sponsorship industry. In a world where we are so connected, 24/7, globally, and with so many data capture points, the power that can be unlocked is immense. Interestingly though, what brands ultimately want to achieve through sponsorship, and increasingly data-driven sponsorships, hasn’t changed – they want more sales. That is always the end game. Social media has long been a big player, but this year, with people suddenly restricted in movement, and less sports content to consume, social and other digital platforms suddenly accelerated. Scott Tilton, CEO at Hookit, joins the show to discuss sponsorship data and takes us inside their whitepaper, Chasing Sponsorship Value - An Inside Look At The Top Brands In Sports, How They Got There, And What They Could Do Even Better. Be sure to visit hookit.com to find out more about their work, download the whitepaper here, and connect with Scott on LinkedIn. Also joining the show is Daniel Collier-Hill, KORE’s Commercial Director – APAC, who discusses his latest blog, Unlocking Sponsorship Data And Beginning To Use It More.  Enjoy. See omnystudio.com/listener for privacy information.

Editor at large Eoin Connolly welcomes back Scott Tilton, co-founder and chief executive of Hookit, to talk through SportsPro’s inaugural list of the World’s 50 Most Marketed Brands.  Among other topics of conversation include what brands need to do to promote themselves most effectively, what their priorities are, the impact of Coivd-19, how social marketing has changed, and recognising social justice causes such as Black Lives Matter. Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/

With more sports properties pencilling in return dates, SportsPro editor at large Eoin Connolly, digital editor Tom Bassam and deputy editor Sam Carp discuss who they believe are coming out the best - and worst - from the sports hiatus. (02:18)  Then, Eoin chats to Scott Tilton, chief executive and co-founder of sponsorship technology company Hookit, to hear his thoughts on the most notable uses of digital channels by brands and rights holders during the coronavirus lockdown, as well as future trends on social platforms. (32:24) Music: Surf Inspector by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4447-surf-inspector License: http://creativecommons.org/licenses/by/4.0/

This episode introduces the MALBHVD Racing Experience and Feel Like A Pro's crew chief and mechanic, Mario Pernetti.

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While out in San Diego, we sat down with Carl Thomas and Reid Carr at Red Door Interactive's HQ. Carl Thomas, the former CRO of Hookit, and Reid Carr, the CEO of Red Door Interactive, go deep on creating and inspiring care. Both Carl and Reid have a long history in the B2B space of working with both major brands and corporate sponsors, as well as sports properties. So we sought out to answer three questions- What do their employees care about? What do major brands care about?What does the end customer care about?Enjoy this wide ranging conversation with Carl and Reid!

In this episode, I recap the AFM round 5 from Sonoma raceway and discuss what I learned racing two bikes in the same weekend.

SportsPro has released its tenth annual list of the world's 50 most marketable athletes, with tennis star Naomi Osaka heading the class of 2019. Editor at large Eoin Connolly talks to editorial director Michael Long about what the feature is intended to accomplish, its unique criteria, how it has changed to reflect the media marketplace and the interests of brands, and the role of social data partner Hookit in compiling it.  Then it's over to SportsPro HQ where digital editor Tom Bassam and senior writer Sam Carp are on hand to talk through some of the themes that emerge from this year's edition.  What puts Osaka on top? How are brands becoming more comfortable with outspoken ambassadors like Megan Rapinoe? What magnetises people to young talents like Zion Williamson, Jofra Archer and Chloe Kim, or keeps them interested in established megastars like Stephen Curry? How are the stories of marketable athletes changing in their detail and range, and what do brands need to be aware of before they sign?

This episode recaps the MotoAmerica Sonoma round, discusses training at the R-World Day with 4 Time Superbike Champ Josh Hayes, and announces a new major sponsor, Hammer and Nails Men's Grooming.

Adam Grow – COO, KORE SoftwareScott Tilton – Co-Founder & CEO, HookitJoe Ruggiero – VP, Strategy & Business DevelopmentRahul Kadavakolu – Executive Director of Global Branding & Marketing, RakutenIan Fitzpatrick – Head of Global Content & Digital MarketingWarren Zola (Moderator) – Executive Director, Boston College Chief Executives Club With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.

MALBHVD Episode#9 AFM Round #4 Sonoma Preview. I discuss the road to round #4, a crash fest, injuries, broken trucks, and upcoming racing.

MALBHVD Racing Experience Episode #8 AFM Round #3 Laguna Seca & Fun Track Dayz Auggie Weber

MALBHVD Racing Experience Episode #7 AFM Round #3 First Day Recap with Rocco Landers

MALBHVD Racing Experience Episode #6 AFM Round #3 Preview

I humbly remember all of those killed in the service to our nation. With a special tribute to Major Brent Taylor, Army National Guard, Mayor of North Ogden Utah, and Major Walter David Gray, United States Air Force.

I intro my adventure into sponsorship and make a big announcement about joining a track day provider as a rider coach.

View this post on Instagram So much fun! ?? A post shared by Rich Houseman (@bigzcasa) on Feb 25, 2019 at 7:00pm PST Today’s Podcast include myself and Dr. J sitting down with Hookit’s...

We reflect on the last three years of Ashleys' life, share her ups and downs. “Who she is now versus three years ago” question is just one of the many things we touched on as far as life goes. We talk everything about her financial struggles with credit cards in college, to powerlifting, to what drove her to stop making bad decisions for herself which in turn led to opening up a practice, to how she mentally STILL feels she does not have it all together, but knowing how to manage her mind is how she gets thru every day tasks. "Knowing how to manage yourself before anyone else is a huge key to thriving not just living" - Dr. Ashley KayIG: @dr.ashleykay

On this 1st of a two part episode, I meet with my friend Coach Sarah on top of Crowders Mountain here in Charlotte NC. We talk about her early struggles from choosing the path she knew that she wanted vs all of the “outside” pressures that came along around her making those choices. She shared about how she struggled with an eating disorder, to finding her OWN voice both inside and outside of the gym & how she continues to grow and lead by example today...thanks again Sarah for sharing your Story! I hope you all enjoy it!! If you would like to follow her on her journey, you find her on Instagram: @slynnmcrae

Melanie McBeth talks about how she deals with Type 1 Diabetes & still manages to stay active, we also go back to her growing up with a Bodybuilding Dad & when she started her first Group Class. This was so great to talk to her, because she is also a good friend of mine and i've had the privilege of working with her before. I hope you guys enjoy her story and find some tips that can help you along the way.

It's the list that everyone - or some people, at least - has been talking about: SportsPro's annual rankings of the world's 50 most marketable athletes. SportsPro editor at large Eoin Connolly is joined by editor Michael Long and senior writer Sam Carp to discuss the list, the episode also features Roger Breum, from SportsPro's data partner Hookit, who explains the spontech side of this year's 50MM

A discussion of the Ironman World Championships run data, the new LVL hydration monitor, Robert Young caught cheating based on run data, and an interview with Scott Tilton, CEO of HookIt.

I got to do a colab with Davi from Hookit. Enjoy!