Podcasts about rokform

On this week's episode of GOLF's Subpar, 2-time Major winner Jon Rahm joins Colt Knost and Drew Stoltz for an exclusive interview from Phoenix Childrens' charity event at The Manner Babershop in Scottsdale, AZ. The reigning Masters Champion talks how often he has worn his green jacket, throwing out the first pitch at the World Series and his incredible experience at the Ryder Cup. *Note: This episode was filmed ahead of any of the recent LIV Golf rumors/news involving Jon Rahm, that is why it was not mentioned during in this interview* ----- Subscribe Now: https://www.youtube.com/channel/UCt5ESUx6omMUsMoEKvMTzlA Shop The Birdie Juice Collection: https://fairwayjockey.com/collections/birdie-juice Follow Instagram: https://www.instagram.com/golf_subpar/?hl=en Follow Twitter: https://twitter.com/golf_subpar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor ----- As we always say, Rokform is the #1 speaker in the game today.   Visit http://rokform.com and use promo code SUBPAR at checkout for 25% off your entire order.

On this week's episode of GOLF's Subpar, Lee Trevino joins Colt Knost and Drew Stoltz for an exclusive interview. The 6-time Major Champion talks how the game of golf can improve today, if Tiger Woods or Jack Nicklaus is the G.O.A.T. and his favorite on-course gambling moments. ----- Subscribe to our new YouTube Now: https://www.youtube.com/channel/UCt5ESUx6omMUsMoEKvMTzlA Shop The Birdie Juice Collection: https://fairwayjockey.com/collections/birdie-juice Follow Instagram: https://www.instagram.com/golf_subpar/?hl=en Follow Twitter: https://twitter.com/golf_subpar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor ----- This week's episode of Subpar is brought to you by Cincoro Tequila. The Blanco, Reposado and Añejo can be enjoyed in cocktails, straight up or on the rocks, it's the perfect golf course companion. So if you haven't already, go to Cincoro.com or your local store to buy a bottle and try the delicious liquid. ----- As we always say, Rokform is the #1 speaker in the game today.   Visit http://rokform.com and use promo code SUBPAR at checkout for 25% off your entire order.

On this week's episode of GOLF's Subpar, 7-time PGA Tour winner Billy Horschel joins former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive interview live from Ralph Lauren in Beverly Hills. The 2014 FedEx Cup Champion breaks down the course conditions at LACC for the U.S. Open, what he's been working on to combat his recent struggles and the best pranks the USGA has pulled on players over the years. -- Thanks to Ralph Lauren, the Official Outfitter of the United States Ryder Cup team and of GOLF's Subpar.  The RLX Golf collection is available in select Ralph Lauren stores, exclusive private clubs, and resorts, and online at RalphLauren.com. https://www.ralphlauren.com/brands-golf?&utm_source=OtherPartners&utm_medium=GolfSubparPodcastRLSponsorship_GolfSubpar_PodcastPlacement_2023_GolfSubparPodcastRLSponsorship -- As Colt Knost and The Sleezyman have frequently told you, there is not a better speaker in the game than the Rokform speaker.   Go to Rokform.com and enter code SUBPAR for 25% off. -- Thanks as always to our official sponsor FanDuel.   If you've been thinking about joining FanDuel, there's no better time to get in on the action. The app is so easy to use. They're always giving you great odds. And when you win, you can get paid INSTANTLY! So step up to the tee and take a swing at betting the PGA TOUR. Go to FanDuel.com/Subpar and sign up to get a NO SWEAT FIRST BET up to TWO THOUSAND FIVE HUNDRED DOLLARS!  

On this week's episode of GOLF's Subpar, PGA Professional Michael Block joins former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive interview. He talks the highs and lows of his media coverage, the comments he made about having Rory McIlroy's driving abilities and what his price tag would be to join LIV Golf. -- Thanks to Ralph Lauren, the Official Outfitter of the United States Ryder Cup team and of GOLF's Subpar.  The RLX Golf collection is available in select Ralph Lauren stores, exclusive private clubs, and resorts, and online at RalphLauren.com. https://www.ralphlauren.com/brands-golf?&utm_source=OtherPartners&utm_medium=GolfSubparPodcastRLSponsorship_GolfSubpar_PodcastPlacement_2023_GolfSubparPodcastRLSponsorship -- As Colt Knost and The Sleezyman have frequently told you, there is not a better speaker in the game than the Rokform speaker.   Go to Rokform.com and enter code SUBPAR for 25% off. -- Thanks as always to our official sponsor FanDuel.   If you've been thinking about joining FanDuel, there's no better time to get in on the action. The app is so easy to use. They're always giving you great odds. And when you win, you can get paid INSTANTLY! So step up to the tee and take a swing at betting the PGA TOUR. Go to FanDuel.com/Subpar and sign up to get a NO SWEAT FIRST BET up to TWO THOUSAND FIVE HUNDRED DOLLARS!  

On a special bonus episode of GOLF's Subpar, Colt Knost and Drew Stoltz react to the PGA Tour's announcement that they are merging with the Public Investment Fund and LIV Golf.  -- Thanks to Ralph Lauren, the Official Outfitter of the United States Ryder Cup team and of GOLF's Subpar.  The RLX Golf collection is available in select Ralph Lauren stores, exclusive private clubs, and resorts, and online at RalphLauren.com. https://www.ralphlauren.com/brands-golf?&utm_source=OtherPartners&utm_medium=GolfSubparPodcastRLSponsorship_GolfSubpar_PodcastPlacement_2023_GolfSubparPodcastRLSponsorship -- As Colt Knost and The Sleezyman have frequently told you, there is not a better speaker in the game than the Rokform speaker.   Go to Rokform.com and enter code SUBPAR for 25% off. -- Thanks as always to our official sponsor FanDuel.   If you've been thinking about joining FanDuel, there's no better time to get in on the action. The app is so easy to use. They're always giving you great odds. And when you win, you can get paid INSTANTLY! So step up to the tee and take a swing at betting the PGA TOUR. Go to FanDuel.com/Subpar and sign up to get a NO SWEAT FIRST BET up to TWO THOUSAND FIVE HUNDRED DOLLARS!  

Let's talk bike accessories! Over his years of bike commuting, Ian has found a few items that he keeps with him at all times. Here are his recommendations! 00:00 | Intro 00:26 | Current news 02:07 | Ortlieb panniers 17:05 | Pizza Rack Carrying yard waste on the Pizza Rack DIY splash guard 28:11 | Abus Bordo folding lock 34:08 | PDW Ninja Pump Ian's full bike toolkit 39:46 | Rokform phone mount 51:56 | Lights Outro Attributions Our theme song is Tanz den Dobberstein, and our interstitial song is Puck's Blues. Both tracks used by permission of their creator, Erik Brandt. Find out more about his band The Urban Hillbilly Quartet on their website. This episode was hosted, edited, and transcribed by Ian R Buck, with a news segment by Tim Marino. We're always looking to feature new voices on the show, so if you have ideas for future episodes, drop us a line at podcast@streets.mn. Transcript Find the transcript on our website.

On this week's episode of GOLF's Subpar, MLB Hall of Famer Ozzie Smith joins former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive interview. The 15-time All-Star talks how he became known as 'The Wizard', his favorite golf courses in the world and how he handles the pressure of playing in events like the American Century Championship.   Subpar Podcast: https://linktr.ee/Golf1271 Birdie Juice Merch: https://proshop.golf.com/collections/birdie-juice-collection -- Thanks to our official sponsor Dewar's. Make sure to check out their Reserve Bar listings today: https://www.reservebar.com/collections/house-of-dewars    As we always say, Rokform is the #1 speaker in the game today.  Visit http://rokform.com and use promo code SUBROK25 at checkout for 25% off your entire order.  

On this week's episode of GOLF's Subpar, 2022 NCAA Champion Cole Hammer joins former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive, interview. The recent University of Texas graduate talks why he stayed in school for all four years, hitting warm up shots next to Tiger Woods at the U.S. Open and whether or not he has considered LIV golf a viable alternative to the PGA Tour.   Subpar Podcast: https://linktr.ee/Golf1271 Birdie Juice Merch: https://proshop.golf.com/collections/birdie-juice-collection -- Thanks to our official sponsor Dewar's. Make sure to check out their Reserve Bar listings today: https://www.reservebar.com/collections/house-of-dewars    As we always say, Rokform is the #1 speaker in the game today.  Visit http://rokform.com and use promo code SUBROK25 at checkout for 25% off your entire order.   Thanks to our newest sponsor Pinned Golf. Head to www.pinnedgolf.com and use code SUBPAR to get yourself a brand new rangefinder today for only $179.99!  

On this week's episode of GOLF's Subpar, Stanford standout Michael Thorbjornsen joins former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive interview. The 'Thunder Cub' talks his nerves finishing 4th at the 2022 Travelers Championship, what he would have done with the $400K in prize money and making the cut at the U.S. Open at just 17 years old.   -- Thanks to our official sponsor Dewar's. Make sure to check out their Reserve Bar listings today: https://www.reservebar.com/collections/house-of-dewars    As we always say, Rokform is the #1 speaker in the game today.   Visit http://rokform.com and use promo code SUBROK25 at checkout for 25% off your entire order.

On this week's episode of GOLF's Subpar, Bob Does Sports and Fat Perez join former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive, in-studio interview. They talk their decision to quit their jobs and pursue golf content full-time, which PGA Tour star they've enjoyed working with the most and how it's felt for "Bobby Heckles" to become a recognizable voice at events.    Subpar Podcast: https://linktr.ee/Golf1271 Birdie Juice Merch: https://proshop.golf.com/collections/birdie-juice-collection -- Thanks to our official sponsor Dewar's. Make sure to check out their Reserve Bar listings today: https://www.reservebar.com/collections/house-of-dewars    As we always say, Rokform is the #1 speaker in the game today.   Visit http://rokform.com and use promo code SUBROK25 at checkout for 25% off your entire order.   This week's episode was brought to you by Rapsodo. Just go to www.Rapsodo.com/Subpar and use Promo Code SUBPAR for $100 off the MLM personal launch monitor. Right now, Rapsodo is also offering a $30 off bundle discount for MLM and their Premium Subscription. So SubPar listeners have the opportunity to save over $130 total, with purchase of the bundle package.

On this week's episode of GOLF's Subpar, PGA Tour Pro Mike Hubbard joins former PGA Tour pro Colt Knost and jicky jack legend Drew Stoltz for an exclusive interview. "Homeless Hubbs" explains how exactly he got his nickname, teaming with Joel Dahmen at the Zurich Classic, and what part of his game he needs to elevate to win on Tour.   Subpar Podcast: https://linktr.ee/Golf1271 Birdie Juice Merch: https://proshop.golf.com/collections/birdie-juice-collection -- Thanks to our official sponsor Dewar's. Make sure to check out their Reserve Bar listings today: https://www.reservebar.com/collections/house-of-dewars  For the best speaker with the strongest magnets for use on your cart, go to www.Rokform.com and get 25% off using code SUBPAR This week's episode is presented by FanDuel Sportsbook. If you've never tried FanDuel Sportsbook, what are you waiting for? Go to https://www.fanduel.com/subpar or download the FanDuel Sportsbook app to get started. Be sure to sign up with promo code SUBPAR so they know we sent you. Disclaimer: 21+ and present in AZ, CO, CT, IA, IL, NJ, NY, or WY. 1st online real money wager only. $10 first deposit required. Bonus issued as non-withdrawable site credit that expires 14 days after receipt. Restrictions apply. See full terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), Call 1-800-522-4700 (CO), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-GAMBLER or visit FanDuel.com/RG (NJ, IA, IL), 1-877-8-HOPENY or text HOPENY(467369) (NY), or 1-800-522-4700 (WY).

Small businesses have an advantage: they have the flexibility to pivot quickly in preparing for – and responding to – disruption. As we move into the “next normal,” efficiency is critical to ensuring a valuable customer experience. Join us as we chat with small business leaders at Rokform, a leading provider of smartphone and tablet accessories, as they share learnings from their e-commerce journey and advice on becoming more efficient than ever.

Bike phone mounts are a very difficult product category to do well; they're usually either not durable, or too easy to steal, or too expensive. Rokform has focused on solving the first two problems, but the products are indeed expensive. Come listen to Ian give a verdict on whether they are worth the price!

Tim Ferriss Show Podcast Notes Key Takeaways To survive in comedy you have to be a writer“As any writer can tell you it’s 95% re-write” Jerry SeinfeldIf Jerry taught a class on writing, he would teach to:Create a system you can stick with for some timeLearn to accept your own mediocrityReward yourself“I think I could solve just about anyone’s life, I don’t care what you do, with weight training and transcendental meditation” Jerry Seinfeld“If you look at the people who have really performed at a high level for decades, weight training seems to be one of the constants” Tim FerrissTranscendental meditation is the ultimate work tool“If you could take your experiences and ask to trade them in, the last ones I would trade would be the failures, those are the most valuable ones” Jerry SeinfeldRead the full notes @ podcastnotes.orgJerry Seinfeld — A Comedy Legend’s Systems, Routines, and Methods for Success | Brought to you by Wealthfront automated investing, Oura smart ring wearable for personalized sleep and health insights, and Rokform rugged cases for iPhone and Galaxy. More on all three below.Entertainment icon Jerry Seinfeld’s (@jerryseinfeld) comedy career took off after his first appearance on The Tonight Show with Johnny Carson in 1981. Eight years later, he teamed up with fellow comedian Larry David to create what was to become the most successful comedy series in the history of television: Seinfeld. The show ran on NBC for nine seasons, winning numerous Emmy, Golden Globe, and People’s Choice awards, and was named the greatest television show of all time in 2009 by TV Guide and in 2012 was identified as the best sitcom ever in a 60 Minutes/Vanity Fair poll.Seinfeld made his Netflix debut with the original stand-up special Jerry Before Seinfeld along with his Emmy-nominated and critically acclaimed web series Comedians in Cars Getting Coffee, which has garnered over 100 million views, and which the New York Times describes as “impressively complex and artful” and Variety calls “a game-changer.” His latest stand-up special, 23 Hours to Kill, was released by Netflix earlier this year.He is also the author of Is This Anything? which features his best work across five decades in comedy.Please enjoy!This episode is brought to you by Oura! Oura is the company behind the smart ring that delivers personalized sleep and health insights to help you optimize just about everything. I’ve been using it religiously for at least six months, and I was introduced to it by Dr. Peter Attia. It is the only wearable that I wear on a daily basis.With advanced sensors, Oura packs state-of-the-art heart rate, heart-rate variability, temperature, activity, and sleep monitoring technology into a convenient, non-invasive ring. It weighs less than 6 grams and focuses on three key insights—sleep, readiness, and activity.Try it for yourself. The Oura Ring comes in two styles and three colors: Silver, Black, and Matte Black. For $299, you can give or get the gift of health by visiting OuraRing.com.*This episode is also brought to you by Rokform! Rokform is the active lifestyle iPhone and Galaxy protective case company. Their protection is beyond great, with thousands of 5-star reviews and customer testimonials—or “Survival Stories” as Rokform calls them—that include a drop from the upper deck of a baseball stadium and a 75-foot cellphone tower fall.Rokform’s rugged cases have been called the Swiss Army Knives of phone cases due to a versatile design that allows you to use your iPhone or Galaxy phone in ways you never thought possible. Each case is built around an integrated magnet that is completely safe for your phone. The magnet allows you to instantly attach your device to any magnetic surface—toolboxes, file cabinets, refrigerators, golf carts, you name it. The Tim Ferriss Show listeners—that’s you!—get 25% off at Rokform.com when you use promo code TIM.*This episode is also brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,’ and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost. Smart investing should not feel like a rollercoaster ride. Let the professionals do the work for you. Go to Wealthfront.com/Tim and open a Wealthfront account today, and you’ll get your first $5,000 managed for free, for life. Wealthfront will automate your investments for the long term. Get started today at Wealthfront.com/Tim.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Jerry Seinfeld — A Comedy Legend’s Systems, Routines, and Methods for Success | Brought to you by Wealthfront automated investing, Oura smart ring wearable for personalized sleep and health insights, and Rokform rugged cases for iPhone and Galaxy. More on all three below.Entertainment icon Jerry Seinfeld’s (@jerryseinfeld) comedy career took off after his first appearance on The Tonight Show with Johnny Carson in 1981. Eight years later, he teamed up with fellow comedian Larry David to create what was to become the most successful comedy series in the history of television: Seinfeld. The show ran on NBC for nine seasons, winning numerous Emmy, Golden Globe, and People’s Choice awards, and was named the greatest television show of all time in 2009 by TV Guide and in 2012 was identified as the best sitcom ever in a 60 Minutes/Vanity Fair poll.Seinfeld made his Netflix debut with the original stand-up special Jerry Before Seinfeld along with his Emmy-nominated and critically acclaimed web series Comedians in Cars Getting Coffee, which has garnered over 100 million views, and which the New York Times describes as “impressively complex and artful” and Variety calls “a game-changer.” His latest stand-up special, 23 Hours to Kill, was released by Netflix earlier this year.He is also the author of Is This Anything? which features his best work across five decades in comedy.Please enjoy!This episode is brought to you by Oura! Oura is the company behind the smart ring that delivers personalized sleep and health insights to help you optimize just about everything. I’ve been using it religiously for at least six months, and I was introduced to it by Dr. Peter Attia. It is the only wearable that I wear on a daily basis.With advanced sensors, Oura packs state-of-the-art heart rate, heart-rate variability, temperature, activity, and sleep monitoring technology into a convenient, non-invasive ring. It weighs less than 6 grams and focuses on three key insights—sleep, readiness, and activity.Try it for yourself. The Oura Ring comes in two styles and three colors: Silver, Black, and Matte Black. For $299, you can give or get the gift of health by visiting OuraRing.com.*This episode is also brought to you by Rokform! Rokform is the active lifestyle iPhone and Galaxy protective case company. Their protection is beyond great, with thousands of 5-star reviews and customer testimonials—or “Survival Stories” as Rokform calls them—that include a drop from the upper deck of a baseball stadium and a 75-foot cellphone tower fall.Rokform’s rugged cases have been called the Swiss Army Knives of phone cases due to a versatile design that allows you to use your iPhone or Galaxy phone in ways you never thought possible. Each case is built around an integrated magnet that is completely safe for your phone. The magnet allows you to instantly attach your device to any magnetic surface—toolboxes, file cabinets, refrigerators, golf carts, you name it. The Tim Ferriss Show listeners—that’s you!—get 25% off at Rokform.com when you use promo code TIM.*This episode is also brought to you by Wealthfront! Wealthfront pioneered the automated investing movement, sometimes referred to as ‘robo-advising,’ and they currently oversee $20 billion of assets for their clients. It takes about three minutes to sign up, and then Wealthfront will build you a globally diversified portfolio of ETFs based on your risk appetite and manage it for you at an incredibly low cost. Smart investing should not feel like a rollercoaster ride. Let the professionals do the work for you. Go to Wealthfront.com/Tim and open a Wealthfront account today, and you’ll get your first $5,000 managed for free, for life. Wealthfront will automate your investments for the long term. Get started today at Wealthfront.com/Tim.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Tim Ferriss Show Podcast Notes Key Takeaways Telling kids they need to do better won’t motivate them. They need a goal and a purpose that will set them straight. For Kelly, once he decided the wanted to be an astronaut, he started taking school a lot more seriously: “There has to be that thing, that inspiration, that spark, that just provides inspiration to get people moving in the right direction. And that’s what Tom Wolfe’s The Right Stuff was for me.” – Scott KellyAn important life lesson from Scott:“How good we are when we start something is not related at all to how good we can become at anything” – Scott KellyYou’re going to experience failure on the road to success, it happens to everyone:“Failure is an option…It’s something that we all probably experience and, hopefully, we learn from it and move forward.” – Scott KellyThe most successful people tend to be the ones that push themselves and fail often:“I always feel like if we’re not always moving that bar higher and risking failure, then we’re not really reaching our potential…The people that are really successful are the people that are willing to take the risk of failing.” – Scott KellyGoing to Mars would be expensive, but NASA is a great investment. They provide high paying jobs to scientists and create new technologies that can be used in other industries.“NASA is a moneymaking prospect in that it generates more tax dollars than it uses. A mission to Mars would be the same thing. A mission to Mars would develop technologies that we may not have today.” – Scott KellyA message to everyone: The Earth is NOT flat“If the Earth was flat, wouldn’t the edge be the most popular tourist attraction on Earth? I would just go set up a taco truck and make a billion dollars with my edge-of-the-Earth tacos.” – Scott Kelly Read the full notes @ podcastnotes.orgScott Kelly — Lessons Learned from 500+ Days in Space, Life-Changing Books, and The Art of Making Hard Choices | Brought to you by Rokform rugged cases for iPhone and Galaxy, Athletic Greens all-in-one supplement, and 99designs global creative platform. More on all three below. Scott Kelly (@StationCDRKelly) is a former military fighter pilot and test pilot, an engineer, a retired astronaut, and a retired US Navy captain. A veteran of four space flights, Scott commanded the International Space Station (ISS) on three expeditions and was a member of the yearlong mission aboard the ISS, the single longest space mission by an American astronaut. In October 2015, he set the American record for the total accumulated number of days spent in space.Go for Launch: How to Dream, Lead, and Achieve is Scott’s two-hour audio course available exclusively on Knowable. In this candid and entertaining audio course, Scott shares instructive stories from his childhood in New Jersey, his days as a US Navy test pilot, and his year hurtling around the globe at 17,500 mph and teaches hard-earned lessons on perseverance, personal motivation, and the human side of success, drawn from his experiences in the most competitive, extreme environments imaginable. You can find it now at knowable.fyi/scott.Please enjoy!*This episode is brought to you by Rokform! Rokform is the active lifestyle iPhone and Galaxy protective case company. Their protection is beyond great, with thousands of 5-star reviews and customer testimonials—or “Survival Stories” as Rokform calls them—that include a drop from the upper deck of a baseball stadium and a 75-foot cellphone tower fall.Rokform’s rugged cases have been called the Swiss Army Knives of phone cases due to a versatile design that allows you to use your iPhone or Galaxy phone in ways you never thought possible. Each case is built around an integrated magnet that is completely safe for your phone. The magnet allows you to instantly attach your device to any magnetic surface—toolboxes, file cabinets, refrigerators, golf carts, you name it. The Tim Ferriss Show listeners — that’s you! — get 25% off at Rokform.com when you use promo code TIM.*This episode is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*This episode is brought to you by 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love. Its creative process has become the go-to solution for businesses, agencies, and individuals, and I have used it for years to help with display advertising and illustrations and to rapid-prototype the cover for The Tao of Seneca. Whether your business needs a logo, website design, business card, or anything you can imagine, check out 99designs.You can work with multiple designers at once to get a bunch of different ideas or hire the perfect designer for your project based on their style and industry specialization. It’s simple to review concepts and leave feedback so you’ll end up with a design that you’re happy with. Click this link and get $20 off plus a $99 upgrade.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Podcast: The Tim Ferriss Show (LS 81 · TOP 0.01% what is this?)Episode: #478: Scott Kelly — Lessons Learned from 500+ Days in Space, Life-Changing Books, and The Art of Making Hard ChoicesPub date: 2020-11-05Scott Kelly — Lessons Learned from 500+ Days in Space, Life-Changing Books, and The Art of Making Hard Choices | Brought to you by Rokform rugged cases for iPhone and Galaxy, Athletic Greens all-in-one supplement, and 99designs global creative platform. More on all three below. Scott Kelly (@StationCDRKelly) is a former military fighter pilot and test pilot, an engineer, a retired astronaut, and a retired US Navy captain. A veteran of four space flights, Scott commanded the International Space Station (ISS) on three expeditions and was a member of the yearlong mission aboard the ISS, the single longest space mission by an American astronaut. In October 2015, he set the American record for the total accumulated number of days spent in space.Go for Launch: How to Dream, Lead, and Achieve is Scott's two-hour audio course available exclusively on Knowable. In this candid and entertaining audio course, Scott shares instructive stories from his childhood in New Jersey, his days as a US Navy test pilot, and his year hurtling around the globe at 17,500 mph and teaches hard-earned lessons on perseverance, personal motivation, and the human side of success, drawn from his experiences in the most competitive, extreme environments imaginable. You can find it now at knowable.fyi/scott.Please enjoy!*This episode is brought to you by Rokform! Rokform is the active lifestyle iPhone and Galaxy protective case company. Their protection is beyond great, with thousands of 5-star reviews and customer testimonials—or “Survival Stories” as Rokform calls them—that include a drop from the upper deck of a baseball stadium and a 75-foot cellphone tower fall.Rokform's rugged cases have been called the Swiss Army Knives of phone cases due to a versatile design that allows you to use your iPhone or Galaxy phone in ways you never thought possible. Each case is built around an integrated magnet that is completely safe for your phone. The magnet allows you to instantly attach your device to any magnetic surface—toolboxes, file cabinets, refrigerators, golf carts, you name it. The Tim Ferriss Show listeners — that's you! — get 25% off at Rokform.com when you use promo code TIM.*This episode is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula with your first subscription purchase! That's up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*This episode is brought to you by 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love. Its creative process has become the go-to solution for businesses, agencies, and individuals, and I have used it for years to help with display advertising and illustrations and to rapid-prototype the cover for The Tao of Seneca. Whether your business needs a logo, website design, business card, or anything you can imagine, check out 99designs.You can work with multiple designers at once to get a bunch of different ideas or hire the perfect designer for your project based on their style and industry specialization. It's simple to review concepts and leave feedback so you'll end up with a design that you're happy with. Click this link and get $20 off plus a $99 upgrade.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim's email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissThe podcast and artwork embedded on this page are from Tim Ferriss: Bestselling Author, Human Guinea Pig, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Scott Kelly — Lessons Learned from 500+ Days in Space, Life-Changing Books, and The Art of Making Hard Choices | Brought to you by Rokform rugged cases for iPhone and Galaxy, Athletic Greens all-in-one supplement, and 99designs global creative platform. More on all three below. Scott Kelly (@StationCDRKelly) is a former military fighter pilot and test pilot, an engineer, a retired astronaut, and a retired US Navy captain. A veteran of four space flights, Scott commanded the International Space Station (ISS) on three expeditions and was a member of the yearlong mission aboard the ISS, the single longest space mission by an American astronaut. In October 2015, he set the American record for the total accumulated number of days spent in space.Go for Launch: How to Dream, Lead, and Achieve is Scott’s two-hour audio course available exclusively on Knowable. In this candid and entertaining audio course, Scott shares instructive stories from his childhood in New Jersey, his days as a US Navy test pilot, and his year hurtling around the globe at 17,500 mph and teaches hard-earned lessons on perseverance, personal motivation, and the human side of success, drawn from his experiences in the most competitive, extreme environments imaginable. You can find it now at knowable.fyi/scott.Please enjoy!*This episode is brought to you by Rokform! Rokform is the active lifestyle iPhone and Galaxy protective case company. Their protection is beyond great, with thousands of 5-star reviews and customer testimonials—or “Survival Stories” as Rokform calls them—that include a drop from the upper deck of a baseball stadium and a 75-foot cellphone tower fall.Rokform’s rugged cases have been called the Swiss Army Knives of phone cases due to a versatile design that allows you to use your iPhone or Galaxy phone in ways you never thought possible. Each case is built around an integrated magnet that is completely safe for your phone. The magnet allows you to instantly attach your device to any magnetic surface—toolboxes, file cabinets, refrigerators, golf carts, you name it. The Tim Ferriss Show listeners — that’s you! — get 25% off at Rokform.com when you use promo code TIM.*This episode is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system. Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product.*This episode is brought to you by 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love. Its creative process has become the go-to solution for businesses, agencies, and individuals, and I have used it for years to help with display advertising and illustrations and to rapid-prototype the cover for The Tao of Seneca. Whether your business needs a logo, website design, business card, or anything you can imagine, check out 99designs.You can work with multiple designers at once to get a bunch of different ideas or hire the perfect designer for your project based on their style and industry specialization. It’s simple to review concepts and leave feedback so you’ll end up with a design that you’re happy with. Click this link and get $20 off plus a $99 upgrade.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Starat se o iPhone v kanceláři, kavárně nebo jej nosit po kapsách po městě je brnkačka. Co dělat, když jej chcete používat na kole, na motorce, v autě a outdoor? Dlouho jsem řešil tohle dilema, zkoumal značky a nakonec se rozhodl pro Rokform, který má jedny z nejlepších referencí na světě. Jakou jsem udělal praktickou zkušenost?

Chris Carr, President and CEO of Farotech, started his agency 19 years ago as a web development company, moved into SEO, and then transitioned to what Chris calls conversion science. Today, Chris says, his agency builds integrated systems that generate leads, nurture leads into clients, and then convert clients into brand ambassadors who refer new clients to the brand. Chris says that most companies spend a majority of their time and effort generating leads – and then alternating between generating leads and reacting to the results. He emphasizes that businesses can't depend on a single marketing platform. A properly designed system, like a flywheel, maintains consistent momentum, gains power, and generates “really great results.” Farotech “deep dives” for 2 months into a client's marketing, discusses a client's unique selling proposition, compares it to customer search volumes, and applies a software that identifies first top ten relevant Google search results in a client's market niche. Evaluating the “winners'” readability, content, content length, infographics, and backlinks yields information about what the client company needs to do to beat the competition. After Farotech understands a client's messaging requirements for both global audiences and the client's segmented audiences, the agency writes great, value-imbued, data-based content. Pushing data and information makes content sharable, Chris says.  The agency provides a strategic 3- to 5-year roadmap that highlights gaps and opportunities and, over time, recommends messaging tweaks to keep the client “at the top.” One technique Farotech uses to great advantage is placing Pixel on a client's page to track visitor conversions, optimize ads, build targeted audiences for future ads, and remarket to people who have made a purchase. Pixel is very useful for capturing “lookalike audiences,” people who are unaware of a company and its offerings, but who are demographically similar to a company's “good customers” or similarly challenged. Finding the “lookalike” audiences for a client's emails and for its website users greatly expands opportunities. Chris says that blog messages should be targeted, polished, and personalized and delivered at least once a week in order for the blogger to be recognized as a thought leader.  Chris says he likes to “fail as fast as I can, and then adjust and then keep going and keep going.” He believes it is very important to invest in training staff, and lauds Greg Crabtree's book, Simple Numbers, as an effective guide for “when to cut and when to hire. Chris can be reach on his company's website at: farotech.com consultation. Those who would like a consultation should email: info@farotech.com. He believes most companies will find this initial consultation invaluable. “He says, We work really hard to tell you where you're weak, where you should go from here. Even if you don't use us, these are the three things you should be doing, things like that.”  Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk. I am joined today by Chris Carr, President and CEO at Farotech based in Philadelphia, Pennsylvania. Welcome to the podcast, Chris. CHRIS: Hey, thanks for having me. ROB: It's fantastic to have you here. Why don't you start off by telling us about Farotech and what superpower you all bring to the world of marketing agencies? CHRIS: Thanks for asking. I stared Farotech about 19 years ago. We started out as a web development company, then slowly moved into SEO, and then from SEO into what we call a conversion science. What I mean by that is when clients come to me, they usually say, “If I could only figure out my SEO, then all my problems would be solved” or “If I was only good at social media” or something like that. What I often say is, “Hey, if you are basically wrapping all of your marketing around one particular solution, then you're building your house on sand.” What we try to make the argument of is we build systems, not solutions. If marketing is done right and it's turned into a system, essentially you have a system that generates leads, nurtures leads into clients, and then converts clients into brand ambassadors. And those brand ambassadors are going to be those loyal fans who create referrals for your brand. So, the superpower that I would have is I'm going to help strategize that in the beginning of the process and help our clients get to that spot. ROB: Where are they typically starting from? Are they just spending on anything? Are they trying to do some of these tactics that someone told them they should do, and they're coming to you because they're trying to be amazing at SEO even though they can barely spell it? Where are they coming from? CHRIS: I think most people spend the large majority of their time in lead generation. They're going to come to me saying that they might write a couple blogs. What I find is that most companies are what I call reactive marketers as opposed to proactive marketers. The reactive marketer is the idea that we live this life of quiet desperation. We have a tradeshow, so we sprint for the tradeshow, or it's Christmas season and we need to get our products ready for that. I worked a lot in the healthcare space; certain sports change how they market. You sprint and then relax and then sprint and then relax. A system doesn't do that. A system is kind of like Jim Collin's Flywheel. It just keeps spinning and spinning and spinning. Momentum turns into power, and power turns into really great results. ROB: I think a lot of people aspire to this sort of thing, but they very quickly realize that they don't really know what they should be talking about that's interesting to their audience. How do you think about that? What's an example of an industry where you've seen it could be hard for them to think about what to say, but in fact there is a system that can be put in play that makes a lot of sense once you get your head around it? CHRIS: That's a really great question. Unfortunately, I think Google tells you what to say in a lot of ways. You know your general topic; you have great products and services. It's shocking that when you say it the way you say it and then I look in Google and I'm saying, “Hey, what you think the audience wants and what they're actually searching for – you can try really hard to be great at your brand, but you're trying to convert the masses on something they don't even know about.” What happens is I'll sit down with a client and we'll talk about their unique selling proposition, and then I'll compare it to search volumes and say, “Hey, we create your messaging. These are the tweaks you're probably going to have to make. Do you agree or disagree?” If it's your brand, I want it to be sacred and I want to protect that, but if it's about volume and generating leads, then we might have to tweak or pivot or move. ROB: That certainly makes sense. Are you looking at that through the lens – I think level zero of this is you type what you think you're talking about into Google and see what else gets suggested, but then there's this deeper level of maybe search console and some other keywords. How do you dive down that rabbit hole and start finding out what they're actually talking about in the eyes of their customers? CHRIS: We develop a gap assessment right at the onset of working with a client. That's a 2-month deep dive into a client, their marketing. It's a 3- to 5-year roadmap to understand where the gaps are, where the opportunities are. But most importantly, I've got to understand your messaging and what your vision is and how you create effective messaging for not just the global audience, but to segmented audiences too. Within that process, what we try to do is once I've figured out your messaging, we have certain pieces of software that before we even publish, it's going to tell you who's in the top 10 spots on the first page of Google, who those top 10 companies are, and what kind of content you've got to create to beat them. I might look at readability, I might look at the length of content, I might look at the fact that they have infographics or backlinks. As I start to create that message, I'm going to say, we're going to base this piece of content on data, not on hunches. That's where we start. We start with the data. ROB: Interesting. It seems evident that at some point you're going to want to atomize this content, push it out into social, push it out into paid social, push it out even into – maybe what resonates even turns into some press. How do you get down to that next layer? I think there's probably some ways where the search data is the truth and the tools you have are the truth, and there's some places where on each platform, the audience is looking for something slightly different. CHRIS: At the genuine level, we write content for our clients. We'll interview our clients through a number of different ways so our writers write really great content. It starts with writing great content. That's table stakes. You've got to have great content. It has to have value. I always say that it should push data and information because that's what makes content sharable. But then it has to go into the system. I'll just get very tactical about it. We write content for blogs. Blogs get syndicated through social media channels. Then we'll use paid channels to reach certain target audiences. We'll use multiple different platforms but say it's Facebook. I'll Pixel on my client's computer. We'll find out, what are the visitors doing when they come to your website? Then I'll be able to get your messaging to that target and then a lookalike audience as well. So now I'm reaching people that don't even know you exist, but they are similar demographics or have certain challenges and things like that. ROB: Very interesting. That's been surprisingly effective for quite a while, but it kind of makes sense. Figure out how to drive the audience and then make sure you Pixel for retargeting and the lookalike audience. That combined with, maybe if you're capturing some emails, a lookalike on the email audience, those are sometimes those core four audiences: your email, the lookalike email, the web, and the lookalike web. CHRIS: Yeah. That's it in a nutshell. I forgot to mention that we do – not email blasts, but we do very targeted emails. I think the key you also want to include into that mix is segmentation. If you send one message to your entire audience, unless you have a very niche product – for example, we have a buyer persona that's a general business; then we have SaaS companies, then we have healthcare companies, and then we have manufacturing. There's very specific information that I share to healthcare companies that I don't want my manufacturing potential clients to hear. It just doesn't make sense. And I don't want to water down a message that can be used for everybody. I'd rather send a very segmented, polished, personalized message to a smaller audience than carpet bomb your entire database with a generalized message that doesn't bring value. ROB: Sure. How do you think about frequency amongst those different segments? Do you just hit each one when you have something to say? How do you make sure you're not neglecting something too long? CHRIS: We try to do at least a minimum of one blog a week. Everyone talks about Google's best practices, and I think we make them up as we go along. But we found is what we call it link velocity. If you can keep up that link velocity from an aspect of at least one blog a week, usually what happens is you establish yourself as a thought leader and Google starts to recognize that. What I don't believe is that you should just be a mill. Don't just publish content to publish content. What we do is sit down with a client and we develop an editorial calendar. In an editorial calendar, you're going to know what content goes out in the next 30, 60, or 90 days. We leave some room for things to be nimble because things change, the news changes. Pandemics happen.  ROB: Yes, they do. CHRIS: But for the most part, you want to be in a scenario where frequency of about once a week is pretty good. Especially if you're sending out email communication as well, you don't want to be blasting people every day. It's kind of funny; I have a cellphone, and I also ride a bike. It's just something you do when you're old to stay in shape. I bought my iPhone case from a company called Rokform. Probably shouldn't have said their name. Anyhow, the case is really awesome. Connects to my bike. Really, really awesome. But the fact that they feel like they need to email me every single day is beyond annoying. It went from me being a loyal fan to me being like, dude, I've got to get around to unsubscribing, but I shouldn't have to unsubscribe because you should know your audience better. Like, how many phone cases are you going to buy in the next 5 years of your life? Two? One? Just a pet peeve, but it relates to the frequency of communication. ROB: Yeah, our own experiences certainly inform those conversations around frequency. I'm sure a lot of people can relate. You buy a pair of shoes and then a week later they're like, “Do you want some more shoes?” It's like, I am not that customer segment. I am not the weekly shoe buying guy. I buy a pair of shoes about every 6 months, and if you want to retarget me in 6 months and ask me for some shoes, I'll probably buy some. CHRIS: Yeah, you should be talking to my wife. [laughs] That's my wife's rhythm, about one pair a week. But for me – yeah. ROB: Different customer segments. There it is. CHRIS: Big time. ROB: Chris, you mentioned that you started off not really even intending to start an agency, starting off in web development. What made you realize that this was actually going to be a business that was viable, that was going to stick around for a little bit? CHRIS: Started the business about 6 months before 9/11. I was working at a private company called Vanguard. They're an investment company. I was trying to get into IT there. Thought I wanted to be in IT; what I really wanted is marketing. I got that job, and then 3 days later, 9/11 happened and they said, “Hey, we're going to have to put you back at your old job.” I was a phone jockey. I was a registered rep, and I was talking to people on the phone at a call center like 8 hours a day. It was at one of those spots where I'm sitting in the parking lot like, “I just don't want to go in there.” Anyhow, 6 months later, 9/11 happens and I have no wife, I have no kids. It takes me a whopping $1500 a month to pay my life and my bills. I was like, “You know what? Screw it. I'm just going to go out and do this thing.” Started the business. Got immediately gobbled up as a consultant for a couple years, working in a marketing company that specialized in pharma, and then 2 years later went on and started the agency. How do you know it happens? You don't. It's funny; my business partner was texting me this morning and talking about payroll and he's like, “I think I have kidney stones.” [laughs] You never wake up and feel like, “Wow, this whole agency this is just a dream. There's never a bad day.” We started a dream, wanted to do this thing, created a product, got a client. That client led to two clients. Two clients led to more employees. More employees led to more clients. You just wake up one day, 19 years later, 150+ clients, 50 employees, and you're just – I joke around that it took 19 years to be an overnight success. ROB: [laughs] It becomes a lot of mouths to feed. I think one of those temptations for many folks in the agency world is to maybe look a little bit jealously at their SaaS clients. Of course, the grass always looks greener on the other side. How have you looked at that? “Man, it would be nice to have a product with 90% gross margins and the money keeps coming in.” CHRIS: Yep. Well, be careful what you wish for, because I have SaaS clients, and they say, “Getting them to buy the software is the easy part. We make all the money in the service.” I'm like, dude, I'm a service company that wants to build a product. You're a product company and you want to start a service. [laughs] Dude, you don't want to talk to people. It happens. One of the things that's very interesting in the SaaS space is if you don't have VC funding or you don't have a pretty good cushion, marketing is scary. What I mean by that is – I use the analogy of Photoshop. Photoshop would sell for anywhere between $300 and $500 back in the day before SaaS was actually SaaS. Do you remember Photoshop before it was SaaS? ROB: Oh yeah. I remember people asking who was going to buy Photoshop on a monthly payment when you can just buy the shrink-wrap or the download. CHRIS: Yeah. Honestly, I think most of it was just downloaded illegally anyway. It was terrible. [laughs] It was the early 2000s. Napster was there, and software was not free. But yeah, nothing like going on a podcast and admitting illegal activity, right? ROB: “I have a friend.” CHRIS: I have a friend, right? [laughs] It was a decade ago. But let's say you go out and buy the software and it costs $500 bucks. Now you're like, “We're going to lower that barrier of entry and make it $19.99. No one's going to cancel on us because we got them for $19.99.” I'm like, that's like $480 in cash flow that you don't have right now. It's going to take you 30 months for you to reclaim that other $500 bucks. It's awesome in the aspect of you've eliminated your barrier of entry, you stay competitive and stuff like that, but cash flow is king. I have SaaS clients, and the number one thing I'm looking for is, are you sustainable? Because if you don't have that core number of clients, man, it gets scary pretty quick. ROB: Right. You being in Philadelphia, I know there are some investors there, but it's not the Bay Area and it's not even New York, I don't imagine. That services dimension of it can be a function of SaaS survival in a non-VC-heavy market. CHRIS: Yeah. It's a critical call to make. How do you want to live? Sometimes you've got to do the service until you can just be product only. And I respect that.  I respect anybody who's going to say, “I do what it takes, and when the landscape changes, then I'll pivot.” I can respect that. ROB: Oh yeah, I've certainly been down that path. It's hard from a pride perspective, and I'm sure we all get told what we're supposed to be when our company grows up and how it looks and what you're not supposed to do. Sometimes practicality and eating that pride – and also just realizing who it is that you want to be instead of who it is that other people want you to be is such a key step. CHRIS: And then you're also worrying about – I think there's a phrase that says for every level, there's another devil. What happens here is that you switch out of that service-based model, you're basically just a SaaS company from the regular sense of the word, but then your whole day is lead generation, lead nurturing, and then most importantly – which is something you didn't have to worry about before – you're always worrying about retention. It's one of those things where when a pandemic happens, you might be the first thing that goes. And that's a scary predicament too. I remember specifically, our company hadn't taken a hit. We thought we were going to take a hit. My business partner – he's the COO, but he also does the CFO type stuff – came to me with this long list of everybody that we buy from, and he's like, “This is the list of the people that can go. They're what I would call ‘nice-to-haves.'” That's a scary spot to be in if you're SaaS. One of the things from a SaaS standpoint is the same thing I say to people that are in employment. Make yourself unfirable. If you are a SaaS product that lives on the periphery of “nice-to-have,” you're nice to have, but you can also be very forgettable.  ROB: That's true on SaaS. I think there's an extent to which that's also true in services, though. You can have a contract, but when March 15th, 2020 hits, if a client comes to you and says, “Hey, we're going to be done for a while,” what most people are going to do and what's probably prudent is to say, “Okay, I understand. Let us know how we can help you.” You're not going to fight and be like, “You've got 9 months left and another $90K on this contract, so you've got to pay up, bud.” CHRIS: That's where, for us, we always have a roadmap. The roadmap is even clients who say, “Hey, we're not seeing the results,” I'm like, “Great. We charted this roadmap together. Where did we go wrong? Where do you disagree? Because you agreed to the same roadmap too. We might not be where we're at right now but look at where we're going. If you don't believe in where we're at now, do you believe in what's a mile down the road?” If they say yes, then you say, “Let's journey on this together. I'm on this journey with you.” I want to be in a scenario here where I can be very vulnerable with you and just say, “Where are you suffering? Which part of this process isn't working, and what can we put a little bit more energy into?” as opposed to cutting the cord. I think one of the things we try very hard to do is to not be a vendor. We try to be a partner. I hate people that overuse that, but that's exactly how it works for us. We have clients that are like, “We've got to do another advertising campaign, and I forget what we said about this, this, and this. Farotech, what do we say about that?” I'll be like, “Dude, it's your company. You don't know what you said about that?” I mean, it's an honor and a privilege, but you become so ingrained in who they are that they forget what's been said about them, what they even say about themselves. ROB: Makes sense. Chris, you've given us some nuggets already, but if you rewind and think about the 19 years of the company, what are some lessons you've learned along the way that you might do a little bit differently if you were starting afresh in 2020? CHRIS: I got this questionnaire from you before we started talking and I knew this was coming, and it's so funny – I told my assistant, it matters what day it is. Literally, I consider myself a lifetime learner, but I also say that those last 19 years, I've Forrest Gump'd my way to this spot right now. Meaning I like to fail as fast as I can. Everything I'm saying here sounds cliché, but I like to fail forward, I like to fail as fast as I can, and then adjust and then keep going and keep going. I think the number one lesson that I've learned is if you just keep on swimming, if you just keep on pushing through the hard times, usually what happens here is the sheer diligence is enough. Especially in the service-based industry. In the product-based industry, it can be a little bit tougher because of competition. ROB: Sure. Those landscapes can change and there's things that can happen. It doesn't matter how much you keep swimming; you're not going to rebuild your Groupon competitor today and have it thrive like crazy. CHRIS: I don't think Tom from Myspace is going to make this dramatic resurgence against Facebook. I think at this point Mark's got him. But for the most part, I've seen two economic downfalls. Now I've survived through a pandemic. We signed our first million-dollar client; a year later, we decided to part from that client. I had all the staff from that client that I refused to let go of, and I tried to be a solider and say “I'm going to sell my way out of this,” which I failed miserably. They ended up hating me on their way out anyway, even though I'm putting their salaries on my credit card. It's terrible to say – took me almost 7 years to dig out of that hole of salaries. However, I would do it again because of the things I've learned. Nothing would have forced my hand like reaching the bottom of the barrel. That's just the way it is. ROB: Right. It's not that you would do it that way again; it's that doing it that way taught you more about the next time. CHRIS: Oh, I'm sorry, yeah, I wouldn't say I'd do it again. I'd say I wouldn't change it. In other words, unfortunately I feel like God wanted me to take this road so that I could – I don't think I would've learned if this didn't happen to me. ROB: Yeah. How do you now think about that alignment between the team that's working on a client, the revenue and team – you never want to think about when to cut the line, but there's a very tight alignment between revenue and staff in a services business. CHRIS: Yeah, we had to hire a consultant. Right now we use two different companies. One is called CEO Think Tank, where we run all of our numbers through them. The other one is called Simple Numbers. Simple Numbers is this really advanced accounting and virtual CFO service. They look at our numbers. We live and die by data of utilization rates, of client growth, of sales growth. There's a balance between knowing who to have on your team and when to have them on your team and stuff like that. We have an exceptionally high retention of employees, which has been wonderful, and that – I don't know how to describe it. Training is probably the most expensive part of an agency because we do what we believe is some radical things, and you can't just pull a geek off the street and say, “Hey, guess what? You have an account now.” So, investing in people, investing in training has made a big dividend for us. When we look at the numbers, we're really hard and we really push back when the numbers say your staff is bloated. We get that a lot. We have more staff than work. We get that a lot, but our pushback is that the more trained our staff is, the better job they do. The better job they do, the more clients stick around. And when you have a retention rate of clients in the 90s, you don't have to sell as much because your clients stuck around. If you bleed clients, you might think you're saving money because you have fewer employees, but you're spending way more in sales and marketing to try to get new clients that just fell off the bus. My analogy is falling through, but you get my point? ROB: Yeah. Simple Numbers – is that Greg Crabtree and the labor-efficiency ratio and all that jazz? CHRIS: Oh yeah, you're from that area. I think they're from down that way, aren't they? ROB: I think he's over in Alabama. I could be wrong. CHRIS: Yeah, he's a total rock star. Read the book. The book, to me – it's called Simple Numbers, but it could've been called “Simple Greek.” I require a business partner who can read that stuff. I pay someone to do my taxes. I pay someone to read my email. [laughs] All I do is talk marketing. They show me the numbers and they show me the stuff, and then we make decisions from there. But for the most part, if you trust the data, it all comes out well in the end. ROB: That makes sense. People should definitely dig in, read it. It's a good guide. When to cut, when to hire. All helpful in there. Chris, when people want to find you and Farotech, where should they go to find you? CHRIS: They should go to farotech.com. You can email us if you want to get a consultation. It's info@farotech.com. One thing I will say is that if you reach out and we do a consultation, this is not a glorified sales pitch. You're going to learn more about your business in an hour than – we try really hard to bring a lot of value to the client as opposed to just using that as an opportunity to market and pitch our services. We work really hard to tell you where you're weak, where you should go from here. Even if you don't use us, these are the three things you should be doing, things like that.  ROB: Fantastic. We'll put that in the show notes. I hope people will reach out. It has been a pleasure, Chris, getting to know you and Farotech. Thank you. CHRIS: Thanks again. ROB: All right. Be well. Bye. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.

This episode introduces the MALBHVD Racing Experience and Feel Like A Pro's crew chief and mechanic, Mario Pernetti.

In this episode, I recap the AFM round 5 from Sonoma raceway and discuss what I learned racing two bikes in the same weekend.

This episode recaps the MotoAmerica Sonoma round, discusses training at the R-World Day with 4 Time Superbike Champ Josh Hayes, and announces a new major sponsor, Hammer and Nails Men's Grooming.

MALBHVD Episode#9 AFM Round #4 Sonoma Preview. I discuss the road to round #4, a crash fest, injuries, broken trucks, and upcoming racing.

MALBHVD Racing Experience Episode #8 AFM Round #3 Laguna Seca & Fun Track Dayz Auggie Weber

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I humbly remember all of those killed in the service to our nation. With a special tribute to Major Brent Taylor, Army National Guard, Mayor of North Ogden Utah, and Major Walter David Gray, United States Air Force.

I intro my adventure into sponsorship and make a big announcement about joining a track day provider as a rider coach.

March 12, 2018 The Path Podcast Show Page ABOUT THIS EPISODE Dave Cullinan joins Tani and Nathan to share his story. Dave went from famously jumping the bridge in Bromont in 1992 to take home the gold medal and rainbow stripes of a UCI World Champion to the edge of death with a torn aorta two years later.  Dave shares his story of coming back and they chat about several topics throughout the industry. The Path guys welcome all of your questions and encourage you to send them an email with the subject "Podcast Question" to podcast@thepathbikeshop.com.  --------- RELATED SHOW LINKS Shop via our Amazon Affiliate Link: http://amzn.to/1SC3svC Shop the Mountain Bike Radio Store: https://shopmbr.com/ Get on The Path Newsletter Email List: http://eepurl.com/tzr2b Rokform: https://www.rokform.com/ Rokform on Facebook: https://www.facebook.com/Rokform/ Watch Dave race the ABA Grand Nationals 1990: https://www.youtube.com/watch?v=XpPfZ28TCDY Follow Dave on Instagram: https://www.instagram.com/cullymtb/?hl=en #ThePathPodcast Follow Auk on Instagram: https://www.instagram.com/e_auk/ The Path Bike Shop Website: http://www.thepathbikeshop.com/ The Path Bike Shop Facebook Page: https://www.facebook.com/thepathbikeshop The Path Bike Shop on Instagram: https://www.instagram.com/thepathbikeshop/ The Path Bike Shop on Twitter: https://twitter.com/thepathbikeshop The Path Bike Shop on Google+: https://plus.google.com/+ThePathBikeShopTustin/posts The Path Bike Shop on Pinterest: https://www.pinterest.com/thepathbikeshop/ The Path Bike Shop on Vimeo: https://vimeo.com/thepathbikeshop Like what you are getting from Mountain Bike Radio? Support it and get something in exchange.

In this video your Pathfinder explains how to set up your iPhone for outdoor adventure. Enjoy the video then get the rest of the story at ExploreEmag.com

The Rokform V3 iPhone Case features a small, clever mount that makes it extremely versatile, and suitable for sticking on the side of a road case or camera rig.