Podcast appearances and mentions of karen hayward

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Stephen Denny is the managing director of Denny Leinberger Strategy, keynote speaker, and competitive strategy and marketing consultant. He holds multiple patents, authored Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, as well as co-authored Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World. He helps emerging brands define their competitive positioning, communication strategies, and implementation plans in the market. Prior to consulting, he was a 20+ year senior marketing executive having managed the people, strategy, and budgets at brand name technology companies like Sony, Onstar (for General Motors), Iomega, and Plantronics. If your brand is not number one, consider reaching out to Stephen Denny by visiting his websites https://www.stephendenny.com/ and https://www.linkedin.com/in/stephendenny/. Karen Hayward is an author, international speaker, and managing partner and CMO with Chief Outsiders. She matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top-line growth. She is responsible for building and supporting a team of world-class marketers. She works with SaaS companies and technology innovators to accelerate growth and deliver breakthrough revenue demonstrating her passion for helping CEOs take their game to the next level. If you're a CEO practicing random acts of marketing, consider reaching out to Karen Hayward by visiting her websites https://chiefoutsiders.com/ and https://www.linkedin.com/in/karenhaywardcmo/. Dan Riley is a Principal Partner at Riley Design Associates, LLC. He has created brand identities and campaigns for many national and international companies. If in a Fortune 500 company and have marketing design challenges, you're going to want to reach out to Dan Riley at https://www.linkedin.com/in/dan-riley-a08a76/ or https://www.rileydesign.com/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Why do customers buy from you? When trying to sell, you may be falling into the common trap of focusing on why your products or services are the best. No matter how good your product or services are, clients buy because of what problems they help solve for them. In this episode, I am joined by Karen Hayward, author of Stop Random Acts of Marketing. Karen shares her insights and tips as a sales and marketing consultant for mid-market CEOs. Join us in this episode as Karen shares how to tap into the voice of the customer and understanding how they actually buy to improve your business success. Grab a copy of Stop Random Acts of Marketing HEREConnect with Karen Hayward: LinkedInEmail : KHayward@Chiefoutsiders.comLooking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below: LinkedinTwitterWebsiteEmail : ian@ianaltman.com

In this episode, Nathan and Karen discuss: How the marketing landscape has become complex Why empathy is critical as a leader Finding a mentor and looking for personal growth opportunities The importance of dreaming big Key Takeaways: Marketing has evolved and companies have complex problems that need specialized solutions. Find an expert that can help you solve your specific marketing problem and take action.  Lead by example. Don't ask anyone to do anything you wouldn't do. Lean on your empathic ability. Make an effort to really understand the other person and walk in their shoes.  As a leader, you must find the balance between driving performance and displaying empathy in your team. Be consistent and communicate consequences, both negative and positive.  Find a mentor and look for opportunities to advance your career and mission.    "Dream big - and then when you thought you've dreamed as big as possible, dream bigger." —  Karen Hayward   About Karen Hayward: Karen Hayward is an author, international speaker, and a Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top line growth.  Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI.   Check out Karen's Book: https://www.amazon.com/Stop-Random-Acts-Marketing-Deliberate/dp/1544502532    Connect with Karen Hayward:  Twitter: https://twitter.com/HaywardKG  Website: https://www.chiefoutsiders.com/  LinkedIn: https://www.linkedin.com/in/karenhaywardcmo/    Connect with Nathan Mersereau:  Phone: 248-645-1520 Website: www.dayinacanoe.com Email: nathan.mersereau@planningalt.com Twitter: @NathanMersereau LinkedIn: Nathan Mersereau Address: 255 S Old Woodward Avenue, Suite 310 Birmingham, MI 48009       Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

In this episode we interview Karen Hayward of Chief Outsiders, A fractional CMO firm.  We cover some of the challenges businesses face with maintaining predictable revenue and why a fractional CMO may be a good option for these businesses.  Items we covered > predictable revenue > importance of a marketing plan > how tactical services play into generating more leads and sales > chat about A.I.  website www.ChiefOutsiders.com LinkedIn Company Page https://www.linkedin.com/company/chief-outsiders/ Linkedin https://www.linkedin.com/in/karenhaywardcmo/ Facebook https://www.facebook.com/ChiefOutsiders    

This episode features #ThoughtLeaders and #Experts Bradford Blevins, and Karen Hayward.Continue Reading → The post #700-701: Blevins, Hayward w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

This episode features #ThoughtLeaders and #Experts Bradford Blevins, and Karen Hayward.Continue Reading → The post #700-701: Blevins, Hayward w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing. Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she uses her skills to pair companies with experienced fractional marketing executives. She's also the author of "Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs". Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz --- Send in a voice message: https://anchor.fm/marketingintheraw/message

Marketing practices were changing even before the coronavirus pandemic. The new situation calls for a new approach. Greater collaboration between sales and marketing teams, the need for executives to have a broader knowledge base and expertise, and a more flexible work force are common themes in both B2B and B2C marketing practices. In this episode of Expert Opinion, Ryan Rieches is joined by Karen Hayward, author of the book, Stop Random Acts of Marketing. After 20 years with Xerox, and a number of other start-up and mid-market companies, Karen is now Managing Partner of Chief Outsiders, a firm that provides interim or part-time marketing executives to mid-market companies. The two discuss the growing frustration among CEOs, the changing roles of marketing executives, and best practices for a marketing program that is both measurable and sales-driven.

Karen Hayward, managing partner of Chief Outsiders, discusses what it means to have a Big M marketing strategy that is backed with data, plans, and actually executes vs. random acts of marketing. Karen and Bryan also explore how to build a powerhouse marketing department, the definition of a fractional CMO, and how to take learning from working across different countries and applying those learnings to your business.

Our economy is currently in a state where there is a need for speedy recovery. For this to happen, entrepreneurs and CEOs need to think strategically about bringing customers back to their businesses and create an actionable plan of execution. In this increasingly digital world, that means more emphasis on smart marketing strategies that will […]

Our economy is currently in a state where there is a need for speedy recovery. For this to happen, entrepreneurs and CEOs need to think strategically about bringing customers back to their businesses and create an actionable plan of execution. In this increasingly digital world, that means more emphasis on smart marketing strategies that will put your company on top. Karen Hayward has been helping mid-market CEOs to accelerate growth by building and executing strategic marketing programs for six years as Managing Partner and CMO for Chief Outsiders. Listen in as Terri Levine picks her brain for some marketing tips and tricks that will help you grab a larger share in the recovery economy. Love the show? Subscribe, rate, review, and share! Here’s How » Join Heartrepreneur® Radio community today: heartrepreneur.com Heartrepreneur® Radio Facebook Terri Levine Twitter Terri Levine Instagram Heartrepreneur® Radio Pinterest Terri Levine YouTube Terri Levin LinkedIn

With most Americans forced to telecommute due to the Covid-19 pandemic, we must all adjust to a new way of working and thinking. A disruption in your regular routine likely feels uncomfortable. And things may never go back to “normal” or the way they were. To effectively communicate, collaborate and achieve cultural harmony, you need focus, preparation, and patience. To learn the best practices of working remotely, we talked with a company that was founded with a virtual workforce over a decade ago. Chief Outsiders provides interim marketing executives to middle market companies. Managing partner and book author, Karen Hayward, discussed the importance of establishing a routine, the need to plan ahead, and ways to stay connected—and even thrive—in today’s fast-paced world.

In this episode, I speak with Karen Hayward who is best known a Chief Outsiders Managing Partner and CMO based in San Francisco, CA. She helps technology companies grow by building strategic sales and marketing programs (by following the voice of the customer) while driving its alignment to deliver advanced revenue. She is sharing 3 important key steps you have to follow to align your sales and marketing team and lead your business to success.  *Get all my best tools, templates, guides HERE*  - (http://www.luisryan.com/book)   * Partner with me here* - (http://dominatewithluis.com/)   *JOIN THE FACEBOOK GROUP!* - (https://www.facebook.com/groups/pdvip) In this episode: What does sales and marketing alignment mean and how does it work Next step to take once you have the foundation of your alignment in place  What types of follow-ups to do in order to get the engagement with your leads  How to serve your buyers in a way they want to buy your product or service (it's all about understanding them and not what you want to sell them) How to identify your buyers’ triggers to buy what they want and how to best serve them  Opportunities to take from the win-loss analysis and how to apply them to your business  Resources:  Stop Random Acts of Marketing- (https://www.amazon.com/Stop-Random-Acts-Marketing-Deliberate-ebook/dp/B07ZRYWHPW) Buyer Persona- https://www.amazon.com/s?k=buyer+personas+%2C+by+adele+revella&sprefix=buyer+pers&ref=nb_sb_ss_i_2_10 (https://www.amazon.com/s?k=buyer+personas+%2C+by+adele+revella&sprefix=buyer+pers&ref=nb_sb_ss_i_2_10) Connect with Karen Hayward:  Website- https://www.chiefoutsiders.com (https://www.chiefoutsiders.com) Twitter- http://www.twitter.com/HaywardKG (http://www.twitter.com/HaywardKG) Linkedin- https://www.linkedin.com/in/karenhaywardcmo (https://www.linkedin.com/in/karenhaywardcmo) Connect with Luis: Website- http://www.luisryan.com (http://www.luisryan.com) Instagram- https://www.instagram.com/luisryandiaz/ (https://www.instagram.com/luisryandiaz/?hl=en) Facebook Group- https://www.facebook.com/groups/pdvip (https://www.facebook.com/groups/pdvip) / Facebook- https://www.facebook.com/luisryan4 (https://www.facebook.com/luisryan4) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this week’s episode of Smart Sports Podcast, I have a local athlete that has somewhat flown under the radar. We’re talking about a dual-sport athlete at the collegiate level. Port Dover’s Jacob Erwin celebrated senior night with his Castleton University Spartans teammates last week, and is now set to take a run at top-ranked Norwich in the playoffs this weekend. But that’s not all. Before the hockey season began, Jacob helped the Spartans men’s golf team to a fourth place finish at the North Atlantic Conference championships, while finishing second overall himself. He was named to the conference’s All-Acedemic team and First-Team All-NAC. SHOUT OUTS The first shout out goes to our local special Olympians. Beginning Monday, Simcoe Special Olympics has four five-pin bowlers and one figure skater competing in Thunder Bay at the Special Olympics Canada Winter Games. Good luck to Korissa Hammond, Kaitlyn Ferguson, Jason Gordy, and Kendall Steinhoff coach Karen Hayward in bowling. And good luck to figure skater Taylor Bennett. Thank you so much for listening, it really is appreciated. Make sure to go over to the Smart Sports Podcast Facebook page for much more local sports news, photos and video. And make sure to LIKE and SHARE our posts, so we can continue to make Smart Sports Podcast the place for all things local sports. Thanks

Driving new revenue is not just having a great product or service. Companies have to get the message distributed to the right people. If you had marketing strategies for fast-growth, you would see more traction in your market. CEOs often resist some of the strategies that require them to be the face and voice of the company. Developing marketing strategies for fast-growth requires new thinking. My guest today is Karen Hayward, Managing Partner of Chief Outsiders. His company was ranked #2827 in the 2019 Inc 5000 list. Karen and I discuss the power of the CEO's voice to share the stories that drive the company forward. Discover the keys to marketing strategies for fast-growth. Get the show notes for How a CEO Can Leverage Marketing Strategies for Fast-growth with Karen Hayward at Chief Outsiders Click to Tweet: Listening to an amazing episode on Growth Think Tank featuring Karen Hayward at Chief Outsiders with me your host @GeneHammett http://bit.ly/KarenHayward #MarketingStrategiesforFastGrowth #Leadership #GHepisode520 #GTTepisodes #Podcasts Give Growth Think Tank a review on iTunes!

As the CMO and managing partner with Chief Outsiders, author Karen Hayward helps mid-market companies create and execute comprehensive growth plans.  In her new book, Stop Random Acts of Marketing, Karen shares with ... The post Stop Random Acts of Marketing: Karen Hayward appeared first on Author Hour.

As the CMO and managing partner with Chief Outsiders, author Karen Hayward helps mid-market companies create and execute comprehensive growth plans.  In her new book, Stop Random Acts of Marketing, Karen shares with ... The post Stop Random Acts of Marketing: Karen Hayward appeared first on Author Hour.

  SLMA guest host and board member Dan McDade (recent CEO of PointClear) and now of Prospect Experience interviews Karen Hayward a managing partner of Chief Outsiders on the subject of what separates winners and losers in the revenue wars. The interview covers three tactical areas that winners use and loses fail to implement. Very interesting.  ----more---- About the Guest: About Karen Hayward Karen Hayward is a Managing Partner with Chief Outsiders, responsible for West Coast Operations. She is a results-oriented marketing, sales, and operations executive with a proven track record for building and executing strategic programs that accelerate revenue. Karen joined Chief Outsiders from EarthLink where she completed the integration of their acquisition of CenterBeam. At CenterBeam, she spent a decade as CMO. Karen’s early career set the stage for her later successes; while at Xerox Canada Ltd., she held a variety of corporate marketing, and sales leadership positions, ultimately developing and leading the company’s first industry-focused go-to-market effort as VP and General Manager for the Financial Services sector. From 1995 to 1998 she held VP of Marketing and Director of Product Marketing roles within Xerox Canada. Karen was our “boss” during her time at CenterBeam. During one five-year period, CenterBeam credited PointClear with helping them grow 45% per year compound annual growth. Karen, welcome to the broadcast.    About Chief Outsiders Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 600 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100.  About the host Dan McDade McDade is the founding partner of Prospect Experience.  Dan McDade founded PointClear in 1997 to help B2B companies with complex sales processes drive revenue through lead generation, qualification and nurturing. For close to 20 years, he’s been instrumental in developing strategies that assure 100% of leads delivered to client sales organizations are fully qualified to client specifications.  Dan is the author of The Truth About Leads, a book about how to focus lead-generation efforts, align sales and marketing, and drive revenue. He also wrote From Chaos to Kickass, an ebook detailing the benefits of sales and marketing optimization.  The Sales Lead Management Association named Dan one of the 50 Most Influential People in sales lead management for five consecutive years. In addition, he was named one of the Top 50 Sales & Marketing Influencers for three years by Top Sales World.   

As we look back on our first six months of Beliefs, we’ve noticed some themes in the stories and topics we’re bringing you...We’ve covered origins and practices, abuses and pain, and hate speech and bigotry.  One bright theme we’ve seen is the enduring commitment in all religion to social justice and community. This week on Beliefs, we’re returning to three compelling moments that speak to the way religion asks us to help and protect each other.   Political activist and social justice advocate, Rabbi Rachel Timoner from Congregation Beth Elohim is our first guest on the inherent responsibility she feels toward social justice she feels as a rabbi and Jew.  Continuing our review of community and social justice is our conversation with the senior minister of the 350-year-old First Congregational Church of Old Lyme, speaking with guest host Karen Hayward about a Puritan approach to modern society.  Our last conversation is with a respected and thoughtful voice in the Catholic Church. Fr. James Martin is a Jesuit priest, scholar, author, and editor-at-large of the Jesuit magazine “America.”  He has turned his attention to a social justice issue that has moved to the front of many faith’s consciousness in recent years. Methodist, Episcopalian, and Evangelical Covenant Churches – just to name a few recent examples - have wrestled with LGBTQ inclusion. Fr. Martin is the author of the book, “Building a Bridge: How the Catholic Church and the LGBT Community Can Enter Into a Relationship of Respect, Compassion, and Sensitivity.”   

The function of a CMO is focused on facilitating sales & marketing strategies of a business. While CMOs work together with the other C-level executives, harmony in an organization isn’t always present. To execute a plan and make it work, there should be a forging partnership within an organization. One leader should think about how another leader perceives one thing. And from there, they can align their goals and work in harmony to bring value, and eventually, revenue to the company.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Easter is upon us – an ancient Christian holiday to commemorate the resurrection of Jesus, and a pilar of Christian faith. An ancient tradition, in a young country.     This week on Beliefs, a conversation with Senior Minister, The Rev. Dr. Steven Jungkeit of the First Congregational Church of Old Lyme, Connecticut. This year they celebrate their three hundred and fiftieth anniversary.    Our guest interviewer this week is Karen Hayward.       TRANSCRIPT   The First Congregational Church of Old Lyme was established in 1665. What do you imagine the Easter message in this meeting house was 350 years ago? One of the interesting features of Puritans and early colonial America was that they were reluctant about celebrations like Easter and Christmas.  So they may not have had an actual Easter celebration… One of their deep beliefs was the holiness of every single day such that to separate out a separate day like Christmas, like Easter, is somehow sanctified as different than those other days was a troubling thing for them. So, they may not have marked the day at all in the way that we do at this point in time. That's a relatively recent invention. Having said that there are a lot of features that I think we can recognize from the Puritans that establish a kind of continuity between then and now such that we can speculate about what might have been important to them. One of the things that was deeply important to them was the life of the mind. They would have taken seriously what it means to read scripture to interpret it carefully to be incorporating the deepest and best and broadest learning of the day into their messages. They had, I would say, a wide understanding of the goodness of the world that the world was created by God, as good. And so that's what led them into that notion that every day was sanctified, every day was holy, and they had a sense of the fallibility of human lives. The sense that there are moments when we need corrective boundaries around our discourses around our communities to help to help bring out the best in us.  I think they give us really helpful perspective on the fact that human beings are not always at their best. That sometimes they are indeed fallible and that indeed we may need things like laws things like norms - strong communal norms in order to shape our lives together. These are things that I think they would have been thinking about not only on Easter Sunday, but every day.  And I think that broadly speaking, we’re deeply continuous with those understandings. And that represents some of what my -our- messaging is every single Sunday and something of what will be happening here on Easter Sunday as well.   You mentioned that the theologian Harvey Cox in one of your recent sermons. Cox has famously stated that, “Sermons remain one of the last forms of public discourse where it is culturally forbidden to talk back.” In this age where Twitter and naked incivility are rampant in our culture. How do you respond to this?   Well I have to say I think Harvey Cox's is right about that. And it's for me a profound moment of humility and gratitude to be able to stand in a in a in a pulpit and to have a crowd of people who are interested in what might unfold in that moment. I take it very seriously I think it's a sacred moment. So, I think there's a there's a humility that comes with that. I think there's a responsibility that comes with that. Insofar as it is this privileged moment.  One of our former ministers here some hundred years ago said that for him that little space of the pulpit was the most sacred piece of real estate.  That he knew insofar as there is a privilege and a responsibility that comes with that - I feel beholden to say something that's going to be of value.  But that's also going to be respectful of the people who are listening. That's not to say that it won't be challenging. I am frequently very challenging in my in my messages. But I want to respect the dignity and the beliefs of the people sitting in the pew.  There is a freedom of the pulpit, but I also respect the freedom of the Pew.  But for that moment, for that moment, there's this long you know 15-20 minute discourse where we have to pay attention. Where it involves linear thinking. Where it involves imaginative thinking, and where I hope moments of empathy and compassion and grace can be stirred. That's the hope. So, thank God it still exists. And I don't know. There are places all around all around the country and indeed all around the world where that particular moment anchors communal lives.   Here is another quote from Harvey Cox “We live in a post Christian America. Christian ideals no longer dominate social thought and action.” How does this resonate with you? I've given this one some thought because I think that's from a book that Harvey wrote in the late 60s, when indeed it seemed as though Christian thought was not going to dominate America in the way that it once had. And in many ways that has held true. We are indeed a more pluralistic society. We are indeed I think a society which has increasingly recognized and incorporated other forms of religious belief, other forms of practice other life systems.  And I think that's a wonderful thing.  It's something that I feel passionately about helping our congregation, and helping our region, helping wherever I can…  To it's to establish links of communication with these other forms of belief. But in other ways I think what's happened in America is the opposite of what Harvey has diagnosed there. Because indeed it seems that there is a strain of Christianity which has remained very dominant, and very I would say, chauvinistic, in its attitude toward others.  That's not the kind of Christianity we practice here. That's not what I want to put out into the into the world. But it is true that it does have a kind of cultural hegemony that I feel very strongly about countering in some way with a different kind of Christian discourse or a different kind of religious identity. So, on one hand yes, I think we're a different America than we were when Harvey wrote that.  On the other hand, there is this virulent strain of Christian thought which I think is preventing that pluralism from actually taking shape, and those dialogues and those conversations from actually happening. And I worry about that greatly.   What about the raw secular nature of our times that we're living in. Well I would wonder how deeply secular the secular actually is. When I look at American culture I see religion all around us I see forms of religion all around us that may or may not travel under the name of religion. But I see religious orientations and beliefs happening all around us. Now whether or not that translates into our raw selfishness, I think is a really, really good question. I don't know necessarily that selfishness corresponds to the religious content. And I would say that I want to draw us as a community into these forms of religious expression that contest that form of selfishness.  I think the most perverse phrase in all of the Bible, “Am I my brother's keeper? Am I my Sister's keeper?” with the implication being that we're not attached to one another. We have no communal bonds we have no communal attachments. I want to say we do. They exist across our town lines. They exist across our national lines. They exist across our religious and cultural lines. We're attached to one another. And I want to figure out ways that religion and religious stories can help us connect in that way.   The Puritan leadership integrated their version of Protestantism into their political structure. What vestiges of Puritanism’s severe reputation actually linger in our communities today? And are they helpful to our spiritual growth in today's world? Well I think Puritanism has gotten a bad rap over the years. And there is a strong piece of me that wants to salvage the reputation of the Puritans and do a kind of counter reading of the Puritans. Marilyn Robinson's novels have been really helpful in redirecting our public imagination back to the Puritans and helping us to understand that there's something there that's worth lingering with even if we're doing something different now. It's okay to do something different but it's also there's also something there so what are the vestiges… Well, it pertains to some of what I was saying before: I think they did have a strong life of the mind. They were strongly words-centered so they believed in the power of writing, and the power of oratory, and the power of rhetoric, to shape lives to shape minds to shape communities. Thank God for the power of rhetoric. Thank God for the power of words they believed in the goodness of the world. Ultimately they thought that the world was God's gift and that they had a duty to use their lives well. They were consumed with a sense of wonder and all at the natural world - again this is something that I think we in an age of climate change can learn from - there's this awe and wonder that many of them evince over the course of their discourses, that we do have from them. And again, they also have this sense that human beings and that human communities can sometimes be broken. And this is where they enter this language of sin. And it's not a popular language for many of us.  Now, however, I think underneath that word there's this sense that human beings are frail. We're prone to error and we're we need to remain humble and open to correction. I think that's a profound gift that the Puritans give to all of us in the world that we fail sometimes politically, personally, and that we need to be open to correction and open to new direction new openings. There are some vestiges that I wouldn't want to bring into the modern world or bring into the contemporary world. They were more severe than I might have liked. They were more… Oh, I don't know, limited in their geographical, spatial imagination than I might have liked. Or their religious orientation than I might have liked. But I don't know this is sort of an anachronism; to take our understandings of the, you know today, and project them back onto the past. Then you know they owned slaves. I mean one of the features of living In Old Lyme is to realize that there are gravestones where slaves are buried in the local cemetery. Here I live in a house across the street from the church where a slave lived in the attic. This is a part of our history that I think we must grapple with. And we must grapple with it publicly. So, these are some of the vestiges not only of the puritans but of America.   What is the biggest challenge that you face as a minister in today's world. There are enormous challenges and it's hard to even whittle down what the biggest one is. But if I had to if I had to pick one, I would say that it's the shrinkage of the imagination  …Of all of us, as Americans these days. And it might not just be Americans it might be the world where we somehow seem to be bounded by the borders - of our geographies, the artificial boundaries of nations, of towns, of communities, without the ability to imagine the lives of people who live outside of those borders beyond where we might exist.  We have a president right now who is declaring that our country is full; that our borders are full. And indeed, I think we're having to contest that sort of thinking on all up and down the chain. We're dealing with a problem right now here in our community where we have a food pantry that operates out of our basement, which wants to limit its distribution to the people only of a certain geographical region but not people outside of that region. And so, what happens when these border crossings happen? Are we are we our brothers and sisters keepers or not? That to me is the biggest challenge to get people to imagine what it might be like living in South Africa. What it might be like living in Honduras, or what it might be like living in Mexico, or what it might be like living in Syria.  So, in order to help with that, we have done a lot of work around immigration over the last few years. We've done a lot of work in resettling refugees over the last few years, and indeed that's been a feature of our community's work for a long, long time now. It's to bring people here into Old Lyme who have had to flee their countries for whatever reasons whether it's food insecurity or war or economic insecurity. They've had to flee. We try to be a place where they can feel as though they can rebuild their lives here. I want us to be a window to the rest of the world; to allow border crossings- if you will- to happen all around us wherever we go.   Steve, you've mentioned so many broad issues, complex issues. How does that distill down to your Easter message in 2019?  That's a great question for me. Christianity, and my understanding of faith in general, is this sense of opening, this sense of continually being expanded.  I call it stretch theology. I want to porousness in the boundaries of our theologies in the sense, and in the boundaries of our lives together. So, I understand it to be at the center at the heart of the Christian message.  So when it comes to Easter, I think about I think about the tableau of people that are described in that biblical scene where they go to the tomb on Easter morning. And there are several people there. And I think we're all invited to take a place among those several people.  And they look at this tomb which has somehow been opened and they don't know what to make of it. And the scriptures tell us in particular the gospel of Luke tells us that Peter went inside the tomb went into this space of death and stayed there for a little bit. And witnessed what that space of death might look like, feel like, what it might be doing to him. I want us his congregants on Easter morning to be willing to go into that tomb into that space of death, and consider all of the tombs all of the spaces of death that human beings are sometimes asked to enter and to live in, and then ultimately to try and get out of. So, what I want to also then emphasize is that Peter at a certain moment turns around and looks at the open door of the tomb. There is an opening there. There is an opening out of the tomb. Out of that space of death. And he exits. He goes out. So, whatever it is that people might be struggling with whatever forms of social or personal metaphorical death that people might experience in their lives. I want to say that there is an opening out of it. I want to invite people to consider what it is to be inside that place, but I also want them to glimpse that opening that leads out of it, and into life, into community, into connection, into the best form of human life that we can we can imagine that we can exist in. That's my Easter message. That's what I want to get at.   Well that's a beautiful message and we want to thank you for your thoughts and your wisdom that you've offered today. Thank you it's so so good to be able to be in conversation with you Karen. And I'm grateful for the work that you're doing. So, thank you.   Thank you, Steve.

Wish your agency had better account management? Want to learn how to increase client satisfaction and reduce churn-rate? It might be time to take an inward look in order to up your game and improve agency account management. When you and your team communicate more effectively with your clients, you will turn them into your biggest fans. In today's episode, we'll cover: How to build a deeper relationship with your clients. The most effective way to communicate with clients. Top 3 account management tactics. Today, I talked with Karen Hayward a Fractional CMO at Chief Outsiders — the largest fractional CMO firm in the US. Karen works with CEOs and helps brands build growth strategies. She's an expert on account management, which is an area where we see a ton of growing agencies struggle. This episode contains crucial information that could be a real game-changer in your agency's client relations and retention. How to Build a Deeper Relationship with Your Clients Meaningful client relationships are churn's kryptonite. The faster (and better) you build a relationship with your clients, the less likely they are to jump-ship. After all, leaving a faceless brand is far easier than leaving an agency that you have nurtured a strong affiliation with. So, how do you build a deep-level relationship? Karen says it's all about aligning your values and your client's values while leveraging your human assets. So, let the people in your agency get to know key members of your client's team. If you have a relationship that exists on multiple channels, you will suffer less when you hit those road-bumps. Make sure your team and your client's key employees (CEO, CFO, CMO, marketing director, etc.) build a relationship while agreeing on performance metrics. We talked about relationships a ton when Joey Coleman, author of Never Lose a Client Again, was on the show. Bottom line, be certain you and your client have the same end-goal in mind as well as the same definition of success. The Most Effective Way to Communicate With Clients Figuring out how and when to communicate with clients is a huge headache for startup agencies (and lots of mature agencies as well). When are you bothering your clients? Some clients probably prefer not to communicate with you at all, right? Karen suggests you communicate with your top clients quarterly. Even if everything is fine - and especially if everything is fine. Don't make communication about sales. Ask them for feedback and learn what your clients really want by asking them. Hear them out, reassure them, and take action before there are issues. A great way to get off to a good start is to send new clients Net Promoter Score (NPS) surveys after the first 30 days! You can send them these surveys quarterly as well. You can take all of these Net Promoter Scores and see what kinds of trends your agency is having with your client. This gives you some great insight and also takes care of sheltered client concerns they may not be openly sharing with you. Top 3 Account Management Tactics Before she left, Karen left us with a few great tactics we can all try out. Start NPS immediately. Net Promoter Scores are amazing! They give you critical insight into your client-agency relationship status. Karen says you can get started right away with these if you take advantage of websites like Promoter.io and AskNicely, which both offer free NPSs in the U.S. with their free trials. Eat up the free trials and operationalize right away. If you aren't finding any value, at least you didn't spend anything! Make marketing pervasive in your agency. Karen suggests pushing marketing at every turn in your agency. Whether that's attaching marketing supplements to email signatures or even small details like business card design, subtle marketing can add great immediate value to your business and keep your clients interested. Engage in meaningful dialogue. Karen suggested making sure your team has a story to tell. In other words, the account team needs to study-up on their clients so they can engage in meaningful conversations. Karen uses a system she calls S.T.A.R. (Situation, Task, Action, Result). The key is for everyone to be prepared to interact deeper than surface-level. Cashflow or Bookkeeping Issues? FreshBooks is the solution with their ridiculously easy­-to-­use cloud accounting software for agencies. Freshbooks helps you work smarter and become more organized. Most importantly, it gets you paid quicker. Check out FreshBooks.com/SmartAgency and enter SMARTAGENCY in the “How Did You Hear About Us?” section for a FREE 30-day, unrestricted trial.  

Karen Hayward, Managing Partner and CMO at Chief Outsiders, joins the Bryan Kramer Show for real talk on climbing the professional ladder through building relationships, humility, and innovation. In This Episode How the voice of the customer leads to breakthrough products that define your business Why moving forward means never thinking you're skills are acceptable The power of the Emotional Freedom Technique How staying humble can keep you moving forward Resources Karen Hayward on Twitter: @HaywardKG Chief Outsiders Vistage BlueJeans Dragon   Visit BryanKramer.com to hear more Human Conversation.