Podcasts about personal brand strategy

If your brand feels a little flat—or like it could belong to anyone—this episode is your reminder that you are the secret sauce. In Episode 3 of the Personal Brand Series, we're unpacking how to infuse your brand with your unique vision, values, and passions so you can attract aligned clients and build trust faster.This one's all about building a brand that actually feels like you—without a full rebrand or starting from scratch. Key Takeaways:Why copying your competition keeps you stuck (and exhausted)How your vision, values, and passions shape your most magnetic contentExamples of how to express each element in your brandHow to use ChatGPT to brainstorm your brand traits (without losing your voice)One simple challenge to start showing up more authentically this week Mentioned in This Episode:Join my email community for weekly branding tips & tools → shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Your personal brand is the one thing you carry with you—through every pivot, job, or business evolution. In this kickoff episode of the Personal Branding Series, I'm sharing why now is the time to take your personal brand seriously—and how to begin aligning how you show up with how you want to be seen.Whether you're starting fresh, evolving your niche, or just feeling disconnected from how you show up online, this episode will help you take the first step toward more confident, consistent visibility. Key Takeaways:Why your personal brand is your most powerful business assetHow the online space has changed—and what that means for your visibilityWhy “just working hard” isn't enough anymore to get noticedThe simple first step to start aligning your brand: Google yourselfHow I help coaching clients build intentional, trust-building personal brands Mentioned in This Episode:Join my email community to get weekly brand-building resources https://shellyniehaus.com/tips Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileKit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Feeling stuck on how to build your personal brand without hiring a designer or doing a full rebrand? You're not alone. In this episode, I'm breaking down the concept of a Minimum Viable Brand—inspired by a powerful talk from ConvertKit founder Nathan Barry. Whether you're just getting started or pivoting into a new season, this simple 3-step framework will help you build clarity, confidence, and consistency as you show up in your business.Key Takeaways:Why your personal brand matters more than your logo or color paletteThe power of showing up with your name, face, and voiceHow to choose one platform to start creating content (without the overwhelm)Why people trust people—not polished brandsA simple action step you can take this week to start building your brand

Send us a textIn this insightful episode of Business Growth Talks, Mark Hayward dives into the essential framework for building a powerful personal brand in 2025. With the ever-growing digital landscape and competitive marketplace, Mark emphasizes that personal branding is not a luxury but a necessity for business growth. The discussion centers around practical strategies, common misconceptions, and actionable insights into developing a brand that stands the test of time.Mark sets the stage by defining what a personal brand truly means—how it is the perception others have based on your online and offline presence. He underscores the importance of trust over mere visibility and the impact a personal brand can have beyond the company logo and website. Mark highlights significant examples, comparing followers of company brands versus personal brands, showcasing how leaders like Elon Musk and Mark Zuckerberg have wielded their personal brands effectively. He also discusses the portability and compounding effects of a strong personal brand, and why it's crucial for a diverse range of professionals—from startup founders to board members.Key Takeaways:Building a personal brand is essential for standing out in a crowded market and establishing trust, which is critical for business growth.A personal brand transcends a company's brand, offering emotional connections and long-term leverage through portability and consistency.Mark outlines a practical framework: clarifying positioning, choosing consistent content themes, focusing on specific platforms, and telling authentic stories.Visual and verbal consistency, along with leveraging proof like testimonials and collaborations, are key to building and maintaining credibility.Personal brands should evolve over time, adapting to new skills, audiences, and shifting goals, while maintaining transparency with followers.Resources:For further insights and strategies discussed in this episode, explore the following:Mark Hayward's Business Growth Talks ChannelLinkedIn for B2B businesses: LinkedInPlatforms for creators: Instagram and TikTokLong-form storytelling: YouTubeDon't miss out on the full episode as Mark Hayward unfolds practical strategies and insights on building your presence, pipeline, and authority. Stay tuned for more enriching content from Business Growth Talks.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

10-Minute Tactic to Simplify Your MessagingFeeling like your brand doesn't reflect where you are anymore? You don't need a full rebrand—you just need a refresh. In this quick episode, I'm walking you through how I used ChatGPT to update my brand statement, Instagram bio, elevator pitch, and one-minute networking intro.This is the same strategy I use with my coaching clients to simplify their messaging and show up with more clarity and confidence.Key Takeaways:Why your brand might feel “off” in a new seasonHow to prep ChatGPT so it speaks in your voice4 simple prompts to refresh your brand messagingWhat to update first if you're feeling stuck

If you're searching for the perfect personal brand strategy to elevate your business and stand out in a competitive digital world, this episode with Serah D'Laine will deliver exactly what you're looking for.A former Hollywood actress turned mindset and branding strategist, Serah has cracked the code on turning presence into profit — and in this deep dive, she shares the secrets behind her powerful Persona → Presence → Profit framework.Through her approach, Serah shares the psychology behind visibility, emotional connection, and storytelling — addressing key pain points like:“Why isn't my message standing out?”“How do I differentiate in a saturated space?”“What's the first step in building my brand presence?”“How can I monetize my brand in a meaningful way?”You'll learn about positioning for entrepreneurs, creating brand identity development that feels aligned, and designing a profitable personal branding system that supports both visibility and monetization.✨ If you're in a season of reinvention, need a fresh start, or want to build a personal brand online with meaning and momentum, this is your episode. Expect to walk away with clarity, confidence, and a clear roadmap to next-level success.#PersonalBrandStrategy #SerahDLaine #BuildYourBrand #PersonalBranding #BrandIdentity #AuthenticBranding #FemaleEntrepreneurs #EntrepreneurMindset #OnlinePresence #PositioningStrategy #Reinvention #NLPBranding #PersonalBrandCoach #DigitalBrandStrategyDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdClick here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdEnhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutikCheck out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcastClick here to check out our Amazon product of the day (affiliate): https://amzn.to/3ZLseCCWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shares her journey from working at Microsoft in a high-paying tech role to launching multiple income streams, including coaching, speaking engagements, Airbnb hosting, and content creation. She discusses how she overcame the fear of leaving stability, embraced her multi-passionate nature, and built a brand that aligns with her values. If you have ever felt like you have too many interests or questioned whether you can monetize your passions without choosing just one path, this episode is for you. Want to build a business that supports your life and values? Work with Liz one-on-one to create an intentional growth strategy, structure multiple income streams, and confidently step into your next level. About Gina Moreno Gina Moreno is a multi-passionate entrepreneur, TEDx speaker, and first-generation Latina engineer who has built a thriving business by integrating coaching, content creation, and public speaking. She is the founder of Empowermente, where she helps ambitious Latinas develop confidence, gain clarity, and take bold actions to create businesses and lives aligned with their values. In addition to coaching, Gina has monetized her expertise as a public speaker, content creator, and Airbnb superhost. She has shared her story and advocacy for Latines on platforms like NBC, Univision, and Business Insider. Gina's unique approach blends mindset shifts, confidence-building, and actionable strategies to empower her clients to create multiple streams of income through passion projects and entrepreneurial ventures. With a mission to uplift and empower, Gina creates a safe space for her clients to heal, dream bigger, and step into their highest selves while exploring tools like content creation, side hustles, and business development for personal and professional growth. Timestamps 00:01 – Gina's Journey: From Engineer to Multi-Passionate Entrepreneur 03:44 – The Moment She Knew She Wanted More Than Corporate Success 07:09 – How to Manage Multiple Ventures While Staying Aligned and Productive 08:43 – Integrating Coaching with Speaking, Content Creation, and Airbnb 13:26 – Building a Powerful Personal Brand and Monetizing Your Presence 17:29 – How to Start When You Have Multiple Passions but Feel Overwhelmed 21:33 – Pushing Past Perfectionism and Fear When Launching Something New 23:43 – Stepping into a Coaching Identity After a Corporate Career 29:48 – The Reality of Launching a Coaching Business and What Surprised Gina 36:07 – How to Build a Sustainable Business That Supports Your Life and Values 41:06 – Mindset Shifts That Helped Gina Attract New Opportunities 45:24 – The Role of Joy, Confidence, and Alignment in Business Success Episode Highlights Embracing Multi-Passionate Entrepreneurship – Why Gina refuses to choose just one path and how she successfully integrates multiple income streams. Monetizing Your Unique Story – How Gina leveraged her lived experiences to build a brand that attracts speaking opportunities, clients, and media features. Overcoming Fear and Self-Doubt – How Gina pushed past imposter syndrome and stepped into her role as a coach and mentor. The Power of Taking Imperfect Action – Why you don't need to have everything figured out before launching your business or project. Creating a Business That Supports Your Life – The strategies Gina uses to ensure her business aligns with her lifestyle, values, and personal fulfillment. Category Latina Entrepreneurs, Multi-Passionate Business Growth, Coaching and Personal Brand, Mindset and Business Strategy Keywords multi-passionate entrepreneur, Latina coaching business, personal brand strategy, quitting corporate, monetizing passions, speaking engagements, coaching mindset, pricing your services, business alignment, mindset shifts Connect and Work with Liz Fernandez Website: https://thelizfernandez.com/Instagram: @thelizfernandezWork with Liz in Private Coaching: Learn More and Book a ConsultationTherapist to Coach Collective: Learn More and Enroll Connect with Gina Moreno

Chad Hyams and Bob Stewart engage with business coach Maya Elious to discuss brand confidence and effective messaging strategies for attracting high-end clients. Maya shares insights on identifying personal expertise, crafting authentic content, and leveraging social media to build a recognizable brand. The discussion highlights the importance of consistency, audience engagement, and having a clear call to action for generating leads. Perfect for entrepreneurs wanting to refine their brand strategy and maximize impact through targeted communication. Connect with Maya at https://www.mayaelious.com/ ---------- Connect with the hosts: •    Ben Kinney: https://www.BenKinney.com/ •    Bob Stewart: https://www.linkedin.com/in/activebob •    Chad Hyams: https://ChadHyams.com/ •    Book one of our co-hosts for your next event: https://WinMakeGive.com/speakers/ More ways to connect: •    Join our Facebook group at www.facebook.com/groups/winmakegive •     Sign up for our weekly newsletter: https://WinMakeGive.com/sign-up •     Explore the Win Make Give Podcast Network: https://WinMakeGive.com/ Part of the Win Make Give Podcast Network 00:00 Podcast Reunion and Guest Introduction with Maya Elious 03:55 Building Confidence and Expertise in Personal Branding 14:14 Monetizing Skills in the Digital Age 17:25 Building Brand Confidence Through Clarity and Client Success 20:47 Embracing Authenticity in Personal Branding and Imagery 23:55 Building a Brand Through Strategic Social Media Engagement 27:37 Testing Content Formats for Effective Social Media Engagement 29:26 The Importance of Asking for the Sale in Business 32:29 Marathon Coaching and the History of Marathon Running 33:48 Building a Brand with Confidence and Expertise

Have you ever wondered how your family's history, secrets, or unspoken experiences might shape who you are today? In this episode of It's a Mindset, I'm joined by Michelle Scheibner, a thought leader in Personal Brand Strategy and author of Hush, a memoir that explores the intersection of history, culture, beliefs, and genetics to uncover the truth of where our personal identity begins. Michelle has spent over 30 years working with executives, C-suite leaders, and business owners, and she now focuses on how family history and genetics influence our life choices and identity. Michelle's career journey took her from education to leadership roles at AMEX UK, where she honed her business development skills. But in recent years, Michelle shifted her focus toward exploring the deep connection between personal identity, family history, and genetics. Her research reveals how our family systems, history, culture, and beliefs shape our identities, often in ways we don't fully realise. In this episode, we'll discuss how your personal brand is not just about your career, but about finding and understanding your essence. Michelle shares how grief can trigger questions about identity, the pivotal role mothers play in shaping our lives, and what epigenetics can teach us about how family influences us. We also explore the importance of understanding your past to unlock your potential for the future. Key Episode Takeaways: Personal brand is about finding your essence – Your personal brand, whether for career or personal growth, is a reflection of who you are, not just what you do. Cultivating it starts with understanding yourself at a deeper level. Grief can trigger unanswered questions – Grieving not just losses but also unresolved questions about your life's path can unlock your true identity. Epigenetics and the role of family in shaping personal identity – Our genetics and family systems influence not only our decisions and life choices but also our personal identity. Understanding the pivotal role of mothers as our first relationship can reveal the deep impact they have on how we view ourselves and how we show up in the world. The importance of understanding your past for your present and future – Investing in understanding your past allows you to use that knowledge to shape your future. As someone who's navigated my own journey of understanding identity and the impact of family history—especially through my travels to the UK and Netherlands, where I have heritage—I deeply relate to Michelle's work. Her insights are eye-opening and will challenge how you view your personal growth and future possibilities. About the Guest: Michelle's commitment to bringing the most current thought leadership to Personal Brand Strategy, led her to an enquiry into the ways family secrets and silence, intergenerational pain and genetics impacts our life choices and personal identity. Michelle's career began in education before heading to England where she cut her business teeth at the headquarters of AMEX UK, Europe, Middle East and Africa. Having held management and leadership positions in education, consulting and business development Michelle has spent the last 30 years working with executives including C-Suite, business leaders and high potentials. Michelle has spent the last four years researching and exploring the proposition that we come into the world with a genetic blueprint integral to the system of our family of origin, which ultimately can impact the decisions and choices we make in life. Her story illustrates the intersection of history, culture, beliefs and genetics to reveal where true identity resides. She has a published TEDx Talk on the validity of personal identity labels. Show Resources: Follow Michelle on Instagram - HERE Connect with Michelle on LinkedIn - HERE Check out Michelle's Website - HERE Follow Emma, the Podcast Host on Instagram - HERE Learn More about Emma's Book, Worthy & Wealthy - HERE Michelle's book, Hush, has had a profound impact on me, and I know her message will resonate deeply with you as well. If you're curious about the intersection of family history and identity, I highly recommend checking it out! If you loved this episode, be sure to share it on your Instagram stories and tag us @emmalagerlow and @the_identity_activator! Yours in Knowing Your Identity, Emma. X.

Whether you're launching a book, redefining your thought leadership, or simply looking to show up more authentically online, this episode is a masterclass in strategic and intentional personal branding. What You'll Learn in This Episode: Why Branding Is More Than Design: My guest, Heidi Yarger, breaks down the four W's of personal branding—what you do, why you do it, who you do it for, and why you're awesome—and explains how these pillars create a cohesive and authentic presence across all touchpoints. The Power of Visual Storytelling: Learn how design, copy, and imagery combine to craft an immersive experience for your audience, whether you're creating a book launch strategy or marketing a high-end brand. Overcoming the Fear of Showing Up: Discover why so many experts hesitate to promote themselves online and how Heidi helps clients push past discomfort to build connection and confidence in their messaging. Consistency Is Key: Heidi emphasizes the importance of maintaining a cohesive, high-quality presence across platforms like Instagram, LinkedIn, and even TikTok to ensure your brand stands out in the crowded digital space. Guest Bio: Heidi Yarger is the founder and creative director of Spitfiregirl, an agency that transforms authors and thought leaders into brands that dominate their industries. From crafting magnetic online presences to designing book covers that leave a legacy, Heidi and her team specialize in helping clients go beyond traditional marketing. With a client roster that includes best-selling authors and internationally recognized experts, Heidi is passionate about helping people show up authentically and powerfully in the world. Resources and Links: Connect with Heidi Yarger: Website: spitfiregirldesign.com Instagram: @TheSpitfireGirl LinkedIn: Heidi Yarger Download the first four chapters of Find Your Clear Vision for free: bebrightlisa.com If you're an author or thought leader looking to elevate your brand—or if you're simply curious about how to make an unforgettable impression online—this episode is for you. Tune in now and share it with someone who needs to hear these powerful insights!  

In this engaging episode of "Crafting a Meaningful Life," host Mary Crafts sits down with Jen Anderson, a seasoned leadership career consultant, to discuss the significance of crafting one's personal brand. With a playful nod to her own upbringing in the Midwest, Mary ponders whether it's time for her to step back or continue to burn bright. Jen highlights the importance of recognizing one's personal brand, not as a celebrity status, but as an individual's unique identity that integrates both personal and professional aspects. The episode delves into the synergy between personal values and how they translate into authenticity and impact in the workplace and beyond. As the conversation unfolds, Jen elaborates on the framework of identifying and leveraging your personal brand, detailing the process of laying down a foundation akin to crafting a house. She emphasizes self-awareness and the power of intentional living, linking one's energy to how others perceive them. Encouraging listeners to understand their stories, Jen shares her perspective on balancing compassion and authenticity, revealing how these elements are pivotal to effective leadership. The episode culminates in a discussion about Jen's book, "Call for Compassion," where compassion is presented not solely as a workplace ethos but as a core element of personal resilience and connection. About the Guest: Jen Anderson is a leadership career consultant with over 26 years of experience helping individuals discover and develop their personal brands. Originally from the San Francisco Bay Area, Jen currently resides in the Ozark Branson area in Missouri. She is a renowned expert in her field, having worked with numerous national and international companies. Jen is a published author in Forbes magazine and the author of the book "Call for Compassion." Her expertise lies in guiding people through self-awareness and personal brand development to enhance their leadership skills. Key Takeaways: Recognizing and cultivating your personal brand is crucial for aligning your personal and professional life. Authenticity plays a central role in how individuals are perceived and the energy they project into the world. Self-compassion and compassion towards others are foundational to personal and professional growth. Legacy is not necessarily about grand achievements but about the impact and feelings we leave with others. Personal branding begins with self-awareness and a commitment to living intentionally and authentically. Resources: Jen Anderson's book: Call for Compassion Call for Compassion Website: callforcompassion.com For more about Jen: www.MovingForwardSolutions.com    Listeners are encouraged to immerse themselves in this insightful episode that explores the transformative power of personal branding and authentic living. Stay tuned to "Crafting a Meaningful Life" for more enlightening content and inspiring conversations.

Are you struggling to grow your business and wondering how to stand out in a crowded marketplace? In today's competitive environment, building a strong personal brand has become an essential tool for entrepreneurs, leaders, and business owners to differentiate themselves and drive growth. Personal branding goes beyond having a logo or a website—it's about building a reputation that resonates with your audience and establishes trust. In this episode of Fordify LIVE, Rory Vaden, co-founder of Brand Builders Group, dives into the critical role that personal branding plays in business growth and long-term success. Personal branding is not just for influencers or celebrities; it's a powerful asset for any business leader looking to expand their reach. Rory emphasizes that people don't just buy products or services—they buy into the people behind them. Your personal brand serves as the bridge between who you are and the value you provide to your audience. If you're looking to build a brand that attracts the right clients and generates more opportunities, the discussion with Rory outlines why focusing on personal branding is one of the smartest moves you can make for your business. One of the key challenges business owners face is finding clarity in their messaging. Rory's insights into personal branding highlight the importance of defining your unique value and being intentional about how you communicate it. By focusing on your core message, your personal brand can become a powerful tool for cutting through the noise and connecting with the people who matter most to your business. It's not about being everything to everyone, but rather, being clear about who you are and what you stand for. When your personal brand reflects your authentic self, it becomes a magnet for clients, customers, and opportunities. Rory also discusses how building a personal brand goes hand in hand with credibility. It's one thing to have expertise, but it's another to communicate it effectively to the right audience. A strong personal brand does just that—it signals authority, trust, and reliability. Rory shares how even the most successful entrepreneurs and executives invest in personal branding as a way to continually build their influence and create lasting connections with their audience. Your personal brand is the key to establishing a strong professional presence that positions you as a leader in your industry. In addition to building credibility, personal branding also accelerates business growth by creating a foundation for long-term relationships. When people trust your brand and believe in your message, they're more likely to remain loyal and recommend your services to others. Rory explains how personal branding is not a one-time effort; it's an ongoing process of refining your message, expanding your reach, and consistently delivering value. This approach leads to exponential growth, as your personal brand continues to evolve and attract more opportunities over time. The conversation with Rory underscores the importance of personal branding as a strategic investment in your business. As more entrepreneurs recognize the value of branding themselves, those who take the time to build their personal brand now will be better positioned to grow their influence and achieve long-term success. By honing in on your story, your message, and the value you bring to the table, you can create a brand that not only drives business growth but also sets you apart from the competition. Watch the full episode on YouTube. If you've been wondering how to elevate your business and make a lasting impact in your industry, investing in personal branding is the way forward. It's not just about visibility; it's about creating meaningful connections with your audience and leaving a lasting impression. Don't miss future episodes of Fordify LIVE! Join us every Wednesday at 11 AM Central on your favorite social platforms and catch The Business Growth Show Podcast every Thursday for more strategies and insights to fuel your business success. About Rory Vaden Rory Vaden is a renowned expert in personal branding and co-founder of Brand Builders Group, the world's leader in personal brand strategy. Rory and his team help mission-driven individuals expand their reach, grow their income, and make a positive impact by teaching them how to build and monetize their personal brand. From high-profile clients like Lewis Howes, Ed Mylett, and Amy Porterfield to aspiring entrepreneurs, Brand Builders Group has helped countless people turn their reputation into revenue. Rory's first book, Take the Stairs, became a #1 Wall Street Journal, #1 USA Today, and #2 New York Times bestseller, with translations in 11 languages. Known for his powerful message of doing what's right even when it's difficult, Rory has delivered keynote speeches on leadership, sales, productivity, and personal growth to audiences around the globe. He is also a two-time finalist in the World Championship of Public Speaking and was inducted into the professional speaking hall of fame at age 37. His TEDx talk, “How to Multiply Time,” has been viewed over 4 million times, and his insights on overcoming procrastination, increasing focus, and influential leadership frequently appear in national media. Rory's work continues to inspire millions, making him a sought-after speaker, author, and consultant. For more on Rory and personal branding, visit RoryVaden.com and Brand Builders Group. About Ford Saeks Ford Saeks is a Business Growth Accelerator with over 20 years of experience, having redefined the formula for success by generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford helps businesses attract loyal customers, expand brand awareness, and drive innovation. A tenacious entrepreneur, Ford has founded more than ten companies, authored five books, and holds three U.S. patents. Ford is also an expert in AI prompt engineering, training AI to generate compelling, results-driven content. His insights were recently featured at the Unleash AI for Business Summit, where he demonstrated how ChatGPT is revolutionizing marketing, sales, and customer experience across industries. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV show at Fordify.tv.

Family secrets & silence and carrying intergenerational pain, shaped Michelle Scheibner's life choices and personal identity. She said, in reality she was sad from the day she was born … but she didn't know why.An incredible story which is now told through her memoir, “Hush”, which unravels the unintended legacy of family secrets. The podcast reveals a woman whose professional life was based on helping others to identify and promote their own identities, all the while, not realising she didn't know her own.On this episode of the Power Of Women podcast, Michelle shares her family secrets with Di, their impact, and her new-found understanding and the inner-peace, having uncovered the truth. New episodes drop every Monday to power your week. KEY TOPICS: 00:00 – Introduction 00:55 – Today's Guest02:51 – I Learnt To Be Alone04:00 – I Was Sad07:53 – There's Negative & Positive11:10 – They Know Nothing About Me14:17 – Avoiding The Question20:30 – Grief29:15 – The Intergenerational Secret37:03 – They Didn't Leave Room For Me WHO IS MICHELLE SCHEIBNER?Michelle is the Director of Personal Identity Activation and Author of “Hush”. Her commitment to bringing the most current thought leadership to Personal Brand Strategy, led her to an enquiry into the ways family secrets and silence, intergenerational pain and genetics impacts our life choices and personal identity. FIND MICHELLE SCHEIBNER AT:LinkedIn: https://www.linkedin.com/in/michellescheibner/Website: https://www.michellescheibner.com/ CONNECT WITH DI & POWER OF WOMEN: LinkedIn https://www.linkedin.com/in/di-gillett-power-of-women/ Instagram https://www.instagram.com/power_of_women_podcast/ Website https://powerofwomen.com.au/contact/ Be the first to catch inspiring interviews, empowering stories, and thought-provoking content. Follow the podcast, share the episodes & hit that subscribe button so you never miss an episode.Subscribe on YouTube: https://www.youtube.com/channel/UCeuAx74qUBrHxaQPEnxRpTw?sub_confirmation=1Follow on the website: https://powerofwomen.com.au/podcast/ ACKNOWLEDGEMENTS:Sound Design: Daryl Missen https://vinilo.com.au/ Filming: Chocolate Studios https://www.chocolatestudios.com.au/ DISCLAIMER: https://powerofwomen.com.au/podcast-disclaimer/ Hosted on Acast. See acast.com/privacy for more information.

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082Imagine selling your business for millions, only to jump into a new industry and do it all over again. Meet Rob Oliver, serial entrepreneur, ecom expert, content creator and founder of The Genius Brand, a supplement business that he sold for eight figures at just 28 years old. Now, Rob's back with his latest venture, Top Shelf Grind, a functional coffee brand that's disrupting the wellness industry.In this episode, Rob breaks down the strategies that fueled his rise in e-commerce, how he used influencer marketing to drive growth and what most people don't know about TikTok Shop's rapid growth, Rob reveals what it takes to sell an 8 figure brand and take us through the reality of building a 9 figure brand. Rob also discusses how the digital landscape has evolved, offering advice for entrepreneurs looking to build an online brand in 2024. Rob's story will inspire you to think bigger and execute smarter.Enjoyed this episode? Don't forget to like, comment, and subscribe for more entrepreneurial insights!Connect with Rob OliverYouTube: https://www.youtube.com/@robthebankmotionMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Introduction(01:02) The Digital Gold Rush and TikTok Shop (06:41) Building a Supplement Brand with Amazon (08:48) Rob Oliver's TikTok Marketing Strategy(12:10) Scaling Top Shelf Grind (17:28) Gender Dynamics in Relationships(19:28) The Importance of Long-Term Thinking in Business (24:13) Why You Need to Embrace The Grind(29:26) The Infinite Game: Long-Term vs. Short-Term Goals (32:43) Rob Oliver's Personal Brand Strategy (40:54) Breaking Down the Creator-First Strategy(45:02) Balancing Operations Building Multiple Brands(47:59) The Potential of TikTok Shop(50:24) Influencers vs Affiliates(53:47) Longevity of Influencer-Driven Businesses (56:38) Prime Energy Drink: Success or Hype? (58:35) Optics vs Authenticity: Building a Brand (01:03:10) The Balance Between Optics and Values (01:06:43) Building 'Her Loss' Brand(01:13:42) Rob's Journey Through Marriage and Emotional Growth (01:18:05) Breaking Scarcity Mindset (01:23:04) Rob Oliver on How to Life Max(01:28:30) The Long-Term Mindset in Life and BusinessSupport the show

Unlock the secrets to building, growing, and elevating your personal brand with this comprehensive guide.Learn proven strategies to enhance your online presence, expand your influence, and achieve lasting success.Grab your Strategic Growth Plan HERE.Read more HERE.

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082Imagine building a personal brand that not only captures attention but generates six figures of revenue—and doing it all in just 90 days. Sounds impossible? Meet Lara Acosta, founder of LA Digital, personal branding expert, and top 1% LinkedIn creator with over 190,209 followers In this episode, Lara shares her proven 5-step strategy to go from zero to six figures, no matter where you're starting from.From defining your niche to leveraging the power of authentic storytelling, Lara breaks down the actionable steps that helped her scale her brand in less than three months. You'll discover how consistency, a value-driven approach, and leveraging the right platforms can grow your personal brand faster than you ever imagined.We also dive deep into the common mistakes most people make when starting out and how Lara avoided to grow her personal brand on LinkedIn. This isn't just about growing a following—it's about building a brand that attracts opportunities and drives real revenue.Enjoyed this episode? Don't forget to like, comment, and subscribe for more!Connect with Lara AcostaLinkedIn: https://www.linkedin.com/in/laraacostarYouTube: https://www.youtube.com/@LaraacostaMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Introduction(01:29) Is Opportunity Closing For Online Businesses?(04:53) Audience Growth to Monetization(08:13) Done With You vs. Done For You(11:48) Creator Mindset and Consistency in Content(14:50) Building Authority Through Volume and Quality(19:48) Repurposing Content Across Platforms(22:43) How to Create Viral Content(29:07) The Rise of Offline Communities(32:17) Value Beyond ROI: Building Authentic Relationships(38:13) Lean Teams and Quick Execution(44:37) The Loneliness of Entrepreneurship(46:27) Surrounding Yourself with Elite Performers(46:43) Surrounding Yourself with the Right People(49:30) Building a Community-Driven Coaching Program(52:39) Measuring Course Success(55:49) The Power of Storytelling in Content(57:56) Course vs. Cohort: Finding the Right Fit(01:01:31) How to Scale Your Community(01:03:34) The Importance of Audience Feedback in Marketing(01:07:44) The Challenges of Outsourcing Content Creation(01:13:06) Managing Time and Personal Energy as an Entrepreneur(01:18:22) The Power of Storytelling for Personal Brands(01:22:55) Repurposing Content Across Multiple Platforms(01:25:11) Mastering Each Platform Before Expanding(01:29:08) The Power of Stories in Driving Sales(01:31:54) Embracing Obsession to Achieve SuccessSupport the show

Do you want to grow your podcast and monetise your audience? Get my exact system here: https://voics.ck.page/a25aeb8082Ever wonder what it really takes to turn $0 into millions? It's not just luck—it's strategy, creativity, and relentless action.Meet Alex Gonzalez ( @fxalexg ), a self-made millionaire, forex trader, and content creator who turned his passion into profit.From losing big to winning bigger, Alex shares how he leveraged not just trading but personal branding, content creation, and creativity to build a thriving business empire. In this episode, he breaks down how staying true to your authentic self on social media can transform your life and attract a dedicated audience.Alex doesn't just talk numbers—he talks creativity. Learn how he crafts compelling content, taps into his creative flow, and uses storytelling to elevate his personal brand. He also shares insights on why showing up consistently with purpose and vision is the ultimate game-changer, whether in trading or content creation.Creativity is the new currency. How will you spend it?Tap like, subscribe, and don't forget to hit the notifications to stay ahead of the game!Alex's IG: https://www.instagram.com/fxalexgMy Socials:Instagram - https://www.instagram.com/darrenlee.ksLinkedIn - https://www.linkedin.com/in/darren-lee1(00:00) Preview and Intro(01:28) Building a Billion-Dollar Business(03:09) Playing the Infinite Game(05:02) The Art of Winning (08:15) Why Some People Fail to Take Risks(10:00) The Secret to Success in Trading(13:04) How to Find Purpose(18:33) How to Make $100,000(20:55) Finding Your Niche and Differentiator(23:40) Meeting Grant Cardone(25:23) The Importance of Risk and Reps(27:53) Alex G's Strategy to Build a Personal Brand(32:09) Why You Need to Embrace Risk to Win(39:12) Losing Friends on the Journey to Success(46:49) Authenticity and Personal Brand Strategy(50:29) The Power of Authentic Storytelling(55:25) Creating Products That People Want(01:00:39) The Truth About Low-Ticket Products(01:08:36) AI in Trading: The Biggest Scam?(01:10:14) How to Build a Personal Brand from Zero(01:18:36) The Misconception of Communities(01:23:00) The 30/30/30/10 Money Management Rule(01:28:33) Watch Collecting: Investment or Fashion?(01:33:16) The Future of Crypto (01:35:32) Digital Business vs. Physical BusinessSupport the show

Send us a Text Message.Are you looking to explore the art of authentic connection, clear messaging, and building a standout personal brand to grow your business?  Let's chat about how authenticity reigns supreme, understanding these fundamental principles is crucial for creators, entrepreneurs, and marketers alike. Today we'll dive deep into the genuine storytelling, consistent branding, and purpose-driven content creation. Whether you're a seasoned professional or just starting your journey, our goal is to equip you with the knowledge and strategies needed to make a lasting impact in your industry.Pinterest Spring Refresh Challenge - Sign up FREE https://thepinterestqueen.com/challenge

Your personal brand is the foundation of your business. As such, it is how you control the perception others have of you. Therefore, your style is part of your personal brand strategy. There are many facets to your personal brand and the perception others have of you. When creating a personal brand strategy, your style must be a consideration. Whether in corporate or as an entrepreneur, your style influences what people think of you as a personal brand. Yoru personal brand strategy will help you differentiate yourself from others in your area of expertise. Your style, the clothes you wear and how you wear them, helps differentiate you. When you look good you feel better It can be said that when you look good you feel good and vice versa, when you feel good you look good. It takes discipline to care for yourself. But when you do, people notice compliment you and you will feel more confident. Confidence and image are internal and external. When you put effort in, and feel like you have nailed your brand image, people give positive feedback, and you feel more confident. This becomes a cycle and influences many aspects of your life. Your style is part of your personal brand strategy. You must dress for success, not matter your body type. Once you know the styles and silhouettes that fit your body well, it makes choosing clothes easier. As women, your body shape changes over time. Stop judging your body shape that you have today and learn how to dress for it. It is confidence boosting to know that your outfit is going to flatter your body and help you look great. When you know what fits well and looks great, you can focus less time and energy on selecting outfits and more energy on having an impact with your clients. You are not an apple or a pear and there is nothing wrong with your body. Instead of focusing what you'd like to change, learn to dress for your body so that you start your day with confidence and feeling ready to accomplish what's before you. What's your favorite feature? Accentuate it! Select your favorite feature and come up with ways to accentuate that feature as you dress for your personal brand. Dressing yourself this way, you will notice how great this feature looks and give you more confidence and you will feel freer. It is important to talk to yourself with kindness, being gentle with your body, instead of focusing on what others have said to you in the past. Focusing on your best feature will help initiate more positive self-talk. Read the full show notes and access additional links. Website for Angela Foster. Download the free eBook, 5 Crucial Strategies To Start And Grow Your Business For Sustainable Success Without Social Media.

Your personal brand is the foundation of your business, so a personal brand strategy must be a priority if you want to build a sustainable business. What is a personal brand strategy, and what characteristics of a personal brand are crucial for sustainable success? To start, don't be timid. Rely on your faith, be bold and courageous, and step into your God-given gifts. What is a personal brand? Think of your personal brand as the perception others have of you. It's a story, your story, that others want to be part of. A story they can see themselves as part of because they like you and trust you. Your personal brand is how you differentiate yourself from all others in your niche. It designates why someone will want to hire you or work with you. Without a personal brand, you have nothing to communicate with the marketplace. So, decide what makes you unique. What defines your unique personal brand? Likewise, if you have a personal brand that isn't visible online, no one will know you are there to help them. So let me ask: Is fear holding you back from becoming visible? From shouting from the rooftops, your story that people need to hear to want to be in your community and hire you? 2 Timothy 1:7 reminds us, "The Spirit God gave us does not make us timid but gives us power, love, and self-discipline." Don't let fear hold you back - create a personal brand strategy. Your story consists of the good, the bad, and the not-so-good. But sharing the not-so-good doesn't have to be something terrifying. You can be vulnerable without expressing how terrible your mistakes have been. You learned from each mistake or perceived failure, didn't you? So, your story can be told in a way that includes what didn't work, emphasizing what you learned and how you changed to create something better. Share the transformations you experienced and that God helped you make when you trusted Him to lead and guide you the way you'll help lead and guide your soulmate clients. When you share your story, people will see that you understand them, what they are experiencing, and what they need and desire. Sharing your story will allow you to address the pain points your soulmate client is experiencing because they are most likely steps behind you in the journey that you can now help them on.   Read the full show notes and access all links.  To help you create your personal brand and a brand marketing strategy, I made a new eBook, 5 Crucial Strategies To Start And Grow Your Business For Sustainable Success Without Social Media. Download the eBook today! Don't be timid; schedule a free strategy consultation, and let me examine your personal brand to help you transform it into a solid foundation for sustainable business success.

In this episode, Ati introduces the series on building a profitable personal brand. She emphasizes the importance of personal brand strategy and the need to go beyond just building a personal brand on social media.    Ati explains the three phases of building a personal brand: that most women miss and leads to confusion and lack of sales. She dives into the self-discovery phase and the importance of understanding your why and core values.  Ati discusses becoming an authority in your niche and why you need to believe in wherever you are and Introduces the SIMMA framework for personal branding.  She provides examples of successful personal brands and highlights the importance of connecting with your audience through core values.    In this episode you'll hear   The steps and framework me and my clients use to build profitable personal brands that leave a mark in the world, not just posting for posting.   Why Building a profitable personal brand requires a strategic approach beyond just social media presence?   Why are most women confused on what to say and post on social media?   What is the crucial step to have people fall in love with your brand? That most women and skipping.   The framework we have seen work over and over and over with our clients and myself.   Key takeaways from this episode Understanding one's unique strengths, weaknesses, core values, and personal brand story is essential Develop a personal brand strategy that aligns with one's values and passions. Understanding ideal clients, goals, and tailoring strategies accordingly is essential. Framework for Personal Branding (SEMA) Email marketing is a crucial tool for personal branding, especially considering recent platform outages.   Key highlights to explore:   00:00 Introduction 00:05 Understanding Who You Are 01:34 Starting a Personal Brand Strategy 04:12 The Importance Personal Brand Strategy 09:41 Understanding the “Why” Behind a Business 11:28 Finding Your Purpose and Your Passion 13:13 Discovering Yourself in Personal Branding 15:24 Understanding One's Core Value 17:54 The use of SEMA Framework 23:57 Building a Personal Brand and Becoming an Authority in a Niche 28:01 Identifying and Serving the Ideal Client 30:07 The Value in Email Marketing 33:51 Conclusion         Ready to build a personal brand you are proud of:   Take the profitable personal brand quiz  https://atigrinspun.com/quiz/   Free workshop alert: Email marketing 101: March 20th 10 am pst    Join us for our  Multi Day ULTIMATE PERSONAL BRANDING BOOTCAMP April 22-27  $17  Register https://atigrinspun.com/live-bootcamp/   Inquire about the Be you Brand academy https://atigrinspun.com/contact/   Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/   Connect with me: Instagram:   / ati.g.branding   Website: https://atigrinspun.com/   Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso…

Sign up for a $1 per month trial period at https://www.shopify.com/wgmi Jordan Bown - https://linktr.ee/jordanbown Jordan's Free Course - https://www.youtube.com/watch?v=rqGNDT_utao&t=88s Brett Malinowski - https://www.instagram.com/thebrettway.eth/ Timestamps: 0:00 - Intro 4:35 - The Free Course Funnel 7:43 - How Short-Form Has Scaled Your Business 18:35 - What Type Of Short-Form Content Should You Post 24:23 - Best Platforms To Post Short-Form Content on 29:03 - Sponsor 30:18 - Final Thoughts On Content Funnel 33:32 - Why Did You Stop Dropshipping to Create a Course? 36:40 - Personal Brand Strategy 38:08 - Creating Personal Brand as Beginner 41:00 - Piece of Content Worthy of 1,000,000 Views 43:30 - Managing a Content Team and Tech Stack 47:15 - Thoughts on Solopreneurship 49:10 - Why Making Money is Easy 59:39 - What's Next For You 1:01:28 - What Attracted You About Software 1:02:26 - Was Software Difficult For You as a Dropshipper 1:03:15 - Final Thoughts

For many of us, our sense of identity is closely tied to what we do for a living. However, while job titles and career goals can change many times over the years, you may find that there are certain common threads underlying the various roles you've held over the course of your life. Tuning in to these common threads is the key to discovering your true personal brand and building the life you were meant to live.  Krista Clive-Smith, our guest in Episode 165 of The MINDset Game® podcast, is a personal branding expert, serial social entrepreneur, and award-winning author of the book, “Get Noticed. Be Remembered.: Creating a Personal Brand Strategy for Success.” She is also the founder and CEO of the KCS Family of Companies, which is the parent company for CLUTCH Personal Branding, Empire Thought Leadership, Merack Publishing, and the Little Author's Academy. In this week's episode, Krista discusses the following: How tapping in to your innate gifts, learned skills and talents, and unique life experiences (particularly adversities) can help you understand your deeper purpose The concept of thought leadership, and how to unleash your inner thought leader in order to expand your possibilities How to navigate pivots in your life and career path while staying true to your core abilities and passions To learn more about Krista, visit https://www.kristaclivesmith.com.  To subscribe to The MINDset Game, visit www.TheMINDsetGame.com.   

Dive deep with Rory Vaden, renowned speaker and entrepreneur, as he reveals the pivotal role of service in shaping his success journey. Discover the transformative power of purposeful service and the secrets to finding your unique brand DNA.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How service can be the key to driving success.Steps to create a successful framework for personal branding.How focused effort can help you break free from obscurity.Discovering the real reasons behind most failures.How to offer service that surpasses mere self-interest.Learning to see money as a secondary outcome of genuine service.Rory's Vaden LinksFinding Your Brand DNAPersonal websiteInstagramFacebook YouTubeAffiliate LinkToastmastersProcrastinate on Purpose: Five Permissions to Multiply TimeBuilding an Influential Personal Brand with Rory Vaden and Lewis HowesGuest Bio:Rory Vaden, a renowned expert on the psychology of influence, is a New York Times bestselling author, Hall of Fame Speaker, and an 8-Figure Entrepreneur. With an MBA and the real-world expertise from founding five multi-million dollar ventures, he stands as a trusted voice in both media and business circles. As the Co-Founder of Brand Builders Group, Rory and his wife, AJ Vaden, lead the global forefront in Personal Brand Strategy. They assist mission-driven messengers in magnifying their impact and monetizing their personal brand. With a diverse clientele, they've guided names like Lewis Howes, Amy Porterfield, and Tom and Lisa Bilyeu, equipping both seasoned experts and budding entrepreneurs to convert their reputation into revenue.  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates Mentorship Join us at Agency Mini - Sept. 10-16, 2023Join us at our Cambodia Retreat - Oct. 8-13, 2023FREE Ditching Busy WebinarAmy Ledin - Episode 5: "How to take fast action against limiting beliefs" ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Rory Vaden 7:03  The only way you get wealthy is helping other people. Money is a direct, a direct result, and a direct byproduct of how many people you have helped. Like, how many people have bought a computer and used Microsoft Office? Right? That's why Bill Gates is super duper rich. How many people use Amazon? And how many times have they use it? And how? How convenient has that made your life? That's why Jeff Bezos is super rich, like the your wealth. And what I would say is you should look at it the opposite of going I shouldn't feel bad for charging, it's going, if I'm not making enough money, it means I'm not helping enough people. Or I'm not helping enough people in a deep enough way.Lesley Logan 9:57  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.All right, Be It Babe. Oh, okay. It's not very often that I get to share one of the important people in my life who helped me do the things that I do with all of you. And it's not, it's not for any other. There's not any reason. But I have been wanting this person on the pod since it started. And and then I was able to make some magic happen and their teammates and magic happen. And we got this amazing interview for you to hear and y'all are going to want to slow down so you can listen to every word of our guest today, Rory Vaden, co founder of Brand Builders Group, dear friend to Brad and I, and someone who's the mission he has been on has definitely allowed us to continue our mission and impact as many lives as we can. And we want to, and that's why this podcast exists. So thank you for being here and listening because you, you're who we do this for and you're about to listen to the person who helped me do this. So Rory Vaden is here and again, slow down so you can listen all the words, he says, you're gonna write some things down, you're gonna hit some rewinds you're probably gonna want those quote cards that our team's gonna do, because there's so many great questions for you to ponder. So many great thoughts for you to think about. When you get stuck. These are going to get you unstuck so hit today on this episode, and now here's Rory Vaden.All right, Be It babe. I'm so excited. This man has been in my life longer than he probably knows. I've been following him for a while. I listened to many of his talks before I got to actually formally work with him, Rory Vaden from Brandbuilders Group. Thank you so much for being here. Can you tell everyone who you are and why you rock?Rory Vaden 14:23  Oh, thank you, Lesley. Well, it's such an honor to be here. I am the co founder of Brandbuilders Group. So we are a personal brand strategy firm. And so we help mission driven messengers to become more well known. So we specifically work with experts and entrepreneurs, all the way from some of our clients are people like Lewis Howes and Amy Porterfield and Ed Mylett and Jasmine Star and Peter Diamandis and Eric Thomas, ET the hip hop preacher, which is a small percentage of our audience, but they're pretty well known folks. All the way to someone who would just say as an aspiring mission driven messenger, they, they have a calling, they feel like they have a message they want to get out to the world or a product they want to create. But they don't really know how to get people to find them. And they sometimes feel nervous about, how do I get people to find me? And how do we get people to buy? So we're going to help you become wealthy and well known and make a huge impact along the way. Lesley Logan 15:25  Yeah, well, you know, I'm all about that. I love that. I think it's, I think making making the impact is obviously what everybody wants, but also getting paid to make that impact is important. Because then you can do a lot more with that money, you can take care of the people you love, you can take care of people, you can always want to help. So I think it's amazing. Rory, this is not the first thing you've been doing in your life. You did a lot before. Before this, what was your journey to getting into where you are now? Like, was it? Did you? Did you kind of fall into this? Like, how did you kind of get to where you're like, Oh, we're gonna help people spread their message?Rory Vaden 15:59  Well, yeah. So I was raised by a single mom, who sold Mary Kay. And which means that I know more about makeup than I do about cars, and all things, I'm all things feminine, anything outside is outside my comfort zone. Anything inside makes me happy. And so we didn't grow up with a lot. And I've always been fascinated with success. From the time that I was very, very young. And I, when I was in sixth grade, I was attending a you know, I was at Platt Middle School, PMS, this is a true story. I went to PMS. That is, that was my middle school. And they brought this this speaker into the gymnasium one day. And this guy was so inspiring and so funny. But he told this awful story about like, how his brother got murdered, and he went to jail, and all of his friends were getting shot, because they were in drugs and doing all these awful things. And, you know, the point was, like, make good choices. And I thought, you know, there were two things I thought to myself, I thought, one, man, what if someone actually made good choices their whole life? Where would they end up? And the second was, I thought, What a cool job. I wonder how you get to be that guy. And so then lastly, when I was in high school, I was like on Student Council, and we had the budget, we control the budget for like the student programming, and we hired somebody to come and we paid this guy $1,000 to come speak, like three times in the gymnasium. And it blew my mind that somebody would get paid $1,000 to speak for an hour. And pretty much right there. I was like, This is it. This is what I'm going to do with the rest of my life. I'm going to be a speaker, I'm going to go places, I'm going to make people laugh, I'm going to inspire them, and they're going to pay me to do it. But I had no idea how I had I had no idea. You know, where do you learn how to do this? What does it take? Lesley Logan 18:00  Yeah, I mean, like back then not to like, like our ages, but like an elder millennial, couldn't look these things up on the internet. Rory Vaden 18:08  No, it wasn't like your guidance. There's not like there's not like a career for professional speaker or messenger or like author, you know, that came. So you know, I joined a direct sales company when I was in college. And the only reason I wanted to become a top producer was so that I could speak at their annual event. And so I did that. And then I heard about this contest called the World Championship of public speaking. And it was put on by this organization called Toastmasters, which is still very alive and well. And they every year they have a contest where 25,000 people from 90 countries compete for a chance to be called the world champion. And I thought, maybe if I won the world championship of public speaking that would like launch my career. And so for two years, I went all in on it. I spoke 304 times for free. I watched over 1100 hours of film, I received 2200 written evaluations, I spent 10s of $1,000 of dollars on coaching and training, read dozens of books. And in 2006, I made it to the top 10 speakers in the world. And I was the youngest person in history to do that. And I lost but then in 2007 I studied harder, I went back again I was stronger, I was smarter, and I made it all the way back to the World Championship. And that was the year that I will I lost again actually and I lost better I lost higher, I technically was the World Champion of Public Speaking first runner up. So I was second place in the world. I was 23. Shortly after that, I had this friend that I had met in college, we decided to start a company that would put on motivational sales training conferences, because I had been going door to door that direct sales company I had been going door to door learning about sales and we grew that company from four people to 200 employees. We were an eight figure sales, training and coaching business. Over the course of that time, my first book take the stairs came out when I was 29. It became a New York Times bestseller. A few years...(Lesley: did you sleep?) I did sleep I've always been, I've actually always been very strict about sleeping. You know, I sleep like seven hours, but every night like I don't, I don't, you know, I don't sleep 12 hours and I don't I don't sleep three, like I sleep, I sleep. And so and then I had a TED Talk go viral. A few years later, my second book was based on that it was called Procrastinate on Purpose - Five Permissions to Multiply Time, I got inducted into the professional speaking Hall of Fame when I was 37. And then in 2018, my wife and I, so I had met my wife in this other company, we were business partners, we grew it. And in 2018, we unexpectedly sold our former company, was very sudden, very unexpected. We sold the company and then all of a sudden, we had zero platforms, zero social media, zero podcast, zero employees, zero revenue. But I had met a guy named Lewis Howes along the way, and I become friends with him because I was a guest on his show. And he called me one day and said, Hey, man, I know we haven't talked in a while, but I feel like I could really use your help with the strategy for my business. And so Lewis became our very first client. And he spent two days with us. And he said, This is the most powerful business experience I've ever had. I'm going to bring you on my show, we're going to tell the whole world. And so Brandbuilders Group was born because of Luis, he said, This is what we needed to do. And now, you know, we have about 600 active clients. We have about three dozen people on our team. We'll do we'll be back at about eight figures this year, which will be our sixth business, multi multi million. And, and we're, you know, we were working with Lesley Logan, which has been the dream.Lesley Logan 22:05  I knew. I knew it. This whole podcast is here because of it. I don't think I could put it together without like the way that you helped people put together a podcast because I think, well, I know proudly, like, No, we're not doing it because we had a whole thing in 2019. He's like, no new things in 2019. We're not doing anything new. And then 2020 was like, we just have to finish what we've started. We have to wrap up when we started, we have to get everything going. And then 2021 I was like, you have to let me now. I waited a long time, you have to let me know. I have BBD I have the whole setup. I know I listened to the whole thing. I know exactly what I have to do. So I want to go back though, because I want to highlight something. The amount of speeches you did for free sounds like almost every other day in a year.Rory Vaden 22:49  Two years, two was many days there were multiple in the same day. Yeah.Lesley Logan 22:53  So how like, did you ever just want to give up? Like, did you ever go like, because I'm thinking about the people who are like trying to get started. And it's like, what I find is that they don't I've talked to five people and nothing happened. It's like, people are like, I did 300 speech. So like, how did you get to yourself when that this is one more thing leading me towards where I'm gonna go and not feeling like it's one more sign that it's not working.Rory Vaden 23:19  So here's why I think people fail. Willpower eventually fails. I think ambition eventually fails. But there is one force that I have found that never extinguishes and never runs dry never goes on empty, which is service. The way that you succeed, and this is the single greatest piece of personal brand strategy advice I've ever received came from a gentleman named Larry Winget. And this is not a Rory Vaden. Quote, although I wish it was. Larry said the goal is to find your uniqueness and exploit it in the service of others. And that's what we do at Brandbuilders Group, we help people find their uniqueness, their uncopyable difference, the one thing that they can do different and better than anyone else in the world, because it's who they were created to be. And when you're operating in service, all of a sudden everything else goes away. Like there, there is no fear when the mission to serve is clear. We only feel fear when we're being self centered. Right? When we go, Is anyone going to like me? Is this going to work out? Is this worth my time? Am I doing a good job? Is anyone paying attention? Is my platform gonna grow? It's all me, me, me, me, me, me. But you never feel fear when the mission to serve is clear. If there's a car accident, on the side of the road, there's a car turned over and it's on fire and you run over to pull someone out of the car. Notice how you're not thinking about how does my hair look? You're not thinking about as my outfit cute. You're not worried about does my breath stink, you're going to save someone. That is what we have realized it takes to break through the wall. There's something we call she hands wall, which is breaking through and becoming mainstream, which we have helped, now, several clients of ours have done. Some of them, we've helped more than others. But but it's, it's going, the moment that you dedicate your life in the service of others, then you never run out of energy. But when you're serving yourself, you do, you eventually, because the road to success is so much rejection and so much failure and so much setback. But the secret is to not be thinking about yourself, but to be thinking about the person out there who needs you. And what we believe, Lesley is that the calling that you feel on your heart, to start a business, to get a message out there in the world, we believe that the calling that you're feeling is the result of a signal that is being sent out by someone else. And that person actually needs you much more than you need them. And that when you listen to that signal, and we try to just, you know, our job is to sort of cultivate that, and to help that relationship come together. That you never get tired, and you never run low. And so I think for me, I've always listened to that calling, even though I didn't make money for a really long time. And nobody would pay attention. For the longest time I was just this kid who was like in the industry, and people are like, why would anyone listen to you? You're so young. And then before that people were just saying like, Oh, you're the wonder child, like, where did you come from? You know, when my first book hit the New York Times when our book hit, I was 29 years old. And people are like, where did you come from? And it's like, Dude, I've been doing this for 12 freakin years already. Like, I know, you know. And so we say a lot of times, it's like, I'm even today, I'm still pretty young in age time. I'm only 40. Right? But I'm old in stage time. And, and, and that's, you know, that's what matters. So it's just leaning into the calling and listening to that.Lesley Logan 27:08  I love that. You said that. Because as we're talking about, like, how to become self centered, we have fear. And when it's for other people, we don't because I had this like, like this vulnerability hangover. I did a podcast interview and I was the next day I woke up going, did I say too much? And I like started to make the whole podcast in my head about me. Yeah. And then I was (...) like, do you think I said too much? Like, Do do you think, too, or do you think it was helpful? She's like, No, what you said was very explained the whole thing. It's very helpful, like took a lot of imposters (...) like, oh, okay, and I tend to check myself and like, Oh, we got our dial turn, we started thinking about us and not about like, who we were there. What that whole point of that whole podcast that message was for. And so whenever I whenever I get a little bit like I'm scared things I'll be working with the goin on. I noticed it's always because I'm thinking I'm being rejected, or it's about me. But everything we've done has, has always been with the mission of like more bodies doing Pilates. So it doesn't really matter if I teach you or somebody teaches you just the fact that you find it because I know it's gonna make you a better person. And when I can keep that in my mind, it's almost like there's not an obstacle. There's not a failure. It all is like in it's all helping like putting more people into that bucket that I've been wanting to do. You also said something else, though. And it's that you've been doing this for 12 years already. And I think that so many people, they maybe have heard the story of when other people but like so many people forget that every person you see who's like this new star, this new thing person that just came on the scene, they've been busting their butt for a decade.Rory Vaden 28:44  Every one of themLesley Logan 28:46  I was listening to this woman who like is the owner of hint water, and the podcast host was like, oh, yeah, just discover your water. How long have you been doing this? She's like, Oh, we've been around for like 12 years we've been around. And so it's just so funny because I funny not haha, but just interesting is that, like, we put all these people on a pedestal like it happens so fast for them. And so it's not happening fast for us, or something's wrong with us. But really, it's not happening that fast for anybody. It's just, it's just that people kept going.Rory Vaden 29:14  Right. And I think, yeah, totally. And sometimes it's like we see the best in others. And we see the worst in ourselves. And we we don't realize that what they went through, you know, you don't see everything that they went through. And I think social media has made it worse because you just see that you just see the picture perfect story along the way. And you see the the curated highlight reel. But none of that matters, right? It's going, forget about what other people are doing, and even forget about the own success you're having. And when we help someone find their uniqueness, right, because Larry said, that's what you should do, but he never developed a process for how to do that. And so we did, and that's what Brandbuilders Group is, I mean, Brandbuilders Group, as you know, is 14 different two day experiences. That's what Brandbuilders Group, our full curriculum is 14 different two day experiences. But the first one is called Finding Your Brand DNA. It's just finding your uniqueness. And so if you go what's the first step? In the first course on the first day? And the genesis of building a personal brand all starts by answering this one simple question with one word, which most people cannot do. It is what problem do you solve? What problem do you solve for the world? And most of us cannot answer that question. And you need to be able to answer that question, clearly. Because first of all, if you can't answer that question, if you can't tell people what problem you solve, if you don't know there's no way your customers your prospects are ever going to know. But when we look at what problem you solve, and we reconcile that with another question, which is what are you passionate about? What lights you up? What pisses you off? What makes you mad? Like what makes you so angry? And also what breaks your heart? What makes you cry? What what is the problem where you look at it in the world and you say, I'm not okay with that. I'm not comfortable with that. I won't accept that this problem exists in the world. Not on my watch. I won't let somebody else go through that. I'm going to dedicate my life to solving that problem for people. Mother Teresa dedicated her life to ridding the world of poverty. Dr. Martin Luther King, Jr. dedicated his life to ridding the world of inequality. Brene Brown is dedicating her life to ridding the world of shame. Dave Ramsey, rids the world of debt. What is the problem that you solve? That you go, it's not about making money, it's not about me, it's about going, I want to make this world a better place. Literally. I want to take my time and talents and help somebody get past something. And that's how you break through what we call she hands wall. It's, it's this focus, because, so basically, Lesley, you know, there's two groups of people. In any given market, there's two groups of people, there are those who are unknown, they're dealing with obscurity. And then there are those who are known or they have notoriety, right? And that's what what's what we do at Brandbuilders Group, we help people overcome obscurity, and we help them develop notoriety or become well known. That's what we're doing. Now. What most people in obscurity do is they look at the people in notoriety, and they do they want to do all the different things they do, right? And so they look at, oh, well, the rock is like an actor, and a wrestler, and an athlete. And he has a tequila line. And, you know, in all these, all these things, and then you go, well, Oprah has all these different things. And Tony Robbins talks about money and relationships and business and health and spirituality. And so we go, well, I want to talk about lots of topics like they do. And so we have too many topics. And then every time we go to another mastermind, or watch and see a new Facebook ad, there's like a new business model, and we go, oh, we need to do coaching. Because everyone, that's where it's at. No, I heard that courses are like passive income. But really, membership sites give you recurring revenue. retreats could be like high dollar offer. But you know, if I had a mastermind, and people like came to me was like this really high end mastermind I could, but I really want to speak but consulting can make millions of dollars doing consulting, and like (...) No, I know. And it's like, well, brand deals. And, and, and, you know, we could do day planners. And so they have all of these messages, all of these business models, they're serving all of these audiences on all of these different problems or on all of these different platforms. And they are bouncing off the wall. And the reason they're most people are bouncing off the wall, is because when you have diluted focus, you get diluted results. And the only thing we do is help people find their uniqueness. Figure out what is the one audience you can serve in the deepest way? What is the one problem you can solve for them? What is the one business model, the one revenue stream above all others that matters? And we know that even if we don't teach you anything, or if you don't do anything else we teach, if we can just help you focus, you put more of your assets and more of your resources towards those things, the likelihood of them succeeding goes up exponentially. And so that's what happens is people break through the wall, on one thing, one problem, one audience, one revenue stream. And then once you break through the wall on that one thing, once you're on the other side, then you can expand into other stuff because you have more money, you have more tension, you have more resources, you have more team members, but if not, you're just going to bounce off the wall. Because diluted focus equals diluted results.Lesley Logan 29:14  Well and bouncing off the wall ends up just tearing out your confidence levels and like your ability to think that you can get back up and do it again. So it's it's kind of, you're kind of setting yourself up just to like, hit the wall and fall down and go, Oh, that's another thing that didn't work. Because you're not actually like allowing yourself to drill all the way through. I love the visual of students. While I also just want to go back to those questions, you were saying, like, what do you love?Rory Vaden 35:13  One thing on the confidence because you bring up a good point, right? When people bounce off the wall, they think they're failing because they're not good. Or they're not smart enough, or they don't have enough money or enough resources or their audience isn't big enough. Yeah, none of those things are true. The reason they're failing is because they're distracted. They're diluted, what they lack is clarity. They lack clarity of who they are helping, what they're providing for that person, and how they can solve that problem for that person. It's, it's the people who succeed are not, I mean, we had four clients last year that were billionaires with a B, like a billion dollars. They're very smart people. But they're not, it's not their intelligence that separates them. And it's not even their confidence. Most of their stories are rooted with deep insecurity and trauma and pain. But what happens is somewhere along the line, they get a crazy idea. And all they think about is that one idea, and they go all in on that one thing, and they do nothing else until that one thing succeeds. And that's how they break through the wall. And then everything and then everything changes. And so you're not missing something. There's nothing that other people have, that you don't have, besides clarity. Lesley Logan 36:41  That is the best. That is the best thing I've ever heard about confidence ever, like that is like that I love that so much. Because it's not the confidence. It is the clarity like it's and and it doesn't mean you're not good enough, right? Like because you it's all the enough, anything enough, I'm not this enough, it's that you just don't have the clarity. And I, you would set a series of questions like what you love, what makes you cry? Like what what do you want to get rid of? Those those are such, those are such great questions, because I do think that people get hung up on like, What is my purpose? Like they want they like, what is my purpose? And like I that is a really heavy question to ask yourself.Rory Vaden 37:20  But here's a, here's a better question to then what's my purpose, right? So you go, Okay, I'm trying to find my purpose. But listen to the question that listen to the nature of that question. My purpose. It's self centered in its nature. Our lives have purpose, not inside of our individual autonomy and self centeredness. What creates purpose, our lives have purpose in the context of how we interact in exchange and encounter other people. So if you want to find purpose, don't ask, What's my purpose? ask, Who can I serve? And how can I help? Nobody is irrelevant when they are serving another person. When we exist, inside of ourselves, in this autonomous, you know, world of self centeredness, we lack purpose because we are by ourselves. But when we add value to the lives of others, now we have purpose. And so the purpose comes from service. And that is available to all of us, right? It's like don't go searching for happiness, go searching for someone who can help. If you help the person, I promise you will find happiness. And we are fortunate to live in a world today where there's more tools available to us and audiences are more accessible than ever before that we can actually make our full time focus and entire living, not just a survival living, but an abundant, rich, extraordinarily wealthy, living, dedicating our lives to be 100% in the service of others, helping them solve one small problem. It's mind blowing, right? The world that we live in, is just, it is mind blowing. And so that's how you find purpose.Lesley Logan 39:14  Okay, homework for everyone listening and my next question that you just kind of brought up is, so, I grew up with a mom who was Mary Kay so I grew up with...(Rory: Oh, really? That's right. That's right) Mary Kay. Yes, she has a car, she got to meet Mary Kay, did the whole thing, I know. But I also grew up in a household where like, you didn't answer the phone (...) make sure it wasn't a bill collector. So I grew up like that kind of lifestyle. And so I to this day, it says I have 75 on like missed phone calls today. So I don't answer the phone. I'm like, let me screen that. Who was that? However, my point to all this is, you mentioned like you can have this abundant, wealthy life and I think a lot of people feel very guilty, getting paid helping other people. And how have you like did you have that or like, that was not a problem for you? Or have you seen that with other people you work with that? BBG? How do you get them past like charging for this service that they are able to provide to other people?Rory Vaden 40:09  Yeah, well, I would say the only way you get wealthy is helping other people. Money is a direct, a direct result, and a direct byproduct of how many people you have helped. Like, how many people have bought a computer and used Microsoft Office? Right? That's why Bill Gates is super duper rich. How many people use Amazon? And how many times have they use it? And how? How convenient has that made your life? That's why Jeff Bezos is super rich, like the your wealth. And what I would say is you should look at it the opposite of going I shouldn't feel bad for charging, it's going, if I'm not making enough money, it means I'm not helping enough people. Or I'm not helping enough people in a deep enough way. And here's another thing that I will say too, is like everyone's so worried about the width of their reach, they forget about the depth of their impact, right? Impact is not just a lot of people, it's to what extent do you help people. Brandbuilders Group is a good example of this, we're gonna hit eight figures, probably this year, we have a bigger business by revenue than most of the biggest personal brands in the world, right? several of which could be our clients even. But we never had millions of followers, right? I have no have millions of followers, you don't need millions of followers to make millions of dollars, it's who you can serve a few people in a deep, deep, deep way, right? Like our whole mission as a company is what we call 1000 Messengers, we want one that, we're going to cap it, like we're at 632 right now, once we hit 1000, we're closing it off, like because we can't serve more than that many in a really, really deep way. And so, money is a byproduct of adding value to people's lives. And so number one, I wouldn't equate, I would switch the way that I am thinking about that. The second thing is to say, look, just because you make a lot of money, doesn't mean you have to keep it all yourself. Every nonprofit in the world, it takes money to run it, every messenger, every message takes money behind it to get the message out to more people. Every person who's in need, it sure helps to have a lot of money to help them with housing and food and shelter. Like you know, obviously shelter, education, transportation, these are the core fundamental issues of humanity largely could be solved by money. And by money in the hands of the right people, money in the hands. So when we say we serve mission driven messengers, it doesn't mean we don't care about money, we do care about money. We like money, we're good at making money. It's just that money is subservient to the mission. Money is subservient to the message. Revenue is subservient to reputation, and an income is subservient to impact. But we need money to be in the hands of good people. That's called stewardship. And the other thing is right now you know me, I'm a hardcore Bible thumping Jesus freak. And Jesus, people sometimes struggle with money. Because of this, you know, all the stuff that Jesus said about, you know, it's harder for a rich man to pass through the eye of a needle than for a rich man to enter the gates of heaven. And you know, the love of money is the root of all evil. But here's the thing. You don't have to love money, in order to have it, you can have a lot of money, just like you can have a lot of hammers and nails. Money is just a tool, right? It's a tool to do stuff, no different than, you know, house cleaning tools, or you know, something that builds houses or ingredients that you cook with. It's a tool that you use to make things. The question is, are you making things only for yourself? Or are you making them in the service of others, money also makes you more of what you already are. If you are a jerk, money is going to make you more of a jerk. But if you are a generous, humble person, money is going to make you an even more generous, humble person. Money in and of itself is not evil. It's neutral, right? It has no emotion. It's, it's who it's in the hands of, and what's the character of that person? And what is the heart of that person. So you've got to break free of some of those limiting beliefs about money. And again, what I would say and what we tell people is, don't worry about money. Either way. Just focus on service. Just focus on helping a bunch of people. If you do that, you can't stop money from showing up. I mean, it's ridiculous, like, it will come to you just as a byproduct. So let it be that.Lesley Logan 44:48  Yes. Okay. I feel like I just went to a great church. Thank you for (...). I couldn't agree more cause on all of that I have, was mentoring one of one of the girls in my group, and she has been teaching differently, thanks for the mentorship. Of course, that would be the goal of the mentorship. So she's doing that, she mentioned it in a win, she's like, so my clients have noticed a difference, and they're just paying me more. They're just like, actually, like, I haven't raised my rates, they're just giving me more money and like, Yeah, cuz you're, you're, you're serving the person, you're making the impact on them, that's so important that they're like this should be she should be charging me for this, because the life you're giving them on the other side of the session is so priceless. They have, they're like wanting to do that. So I think you've highlighted some amazing things that when you make it about them, like it's just gonna come to you, and you're gonna, you're gonna do whatever you want with that. Rory Vaden 45:40  So this is a fun story. I don't think I've ever shared this publicly. This is how Tom and Lisa Bilyeu became clients of ours. So they're also clients of ours, right? So our content mark, it's not just money, it's abundance in general. So for example, our entire content marketing strategy that we teach clients is teach everything you know, for free, give away everything, you know, for free, but do it in small bite sized chunks, and in all random miscellaneous order. And the reason why you can do that is because today, people don't pay for information. People pay for organization, and application. People don't pay for information they pay for organization and application. That's why it's like, I give away so much for free one, just because we have so much so so much content, but people still need help applying it. And so that's what they're going to pay you for is help applying it. Well, we were just, you know, I was helping Tom and Lisa with a project that they had. And I was just like offering to help and help and help just like, hey, what don't have you thought about this? And did you know about this? and dah dah dah, they literally said they said, you've given us so much value, we have to pay you something, we feel guilty, that you've given us so much that we you must let us pay you we don't feel good. Like we actually don't feel good about how this has worked. And that's the other thing that I would say about this is you go, here's a few brandbuilders mantras, we say save the best for first, save the best for first, give it away, and people will pay you for help applying it. And there's another rule that we talked about called the rule of 10. So the rule of 10 says, whatever you're charging, make what you're charging for 10 times as valuable as what you're charging for it. Right? So so a Brandbuilders Group, right? Let's, it doesn't matter who the client is, let's say you have something that's $1,000. If you're going to charge $1,000, our advice is make it really worth $10,000. Because, number one, you'll have more conviction and confidence when you're selling it. And you'll be like, gosh, like you would be crazy not to do this, where people get upside down is where they go, man, I didn't really put that much effort into this, this thing is really kind of a piece of junk, it's really should be $300. But because my coach said it should be 1000 or someone else said it should be I'm just going to charge 1000. And it's like really deep down, you know, this is it's more like the rule, that's the rule of a third, it needs to be the rule of 10 to where you go, you would be insane not to buy this like this, if you buy this, it's going to transform your life in such a massive way that I feel bad not selling it to you. And this is the other part about service. Right? Okay, this is an extreme example. But I mean this literally, imagine if you had the cure for cancer, and you never told anyone about it. Imagine what a dis service, it would be to the world if there is somebody out there right now who has the cure for cancer, but they're afraid to tell people about it because they don't, they don't want to be seen as vain. Or they're afraid of making money for it. And so because they don't have money, they can't tell anyone about it, because they can't hire any marketing people or they can't, you know, whatever, whatever. They can't pay a staff to help them get the word out or etc. It's a disservice to not offer something to someone when you it can actually change their life. Now, I'm not talking about the smoke and mirrors crap that you see online where it's like, throw up some crappy course and try to sell it for $3,000. I'm saying build something that is so valuable that you would feel guilty not selling it like that you would go, I have this secret, and I'm going to help you and so that it all ties back to your uniqueness. Because when you're operating in your uniqueness and you go what audience can I serve in the deepest way? Whose life can I totally transform? If you're doing that, then you won't feel guilty about it because you're just serving and the money just shows up as a byproduct. Yeah, I remember hearing years ago an author say like, if you have if you do something that helps someone solve someone's problem, you have a moral obligation to sell it to them. You just like you're actually stealing from them if you're not, if you're not, so it's the same thing. Right? You, you're obviously, you know, you're so amazing, and you know that but like, I feel like you've almost even taken our listeners and like, kind of calm to the crazy mind. It's like, I gotta do this, and I gotta do this. And like, really given us something we could just like, sit down, start with what your uniqueness is everyone, we're going to take a brief break, we could keep going, because you're so amazing, but we were out of time. So take a brief break, and we're gonna find out where people can find you, follow you, work with you, and your Be It action items.Lesley Logan 50:18  Alright, Rory, where do you hang out? Where can they get more of you?Rory Vaden 50:45  Yeah, so there's only one place I would go, go to freebrandcal.com forward slash Lesley Logan. Okay, freebrandcall.com forward slash Lesley Logan. You know, Lesley is a client of ours. And so, you know, she's graciously invited us here. And one of the things we do for our clients is we offer all of their friends, a free call, the first call is free. And this is, you know, what we do is one on one coaching, even our big events are like small tables with five people and one of our strategists, it's all very much human based. So we'd love to get to meet you. And so anyways, we do that first, we do that first call for free, freebrandcall.com/lesleylogan, that's the place where I would go, of course, I'm on Instagram, and you know, we have a podcast and all the stuff, but I would go to that URL. And I would start there.Lesley Logan 51:34  Awesome. We'll put that in the show notes below y'all. And real quick before we let you go bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us?Rory Vaden 51:45  Okay, so I mentioned that finding your brand DNA, finding your uniqueness is a two day experience with us. Right? So hopefully some of you, you know, we'll do a free call and maybe we'll meet with you and we'll see you there. Whether you do or not, though, I'm gonna I'm gonna give you the shortcut right now. I'm gonna give you the secret, like, everyone goes, Okay, Rory, like what's the secret? We didn't know this when we started the company five years ago. But now that we've taken hundreds of people through this, we have realized that there is a consistent pattern. And it's a shortcut that we taught our strategists to help them identify uniqueness in the clients. And here's what we realized. You are always most powerfully positioned to serve the person, you once were. You're most powerfully positioned to serve the person you once were. That for all of us, every bit of pain that we have gone through, is a part of preparing us and shaping us into becoming the person that we needed to be today, so that you can now reach back and help somebody else. So when you say what are your action items? This is what I would say, answer these questions. What challenge have you conquered? What obstacles have you overcome? What setbacks have you survived? What tragedies have you triumphed over? What problems have you pushed past? Whatever the answer is to those questions, therein your uniqueness lies. Therein lies the thing that you can do that nobody else can do. We believe that that is God's divine design of your humanity that you're most powerfully positioned to serve the person you once were. So answer those questions, explore those arenas, and I promise you will find in that not only great purpose, but great potential for great profits. And for sure, the promise of massive, massive impact.Lesley Logan 53:46  I want to know everyone's answers. I want to know, I want to know, you guys, you have to let me know, you've to tag the Be It pod, you have to tag BBG, you have to let us know how this whole podcast has impacted you what your takeaways are. Rory, thank you for being here. Thank you for like letting me listen to you all by myself. Even I feel very selfish and also very, very grateful. And y'all thank you so much for being here. Until next time, Be It Till You See It.That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.  I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. Brad Crowell 54:10  It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell.Lesley Logan 54:10  It is produced, edited by the epic team at Disenyo. Brad Crowell 54:10  Theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan 54:10  Special thanks to Melissa Solomon for creating our visuals and Ximena Velazquez for our transcriptions. Brad Crowell 54:12  Also to Angelina Herico for adding all the content to our website. And finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Are you building your personal brand from the outside in, or the inside out? It matters -- big time.In this episode you'll figure out how you're currently approaching it as well as...Why 97% of people are building from the outside inThe long-term consequences of this outside in approachThe major ways outside in vs inside brand strategy differHow the 4 pillars of The Magnetic Brand Blueprint tie into thisSome practical steps to immediately switch up your approachWanna put all of this into practice?⚡️ UNMISTAKABLE is open for enrolment - head to unmistakablebrand.co for info on how you can join.

If you want to effectively market your business, create a unique personal brand. The truth is, every effective marketing strategy begins with a unique personal brand. The reason is, you must control the perception others have of you. And that means you must differentiate yourself to build trust and stand out. Every effective marketing strategy begins with your who, what, when, where, and how To create an effective marketing strategy map out your who, what, when, where, and how. Let's break them down. Who is your soulmate client? In addition, who are you? Both are significant when creating an effective marketing strategy. If you don't know what differentiates you you can't effectively communicate with your soulmate clients to tell them about why they should hire you. Likewise, if you don't know your soulmate client, you won't be speaking to those people who need your expertise and will want to hire you. What are your soulmate clients' major pain points that you can help resolve? Can you define what keeps them up at night? What are they thinking about when doing the dishes or getting dressed that they cannot solve themselves? But you can and in a unique way. In addition, what platforms are they using to search for the information they need to get the results they want? What platforms are you creating content for? Is there an overlap? What changes do you need to make to reach your soulmate clients? When are you available to serve your clients? Elaborate on when they need you most and when you learned how to provide the solution they need. Likewise, when have you experienced their pain points yourself? Even more importantly, when and how did you overcome them? Where in your journey have you experienced what your soulmate clients are experiencing now - the beginning of your journey or more recently? Where do you serve your clients, in person, online, locally, or internationally? In addition, where will you market to your soulmate clients? Where are they researching to find the solution to their problem(s)? For example, if you are an entrepreneur who doesn't want to be on social media, where will you share information, on your blog, via email marketing? This is where SEO will become a key component of your effective marketing strategy. Why do you do what you do? Is there a reason you help whom you help? Simon Sinek explains using his golden circle that why is more important than how and what. That people resonate more with why you do what you do than what you do or how you do it. How do you help your soulmate clients get the results they crave? Do you have a proven method or system? Likewise, how do you do what you do? Elaborate on your background, skill sets, education, certifications, awards, life experiences, and mistakes you've learned from, etc. that help you help others. In addition, testimonials help elaborate on how you've helped others get their desired results. Read the full show notes and access all links.   Download the free eBook - 10 Strategies to Grow Your Business without Social Media Learn how to create an SEO strategy to market your business without social media. Apply to be featured for the Thinking it Through Wins and Wisdom Conversations on The Robyn Graham Show.

In this exciting episode of In The Den Podcast, CJ Bachmann interviews the personal branding expert, Leonard Kim, as they dive into the secrets behind building a powerful personal brand for everyone—and every business! Ditch the act and make a splash! Discover the strategies that will grow your business beyond expectations! 

Jessica Zweig is the CEO of the SimplyBe. Agency, an internationally award winning personal branding firm with offices in Chicago and Nashville, serving clients across the globe.  She is the author of #1 best selling book, “Be. - A No B.S. Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself,” published by Sounds True (Macmillan). Jessica was named a Personal Branding Expert by Forbes, 2020's Most Notable Entrepreneur by Crain's, the 2018 and 2019 Stevie® Award winner for “Female Entrepreneur of the Year,” and a Top Digital Marketer to Watch by Inc. The SimplyBe. Agency helps its clients, ranging from corporate executives to entrepreneurs and creatives, in becoming recognized industry experts and thought leaders. Jessica facilitates sold- out workshops and global masterminds, speaking on the power of personal branding to corporations such as Google, Verizon, Salesforce, Pinterest, Morningstar, Mars, Blackstone, EQ Office, Motorola, Beam Suntory, Nike, Red Bull, the Chicago Tribune, Virgin, Bank of America, Long & Foster, Christie's International Real Estate, Fidelity, and more.Her work has been featured in the Washington Post, MarketWatch, Business Insider, Thrive Global and Create + Cultivate, among others. She is a regular correspondent on FOX, ABC, NBC, and WCIU networks as a personal branding and social media expert. She also hosts the top-ranked branding podcast, “The SimplyBe. Podcast,” where she interviews today's top entrepreneurs, CEOs, influencers, thought leaders, and authors on how to build your brand and live your best, most authentic life.On a mission to debunk the perception that personal branding is an act of vanity, Jessica believes that, when done right, personal branding is an act of service, a social responsibility, and a positive investment toward a positive future.About Renaissance Marketing Group: Renaissance Marketing Group is a full-service social media marketing agency based in Nashville. The Renaissance team is made up of a talented group of passionate creatives and marketers, committed to the success of their clients and passionate about helping business owners succeed. Founded in 2014, the woman-owned company delivers proven social media marketing results. Their services include social media management, content creation, paid digital advertising, email marketing, influencer marketing, graphic design, branding, professional photography and videography, digital marketing strategy, podcast production, and more. Renaissance is committed to influencing optimal revenue and online growth, while exceeding their client's expectations. In 2021, Renaissance announced the launch of their nonprofit, The Mona Lisa Foundation. The Mona Lisa Foundation was created from a love and passion for supporting women on their entrepreneurial journeys and focuses on offering mentorship, marketing, and business education, grant money, and community to Nashville-based women business owners.Renaissance is the host of the Renaissance Women's Summit, a day-long conference for women entrepreneurs looking to level up in all areas of their business. Learn more: www.renaissancemarketinggroup.com

If you're feeling worn out by comparison or overwhelmed by trying to measure up, this episode is for you. My friend Arica Ohloff, founder of AO Coaching & Consulting, is on the podcast today to teach you how to align your business to your strengths. Arica is passionate about equipping individuals and teams to transform their potential into higher performance. She does this by helping her clients unlock their God-given talents and unleash what makes them uniquely powerful. By gaining clarity in what drives you and how you are uniquely created to perform, you'll show up more engaged and productive in what you do. Not only that, you'll also experience greater fulfillment because you'll eliminate much of the friction that prevents you from making progress on your goals. Building a strengths-based business will allow you to enjoy what you do more and increase your chance of success because you're operating in your zone of genius! In this podcast episode, we'll explore the key steps to aligning your business with your strengths, including how to identify your strengths, what to do about your weaknesses, and what it looks like to bring your own special talents to your industry. Whether you're just starting out or looking to take your business to the next level, this episode will provide valuable insights and a much needed pep talk to help you stand out and own your uniqueness.⁠ By the time you're done listening to this episode, you'll know how to discover your unique strengths and leverage them to build a business you love. Press play to align your business to your strengths today!   SHOW NOTES: https://jadeboyd.co/blog/business-minimalist-podcast/how-to-align-your-business-to-your-strengths-with-arica-ohloff/    CONNECT WITH ARICA Website Instagram Discover your strengths with the CliftonStrengths® Assessment CONNECT WITH JADE Website Instagram Business Minimalist™ Blueprint Course Waitlist Organize your Business Template FREE Task Batching Workbook FREE Weekly Review Checklist  

‘Building Your Personal Brand' based on the book “Getting Your Personal Brand Story Straight'.   For a real estate agent, building a personal brand is essential to success. You must be able to communicate your expertise in the field and establish yourself as a reliable source of information for potential customers.    First, you should identify and define your goals, skills, values, and passions so that you can craft an appropriate narrative about yourself. Next, create an online presence on social media platforms such as Facebook and Instagram and TikTok that reflects this narrative accurately.

Are you ready to take your brand to the next level? In this must-listen episode, I sit down with the number one go-to branding, marketing and personal brand expert, Sasha Strauss. Sasha shares his insider insights and practical tips for building a powerful brand that stands the test of time. Whether you're a small business owner or a marketing professional, you won't want to miss this game-changing conversation on developing a brand and personal brand strategy that will set you up for success. Grab a pen and paper, and don't miss out on the ultimate advice from Sasha Strauss – tune in now!   Discussion points 02:12 The difference between sales, marketing, branding and communications 03:38 Why teams silo 04:58 The misconception of salespeople 09:09 Why do some brands grow faster than others? 18:54 The crux of brand strategy 27:00 The definition of an entrepreneur 32:14 An analysis of Spencer's personal brand   Show Sponsor:  Vault Hill: A blockchain-based technology company with an ecosystem comprising of a human-centric metaverse [https://www.instagram.com/vault_hill/?hl=en] Najahi Events: The UAE's leading event promotor [https://www.instagram.com/najahievents/?hl=en]   Socials: Spencer Lodge https://www.instagram.com/spencer.lodge/?hl=en https://www.linkedin.com/in/spencerlodge/ https://www.youtube.com/c/SpencerLodgeTV   Sasha Strauss https://www.linkedin.com/in/sashastrauss/ https://twitter.com/sashastrauss  

A unique personal brand will help determine what other people think say and feel about you. Your personal brand begins with your life experiences and career journey. How can you create a unique personal brand? It starts with staying aligned with your values, following your visions for yourself, and pursuing your passions. All of which are part of your God-led calling or purpose. Before dissecting how you can create a unique personal brand, let's break down what a unique personal brand is. Read the full show notes and access all links.  Summary Everyone has a personal brand. Whether you are in corporate and working on a side business or an entrepreneur you have a personal brand. Your personal brand is what other people think, say, and feel about you. Personal branding is a compilation of your efforts to differentiate yourself by communicating and sharing about all of the things that make you unique. Your brand marketing strategy is how you manage your personal branding efforts. Build a strategy so that all of your content is distributed and disseminated for the world to learn about you. God has called you for a purpose. He wants you to help those who need the help that only you can provide because your experiences and journey give you the expert authority to solve their problem. When in doubt about the value you can provide, or whether or not you have a purpose and can help others, reflect on this verse: Romans 8:28 "And we know that in all things God works for the good of those who love him, who have been called according to his purpose". If you'd like more information on how to build a solid foundation for the long-term success of your business, download my free eBook my success equation and The Purpose to Results™ Method.       

You're a busy founder/CEO, I get it. But that doesn't make building a brand and creating content less important to the growth of your business. You've heard and seen other businesses win clients, attract top talent, and empower their team through creating content and building personal brands. Now it's your turn! In this episode I discuss two simple strategies that you can implement today! :) (PS: The Q and A in this one is GOOD!) EQUIPMENT I'VE USED AND RECOMMEND

How does a Fortune 150 company approach getting buy-in on an enterprise level? Why is it so important for emerging leaders to socialize their ideas for change? Why is diversity and inclusion so important for the company and communities they serve?    Scott D. Moore answers these questions and addresses leadership from the perspective of a corporate executive, state chamber executive board member, and former elected state government official. Moore is the Senior Vice President-Corporate Relations and Chief Administrative Officer for Union Pacific Railroad. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/241 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

How does a global intelligence analyst and defense strategist approach leadership communications? Join us as I talk with Karalee Picard, Ed.D., the Chief of the Intelligence Director's Action Group at U.S. Strategic Command. In this interview, Dr. Picard discusses her research into best practices for getting buy-in on change. She also shares from her experience persuading analysts to implement a new process that has been used for over a decade to help predict global change scenarios. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/240 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Dr. Bradley Ekwerekwu (eck-where-eck-woo) hails from Arlington, Texas, and currently resides in Omaha, NE with two sons-Vincent and Avery.    He currently works with the Learning Community of Douglas and Sarpy Counties and relies upon personal discipline, attention to detail, and teamwork in his daily travels. “Dr. Brad” joined forces with the Men Against Domestic Violence Action Coalition as the Education Chair. This appointment allows him to influence various learning environments in efforts to share his research, provide empowering education, and actively engage individuals in 'community' action plans. Drawing from various lived experiences, Dr. Brad has decided to continue to spread influence and motivation toward healthy relationships and progressive mindsets. The MADVAC mission is near and dear to his heart and mind, and powers his efforts toward reaching young men and boys.   In this interview, Dr. Ekwerekwu shares his personal connection to his life's work in mentorship and education, the before/during/after methodology he took with him from playing football at Missouri and in the NFL, and an image that inspires interdependence and collaboration between generations and other diverse demographics.   Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/239 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

BONNIE LOW-KRAMEN is a highly sought-after TEDx speaker, teacher, and founder and CEO of “Be the Ultimate Assistant,” a curated training solution for corporate leaders and assistants creating synchronous and thriving work environments. She serves as a consultant to the World Administrative Summit and is the author of Be the Ultimate Assistant: A Celebrity Assistant's Secrets to Working with Any High-Powered Employer. Much of her work in this space is rooted in over 25 years of experience as a Personal Assistant to celebrity actor couple Olympia Dukakis and Louis Zorich. She is passionate about bridging the gaps in professional relationships, and elevating employees – especially women – by fostering equal and respectful collaborations.   In this interview Bonnie shares why we should stop using the word "boss," the importance of cultivating a workflow and system that is customized to the specific assistant-executive partnership, and her perspective on the real reasons people quit. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/238 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

What opportunities and challenges are mid-market companies facing in 2022? And how do their CEO's view post-pandemic leadership? Today we're wrapping up our Mid-Market CEO interview series and highlighting three key takeaways from the insights they shared.  Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/237 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Today I'm sharing what a personal brand strategy is and: - two things you need to create it - limiting beliefs get in the way - and a challenge to take on this month.   A strategy is how to get from point A to point B. In terms of personal branding and building your thought leadership, point A is today, and point B is the impact you want to make with your audience.   The ultimate goal in business brand strategy is to create a consistent brand experience for customers and clients across all of brand touch points.   Showing up consistently in front of your target audience is vital to building a personal brand strategy or thought leadership platform. Studies show that you need to be “seen” by your target audience between 20-40 times.   Listen to Episode 35 to learn what the Know, Like and Trust Factor” is and how to use it to build your personal brand strategy.   Your challenge, should you choose to accept it, is to set an intention for one piece of branded communication targeted directly at your audience, maybe it's a thank you note, a personalized video, or choosing your signature color for your social media posts.   Get on the list! Be the first to know about my free masterclasses and get your weekly dose of inspiration and motivation: www.bebrightlisa.com/getonthelist   Have a question you'd like answered on the pod? Ask me on my website: www.bebrightlisa.com/get-in-touch   Ready to start your creative mindset and personal brand journey? Book your first session: www.bebrightlisa.com/introductory-session   Connect with me on Instagram: www.instagram.com/findyourclearvision   Lisa Guillot, PCC, is a certified transformational mindset coach and personal branding expert. She coaches entrepreneurs and professionals to bring more creativity and agency to their life and career. Lisa blends creativity, design thinking, and neuroscience to unlock what's next for her clients and build their personal and professional brand. You can find Be Bright Lisa here: www.bebrightlisa.com and in her Clear Vision U membership program www.clearvision.com 

As founder and managing director of CFO Systems LLC, Brett Frevert has helped clients  grow their businesses through a variety of innovative methods. He has an extensive resume of providing financial leadership to successful companies across the Midwest including SIRE, New Balance Commodities, Transgenomic, Heron Lake BioEnergy, AXIS, Capital, First Data, Grubb & Ellis, and Deloitte & Touche.  He draws upon his abilities to create, describe, and execute a vision as well as his communication and mentoring capabilities to provide expert assistance for premier businesses interested in growing and thriving in a challenging economic environment. CFO Systems is a team of CFO's, controllers, bankers, accountants, finance, procurement, and human resources directors offering our clients practical experience. They've led clients through mergers and acquisitions, turnarounds, restructuring, spend management, steep growth, capital raises, organizational changes and more. Our clients rely on us to be objective partners and strategic leaders who are as interested in seeing their organizations succeed as they are. In this conversation Brett shares his perspective on building great teams, the difference between a profitable dollar and an unprofitable dollar, and the potential of outcome-based accountability at work.  Throughout the conversation we hear Brett's belief and commitment to having a strong vision and buy-in generating purpose as a leader. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/236 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

What are the driving forces behind creating a valuable company? In this interview Marla DiCarlo, CEO of Raincatcher, shares insights from her experience helping business owners prepare to sell their businesses. She shares attributes of a scalable business model, 8 factors that drive the value of your business, and the importance of being prepared with a risk mitigation plan.   Raincatcher helps rapidly transform small to medium-sized businesses into companies that are built-to-sell, and in turn help buyers find remarkable enterprises in which to create their own legacy. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/235 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Jill Ellsworth is the founder and CEO of Willow Industries. She is a creative and dynamic serial entrepreneur, with a proven track record of building and scaling companies in the health and safety sector. Jill has a background in science and consumer safety. As a Registered Dietitian with a Master of Science in Nutrition, Dietetics and Food Science, she began her career in the food and beverage industry. She built and sold one of Santa Barbara's first cold press juice companies, Vibrant Earth Juices, which resulted in her being named Female Entrepreneur of the Year in Emerging Business by the Santa Barbara Women's Economic Ventures group. In 2015, Jill founded the beverage distribution company, Vibrant Earth Distribution, which launched the first alcoholic kombucha brand in Colorado. Jill sold her second company in 2016 to a larger, local beverage distribution company, and after noticing a market opportunity to strengthen health and safety standards in the legal cannabis industry, she shifted her energies to commercializing her science and consumer safety expertise in this emerging market. With a goal of bringing a kill step to cannabis, in 2015, Jill founded Willow Industries, the first cannabis microbial decontamination company in the US, based in Denver, CO. Willow Industries' organic, patented, ozone-based technology is currently being leveraged by cannabis producers and brands in 26 states and Canada. As CEO, Jill's vision is to continue to scale Willow by evolving and innovating the WillowPure product line, with a continued emphasis on building a world-class team. Her mission and priority remain the same; protect consumers and patients by helping producers put clean, safe products on the market.   In this interview, Jill shares how she and her husband work together and maintain boundaries between work and home life, one of the biggest keys to her success, and how her top priority shifted from customers to her team over the past couple of years. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/234 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Have you ever left a meeting wondering what the plan really is and how the team will know if it's successful? Have you ever asked someone to complete a task and you end up wondering if it was completed?    There is an art to using opening and closing communication loops and there are consequences, as well. In this episode Andrea breaks down three different kinds of communication loops that are often opened up without closure, leaving people confused and feeling disrespected. Learn what to watch for and how to improve your communication loop culture at work. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/233 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Angela Healy is the CEO and Co-Owner of AvenueWest Managed Corporate Housing. Angela has a strong record of leadership in real estate investment, real estate management and franchise ownership, business development and commercial banking with more than 25 years of industry experience. She is the co-owner of multiple AvenueWest Managed Corporate Housing Franchises and AvenueWest Global Franchise, LLC. Angela guides the real estate franchise's strategies for growth and ensures that AvenueWest's core philosophy of investor-centric decision making is reflected throughout the company. During her tenure, AvenueWest has grown exponentially from a small real estate brokerage to a national, award-winning franchise organization. AvenueWest Managed Corporate Housing is an award-winning, woman-owned business that delivers real estate investors a turnkey solution for property management, benefitted by our global network of local experts that manage furnished, corporate rentals with five-star customer service with franchise locations in 17 cities across the country.   The company was recognized by Inc. Magazine as the 435th fastest growing company and 15th fastest growing real estate company.   In this interview Angela shares the benefits of owning and working in the business with her husband, the importance of being patient and still celebrating the smaller wins along the way, and how Avenue West maintains a supportive and connected culture with employees and franchise owners.   Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/232 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Messaging.The thing we know we need to pay more attention to, but at the same time fills us with dread. "I'm not a copywriter!" "I'm no good with words!" "I just don't know how to explain the value of what I do!"If that sounds like you, know you're not alone. Brand messaging is TRICKY - it spins my clients out more than anything. Even the ones who help THEIR clients with messaging & copywriting!And in this episode I'm not only going to explain why it hurts our brains so much, I'm also going to...→ break down what messaging really is (with non jargon-y examples)→ demonstrate the power of messaging & why it's crucial→ introduce you to the 4 elements needed to truly nail your messaging→ give you 3 solid tips for making the process of messaging development WAY easierSound good? Then hit play!NEED MORE HELP WITH YOUR MESSAGING?My brand new program, Unbridled (launching in May) is all about helping remove all of those blocks that are getting in the way of your ability to bring all of your brilliance to your brand and attract the kinds of people prepared to pay a premium for it.We'll work on the mental/emotional blocks, dive into where your strategy, offers + execution are out of alignment, and get you back in the driver's seat, taking consistent, meaningful action that allows you to build epic momentum. You can get your name on the waitlist here: unbridledbrand.coOr if you're looking for 1:1 help with your messaging, get in touch so we can chat about other options (new website on its way so you won't find everything on my current site!)MORE RESOURCESThe Magnetic Brand Quizhttps://magneticbrand.co/quizThe Magnetic Monthly Marketing Planhttps://magneticbrand.co/marketing-planWORK WITH ME1:1 Brand Coachinghttps://magneticbrand.co/brand-coachingStrategy Intensiveshttps://magneticbrand.co/brand-strategyMini Courseshttps://magneticbrand.co/coursesCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

While everyone's timeline and growth trajectory looks different, the fact is that to reach the "pinnacle" of your brand-building journey (phase 5!) there are steps we just can't skip.And even though challenges, obstacles and the occasional "what am I doing with my life?!" are inevitable... I'm here to provide more than just some encouragement to keep going.So in this episode I'm going to break down: → the 5 phases of any magnetic brand journey + how to know which one you're at→ what it takes to "unlock" each next level (as quickly as possible)→ some of the things that can keep you stuck for longer than necessary→ what's really happening when it feels like you've "gone backwards" after previous successIf after listening to this, you realise you need to do some serious work on your Inner Magnetism, then get your butt over to the waitlist for Unbridled (launching in May) at: unbridledbrand.coMORE RESOURCESThe Magnetic Brand Quizhttps://magneticbrand.co/quizThe Magnetic Monthly Marketing Planhttps://magneticbrand.co/marketing-planWORK WITH ME1:1 Brand Coachinghttps://magneticbrand.co/brand-coachingStrategy Intensiveshttps://magneticbrand.co/brand-strategyMini Courseshttps://magneticbrand.co/coursesCONNECT WITH MEInstagram: @iamkatelizabethLinkedIn: Kat ElizabethYouTube: KatElizabethWebsite: magneticbrand.coEmail: kat@magneticbrand.co

Todd Ablowitz is a globally acknowledged authority on payment technology, mobile payments and emerging payments trends. Todd spent a dozen years working in the industry before founding Double Diamond consulting in 2008 to help payments industry clients – from the industry's top brands to up-and-coming technology innovators – solve their most critical business challenges. Investors, media, analysts, and industry watchers rely on Todd for expert advice, trend insights, and consulting. Todd is a member, former Board Member, and former Member of the Year at the ETA. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/230 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

We continue our series interviewing emerging and mid-market CEO's today with a conversation with Mike Tringe. Mike is the co-founder and CEO of CreatorUp, a global digital production company that makes impactful videos for organizations of all sizes to help them teach, tell, sell, and inspire using the power of digital media.   Mike has worked for over 15 years in education and entertainment, including top companies including Creative Artists Agency and National Geographic Films. He earned his MFA from USC School of Cinematic Arts and a BA in History and Science from Harvard University.   CreatorUp makes impactful videos for organizations of all sizes to help them teach, tell, sell, and inspire using the power of digital media.   Creator Up Website   In this conversation Mike shares how his company is empowering a generation of underserved communities of creators to do meaningful work and get recognized for it. He tells us the practice CreatorUp started to help promote human connection in a remote environment, and why leaders need an improved ability in the area of conflict resolution. He also shares why he listens to the Voice of Influence podcast. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/229 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

Today we're kicking off a new series with emerging and mid-market CEOs. We've been talking to a number of folks lately who are looking for answers for the same questions, so the opportunity to be able to ask these CEOs about their perspective and experiences is invaluable.  We're kicking off the series with Paige Goss. Paige is a dynamic executive with an extensive background in growing technology professional services organizations. Paige's career highlights her ability to build and scale companies from the ground up. She has experience not only in leading multi-million-dollar operations, but in starting operations, human resource, finance, and technology departments from scratch. Paige brings a breadth of experience in enterprise operations as well as federal government contracting.    Paige is currently the Founder and Chief Executive Offices of Point Solutions Group, a technology and engineering professional services firm. She started the firm in 2017 and has grown the organization to over 10+ million in revenue in 4 short years. In her role she has successfully built a commercial professional services arm supporting infrastructure and security assessments along with technology transformation initiatives. Listen in as Paige shares her experience and insights into the current business climate in 2022. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/227 Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact

It's the Voice of Influence Five Year Anniversary! In this Episode Andrea shares what she's learned on the journey. We would also love to have you listen to her interview with Paul Casey on the Grow Forward Today Podcast. Here are the links and notes for that interview. Apple Podcast Spotify Paul and Andrea discuss some of her roots and education, along with her business Voice of Influence. Then they dive into what makes a difficult conversation, why we must engage in them from time to time, and lots of ways to get to win-win when confrontation happens (when giving or receiving that feedback). Andrea shares her core message of voice = choice, and her memoir Unfrozen: Stop Holding Back and Release the Real You, along with her podcast Voice of Influence. Learn about how our Team Performance System and Personal Brand Strategy can Help You Serve Well and Sell More at  www.voiceofinfluence.net   Read the transcript here:   https://www.voiceofinfluence.net/227   Give and receive feedback that makes a difference! Register for our 20 minute Deep Impact Method video course here:  www.voiceofinfluence.net/deepimpact