Podcast appearances and mentions of nathan allebach

Picture this: it's 2020, you're clinging to sanity, and a frozen steak your mom used to eat after school called SteakUmm is now tweeting in the hopes of turning you into a socialist. But... what? Can one be radicalized by hot dog grade meat? Is what's being sold here an idea or microwaveable meat slop? In our penultimate installment of the Sentient Brands series, Jamie gets into the weeds with the mind behind the SteakUmm account, writer and social media director Nathan Allebach. Spoiler alert: we do, indeed, live in a society. Follow Nathan here: https://beacons.ai/nathanallebach?fbclid=PAZXh0bgNhZW0CMTEAAaaw8UJ_ctC-xxP2HrkYDPA5-9p2LBtn_w_NQsXsZhvZeBBYwiEzyZ6LooY_aem_Dm_8G9fFWhqyK0YAyD1JzQ Read Nathan's history of sentient brands: https://www.vulture.com/2019/06/brand-twitter-jokes-history.html Follow Yedoye Travis: https://www.instagram.com/yedoye_/?hl=enSee omnystudio.com/listener for privacy information.

In this installment of Best Of The Gist, we tackle the important topic of poor-quality, quick-heating food innovations. From the archive, we listen back to Mike's 2022 interview with Nathan Allebach, brand consultant and the twitter voice of Steak-umm brand meats for many years. As such he engaged with gaseous comedians and angsty millennials and has some theories as to why it all worked. Then, from the past week, Mike's spiel about Wendy's surge pricing strategy.    Produced by Joel Patterson and Corey Wara  Email us at thegist@mikepesca.com  To advertise on the show: https://advertisecast.com/TheGist  Subscribe to our ad-free and/or PescaPlus versions of The Gist: https://subscribe.mikepesca.com/  Follow Mike's Substack: Pesca Profundities | Mike Pesca | Substack  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Nathan Allebach joins the pod to discuss suburbia, gentrification, strong towns, third places, hipster coffee shops, the absurdity of advertising. Check out his viral TikTok https://www.tiktok.com/@nathanallebach/video/7147317765165042990?lang=en Follow him on X and IG @nathanallebach https://www.allebach.com/author/nallebach/ Follow Cracks in Pomo on IG @cracksinpomo and on Twitter @stephengadubato Subscribe to the Substack here: https://cracksinpomo.substack.com/about 15% discount on Masa Chips: http://www.masachips.com/cracksinpostmodernity --- Support this podcast: https://podcasters.spotify.com/pod/show/stephen-adubato/support

Nathan Allebach joins the pod to discuss suburbia, gentrification, strong towns, third places, hipster coffee shops, the absurdity of advertising. Check out his viral TikTok https://www.tiktok.com/@nathanallebach/video/7147317765165042990?lang=en Follow him on X and IG @nathanallebach https://www.allebach.com/author/nallebach/ Follow Cracks in Pomo on IG @cracksinpomo and on Twitter @stephengadubato Subscribe to the Substack here: https://cracksinpomo.substack.com/about 15% discount on Masa Chips: http://www.masachips.com/cracksinpostmodernity --- Support this podcast: https://podcasters.spotify.com/pod/show/stephen-adubato/support

Nathan Allebach - TikTok urbanist, Strong Towns storyteller, walkable cities enthusiast, Creative Director at Allebach Communications, The Steak-umm Guy, and Scott Galloway's favorite Instagram follow (potentially) - joins the first episode of the show to ignite the good traffic conversation. We discuss: The rise of urbanism in popular culture thanks to a pandemic-provoked introduction, suburban kids landlocked at home, and TikTok. Hyper-localizing a walkable lifestyle in car-dominated cities. The economics of car ownership, and the math that could support escaping it. Financial freedom by going car-free or car-lite. Americans' obsession with Disneyland and other walkable vacation destinations, but fear of building walkable neighborhoods near them. Philadelphia's streetcar suburbs, from the view of a lifelong resident. Political hobbyism, and why urban planning is such a popular space to become obsessed with. NIMBYs are doing their thing... again... and again... and again... The Scott Galloway fan club. Explore further: Strong Towns - https://www.strongtowns.org/ Nathan's walkable cities shop - https://the-allebach-market.creator-spring.com/ Connecting with Nathan: On Twitter (X) - https://twitter.com/nathanallebach?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor On TikTok - https://www.tiktok.com/@nathanallebach On Instagram - https://www.instagram.com/nathanallebach/?hl=en Connecting with me: On Instagram: https://www.instagram.com/bbiehl/ On TikTok: https://www.tiktok.com/@citiesforpeople On LinkedIn: https://www.linkedin.com/in/bradbiehl/

In North America, there are laws in place that make it more difficult to connect.Zoning and parking laws impact the amount of foot traffic in a town, which consequently affects the number and kinds of third places in a town. People often talk about how these laws impact things like home values or crime – but rarely do they touch on their social implications.Joining me today is Nathan Allebach, a creative director, marketer, and lover of walkable communities. He has a wealth of knowledge on this topic, and of third places; at the end of this interview, I felt like I'd taken a college course on third places and walkable communities – even though I'd already read up on quite a lot of this.Want to see more third places? Listening to this podcast is a step. Build awareness for yourself. Follow the organizations Nathan mentions. Talk to local businesses about it. Big changes start with awareness, followed by small changes.In this episode you'll hear about:How so many people are having to choose between their financial goals and social wellness – and how third places can be a solution for thatOur own “third places” growing up – Walmart, Target, the mall, a car – and what millennials have done to try to create their own third placesMixed-use zoning, which means shops existed where people lived, and the affect Post World War II America had on thisBuilding regulations that impact third places: single family zoning, setback requirements, minimum lot size/square footage requirements; parking requirementsThe roles of race and class in third places, and the impact cars have had on them in history and todayGuerilla activism, and small things you can do to make an impact: plant street trees; advocate for public art, new benches, zoning and parking reforms; pay attentionResources & LinksBe sure to follow Nathan Allebach on Instagram and TikTok!Like what you hear? Visit my website, leave me a voicemail, and follow me on Instagram! Want to take this conversation a step further? Send this episode to a friend. Tell them you found it interesting and use what we just talked about as a conversation starter the next time you and your friend hang out!

  narratives - nathan final Summary Nathan's background. 0:05 Introduction to the podcast and the guest. Nathan's bio and his interest in urbanism. Stumbling into the discourse of urbanism. How he first got interested in the topic. Nathan's marketing background. 4:02 Nathan talks about marketing and movement. Nathan shares his take on marketing. How to best navigate social media discourse? 6:15 Observing various forms of discourse on social media. Cars vs other forms of transportation. The 15 minutes cities conspiracy theory going viral. How to win people over. Nathan's first instinct when he first heard about this. 11:42 The psychology of conspiracy theories and how they form. Nathan shares his thoughts on current EMP messaging and how to improve it. The challenge of explaining urbanism to the left. Dark money and deregulatory talk. Is there a conspiracy on twitter? 17:36 Skepticism toward power, paranoia and lack of ability to work around it. Twitter is toxic. Lessons learned from twitter. 20:31 Lessons learned from tiktok and how he manages his communications. Tiktock is a health sign. The benefits of being a youtuber on Twitter and tiktok. Making a statement for yourself. Contrarian rebelling on social media. 25:20 Being an anti-group from a young age. The internet is full of people like you. The intellectual dark web and social media. How social media is like the urbanist movement. Emv vs urbanest in their bio. Freddy de boer, critical of vmb. The aesthetics and vibes of a movement. 31:55 Reservations about joining a group, aesthetics, vibes and who's in the room. Deep blue texas. Defining the differences between left and right. How humans work, and why it matters. How do we interpret our political leanings? 36:19 No party is free of guilt. Tribalism is any kind of group thing. AOC is a lightning rod of discourse. AOC and the left-right divide. Practical examples of the problem with framing and framing. 42:05 The difference between a conservative and a conservative. Practical examples in activism. Single-family zoning and how it is framed. How conservatives react to single- family zoning. How to get people to care. 47:03 Why most people don't care about politics. How to choose the right messaging. Reframing politics around culture and policy engagement. Taking a step back regularly to recalibrate. Advice to the young people. 52:28 Ten good-faith, thoughtful arguments vs one or two bad-faith responses. Online friends vs real-life friends. Advice for a budding movement trying to change the world. Follow their passions. Where are your strengths? 56:59 Everyone is passionate about something, even if it's something stupid. Not everybody can be joe rogan. The anti-podcaster meme, and why it's a bad thing. Bismarck analysis newsletter. narratives - nathan final Summary Nathan's background. 0:05 Introduction to the podcast and the guest. Nathan's bio and his interest in urbanism. Stumbling into the discourse of urbanism. How he first got interested in the topic. Nathan's marketing background. 4:02 Nathan talks about marketing and movement. Nathan shares his take on marketing. How to best navigate social media discourse? 6:15 Observing various forms of discourse on social media. Cars vs other forms of transportation. The 15 minutes cities conspiracy theory going viral. How to win people over. Nathan's first instinct when he first heard about this. 11:42 The psychology of conspiracy theories and how they form. Nathan shares his thoughts on current EMP messaging and how to improve it. The challenge of explaining urbanism to the left. Dark money and deregulatory talk. Is there a conspiracy on twitter? 17:36 Skepticism toward power, paranoia and lack of ability to work around it. Twitter is toxic. Lessons learned from twitter. 20:31 Lessons learned from tiktok and how he manages his communications. Tiktock is a health sign. The benefits of being a youtuber on Twitter and tiktok. Making a statement for yourself. Contrarian rebelling on social media. 25:20 Being an anti-group from a young age. The internet is full of people like you. The intellectual dark web and social media. How social media is like the urbanist movement. Emv vs urbanest in their bio. Freddy de boer, critical of vmb. The aesthetics and vibes of a movement. 31:55 Reservations about joining a group, aesthetics, vibes and who's in the room. Deep blue texas. Defining the differences between left and right. How humans work, and why it matters. How do we interpret our political leanings? 36:19 No party is free of guilt. Tribalism is any kind of group thing. AOC is a lightning rod of discourse. AOC and the left-right divide. Practical examples of the problem with framing and framing. 42:05 The difference between a conservative and a conservative. Practical examples in activism. Single-family zoning and how it is framed. How conservatives react to single- family zoning. How to get people to care. 47:03 Why most people don't care about politics. How to choose the right messaging. Reframing politics around culture and policy engagement. Taking a step back regularly to recalibrate. Advice to the young people. 52:28 Ten good-faith, thoughtful arguments vs one or two bad-faith responses. Online friends vs real-life friends. Advice for a budding movement trying to change the world. Follow their passions. Where are your strengths? 56:59 Everyone is passionate about something, even if it's something stupid. Not everybody can be joe rogan. The anti-podcaster meme, and why it's a bad thing. Bismarck analysis newsletter. narratives - nathan final Summary Nathan's background. 0:05 Introduction to the podcast and the guest. Nathan's bio and his interest in urbanism. Stumbling into the discourse of urbanism. How he first got interested in the topic. Nathan's marketing background. 4:02 Nathan talks about marketing and movement. Nathan shares his take on marketing. How to best navigate social media discourse? 6:15 Observing various forms of discourse on social media. Cars vs other forms of transportation. The 15 minutes cities conspiracy theory going viral. How to win people over. Nathan's first instinct when he first heard about this. 11:42 The psychology of conspiracy theories and how they form. Nathan shares his thoughts on current EMP messaging and how to improve it. The challenge of explaining urbanism to the left. Dark money and deregulatory talk. Is there a conspiracy on twitter? 17:36 Skepticism toward power, paranoia and lack of ability to work around it. Twitter is toxic. Lessons learned from twitter. 20:31 Lessons learned from tiktok and how he manages his communications. Tiktock is a health sign. The benefits of being a youtuber on Twitter and tiktok. Making a statement for yourself. Contrarian rebelling on social media. 25:20 Being an anti-group from a young age. The internet is full of people like you. The intellectual dark web and social media. How social media is like the urbanist movement. Emv vs urbanest in their bio. Freddy de boer, critical of vmb. The aesthetics and vibes of a movement. 31:55 Reservations about joining a group, aesthetics, vibes and who's in the room. Deep blue texas. Defining the differences between left and right. How humans work, and why it matters. How do we interpret our political leanings? 36:19 No party is free of guilt. Tribalism is any kind of group thing. AOC is a lightning rod of discourse. AOC and the left-right divide. Practical examples of the problem with framing and framing. 42:05 The difference between a conservative and a conservative. Practical examples in activism. Single-family zoning and how it is framed. How conservatives react to single- family zoning. How to get people to care. 47:03 Why most people don't care about politics. How to choose the right messaging. Reframing politics around culture and policy engagement. Taking a step back regularly to recalibrate. Advice to the young people. 52:28 Ten good-faith, thoughtful arguments vs one or two bad-faith responses. Online friends vs real-life friends. Advice for a budding movement trying to change the world. Follow their passions. Where are your strengths? 56:59 Everyone is passionate about something, even if it's something stupid. Not everybody can be joe rogan. The anti-podcaster meme, and why it's a bad thing. Bismarck analysis newsletter. narratives - nathan final Summary Nathan's background. 0:05 Introduction to the podcast and the guest. Nathan's bio and his interest in urbanism. Stumbling into the discourse of urbanism. How he first got interested in the topic. Nathan's marketing background. 4:02 Nathan talks about marketing and movement. Nathan shares his take on marketing. How to best navigate social media discourse? 6:15 Observing various forms of discourse on social media. Cars vs other forms of transportation. The 15 minutes cities conspiracy theory going viral. How to win people over. Nathan's first instinct when he first heard about this. 11:42 The psychology of conspiracy theories and how they form. Nathan shares his thoughts on current EMP messaging and how to improve it. The challenge of explaining urbanism to the left. Dark money and deregulatory talk. Is there a conspiracy on twitter? 17:36 Skepticism toward power, paranoia and lack of ability to work around it. Twitter is toxic. Lessons learned from twitter. 20:31 Lessons learned from tiktok and how he manages his communications. Tiktock is a health sign. The benefits of being a youtuber on Twitter and tiktok. Making a statement for yourself. Contrarian rebelling on social media. 25:20 Being an anti-group from a young age. The internet is full of people like you. The intellectual dark web and social media. How social media is like the urbanist movement. Emv vs urbanest in their bio. Freddy de boer, critical of vmb. The aesthetics and vibes of a movement. 31:55 Reservations about joining a group, aesthetics, vibes and who's in the room. Deep blue texas. Defining the differences between left and right. How humans work, and why it matters. How do we interpret our political leanings? 36:19 No party is free of guilt. Tribalism is any kind of group thing. AOC is a lightning rod of discourse. AOC and the left-right divide. Practical examples of the problem with framing and framing. 42:05 The difference between a conservative and a conservative. Practical examples in activism. Single-family zoning and how it is framed. How conservatives react to single- family zoning. How to get people to care. 47:03 Why most people don't care about politics. How to choose the right messaging. Reframing politics around culture and policy engagement. Taking a step back regularly to recalibrate. Advice to the young people. 52:28 Ten good-faith, thoughtful arguments vs one or two bad-faith responses. Online friends vs real-life friends. Advice for a budding movement trying to change the world. Follow their passions. Where are your strengths? 56:59 Everyone is passionate about something, even if it's something stupid. Not everybody can be joe rogan. The anti-podcaster meme, and why it's a bad thing. Bismarck analysis newsletter.

If you've spent any time at all poking around urbanism threads on Twitter, you've likely seen Nathan and his catchy, engaging TikToks on Third Places, Walkable Communities, Missing Middle Housing, and so much more. After reading a Strong Towns article profiling both Nathan and Jason Slaughter with Not Just Bikes, I reached out to get him the podcast, and this is the resulting interview that we recorded in late December 2022. I hope you enjoy it.Helpful Links (note that some may include affiliate links to help me support the channel):- Watch the video version of this episode- Nathan's TikTok account - Nathan on Twitter- Nathan's Beacons.ai page- Nathan on Insta- Nathan's YouTube Channel- Not Just Bikes- Strong Towns- Subreddit f-cars- Alan Fisher's Channel- Paul Stout on TikTok - talking cities- Strong Towns article featuring Jason Slaughter and Nathan- Landing page of this episodeFour Easy Steps to Support My Efforts:1. Become an Active Towns Ambassador by "Buying Me a Coffee" or by pledging as little as $1 per month on Patreon2. If you enjoyed this episode, please give it a "thumbs up," leave a review on Apple Podcasts, and share it with a friend.3. Subscribe to the podcast on your preferred listening platform and the Active Towns YouTube Channel4. Pick up some Active Towns #StreetsAreForPeople Merch at my storeCredits:All video and audio production by John SimmermanMusic:Epidemic SoundResources used during the production of this episode:- My awesome recording platform is Ecamm- Adobe Creative Cloud SuiteFor more information about my Active Towns effort or to follow along, please visit my links below:- Website- Twitter- Newsletter- Podcast landing pages- Facebook- InstagramBackground:Hi Everyone, my name is John Simmerman.I'm a health promotion professional with over 30 years of experience and my area of concentration has evolved into a specialization of how the built environment influences human behavior related to active living and especially active mobility.In 2012 I launched the non-profit Advocates for Healthy Communities as an effort to help promote and create healthy, active places.Since that time, I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be, in order to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities."My Active Towns suite of channels feature my original video and audio content and reflections, including a selection of podcast episodes and short films profiling the positive and inspiring efforts happening around the world as I am able to experience and document them.Thanks for tuning in; I hope you have found this content helpful.Creative Commons License: Attributions, Non-Commercial, No Derivatives, 2022Advocates for Healthy Communities, Inc. is a nonprofit 501c3 organization (EIN 45-3802508) dedicated to helping communities create a Culture of Activity. To donate, click here. ★ Support this podcast on Patreon ★

In the last few decades, cities across North America have lost many of their beloved third places — spaces outside the home or work where people can go to find community. But this isn't happening because people don't want to hang out anymore. Nathan Allebach says this problem has a lot to do with how we build our cities and who profits from our public spaces.

In this episode, Oliver Bateman talked to marketing guru Nathan Allebach about how brands got horny - and how strangely unsexy this is. Suggested Reading Allebach, "When Brands Got Horny," https://www.vulture.com/article/when-brands-got-horny.html Nathan's Prior Appearances on What's Left? "The Work of Marketing," https://www.patreon.com/posts/work-of-60978923 (w/ Lura Forcum) "Steak-Umm Bless," https://www.patreon.com/posts/steak-umm-bless-43073199

Nathan Allebach, brand consultant and author of https://www.vulture.com/2019/06/brand-twitter-jokes-history.html was for many years the twitter voice of Steak-umm brand meats. As such he engaged with gaseous comedians and angsty millennials and has some theories as to why it all worked. Plus, a media without breathing room makes for madness and the Mar-A-Lago black boxes are like dada experimental theater. Produced by Joel Patterson and Corey Wara and Ian Scotto Email us at thegist@mikepesca.com To advertise on the show, visit: https://advertisecast.com/TheGist Learn more about your ad choices. Visit megaphone.fm/adchoices

Nathan Allebach began managing the Twitter account for Steak-umm, the food brand, in 2017. It had 1,000 followers. It's now over 200,000. He speaks with host Eric Bandholz in this week's episode, addressing social media branding, divisive content, and more. 

Multinational corporations from T-Mobile to Jimmy John's to Build-A-Bear have increasingly baited online engagement with "not safe for work" social media posts. Is tweeting about sliding into DMs, launching an OnlyFans, or how hot their "buns" are good for their brands? We talk with Nathan Allebach, Creative Director at Allebach Communications and freelance writer covering internet culture, who dove into the weird and cringy history of this trend for Vulture.

In a way, we're all managing our personal brand in the infosphere aren't we? But Nathan Allebach, in a far more tangible way, really does manage brands - not just his own, but also for companies. And in managing the Steak-Umm brand on twitter, he drew attention by being one of the first to adopt a personal, authentic, and informative style - covering topics far beyond the world of frozen processed steak. Far from providing the typical zero-calorie bland corporate platitudes, Nathan quickly drew attention by delivering substantial threads on weighty topics like conspiracism and online disinformation. He played a delicate game of being edgy without being snarky or combative, providing informative and positive intellectual fare, nourishing both the hearts and minds of twitter users everywhere. As a hardened and savvy longtime twitter user, he's got a good understanding of the weirdness of Being Online, and the various ways to do so. So, we were glad to have a chance to meat Nathan (virtually of course, not in the flesh), to get his insights on navigating the online world, on what it means to See and Be Seen there, and his personal approach to Doing It Right. He didn't share any Convenient Meat Recipes For Busy Professionals though, weirdly enough... Maybe we'll have to get him back for that. Links https://www.vulture.com/2019/06/brand-twitter-jokes-history.html (Brand Twitter Grows Up: Nathan's Article at The Vulture) https://twitter.com/steak_umm/status/1336348473713680385?s=20&t=ynEGegkCmhai5uqpZ_98xQ (Steak Umm's Mega thread on Twitter) Chris' Tweet threads about Pageau: https://twitter.com/C_Kavanagh/status/1512762640786808833?s=20&t=ynEGegkCmhai5uqpZ_98xQ (here) and https://twitter.com/C_Kavanagh/status/1524560574876581890?s=20&t=ynEGegkCmhai5uqpZ_98xQ (here) https://www.youtube.com/watch?v=njrlriUbSIc (Jonathan Pageau: Why Human's Sacrifice) https://www.youtube.com/watch?v=HbGoUwmqIEQ (Richard Dawkins & Jordan Peterson's discussion that features the DNA segment) https://aeon.co/essays/can-religion-be-based-on-ritual-practice-without-belief (Chris' Article on Ritual & Religion at Aeon) https://www.tandfonline.com/doi/abs/10.1080/15298868.2019.1578686 (Chris' co-authored article on Trump's inauguration as a ritual event) Gurometer Want to help us rate the Gurus? You can enter your own scores for any Guru https://docs.google.com/forms/d/e/1FAIpQLSf0TeQ4YrPSWSVSQbV6lrLe9v070Cq0Fm6yGAhEzVfK3vXxuQ/viewform (here)!

Nathan Allebach, the Creative Director of Allebach Communications, joined the Social Pros podcast for a chat about the ins and outs of creating brand voices and how he created the iconic Steak-umm brand persona. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Nathan Allebach, the Creative Director of Allebach Communications, is on the Social Pros podcast to share his thought process behind creating the Steak-umm brand persona, and the ins and outs of balancing client expectations with audience expectations. Jumping on the Twitter scene at a time when big brand personas just started dominating the platform, Nathan admits to being pleasantly surprised once the Steak-umm voice rose in popularity. Nathan discusses how his success simply boiled down to experimentation and how he had to apply clear-cut strategies to keep the brand persona out of the red and in the black. He also shares a few pointers on pitching brand personas and earning client trust further down the line. Nathan also explains why it's important for social pros to prioritize basic media literacy and critical thinking. In This Episode: 04:12 - Nathan tells us about his podcast “What's Really Good” 05:13 - How Nathan's wealth of knowledge helped make him a social media expert 07:46 - Inspiration behind the Steak-umm brand persona 10:10 - The general reaction when the Steak-umm voice took off 13:12 - How to breathe life into brand voices 16:50 - How Nathan handled non-marketing related messages sent to the brand 20:15 - The dynamics of Nathan's relationship with the Steak-umm stakeholders/brand managers 23:04 - The kind of topics Nathan would avoid under the Steak-Umm umbrella 26:52 - How to establish trust within brand-agency relationships 30:01 - When to pitch vanity metrics vs actionable metrics 31:34 - Nathan's take on whether the Steak-umm playbook could work for any brand 41:26 - Nathan's advice for anyone looking to be a social pro Resources What's Really Good with Nathan Allebach Nathan's Twitter Allebach Communications Allebach Communications' Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Oliver talks marketing with Steak-Umm social media mastermind Nathan Allebach and Clemson University marketing professor Lura Forcum. They discuss brands behaving like humans, humans behaving like brands, and the risks and rewards of co-opting "Weird Twitter" aesthetics to sell products. Suggested listening Nathan's first appearance on What's Left? https://www.patreon.com/posts/steak-umm-bless-43073199 Suggested reading Know Your Meme interview with Nathan Allebach (https://knowyourmeme.com/editorials/interviews/nathan-allebach-behind-the-legendary-steak-umm-twitter-reveals-how-the-brand-immersed-itself-in-internet-culture-and-avoided-becoming-how-do-you-do-fellow-kids) PBR's offensive tweet about ass eating (https://www.adweek.com/agencies/pabst-blue-ribbon-deletes-tweets-about-eating-ass-saying-they-were-in-poor-judgment/) How Arby's made peace with Nihilist Arby's (https://www.businessinsider.com/how-arbys-made-peace-with-nihilist-arbys-2017-7) Allebach, "A critical breakdown of brand humanization on social media," https://nathanallebach.medium.com/good-and-bad-ways-to-criticize-brands-being-human-on-social-media-cf61665fe7ca "It's time brands started acting more like people," https://www.forbes.com/sites/onmarketing/2012/07/03/its-time-brands-started-acting-more-like-people/?sh=7e0dde6f7246 (from 2012!) Outro music: Reverend Horton Heat, "Steak," https://www.youtube.com/watch?v=wQynViAF6Ds

Today, The Annex Sociology Podcast meets the person behind the Twitter account of Steak Umm, a commercial meat product. Nathan Allebach is a social media marketer at Allebach Communications. He used sociology and social scientific theory and research to push Steak Umm’s Twitter following to six-figure audiences. We discuss how this happened, and see whether his foray into sociology offers us sociologists insights into how we can communicate with the public. Hosts Joseph Cohen (Queens College), Daniel Morrison (Abilene Christian University), and Sarah Patterson (University of Michigan).

Today, The Annex Sociology Podcast meets the person behind the Twitter account of Steak Umm, a commercial meat product. Nathan Allebach is a social media marketer at Allebach Communications. He used sociology and social scientific theory and research to push Steak Umm’s Twitter following to six-figure audiences. We discuss how this happened, and see whether his foray into sociology offers us sociologists insights into how we can communicate with the public. Hosts Joseph Cohen (Queens College), Daniel Morrison (Abilene Christian University), and Sarah Patterson (University of Michigan).

Kaveh is joined by guest co-hosts Ryan Marino and Seth Trueger, and they chat about medical movies and interview Nathan Allebach, the creative mind behind the viral Steak-umm Twitter account. Hear how a frozen meat company became one of the guiding voices of reason and scientific literacy in the pandemic. Send your questions and comments to hopquestions@gmail.com.

Guest host Katie Couric joins Kara to discuss the withdrawal from Afghanistan and lessons learned, possible outcomes of the California recall, and of course, Jeopardy! Plus, Friend of Pivot Nathan Allebach joins to talk about how he turned Steak-umm's Twitter account into a truth bomb machine. Check out the latest from Katie Couric at katiecouric.com, or on social media at @katiecouric. You can also subscribe to her daily newsletter, Wake-Up Call, here. AND you can pre-order her book, Going There, here. Nathan Allebach covers internet culture, advertising, and media literacy discourse at nathanallebach.medium.com and on social at @nathanallebach. And of course, check out some of his best-known work on Twitter at @steak_umm. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Guest host Katie Couric joins Kara to discuss the withdrawal from Afghanistan and lessons learned, possible outcomes of the California recall, and of course, Jeopardy! Plus, Friend of Pivot Nathan Allebach joins to talk about how he turned Steak-umm's Twitter account into a truth bomb machine. Check out the latest from Katie Couric at katiecouric.com, or on social media at @katiecouric. You can also subscribe to her daily newsletter, Wake-Up Call, here. AND you can pre-order her book, Going There, here. Nathan Allebach covers internet culture, advertising, and media literacy discourse at nathanallebach.medium.com and on social at @nathanallebach. And of course, check out some of his best-known work on Twitter at @steak_umm. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Guest host Katie Couric joins Kara to discuss the withdrawal from Afghanistan and lessons learned, possible outcomes of the California recall, and of course, Jeopardy! Plus, Friend of Pivot Nathan Allebach joins to talk about how he turned Steak-umm's Twitter account into a truth bomb machine. Check out the latest from Katie Couric at katiecouric.com, or on social media at @katiecouric. You can also subscribe to her daily newsletter, Wake-Up Call, here. AND you can pre-order her book, Going There, here. Nathan Allebach covers internet culture, advertising, and media literacy discourse at nathanallebach.medium.com and on social at @nathanallebach. And of course, check out some of his best-known work on Twitter at @steak_umm. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The drive-time Remnant format returns today to prelude a new era for The Dispatch. With Nick Pompella now off to the wilds of Indiana, Jonah, Ryan, and Guy are left to explore the mad world of D.C. living and marmite advertising as a trio. Brace your bingo cards for a wild ride, as Jonah reflects on his conversation with Steak-umm social media guru Nathan Allebach, Ryan ponders the origin of “Republicans pounce,” and Guy previews an epic oral history of The Simpsons. Was Marbury v. Madison wrongly decided? What's so funny about the sweet taste of candy? And who will succeed Nick as the Alfred to Jonah's Batman? Show Notes: - The Remnant with Nathan Allebach - Joe Isuzu - Advertising reaches its peak - Guy and Ryan on The Comments Section podcast - Salty campaigning - “These Superbowl commercials are weird” - The Dispatch Podcast on the eviction moratorium extension - Republicans pounce on Cori Bush  - Vindication for Jonah on “Latinx” - The Wednesday G-File - Jonah's hatred of the Brookings Institution, colorized - “We do, we do” - Coalitional instincts See omnystudio.com/listener for privacy information.

In the past, The Remnant has hosted prominent politicians, scholars, and media personalities. But none of them have made Jonah as excited as today's guest: Nathan Allebach, manager of the Steak-umm Twitter account. In a conversation laden with meat-related puns, Jonah and Nathan take a deep dive into the bizarre world of social media, where fast food brands often offer greater intellectual nuance than most political commentators. Neil deGrasse Tyson, online abuse, and the origins of Nathan's glorious enterprise are all discussed, as Jonah examines whether we'd be better off without the internet. At the end of it all, one vital hot-button question remains unanswered: Are hot dogs sandwiches? Show Notes: - Wednesday's “news”letter - Where the magic happens - The Joe Rogan episode that changed everything - The Twitter verification saga - Major beef with Neil deGrasse Tyson - Rationalia, eh? - Vindication for the Baconator - What a time to be alive See omnystudio.com/listener for privacy information.

We are joined by a surprise guest, the critical thinker behind the Steak-Umms popular brand voice (aka Nathan Allebach), who talks to us about targeting misinformation as a PR strategy, managing viral posts, and the brand's recent dustup with Neil deGrasse Tyson. Then Ben brings us back in time twenty years to a hot Indian summer in New Delhi, where reports of a mysterious and malevolent Monkey Man sent residents into a panic. Police and local skeptics were mobilized to combat this phantom in very different ways, as rewards, injuries, vigilante groups and media reports fueled public fear.  

Listen in for some insider tips from industry expert Nathan Allebach, a social media manager, writer and musician. Hosted By Sarah Vey and Ed Simpson.

Nathan Allebach (@nathanallebach) joins Oliver to talk about tweeting from the Steak-umm twitter account, brand building in the marketplace of ideas, and hacking the algorithm to do the work.

Answering listener questions!

It's your host, Nathan Allebach. I wanted to give you all some backstory to who I am and how I got into what I do. It's a story of being born into a very tight knit religious community, rebelling against it, going through existential angst from rebelling against it, using songwriting and other outlets as coping mechanisms to manage the angst, going through a mental breakdown on a Weezer cruise from not managing it well, then rediscovering and constructing who I was in the aftermath around my beliefs, relationships, passions, and work. I've never done a solo podcast or gotten into these stories on a public platform so this was awkward and uncomfortable for me at times, especially knowing how privileged much of my story is. But the best part about podcasting and being on social media in general is being true to who you are and letting the world see that for what it is. I really appreciate all of you who have listened to the first 20 episodes and offered your feedback and support along the way. - Nathan

Here's my conversation with Nathan Allebach, who turned the Twitter account for Steak-Umm into a voice of reason and sanity in the COVID pandemic.

Special b-b-b-b-bonus episode guest Nathan Allebach (twitter.com/nathanallebach) talks with Brian and Brian about going viral as Steak-Umm's social media manager in a time of high viral angst, about transitioning from the music world to the advertising world, and about Manchester Orchestra while we listen to their 2014 album Cope. E-umms: volcanovinyl@gmail.com Tweetchester Orchestra: twitter.com/volcanovinyl Copestagram: instagram.com/volcanovinyl

How Nathan used @steak_umm to revolutionize marketing on Twitter ... Weird Twitter vs. @steak_umm ... The complicated role that irony plays on Brand Twitter ... The bizarre trend of brands insulting potential customers ... Nathan wrestles with the ethics of advertising ... A brief history of Brand Twitter ... Nathan's massively viral tweet thread on Millennial mental health ... Twitter's crazy risk/reward ratio ... Nathan offers Bloggingheads some social media advice ...

Peter explores with writer Nathan Allebach. https://medium.com/dialogue-and-discourse/the-most-influential-political-identities-from-left-to-right-a488bb6a4f19 https://twitter.com/nathanallebach

Jarvis Johnson was previously a software engineer at Patreon, Yelp, and Google. He’s now a YouTuber.You can find him on YouTube at Jarvis Johnson and on Twitter @jarvis.The YC podcast is hosted by Craig Cannon.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:20 - Jarvis' intro00:50 - Where his videos first got traction1:30 - Being part of the software industry while critiquing it4:05 - How he got into programming6:30 - Moving to California7:50 - Interning at Google then Yelp9:20 - Interviewing multiple times at the same company10:20 - Moving from Yelp to Patreon14:30 - Switching from individual contributor to manager18:35 - Learnings from managing that he applies to himself21:45 - What made Jarvis want to do YouTube full time?30:20 - Investing in yourself31:25 - Making what you want vs talking to viewers35:55 - When did things really start to click for his channel?38:20 - Choosing to make multiple genres of video44:00 - Nathan Allebach asks - Are content creators responsible in any capacity for their audiences?51:05 - Taylor asks - In what ways do you think content creation can benefit one's career in the tech industry?54:40 - Jarvis made a podcast when he was a teenager56:30 - Octopus Blues asks - What lessons did improv teach you/who would you recommend it to, if anyone?58:45 - Predictions for YouTubers and content creators

Nathan Allebach, the voice behind legacy brand steak-umm, joins the podcast to talk about brand voice and how to get real on Twitter. steak-umm bless. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

154 - I talk to Nathan Allebach about his quest to verify the Steak-Umm Twitter account. Follow Nathan On Twitter @nathanallebach www.twitter.com/nathanallebach or @steak_umm www.twitter.com/steak_umm Help support the podcast by visiting www.aaronsayswhat.com and clicking on the affiliate links, or just say hi and let me know what you think. Follow the podcast on Facebook https://www.facebook.com/aaronsayswhat1/ Join my Podcasting Made Simple Facebook Group: https://www.facebook.com/groups/1759962270999727/?ref=aymt_homepage_panel Host your very own podcast and try Spreaker FREE for 30-days: https://www.spreaker.com/plans?coupon_code=asw‬

4 - Welcome again to the MMA Fight Picks PodcastOn this episode I make some beefy fight picks with Nathan Allebach of the now famous - and verified - Steak-Umm Twitter Account. Not only is Nathan rocking it with social media, but he's also an avid MMA fan and has trained at a Renzo Gracie gym.Will Vinc Pichel keep his comeback alive with a win over Joaquim Silva?Who will rebound from a loss when Randa Markos battles Juliana Lima?Can Bobby Green get his first win since 2014 when he takes on a hungry Dennis Bermudez?Can Derrick Brunson avenge a loss against the middleweight divisions best grappler when he squares off against Jacare Souza?UFC On Fox 27 takes place Saturday, January 27th at the Spectrum Center, in Charlotte, North Carolina.Please don't place any bets based on my picks!Interested in being a guest? Shoot me a message.Follow Nathan Allebach's antics on Twitter @steak_umm www.twitter.com/steak_ummFor the full interview with Nathan Allebach and his quest to verify Steak-Umm please visit http://aaronsayswhat.com/aswpodcast.html for your favorite way to listen.Follow my Ragin' Al Iaquinta parody account: @IAQUINTAREALTY www.twitter.com/iaquintarealtyFollow my Dana White parody account: @DanaUnleashed www.twitter.com/danaunleashedSubscribe to the MMA Fight Picks Podcast on Itunes. https://itunes.apple.com/us/podcast/mma-fight-picks/id1337192091