Podcast appearances and mentions of paul web

Today's guest is Paul do Campo    Paul is a Investor with an active income as a copywriter, creating marketing systems and sequences for investors.   Show summary: In this episode, Paul do Campo discusses the significance of building relationships in the real estate industry. He emphasizes the need for personalized communication and shares his journey from wholesaling to becoming an investor and copywriter. Paul explains the psychology behind building relationships with investors and recommends using channels like email marketing to establish a personality-driven marketing approach. He also discusses the importance of authenticity in writing, citing examples from Stan Lee's success in Marvel Comics.  -------------------------------------------------------------- [00:00:00] Intro [00:00:58] Paulo's Journey from Pipeline Construction to Copywriter [00:09:41] Marketing to Investors through Personality-Driven Marketing [00:10:57] The importance of seller lead acquisition [00:11:59] The role of automation in real estate marketing [00:16:27] The messaging mistake of sounding too robotic [00:20:20] The Journey of Stan Lee [00:21:21] Applying Authenticity in Business [00:22:15] Closing -------------------------------------------------------------- Connect with Paul:  Web: www.reiOmnidrip.com   Connect with Sam: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook: https://www.facebook.com/HowtoscaleCRE/ LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/ Email me → sam@brickeninvestmentgroup.com   SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234 Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f -------------------------------------------------------------- Want to read the full show notes of the episode? Check it out below: 00:00:00:01 - 00:00:24:05 Paul do Campo When you have a repeat transaction type business, I mean, you're going to sell. You're not going to sell one deal to investors. You might sell a second or a third deal. Hopefully that same investor, if he has a good experience with you. Yep. Now, that type of business requires relationship, acquirer requires procedure, rather than just like trying to trying to win the quick trying to, you know, butcher the kill and the one time thing and forget it and lay them to the curb.   00:00:24:06 - 00:00:34:20 Paul do Campo Right. So you so yeah, again, automation kind of slightly removes that, that relationship into when you're especially connecting with investors.   00:00:35:01 - 00:00:55:24 Sam Wilson Welcome to the How to Scale Commercial Real Estate Show whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big. Part of Campeau is an investor with an an active income. As a copywriter, he creates marketing systems and sequences for investors. Paul, welcome to the show.   00:00:56:14 - 00:00:58:06 Paul do Campo Awesome man. Appreciate you having me on it.   00:00:58:10 - 00:01:05:10 Sam Wilson Absolutely. Paul, there are three questions I ask every guest who comes on the show in 90 seconds or less. Can you tell me, where did you start? Where are you now and how did you get there?   00:01:06:16 - 00:01:46:13 Paul do Campo All right. That's a long story, but how and where? When did I start? So back in 2015 started like everybody else was rich, had a poor dad, dove into the rabbit hole in bigger pockets dot com, all that sort of wholesaling. I was doing direct mail, lots of direct mail the time not this is my first entrepreneur venture going from going from working as a pipeline construction welder foreman in the utility business, natural gas utility and then moving into a whole different world of sales, marketing, business processes and systems.   00:01:46:22 - 00:02:15:09 Paul do Campo So when you jump into that, I mean, it's not it's never a clean, smooth transition. Transition. It's never, oh, I got to figure it out at least for at least for me. Anything new like that has never been a smooth, clean transition like that. And so I learned a lot back then. I, now I slowly, I mean, long story short, slowly started transitioning into flipping land, which did well for me, flipping land to notes, flipping mobile homes into notes as well.   00:02:16:09 - 00:02:43:08 Paul do Campo While I was doing that, I kind of accidentally fell upon another rabbit hole, which was corporate investor care. It became was my first client. I was in a lot of the concierge clients type of type of working on the phone with their clients, building out their pages for them, and then kind of slowly transitioned from that to being a full time copywriter, active, full time copywriter for clients in the space.   00:02:43:08 - 00:03:30:08 Paul do Campo And I say space, I mean, software vendors, services coaches, that type of thing. And then creating now today I, you know, I'm still investor and passive investor more so than having a volume business like I used to. I kind of escape that my from that being my active income to my activism as copywriting into passive income meaning I'm just looking I'm always looking for cash flow deals and those investing with local flippers around here or buying a deal, they find a and today I have my own offer that I sell to investors, which is basically taking all my knowledge of copy and and I merged together creating a, a complete follow up automated system in   00:03:30:08 - 00:03:46:23 Paul do Campo their CRM, everything from all the tactics and techniques of copy that I've done over the years and, and all the sequences into an actual system for follow up rather than just like a couple handful of drip, drip sequences that don't really mean much.   00:03:46:23 - 00:04:16:08 Sam Wilson So right now I'm inter, I'm interested. I mean, how did how did you figure out that? Because we I didn't quite hear the spot where you went from working. We say with pipeline construction. Yeah, work in pipeline construction to a copywriter. Those seem to be two totally different skill sets. Figure out that, hey, I'm actually a really good copywriter and maybe I can let welding go, right?   00:04:16:08 - 00:04:45:03 Paul do Campo Absolutely. You know, I actually enjoyed well, I actually enjoyed that job. It was. But there was limitations to it. I really hated just working for the man. Like I just just every day having to do, you know, knowing that, know, I really don't have that much freedom. And knowing that I have to if I want to go out on vacation, I got to grovel to somebody to ask for education.   00:04:45:03 - 00:05:08:07 Paul do Campo Right. And then now it was union based, so meaning it's seniority. And I was at the bottom of the totem pole. I was the youngest welder there. And so everybody else, you know, they take all the great time, you know, all this all the great vacation slots, all, you know. So I just I just hated that. And then I also hated I, I used to live in Southern California and a lot of people going to just think this is bizarre.   00:05:08:07 - 00:05:31:20 Paul do Campo But I hated living there. I personal reasons that just we didn't enjoy the weather, the people, the traffic, the congestion we enjoy that. So I was stuck there. I worked utilities. And so there's no way for me to get out unless I get a job somewhere else. And so one year I just decide I need to get out.   00:05:31:20 - 00:05:50:19 Paul do Campo And I was doing some copywriting and had it in my mind every day. I actually kept a card in my pocket that I was going to quit. I didn't know how in know how I was going to do it had I was actually had my own publishing business too. I had a course I was selling, had an email list and but I didn't know how I was gonna do it.   00:05:50:19 - 00:06:11:13 Paul do Campo I had some notes from land and mobile homes as well. And then a client, a couple of clients came by that that offered me a heck of a lot of money. And I took it and I took it. And it was more than more than what I got paid at that company that as a as a welder and.   00:06:11:13 - 00:06:13:02 Paul do Campo Yeah. And I never turned back.   00:06:13:02 - 00:06:34:00 Sam Wilson So so you made it out of Southern California and said, hey, look, I'm now a now a copywriter. What talk to me about the psychology of building, because you're more than just a copywriter. Like it's one thing. And I've employed various copywriters over the years where it's like, you know, I'd record the big idea or talk about it.   00:06:34:00 - 00:06:53:04 Sam Wilson It's like, Hey, this is what I'm talking about. This is the knowledge inside of my head. Now I need this synthesized into something meaningful. That's one copywriting skill set. And I was always impressed when a copywriter can take my ideas that I couldn't really synthesize in anything meaningful and turn it into a beautiful paragraph. Because, yeah, it's exactly what I wanted to say.   00:06:53:12 - 00:07:16:12 Sam Wilson Well done. That's one skill set. But it's another thing entirely to understand the the the psychology and a lot of people on this or that listen to this show are probably struggling, I would imagine. Maybe I'm wrong. I'm just projecting my own struggles, but the investor psychology kind of process, as they come in, they get an idea of, okay, who is that?   00:07:16:14 - 00:07:30:14 Sam Wilson What is it that you do? What's your business like? And then then moving them from that curious onlooker to now I want to invest with you in getting them through those drip sequences. That's a different skill set entirely. How have you built that out?   00:07:31:01 - 00:07:45:19 Paul do Campo Right. So as your your example is more so the target is is an investor is your your trying to get fund, fund or sell deals to them, right? Yeah.   00:07:45:19 - 00:07:54:21 Sam Wilson So well, in this case, it would be it would be an investor looking, looking to get that investor, you know, to be comfortable with us as sponsors and then come alongside invest.   00:07:55:05 - 00:08:25:06 Paul do Campo Yeah. Yeah. So with that, I'm going to say that I think the strongest element for that particular segment, I think it's going to be a relationship rather than, you know, you know, because there's nothing really I mean, it depends on what segment you're going after that's important, right? There's there's market awareness is market sophistication. So if you're if you can spread out your blanket, you're going to get all kinds of people to come on board and give it brand new people that just read Rich Dad, Poor Dad.   00:08:25:06 - 00:08:54:08 Paul do Campo And they're so excited about by buying a deal, but they probably won't. Right? So and then there's the season investors and that's the affluent class or you know, that's so there's a great book and I brought this up in another podcast I was in Dan Kennedy's Marketing to the affluent and and that that is a very interesting group that I'm trying to understand as well better because that's who I market to on the drip is my is my offer, my company.   00:08:54:14 - 00:09:15:06 Paul do Campo We actually when I say create sequences, I'm talking about off market investors who are who have lots of leads to buy to be deals from. Right. So in this case, I would have probably have a long sequence for an investor and said what I what I would do instead is have a channel that I'm consistently marketing to them with.   00:09:15:12 - 00:09:51:23 Paul do Campo I saw somebody has, has took me up on this challenge or not took on this challenge but kind of debated or argued with this idea that, you know, an investor is just looking for a deal. That's true. But it's also not true because you're you're marketing to the fool. And in fluent are more likely to to buy from somebody like rather than price shopping or looking for a deal and and the really good in the case study example of this is Brandon Turner speaking of bigger pockets Brandon Turner's open door capital.   00:09:52:04 - 00:10:16:02 Paul do Campo Right doing the same thing. They're going after investors. And so if you watch their advertising, it's just him. It's his personality. So it's personality driven marketing. So I so I what I'm saying here is, is think about how you can grow the relationship that really puts your personality, that is driven by your personality, and you can do it via email.   00:10:16:02 - 00:10:42:13 Paul do Campo You can do a verse versus social media versus ads like Open Door or in some type of influencer type person like Brandon Turner. My, my, my cup of tea is as email. I love doing email marketing. That's how I that is the channel I've used since 2016 to to build a personality driven marketing channel. So yeah, that's, that's my, my tip for marketing to investors.   00:10:43:05 - 00:11:17:07 Sam Wilson Man. That's cool. I like that. I like that a lot. What did you do? Because I'm looking through here at your your website here, which for those of you who are listening is REIT Omni Trip.com. So REIT omni drip dot com. And it looks like to me one of the one of the things that you've really helped real estate investors work through is I think you said it, but it is with the seller side and that's very important obviously on the commercial real estate side of things as well because we have them as two things.   00:11:17:07 - 00:11:32:15 Sam Wilson We need, we need we need money, we need deals without either one of those. Then we really don't have a commercial real estate business. So it sounds like you work more on the seller lead acquisition and or and getting deals closed side of things is that is that about a fair synopsis.   00:11:33:12 - 00:11:58:19 Paul do Campo Yeah. And that that site you're looking at that offer. Yeah. Just because it was just more of a need for that, it was just a lot of is more likely for when you're creating an offer. You know you got to look at what's what's more likely what's what do you fill in the gap with. So yeah like I mentioned earlier I don't answer for or investors LLC having a very complex type of automation in place.   00:11:59:18 - 00:12:20:20 Paul do Campo I'm a fan of automation, but there's a time and place you don't really need it, like having a rat's nest of all these little things. And so with a like we, we put in place for these flippers and wholesalers, we have 20 sequences in place has because there's there's it's the long sales process all kinds different avenues to go with.   00:12:21:08 - 00:12:44:13 Paul do Campo And these people are dealing with at least 100 leads per month. So you can't follow up with that when somebody has a smaller business and only dealing with with 30 leads per month, it's something that you don't really need a whole lot of automation with or it just gets becomes a rat's nest and then you kind of remove the whole relationship because in commercial business you have the advantage over the guy who's just looking for deals.   00:12:46:01 - 00:13:15:13 Paul do Campo When you're selling to investors. I mean, you have repeat transactions. When you have a repeat transaction type business, I mean, you're going to sell you're not going to sell one deal to investor. You might sell a second to a third deal. Hopefully that same investor, if he has a good experience with you. Now that type of business requires relationship, acquire requires procedure rather than just like trying to try to win the click, trying to, you know, butcher the kill and the one time thing and forget it and lamb to the curb, right.   00:13:15:13 - 00:13:26:10 Paul do Campo So yeah. So yeah. Again, automation kind of slightly removes that, that relationship into when you're especially connecting with investors. So yeah.   00:13:27:14 - 00:13:47:12 Sam Wilson No I hear you man. That, that, that's spot on. And that's one of the things I think in our drip campaigns when an investor signs up for the an investor Club, one of the things that they get early on is opportunities and I think they get them throughout the campaign. But it's instead of, hey, read one more email sequence, it is schedule a call with us.   00:13:47:13 - 00:13:54:18 Sam Wilson Get on the phone with us. Let's get to know each other. Let's talk. It's not just have one way one way communications. I think that.   00:13:54:18 - 00:14:11:20 Paul do Campo So I'm not saying at all to remove any drip or automation. I mean, at the bare minimum, I would have a welcome series that welcome serious goals intentions with us here. What are you trying to achieve? What's the first quote sale you have to make? You know, in your case, it's getting on a phone, getting a phone call.   00:14:12:18 - 00:14:32:06 Paul do Campo It could be it could be driving value by getting in with maybe educating. It can be whatever it is. So a bare minimum. I do have a welcome series. Everybody I think should have some sort of welcome series, but I think it might stop there depending on your business, right? If you have a whole lot of things itself, you're an e-commerce business.   00:14:33:00 - 00:14:46:14 Paul do Campo Yeah, you're going to probably have a little more with complicated segmentation on who's buying what, who's looking what and all that kind of stuff. Because you're dealing with lots of volume of leads coming in. Yeah. So it's all it's all business related, all, you know, case by case.   00:14:46:14 - 00:14:59:18 Sam Wilson So got it. I love it. What's the, what's the, what's the limits to what it is that you're doing and the number of industries that you feel like you can effectively serve?   00:14:59:18 - 00:15:22:21 Paul do Campo That's a good question. I don't know yet. So I know with with Army drip itself. I mean, you know, I've covered people with land and that that buy and sell land and they sell land to the consumer world. They don't really sell land to investors typically. And I've dealt with them. I've bought the build sequences for them. I get my limit.   00:15:22:21 - 00:15:46:02 Paul do Campo You know, I, I don't to, to be transparent. I'm like, I'm there writing for every single client. I built this so it's scalable for me and affordable for everybody. So I built I built it to where I have a library of different messages that fit different people, different scenarios. And then I have a software that pulls that all together so that it creates a sequence for them or the sequences.   00:15:46:02 - 00:16:03:14 Paul do Campo So yeah, if somebody comes in, I don't have any of that stuff, I'd have to either. I have to make a decision and say, Well, am I going to charge them a lot of money to create it? Can I resell it? Can I package it up and resell it if it's a one time thing or I'm never going be able to do anything about it, charge a lot more for it.   00:16:03:14 - 00:16:19:02 Paul do Campo So it's all running by case by case scenario. But if it's a single family resident flipper, wholesaler Def, I mean, that's an easy that's easy not out of the park type of thing. If it's somebody who's doing commercial, that's a little I got to see what I can do with that.   00:16:19:07 - 00:16:25:20 Sam Wilson Right. What do you feel like? The number one messaging mistake maybe people make is.   00:16:27:16 - 00:16:35:14 Paul do Campo Oh, that hey, what? What? Give me some what medium or what what kind of channel are we talking about here?   00:16:37:07 - 00:16:41:05 Sam Wilson Let's say it could be. It could be from the.   00:16:41:17 - 00:17:05:01 Paul do Campo Day I got one. Then that's a similar SMS email. Let's just start with that. I think that that the number one I think is sounding too robotic and h.r. Type. I give this tip a lot and i think people sound like they're they're a lawyer or they're from the department. Right? And so it's just dry, boring. They'll be it.   00:17:05:05 - 00:17:23:23 Paul do Campo So my, my tip to that is, is be a little talk like you're from you know, you're Joe Schmo from down the street talk like a normal person would I mean, you want to write I should say write like a normal person would. You know, you're not right. You're not there's nothing legal that you're writing about. You know, there's you're not a lawyer.   00:17:24:02 - 00:17:59:10 Paul do Campo You're not signing a contract. Right. That you're I should say you're not creating a contract for a you know, so just, you know, you're right, like any other person would. Then we get to evolved into into trying to sound professional that that actually just hurts just hurts you because there's a copywriting principle that that you you don't want here here's a really good analogy is if I if I saw a guy roll up in a in a Ferrari in front of my house wearing a slick suit, and he's coming to knock on my door.   00:17:59:24 - 00:18:24:20 Paul do Campo I have barriers immediately out like you're doing all right, says salesman. You know, he screams Salesman, as you approaches Utah. I have barriers. They come right up because he's put himself in a level that where he's looking down on me now. And so and that's the consumers going to have that. Everybody's going to have that barrier, rather, a guy who rolls up in a beat up pickup truck.   00:18:24:20 - 00:18:42:19 Paul do Campo I'm not I'm not saying this is what you do for your sales process. I'm just putting analogy. Your grows up in a pickup truck, comes knocking on door, kind of like almost like the Columbo type of figure. I don't think they Columbo you're just kind of, you know, just this weirdo, like not weirdo but but kind of aloof.   00:18:42:23 - 00:19:06:17 Paul do Campo And so when somebody rolls up like that, you're and he's now on a lower like level where you're looking down on him instead and, and so you put step of the person the same level as you two. Now it's more comfortable, it's more you're the bears are less. But that's an old negotiation strategy of this guy named Jim Camp.   00:19:06:24 - 00:19:27:17 Paul do Campo So I think I think Chris Voss learned from him. He's Jim Camp is long gone. But his book Start With No it's a great book on negotiation has those principles principles there where you don't you don't have to sound perfect at all. I mean, the soundtrack sound perfectly good works against you, so.   00:19:28:03 - 00:19:34:10 Sam Wilson Yeah. No, that's it. I like it. And what you what I hear you say in there is just be authentic, be yourself like.   00:19:34:10 - 00:19:54:21 Paul do Campo Yeah, and that's that's always yeah. And that's a buzz word lies be authentic. And I think a lot of people have trouble being authentic, which I mean, they try to be somebody else or trying to be authentic, which is like, you know, so and that's a hard thing to do. I get it. So one, one tip tip that I, I do, I write a daily email with my list.   00:19:54:21 - 00:20:29:02 Paul do Campo So, so trying to be authentic is a very Yeah. You know, so I don't try to think about I got to be authentic to be authentic and said there's a really good documentary on on Disney on Disney Channel on Stan Lee. I think if you just type in Stan Lee, you'll find it. So Stan Lee helped you didn't create ma why you're kind of created because he but he worked there at Marvel he was there editor and at the time in the fifties he was at comics where everybody was doing the same thing.   00:20:29:02 - 00:20:50:18 Paul do Campo It was all hate for the trans. For the trans just right when everybody was writing and it sells. Stan Lee changed gears and he started writing what he liked to what he wanted to write about, the sort that interests him. That's where Spider-Man is like what I create teenage superhero and which is art was unheard of at the time, teenage superhero with problems.   00:20:50:18 - 00:21:15:07 Paul do Campo And so he did that. And like Marvel took off after that, they were called Marvel. Marvel at the time. They changed the name after but took off it actually tapped into a new market. And that's been so to get back to authenticity, that's being authentic. So the day I just start, I just kind of write what goes against what everybody says I do, but I just write what what I have interest in at the time.   00:21:15:21 - 00:21:21:03 Paul do Campo And and you're going to hit this, you know, that is kind of being in a way, being authentic. So.   00:21:21:09 - 00:21:50:16 Sam Wilson No, it absolutely is. It absolutely is. Yeah, I like I like that a lot. Yeah. That's a that's a great a great clue. There are hint there, but we can certainly apply in our own businesses. Paul, this has been a lot of fun learning from you today. I love what you've done in the journey you've taken from working on the pipelines to making a business out of copyrighting and sequence building and really, you know, dial in in the back end of a lot of a lot of things that we as real estate investors certainly need and use.   00:21:50:16 - 00:22:14:08 Sam Wilson Thanks for taking the time to break down some of the more mechanics of how you do that, what you look for. You've given us some great book recommendations here start with no marketing to the the fluent the the the documentary called Stanley those are like fun fun things to to dig into there and certainly appreciate your time and expertize here today if our listeners want to get in touch with you or learn more about you, what is the best way to do that?   00:22:15:12 - 00:22:27:07 Paul do Campo Yeah just head over my website WWL dot RC omni com was mentioned earlier You can find me there just send me an email from there and I'll be glad to help and answer your questions.   00:22:27:14 - 00:22:36:15 Sam Wilson Awesome Paul, thank you again for your time. RFI Omni drip dot com. We'll make sure we include that in the show notes. Appreciate it and have a great rest you Debbie.   00:22:37:02 - 00:22:38:00 Paul do Campo Awesome man. Thank you.   00:22:38:07 - 00:22:59:18 Sam Wilson Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts or whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories.   00:22:59:18 - 00:23:02:24 Sam Wilson So appreciate you listening. Thanks so much and hope to catch you on the next episode.  

Paul Quinton grew up in a spiritual/psychic family. He's been involved in the esoteric all his life, which has allowed him to fulfill my soul's contract as a healer, teacher, channel, and writer.Today's topic is Consciousness—how to navigate the new earth paradigm shift by connecting directly to the soul. Paul has a modality to assist with that navigation called Alignment Modality©, which we'll cover in this episode.Watch the full video at http://bit.ly/selftalkquinton• Subscribe on YouTube or wherever you get podcasts •More from Paul:Web: www.alignmentmodality.comCourses: www.alignmentmodality.com/online-coursesInstagram: @universalhealinglondonYoutube: https://www.youtube.com/channel/UC4y0yFA3-In-GSaXdAeIPZgFacebook: https://www.facebook.com/PaulQuinton55/Facebook Group Alignment: https://www.facebook.com/groups/www.soultegrity.co.uk/Music:"Ave Marimba"Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0Got a question about your self? Send it to me at rachel@selftalkpodcast.com and it may be featured on a future episode. Support the show

In today's episode, we talk about impostor syndrome with Paul Wilson, a personal coach and expert on this syndrome, which it is estimated to affect 7 professionals in 10. We discuss what it is, what is not, and what steps we can take to overcome it. To get in touch with Paul: Web: https://www.ahappyhead.co.uk/ LinkedIn: https://www.linkedin.com/in/paulwilsoncoaching/ Instagram: https://www.instagram.com/paulwilsoncoaching/ Facebook: https://www.facebook.com/paulWcoaching/ Podcast: https://podcasts.apple.com/gb/podcast/a-happy-head-podcast/id1533807141 Get in touch with us at the Forgive and Thrive podcast: For feedbacks and comments on the Forgive and Thrive podcast, send us an email at forgiveandthrive@gmail.com using #feedbackin the subject line. If you want to share your story on the Forgive and Thrive podcast, send us an email at forgiveandthrive@gmail.com using #storyin the subject line. Follow the FnT podcast on social media: Instagram: https://www.instagram.com/forgiveandthrive/ Facebook: https://www.facebook.com/forgiveandthrive/ LinkedIn: https://www.linkedin.com/in/forgiveandthrive/ Music by Caffeine_Creek_Band from Pixabay. --- Send in a voice message: https://podcasters.spotify.com/pod/show/forgiveandthrive/message

PAUL ANDREW SMITH Paul is one of the world's leading experts on organizational storytelling and one of Inc. Magazine's Top 100 Leadership Speakers of 2018. He's the bestselling author of several books, including Lead with a Story and The 10 Stories Great Leaders Tell, and a 20-year former executive at Procter & Gamble. His work has been featured in The Wall Street Journal, Time, Forbes, and Fast Company, among others. He can be found at www.leadwithastory.com What you will hear in this podcast:   the different ways stories are used how he teaches people to tell stories that actually happened to help them grow their business Viktor Frankl- and Man's Search for Meaning the work of a psychologist or a counsellor vs. the work he does and what is the work he does and the purpose of his stories how to use stories to accomplish their objectives; to teach people to tell stories to communicate more effectively; the art of story-telling what is the difference between what he does and what a psychologist does and the meaning we give to it there are stories that motivate a salesperson but most of the stories he teaches people to tell are more matter of fact stories of things that happen the problems my products solve is the purpose of story to help people see what they see differently? how do you define story? what are the specific elements of story in the way he uses it why psychology doesn't feel like story to him asking questions vs how to tell a story to set a vision to accomplish your objective how do you get your buyer to tell you stories so you know which stories to tell perspective and the reality of a story a story of what happened in his classroom and the lesson his teacher taught him a personal story of something he believed and then it changed and then it changed again the baseball story the story of my dad dying, his take on it and the story of Kenny Tedford the integrity he shows of staying in his lane what scares him most about what he does hear how he answers if this is the world he would want to give to his children what he would suggest to see the world better. to learn more about Paul: Web: www.LeadWithAStory.com LinkedIn: http://www.linkedin.com/in/smithpa9 My books: The 10 Stories Great Leaders Tell
Four Days with Kenny Tedford
Lead with a Story (Amazon #1 Bestseller in Business Communication) Sell with a Story (Amazon #1 Bestseller in Sales and Selling) Parenting with a Story   to learn more about Danny please visit www.DanielBruceLevin.com www.TheMosaicOnline.com www.TheMosaicPodcast.com to get a copy of The Mosaic go to, https://themosaiconline.com/shop/ or get it on amazon by going to: http://a.co/dvgsgG3      

Connect with Praemo on the Azure Marketplace: https://bit.ly/2VqJg91 Paul Boris is the Executive Vice President and Chief Revenue Officer of Praemo, a company that fills the critical gap in industrial productivity by leveraging analytics to transform under-utilized data into operation-critical insights. As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace have empowered them to scale and grow their business. Connect with Paul: Web: https://praemo.com/ Twitter: @PraemoAI @PaulBorisPraemo LinkedIn: https://www.linkedin.com/company/praemo/ Microsoft partnership opportunities for manufacturing partners: mfgmarketplace@microsoft.com Contact Avrohom: Web: https://asktheceo.biz Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [00:48] IoT deployments have gone up, year over year, with a projected number of 20.4 billion devices installed by the end of this year. While many device manufacturers like to paint a picture of customers using only their products in the customer’s environment, the reality is that many manufacturing facilities have all kinds of IoT devices installed in there. As we know, one of the benefits of having an Industrial IoT solution is the ability to obtain actionable analytics from your devices. That is hard enough to attain on a single manufacturer’s platform, let alone a hodgepodge of hundreds of thousands of disparate devices across an industrial manufacturing facility. What are the challenges industrial operations run into when trying to convert IoT-collected data into useful insights? [01:48] Everyone is in a rush to drive more data and IoT devices into the operation. [01:59] The biggest challenge is that people don’t think they have data at all. The data they have is incomplete. [02:35] Another challenge in manufacturing is securely transferring data from IoT devices. With the prevalence of the cloud, this is no longer a major issue. [03:05] Businesses spend too much time normalizing the data versus getting things done. Then, when something changes, they have to start all over again. [04:24] Getting things done is better than trying to get things done perfectly. [05:23] What can manufacturing facilities do to overcome the challenge of generating useful insights from their IoT data? [05:50] Start with what you have and work your way up from there. [06:17] Don’t lose “good” on behalf of pursuing great. [06:29] Begin by creating some insights. Those insights will guide you to what the next best action is, and how you may drive your process forward. [08:50] Praemo recently launched a new offering on the Microsoft Azure marketplace, called Razor. Tell us about it and how it addresses some of the challenges we just discussed. [08:50] How manufacturing facilities can leverage AI and Machine Learning to optimize their operations. [11:48] Paul shares an analogy for the right way to leverage analytics from an airline’s in-flight emergency. [14:12] How would a manufacturing facility use your solution with Azure? [15:13] How can customers find out more about Razor, and procure it through the Azure Marketplace? [16:03] How has partnering with Microsoft helped Praemo scale and grow your business? Paul: Microsoft really understands how to work with small companies. [17:23] How can people find out more about Microsoft partnership opportunities for manufacturing partners? Paul: For more information, you can send an email to mfgmarketplace@microsoft.com and get started with the Microsoft Manufacturing group and Marketplace Rewards. [17:52] How do people connect with you? Paul: You can visit our website at https://praemo.com/. You can also follow us on Twitter at @PraemoAI or look us up on LinkedIn. My personal Twitter account is: @PaulBorisPraemo. [18:17] Do you have any parting words of wisdom that you’d like to share with the audience? #AskTheCEO with Paul Boris

This week I’ve got special guest Nigel Green on the show! Nigel is the author of Revenue Harvest: A Sales Leader’s Almanac for Planning the Perfect Year. His insights have been featured in Business Insider, Thrive Global and Inc. Magazine. He delivers keynote speeches, workshops and training programs to high-performing sales teams and leaders. Nigel has more than 15 years of experience leading sales and marketing for Fortune 500 companies, mid-market companies, and start-ups.  On this episode we discuss, discuss how to increase revenue predictability, dealing with imposter syndrome and of course all things pricing! Tune in for more!   On this episode Nigel and I discuss: Nigels business backstory How to increase revenue predictability  Dealing with “imposter syndrome” What Nigels adding to his product ladder    Connect with Nigel:  Web Site: https://nigelgreen.co/  Get The Book: https://therevenueharvest.com/  LinkedIn Twitter   Connect with Paul Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Yes, an email we got directly from “The” Jeff Bezos from Amazon…….That taught me 3 tips about business that can help you with your business on this week’s edition of the Pricing Is Positioning Podcast! The Bezos Letters Book: https://thebezosletters.com/  The Risk Growth Assessment: https://thebezosletters.com/growth  Send your pricing questions to paul@paulklein.net or message me on LinkedIn, Instagram, Twitter or Facebook and I may just use them here on the show.   Connect with Paul: Web: www.paulklein.net  LinkedIn - https://www.linkedin.com/in/paulkleintv/  Facebook - https://www.facebook.com/paulkleintv  Instagram - https://www.instagram.com/paulkleinTV/  Twitter - https://twitter.com/PaulKleinTV  YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Join me in this conversation with Paul "Web" Weber of Aviation Electrical Services in Palmer, AK as we talk about things to consider in wiring your airplane, ADS-B, and other avionics subjects. Apologies for the imperfect audio on this episode.

Paul Martinelli is an entrepreneur, speaker, mentor, trainer, and the president of The John Maxwell Team. Not only has he won multiple awards and accolades for his work in the personal development space, but he has also been one of the most influential people in my own life. In today’s episode, Paul walks us through his personal story, as well as his philosophy of partnering up, collaborating across, and mentoring around. He talks about: #1. The power of overcoming limiting beliefs, challenging convictions, and changing mindsets. #2. The index card challenge. #3. The difference between partnering, collaborating, and mentoring. #4. Tithing: the 10% that always hurts. I’ve applied these principles so many times over the years and they have framed the way I do business and approach relationships. No matter where you are on your entrepreneurial journey, Paul’s wisdom will help you incredibly on your way. Resources: The Missing Chapters: An Epilogue to Think and Grow Rich Paul’s free training on Think and Grow Rich Connect with Paul: • Web: https://paulmartinelli.net/ • Facebook: https://www.facebook.com/paul.martinelli/ • LinkedIn: https://www.linkedin.com/in/paulmartinelli • Twitter https://twitter.com/martinellicoach *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! One of the things that always blows my mind about this online business that I’ve built is how it’s connected me with so many kind and generous people, but like, in the most unexpected ways. Today’s guest is Paul Klein of the Pricing is Positioning Podcast, and he and I connected through a YouTube tutorial I had honestly forgotten that I’d created all about how to get an Alexa Flash Briefing set up! Paul found my tutorial, set up his Flash Briefing and starting following me, and then he reached out and offered to share his expertise on pricing and positioning with you guys on the podcast - and knowing that this is one of the places that you guys struggle with - and I still wrestle with myself - it was an easy yes! So, I always like to tell you guys how I find guests on this show because I want you to see that everything you put out online, even if it doesn’t do what YOU expected it to do, has a ripple effect. I created that Alexa Flash Briefing tutorial at the time on the advice of my business coach, at the time when this podcast was only ever going to be an Alexa Flash Briefing, because there weren’t many people in the space it was an uncrowded place to emerge as a leader and get more traffic to my website. As it turns out, I’m waaay too long-winded for flash briefings, I need, like at least 30 minutes to say what I need to say, so I didn’t really do much more with Alexa. That tutorial isn’t sending me gobs of traffic like my frantic, scared, just-quit-my-day-job self thought, but it’s bringing me so much more value than I ever could have imagined by sending us awesome people like Paul! The other thing to note about that story is that if you have great value to offer, don’t be afraid to reach out and offer it to people who serve a similar audience! So today on the podcast, Paul and I are talking about: How Paul started a side hustle consulting business, quit his day job and pivoted to helping people move forward with their side hustle Paul’s three pillars of revenue Paul’s tactics and strategies for setting pricing Paul’s advice for someone who is just starting out How to shift your mindset about your value The three types of service businesses and how they work together to help you generate more revenue Paul’s advice for increasing your value The importance of providing pricing options to your customers Why you should change your focus from time-for-money pricing to value pricing Paul’s advice for someone who is starting their side hustle The belief Paul had to change about himself to get where he is today. Resources Mentioned in this episode: The Product Pricing Roadmap free PDF and video tutorial Webinar: FREE Online Masterclass on Tuesday, April 23rd at 1pm EST (10am PST). Connect with Paul: Web: www.paulklein.net or www.pricingispositioning.com Podcast: Pricing Is Positioning on iTunes, Spotify, and thanks to you Shannon AmazonAlexa. LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg Some of my favorite quotes from Paul: “I looked inward to what was important to me, and that was what lead me to the entrepreneurship lifestyle, the freedom and the flexibility that comes with it.” “Take small courses of action each day, each week, each quarter and then at some point you can jump.” “People often undercharge or undervalue themselves.” “Your unique skills, story and experiences are your greatest value.” “Business is nothing more than solving problems for a profit.” “It’s not what you are charging, it’s the value you bring to the client.” “People buy outcomes, not time.” “Take that next best step that’s going to move you forward in your side hustle and your brand and quit looking at everyone else.” “Get in the game, jump in and get going!” Bio: Paul Klein is a business consultant and entrepreneur. Paul’s consulting services are centered on his areas of expertise in helping executive level professionals transition from their corporate or government roles to starting and scaling their own 7-figure consulting or freelance business. Paul’s experience as principal and chief executive officer (CEO) of a successful consulting firm and Co-Founder Owner of a software company positions him to provide practical common sense approaches to starting and creating your own consulting or freelance business. Paul has consulted and worked with numerous national and international brands, including: Target, Slack, UC Berkley, Cracker Barrel, Holiday Inn, KFC, Taco Bell, Yum Brands, JC Penney, Bebe, Dollar General, Sherwin Williams, Les Schwab, and more.    

In this week’s episode I introduce you to Dan Cockerell, former Vice President of Disney’s Magic Kingdom.  Dan worked for The Walt Disney Company for over 25 years in various parks around the world. He has an immense amount of knowledge and experience around leadership and I am thrilled to share our conversation with you. After 25 years of working in corporate and having job security with one of the greatest companies in the world, The Walt Disney Company, Dan decided to leave and start his own personal brand. He became an entrepreneur. In today’s episode, Dan shares openly about his transition from corporate leader to entrepreneur.  He talks about the challenges, difficulties, and the wins and losses. Plus, he lets us in on some of the things he's up to in his personal brand today, like the production of The Perch Newsletter and more. In this episode, you’ll hear: About Dan’s 25-year career at Disney and the experience it provided him His decision to transition away from corporate life to become an entrepreneur, what that meant for his family and taking the plunge Some of his biggest hurdles or fears from making the move to go out on his own Imposter syndrome, even VPs of major companies experience it Dan talks about some pricing challenges he had and how he overcame them with the help and support from his inner circle (and his father) He shares some of his pleasant surprises and positive outcomes of entrepreneurship Resources and links referenced: Text: danaow to 44222 to subscribe to Dan's Free Article of the week Dan's Website: Dancockerell.com Dan Cockerell - The Perch Newsletter Dan Cockerell - Podcast Lee Cockerell - (Dan’s Dad) Tools Mentioned: The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap   Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg     EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

If you're a consultant, have a personal brand, or are a freelancer, one of the questions you might be asking is, “How do I create my first product?” In this week’s episode, I am going to share how to create and launch your first knowledge product.   First, the product you create is going to be wrapped around your area of expertise or knowledge that you want to monetize, which is why I like to call it a knowledge product. Before we dive into creating your first product, you need to know what a knowledge product is and what actually makes a good product.  I break down the different types of knowledge products you can have and then provide the steps needed to launch your product, successfully. If you're looking at taking advantage of today’s digital and knowledge-based economy, this episode is the one you won’t want to miss. In this episode, I’ll cover these topics: The various kinds of knowledge products, including e-books, online courses, paid webinars, paid masterminds, group coaching, and more One way to stand out in your industry by producing “old school” (aka hardcopy) content Multiple resources for creating your knowledge product Various platforms and tools for selling your knowledge product, including payment processor recommendations Resources and links referenced: Dan Millers (DISC Profile) Kary Oberbrunner’s Author Academy Elite Danny Ozment's Podcast Supercharger Pat Flynn’s Power Up Podcasting Mike Kim's - Marketing Insider Newsletter Dan Cockerell - The Perch Newsletter Dan Cockrell - Podcast Cliff Ravenscraft – Next Level Mastermind Dan Millers - Eaglepreneur Mastermind Tools Mentioned: Kajabi Teachable Thinkific Zoom Adobe PDF Adobe Spark Canva Screen Flow QuickTime Weebly   The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap   Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg  

We all can agree that we want more revenue or income in our business, right? We also can agree that oftentimes in business we find ourselves taking the feast or famine approach. What if I told you that you could work a model that would not only allow you to increase your revenue streams, but essentially eliminate the feast or famine approach from your business, altogether? It’s true. In today’s episode, I am going to share with you how to implement 3 pillars of revenue in your consulting business for maximum success. How do I know the 3 pillars of revenue work? Well, I left my job, security, and career after 18 years in practice.  One of the things I had to do was figure out how to pay the bills quickly. Not only did I do consulting work during that time, but I also incorporated two of the three pillars into my business model. What I say is not absolute, but I like to share what worked for me and this approach did work. I think 3 pillars of revenue might help you move your consultancy and business forward to greater heights too. In this episode, I’ll cover these topics: The importance of clearly defining your services and who you are providing services to Productized offerings, including courses, online content, and resources Why you should have a mixture of training and education created around your niche Consultant’s marketing growth cycle Resources and links referenced: Social Media Marketing World 2019 The Thing Live 2019 The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap Pricing is Positioning Alexa Skill Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg  

In this week’s episode, I want to share with you five pricing arrangements for your consultancy business and why I don't think you should be charging by the hour. Some of the pricing options I share in this episode may be new to you. And, that’s okay. I’ve shared this information with professionals in workshops and events, and they too were unaware of the different pricing arrangements that could be used in their business.  Knowledge is power. And after you listen to this episode, you’ll know these five pricing arrangements; which may help you quickly adapt almost any pricing conversation. Instead of a proposal or engagement going south, you may be able to move into a direction that will land you the job or maybe even help you secure a higher rate for your services! In this episode, I’ll cover these topics: Hourly pricing: why I can’t stand it and how it puts you and your clients at odds Refocusing the conversation from time to value and providing different levels of value in pricing options Daily rates: when and how to use them Two types of retainers: retainer for deliverables and retainer for access Project pricing and why I encourage you to consider it as a viable pricing option Value-based pricing: why it’s a great concept and how to use it Resources and links referenced: Blair Enns - Pricing Creativity Allen Weiss Value-Based Pricing Allen Weiss Million Dollar Consulting The Business of Consulting Workshop - Los Angeles The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap Amazon Alexa   Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg

When talking with potential clients about pricing for their brand or business, many ask me, “So, Paul, you talk about value ladders a lot. What is a value ladder, exactly?”  Well, in this week’s episode I am going to answer that question and by the end, you’ll know what a value ladder is and how to use one in your business. Plus, I will share with you priming, how to prime for higher rates, and anchoring, which ties everything all together for grading the value ladder. In this episode, I’ll cover these topics: Creating a value ladder of products and prices so prospects engage with you, onboard, and ramp up from there How creating a value ladder allows you to take a holistic look at your pricing Some real-world uses for value and product ladders Being upfront about pricing helps weed out those that can’t afford you (and why that’s okay) Placement of products on the value ladder Priming for the purpose of producing higher rates and how anchoring ties into it all Resources and links referenced: The Business of Consulting Workshop - Los Angeles The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap   Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg

In this episode, I am going to talk about not wasting time with long proposals and how to use the one page proposal in your business (which I’ve mentioned in past episodes). Oftentimes, firms or companies can end up putting together long proposals (upwards of 100 pages!). Most of these proposals are solution-oriented and resume-based.  And, yes, I was guilty of putting together long proposals over the years too. But, once I turned to my own business and consultations and read an eye-opening book, I learned the importance of limiting unpaid proposals. Today, I will share with you what I learned and hope to help you craft a one page proposal that not only saves you time and energy, but can help you increase your rates too. In this episode, I’ll cover these topics: Instead of putting solutions or scenarios into a long proposal, I explain what you can do Who should use one page proposals Things to consider before crafting your proposal Creating your pricing options Many of the elements to include in your one page proposal A few examples of using a one page proposal in my own business and the results   Resources and links referenced: Blair Enns - Pricing Creativity The Business of Consulting Workshop - Los Angeles The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap **If you leave a ratings and review on Itunes and email me a screenshot, I will email you back the answer whether my client selected Option -1 ($50,000), Option -2 ($35,000) or Option - 3 ($25,000) as well a copy of the One Page Proposal Template. Email it to me at: paul@paulklein.net Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg

What is The Pricing is Positioning concept and how can it help you with your overall pricing strategy? In this episode I share with you what I mean when I say pricing is positioning and how your brand’s value and pricing of products is important to this overall concept. Plus, I share seven very specific tips that will help you develop a better pricing strategy for your business or brand. These tips are ones I’ve learned through my own journey as a consultant and during negotiations, as well as, strategies I’ve learned from some of the greats like Alan Weiss, Ron Baker and Blair Enns. In this episode, I’ll cover these topics: Your brand’s perceived value in the marketplace Using the pricing of your products and services to command the right type of clients The importance of valuing yourself, first Commoditized service businesses, productized service businesses, and customized services Value ladders, what they are and how they can help your brand Using anchoring and options in your pricing strategy    Plus, my thoughts on proposals (what’s better long proposals or short proposals?)   Resources and links referenced: Cliff Ravenscraft - Free the Dream Conference 2019 Ken Davis Scorre Speaker Training Blair Enns - Pricing Creativity The Business of Consulting Workshop - Los Angeles The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap   Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg

Today I am going to share with you what I know about using options and anchoring in your pricing strategy. If you're not familiar with the terms options or anchoring, don’t worry! I am going to describe which each one is and how they can help you in your business.  Plus, I’ll share several ways you can increase your rates and your engagements with clients. By the way, in the first episode of Pricing is Positioning, I shared 7 tips for creating a pricing strategy. If you haven’t listened to it yet, I urge you to do so. I also touched on pricing options and anchoring in that episode. You can find it here. In this episode, I’ll cover these topics: Five different pricing arrangements you can use in your business Why you’re missing out on huge opportunities if you are not using pricing options or anchoring The power of controlling comparisons and behavioral economics Why providing options provides context in the value decision and the best number of options to have Value ladders and anchoring, how they make pricing options seem more reasonable Creating an anchoring and option high sheet Resources and links referenced: Take Charge Podcast with Ann Vertel William Poundstone - Priceless Blair Enns - Pricing Creativity The Business of Consulting Workshop - Los Angeles The Business of Consulting Workshop - Sacramento The Product Pricing Roadmap Connect with Paul: Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg

Greg interviews Paul Web and Marcie Mason about Hidden In Plain Sight. Paul is a Copley Police Department Detective, while Marcie is a Youth Services Worker for both the Copley and Bath Police Departments. Hidden In Plain Sight is an awareness program geared towards parents and other concerned adults. The program strengthens recognition skills by displaying items in a typical teen room that are indicators of drug or alcohol use. Listen to the podcast to discover the components of Hidden In Plain Sight. Find out where you can see an upcoming presentation here.