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Product. Sales. Marketing. Customer Success. If you want to grow your business, your entire go-to-market team has to be in perfect alignment. Providing a seamless experience makes such a huge difference to customers, but it's often hard to achieve. Luckily, you'll get plenty of ideas and inspiration in this Encore Episode on the Sales Talk for CEOs podcast.My guest for this interview is Pouyan Salehi, CEO of Scratchpad, a workspace designed specifically for sales and revenue teams. Scratchpad has a unique bottom-up sales model where—on the one hand—the end-users of the software (sales reps) are not the buyers, but—on the other hand—the end-user experience is instrumental in getting sales conversations with decision-makers at large companies. A fully aligned go-to-market team is crucial to success, and, in this interview, Pouyan shares how he achieves it.As Pouyan explains, aligning your go-to-market team has nothing to do with tools and processes. Instead, you have to start with mindset, prioritizing ‘delight' and ‘experience.' “We're a software company, and we build a product, and people buy the product. But that's just one component,” says Pouyan. “What we're essentially doing for every user interaction that we have is we're giving them an experience. We're delivering an experience, and that experience should be one of delight.”This mindset drives sales and customer experience at Scratchpad and has brought the entire go-to-market team together into one cohesive unit. Scratchpad has established a base of raving fans that any CEO would envy! Listen in to hear how Pouyan has done it, so you can apply the strategies to your business too.Highlights[2:25] Designing a space for sales team efficiency[7:24] Understanding diversity in sales reps[9:26] Balancing structure and individual flexibility[13:45] Selling your idea and testing your value proposition[20:25] Designing a complex go-to-market motion[29:40] Building a fully aligned go-to-market team[35:19] Creating raving fansAbout Our GuestPouyan Salehi is co-founder and CEO of Scratchpad, the pioneer of the Revenue Team Workspace. Prior to Scratchpad, Pouyan was co-founder and CEO of PersistIQ, the complete outbound platform engineered from the ground up for sales. A successful serial entrepreneur, Pouyan also co-founded Lera Labs (CycleIO) and has dedicated the last decade to improving the sales process for B2B enterprise sales reps and teams.Show LinksConnect with Pouyan Salehi in the links below:Website: https://scratchpad.com/LinkedIn: https://www.linkedin.com/in/pouyansalehiYou can learn more about and connect with Alice Heiman in the links below:Website: https://AliceHeiman.comLinkedIn: https://www.linkedin.com/in/aliceheiman/
Daniel Adoff is the Principal and Chief Strategist at Dyno Creative. He is a creative problem solver focused on building and evolving brands. He leads teams on a broad range of projects that include illustration, web design, and brand development. Some of his clients include Netflix, Discovery+, Sambazon, Taco Bell, and Hyperice. As a lifelong learner, Daniel is passionate about mentoring emerging talent in the practice of design and illustration. In his personal life, Daniel is a coach of Muay Thai Kickboxing. He holds a BFA in Illustration from LCAD and teaches courses within the Graphic Design and Illustration departments, including Professional Practices and Adobe Illustrator. Daniel is an active member of AIGA. Here's what we covered on the episode: Daniels Young Start to Art + Building Relationships Daniel shares a childhood story of how his friend showed him that experimenting is what art is all about, which made him rethink his creative process How Daniel's father owned a screen printing shop where he learned how to make t-shirts at a young age Daniel graduated from college with his Bachelor of Fine Arts in Illustration, but as he started working, he got more graphic design work In 2008, during the economic crash, Daniel had all his clients disappear, but at the time coached water polo and decided to make it the best-looking team as a case study The first extensive branding project Daniel did was for his water polo team, which helped them expand from 10 to 175 athletes The story of how Daniel helped one of his past water polo athletes build his brand from the ground up Helping people is part of Daniel's core values, and he says that Dyno Creative shares that - they're here to solve problems, build partnerships and help people grow into their greatest self Daniel likes to start building relationships by asking people how he can help them; In the business, that equates to asking someone what their biggest pain point is Instead of trying to sell yourself and your services, Daniel says it's more valuable to ask people what they are struggling with and what's challenging them If you make friends, Daniel says, then there is bound to be someone who wants to help and support you in the same way you want to help and support them Why it's important to get connected with people who are outside of your circle and industry to find out how they got where they are As creatives, we struggle to apply our skills to ourselves Daniel and I both talk about what we want to achieve in our businesses moving forward Getting Projects You Want Daniel and his team created a bunch of mock projects that they have on their website to show off the type of work they want to be doing At Dyno Creative, they do a lot of cold outreach, and Daniel shares how it works for them Daniel explains it's important that if they aren't the expert in what a client is asking for, they connect them with someone they know who is an expert How Daniel and his team can send 1,000 cold emails each month through PersistIQ that helps with generating an email list of people who might need their services Social media is like a billboard; Daniel asks how many times you have driven past a billboard and called the number on it - it's great for awareness, which is how Daniel uses it, but he likes other strategies like email and building genuine relationships best In emails, Daniel likes to include results they've had for other clients and a clear CTA (call to action) so people can see how they could help them solve their problems too Daniel shares the details of working on the artwork for the Tracy Morgan: Staying Alive film On streaming platforms, you might notice different key art pieces for different shows because they are testing which ones get the most clicks - this is how Daniel's illustration ended up being used for Tracy Morgan: Staying Alive No matter what you're trying to improve in your business, it won't work unless you have a clear core message - the easiest way to find this, Daniel says, is to take away your product and see what your brand would be Check out the Dyno Creative website and connect with them on Instagram, Dribble, or Pinterest Links mentioned: Dyno Creative Website Dyno Creative on Instagram Dyno Creative on Dribble Dyno Creative on Pinterest Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!
Pouyan Salehi joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss the importance of data hygiene in sales organizations. Pouyan is the Co-Founder and former CEO of PersistIQ, CycleIO and now Scratchpad, which recently raised $33M in Series B funding. Highlights include: the goal of RevOps in today's sales org (2:13), what to consider before you start tracking data (4:13), how over-collecting data is hurting reps' productivity (8:50), why a simple approach to data collection is better (9:15), the first step to better capturing your data (14:01), what kind of data to gather for short-term vs. long-term growth (18:00), the important data companies aren't tracking but should be (19:38), a common area that gets overlooked in data capture (23:08), and how collecting the right data can improve your customer experience (23:24). Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
Overview:This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere.What You'll Learn Lessons learned from owning a Domino's franchiseWhat problem are you solving?When you're not that hotshot kid anymoreWhy go-to-market excellence trumps product excellenceCan you pass the Mom Test?Show Agenda and TimestampsShow Introduction [00:49]Lessons learned from owning a Domino's franchise [6:33]What problem are you solving? [13:57]When you're not that hotshot kid anymore [16:16]Why go-to-market excellence trumps product excellence [24:57]Can you pass the Mom Test? [30:54]Sam's Corner [32:50]
Overview: This week on the show, we welcomed serial entrepreneur Pouyan Salehi, the co-founder and CEO of Scratchpad, the pioneer of the revenue team workspace. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. Pouyan also co-founded Lera Labs and has dedicated the last decade to improving the sales process for B2B enterprise sales reps everywhere. What You’ll Learn Lessons learned from owning a Domino's franchise What problem are you solving? When you're not that hotshot kid anymore Why go-to-market excellence trumps product excellence Can you pass the Mom Test? Show Agenda and Timestamps Show Introduction [00:49] Lessons learned from owning a Domino's franchise [6:33] What problem are you solving? [13:57] When you're not that hotshot kid anymore [16:16] Why go-to-market excellence trumps product excellence [24:57] Can you pass the Mom Test? [30:54] Sam’s Corner [32:50]
The Top Entrepreneurs in Money, Marketing, Business and Life
Andrew Myers. He grew up in Denver, Colorado and recently left Yale before the start of his senior year to pursue Ripple Recruiting, full-time. He now serves as a CEO in a fast growing, 12-person startup. Famous Five: Favorite Book? – Anna Karenina What CEO do you follow? – Kevin Ryan and Reid Hoffman Favorite online tool? —PersistIQ and Slack Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Go for it” Time Stamped Show Notes: 01:34 – Nathan introduces Andrew to the show 01:56 – Ripple Recruiting allows employers to create their dream applicant 02:32 – The whole revenue model is based on the employers and Ripple Recruiting is subscription based 02:43 – Ripple Recruiting is both a marketplace and a SaaS business model 03:04 – Ripple Recruiting has three subscription packages 03:15 – Average contract size is about $300 a month 03:25 – Andrew shares the differences between the packages 04:25 – Andrew won’t sell Ripple Recruiting at this time 04:50 – Andrew and his partner are first time founders 05:05 – Andrew and his partner both have strong opinions regarding their business 05:40 – Ripple Recruiting was launched in 2015 05:54 – First year revenue 06:03 – Andrew’s focus is on user engagement, rather than revenue 06:36 – Total debt Andrew has for Ripple Recruiting 07:00 – Ripple Recruiting has raised in a seed round 07:12 – Ripple Recruiting will be in a series A, soon 07:24 – Ripple Recruiting has a syndicate 08:11 – No revenue in 2015 08:20 – Ripple Recruiting has 15 paying clients at the moment 08:30 – Average MRR 09:00 – Andrew shares the pitch to investors 09:10 – Ripple Recruiting currently has over 10K Ivy League students signed up, on the platform 10:36 – Ripple Recruiting’s valuation 11:18 – Andrew wants to raise $2-3M is series A 11:30 – Andrew wants the highest valuation possible 12:11 – Andrew already has the strategies to build the syndicate 13:05 – Andrew wouldn’t take a $13M deal 13:58 – Andrew has just started focusing on revenue in terms of sales stream 14:42 – The customers are paying for their access in Ripple Recruiting’s database 15:52 – Andrew believes that they’re doing it better than other competitors in the space 17:07 – Ripple Recruiting doesn’t have an official hire number yet 17:23 – Andrew is seeing 20K students being hired on Ripple Recruiting 17:30 – No churn yet 18:58 – The whole Ripple Recruiting team ages between 22-25 20:50 – The Famous Five 3 Key Points: Being new to business allows you to be more optimistic, but listening to those who have done it can definitely help. A good pitch can drive good investors. Start early – if you truly feel that you should do it, then NOW is the right time. Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives
In this episode of Business Systems Explored, we speak to Pouyan Salehi, the CEO and co-founder of outbound sales workflow platform PersistIQ. Pouyan breaks down how to build and execute an effective B2B outbound email campaign and sales system.
Are you impervious to rejection? Do you close deals faster than a speeding bullet? Do you have a utility belt filled with the latest sales enablement tools? Sounds like you're a sales superhero! This week, we asked our guests to reveal which superhero they relate to and why. Hear from David Brock, Nancy Bleeke, Deb Calvert, Mark Birch and more! Listen to this episode on iTunes now. Subscribe to the podcast in iTunes to make sure you don't miss any new episodes or visit SalesFloorStories.com. David Brock, President and CEO at Partners In EXCELLENCE, Author of Sales Manager Survival Guide Deb Calvert, President at People First Productivity Solutions Mark Birch, Founder and Organizer at Enterprise Sales Meetup Max Menke, Founding Partner at GrowthX Mike Weinberg, Bestselling author of New Sales. Simplified. and Sales Management. Simplified Nancy Bleeke, President and Chief Sales Officer at Sales Pro Insider The Executive Producer is Joe Vignolo. Don’t forget to check out the companies that make this podcast possible: Datanyze.com and PersistIQ.com
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on Google by having strong content and links 01:30 – Not all links are created equal 01:45 – Google can discern the authority of your links 02:00 – How to build great links 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority 02:30 – It’s like a richter scale 02:45 – You want a domain authority of 60 or higher 03:00 – Hit up those sites and ask if they would be willing to link to your content 03:35 – Email relevant sites to get them to link to you 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you 04:30 – Don’t automate the process too much 04:45 – Guest posting is another way to get great links 04:55 – Look for sites that are relevant to you 05:20 – Make everything easy for the site you are reaching out to 05:40 – Link building should start with building a relationship 06:15 – Guest post to drive customers and help your brand 06:50 – Using broken links from sites that go down every day 07:20 – Google “broken link checker” 07:30 – Find broken links in your industry 07:40 – Put your URL into Archive.org and make a better version of the original site 08:05 – Email the sites linking to that dead page, and offer your new content 08:25 – 20 to 30% success rate with broken links 09:10 – Roundup building 09:25 – Create a roundup for your niche, and people will reach out to you 09:55 – Subscribe to learn more marketing tactics! 3 Key Points: Link to quality sites that are related to your industry. Make the process easy for the site you are reaching out to. Look at building links as a byproduct of building relationships. Resources Mentioned: Ahrefs.com – Helps you find sites where you can link your content Outreach.io and PersistIQ – Tools to send out automated emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there. Time Stamped Show Notes: 00:25 – What is link building? 00:40 – Google and the value of links 01:05 – You get to the top ranking on Google by having strong content and links 01:30 – Not all links are created equal 01:45 – Google can discern the authority of your links 02:00 – How to build great links 02:10 – Ahrefs.com pulls up links on your competitors' sites and ranks those links based on domain authority 02:30 – It's like a richter scale 02:45 – You want a domain authority of 60 or higher 03:00 – Hit up those sites and ask if they would be willing to link to your content 03:35 – Email relevant sites to get them to link to you 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you 04:30 – Don't automate the process too much 04:45 – Guest posting is another way to get great links 04:55 – Look for sites that are relevant to you 05:20 – Make everything easy for the site you are reaching out to 05:40 – Link building should start with building a relationship 06:15 – Guest post to drive customers and help your brand 06:50 – Using broken links from sites that go down every day 07:20 – Google “broken link checker” 07:30 – Find broken links in your industry 07:40 – Put your URL into Archive.org and make a better version of the original site 08:05 – Email the sites linking to that dead page, and offer your new content 08:25 – 20 to 30% success rate with broken links 09:10 – Roundup building 09:25 – Create a roundup for your niche, and people will reach out to you 09:55 – Subscribe to learn more marketing tactics! 3 Key Points: Link to quality sites that are related to your industry. Make the process easy for the site you are reaching out to. Look at building links as a byproduct of building relationships. Resources Mentioned: Ahrefs.com – Helps you find sites where you can link your content Outreach.io and PersistIQ – Tools to send out automated emails Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
What happens at sales off-sites stay at sales off-sites... until today! Whether it's an SKO, a sales conference or a standard off-site, it's pretty much guaranteed that hilarity will ensue, ensuring that you'll never forget the event. Perhaps Steve Ballmer was there handing out high fives and chugging honey. Or maybe drinks were had, and cops were called. We asked our guests - including Rob Jeppsen, Sally Duby, and Ray Carroll - about their most memorable off-site adventures. Listen to this episode on iTunes now. https://itunes.apple.com/us/podcast/stories-from-the-sales-floor/id1139932210?mt=2&ign-mpt=uo%3D4 Subscribe to the podcast in iTunes to make sure you don't miss any new episodes or visit SalesFloorStories.com. Rob Jeppsen, SVP & General Manager at HireVue Accelerate, Founder xvoyant.com Jordan Wan, CEO of CloserIQ Matt Heinz, President of Heinz Marketing Inc. Sally Duby, West Coast General Manager for The Bridge Group Ray Carroll, VP of Sales at Engagio Greg McBeth, VP of Sales at CrunchBase The Executive Producer is Joe Vignolo. Don’t forget to check out the companies that make this podcast possible: Datanyze.com and PersistIQ.com
Have you ever just lost it with a prospect or customer? It happens to the best of us. We usually bite our tongues when someone is irritating, but every once in awhile we open the floodgates of fury and let 'em have it. We asked our guests - including Rob Jeppsen, Max Menke and Jordan Wan - to recall a time when they saw red and dropped a verbal beatdown on a prospect or customer. Here's the takeaway: don't mess with these people. Listen to this episode on iTunes now. https://itunes.apple.com/us/podcast/stories-from-the-sales-floor/id1139932210?mt=2&ign-mpt=uo%3D4 Subscribe to the podcast in iTunes to make sure you don't miss any new episodes or visit SalesFloorStories.com. Rob Jeppsen, SVP & General Manager at HireVue Accelerate, Founder xvoyant.com Jordan Wan, CEO of CloserIQ Max Menke, Founding Partner at GrowthX The Executive Producer is Joe Vignolo. Don’t forget to check out the companies that make this podcast possible: Datanyze.com and PersistIQ.com
What if you knew a kooky scientist with a flux capacitor-equipped DeLorean who wanted to take you back in time to meet your younger self? What advice would you give yourself? We're back this week with a week's jam-packed episode as we revisit one of our most popular questions. Our guest to participate in that little thought experiment and answer the question: What is some advice you'd give to your younger self? Hear what Mike Weinberg, Sean Sheppard, Garth Moulton, J. Ryan Williams, Ryan Leavitt, Brian Birkett and Max Altschuler wish they would have known years ago. Listen to this episode on iTunes now. https://itunes.apple.com/us/podcast/stories-from-the-sales-floor/id1139932210?mt=2&ign-mpt=uo%3D4 Subscribe to the podcast in iTunes to make sure you don't miss any new episodes or visit SalesFloorStories.com. Mike Weinberg, Bestselling author of New Sales. Simplified. And Sales Management. Simplified Garth Moulton, Co-Founder of Jigsaw, SVP of Business Development at Pipl, Inc. J. Ryan Williams, VP of Sales at LeadGenius Sean Sheppard, Founding Partner at GrowthX & Lead Instructor at GrowthX Academy Max Altshuler, Entrepreneur, CEO at Sales Hacker Ryan Leavitt, Chief Revenue Officer at Learncore The Executive Producer is Joe Vignolo. Don’t forget to check out the companies that make this podcast possible: Datanyze.com and PersistIQ.com
In the immortal words of Tina Turner, "What's love got to do with it?" In the case of this week's podcast, it has everything to do with it. We're here with another ballad dedicated to the bottom line - AKA a new episode of Stories from the Sales Floor. This week our guests Alice Heiman, Dave Brock, Marylou Tyler, Jack Kosakowski, Sally Duby and Greg McBeth tell us the moment they fell in love with sales. Listen to this episode on iTunes now. https://itunes.apple.com/us/podcast/stories-from-the-sales-floor/id1139932210?mt=2&ign-mpt=uo%3D4 Subscribe to the podcast in iTunes to make sure you don't miss any new episodes or visit SalesFloorStories.com. Marylou Tyler, Bestselling Author of Predictable Revenue, Chief Executive Officer at Strategic Pipeline Jack Kosakowski, Global Head Of B2B Social Sales Execution at Creation Agency Greg McBeth, VP of Sales at CrunchBase Sally Duby, West Coast General Manager for The Bridge Group David Brock, President and CEO at Partners In EXCELLENCE, Author of The Sales Manager Survival Guide The Executive Producer is Joe Vignolo. Don’t forget to check out the companies that make this podcast possible: Datanyze.com and PersistIQ.com
Brandon Redlinger is head of growth at PersistIQ, which makes outbound sales more effective by bringing the human element back to sales. In this episode, Brandon and I talk about how effective sales development is based on balancing personalization with automation. Be sure to listen in as we discuss what should be in your sales stack in order to improve your sales productivity.
There is no magic formula for outbound email cadence. You want to keep in line with the eight touch point standard, but you don’t want to come off like a stage-five clinger. So what’s the balance? It’s not what you may think. In this episode, Brandon Redlinger, Head of Growth at PersistIQ, shares four elements of outbound cadence and what’s been successful for this Y Combinator-backed SaaS company.
Some prospects find pleasure in making your life hell. Their demands can be crazy, but that's how it goes (not-so-subtle Ozzy reference). In this episode, we asked our guests - including Brian Burns, Marylou Tyler, Matt Heinz, and Mark Birch - about the most outrageous demands they've ever received from a potential customer. Their stories made us lose a little faith in humanity. Listen to this episode on iTunes now. https://itunes.apple.com/us/podcast/stories-from-the-sales-floor/id1139932210?mt=2&ign-mpt=uo%3D4 Subscribe to the podcast in iTunes to make sure you don't miss any new episodes or visit SalesFloorStories.com. Brian Bruns, Author of Maverick Selling Method, The Brutal Truth about Sales & Selling Podcast Marylou Tyler, Bestselling Author of Predictable Revenue, Chief Executive Officer at Strategic Pipeline Matt Heinz, President of Heinz Marketing Inc. Mark Birch, Founder and Organizer at Enterprise Sales Meetup The Executive Producer is Joe Vignolo. Don’t forget to check out the companies that make this podcast possible: Datanyze.com and PersistIQ.com
Today, we discuss the idea behind account-based selling. I'm bringing in Brandon Redlinger who's giving us insights into the challenge they had with account-based selling, what they did to overcome that, and the results they're seeing right now. Brandon is part of the team at PersistIQ, an outbound sales platform that helps salespeople become more […] The post TSE 334: Sales From The Street-“Account Based Selling” appeared first on The Sales Evangelist.
In today’s episode, I chat with Pouyan Salehi (co-founder and CEO of PersistIQ) about how sales reps can increase effectiveness and efficiency.
This is the fifty-fourth episode of Hack To Start. Your hosts, Franco Varriano (on Twitter @ FrancoVarriano) and Tyler Copeland (on Twitter @ TylerCopeland), speak with Pouyan Salehi (on Twitter @ PSalehi), the Co-founder & CEO of PersistIQ,the complete outbound platform engineered from the ground up for sales. Pouyan has built 3 startups, has extensive experience in the SaaS space, was an entrepreneur in residence at Redpoint Ventures, and was accepted into YC14. He joins us to share his insights on building SaaS products, raising money, getting into YC, and much more!