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Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do you craft a campaign that doesn't just capture attention but also becomes a moment fans will never forget? Joining us today are two creatives reshaping the way we think about food, culture, and branding: Guto Araki, Founder and CEO of Biite, and Alex Jacobs, Co-Founder and COO. Together, they've been at the forefront of some of the industry's most groundbreaking campaigns, including Taco Bell's much-anticipated 2025 Super Bowl ad and Resy's upcoming brand campaign. Biite began as a platform for limited-edition collaborations with chefs and restaurants and has evolved into a powerhouse agency creating unforgettable campaigns for some of the biggest brands. About Biite Guto and Alex originally started Biite in 2021 as a food culture collaboration studio that connects emerging chefs and culinary creatives to drop super limited, one-of-a-kind food items and experiences. This expertise and deep understanding of what's happening in the food industry coupled with their background in advertising led to brands such as Taco Bell turning to Biite for food-focused campaign ideas. About Guto Araki Guto Araki, Founder and CEO Award-winning advertising creative behind Taco Moon, Taco Swap, Taco IRL, #IseeATaco, Test Kitchen, Emoji Engine, Quesalupa and others. Former Executive Creative Director of Taco Bell NA & Global. About Alex Jacobs Alex Jacobs, Co-founder and COO Alex is a seasoned marketer with 20 years of experience leading iconic brands including American Express, Taco Bell, The New York Times, Google and many more. RESOURCES Biite: https://biite.club/ Taco Bell 2025 Big Game Teaser | Photobomb feat. Doja Cat Resy - Right This Way Success of the Taco Bell campaign and other work can be found on Biite's Instagram. Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Super Bowl ads are often the pinnacle of advertising creativity and cultural relevance. But with Taco Bell's return after a three-year hiatus, how do you craft a campaign that doesn't just capture attention but also becomes a moment fans will never forget? Joining us today are two creatives reshaping the way we think about food, culture, and branding: Guto Araki, Founder and CEO of Biite, and Alex Jacobs, Co-Founder and COO. Together, they've been at the forefront of some of the industry's most groundbreaking campaigns, including Taco Bell's much-anticipated 2025 Super Bowl ad and Resy's upcoming brand campaign. Biite began as a platform for limited-edition collaborations with chefs and restaurants and has evolved into a powerhouse agency creating unforgettable campaigns for some of the biggest brands. About Biite Guto and Alex originally started Biite in 2021 as a food culture collaboration studio that connects emerging chefs and culinary creatives to drop super limited, one-of-a-kind food items and experiences. This expertise and deep understanding of what's happening in the food industry coupled with their background in advertising led to brands such as Taco Bell turning to Biite for food-focused campaign ideas. About Guto Araki Guto Araki, Founder and CEO Award-winning advertising creative behind Taco Moon, Taco Swap, Taco IRL, #IseeATaco, Test Kitchen, Emoji Engine, Quesalupa and others. Former Executive Creative Director of Taco Bell NA & Global. About Alex Jacobs Alex Jacobs, Co-founder and COO Alex is a seasoned marketer with 20 years of experience leading iconic brands including American Express, Taco Bell, The New York Times, Google and many more. RESOURCES Biite: https://biite.club/ Taco Bell 2025 Big Game Teaser | Photobomb feat. Doja Cat Resy - Right This Way Success of the Taco Bell campaign and other work can be found on Biite's Instagram. Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Boulevard Beer has stocked the Mystery Beer Machine at the Hi-Dive Lounge on 39th Street and Taco The Town was invited to taste test the Hi-Dive's tasty tacos!! We're joined by special guest Taco Reviewers Emmy Award Winning News Reporter from 41 Action News JORDAN BETTS and Deputy Editor of @SIChiefs, Editor-In-Chief of @InsideRoyals and Host of the ROUGHING The KICKER Chiefs Podcast TUCKER FRANKLIN! Also Chunter McCrae from the Taco The Town Corporate Office stops by to observe the show and to make sure we aren't abusing the company's taco and beer budget! Jordan tells us about growing up in Arkansas (No tacos?) and runs down a list of Arkansas foods (Chocolate Gravy and lots fried stuff). Also: we get to the bottom of Arkansas' Famous Cheese Dip! We talk a little Chiefs (Taco Charlton and the Super Bowl loss) and Royals (What would your favorite Royals player order at a Mexican restaurant?) We also tell some George Brett stories and chat about Chimichangas and and Dive Bars! (What makes a good Dive Bar?) In the Taco Ticker we taco 'bout Taco Bell removing the Quesalupa but adding back the Naked Chicken Chalupa! AND: Chipotle introduces the 21 Pilots Burrito! Will you eat it? In Town of The Taco, we ask "What's on your KC Postcard?" and Union Station and the Northland! ALL THIS AND: Huey Lewis & The News Talk! Dream Tacos! The guy from corporate sings some Harry Styles! And we ponder getting our engagement/graduation/maternity photos taken at a Taco Bell! Listen in and find out if the guy from corporate cancels the show or will he increase our Taco budget?! EDITOR: Matt Allen MUSIC: Suneaters Courtesy of LOTUSPOOL RECORDS
Heads up folks, we just upgraded our server and we might have some hiccups. Thank you for your patience. Technically Correct: https://en.wikipedia.org/wiki/Charcuterie Also: Potion Seller: https://www.youtube.com/watch?v=R_FQU4KzN7A But seriously, have you eaten Good Times? go do it, you won’t regret it.
If you were at a party and one of Taco Bell’s executive chefs was there, what would you ask them? In this episode, CEO Mark King chats with Chef Rene from Taco Bell’s Food Innovation Team, about some of those questions. Get an audio glimpse into what happens behind the secured double doors of Taco Bell’s test kitchens, learn the plight of the Quesalupa, and find out how “magic paper” became essential to the perfect toasted cheese.
Whether it's AT&T, Capital One, dumbasses who need to be told not to jump motorcycles for the Quesalupa or Ford unveiling a disastrous looking Mustang design, the latest batch of tourney commercials annoys Schu greatly.
Maci, Joe, Sarah, and Truman discuss Taco Bell's new quesalupa and talk about weird news from around the world including a Florida man leaving his boat in the middle of the highway, another Florida man who watched Avengers: Endgame a few times, a cat living a double life, and a frog who is the new caturbury easter bunny.
In this episode, Michael Jones and Jordan Cwierz eat and review Taco Bell Quesalupa so you know if it's worth eating. They also talk about this being their first return restaurant, the Mir space station, pulling apart your food, and moreSponsored by Honey (http://joinhoney.com/facejam) and Upstart (http://upstart.com/facejam)
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Welcome to Xbox On, a podcast with one host, about one console, Xbox. I am said host, Jesse DeRosa and on today's episode we'll be talking about the latest Xbox news for the week of March 25, 2021 including, Microsoft is rumored to be in talks to acquire Discord, the Xbox Live moniker is being retired, I had the Quesalupa this past week, and more. New episodes every Thursday!
On the March 24, 2021 episode of /Film Daily, /Film editor-in-chief Peter Sciretta is joined by /Film managing editor Jacob Hall, weekend editor Brad Oman, senior writer Ben Pearson, and writers Hoai-Tran Bui and Chris Evangelista to discuss what they’ve been up to at the Water Cooler. At The Water Cooler: What we’ve been Doing:Peter went to Disney California Adventure for the Taste of Disney. Jacob attended the online SXSW. Brad and his family had the memorial service for his Dad.Memorial Fund for The Family of Glenn Oman, organized by Pat Rhew Ben got the first dose of the vaccine. What we’ve been Reading:Jacob is reading The Butchering Art and Leonardy Nimoy’s I Am Spock. He’s also bingeing the podcast Dead Eyes. Chris read Volker Ullrich’s two volume biography of Hitler, and also Stephen King’s Later. What we’ve been Watching:Jacob and HT watched Zack Snyder’s Justice League. Chris and Ben watched Nobody. Peter and Brad both saw Disney+’s The Mighty Ducks: Game Changers, although Peter only saw the first episode. Jacob and Chris watched Sasquatch. Peter watched The Last Blockbuster on Netflix. Jacob watched Made for Love, Them, Confronting a Serial Killer, Night Stalker, Murder Among the Mormons, and Good Burger. Chris watched Aquaman, In the Mood For Love, and Stanley Tucci: Searching for Italy. Brad watched the rest of Ted Lasso. Hoai-Tran watched Bombay Rose, finally caught up with The Crown. Ben watched Godzilla vs. Kong, Guess Who’s Coming to Dinner, Waffles + Mochi, and The Exterminating Angel. What we’ve been Eating:Brad tried new Chili Cheese Nacho Doritos 3D, delicious Easter candy from Aldi’s, and is happy the Quesalupa is back at Taco Bell. All the other stuff you need to know: You can find more about all the stories we mentioned on today’s show at slashfilm.com, and linked inside the show notes. /Film Daily is published every weekday, bringing you the most exciting news from the world of movies and television as well as deeper dives into the great features from slashfilm.com. You can subscribe to /Film Daily on Apple Podcasts, Google Podcasts, Overcast, Spotify and all the popular podcast apps (RSS). Send your feedback, questions, comments and concerns to us at peter@slashfilm.com. Please leave your name and general geographic location in case we mention the e-mail on the air. Please rate and review the podcast on Apple Podcasts, tell your friends and spread the word! Thanks to Sam Hume for our logo.
The mouth-potato told us true. Potatoes are indeed… back. Plus the enhanced Quesalupa. Can you believe it… Taco Bell is…
In this episode, Johnny and Parker review the returning Quesalupa from Taco Bell! In the Quick Bite Segment, Johnny talks about another Taco Bell menu item, and Parker reviews some Safe + Fair Popcorn! Also, what do candles have to do with Fast Food?? Stay till the end to find out!Safe + Fair:http://i.refs.cc/FYkRzFJ4?smile_ref=eyJzbWlsZV9zb3VyY2UiOiJzbWlsZV91aSIsInNtaWxlX21lZGl1bSI6IiIsInNtaWxlX2NhbXBhaWduIjoicmVmZXJyYWxfcHJvZ3JhbSIsInNtaWxlX2N1c3RvbWVyX2lkIjo0ODQ5ODUxNDB9 Youtube:https://www.youtube.com/channel/UCZmRsOON0k9n2VBMDR7T18wQuesalupa Image:https://www.google.com/search?q=quesalupa+image&sxsrf=ALeKk00O0mXdxHElk-ErvovhB9CiPW_99w:1616419349980&source=lnms&tbm=isch&sa=X&ved=2ahUKEwim-Kap_8PvAhXmB50JHWNkA2sQ_AUoAXoECAEQAw&biw=1440&bih=764#imgrc=LsS3etCXp-bvzM
We talk about the new STIMMY package, NFL free agency, the host throws out a questionable fast food hot take, and we ramble for about two hours.
In the second episode of Quick Fix, EJ and Gray review the Potato Taco and the Quesalupa from Taco Bell.
In this episode I (@JustSkiff) and Winston Hodges (@WinstonHComedy) talk about a lovely meal we had at Taco Bell. We're now roommates, which allowed us to record this as safely as any other time we've hung out. Most importantly, I discuss the Quesalupa, which I believe put into motion the energy the universe needed to bring it back.
I'm back... and I'm here to confess that I am in the same category of 40% of Americans: I've gained weight during the pandemic. We've got a great look at a survey from the American Psychological Association. We also celebrate (?) the one-year anniversary of The Great Toilet Paper Shortage of 2020, the return of the Quesalupa, Key Lime Pie Kit Kats and we are all getting money!!!
Such a long POD…but there was SO MUCH to discuss about Tenet! Hope you enjoy our review of the newest Christopher Nolan thriller. We also discuss news topics about Season 2 of The Mandalorian, Supermarket Sweep and a huge return of one of our FAVORITE Taco Bell menu items! Further episode breakdown:2:12 – The Mandalorian Season 2 Release Date4:40 – Return of Supermarket Sweep7:50 – Quesalupa Coming Back to Taco Bell!9:50 – Tenet Review Follow us on Twitter @RoyalGeekPod Got thoughts or feedback? Email us at royalgeekpodcast@gmail.com Shout out to Loxbeats for the sick tune! Finally by Loxbeats https://soundcloud.com/loxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download: http://bit.ly/FinallyLoxbeatsMusic promoted by Audio Library https://youtu.be/fGquX0Te1Yo
This is kinda an awkward puberty episode for the show because we've moved toward recording remotely from our own houses. As a result, we have to learn how to do this all over again. There's certainly a learning curve but we're here for it. Today we're talking about one of the greatest bands of all time, and one of the greatest restaurants of all time. Do you have what it takes to tell the difference between Frank Sinatra and Nickelback? Who would win in a fight? All that and more.
Want to know what this weeks show is about? You will just have to listen!
gabrus is joined by his two favorite gluttonous monsters for round 2 of Talk O Bell. A review of the QUESALUPA. Pre-apologize for all of you having to listen to the chewing. You're welcome to all those that were inspired by this episode and ran to the border. Brought to you by squarespace
The crew has all the details you'll ever need about the Quesalupa. David bends the calendar to his will for a pitch and shows up late for the apeisode. Nick is super judgmental about a certain robotic movie franchise. Tim pitches a two-faced tale and his fear of babies and lords combine.
Oh man! It’s Friday! Which means a new very sleep deprived episode (www.twitter.com/snswithjkj)! We answer your #DearJenna questions including Jenna’s (www.twitter.com/jennakimjones) no good very bad ice cream eating habits and #AL (www.twitter.com/allanmoss) brings us Allan’s Ideas with all new exciting criminal behavior. Thanks for all your support! If you’re willing, please leave us a 5-star comment on iTunes and if you’re shopping on Amazon click through the Amazon banner at www.jennakimjones.com/support. We love you all! Photo Credit: Brad Demers (@bdemers76) Music: Graham Knox Frazier (http://www.grahamknoxfrazier.com)
In this episode, we have conversations about Carrot Cake Hershey's Kisses, Root Beer Pop-Tarts, non-dairy Ben & Jerry's, and a few other new products. Also, Ryan and Marvo share their thoughts about Taco Bell's much-hyped Quesalupa and we go on short tangents about Milky Way vs. Snickers and collecting packaging. Thanks for listening! Links to products and reviews we mention in the show can be found below (if your podcast app allows it) or at www.thenoshshow.com/72/. Follow Up Ryan's Quesalupa review The Impulsive Buy's Quesalupa review Nosh or Not Hershey's Carrot Cake Kisses Hostess Brownies made with Milky Way Ben & Jerry's Non-Dairy Frozen Desserts 1893 McDonald's Next Root Beer and Orange Soda Pop-Tarts Nosh or Not of the Week Maple Bacon Pop-Tarts Ben & Jerry's Cake My Day Talenti Peanut Butter Pretzel Gelato
We're back after a short hiatus due to equipment malfunctions. This weeks topics: Quesalupa, Anal, the 18 year old doctor and Fast and Furious.
This week Kyle and Matthew sit down with the totally tubular Tom Sibley (of the "We Watch Wrestling" podcast) to discuss Skateboarding (and since they're recording during the Super Bowl, the Super Bowl half time show as well). Tom reminiscences about his youth as a chubby skateboarder pushing mongo style and hanging out at Tara Reid's house, Burnside reminisces about doing headstands in Ohio, Kyle reminisces about being too awkward and tall to skateboard, and Natalie has asthma. Stay tuned to the very end to hear a special review of Taco Bell's new Quesalupa from Becky Joiner! Weekly Rads: We play Superfight! Also, come to Retro Rad hosted by Kyle Clark and Caitlin Durante at the NerdMelt Showroom March 11th at 9pm! Raddendums: Polyphonic Spree, street skating vs. vert skating, pushing mongo vs. pushing regular, Gleaming the Cube: A Brother's Justice, Rodney Mullen, Andrew Reynolds, Kenny Anderson, Bam Margera, Simon Woodstock, Heath Kirchart, Jackass, CKY2K, CKY Landslide, Leonardo DiCaprio vaping, longboarding, Ricky Allyoa, Soap shoes, Heelys, Whitmer Thomas, Clay Cassius, Death Wish, Limp Bizkit's Break Stuff, Bones Brigade, Lance Mound, The Birthday Boys' Pooljumpers, Dogtown and Z-Boys, Rolling Thunder Foundation, Girl, Leap of Faith, Spike Jones, Marc Johnson's 3-Part Fully Flared, Kenny Anderson's super long manual
Adam and Jon chat about topics ranging from Penny Dreadful, the delicious Quesalupa, Firewatch, and making gravitational waves. Einstein was right all along, he was always right... Penny dreadful,quesalupa,firewatch,super mario 3d world,the crew wild run,gravitational waves,deadpool,super mario maker,physics,billie piper
We've got some e-mail, some news, we talk about the documentaries NINE LEGENDS and The Resurrection of Jake Roberts. We try out Taco Bell's new Quesalupa just for you and review Real Rob episode 3!! BANG COUNT IT!
Hang in there! It’s a new episode after a super fun and busy weekend. JKJ (http://www.twitter.com/jennakimjones) and #AL (http://www.twitter.com/allanmoss) are pretty tired but couldn’t wait to give you the details on the #Quesalupa. Was JKJ as mad about it as most of you suspected? Plus baking tips and #TodaysWin. Check in for another episode on Friday and remember to follow us on twitter at http://www.twitter.com/snswithjkj. Thanks for all your support! Photo Credit: Brad Demers (@bdemers76) Music: Graham Knox Frazier (http://www.grahamknoxfrazier.com)