Podcast appearances and mentions of rachel hofstetter

He came to Silicon Slopes HQ in jeans and Jordan's, but Hightop's founder and CEO, Mick Hagen, is a really big deal in the world of Web3. Named as a Forbes “Champion of Crypto,” Mick and Hightop cofounder, Rachel Hofstetter, joined us on stage for Silicon Slopes Conversations Friday, November 4, 2022.

He came to Silicon Slopes HQ in jeans and Jordan's, but Hightop's founder and CEO, Mick Hagen, is a really big deal in the world of Web3. Named as a Forbes “Champion of Crypto,” Mick and Hightop cofounder, Rachel Hofstetter, joined us on stage for Silicon Slopes Conversations Friday, November 4, 2022.

Taylor Jones, Principal at Peterson Ventures discusses early-stage demand gen with Rachel Hofstetter, Chief Marketing Officer at Genesis Block and former CMO at Chatbooks, and Sterling Snow, Chief Revenue Office at Divvy.  Both Rachel and Sterling were critical to igniting top-of-funnel demand in the earliest days at both Chatbooks and Divvy, and since then they both have scaled marketing and growth organizations that attract millions of users. In our conversation, Rachel and Sterling discuss the frameworks and processes they used to identify the first successful growth channels, how they scaled their growth channels and teams, how they approach hiring and evaluating growth marketers and some of the nuances between B2B versus consumer growth marketing.The portfolio companies identified and described herein do not represent all of the portfolio companies purchased, sold or recommended for funds advised by Peterson Partners. The reader should not assume that an investment in the portfolio companies identified was or will be profitable. Any opinions, projections, forecasts and estimates contained in this production are necessarily speculative in nature, are based upon certain assumptions, and subject to change without notice. It can be expected that some or all of such assumptions will not materialize or will vary significantly from actual results. This production is not an offer to buy or sell any investments. Past performance is not indicative of future results.

To be a successful entrepreneur, you have to be adaptable. Sometimes so adaptable, that you're completely rewriting the story of your company. To give insight on how you can remain motivated through it all, we're talking with Rachel Hofstetter, CMO at Chatbooks, and investor Gavin Christensen of Kickstart (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we'll talk about: Adapting to new opportunities during career transitions Why quality over quantity is more important in a professional network The importance of storytelling in a startup How Rachel's challenge of “The Year of Hustle” boosted her career

Where do you start to build a brand? Especially when change seems like the only constant. Markets change. Customers change. Products change.  How do you constantly build and evolve your brand while maintaining consistency? Rachel Hofstetter, chief marketing officer at Chatbooks, the world’s first subscription-based photo book service, joined this episode of Brand Land to talk about maintaining brand consistency while actively working to scale the brand. What we discussed with Rachel: Start with Why: the underlying mission Product Pillars and Brand Pillars, how to align everything around them and connect. "Your Brand is What People Say About You" and how that evolves over time You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.

In today's episode, Rachel Hofstetter — Chief Marketing Officer at Chatbooks — shares her knowledge by answering questions on how to overcome obstacles with your CMO, creatives ways to elevate your client in a crowded space, and how to convey the company's website needs a revamp to your CEO. 

      Rachel Hofstetter’s parents, Chris and Dorothy Quick are living with dementia. Before they moved into the same long term care home at different times, Rachel recounts some of the challenges and transitions that they experienced. These challenges include decision-making, driving, admission into long term care and working with multiple providers. Rachel received support from a MINT Memory Clinic. Monica Wood and Cara Dowhaniuk work at the memory clinic and along with Rachel, they describe how they support families like Rachel’s and collaborate with other primary care providers.

Lessons From Food Lovers Who Turned Their Passion into a Career - and How You Can, Too. Are you obsessed with tv shows like Masterchef, Iron Chef, and Hell’s Kitchen? Do you wish you could follow in their footsteps and cook up your own food business? If you find you have a passion for food and want to create your own business out of it, you might have no idea where to start. Well, Cooking Up a Business is a guide for aspiring entrepreneurs everywhere who wish to embark on the exciting journey of becoming a professional foodie. Through stories from successful food entrepreneurs, you’ll learn about the real-world, personal experiences from nationally known companies like Popchips, Hint Water, Kopali Organics, Justin’s Nut Butters, and more. You’ll learn just what it takes to take your ideas out of the kitchen and into the ever-growing food market. As you read, you’ll discover the difficulties of selling fresh-food products, how to create buzz around your product, and why simplicity is key. *** Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries.

Rachel Hofstetter-Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career -- and How You Can, Too! This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Rachel Hofstetter. The original live interview was 11/20/15. Cooking Up a Business is an inside look at how food entrepreneurs (from Popchips and Hint Waters to Vosges Haut Chocolat and the guy who invented the Big Mac) turned their dreams into reality. A former food editor at O, the Oprah Magazine and Reader's Digest, Rachel is now founder in chief at guesterly. She also runs an online education experience, PR School, where she teachs entrepreneurs how to effectively connect with editors and press in meaningful ways. She received a degree in economics from Miami University and lives in New York City with her husband, Lorne.

Today we are here with the lovely Ashley Gartland. Ashley helps passionate creatives and driven entrepreneurs, like you, who feel like they’re drowning in to-dos and just want someone to tell them where to focus to make their business work. She teaches them how to stop overcomplicating things and instead simplify their approach so they can make more money in their business and experience more freedom in their life. If you haven’t listened to our episode with Rachel Hofstetter, way back in episode 003, do yourself a favor and listen to it BUT listen to this one first.They are both interlinked in that they talk about your approach to press but Ashley breaks it down to the before. She get’s into all the before’s and after’s of getting press for your business and she’s helping you get ready to get your business featured. Before’s and after’s of getting press for your business and she’s helping you get ready to get your business featured. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.

We're continuing our Mom 2.0 Summit series with Rachel Hofstetter, a former food editor at O, the Oprah Magazine and the author behind the best-selling book Cooking Up a Business. Rachel is the co-founder of guesterly, a software platform that enables anyone to create a custom who's who directory for events and groups and now serves as the Chief Marketing Officer for Chatbooks, the super-easy subscription photo book company.

Ever wonder how to get your business published by “O” Magazine, “Entrepreneur” or “Forbes”? Maybe you’d like to get a spot on your local new station or even The Today Show. It can get overwhelming figuring out who to reach out to, what to say and how to make the perfect pitch. Well, today on The Strategy Hour Podcast, our friend Rachel Hofstetter (a former editor of “O” and CMO of Chatbooks) walks you through the entire process. She shares her three key factors in perfecting your pitch, what to say in your emails and how to stand out from the crowd. Getting proper PR for your business can have a huge impact in your reach and credibility so making sure your efforts don’t go to waste is key. After this episode, you’ll be geared up to start reaching out to small and big name publications to get your business noticed. Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com Key Topics: Using the “give, give, get” model to get publications to say yes Exactly what to say and how to format your emails when reaching out How to find who you should be reaching out to What PR can do for a brand (and what it might not do) How to stand out from the hundreds of emails editors get every single day When to start reaching out to get your product featured on Holiday gift guides The one thing you can do to remind editors to respond to you We Mentioned: http://omagonline.com http://chatbooks.com http://twitter.com/RachelHoffy http://instagram.com/RachelHoffy1 http://doprschool.com www.trelloforbusiness.com www.Yourbizonautopilot.com

Join Meghan and Steph as they chat with Rachel Hofstetter, a PR pro with a super interesting background and tons of tips for how to make PR connections for your biz. Grab the show notes here: https://goo.gl/m8t2wq

How does a self-described “introvert” transition from someone completely behind the scenes into a “super connector” running a seven-figure business? In this episode of Deconstructing Success you’re going to get the full story and so much more... Some of the things you’ll learn in this “jam-packed with awesomeness” interview with Selena Soo are: How (and why) Selena plans out her days two months in advance… How ANYONE can connect with influencers in their industry (even if you’re shy, just starting out, have no connections, no “name” or time). Exactly how Selena did this to create her own relationships with influencers and what this has meant for her own business. The importance of not trying to hit multiple goals all at once and how to know when to “cut” sources of revenue in order to actually grow. The biggest takeaways that she has learned from Marie Forleo, Adam Grant, Ramit Sethi, Derek Halpern, Danielle LaPorte and other influencers. How she overcomes perfectionism and uses it to her advantage. Discover the books, tools, experiences and people that have had the greatest impact on her business and life. 5 Big Questions I Ask Selena in Our Interview: What were the biggest factors in going from basically NOTHING to a seven-figure business? How do you decide what you are going to work on each day? How and why did you start connecting with influential people? What’s one thing (that you have observed) that prevents people from becoming successful and living up to their potential? What’s your process for setting and achieving your goals? 5 Big Things You’ll Learn in This Episode: Why Selena plans out her days two months in advance…and how this helps keeps her focused. Selena’s step-by-step process that will help ANYONE connect with influencers in their industry (even if you’re shy, just starting out, have no connections, no “name” or time). Exactly how Selena did this (in her own life) to create her own relationships with influencers and what this has meant for her own business. The two books that have had the greatest impact on her career…and theone productivity tool she couldn’t live without. The most valuable lessons Selena learned from each of these influencers(and how she connected and grew the relationship): Adam Grant (Wharton Professor and NY Times best-selling author) Ramit Sethi (Bestselling author, featured in ABC News, CNN, and the WSJ, has taught thousands to manage their personal finances) Derek Halpern (investor & founder of Social Triggers & Zippy Courses) Danielle LaPorte (inspirational speaker, author and entrepreneur) Marie Forleo (founder of MarieTV & b-school) Lewis Howes (former pro-athlete turned life-style entrepreneur and host of one of my favorite podcasts, The School of Greatness) Rachel Hofstetter (former editor of O, Oprah’s magazine) Ryan Levesque (#1 Best-Selling author of the book “Ask”) 5 Fast Facts About Selena Soo: Selena Soo is the founder of the S2 Groupe, a business strategy + publicity company for visionary entrepreneurs, experts, and authors. Before Selena started her (now seven-figure) business in the summer of 2012, she was earning $42,000 a year living in New York City and working for a nonprofit. She believes that in order to be more successful, you don’t necessarily need more experience but rather, more courage. Selena has relationships and friendships with editors at Fortune, Forbes, Entrepreneur, O – The Oprah Magazine, Glamour, Marie Claire, Cosmopolitan, Reader’s Digest, Whole Living, Fitness, Shape, More, Seventeen, People, NBCU, and ABC News along with numerous influential bloggers in the personal and professional development space. Selena is truly international! She was born in New Zealand, grew up in Hong Kong, moved to Tacoma (Washington) to attend an all-girls boarding school in high school and then moved to New York City to attend Columbia University for undergrad (and then NYU for grad school later on). Complete Show Notes: What Selena tells people when they ask her what she does…and what it actually means :) [4:50] Learn why Selena always thought of entrepreneurs as people with a completely different personality than hers. And discover who [and what] helped her change this perception. [6:22] Selena went out from business school to work with top influencers and develop a successful seven-figure business. Get a great step-by-step guide from Selena, based on her extensive experience! And find out how (and why) she connects people together and how this has helped her in turn. [12:37] Selena’s advice on the issue of knowing that you cannot help everyone and do everything for free. Find out what questions Selena asks herself that help guide her decisions. [15:20] How Selena decides if something is going to be worth her time and money (like in case of joining a $27,000 mastermind when she was just 6 months into her business!) And how her decision to invest in a business coach and the mastermind moved her business forward to six figures…and pushed her own personal limits. [18:09] How Selena learned to see value in her work and then realized she needs to show this value to other people. [26:03] The mastermind that inspired Selena and helped her visualize her future and establish BIG goals. [27:39] Selena is an extremely detailed person and she establishes her goals looking three-five years into the future. Learn the importance of not trying to hit multiple goals all at once and how to know when to cut some sources of revenue in order to actually grow. [28:45] Selena walks us through her process of developing goals and refining plans with her team. [31:48] Find out how (and why) Selena plans her days 2 months in advance. Learn how this helps with resource planning and builds in accountability with other people and around their schedules. [36:10] Selena has a simple system of dealing with e-mail that centers around delegation. Find out how her team helps Selena with e-mails, meetings…and parties! [40:21] How “understanding the big picture” helped Selena fight her perfectionism. [43:28] Get a step-by-step process from Selena on how to connect with influencers in your field (even if you have no “name” or connections). Some of the biggest influencers in your life are people you actually already know (they are who Selena calls your “superfans”)! [45:35] Learn how to send GOOD e-mails that will make your outreach efforts much more successful. [50:38] Learn simple ways to to deepen relationships with influencers (for example at conferences or at your own events). [54:45] Find out the most valuable lessons Selena learned from each of these influencers (and how she connected and grew the relationship): Adam Grant (and Arianna Huffington + Sheryl Sandberg)  [58:21] Rachel Hofstetter (former editor of Oprah’s magazine) [1:01:22] Derek Halpern (investor & founder of Social Triggers) [1:05:35] Danielle LaPorte (inspirational speaker, author and entrepreneur) [1:07:05] Marie Forleo (founder of MarieTV & b-school) [1:07:58] Lewis Howes (former pro-athlete turned lifestyle entrepreneur and host of one of my favorite podcasts, The School of Greatness) [1:11:16] Selena explains what the most successful people she knows all have in common. [1:09:01] The one productivity tool that Selena cannot live without. [1:12:09] Find out how Selena defines success and all the different aspects it comes down to. [1:12:29] Selena shares a great guide on meeting people at events. [1:14:14] Selena shares the best advice she has ever received (from her mentor and entrepreneur Ramit Sethi). [1:15:27] Selena shares the two books that have had the greatest impact on her career and her clients. [1:16:15] Thank you SO much for listening to the Deconstructing Success show. Two quick things before you go.. Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button.   And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us! Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at http://chriswinfield.com/podcast That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!

  Many of us feel like we hit the lottery when we land our dream job. But today’s podcast guest has held a handful of dream jobs for some majorly crush-worthy companies. The last time we featured Rachel Hofstetter on I Want Her Job, her book about foodie entrepreneurs, Cooking Up A Business, was fresh off the press and stirring up quite the media buzz. She also had just launched guesterly, a memorable approach to introducing all of the special people at your special events – from weddings to bar mitzvahs – with her husband Lorne. Then last fall, guesterly was acquired by Chatbooks, makers of “super easy $8 photo books” and Rachel became vice president of marketing for the brand. This veteran food editor of O, The Oprah Magazine also found the time to share what she learned about crafting that perfect pitch while working at the publication and launched PR School, an online course, with former Leading Lady Angela Jia Kim. In episode 16 of I Want Her Job: The Podcast, Editor Polina Selyutin speaks with Rachel about pitching a business idea, managing a startup and her work/life balance philosophy. TOPICS DISCUSSED IN TODAY'S SHOW: On Testing A Business Idea: Rachel believes in starting as small as you can, because ideas shift and change so much. That Work/Life Balance:  “You can do anything for a season of life,” Rachel says. By writing from 5:30 to 7:30 a.m. every day for eight months, this mindset was the secret that helped Rachel complete her book while still holding down a full-time job. #HashtagInspo: Rachel coined 2015 her #YearOfHustle, and used that mentality to push herself – fully knowing that she was going to work harder than she ever worked before. Her other motivation tip? This defined time period helped give her the motivation to keep going. Discover Utah: Her 2015 hashtag was so motivating that she decided to make 2016 the #YearOfUtah, which she says for her is all about loving the awesome thing about where you are. (Rachel is Utah-based these days.) She says she sees moving to another city as an opportunity to “game another world.” New York State Of Mind: Rachel’s move to New York City at age 21 had a life-changing impact. Being surrounded by the doers and creators striving to make something and find out who they wanted to be made her who she is today. She advises moving somewhere when you’re young and don’t know anyone. “It will make you dream bigger and do more things,” she says. Give, Give, Get: Those three words will alter your whole PR strategy, says Rachel. She advises those seeking more PR to think about how you can create a win-win situation when reaching out to the media. Outlets want a great story, so think about how you can stand out in a big way. After all, she says, only a handful out of the 400 pitches she’d see in a day made the inbox cut. On Landing Your Dream Job: Create the opportunity for yourself, and “chisel” into your dream job, Rachel says. Don’t wait on others to give it to you. Eat A Frog, Sail A Ship: Here’s Rachel’s secret to time management: Do the hardest thing first. (Eat the frog.) Then, “sail a ship,” – put out new things every single day. Favorite Resources: PR School, Daily Action Planner, The Advantage by Patrick Lencioni Learn More: Connect with Rachel on Twitter and Instagram. Follow Chatbooks on Twitter and Instagram. And, find guesterly on Twitter and Instagram, too!  

With plans to become a lawyer, entrepreneur Rachel Hofstetter has taken a rather unexpected journey from a senior editor on international publications, to authoring a best-selling book, to founding her own company, and now as a VP of Marketing. Listen as

Cooking Up a Business: Lessons from Food Lovers Who Turned Their Passion into a Career  -- and How You Can, Too by Rachel Hofstetter This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Rachel Hofstetter. The original live interview was 11/20/15. Rachel Hofstetter is a driven connector and storyteller, and especially loves the magic of matching creative people and ideas. Her current company, guesterly, facilitates easier, more impactful connections with the right people at events. Cooking Up a Business is an inside look at how food entrepreneurs (from Popchips and Hint Waters to Vosges Haut Chocolat and the guy who invented the Big Mac) turned their dreams into reality. A former food editor at O, the Oprah Magazine and Reader's Digest, Rachel is now founder in chief at guesterly. She also runs an online education experience, PR School, where she teachs entrepreneurs how to effectively connect with editors and press in meaningful ways.  She received a degree in economics from Miami University and lives in New York City with her husband, Lorne. Her websites are http://www.rachelhofstetter.com/  and http://cookingupabusiness.com/ To order the book click HERE For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

Author, PR expert and entrepreneur, Rachel Hofstetter joins Dane to talk about developing successful marketing relationships by connecting people and ideas through story. Some of the topics covered: What is story and how do you use it to market your business. What is PR. The “Give. Give. Get” mentality and the significant impact it can make in your business. Rachel Hofstetter For years, Rachel Hofstetter was paid to eat and drink as the food editor at O, the Oprah Magazine. But besides the copious amounts of chocolate and cheese, her favorite part of the job was talking with up-and-coming food entrepreneurs. Their stories led to her best-selling book Cooking Up a Business (Penguin), an insider guide to the world of food startups. As she wrote the book, Rachel picked up the entrepreneurial itch (it’s contagious!), and took the opportunity to focus on her true passion: connecting people in unique and creative ways. She’s now the co-founder of guesterly, a software platform that enables anyone to create a custom who s who guide for events and groups, and PR School, which helps makers and creators get the word out about their brands and connect directly with editors and writers. Episode Sponsor: GO: The Converge Summit is a gathering of creatives who want to take what they make to market and maximize their market. Come be a part of this year’s event in beautiful Newport Beach, CA. Fastermind Coaching. Affordable coaching for the creative, independent entrepreneur. GoBe Collective brings inspiration, training and accountability to creative entrepreneurs serious about thriving in business. Links Mentioned on the Show Follow Rachel @rachelhoffy on Twitter and on Instagram PR School guesterly Thanks to Triple Scoop Music for providing the music for today’s show and thanks to our wonderful audio producer Anna Queza of AQreative. The post Ep. 053 Developing Successful Marketing Relationships with Rachel Hofstetter appeared first on Fastermind.co.

As Founder and Chief Love Officer at Love Grown Foods, Maddy D’Amato not only spreads the LOVE far and wide, but also oversees many essential areas of the business. From managing domestic and international sales strategy, to overseeing packaging design, each day in Maddy’s life is different from the last. But one thing remains constant – her passion and enthusiasm for people and for Love Grown Foods is unyielding.  It was this enthusiasm that propelled Love Grown Foods to break into one of the most competitive and saturated categories in the grocery store: cereal. In five years, Love Grown Foods’ distribution has gone from one store in Colorado to over 7,500+ stores throughout the US and Canada. Love Grown Foods is a Denver-based, natural food company on a mission to create healthy, delicious, and affordable products, while educating kids on the importance of fueling their bodies right.     On Today's show Maddy will share: - What are your top 3 business tips for aspiring entrepreneurs Be passionate. Be persistent. Be fearless. - What has been your biggest business mistake Not hiring the right CPA off the bat. As a small company, every dollar is so hard to spend, but there are two areas you must spend money on in the beginning and it is on the right accounting firm and right legal team. - What do you think is the difference between people who talk about starting businesses and those who actually do it The fear factor. Being fearless enough to know you will make mistakes …and that you won’t sleep a lot… and that you might fail. - What has been greatest business decision you made that changed everything for the better From the very beginning we packaged our products in professional bags with barcodes and nutritional labels. It cost more and took time (we hand labeled clear bags front and back with large stickers), but that initial first impression is so profound and imperative for long-term success. - Best book for the entrepreneurial mindset Cooking Up a Business by Rachel Hofstetter. No matter what industry you are in, this book takes you through the trials and tribulations of founders who have not only overcome huge challenges, but who have also created incredible business and brands. It is a quick, easy, and enjoyable read that is bound to inspire! - Plus much more...

Jennifer has 21 years of decorated experience leveraging the power of strategic design. Most recently leading design as Global Brand Design Director for leading Brands at Kimberly Clark. Jennifer’s unique visionary leadership enabled her brands to engage and penetrate meaningful connections with consumers by utilizing design as a business tool and leveraging global synergies while learning from regional (local) markets. Jennifer now uses her global experience to look through the lens as Co-founder of FlapJacked Protein Pancakes, where her acute sensitivity to consumers needs and desires drive the opportunity for her daily breakfast passion. Career Highlights: Jennifer has spoken in industries top design conferences; named an inventor on over a dozen patents; named "Brand Inventor of the Year, 2011" by Brand Packaging Magazine; earned Global Pentawards; earned several Effie’s in Advertising; has been recognized and published in CA, Print, HOW, GDUSA, Advertising Age, and many other publications.  On Today’s show Heath will share: - What’s Your Personal Mission Statement Live life to the fullest. In areas where I can’t, I choose to live and love life vicariously through those who can. - Biggest Business Mistake Getting too excited too quickly and not being patient enough.  We have made a few rash decisions early and locked ourselves into exclusive situations that weren’t ideal. Sales take time and the promise isn’t alive until the PO comes through. We have learned to be more patient. - How Do You Handle Business Stress and Uncertainty I worry just as much as the next person, but the key for me is not letting business stress mix into my personal life. Half of my career has been spent working for myself, so I’ve learned over time how to keep work separate from personal.  Being married to my business partner makes it tough, but we try not to talk business past 8:00 p.m, otherwise our minds work all night long. We all need to take a break. I release my stress through physical activity… I run. - Greatest Business Decision That Changed Everything The best decision so far has been to keep complete ownership of our company and bootstrap as long as possible. Having full ownership of our company, not having to answer to investors or other partners makes decision-making easy. We have two distinct target markets and channels with a lot of opportunity to grow prior to considering a trade of shares for services or cash. - Best Book For The Entrepreneurial Mindset My most recent read is “Cooking up a Business” Lessons from Food Lovers Who Turned their Passion into a Career – and How You Can, Too. by Rachel Hofstetter.  This is perfect for our situation not only because it’s about food companies, but it’s about local companies and people that we have personally met.  It’s a great read on real stories in the industry.  What better way to learn than from relevant examples! - Plus much more...

Rachel Hofstetter is the author of “Cooking Up a Business” (Penguin, 2013). She was so inspired by the entrepreneurs she wrote about that she left her food editor career to launch guesterly, a software platform that enables anyone to create a playbill for life’s special events. Today, you can find her sharing guesterly with the world by day — and recipe testing at night! On Today’s show Rachel will share: - What are your top 3 business tips for aspiring entrepreneurs? Pick something that makes your life easy as it grows (ie, non-perishable granola instead of pesto) Test, test, test your product with real users and customers Bring your enthusiasm! - What has been your biggest business mistake? Not going on a vacation before we started!! But seriously, nothing feels like a mistake. There are learning opportunities, but we’re grateful for the aha moments they provide, and then we move on. Starting a business is about learning constantly. - What do you think is the difference between people who talk about starting businesses and those who actually do it? As I traveled the country on my book tour, this was actually the #1 thing I heard… “For years I’ve wanted to start X, Y, Z!” Maybe it’s a business, maybe it’s writing a book. But it’s always hypothetical. I always say “Start this weekend then!” But people always have something planned this weekend, and then it’s the holidays, and then something comes up… just get started. When I had the idea to turn an article I wrote at O, the Oprah magazine into a book, I set aside the next two weekends and wrote my proposal. When we decided to start our company guesterly, I reached out to friends and family that day to ask for designer recommendations. Just get started! - What has been greatest business decision you made that changed everything for the better? I saw this story many times in my book, and it’s something I repeated myself: go into business with a partner you really truly trust and get along with. For me, that’s my husband Lorne, but it can be a best friend, boyfriend or girlfriend, etc. Having a very strong relationship makes everything easier. - Best book for the entrepreneurial mindset? I am loving The One Thing by Gary Keller—and of course, if you’re searching for inspiration I have to recommend Cooking Up a Business! It’s a fun, fast read that will get you itching to start your own business.  

Join Scott Cluthe's NEWSLETTER HERE  Join Scott Cluthe on FACEBOOK HERE  Scott Cluthe interviews 2 of the Leading Experts on Business Startups & Goals as we enter 2014. Pamala Slim, auhtor of Body of Work & Rachel Hofstetter, author of Cooking Up a Business.  Pamela Slim is an award-winning author, speaker and leader in the new world of work. She spent the first 10 years ..as a consultant to large corporations such as Hewlett-Packard, Charles Schwab and Cisco Systems... In 2005, she started the Escape from Cubicle Nation blog, which is now one of the top career and business sites on the web. .Slim is frequently quoted as a business expert in press such as The New York Times, The Wall Street Journal, BusinessWeek, Forbes, Entrepreneur & more.  About Rachel Hofstetter-You might call me a food entrepreneur groupie. ...my job as a food editor at places like O, the Oprah Magazine and Reader’s Digest took me to food trade shows, launch parties..with food entrepreneurs..whose stories inspired this book !"  A former food editor at O, the Oprah Magazine and Reader’s Digest, Rachel Hofstetter is now the founder-in-chief at  quarterly. www.rachelhofstetter.com