Podcasts about nbcu

With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU's multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail Online

Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail OnlineBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail Online

Just two deals and Sundance is almost over? Ouch. Richard Rushfield, on the ground at the fest, gives his report on indie malaise and how to fix it. Plus: Sean McNulty, Elaine Low and Richard on Peacock and NBCU's troubling Q4, and Netflix's showy 2025 slate, while Natalie Jarvey, author of the new Like & Subscribe newsletter, on why Hollywood absolutely should “work with” the creators upending entertainment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps. On The Menu: 1. Using data-driven insights for content and audience decisions. 2. Adapting content to regional audience preferences for higher success. 3. Innovative ad formats attract smaller advertisers. 4. Integration with existing broadcaster models for sustainable growth. 5. Optimizing workflows with technology, processes, and collaboration. 6. Reintroducing older content to new audiences at lower costs. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Happy Thanksgiving from the Sports Media Podcast. In this season of thanks, co-hosts Austin Karp and Mollie Cahillane revisit two of the most insightful panels from the SBJ Media Innovators conference. First, we hear from NBC Sports President Rick Cordella in a discussion with SBJ's Abe Madkour about the recently announced NBCU spinout. Later in the show,  we listen in on Karp's conversation with Prime Video Head of U.S. Sports Programming Jeff Kaiser about the direction his organization is headed with a new NBA rights package.

Episode 114: This week, we detail all the misinformation after Netflix's live boxing event, the danger of not checking sources, and who you trust for news. We discuss the current state of Netflix's business and how the company is playing the long game - chess over checkers. We also highlight the latest content news from JioCinema, MLB, Sling TV, Disney, Amazon, NBA and Hulu. Finally, we focus on the latest broadcast TV news, which includes Comcast's decision to spin out its NBCU cable assets and DirecTV abandoning its acquisition of Dish assets.Podcast produced by Security Halt Media

NBC IS INTERESTED IN SHEDDING THEIR CABLE NETS.  OR ARE THEY? (4:16)ROCKIN' DENVER WITH AI!  AUDACY IS ALL IN WITH AI.  WHAT DO WE THINK (7:45)IT MAY BE THE BEST TIME TO BUY A RADIO STATION! (15:38)Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management.  Two media execs, Jackson Weaver and Keith Samuels do this each Wednesday.  Produced by InTown Media we welcome comments at jackson@intownmedia.com  Website www.intownmedia.comMedia Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo. Comments are always welcome at jackson@intownmedia.com Thanks for listening!

Bob Bonniol is an Emmy Award winning Director, Production Designer, andProducer. He is known for his implementation of extensive media andinteractive features in his productions and installations. His practice spans the worlds of theater, broadcast, opera, installations, and architecture. In 2023, he has widely deployed new interactive technology and AI to elevate live concert production, with tour designs for Billy Joel, Blake Shelton, Megan Thee Stallion, and the One Night Houston Festival. In the course of his career he has worked from Broadway to Beijing, helpingclients like Disney, NBCU, ABC, Live Nation, AEG, Marvel Studios, and Lucas' film gathers and dazzles audiences of millions. We had the pleasure of Bob being on the show in February of 2023, you can check out episode #183 on our website www.geezersofgear.com Please welcome Bob back to the Podcast. This Episode is brought to you by Elation and Main Light

Bloomberg Screentime interviews highlighted Amazon's dominance in streaming distribution, while Comcast seemed indifferent to cable TV despite NBCU's reliance on it.

On the first Sunday of each month, Wrestlenomics Radio is free for everyone. Wrestlenomics Radio is available every week exclusively for subscribers at patreon.com/wrestlenomics.AEW and Warner Bros. Discovery announced a renewal of Dynamite and Collision for TBS and TNT in a deal that will also broadcast the program live in homes without cable through the Max streaming service.VIDEO VERSION: https://www.youtube.com/live/rzwRVLeybycThe latest news in pro wrestling business, with Brandon Thurston. -AEW and WBD announce media deal renewal-NXT debuts on CW, with the network's highest P18-49 of 2024-State of AEW, WWE TV ratings, attendance as Q3 ends-What WBD & AEW announced, what we still don't know-Why household reach is an important focus of the dealYour questions, including:-The future of TV ratings reporting-Overruns' effect on TV ratings-Will AEW become profitable?-If Smackdown goes to 3 hours, why didn't NBCU just renew Raw?======Music credit: “Sports FM” by Shane Ivers: https://www.silvermansound.com======

Matt Strauss is the Chairman of Direct-to-Consumer at NBC Universal. That's a big fancy title that means he's not only in charge of Peacock but also every other streaming video offering the company has worldwide. So you can bet Matt and I got into what that structure even looks like, and how it all operates under the overall ownership of Comcast, which is in the middle of its own massive transition as its traditional cable TV business continues to fade. There's a lot in this one – tech, media, sports, and culture, all at once. It's quite a ride. Links:  Comcast's new DVR ditches the hard drive, stores your recordings in the cloud (The Verge, 2013) Comcast and Charter Lost Another 269,000 Broadband Customers Last Quarter (The Motley Fool) It's official, people aren't watching TV as much as they used to (The Verge) The future of TV is up in the air (The Verge) Peacock Quarterly Loss Narrows to $348M as Subscribers Drop to 33M (THR) OTA and free online video drives higher US TV-video viewing hours (S&P Global) Streaming was part of the future — now it's the only future (The Verge) US pay-TV losses reach a nadir (Light Reading) The 2024 Olympics were a big win for TV of all kinds (The Verge) Court blocks Disney-Fox-WBD sports streaming bundle (The Verge) An AI version of Al Michaels will deliver Olympic recaps on Peacock  (The Verge) Transcript:  Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of advertising and partnerships, on this week's episode of AdExchanger Talks.

This is part 2 of a two-parter!The NBCU synergy machine whirs to life on Real Housewives of Orange County as the cast participates in a lowrent version of The Traitors, with Teddi Mellencamp subbing in for Alan Cumming! Who will survive? And will be face MURDERRRR? Watch this recap as a video and get our Secret Lives of Mormon Wives bonus at Patreon.com/watchwhatcrappensSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we discuss the latest temporary injunction against Venu Sports and what it may mean for Disney, FOX, WBD and Fubo. We also cover the latest pricing increase from YouTube's NFL Sunday Ticket and new Sling TV and Verizon bundling options. We detail the layoffs at Paramount and the closing of Paramount Television Studios and how many in the media continue defining the "success" of streaming services while neglecting their financials. Finally, we highlight some Olympic viewing numbers across NBCU digital platforms and Disney's new hire for their chief product and technology officer for entertainment and ESPN.Podcast produced by Security Halt Media

Jon Kelly and Peter Hamby are reunited to discuss the media industry's hot button issues: DNC speaker slot politics, the dark side of NBCU's Olympics narrative, and Conde Nast's new c-suite member. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Episode 419 of the Sports Media Podcast with Richard Deitsch features Molly Solomon, the executive producer & president of NBC Olympics production. In this podcast we discuss what worked for the Paris Olympics from NBCU's perspective; the viewership for the Paris Olympics; the decision to go heavy on celebrity when it came to on-air staffing; her behind the scenes with Snoop Dogg; the gymnastics, swimming and track coverage; why Peacock's Gold Zone was a hit; the prospects of a Bob Costas and Al Michaels Olympic return; the debut of Dwyane Wade an analyst; being the first woman executive producer of the Olympics and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Episode 418 of the Sports Media Podcast with Richard Deitsch features a roundtable discussion with Austin Karp, managing editor/newsletters for Sports Business Journal and A.J. Perez, a senior reporter for Front Office Sports. In this podcast we discuss the viewership for the Paris Olympics; what has worked with NBCU's coverage and what hasn't; Charles Barkley staying with WBD and the WSJ saying the company is exploring for Barkley a show that would allow him to talk about other sports that TNT and its sister channels carry, including hockey, college football and basketball, and Major League Baseball; where WBD is right now; the prospects of Venu this fall and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Early returns show Olympics viewership is up 75% from 2021. NBCU's streaming coverage is solid, especially its management of highlight clips on Peacock and YouTube.

John Ourand joins Peter Hamby to unpack how the Olympics have been a bonanza for NBCUniversal, leading to a massive ratings and revenue boost for its Peacock streamer. Then they dig into WBD's lawsuit against the NBA, and how it might affect David Zaslav's future negotiations with cable providers. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Barrie Kelly is Vice President of International Format Production and Development at NBCUniversal. As well as making format sales and co-development deals across the world, Barrie looks after the production of major formats including Top Chef, Real Housewives, Saturday Night Live and Hollywood Game Night. Justin and David discussing the small things that formats get wrong, and something else... oh, yes, timing, and why it takes so long for TV shows to be made. Plus a very tricky edition of Four Minute Format.Support this show http://supporter.acast.com/tv-show-podcast. Hosted on Acast. See acast.com/privacy for more information.

The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/Follow Amazon on Linkedin : https://www.linkedin.com/company/amazon/Follow Amazon online : https://www.amazon.com/Here's what we asked Jay :Jay, you come with a solid media background that includes NBCU & spotify before Amazon. What have you learned over the years in this space and what advice would you give an earlier you to navigate this?What is your role at amazon as a VP of product & tech and how does it intersect with AI?AI - buzzword to many, reality to amazon for a long time. How has AI developed over the years in the industry and where is AI today?AI and Amazon. I have to imagine the UX is directly delivering through AI. Can you share where Amazon is on this journey?Core customer obsession has always been at the heart of Amazon. How do you connect AI and customer obsession for Amazon?You have so many brands on the seller platform. Not all of them are equally built for resources. How are you helping them in their journey of content and scale with AI?Lets talk Amazon ads and helping even larger brands scale there. The sheer volume of content needed between native and standard ads is different. Are you using AI to help brand creators scale easily? Does an aura of test and learn quickly get born now?What tech trends are you following these days? What matters? What would you coach us to follow?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode of BCP, Mesh and Paul discuss Deadpool & Wolverine's opening and box office estimates. They then cover Emmy nominations and their favorite picks to win. Next, they examine the upcoming Olympics, focusing on NBCU's viewership and ad revenue expectations. Finally, Paul updates on the Young Thug trial, explaining why another judge has left the case. Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Media talked to Sportico sports media reporter Anthony Crupi about why on demand streaming on Peacock plus old fashioned prime time might work for the Paris Games. Plus his thoughts on NBA rights, the rise of women's sports, and MLB marketing stumbles. Takeaways• The Olympics may not achieve the same live audience numbers as in the past, but NBC could still generate decent ratings by combining live coverage with prime time programming.• Younger generations consume media in shorter, fragmented formats, which may impact their interest in watching live sports events in their entirety.• The lack of a 'big bad' or a unifying narrative in the Olympics, along with societal and political divisions, may affect viewership.• Co-viewing with family members remains a strong factor in sports viewership, but the trend of individualized screen consumption is prevalent among younger audiences.• Traditional media companies are facing challenges in competing for media rights, especially with the rise of streaming platforms and non-traditional advertisers.• The NBA's decision to divide its media rights among multiple players reflects the changing landscape of media consumption and the value of broadcast reach. Networks face obstacles in terms of legal limitations and financial sustainability.• There is a demand for women's sports, but the limited inventory poses a challenge.• Broadcast television is declining, and younger generations have different viewing preferences.• Baseball struggles with marketing and attracting younger audiences.• The media industry is constantly evolving, and there are challenges in balancing content and revenue. Guest: Anthony CrupiHost: Mike ShieldsSponsored by: AcastProduced by: Fresh Take

Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damien Fowler.[00:00:01] Ilyse: And I'm Ilyse Liffreing.[00:00:02] Damian: And welcome to this edition of The Current Podcast.[00:00:05] Ilyse: This week we're delighted to speak with Mark Fra, the CEO of Foxtail Media.[00:00:10] Damian: Foxtel Media is the advertising arm of the Foxtel Group, one of Australia's leading media companies, with more than 4. 7 million subscribers.[00:00:19] Ilyse: Like many legacy broadcasters, over the last decade, Foxtel has reinvented itself for the Netflix era, building on its pay TV subscription model by adding in streaming platforms such as Binge and Kayo. It supports streaming services.[00:00:35] Damian: And last year, Foxtel introduced an ad tier on the service, following in the footsteps of Netflix and Disney We started by asking Mark about the state of the television advertising model in Australia this year.[00:00:46] Mark: Yeah, I mean, I think like the rest of the world, the TV market here in Australia is, going through significant change with the growth of, all of the streaming platforms with many of the, add tiers and add capabilities starting [00:01:00] to, launch in the Australian marketplace. Probably what is pretty unique, in terms of the Australian marketplace is that there's currently three major freeware broadcasters that all have their own, digital, platforms as well.[00:01:14] so they're managing transition from linear to digital themselves, but at the same time you've just got this enormous groundswell of video inventory coming from the streaming player. So we're, certainly getting towards a tipping point in the trends in the Australian TV marketplace at the moment.[00:01:31] Damian: Mark, could you just, put into perspective the growth of streaming that you've seen at Foxtel?[00:01:41] Mark: Foxtel has been on an enormous transformation for last four or five years. And if I look, probably four or five years ago, just under 10 percent of our subscribers were streaming customers. And if I look at where we are today, that number is just under [00:02:00] 70%. So a quantum growth in the type of customer we've got.[00:02:04] And critically, what that has also meant is that in the last four or five years, the Foxtel customer base Has grown pretty much close to 100 percent from where it was previously, and that's all been down to, the growth of streaming. And secondly, if I look at it from a Foxtel Media, advertising perspective.[00:02:27] And probably only three years ago that seven or eight percent of our advertising revenue came from digital. As we go into the next financial year, that number will be just under 60%. So we're the beneficiary of that change in customer base from Foxtel, from traditional broadcast TV business to one now that is, is leading and driving streaming the Australian marketplace.[00:02:51] Damian: Yeah, in terms of Foxtel, could you talk us through your relationship between, your existing linear model and [00:03:00] your launching of an ad tier on Binge?[00:03:03] Mark: Yeah. So traditionally, Foxtel has been the, major pay TV provider. In the Australian marketplace, with numerous, linear channels from sport, entertainment, news, all the typical, pay TV channels you would have, coupled with, two digital platforms, Foxtel Now, that have really been the IP services of Foxtel.[00:03:26] And then over the last four to five years, the Foxtel Group. Has launched heavily into streaming. Firstly, it launched KO, a dedicated sports streaming platform with over 40 premium sports, including both the major codes locally in Australia and a lot of the global content like Formula One, as an example.[00:03:50] About 18 months, two years after launch of KO, we then launched Binge. which is K. O. 's sister if you like, entertainment [00:04:00] platform backed by a lot of HBO, NBCU, content. So, made a significant jump, into streaming in the last three to four years. And that has allowed the Foxtel group to pretty much double its subscriber count, from being a traditional pay TV company to now one that plays heavily in streaming.[00:04:19] Damian: You know, in the streaming ecosystem, which we all know is highly competitive, right now, everyone's looking for subscribers and numbers, what's the competitive advantage that Binge brings to the table?[00:04:32] Mark: Yeah. Yeah, you're right. I mean, number one, it's enormously competitive. I think table stakes now are a premium level of content. unfortunately from the global content producers that we work with, coupled with our local content, I think we've got a significant library of content that has debt. I think if you, scratch the surface on some of the content offerings, you don't get the depth of premium content.[00:04:59] On [00:05:00] Binge, we've been very strict on running Four to five minutes of ads an hour on very tight on frequency capping just to make sure that, we give those customers that are buying into the value equation of subscription and advertising a very good customer experience, which includes both the content they're watching and also the advertising experience.[00:05:22] Ilyse: would you say Binge competes with other streamers when it comes to like content acquisition, production, and then maybe like ad experience?[00:05:33] Mark: Yeah. I think we're fortunate enough, that the way that almost the origins of the Foxtel pay TV business has given us relationships and longstanding content relationships with the likes of NBCU, Warner Brothers, Discovery, the BBC group, et cetera. So many of the big globally renowned, media businesses.[00:05:59] [00:06:00] So that has allowed us to transition a lot of that content from the traditional pay TV channels. onto an on demand platform like Binge, and then we've been a significant investor in local content. So we've been able to both produce a number of Binge originals but at the same time leverage the existing local content we've already produced across the Foxtel group. Almost, I mean, we often describe it internally as one kitchen with many restaurants. and by that, I mean by the many different points of distribution, whether that be a linear paid TV channel, or whether that be a binge, on demand platform.[00:06:45] so we talk a lot about, watchability as a term in our business and making sure that every platform that we represent, that the ad experience stacks up to be the most watchable experience for customers.[00:06:59] Ilyse: And does the [00:07:00] content you have speak to specific audiences? Or are you finding that your audience is really across the board?[00:07:11] Mark: There's no question. I think that's the beauty of the streaming platforms that various elements of kind of content bringing a very different audience. And we're in the streamer landscape, you're we're in this very much pause play mentality from a customer perspective. So if that content is so appealing for customers, they may come in.[00:07:35] And binge on that content for X amount of weeks or months and then dip back out.[00:07:40] Particularly with the under younger end of the market that come in and out and then maybe into another streaming platform where they've cited another bit of world kind of renowned content that's got heaps of social buzz with it.[00:07:52] Ilyse: Mm hmm. Yeah, right? That's what I was gonna say.[00:07:56] Damian: I think. Not to malign as a Gen X er. As [00:08:00] a millennial, I'm not[00:08:03] Ilyse: anything. Um, and so, that's interesting when you talk about, content in that way. and that has a lot to do with, viewer retention, as you mentioned. Is there anything else that, Foxtail is envisioning or, strategizing? to really hold onto those viewers or attract new ones.[00:08:25] Mark: Yeah, I mean, I, I think from our perspective, we've gotta, we've gotta continue to evolve, the customer and product experience. There is, there's not a moment to stand still in this streaming environment. whether that be improving the. The viewer quality from HD to 4K to 8K. I think customer expectations are so high.[00:08:50] And whatever we do, in terms of the content experience and the ad experience, we just got to make sure that total value equation, stacks up.[00:09:00] Ilyse: Yeah, you know, in the U. S. at least, bundling is very popular. especially if you're a major network like Disney that's bundling like three different of its like streaming services. What about when it comes to like partnerships with you guys? Are you looking into any of those types of offerings when it comes to like bundling?[00:09:22] Mark: Or, or are you looking to like partner with any network or streamer? , is kind of partnership is embedded in our model. whether that be, as I mentioned before, that the content partners, the Warner Brothers, the NBC use, of this world. So we've had a long standing relationships and partners with them moving forward and going back to the earlier points upon the value equation.[00:09:49] even in the core, Foxtel set top box business over time, we've continued to add, all of the streaming platforms to that service, whether it be Netflix, whether it be [00:10:00] Amazon, whether it be Paramount. So, customers have felt they were getting more of their content choices, more of their streaming platforms in, in one place.[00:10:10] So there's been a level of partnership with the streamers right from the outset even, with the core set, top box business, and we've carried that on, to where we are. today, in the last, few weeks we launched, Hubble, which is our, new streaming ion business. and within that, platform we've got a stack and save, opportunity for customers where.[00:10:33] to your point on bundling, the more subscriptions they have they get a bottom line discount and I think there's so many customers out there I put myself in that bracket that you sign up to numerous streaming services and half the time You don't know exactly how many you've got and how much you're paying for.[00:10:50] Um, so we've actually centralized that into One platform, one invoice, with a stack and save, kind of discount position for customers that have multiple [00:11:00] streaming options. So partnership is embedded in our model, no question.[00:11:03] Damian: Yeah, that's[00:11:04] Ilyse: easy. I wish we had that here, honestly. Because there's not one, really.[00:11:08] Damian: Yeah, right.[00:11:09] Ilyse: Kind of have to look back on everything you're charging, and that's, your card, and that's, that's[00:11:16] Mark: it doesn't take long for months to pass and realize you're still paying for Yeah,[00:11:24] Mark: In terms of like your kind of customer research or, your audience first approach, what are you hearing from your customers vis a vis, ads, the ad, not the ad experience per se, but whether, ads are a game changer for them, you know, in this era of kind of subscription fatigue and all of that.[00:11:43] Damian:  Are customers receptive to that ad load you're talking about and is that basically a selling point for Binge and your streaming channels when it comes to advertisers and attracting advertisers to those platforms?[00:11:57] Mark: in everything we do from a, [00:12:00] an advertising perspective to, respect our customers. We've got a very, customer first mentality within the Foxtel group. It's one of our, it's one of our values. And to your point, we test, the various levels. As I mentioned earlier, engagement and attention to our customers.[00:12:17] in terms of their level of response to the content and the advertising. And we kind of, we've seen their perceptions of, the binge brand hold really strong as we've added advertising to that platform. And you've got to look at the economic backdrop here. disposable incomes are under significant kind of, pressure, the hike in interest rates globally over the last.[00:12:43] 12 to 18 months have put enormous pressure on household spending. So I think the introduction of the ad tiers, not just the binge, but for a lot of the global players has been a, another, kickstart to, subscriber [00:13:00] growth levels, across the industry. And it just gives customers optionality.[00:13:06] and probably what was interesting When we added advertising to the binge platform, clearly we've done some modeling on what might be the churn levels of customer out of that tier and what might be the spin up into the next tier without advertising. And in both kind of cases, number one, the actual churn level in terms of those customers pulling out the platform was well under expectations.[00:13:39] in the zero point something kind of percent and a handful of more customers of spun up. So net, we were left with a scalable audience, even probably bigger than we actually modeled for our advertisers. So it was a really good story. So I think the research got us in the right place in terms of the ad experience we put forward.[00:14:00] Ilyse: I know we've written quite a bit about how, like, streaming is democratizing, sports in a way for, maybe perhaps, smaller brands to get in on sports, versus in a linear environment where it's, More expensive, usually. is that what you're experiencing? Is there a difference in brands wanting to advertise on linear versus streaming? Or, and how is that like playing out?[00:14:25] Mark: it's a good question. A lot of our, premium brands have transitioned into streaming at the same time to ensure they've got. Yeah. Brand presence and share a voice across both live linear and into streaming, but you're right that there's no doubt it's given opportunities for smaller brands to get on board and be involved in live sport, which historically may have been, cost prohibitive.[00:14:52] and what I would say in almost summary of that trend, we've, on our, major [00:15:00] sporting, properties here in Australia, whether that be the cricket, whether that be the AFL or the NRL, which I've already mentioned, in the last couple of years, we've had a record number of advertising partners on all of those kind of codes.[00:15:12] And that's been the blend of those big premium advertisers that have always been involved in sport, that have had the financial bandwidth to do so. Plus, A multitude of new brands that have come on, streaming. So we've got more, if you like major sports partners than you've ever had before.[00:15:30] Ilyse: I feel like it's also pretty interesting because when it comes to live sports streaming kind of offers an environment where, I don't know you can watch them at any point. For one thing, and then two, we've, at least we've written about how some more like niche sports are appearing in streaming environments, versus linear, and I'm curious what you think about that. Pickleball.[00:16:01] Mark: Great example. very timely, actually. last night I was, fortunate enough to be out with, wheelchair rugby Australia. and as an example, we brought, their content onto the KO platform, probably four years ago now. And what that has done to that code in particular, it's allowed them to grow exponentially in the number of teams that now play wheelchair rugby in the Australian marketplace, the number of participants they've got.[00:16:36] the number of females that are now playing it, and across those three or four years, the quality of that team has meant that they've been able to, they've won the World Cup, they've won the World Championships, and they're off to, the Olympics, later this year.[00:16:53] So, outside of the big ticket, sports, It's also great to show the impact you could [00:17:00] have on other sports that wouldn't be kind of, that aren't out there of competing for sports rights. It's a very different model about how you support them and their corporate growth moving forward.[00:17:12] Ilyse: know, it, it seems, even in Australia, it's a very fragmented media ecosystem. How are you thinking about measuring audiences, especially now with the rise of, alternative currencies? what's, the Aussie gold standard,[00:17:31] Mark: it's a fascinating question and I, myself and my team spend a lot of time, observing, reading, going to the U. S., the U. K. and observing the trends. And over the last probably three to four years, I mean, there has been a An explosion of alternate currencies in the U. S. when you look at the likes of, video amp and others taking the challenge to Nielsen, we observed that.[00:17:56] And whilst I don't think we're going to get to the [00:18:00] same level of different currencies in the Australian marketplace, I think you will see, publishers Probably grab the accountability of measurement themselves. moving forward. in this market, we've got, post town, which is a kind of, Nielsen supported, service and from a Fox sale perspective, we're part of that.[00:18:24] Industry standard, but we also recognize that we've got, set up box data with IP return path. We've got multiple streaming platforms. So a there's a role for us to make sure We leverage, that data probably more than we ever have. and that's not just to use it, internally in terms of retention and everything else you use your own data for.[00:18:52] But how do we actually use that for not just targeted advertising? How do we use it as a currency [00:19:00] moving forward? Because the depth of that data is so strong.[00:19:05] Now, While you were stating some of the various partnerships that you do have. And I'm just curious because it sounds like so many. how do you possibly manage all the partnerships? Especially with Foxtail's, yearly roadmap. I[00:19:24] it's a great question. I think, fortunately, a lot of, the content deals that the Foxtel business has is, Number one, they're multi year agreements, and therefore, the actual, the start and renegotiation dates, a lot of, a lot of those content deals are spread out across multiple years, so that gives us an opportunity to probably manage the heavy lifting part of those deals, which is often the renegotiation, and the work to move forward to continue a deal.[00:19:58] [00:20:00] But I think, this is not just, on the content side, this is certainly on the advertising side. One piece of feedback that we continually we get and probably more so than ever right now is the importance of senior relationships in the industry. Never have we seen probably an influx of such scale in terms of global streaming competitors coming to the market, particularly on The advertising and add to your side.[00:20:35] And one thing that I think we can, that can continue to stand the same good state is the senior level of relationships that we hold in the industry. And that's not, that's not exclusive to Australia. I think that's in any market. and that's one part that. We take very seriously in terms of how we manage, our partnerships, whether they be content or advertiser [00:21:00] related.[00:21:00] Damian: I guess we'd like to get a perspective of your, year in view. what's exciting you about the next six months?[00:21:09] Mark: I think going back to the point of kind of competition, we'll have, Amazon Prime will launch, its, advertising service, from a streaming video perspective later this year. Um, Paramount Plus have just announced the launch of their, ad tier. So there's enormous activity and interest in the category.[00:21:29] So our focus is number one, to be part of that growth curve in streaming video, if not leading in many, many areas, and probably one of the areas that I'm being truly honest, I wouldn't have forecast that it. Thank you. our involvement as a business, whether that be Foxtel Media or me personally, in audiences and in measurement, I've never been as personally involved, in that area.[00:21:59] And [00:22:00] I think there's a, there's an opportunity to get that right. and most importantly, getting that stands us in great stead for future growth. So seeing an explosion in both currencies and measurement, attention, engagement, and new metrics. So that feels like the new battleground for us moving forward and one that from a Foxtel perspective, we want to make sure that we lead.[00:22:27] Mark: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:22:33] Ilyse: The current podcast theme is by Love and Caliber. The current team includes Cat Vessey and Sydney Cairns.[00:22:39] Damian: And remember I'm Damian.[00:22:41] Ilyse: I'm Ilyse.[00:22:42] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review.[00:22:47] Also, tune in to our other podcast, The Current Report.

Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report._______To read the full stories included in this episode:Streaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazon‘We did not create another opaque walled garden': NBCU touts transparency (and sports) at upfronts:  https://www.thecurrent.com/nbcu-transparency-sports-upfrontsStreaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://bit.ly/3yvmOlm‘We did not create another opaque walled garden': NBCU touts transparency (and sports) at upfronts: https://bit.ly/44N90OSAn asteroid is about to hit upfronts: https://bit.ly/3KKlE8iTV's Upfront ad-sales talks start to heat up, with some 'rollbacks' expected: https://bit.ly/3VHrgGEGlobal ad revenue to surpass $1 trillion in 2025 as GroupM boosts 2024 forecast for U.S., China: https://bit.ly/3KKWbf4GroupM releases its this year next year 2024 midyear global advertising forecast: https://bit.ly/3yWSiki_______The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH_______Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world's most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

This week, we recap details from the ongoing Sunday Ticket trial, including the news that the NFL rejected ESPN's proposed reduced price of $70 for the entire 2023 season for Sunday Ticket, along with single-team packages. Trial evidence also showed that Fox considered Sunday Ticket an "existential threat" to its business, asking the NFL in 2021 that Sunday Ticket not be allowed to grow more than 20% of subscriptions beyond its current level. We also discuss the contents of a second letter from House Representatives to Disney, Fox, and WBD about Venu Sports' business, deeming Venu Sports' response to their first inquiry "insufficient" on collusion, privacy, and pricing concerns. In addition, we highlight Private Equity firm Clearhaven Partners' acquisition of IP video transport vendor Zixi and CTV-focused DSP Madhive's acquisition of omnichannel marketing platform Frequence. Finally, we break down all the latest content licensing deals from Netflix, WBD, Showmax, INDYCAR, Rogers, Warner Bros. Discovery and the new advertising network from Google TV.Podcast produced by Security Halt Media

Next in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up the Olympics to a whole new crop of advertisers while trying to cater to Gen Z's viewing habits. Levin also talked about TV's attribution challenge and whether this is the year of "T-Commerce." Takeaways• Brands are leaning in to tell bigger stories and are interested in surrounding content with meaningful narratives.• Strategic audiences and attribution are top of mind for advertisers, as they seek to move beyond age and gender targeting.• The Olympics on Peacock will offer new advertising opportunities, including programmatic buying and shoppable ad units.• Live sports continue to be a valuable asset for NBCU, with high viewership and co-viewing.• The TV market is evolving, and NBCU is focused on proving the value of its full portfolio and driving purchase behavior.• Attribution and measurement are key challenges, but NBCU is working on partnerships and tools to address them.• Clean rooms and programmatic buying are growing in importance, attracting both big advertisers and new brands.• Programmatic buying in live sports has seen significant growth, fueling client diversity and increasing spend. Chapters00:00 - Introduction and Upfront Season02:46 - Strategic Audiences and Attribution: Moving Beyond Age and Gender05:36 - Reimagining the Olympics on Peacock07:33 - The Value of Live Sports11:26 - Challenges and Opportunities in the TV Market15:02 - The Need for Better Attribution and Measurement25:58 - Programmatic Growth in Live Sports Guest: Alison LevinHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take

The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year's upfront presentations were already different from last year's, which took place during the actors' and writers' strikes.NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company's ad executives called out walled gardens and transparency.Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon's upfronts news._______To read the full stories included in this episode:‘We did not create another opaque walled garden': NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfrontsStreaming takes over the upfronts with Netflix's NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazonNetflix Says Ad Tier Has 40M Users, Plans to Bring Ad Tech In-House in Shift From Microsoft: https://www.hollywoodreporter.com/business/business-news/netflix-ad-tier-update-40m-users-shift-from-microsoft-1235900301/Appointment TV isn't dead. It's making a comeback on streaming platforms: https://www.thecurrent.com/appointment-tv-streaming-platforms Inside the Amazon Upfront: An A-List Gauntlet Is Thrown: https://www.hollywoodreporter.com/tv/tv-news/reese-witherspoon-legally-blonde-series-amazon-upfront-road-house-1235898610/Amazon VP Alan Moss Tells Advertisers At Tech Giant's First Upfront That Putting Ads On Prime Video “Connected The Dots Across Our Universe”:  https://deadline.com/2024/05/amazon-upfront-mike-hopkins-paul-kotas-streaming-advertising-1235915381/FOX UPFRONT—BIGGEST TAKEAWAYS FROM ITS PITCH TO ADVERTISERS: https://adage.com/article/special-report-tv-upfront/fox-upfront-super-bowl-fox-news-and-tubi-ad-tech-focus/2560281?adobe_mc=MCMID%3D89208624261719825302994803284811687283%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1715759528&CSAuthResp=1%3A%3A5845844%3A150997699%3A24%3Asuccess%3A2BCE6ADF5CE781A1B82431616F540DC8Inside the Fox Upfront: Tom Brady, the F-Word and Jamie Foxx in the Flesh: https://www.hollywoodreporter.com/tv/tv-news/tom-brady-jamie-foxx-f-word-fox-upfront-1235898098/The Current Report is our weekly news roundup of what's happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

NBCUniversal's ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm damian Fowler.[00:00:01] Ilyse: And I'm Eileen Sliffering.[00:00:02] Damian: Welcome to this edition of the Current Podcast.[00:00:05] Ilyse: This week, we're delighted to talk with Allison Levin, who joined NBCUniversal as the President of Advertising and Partnerships earlier this year.[00:00:15] Damian: Allison oversees all ad sales initiatives for NBCUniversal across national and local markets, as well as for the company's Peacock streaming service, which will be the streaming home 000 hours of Olympics coverage for the first time.[00:00:30] Ilyse: It's no doubt going to be a summer of sport for the legacy broadcaster which owns the media rights to the Olympics through 2032 and for the first time the slots on Peacock are open to programmatic buyers.[00:00:44] Damian: that's not all. Just this week, NBCUniversal returned to Radio City Music Hall in New York City for its annual Upfront presentation, celebrating the company's diverse slate of programming. We started by asking Alison about this year's [00:01:00] event.[00:01:00] Alison: Yeah, I mean, it's, this is such a, an incredible busy time of year for all of us. And it really is such a great, like forcing function to take a step back and to have these conversations with clients, both agencies and our brand partners about. What it is that they're excited for the next 12 months.[00:01:17] How do we want to partner together? And what does the future hold, right? there's so many conversations that are in quarter often, but this is the opportunity to really look ahead and talk about the future of our work together. and so I would say from the conversations we've been having, and we've been having, hundreds of conversations across clients and agencies, we're really hearing like.[00:01:36] Two big themes that are coming out. And the first is about strategic audiences. So for those of us that have been in, digital for a long time, this isn't a surprise that, you know, buying off of a more precise audience, like someone who's in market for a car or household income or leveraging. A client's first party data is just a more effective way to place [00:02:00] media than, buying adults 18 to 49.[00:02:03] Like someone had said to me once that adults 18 to 49 is a family reunion. It's not a buying And it's it stuck with me ever, since. And, We are hearing loud and clear from clients that they are really excited to move into more precise audiences, not just in streaming and across digital, but really looking at it on the linear side too, and having one buying tactic across the full portfolio.[00:02:27] And, when you think about Consumers like at the end of the day, we're all consumers. We're all viewers and viewers have a relationship with IP, not delivery mechanism, right? And so as marketers we're hearing from marketers, they want to have that same execution strategy and they really want to find their target audience.[00:02:46] Wherever they may be across a full portfolio in a more precise way. So I would say that's one key theme we're hearing a lot about. and of course that has great implications on programmatic. it has implications on our one [00:03:00] platform, total audience product, Opta, and how we, actually help leverage data to find our audience across our full portfolio. And then. Another really interesting conversation that's been coming up quite a bit. And we just were in a client meeting this morning where this was like front and center, but was how can we partner with our brands to tell stories within our stories? Right? Like, and if you just take a step back, like storytelling is, the fundamental part.[00:03:30] Of our foundation. It's how we have learned as human beings, how we've grown. It's our number one form of entertainment is being entertained by stories. And I include sports in that. Like there is a beginning, middle end of sports. And so as we talk to marketers, they really want to And work together to stand out, to tell stories within our stories.[00:03:50] Like even thinking about Jake from safe farm, that's a story, right? Like these brand, champions are storytellers too. So I'd say the combination of what we're hearing a lot in market is [00:04:00] strategic audiences. So moving to more precise audiences across linear and streaming, and then going deeper and big content moments, whether that be sports or Bravo or big live events, like Thanksgiving day parade and more.[00:04:15] Damian: That was really interesting. So it's actually getting quite granular and clients have to pay attention to what's actually happening in the programming. I'm[00:04:26] Alison: I mean, like that's really how these moments stand out is like taking IP together and helping infuse a brand into the IP.[00:04:36] Damian: going to switch a little bit, but related, but obviously it's going to be a big summer for NBCUniversal with the Paris Olympics, which, you have the media rights to in the US. And I've been hearing that you've been setting up major events like the opening ceremony, with the Paris Olympics.[00:04:51] record revenue. Maybe this is an obvious question, but why is this inventory so enticing for [00:05:00] advertisers?[00:05:01] Alison: Yeah. I'm four months into my time at NBCU and, just the, value and interest in this asset is even Stronger than I imagined truly. And I think, when you think about it, it makes complete sense of why this is so interesting for brands and so exciting for consumers.[00:05:18] But like, I think from a brand perspective, just even thinking about the state of mind that people are in when they're watching this, There, especially right now, in times when people are divided, like opportunities and places and content that bring people together that are really moments of joy and happiness and suspense.[00:05:38] so the mindset that you are reaching people in, in that moment is really just, So valuable from a marketer perspective. and then I'd say the second is just reach, like how much reach the Olympics actually drives the share of attention it drives. So from a marketer perspective, like you find this audience in this really engaged mindset in [00:06:00] moments of happiness and togetherness, we're all rooting for team USA.[00:06:04] And then it also has such incredible reach and share. Of attention during this timeframe, where everyone's talking about it, everyone's watching it. So what an opportunity from a marketer perspective to really break through. and then you add to that, like the consumer experience too. So thinking about Peacock and all we're doing on the Peacock side, on the Olympics that we're going to have thousands of hours of content.[00:06:27] All of the different games, like never before, different consumer experiences as well. And so that, that combination is just so powerful and we'reseeing such excitement from the market to surround the games and be in the games.[00:06:41] Damian: one of the great things about the Olympics is there's so many sports on offering it. people have so many different interests. And so you can go from surfing to track and field to soccer. So it's really an amazing opportunity.[00:06:54] Wanted to just also touch upon Talk about the fact that for the first time you're going [00:07:00] programmatic on your streaming service in terms of selling the inventory around the Olympics. Why is that so significant?[00:07:10] Alison: I mean, from our perspective, we believe deeply in the power of programmatic and strategic audience buying. and for brands programmatic access really democratizes access to these incredible events where Olympics is one of them, like just even taking a step back, our entire live sports inventory from the NFL to big 10 and more now programmatically Transacted and with that, the number of advertisers in 2023 actually grew 87 percent year over year and the sports revenue doubled, right?[00:07:45] So there's just incredible momentum on the number of advertisers that have access to these huge moments. Like they're huge from a reach perspective. They're huge from an attention perspective. And now we're adding Olympics to that. And so when you think about. What is the [00:08:00] television of today? what is the opportunity for today?[00:08:02] It's precise audiences. Bought in real time and measurable and the ability to optimize. Like now you can do that with Olympics and with all of live sports across Peacock, like it is amazing how much this really changed in the last few years. And so we're so excited to truly. Bring this opportunity to advertisers that historically have not been able to participate.[00:08:25] Um,[00:08:26] And we're just so excited to, to see, all the momentum and get some learnings from it as well.[00:08:32] Ilyse: Yeah, you know, we, always write about how, like, CTV, but now especially like live sports is like democratizing TV, as you say, when it comes to live sports and perhaps especially like now Olympics, are you seeing certain advertisers more interested or is interest really like spanning across sectors at this point?[00:08:54] Damian: point?[00:08:55] Alison: across. Sectors because, and I think the Olympics is a really interesting example because the point [00:09:00] that you made before, there's so many different sports to, so you might be really interested in, swimming or as a brand or rock climbing, you can be specialized, but really from a, taking a step back from a sports perspective, like it drives incredible reach.[00:09:17] And fandom, it's one of the greatest stories told, right? And there's such anticipation as you watch it and suspense. And so that's something that all brands of all different categories really have been interested in, and we've seen just an incredible momentum. And then from the consumer side, it's been tremendous, the ratings.[00:09:38] And I think one of the, the thoughts when streaming came out and we started to put live sports on Peacock was that would cannibalize ratings on linear, but we've not seen that come to life. Like in last year's rating on sports, actually on linear grew and streaming grew. So streaming is just bringing in a whole new audience of viewers that we weren't, that we weren't accessing before.[00:09:59] and so [00:10:00] it's such an opportunity from a consumer perspective. We're creating more ways for them to watch in different ways, but it's also creating and opening up a new door to advertisers that maybe have not been able to access the properties before.[00:10:13] Ilyse: It definitely seems like it's just Changing overall, evolving rather, including as what's happening with this week with upfronts. Really programmatic buys can happen at any time now and that's like altering the traditional upfront marketplace in a sense. Are you seeing this, are the upfronts basically shifting to that always on marketplace?[00:10:38] Alison: What we're seeing on our end is that there really is a finite amount of truly premium professionally produced content. and that is across the board in linear, but also in streaming. And so when you pair that with wanting to find strategic, more precise audiences, or you have a big sale coming up [00:11:00] on, weekend and you want to heavy up during that timeframe, like Locking in those audiences and reserving them is still incredibly important.[00:11:08] And so the role of the upfront and the fact that the upfront is a futures market and you lock in the inventory ahead of time is still. very important. And we're continuing to see that this year and for next year's upfront. But I think the ways that you want to place that upfront, the ways that you wantto say, I'm going to spend this amount and I want it for this audience, but what is the actual tool that you might use to run your campaign?[00:11:31] I think has changed. So if you want to run it as a PG deal through a DSP or PMP deal, that's certainly something that's. That brands have been interested in, and there's a lot of benefits to that too. So I think both things are happening where the upfront is still an important process, reserving inventory is still important, but the, underlying, tools you use to place that upfront, I think have been changing.[00:11:55] Ilyse: Now, when you first announced your Olympic programmatic effort [00:12:00] a few months ago, you stated, and I thought this was very interesting, we're taking back ownership of performance. We drive performance just as well, if not better, than your Metas and your Googles. Can you go into how investing with NBCU drives this performance for marketers?[00:12:17] Alison: Yeah, the team probably at NBCU is like, maybe you might be sick of me hearing, getting on my soapbox about this, but I just think the idea that there is, a media. Activation type called performance media drives me a little bit bonkers because it, it leads people to believe that the rest of it doesn't perform.[00:12:34] and someone had told me the other day, and I thought this was so interesting that I want, they, they said, I think that television advertising has a Branding problem, ironically. And I'm like, I actually think it does too. when you take a step back and you think about what drives performance for advertisers, what moves products off the shelf, what gets people into a dealership, what drives people to studios, it's massive [00:13:00] reach getting as many people as possible.[00:13:02] It's finding the right audience, leveraging first party data, connecting to third party data. It's tools that help you optimize to get smarter and smarter as you go. And then it's real time attribution. And when you take a step back, NBCU reaches 90 percent of us households in a given month.[00:13:22] We have massive reach. We deeply know who our consumers are. We have first party data on over 90 million households. We partner with ad tech to help with real time optimization. And we're getting smarter and going deeper on real time attribution. And so I think to me, the real, the real difference here and the one that we're really excited to work through with our clients is getting faster attribution and measurement in their hands so that they can understand performance and don't have to rely on MMM models that can take nine months to a year.[00:13:54] And it's not actually that the performance is any less than these other players. [00:14:00] It's the perception of the research and the attribution studies that they don't have as quickly as possible. Like we were just in this. Client meeting and she was telling us like all of these social platforms are all claiming incrementality on all this and yet They're not even selling as much as in aggregate They're all saying they're getting credit for right like there needs to be a reassessment of what does attribution?[00:14:23] actually mean how do you look at it holistically? And I think there's, leveraging NBCU's portfolio and understanding the power of the platform as quickly as possible is goal number one for us this year.[00:14:36] Now I know you think about the user experience a lot, on Peacock, on really all of your platforms. What about the ad experience?[00:14:48] Damian: TV[00:14:48] Ilyse: to me is, it seems to be just getting more and more personalized. Why do you think this is important to viewers? Peace.[00:14:56] Alison: Yeah, I personalization makes a better, experience for [00:15:00] consumers and it makes a better experience for brands, right? It drives performance for brands. And, I do think this is such an important element. If you think about the calculation of performance and what drives performance for an advertiser, how a consumer sees that ad, what is their mindset at, and what is the experience around seeing that ad is so So critical and I think sometimes underappreciated, for peacock, we take this so seriously.[00:15:27] Our ad load is the lowest, one of the lowest, if not the lowest of all the premium AVADS. When you are a buyer, you own the pod from a category perspective. So if you are a financial service brand, you own that pod and there's no one else that's near you for the minutes before you Between those breaks, like that is so powerful from a brand perspective and it drives results with the consumers they're trying to reach.[00:15:53] our pause ads that we run are beautiful and done creatively and it drives incredible impact for brands [00:16:00] too. And when you add that combination of, innovative ad units, a great consumer experience, we just see time and time again that it drives results. And we hear everyone's, people tell us all the time, like they are users of.[00:16:12] Peacock, but also other streaming channels and they feel the difference like, and if you feel it as a consumer, it also means that when anadvertiser shows up, you are feeling a different way about them and their products in that moment. So we just take that so seriously. And the fact matters, Peacock was built for advertisers first.[00:16:31] We didn't retrofit as in after the fact. And so it really allowed us to be really thoughtful about building both of these at the same exact time versus figuring one out and then trying to get the other one shoved in there after the fact.[00:16:44] Damian: I read that local markets have a really significant influence on audiences and that national brands can connect with audiences more effectively when they speak with a local voice. And I know that your remit is across national and local. as you oversee that, what's your observation, on that [00:17:00] point?[00:17:01] Alison: Yeah. we've been. I'd say it's really been exciting. working across the national and local teams and there's been so much momentum on the local business, around digital and our ad property called spot on. It's our offering that we have. That's basically allows you to find your audience across Peacock and other digital endpoints, in specific geos and DMAs.[00:17:25] and I think a great example of where we're going with this is the launch of spot on auto. So that product in particular actually syncs up with constellation, as a key partner there with tier three auto and let's see tier three auto in a seamless way, activate across our peacock inventory. And as you know, like there's.[00:17:46] Tremendous opportunity in that category, tremendous, growth from a digital standpoint. And so new tech products and innovations like that to go capture the tier three auto market, but also other local markets [00:18:00] has been really exciting for us. An area of opportunity. And then to your point, when you marry that with what is the, national, business doing right.[00:18:08] So the tier one and what is the impact of running tier one plus tier two auto plus tier three auto on driving people to a dealership. So we're really excited about the early findings we're seeing from spot on auto and a lot more to come there.[00:18:22] Damian: Goes back to driving performance. Thanks.[00:18:24] Alison: Exactly.[00:18:27] Ilyse: now one final question for you. As obviously we're going into this huge summer for NBCU with Olympics programmatic on Peacock. Looking into your crystal ball, what do you imagine for the future ahead of that? How can NBCU even top that?[00:18:43] Damian: didn't[00:18:44] Alison: excited for this summer and I'm so excited for Paris quite personally. Um, but I think one of the things I think that's underappreciated about NBCU, we talked about this a bit at 124, that we've been leading in television [00:19:00] and video innovation. For decades, right? The first NFL game ever aired on NBC was a hundred years ago.[00:19:07] The first viral clip ever on YouTube was SNL. The largest streaming day ever was on Peacock. And, I'm excited for us to take back that narrative a little bit in the market. We've been quietly leading an innovation for decades where you continue to do so. And we do it because brands have always been in our partners.[00:19:27] Number one for us, they're,what we think about when we wake up and we go to bed at night, like making their campaign successful. And we've been innovating to do that. And we are continuing to do that. So I just say like, just thinking about everything we've been doing on Peacock over the last, 12 months.[00:19:45] everything that we were doing on attribution and measurement, all of our work on strategic audiences and Opta, just imagine what we'll do in the next 12 months. Like we're just hitting our stride right now and there's just so much runway ahead for us. And, we've got [00:20:00] great partners that have been here testing and innovating and building alongside of us.[00:20:05] Ilyse:OUTRO[00:20:05] Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:20:11] Ilyse: The current podcast theme is by Love and Caliber. The current team includes Cat Vessey and Sydney Cairns.[00:20:17] Damian: And[00:20:17] remember I'm Damian.[00:20:19] Ilyse: I'm Elise.[00:20:20] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review.[00:20:25] Also, tune in to our other podcast, The Current Report

Paul Falcone is a bestselling author and top-rated presenter and storyteller specializing in workplace leadership development, communication, and talent management, including effective hiring, performance achievement, employee accountability, and workplace ethics. Drawing from his years of experience as head of HR for Nickelodeon, head of international HR for Paramount Pictures, and head of HR operations for NBCU's prime time and late-night lineups, Paul knows how to entertain and train meaningful concepts for quick and easy adaptation and implementation. Mentioned on the Show:101 Tough Conversations to Have With Employees (book): https://a.co/d/beQ9UghSee Paul's other books on his Amazon author page: https://www.amazon.com/stores/Paul-Falcone/author/B001JSBH5OConnect with Paul Falcone on LinkedIn: https://www.linkedin.com/in/paulfalcone1Paul's website: https://www.paulfalconehr.com/________________________Connect with O'Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/Learn more about O'Brien: https://obrienmcmahon.com/O'Brien's new book—How You Become You—is available now: https://a.co/d/22kZ0sV________________________ Timestamps:(2:24 ) - Welcoming Paul(2:56) - Can you give us the background on your career?(3:54) - What made you want to write books?(6:03) - What was your process of writing and working at the same time?(10:04) - What is it about “101 Tough Conversations” that readers resonate with(24:10) - How can leaders develop a practice of tough conversations so that people get regular feedback?(36:26) - What does it mean to be a good coach as a leader?(40:25) - How do you guide someone into a new skill they've never done before?(49:09)v- What is leadership offense?(51:21) - Where can people find you if they want to get in contact?

The Flagship returns this week with an absolutely loaded show covering wrestling topics from all across the world, including:WWE Backlash France + Press Conference Fallout: We already reviewed the Backlash France show on Instant Reaction, so this segment will focus mostly on the post-show Press Conference, Paul Levesque's question about Drew Gulak's status in the company, and the embarrassing reaction of members of the wrestling media to said question.WWE likely joining Vince and Johnny Ace in seeking arbitration: In a recent WWE court filing, the company revealed its intention to join Vince McMahon and John Laurinitis in seeking arbitration to pause the ongoing Janel Grant lawsuit.WWE re-ups with NBCU for final months of 2024: The question of where RAW will air from September to December has been answered. NBCU secured the rights to RAW for the final three months of the year at just $25M.NOAH Wrestle Magic review: NOAH put together a fun Wrestle Magic show from Sumo Hall, including a new GHC Heavyweight Champion and an amazing Guys Being Dudes Match.Dragongate Dead or Alive review: The annual Dead or Alive cage match from Dragongate happened over the weekend, we talk about the emotional match.AJPW Champion Carnival Finals set: We have our Champion Carnival finals secured; it'll be Kento Miyahara vs. Jun Saito on May 12. We catch you up on the Champion Carnival. MLW Azteca Lucha preview: Rich will be on hand live this weekend for MLW Azteca Lucha; we preview what's on the show—lots of good, but also lots of bad!Our Sponsors:* Check out eufy: us.eufy.com* Support our sponsor Arena Club! Whether you're buying, selling, trading, or displaying—Arena Club is the card-collecting platform you have to check out. Get 10% off your first purchase on Arena Club by going to http://www.arenaclub.com/vownet. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The Flagship returns this week with an absolutely loaded show covering wrestling topics from all across the world, including:WWE Backlash France + Press Conference Fallout: We already reviewed the Backlash France show on Instant Reaction, so this segment will focus mostly on the post-show Press Conference, Paul Levesque's question about Drew Gulak's status in the company, and the embarrassing reaction of members of the wrestling media to said question.WWE likely joining Vince and Johnny Ace in seeking arbitration: In a recent WWE court filing, the company revealed its intention to join Vince McMahon and John Laurinitis in seeking arbitration to pause the ongoing Janel Grant lawsuit.WWE re-ups with NBCU for final months of 2024: The question of where RAW will air from September to December has been answered. NBCU secured the rights to RAW for the final three months of the year at just $25M.NOAH Wrestle Magic review: NOAH put together a fun Wrestle Magic show from Sumo Hall, including a new GHC Heavyweight Champion and an amazing Guys Being Dudes Match.Dragongate Dead or Alive review: The annual Dead or Alive cage match from Dragongate happened over the weekend, we talk about the emotional match.AJPW Champion Carnival Finals set: We have our Champion Carnival finals secured; it'll be Kento Miyahara vs. Jun Saito on May 12. We catch you up on the Champion Carnival.MLW Azteca Lucha preview: Rich will be on hand live this weekend for MLW Azteca Lucha; we preview what's on the show—lots of good, but also lots of bad!Support this podcast at — https://redcircle.com/voices-of-wrestling-flagship/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising's traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal's chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.See omnystudio.com/listener for privacy information.

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=enLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567#tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey01:54 The Ever-Changing State of Marketing03:40 Navigating the CMO Role: Challenges and Strategies05:47 Embracing Digital Transformation in Marketing07:33 The Importance of Continuous Learning and Adaptation14:26 Tales from the CMO Crypt: Overcoming Obstacles20:44 Navigating Misinformation in Marketing20:58 The Power of Sharing Knowledge in Competitive Fields21:22 Understanding the Long-Term Value of Branding21:50 The Challenges of Marketing in Tech Companies22:15 Crisis Management and the Importance of Preparation23:03 Insights from a Marketing Career: Recognizing Red Flags26:13 Embracing Challenges and the Journey of Self-Discovery29:43 Building Community and Reimagining Business in a Changing World31:56 The Journey from CMO to Community Builder34:36 Concluding Thoughts and Practical AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Her team at NBC Universal Filmed Entertainment refers to her as an “inspiration for change”. She herself has faced prejudices throughout her life, but as a HR Professional in the entertainment industry for over 25 years, and now SVP of Human Resources, Globally, Hoai Scott, has played a key role in educating leaders in diversity and inclusion, leading with purpose and creating a culture of inclusion and belonging in the workplace. Beginning in 2018, NBCU began a partnership with the Anti-Recidivism Coalition in Los Angeles to open a door to those who were justice involved but pledged to be crime free, gang free, drug free, enrolled in a school and volunteering in their community. The fair chance hiring opportunities that Hoai and her team offer is a life changing career pathway, and one that celebrates and supports diversity, equity, and inclusion, which is at the very heart of the NBCU culture.

This special podcast takes you inside the NAB Show Streaming Summit with a preview of all the content, speakers and expert strategies you'll learn at the event. Hear what the keynote fireside chats will cover with Paramount Global, Prime Video and NBCU. We also give an overview of the new AI Demo Track and break down all the sessions tied to sports, content bundling, churn and retention, and streamlining video workflow strategies. Finally, we highlight case studies from NFL, SiriusXM, Disney+ Hotstar, and Sinclair and detail why you can't miss the day one Happy Hour event. And if you're feeling the sting of recent layoffs or seeking career growth, join me for an empowering talk on how to find a job, advance your career, set yourself up for success and stand out amongst the crowd.Podcast produced by Security Halt Media

Wall Street likes surefire bets — growth companies that deliver predictable returns for infinite quarters. But in Hollywood, “you're in the failure game,” says Richard Rushfield. Yet when the alchemy works, hits power the industry. Still studio leaders are mired in machinations to appease investors, often with disastrous results: a studio for sale (Paramount); activist investors (Disney); and open jobs at Netflix and NBCU that have almost nothing to do with creativity. Despite it all, when Sean McNulty and crew evaluate the upcoming box-office slate, they find cause for hope. After all, Ankler Rule No. 1: this is a business of hits. Transcript here. For more entertainment news, subscribe to The Ankler here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Now firmly entrenched in Americans' shopping habits, Instacart is eyeing the growing retail media space. Laura Jones, CMO of Instacart, joins The Current Podcast to share the strategy behind the company's tie-ups with Peacock and Roku and how she's reaching shoppers by framing them as the COOs of their households. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian: (00:01)I'm Damian Fowler.Ilyse: (00:02)And I'm Ilyse Liffreing AndDamian: (00:04)Welcome to this edition of the current podcast.Ilyse: (00:10)This week we're delighted to talk with Laura Jones, the chief marketing Officer of Instacart.Damian: (00:16)Laura has been on a rampage at Instacart since she left Uber and joined the company. In June, 2021, Laura launched the brand's first integrated brand campaign, built an internal creative studio and performance media function, and scaled the marketing department five times to more than 150 people. WhatIlyse: (00:35)Started as a grocery delivery service quickly boomed during the pandemic to the point where Instacart now has over 7 million monthly active orders and works with 1400 retailers growing into areas like retail media, on and off its platform.Laura: (00:55)So Instacart started just over a decade ago and started out as a grocery delivery company. And then when you fast forward to today, the business looks a lot different, the world has changed a lot, there's been a global pandemic and we've come out the other side and Instacart has really evolved over the course of this journey. So we've transformed from being just grocery, just delivery to now a service that has many more retailers on the platform. Of course, uh, most of America's top grocers, but other verticals that we serve like beauty with Sephoras, um, home improvement with Lowe's, as well as of course different modalities. So there's delivery, there's pickup, and we've extended into, uh, B2B offerings as well. So we have a retail enablement platform that our retailers use to power some of their online grocery services and pickups and really continuing to innovate now even getting into in-store.Laura: (01:54)So really thinking about how, you know, in a post pandemic world, customers are really shopping in a more omnichannel way. It's not just delivery, it's not just in-store, it's much more of a hybrid. So we've developed technologies like caper carts or carrot tags, other in-store tools that help bring some of the magic of online shopping into that in-store experience. So you can see that the company has really evolved and as a result, you know, the way that we're thinking about our brand and the future of innovation at the company has to evolve and keep pace as well.Ilyse: (02:30)On that note, from a brand perspective, how have you really worked to evolve the identity of Instacart from that delivery service to a major media platform? NowLaura: (02:40)We really wanted to build across all four sides of the marketplace and make sure that we were building a brand that would mirror the dynamism is of the business. So really wanted to root ourselves in, in our heritage and in our core equity, which of course is the carrot, and really stretch that, um, into a new design system that would enable us to show up and in a really seamless way in all these new different touchpoints that that we have. And so a lot of what my journey has been has been really trying to build out that marketing team across the four sides of the marketplace and build out all the different functions. So of course, continuing to double down on our performance marketing strength, but also building out functions like product marketing, brand marketing, making sure we have great co-marketing teams to partner with both our retailers and our advertisers so that we can go to market in partnership with all of them. And what that enables for us is not just to be a marketing team, but also to help enable other marketing teams. From a co-marketing standpoint, we have, uh, 5,500 brands on our platform from category leaders to emerging brands. And this next chapter of marketing is really about partnering with those brands as well as with our retail partners to make sure that we are going to market using all of our channels together and really helping provide insights to help each of their business grow.Ilyse: (04:12)How do you feel all these additives have really helped differentiate the brand, not only from a consumer standpoint, but perhaps to advertisers asLaura: (04:23)Well? One of the things that this has unlocked for us is the ability to do true full funnel marketing. So instead of just capturing inbound demand through, um, those classical performance channels, we've also been able to really start to generate more demand by going out there and reaching a broader audience and telling a more robust story across channels. So we see that by showing up in both upper and lower funnel and doing so in a coordinated way, we're able to really grow the category and deepen the use cases for existing users as well. So it's been a really critical, uh, business driver that we can go out with a full funnel program. Then from a advertiser standpoint, because of this depth that we have and the level of sophistication that we have when it comes to our own consumer marketing, I think that gives us a, a really thoughtful edge when it comes to thinking about how we're building tools for our advertisers.Laura: (05:23)So of course, I think the reason that most advertisers come to Instacart in the beginning is just because we are so close to the point of purchase, we are quite literally at the point of purchase. So what we find is that our ads on average deliver more than a 15% incremental sales lift and in some cases twice that for our brand partners. So it's a really valuable service to, to our partners, but again, inspired by our own journey, we've thought a lot about creating more spaces in the upper funnel for our advertisers. So of course, sponsored product listings and pricing and promotional discounts are, are wonderful, but once you've tapped out that kind of low hanging fruit from a demand standpoint, you need to generate more demand. What I was talking about, you know, from our own first party experience and the way that we do that is through introducing new formats that help drive more consideration for consumers that might be a bit higher up in that purchase funnel.Laura: (06:19)And so what that looks like for us are shoppable video ads, shoppable display ads in ways to help introduce customers to new categories or products that they might not have been actively considering before that shopping session, but we can actually really make that case to get them focused on it, get their attention, and then help drive that purchase and really be able to measure again, the impact of, of those different formats. The final frontier, which I think will bring the two together and that we've started on this year is that co-marketing I was mentioning. So we can move up the funnel within our own platform, but I think the, the really exciting piece for me is what does it look like when we move off platform and go to market together with a brand partner and really make their existing multi-channel campaigns shoppable regardless of what channel they're occurring on. Um, the co-marketing campaign we did earlier this year with AB InBev, um, in the NFL playoffs, um, making their TV campaign shoppable and integrating it with our CRM system so that we could deliver push notifications timed to hit folks as they're viewing TV ads. And we've done a ton of that over the past year and we're really excited to see the momentum that this program has in addition to our on-platform ads.Damian: (07:37)Could you talk a little bit more about how you use customer data to kind of close that gap between the top and the bottom of the funnel?Laura: (07:46)We take data protection and privacy very seriously. We don't tell consumer data to our retail partners, nor do we share competitive data across retailers or brands. Uh, what we do do is leverage anonymized, aggregated insights. And I think that's especially powerful in this world where our industry is grappling with signal loss and looming third party cookie deprecation. And so that's why this data is really valuable and can be provide a lot of insights to our partners as we think about, you know, how can we more effectively target folks at different stages in the funnel. From our standpoint, we have an incredibly deep understanding of online purchase behavior. Our customers are building large baskets, they're spending a lot of time to engage. They're doing their primary weekly grocery shop on the platform. And so we have a lot of insights about the, the purchase behavior that underlies that.Laura: (08:44)We can also surface insights about complimentary or adjacent purchasing behavior. So for example, if someone's buying peanut butter, it's pretty likely that they might also be buying jelly. And and some of those are obvious, like the ones I just described, but some of them are maybe not as obvious. So cat and dog food customers are more likely to purchase coffee on Instacart than the average Instacart consumer, that that is not as obvious as peanut butter and jelly or customers who buy diapers are more likely to also purchase jerky and trail mix. So if you imagine, you know, being a marketer and having access to this data, it really helps you, number one with the targeting. And number two, just getting those kind of deeper insights that help you have those aha moments that might help you think about your consumer in a whole new way.Ilyse: (09:28)Now in 2022, you introduced display ads onto your platform. How important are these units really to those big CPG companies? And then how do these display units actually help the smaller brands compete with the larger ones?Laura: (09:43)Yeah, so display ads are a great way for brands looking to bring engaging, targeted creative content to consumers. And this really helps with driving brand awareness, new product introductions and inspiration while people are browsing those digital aisles. And so these kinds of top of funnel units, um, can be especially useful I think for emerging brands that might be less familiar to consumers or for new or emerging categories where there might be more education required. And then for larger brands, shoppable display units are a great way to showcase complimentary products across the portfolio and really help with that regimen building. And it does so all within one shoppable ad unit. And of course that's a adjacent to all of the other kinds of ad units that A CPG can purchase, like a sponsored product listing or pricing and promotional discount. So you can really tell a story and then provide incentives for consumers to convert and get that full closed loop measurement all at once.Ilyse: (10:44)This past advertising week, New York Instacart announced it would begin to work with brands to reach customers off platform for brands this can turn their Instacart approach into more of an omni-channel strategy, basically allowing them to reach Instacart's customers across channels like CTV and display. Can you describe the value in this arrangement for advertisers?Laura: (11:08)What we're really trying to do here is provide a way for our CPG advertisers to leverage our data across all their media buys. You know, it really helps us realize this vision of leveraging data to help our partners grow their businesses and doing so in a way that is even more flexible for them. And so they're able to layer their programmatic campaigns with exclusive Instacart data to build category based segments. Like for example, somebody who's bought their category but not their brand, somebody who's bought their brand lapsed brand purchasers or someone who's never purchased with their brand. And this kind of targeting as a marketer is of course so valuable. Um, and we're really excited to have this pilot live and to start looking at how we can continue to lean into this capability and really enable our partners to grow their businesses.Damian: (12:04)Now you recently announced that you'd be bundling, uh, NBCU streaming service peacock for Instacart plus subscribers. You've also partnered with Roku. So I'm wondering if you could talk about the natural synergies between Instacart and streaming platforms like that.Laura: (12:19)The customer we serve, we like to think of as the COO of their household. They're often someone who might be a, a busy parent or a busy individual who's got a lot going on. And oftentimes, you know, there are folks that really do enjoy, um, in that limited spare time they have. They can be streaming their favorite shows and getting their grocery shopping done at once. So it's a real win-win. And and it's also, you know, I think from an advertiser standpoint, exciting because again, with Roku, if you have somebody who's watching an ad and shopping on Instacart, again, you have that ability to really start to close the loop in terms of the incremental impact of those ads as, as evidenced through Instacart purchase data.Damian: (13:01)Could you say a little bit more about how that gap between CTV and shoppable ads is closing? I know we touched on that earlier in the conversation, but how has Instacart as a media platform really enabled this kind of connection?Laura: (13:14)You know, I think brands often struggle with attribution from top of funnel, and this is something of course, you know, even when we're going out with top of funnel, it's hard. It's, it's a harder measurement journey than, you know, click-based ads. Um, and so our closed loop measurement is able to offer that higher confidence in media buys. And so being able to actually measure the impact of off platform ads and see that born out in, in the data from Instacart and showing the incrementality of those ads has been really huge for our advertisers.Damian: (13:53)What would you say will be a good example of how that discovery at the top of a funnel and performance with shoppable ads kind of merged?Laura: (14:00)A great example of that was our partnership with AB InBev this year, um, in the lead up to the Super Bowl. And so we were able to partner with Michelob Ultra and they were the first partner to create an Instacart co-marketing campaign that leveraged this shoppable capability via a QR code. We were able to really support them in this full funnel campaign that was running across linear social C-T-V-O-T-T and making sure that for every time they were out there with a brand message, there was a clear path to conversion for that consumer. What is so exciting about that is that for us, we get to show up with a brand that people absolutely love and really have a, a strong use case for of course, um, beer and, and football as we all know, go very well together. Um, and for them there was the ability to drive consumers to purchase and to really, you know, go from watching an ad to being able to have that product delivered in as fast as 30 minutes.Laura: (15:06)That's actually really game changing and I'm so excited when I think about what we could do with that. And especially when you start to layer in other channels like CRM and social and the ability for that kind of concurrent consumption connected to an entertainment event, I think could be really game changing. And we're seeing this really starting to pay off. So in Q3, our advertising and other revenue was up 19% year over year, and this is really driven by stronger than anticipated advertiser spending. And when we think about next year, we're really excited to continue to show up in these key seasonal moments, whether that's cold and flu, football, spring cleaning, or Mother's Day.Damian: (15:44)That's interesting. Do you have any brand campaigns coming up in 2024 that you are able to talk about?Laura: (15:51)We are currently shooting a really great set of spots against the cold and flu season. Uh, it's funny because it's not the most glamorous time of year, so, you know, when we were initially talking about showing up with a campaign, I was a little bit like, oh, is this really how we wanna show up as a brand? But then when I thought about our value proposition, which is really taking care of that COO of the household, and these people are caregivers and we help them take care of themselves and their families. So we're excited to lean into that moment and hopefully tell some stories that really resonate with consumers and and with our brand partners.Ilyse: (16:30)How do you think about the evolving Instacart brand looking towards the futureLaura: (16:37)From a brand identity standpoint? We've got an amazing foundation to build equity with from a brand storytelling standpoint. We've got an endless trove of stories to tell because every day in the life of a, of a busy household conductor is is full of those moments of trials and tribulations and moments where Instacart can really come in and, and help offer that care for that head of household. So I think that in the year ahead, we've got a great year ahead of us and a ton of momentum from a brand standpoint and only made stronger by the strength of our retailer and CPG brands when we show up together in the market.Damian: (17:19)And that's it for this edition of the current podcast. We'll be back next week. So stay tuned.Ilyse: (17:25)The current podcast is produced by Wonder Media Network. Our theme is by love and caliber. The current team includes Chris Ley and Cat Festi.Damian: (17:34)And remember, theLaura: (17:35)Really exciting piece for me is what does it look like when we move off platform and go to market together with a brand partner and really make their existing multi-channel campaigns shoppable regardless of what channel they're occurring on.Damian: (17:50)And if you like what you hear, please subscribe and leave as a review. Also tune into our other podcast, the current report, our weekly roundup of what's making news in digital media. I'm eis and I'm Damien and we'll see you next time.

NBCU hailed Peacock's streaming exclusive of the Chiefs-Dolphins wildcard game a success, but was it? Did it get a big bump in incremental subscribers, and will they stick around?

Big TV manufacturers made big news at CES, while NBCU and Disney stepped up their ad games. Meanwhile, Netflix has grown ad-tier users, and Amazon's headcount is shrinking.

Join me and one of Forbes' Top 50 Entrepreneurial CMOs, Business Insider's CMO to Watch, and Brand Innovators' Industry Innovator, Krystal Hauserman, who creates iconic brands by rooting them in pop culture, purpose and cutting-edge innovation.  Krystal has held senior executive roles at WarnerMedia, Paris Hilton's 11:11 Media, creator startup Fullscreen and more, having created breakthrough campaigns for global consumer brands such as HBO, Hilton Hotels, Taco Bell, Klarna, NBCU, the NBA, and L'Oreal's Urban Decay.  Her work has been featured in Vogue, Vanity Fair, The Hollywood Reporter, Variety, Forbes, Ad Age and Adweek.  Her deepest appreciation for creativity, storytelling, beauty and design was the reason she switched from her successful law career to the entertainment business, crafting a path that better resonated with her character and values.  Being a mentor to so many people, Krystal always emphasizes the importance of curiosity and flexibility and in trusting opportunities that come their way. She serves on the Advisory Board of POSSIBLE and is an executive mentor to early-career marketers across multiple organizations, including Adweek, Monday Night Mentorship, and The Marketing Academy.  Some great takeaways from today's episode: Ones' potential and character is more important than the credentials they possess You can teach people how to do something, but you can't teach them to care Marketers solve the world's problems, they don't do it for themselves Take your time and experiment - be open to possibilities Links: Krystal Hauserman's  LinkedIn: https://www.linkedin.com/in/krystalhauserman/ Krystal Hauserman's website: https://www.krystalhauserman.com THE RE:INVENTION EXCHANGE - for more Inspired Content, Blogs, Podcasts, RE:INVENTION Virtual Chats, or to buy a copy of my book RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? by Kathi Sharpe-Ross, visit https://www.thereinventionexchange.com IG: KathiSR_Chief_Reinventor   FB: Kathi Sharpe-Ross or The Reinvention Exchange LinkedIn: Kathi Sharpe-Ross    Twitter: KathiSR or The Reinvention Exchange

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal's Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships effective.Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify! Hosted on Acast. See acast.com/privacy for more information.

The Sit-Down with Don Tony (9/24/23) hosted by Don Tony and presented by BlueWire. Some Topics Discussed: DT reveals how much WWE Raw and SmackDown ratings have dropped since 2018 TV deals with NBCU and FOX. And the numbers will surprise you. Saraya claims 10+ years of personal and wrestling merchandise was stolen from a storage locker and auction sales attempted. Was she robbed? Or did Saraya fall into default with a storage company who took possession of their storage locker and sold off the contents due to months of unpaid fees? WWE teases a feud between Cody Rhodes and Omos? Rick Boogs is not happy about his WWE release Is Dolph Ziggler a future WWE Hall of Famer? Thoughts on AEW blocking Stevie Richards' YouTube video discussing Jon Moxley's concussion Thoughts about Eddie Kingston holding ROH and NJPW but not AEW Championships Wardlow mirroring Jade Cargill's path to WWE Showing love towards Johnny Rodz, Junkyard Dog, and SD Jones Plus: NWO jumping the shark; Memories of Kaufman & Lawler on Letterman, Harlem Heat forgotten; Why shelf life of Public Enemy (Tag Team) was so short, Thoughts on James Romero (host of Wrestling Shoot Interviews) and more Plus: DT reveals current photo of infamous 'Captain Lenny'; When will DT call it quits in podcasting; Happy 9:24 Day and more!

On this week's trip through the Mind of the Meanie, The Blue Meanie and Adam Barnard talk "Wrestlers" on Netflix, CBD, "Role Models", WWE releases, and the new NBCU deal for WWE. A full #AskMeanie coming to you next week!Get 20% OFF @manscaped + Free Shipping with promo code MINDMEANIE at MANSCAPED.com! #ad #manscapedpodGet 25% OFF your entire order using promo code MEANIE at GreenRoads.com - Own The Day with Green Roads CBD and Wellness Products!Pick up the brand new Mind of the Meanie 2 Pack Meanie and Adam Wrestle Buddies now by going to Brothers Gaddor! Single wrestling buddies of Meanie and Adam can be found at the links.It's Collar and Elbow - The WRESTLING brand! Use #COLLARxELBOW coupon code MIND to get 10% off these awesome @COLLARxELBOW shirts!Take control of your physical AND mental health well-being today by signing up for The Feinberg Method - consultations are free! Use promo code GOOBER and get 20% off your order when you sign up for a program with Brad Feinberg.For more information and exclusive updates, follow Mind of the Meanie on Social Media.Website | Facebook | Twitter | InstagramBECOME AN OFFICIAL POD SQUAD MEMBER: www.Patreon.com/mindofthemeanie YouTubeMeanie ToonsAbout The Blue Meanie:Since 1994, Brian Heffron, known to wrestling fans as "The Blue Meanie", has been one of the most fun loving and mischievous characters in wrestling. He's been in ECW, WWE, various independent wrestling promotions and several independent films. He is perhaps best known for his comedy and wrestling parodies with the bWo, KISS, Col. DeMeanie, Sir Meanie, The Fabulous Ones and BlueDust. Now, he meaniesaults into the world of streaming audio, sharing his experiences in and out of the ring as well as his views on the world of professional wrestling and anything else he is passionate about.About Adam Barnard:Adam Barnard is a photographer, podcaster, and an award winning writer from Downingtown, PA. Since 2019, he has hosted Foundation Radio, a weekly podcast series with new episodes every Tuesday, focusing on in depth conversations and interviews. Now, Adam brings his unique perspective and incredibly dry sense of humor to Mind of the Meanie each week.Hosts/Executive Producers: The Blue Meanie and Adam BarnardEngineer: Carl PannellExecutive Voice: Sam KreppsIntro music: Swamp...

The Don Tony Show (9/23/23), hosted by Don Tony and presented by BlueWire. Some Topics Discussed: WWE releases over TWENTY WWE/NXT wrestlers including: Matt Riddle, Dolph Ziggler, Elias, Rick Boogs, Mustafa Ali, Shelton Benjamin, Dana Brooke, Mansoor and Mace, Aliyah, Top Dolla, Daba-Kato, Shanky, Riddick Moss, Emma, Ikemen Jiro, Yulisa Leon, and Quincy Elliot. DT discusses each release, who may end up in AEW/Impact/Indies, and who may call it quits. If you could convince WWE to rehire only one of the latest releases, who would you choose? WWE agrees with NBCU on 5-Year $1.4 Billion TV deal to move SmackDown from FOX to USA. Don Tony flashes back to 2018 TV Deals and explains why this could spell the end of Monday Night Raw and NXT on USA. WWE Raw moving to Tuesday nights and NXT to Wednesday nights in 2024? TKO (WWE) stock tanks 15% following announcement of SmackDown TV deal AJ Styles, LA Knight or Randy Orton: Who teams with John Cena at WWE Fastlane? WWE SmackDown 9/22/23 recap, news & notes including LA Knight pulled, tests positive for Covid, John Cena wrestles Montez Ford & Beck Lynch defends NXT Women's Championship in dark matches (video) Brock Lesnar and Roman Reigns returning to TV sooner than most expect WWE announces Elimination Chamber 2024 in Perth, Australia which means a horrible live start time for many viewers (Get ready to wake up before sunrise!) AEW Rampage 9/22/23 results & 9/23/23 Collision preview Jon Moxley suffering concussion on AEW Dynamite leads to stupid remarks amongst some in the media

Join me on this Season Première episode of Talk Pro Wrestling as I'm joined with my guy Brian B to chop it up on the latest in the world of n pro wrestling! Subscribe to https://youtube.com/@TheBLineWebshow?si=yXXJiC-7BXhrRv9- #WWEReleases #NBCDeal #smackdown #wwe #talkprowrestling #the1130podcast #prowrestling #wrestlingpodcast #wrestlingshow #podcastshow #foryou #1130podcast #washingtondc #dcpodcast #dmv #podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/the-1130-podcast/support

Welcome to our weekly live-stream, Hot Messy Topics!Let's being with the lawsuit led by the unstoppable Bethany Frankel against Bravo and NBCU. But that's not all! Ever wondered about the difference between reality TV stars and working actors? We're delving into the nitty-gritty of contracts, the thorny issue of retroactive pay, and just what it means to be a reality TV star in the glare of the public eye. From the rumblings of the actors and writers strike to the sizzling Bravo Con guest list and spoilers that will have you on the edge of your seat, we've got it covered. To cap off this dynamite we discuss the tantalizing rumors surrounding the Real Housewives of Dubai, the future of Vanderpump Rules, and the latest gossip from the stars' business ventures!For more:upandadamlive.com Learn more about your ad choices. Visit megaphone.fm/adchoices