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This week, I highlight where the hype lies in AI, where there is opportunity, and why an "AI-first native strategy" by vendors is the wrong approach. I also explain the importance of AI use cases that help boost efficiency, versus those that are more disruptive to a given industry and how AI is truly upending the news media industry. I detail the new financial details released by Versant Media Group, Comcast's spinoff of the majority of its NBCU cable network portfolio and the importance of understanding the difference between free cash flow and profitability.I also break down the viewership numbers from Netflix's Canelo vs. Crawford boxing event, Amazon's TNF kickoff NFL game, and YouTube's exclusive live global stream of the NFL game from Brazil, which YouTube originally misreported, resulting in updated numbers that increased by two million viewers a few days later. Also covered are Sky's plan to lay off 600 employees, the NBA's investment arm investing in MediaKind, and why Antenna's numbers of ESPN Unlimited and Fox One sign-ups should not be trusted.Podcast produced by Security Halt Media
Ahead of WWE Wrestlepalooza, ESPN Executives held a media call to speak about ESPN's first ever WWE PLE, Wrestlepalooza. This PLE is the same day and will run basically head-to-head with AEW ALL OUT!Date: September 20thWWE Wrestlepalooza starts at 5pm AEW ALL OUT starts at 3pmESPN Media Call NotesKenny was asked by Sean Ross Sapp about WWE Wrestlepalooza counter-programming AEW All Out. ESPN executive JT Lasker pushed that fans will be able to watch college football games at the same time as WWE Wrestlepalooza on the ESPN DTC app through the multi-view function.Kenny put over how big a deal it is that SportsCenter will be at WrestlepaloozaESPN discussed NBCU and Peacock about the PLE Move Jon Alba asked about Brock Lesnar's involvement on the show.There is a “minimum threshold” on how much of a WWE PLE they have to air on linear TV.* They noted that cable and streaming partners are still coming onboard and that by the end of the year, they're expecting the majority of current ESPN subscribers to have the ESPN app included in their subscription.Make sure to follow us everywhere!Linktr.ee: https://linktr.ee/PerchedOnTheTopRopeFacebook: https://www.facebook.com/PerchedOnTheTopRopeYouTube: https://www.youtube.com/c/PerchedOnTheTopRopeApple Podcast: https://podcasts.apple.com/us/podcast/perched-on-the-top-rope/id1562935713Pro Wrestling Tees (BUY A SHIRT): https://www.prowrestlingtees.com/related/perchedonthetoprope.htmlInstagram: https://www.instagram.com/perchedonthetopropepodcast/Twitter: https://x.com/PerchedTopRopeSupport this podcast at — https://redcircle.com/perchedonthetoprope/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy#WWE #WrestleMania43 #SaudiArabia #AEWSupport this podcast at — https://redcircle.com/perchedonthetoprope/donationsAdvertising Inquiries: https://redcircle.com/brandsSupport this podcast at — https://redcircle.com/perchedonthetoprope/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Comedies, dramas, animation and reality may be Hollywood's bread and butter, but when it comes to what Americans actually watch the most, it's live sports — and now, an avalanche of shoulder programming to support it. As ESPN, NBCU and Amazon spend $76 billion on NBA games alone over the next 11 years, Manningcast spawns imitators and sports docs and series eat up space once reserved for scripted, Elaine Low, Sean McNulty and Natalie Jarvey reveal the aftershocks to traditional TV (hint: grab the hot dogs and peanuts). Then Dealmakers' Ashley Cullins dives into the wild state of entertainment M&A right now, including why insiders are hyped about Hailey Bieber's $1 billion Rhode sale, and what they're saying about investors' sudden interest in management companies, who'll win the old media Hunger Games, and what in the world happens with Lionsgate. Learn more about your ad choices. Visit megaphone.fm/adchoices
Comcast is launching a streaming app store ten years too late. Meanwhile, Jeff Bezos is considering buying CNBC, NBCU is launching a sports channel, and linear ads still dominate.
Start your morning with Buzzcast with Austin Karp: The annual look at the Packers' financials gives a glimpse into the NFL's media fortunes; plenty of MLS news out of All-Star in Austin; the SCORE Act makes it through a committee in Congress; NBCU could look to launch a new cable sports network; and NWSL viewership is lower.
This week, Paul and Mesh begin with a recap of the 77th Emmy nominations, where streamers dominated yet again. Next, the discuss the conclusion of the 2025 Upfront negotiations for several major players, including a record volume in sales for NBCU built on the strength of a major sports portfolio (World Cup, Olympics, Super Bowl and the return of the NBA). Finally, they discuss the 70th anniversary of Disney World and ponder what the next step might be for theme parks. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week's episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk's milestone entry into the S&P 500, NBCUniversal's record-setting upfront performance, and Delta's bold use of AI for personalized airfare pricing. From validating independent ad tech to the future of programmatic sports buys and the controversy surrounding dynamic pricing, the episode unpacks where innovation is winning, and where it's raising eyebrows. The Trade Desk Joins the S&P 500: The Trade Desk became the first pure-play ad tech company in over 20 years to join the S&P 500, a sign of its financial strength, consistent profitability, and key role in the digital advertising ecosystem. Stock Surge Following Announcement: Following news of its inclusion, The Trade Desk's stock jumped 14% on July 14. Historically, companies newly added to the index see a 13–14% gain over the next year. NBCUniversal's Best Upfront Ever: NBCU reported a 15% YoY increase in total upfront commitments, with a 45% spike tied to sports. One-third of upfront spend went to Peacock, marking its largest digital upfront to date. Programmatic Drives New Advertiser Growth: NBCU attracted more small and midsize advertisers this year, many of whom used programmatic buying. Their programmatic revenue alone reached $1 billion in this cycle. Delta's Controversial AI Pricing Rollout: Delta plans to use AI to set prices for 20% of domestic tickets by the end of 2025. While positioned as innovation, critics have raised concerns over potential bias and lack of transparency in AI-driven fare models. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, we highlight the key numbers and comments from Netflix's Q2 earnings, covering finances, ad growth, live event strategy, competition, AI, and content strategy. We detail the financial metrics tied to revenue, free cash flow, debt, and estimated full-year 2025 revenue guidance. We discuss all the comments from Netflix's management team regarding measuring household engagement, its upcoming interactive ad launch, the impact of the recent price hike, its deal with TF1, and the acquisition of content assets. We also detail NBCU's decision to raise Peacock's monthly subscription by $3, as well as the new US-based SVOD service from the BBC. Finally, we discuss Deltatre's plans to acquire Endeavor Streaming, which raises questions about the state of Deltatre's business, as no metrics have been provided since its acquisition in 2022.Podcast produced by Security Halt Media
We've had Family Affair. We've had Buried Secrets. We've even had Family Secrets. But this is THE FAMILY SECRET. It's a classic Dateline hosted by Baby Keith, featuring one of the worst Idaho mothers we've seen on Dateline (second perhaps only to Lori Vallow), a daughter and a backyard that have both seen their share of trauma, and a boss so great that we're willing to excuse him wearing shorts on Dateline (well, Kimberly is). It's THE FAMILY SECRET! Official Description from NBCU: 27 years after the disappearance of her step-father Lloyd Ford, Kim can no longer contain the secret that she and her mother committed his murder. Join us at Crime Con in September in Denver! Use our code DATE to get a discount and help us out too! Check out our Patreon or Supercast and get instant access to over 80 full length true crime episodes, our monthly livestreams, ad free episodes, Karen Read All About It episodes, and MORE! patreon.com/datedateline datedateline.supercast.com Or gift a Patreon subscription to a friend! https://www.patreon.com/datedateline/gift Shopping with our sponsors is an easy way to support our show! Try your new trusty favorites with an exclusive set for our listeners. New customers can get the Liquid Lash Extensions Mascara and a mini-sized Brilliant Eye Brightener at a special set price with free shipping available at thrivecausemetics.com/DATEDATELINE. Or save more with 20% off your first order at thrivecausemetics.com/DATEDATELINE Snack smart with IQBAR! They're offering our listeners twenty percent off all IQBAR products, plus get FREE shipping. Text DATELINE to sixty-four thousand. Message and data rates may apply. See terms for details. Get heart healthy with Peak! For 25% off your order, head to PeakNatural.com/DATEDATELINE and use code DATEDATELINE. Plus, remember you're covered by their lifetime satisfaction guarantee! To advertise on this podcast please email: ad-sales@libsyn.com Or go to: https://advertising.libsyn.com/ADatewithDateline
In this week's episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast are racing to transform TV into a full-funnel, performance-driven channel. As advertisers demand better data, measurement, and real-time capabilities, DSPs and media giants are forming strategic alliances to claim their spot at the top. We cover: Amazon and Roku Partner Up: Amazon secured exclusive access to Roku's logged-in user base via its DSP, and integrated Disney's Drax exchange to enable commerce-data targeting across Disney+ and Hulu inventory. Disney Expands DSP Access: Disney added 12 new DSPs to its “Disney Live Certified” program and is scaling its Magic Words AI targeting product to enhance live event advertising. Netflix Enters Virtual Ad Placement: Netflix is rolling out AI-driven dynamic ad products, including branded insertions during paused content—mirroring The Trade Desk and Rembrand's new virtual product placement offerings. Walmart x NBCU and Comcast's Triple Play: Walmart's new partnership with NBCUniversal unlocks shopper data for cross-platform targeting, while Comcast announced three major updates spanning outcome-based measurement, dynamic shoppable ads, and identity resolution. Data Becomes the New Differentiator: With premium inventory access now considered baseline, platforms are competing on who can provide better data, targeting precision, and real-time performance insights—especially as programmatic buying expands in live content. Learn more about your ad choices. Visit megaphone.fm/adchoices
The 23andMe saga continues, the Trump Organization announces phones and cell plans, and beloved Anker has a recall. After Apple's WWDC and our special episode last week, there's plenty of tech news to get caught up on this week. Time to tech better! Watch on YouTube! - Notnerd.com and Notpicks.com INTRO (00:00) Dave Plays Games - iPhone can be used as a Nintendo Switch 2 webcam (05:00) WWDC Followup (08:55) MAIN TOPIC: 23andWho (15:05) 23andMe's founder Anne Wojcicki wins bid for bankrupt DNA testing firm Regeneron Pharmaceuticals to buy 23andMe and its data for $256 million 23andMe says 15% of customers asked to delete their genetic data since bankruptcy DAVE'S PRO-TIP OF THE WEEK: Sort by recently added in photos plus more. (19:20) JUST THE HEADLINES: (26:25) An experimental new dating site matches singles based on their browser histories Barbie goes AI as Mattel teams with OpenAI to reinvent playtime with artificial intelligence China shuts down AI tools during nationwide college exams Volvo debuts new Internet of Things seatbelt design Amazon doubles Prime Video ads to 6 minutes per hour The IRS tax filing software TurboTax is trying to kill just got open sourced Scientists in Japan develop plastic that dissolves in seawater within hours TAKES: Trump Mobile launches: What to know about the T1 Phone, 47 calling and data plan (29:50) Disney, NBCU sue Midjourney over copyright infringement (35:20) Microsoft Patch Tuesday, June 2025 Edition (37:00) Anker is recalling over 1.1 million power banks due to fire and burn risks (40:45) Meta found a new way to track android users covertly via Facebook & Instagram (44:05) BONUS ODD TAKE: Old iPhone Simulator (50:25) PICKS OF THE WEEK: Dave: Nintendo Switch 2 (52:50) Nate: Re-pick Amazon Basics 50-inch Lightweight Portable Camera Mount Tripod Stand with Bag, for Travel Photography, Champagne - https://www.notnerd.com/episode-124-stealing-the-spotlight/ (54:50) RAMAZON PURCHASE - Giveaway! (59:25)
I explain how and why exactly this big Meta investment in Scale AI came about. Hollywood sues AI in a big way for the first time. A look at how stablecoins have mainstreamed crypto at long last. And episode number 205 of the long running series: we blew up traditional TV just to rebuild it.Links:Meta to Pay Nearly $15 Billion for Scale AI Stake and Startup's 28-Year-Old CEO (The Information)Disney, NBCU sue Midjourney over copyright infringement (Axios)Wikipedia Pauses AI-Generated Summaries After Editor Backlash (404Media)How stablecoins are entering the financial mainstream (Financial Times)EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour (AdWeek)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The BravoVerse has exploded over the past 24 to 48 hours and we are here to help ya make sense of it all. First things first. Brit Eady, after announcing she was not attending the RHOA reunion, has slapped Bravo with a $20 Million Dollar Lawsuit. We break down the causes of action Ms. Eady is suing on, explain why this lawsuit is coming out now, dive into the real reasons she skipped the RHOA reunion, explore why she is just now realizing the pic Kenya revealed of her in compromising positions was not her and last, but sure as F not least, discuss the likelihood that Ms. Eady will succeed on each of her claims against NBCU, Bravo and the RHOA Production companies. In other news, Paige is leaving Summer House, Carl and Lexi have issued statements that they are also leaving - kinda, sorta, maybe, not really, possibly and Kymanda rumors surface about the future of their tenure on the show and marriage. Conflicting rumors about RHOBH's cast arise, Kyle plays more games and last, but certainly not least, Teddi Mellencamp moves closer than ever to returning to play Kyles BFF. @behindvelvetrope @davidyontef BONUS & AD FREE EPISODES Available at - www.patreon.com/behindthevelvetrope BROUGHT TO YOU BY: QUINCE - quince.com/velvetrope (Get Free Shipping and 365 Day Returns to As You Indulge In Affordable Luxury) DELETEME - (Get 20% Off By Texting VELVET to 64000 - To Take Control Of Your Data & Keep Your Private Life Private) TRUDIAGNOSTIC - www.trudiagnostic.com (Use Code VELVET To Find Out The “Real” Age Of Your Body) RO - ro.co/velvet (For Prescription Compounded GLP-1s and Your Free Insurance Check) INDEED - indeed.com/velvet (Seventy Five Dollar $75 Sponsored Job Credit To Get Your Jobs More Visibility) WASHINGTON RED RASPBERRIES - Redrazz.org (Find New Ways To Use American Frozen Red Raspberries & Get More Details On Where You Can Grab a Bag) PROGRESSIVE - www.progressive.com (Visit Progressive.com To See If You Could Save On Car Insurance) ADVERTISING INQUIRIES - Please contact David@advertising-execs.com MERCH Available at - https://www.teepublic.com/stores/behind-the-velvet-rope?ref_id=13198 Learn more about your ad choices. Visit megaphone.fm/adchoices
Notion te regala 3 meses del plan Business + IA ilimitada
The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we're talking about it all in the latest episode of The Garage. Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.What You'll Learn: How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platformsWhy partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connectionsThe importance of balancing ad load and frequency caps to respect viewer engagement while delivering resultsHow retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystemWhy democratizing access to CTV advertising through self-service platforms is transforming the media landscapeHow localization and relevance in content delivery create stronger connections between brands and consumersThe parallel between trusted consumer brands and evergreen content in building lasting audience relationshipsWhy flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needsTune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It's a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.
Sara Tomko is a Film and Television actress based in LA and CEO of In The Pocket Productions. She is most notably known as Series Regular, Asta Twelvetrees, in the hit show Resident Alien on SyFy which is produced by Amblin and NBCU. Her career began in experimental theatre and musicals in Virginia and Ohio, later moving to Los Angeles to pursue Film and TV. She is an actor, producer, poet, singer and mental health advocate. Sara is also known for her work as Tiger Lilly on Once Upon A Time, Sneaky Pete, The Son, and The Leftovers. Want to watch: YouTube Meisterkhan POd (Please Subscribe)
Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail Online
With the Super Bowl and Winter Olympics on the horizon, NBCUniversal is preparing for one of its biggest upfront seasons yet. In this episode, Luz Corona sits down with Karen Kovacs to unpack NBCU's multi-platform strategy — from the cultural dominance of Bravo to the growing importance of Telemundo in reaching Hispanic audiences. They also discuss lessons from past campaigns, how news continues to anchor audience trust and why emerging sports talent may be the future of brand storytelling. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail Online
Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail OnlineBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.
Sean "Diddy" Combs has filed a $100 million defamation lawsuit against NBCUniversal, Peacock TV, and Ample Entertainment, alleging that their documentary, "Diddy: The Making of a Bad Boy," contains false and malicious accusations. The lawsuit claims the documentary portrays Combs as a "monster" comparable to Jeffrey Epstein, accusing him of heinous crimes such as serial murder, rape of minors, and sex trafficking, without any credible evidence. Specific allegations include insinuations of Combs' involvement in the deaths of his ex-partner Kim Porter and rapper The Notorious B.I.G., as well as unfounded claims of sexual misconduct with minors. Combs' legal team argues that these baseless assertions have caused severe reputational and economic harm, and that the defendants prioritized sensationalism over journalistic integrity.The lawsuit emphasizes that the documentary advances unfounded conspiracy theories, relying on speculative interviews and discredited sources. Combs' attorneys assert that the defendants were aware of the falsehoods yet proceeded with broadcasting the documentary, thereby exploiting public interest for profit. They contend that this reckless dissemination of unverified information not only damages Combs' reputation but also jeopardizes his right to a fair trial, as he is currently awaiting trial on unrelated federal charges. Through this legal action, Combs seeks to hold the defendants accountable for the substantial harm caused by their actions.to contact me:bobbycapucci@protonmail.comsource:Diddy launches $100m lawsuit against NBCUniversal over documentary... ahead of sex trafficking trial | Daily Mail Online
Just two deals and Sundance is almost over? Ouch. Richard Rushfield, on the ground at the fest, gives his report on indie malaise and how to fix it. Plus: Sean McNulty, Elaine Low and Richard on Peacock and NBCU's troubling Q4, and Netflix's showy 2025 slate, while Natalie Jarvey, author of the new Like & Subscribe newsletter, on why Hollywood absolutely should “work with” the creators upending entertainment. Learn more about your ad choices. Visit megaphone.fm/adchoices
Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps. On The Menu: 1. Using data-driven insights for content and audience decisions. 2. Adapting content to regional audience preferences for higher success. 3. Innovative ad formats attract smaller advertisers. 4. Integration with existing broadcaster models for sustainable growth. 5. Optimizing workflows with technology, processes, and collaboration. 6. Reintroducing older content to new audiences at lower costs. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast
Happy Thanksgiving from the Sports Media Podcast. In this season of thanks, co-hosts Austin Karp and Mollie Cahillane revisit two of the most insightful panels from the SBJ Media Innovators conference. First, we hear from NBC Sports President Rick Cordella in a discussion with SBJ's Abe Madkour about the recently announced NBCU spinout. Later in the show, we listen in on Karp's conversation with Prime Video Head of U.S. Sports Programming Jeff Kaiser about the direction his organization is headed with a new NBA rights package.
Episode 114: This week, we detail all the misinformation after Netflix's live boxing event, the danger of not checking sources, and who you trust for news. We discuss the current state of Netflix's business and how the company is playing the long game - chess over checkers. We also highlight the latest content news from JioCinema, MLB, Sling TV, Disney, Amazon, NBA and Hulu. Finally, we focus on the latest broadcast TV news, which includes Comcast's decision to spin out its NBCU cable assets and DirecTV abandoning its acquisition of Dish assets.Podcast produced by Security Halt Media
NBC IS INTERESTED IN SHEDDING THEIR CABLE NETS. OR ARE THEY? (4:16)ROCKIN' DENVER WITH AI! AUDACY IS ALL IN WITH AI. WHAT DO WE THINK (7:45)IT MAY BE THE BEST TIME TO BUY A RADIO STATION! (15:38)Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management. Two media execs, Jackson Weaver and Keith Samuels do this each Wednesday. Produced by InTown Media we welcome comments at jackson@intownmedia.com Website www.intownmedia.comMedia Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo. Comments are always welcome at jackson@intownmedia.com Thanks for listening!
Bob Bonniol is an Emmy Award winning Director, Production Designer, andProducer. He is known for his implementation of extensive media andinteractive features in his productions and installations. His practice spans the worlds of theater, broadcast, opera, installations, and architecture. In 2023, he has widely deployed new interactive technology and AI to elevate live concert production, with tour designs for Billy Joel, Blake Shelton, Megan Thee Stallion, and the One Night Houston Festival. In the course of his career he has worked from Broadway to Beijing, helpingclients like Disney, NBCU, ABC, Live Nation, AEG, Marvel Studios, and Lucas' film gathers and dazzles audiences of millions. We had the pleasure of Bob being on the show in February of 2023, you can check out episode #183 on our website www.geezersofgear.com Please welcome Bob back to the Podcast. This Episode is brought to you by Elation and Main Light
Bloomberg Screentime interviews highlighted Amazon's dominance in streaming distribution, while Comcast seemed indifferent to cable TV despite NBCU's reliance on it.
On the first Sunday of each month, Wrestlenomics Radio is free for everyone. Wrestlenomics Radio is available every week exclusively for subscribers at patreon.com/wrestlenomics.AEW and Warner Bros. Discovery announced a renewal of Dynamite and Collision for TBS and TNT in a deal that will also broadcast the program live in homes without cable through the Max streaming service.VIDEO VERSION: https://www.youtube.com/live/rzwRVLeybycThe latest news in pro wrestling business, with Brandon Thurston. -AEW and WBD announce media deal renewal-NXT debuts on CW, with the network's highest P18-49 of 2024-State of AEW, WWE TV ratings, attendance as Q3 ends-What WBD & AEW announced, what we still don't know-Why household reach is an important focus of the dealYour questions, including:-The future of TV ratings reporting-Overruns' effect on TV ratings-Will AEW become profitable?-If Smackdown goes to 3 hours, why didn't NBCU just renew Raw?======Music credit: “Sports FM” by Shane Ivers: https://www.silvermansound.com======
Matt Strauss is the Chairman of Direct-to-Consumer at NBC Universal. That's a big fancy title that means he's not only in charge of Peacock but also every other streaming video offering the company has worldwide. So you can bet Matt and I got into what that structure even looks like, and how it all operates under the overall ownership of Comcast, which is in the middle of its own massive transition as its traditional cable TV business continues to fade. There's a lot in this one – tech, media, sports, and culture, all at once. It's quite a ride. Links: Comcast's new DVR ditches the hard drive, stores your recordings in the cloud (The Verge, 2013) Comcast and Charter Lost Another 269,000 Broadband Customers Last Quarter (The Motley Fool) It's official, people aren't watching TV as much as they used to (The Verge) The future of TV is up in the air (The Verge) Peacock Quarterly Loss Narrows to $348M as Subscribers Drop to 33M (THR) OTA and free online video drives higher US TV-video viewing hours (S&P Global) Streaming was part of the future — now it's the only future (The Verge) US pay-TV losses reach a nadir (Light Reading) The 2024 Olympics were a big win for TV of all kinds (The Verge) Court blocks Disney-Fox-WBD sports streaming bundle (The Verge) An AI version of Al Michaels will deliver Olympic recaps on Peacock (The Verge) Transcript: Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Callie Wright. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal's president of advertising and partnerships, on this week's episode of AdExchanger Talks.
This is part 2 of a two-parter!The NBCU synergy machine whirs to life on Real Housewives of Orange County as the cast participates in a lowrent version of The Traitors, with Teddi Mellencamp subbing in for Alan Cumming! Who will survive? And will be face MURDERRRR? Watch this recap as a video and get our Secret Lives of Mormon Wives bonus at Patreon.com/watchwhatcrappensSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week we discuss the latest temporary injunction against Venu Sports and what it may mean for Disney, FOX, WBD and Fubo. We also cover the latest pricing increase from YouTube's NFL Sunday Ticket and new Sling TV and Verizon bundling options. We detail the layoffs at Paramount and the closing of Paramount Television Studios and how many in the media continue defining the "success" of streaming services while neglecting their financials. Finally, we highlight some Olympic viewing numbers across NBCU digital platforms and Disney's new hire for their chief product and technology officer for entertainment and ESPN.Podcast produced by Security Halt Media
Jon Kelly and Peter Hamby are reunited to discuss the media industry's hot button issues: DNC speaker slot politics, the dark side of NBCU's Olympics narrative, and Conde Nast's new c-suite member. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Episode 419 of the Sports Media Podcast with Richard Deitsch features Molly Solomon, the executive producer & president of NBC Olympics production. In this podcast we discuss what worked for the Paris Olympics from NBCU's perspective; the viewership for the Paris Olympics; the decision to go heavy on celebrity when it came to on-air staffing; her behind the scenes with Snoop Dogg; the gymnastics, swimming and track coverage; why Peacock's Gold Zone was a hit; the prospects of a Bob Costas and Al Michaels Olympic return; the debut of Dwyane Wade an analyst; being the first woman executive producer of the Olympics and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Episode 418 of the Sports Media Podcast with Richard Deitsch features a roundtable discussion with Austin Karp, managing editor/newsletters for Sports Business Journal and A.J. Perez, a senior reporter for Front Office Sports. In this podcast we discuss the viewership for the Paris Olympics; what has worked with NBCU's coverage and what hasn't; Charles Barkley staying with WBD and the WSJ saying the company is exploring for Barkley a show that would allow him to talk about other sports that TNT and its sister channels carry, including hockey, college football and basketball, and Major League Baseball; where WBD is right now; the prospects of Venu this fall and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Early returns show Olympics viewership is up 75% from 2021. NBCU's streaming coverage is solid, especially its management of highlight clips on Peacock and YouTube.
John Ourand joins Peter Hamby to unpack how the Olympics have been a bonanza for NBCUniversal, leading to a massive ratings and revenue boost for its Peacock streamer. Then they dig into WBD's lawsuit against the NBA, and how it might affect David Zaslav's future negotiations with cable providers. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
The CPG Guys are joined in this episode by Jay Richman, VP of product & technology for Amazon. This episode was recorded LIVE at Cannes, France during the Cannes Lions festival of creativity in June 2024. Customer obsession, experimenting with new technology are at the core of Amazon. In this episode, we discuss everything from today's artificial intelligence trends to user experience improvements and of course creativity.Follow Jay Richman on LinkedIn at: https://www.linkedin.com/in/jrichman/Follow Amazon on Linkedin : https://www.linkedin.com/company/amazon/Follow Amazon online : https://www.amazon.com/Here's what we asked Jay :Jay, you come with a solid media background that includes NBCU & spotify before Amazon. What have you learned over the years in this space and what advice would you give an earlier you to navigate this?What is your role at amazon as a VP of product & tech and how does it intersect with AI?AI - buzzword to many, reality to amazon for a long time. How has AI developed over the years in the industry and where is AI today?AI and Amazon. I have to imagine the UX is directly delivering through AI. Can you share where Amazon is on this journey?Core customer obsession has always been at the heart of Amazon. How do you connect AI and customer obsession for Amazon?You have so many brands on the seller platform. Not all of them are equally built for resources. How are you helping them in their journey of content and scale with AI?Lets talk Amazon ads and helping even larger brands scale there. The sheer volume of content needed between native and standard ads is different. Are you using AI to help brand creators scale easily? Does an aura of test and learn quickly get born now?What tech trends are you following these days? What matters? What would you coach us to follow?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In this episode of BCP, Mesh and Paul discuss Deadpool & Wolverine's opening and box office estimates. They then cover Emmy nominations and their favorite picks to win. Next, they examine the upcoming Olympics, focusing on NBCU's viewership and ad revenue expectations. Finally, Paul updates on the Young Thug trial, explaining why another judge has left the case. Learn more about your ad choices. Visit megaphone.fm/adchoices
Next in Media talked to Sportico sports media reporter Anthony Crupi about why on demand streaming on Peacock plus old fashioned prime time might work for the Paris Games. Plus his thoughts on NBA rights, the rise of women's sports, and MLB marketing stumbles. Takeaways• The Olympics may not achieve the same live audience numbers as in the past, but NBC could still generate decent ratings by combining live coverage with prime time programming.• Younger generations consume media in shorter, fragmented formats, which may impact their interest in watching live sports events in their entirety.• The lack of a 'big bad' or a unifying narrative in the Olympics, along with societal and political divisions, may affect viewership.• Co-viewing with family members remains a strong factor in sports viewership, but the trend of individualized screen consumption is prevalent among younger audiences.• Traditional media companies are facing challenges in competing for media rights, especially with the rise of streaming platforms and non-traditional advertisers.• The NBA's decision to divide its media rights among multiple players reflects the changing landscape of media consumption and the value of broadcast reach. Networks face obstacles in terms of legal limitations and financial sustainability.• There is a demand for women's sports, but the limited inventory poses a challenge.• Broadcast television is declining, and younger generations have different viewing preferences.• Baseball struggles with marketing and attracting younger audiences.• The media industry is constantly evolving, and there are challenges in balancing content and revenue. Guest: Anthony CrupiHost: Mike ShieldsSponsored by: AcastProduced by: Fresh Take
Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm Damien Fowler.[00:00:01] Ilyse: And I'm Ilyse Liffreing.[00:00:02] Damian: And welcome to this edition of The Current Podcast.[00:00:05] Ilyse: This week we're delighted to speak with Mark Fra, the CEO of Foxtail Media.[00:00:10] Damian: Foxtel Media is the advertising arm of the Foxtel Group, one of Australia's leading media companies, with more than 4. 7 million subscribers.[00:00:19] Ilyse: Like many legacy broadcasters, over the last decade, Foxtel has reinvented itself for the Netflix era, building on its pay TV subscription model by adding in streaming platforms such as Binge and Kayo. It supports streaming services.[00:00:35] Damian: And last year, Foxtel introduced an ad tier on the service, following in the footsteps of Netflix and Disney We started by asking Mark about the state of the television advertising model in Australia this year.[00:00:46] Mark: Yeah, I mean, I think like the rest of the world, the TV market here in Australia is, going through significant change with the growth of, all of the streaming platforms with many of the, add tiers and add capabilities starting [00:01:00] to, launch in the Australian marketplace. Probably what is pretty unique, in terms of the Australian marketplace is that there's currently three major freeware broadcasters that all have their own, digital, platforms as well.[00:01:14] so they're managing transition from linear to digital themselves, but at the same time you've just got this enormous groundswell of video inventory coming from the streaming player. So we're, certainly getting towards a tipping point in the trends in the Australian TV marketplace at the moment.[00:01:31] Damian: Mark, could you just, put into perspective the growth of streaming that you've seen at Foxtel?[00:01:41] Mark: Foxtel has been on an enormous transformation for last four or five years. And if I look, probably four or five years ago, just under 10 percent of our subscribers were streaming customers. And if I look at where we are today, that number is just under [00:02:00] 70%. So a quantum growth in the type of customer we've got.[00:02:04] And critically, what that has also meant is that in the last four or five years, the Foxtel customer base Has grown pretty much close to 100 percent from where it was previously, and that's all been down to, the growth of streaming. And secondly, if I look at it from a Foxtel Media, advertising perspective.[00:02:27] And probably only three years ago that seven or eight percent of our advertising revenue came from digital. As we go into the next financial year, that number will be just under 60%. So we're the beneficiary of that change in customer base from Foxtel, from traditional broadcast TV business to one now that is, is leading and driving streaming the Australian marketplace.[00:02:51] Damian: Yeah, in terms of Foxtel, could you talk us through your relationship between, your existing linear model and [00:03:00] your launching of an ad tier on Binge?[00:03:03] Mark: Yeah. So traditionally, Foxtel has been the, major pay TV provider. In the Australian marketplace, with numerous, linear channels from sport, entertainment, news, all the typical, pay TV channels you would have, coupled with, two digital platforms, Foxtel Now, that have really been the IP services of Foxtel.[00:03:26] And then over the last four to five years, the Foxtel Group. Has launched heavily into streaming. Firstly, it launched KO, a dedicated sports streaming platform with over 40 premium sports, including both the major codes locally in Australia and a lot of the global content like Formula One, as an example.[00:03:50] About 18 months, two years after launch of KO, we then launched Binge. which is K. O. 's sister if you like, entertainment [00:04:00] platform backed by a lot of HBO, NBCU, content. So, made a significant jump, into streaming in the last three to four years. And that has allowed the Foxtel group to pretty much double its subscriber count, from being a traditional pay TV company to now one that plays heavily in streaming.[00:04:19] Damian: You know, in the streaming ecosystem, which we all know is highly competitive, right now, everyone's looking for subscribers and numbers, what's the competitive advantage that Binge brings to the table?[00:04:32] Mark: Yeah. Yeah, you're right. I mean, number one, it's enormously competitive. I think table stakes now are a premium level of content. unfortunately from the global content producers that we work with, coupled with our local content, I think we've got a significant library of content that has debt. I think if you, scratch the surface on some of the content offerings, you don't get the depth of premium content.[00:04:59] On [00:05:00] Binge, we've been very strict on running Four to five minutes of ads an hour on very tight on frequency capping just to make sure that, we give those customers that are buying into the value equation of subscription and advertising a very good customer experience, which includes both the content they're watching and also the advertising experience.[00:05:22] Ilyse: would you say Binge competes with other streamers when it comes to like content acquisition, production, and then maybe like ad experience?[00:05:33] Mark: Yeah. I think we're fortunate enough, that the way that almost the origins of the Foxtel pay TV business has given us relationships and longstanding content relationships with the likes of NBCU, Warner Brothers, Discovery, the BBC group, et cetera. So many of the big globally renowned, media businesses.[00:05:59] [00:06:00] So that has allowed us to transition a lot of that content from the traditional pay TV channels. onto an on demand platform like Binge, and then we've been a significant investor in local content. So we've been able to both produce a number of Binge originals but at the same time leverage the existing local content we've already produced across the Foxtel group. Almost, I mean, we often describe it internally as one kitchen with many restaurants. and by that, I mean by the many different points of distribution, whether that be a linear paid TV channel, or whether that be a binge, on demand platform.[00:06:45] so we talk a lot about, watchability as a term in our business and making sure that every platform that we represent, that the ad experience stacks up to be the most watchable experience for customers.[00:06:59] Ilyse: And does the [00:07:00] content you have speak to specific audiences? Or are you finding that your audience is really across the board?[00:07:11] Mark: There's no question. I think that's the beauty of the streaming platforms that various elements of kind of content bringing a very different audience. And we're in the streamer landscape, you're we're in this very much pause play mentality from a customer perspective. So if that content is so appealing for customers, they may come in.[00:07:35] And binge on that content for X amount of weeks or months and then dip back out.[00:07:40] Particularly with the under younger end of the market that come in and out and then maybe into another streaming platform where they've cited another bit of world kind of renowned content that's got heaps of social buzz with it.[00:07:52] Ilyse: Mm hmm. Yeah, right? That's what I was gonna say.[00:07:56] Damian: I think. Not to malign as a Gen X er. As [00:08:00] a millennial, I'm not[00:08:03] Ilyse: anything. Um, and so, that's interesting when you talk about, content in that way. and that has a lot to do with, viewer retention, as you mentioned. Is there anything else that, Foxtail is envisioning or, strategizing? to really hold onto those viewers or attract new ones.[00:08:25] Mark: Yeah, I mean, I, I think from our perspective, we've gotta, we've gotta continue to evolve, the customer and product experience. There is, there's not a moment to stand still in this streaming environment. whether that be improving the. The viewer quality from HD to 4K to 8K. I think customer expectations are so high.[00:08:50] And whatever we do, in terms of the content experience and the ad experience, we just got to make sure that total value equation, stacks up.[00:09:00] Ilyse: Yeah, you know, in the U. S. at least, bundling is very popular. especially if you're a major network like Disney that's bundling like three different of its like streaming services. What about when it comes to like partnerships with you guys? Are you looking into any of those types of offerings when it comes to like bundling?[00:09:22] Mark: Or, or are you looking to like partner with any network or streamer? , is kind of partnership is embedded in our model. whether that be, as I mentioned before, that the content partners, the Warner Brothers, the NBC use, of this world. So we've had a long standing relationships and partners with them moving forward and going back to the earlier points upon the value equation.[00:09:49] even in the core, Foxtel set top box business over time, we've continued to add, all of the streaming platforms to that service, whether it be Netflix, whether it be [00:10:00] Amazon, whether it be Paramount. So, customers have felt they were getting more of their content choices, more of their streaming platforms in, in one place.[00:10:10] So there's been a level of partnership with the streamers right from the outset even, with the core set, top box business, and we've carried that on, to where we are. today, in the last, few weeks we launched, Hubble, which is our, new streaming ion business. and within that, platform we've got a stack and save, opportunity for customers where.[00:10:33] to your point on bundling, the more subscriptions they have they get a bottom line discount and I think there's so many customers out there I put myself in that bracket that you sign up to numerous streaming services and half the time You don't know exactly how many you've got and how much you're paying for.[00:10:50] Um, so we've actually centralized that into One platform, one invoice, with a stack and save, kind of discount position for customers that have multiple [00:11:00] streaming options. So partnership is embedded in our model, no question.[00:11:03] Damian: Yeah, that's[00:11:04] Ilyse: easy. I wish we had that here, honestly. Because there's not one, really.[00:11:08] Damian: Yeah, right.[00:11:09] Ilyse: Kind of have to look back on everything you're charging, and that's, your card, and that's, that's[00:11:16] Mark: it doesn't take long for months to pass and realize you're still paying for Yeah,[00:11:24] Mark: In terms of like your kind of customer research or, your audience first approach, what are you hearing from your customers vis a vis, ads, the ad, not the ad experience per se, but whether, ads are a game changer for them, you know, in this era of kind of subscription fatigue and all of that.[00:11:43] Damian: Are customers receptive to that ad load you're talking about and is that basically a selling point for Binge and your streaming channels when it comes to advertisers and attracting advertisers to those platforms?[00:11:57] Mark: in everything we do from a, [00:12:00] an advertising perspective to, respect our customers. We've got a very, customer first mentality within the Foxtel group. It's one of our, it's one of our values. And to your point, we test, the various levels. As I mentioned earlier, engagement and attention to our customers.[00:12:17] in terms of their level of response to the content and the advertising. And we kind of, we've seen their perceptions of, the binge brand hold really strong as we've added advertising to that platform. And you've got to look at the economic backdrop here. disposable incomes are under significant kind of, pressure, the hike in interest rates globally over the last.[00:12:43] 12 to 18 months have put enormous pressure on household spending. So I think the introduction of the ad tiers, not just the binge, but for a lot of the global players has been a, another, kickstart to, subscriber [00:13:00] growth levels, across the industry. And it just gives customers optionality.[00:13:06] and probably what was interesting When we added advertising to the binge platform, clearly we've done some modeling on what might be the churn levels of customer out of that tier and what might be the spin up into the next tier without advertising. And in both kind of cases, number one, the actual churn level in terms of those customers pulling out the platform was well under expectations.[00:13:39] in the zero point something kind of percent and a handful of more customers of spun up. So net, we were left with a scalable audience, even probably bigger than we actually modeled for our advertisers. So it was a really good story. So I think the research got us in the right place in terms of the ad experience we put forward.[00:14:00] Ilyse: I know we've written quite a bit about how, like, streaming is democratizing, sports in a way for, maybe perhaps, smaller brands to get in on sports, versus in a linear environment where it's, More expensive, usually. is that what you're experiencing? Is there a difference in brands wanting to advertise on linear versus streaming? Or, and how is that like playing out?[00:14:25] Mark: it's a good question. A lot of our, premium brands have transitioned into streaming at the same time to ensure they've got. Yeah. Brand presence and share a voice across both live linear and into streaming, but you're right that there's no doubt it's given opportunities for smaller brands to get on board and be involved in live sport, which historically may have been, cost prohibitive.[00:14:52] and what I would say in almost summary of that trend, we've, on our, major [00:15:00] sporting, properties here in Australia, whether that be the cricket, whether that be the AFL or the NRL, which I've already mentioned, in the last couple of years, we've had a record number of advertising partners on all of those kind of codes.[00:15:12] And that's been the blend of those big premium advertisers that have always been involved in sport, that have had the financial bandwidth to do so. Plus, A multitude of new brands that have come on, streaming. So we've got more, if you like major sports partners than you've ever had before.[00:15:30] Ilyse: I feel like it's also pretty interesting because when it comes to live sports streaming kind of offers an environment where, I don't know you can watch them at any point. For one thing, and then two, we've, at least we've written about how some more like niche sports are appearing in streaming environments, versus linear, and I'm curious what you think about that. Pickleball.[00:16:01] Mark: Great example. very timely, actually. last night I was, fortunate enough to be out with, wheelchair rugby Australia. and as an example, we brought, their content onto the KO platform, probably four years ago now. And what that has done to that code in particular, it's allowed them to grow exponentially in the number of teams that now play wheelchair rugby in the Australian marketplace, the number of participants they've got.[00:16:36] the number of females that are now playing it, and across those three or four years, the quality of that team has meant that they've been able to, they've won the World Cup, they've won the World Championships, and they're off to, the Olympics, later this year.[00:16:53] So, outside of the big ticket, sports, It's also great to show the impact you could [00:17:00] have on other sports that wouldn't be kind of, that aren't out there of competing for sports rights. It's a very different model about how you support them and their corporate growth moving forward.[00:17:12] Ilyse: know, it, it seems, even in Australia, it's a very fragmented media ecosystem. How are you thinking about measuring audiences, especially now with the rise of, alternative currencies? what's, the Aussie gold standard,[00:17:31] Mark: it's a fascinating question and I, myself and my team spend a lot of time, observing, reading, going to the U. S., the U. K. and observing the trends. And over the last probably three to four years, I mean, there has been a An explosion of alternate currencies in the U. S. when you look at the likes of, video amp and others taking the challenge to Nielsen, we observed that.[00:17:56] And whilst I don't think we're going to get to the [00:18:00] same level of different currencies in the Australian marketplace, I think you will see, publishers Probably grab the accountability of measurement themselves. moving forward. in this market, we've got, post town, which is a kind of, Nielsen supported, service and from a Fox sale perspective, we're part of that.[00:18:24] Industry standard, but we also recognize that we've got, set up box data with IP return path. We've got multiple streaming platforms. So a there's a role for us to make sure We leverage, that data probably more than we ever have. and that's not just to use it, internally in terms of retention and everything else you use your own data for.[00:18:52] But how do we actually use that for not just targeted advertising? How do we use it as a currency [00:19:00] moving forward? Because the depth of that data is so strong.[00:19:05] Now, While you were stating some of the various partnerships that you do have. And I'm just curious because it sounds like so many. how do you possibly manage all the partnerships? Especially with Foxtail's, yearly roadmap. I[00:19:24] it's a great question. I think, fortunately, a lot of, the content deals that the Foxtel business has is, Number one, they're multi year agreements, and therefore, the actual, the start and renegotiation dates, a lot of, a lot of those content deals are spread out across multiple years, so that gives us an opportunity to probably manage the heavy lifting part of those deals, which is often the renegotiation, and the work to move forward to continue a deal.[00:19:58] [00:20:00] But I think, this is not just, on the content side, this is certainly on the advertising side. One piece of feedback that we continually we get and probably more so than ever right now is the importance of senior relationships in the industry. Never have we seen probably an influx of such scale in terms of global streaming competitors coming to the market, particularly on The advertising and add to your side.[00:20:35] And one thing that I think we can, that can continue to stand the same good state is the senior level of relationships that we hold in the industry. And that's not, that's not exclusive to Australia. I think that's in any market. and that's one part that. We take very seriously in terms of how we manage, our partnerships, whether they be content or advertiser [00:21:00] related.[00:21:00] Damian: I guess we'd like to get a perspective of your, year in view. what's exciting you about the next six months?[00:21:09] Mark: I think going back to the point of kind of competition, we'll have, Amazon Prime will launch, its, advertising service, from a streaming video perspective later this year. Um, Paramount Plus have just announced the launch of their, ad tier. So there's enormous activity and interest in the category.[00:21:29] So our focus is number one, to be part of that growth curve in streaming video, if not leading in many, many areas, and probably one of the areas that I'm being truly honest, I wouldn't have forecast that it. Thank you. our involvement as a business, whether that be Foxtel Media or me personally, in audiences and in measurement, I've never been as personally involved, in that area.[00:21:59] And [00:22:00] I think there's a, there's an opportunity to get that right. and most importantly, getting that stands us in great stead for future growth. So seeing an explosion in both currencies and measurement, attention, engagement, and new metrics. So that feels like the new battleground for us moving forward and one that from a Foxtel perspective, we want to make sure that we lead.[00:22:27] Mark: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:22:33] Ilyse: The current podcast theme is by Love and Caliber. The current team includes Cat Vessey and Sydney Cairns.[00:22:39] Damian: And remember I'm Damian.[00:22:41] Ilyse: I'm Ilyse.[00:22:42] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review.[00:22:47] Also, tune in to our other podcast, The Current Report.
This week, we recap details from the ongoing Sunday Ticket trial, including the news that the NFL rejected ESPN's proposed reduced price of $70 for the entire 2023 season for Sunday Ticket, along with single-team packages. Trial evidence also showed that Fox considered Sunday Ticket an "existential threat" to its business, asking the NFL in 2021 that Sunday Ticket not be allowed to grow more than 20% of subscriptions beyond its current level. We also discuss the contents of a second letter from House Representatives to Disney, Fox, and WBD about Venu Sports' business, deeming Venu Sports' response to their first inquiry "insufficient" on collusion, privacy, and pricing concerns. In addition, we highlight Private Equity firm Clearhaven Partners' acquisition of IP video transport vendor Zixi and CTV-focused DSP Madhive's acquisition of omnichannel marketing platform Frequence. Finally, we break down all the latest content licensing deals from Netflix, WBD, Showmax, INDYCAR, Rogers, Warner Bros. Discovery and the new advertising network from Google TV.Podcast produced by Security Halt Media
Next in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up the Olympics to a whole new crop of advertisers while trying to cater to Gen Z's viewing habits. Levin also talked about TV's attribution challenge and whether this is the year of "T-Commerce." Takeaways• Brands are leaning in to tell bigger stories and are interested in surrounding content with meaningful narratives.• Strategic audiences and attribution are top of mind for advertisers, as they seek to move beyond age and gender targeting.• The Olympics on Peacock will offer new advertising opportunities, including programmatic buying and shoppable ad units.• Live sports continue to be a valuable asset for NBCU, with high viewership and co-viewing.• The TV market is evolving, and NBCU is focused on proving the value of its full portfolio and driving purchase behavior.• Attribution and measurement are key challenges, but NBCU is working on partnerships and tools to address them.• Clean rooms and programmatic buying are growing in importance, attracting both big advertisers and new brands.• Programmatic buying in live sports has seen significant growth, fueling client diversity and increasing spend. Chapters00:00 - Introduction and Upfront Season02:46 - Strategic Audiences and Attribution: Moving Beyond Age and Gender05:36 - Reimagining the Olympics on Peacock07:33 - The Value of Live Sports11:26 - Challenges and Opportunities in the TV Market15:02 - The Need for Better Attribution and Measurement25:58 - Programmatic Growth in Live Sports Guest: Alison LevinHost: Mike ShieldsSponsored by: EpsilonProduced by: Fresh Take
NBCUniversal's ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Damian: I'm damian Fowler.[00:00:01] Ilyse: And I'm Eileen Sliffering.[00:00:02] Damian: Welcome to this edition of the Current Podcast.[00:00:05] Ilyse: This week, we're delighted to talk with Allison Levin, who joined NBCUniversal as the President of Advertising and Partnerships earlier this year.[00:00:15] Damian: Allison oversees all ad sales initiatives for NBCUniversal across national and local markets, as well as for the company's Peacock streaming service, which will be the streaming home 000 hours of Olympics coverage for the first time.[00:00:30] Ilyse: It's no doubt going to be a summer of sport for the legacy broadcaster which owns the media rights to the Olympics through 2032 and for the first time the slots on Peacock are open to programmatic buyers.[00:00:44] Damian: that's not all. Just this week, NBCUniversal returned to Radio City Music Hall in New York City for its annual Upfront presentation, celebrating the company's diverse slate of programming. We started by asking Alison about this year's [00:01:00] event.[00:01:00] Alison: Yeah, I mean, it's, this is such a, an incredible busy time of year for all of us. And it really is such a great, like forcing function to take a step back and to have these conversations with clients, both agencies and our brand partners about. What it is that they're excited for the next 12 months.[00:01:17] How do we want to partner together? And what does the future hold, right? there's so many conversations that are in quarter often, but this is the opportunity to really look ahead and talk about the future of our work together. and so I would say from the conversations we've been having, and we've been having, hundreds of conversations across clients and agencies, we're really hearing like.[00:01:36] Two big themes that are coming out. And the first is about strategic audiences. So for those of us that have been in, digital for a long time, this isn't a surprise that, you know, buying off of a more precise audience, like someone who's in market for a car or household income or leveraging. A client's first party data is just a more effective way to place [00:02:00] media than, buying adults 18 to 49.[00:02:03] Like someone had said to me once that adults 18 to 49 is a family reunion. It's not a buying And it's it stuck with me ever, since. And, We are hearing loud and clear from clients that they are really excited to move into more precise audiences, not just in streaming and across digital, but really looking at it on the linear side too, and having one buying tactic across the full portfolio.[00:02:27] And, when you think about Consumers like at the end of the day, we're all consumers. We're all viewers and viewers have a relationship with IP, not delivery mechanism, right? And so as marketers we're hearing from marketers, they want to have that same execution strategy and they really want to find their target audience.[00:02:46] Wherever they may be across a full portfolio in a more precise way. So I would say that's one key theme we're hearing a lot about. and of course that has great implications on programmatic. it has implications on our one [00:03:00] platform, total audience product, Opta, and how we, actually help leverage data to find our audience across our full portfolio. And then. Another really interesting conversation that's been coming up quite a bit. And we just were in a client meeting this morning where this was like front and center, but was how can we partner with our brands to tell stories within our stories? Right? Like, and if you just take a step back, like storytelling is, the fundamental part.[00:03:30] Of our foundation. It's how we have learned as human beings, how we've grown. It's our number one form of entertainment is being entertained by stories. And I include sports in that. Like there is a beginning, middle end of sports. And so as we talk to marketers, they really want to And work together to stand out, to tell stories within our stories.[00:03:50] Like even thinking about Jake from safe farm, that's a story, right? Like these brand, champions are storytellers too. So I'd say the combination of what we're hearing a lot in market is [00:04:00] strategic audiences. So moving to more precise audiences across linear and streaming, and then going deeper and big content moments, whether that be sports or Bravo or big live events, like Thanksgiving day parade and more.[00:04:15] Damian: That was really interesting. So it's actually getting quite granular and clients have to pay attention to what's actually happening in the programming. I'm[00:04:26] Alison: I mean, like that's really how these moments stand out is like taking IP together and helping infuse a brand into the IP.[00:04:36] Damian: going to switch a little bit, but related, but obviously it's going to be a big summer for NBCUniversal with the Paris Olympics, which, you have the media rights to in the US. And I've been hearing that you've been setting up major events like the opening ceremony, with the Paris Olympics.[00:04:51] record revenue. Maybe this is an obvious question, but why is this inventory so enticing for [00:05:00] advertisers?[00:05:01] Alison: Yeah. I'm four months into my time at NBCU and, just the, value and interest in this asset is even Stronger than I imagined truly. And I think, when you think about it, it makes complete sense of why this is so interesting for brands and so exciting for consumers.[00:05:18] But like, I think from a brand perspective, just even thinking about the state of mind that people are in when they're watching this, There, especially right now, in times when people are divided, like opportunities and places and content that bring people together that are really moments of joy and happiness and suspense.[00:05:38] so the mindset that you are reaching people in, in that moment is really just, So valuable from a marketer perspective. and then I'd say the second is just reach, like how much reach the Olympics actually drives the share of attention it drives. So from a marketer perspective, like you find this audience in this really engaged mindset in [00:06:00] moments of happiness and togetherness, we're all rooting for team USA.[00:06:04] And then it also has such incredible reach and share. Of attention during this timeframe, where everyone's talking about it, everyone's watching it. So what an opportunity from a marketer perspective to really break through. and then you add to that, like the consumer experience too. So thinking about Peacock and all we're doing on the Peacock side, on the Olympics that we're going to have thousands of hours of content.[00:06:27] All of the different games, like never before, different consumer experiences as well. And so that, that combination is just so powerful and we'reseeing such excitement from the market to surround the games and be in the games.[00:06:41] Damian: one of the great things about the Olympics is there's so many sports on offering it. people have so many different interests. And so you can go from surfing to track and field to soccer. So it's really an amazing opportunity.[00:06:54] Wanted to just also touch upon Talk about the fact that for the first time you're going [00:07:00] programmatic on your streaming service in terms of selling the inventory around the Olympics. Why is that so significant?[00:07:10] Alison: I mean, from our perspective, we believe deeply in the power of programmatic and strategic audience buying. and for brands programmatic access really democratizes access to these incredible events where Olympics is one of them, like just even taking a step back, our entire live sports inventory from the NFL to big 10 and more now programmatically Transacted and with that, the number of advertisers in 2023 actually grew 87 percent year over year and the sports revenue doubled, right?[00:07:45] So there's just incredible momentum on the number of advertisers that have access to these huge moments. Like they're huge from a reach perspective. They're huge from an attention perspective. And now we're adding Olympics to that. And so when you think about. What is the [00:08:00] television of today? what is the opportunity for today?[00:08:02] It's precise audiences. Bought in real time and measurable and the ability to optimize. Like now you can do that with Olympics and with all of live sports across Peacock, like it is amazing how much this really changed in the last few years. And so we're so excited to truly. Bring this opportunity to advertisers that historically have not been able to participate.[00:08:25] Um,[00:08:26] And we're just so excited to, to see, all the momentum and get some learnings from it as well.[00:08:32] Ilyse: Yeah, you know, we, always write about how, like, CTV, but now especially like live sports is like democratizing TV, as you say, when it comes to live sports and perhaps especially like now Olympics, are you seeing certain advertisers more interested or is interest really like spanning across sectors at this point?[00:08:54] Damian: point?[00:08:55] Alison: across. Sectors because, and I think the Olympics is a really interesting example because the point [00:09:00] that you made before, there's so many different sports to, so you might be really interested in, swimming or as a brand or rock climbing, you can be specialized, but really from a, taking a step back from a sports perspective, like it drives incredible reach.[00:09:17] And fandom, it's one of the greatest stories told, right? And there's such anticipation as you watch it and suspense. And so that's something that all brands of all different categories really have been interested in, and we've seen just an incredible momentum. And then from the consumer side, it's been tremendous, the ratings.[00:09:38] And I think one of the, the thoughts when streaming came out and we started to put live sports on Peacock was that would cannibalize ratings on linear, but we've not seen that come to life. Like in last year's rating on sports, actually on linear grew and streaming grew. So streaming is just bringing in a whole new audience of viewers that we weren't, that we weren't accessing before.[00:09:59] and so [00:10:00] it's such an opportunity from a consumer perspective. We're creating more ways for them to watch in different ways, but it's also creating and opening up a new door to advertisers that maybe have not been able to access the properties before.[00:10:13] Ilyse: It definitely seems like it's just Changing overall, evolving rather, including as what's happening with this week with upfronts. Really programmatic buys can happen at any time now and that's like altering the traditional upfront marketplace in a sense. Are you seeing this, are the upfronts basically shifting to that always on marketplace?[00:10:38] Alison: What we're seeing on our end is that there really is a finite amount of truly premium professionally produced content. and that is across the board in linear, but also in streaming. And so when you pair that with wanting to find strategic, more precise audiences, or you have a big sale coming up [00:11:00] on, weekend and you want to heavy up during that timeframe, like Locking in those audiences and reserving them is still incredibly important.[00:11:08] And so the role of the upfront and the fact that the upfront is a futures market and you lock in the inventory ahead of time is still. very important. And we're continuing to see that this year and for next year's upfront. But I think the ways that you want to place that upfront, the ways that you wantto say, I'm going to spend this amount and I want it for this audience, but what is the actual tool that you might use to run your campaign?[00:11:31] I think has changed. So if you want to run it as a PG deal through a DSP or PMP deal, that's certainly something that's. That brands have been interested in, and there's a lot of benefits to that too. So I think both things are happening where the upfront is still an important process, reserving inventory is still important, but the, underlying, tools you use to place that upfront, I think have been changing.[00:11:55] Ilyse: Now, when you first announced your Olympic programmatic effort [00:12:00] a few months ago, you stated, and I thought this was very interesting, we're taking back ownership of performance. We drive performance just as well, if not better, than your Metas and your Googles. Can you go into how investing with NBCU drives this performance for marketers?[00:12:17] Alison: Yeah, the team probably at NBCU is like, maybe you might be sick of me hearing, getting on my soapbox about this, but I just think the idea that there is, a media. Activation type called performance media drives me a little bit bonkers because it, it leads people to believe that the rest of it doesn't perform.[00:12:34] and someone had told me the other day, and I thought this was so interesting that I want, they, they said, I think that television advertising has a Branding problem, ironically. And I'm like, I actually think it does too. when you take a step back and you think about what drives performance for advertisers, what moves products off the shelf, what gets people into a dealership, what drives people to studios, it's massive [00:13:00] reach getting as many people as possible.[00:13:02] It's finding the right audience, leveraging first party data, connecting to third party data. It's tools that help you optimize to get smarter and smarter as you go. And then it's real time attribution. And when you take a step back, NBCU reaches 90 percent of us households in a given month.[00:13:22] We have massive reach. We deeply know who our consumers are. We have first party data on over 90 million households. We partner with ad tech to help with real time optimization. And we're getting smarter and going deeper on real time attribution. And so I think to me, the real, the real difference here and the one that we're really excited to work through with our clients is getting faster attribution and measurement in their hands so that they can understand performance and don't have to rely on MMM models that can take nine months to a year.[00:13:54] And it's not actually that the performance is any less than these other players. [00:14:00] It's the perception of the research and the attribution studies that they don't have as quickly as possible. Like we were just in this. Client meeting and she was telling us like all of these social platforms are all claiming incrementality on all this and yet They're not even selling as much as in aggregate They're all saying they're getting credit for right like there needs to be a reassessment of what does attribution?[00:14:23] actually mean how do you look at it holistically? And I think there's, leveraging NBCU's portfolio and understanding the power of the platform as quickly as possible is goal number one for us this year.[00:14:36] Now I know you think about the user experience a lot, on Peacock, on really all of your platforms. What about the ad experience?[00:14:48] Damian: TV[00:14:48] Ilyse: to me is, it seems to be just getting more and more personalized. Why do you think this is important to viewers? Peace.[00:14:56] Alison: Yeah, I personalization makes a better, experience for [00:15:00] consumers and it makes a better experience for brands, right? It drives performance for brands. And, I do think this is such an important element. If you think about the calculation of performance and what drives performance for an advertiser, how a consumer sees that ad, what is their mindset at, and what is the experience around seeing that ad is so So critical and I think sometimes underappreciated, for peacock, we take this so seriously.[00:15:27] Our ad load is the lowest, one of the lowest, if not the lowest of all the premium AVADS. When you are a buyer, you own the pod from a category perspective. So if you are a financial service brand, you own that pod and there's no one else that's near you for the minutes before you Between those breaks, like that is so powerful from a brand perspective and it drives results with the consumers they're trying to reach.[00:15:53] our pause ads that we run are beautiful and done creatively and it drives incredible impact for brands [00:16:00] too. And when you add that combination of, innovative ad units, a great consumer experience, we just see time and time again that it drives results. And we hear everyone's, people tell us all the time, like they are users of.[00:16:12] Peacock, but also other streaming channels and they feel the difference like, and if you feel it as a consumer, it also means that when anadvertiser shows up, you are feeling a different way about them and their products in that moment. So we just take that so seriously. And the fact matters, Peacock was built for advertisers first.[00:16:31] We didn't retrofit as in after the fact. And so it really allowed us to be really thoughtful about building both of these at the same exact time versus figuring one out and then trying to get the other one shoved in there after the fact.[00:16:44] Damian: I read that local markets have a really significant influence on audiences and that national brands can connect with audiences more effectively when they speak with a local voice. And I know that your remit is across national and local. as you oversee that, what's your observation, on that [00:17:00] point?[00:17:01] Alison: Yeah. we've been. I'd say it's really been exciting. working across the national and local teams and there's been so much momentum on the local business, around digital and our ad property called spot on. It's our offering that we have. That's basically allows you to find your audience across Peacock and other digital endpoints, in specific geos and DMAs.[00:17:25] and I think a great example of where we're going with this is the launch of spot on auto. So that product in particular actually syncs up with constellation, as a key partner there with tier three auto and let's see tier three auto in a seamless way, activate across our peacock inventory. And as you know, like there's.[00:17:46] Tremendous opportunity in that category, tremendous, growth from a digital standpoint. And so new tech products and innovations like that to go capture the tier three auto market, but also other local markets [00:18:00] has been really exciting for us. An area of opportunity. And then to your point, when you marry that with what is the, national, business doing right.[00:18:08] So the tier one and what is the impact of running tier one plus tier two auto plus tier three auto on driving people to a dealership. So we're really excited about the early findings we're seeing from spot on auto and a lot more to come there.[00:18:22] Damian: Goes back to driving performance. Thanks.[00:18:24] Alison: Exactly.[00:18:27] Ilyse: now one final question for you. As obviously we're going into this huge summer for NBCU with Olympics programmatic on Peacock. Looking into your crystal ball, what do you imagine for the future ahead of that? How can NBCU even top that?[00:18:43] Damian: didn't[00:18:44] Alison: excited for this summer and I'm so excited for Paris quite personally. Um, but I think one of the things I think that's underappreciated about NBCU, we talked about this a bit at 124, that we've been leading in television [00:19:00] and video innovation. For decades, right? The first NFL game ever aired on NBC was a hundred years ago.[00:19:07] The first viral clip ever on YouTube was SNL. The largest streaming day ever was on Peacock. And, I'm excited for us to take back that narrative a little bit in the market. We've been quietly leading an innovation for decades where you continue to do so. And we do it because brands have always been in our partners.[00:19:27] Number one for us, they're,what we think about when we wake up and we go to bed at night, like making their campaign successful. And we've been innovating to do that. And we are continuing to do that. So I just say like, just thinking about everything we've been doing on Peacock over the last, 12 months.[00:19:45] everything that we were doing on attribution and measurement, all of our work on strategic audiences and Opta, just imagine what we'll do in the next 12 months. Like we're just hitting our stride right now and there's just so much runway ahead for us. And, we've got [00:20:00] great partners that have been here testing and innovating and building alongside of us.[00:20:05] Ilyse:OUTRO[00:20:05] Damian: And that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned.[00:20:11] Ilyse: The current podcast theme is by Love and Caliber. The current team includes Cat Vessey and Sydney Cairns.[00:20:17] Damian: And[00:20:17] remember I'm Damian.[00:20:19] Ilyse: I'm Elise.[00:20:20] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review.[00:20:25] Also, tune in to our other podcast, The Current Report
Paul Falcone is a bestselling author and top-rated presenter and storyteller specializing in workplace leadership development, communication, and talent management, including effective hiring, performance achievement, employee accountability, and workplace ethics. Drawing from his years of experience as head of HR for Nickelodeon, head of international HR for Paramount Pictures, and head of HR operations for NBCU's prime time and late-night lineups, Paul knows how to entertain and train meaningful concepts for quick and easy adaptation and implementation. Mentioned on the Show:101 Tough Conversations to Have With Employees (book): https://a.co/d/beQ9UghSee Paul's other books on his Amazon author page: https://www.amazon.com/stores/Paul-Falcone/author/B001JSBH5OConnect with Paul Falcone on LinkedIn: https://www.linkedin.com/in/paulfalcone1Paul's website: https://www.paulfalconehr.com/________________________Connect with O'Brien McMahon on LinkedIn: https://www.linkedin.com/in/obrienmcmahon/Learn more about O'Brien: https://obrienmcmahon.com/O'Brien's new book—How You Become You—is available now: https://a.co/d/22kZ0sV________________________ Timestamps:(2:24 ) - Welcoming Paul(2:56) - Can you give us the background on your career?(3:54) - What made you want to write books?(6:03) - What was your process of writing and working at the same time?(10:04) - What is it about “101 Tough Conversations” that readers resonate with(24:10) - How can leaders develop a practice of tough conversations so that people get regular feedback?(36:26) - What does it mean to be a good coach as a leader?(40:25) - How do you guide someone into a new skill they've never done before?(49:09)v- What is leadership offense?(51:21) - Where can people find you if they want to get in contact?
The Flagship returns this week with an absolutely loaded show covering wrestling topics from all across the world, including:WWE Backlash France + Press Conference Fallout: We already reviewed the Backlash France show on Instant Reaction, so this segment will focus mostly on the post-show Press Conference, Paul Levesque's question about Drew Gulak's status in the company, and the embarrassing reaction of members of the wrestling media to said question.WWE likely joining Vince and Johnny Ace in seeking arbitration: In a recent WWE court filing, the company revealed its intention to join Vince McMahon and John Laurinitis in seeking arbitration to pause the ongoing Janel Grant lawsuit.WWE re-ups with NBCU for final months of 2024: The question of where RAW will air from September to December has been answered. NBCU secured the rights to RAW for the final three months of the year at just $25M.NOAH Wrestle Magic review: NOAH put together a fun Wrestle Magic show from Sumo Hall, including a new GHC Heavyweight Champion and an amazing Guys Being Dudes Match.Dragongate Dead or Alive review: The annual Dead or Alive cage match from Dragongate happened over the weekend, we talk about the emotional match.AJPW Champion Carnival Finals set: We have our Champion Carnival finals secured; it'll be Kento Miyahara vs. Jun Saito on May 12. We catch you up on the Champion Carnival. MLW Azteca Lucha preview: Rich will be on hand live this weekend for MLW Azteca Lucha; we preview what's on the show—lots of good, but also lots of bad!Our Sponsors:* Check out eufy: us.eufy.com* Support our sponsor Arena Club! Whether you're buying, selling, trading, or displaying—Arena Club is the card-collecting platform you have to check out. Get 10% off your first purchase on Arena Club by going to http://www.arenaclub.com/vownet. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
The Flagship returns this week with an absolutely loaded show covering wrestling topics from all across the world, including:WWE Backlash France + Press Conference Fallout: We already reviewed the Backlash France show on Instant Reaction, so this segment will focus mostly on the post-show Press Conference, Paul Levesque's question about Drew Gulak's status in the company, and the embarrassing reaction of members of the wrestling media to said question.WWE likely joining Vince and Johnny Ace in seeking arbitration: In a recent WWE court filing, the company revealed its intention to join Vince McMahon and John Laurinitis in seeking arbitration to pause the ongoing Janel Grant lawsuit.WWE re-ups with NBCU for final months of 2024: The question of where RAW will air from September to December has been answered. NBCU secured the rights to RAW for the final three months of the year at just $25M.NOAH Wrestle Magic review: NOAH put together a fun Wrestle Magic show from Sumo Hall, including a new GHC Heavyweight Champion and an amazing Guys Being Dudes Match.Dragongate Dead or Alive review: The annual Dead or Alive cage match from Dragongate happened over the weekend, we talk about the emotional match.AJPW Champion Carnival Finals set: We have our Champion Carnival finals secured; it'll be Kento Miyahara vs. Jun Saito on May 12. We catch you up on the Champion Carnival.MLW Azteca Lucha preview: Rich will be on hand live this weekend for MLW Azteca Lucha; we preview what's on the show—lots of good, but also lots of bad!Support this podcast at — https://redcircle.com/voices-of-wrestling-flagship/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising's traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal's chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.See omnystudio.com/listener for privacy information.
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=enLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567#tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey01:54 The Ever-Changing State of Marketing03:40 Navigating the CMO Role: Challenges and Strategies05:47 Embracing Digital Transformation in Marketing07:33 The Importance of Continuous Learning and Adaptation14:26 Tales from the CMO Crypt: Overcoming Obstacles20:44 Navigating Misinformation in Marketing20:58 The Power of Sharing Knowledge in Competitive Fields21:22 Understanding the Long-Term Value of Branding21:50 The Challenges of Marketing in Tech Companies22:15 Crisis Management and the Importance of Preparation23:03 Insights from a Marketing Career: Recognizing Red Flags26:13 Embracing Challenges and the Journey of Self-Discovery29:43 Building Community and Reimagining Business in a Changing World31:56 The Journey from CMO to Community Builder34:36 Concluding Thoughts and Practical AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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