Podcasts about dkny pr girl

Life as a Personal Branding Expert Dive into the realm of personal branding with Aliza Licht, an acclaimed marketer, bestselling author, and podcasting expert. Aliza is regularly featured in the media as an on-air talent and a subject matter expert. Her appearances include Good Morning America, The Today Show, E!, Bloomberg, Cheddar, Good Day New York, and more. She has also contributed to articles in the Harvard Business Review, The Wall Street Journal, Time, Fast Company, Forbes, and countless other media outlets. As the founder of Leave Your Mark, Aliza utilizes over 25 years of industry experience to guide businesses and individuals in crafting compelling brand strategies. Explore Aliza's journey from pioneering the iconic DKNY PR GIRL persona to becoming a sought-after mentor and author. Uncover invaluable insights into personal branding essentials, career advancement tactics, and the power of storytelling in shaping professional narratives. Join us to hear actionable advice that'll help you elevate your brand presence in today's competitive landscape. Don't miss out on this opportunity to hear from one of the very best when it comes to the topic of personal branding. To learn more about Aliza and her work, be sure to check out the following links: Her latest book: On Brand Company Website LinkedIn Instagram X FRIENDLY REMINDERS: And hey! Why don't you check out some video highlights of the talk over on YouTube? By liking, commenting or subscribing you'd be helping a ton as far as supporting this program.  Subscribe on YouTube here I'd highly appreciate it!  -Christopher Follow LIFE AS A.. on your favourite social platforms via these links: Youtube Linkedin: Twitter: Instagram:  Facebook: 

Before you post anything, ask: Why am I posting this? Is this within my brand guardrails? Even still, you may find yourself in hot water someday, and it's important to think through how you will respond (and the pop-up team you will assemble to help) in advance. Today, we're breaking down the tricky art of crisis communications and apologies with Aliza Licht, author of On Brand, who brings two decades of PR experience to the conversation. More About Aliza: Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL.

Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert, and career development coach. From her early days as the anonymous social media phenomenon DKNY PR GIRL (the original Gossip Girl) to her latest book ON BRAND,  she's leveraged over 25 years of marketing, communications, and digital expertise to create her own company Leave Your Mark, a multimedia brand and consultancy. She's been featured in countless media outlets, including Good Morning American and The Today Show to name a few, and is recognized as  one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." Follow Aliza: @AlizaLichtxoAliza's Website: https://alizalicht.com/Purchase ON BRAND on AmazonListen to LEAVE YOUR MARK on Apple Podcasts

EP 98: Midlife hotties, are you ready to find your voice and define (or re-define) your personal brand, goals, and interests? Looking for inspiration on how to break free from midlife social comparison and start that project you've been dreaming of? If you are ready to start your midlife reinvention and create your personal brand, then this episode is for you! Join me, Dr. Sarah Milken in an honest conversation called “Your Midlife Personal Rebrand”. My guest Aliza Licht went from being the creator and voice of “DKNY PR Girl” on Twitter, a marketing and branding expert and now an author and podcaster. She's the host of the Leave Your Mark podcast and the author of LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media. and ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. We discuss the importance of your personal brand (even if you don't have a “job” or a business), finding your voice, standing up for your message and limiting the effects of social comparison.  Mentions: Eve Rodsky: Find Your Unicorn Space  Being A Jewish Activist Wasn't On Brand For Me  Ross Martin: @rossmartin Dorie Clark:  @dorieclark   Looking forward to connecting with you! Here are some ways to connect with me! THE FLEXIBLE NEUROTIC SHOW NOTES: https://www.theflexibleneurotic.com/episodes/98 THE FLEXIBLE NEUROTIC INSTAGRAM: https://www.instagram.com/theflexibleneurotic/  THE FLEXIBLE NEUROTIC WEBSITE: https://www.theflexibleneurotic.com/  THE FLEXIBLE NEUROTIC EMAIL: sarah@theflexibleneurotic.com  

Enjoy this video podcast on Spotify and Youtube! When Aliza Licht (aka DKNY PR GIRL) left Donna Karan after 17 years, she was simply known as Aliza from DKNY. With no title to fall back on, Aliza knew she had to figure out who she was now and reshape her own narrative. Aliza's journey in self-reflection led to her writing her second book On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. By retelling her journey, Aliza shows readers how she rebranded herself and took control of her own story. Aliza believes that every individual is responsible for taking an active role in their own brand in today's ever-changing, noisy world. For Aliza's full back story, be sure to revisit her first guest appearance on Superwomen. Thanks for listening!  Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Follow Superwomen on Instagram. Guest Website: ⁠alizalicht.com⁠ Social Media: Instagram: ⁠@alizalichtxo⁠ Twitter: ⁠@AlizaLicht⁠ LinkedIn: ⁠@AlizaLicht⁠ TikTok: ⁠@alizalichtxo⁠ Big Ideas: -Questions to consider when thinking about your personal brand -How to talk about yourself without bragging -Individualized advice for Gen X, Millennials, and Gen Z for building a brand Links: Market Yourself: Aliza Licht of Leave Your Mark- Aliza's first guest appearance on Superwomen On Brand Book On Brand Reading Companion Leave Your Mark: Podcast Leaving Their Mark LinkedIn List --- Support this podcast: https://podcasters.spotify.com/pod/show/superwomen/support

Today's episode of Leave Your Mark is brought to you by U Beauty. ⁠U Beauty⁠ is a luxury, technology-driven skincare brand that is female-founded by one of my favorite people, Tina Chen Craig. My holy grail product is their Resurfacing Compound, considered by beauty insiders as "Botox in a Bottle." I've been using this since day one. U Beauty has a Try Before You Buy option where they send you a premium sample, free of charge, to try out for 15 days. After that, you'll be sent the full size at full price, or you can opt-out. Use code ALIZALICHT to get 20% off the full-size product. Visit ubeauty.com to see how you can have airbrushed skin in real life. Episode 197: Taylor Lorenz Sets the Record Straight in Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet  How many journalists do you know who can simultaneously report a story and inadvertently become the story? Taylor Lorenz sits in a class by herself. As a technology journalist for The Washington Post, she doesn't just report on the latest trend but writes about topics with more significant meaning and what they say about the state of technology, media, and culture.  But as a creator and internet personality, Taylor has often become the story herself and a target by many. The backlash comes swiftly, frequently, and usually from right-wing media. Tucker Carlson's favorite pastime is bashing her every move. Fox has held entire segments around Taylor, and #TaylorLorenz is often a trending hashtag on Twitter (now X). Elon Musk has gone after her many times. The minute she publishes a story, she'll start trending, and the trolling begins. None of it is slowing Taylor down. Taylor Lorenz has been the authority on internet culture for over a decade, documenting its far-reaching effects on all corners of our lives. In her first book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet, debuts this week, she presents a groundbreaking social history of the internet—revealing how online influence and the creators who amass it have reshaped our world, online and off. "It's important to set the record straight on where the "creator economy" emerged from because, in 2021, when Silicon Valley finally woke up and was forced to take internet culture seriously because of the pandemic, there was just so much revisionist history. They were talking about how MrBeast founded the notion of productizing himself — that's just not true. Beauty vloggers were doing that back in 2012. Mommy bloggers pioneered a lot of these revenue streams, so I wanted to also talk about that. No one has written that history. I want to tell the stories that have been written out of history by Silicon Valley," says Taylor.  In this episode, Taylor and I map her journey from former aspiring fashion publicist to globally renowned journalist. We cover the state of the creator economy, how she follows trends and the future of tech, where she sees social media heading, and most importantly, setting the record straight on its birth and evolution. I am honored to be included in her book for my work as the former DKNY PR GIRL social media personality I created and was the voice of from 2009-2015. I have loved watching Taylor's career. Fun fact: her first work experience was as a PR intern at DKNY in my department! She has an exceptional finger on the pulse of the internet and the ability to see patterns others don't. I truly admire her strength and resistance to her haters. In her new book, Extremely Online, she shares "the inside, untold story of what we have done to the internet and what it has done to us."

ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches."   As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL. Licht is a sought-after keynote speaker and sits on several industry boards. Her first book, Leave Your Mark, was published in 2015. Her new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand. She lives in New York City with her husband, two children, and two dogs. Find her online at alizalicht.com and @alizalichtxo.   Interviewed by Kate Doerge. 

Part of succeeding at work is building a strong brand and the kind of ‘social capital' that has people thinking about you when projects and opportunities come up. That is hard enough if you are at the office every day, but a lot more difficult if you work remotely and are in a sense invisible. To talk about how to get around that and build social capital even if you work remotely, Linda Nazareth is joined on this episode by Aliza Licht, founder of Leave Your Mark and  the author of the book On Brand: Shape Your Narrative, Share Your Vision, Shift Their Perception. Guest: ALIZA LICHT is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She advises businesses and mentors individuals on brand building and career development. Licht leverages over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions. Licht's first book, Leave Your Mark: Land Your Dream Job. Kill It...

We sit down with Aliza Licht, author of "ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception.," to discuss her experience as DKNY PR Girl, branding yourself on and off social media, and how she learned how to leave one brand and create another one. Be sure to tune in this week for some big podcast news!

Zibby is joined by former fashion executive and bestselling author Aliza Licht to discuss her indispensable and entertaining personal branding guidebook On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception. Aliza reveals what it was like to be the voice behind Twitter's DKNY PR Girl and the transition from corporate PR to entrepreneur, author, and podcaster upon leaving Donna Karan. She also shares the importance of building a personal brand that helps you stand out–face-to-face, over email, and on social media–and teaches us how to do it!Purchase on Zibby's Bookshop: https://bit.ly/3L1v8vvPurchase on Bookshop: https://bit.ly/3oCFD10Subscribe to Zibby's weekly newsletter here.Purchase Moms Don't Have Time to Read Books merch here. Now there's more! Subscribe to Moms Don't Have Time to Read Books on Acast+ and get ad-free episodes or exclusive access to the in-store author events at Zibby's Bookshop in Santa Monica, CA. Join today! https://plus.acast.com/s/moms-dont-have-time-to-read-books. Hosted on Acast. See acast.com/privacy for more information.

It seems like the broader economic climate is commoditizing each and every last one of us. It's scary, isn't it? Feeling like we're moving into a world where everyone is interchangeable?Not so fast. There's a reason people buy iPhones instead of other smart phones, and they're willing to pay a premium to do so. Brands matter. So do personal brands. It's a topic near and dear enough to me that I devoted my 2nd book, Getting to Like, to it. But a far greater expert on this topic, I'd say, is Aliza Licht.Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, which I covered in my first book, Going Social, a decade ago.Aliza's new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand—we give you a taste of it today, and encourage you all to pick it up. As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

On this episode, Aliza Licht, Author of the new book ON BRAND and Founder of LEAVE YOUR MARK, shares all about how you can leave your mark and build your own personal brand. Aliza is an award-winning marketer, author, podcaster as well as an expert on the topic of personal branding. Aliza shares her story including all about how she created the voice of the anonymous social media phenomenon DKNY PR GIRL plus she also gives us a glimpse of her new book ON BRAND. This episode is awesome and filled with a ton of great ideas that will leave you excited and wanting to execute!. On this episode of #TheKaraGoldinShow. Enjoying this episode of #TheKaraGoldinShow? Let me know by clicking on the links below and sending me a quick shout-out on social. Or reach out to me at karagoldin@gmail.com https://www.linkedin.com/in/karagoldin/ https://www.instagram.com/karagoldin/ https://twitter.com/karagoldin https://www.facebook.com/KaraGoldin/ Check out our website to view this episode's show notes: https://karagoldin.com/podcast/379 To learn more about Aliza Licht, LEAVE YOUR MARK and ON BRAND: https://www.instagram.com/alizalichtxo/ https://www.linkedin.com/in/alizalicht/ https://www.tiktok.com/@alizalichtxo https://alizalicht.com/on-brand https://alizalicht.com/

Aliza Licht is an award-winning marketer, bestselling author, podcaster, personal branding expert and founder of Leave your Mark, a multimedia brand and consultancy. Aliza advises businesses and mentors individuals on brand building and career development with over two decades of expertise in marketing, communications, and digital strategy in the fashion industry. She was formerly known as the anonymous social media phenomenon DKNY PR GIRL, an award-winning personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230M media impressions.  Named one of “America's Next Top Mentors” by The New York Times, Licht is a sought-after consultant for brand clients as well as a members-only career coach, mentoring people on how to shape and amplify their personal brands to drive success. Licht's first book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. has been described as “a mentorship in 288 pages.” It has ranked on Book Authority's “100 Best Career Development Books of All Time” every year, has been translated into multiple languages, and is required reading for many communications majors in U.S. universities. Her weekly podcast, LEAVE YOUR MARK, delivers essential advice and inspiration. In demand for events with groups like LinkedIn, TEDx, SXSW, Salesforce, Facebook, and more, Licht shares her empowering message: the most important thing you can have is a strong sense of self. Her upcoming book, ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception will be published on April 18, 2023, by Union Square & Co. LINKS: Pre-Order Aliza's new book!  ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. (4/18/23 Union Square & Co.) LEAVE YOUR MARK: Book, Podcast, Community, Newsletter Personal Branding & Career Development Speaker at The Harry Walker Agency SOCIAL MEDIA: Instagram: @alizalichtxo Twitter: @alizalicht Tiktok: @alizalichtxo LinkedIn Learn more about your ad choices. Visit podcastchoices.com/adchoices

Creators are creators. Correct? But wait, aren't they also a brand?On this episode of Everything is Better with Creators we sit down to talk with Aliza Licht, Founder & President LEAVE YOUR MARK. Aliza is an award-winning marketer, author, podcaster, and global mentor who has built her expertise for over two decades in marketing, communications, and digital strategy in the fashion industry. She's best known as the person behind the Twitter handle DKNY PR GIRL, an anonymous social media personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230 million media impressions. She was a "creator" before there were really "creators."She's also author of the book Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.Aliza gives great guidance and advice to anyone who is creating or wants to create as their career.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creatoreconomy #creators

What are you really good at? That's the question my guest Aliza Licht (pronounced Alee-za) asks people when she is mentoring them on developing their professional and personal brand. And guess what? It can change throughout your life. Aliza Licht is the founder and president of multimedia brand LEAVE YOUR MARK. With over two decades in brand marketing, communications, and digital strategy in the fashion industry, she uses her expertise as an author, podcaster, and members-only community career coach to mentor people on how to shape and amplify their personal brands to drive success. Her book LEAVE YOUR MARK is ranked in the Book Authority's "100 Best Career Development Books of All Time" every year. Aliza has been dubbed one of America's "Next Top Mentors" by The New York Times, Business Insider's Top 20 Most Innovative Career Coaches plus a ton of other accolades, but I have known Aliza for years back when she was DKNY PR GIRL working for Donna Karan. Join us as we discuss: how Aliza helps women in their careers today; Aliza's advice for women in midlife who want to switch careers and might think it's too late; how to age with excitement; her Instagram where she offers actionable career advice while dispensing beauty tips; and how to nail your narrative. We also talk about beauty because she's obsessed and has many great drugstore finds and then we just catch up, because it had been too long. Find Aliza: Website: alizalicht.com Book: LEAVE YOUR MARK Podcast: LEAVE YOUR MARK: Freshly Brewed Career Advice Instagram: @alizalichtxo Leave Your Mark Community: alizalicht.com/leaveyourmarkcommunity

In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you'll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza's valuable advice to her younger self.Aliza is a best-selling author, podcaster, social media personality, mentor, keynote and TEDx speaker, and award-winning digital strategist. She was the creator and voice of DKNY PR GIRL, founding member and VP of the American Influencer Council, and has been featured in Time Magazine, The New York Times, and Wall Street Journal, to name a few. She's been named one of America's Next Top Coaches by The New York Times, and Business Insider's Most Innovative Career Coaches. Her book, LEAVE YOUR MARK, is ranked in Book Authority's list of 100 Best Career Development Books of All Time, and it is also required reading in universities across the US. Aliza holds a BSc in Neurobiology and Physiology from the University of Maryland.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[01:16] Creating one of the first fashion social media personality[05:07] Authenticity[06:56] How should brands work with creators and influencers?[13:23] Affiliate model vs casting content[19:03] Licensed and boosted content[21:00] Does size matter?[25:30] What's next?[28:25] Aliza's adviceConnect with AlizaLinkedInWebsiteTwitterInstagramFacebookConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)

In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you'll hear about the DKNY PR GIRL Twitter personality, the importance of authenticity, brands and creators working together, using different content models, choosing micro-influencers and larger influencers, the future of the industry, and get Aliza's valuable advice to her younger self.Aliza is a best-selling author, podcaster, social media personality, mentor, keynote and TEDx speaker, and award-winning digital strategist. She was the creator and voice of DKNY PR GIRL, founding member and VP of the American Influencer Council, and has been featured in Time Magazine, The New York Times, and Wall Street Journal, to name a few. She's been named one of America's Next Top Coaches by The New York Times, and Business Insider's Most Innovative Career Coaches. Her book, LEAVE YOUR MARK, is ranked in Book Authority's list of 100 Best Career Development Books of All Time, and it is also required reading in universities across the US. Aliza holds a BSc in Neurobiology and Physiology from the University of Maryland.For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.Episode Outline[01:16] Creating one of the first fashion social media personality[05:07] Authenticity[06:56] How should brands work with creators and influencers?[13:23] Affiliate model vs casting content[19:03] Licensed and boosted content[21:00] Does size matter?[25:30] What's next?[28:25] Aliza's adviceConnect with AlizaLinkedInWebsiteTwitterInstagramFacebookConnect with impact.comWebsiteLinkedIn (Impact)LinkedIn (Dave Yovanno)LinkedIn (Todd Crawford)

Aliza Licht is a digital and brand marketer with over two decades of experience. She is also the Founder & President of LEAVE YOUR MARK LLC; a multi-media brand focused on career development and personal branding. As a global mentor, LEAVE YOUR MARK currently includes a best-selling book, podcast, community, and live mentorship events. The book has been translated into Spanish, Chinese, and Russian. It is ranked in the Book Authority's "100 Best Career Development Books of All Time" and is required reading in many universities across the country. Licht was dubbed one of America's "Next Top Mentors" by The New York Times and Business Insider's Most Innovative Career Coaches. Currently, Licht is the Head of Social Media and Brand Experiences at Warby Parker, a new role for the company which she assumed in June 2021. Licht is most known for her work as the creator and voice behind the award-winning social personality DKNY PR GIRL. Recognized as a pioneer in digital, Licht was one of the first people in the fashion industry to launch a social media personality on Twitter. As DKNY PR GIRL, she organically built a multi-platform community of over 1.5mm followers. Licht is a founding board member and Vice President at American Influencer Council, the only recognized trade organization for creators in the U.S. In this episode, we talk about: • How she finagled her first internship at Harpers Bazaar without any relevant experience and an unrelated major • Assistant Accessories editor at Marie Claire to moving to Public Relations at DKNY • What you have to do to pitch yourself for a job without any relevant experience • How she helped create DKNY PR girl, a play on Gossip Girl, which became HUGE and really started fashion in Twitter • Launching Leave your Mark podcast and why it's the best networking tool • What happened when Sandra Bullock doesn't wear her "confirmed" DKNY dress • Being recruited for Alice & Olivia as Global Marketing Communications • Her tremendous book launch strategy of Leave Your Mark, 8 million impressions of support • Her advice for networking: remember to close the loop Guest: Website Twitter Instagram LinkedIn Articles in Forbes Leave your Mark podcast Aliza's Bestselling book Leave your Mark Join Aliza's 25 Day Personal Branding Challenge TEDx Talk: The Power of Being Real Host: Instagram: @MentorsontheMic @MichelleSimoneMiller Twitter: @MentorsontheMic @MichelleSimoneM Facebook page: https://www.facebook.com/mentorsonthemic Website: www.michellesimonemiller.com Youtube: https://www.youtube.com/user/24mmichelle --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Aliza Licht is the Founder and President of LEAVE YOUR MARK LLC, a creative brand marketing and digital strategy consultancy. Interviewed by Facebook's Site Merchandising Lead and Style Blogger, Sylvie Esmundo, Licht discusses her unlikely route to the fashion world. Although she grew up fashion-obsessed, it wasn't until later in college that she pivoted from pre-med student to Assistant Accessories Editor at Marie Claire Magazine. Licht is most known for her work as the creator and voice behind the award-winning social personality DKNY PR GIRL, and served as DKNY's SVP of Global Communications for 17 years. She is a best-selling author of the popular career development book, Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media., and host of the LEAVE YOUR MARK podcast. Recognized as a pioneer in digital, Licht was one of the first people in the fashion industry to launch a social media personality and is here to share her vast PR and Branding experience, as well as how to break into the fashion industry.

You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of.Understanding your audience is vital. Although it's common to have a huge disconnect between a brand's ideal target customer and their existing customer base. Consider what your business stands for, the direction driving it and the consumers who inspire you. Aliza Licht, Founder and President at Leave Your Mark LLC, joins the unEDITED podcast this week. Before Twitter was prominent, Aliza built a social personality for DKNY, gaining over 500,000 followers for the brand. As a brand storyteller, Licht helps retailers build their brand equity by crafting compelling multi-faceted narratives that engage and captivate the audience. Licht is also the author of the best-selling career advice book, Leave Your Mark.Watch our episodes on our YouTube channel! Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. Don't forget to rate, review and subscribe to unEDITED! Get in touch at unedited@edited.com if there's someone you think would be a great guest for our show too.

Aliza’s career exploded while she was the SVP of global communications at Donna Karan International where she created and built the voice of the award-winning social personality DKNY PR GIRL which was kept anonymous for years before revealing she was the sassy voice behind the tweets. She organically built a multi-platform community of over 1.5mm followers for DKNY, and was one of - if not the first - marketers to humanize a brand and give it an honest and trusted voice. Thanks to the attention the twitter account received, she landed a book deal and authored  the best-selling book, LEAVE YOUR MARK that has been translated into Spanish, Chinese, and Russian and is ranked #5 in Book Authority's "Best Career Development Books of All Time." Let me just say that I read Leave Your Mark right out of college and it was the first-ever career advice book I had ever read and she was one of my very first career role models so you can imagine that this is a very crazy full circle moment for me to be interviewing her on Active Ingredient. Like I honestly can’t believe it. Anyway, Leave Your Mark continues to live on and is now the title of her recently launched podcast, Leave Your Mark the podcast where she brews fresh career advice weekly with some of her most successful and dynamic friends. Aliza has received many accolades but to name a few she has been featured on the cover of The New York Times Style section in the article “Who Will Be America’s Next Top Mentor?” She is a TEDx speaker, a five-time Fashion 2.0 award winner, and been named one of Time's "Six Women Who Rule the Fashion World” and New York DAily News’ list of “Top 50 Most Powerful Women in New York,” On this episode we talk about her incredible career journey from editorial to public relations to authoring a book, consulting and launching a podcast, we talk about how public relations has drastically changed with the rise of social media and the decline of print, how podcasts are the new media real estate to pay attention to, we talk about the power and importance of humanizing a brand and of course we get into the power of connection and creating meaningful relationships.  

We are thrilled to interview Aliza Licht, Founder & President of Leave Your Mark LLC. She has had an incredible career starting out in editorial at Marie Claire before moving to the flip-side working in PR (public relations) at Donna Karan, where she created DKNY PR Girl, & alice + olivia. We would highly recommend reading her book & listening to her podcast, all of which are called, Leave Your Mark!!  https://alizalicht.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/delia-folk8/support

We couldn't be more excited to have Aliza Licht with us this week! You may know her as "DKNY PR Girl" back in the day on Twitter and Tumblr. She recently left her role at Alice & Olivia and is launching her own podcast SOON. In today's episode, she answers all fo your career questions and gives some of the best and most honest career advice we've heard - advice for interns, why "Can I pick your brain" is everyone's least favorite question, the importance of paper trails, DIY PR strategies, and so much more. Also in this episode, Becca has found the best place to buy blinds (we're such adults) and Grace is binge-watching a new show. Make sure to follow Aliza on twitter and instagram, and buy her book, Leave Your Mark! Sponsor:  Night Pillow: For 20% off your Night Pillow, visit DiscoverNight.com and enter code BOP20 at checkout. LOLA: For 40% off all subscriptions, use code BOP at mylola.com Darrell Lea: Visit their Amazon Shop and stock up on Real Twists. https://www.amazon.com/darrelllea Can't get enough Bad On Paper? Join our FB group for amazing book recs & more Follow us on Instagram @badonpaperpodcast

Meet the Aliza Licht! Aliza Licht is the founder & president of LEAVE YOUR MARK LLC, a company that specializes in brand marketing, communications, digital strategy, and tech start-up advisement. Previously, she was the longtime svp of global communications at Donna Karan International. Most known for her work as the creator and voice of the award-winning social personality DKNY PR GIRL. Licht is also the author of the best-selling book, LEAVE YOUR MARK: Land your dream job. For the past two-and-a-half years, she was the executive vice president, brand marketing and communications at Alice + Olivia. She was also named as one of ‘six women who rule the fashion world’ by Time magazine.

Aliza Licht, the SVP of Global Communications at Donna Karan International and DKNY PR GIRL, the company’s award-winning social media personality joins Host Deirdre Breakenridge on Women Worldwide. Aliza is also the author of a new book called, Leave Your Mark: Land Your Dream Job.  Kill It in Your Career.  Rock Social Media. On the show, Aliza discusses how to find your career niche. She uses her own personal journey to impart advice, transitioning her career from premed and plastic surgery to becoming a well-known fashion maven. She also shares her thoughts on people and politics in the office, the importance of social media and tips on how to break into any profession with or without experience. A little more about Aliza Licht … Aliza was listed as #30 in The New York Daily News “Top 50 Most Powerful Women in New York,” she is a an inaugural TEDx Times Square speaker and she has been profiled by The New York Times in “PR Girl Revealed as PR Executive.” Aliza was also recently featured on the cover of The New York Times style section in an article, “Who Will Be America’s Next Top Mentor?" You can learn more about Aliza on her website  A little more about Your Host, Deirdre Breakenridge … Deirdre is an author, entrepreneur and CEO of Pure Performance Communications. A 25-year veteran in PR and marketing, she is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations,” and “Putting the Public Back in Public Relations.” Breakenridge speaks nationally and internationally on the topics of PR, social media and marketing. She's an adjunct professor at NYU and UMASS at Amherst, a recognized blogger at PR Expanded, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.  Connect with Deirdre by following @dbreakenridge on Twitter and on her blog at www.deirdrebreakenridge.com.   

Yahoo Style's Joe Zee and Lauren Tuck talk to actress Kadee Strickland about her new series Secrets & Lies and looks back at Private Practice. Don't miss the editors talk about the Big Five Stories of the week. Also, we talk to DKNY PR Girl Aliza Licht and play Cards Against Fashion Humanity!

Aliza Licht is the SVP of Global Communications at Donna Karan International and DKNY PR GIRL (@dkny on Twitter), the company's award-winning social media personality. Licht was listed as #30 in The New York Daily News "Top 50 Most Powerful Women in New York," she is a an inaugural TEDx Times Square speaker, has been profiled by The New York Times in "PR Girl Revealed as PR Executive," E! News "A Day in the Life," Good & IBM's "Figures of Progress" and TIME Style & Design's "Six Women Who Rule the Fashion World," among many others. Licht's first book, Leave Your Mark, is available on preorder now and due out in May 2015 by Grand Central Publishing (U.S.) & Little, Brown and Company (U.K.).