Your Intended Message

How to Ask Better Questions Without Saying "Why?" Stakeholder Whispering: Secret to Better Communication Episode 261 (Bill is based in New Mexico) In this conversation with Bill Shander we explore: How to uncover what your stakeholders really need—beyond what they ask for Why your first idea is often just an automated response How to apply the Socratic method to guide people toward their own insight Why asking “why” directly can feel hostile, and what to say instead The power of “chunky segmentation” to clarify vague communication How to balance divergent and convergent questions to get to the truth What aporia means—and why a little confusion leads to breakthrough thinking Why your visuals must reflect meaning, not just style When and how AI can support visual storytelling and insight Why it's crucial to practice stakeholder whispering on yourself first ----- About our guest, Bill Shander: Bill has been teaching data storytelling and visualization for about 10 years for clients around the world and on on Linkedin Learning. He is the author of "Stakeholder Whispering: Uncover What People Need Before Doing What they Ask" You can find his book here: Stakeholder Whispering ----- Key lessons from this conversation: 1. Most stakeholders don't know what they really need. Insight: Stakeholder requests are often surface-level assumptions, not true needs. Your job is to dig deeper. 2. Your first idea is usually just an automated response. Insight: Pause before acting. The first idea might be convenient, but often lacks strategic depth. 3. Use Socratic questioning to help people uncover their own truth. Insight: Ask layered questions to lead stakeholders into self-awareness rather than handing them answers. 4. Avoid hostile “why” questions—ask with curiosity instead. Insight: Reframe your language: say “Tell me more about…” instead of “Why did you do that?” 5. Translate ambiguous requests using “chunky segmentation.” Insight: Break vague statements (e.g., “We do masterclasses”) into discrete elements to clarify meaning. 6. Push stakeholders into a state of puzzlement (aporia). Insight: Confusion can be a productive step toward clarity—help stakeholders get there. 7. Visuals are communication tools—not just decoration. Insight: Choose visuals based on the real message, not just what's easy to draw. 8. AI is a helpful partner, but only if you know your message. Insight: Tools like AI are only effective after you've clarified your intent and message. 9. Leaders should hire people who push back. Insight: Order-takers may be efficient, but real innovation comes from collaborators who challenge assumptions. 10. Practice stakeholder whispering on yourself first. Insight: Self-questioning sharpens your ability to lead others through discovery and insight. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How Video Builds Trust and Your Bottom Line How CEOs can Build Authentic Person Brands that Attract Opportunity Episode 261 (Alan is based in Oakville, Ontario) In this conversation with Alan McClaren we explore: the power of authentic personal branding for CEOs and business leaders how a Brand DNA session transforms fear into clarity and confidence why video is the most scalable and trustworthy communication tool today how personal stories build trust and eliminate competition the mindset shift from curated perfection to authentic communication why executives have a responsibility to share their insights publicly the step-by-step process of personal branding through content strategy how leaders can batch-create video content efficiently the real ROI of personal branding: leads, partnerships, and visibility how to avoid the trap of hiding behind a logo and start showing up online ----- About our guest, Alan McClaren: Alan is a personal branding expert and co-founder of STRATA Originals. He was CEO of marketing agency - InfinityComm. He's a long time member and officer of Young Presidents' Organization, YPO. Learn more about STRATA Originals at: https://strataoriginals.com/ Get your free worksheet to clarify your personal brand: https://strataoriginals.com/elevate-your-brand-1 Connect with Alan on Linkedin https://www.linkedin.com/in/alanmclaren/ ----- Key Lessons from this Conversation with Alan McClaren: Everyone Has a Personal Brand—Most Just Aren't Leveraging It Brand DNA Is the First Step to Unlocking Personal Clarity Video Is the Most Authentic and Scalable Communication Medium Personal Branding Is About Giving, Not Performing Executives Have a Responsibility to Share Their Wisdom Publicly Your Story Is Your Protection—No One Can Argue With Lived Experience Posting Video Content Builds Trust Before the First Conversation You Can Batch Video to Make It Easier and More Efficient You Don't Need to Be Perfect—You Need to Be You Leaders Who Share Their Perspective Attract More Opportunity ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Instead of Call-to-Action Do this Inside-Out vs. Outside-In Marketing Episode 260 (James is based in California) In this conversation with James Hipkin we explore: The difference between inside-out and outside-in marketing—and why it matters. Why empathy is a marketer's most powerful asset. How to design a website that confirms, not converts. The fatal flaw in “call to action” and what to say instead. How to create “people like you” pathways for segmented audiences. The power of micro-transactions to build trust and drive decisions. The six elements your homepage must deliver in under six seconds. How to leverage testimonials and trust signals effectively. The real value of SEO: understanding search intent. How AI can build customer avatars and journey maps affordably. Why many marketing efforts fail due to lack of clear strategy and measurement. ----- About out guest, James Hipkin: James has worked in marketing and advertising for over 40 years. His clients included Sprint, Apple, Nestle, Toyota and Wells Fargo online bank. Since 2010 James has helped his client build business with digital marketing. He's the author of "Journey to Success: Digital Marketing for Small Business Owners" You can take arrange for your website audit at sixsecondsorless.com Learn more about his marketing services at https://inn8ly.com/ ----- Key lessons from this conversation with James: 1. Empathy is the Core of Great Marketing Learning Point: Effective marketers must understand their audience's emotions, struggles, and perspective 2. Marketing Should Be Outside-In, Not Inside-Out Learning Point: Focus on the customer's needs, not your own accolades. 3. Websites Are for Confirmation, Not Just Conversion Learning Point: A visitor comes to confirm if you understand their problem—not to be sold instantly. 4. Replace 'Call to Action' with 'People Like You Pathways' Learning Point: Invite users into their own journey instead of shouting instructions 5. Design Websites Around Micro-Transactions Learning Point: Every click, visual, and copy element should build trust incrementally. 6. Your Hero Section Must Do Five Things in Six Seconds Learning Point: In 6 seconds or less, your website must confirm identity, state benefit, show credibility, offer clear navigation, and deliver easy-to-consume content. 7. Testimonials and Credibility Should Be Visible Upfront Learning Point: Place a compelling testimonial or credibility bar near the top of the page. 8. SEO is Not Dead — It's Misunderstood Learning Point: SEO helps you understand search intent more than rank your site. 9. Use AI to Build Customer Avatars and Journey Maps Learning Point: AI can help generate data-driven insights at a fraction of traditional research costs. 10. Measure What You Do — Or You're Just Guessing Learning Point: Without strategy, planning, and measurement, marketing efforts collapse. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Networking for Introverts: Break the Ice Confidently Transform your Networking Mindset from Sales to Service Episode 259 (Michael is based near Atlanta) In this conversation we explore: Why networking should focus on giving rather than receiving. How to build trust through active listening. The FORM method to start conversations naturally. How to practice introductions and grow more confident. Why handwritten thank you notes boost your response rates. How to prepare yourself mentally for networking events. How to use your CRM to build real relationships. How to politely redirect a conversation when someone won't stop talking. How Michael's military experience shaped his leadership and networking approach. How to empower employees and turn them into networking ambassadors. ----- About our guest Michael A. Forman: Author of the book, Networking Unleashed: Mastering the art of Networking and host of the podcast by the same name. He's a veteran of the US Air Force and served in Desert Storm. Learn more about his book and take his digital course at  https://www.michaelaforman.com/ -----

Vocal Confidence: The Hidden Key to Leadership Voice Training Tips for Team Leaders and Executives Episode 258 (Tina is based in Florida) In this conversation we explore… …why voice pitch influences leadership credibility and income. …how vocal qualities like tempo and sonority affect trust. …the cultural biases and perceptions surrounding vocal fry. …how to warm up your voice quickly and effectively before a speech. …why tempo is the #1 indicator of confidence and credibility. …how authors can decide whether to narrate their own audiobook. …the current limitations and ethical concerns of AI-narrated audiobooks. …how singing and vocal exercises can improve vocal performance. …how to be more curious and less judgmental in conversations. …what new leaders should do to gain trust and assess team dynamics. ----- About our guest, Tina Dietz: Tina Dietz has launched two companies which have been disrupting the audiobook and publishing industries. Check them out at https://twinflamesstudios.com/ https://www.alembicpress.com/ You can listen to the monthly expert panels for nonfiction authors and publishing pros https://twinflamesstudios.com/panels/ ----- Key Learning Points Lower Pitch = Higher Trust Deeper voices are culturally associated with leadership and credibility. CEOs with lower voices earned $180,000 more annually on average. Voice Is a Thumbprint of Identity We recognize people more by voice than face in many contexts. Self-perception of our voice often misaligns with how others hear it. Tempo Indicates Confidence Comfortable pacing and controlled breathing signal authority. Speaking too fast or slow undermines credibility. Vocal Fry Carries Cultural Baggage Once linked with lack of credibility, now more accepted. May stem from women lowering voices to be taken seriously. Warm-Ups Improve Vocal Quality Breathing, facial massage, yawning, and tongue twisters can reduce tension and increase sonority. Confidence Can Be Trained Singing, vocal exercises, and throat relaxation build vocal presence. Apps like Vocal Image use AI to measure improvements. Narrating Your Audiobook? It Depends Quality trumps personal voice unless you're skilled and comfortable. 75% of Tina's clients successfully narrate their own books with guidance. AI Audio Narration Isn't Ready Yet Quality and rights issues persist with AI narration tools. Human narration still dominates in credibility and listener preference. Curiosity Beats Judgment Openness invites understanding and reduces defensiveness. Phrases like “Tell me more” and “Let's explore that” build connection. New Leaders Should Lead with Listening Assess team culture before imposing change. Start with questions, not assumptions. ---- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to Create a Sense of Belonging at Work Retain Talent and Boost Innovation with Cross-Generational Mentoring Episode 257 (Summer is based in Washington DC) In this conversation we explore… Why traditional mentorship models are no longer effective in today's multigenerational workforce How a horizontal mentorship model fosters mutual respect and learning The psychological need for belonging and how it fuels engagement at work How ego can sabotage collaboration, communication, and innovation How Core Mentorship Solutions creates inclusive mentorship systems Why generational stereotypes hinder productivity and retention How to identify whether your organization needs a new mentorship approach The critical role of intentional onboarding and communication How cross-generational dialogue drives creativity and innovation The power of message delivery—how tone, timing, and framing affect outcomes ----- About our guest, Summer Watson: Summer Watson is the owner of KORE Women, which supports companies to develop thriving cross-generational leadership and mentorship programs fostering healthy and sustainable communities. KORE stands for Kinetically connect, Organically learn from one another, Reshape lives through diverse interaction, Empower one another to promote change, Learn more about Summer Watson and KORE at https://www.korewomen.com ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Stop Outsourcing Culture to HR From Toxic to Terrific: Small moments create big shifts Episode 256 (Mike is based in Canmore, Alberta) ---- In this conversation we explore: The difference between workplace culture and humor—and how humor supports culture. Why culture is a company's number one competitive advantage. The visible and invisible signs of strong or weak workplace culture. The impact of leadership on shaping and sustaining culture. Why every employee contributes to culture—not just HR or leadership. How intentional values and small behaviors shape long-term culture. The difference between healthy and toxic conflict at work. Simple, practical ways to assess and improve workplace culture. How humor, rituals, and fun foster psychological safety and team connection. The concept of an "umbrella value" and its influence on decision-making. ----- About our guest, Michael Kerr: Mike is the author of 9 books, including, The Jerk-Free Workplace, The Humor Advantage and Small Moments, Big Outcomes: How Leaders Create Cultures That Fuel Extraordinary Results. Learn more about Mike Kerr, his services and books at https://mikekerr.com/ ----- Key Learning Points from the Interview Culture is a Competitive Advantage Culture impacts productivity, retention, customer loyalty, and overall performance more than strategy alone. Mojo Matters Mojo is the vibe or energy of a workplace—it can be felt and should be maintained intentionally. Humor Fuels Culture Humor isn't fluff; it builds psychological safety, encourages engagement, and reduces burnout. Leadership Sets the Tone Leaders act as culture conductors. Their words, mood, and mindset ripple through teams. Everyone Owns Culture Culture isn't HR's job alone. Every employee contributes to culture in every interaction. Small Moments Have Big Outcomes A culture is shaped more by consistent small gestures than by grand slogans or posters. Define and Live Your Values Real values are reflected in daily decisions, not corporate posters. Misaligned values create cynicism. Conflict is Inevitable—Make It Constructive Healthy cultures allow disagreement without blame or fear. Psychological safety matters. Assess Culture With Gut Checks and Simple Questions Ask: Would you recommend this workplace to a friend? What's one thing you'd change? Culture Attracts Talent Great cultures draw top talent. But to win them, you must showcase culture honestly and creatively. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Podcasting vs. Radio: Carl Richards Explains the Big Shift The Secrets to Sound Bites: Make Your Message Memorable Episode 255 (Carl is based in Gananoque, Ontario) ----- In this conversation, we explore: The evolution from radio to podcasting—what changed, what remained. The core differences between scheduled radio and on-demand podcasting. Why defining your podcast's purpose is the most important first step. The myth of instant podcast success and what to expect as a beginner. Why your podcast will (and should) evolve over time. How to handle tough or off-topic interview questions with grace. What makes a podcast guest truly engaging and memorable. The secret to crafting effective sound bites for reels and audiograms. Lessons learned from 25 years in broadcasting—and how they apply today. Why podcasting is the new “book tour” for subject-matter experts. ----- About our guest, Carl Richards: Carl has spent more that 25 years behind the microphone, on radio and on stage, entertaining and influencings audiences worldwide. He's a 3 time bestselling author, International Speaker, TEDx speaker, emcee and  podcast host. He's the founder and CEO of Podcast Solutions Made Simple.  Want help to launch and polish your podcast? Visit PodcastSolutionsMadeSimple.com ----- Key Learning Points Podcasting is on-demand, radio is scheduled The flexibility of podcasting suits today's consumer behavior better than traditional radio. Start your podcast with clarity of purpose Many beginners skip this—understanding the "why" of your show is foundational. It's okay—and smart—to evolve your podcast Goals can shift, formats can change, and that's part of the process. Your first 10 episodes will probably suck—and that's normal Skill and confidence develop over time with practice. There are no rules in podcasting—but there are smart suggestions Format, length, and style are flexible. The key is knowing your audience and message. Deflecting tough or irrelevant questions is a skill You can stay assertive without being aggressive when you don't have the answer. Preparation is key—know your host and their style Doing homework helps avoid surprises and builds trust. Sound bites need human judgment Algorithms can't always pick the best clips. Listen and choose what resonates. Credibility comes from consistency and authenticity Be yourself, be present, and bring your best self to the mic. Podcasting helps subject-matter experts elevate their brand In today's world, a podcast may be more relevant than writing a book. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Accounting Myths That Sink Small Businesses How to Forecast Cash Flow and Stop Guessing Episode 254 (David is based in Salt Lake City, Utah) ----- In this conversation we explore… Why traditional accounting fails to protect small businesses. How cash flow differs from accounting and why it matters more. The danger of relying on profit and loss statements alone. How to recognize early warning signs of cash trouble. Why even profitable companies run out of money. The mindset shift needed to forecast financial stability. The power of the 13-week cash flow model. How to calculate and build sufficient cash reserves. The role of risk in financial planning and survival. How strategic timing of payments protects your cash. ----- About our guest David Safeer: David has done business in over 40 countries. He restructured a Fortune 100 company from years of losses to profitability in one year. He is known as the Unconventional Cash Flow Guy. Improve your cash flow with a free copy of his ebook, "24 Profit Strategies for Business Success" at  http://cic60.com/ ---- Key Learning Points Accounting ≠ Cash Flow: Accounting reports don't reflect the cash available. Cash Flow Conversations Are Rare but Critical: Business owners often focus on revenue/expenses and overlook cash movement. Symptoms vs. Root Causes: Issues like payroll trouble often stem from deeper systems or margin problems. The P&L Illusion: A profit on paper doesn't mean there's cash in the bank. Modeling Is a Lifesaver: The 13-week cash flow model helps foresee challenges. Mental Game of Money: Cash flow stress impacts decision-making and sleep. Cash Reserves Save Businesses: A few weeks of reserves can prevent shutdown. Cash Flow Needs Monitoring: Weekly modeling can prevent surprises. Accountants Aren't Always Experts in Cash: Many don't understand or prioritize it. Liquidity from Hidden Assets: Inventory and unused assets can become emergency cash. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Executive Branding: It's More than a Logo Build Your Leadership Brand from the Inside Out Episode 253 (Lesley is based in Monterey, California) ---- In this conversation, we explore… …why executive branding goes far beyond personal image or a logo. …how to define what you want to be known for—and why that matters. …why an integrated branding approach across a team amplifies leadership impact. …the internal journey of discovering your authentic self as a leader. …how mindset shifts influence executive presence and performance. …strategies for embracing positive feedback and building inner confidence. …how reframing “weaknesses” as overplayed strengths can reshape self-perception. …how to align your personal brand with corporate values without losing authenticity. …the importance of curiosity, clarity, and critical questioning in communication. …how to establish your leadership brand when stepping into a new role. ----- About our guest Lesley Everett: Lesley is an Executive Branding Specialist. She is the author of three books. She was president of the Global Speakers Federation in 2014. She is the first female speaker to be awarded the UK Speaker Hall of Fame. She has appeared on TV as a guest and host on BBC News, Sky News, CNBC, Fox News and Bloomberg. Learn more about Lesley and her programs at https://lesleyeverett.com/ ----- Key Learning Points Integrated executive branding includes both the individual and their team for meaningful impact. Personal branding is not about a logo, but about what you're known for and how people describe you. Executive presence must be built on authenticity, visibility, and clarity—not surface polish. Many leaders lack awareness of their true identity and core strengths, often due to imposter syndrome. Mindset change drives behavior and action—but starts with understanding one's purpose. Leaders should learn to accept and internalize positive feedback instead of dismissing it. So-called “weaknesses” are often overplayed strengths—a reframing that boosts confidence. Leaders must be able to sum up their brand in a few authentic, outcome-focused words. The personal and corporate brand can coexist—alignment comes from interpreting company values personally. Sustainable growth requires continuous reflection and action—branding is an evolving journey. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/      

The Emotional Secret to Better Sales Conversations Why Raising Your Prices Could Be the Fastest Way to Grow Your Business Episode 252 (Robin is based in the UK) ----- In this conversation, we explore: Why so many business owners undercharge—and how to fix it How fear of rejection limits pricing and profitability The fastest path to growing your business (hint: it's not more marketing) What it really means to sell results instead of services How to confidently handle pricing conversations The emotional dynamics of selling and buying Why shouting into the void (aka social media) doesn't work The five stages of market awareness every buyer goes through How to identify client pain points and use them in messaging How to build a business model that's both sustainable and scalable ----- About our guest, Robin Waite: Robin is founder of Fearless Business and author of "Take Your Shot" a guide to grow your business, attract more clients ad make more money. He has surfed 12 foot waves in Morocco and ridden his bicycle downhill at 52.5 mph. You can get your free hard copy of his book at  https://www.fearless.biz/tys ----- Key Learning Points Raising prices is often the fastest path to growth Most businesses undercharge and oversell features instead of outcomes Emotional resonance is essential in sales conversations Fear of rejection holds back price increases Sales and pricing confidence grows through practice Prospects go through five stages of awareness – don't rush the sale Your messaging should speak more about the client than yourself Identify and speak to client pain points clearly Marketing is more effective when it follows structure, not desperation It's crucial to communicate the ROI in client terms – money, time, or fulfillment ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to stay sane in a noisy world Instead of digital minimalism consider this alternative Episode 251 (Craig is based in Grand Rapids Michigan) ----- In this conversation with Craig Mattson we explore: Why acknowledging digital overwhelm is the first step toward healthier communication. The limitations of digital minimalism and the need for digital flexibility. Six communication modes professionals rely on to cope with digital stress. The importance of understanding your default communication style. How to avoid contributing to others' communication overload. Simple techniques to reset a failed conversation. Why switching between communication modes helps maintain humanity in digital spaces. The power of treating all communication as a gift — even criticism. ----- About our guest Craig Mattson: Craig is the author of "Digital Overwhelm". He writes, researches and teaches at Calvin University. You can buy his book, Digital Overwhelm here. Learn more about his programs and register for his newsletter here  https://www.themodeswitch.com/ https://www.digitaloverwhelm.com/ ----- Key Learning Points from this Interview Acknowledge the Overwhelm Being overwhelmed by digital inputs is normal; the first step is admitting it. Digital Flexibility vs. Digital Minimalism Minimalism helps, but flexibility is key to adapting and connecting with others. Avoid Contributing to Others' Overwhelm Be mindful of how your communication style might stress others. Understand Your Default Communication Mode Everyone has a go-to style (e.g., long emails, verbal advocacy) — know yours and its limitations. Adapt Your Style to the Listener's Needs Match your message delivery to where the audience is emotionally and mentally. Communication as a Social Issue Digital overload isn't just individual; it's a workplace-wide challenge that requires collective responses. Mode Switching as a Skill Learn to shift between styles: emailing, saying, signaling, advocating, meaning, and fixing. Reflect on Communication Experiences Journaling or debriefing helps improve future interactions. Communication as a Gift Even criticism can be seen as a gift — shifting mindset opens deeper dialogue. Be Willing to Start Again When conversations derail, it's okay to pause and restart with clearer intent. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Common Linkedin mistakes you can avoid Build a Linkedin Network that generates revenue Episode 250 (Daniel is based in Israel) ----- In this conversation, we explore… Why your personal LinkedIn profile is more valuable than your company page The truth about connection quantity vs. quality How to turn LinkedIn invitations into sales conversations Why vanity metrics won't grow your business When and why not to post on LinkedIn How to use mutual connections for warm introductions Why following is better than connecting—at first The most effective way to update your profile How to build meaningful, sustainable LinkedIn relationships The surprising reason your last presentation fell flat—and how to fix it ----- About our guest, Daniel Alfon: Daniel helps business owners how to gain new clients with the power of Linkedin. He is author of "Build a Linkedin Profile for Business Success". You can arrange a private one-to-one coaching session to review your Linkedin profile and approach here. https://www.danielalfon.com/store/personal-1-1-session/ This is a paid 1:1 session   Learn more about the resources available. https://www.danielalfon.com/   Visit and follow Daniel on Linkedin https://www.linkedin.com/in/alfon/ ----- Key Learning Points Your personal LinkedIn profile is more important than your company page. Connections should be based on quality, not quantity. LinkedIn can work without posting—relationship-building matters more. Don't accept all invites—assess the lead before connecting. Vanity metrics (likes, followers) don't drive revenue. Use mutual connections to request introductions. End presentations with a strong message, not Q&A. “What's in it for me?” should drive your messaging. Use LinkedIn milestones (birthdays, job changes) to maintain real connections. Your LinkedIn profile needs regular feedback and updating to stay aligned with your business. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Identify the core truth of your marketing message Avoiding Confirmation Bias in Your Messaging Episode 249 (Saffana is based in London, England) ----- In this conversation we explore… How audience mindset shapes effective copywriting Discovering your brand's core truth Using timing strategically to enhance marketing results The hidden influence of confirmation bias in marketing Leveraging data to uncover actionable audience insights How to avoid projecting your assumptions onto your audience Strategies for unique and impactful product positioning Why it's essential to understand who won't buy from you Techniques to transform products from “nice-to-haves” into essentials The importance of removing ego from the copywriting process ----- About our guest, Saffana Monajed: Saffana conducts workshops to help your marketing team write more persuasive copy. She has completed two marathons and plans to run an ultra-marathon. As a math major she brings that appreciation to understand the data that determines best marketing practices. Learn more about Saffana and her copywriting services and training at: https://www.saffana.co.uk/ https://www.instagram.com/saffanabanana https://www.tiktok.com/@learncopywritingnow ----- Key Learning Points from this conversation with Saffana Monajed: Audience Mindset Drives Copywriting Success Discover and Communicate Your Core Truth Timing is Critical in Marketing Beware of Confirmation Bias Data Analysis Reveals Audience Insights Avoid Projecting Your Assumptions onto Your Audience Effective Product Positioning is About Being Unique Understand Who Won't Buy and Why Transform Your Product from a Vitamin to a Painkiller Remove Ego from Your Writing Process ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

The Myth of Brand Loyalty Herd, Habit, Hassle: The Science Behind Consumer Behavior Episode 248 (Ethan is based in Boulder, Colorado) ----- In this conversation we explore: The science behind consumer behavior and brand growth. Why brand loyalty is often misunderstood and overrated. How frequency of purchase correlates directly with customer numbers. Three core factors driving purchasing decisions: Herd, Habit, and Hassle. The critical role of hassle reduction in customer retention. The importance of consistency in advertising for brand recognition. How humor enhances advertising effectiveness by improving memorability. The difference between visual branding ('little b') and overall brand perception ('big B'). Why marketers should rely on universal marketing principles rather than frequently changing tactics. Practical strategies for creating memorable, "sticky" ads. ----- About our guest, Ethan Decker: Ethan is a brand strategist and marketing expert who has spent 20 year creating award-winning brand strategy, advertising and marketing research for some of the world's biggest brands. A scientist by training and a marketer by trade, he's the missing link between science and creativity. ---- Key Learning Points from Ethan Decker: Brand loyalty is overrated. Real growth comes from increasing your customer base rather than deepening loyalty. Three forces drive customer behavior: Herd (social influence), Habit (routine buying), and Hassle (avoiding inconvenience). Frequency of purchase correlates directly with how many customers you have, not how loyal they are. Sticky advertising—ads that are memorable and clearly linked to your brand—significantly boosts customer recall. Humor can make ads memorable, but it must be used thoughtfully to avoid alienating customers. Consistency in branding builds recognition and customer trust more effectively than frequent changes. Customer buying decisions are influenced primarily by ease, familiarity, and social proof—not brand love. Great marketing combines art and science—science provides structure; creativity makes it memorable. Marketers have limited control over influencing how often customers buy; external factors play a bigger role. Successful brands balance ‘little b' branding (visual elements) with overall reputation and perception (Big B brand). ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

What to Say (and Not Say) to Someone Facing a Health Crisis Navigating Tough Conversations: Lessons from a Cancer Warrior Episode 246 (Deb is based in Atlanta, Georgia In this conversation we explore: How to communicate effectively during a personal crisis The challenges of sharing personal health struggles with others Why specificity in communication leads to better support How to support someone facing a serious illness in a meaningful way The role of humor in dealing with difficult situations How to advocate for yourself in the medical system The common mistakes people make when trying to offer support How business leaders should communicate a personal health crisis to their team What employers can do to support employees facing serious health challenges How facing adversity reshapes life perspectives and priorities ----- About our guest Deb Krier: Deb is a three-time cancer survivor...or warrior as she prefers. The cancers were breast, basal cell carcinoma and thyroid cancer. She has an MBA and a masters in communication. She founded her marketing firm, Wise Woman Communication in 2009. You can obtain the Bear Hug Care package here. For a 10% discount, use the coupon code 10special. https://tryingnottodie.live/bear-hug-care-package/ ----- Key Learning Points from the Podcast The Challenge of Sharing Personal Struggles Many people hesitate to share their diagnosis due to fear of judgment or burdening others. The Importance of Specificity in Communication Instead of vague offers to help, being specific about what you can do makes a real difference. How to Support Someone Facing a Serious Illness Simple gestures, like sending a card or making a concrete offer, are more helpful than vague sympathy. The Role of Humor in Coping with Difficult Situations Humor can be a powerful tool for dealing with hardship, but it should come from the person experiencing it. Advocating for Yourself in the Medical System Patients need to be proactive, ask questions, and not hesitate to push for answers from healthcare providers. The Pitfalls of Saying "I Know How You Feel" Everyone's experience is different, and assuming you understand their emotions can be dismissive. How Business Leaders Should Communicate a Health Challenge Transparency is key—sharing information directly helps prevent rumors and misinformation. What Employers Can Do to Support an Employee Facing a Health Crisis Providing mental health resources and flexibility in work arrangements can make a big impact. The Power of Living in the Present Facing a serious illness often shifts one's priorities toward making the most of every day. Why Words Matter More Than Ever in Difficult Times Thoughtful, intentional communication helps people feel supported rather than isolated. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Selling Digital Solutions: Lessons for Microsoft Partners Episode 245 (Rick is based in the Toronto area) In this conversation we explore: How the buyer journey has changed – Why modern buyers are 80-90% through the process before engaging with sales. The importance of adapting sales presentations – How to tailor messaging for Microsoft, ISVs, SI partners, and end customers. Why sales professionals must become guides, not just sellers – Understanding the shift from sales pitches to consultative selling. The role of content in sales success – How different types of content (videos, white papers, case studies) attract different buyer personas. How to research meeting participants to improve sales conversations – Using LinkedIn and meeting invites to personalize communication. The three buyer personas in tech sales – The technical buyer, the business buyer, and the economic buyer, and how to address each. Common mistakes salespeople make in their presentations – Why using the same sales deck for every audience is a bad strategy. The necessity of a structured sales process – Using frameworks like CCR (Circumstance, Challenge, ROI) to guide buyers. How to nurture leads that aren't ready to buy yet – Why a lack of response doesn't mean they're uninterested. Partner relationship strategies – How to communicate effectively with Microsoft, resellers, and ISVs to strengthen collaboration. ----- About our guest, Rick McCutcheon: Rick has award the Microsoft MVP designation 11 times under the category of business applications. MVP stands for Most valuable professional. He works with Microsoft business partners, both ISV and SI/VARs. He hosts the podcast, Partner Talks and has published over 240 episodes over the last four years. Listen to PartnerTalks.com Learn more about Full Contact Selling ----- Key Learning Points from the Podcast Understanding the Buyer Journey – Buyers today do extensive research before engaging with sales professionals. Sales teams must adapt to this shift. Tailoring Your Message to Different Audiences – ISVs, SI Partners, Microsoft, and customers each need a different approach. Content is Key to Sales Success – Effective content marketing attracts potential buyers and moves them through the sales funnel. The Role of Sales as a Guide, Not a Pitchman – Sales professionals should act as trusted advisors rather than aggressive sellers. Customizing Presentations for Different Stakeholders – Sales decks should be adapted based on whether the audience includes technical, business, or economic buyers. The Importance of Researching Meeting Participants – Checking LinkedIn and attendee lists ensures tailored messaging for decision-makers. Common Sales Mistakes That Kill Deals – Using the same generic sales deck, failing to understand the buyer's journey, and pushing a hard sell. Why White Papers and Videos Work – Different types of content appeal to different buyer personas (technical, business, and economic). Avoiding Lead Misinterpretation – Researchers may never reply to a salesperson, but that doesn't mean their company isn't interested. Best Practices for Partner Relationship Management – Effective communication strategies for working with Microsoft and resellers. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Beyond SEO: The Seven Stages of Marketing Success How Perception Shapes Marketing (More Than Facts Do) Episode 244 (George is based in the Toronto area) In this conversation we explore: The concept of holistic digital marketing and how it differs from traditional marketing approaches. The seven stages of the customer journey and why businesses should focus beyond conversion. The role of client advocacy and how turning customers into brand ambassadors reduces acquisition costs. Why marketing is both an art and a science and how to balance creativity with data-driven decisions. Common mistakes businesses make in marketing and how to align strategies with business goals. How AI is changing digital marketing and why human creativity still matters. The importance of emotional triggers in marketing and how psychology influences buying decisions. The power of perception in marketing and why it can be more influential than facts. The pitfalls of generic outreach and how personalized messaging improves response rates. How to design a marketing strategy that starts with outcomes rather than tactics. About our guest, George Arabian: George has over 25 years experience in marketing starting with his first website in 1996 when the Internet was in it's infancy. George is the founder and CEO of NVISION, one of Canada's top digital marketing agencies. NVISION is known for combining consulting and executive while focusing on lead generation and brand awareness for mid-market B2B clients in manufacturing, professional services and technology. Learn more about NVISION here  https://nvision.co/ Follow George Arabian on Linkedin here https://www.linkedin.com/in/georgearabian/ ----- Key Learning Points Holistic Digital Marketing Defined Goes beyond omnichannel strategies to focus on the full customer journey. Involves digital touchpoints that engage prospects from awareness to advocacy. The Seven Stages of the Customer Journey Awareness → Consideration → Conversion → Engagement → Adoption → Retention → Advocacy. Many businesses stop at conversion, missing out on advocacy benefits. The Power of Client Advocacy The best customers are those who promote you. Encouraging referrals and testimonials lowers acquisition costs. Marketing is Both Art and Science Science: Understanding algorithms, analytics, and user behavior. Art: Crafting compelling messages, visuals, and emotional appeals. Why Most Businesses Don't Know If Their Marketing Works Many invest in tactics without tracking real business outcomes. Successful marketing must align with company goals, not just vanity metrics. AI's Role in Digital Marketing AI is a tool, not a replacement for authentic messaging. It can enhance efficiency but lacks human creativity and emotional depth. Emotional Triggers Drive Marketing Success People buy based on emotions, not logic. Using words and imagery that resonate with customers increases engagement. Personalization and Perception Matter More Than Facts The way customers feel about a brand determines loyalty more than product specs. Example: Converse sending personalized birthday discounts builds advocacy. The Pitfalls of Generic Outreach Cold, AI-generated LinkedIn messages and impersonal pitches fail. Authenticity and research in outreach make a difference. Marketing Should Start with Outcomes, Not Tactics Instead of asking, “Do I need SEO?” businesses should ask, “What is my goal?” Clear objectives help marketing agencies design effective strategies. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Breaking the Fear of Judgment Overcoming the Fear of Public Speaking: Baby Steps to Confidence Episode 243 (Tim is based in Hilton Head, South Carolina) In this conversation we explore: The Root of Public Speaking Fear – Understanding why the fear of judgment holds so many back. How to Overcome Stage Fright – Proven techniques for managing nervousness before and during a speech. The Role of Preparation in Confidence – Why practicing like an athlete is the key to success. How to Sound and Look More Confident – Simple strategies to project confidence, even when you don't feel it. Mindset Shifts for Public Speaking Success – How small mental adjustments can transform your speaking ability. Why Mistakes Make You More Relatable – The surprising way imperfections help connect with an audience. Engaging the Audience from the Start – Effective opening techniques that grab attention immediately. The Power of Storytelling and Rhetorical Questions – How these tools captivate listeners and keep them engaged. The Importance of Audience Research – Why knowing your audience should come before crafting your message. Using Personal Rituals to Reduce Anxiety – How a ‘walk-up song' or a simple pre-speech routine can boost confidence. ---- About our guest, Tim Newman: Tim earned a Doctorate in Education in Sport Management from the United States Sports Academy and has been teaching at the undergraduate and graduate level for over 20 years. His expertise is is Sport Marketing and Public Relations. He created the Formula for Public Speaking to help young professionals become better communicators. You can check out his course at Formula for Public Speaking  Use the coupon code YIM50OFF to save 50% on this course. Follow the Speaking with Confidence Podcast ----- Key Learning Points from the Podcast Fear of Public Speaking Stems from Fear of Judgment Many speakers fear being judged, but most audiences want to see the speaker succeed. Nervousness Never Truly Disappears—Learn to Manage It Even experienced speakers and athletes feel jitters; preparation is key to handling them. Practice is Essential—You Wouldn't Compete Without Training Just like in sports, speaking success comes from consistent preparation. Mindset Shift is Critical to Confidence A change in mindset, from fear to purpose, helps speakers become more effective. Mistakes Are Natural and Can Help You Connect with the Audience Audiences appreciate speakers who push through struggles rather than appearing perfect. Engagement Starts with the First Two Minutes A strong opening sets the tone; use questions, humor, or audience acknowledgment. Preparation and Authenticity Create a Confident Sounding Voice Know your content, be yourself, and avoid trying to change your natural voice. A Walk-Up Song or Ritual Can Help You Get in the Right Mindset Just like athletes have pre-game rituals, speakers can use music or mental exercises. Storytelling and Rhetorical Questions Engage the Audience Beginning with a thought-provoking question or story draws people in immediately. Audience First: Know Who They Are Before Crafting Your Message Content should be tailored to the audience, not just what the speaker wants to say. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Fixing Toxic Leadership: How to Coach Difficult Leaders Back on Track Leadership Challenges: When High Performers Push People Away Episode 242 ( Dotty is based in Milwaukee. Repeat of episode 192) In this conversation we explore: The challenges of leadership development – Why some leaders struggle despite their experience. How organizations decide whether to invest in leadership coaching – What factors indicate a leader is worth saving. Why high performers can still be destructive – The hidden costs of results-driven leadership. The most common toxic leadership behaviors – Overpowering, micromanaging, dismissing feedback, and creating fear. How personal triggers affect leadership style – The role of stress, past experiences, and subconscious reactions. The power of feedback and self-awareness – How leaders can recognize and change harmful behaviors. The role of gender in leadership feedback – How women are often labeled "too aggressive" or "too emotional." How to foster constructive workplace conflict – Encouraging open discussion without personal attacks. Strategies for team members dealing with difficult leaders – How colleagues can provide feedback without confrontation. Practical steps for leaders to balance authority with empathy – Tools and techniques for creating a more positive impact. ----- About our guest, Dotty Posto: Dotty Posto helps CEOs and Senior Leaders ignite their stagnant culture to inspire their people to outstanding performance. Dotty began her coaching and consulting business after working in Organizational Development for Fortune 500 companies such as The Chicago Tribune, Aon-Hewitt and Harley-Davidson Motor Company. Dotty's clients say, through their work with her, they've experienced new levels creativity,  effectiveness, and well-being...without the struggle they'd become accustomed to.   Learn more about Dotty and her services at her website https://inplainsightinc.com/ You can find a free Energy Assessment and the free videos for Leadership Development. ----- Key Learning Points from the Interview Leaders Can Change, But Only If They're Open to It A company must be committed to supporting a leader's growth, and the leader must be willing to receive feedback and change. Toxic Behavior in Leaders Often Comes from Personal Triggers Leaders who struggle with workplace interactions are often reacting from a place of personal stress, past experiences, or subconscious triggers. High Performance Doesn't Justify Poor Behavior A leader may be delivering results, but if they create a toxic environment, the overall impact on the team and company is negative. Common Signs of Poor Leadership Leaders who overpower conversations, micromanage, dismiss feedback, or create fear among their teams. Feedback Culture is Key to Leadership Success Constructive feedback should be built into an organization's culture, ensuring leaders receive honest input and can adjust accordingly. The Power of Self-Observation and Accountability Leaders must recognize their own patterns of behavior and work with trusted colleagues for real-time feedback. Emotions Play a Role in Leadership, But Shouldn't Control It Women, in particular, often receive conflicting feedback (too aggressive vs. too emotional), and they need to find their own authentic balance. Leaders Must Learn to Separate Issues from Individuals Workplace debates should be about the idea, not the person. Leaders must be skilled at discussing disagreements without making them personal. Team Members Can Influence Leadership Behavior Employees can tactfully question and provide feedback to difficult leaders, helping guide them toward better workplace interactions. Healthy Workplace Cultures Are Built on Trust and Constructive Conflict Leaders should encourage open discussion, embrace challenges, and create a space where their teams feel safe speaking up. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Overcoming camera anxiety to boost confidence Why corporate videos fail: The Power of Unscripted Content Episode 241 (Pat is based in Philadelphia) In this conversation, we explore..." The Pitfalls of Traditional Corporate Videos – Why scripted corporate videos often fail to connect with audiences. The Power of Unscripted Content – How authentic storytelling makes business videos more engaging. Overcoming Camera Anxiety – Why people freeze on camera and how to help them relax. The Purpose of Business Videos – How to create videos that solve problems or seize opportunities. The Role of Storytelling in Recruiting Videos – Why showcasing culture honestly attracts the right employees. What Makes a Business Video Effective – Tips on video length, engagement, and editing. Why Over-Preparation Hurts Video Authenticity – The benefits of trusting the process and allowing natural conversations. How to Use Video to Improve Hiring and Retention – Filtering candidates through transparent company culture stories. The Importance of Editing in Business Videos – How to refine hours of footage into a compelling final cut. The Human Element in Video Marketing – The role of humor, music, and emotion in making content memorable. ----- About out guest, Pat Taggart: Pat has been creating authentic, unscripted content for business for 23 years. He detests the traditional corporate videos and his goal is to create the polar opposite. You can learn more about Pat and his video services at  https://www.skybluecreative.com/ ----- Key Learning Points 1. The Problem with Traditional Corporate Videos Corporate videos often feel scripted, unnatural, and intimidating. Employees struggle to sound genuine when reading a script. 2. The Power of Unscripted, Authentic Content Genuine conversations help businesses tell better stories. The best videos mine existing stories instead of forcing a narrative. 3. Overcoming Camera Intimidation People dislike hearing their own voices and seeing themselves on video. The solution: stop consuming your own content—it's for the audience, not for you. 4. Video's Purpose in Business A video should solve a business problem or capitalize on an opportunity. If it doesn't achieve these goals, it's not worth creating. 5. The Importance of Storytelling in Recruiting Videos Culture stories should come from employees, not just leadership. Highlighting who isn't a fit is just as important as attracting the right talent. 6. How to Make a Business Video More Engaging Keep it as short as possible without losing the message. Use bloopers and humor to make content feel more human. Music plays a key role in setting the emotional tone of a video. 7. Why Over-Preparation Hurts Video Content The more someone prepares specific lines, the more robotic they sound. The best content comes from spontaneous, real conversations. 8. The Role of Editing in Crafting a Strong Message A successful two-minute video might come from hours of footage. Editing ensures only the most compelling moments remain. 9. How Videos Can Improve Employee Retention Accurately showcasing company culture prevents bad hires. Transparency helps employees self-select the right workplace. 10. Simple Ways to Improve On-Camera Performance Positive reinforcement helps subjects relax. The interviewer's energy influences the interviewee's energy. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Why do billionaires need coaching and how does that help you? Mastering Force vs. Generative Energy Episode 240 (Chad is based in Florida) In this conversation with Chad E. Cooper we explore: The distinction between serving and selling, especially when working with high performers like billionaires and Olympians. The connection between spiritual growth and material success. How to identify and close gaps in personal and professional development. The transition from force energy to generative energy in achieving lasting success. The role of purpose-driven actions in leadership and performance. Practical strategies for time management and avoiding burnout. Building empathy and compassion as key components of effective leadership. The importance of unattachment to external validation in maintaining self-worth. Why discomfort is essential for success and how to avoid unnecessary suffering. The power of focusing on spiritual intimacy to strengthen all aspects of life. ----- About our guest, Chad E. Cooper: Chad is a coach to high-performers of several industries, billionaires, professional athletes, Gold medal  Olympians and amazing entrepreneurs. His experiences includes high-performances as an entrepreneur, athlete and in the military. He is the author of, "Time Isn't the Problem". To learn more about Chad, his coaching and his book, visit: https://www.chadecooper.com/ ----- Key Learning Points Difference Between Serving and Selling Approach interactions with a mindset to listen and fill gaps, rather than pushing an agenda. Force vs. Generative Energy High performers often rely on force energy but thrive better when transitioning to generative energy. Spiritual Intimacy and Its Role in Fulfillment True joy and peace come from internal spiritual connection, not external achievements. The Importance of Purpose Purpose-driven actions provide clarity, motivation, and resilience during challenges. Compartmentalizing and Setting Boundaries Emotional health and effective leadership require compartmentalizing stress and focusing on controllable factors. Navigating Challenges Through Resilience Discomfort is part of success, but suffering is optional and often tied to our narratives. Unattachment to External Validation Success comes from focusing on personal purpose, not the praise or criticism of others. Empathy and Compassion in Leadership High performers thrive when they integrate empathy and understanding into their decision-making processes. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How diversity of thought drives breakthrough ideas The role of effective communication in innovation Episode 239 (Vanessa is based in California) In this conversation with Vanessa Thompson we explore: Why conflict is a natural and necessary part of the innovation process. How a shared vision can align and inspire diverse teams. The role of small, tangible victories in maintaining momentum toward big goals. The importance of creating psychological safety to encourage creativity. How diversity of thought leads to better outcomes and breakthrough ideas. The power of active listening in unlocking new opportunities. The dual role of leaders as motivators and active listeners. Why innovation needs structure: lessons from Pixar and other organizations. How storytelling can engage teams and reinforce organizational goals. Practical strategies for overcoming market challenges and driving change through innovation. ----- About our guest, Vanessa Thompson: She has spent the past 10 years working at the intersection of cleantech, finance, and innovation, where I've been part of Silicon Valley startups and venture capital groups driving meaningful change. Vanessa is writing a book on innovation, featuring 60 case studies that provide practical, results-based insights for businesses to break free and thrive, even during challenging times. Learn more about Vanessa Thompson and how to arrange her to speak to your team. https://www.vanessathompson.com/ ----- Key Learning Points 1. Conflict is Essential for Innovation Healthy conflict fosters diverse perspectives, enabling creative problem-solving. 2. Shared Vision Drives Success A clear, authentic shared vision unites teams and motivates individuals. 3. Small Wins Build Momentum Celebrating small wins helps teams stay motivated and believe in achieving larger goals. 4. Psychological Safety Enables Creativity Teams need an environment where dissent is encouraged and valued. 5. Diversity of Thought is Key to Innovation Diversity in skills and perspectives enhances decision-making and creativity. 6. Listening Unlocks Unexpected Opportunities Engaging with stakeholders and valuing their input can reveal untapped potential. 7. Leaders as Cheerleaders and Listeners Leaders must inspire teams and genuinely consider their input. 8. Structure Around Creativity Establishing dedicated spaces or processes for creative thinking fosters innovation. 9. Storytelling Engages and Motivates Teams Stories make abstract goals relatable and memorable. 10. Mutually Beneficial Goals Resolve Conflict Aligning on shared goals helps teams overcome disagreements. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Build your brand and authority with podcast guesting Be a podcast guest to boost your career and business Episode 238 (Noemi is based in Cyprus) In this conversation with Noemi Beres we explore: The Growing Value of Podcast Guesting: Why it's a powerful long-term strategy for building your brand and authority. Crafting a Memorable Story: Tips to effectively condense and share your story on podcasts. Building Authentic Relationships: How to develop meaningful connections with podcast hosts and audiences. Podcast Guest Preparation: Key steps to prepare for podcast appearances, including research and mindset. Leveraging Podcast Appearances: Strategies to maximize the value of your podcast content post-publication. The Importance of Consistency: Why guesting on podcasts regularly builds credibility over time. Avoiding Common Mistakes: Key missteps podcast guests make and how to avoid them. Authenticity Over Perfection: Embracing your natural self, including overcoming language barriers or nerves. Balancing Quality and Quantity: Finding the right podcasts that align with your brand and goals. Repurposing Content Effectively: Creative ways to extend the lifespan of podcast appearances. ----- About our guest Noemi Beres: Noemi is a podcast guesting expert and entrepreneur who rebuilt her business to six figures after losing it during the pandemic. She's co-founder of Podcast Connections, a podcast booking agency that helps thought leaders get booked on the right podcasts. https://www.podcastconnections.co/ ---- Insights from this conversation Key Learning Points Advantages of Podcast Guesting: Builds brand authority and boosts online presence through SEO. Creates evergreen content that remains accessible indefinitely. Offers a platform for authentic connection with audiences and hosts. Preparation Is Key: Research the podcast before appearing—listen to episodes to understand style and tone. Clearly define topics and talking points to avoid "winging it." Relationship-Building: Respect and acknowledge the host's effort with gestures like thank-you notes. Treat podcast guesting as the start of a relationship, not just a promotional opportunity. Authenticity and Confidence: Be yourself and embrace imperfections, even if English isn't your first language. Practice and improve with each appearance. Strategic Approach: Focus on quality over quantity when selecting podcasts. Consistency and persistence are crucial for long-term success. Content Repurposing: Maximize the value of appearances by creating clips, quotes, and social media posts. Mindset and Presence: Avoid rushing into interviews; take time to prepare and be mentally present. ------ ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Overcoming Fear and Anxiety in Leadership Communication How to Self-Soothe Before Difficult Conversations Episode #237 (George is based in New York City) In this conversation with George J. Rivera we explore: The deeper meaning of behavior and communication, and why understanding the 'why' is essential for meaningful interactions. How to handle difficult conversations with strategies like mental rehearsal and reflection for improved outcomes. The role of leaders in shaping physical and emotional environments to support team success. The importance of psychological safety in fostering creativity, collaboration, and authenticity in teams. Techniques for using humor and empathy to reduce stress and enhance communication. The critical connection between leadership and environmental awareness, from physical settings to cultural dynamics. Lessons from nature, like mangrove trees, that reveal how creating the right conditions enables people to thrive. The value of self-awareness in leadership and its impact on team dynamics and organizational culture. ----- About our guest George R. Rivera: A member of Toastmasters International for the last 26 years, and serving as the District 46 Director this year. District 46 includes north of 34th street through Westchester NY.   Behavior Analyst the last 20+ years serving families, school districts, and hospitals in the Tri-State area.    Fun fact: Cast and performed in a few Off-Broadway productions including Assassins, Bellevue Sketches, and Man of La Mancha.    Connect with George https://www.linkedin.com/in/george-j-rivera-msed-9b689a5/ -----   Here are the key learning points from the interview with George Rivera: 1. Understanding Behavior and Communication Behavior is not labeled as "good" or "bad"; it always serves a function based on context and underlying motives. Language itself is considered a behavior and reflects deeper thought processes and emotions. 2. Strategies for Handling Difficult Conversations Self-Soothing Techniques: Use cognitive behavioral exercises like "time travel" to mentally rehearse the conversation and reflect afterward. Anticipate possible responses and prepare for them to maintain composure and improve outcomes. Acknowledge and manage perceived consequences to reduce avoidance or fear. 3. Leadership and Environmental Awareness A leader's awareness of the physical and emotional environment is critical for team success. Environmental factors, such as physical space, communication systems, and the leader's demeanor, significantly impact team dynamics. Leaders themselves are a central part of the environment they influence. 4. Psychological Safety in Teams Creating a sense of psychological safety fosters risk-taking, creativity, and authentic communication within teams. Leaders can encourage openness by modeling vulnerability and gradually introducing opportunities for team members to share thoughts and feelings. 5. Building Better Team Communication Structure communication to suit the needs of the team, balancing technology (e.g., email, messaging) with opportunities for live interaction. Recognize environmental stressors, such as overcrowded or noisy spaces, that can hinder communication. 6. Using Humor and Empathy Humor, particularly self-deprecating humor, can reduce stress, build trust, and foster openness in communication. Empathy allows for better acknowledgment of others' perspectives, reducing defensiveness and conflict. 7. Lessons from Nature: Mangrove Trees and Leadership The mangrove tree analogy highlights the importance of creating an environment conducive to growth and thriving, much like the tree's ecosystem supports unique organisms. Leaders should act like "mangrove trees," fostering collaboration, diversity, and interconnectedness. 8. Encouraging Collaborative and Inclusive Leadership Leaders should: Reflect inwardly on their role in shaping the environment. Promote open and honest communication over time. Foster collaboration and a shared purpose to reduce stress and enhance teamwork. Would you like these summarized for a specific audience, such as LinkedIn readers or podcast listeners? ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Mindset and Mastery for success How to get started on your path Episode 236 (Junaid is based in Virginia) In this conversation with Junaid Ahmed we explore: 1. The essence of the million-dollar mindset and how to cultivate it. 2. Breaking large goals into manageable, actionable steps. 3. How to build a professional-grade home studio on a budget. 4. Lessons from 600 interviews about communication and transformation. 5. The importance of community and mentorship in achieving goals. 6. Overcoming self-doubt and fostering an abundance mindset. 7. Using preparation to make success seem "overnight." 8. Why giving value leads to reciprocal growth. 9. Finding the right people and resources to accelerate learning. 10. Practical advice for mid-career professionals looking to advance. ----- About our guest, Junaid Ahmed: He is the Home Studio Architect and creator of Home Studio Mastery, a program that helps podcasters, content creators and entrepreneurs transform their spaces into professional-grade studios. He is host of the Hacks and Hobbies podcast where he has interviewed over 600 guests. He is author of "Seven Stages of Home Studio Evolution". You can learn more about his marketing agency at: https://humblezone.com/ Discover how to transform your home studio at: https://homestudiomastery.com/ ----- Excerpts from this conversation with Junaid Ahmed: Key Learning Points: 1. The Power of Starting Now: Delaying actions leads to lost opportunities. Begin immediately, even with small steps. 2. Break Down Big Goals: Simplify large goals (e.g., making a million dollars) into actionable daily steps. 3. Mindset Shift: Adopting an abundance mindset over scarcity fosters opportunities and connections. 4. Preparation Matters: Success often appears sudden but requires years of consistent effort. 5. Learn from Others: Surround yourself with mentors and communities to learn and grow. 6. Give Before You Take: Focus on providing value to others, fostering trust and reciprocity. 7. Leverage Existing Resources: Affordable tools and established methods can help you start quickly. 8. The Importance of Clarity: Define your "why" before embarking on any journey. 9. Continuous Improvement: Reflect on your efforts to identify areas for growth. 10. Community Encouragement: A supportive network can drive perseverance and success. --- Adopting the Million Dollar Mindset 1. Start Now: Delay only creates missed opportunities. 2. Define Your Goal: Get clear on what you want and why it matters. 3. Break It Down: Divide large goals into achievable tasks. 4. Prepare for Success: Invest the time and effort upfront to enable scalability. 5. Adopt a Positive Mindset: Embrace abundance and openness. 6. Learn from the Best: Seek mentors and communities who share your values. 7. Give Generously: Share your knowledge and resources freely. 8. Practice and Reflect: Continuously improve through feedback. 9. Leverage Affordable Tools: Use existing technology and resources to build your foundation. 10. Find Support Systems: Surround yourself with people who encourage and inspire. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

The Art of Explaining Complex Ideas with Ease Communicating Tech to Non-Tech Audiences Episode 235 (Evgeniy is based in Toronto, Canada) In this conversation, we explore: The importance of breaking down technical jargon into relatable concepts. How soft skills can elevate technical professionals' success. Why feedback and audience awareness are essential in communication. Techniques for maintaining engagement in virtual meetings. The role of passion in conveying credibility. Using hooks and metaphors to make connections. How to practice communication skills in everyday interactions. The significance of preparation and habits in presentations. Strategies for leadership communication in technical fields. How personal connections can improve professional interactions. ----- About our guest Evgeniy Kharam: Has over 40,000 hours of experience in cyber security. Overcame many speaking challenges, including speaking too fast, stuttering and afraid to speak in groups. Author of "The Art of Soft Skills in Technical Sales" Learn more about his book and services at https://www.softskillstech.ca/ ----- Excerpts from this conversation with Evengiy Kharam: Key Learning Points: Simplifying Complex Ideas: Technical experts need to break down complex ideas using analogies and metaphors that anyone can understand. Soft Skills Matter: Mastering soft skills, such as emotional intelligence and communication, is critical for technical professionals. Know Your Audience: Tailoring communication styles to your audience—whether business leaders or customers—helps deliver messages more effectively. The Power of Passion: Genuine enthusiasm and passion can make even the most technical topic engaging. Feedback is Key: Asking your audience if they understand and adapting to their learning style improves communication effectiveness. Use Hooks: Create personal connections or points of curiosity (hooks) to engage your audience right away. Body Language and Eye Contact: Proper virtual communication, such as camera positioning and maintaining eye contact, is crucial in remote settings. Practice Habits: Develop communication skills by practicing small talk in everyday situations. Prepare for Presentations: Beyond knowing your slides, focus on breathing, tone, and relaxation techniques to deliver confidently. Leadership Communication: Understanding what motivates your team and management helps align communication for better outcomes. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/    

How Introverts Can Lead and Communicate Effectively The Super Power of Introverts Episode 234 ( Stacey is based in New Jersey) In this conversation, we explore: How introverts can harness their strengths to thrive in leadership roles. Effective strategies for introverts to participate confidently in meetings. The misconceptions surrounding introversion and leadership potential. Ways leaders can create inclusive environments for both introverts and extroverts. The importance of self-awareness and authenticity in professional growth. ----- About our guest, Stacey Chazin: She holds a master's in organizational development and leadership, degrees in marketing and communication, and a certification in the Myers-Briggs Type Indicator Assessment. Stacey is a proud introvert who grappled for decades with societal expectations that favored extroversion. Instead of conforming to societal pressures, she embraced her introverted qualities, turning them into powerful assets that allowed her to thrive, both professionally and personally. She now coaches other introverts to do the same. Get the free copy of Daily Productivity Hacks for Interviews https://ifactorleadership.cohttps://ifactorleadership.com/productivity/m/productivity/ Get your free copy of Meeting Playbook for Introverts. https://ifactorleadership.com/gift/ ----- Excerpts from this conversation with Stacey Chazin: A common misconception is that introverts are shy or incapable of leading. As Stacey explains, “Introversion is not about shyness; it's about how we get our energy.” While extroverts thrive in group settings, introverts recharge by having time alone or engaging in deep, focused thought. So, how can introverts succeed in meetings, where speaking up is often equated with competence? Stacey highlights a three-step approach for introverts to shine: Before the Meeting: Preparation is key. Request the agenda in advance and develop talking points. As Stacey advises, “Having data or narrative examples ready helps you feel confident.” During the Meeting: Don't pressure yourself to speak first. Set a goal of sharing two or three points and check them off as you go. If asked to respond on the spot, Stacey suggests saying, “I'd love to give this some thought and follow up later.” After the Meeting: Follow up with a well-crafted email. Stacey notes, “Introverts often excel at writing, which allows time to process thoughts.” Introverts also bring unique leadership strengths. Stacey points out that deep listening, empathy, and calmness in conflict are powerful assets. “These qualities help you understand your team and guide them effectively,” she says. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Build a Thriving Business with Clear Communication Clear the Clutter: Streamline Your Business for Success Episode 233 (Sonya is based in Australia) In this conversation, we explore: The Importance of Systems and Processes in Business How a lack of systems and processes leads to inefficiencies and constant "firefighting." Strategies for developing effective operating systems that streamline operations and boost profitability. Effective Communication as the Foundation for Success The critical role clear communication plays in team collaboration and client relationships. Methods to establish consistent messaging and improve internal and external communications. Gaining Objectivity Through External Business Assessments The value of bringing in an outside perspective to identify inefficiencies and growth opportunities. How to conduct a business audit to uncover stress points like cash flow issues and staff turnover. Managing Ego and Embracing Change for Growth Recognizing when ego hinders business progress and team dynamics. Tips for being open to feedback and making changes that benefit the whole organization. Preparation and Mindset: Doing Your Future Self a Favor The concept of preparing today to set yourself up for success tomorrow. How routines, checklists, and even "uniforms" can enhance productivity and reduce decision fatigue. Building Genuine Connections Through Energetic Interactions The impact of authentic communication on building trust with clients and team members. Moving beyond rote phrases to create meaningful and personalized interactions. Listening to Team Members on the Front Lines Leveraging the insights of employees who handle day-to-day operations. Involving your team in decision-making to enhance engagement and implement better solutions. The Psychological Benefits of Organization and Planning How feeling organized reduces stress and provides peace of mind. Small actions that compound over time to significantly improve personal and business efficiency. Navigating the Unique Challenges of Family Businesses Balancing personal relationships with professional roles within a family-run business. Establishing clear communication and boundaries to ensure mutual respect and business success. Accepting Feedback and Turning Challenges into Opportunities Embracing constructive criticism as a catalyst for improvement. Understanding that change is necessary to achieve different and better outcomes. Join us as we delve into these topics with Sonya Corkery, who shares her expertise on cleaning up businesses, enhancing communication, and setting yourself up for future success. ----- About our guest, Sonya Corkery: Sonya had an extensive corporate career in finance. That includes time as a financial planner, bank manager and commercial lender. She and her husband owned and operated a successful multimillion-dollar electrical contracting business for 16 years. Learn more about Sonya and how she might help your business at https://clearplanconsulting.com.au/ ----- Excerpts from this conversation with Sonya Corkery: Teaser Post: Key Insights from Our Conversation with Sonya Corkery Get ready to transform your business with actionable insights! In this episode of Your Intended Message, we sat down with Sonya Corkery, a seasoned consultant helping businesses clean up their operations, streamline processes, and achieve sustainable growth. Here's a sneak peek into the conversation: Q: What does it mean to "clean up a business"? Sonya: We joke about being the “janitors of the business world” because we come in, tie up loose ends, and establish systems and processes. Many businesses lack a framework and operate in constant crisis mode. We help assess these gaps, implement solutions, and make life easier for business owners. Q: What's the most common issue you see in businesses? Sonya: The biggest problem is a lack of systems and processes. Owners often start with a great idea but don't have the tools to turn it into an efficient operation. Clear systems streamline workflows, ensure consistency, and make training new team members much easier. Q: Why is communication such a critical part of business success? Sonya: Communication is at the heart of everything. Without clear communication, you're not giving your team or clients the best chance at success. Documenting processes and ensuring consistent messaging is vital for maintaining quality and alignment within a business. Q: How do you handle resistance from business owners who don't want to change? Sonya: It's tough for anyone to hear they've made mistakes. I always say, “You're not alone in this; many people face the same challenges.” We approach the situation objectively, showing how small changes can lead to better outcomes. Sometimes they need time to process feedback, and that's okay—it's all part of the journey. Q: What advice do you have for getting into the right mindset? Sonya: I always say, “Do your future self a favor.” Prepare today for what you'll need tomorrow. Whether it's making notes for a meeting or setting up a process, these small actions compound over time. Even something as simple as wearing the right “uniform” for a task can help set your mindset for success. Q: What's the key to working effectively in a family business? Sonya: Communication is even more critical in family-run businesses. Early on, my husband and I had to learn to separate our egos from what was best for the business. Clear boundaries, open dialogue, and mutual respect are essential for balancing personal and professional dynamics. Q: How can businesses use feedback to improve? Sonya: Feedback, even when it's uncomfortable, is a gift. I tell business owners to sit with it and reflect. Change is hard, but continuing with the same approach will give you the same results. By addressing feedback, you open the door to growth. Why listen to this episode? Whether you're a seasoned entrepreneur or just starting, Sonya's insights on systems, communication, and mindset will inspire you to tackle your business challenges head-on. Don't miss her advice on preparing for success and creating genuine connections in your business. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to Build an Elite Team for Your Business Your Batman needs an Alfred Episode 232 (Jackson is based in San Antonio, Texas) In this conversation with Jackson Calame we explore the keys to building a first-class business and the foundational principles for entrepreneurial success." Why first-class service is non-negotiable for thriving businesses. The hidden power of infrastructure and why it's often overlooked by entrepreneurs. How to transition from solopreneur to team leader and scale effectively. The critical role of assembling the right team and identifying visionary traits in business partners. The importance of ethics and authenticity in sustainable business growth. The combine approach to selecting elite talent, inspired by professional sports. Balancing efficiency with customer experience to create raving fans. Why relying solely on automation and AI can be risky without a clear communication strategy. Aligning personal values with business goals to create meaningful success. How intentional messaging and clear communication set businesses apart from competitors. ----- About our guest, Jackson Calame: Jackson teaches visionary entrepreneurs how to unlock sustainable revenue growth and expand their legacy by becoming a Power Brand in their market. 96% of businesses fail within the first 10 years. Jackson teaches businesses, not only how to avoid failure, but how to win, by becoming a true leader in their market. You are invited to attend the Power Launch Webinar. https://go.firstclassbusiness.io/power-launch-webinar ----- Excerpts from this conversation with Jackson Calame: Jackson, let's talk about what first class business does for entrepreneurs that entrepreneurs fail to do for themselves. Where do you start? Absolutely. Well, come out hitting hard and heavy. So our tagline on our website may make a lot of you laugh in a good and appreciative way. It says, Hey, Batman, let us be your Alfred, right? And what does that mean? That means one, we want to work with superheroes, people who are contenders in the market, not pretenders. We also want to come in and provide all of that back end infrastructure that often gets overlooked, maintaining the house, maintaining the balance, making sure that the schedules are operating efficiently, making sure Batman doesn't go out there and die when I was just trying to save the world. There's so many things that need to be done in order to truly help somebody scale and have a proper balance and serve their market and be there for the family and the whole it's a lot so many entrepreneurs either take that for granted on one side, and we've got to stop doing that if we really want to build. Or on the other side, if you're the Batman listening into that right now and you're like, oh my gosh, I need that act on it, you know, start looking for who is going to help you build that really unsexy, boring thing that almost no podcasts talk about, called infrastructure, truly that simple infrastructure ----- First Class business means that we literally cannot provide a second class service. Our clients won't accept it.  ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

7 Life Lessons from Oilfields to Retirement How Emotional Baggage Impacts Your Finances Episode 231 (Chad is based in Alaska) In this conversation with Chad Hufford we explore: Why Conventional Wisdom Often Fails in Financial Success The Role of Emotional Baggage in Financial Decision-Making The Influence of Financial Media on Misconceptions The Importance of Shifting Perspectives for Financial Independence Building a Financial Blueprint for Success The Difference Between Income and Principal in Financial Freedom Focusing on What You Can Control in a Volatile Economy The Role of Trust and Relationships in Financial Advising Retiring To, Not From: The Importance of Purpose in Financial Independence The Power of Analogies to Simplify Complex Financial Concepts About our guest, Chad Hufford: Chad owns a boutique financial planning firm, Vertitas Wealth Management. He partners with Dave Ramsey as one of his SmartVestor Pros. He is the author of Forging Financial Freedom. He is born and raised in Anchorage, Alaska. You can get your copy of his book along with the free bonuses here www.forgingfinancialfreedom.com ----- Excerpts from this conversation with Chad Hufford: Delighted to be talking with you and I somehow I just think just living and growing up in Alaska is got to give you a different view of the world. Do you agree with that? Well, quite literally, it gives me a different view of the world. We're so high up on latitude that, yeah, every everything's different up here. But, you know, I think it's been actually really powerful for me. You know, one of the things we talked about in previous conversations is, you know, when we try to have an intended message come across, sometimes we do have to change somebody's perspective in order to see it clearly. And I think, coming from Alaska, we do automatically have such a different perspective. It just It lends itself to the reframing or reshaping of somebody's paradigm or perspective, and it's just, it's a wonderful place to live. It's not always easy 35 degrees this morning on my drive into the office. But you know what? It's beautiful, and it's home- and that's 35 degrees Fahrenheit. I guess we just started the fall, ended this summer? Yeah, summer here ended a few weeks ago, I think, if we're being honest. But yeah, 35 degrees Fahrenheit. So like one, one degree, two degrees Celsius, it's, it's, it's crisp out there. But you know what we had? We had a huge black bear come through our yard. The other day. We had a lynx outside. And where we live in Anchorage. it's 300,000 people. It's a normal town. We're now out in the boonies, but we live on the very edge of Anchorage, so we get wildlife in our backyard all the time. And it's such a blessing. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/    

The Recipe of Emotions: Crafting Responses for Success Emotion as Sensation: How Our Past Shapes Our Emotional Responses Episode 230 (Kim is based in San Francisco) In this conversation we explore: The Connection Between Emotions and Sensory Experiences Why Emotional Awareness Matters in Both Life and Leadership Practical Strategies to Gain Control Over Your Emotions How to Avoid Being a ‘Slave' to Your Emotions The Power of Emotional Granularity Using Interoception to Improve Emotional and Physical Awareness How to Rethink Negative Experiences Through Conscious Reframing Balancing Compassion and Empathy as a Leader Daily Practices to Connect with Your Emotions How Emotions Serve as Tools for Learning and Growth About our guest, Kim Korte: Kim Korte hosts the Flavors of Emotions podcast and is the author of Yucky Yummy Savory Sweet: Understanding the Flavors of Emotions. She offers a process to help us make sense of our feelings through the lens of a chef understanding flavors in a recipe. This unique approach to emotion management blends culinary metaphors with emotional education in a digestible format, making the complex world of feelings accessible and actionable. As a Sensory Perception and Emotion Management Strategist, she aims to help people develop creative action around how they experience the world and their emotions. Learn more about Kim and and her book https://www.kimkorte.com/ Listen to her podcast "Flavors of Emotions: https://www.flavorsofemotions.com/ ----- Excerpts from this conversation with Kim Korte: In your book, you compare emotions to food and and sensation. Food sensations and flavors. How did you come up with that connection? I learned about the theory of constructed emotions, which is a very common and probably fairly widely accepted idea that we construct our emotions using our experiences, kind of like ingredients that and a recipe. And I got this idea after reading how emotions are made, The Secret Life of the Brain, by Lisa Feldman Barrett. It was an eye popping book, and it got me to think about how if emotions are created from perceptions, then our whole world is like giving us ingredients that we use, and the recipes are everything that we've experienced previously. So we're always living today in the past, unless we're more conscious of what's going on in our current experience. That level of consciousness is what helps us to examine and change the quote, unquote recipe if it's not the right one, or if it's not working for us and the process of flavor, it's not a sense sensory system, like everything that we taste, everything we see, all of these things, these are sensory systems. And taste is a combination of sensory systems you taste with your nose, you taste with your mouth. They even have shown that what you see and what you hear like, if it's crunchy, you think it's fresh, but even music going on around you, you might think, Oh, this music isn't impacting me, but it really can impact the flavor and your experience of food, and the same is true of our emotions. Everything that we experience is a our emotions, rather are a combination of our sensory experiences. That's what influences us. So this is where I got these food metaphors and cooking metaphors. ----- Think of it like a pepper. There's different kinds of peppers, there's bell peppers, and there's jalapenos, and there's habaneros. And yet, we don't attribute hot spiciness to every single pepper out there, right? Because we've learned to distinguish the differences situationally and. Experientially of different peppers. And so the same can be true with our fears, because we tend to have this like one size fits all approach to a lot of emotions, and we we feel one emotion more than others, and we haven't allowed ourselves to recognize that fear can be like a pepper, even love can be like a pepper, and have different gradations of it, different levels of quote, unquote, heat. And with that, you are able to break down that fear into seeing it in its different states. It could be irked, could be nervous. It could be irate, you know? It could be, you know, I need to run for the door, panic. Same with love.... ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Unlocking Trust and Authenticity in Content Creation Build Real Connections and Grow Your Business Episode 229 (Aaron is based in Australia) In this conversation with Aaron we explore: The value of publishing video to build trust Publish content to offer value to your prospects and clients Why the content needs to be about your audience and not you How to discover the questions that your audiences wants answered How to generate better content by answering questions How to appear better on camera by making it a conversation How to get into the flow of recording video The importance of an attractive hook to hold their attention When and how to place a call to action About our guest, Aaron Witnish: He started marketing online in 2008 and launched his first agency in 2010. You can download the free "30 Days in 90 Minutes Content Creation System" https://contentonly.au/ ----- Excerpts from this conversation with Aaron Witnish: It's very fitting that the show is called your intended message, because that ties in beautifully with content creation. The challenge is it has so many moving parts. Where do you post it? What format do you create? Where do you get the ideas, what tech that you use? And that paralyzes most people into inaction, or there's a fear about being on camera. You're quite vulnerable. When you put yourself online, people can make comments and say things.  ----- When you're writing your content, creating it, or just thinking about what you're going to say, think about your audience and how you can help them. ----- How do we know which questions to answer for our audience? This is one of the biggest obstacles, and I'm glad to say that solving it is quite easy once you know how and full transparency. Took me 14 years to to find this, and now that I know it's kind of slapped me in the face, but what you do is you take any topic that you might cover with your intended message or in your business, and you just put that keyword or that search into Google. So let's use a generic example, and we'll say weight loss. So if you put weight loss, type it into Google. Press Enter. All you need to do is scroll down the search a little bit, and there's a section that says people also ask, and that'll have the questions and queries that people are typing in and asking online. So what you can do is look at the questions that you can add value to and answer, save them to the side, and then you click the down arrow, it'll give you more questions. You click the down arrow, it'll give you more questions. Then you just take the next topic. So it could be dieting, it could be workouts, it could be nutrition, and then you just keep getting a list of questions that people are asking. So that way you know what people are searching for online, and you can solve those problems with your content and never. Run out of content ideas with this strategy ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Is your image telling your story as intended? How to look better and real on camera Episode 228 (Maia is based in Chicago) In this conversation with Maia Rosenfeld we explore: How do other judge you based on your photograph? How a photographer first needs to understand you How to stop sabotaging your photographs What a better word than "cheese" The power of visual messages on trust The first impression when we see your photo on Linkedin How might the photograph convey your brand? Why do people check their reflection when they walk by store windows About our guest, Maia Rosenfeld: Maia has been a headshot photographer in Chicago, Los Angeles and New York for 28 years. Some of her corporate clients include BMW, J.P. Morgan Chase, Salesforce, GE Healthcare and The Make-A-Wish Foundation. She's never met a stranger. Learn more about her photography services at MRPCreative.com ----- Excerpts from this conversation with Maia Rosenfeld: Is it welcoming? Do you look smart? Do you look like you're good at what you do? Do you look like someone they want to spend the time reading the next little blurb that's probably only three sentences underneath their chin, getting to figure out what is the unique thing, the differentiator of each client that comes into my studio to figure out how to tell their story, to make sure that their authenticity is represented, is the thing right. ----- I'm not particularly interested in taking photographs of what you look like. Lucky for me, you already look like what you look like. Thank you very much. I'm interested in taking photos of who you are. ----- I've come up with a game that they do, which is I throw a word out at them, and they just repeat that word inside their brain. They just have to think it. So if I say to you, just with your eyes, say the word power, if you literally just think the word power, you're done. You don't have to give me what you think a powerful look is. You don't have to define power. You don't have to think of a ton you once felt powerful. Literally, I say power. You say power. I say cat, you say cat. And why does it work? It works because it keeps George inside the building. That is George, where people tend to derail themselves in photos, any photo, family photo, picture, it out with your friends. Is the second the camera comes up. Everyone tends to leave the building, right? We're in a big group of people. We say cheese. We don't know how long it's taking. We don't know how many they're taking. Our faces kind of freeze. We don't know it's, oh, it's the other camera. Are they using a flash? We get that photo back, and we hate how we look, right? You're not in that photo. You left at least 15 seconds ago, right? So that is one of the places that we derail ourselves and we don't we start to hate how we look. Now we live in a world, in this selfie culture, where you can watch yourself in the photo, right? Which is almost even worse of a problem. It makes it even more self conscious, right?  ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/    

Listen to your Mind, Body and Spirit Your Body is a Team Player Episode 227 (Mara is based in Virginia, USA) In this conversation with Mara Benner we explore: How to better connect with our own body, mind and spirit Why outside communication starts with inside communication Emotional intelligence is more than only emotions and intelligence How to prepare yourself for challenging conversation How to mitigate imposter syndrome How to balance body, mind and spirit How are we communicating to ourselves About our guest, Mara Benner: Mara worked for 25 years in corporate and nonprofit leadership roles. At one time she worked for the CEO of a $2 billion healthcare company. She has learned how various cultures have combined health, wellness and the min-body-spirit connection. She studied Qigong in China with the masters. You can arrange for a 30 minute, no-charge, no-obligation consultation with Mara at https://truenorthexecutivecoaching.com/ ----- Excerpts from this conversation with Mara Benner: Your body is a team player with you. And when I say that to leaders, there's a pause. There's that ache that I've been having, that pain that I've been having. I didn't think of as the body being a team player with me, but it is, and you can get to optimal performance, mind, body and spirit when you work on all these different aspects. ----- And I'll say one other thing that I think is fascinating about this is those leaders who have done an amazing job of working on the mind, body and spirit, also tap into the ability to create at a whole new level, for innovation and for new approaches, and with time speeding up on how quickly companies have to move and engage in new, innovative approaches for products or services, that ability as a leader, to tap into that creative aspect for the vision of the company and the organization is more important than ever. ----- But we come back to a state of homeostasis, which is our natural place to be. And when we're balanced, when our mind and body and spirit are all in a balanced state, the body is able to optimally heal and be at optimal performance, which helps a leader out. And so again, whether it's yoga or Qigong, or any of these approaches meditation, but it could be also, and this is what I think is really interesting, is for every leader, it's very different as to how they best come back into the state of homeostasis. So for some it might be going for a run that helps them come back to that state of true balance. When I was in China to go to your point, what I realized is this concept that has always been there of what we call whole person care, which is we are not separated. Our bodies aren't separated from our mind. Aren't separated from our spirit. It's all one in the same. And we get used to in our healthcare culture right now, we get used to thinking that things are separated out, that one does not impact the other, and that's actually not true. They're all completely part of the whole so when a doctor says to a patient, this is this illness is stress related, often that person walks out of the doctor's office and may not know what to do with that, like, what? So now do I do if it's stress related? What does that look like? ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to connect with your audience  Episode 226 (Steve is based in Chicago) In this conversation with Steve Multer we explore: The challenge of an American speaking to international audiences How to adapt your delivery to the audience How to enter the conversation on their terms The role of inner and out status when connecting The three levels of value that we can invest in others How to boost your self esteem by associating with smart people How to judge the value of your message The danger of reading your script instead of adapting  The balance of pathos, logos and ethos About our guest, Steve Multer: Steve had delivered presentations to executive teams for over 125 brands in 38 states and 25 countries. He is the author of "Nothing Gets Sold Until the Story Gets Told" Corporate Storytelling for Career Success and Value-Driven Marketing. Learn more about Steve's services and his book at https://corporatestorytelling.com/ ----- Excerpts from this conversation with Steve Multer: You walk into a room, you need to know how to read that space and do it in real time. In order to create a winning communication environment. You have to enter on their terms. You have to enter in a space that they feel comfortable and confident with. Because if you don't, you lose every time. ----- They're investing in you, like you're investing in them, right? I think that is such a strong concept. I frequently say to people when they're not sure they're being properly compensated for business. I always say, think about it this way. You are not having to pay for a master's degree in whatever it is that you're working on. There are many, many ways to get paid. When you talk about the three levels of value, right? When we talk about fiscal value, we talk about psychological value, and we talk about calendar value, the three things that we can invest in, a person, in an idea, in a human to human engagement. Again, this is whether we're giving a presentation to an arena full of 10,000 people, or speaking one on one with a colleague, a team member, a executive leader, a customer. There are three things that we can invest in them. We can invest our time in them. Are they or are they not worthy of our time? We can invest our money in them. Is this or is this not worth paying for out of my wallet? Or we can invest our psychology in them. Is my time and money worth what I will gain from the nature of the engagement, from the message that I'm about to give and the message hopefully I'm about to receive from the person that I'm with. All three of those investments have extraordinary value. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Do you understand their frame of reference? Your Frame of reference is not their frame of reference Episode 225 (Mitch is based in Oakville, Canada) In this conversation with Mitch Fairrais we explore: Understanding our frame of reference and how it was formed The challenge of stepping into the frame of others The difference between a dialogue and the monologue How can you understand their reality How to explore their reality without attacking them Why and how to hear their voice Encouraging phrases to use with your team Recognize your inclination to judge and how to put that on hold The role of leadership vulnerability The danger of believing in all your "shoulds" About our guest, Mitch Fairrais: Mitch works with senior leadership teams to help them develop their communication and leadership skills. He holds a high level of skepticism about many aspects of conventional corporate wisdom. He is a founder of Socks for Souls Canada, a non-profit that provides unhoused people with warmth, comfort, dignity, mobility and health through new socks. You can learn more about his training and coaching programs at: https://www.onthemark.ca/ ----- Excerpts from this conversation with Mitch Fairrais: You and I, and every leader on the planet lives with some level of being very much caught in their own frame of reference. Our own upbringing, our own algorithms that have caused us success. How we've dealt with things, our own beliefs, our own values. There are a number of things that each of us comes to any circumstance with and any interaction with, and it's our frame of reference that we cling to, because it's all we know. And it's very difficult for most human beings to actually step into the frame of reference of others, which, if you ask me, is the single most important skill that any leader could possess, beyond basic language skills or some math skills, some basic skills like that. ----- Anyone who says to me, "I know how you feel" if I am 1000 human beings out of 1000 human beings being pulled I'm saying I doubt it. I don't think you do. And for anyone to even suggest that they get how someone else views the world is almost ludicrous, because our frames of reference are so different that odds are, if I'm wise, I should go in assuming that your frame of reference is going to be wildly different than mine, because you've grown up differently, you know, maybe have come from a different family background, maybe different part of the world than I know, many different things. And I should assume as a starting point I have no idea what your frame of reference is, unless we've got lots of history. Even then, I want to on any given circumstance, on any given issue, explore what your views are, how you feel about how you're looking at anything that we are talking about in any given moment, even if I've known you for the last 20 years. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How can you use stories to convey your message Tips to tell your stories Your host, George Torok tells you the three part formula to deliver an effective story. Then you hear two stories from him, one a business story and the other a personal story. They're both effective when you understand your purpose. George analyzes each story to point out the key parts and techniques to craft and deliver your stories successfully. Episode 224   In this solo episode with George Torok, we explore: - The power of storytelling in business communication - How to find and craft compelling stories - Three key elements of a successful story - Using personal anecdotes to connect with your audience - Common mistakes to avoid when telling a story Key Takeaways: - Practice crafting stories that are concise and relevant to your audience. - Engage your audience with an intriguing opening question or bold statement. - Use visuals and emotions in your stories to make them memorable. "When you tell stories about yourself, don't make yourself the hero all the time. Occasionally, maybe, but not all the time, because then you sound self-centered, and it's hard to connect with you." "The best stories plant visuals in the mind of your listeners and touch their emotions."   Guests of Your Intended Message who discussed story telling: Graham Brown: 3-box Story Telling Episode 68 Bruce Scheer: Inspire your buyers with the right narrative Ep 171 Richard Rosser: How to leverage AI to tell your story EP 170 Alan McLaren: Story telling to build your leadership brand EP 108 Robert Tighe: Find and tell your origin story Ep 91 ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Communication secrets from magic and hypnotism How to better connect with people you don't know yet Episode 210 republished (David is based in Boston) In this conversation with David Reich we explore: Magic skills that enhance your communications The importance of observing your audience How to watch where people's eyes are Why you need to break the pattern How to find common ground Magic phrases to boost the connection How to influence decisions Understanding the perception and motivation of the audience Why you don't need care about who gets credit How to adapt when the magic trick doesn't work  About our guest, David Reich: David has had a successful career as a technology and thought leader, and combines that with his passion and talent as a magician, mentalist and stage hypnotist, to create unique experiences of Entertainment, Education and Enlightenment. David discovered how the principles of a mystery performer can be used to become an overall better communicator, and more specifically, he has developed the Tactical Communication Method. Learn mor about David Reich and his services at his website https://davidreich.com/ Get your free copy of the Seven Tools of Tactical Communication  https://davidreich.com/tacticalcommunication/ ----- Excerpts from this conversation with David Reich:   Action Items Practice observation techniques to understand how messages are landing and tailor communication accordingly. Use phrases like "help me understand" instead of disagreeing to have constructive discussions. Focus on being authentic, candid and vulnerable in conversations rather than putting on airs. ----- The biggest key really is observation. We have to look at other people, we have messages, we have things we want to say, we want to sell an idea, we want to convey a joke, we want to tell. And we have to not only know what we want to say, but how it's landing. And that's actually how I came up with this whole tactical communication method. Because as a magician as a mentalist, as you're going through your performance and your communication, you need to see how things are landing where people's eyes are. And if it's working, and if it's not. And then and this, this takes a bit of practice, okay, can't do it overnight, just like anything good requires a bit of practice. But you can start to tailor your message and tailor how you're communicating real time on the fly, to make your message resonate. And that's how you get people to want to hear what you have to say. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

How to encourage the exchange of feedback The Power of Empathy as a Leadership Quality Episode 223 (Bill is based in Atlanta, Georgia) In this conversation with Bill Dickinson we explored: The value of empathy for a leader Understanding the complicated makeup of your people Distinguishing empathy from sympathy Avoiding the role of confessor or councilor Setting guidelines and boundaries Creating psychological safety How to provide regular constructive feedback The 90-day introductory trial period ---- About our guest, Bill Dickinson: Bill has nearly three decades of experience in designing and delivering leadership development programs across industries including, Boeing, Coca-Cola and AbbeVie Biopharmaceutical. He was a Catholic priest for 25 years. He is on The Harvard Business Review's Advisory Council. He is the author of "Optimizing Self: A Guided Workbook to Elevate Your Impact as a Leader" Learn more about his services here https://www.c3leadership.org/ You can find his book on Amazon Optimizing Leadership ----- Excerpts from this conversation with Bill Dickinson: I think some of the mistakes that leaders can make is they confuse empathy with sympathy. Sympathy is, is simply feeling sorry for someone where empathy is is, I'm not just sorry about what happened to your state or this moment, but I want to understand it. I want to support you through it. And those are, you know, those are two big differences. So an empathy now gives us the space, the term to understand we can hang with our people in their feelings without creating dependency. ----- I need two things specifically that I did well, and I need you to share with me two things I could do differently. ----- There's a model called the SBI model, what's the situation? What was the behavior I observed in the situation, and what was the impact of that behavior? So the situation is, George, you and I are having a thoughtful conversation on feedback in this podcast, the behavior that I observe is a host who is thoughtful and knowledgeable about leadership and their respect for me in it. So the impact that has on me is that I want to hang with you. I want to make you look good, and I want to contribute to the quality of this podcast so your listeners walk away with some new learning, ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

How to accelerate growth by scaling your process How to escape founder-led sales Episode 222 (Corey is based in Los Angeles) In this conversation with Corey Quinn we explore: Knowing the market better than the market specialists Caring about the clients How to warm up a cold call How to transfer your process to another vertical market How to leverage empathy Defining your business by the industry of your clients Leveraging the power of repeatable systems How to specialize in more than one niche ----- About our guest, Corey Quinn: As Chief Marketing Officer of Scorpion, he helped them grow from $20M to $150M in 6 years. He's worked 17 years in the marketing agency business. He's the author of "Anyone, Not Everyone". You can get a free copy of the audio book here: www.AnyoneNotEveryone.com ----- Excerpts from this conversation with Corey Quinn: You need to have repeatable sales process that is not dependent on the on the founder, so you have to strip out all of the variables from the sales process, make it much more operationally or streamlined. ----- The impact of empathy happens before the cold call. What I'm a big fan of is interviewing your clients and understanding how and why they buy from you, so you understand the attributes that they're looking for. That's one piece. The other piece is when I coach my clients, but I do I do this work with with agencies, what I encourage them to do is to think of themselves, not as a in the digital marketing industry, I want them to think of themselves. In their clients industry. So if you're serving med spas, you are no longer in the business or in the industry of digital marketing. Now you are a member of the med spa industry, and as a result of that, you're going to their conferences. You're joining the associations. You're participating in the associations. You know what's happening in the industry, and you're helping to further the interests of that interest industry, I'll give you an example. At Scorpion, we worked in the franchise, franchise, multi location business industry is, interestingly, a lot of it's a big segment of our economy, but it's a relatively small industry. What we did to enter into that world is we became a part of that industry. What I mean by that is our leaders, who focused on franchise they became certified as something that's called the CFE CERTIFIED FINANCIAL executive. That is an 18 month program to become certified in that we also joined a group called the IFA, which is the International Franchise Association. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

Is there enough Human Spirit in your Marketing? Episode 221 (Kristof is based in South Carolina) In this conversation with Kristof Morrow we explore: The honest perspective from a person with Tourette's Syndrome The value of revealing a flaw Talking about internal conflicts Indirect marketing versus direct marketing Memorable characters from Super Bowl ads Understanding the audience that likes and follows you Recognizing the perspective of the audience, their bias and ignorance How to show kindness in your marketing Being transparent about your deficiencies  ----- About our guest, Kristof Morrow: Kristof is an award wining journalist and the author of two books in the fantasy series, The Second Sun. He is a disabled veteran. He has Tourette's Syndrome which offers him a unique perspective on marketing and communication. His mission is to help people better understand each other. You can learn more about Kristof and his book, at the website: https://www.kristofmorrow.com/ ----- Excerpts from this conversation with Kristof Morrow: Respect is a large part of marketing. ----- For example, you you just said "Shakespeare" when we weren't even talking about Shakespeare. And Christophe also has Tourette's Syndrome, which means, and as most people might understand it, that people have tics. They often say things involuntary. Sometimes they might even have physical tics, I'm guessing. And let's see how that gives Kristoff a particular perspective that most of us can't see. And today we're going to talk about the spirit of marketing. And that's an interesting phrase that you used Kristoff. Tell us what that means to you. I think that means ultimately, like, how, how much of yourself, how human your approach to marketing is, how much you deviate from the notion that there has to be sort of a calculated approach. It's very it's a lot more human, I think. Yeah, so, for example, like I have Tourette's. ----- You were more transparent that way. And I'm wondering, have you been told that before that you appear to be more transparent with your feelings? Yeah, that's, um, that's a large, a large part of, I think, I think that's some part, at least a component of my success, is that I don't pretend to have confidence. I'm, yeah, I make no effort to false, to falsify that it doesn't it doesn't help. It doesn't help because people can see it, and then they just sort of pity you in secret. But if you, if you confront it, I feel like they can get on board with that, and they can, they can think within themselves, like, you know, what would I be doing in this situation, rather than, oh gosh, look what he's doing in this situation. You know it's, yeah, it allows, again, it allows you to be, for people to Rick, to to acknowledge your humanity, Shakespeare, Shakespeare. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.    

Authenticity in your marketing and sales conversations How you can excel when the bar is set so low Episode 220 (John is based in California) In this conversation with John Golden we explore: How to start an authentic relationship with your prospects How to research before the first contact How to create intellectual curiosity How much research do you need - not much How to leverage your customer success stories Present your vulnerability to build trust Staying in touch with your customers How to establish your communication cadence Where does automation ad AI fit into relationships The critical role of active listening Why lean on your CRM ----- About our guest, John Golden: John is Chief Marketing & Strategy Officer at Pipeliner CRM. He is an author, speaker and host of Sales POP! podcast, You can learn more about Pipeliner CRM and take the free trial at: https://www.pipelinersales.com/ ----- Excerpts from this conversation with John Golden: I think there's a few things, George, and one of them, I think, is, is authenticity. I think that is one of the biggest areas that you can focus on now. ----- Oh, customer success stories, 100% and I think this is where sometimes we forget. It seems so obvious, right? But when I engage personally, when. I engage with another salesperson, right? Or somebody selling something to me? Yes, you know, I'm interested in what they can do for me, what I'm really interested in what they've done for other people, because that's where it is. Because, let's face it, we all know that anybody who's brought a product or service to market, you always know that customers end up using it in ways that you could never imagine, right? And they do things differently, not how you see and therefore learning about what you have done with other people, that is great information for for somebody, for prospect you're engaging with, and that's what I love. I want to hear the things that they've done with other people, how they helped other companies, how they helped other individuals.  And those stories and and we all come from, I mean, culturally, we all kind of come from storytelling traditions, you know, certainly I did, you know, in Ireland, and that's what resonates with people, is stories. And now you take yourself out of the equation a little bit, and you put, you put your customer, and you say, You know what their issue, what their solution? And then, and here's the nice thing, is, like, you should be enthusiastic and say, and then they did this, or they asked us to do this, right? They said, hey, if your product could just do this one other thing, and, you know, something, we went back and we discovered, yeah, that's something that would benefit everybody. And then we immediately, you know, implemented it in a way. So this, there's so much richness in talking about your customer success story. ----- ----more----   Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Listening is a skill that can and must be learned to be more successful Episode 219 (Julian is based in the Orkney, off the North Coast of Scotland) In this conversation with Julian Treasure we explore: How listening helped our survival for thousands of years Why listening seems so difficult and is ignored The difference between hearing and listening Why we seem to focus more on speaking instead of listening Listening as a skill that needs to be learned and developed The inverse relationship between emotion and listening How to have respectful conversations with people who disagree with Why is listening more difficult the more senior you become in an organization Why diversity of perspective and opinion is valuable ----- About our guest Julian Treasure: Julian Treasure is an author and international speaker on sound and communication skills. His five TED talks have been viewed over 150 million times and his book “How To Be Heard” won both Audie and SOVAS awards for best business audiobook. His company The Sound Agency has been helping major global brands to improve their sound since 2003. Learn more about Julian and his programs at  https://www.juliantreasure.com/ Books by Julian Treasure https://www.juliantreasure.com/books https://www.juliantreasure.com/books ----- Excerpts from this conversation with Julian Treasure: Most people don't even understand that listening is different from hearing. Hearing is a capability. Listening is a skill. It's a skill you can practice and master, and if you do that, you can gain huge advantages in your life. Because the sad truth is, most people don't listen. ----- To me, listening is the foundational skill of all of our communication. It's primal, it's critical, and yet we seem to have forgotten about it. We don't teach it in school, which is mad when you think about it, because if you taught children first how to listen really well, how much more of their education would they absorb and retain than they do now. Where they're struggling in classrooms built by architects who don't listen, the children can't hear very much a great deal of the time. And if they can hear it, are they actually listening? Not really, because they don't know how to do that. ----- The foundation of my work really is that these skills, speaking and listening, have profound effects on three very important things, our happiness, our effectiveness and our well being. So dear listener, if you don't care about any of those three things, don't bother. But if those things are important to you, and I rather suspect they are, it really is worth opening these doors to whole new worlds of capability, skill, and, you know, transformed outcomes in those three domains, your happiness, your happiness, your effectiveness and your well, being powerfully affected by how will you speak and how will you listen? ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

Target your marketing specific to one person Episode 218 (Marcus is based in Ohio) In this conversation with Marcus Schaller we explore: How bottlenecks vary from small to large companies The reality of limited time, energy and money The misunderstanding of how to scale Measuring the wrong parameters on social media Clarifying the ideal customer How customer service can align with your marketing messages How compensation criteria contributes to internal conflicts ----- About our guest, Marcus Schaller: Marcus has over 20 years experience as a marketing strategist, coach and copywriter. His experience includes creating messaging strategies and campaigns for several industries, including B2B, technology and SaaS. Learn more about Marcus and the marketing services he offers https://marcusschaller.com/ ----- Excerpts from this conversation with Marcus Schaller: How does one decide which way to go? And how many directions should we be going in? Oh, another really good question, George. Again, dependent on situation, I think the mistake is what not to do is to constantly "Chase every new shiny object". Now, I think in terms of smaller businesses, that tends to be where my head's at, that's the clients that I tend to work with as a coach. So it's like I'm thinking in terms of your one, or one or two people, or maybe even five or six, it's a small team, you only have so much, again, resources, time, energy money. The other thing to think about too, is that not only does it spread out too thin trying to do everything, which is just a it's a physics, it's a math equation at that point. If you think about as a solopreneur, or as an entrepreneur, with a small team, there are certain things that you have certain talents. You have a background in radio, it makes perfect sense that you would do a podcast, it would be ridiculous for you not to right now. Would it make sense for you to do something that let's say TicTok and I'm not sure if you're on. But let's say you don't really like being on social media, you don't like TikTok? You don't enjoy? You don't consume it, you don't scroll through it every day. Does that make sense to us? Probably not. So I think it really starts with the person running the business, if it's a small business, and even with a larger company, do you have the staff? Do you have the team to be able to support multiple, they're going off into multiple directions. And it's kind of that classic problem where there's no actual focus, and they're not really getting any impact? And then of course, you have to integrate that with like, where's your audience? So if it turns out that you find out that, let's say you personally don't like using YouTube, I know that's not true. But let's say you don't like YouTube, but you find out that that's where the majority of your potential is. You might have to just figure it out. But I think it really starts with go with your strengths, because there's certain things that we're just good at, and why wouldn't we leverage that as much as possible? ----- Your brand is not really up to you, we can design what we want our brand to convey. Again, your intended message of your brand, can be something we sit down and we design and this is our intention of what we want to communicate, but ultimately the brand is how your audience and how your customer base sees your company. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.      

You can't do everything but you can do something Episode 217 (Myke is based in New York state) In this conversation with Dr. Myke Merril we explore: How do we perceive reality What does it mean to be emotional? The power of saying, "Tell me more about that" Emotions are not good nor bad, it's what you do with it How can anger be constructive How to change a reaction to a response Four words to eliminate from your speaking About our guest: He has written 28 books to make his wealth of knowledge and insights widely available. Dr. Mike has two mottos of life. One, be constantly curious, learn something about everything, frequently use the expression, tell me more. And to I cannot do everything, but I can do something. So I will do that. Learn more about his book and services https://whydopeopleactthatway.com/ ----- Excerpts from this conversation with Dr. Myke Merrill: Tell us a little bit about what is this thing that we call reality? That is a tremendous philosophical question. But it's also a biological question. How a person how every human being perceives the reality in which they are personally immersed, there isn't a reality of what's happening and some star somewhere 400 light years away. The reality is, that's not a part of our reality. But when I'm driving along, and somebody cuts me off, that is part of my reality. And the question then is, how do I perceive that moment? Is that an aggressive moment? Or do I have compassion in that moment? Is it somebody who just wet their pants and are trying to get to a bathroom really badly? And they're not thinking about anything else? Or did they just get fired from work? And they're pretty much at the end of their rope. I mean, I don't know what's going on. But my reality is the journey I'm on. ----- But a starting point is it's either a reaction or a response. A reaction is unplanned, spontaneous, and usually less or uncontrolled. A response is reasonable, mature, experienced, and and has a plan. They're both emotional. They're both emotion, emotion is both sides. But if you have a reaction, can you shift that to a response? Can you say, I know I just gave you the finger because you pulled in front of me. Let me back that up just a little bit. Because I'd like to take a different course here, or you're in an argument with your your management team and your business. And some new startup comes in with some wild idea. And you immediately trashed the person, not the idea. And to be able to that was my reaction, and to be able to say, I just reacted there, and I don't want to do that. Let me pull that back. And let me respond, not react. Both of those are emotional, both are intense. loads, it really matters what we're talking about here. But I'm going to respond instead of react. So emotion for me became either the reaction or the response, linking my perceptions to my motivations, and their interactive. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

12 Secrets from David Copperfield to help your Business In this episode, your host, George Torok reveals these secrets that he learned while assisting David Copperfield on stage at the MGM Grand in Las Vegas. George Torok helps executives deliver their high value presentation more effectively. Naturally he studies other presenters and performers to learn from their techniques and styles. He observed David Copperfield up close and uncovered these gems in his performance that apply to business communication. ----- Excerpts from this podcast David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick. Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business. What are those 12 Secrets? There is no magic Illusion is more powerful than reality People believe what they want The audience is always right Preparation is everything Prepare for the unexpected Believe in people Offer them hope Make it fun Be vulnerable Don't be seduced by technology You don't need a cape. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

10 Lessons to launch your product on KickStarter Episode 215 (Aurora is based in Vancouver, Canada) In this conversation with Aurora Winter we we explore: Why is Kickstarter a good place to launch your new product? The nature and importance of the KickStarter community What are the benefits to those who pledge their support? What types of creative products can be launched? The appeal of being part of a community of creators Raising money is only part of the benefit to creators How else can authors make money? Appreciating the love of reading. About our guest and offer: To participate in the book launch, visit this site before July 16, 20224 https://magicmysteryandthemultiverse.com/ After this date, you can still visit this url for the latest on this series of fantasy books from Aurora Winter. ----- Excerpts from this conversation with Aurora Winter: The quick summary on Kickstarter is that it is it is a crowd funding platform that is specifically oriented for supporting the creation of new products. So that would include books, but it also could include a backpack or a watch or a new kind of jacket or glasses, and or jewelry. So many creators have fun or even a film, many creators have funded their project on Kickstarter. Kickstarter is distinct from other crowdfunding platforms. It's not like a GoFundMe, it's not please, please, please, I need money, it's more, I have this exciting idea. It's so wonderful. And I would really like to give you the opportunity exclusively to get this hot off the press before it's available to the general public. And usually, you will also get something different and distinct from what is available for the general public. So people who like first editions, people who want signed editions or they want something collectors, Kickstarter is really great for that. And one more thing I learned about Kickstarter, and I've a number of things to share. But one other thing that people might like to know is Kickstarter is your first stop, it doesn't take away from selling your product on Amazon or wherever you might sell it. But if you go to Kickstarter, first, you offer that exclusive window, and you don't have to ship the following day. So you can use the funds to create your movie, or to finish, you know, your design of the book cover. In my case, my book is already done. So that wasn't the case. But Kickstarter does give you the opportunity for a little window of time to finish your creative project. Like my son did a video game on Kickstarter. So it's something and it's something that's, I think, really exciting and fun, because you get to meet the creators. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Leadership lessons from dog training How can you lead your team like training a dog Episode 214 (Brady is based in Austin, Texas) In this conversation with Brady Foulk we explore: What dog training has in common with leadership skills How to understand their world - the dog or your team Connect and build new patterns of behavior The importance of along time How to allow a safe place to cool off  Pavlov's lessons of classical conditioning still applies to people and dogs How to associate desired behaviors with rewards The freeze, flight or fight response The misuse of anger and punishment in training About our guest, Brady Foulk: A passionate and knowledgeable dog trainer whose expertise transcends conventional boundaries. With a rich tapestry of experience and certifications in Dog training, Lifestyle Coaching, NLP (Neuro-Linguistic Programming), and ABA therapy. Brady, at 29, has dedicated the last 6 years of his life to crafting the perfect canine companions. Whether it's honing the skills of service dogs or instilling a sense of calm and security in emotional support animals, Brady's holistic approach resonates deeply with every furry friend and their loving owners, fostering a harmonious and enriching bond. ----- Join the dog training community. https://www.newdirectiondogtraining.com/free-community1 ----- It's not about giving your people dog treats. It's more about understanding their perspective and seeking to direct their behavior. ----- And I want your audience to know if you have a dog, you're in the right place. We're going to talk about some dog training tips and tricks, I got lots to share. And yeah, if you don't have a dog, I want you to know, you're also in the right place. We're gonna talk about effective, elegant leadership, we're gonna talk about how it applies to your business and how it applies to your life. ----- And so let's address the issue of punishment. Yeah. When does punishment fit and what are relevant punishments do we do we take a rolled up newspaper and hit the dog on the nose? Yeah, I don't believe in physical punishments. I feel like there's we've evolved to a point where we can communicate more effectively. It's like it's not appropriate for me to hit you. If I get mad at you. I have to figure out how to communicate to you to work with you. And most of the time, you probably don't feel heard. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Advance your career success with better communication skills Simple steps to become an effective communicator Episode 213 (Ty is based in Toronto, Canada) In this conversation with Ty Hoesgen, we explore: The lack of proper communication skills for students The danger of depending only on your technical expertise Communication is a learnable skill Even shy, clumsy introverts can learn how to communicate Why people start talking before they speak The importance of relevant structure and organization Coaching your team to improve How to use the PREP structure (Point, Reason, Example, Point) About our guest, Ty Hoesgen: Ty Hoesgen grew up as a shy, awkward farm kid near a town of 800 people. He's the author of "Elite Communication Skills". You can take the free course, "Speak like a Confident Leader in 7 Days: at https://howtospeakbetter.com/ Follow at https://www.instagram.com/tyhoesgen/ Connect at https://www.linkedin.com/in/tyhoesgen/ ----- Excerpts from this conversation with Ty Hoesgen: There's a famous scene from the show The Office, if any of your listeners have seen the office, and it's Michael Scott, who is the head boss there, and he says, Sometimes I just start a sentence. And I don't really know where it's going. But I just hope I find it along the way. And that's what a lot of people seem to do, especially in the corporate world, when it matters the most, to be clear, to have people understand, to be persuasive to be powerful. And so one of the biggest mistakes is just having no structure, no organization, in the way that you are explaining something, you're just rolling the dice and hoping for the best when you open your mouth. ----- So how can someone better structure their message?   This is something that should absolutely be taught in schools structuring your message. So first, what is your intended message? This is something that you should know, before you start speaking. I teach a framework that a lot of my clients find very easy, and they find it very useful. It's called the PRP framework. So it's point. Reason. Point. It's very simple. If you get asked a question, you start with your main point first. So your intended message first, what's really the main thing you want them to know? Then the reasons so why do you think this? Where did this point come from? Why do you believe this? And so you give your reasons for that. And then because people tend to hear and remember the things that they hear first, and the things that they hear last the most. Whereas you want to restate our point at the end, because we want the last thing they hear to be that main message. So we've got our point, first, than our reason or reasons. And we restate it with a point at the end, the Restatement at the end, very underrated and necessary. Because if you ever been in a situation where the conversation just kind of gets off track, sometimes that's because somebody has ended their point with something that's a little bit off. And people respond to whatever they hear most recently. So if we restate the main point, at the end, it's a lot less likely those conversations are going to get off track. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Helping managers become executive leaders Leading is different from managing Episode 212 (Vanessa is based in Toronto, Canada) In this conversation with Vanessa Judelman we explore: The three aspects of being strategic How to conduct an accountability meeting The power of regular one-on-one meetings with your people How to build trust with your team How to become a leader who coaches your team Why and how to become a better listener How to delegate effectively  About our guest, Vanessa Judelman: Vanessa is a leadership consultant and executive coach. Over the past 20 years she has trained and coached thousands of people across the globe in organizations including Campbells Soup, HelloFresh, the SickKids Foundation and the Four Seasons Hotels and Resorts. Learn more about her book "Mastering Leadership: What it Takes to Lead in Today's Fast Paced World" at: www.mosaicpd.com       ------ Excerpts from this conversation with Vanessa Yudelman: And I just want to develop the muscle of listening because I it's not something that we were taught at school. ----- I always tell leaders, first of all, think about your intention for the meeting. Why do you want to meet with them? Is it an accountability meeting where you want to make sure they're, they're moving their goals forward? Is it a coaching meeting, where this is someone who's new, and you want to develop them? Like, what's the purpose? So that's the first place to start is, so I would recommend you identify the purpose, then share it with your team? You know, a lot of leaders think that just because they're a leader, they have to have all the answers. And I always say that's not true. You, as a leader need to have the questions. You don't necessarily need to have the answers. So say to your team, hey, you know, I really feel like I'm not getting you're new to the team and not giving you enough time to develop your skill in this area. And so I was thinking we could do a one on one. Would that be helpful for you? Again, check in? Oh, yeah, that'd be great. Okay, let's do the agenda together. Here's what I was thinking. I was thinking, like, I always asked, you know, what the suggestion I was thinking we could talk about, you know, this certain skill, what did you do to work on the skill last week? What are some of your gaps, what support you need for me? Right. And so again, it's a lot of questions. And by giving them the agenda in advance, people know what to expect, and they can prepare for the meeting. So they know, every Monday, you know, my leader is going to ask me what I did to work on the skill last week, and where I'm still feeling stuck. So you can either Yeah, so those are a couple of suggestions to get those meetings started. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/