Beyond Influence

Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she's built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike.In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a brand's attention, and what it means to become a thought leader in a saturated space. Plus, she breaks down creator compensation myths (and shares exactly how she spent her first influencer check).Follow Coco on Instagram and TikTok @cocomocoe

Meet Chris Allen, startup founder and cast member of Netflix's “Million Dollar Secret.” Before stepping into reality TV, Chris co-founded Osena, the world's first zero-sugar spiked coconut water cocktail. Navigating the ultra-competitive beverage industry gave him a front-row seat to the mental and emotional challenges of chasing success—an experience that prepared him for the world of “Million Dollar Secret.”In this episode, Chris shares what reality TV taught him about quiet confidence, how he built resilience through the pressure of public competition, and why staying grounded matters most when you're building something that matters. Follow Chris on Instagram @callennd

From rapping forecasts to viral dance videos, Nick Kosir has built a career that blends entertainment with meteorology—and made waves far beyond the weather map. Known as “The Dancing Weatherman,” Nick's creative content has earned him over 9 million TikTok followers and a spot in pop culture history, with a video featured in Lil Nas X's opening at the 2019 MTV VMAs.In this episode, Nick shares how a social media requirement early in his career sparked his passion for content creation, the journey from rapping weather reports to national recognition, and how getting sober has reshaped his life and priorities. Plus, he turns the tables with some burning questions of his own about “Love is Blind.” Follow Nick on Instagram @nickkosir

Maha Abouelenein is a personal branding expert, CEO of Digital and Savvy, and bestselling author of “7 Rules of Self-Reliance.” With three decades of experience, she's advised major brands like Google, Netflix, and Careem and played a key role in Egypt's largest IPO. Recognized as one of Dubai's most influential women and a Forbes Power Woman of the Middle East, she's a trailblazer in global communications.In this episode, Maha shares why trust is the most valuable currency in business, how to build authentic connections beyond the pitch, and the power of effective communication. Plus, she reveals the surprising networking advantages of events like the Super Bowl and why resilience—not circumstances—defines success.Follow Maha on Instagram @mahagaber

Meet Daniel and Taylor, the latest success story from Netflix's “Love Is Blind.” Taylor, a GI nurse, and Daniel, a sales account executive, bonded over shared values, a love of Christmas, and a leap of faith—becoming the only couple to marry from their season. Now living in Minneapolis, they're navigating newlywed life, sudden fame, and the balance between careers and social media influence.In this episode, Daniel and Taylor open up about life after reality TV, and how both of their mothers' battles with cancer shaped their perspectives on health and resilience. They share why regular check-ups are a non-negotiable in their family—and how love, commitment, and perspective help them stay grounded in their new chapter.Follow Daniel and Taylor on Instagram @danielhastings_ and @t.haags

Meet Zaina, a content creator and entrepreneur with a passion for fitness, wellness, and self-care. She shares her journey of personal transformation, from building a thriving creator community to finding resilience after heartbreak.In this episode, Zaina opens up about her public breakup after season 3 of “The Ultimatum,” the power of releasing negative energy, and why tough moments often lead to what's truly meant for us. Plus, she shares how Snapchat's creator program became a game-changer for her career—and why it's the best platform for new creators right now.Follow Zaina on Instagram @zayxclusive

Meet Yanina Oyarzo, a Venezuelan-American powerhouse who's made her mark as a host, producer, brand consultant, and model. From partnering with global giants like Adidas and Uber to creating impactful content for women, Yanina's journey embodies the power of believing in yourself.In this episode, Yanina opens up about the art of resourcefulness, the importance of embracing your culture, and why stepping back to refuel is crucial for long-term success. Follow Yanina on Instagram @yanina_oyarzo

Join us for a conversation with Rudi Riekstins, entrepreneur and transformational coach whose work has influenced leaders from startup founders to billionaire CEOs. Recognized as a top coach by Thrive Global and honored by Business Insider as a Top 20 Thought Leader in 2021, Rudi brings over two decades of expertise as co-founder of InPower University and the InPowered Life Podcast.In this episode, Rudi shares insights on how past challenges become bridges of connection, the journey of releasing unconscious fears, and why creating meaningful impact with a focused audience trumps surface-level reach. Follow Rudi on Instagram @rudiriekstins

Meet Bobby and Jasmine Johnson, whose fairy-tale romance blossomed on Love is Blind UK into a powerful partnership in life and business. Their journey from reality TV contestants to successful entrepreneurs showcases how authentic connections can transform into meaningful impact.In this episode, we explore their journey from reality TV to purposeful influence, as they share insights on building their wellness empire, 'The Undiet Method'. The couple opens up about maintaining relationship strength amid external pressures, developing consistent habits for success, and how their complementary strengths drive their coaching business. Discover how they've turned their love story into a platform for helping others achieve personal transformation across Europe and North America.Follow Bobby and Jasmine on Instagram @bobby_johnson & @thejaycee_

This week, we sit down with Brett Brown, public figure, artist and design director at Nike. While many may know him from Netflix's “Love is Blind,” Brett's story goes far beyond reality TV.  In this episode, we discuss Brett's humble beginnings in Wilmington, North Carolina and how he overcame adversity to become a self-taught design success. Brett shares how to trust your creative instincts, take pride in your work, and the LinkedIn post that might have changed his life.Follow Brett on Instagram @the.brettbrown

Join us this week as we sit down with Sara Pollack, VP and Global Head of Consumer Marketing at Pinterest. With impressive career-spanning roles at Google, YouTube, and Pinterest, Sara has been at the forefront of social media's evolution and its impact on society.In this episode, we dive into Sara's journey from creative film executive to marketing leader at some of the world's most influential companies. We dig into the story behind Pinterest Predicts, the platform's data-driven trends report, and get an exclusive preview of what's in store for 2025. Plus, Sara shares how Pinterest connects creators, brands, and audiences to fuel the creator economy. Follow Sara on LinkedIn @sarapollack

Meet Gabby Beckford, a dynamic content creator who transformed her background in data quality engineering into a thriving social media career. With over 500k followers across her platforms and features in publications like the New York Times and National Geographic, Gabby is redefining what it means to be a modern creator.In this episode, we explore Gabby's remarkable journey from writing $10 blog posts to becoming the 2024 ADColor Creator of the Year. She shares insights on overcoming travel fears and building confidence through self-reassurance. Discover how Gabby leverages her unique blend of technical expertise and creative storytelling to inspire others to step out of their comfort zones and embrace a life of adventure.Follow Gabby on Instagram @PacksLight

Meet Nick Dorka, a former All-American kicker turned real estate agent and influencer. Nick rose to prominence as a fan favorite on “Love is Blind” season 7, where his youthful personality shone despite the challenges he faced on the show.In this episode, Nick shares his journey from reality TV to navigating his newfound stardom, doubling down on his real estate career, and building an online community. We dive into the realities of being on “Love is Blind”, tips for leveraging a new platform, and Nick's aspirations for brand partnerships and collaborations.Follow Nick on Instagram @nicholasdorka

This week, we sit down with Ryan Alford, a serial entrepreneur and the host of the popular marketing podcast “Right About Now.” Ryan's journey is a testament to resilience—from humble beginnings to building an industry-leading brand, he's achieved success by earning and leveraging influence. As a former junior account executive turned powerhouse marketer, Ryan has honed his expertise in marketing, social culture, and entertainment, creating one of the top 10 marketing podcasts in the process.In this episode, Ryan shares why building a community before a brand is essential, the power of atomizing content, and how staying small at first can fuel long-term growth. Tune in to hear Ryan's insights on capturing audience attention and the payoff of being known in the industry.Follow Ryan on Instagram @ryanalford

Meet Louis Levanti, the internet's brutally honest best friend, a lover of dogs, a huge foodie, and if he had to define his niche, he would say "I am my niche." Louis started his content career as a digital producer for Paramount and has worked with brands like MTV, Comedy Central, and Nickelodeon. He has now garnered an audience of 4M+ followers across TikTok, YouTube, Instagram, and Snapchat. His videos span from celebrity and pop culture news to LGBTQ relationship content, food and drink, fashion, lifestyle, and so much more. In this episode, we chat with Louis about the basic strategies that helped him get started with his content career, and why he'd rather build his own brand than anybody else's. Follow Louis on Instagram @louislevanti

Join us this week as we chat with Dani Stacy, a singer-songwriter who made her national debut this year on “The Voice.” Her memorable cover of “I Will Survive” turned all four coaches' chairs and was a key turning point in her music career. Dani has blended her musical aspirations and social media growth, mixing current trends with promoting her music.Tune in as we discuss Dani's experience on “The Voice”, where her love for music started, and how she overcame shyness to become the powerhouse performer she is today. Follow Dani on Instagram @dani_stacy

Meet Evan Wray, CEO and co-founder of Mavely, and a driving force in the world of social commerce. In this episode, we chat with Evan about how Mavely was founded (and how entrepreneurial stay-at-home moms were behind much of Mavely's success in the early days). Evan has revolutionized brand-audience engagement through Everyday Influencers®, or content creators who authentically engage with audiences. By harnessing the power of affiliate marketing, Evan created a game-changing channel that empowers influencers and retailers to drive performance. Recognized in the 2017 Forbes 30 Under 30 list, Evan has continued to make significant contributions that are reshaping the marketing industry.Follow Evan Wray on LinkedIn @evanjwray

Meet Rome Johnson, a Seattle-based creator who focuses on fatherhood and the millennial parenting journey with authenticity. Rome's content focuses on being a present father to his two beautiful children, one of whom has a disability. Rome and his wife Falesha use their platforms to highlight life as they navigate the complexities of the U.S. healthcare system — all while raising the next generation and offering advice and inspiration. In this episode, we discuss heartfelt parenting moments, practical advice for families with medical needs, and the importance of finding partnerships that go above and beyond. Follow Rome on Instagram @romejohns

Ring ring, it's Sara from Pareto calling! Tune in this week as we chat with Sara Uy, sales director and internet personality known for sharing her live cold calls online.  In this episode, we discuss what inspired Sara to post her cold calls, the importance of buying into what you do, and starting her own business after five years at Pareto.  With the success and marketability she's gained from her social media presence, Sara's excited to see what new opportunities her platform can create. Follow Sara on Instagram @saraauyyy

Meet Zack Goytowski, Love is Blind alum, husband, father, and content creator.  In this episode, we discuss how Zack found love with wife Bliss Goytowski on season 4 of Love is Blind. After two years of marriage, Bliss gave birth to Galileo Goytowski (the first ever LIB baby!). Zack shares his experience becoming a dad, and how he transitioned to content creation after his reality TV stint. With a background in law, Zack is well-versed in contracts and uses this expertise to help navigate his creator career with brands. Apart from the 580k followers he's gained on Instagram, Zack and Bliss have also started their own YouTube channel with 11k subscribers and counting. Follow Zack on Instagram @zackgoytowski

Join us as we chat to the brilliant Jade Beason, founder of “The Creator Project” and content creator specialist. In this episode, we learn how Jade turned her YouTube channel into a six-figure business within months of uploading her first video. She discusses the benefits of short-term vs. long-term content, and how to sprinkle different parts of your personality into your work.When she's not creating content, Jade dedicates her time to helping creators and entrepreneurs grow their own communities and revenue through The Creator Project. Follow Jade on Instagram @jadebeason

Meet Colin Rocker, a career-focused content creator and advocate with an audience of over 360,000 (and some impressive brand partnerships with Glassdoor,  L'Oréal, Microsoft, and Google).In this episode, Colin shares the lessons he's learned navigating his career on social media, spotlighting “first-gen professionals”, or the first ones in their family to work in a corporate environment. With frequent workshops and coaching on career success, Colin shares the realities of being a content creator and a successful Black American professional. Follow Colin on Instagram @Careercolin

It's season two and co-hosts Kwame Appiah and Scott Sutton are back in the studio! Join Kwame and Scott as they take a deep dive into their respective roles at Later, their takes on the social media industry, and the most shocking things they've learned along the way. Plus, Scott shares some insight into being a CEO, the things he's done along the way, and the most important characteristics he's gained to become successful (hint: it's not what you think!)Stick around for a sneak peek of what's in store for season two — and get the inside scoop on who Kwame ran into at Burning Man. Follow Kwame and Scott on Instagram @ayokwam and @scottmsutton

Meet Lexi Smith, the content creator behind the popular Instagram and TikTok accounts featuring her dalmatian, Wiley, who is known for his heart-shaped nose. Lexi started her journey into content creation six years ago when Wiley became a part of her life. Since then, they've captured the hearts of over 400k followers with their stunning nature photography and pet-friendly travel adventures.In this episode, Lexi shares her experience of becoming a pet parent influencer and the unique opportunities that come with it. We also dive into the importance of balancing life as an influencer, discussing Lexi's approach to unplugging and enjoying moments without the pressure of capturing content. Additionally, she talks about understanding her comfort level in the digital space and offers advice for those looking to find their path in the influencer world. Lexi also gives us a glimpse into her role at Later Media, where she has worked full-time in Revenue Operations for the past five and a half years.Follow Lexi and Wiley on Instagram and TikTok @Hi.wiley

Meet Lia Haberman, creator economy expert, educator, and advisor to some of the world's largest and most well-known brands. In this episode, we discuss Lia's journey from McGill University to her career as an advisor, where she helps leading companies define their social and influencer strategy. After over a decade in the editorial space, Lia turned her keen understanding of brands and audiences into thriving influencer marketing programs. She shares how important it is to remain authentic through your journey, and how building genuine bonds can benefit both brands and creators alike. Follow Lia Haberman on LinkedIn @Liahaberman

Join us as we chat with Linda Le, a content creator and entrepreneur who carved out her own space on LinkedIn. In this episode, we discuss how dropping out of college and facing early rejection led Linda to a career of authenticity. By creating personal content with genuine engagement, Linda has amassed a staggering 569,000 followers on LinkedIn, partnering with brands like Notion and Betterhelp   — all while prioritizing her main brand pillars of mental health, self-love, and creativity.Follow Linda Le on LinkedIn @Lindale20

Tune in as we speak with Jessy Grossman, founder of Women in Influencer Marketing (WIIM), podcast host, and digital content leader. In this episode, we discuss how Jessy sold her talent agency and turned her passion project, WIIM, into the thriving community it is today. Jessy's knack for strategic leadership has led to countless digital opportunities for influencers, providing education, mentorship, and more. She shares things to avoid in the industry, the best way to stay ahead of the curve, and why trust in your community is key. Follow Jessy Grossman across social @jessygrossman and @iamwiim

Join us as we chat with podcaster, livestream host, and social media personality, Carla Marie, who stepped away from radio to blaze her own trail in the broadcast world. In this episode, we discuss Carla Marie's journey in radio and her departure in 2020, when she and co-host (and boyfriend) Anthony, left radio to host The Carla Marie and Anthony Show digitally on YouTube and Twitch. Today, Carla co-hosts The Morning Show podcast and has solidified her place as a local Seattle celebrity as the Seahawks gameday host. She shares how she balances being a creator, and the importance of opening up about sensitive topics with your audience. Follow Carla Marie across social @thecarlamarie

Tune in for our episode with Michelle Young of The Bachelor, who boldly decided to step away from her career as a teacher to start a foundation and create content full-time. Michelle shares how she maintains her identity and stays grounded as her personal brand continues to grow. She shares her journey of finding her purpose, starting the Michelle Young Foundation, and why she believes in serving others first.Follow Michelle Young across social @MichelleYoung.

Join us as we talk with Netflix personality and gaming influencer, Avori, as she discusses staying true to herself while navigating the world of content creation. In this episode, Avori shares her insights on understanding brand safety as a creator and maintaining authenticity in your work. Listen to her story of fighting through doubt and building a strong, supportive community within the world of gaming — all while seeking to empower women in the space. We also discuss the importance of monetizing content via brand collaborations while preserving the trust of your audience. Follow Avori across channels @AvoriStrib.

Join us as we discuss self-love and resilience with Izzy Zapata — Love is Blind and Perfect Match star turned content creator. In this episode, Izzy shares his journey of maintaining morale amid the relentless hustle of social media and the occasional challenge of online trolls. He reveals his strategies for knowing your worth and not selling yourself short — all while learning to make fun of yourself along the way. Tune in for a candid discussion filled with humor, practical tips, and inspiring stories that will empower you to embrace your true self on social.Follow Izzy across social @izzyzapata_

Join us as we talk with Netflix reality star and budding influencer, James Pendergrass, about expanding your creator skill set and staying relatable above all. In this episode, James chats about persevering through the slow periods that every creator faces, and emerging stronger by being true to yourself. We also discuss the importance of using your social platforms to make a positive impact and help the world around you. Tune in for inspiring anecdotes and a refreshing perspective on what it's like being a content creator with a passion for fitness, fashion, basketball, and mental health.Follow James across social @jamespendergrass_.

We chat with the dynamic Kay Brown of Betches and The Betchelor podcast about her journey to becoming a well known content creator. Kay talks about the importance of connecting with your audience one-on-one to build community. We discuss her growth from content creation as a hobby to a career, including how she dedicated more time and energy to her craft. We also explore how your personal brand can guide your career choices, as Kay shares why staying true to your personality — even at the risk of losing followers — is crucial. Hear Kay's story and why she believes that people may come for the content, but being honest and true to your character is what makes them stay.Follow Kay on social @Kayyorkcity.

Cole and Tezza, the visionary duo behind the Tezza app, created a seamless platform for content creation. Originating from a tight-knit bond as childhood friends, their relationship blossomed into romance and eventually dating and marriage. Combining Tezza's artistic flair in photography and art direction with Cole's experience in product development, they started their entrepreneurial journey from their New York apartment in 2018. What began as a humble endeavor has grown into the success story of Tezza, now a thriving multimillion-dollar creative tool made specifically for creators.In this episode, we talk to Cole and Tezza about how they started Tezza from scratch. Learn how they balance their time as founders, influencers, and parents, and get their honest advice about becoming a full-time content creator.Follow Tezza @Tezza.Barton and Cole @Cole_hermm.

Tune in to our chat with Nicole The Intern, where we cover her journey and the significant steps she took that led to Mixoloshe's upcoming rebrand to SMASHD. Plus, learn why her account is known as having "the best marketing strategy ever".In this episode, we talk with CMO Mike Chambers and Nicole about the importance of consistent content creation and following through to see tangible results. Discover tips on how to stay motivated — even when you don't have immediate success. Learn about the benefits of rewarding and involving your community throughout your entire brand evolution. Leverage learnings from the viral strategy of Mixoloshe/SMASHD to help guide your own marketing initiatives.Follow Nicole The Intern @TheBestMarketingStrategyEver and the brand she blew up @mixoloshe (soon to be SMASHD).

Join us as we explore the world of pet influencing and how this space is booming for creators like Lindsay Van Bramer and her dog, Beth, also known as PardonThyFrench.In this episode, we discuss how to make your pet relatable in a way that can be just as powerful as your connection with your audience. Learn how breaking free from management companies to go independent is a game-changer for your personal brand. We also chat about collaborating with bigger brands to expand your reach and embracing your creativity to turn it into a thriving business. Tune in for valuable insights, practical advice, and inspiring stories that will help you and your furry friend succeed in the world of pet influencing. Follow Lindsay and Beth on social media @PardonThyFrench.

Dive into the dynamic world of personal and professional growth with our guest, Tiffany Pennywell of Love is Blind! We'll explore the journey of finding yourself and carving out your niche in the vast world of content creation. During this episode, Tiffany shares tips on building the confidence to post without fear of mistakes and the importance of stepping back to enjoy life beyond the screen. We discuss the nuances of exclusive vs. non-exclusive partnerships and the critical process of thoroughly interviewing potential management teams. Listen for tips on letting go of the fear of maintaining perfection to achieve a more fulfilling creative process. Follow Tiffany on Instagram @TCPenny.

Join us as we talk to Marcel Cunningham, better known as BasicallyIDoWrk, as he takes us through his exciting journey of turning video game streaming into a full-time career. In this episode, Marcel shares his thoughts on following your passions and how to set boundaries to ensure your hobby remains enjoyable even as it becomes your job. He discusses how he grew his community early on and found a unique niche to set him apart in the crowded world of streaming and content creation. Tune in for insights, advice, and personal stories that will inspire you and help with your creative pursuits.Follow Marcel on YouTube, TikTok, and Instagram @BasicallyIDoWrk.

This week, we sit down with Jason Tartick, a Wall Street Journal Best-Selling Author and host of Apple's top-charting business podcast, "Trading Secrets." Jason's journey is nothing short of inspiring — after a decade in corporate banking, he ventured into reality TV as a contestant on Season 14 of ABC's "The Bachelorette." Since then, he has successfully transitioned into full-time content creation, entrepreneurship, and talent management.In this episode, Jason shares his insights on building a career as a creator. He discusses the importance of time management, navigating industry growth, and the creation of his talent management company, Rewired Talent. Jason also opens up about overcoming imposter syndrome and the successes of his book tour for "Talk Money To Me." Follow Jason on Instagram @Jason_Tartick

Meet Dr. Morgan, a seasoned relationship coach, attachment theory expert, and the creator of the E.S.L. Relationship Method. After leaving her clinical practice to share her insights on social media, Dr. Morgan has successfully transformed her passion for helping others into a thriving business — including her podcast with over 5 million downloads. In this episode, Dr. Morgan shares her personal and professional transition from practice to podcasting, detailing how she leveraged her own expertise as her main product. She offers invaluable advice for budding influencers, emphasizing the importance of community and perseverance through the challenging early stages. Tune in for an inspiring discussion packed with practical tips for anyone looking to follow their passion as a creator.Follow Dr. Morgan on Instagram @drmorgancoaching.

Chelsea Griffin Appiah is a reality TV personality who gained popularity after appearing on season 4 of Love is Blind, along with her now-husband Kwame Appiah. She transitioned from her career in pediatric speech therapy to a full-time content creator, and part-time working for Kinetic Content Casting, helping to cast future reality TV stars.Kwame and Scott sit down with Chelsea to chat about life after overnight follower growth & success. Learn how Chelsea's life drastically changed, and how she maintains her individuality and authenticity as a person and a content creator.

Welcome to the first episode of Beyond Influence! To kick things off, hosts Kwame Appiah and Scott Sutton chat about all things social and influencer marketing. Kwame tells all about his journey from sales to reality TV to content creator — and now, podcast host! Scott and Kwame discuss how they met and why they're excited to co-host a podcast together. Plus, get an inside scoop on what's in store for future episodes!

Launch trailer for Beyond Influence podcast, hosted by Kwame Appiah and Scott Sutton