Podcasts about coco mocoe

Filmed in November 2024. Adéla's first-ever podast interview. WATCH THE "SUPERSCAR" MUSIC VIDEO HERE: https://www.youtube.com/watch?v=Pn6ey6HOkP4 In this episode of "Middle Row w Coco Mocoe", we are joined by Adéla as she breaks down her music video for "Superscar". This was her second single, ever, and it already has over 1 million views on YouTube and she is building a cult-like fandom, as a result. We discuss her background growing up Slovakia, her USSR ballet training, her time on "Pop Star Academy" on Netflix, her current relationships with castmates (including the KATSEYE girls), how she found her producer, Liam Benayon, how Grimes discovered her and more. Adéla is going to be a huge star! I am so lucky to say that I got the first-ever, sit down interview with her. Her music, vision, athleticism and artistry is something huge labels would pay for even their biggest artists to have even a slice of. Recently, she put out "Aint in LA", toured with Demi Lovato and performed at Lollapalooza 2026, and gearing up to release her debut album, PRIMA. To make it an easier viewing experience for you, here are the time stamps for the episode:0:00 - Introduction0:51 - Snacks4:00 - How Adela learned English 6:41 - The storyline of “SuperScar” music video7:40 - The executive auditioning symbolism 8:51 - The Ashley O hair9:49 - Little sister in the video 12:20 - Adela's favorite shot of the video 12:57 - How she decided on pink hair 15:06 - How Adela came up with the title “Superscar” 17:45 - How she came up with the scar imagery for the cover art18:22 - “I'm not in the business of being liked” 19:30 - Adela's background & USSR ballet growing up 21:20 - What it was like appearing on “Pop Star Academy” on Netflix24:30 - How she handles online hate 26:40 - Who Adela is still close to from the show & KATSEYE group28:16 - The filming schedule of “Pop Star Academy” over the course of two years 31:26 - How she met her producer, Liam Benayon32:00 - “Homewrecked” storyline34:00 - Adela's next song “Machine Girl” 34:50 - Industry interest in Adela since her first singles as an independent artist36:05 - How Grimes discovered Adela and reached out to her37:40 - Adela's big three in astrology Where you can find more of Adéla: Spotify: ⁠https://open.spotify.com/artist/2qanRMyA5bNuTvz1dK45OP⁠Instagram: ⁠https://www.instagram.com/adelajergova/⁠YouTube: ⁠https://www.youtube.com/@AD%C3%89LAJERGOV%C3%81⁠TikTok: ⁠https://www.tiktok.com/@adelajergova?lang=en⁠Where you can find more of Coco Mocoe:Instagram: ⁠https://www.instagram.com/cocomocoe/⁠TikTok: ⁠https://www.tiktok.com/@cocomocoe⁠Follow the official "Middle Row" playlist on Spotify: ⁠https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9?si=e4dc55829d754ad0&nd=1&dlsi=d97fc2d2e8c64f95⁠Executive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation PodcastEditor: Coco MocoeCreator: Coco MocoeFilming Location: Spotify LAEmail: cocomocoe@gmail.com

WATCH "BOY FOR A DAY" MUSIC VIDEO HERE⁠⁠WATCH "DENIM" MUSIC VIDEO HERE⁠Kylie Cantrall talks about going from Disney Channel to pop star, her viral “Hollywood Hair Theory,” and the stories behind her music videos like “Denim,” “Boy for a Day,” and “Raised by Rihanna.” She shares hidden easter eggs, growing up in LA, and what it's like creating music for Gen Z.Watch the full interview on Middle Row with Coco Mocoe now.Follow me! Instagram | ⁠@cocomocoe⁠TikTok | ⁠@cocomocoe⁠Email: cocomocoe@gmail.comFollow the official ⁠"Middle Row" playlist⁠ on SpotifyExecutive Producers: Coco Mocoe & Trinna Tracy Videographer: Operation PodcastEditor: Sammi Social | Comfort CreatorPhotographer: Chase HanssenCreator: Coco MocoeFilming Location: Spotify LAComment below what music artist you think is next to take off!#KylieCantrall #DisneyChannel #PopStar #DenimMusicVideo #BoyForADay #MiddleRow #HollywoodHairTheory #GenZMusic

Does Christopher Nolan have a pattern when it comes to writing women? In this episode of Middle Row with Coco Mocoe, we analyze Nolan's adaptation of The Odyssey through a feminist film lens—examining how his female characters often act as emotional vessels, plot catalysts, and symbols of male regret. Drawing from Sverre Sigfussion's thesis, "Noir Guilt Complex: The Death of Women as a Catalyst for Character Development," we look back at films like Inception, The Dark Knight, The Prestige, and Oppenheimer, and map those character tropes onto The Odyssey's key female figures: Penelope (Anne Hathaway), Circe (Samantha Morton), Calypso, and Athena. Read the thesis herePlus, we break down standout performances and the controversial casting of Travis Scott as the Bard. CHAPTERS: Introduction — 0:00 The 2015 Thesis — 5:03 The Prestige — 5:44The Dark Knight — 6:28 Inception — 6:42 Oppenheimer — 7:44Other male directors portrayal of women in the storyline — 11:40 SPOILERS AHEAD Penelope in the Odyssey — 17:09Circe — 19:16 Calypso — 24:16 Athena — 27:18 The making of the odyssey -- 30:54 If you made it this far, you're already a Coconut — so make it official.

Did you know that Love Island USA was originally considered a "failure to launch" during its first three seasons on CBS? From strict broadcasting rules to sanitized episodes, the show almost came to a complete close. Cut to today, and Love Island USA is running laps around major scripted drama series like Bridgerton and House of the Dragon to become the biggest show in the country.In today's solo episode of Middle Row with Coco Mocoe podcast, I'm breaking down my marketing theory on the exact decisions that catapulted this franchise into a cultural phenomenon. We discuss the massive impact of the Bravo fandom, why Ariana Madix was the ultimate tipping point, and the logistics behind the real-time "war room" editing in Fiji.Most importantly, we explore the "Firehouse Effect" in marketing—the strategy of drowning out your competition through sheer volume of content—and how you can apply this to your own brand, music, or content creation journey (plus the dangerous risks of the 2020s digital surveillance state).I want this to be a discussion rather than a lecture, so leave a comment below: why do you think Love Island USA became the #1 show in the US? What blind spots did I miss?If you enjoyed this episode, please leave a review on Spotify or Apple Podcasts to help us climb the charts, and subscribe for more pop culture marketing deep dives!If you made it this far, you're already a Coconut — so make it official.

Ella Langley has been putting out music for almost 10 years now, with her first song "Clear the Clouds" coming out in 2017. But what branding and marketing decision did she make a few years ago that turned her into the biggest artist in the world, with "Choosin Texas" being one of the longest standing #1 songs on the Billboard charts of the year?Let me know in the comments what other trending topics, artists and celebrities you want me to cover in the "Middle Row w Coco Mocoe" podcast. New episodes every other Monday!f you made it this far, you're already a Coconut — so make it official.

WATCH MAD TSAI'S MUSIC VIDEO FOR “BITE”: https://www.youtube.com/watch?v=2GevLw6cqBI&list=RD2GevLw6cqBI&start_radio=1How does a bedroom pop artist cross 200 million streams entirely on their own before signing to a major label? Today on Middle Row, we are joined by the artist Mad Tsai to break down his rise in music while finishing his degree at UCLA. From the viral, LGBTQ+ fan-edit momentum of "Boy Bi" to the 100-million-stream milestone of "Stacy's Brother," Mad Tsai explains how activating niche fandoms can activate internet subcultures to pull an artist's music into their world.We dissect the fundamental shift in listener psychology; such as, contrasting traditional, forced record label marketing with the organic power of TikTok fan edits (ex. BookTok, anime edits, and viral Love Island clips). We also look at the data behind Alex Warren's 134-post pivot for his hit "Ordinary," how Mad Tsai leaned into online friction and critics to fuel his rollouts for "DA DA DA" and "STRAYS," and the deep personal storytelling of culture and queerness that is a through line in his music. Chapters: 0:00 - Introduction 9:46 - Why his name is Mad Tsai13:32 - Why artists have alter egos15:20 - How to get 200-million+ streams before even signing to a record label16:26 - Being a UCLA student while videos are going viral17:57 - The personal challenge that made him viral19:46 - The fan edits that made his songs viral23:26 - The niche online that made his music viral24:54 - Turning online drama into massive roll-out moments25:46 - The online hate that kept him from posting music for 2+ years33:13 - Mad's ethnic background (Peruvian, Canto, Taiwanese)36:18 - Mad's queer identity39:01 - Songs that explore his sexuality41:20 - Where is the best spot to eat in LA43:46 - Mad's sun, moon and rising44:31 - Mad's upcoming tourSubscribe to get notified anytime a new podcast episode of “Middle Row w Coco Mocoe” drops every other Monday!Follow @ cocomocoe on socials: instagram.com/cocomocoetiktok.com/@cocomocoe cocomocoe.substack.com 

KATSEYE got Grammy nominations, a viral Gap campaign, a sold-out tour, and one of the best-selling albums in America, all in under two years. So why can't the girls escape criticism? In this episode of "Middle Row with Coco Mocoe", I break down what I'm calling the "Katseye Kurse," the collision between HYBE and Geffen's K-pop machine and a Western fandom that plays by completely different rules. I get into the Manon hiatus and the silence that followed, the Dream Academy contestants who got recycled into HYBE's next global group, Saint Satine, the Mickey Mouse Club blueprint with dropped artists being launched into stardom, and why the label's biggest marketing win might also explain its biggest blind spot.This isn't bad luck. It's a system that was built for impact. But who pays the price of the whiplash? Chapters 0:00 - Introduction 7:54 - Pop Star Academy on Netflix12:03 - Mickey Mouse Club14:12 - Who didn't make Katseye but have since launched music careers?16:08 - The Introduction of Saint Satine aka Prelude17:48 - The moment KATSEYE became a household name19:32 - The Manon Hiatus20:24 - Why doesn't Hybe address the Manon rumors?21:33 - The importance of fan accounts24:26 - Why the K-Pop infrastructure failed in western media26:48 - The Gen-Z Vs. Gen Alpha Dilemma30:03 - Can the "Katseye Kurse" be broken?New episodes of Middle Row every other Monday. If you made it this far, you're already a Coconut — so make it official.

How do you break a global pop star in 2026? Forget New York, Los Angeles, or London. The biggest paradigm shift in the music industry is happening thousands of miles away—and it all relies on a secret framework known as "Trigger Cities."In this episode of Middle Row, trend forecaster Coco Mocoe sits down with gen-z pop prodigy flowerovlove right after her historic Coachella set to unpack the exact viral trajectory that took her track "Breaking News" to #1 in the Philippines, racking up an astronomical 4.5 million creator videos on TikTok.We dive deep into the business mechanics behind international music marketing, why Manila is the hidden gateway to Western chart success, gatekeeping your creative vision, and how independent artists can build global power houses from a home garage.What We Cover (Timestamps):0:00 – The "Trigger Cities" Paradigm Shift changing the music business2:15 – Why Manila, Philippines is the ultimate algorithmic launchpad4:32 – Behind the Visuals: Deconstructing the "Breaking News" Music Video7:45 – The Accidental Tipping Point: How a muted TV clip created a 4.5M video trend10:14 – Reclaiming Pop: Why Black British artists get unfairly boxed into alternative genres13:10 – The Independence Blueprint: Learning from Billie Eilish & Finneas15:45 – Creative Control & Gatekeeping: Why flowerovlove refuses to use stylists18:22 – Coachella Secrets: Bringing out BINI and Niana Guerrero24:35 – Album Soon? Decoding the hidden Easter eggs in her fashionListen on the Go:Spotify: https://open.spotify.com/show/5zIXuFH...Apple Podcasts: https://podcasts.apple.com/us/podcast...Substack (Ahead of the Curve Newsletter): https://cocomocoe.substack.com/Follow flowerovlove:Instagram: @flowerovloveTikTok: @flowerovlove#MusicIndustry #TriggerCities #flowerovlove #BINI #Coachella #MusicMarketing #PopMusic #TikTokTrends #IndependentArtist

The opposite of trendy is timeless.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy are so many of the internet's biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.

Coco Mocoe is a content creator, marketing strategist, and podcast host known for her sharp insights into pop culture, digital trends, and the creator economy. Through her TikTok account, she's built a following of over 1.1 million, delivering viral commentary on marketing, media, and the ever-evolving landscape of influence—making her a trusted voice among creators and brands alike.In this episode, Coco reflects on her early career days at Famous Names and Buzzfeed, how to actually get a brand's attention, and what it means to become a thought leader in a saturated space. Plus, she breaks down creator compensation myths (and shares exactly how she spent her first influencer check).Follow Coco on Instagram and TikTok @cocomocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed's release, to today's viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of victims like Hae Min Lee and Jeffrey Dahmer's victims are pushing back on their stories being used for entertainment—and ask: is true crime ever truly ethical? And when can mass attention help solve a case, like with Gabby Petito?We also look at global differences: how countries like South Korea, France, Germany, and New Zealand protect victims' identities, and how the U.S. often doesn't. Plus, we spotlight survivor-led justice like Gisèle Pelicot's viral case in France and why she chose to claim her identity publicly instead of going through the trial in private.If you have something to add to the discussion, please keep it respectful as you always do. You can leave your thoughts via a review on Apple, Spotify or on the Substack comment section under this post.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 2010's—and I'm diving into exactly why. I'll take you through the rise and fall of creator presence at the Met, from YouTube sponsorships to TikTok controversies (hello, "let them eat cake" disaster of 2024), and what it reveals about the fragile relationship between old and new media. Plus, I share which creators are actually breaking through to mainstream acceptance, why Emma Chamberlain succeeded where others failed (cough cough, James Charles), and the strategic moves that separate influencer status from legitimate stardom. If you're fascinated by celebrity culture, digital marketing, or how influence is shifting in 2025, this episode is your definitive guide. Let's discuss, coconuts! ⬇️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThe 2025 Met Gala is more than fashion's biggest night—it's a blueprint for branding through exclusivity, mystique, and cultural impact. In this episode of Ahead of the Curve, I unpack what makes the Met Gala such a powerful case study in marketing—and why this year's theme is one of the most important in recent history.TIME STAMPS + TOPICS:* Introduction + the History of the Met Gala - 0:00* Anna Wintour's Takeover - 5:42* Princess Diana's Influence on the Met Gala - 8:05* The Rise of Themes at the Met - 10:04* The Met Gala in the 2000's - 12:14* The Met Gala in the 2010's Digital Age - 16:25* How does one get invited to the Met Gala - 19:31* First time attendees of 2024 — 22:07* Specific Rules of the Met Gala — 25:35PAID PORTION AT COCOMOCOE.SUBSTACK.COM/PODCAST* The Art of Exclusivity in Branding — 28:19** What New Faces Will We See in 2025 — 40:55* A-List Celebs Who Have Not Attended the Met Gala — 53:03

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode, we're breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it's time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?We'll dive into real-world case studies — from Bretman Rock's shift from beauty influencer to lifestyle icon, to Brittany Broski's move beyond TikTok into podcasting and mainstream media, and how Jackie Aina built a luxury brand beyond YouTube. Plus, we'll explore what astrology and market trends can teach you about timing your pivot for maximum success.Throughout the episode, I also reference major business and creative strategy books like Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Show Your Work by Austin Kleon, Big Magic by Elizabeth Gilbert, The Creative Act: A Way of Being by Rick Rubin, and more — sharing how their frameworks can be applied to modern creators and entrepreneurs navigating niche pivots and brand reinvention.If you're a creator, entrepreneur, influencer, or marketer ready to evolve your personal brand, stay ahead of trends, and build a career — not just a moment — this episode is packed with actionable insights.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coachella continues to dominate headlines, shape fashion trends, and launch rising stars.We'll cover:* Coachella's marketing strategy and how it stays culturally relevant* The halo effect and why brands throw massive events around the festival* How creators can learn from Coachella's polarizing presence to grow their own platforms* Insights on this year's lineup, standout performances, and who's poised for a breakout moment

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIs The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath.We'll get into how Mike White masterfully weaves sin into satire, and how actors like Aimee Lou Wood and Walton Goggins brought this season's chaos to life.PLUS: I share the behind-the-scenes details of being invited to stay at a real Four Seasons hotel, completely transformed into The White Lotus, for the official Season 3 finale with the cast. From the set-inspired décor to the surreal experience of living inside the show's world, this was marketing and immersion at its finest.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies in marketing for 5+ years beforehandExtended episodes of the Monday “⁠Ahead of the Curve with Coco Mocoe⁠” podcast. The podcast is a weekly deep dive into the behind-the-scenes branding of celebs, creators and brands making waves in culture. I save the best bits of information for my paying coconuts every episode so be sure to tune in, if that is your thing!Subscribe for $9-a-month at cocomocoe.substack.comIn the world of podcasting, content creation, and digital media, success doesn't belong to the most inspired. It belongs to the most consistent. One principle that every serious creator must adopt is this:"Follow your plan. Not your mood."The myth that you need to “feel inspired” to produce quality work is not just false—it's dangerous. Waiting for the right mood is how ideas die in your notes app. The creators who thrive are those who execute on a schedule, not on a whim.This philosophy isn't new. It's reinforced by three of the most influential books on the creative process: The Artist's Way by Julia Cameron, Big Magic by Elizabeth Gilbert, and The Creative Act by Rick Rubin. Each offers a unique perspective, but they converge on one truth: creative discipline outperforms emotional unpredictability.1. The Artist's Way: Creativity is a Daily Practice, Not a MoodJulia Cameron's The Artist's Way introduces the idea that creativity is not something you wait for—it's something you do. Her method, which includes writing three “morning pages” every day, trains creators to show up regardless of how they feel. This habit rewires the brain to prioritize process over perfection.For podcasters and content creators, this translates to releasing episodes regularly, writing scripts when you're tired, and staying on your production calendar even when no one's watching. If you want to grow your podcast audience or maintain engagement, consistency is the strategy—not vibes.2. Big Magic: Fear Disguises Itself as ProcrastinationElizabeth Gilbert's Big Magic is a masterclass in dismantling creative fear. She makes one thing clear: fear is rarely dramatic. It's subtle. It shows up as procrastination, perfectionism, or an ever-changing mood.When a creator says, “I'm just not feeling it today,” that's not intuition—it's fear. Gilbert argues that creativity demands courage, not comfort. For podcast hosts and video creators, this means pushing past hesitation and publishing even when self-doubt is loud.Waiting for motivation will sabotage momentum. Publishing on a schedule—no matter how you feel—builds trust with your audience, strengthens your brand, and teaches your brain to produce under pressure.3. The Creative Act: Make Space for the WorkRick Rubin's The Creative Act frames creativity as something you enter into, not something you extract. According to Rubin, consistent creative output comes from creating ritual, not chasing inspiration.Rubin's advice is clear: treat your creative process with the same respect as a professional job. For podcasting, this might mean setting dedicated recording hours, scripting your intros, batch-producing episodes, and editing on a regular schedule.Creativity is not random. It's rhythmic. The more structure you give your process, the more freely ideas will flow within it.The Power of the PlanYour plan is the architecture of your creative career. Your mood is a weather report. Do not confuse the two.If your goal is to scale your podcast, grow your newsletter, increase your video views, or build long-term creative income, following your plan is the fastest path to momentum. When your schedule becomes sacred, your audience learns to rely on you. Algorithms favor consistency. And over time, so will your confidence.Stop waiting for the perfect energy. Set your publishing cadence. Stick to your content calendar. Hit record when you don't feel like it. Finish drafts when you'd rather scroll. That's how real creators separate from the crowd.Because the truth is: no one builds something great by accident. They build it by showing up—especially when they don't feel like it.“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comPluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you, the culture, and who's about to run the world? In this episode of “Ahead of the Curve with Coco Mocoe”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus, Real Housewives, Roblox and more. From crumbling institutions to the rise of anonymous celebrities, we're decoding how Pluto's generational shift into Aquarius is already playing out in media, fame, and institutional power.Whether you're an astrology nerd, reality TV scholar, marketing professional or just want to know who the next It-Girl will be based on astrology—this one's for you.Disclaimer: I am NOT an astrology expert nor do I claim to be. But I love the topic and did my best with research and interpretations. Always do your own research and come to your own conclusions ❤️ ✨TIME STAMPS & TOPICS:0:00 - Introduction4:03 - What themes did Pluto in Capricorn emphasize from 2008 to 20256:09 - What media came to fame during Pluto in Capricorn12:21 - What reality TV rose to fame during Pluto in Capricorn15:55 - Capricorn Themes in Fashion17:53 - The Capricorn themes that came through in the influencer space19:40 - How Capricorn themes influenced how Millennials and Gen-Z created and consumed digital mediaExtended Episode for Paying Members of the Substack:25:09 - What does Pluto in Aquarius represent?26:50 - How the rise of Chappell Roan & Sabrina Carpenter represent a shift into Aquarian ideals28:06 - Recent media that represent the shift into Aquarian ideals31:05 - How will this shift change how we discover and consume music34:00 - What types of influencers will find fame during Pluto in Aquarius35:00 - How will Gen Alpha change the way media is consumed and created38:00 - How Pluto in Aquarius will shift fashion trends 40:30 - What happened during previous Pluto in Aquarius times“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Let me know what future creators, celebrities or brands you would like a “brilliant branding of” deep dive on via a review Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of "Ahead of the Curve with Coco Mocoe" marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to ⁠Mintoiro⁠.If you look at Rhode Skin's Instagram account from when they launched in 2022 vs now, there is a huge difference just three years later. They began leaning into sensory marketing unlike any other celebrity beauty brand and sky-rocketed, as a result. That will be the topic for today's episode. Enjoy!TIME STAMPS & TOPICS:0:00 - Introduction5:30 - What was popular in the last 10 years from 2015-2025?6:47 - The rise of minimalist makeup7:29 - The Data of Rhode Skin15:10 - The Shift into Sensory Marketing17:00 - Integration of celebrity collabsTopics on the Extended Episode at ⁠cocomocoe.substack.com⁠20:38 - Rhode's product innovation vs disruption26:40 - “The Editorialization of Brand Social” by Kristen Vinakmens on Substack33:15 - How you can apply all these marketing tactics to yourselfREFERENCE LINKS:* Substack: "⁠Hailey Bieber Changed One Thing About Her Branding. She Sky Rocketed as a Result⁠"* The The Devil Wears Data: ⁠The Rise of Hailey Bieber's Rhode Skin⁠* YouTube: ⁠Who's In My Bathroom? With Hailey Rhode Bieber⁠* “The Editorialization of Brand Social” by Kristen Vinakmens on Substack: https://substack.com/home/post/p-149158518If you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:* The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies in marketing for 5+ years beforehand* Extended episodes of the Monday “⁠Ahead of the Curve with Coco Mocoe⁠” podcast. The podcast is a weekly deep dive into the behind-the-scenes branding of celebs, creators and brands making waves in culture. I save the best bits of information for my paying coconuts every episode so be sure to tune in, if that is your thing!cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they created a popular movie by refusing to be popular. And we will talk about how you can do something similar whether you are an artist, creator or brand owner.Sean Baker and Mikey Madison were a dream team together for this underdog film but their marketing team was the secret third man who helped push the movie across the finish line at the Oscar's. Time Stamps: 0:00 - Introduction/Oscar's wins for “Anora”6:14 - 5 BTS Facts About the Making of “Anora”12:37 - The $18 million marketing budget 16:41 - “Anora” box-office sales compared to other Oscar 2025 contenders Extended Episode at cocomocoe.substack.com 23:21 - Traditional marketing campaign (Barbie) vs. Anora's marketing campaign 33:40 - The targeting of a specific Gen-Z audience 42:25 - A creator example of the “Anora” strategy  Let me know in the reviews on Apple and Spotify what you want the next episode of "The Brilliant Branding of _____" to be about plus any theories you might have. Listen to last week's episode about "The Brilliant Branding of Tate McRae" “⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.IG: ⁠@cocomocoe⁠TT: ⁠@cocomocoe⁠YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggestion and theories in the comments on Substack or on Apple and Spotify reviews for a potential shout out! TOPICS + TIME STAMPS:0:00 - Introduction2:20 - How I define “household name fame”4:30 - Part One: “Become an Extreme Version of Yourself”How Tate McRae discovered what makes her unique and turned it up 1,000 notches11:40 - Part Two: “Leaning into Mystery”EXTENDED EPISODE ON COCOMOCOE.SUBSCTACK.COM:20:52 - Part Three: “Think Later Vs. So Close To What”27:14 - Part Four - “World Building in Branding”“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.IG: ⁠@cocomocoe⁠TT: ⁠@cocomocoe⁠YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.comThank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!cocomocoe@gmail.com

Why do some pop girls explode into superstardom while others stay stuck in the "almost" category? In this episode, we're joined by pop culture expert Coco Mocoe to break down the power of a rebrand—how artists like Sabrina Carpenter, Addison Rae, and Charli XCX have mastered their aesthetic and skyrocketed to fame. Head to Squarespace.com/fluently for a free trial, and when you're ready to launch, use code FLUENTLY to save 10% off your first purchase of a website or domain. Turn your everyday purchases into steps toward your financial goals with Chime's secure credit card. Get started today at chime.com/forward. Treat yourself this winter without the luxury price tag. Go to Quince.com/fluently for 365-day returns, plus free shipping on your order! Now's your chance to change the way you sleep with Boll & Branch. Get 15% off, plus free shipping on your first set of sheets at BollAndBranch.com/fluently to save 15%. Ro provides access to the most popular weight loss shots on the market. Average weight loss is 15-20% in 1 year, with healthy lifestyle changes. BMI and other eligibility criteria apply. Go to ro.co/fluently to see if your insurance covers GLP-1s—for free!

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWho else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/You can read Rolling Stone's cover story on Addison Rae hereIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about Addison Rae's recent Rolling Stone cover story. In it, she gives some insight into her mysterious strategy. How was she able to break through the stiff, glass ceiling of influencers before her and become pop music's newest darling? She has performed alongside Charli XCX, had co-signs from Grammy-winners like Finneas and most importantly, has Gen-Z on the edge of their seat. A generation that is known for not holding back their insults and honesty when it comes to how they feel about TikTok's biggest creators.I believe Addison Rae used what I call the “rubber band method” in marketing. But what exactly is that and how can you implement it as a creator, yourself?“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.* IG: ⁠@cocomocoe⁠* TT: ⁠@cocomocoe⁠* YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.comThank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!Follow Coco Mocoe on TikTok, Instagram and YouTube!Thank you for being a coconut and supporting my creator journey

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast before.But what I don't agree with is the anger over them seeming “out-of-touch”.Why is it “out-of-touch” for Poppi to send out temporary vending machines to influencers but not “out-of-touch” for Dunkin Donuts to pay Ben Affleck $10-million dollars for 30-seconds?My theory: the internet hates female-founded brands that market to a primarily female demographic. This is compounded by the fact that the influencer space is dominated by women. Poppi is a brand with a front-facing, female founder. Her name is Allison Ellsworth. Even though it was co-founded with her partner, Stephen, she is the one who often appears on camera and was even the face of their video response on TikTok as the controversy kicked up.Olipop, Poppi's biggest founder, began leaving comments in TikTok videos claiming the vending machines were $25,000. Something that was debunked by AdWeek and something Ellsworth disputes, as well. But because Olipop is founded by two men, no one is calling them “catty”, “jealous” or “b****y” for spreading rumors about a competitor in TikTok comments. If a female-founded brand did that, there would be hell to pay.As always, there is no right or wrong answer here. Keep it respectful in the discussions on Substack, as you always do.And thank you for being a coconut! ❤️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development?Read my Substack article about the topic: cocomocoe.substack.com/p/maybe-being-an-industry-plant-isntTOPICS:* Introduction - 0:00* Industry plant article - 3:48* Chappell Roan industry plant allegations - 4:56* The connotations of the term “industry plant” - 6:58* Travis Kelce Industry Plant - 8:58* Why do people accuse ice spice of being an industry plant - 11:45* Why industry plant is really just good artist development - 13:20* Aesthetics in breaking big (ex. The Dare) - 15:15* Remy Bond - 16:23* Breaking out of your “snow globe” (ex. Ash Trevino) - 20:07Extended Episode at⁠ cocomocoe.substack.com/podcast⁠ ⬇️* How big artists build the right team around them (ex. Sabrina Carpenter and Chappell Roan) - 26:15* The people on IG who make your favorite artists - 31:05* How to get noticed by the taste makers & platforms - 38:48* The bamboo analogy for when you feel stuck 48:48Tap ⁠⁠here⁠⁠ for the extended episode and comments on my best-selling Substack“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.* IG: ⁠@cocomocoe⁠* TT: ⁠@cocomocoe⁠* YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.comThank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do the most influential celebrities and creators know that most don't? They know that you must be disliked first to become loved. But why is that?We break it down in today's episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga.TOPICS DISCUSSED:0:00 - Welcome!10:40 - The truth about loneliness (especially as a creator) according to the book (page 52)20:16 - Why inferiority can actually be a good thing26:12 - The crabs in a bucket analogy and why you don't want others around you to succeed27:33 - Why you shouldn't compete with others in your niche30:00 - The idea of unburdened love between a creator and their audience32:32 - You must be polar to be popularPAID PORTION OF EPISODE AT COCOMOCOE.SUBSTACK.COM34:46 - Break the rules as a creator (Reesa Teesa + Alix Earle)39:47 - Allow yourself to flop to gain a loved audience47:00 - The most loved creators are the most disliked48:00 - Opening my hello kitty x lol surprise dollYou can comment on this video if you are a paying member of my best-selling Substack at cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has seemingly aligned herself with new age,…

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.comI promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This new lawsuit includes Ryan Reynolds and Lively's longtime publicist, Leslie Sloane.On January 16th, Justin Baldoni, Jamey Heath, Wayfarer, Melissa Nathan and Jennifer Abel sued Blake Lively and Ryan Reynolds for $400-million dollars in damages. They claim that Blake Lively did not read the book and was flippant about filming but then switch tones and say that she cared so much about the book and story that she concocted an evil plan to steal the movie and franchise out from under him. So which one is it?I encourage you to read the lawsuit yourself and come to your own conclusions. Everything is alleged and based on my opinion. I am not a lawyer or journalist, I am just nosy! Always do your own research. You might have differing opinions from me and that is okay but I encourage you to read all four of the lawsuits in full before coming to a conclusion.Here is my breakdown of Blake Lively's lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPENHere is my breakdown of Stephanie Jones' (former publicist) lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPENREFERENCE LINKS:* Matt Bernstien: “Blake Lively & The Amber Heard Effect” on YouTube* Who Trolled Amber Heard? Podcast* Katya's Thread on Baldoni's 179-Page Lawsuit* AOTC: Blake Lively's Evidence Justin Baldoni Ruined Her ReputationBecome a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comComments are available on the official Substack

Thank you to our sponsors at Petivity! Click here to save money - USE CODE CC15 AT CHECKOUThttps://www.amazon.com/stores/page/F78DCCEE-26B8-48EF-AB5D-155C28106611?ingress=2&visitId=0a9f2d60-73f9-493e-ae2e-1746ac5f8e5a&ref_=ast_bln&utm_source=PodCo&utm_medium=Audio&utm_campaign=PodCoQ4&utm_content=ChristyRomanoThis week on Big Names, we're joined by content creator and podcaster, Coco Mocoe! Coco blew up on TikTok predicting social media and industry trends - she's basically psychic! The ladies chat all about canceled celebrities, alcoholism and reality TV, and whether or not social media stars are actually authentic. Coco also shares her predictions about the future of TikTok and podcasts.Which A-list celebs follow Coco? Did Disney pit Christy and Anneliese against each other?? What is Mark Cuban really like in person? Tune in now!You can follow Coco @cocomocoe on Instagram and TikTok, and subscribe on YouTube.Follow us at @BigNamespod on Instagram and TikTok, and subscribe on YouTube.Follow Christy Carlson Romano at @thechristycarlsonromano on Instagram and @christycarlsonromano on TikTok.Follow Anneliese van der Pol at @anneliesevanderpol on Instagram and @anneliesevdp on TikTok. You can watch the video version of this podcast on YouTube.Mocktail Recipe:‘Coco Moo'1 oz. Lyre's Dark Cane.50 oz. Maple Syrup (1:1, one part water to one part maple syrup)1 Heaping Spoon of Spiced Butter Mix4 -5 oz. Boiling WaterPlace ingredients into stemmed hot beverage glass, fill half way up with boiling water, stir to combine, add remaining hot water, garnish with a clove studded orange peel.Find our mixologist LP O'Brien @lpdrinksdc on Instagram, and check out her website at https://www.lpdrinks.orgSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Official GoFundMe* Santiago: Official GoFundMeNEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (click here)Read my Substack article about the great migration out of LA that is just beginning (click here)Thank you everyone for your patience while I got this episode up a day late. I will keep you all updated on the on-going crisis and how to help or get help. Thank you. LA feels the love from all over the world ❤️“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

Coco Mocoe, a pop culture trend predictor is here! We discuss Demi Moore and her win for "The Substance" plus, our opinion of the film "Wicked." Coco shares about Hollywood men requesting that their very young girlfriends ages be changed on the website she worked ofr! Then we share every juicy detail of the Blake Lively lawsuit and Justin Baldoni's 250-million-dollar suit against the NYT. Who is telling the truth? Was Blake sexually harassed while also being a diva bitch? Why is Justin identifying as a feminist who talks to the dead? This is such a juicy one so enjoy! • Make this the year you take control of your debt. Get a free debt analysis right now at https://PDSDebt.com/juicyscoop It only takes thirty seconds!   • Head to https://acorns.com/juicyscoop or download the Acorns app to start saving and investing for your future today! • Now's your chance to change the way you sleep with Boll & Branch. Get 15% off, plus free shipping on your first set of sheets at https://BollAndBranch.com/juicyscoop Exclusions apply. See site for details. • For a limited time get 40% off your first box PLUS get a free item in every box for life. Go to https://Hungryroot.com/juicyscoop and use code juicyscoop  • Go to https://RO.CO/JUICYSCOOP to see if you qualify. Go to https://RO.CO/SAFETY for boxed warning and full safety information about GLP-1 medications. Stand Up Tickets and info: https://heathermcdonald.net/ Subscribe to Juicy Scoop with Heather McDonald on iTunes, the podcast app, and get extra juice on Patreon: https://bit.ly/JuicyScoopPodApple  https://www.patreon.com/juicyscoop  Shop Juicy Scoop Merch: https://juicyscoopshop.com  Follow Me on Social Media: Instagram: https://www/instagram.com/heathermcdonald  TikTok: https://www.tiktok.com/@heathermcdonald  Twitter: https://twitter.com/HeatherMcDonald Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.comI recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends With Us” legal drama between Blake Lively and Justin Baldoni, I decided to dedicate the episode to accidental controversy.Why are some artists able to maneuver through controversy unscathed, like Sabrina Carpenter, while other artists seem to struggle to ever bounce back, like Katy Perry?“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️ Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comDisclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here.After the Blake Lively filing broke major headlines last week, Justin Baldoni was hit with a second lawsuit, this time from his former publicist, Stephanie Jones.Stephanie Jones, who owns Joneswork, claims that a junior employee, Jennifer Abel, went rogue and ran the alleged smear campaign against Blake Lively without her knowledge or consent. Not only that, but she claims to have evidence that Abel and Melissa Nathan planned to pin the smear campaign on Jones and use the bad press to poach more of her clients, including Baldoni, to their competing PR agencies.All of this happened in the days leading up to the “It Ends With Us” movie premiere in August of 2024 and Jones includes dozens of texts and emails to back up her claims.In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be diving into the second lawsuit filed against Baldoni and his PR team, we will discuss what this reveals about the underbelly of Hollywood P.R., what the accused might do next to fight back and the disturbing link between crisis comms manager, Melissa Nathan, and her journalist sister, Sara Nathan.Thank you for being a coconut and making my Substack a best-seller! You can unlock the extended episodes of the podcast by becoming a member at: cocomocoe.substack.comREFERENCE LINKS:* AOTC: Blake Lively's Evidence Justin Baldoni Ruined Her Reputation* Daily Mail: Justin Baldoni Prepares Counter-Suit* NYT: “We Can Bury Anyone” Inside a Hollywood Smear Campaign* Business Insider: “Who's Afraid of Stephanie Jones?”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comLET'S GET TO 500 REVIEWS ON SPOTIFY! ⭐️ ❤️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath.News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team's findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios.I highlighted and annotated the 70-page court filing, which you can read for free on my Substack here.Today's episode of “Ahead of the Curve with Coco Mocoe” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR.TOPICS DISCUSSED:Blake Lively vs. Justin Baldoni Introduction - 0:00Going through the 70-page lawsuit filing - 8:26“The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36What is astroturfing - 18:50Justin Baldoni's PR Team Outlines Plan in Texts - 20:26How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00Melissa Nathan's TAG PR team proposal - 22:57Text screenshots - 24:50Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39The mysterious Texas contractor - 27:29More screenshots - 30:30The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10More details of the inappropriate behavior on set - 33:55How Blake Lively was set up in the press - 48:15More screenshots of messages - 50:37The retaliatory plan in lead up to movie release - 52:29Lawsuit mention of Taylor Swift and her fans - 55:10Manipulating of journalists and the press - 56:00Saying goodbye to free listeners - 59:01*EXTENDED EPISODE ON SUBSTACK:Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00Other women had filed HR complaints against JB - 1:03:27More journalist manipulation - 1:04:31Acknowledging BL silence - 1:05:19The timing - 1:07:53Putting on our Molly McPherson PR hats - 1:11:05The Taylor Swift vs. Scooter Braun connection - 1:15:30TAG Management PR patterns? - 01:17:09JB Publicist Speaks Out - 01:19:00Concluding Thoughts - 1:25:33Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:Free break down of the lawsuit on Substack: https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-iMy Amazon Storefront for Creators: https://amzn.to/3ltAuqsBaldoni's publicist responds: https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitistMy last podcast on “It Ends With Us” movie: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here. I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025. You can read more about the ban here. In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks. TOPICS DISCUSSED: * Intro - 0:00* Previous Episode: “Stop trying to be a tiktoker” - 6:30* The magic of the FYP algorithm is gone - 11:00* Why brands are pulling out of brand deals on TikTok - 16:08* The TikTok Ban Vs. the Death of Vine - 17:30* Steps to save your TikTok audience - 18:28* Why TikTok became popular in the first place - 22:29* How to find what makes you unique - 25:00* What type of creator thrives on each platform - 28:08* Why the magic of the TikTok FYP is officially gone - 32:30* What TikTok should've done differently - 35:30BEGINNING OF PAID PORTION: * What platform will replace TikTok - 42:52** What do all big platforms have in common - 44:18* Why Lemon8 and Clapper will never replace TikTok - 47:20* The Rise of “Ghost Metrics” - 52:00Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs* “Is it cake?” YouTube Short * Franchesca Ramsey: TikTok Ban Vs. Death of Vine“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder:What other jobs are at risk of being replaced by robots or CGI?Then the fear donned on me: influencers. We could potentially see a world in the next 10-15 years where our comfort creators are not actual humans but rather made up of Sim-like avatars. These “generated influencers”, as I am calling it, have no racist Tweets to be unearthed, they won't call out for sick days or face creative burn out. But most importantly, they won't ask for any money.We already saw the rise of CGI-creators the last 10-years with influencers like Lil Miquela growing to 2.5 million followers on IG. Spotify Wrapped launched an AI podcast episode that recaps listeners music habits through out the past year. Boston Dynamic robo-dogs walked the runway alongside models at a 2023 Coperni fashion show.Does the rise of A.I. and robotics for art foreshadow the end of human influencers, models and podcasters?TOPICS DISCUSSED:0:00 - The rise of robots as social status (Alexander McQueen 1999 show)2:00 - The first CGI Influencer: Lil Miquela6:30 - TikTok Ban + Housekeeping7:39 - Why I have never run an ad on this podcast9:50 - What I mean by “generated influencers”11:10 - Future technology influences in media (Zenon, Back to the Future, The Jetsons)13:00 - Robots don't understand consequences16:13 - The Kardashians and the Tesla Robots (Kim Kardashian x Elon Musk)18:50 - Cyborg Fashion Trends22:04 - The rise of “fake” influencers23:58 - Why audiences don't actually want “authenticity”26:06 - The risk of working with influencers28:15 - Why you shouldn't feel bad for charging for a brand deal29:15 - The reason brands will lean into generated creators33:15 - Spotify using AI hosts for the wrapped podcast *38:50 - Why flaws will become much more lucrative40:18 - The commodification of “authenticity”43:28 - Why live streaming will be hard for generated influencers44:11 - The two things audiences will never stop cravingBecome a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it's meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator.But the magic of TikTok's discoverability became it's achilles heel, as well. The FYP does not prioritize showing users content from their favorite creators. But rather places emphasis on showing hundreds of new creators to users, every day. While this is great for initial exposure, it means that over time the platform's creators are abandoning the platform because they know it is not meant for longevity.In today's episode of “Ahead of the Curve with Coco Mocoe” podcast, I am going to be diving into my thoughts on the grim future of TikTok. Is it even worth it to try and be a TikToker anymore? With a looming TikTok ban and an algorithm that prioritizes off-putting TikTok Lives & concerning TikTok Shop items, has TikTok lost the plot? I wrote more about this in Friday's trend report on Substack, which you can read here.TOPICS DISCUSSED:0:00 - Introduction8:43 - Substack Chat Responses to “Is TikTok Dying?”12:00 - Where did TikTok's algorithm go wrong? 15:15 - Creators are frustrated with TikTok 16:53 - Brittany Brooks's Rise and Separation from TikTok 18:30 - How the potential bans are affecting TikTok 20:12 - “TikTok became boring to me” 23:36 - TikTok's fatal flaw: Short form videos24:27 - Why big creators are no longer reliant on TikTok 29:15 - How TikTok can course correct 33:33 - What other platforms should you prioritize as a creator or brand in 202534:30 - The 5-Year Cycle in Marketing 40:00 - What new platform might “replace” TikTok 42:49 -  The three features you should use to grow on TikTok in 2025 50:31 - How to make content that is bigger than any platform or trend Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs * “The death of the follower” SXSW Talk: * “This is your sign to start a podcast” episode: https://cocomocoe.substack.com/p/this-is-your-sign-to-start-that-podcast --“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump's three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”.It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez.In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all.Topics + Time Stamps:* The Power of Speech & Marketing - 0:00 * Why Americans love an “underdog” - 5:10 * Why celebrity endorsements from Taylor Swift, Beyonce, etc didn't move the needle - 13:00 * Why Trump embraced podcasts - 16:57* Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58* Why the top podcasts in the US are right wing - 27:30 * Why the left side pushes out influencers - 31:30* The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22* Why America was put off by Kamala HQ being run like a fan account - 44:00 The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.comReference Links:* Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election”* Kamala HQ on TikTok* Donald Trump on Joe RoganAbout the Podcast:“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame.At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year.Thank you for making the Substack a best-seller! Join the community to unlock extended episodes of the podcast at cocomocoe.substack.comTime Stamps:0:00 - What is the halloween costume theory? Examples of the Costume Theory: 8:26 - Jojo Siwa 12:03 - Addison Rae 13:36 - Marilyn Monroe 14:00 - Judy Garland from “Wizard of Oz”14:42 - Millie Bobby Brown in “Stranger Things”17:34 - Sabrina Carpenter19:49 - Tate McRae 20:45 - Miley Cyrus 22:10 - Chappell RoanExtended Episode:26:18 - Analyzing “Anora”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below:https://youtu.be/Qt6YiVZLhG0We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more.To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria's Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock all extended versions of the “Ahead of the Curve” podcast: cocomocoe.substack.com/podcastREFERENCE LINKS:* Victoria's Secret Fashion Show 2024 on YouTube* StreamCharts: VSFS Breaks YouTube Record for 2024* Affiliate Link: “Find Your Why” Book on Amazon“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition.In this episode of “Ahead of the Curve with Coco Mocoe”, I will be breaking down the advice from Austin Kleon's best-selling book, “Steal like an Artist” and applying it to those of you who are creators online. How can you use the advice to make better videos and find your life-changing format, without copying the work of others, in a trend-based algorithm?Buy the book on Amazon: HereCreatives that I have found inspiration from online:* “Chicken Shop Date” by Amelia Dimoldenberg* “Hot Ones” by Sean Evans* “Colin & Samir Podcast”* Robyn DelMonte (GirlBossTown on TikTok)Only paying members of the official Substack can listen to the extended episode of the podcast.Susbcribe to the Substack to unlock all of the extended episodes at cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:* The “Joker 2” Movie: Reaction* “Love is Blind” on Netflix Season 7Do you want a follow up episode about the “archived effect” in marketing with specific examples? Let me know in the reviews.“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comBecome a paid subscriber to unlock all of the extended episodes at cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️In today's episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substack and what it says about shifting needs from users and what they want from the next generation of creators who will break big.At the end of the episode, I will dive into my specific advice for how I got followers over to my Substack. Find the extended versions of the podcast here: cocomocoe.substack.com/podcast Some of my favorite Substack profiles:* After School (a trend report newsletter)* Culture Work (nuanced cultural takes and deep dives)* The Social Juice (a marketing newsletter)“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences. She sheds light on the NFL's initiatives to enhance athletes' personal branding and their digital presence. Further, Sam shares insights on the NFL's partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

#640: Today we're sitting down with Coco Mocoe, a digital trend forecaster and marketing specialist with a background in entertainment. Coco has a unique talent for predicting the rise of stars and trends across the internet. Today, she joins us to delve into the world of trends. We explore the impact that fame has on the average person, uncover strategies for growing and maintaining a following, and receive valuable tips on anticipating trends and building credibility in any niche. Lastly, we discuss the essential elements of growth and how to succeed as a creator.   To connect with Coco Mocoe click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Page click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. Our products are now available at Free People! Click HERE to start shopping. This episode is brought to you by AG1 If you want to take ownership of your health, it starts with AG1. Go to drinkAG1.com/SKINNY to get a free 1-year supply of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase.   This episode is brought to you by Branch Basics The Branch Basics Premium Starter Kit will provide you with everything you need to replace all of your toxic cleaning products in your home. It's really a no-brainer. Go to branchbasics.com and use code SKINNY for 15% off their starter kit and free shipping. This episode is brought to you by ProLon Nourish your body without the hunger by ordering the ProLon Fasting Shake today. Go to ProLonLife.com/SKINNY and use code SKINNY at checkout for 15% off your order. This episode is brought to you by Beis Beis has thought of everything you could ever want in a piece of luggage...360 degree gliding wheels, a cushioned handle, built-in weight indicator, washable bags for your dirty clothes, and all the interior pockets you need to keep organized. Go to beistravel.com/skinny for 15% off your first purchase. This episode is brought to you by Canopy Canopy just released a new filtered shower head that greatly reduces contaminants and odor in your water, leaving you with glowing hair and skin. Visit getcanopy.co and use code SKINNY for an additional 10% off your purchase. Produced by Dear Media