Influencer Education

Do you LOVE your job? Love every part of your job? Because after some introspection, I realized I didn't ... and that's why I'm wrapping up this podcast. In this final episode of The Joy of Content, I'm sharing how I came to the decision to step away from the podcast (after 4 years of podcasting!) and what I'll be doing next. Stay connected with me: Email Community Instagram LinkedIn

Are you feeling drained by your creative business? It doesn't have to be that way! Jeremy Enns has the solution: Creative Wayfinding. Creative wayfinding is all about finding your path as creative, by trying different things and recognizing what feels good, and what feels not-so good. I hope this episode brings you some clarity in your business; it sure did for me! Guest: Jeremy Enns, Counterweight Creative Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems. He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements   Key Topics: Why it's okay to quit something that doesn't feel good. How to “connect your dots” and build your brand. The reality of growing an audience. How to find your best creative outlet.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Jeremy's podcast guest “about” page Jeremy's email newsletter Jeremy's resource page for The Joy of Content listeners! Matt Giovanisci – Money Lab Khe Hy – Rad Reads Co   Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!

Whether it's planned or not planned, at some point you will need to take a break from your business. Hopefully it's a planned break, like an awesome, well deserved vacation. But sometimes it may be an emergency situation. Like when moving into a new home and the move takes twice as long as originally planned and you can't find your laptop charger because it's in one of 100s of boxes that you failed to label properly. (Or maybe that's just me?) Anyway, on this episode of The Joy of Content, I'm going to give you some tips for how to prepare for time off from your creative business. It's always better to be prepared, and implementing this suggestions will make that break much less stressful!   Key Topics: Why having a website or blog is a necessity for your business. Easy ways to repurpose content. The benefit to collecting "B Roll" videos. How Canva can help you create content quickly.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Canva - Use my affiliate link for a discount on an annual subscription (new subscribers only)   Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!

We all have influence and we can all be a catalyst for change. That's the central idea being discussed in this episode of The Joy of Content. My guest, Caitlin McHugh Stamos is an actress, model, mom, and podcast host who uses her platforms and influence to bring awareness to social causes important to her. On each episode of her podcast, How Can I Help?, Caitlin shares a different cause or organization that is making a difference in the world, and encourages her audience to get involved as well. During our interview, we discuss how anyone with a platform - whether we perceive it as large or small - *does* have influence and can be an inspiration for social change.   Key Topics:  How you can help others, even with a "small" platform. Ways to make a difference, besides donating money. How to get over the uncomfortableness of calling your representatives. Why volunteering is so important. What to do if you get negative or mean comments on your posts. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) How Can I Help? Podcast Caitlin's Instagram and Twitter Ethan's Law - Responsible Gun Legislation Act for ALS - good example of templates This is About Humanity Skip One - Provide meals for a child in need by skipping one thing   Thank you for listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!  

Tell me if this sounds familiar: You *just* mastered taking great photos with your phone, and now Instagram announces it's becoming a "video first" platform. Ugggghhhh! But, never fear ... Dan is here! Dan Bennett is a video content expert and is on the show today to share his best tips for creating great video with our phones. Don't worry, the majority of these tips and extremely simple and easy to implement, even if you film videos by yourself at home. For even more video creation resources, visit Dan's website at 1minmedia.com.   Special Guest: Dan Bennett, The Antipreneur Dan Bennett is the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private community membership. He is also a digital media freelancer who offers direct consultation for companies as well as decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development. He is also a public speaker who has been flown all over the United States to share his knowledge and expertise on storytelling in business “and” the power of video. www.1MinMedia.com is video coursework and private community membership that shows people how to create awesome video content with something as simple as a smartphone. The private membership group includes other students, alumni who have been there before (And had success) and video professionals to help you every step of the way. Dan's personal brand uses the moniker “The #Antipreneur” which encompasses his Podcast (The #Antipreneur Show) His YouTube Channel (TheAntipreneur) and all his social media platforms (@ImTheAntipreneur) + (twitter is @realantipreneur). The #Antipreneur focuses on taking a “no magic pills”, “no silver bullets”, “no BS” approach to helping people build their businesses and personal brands through great storytelling and powerful videos. And we aim to have a little fun along the way.   Key Topics: The easiest way to improve your video quality (and you don't even need to purchase anything!) How to avoid the ring light reflection in your pupils. Why good audio is more important than video quality. What is AE/AF and why we should use it!     Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) >>>RING LIGHT GIVEAWAY (ends June 8, 2022) All of Dan's links The Antipreneur - Dan's website and podcast 1 Minute Media - Dan's course and community     Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!  

Habits. Does the word make you cringe a little? Perhaps it's because you've set countless and countless intentions to create a habit and have failed, which is extremely common. Which is why I love the Tiny Habits framework. Business & certified Tiny Habits coach Julie DeLucca-Collins is our guest for this episode of The Joy of Content, sharing all about Tiny Habits and how they can help you reach your business and personal goals, and live a more confident life. Key Topics: What are Tiny Habits? How small habits can make a big difference. Rewarding ourselves for small actions. How Tiny Habits can help our productivity. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Go Confidently Coaching - Julie's website Casa deConfidence - Julie's podcast Tiny Habits by Dr. BJ Fogg Atomic Habits by James Clear Intentional Margins Framework by Katie Jefcoat Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!

What makes a landing page irresistible to readers? That's the subject we're discussing on this episode of The Joy of Content! My guest is Karthik Vijayakumar, founder of Design Your Thinking and sales copy specialist. During this conversation, Karthik shares the three important aspects of a landing page, and explains all about the "Rule of One." Lots of amazing gems on this one, so take notes! Special Guest: Karthik Vijayakumar, Design Your Thinking Karthik Vijayakumar aka Kartvee is the Host of The Launch Plan Podcast, Founder of Design Your Thinking Labs, and the creator of Sales Copy Mastery. He helps creators and solopreneurs level up their online course and membership launches with killer sales copies. Key Topics: What is a landing page and what are they used for? Three items to consider BEFORE you create your page Why "the promise" is so important Learning the Power of One Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Design Your Thinking - Karthik's website   Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!

What is empathy, and why is it so important on social media? That's the question I'm asking our guest today. Nōn Wels is a writer and speaker with his company Feely Human Collective, and podcast host of You, Me, Empathy, a show that explores emotional curiosity and vulnerability. While working in the social media space, it's so easy to become emotionally disconnected from others, as well as from ourselves. This is why practicing empathy is so important for content creators. This episodes talks about what it really means to have empathy for others online, and how it starts with having empathy for ourselves. Special Guest: Nōn Wels, Feely Human Nōn Wels is a writer, dog lover, creator of the mental health podcast, You, Me, Empathy, and founder of The Feely Human Collective — a place to grow your capacity for empathy, vulnerability, and emotional curiosity. He leads workshops, both virtually and in person, on empathy, fostering safe spaces, and emotional intelligence for businesses, schools, and organizations. Right now, he's pre-selling the Dear Childhood Me journal, which is a love letter to your inner child. Grab yours before the pre-sale ends on May 4 at DearChildhoodMe.com! Key Topics: Defining empathy How empathy begins with self love and understanding Practicing empathy offline to have more empathy online Investigating our feelings before posting on social media Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Feely Human Collective - Nōn's community You, Me, Empathy - Nōn's podcast Dear Childhood Me - Nōn's journal (available through May 4, 2022) BetterHelp - Get one week free when you sign up using my referral link! Thank You for Listening! If you loved this episode of The Joy of Content, please ... Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback Share this article on social media or send it to a friend!

Think you can't work with brands as a nano influencer? Think again! Even with less than 2000 followers, today's guest was able to start getting paid by brands, and I mean cash money - not just free products. Meet Kabrena Williams, lifestyle blogger and content creator, who is able to woo brands by proving her content is unique and her community is authentic. Kabrena is sharing all about landing her first paid partnership, how she writes her pitch emails, and how she's making money on Pinterest. If you have less than 10k followers, this episode is a MUST LISTEN! Special Guest: Kabrena Williams, KB in Bloom Key Topics: How Kabrena landed her first brand deal. Transitioning from product-only sponsorships to paid sponsorships. How Kabrena's husband helped her get her first paid deal. Tips for pitching to brands. Using Pinterest to land brand deals.   Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Bossfluence Facebook Group Kabrena's Instagram Kabrena's Pinterest If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback

What if you could earn four figures a month working only a few hours a week? That's exactly what Jake Lang did with a website about the pomsky dog breed, and today he's on the show to share how he did it! Jake specializes in growing niche websites, which are websites that focus on a very narrow topic, and he teaches other entrepreneurs to do the same with his business The Entrepreneur Ride Along! I hope you enjoy this niche website case study, from inception to selling the website (and you won't believe how much he sold it for!) and every step along the way. Special Guest: Jake Lang, The Entrepreneur Ride Along Jake Lang is an author, entrepreneur, and founder of over eight online businesses. Jake now helps new entrepreneurs start and scale their first online business at TheEntrepreneurRideAlong.com where he shares his experiences along the entrepreneurial journey of starting and growing new businesses. It's Jake's mission to start a new online business every year and share everything behind the scenes through his books, The Entrepreneur Ride Along Podcast, and The Entrepreneur Ride Along Blog so that new entrepreneurs can learn from Jake's mistakes, understand the struggles of starting a new business, and find the path to entrepreneurial success. Key Topics: How to pick a quality niche The three main principles of SEO Why Jake chose building his email list over ads Letting your audience tell you what products to create Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) The Entrepreneur Ride Along Step One - Jake's Book Pomsky Owners Association Long Tail Pro - Keyword planner SPI Pro Membership Community If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow on Instagram Find us on TikTok - @joyofcontent Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback

Curious about building a community on TikTok? Ida has all the answers! Meet Ida from @ToEveryMom, an account that promises to give moms a place to take a break and have a laugh. On this episode of The Joy of Content, Ida is spilling all her marketing secrets, as well as taking us on her journey of growing her account from 0 followers to over 200,000! Learn how Ida started creating TikTok content while she was a single mom and still working her 9-5 job, and the surprising way she first started monetizing her influence. Lots of gems in this one, especially if you're interested in using short-form video to grow your community! Special Guest:  Ida, similar to the majority of the adults that joined the Tiktok in 2020, was reluctant at first. However, when she heard a famous podcaster say, “If you don't have an audience, you don't have a business, and Tiktok is the place to grow an audience”, she immediately made her way to the app to see what she could build. She now has a community of almost 300,000 across Tiktok & Instagram and is still growing strong. She is now a Speaker, a Bestselling Author and a Tiktok & Instagram Reels Coach. She has helped other entrepreneurs, medical practitioners, social media influencers, authors and more, grow their audiences and promote their products using the strategies that propelled her to where she is today. Ida has over a decade in traditional and online marketing experience working in organizations in both the U.S and the United Kingdom. Show notes:  https://fairytalesocial.com/podcast/build-your-community-on-tiktok Key Topics: Getting views on Tiktok versus growing community. The importance of consistency. Copy Ida's TikTok strategy! Find out the different ways you can monetize your Tiktok influence. Mentioned in this Episode: ToEveryMom on Tiktok ToEveryMom on Instagram Evolve – Ida's Course Journey – Ida's private coaching If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Send me an email with topic suggestions, guest inquiries, or general feedback

Have you audited your Instagram profile lately? A lot of creators set up their Instagram profiles and then never think about it again. But, I think it's a really smart idea to audit your own profile every few months or so! When I'm doing an Instagram profile audit for a client, there are 10 parts of the profile that I review. On today's episode, I'm sharing these 10 steps so you can audit your own profile! Show notes: https://fairytalesocial.com/podcast/10-steps-perfect-your-instagram-profile/ Key Topics:  Learn 10 steps to self audit your Instagram profile. Find out why your Instagram name is so important. How to keep your audience happy AND the algorithm happy. Why your Reels tab is becoming increasingly important. Mentioned in this episode:  (The following links may contain affiliate links and I may earn a commission if you make a purchase) Canva My Reel Cover Templates Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Share this article on social media or send it to a friend!

Hey hey, we're back with fresh new episodes in 2022! And to kick things off, let's chat about the big social media trends for 2022. It's probably no surprise to anyone that we are continuing to see the rise of video content, so how can you leverage that for your own brand? We're chatting about that, plus a few other things to watch out for this year.   Key Topics: What type of content will dominate social in 2022? How to get started with Instagram Reels and TikTok. How you can enhance your business with a membership. The social media trend that will never go out of style. Thank You for Listening! If you loved this episode of The Joy of Content, please … Leave a review on Apple Podcasts Follow me on Instagram Join the Facebook Group – The Joy of Content: The Group Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Share this article on social media or send it to a friend!

Facebook … love it or hate it, it’s still one of the best marketing platforms around. With nearly 3 billion Facebook users, your target audience is certainly hanging out there. That’s why I think – yes, Facebook is still relevant! In this episode, I’ll discuss the differences between Facebook Pages and Groups, why you need both, and some tips for optimizing your platforms. Let’s go! Key Topics: What are the different ways to use Facebook for influencer marketing? Why businesses need a Facebook Page instead of using your Facebook Profile. Learn about the “bumper sticker” method for naming your Facebook Page The dangers of auto-posting. Why users love Facebook Groups so much. Why every content creator should have their own Facebook Group. What to post on Pages and what to post in Groups. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Rachel Miller’s Moolah Marketing Facebook Strategies My Facebook Group – Content Magic Makers   Thank You for Listening! If you loved this episode of Influencer Education, please … Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!) Leave a review for the show!

For a blogger, nothing feels better than landing your dream brand deal. BUT, what if you could manage to partner with that brand over and over again? Travel blogger Kristin Addis of Be My Travel Muse has done just that, and is on the podcast today to share all of her secrets! Learn how Kristin uses the tactic of "surprise and delight" to wow her clients, and case studies to show brands exactly how a partnership with her blog could benefit them. This one is a MUST LISTEN for any content creator who wants to work with brands!   Special Guest: Kristin Addis, Be My Travel Muse Kristin Addis is a solo female travel expert who inspires women to travel the world in an authentic and adventurous way. A former investment banker who sold all of her belongings and left California in 2012, Kristin has solo traveled the world for over eight years, covering every continent (except for Antarctica, but it’s on her list). There’s almost nothing she won’t try and almost nowhere she won’t explore. You can find more of her musings at Be My Travel Muse or on Instagram and YouTube. Mentioned in this Episode: (This section may include affiliate links, which means I may earn a commission if you make a purchase.) SPI Pro Membership Community Be My Travel Muse Be My Travel Muse - Travel Blog Accelerator Course Thank You for Listening! If you loved this episode of Influencer Education, please ... Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)  

Instagram is stressing me out. With all of the different features available, how are we supposed to know what to focus on? Oh, and did you see this article that says we should be posted 23 pieces of content on Instagram PER WEEK? Who has the time?? Not me, and I'm guessing you don't, either. So in this episode, I'm breaking down all the different Instagram features and using Instagram's best practices recommendations to give you the ideal posting schedule! Key Topics: How does the Instagram algorithm work? We get a glance at the inner workings. Do we REALLY need to create Reels? Why it's important to use all of Instagram's features. The ideal posting schedule to keep Instagram happy. The most important thing to consider when posting to Instagram. Mentioned in this Episode: Why your Instagram Engagement Kinda Sucks Right Now by Rainy Lune My Social Media Marketing Toolkit Thank You for Listening! If you loved this episode of Influencer Education, please ... Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)

You know that feeling when you finally get to Inbox Zero? What if you could do that every day? If you're thinking this is an impossible task, I don't blame you. Emails feel like the bane of my existence. Sure, we don’t want to miss the important stuff but no one wants to spend half a day sifting through spam and other irrelevant content. However, there are measures you can put in place to make managing your inbox less of a chore. In this episode, Jess Lindgren, administrative professional extraordinaire, shares some tips on how to spend less time sifting through emails and more time in our zone of genius. Note - In this episode I mentioned a Gmail feature called "Canned Responses." This feature is now called "Templates." I apologize for any confusion! Special Guest: Jess Lindgren has worked in the C-Suite of organizations great and small for 18+ years. She focuses on supporting her current CEO in his many endeavors, improving working relationships between CEOs and the EAs who support them, and has very low tolerance for any meeting that should have been an email. Jess hosts the wildly popular* business podcast, Ask An Assistant. *in her Grandma's sewing room Key Topics: Learn about Do, Defer, or Archive. Is it okay to check emails first thing in the morning? (The answer may surprise you!) Do you need apps, plug-ins, or extensions to be successful? Using the first-in, first-out rule. The two major don’ts of email sorting and how to release control. The number 1 tip for keeping your email organized. Mentioned in this Episode: (This section may include affiliate links, which means I may earn a commission if you make a purchase.) Book: Getting Things Done by David Allen Text Expander Jess's LinkedIn Jess's Instagram Ask an Assistant podcast Instagram Thank You for Listening! If you loved this episode of Influencer Education, please ... Leave a review on Apple Podcasts! Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)  

Have you heard about Clubhouse? It’s the next big social media platform and a great place to grow your community and convert them into customers. And since Clubhouse is an audio-only platform, it allows you to connect with your audience in a unique way. In this episode, I sit down with Erica Rasha, social media coach for small creators. She has excelled on Clubhouse and is here to share her winning tips with you. Join us as we have an insightful conversation surrounding finding and building a community on Clubhouse. Tune in, and let’s get GROWING!   Guest:  Erica Rasha is not your average social media coach; she specializes in working with small content creators. Erica Rasha has spent the last eight years learning the social media industry and launched her business in 2020, Erica Rasha Productions. Erica helps small creators identify their niche, build their community, and monetize their online presence. Erica has helped several creators secure four-figure brand deals, create impactful communities, and much more. When Erica is not online, you can find her indulging in a cart of ice cream. To connect with Erica, you can find her on Instagram, YouTube, Clubhouse, or ericarasha.com. Key Topics: The importance of a Clubhouse bio. How to use Clubhouse to find your ideal follower. Who to follow on Clubhouse and why. How to host brilliant Clubhouse rooms and why to avoid the sketchy ones. How to title your Clubhouse room to entice people to join. Mentioned in this Episode: Guide to writing an outstanding Clubhouse bio Small Creator, Big Influence on Clubhouse Influencer Education on Clubhouse   If you loved this episode of Influencer Education, please ... Follow me on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)

What would you do if your Instagram or YouTube channel just disappeared? Yes, it totally does happen ... and it's obviously devastating if you are ONLY using these platforms for your business. Using social media platforms like Instagram and Facebook to promote your content and make money is easy, but since you don't own those platforms you're putting your business at risk! This is why having your own website is essential, and you don’t even need to have much technical knowledge to start a blog! In this episode, I’m teaching you why a blog is a must-have platform for content creators and how to get yours started, based on my own personal blogging journey. So tune into this episode to learn how to start blogging in no time. Even if you already have a blog, you just may learn something new! Key Topics: Why you should avoid building your business on someone else’s platform. What is the difference between a website and a blog? Reasons to start a blog for your business. How having a blog helps you reach a new audience. Advice on choosing a hosting platform, blog name, and theme for your blog. Mentioned in this Episode: (The following links may contain affiliate links and I may earn a commission if you make a purchase) Episode 22 - All About Affiliate Marketing Blogger Platform Wordpress.com Wordpress.org (self hosted) HostGator Hosting LiquidWeb Hosting StudioPress Genesis WordPress Themes (Genesis is what I use for this website!) GeneratePress WordPress Theme   Join the Community! Follow "Influencer Education" on Instagram Join the Facebook Group – Content Magic Creators Sign up for the Fairy Tale Social email newsletter to get updates on future episodes (and get a free gift!)

How to be an influencer: Take selfie, post on Instagram, wait for money to roll in. Well, not quite. Working in influencer marketing is a lot more nuanced than that. In this episode I'm sharing my advice for getting started as a content creator and influencer. That influence needs to be earned, and it's through hard work and consistency. So if you've ever been interested in what it takes to become an influencer, this episode is for you! Show notes:  https://fairytalesocial.com/ie/episode32/

The relationship between content creators and public relations can be a complicated one. That's why I asked my friend and PR pro Vy Spear to come on this show and talk on the topic of influencer marketing from the agency side. Vy has 10 years of public relations experience, working with a wide range of bloggers, vloggers, and influencers. And since she is a blogger herself, she knows how the relationship should work from both sides. Learn the difference between PR agencies and in-house PR departments, how to strengthen your relationship with PR pros, and how PR agencies select influencers to work with on their campaigns. Show notes: https://fairytalesocial.com/ie/episode31

What the heck is Clubhouse? This new social media platform, which just received a $1 billion funding valuation, is currently all the rage. In this episode I share all about how to join Clubhouse (it's not as simple as just signing up!), and how you can make Clubhouse part of your influencer marketing strategy. Show notes:  https://fairytalesocial.com/ie/episode30

Think SEO is too complicated to understand? Think again! This episode's guest is SEO Expert, Casey Markee, and he's sharing the very basics of SEO for bloggers and content creators. SEO - Search Engine Optimization - refers to know high up your website ranks in Google and other search engines for certain keywords or phrases. Obviously we all want to rank #1, but how do we get there? Casey shows us the way! Show notes: https://fairytalesocial.com/ie/episode29

Have you started using Instagram Reels yet? Reels are short form videos you can create right inside the Instagram app, and since Instagram always prioritizes their new features, people are seeing massive engagement and growth by using Reels consistently. One of those people is Natasha Samuel, Instagram Strategist and owner of Shine with Natasha! On this episode, Natasha shares how she created new Reels by repurposing older content and gained approximately 1000 followers a week as a result! Show notes: https://fairytalesocial.com/ie/episode28

As we enter a new year, it's time to look at what's new and trending with social media. From Instagram Reels to Clubhouse to new privacy restrictions, I'm sharing some of the trends and news I think all content creators should be watching. Show notes: https://fairytalesocial.com/ie/episode27

Excited to share my first BONUS episode of Influencer Education, answering YOUR questions! This episode will address: How do I create content optimized for multiple platforms? How do I create a content calendar or schedule? How should we treat our followers or fan base? Thank you for your questions and keep them coming! Show notes: https://joysocial.net/ie/episode26

Instagram engagement got you down? Don't blame the "shadowban" quite yet ... not until you listen to this episode, at least! Every day I hear content creators wondering if they have been shadowbanned by Instagram because they aren't getting the engagement they think they deserve. But, I was skeptical that an Instagram shadowban even exists. So I decided to deep dive into the topic, researching what Instagram and other experts have to say about it, and I'm sharing my findings with you! So is the Instagram shadowban a myth or is it real? Listen to find out! Show notes: https://joysocial.net/ie/episode25

If managing your time and completing all your tasks is a daily struggle, then this episode is for you! Today we are chatting with Charelle Griffith, multi-passionate entrepreneur who manages her day job alongside her blog and podcast. Charelle has some great tips about productivity and scheduling, including one tip that has TOTALLY changed the way I plan my day! Show notes - https://joysocial.net/ie/episode24

If you've been in the influencer marketing space for a while, chances are you have heard some guru tell you that the best way to grow your audience is with giveaways. But what most of the gurus don't tell you is that the majority of "giveaways" on social media are actually illegal lotteries. YIPES! In this episode, I go over the different types of giveaways, and share my (not-a-lawyer) advice on how to keep your social media giveaway legal and ethical. Show notes: https://joysocial.net/ie/episode23

Interested in passive income? Or just starting out and want to work with brands? Affiliate marketing is the way to go! Affiliate marketing can be very lucrative if you pair the right brand with the right audience. In this episode, I will teach you what affiliate marketing is, how to get started, and how to share your links to get the most effective results (aka lots of money)! Show notes - https://joysocial.net/ie/episode22

Congrats! You're at a point in your influencer career where you want to start working with brands. Sooooo ... how do you let them know how awesome you are? That's where a media kit comes in! Brand Design Strategist Lisette Harrington is here to share exactly what you need to include in your media kit, tips for showing off your best work, and, most important of all, how to actually create your own media kit. (Hint - there's a hard way and an easy way.) Show notes - https://joysocial.net/ie/episode21

Have you tried your hand at creating an Instagram Reel yet? I know, I know ... it's another social media "thing" to learn. But Reels are a LOT of fun once you get to know them! Plus Instagram is heavily favoring Reel videos in their algorithm so now's the time to learn and give your impressions a boost. Get your phones out because in this episode I'll walk you through exactly how to create Instagram Reels, plus give some suggestions on how to come up with content ideas. It's gonna get ... REEL good. REEL good. (Get it?) Show notes: https://joysocial.net/ie/episode20

Truth time: I'd be so happy if I never had to hear the word "pivot" again! When the pandemic started, every online marketer I follow was in my inbox, telling me I had to PIVOT my business to remain successful during "these uncertain times." But what if I don't WANT to pivot my business ... what if I'm happy in my niche? Jessica from The Healthy Mouse felt this same way, and decided to stay within her niche and evolve her content to match what her followers needed at the moment. I'm so glad Jessica is our guest today, sharing how she shifted her content creation while also caring for her five-year-old and maintaining her sanity. Show Notes: https://joysocial.net/ie/episode19/

Work/life balance has always felt like a myth even under the best circumstances, but throw a global pandemic into the mix and ... well ... let's just say everything is a lot more difficult now. For this episode I interviewed three content creators who have a LOT going on and are managing to balance it all. Thank you to Geoffrey from ThemeParkMillennial.com, Kendra from SimplyDarrling.com, and Aysia from MotheringTheMama.com for their contributions to this episode and for the priceless advice. Show notes: https://joysocial.net/ie/episode18/

What's guiding your business? Do you have a list? Creating core values for your brand is a great way to let everyone know what's important to you and what you stand for. In this episode I'll why core values are important, especially if you're interested in speaking out on social justice issues, examples of brand core values, and how you can write your own. I'm also sharing the new core values I just created for my business! Show notes:  https://joysocial.net/ie/episode17/

New to speaking up about social justice issues? Me, too. And, let's just say I'm getting a lot of on-the-job training. In this episode I'm sharing a few things to keep in mind when speaking your mind on social media. Show notes: https://joysocial.net/ie/episode16/

We are living through history. Should you add your voice? This episode reflects on my own personal thought evolution regarding using social media for social justice during the 2020 Black Lives Matter movement, and where my business will go from here.   Show notes: https://joysocial.net/ie/episode15/

What will online marketing look like as we move through the COVID-19 crisis? Content creators can take a cue from past pandemics and the 5 stages society tends to move through as they adjust to a new normal. This episode discusses each of the 5 stages of pandemic culture and what online creators need to know to continue to serve their audience as the world around us is in flux.   Show notes - https://joysocial.net/ie/episode14/

We are in a time period of massive change, and the content we create should reflect that. The key to weathering this crisis? Listening to our audience and providing for their changing needs. In this episode we will discuss how content creators can temporarily adjust their strategy to continue to serve their followers and keep their businesses afloat.   Show notes - https://joysocial.net/ie/episode13/

Photography is so important in the blogging and social media game these days, especially for Instagram. My guest this episode is wedding and lifestyle photographer, Katie Pritchard, who shares her top tips for taking photos with your phone. We also share our favorite apps for editing! Show Notes

Is your Pinterest on auto pilot? Are you seeing some traffic trickle in but feel you could be getting more? Pinterest has become a powerful visual search engine and all bloggers and small business owners should be taking advantage. But I know your time is tight, which is why I developed this 10 minute Pinterest strategy. Yep, if you have 10 minutes a day, you can nurture and grow your Pinterest presence. Ready to jump in? Let's start pinning! FYI - if you can listen to this episode while looking at your Pinterest account on desktop, that will help immensely! Show Notes

Brand collaborations are one of the main ways content creators earn money. But working with brands can be ... intimidating. How do you know when to start? How do you know if your stats are good enough? How do you know if something will resonate with your audience? And, most importantly, how the heck do you determine what to charge? In this episode, Mindy covers all this and more, including providing a sample pitch email and tips on how to calculate your sponsored post rate. If you've ever wondered how you can start using your influence to work with brands, this is the episode for you! Show Notes

Did you know nearly 50% of entrepreneurs report they struggle with at least one mental illness? The entrepreneur mental health struggle is real. And I'm willing to bet those of us who are tied to social media all day feel the strain a little more. Social media can cause feelings of jealousy, comparison, and envy, which can lead to some serious depression and anxiety, especially if you're already prone to it (like me)! I'm so glad my friend and fellow mental health awareness advocate Chelsea Watson from Styled By Magic agreed to come on the podcast and share a bit about how she manages her job on social media and the not-so-magical days.   Show Notes

Instagram is a sneaky lil' devil ... every time you think you've got it figured out, it changes things up on you! Going into a new year, I'm taking a look at all the ways to make Instagram work for you, instead of working too hard trying to beat the system. So grab a notebook and cup of coffee (or something stronger) and take notes on these Instagram strategies as we go into 2020 and beyond! Show Notes

Straight from the source! In this episode, I interview Michael, a lawyer with the Federal Trade Commission, who clarifies when and how influencers should disclose their material connections with brands. This is a MUST LISTEN episode, especially if you're new to the world of influencer marketing. Show notes

Do you know what it takes to build an audience? Passion, knowledge, and consistency. Today's guest, Serena Lyn of Living By Disney, has all of this in spades. Her audience loves her because she shares breaking news and travel tips in a relatable way. She also is a rockstar at email marketing and shares some of her tips for growing her list! View show notes here: https://www.joysocial.net/ie/episode6

Diversity in blogging - or lack of diversity, in blogging, is a heavy topic and one I fully admit I'm not the expert to speak on. My guest today is Jenielle of Little Gray Thread, who is a champion for diversity and representation in our industry. In this episode, we talk about why we think there is a lack of diversity in blogging in the first place, and the one simple thing everyone can do help move our industry towards equality. View show notes here: https://www.joysocial.net/ie/episode5

#InstagramDown! #FacebookDown! These are becoming common phrases among business owners who rely on social media to get their content seen. But guess what ... we don't have control over these platforms! At all! Which is why it's important to have your own website & email list. In this episode I'm sharing my own blogging journey and why I think it's really important to have a self-hosted website. View show notes here: https://www.joysocial.net/ie/episode4

Raise your hand if you feel personally victimized by the Instagram algorithm. Wow, that's a lot of you!! Instagram is a crowded market and everyone is trying to be seen, even resorting to shady practices. In this episode we are discussing why giveaways, comment groups, and begging for likes will NOT benefit you in the long run. And ways to actually get your content seen by your ideal client. View show notes here: https://www.joysocial.net/ie/episode3

What is disclosure and why is it necessary? When and what needs to be disclosed? Why are the guidelines SO confusing? We are getting into ALL of if ... the basics of disclosure for influencers, bloggers, and content creators, what the FTC says about it, and even some real life examples.   View show notes at https://www.joysocial.net/ie/episode2

Influencer marketing has become a multi-million dollar industry. Free clothes, free vacations, adoring fans ... who WOULDN'T want to be an influencer? But, just like any other job, it takes hard work, practice, and passion to become successful. Join me as I discuss what it REALLY takes to become an influencer, and why being an influencer on its own is not a job!   View show notes at https://joysocial.net/ie/episode1/