Podcast appearances and mentions of casey markee

Creating effective category pages, navigating keyword research, and balancing SEO with creativity with Casey Markee from Media Wyse. ----- Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse. Advanced SEO Q&A with Casey Markee This is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast. We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO — Helpful Content Updates, SEO best practices, topic clusters, AI, and more! We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast. In this episode, you'll learn about: SEO Survival Guide: Get the latest scoop on Google's cookie changes and how to optimize your content for search engines, even after the Helpful Content Update. You'll hear more about keyword research tools and strategies that will help you rank higher. Recipe Creation and SEO Balance: Learn how to create delicious recipes that will both satisfy your cravings and rank well in search results. Casey will discuss building strong topic clusters and how you can leverage recipe roundups to boost your SEO. Leveraging AI for SEO: Discover ChatGPT's potential for SEO and how to use it effectively to improve your content strategy. Get the resources for this episode at foodbloggerpro.com/476. Thank you to our sponsors! This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

It's time to dive deeper into the technical side of SEO! We have Casey Markee, the owner of Media Wyse, here sharing his expertise with you. He dives into site audits, finding the balance between ad revenue and user experience, and the aspect of meeting core web vitals. He also offers guidance on focusing on your strengths as a blogger and seeking assistance where needed and continuing to keep up with Google's ever-changing algorithms for your content. This was a powerful episode that we know you are going to want to hear!Thanks for listening! Let us know your thoughts on Instagram: @sparkmediaconceptsThank you to our sponsor Lulu for sponsoring this episode! Check out more about how to self-publish your next book HERE.Check out Big Scoots Plans here!Check out the show notes (link below) for more information including links and resources mentioned in today's episode!SHOW NOTES: www.sparkmediaconcepts.com/episode116

Want some timely tips on how to grow an audience and brand from the ground up? Jessica Holmes is on the podcast to share the surprisingly unique perspectives she's gained from growing a successful food blog. Just as a sample: She wants direct traffic more than SEO traffic She uses the principles of quality customer service to help grow her audience She rarely looks at keyword tools to source topics And she doesn't shy away from showing the good, the bad, and the ugly when testing the recipes she shares on her blog It all started back in 2014 while juggling a full-time job as a copywriter. Jessica wanted a creative outlet, so she started up her blog sweetestmenu.com. Initially, she knew nothing about SEO or turning her site into a business so it was a true hobby blog. She'd promote her content mainly on social media until a pivotal moment in 2016 when she transitioned to an SEO strategy after an audit with Casey Markee. But this is not your traditional 'SEO' story. Her content strategy heavily prioritizes the actual reader over any search engine algorithm, and it seems to be working. For instance, Jessica emphasizes the importance of creating content based on reader demand and feedback rather than the usual keyword research approach. She looks to the reader, then her own interests, then the season, and then if necessary - a keyword research tool. She also speaks openly and honestly about the challenges of maintaining a successful food blog, including the need to update old posts and the importance of engaging with the audience and providing excellent customer service. And the cherry on top is that she does all of this while working 'part-time' on the site! It really is a wonderful discussion and Jessica has a lot of great advice we could all start testing on our own blogs. Enjoy! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

I'm Jillian, your host, and today I'm excited to share with you an insightful conversation I had with SEO expert, Casey Markee. We delved into the recent Google updates, their impact on bloggers, how AI is changing blogging and what the future might look like as 3rd-party cookies get phased out, and how to position yourself for success in 2024. The Future of Blogging: AI and the Potential Decline of Ad Revenue As we approach 2024, I posed a question to our audience: How do you plan to grow your income considering the competition from AI content and the potential decline in ad revenue due to the phase-out of third-party cookies? I suggested that bloggers pivot by selling their own digital products and services to their audience. A tool I recommend is MiloTreeCart, which allows users to set up memberships, digital downloads, workshops, coaching, and mini-courses in less than ten minutes. It's user-friendly and offers real people to provide assistance. For the first thousand VIP customers, there's a one-time lifetime deal of $349 with no recurring fees, and a 30-day money-back guarantee is offered. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create? MiloTree Pop-Up App Casey Markee MediaWyse Join My Blogger Genius Email List Catch My Party Become a Blogger Genius Facebook Group MiloTreeCart Affiliate Program All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes Stitcher YouTube Spotify The Emotional Journey of Bloggers Post-Google Updates Casey Markee shares the emotional journey that bloggers have gone through after being hit by Google updates. Many bloggers initially go through a stage of bargaining, hoping that the changes they made will improve their rankings. However, when they see that the updates didn't have the desired impact, they move into a stage of depression. They realize that they won't be able to achieve the same level of success as before. Eventually, they reach the acceptance stage, understanding that SEO is a long-term process and they need to make the necessary changes to recover. Misconceptions about Google Updates and Content Structure Casey clarified that FAQs and specific information are still relevant, but bloggers need to avoid overloading their posts with unnecessary content. He emphasized the importance of being useful and avoiding superfluous information. He advised bloggers to optimize their posts for different audiences by providing a clear answer at the top of the post and offering additional information for those who want more details. The Role of AI in Content Creation We discussed the evolving landscape of content creation and the potential impact of AI technology. We acknowledged the convenience and efficiency that AI brings to our lives but also expressed concerns about its potential to replace human creators. Casey emphasized that AI should be used as an efficiency boost and a way to fine-tune existing skills rather than relying solely on AI-generated content. He believes that bloggers can benefit from using AI tools to save time and focus on other aspects of their work. The Impact of Recent Google Updates on Bloggers Casey predictes that there may be another update in the near future, considering the significant changes seen in October. He mentions that platforms like Quora and Reddit have gained prominence in search results due to their user-generated content. However, he highlighted the challenge of determining the credibility and expertise of the contributors on these platforms. The Importance of Focusing on What Bloggers Can Control Casey emphasizes the importance of focusing on what bloggers can control, such as their own content. He advises bloggers to ensure their content is updated, useful, and concise. He also recommended interlinking new posts with related older posts to create a strong internal network. The Future of AI and Blogging Casey predicts that artificial intelligence (AI) will continue to grow, and bloggers who have been slow to embrace it will join the bandwagon in 2024. He believes that high school kids will increasingly help their parents run their businesses, and the loss of third-party cookie data in 2024 could have a negative effect on income. To compensate for this loss, bloggers will need to gather first-party data through email subscribers, site behavioral data studies, and loyalty programs. The Significance of Third-Party Cookies and Their Impact on Blogging We discussed the significance of third-party cookies and how they track users' online activities. Casey mentioned that ad companies like Raviv and Mediavine have their own solutions to replace the lost cookie information. He advised bloggers to invest in their email efforts to track and engage their audience. The Dominance of Google in the Search Engine Market Casey discussed the dominance of Google in the search engine market and predicted that its traffic percentage will continue to rise. He believes that third-party search engines, no matter how much money they invest, cannot compete with Google's market share. The Importance of Being Human and Creating a Community We concluded by acknowledging the fast-paced changes in the industry and the need for bloggers to find new ways to engage their audience. Casey emphasized the importance of being human and creating a community around the blog. He advised bloggers to focus on providing helpful content that meets the needs of users rather than just targeting keywords. In this ever-evolving digital landscape, it's crucial for us, as bloggers, to stay informed, adapt, and continue to provide valuable content to our audience. Stay tuned for more insightful discussions on the future of blogging. Other related Blogger Genius Podcast episodes you'll enjoy: Unlock Success: He Makes $10k/Month Selling Online Cooking Classes with Adam Sobel Unlock the Strategy: $1.5k in First Month from Ebooks & Workshops with Natasha Levai Why Hosting a Paid Workshop Is a Great Way to Make Easy Cash with JIllian Leslie A Word About MiloTreeCart Before we wrap up, I'd like to mention MiloTreeCart, the platform we built to help bloggers, online entrepreneurs, and coaches to sell digital products. With the holidays coming up, it's a great opportunity to make money. Sign up for MiloTreeCart with a one-time payment or three payment option. We also offer a 30-day money-back guarantee and the opportunity to have a call with me to develop your 2024 digital product strategy.

In episode 457, Andrea Mut explains why she sold her bakery to become a food blogger and how to deal with being overwhelmed as we manage Google updates and other unexpected factors that affect our blog's traffic. Andrea's culinary journey began at age 14 when she worked in her grandparents' three restaurants. She later received formal Chef's training, and later specialized in Baking & Pastry Arts. Throughout her career, Andrea gained experience in various restaurants and bakeries, as well as teaching cooking and baking classes at both recreational and college level. Her most significant achievement was owning a successful bakery in Toronto, which she sold in 2018. In 2019, she launched her blog, My Pocket Kitchen. A few months later Andrea's blog shifted its focus when she embarked on a one-year weight loss journey. Today, Andrea shares her culinary expertise and commitment to a healthier lifestyle, offering easy-to-make, nutritious recipes with a touch of restaurant quality. In this episode, you'll learn about how to deal with blogging overwhelm and ways to keep yourself motivated and not give up, even when your blog traffic slows down. - Embrace the ups and downs of your blogging journey. - Don't skimp on your blog when you get started, invest in guidance. - What to get right from the start and what can wait? - No matter what you think, SEO and keyword research are important for blog traffic. - What to do when your traffic suddenly drops. - Tap into blogging services to help alleviate the feeling of overwhelm (e.g. audit with Casey Markee). - Start with manageable steps to improve your posts' ranking. - Mindset can make or break you in the food blogging industry. - Give yourself a break when needed. - Don't underestimate the power of organization. Connect with Andrea Mut Website | Instagram

In episode 411, Sabrina Currie teaches us how to up our writing game by focusing on clear, concise blog writing that shows our personalities while providing accurate information about our recipes. Sabrina started her career in food right after high school by attending cooking school. After doing a few different jobs in the food industry, she went into the healthcare field. She eventually found herself needing a creative outlet so she picked up a DSLR and started photographing food and nature. After taking a Wordpress blogging course, Sabrina decided to start a food blog and after a while wanted to make it more than a hobby. She has steadily increased her web traffic by scheduling an audit by Casey Markee and using tools like RankIQ and Keysearch. Her days are spent working half time in a hospital and half time blogging and writing while enjoying being a wife and mom. In this episode, you'll learn about small tweaks you can make to your writing to make it more accessible and appealing to your readers. - Answer simple questions about your recipe to create a clear context. - Who will your recipe be great for? - Where will you enjoy eating a given recipe - use vivid visuals. - Why should they make a recipe? - Along with your step-by-step photos, answer: How do you make this? - Be descriptive but concise. - Show EAT (expertise, authoritativeness and trustworthiness) through your writing. - Should we use AI to help us write blog posts? Connect with Sabrina Currie Website|Instagram

Five food blog SEO takeaways from our member Q&A with Casey Markee. ----- Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee. Internal Linking, Keywords, AI, and SEO for Food Bloggers We host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee. In today's episode, we're re-sharing five major takeaways from that conversation and giving you a bit more information about how you can implement his advice, where you can go to see examples, and where you can go to learn more. It's a new “style” of episode for us, and we hope you enjoy it! And if you're interested in getting access to the full SEO Q&A with Casey and you're not already a Food Blogger Pro member, listen to the end for a discount code to join! In this episode, you'll learn: What E-E-A-T means for food bloggers How AI may impact organic site traffic If there's an ideal recipe post “template” What to include on a static food blog homepage A few things that we can do to set ourselves apart in 2023 Resources: Ologies Media Wyse The Ultimate Guide to Chocolate Chip Cookies from Handle the Heat 294: Bake Offs – Producing a Different Kind of Recipe Content for a Food Blog with Erika Kwee The Bake Offs on The Pancake Princess Search Quality Evaluator Guidelines Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience ChatGPT Learn more about food trends Broken Link Checker Find Casey on Food Blogger Pro Save $25 on a new annual Food Blogger Pro membership! ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

In episode 372, Casey Markee gives us his best SEO predictions for 2023, describing the bigger picture and what we should be thinking about as we create our content in the new year. Speaker, writer, and trainer, Casey Markee, is the founder of digital consultancy company Media Wyse. He is a well-known SEO professional with 20+ years of experience. Casey has trained SEO teams on five different continents, he has spoken at over 100 conferences, and he has worked with thousands of bloggers in the Food, Lifestyle and Travel niches. He also collects comic books, enjoys watching trashy reality TV with his wife Tifany, and he believes bacon should be its own food group. In this episode, you'll learn exactly what to look out for when it comes to SEO in 2023, including how to deal with new Google updates, how visual content is going to have a major impact on your Google rankings going forward, keywords versus entities and the importance of E-A-T. - What should you know about the Helpful Content Update? - Product reviews should be unique. - What does Google prefer: Quantity or Quality? - Tips to rank for visual content. - What is the difference between entities and keywords? - How to optimize for semantic SEO for higher rankings - Ranking categories: Navigational, Informational, Transactional and Commercial - Target featured snippets on Google (quick answers to questions) - What to know about E-A-T optimization? - Google ranks according to 2 factors: 1) relevant scoring, and 2) a quality assessment. - How can podcast guesting help your E-A-T? - Why should you consider openly supporting a social cause on your blog? Connect with Casey Markee Website | LinkedIn

In this episode, I'm interviewing SEO strategist, Casey Markee, about the best ways to build your Google traffic and get more blog visitors. We dig into up-to-the-moment SEO topics and strategies such as: The Google May Core Update The five factors that determine Google's search results The pros and cons of using AI writing tools Link building strategies Duplicate content Domain Authority And whether Google actually punishes bloggers for transgressions This episode will give you all the information you need to grow your blog traffic with confidence. Enjoy!

In this episode, we're talking with Casey Markee of Media Wyse about quick SEO wins. If you are trying to maintain or boost your viewership, learning about and implementing these SEO tips will help you. LINKS MENTIONED IN THIS EPISODE:Smart Influencer Business Organization Planner: https://smartinfluencer.com/organizationAirtable: https://smartinfluencer.com/airtableRankIQ: https://smartinfluencer.com/rankiqWP Recipe MakerRevision Manager TMC********************************DISCLAIMER: This audio and description may contain affiliate links, which means that if you click on one of our recommended products, we may receive a small commission at no additional cost to you. This helps support our show and allows us to continue to  provide you with valuable content. Thank you for your support!********************************FULL SHOW NOTES: https://thesmartinfluencer.com/quick-seo-wins/JOIN OUR COMMUNITY:https://www.facebook.com/groups/214681812013517https://www.instagram.com/thesmartinfluencer/

Today's guest on the Niche Pursuits podcast is Casey Markee. Casey is a keynote speaker, author, and SEO expert specializing in the food and lifestyle niche. Casey chats to Jared specifically about the Food niche and provides tips to get better organic traffic from search engines.

I have blogging coaches, Michele Brosius and Gina Lincicum, from Connect & Learn, on the show to talk about a PLR (private label rights) content. This is content you purchase the rights to, and use it to help you write blog posts faster. I knew so little about PLR until this episode, so it was great to get all my questions answered by Gina and Michele. In this episode, we discuss: What PLR is exactly Best practices for using it to write posts How to make PLR content your own How to target specific keywords with PLR content If you are looking for rapid blog traffic growth, this episode is for you. Enjoy! Show Notes: MiloTreeCart MiloTree Pop-Up App Connect & Learn Community Connect Learn Community PLR Shop Catch My Party Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Leave a Podcast Review on iTunes MiloTree on TikTok Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Take the MiloTreeCart Digital Product Quiz to Find Out What Product You Should Create First! I just created a quiz to help you determine what type of digital product you should sell first. You answer a bunch of questions and it will tell you whether you should start with a paid workshop coaching or consulting or a digital download. So, go get the quiz at milotreecart.com/quiz and go start building your digital product empire.  Other Blogger Genius Podcast Episodes You Might Like: Secret Ways to Monetize Your Blog with Corinne Schmitt & Christina Hitchcock Best Ways to Build Your SEO Traffic in 2022 with Casey Markee 9 Productivity Hacks to Save You Time with Dara Sklar Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

The food blog industry is one that is full of trends. Web searches produce highly lucrative returns from these bloggers. Truthfully, there isn’t much to be predicted for the future of this niche. Much like its dominant ranking in Google search results, food blogging is currently still a fledgling discipline that has yet to see…

It's Kelsey Jones' turn in the hot seat as Casey Markee fills in as host for this week's StoryShout episode. Kelsey discusses the struggle to finish projects, especially creative ones (which dovetails nicely with last week's episode with Jon Henshaw!). Casey and Kelsey discuss finishing craft projects, getting sidetracked, and learning when to walk away instead of forcing yourself to finish something.To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram. Kelsey is @wonderwall7 on Twitter.Support the show

Casey Markee is the founder of digital consultancy company MediaWyse. He is a well-known SEO professional who helps bloggers take their businesses to the next level through his expertise and website audits. Listen to this episode to hear about the state of SEO in 2022 in the realm of food blogging. - There have never been more food bloggers than there are now and what this means for you. - Upcoming GDPR issues to have on your radar. - Deferred ad loading defaults and how to navigate what is right for your blog. - Casey addresses some recent inaccurate SEO advice given to food bloggers. - So much more gold inside the episode. See you there!

Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse. ----- Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm. Understanding the Google Algorithm We're so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today! As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more. In this episode, he's chatting with Bjork all about what food bloggers need to know about the Google algorithm. You'll hear Casey's insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more. If you're looking to increase your traffic, or you're just curious and want to learn more about the Google algorithm, we know you'll enjoy this interview! In this episode, you'll learn: How Casey got into the food blogging SEO space What Google's Webmaster Guidelines are What Google Patents are How he learns about updates to the Google algorithm How updates to the algorithm help publishers What core updates are Why a recipe card can only be used for one individual recipe What manual actions are Why it's so important to use Google Search Console What makes warnings and errors different How to analyze and understand traffic drops How the pandemic has affected traffic for food bloggers Why he thinks you shouldn't put recipes in your recipe cards His advice for running ads on a food blog What teaser text is on food blogs Resources: Media Wyse Learn more about Casey's audits at Media Wyse SearchEngineNews 322: Going All In – How Sarah Cook Went From 17k to 600k Monthly Pageviews Google Webmaster Guidelines SEO by the Sea Google Patents Google's blog, The Keyword Google IO TopHatRank Yoast SEO Slickstream Tasty Recipes WP Recipe Maker Create by Mediavine Google Search Console Analyzing Google Search Traffic Drops Dotdash SEO for Publishers series SEO For Publishers Webinar Episode #15: Most Common WordPress Issues and Solutions Contact Casey on his website, Media Wyse, and on Facebook Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Join StoryShout host Kelsey Jones as she talks with Casey Markee about his struggle for work/life balance. We cover how balance looks for business owners and freelancers and how our industry (technology) affects our likelihood of burning ourselves out.To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram.Support the show

Yes, smart SEO strategies can get you more traffic. This is a rebroadcast of one of my most popular Blogger Genius Podcast episodes. I'm interviewing SEO strategist, Casey Markee, all about how to optimize your blog and posts for more organic search traffic. In this interview, we cover: The best long tail keyword strategy for creating posts How to optimize the “tech” side of your blog How to build external links to show your authority What is the Google User Experience Update Google is rolling out now Do you need to focus on word count? If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We'd love to help you! For the full transcript, click here: Get More Traffic with These Cutting Edge SEO Strategies + New Google Update. Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Other Blogger Genius Podcast episodes about SEO to listen to: How to Grow Your Traffic with the New Google Update with David Leslie Get More Traffic in 2021 with these SEO Tips with Jeff Hawley New SEO Advice for Bloggers to Explode Their Traffic with Marieke van de Rakt Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!  

In this episode, I'm talking with Casey Markee of Media Wyse about how to create a solid SEO strategy for your blog or online business. If you're concerned about SEO or about the new upcoming Google update, then developing a strategy can help you continue to increase your rank through Google.  READ MORE HERE

This episode is jam packed with information that is geared towards bloggers who are new, small or still working on those big traffic goal dreams and are looking for amazing SEO tips that you can implement right away.In this episode SEO expert Casey Markee dives deep into the herd mentality problems in the food blog world. He gives detailed takeaways of what you can do instead and where you should be getting your information for the best most up to date SEO practices.Other topics include:Image SEO- Process shots, Alt text and labeled ingredient shotsInternal linking- how, where and when to use internal linking and one thing you should NEVER doHow a small blog grows to be competitive in today's food blog market- Casey directs us on exactly what should be implemented first.Treat your blog like it is a businessWhat analytics you should be paying attention when checking the health of your site for Google and how to prepare them for the Core Web Vitals Update in Mayfirst input delayLCPCLSCasey's preference for the best theme, hosts and why you should ONLY use wordress.org not wordpress.com or places like Squarespace etc. Mistakes he has seen in audits from bloggers copying other bloggersLorenShow Notes: https://sweetrusticbakes.com/category/podcast/Instagram: https://instagram.com/mindoverbloghttps://instagram.com/sweetrusticbakesCasey MarkeeWebsite: https://www.mediawyse.com/

Want to know all about the new Google updates and cutting edge SEO strategy to take your blog to the next level? I'm interviewing SEO strategist, Casey Markee, about all this and more. You will see that he is an expert and we break it all down. In this interview, we cover: The best long tail keyword strategy for creating posts How to optimize the "tech" side of your blog How to optimize your content for Google search How you can build external links to your blog to show your authority What is the Google User Experience Update coming in May 2021? Does work count matter in your blog posts? If you want to get your blog into the best shape ever, definitely listen to this episode and reach out at jillian@milotree.com if you need any blog technical help. We'd love to help you! Show Notes: MiloTree MiloTree BlogStart Casey Markee Subscribe to The Blogger Genius Podcast: iTunes Stitcher YouTube Spotify Amazon Music Imagine a world where growing your social media followers and email list was easy… If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you. Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we'd love to help you with MiloTree. And I will see you here again next week. Sign up for MiloTree now and get your first 30 DAYS FREE!

Think SEO is too complicated to understand? Think again! This episode's guest is SEO Expert, Casey Markee, and he's sharing the very basics of SEO for bloggers and content creators. SEO - Search Engine Optimization - refers to know high up your website ranks in Google and other search engines for certain keywords or phrases. Obviously we all want to rank #1, but how do we get there? Casey shows us the way! Show notes: https://fairytalesocial.com/ie/episode29

Casey Markee is the founder of digital consultancy company MediaWyse. He is an SEO professional who helps bloggers take their businesses to the next level through his expertise and website audits. Here are a few SEO priorities that should be on your radar in 2021: - Web stories: what and why - Passage Indexing: How it is different from featured snippets - Best (affordable) options for doing keyword research - Best practices for blog post optimization - May 2021 Page Experience Algorithm: What to expect

This episode is to relay what I learned while I was on hiatus. It is my introductory episode that kicks off the new season which will begin on January 13th, 2021, so stay tuned. Hello everyone, it's Elaine and I am back at the mic. When I first announced that I was going on hiatus, I was feeling like all I did was toil away and didn't have a good work/life balance. So, when I announced my decision to 'go on hiatus', I actually didn't think I'd get back into podcasting. I thought that was it for me. Well, I was wrong. My last episode was published on December 20th in 2019 so, it has almost been a full year since I hung up my microphone and headphones. During that time, I learned many things. Let me start with what I learned regarding the podcast, which I found very interesting. After I pressed publish on that last episode, I danced around the house, feeling free and happy that I didn't have to reach out, schedule or sit down and perform those interviews. But even more exciting to me was I didn't have to edit the episodes. Because as I've mentioned before, it was extremely hard for me to let those "umms", false starts, sometimes-hard-to-follow sentences, and deep pauses just 'be'. My training as an actress, performer, and recovering perfectionist reared its ugly head and made me spend hours editing each episode. I tried to make both myself and my guest sound as good as I possibly could. But in the process, I sucked the fun out of podcasting. I loved chatting with my guests, but I was starting to dread the interviews. Not because I didn't want to talk to them, I just didn't want to edit the episodes. And I wasn't ready to hire someone to edit them for me since the show didn’t make me any money. So, after that last episode and my freedom dance party, I enjoyed the holidays and even enjoyed the first few months of the new year. We all know that the pandemic has been a big part of our lives, but I don't think it had anything to do with why I started to get the feeling that I should get back into interviewing other bloggers and experts. Those niggling thoughts By the time May rolled around. I was thinking daily about getting back into podcasting. But then I'd talk myself out of it by reminding myself how I felt the last few months of 2019. Then it occurred to me, "What if I don't publish episodes every week?" "What if I published twice a month or even better, ONCE a month?" I struggled with those questions because I've heard from many of my awesome listeners that though they understood why I stopped; they did miss the show. So, if I only published one episode a month, would people still want to hear the content? I asked a few bloggers their opinion and it ended up being a resounding yes. That made me happy. So here I am. I have rebranded the podcast from Dishing with Delishes to the Dishing podcast because, let's face it, I was trying to connect it to my food blog Dishes Delish and play on the word dishing as in chatting or better yet, gossiping (because I am nosy) and delishes to represent other food bloggers. But try saying that over and over and over. It's a mouthful. Those that helped me So, the podcast is now the Dishing Podcast. You can still get to the website through the old dishingwithdelishes url. Charles Smith from WPOpt.net has happily and efficiently redirected the site to the new url which is dishing.co. I also had Vladi of the husband and wife team from LIL Creative Digital Agency design both the artwork for apple podcasts and the logo for the website. The format for the show will stay the same - interviews with food bloggers and an expert or two, but I need your help. I’ll still ask the questions I’ve been asking my guests all along, but I’d also love to know what YOU want me to ask them. Please share your questions for food bloggers and food blogging experts with me at elaine @ Dishes Delish dot com. I can’t wait to hear from you. Blogging thoughts and ideas Now, to talk about what I've learned about blogging. When you first start out, everyone will tell you that you need lots of content. But I’ve learned that’s not always smartest move. What you need is quality, not quantity. And even though that’s what I was learning as a member of Food Blogger Pro, I still decided to pump out as much content as I could because I was excited; I knew one of the recipes was bound to go viral and I’d start making money. I do wish I hadn’t gone that route and had been more selective with what I published. But I was on learning and on a mission. When I first started, I published 2 food posts a week. A month or two later I made one of the smartest moves for the blog by adding a cocktail post to the weeks publishing schedule. Once I did that, I started to see growth on the blog. So, I published 3 posts a week for three plus years. Then in year 2, I started a podcast called Maturepreneurial to help individuals over 40 to either start or succeed in their businesses. During that time, I made my mistakes and learned what I needed to learn in order to feel comfortable enough to launch the Dishing with Delishes podcast in year 3, which was the podcast I really wanted to do. As you can see, I love piling more things on my plate. After I started the Dishing with Delishes podcast, I decided to stop the first podcast, which I eventually sold to a lovely woman who has integrated it with her own podcast. But even with one less podcast, it was still a lot of work – three recipes a week on the blog and one episode on the podcast. For at least a year, but probably more, I kept saying I was going to go down to two recipes a week – one food and one cocktail. But I was afraid that my growth would stagnate. I was also nervous about taking time off and in a day or two here and there or a two week vacation where I didn’t do anything for the blog. I felt if I did, my traffic would plummet. I finally asked friends, guests on the show and members of Food Bloggers Central whether any of them who cut back on publishing new content saw an adverse result on their blog. Surprisingly, the majority said no. If anything, they saw an increase in their traffic when they stopped posting as often. Or took time off. Everyone needs time off And sure enough, that’s what happened to me. You need the time and space to rejuvenate, reflect, to have ideas germinate without the constant thought, “I’ve got to publish a post.” And even if your traffic went down a smidge - though I did not see that on my site - it will bounce back when you either start publishing again or your audience settles in with your new schedule. And isn’t doing some self-care worth the risk of a small impact, if any? So, after 3 ½ years, I went down to two posts a week. Before I reduced my schedule, I had my audit with Casey Markee and Casey’s advice was to work on either shooting and re-writing the recipes or culling them by no-indexing or downright deleting them. I had created close to 425 recipes in those 3 ½ years. That’s a lot. Too many, in my opinion. Now, I understand why people tell you to pump out the content, but just know that it might not be the best thing for you. You have to work within the limits of the time you have in a day, in a week and in a month and so on. You also have to consider all the things you have to do around the post, like social sharing, while maintaining quality content and having the time to enjoy living your life. The appeal of touching a unicorn One other thing I’d like to relay, and this might be a little controversial - although experts are experts and know more than we do, we still have to trust our own intuition. I remember reaching out to someone about a post that was a unicorn because I wanted to insert some process shots. I already knew what this expert would say, which was “do not touch a unicorn.” But I wanted to touch that unicorn, horn and all because sometimes you have to buck the system and see if your intuition is right. So, I decided to do some testing, even though I realized it could impact that post. So, when I republished this post with new photos including process shots and updated the copy, I watched it very carefully on Google. I actually tested this with two posts. Both posts had been in the search results carousel and week by week, they remained in the carousel, even after I touched them. I’m not saying experts are wrong and we shouldn’t listen to them. What I’m saying is, my instinct was telling me to update these posts with process shots because it would be better user experience. And thankfully, I was right. They are still in the carousel and haven’t budged. In fact, the original unicorn moved from #3 in the carousel to #1. I have since found out about the Limit Modify Date plugin which allows you to update a post without a change in the modified date. Now whether this stops the powers that be from knowing you made updates, I don’t know. I’m thinking their crawling bots can see the changes anyway. But for whatever reason, my test posts weren’t affected. Back to my publishing schedule After seeing that reducing the schedule didn’t affect my growth, I decided to reduce it even further. Now I’m publishing one post per week and that has given me the time and mental space to do other projects. Don’t get me wrong, I’m not advocating for you to go down to one post a week: I’m advocating figuring out (and doing) what’s right for you. I’m excited for the coming year and can’t wait to see how it plays out. It feels like it’s going to be an expansive year. Here’s to a fabulous new year with incredible growth for everyone. What's next Thank you for listening and stay tuned for my next episode on January 13th when I re-interview Tanya Harris from My Forking Life. I decided to interview Tanya again because she has had explosive growth in the two years between my first interview and the new one. She went from 100k pageviews a month to over 1 million. How’s that for growth? Tune in on January 13th to hear how she did it. Until the next time, this is Elaine Benoit signing off.

Join Jason as he interviews Casey Markee and they chat about everything SEO, including the biggest mistake bloggers make, what Core Web Vitals are, and how to prepare your site to get the most out of your holiday traffic!Speaker, writer and trainer Casey Markee is the founder of digital consultancy Media Wyse and a well-known SEO professional with 20+ years of experience. Casey has trained SEO teams on five different continents, spoken at over 100 conferences, and has worked with thousands of bloggers in the Food, Lifestyle and Travel niches. He also collects comic books, is currently being forced to watch Love Island with his wife Tifany, and believes bacon should be its own food group.  Check out links and take aways at Maximizing Your SEO and Preparing for the Next Core Update with Casey Markee

Casey Markee, Founder of Media Wyse https://www.mediawyse.com/ Twitter: @MediaWyse My guest today is Casey Markee, owner of Media Wyse. He is a staple at SEO conferences all over the world including SMX, Pubcon, State of Search, and Onward. He co-authored the book, UnFair Advantage: Winning the Search Engine Wars which has been updated over 289 times as of this publication. It is the longest continuously updated SEO book on the Internet. Casey has been in SEO for over 20 years and has a vast array of knowledge but he's earned a reputation for a specific skill...site audits. The current waitlist to get one his famous site audits?...over 6 months! Casey's talents are especially popular in the food and travel blog niche. He basically works off of referrals and doesn't have any trouble finding new opportunities. There are a lot of people who speak at conferences and publish content but what surprised me about Casey was the sheer number of endorsements he's gotten from previous clients. Casey's also a lot of fun to have a beer with. On this episode of Suds & Search we talk about common SEO mistakes people are making, how to avoid Google penalties, and his deep love of bacon. Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Food and recipe blogs have exploded as a niche within the WordPress ecosystem over the last decade. As many bloggers (and the developers & agencies who serve them) have learned, WordPress makes a great platform for food blogging. But how do you optimize a food blog site for SEO? Is that different than how you might optimize any other blog?In this episode of PressThis, we interview one of the favorite SEOs of food bloggers around the world Casey Markee of Media Wyse. Casey shares his thoughts on what makes food blog SEO unique and techniques to help make sure that your food blog (or those you build) are fine-tuned to attract new visitors and boost revenue.If you're running your own food blog or building food blogs for others, don't miss this episode of PressThis. Listen now!

Joining us today is noted site auditor and speaker Casey Markee of Media Wyse. We discuss how the COVID-19 virus has changed search behaviors online specifically within his lifestyle, recipe and travel niche. Travel of course is dead but for food bloggers specifically, the only things doing well are comfort food, baked goods, and cocktails. We discuss Post-BERT changes that have happened with sites and the announced and unannounced updates that have rolled-out over the last six months. Finally, Casey sits for our popular "love it or leave it" challenge.”

Joining us today is noted site auditor and speaker Casey Markee of Media Wyse. We discuss how the COVID-19 virus has changed search behaviors online specifically within his lifestyle, recipe and travel niche. Travel of course is dead but for food bloggers specifically, the only things doing well are comfort food, baked goods, and cocktails. We discuss Post-BERT changes that have happened with sites and the announced and unannounced updates that have rolled-out over the last six months. Finally, Casey sits for our popular "love it or leave it" challenge.”

I wanted to publish this episode to let you all know that, after long and careful consideration, I have decided to take an extended hiatus from the podcast. Here are my reasons: This has been a passion project for me and, although I thought I might someday make money from it, I realize now that probably won’t happen. So, it’s time for me to focus my attention on my true money maker, which is my Dishes Delish food blog. Dishes Delish has grown leaps and bounds since I started this podcast. I attribute that growth to a few things. The first was my audit in June of 2018 with Casey Markee. That was the catalyst. I had interviewed Casey before that but at the time I decided to move forward with my audit, the blog had only five thousand sessions a month. Mind you, I had been blogging for almost 3 years. Casey helped focus me. He taught me to not pick keywords like “dark chocolate caramel marshmallow cashew butter cups” Yes, I actually used those keywords in a post. As you can imagine, it gets 0 monthly searches. But I’m the reigning champ of that keyword. I am in the carousal and #1 in Google search results. And that’s only one of my really long keywords. Casey also got me to write for my readers and help solve problems. That was a game changer for sure. Another game changer was the viral moment I had in September of 2018. The HBO show Camping mentioned a jelly donut shot in one of its episodes and at that time, the monthly viewfor those keywords was only 330. But here’s why I had that viral moment. My Jelly Donut shot was already #1 in search results, so everyone and their brother who watched that episode of Camping clicked through to my website. That shot is still #1 and now has a monthly search volume of 4400. That shows you how something can grow just by having exposure. And that exposure was also a growth catalyst because, as with all such exposure, having people look at my jelly donut shot brought them back to the site to see other content, which gave me even more sessions. By October of 2018 – and remember: in June of the same year, I had only 5k sessions a month – I qualified for Mediavine and in November their ads went live on my site. Fast forward 6 months, when I was lucky to have another viral moment. My pistachio cookie recipe became my top post, toppling my Cadillac Margarita from 1st place. The popularity of this cookie post allowed me to apply for (and join) AdThrive. Now remember, to join MediaVine, you need 25k monthly sessions. AdThrive requires 100k pageviews. Now, I tell you all this for two reasons, first to explain why I’m placing the podcast on hiatus. I need to focus on the blog to make it even more successful by adding various income streams. Secondly, I am hoping to inspire you by letting you know that you can do it too. Don’t get me wrong, it takes a lot of work and sometimes a little luck. But you don’t have to have a viral moment to succeed. Many of my guests didn’t have one, and yet they are successful; it just takes years and hard work. So, keep at it and don’t give up. Write for your readers, help them solve a problem and create quality content. I also want to say that it is not always necessary to pick keywords that have a high monthly search volume. Some of my more popular posts have under 1000 monthly searches on Google but they do really well on Pinterest. So I would have missed out on this if I’d listened to the experts and neglected to follow my gut. Experts are great and can be a big help but you also can rely on yourself by doing what you think is best. You can also help yourself by joining Facebook groups like Food Bloggers Central. Ask questions, learn from other bloggers mistakes and if you’re wanting some inspiration, visit Dishing with Delishes and re-listen to interviews with food bloggers who forged their way before us. You can also listen to experts like Casey Markee, Andrew Wilder, Matt Molen and Grayson Bell just to name a few. Now you’re probably wondering if I’ll be returning to the podcast. My first instinct is to say no, because I need the break without having to think about the show, interview future guests or edit episodes. Last year, I started publishing the podcast in seasons thinking it would give me a break but, I never really felt like I had any time off and believe me, I need that time for blog growth endeavors. But you never know. I will miss chatting with other bloggers and learning more about their journeys. Don’t be a stranger! If you see me on social media, say ‘hi’ or drop me a line at Elaine @ Dishes Delish dot com. Because, as you know I love chatting with bloggers and would love to hear from you. Okay, it's time for me to sign off. This is Elaine Benoit from Dishing with Delishes and Dishes Delish. I enjoyed this fun ride and thank you from the bottom of my heart for listening in. Happy New Year, everyone! I wish you a prosperous 2020.

On the Digital Marketing with Bill Hartzer Podcast, Bill Hartzer of Hartzer Consulting speaks with Casey Markee from MediaWyse about WordPress SEO Optimization.

Dig into Google Core Updates, Technical Audits, Optimizing Food Blogs and more with Matt, Dave and guest Casey Markee.

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts. ----- Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more. Optimize  It’s time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and First, you’ll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it’s okay to have a 404 page and when you should consider noindexing your posts. Then you’ll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts. And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they’re having the impact you hoped. It’s a simple way to keep tabs on whether or not you’re targeting the right posts with the right optimizations. It’s a really helpful episode, and we hope you’ll be able to apply these tips to your own blogging efforts. Enjoy! In this episode, you’ll learn: Who the Father of SEO was How to select old content to optimize and republish What it means to noindex a post If it’s okay to delete a post What technical SEO is and how to optimize for it How you can find posts to optimize Why it’s important to “connect” your posts Tools you can use to optimize your posts How to build authority How annotations in Google Analytics work Resources: Yoast SEO plugin SEMrush Moz Screaming Frog Broken Link Checker WP Rocket ShortPixel Cloudflare Contact Casey on his website, Media Wyse, and on Facebook Google Search Console MarketMuse Connect with Jeff Google Analytics If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learnings and Leanings I decided to do a special edition episode for a few reasons. First, I've been thinking for a while that I'd like to share what I have learned, which feels like a lot: what I've learned from doing this podcast; what I've learned from my guests; what I think and how I feel about all of it. Second, I want to tell you about some changes that are coming. I'll explain more in a bit, but basically the podcast continues to evolve and these changes will reflect that. Thirdly, I want to talk about some of the services I use that I find beneficial for my food blog, Dishes Delish, and think would be helpful for other bloggers. None of my recommendations are sponsored. Snafu and the Lesson Learned The catalyst for this special edition episode was a problem I encountered last Tuesday, March 5th, when I uploaded Elizabeth Falcigno's interview. It was supposed to be published today, March 13th, but actually came out the day I uploaded it. I had scheduled the episode for the correct date and time, but there was a glitch that overrode my settings and Libsyn published it immediately. I noticed what had happened within a few minutes but even though I quickly tried to reschedule it, iTunes had already pulled the feed and people had already started to listen to the episode. To get downloads so quickly was amazing to me, but still, it wasn't what I'd planned. Since this snafu left a hole in my publishing calendar, once I calmed down, I realized it was my chance to record and publish this update instead of an interview. So here we are. One of the things I learned from this snafu is not to freak out about problems that come up, especially if you can't fix them. And believe me, I tried. Was I upset? Yes. Did hubby have to talk me off the figurative "ledge"? You betcha! But basically, what I realized is the only thing that really upset the order of my world was that Elizabeth's episode came out the day before Chris Collins'. Did that hurt anything? No. It just changed something. I feel grateful and protective towards my guests. I want each person to get their time in the spotlight and I was worried that Chris would lose the spotlight because of Elizabeth's episode. Well, that didn't happen. Both episodes have gotten great download numbers even though they came out on consecutive days. So, instead of pulling out my hair and wailing at the technology, I accepted it and I'm happy for the lesson I learned. Letting Stuff Go - Like Plugins Mostly, I have a love/hate relationship with change. I love it in some ways and hate it in other ways. Hubby and I used to change our furniture around a lot because both of us or one of us - usually me - needed the change. The weird thing is I would more often than not feel kind of lost after we plunked the last piece of furniture down. Because of the change. Not that we undid anything, but it used to make me cry a little. The reason I tell you this is because it sort of explains why I hung on as long as I did to using the social sharing plugin called Social Warfare after I learned it was a problem. I'd read comments on Facebook. A lot of people complained the plugin broke their site once they updated it. BROKE THEIR SITE! Can you imagine? The way I dealt with it, was to not update it, which we all know is not a good practice. When I interviewed Andrew Wilder and he raved about Social Pug, the social sharing plugin developed by Mihai Iova from devpups.com, it still took me a few months to decide to actually switch. Even though Andrew mentioned that Social Pug did exactly what Social Warfare did, I still clung to what was 'known'. Well, today I'm really glad I jumped on the Social Pug bandwagon. Not only does it do everything the old plugin did, but when I had some questions and reached out to Mihai to ask them, not only has he responded quickly but he answered my questions and really cared that I understood his answers. So, if you are like me and want to cling to what you know, I'm here to tell you that I don't regret for one moment making the switch to Social Pug! Change might be challenging, but that doesn't mean it's not good. Now, I'm eyeing Mihai's Optin Hound plugin, since I really need to change my current one, which I'm not going to renew. Services I Rely On I've mentioned before on the show the support I get from my virtual assistants, Helena and Vladi. Together they manage different aspects of the website, social sharing, and SEO for me. I've often said that one of the best things I have done for the blog was to get a site audit by Casey Markee, (you can hear his episodes here and here). But the other best thing I have done was to hire Lil Creative Digital Agency, which is Helena and Vladi's company. I've been working with them for almost 2 years and am here to say that their help has done so much for our business. Not only are they efficient and communicative, but they go the extra mile and are always positive. They answer my questions readily and take time out of their lives to send me feedback or brainstorm ideas with me. I consider them my friends. I will be interviewing Helena and Vladi in the coming months, which I'm really looking forward to. Stay tuned for their episode. One of the services I was most excited to hand off to them was the maintenance of the Dishes Delish website. Even though I'm technology savvy, it's hard to keep up with all the changes and frankly, I don't have the time or desire to do it anymore. So, I subscribe to their maintenance package and couldn't be happier. No more staring at the settings for WP Rocket (or some other plug-in) and guessing if I got them set up correctly. I can rest assured that they will get it done and I don't have to worry! As Toni Dash advises, hire someone who has the expertise you don't so you can focus on creating the content only you can create. Changes to the Podcast Okay, here's what I'm planning for the Dishing with Delishes podcast. Don't worry, I'm still going to be producing episodes for the show. Since the podcast is still growing, I'm not actively looking for ways to make money on the show, so my main source of revenue comes from my food blog, Dishes Delish. I'm imagining that as the show grows, I will do some sponsored ads that I'll insert into each episode, but I keep putting it off because I want my listeners to have a great listening experience and being clobbered over the head with an ad takes people out of the experience. When/if I do sponsored ads, I will only promote companies that I think will be beneficial to you, my audience. Just so everyone understands where I'm coming from, each episode takes me a long time to produce. First comes the pre-interview communications. It takes time to reach out to people, ask if they want to be on the show, respond to their questions and then send them next steps, if they do. So, let's say I spend two hours a week doing that. Next, comes the actual interview, which runs anywhere between 35 minutes to an hour. Then, comes the editing, because I'm not sure everyone knows that I edit every single episode. A 30 minute episode takes me, on average, anywhere between 2 1/2 hours and 4 hours to edit. Why does it take me so long? Because I'm a perfectionist. I take out as many "umms", false starts, pauses, and other types of language that I feel detract from the listening experience as I can. When we are in front of someone and speaking, we hardly notice the "umms', the starting of a sentence and then stopping mid-way to say something else. We just accept it as normal. But when you have headphones on and you're listening to the show, they are glaringly obvious. At least to me. They've got to go! Next up is the show notes page. Thankfully, Christopher (hubby) takes some of the writing out of my hands, like editing and inserting the bio we receive from guests. But I compile and add everything else on that page and that takes me around a 1/2 hour per episode. Uploading and configuring each episode for my media host, Libsyn, takes me between 15 minutes and 1/2 hour. After the episode goes live, I write to the guest, providing them links to share their episode with their social media networks (for which I'm eternally grateful, when they do). The last thing I have to do is share the episode to all of my own social media networks. Do you see how much work that is? Don't get me wrong, I'm happy to do it. I love talking to my guests and hearing their stories. I love learning from them about their journeys and their businesses and want to continue producing this podcast for many years. But in order to do that, I've decided I have to limit how many episodes I produce. So instead of 52 episodes a year, I will be producing the podcast in seasons - think television seasons. I will have two seasons a year - 20 episodes per season. The first season will start in early January and run to mid May. And the second season will start early July and end before Thanksgiving. I feel very positive about this change. I think it will give me the time I need to focus on the money making activities for my blog while still reaping the benefits of producing the podcast. What I've learned One of the things I've learned after talking with over 70 food bloggers and experts is that we all have different approaches and journeys. Some of us started blogging so family members and friends could access our recipes without us having to provide them over and over via email. Some of us started because we love food and have a deep desire to share it. Some of us started because we learned how easy, fun or beneficial cooking is and wanted to inspire and help others to learn, too. And some of us started blogging as a business opportunity. One of the things I really enjoyed was when Kate Kordsmeier stated loud and clear that she started her blog as a business. It was refreshing to hear that because that's why I started mine. I felt funny saying that to people because it felt shameful on some level. But after hearing Kate say it and knowing other guests did it, now I say it proudly. Another thing I've learned is no matter if you have an expensive full framed camera, a starter DSLR or a smartphone, the more you take photos, the better your photography will be. Like the old saying, practice makes perfect. So keep plugging away and if you get discouraged, go back to your old photos to see how far you've come. Another thing I've learned is to celebrate every win you've accomplished. This is something Christopher and I both try to do whenever possible. Too often we don't take the time to celebrate and that makes us lose an opportunity, because we all know that blogging is hard work. Like, really hard. Why not look at what you've accomplished and celebrate it? The work will always be there. We put in long hours. Unless we are super lucky, it can take years to see results. So I say, stick with it and don't quit, but in the meantime work to improve your writing, your photography or anything else related to your business. It will pay off in the end and bring you satisfaction along the way. That's what I think. What do you think? If you've been listening to the show for a while and/or have a blog of your own, I would love to hear what you've learned, either from Dishing with Delishes guests or from your own journey, in a comment on this page. It doesn't have to be long or include a narrative. Short and sweet is fine. You can also shoot me an email if that's easier. Send it to Elaine at Dishing With Delishes dot com. Also, if I'm not covering the questions you want to hear me asks my guests, please either use the comment section below or email to tell me so. That is all. :) Thank you for listening to my podcast. I appreciate each and every one of you!

Casey Markee shares some of the recent changes from Google to optimize for voice search that are specific to the food blogging niche and will eventually apply to SEO in general.

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov. ----- Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog. Dreaming Big Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time. Olena is living the dream, and she talks all about how she did it in this episode! In this episode, Olena shares: What it was like to move from Ukraine to Canada How she decided to start her blog How she stayed motivated How to keep going and connect with others What her biggest mistake was How she saw 75% growth in traffic SEO recommendations she received Why updating old recipes was so helpful Resources: Unsplash iFOODreal Pat Flynn 053: Pat Flynn’s Tips for Building Online Businesses That Fly 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 132: Perfecting Your Story and Your Brand with Laurie Buckle 091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO Google Ads Keyword Planner Google Trends Ahrefs Moz 133: Optimizing Your Food Blog’s SEO with Casey Markee 136: Optimizing for Search Results on Google and Pinterest with Raquel Smith Tasty Recipes Nutrifox Tasty Pins Follow Olena on Facebook and Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, HayMade! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Casey Markee believes that good SEO rankings are all about one word: content. Through his company Media Wyse, Casey helps food bloggers and site owners optimize content and find the best sites to strengthen backlink profiles. Casey helps generate blog content that attracts substantial traffic, as demonstrated by his dozens of link bait and infographic content pieces ranking at the top of Google organic search results in many different niches. Casey's main specialty is conducting site audits, with an eye towards unraveling Google algorithmic penalty triggers, specifically: Usability, Panda, Penguin, and unnatural link identification and pruning issues. He has done hundreds of penalty site audits and has as many satisfied clients. Casey is also an accomplished, industry-recognized public speaker with conference credits including: MN Search Summit, SearchFest, SMX Advanced, Pubcon, Food Bloggers Canada, State of Search, and others. His true love lies in the professional SEO & Social Media training he provides through SearchEngineNews.com that has allowed him to personally train hundreds of individual digital marketers and dozens of in-house SEO teams on five different continents. SEO Myth Buster In this episode, Casey busts the following SEO Myths: Everyone should do video or they won't stay relevant If a big blogger is implementing something, then I should too The more I publish, the better off I am and Google will love me Having my site redesigned will boost my readership 404s are bad for my site Everyone should have an AMP version of their site Domain authority is crucial in algorithmic calculations Bounce rate and dwell time are important to Google Google ranks for exact keyword matching and focus keywords When I republish a post, I should change my URLs to match the new title Structured date is a factor that Google ranks for Don't use Jump to Recipeor Print to Recipebecause they lower revenue The more words you use in your post, the better Google likes it Sliders are user friendly and Google loves them

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee. ----- Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more. Optimizing Your Blog’s SEO We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO. SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in! In this episode, Casey shares: How he got into food and recipe SEO Why SEO is important What on-page optimization means and why it’s different from off-page optimization When you should use nofollow links What the mobile-first index is When long-form and short-form content is best What recipe cards and the mobile carousel is What JSON-LD is Resources: Alfred Wox Best practices for bloggers reviewing free products they receive from companies Introduction to Structured Data Casey’s featured image presentation Evaluation of Speech for the Google Assistant Insights from Google’s Voice Search Quality Rater Guidelines Cook with Google Assistant Check out Casey’s website, Facebook page, or contact him about an audit If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Thanks to our Reviewer of the Week, Gaby from Veggie World Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs ----- Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode! How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees! We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business. We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes! These are our listeners’ favorite Food Blogger Pro Podcast episodes: 038: 7 Strategies to Build Traffic 035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 013: An interview with Molly Yeh, the author behind Saveur’s 2015 Blog of the Year 083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast 094: How to Keep Going with Bjork Ostrom 019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy 001: Lindsay Ostrom from Pinch of Yum on Life as a Career Blogger 089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro 058: 5 Tips for Overcoming the Resistance 024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven 039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast 055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon 028: How to Boost Your Blog’s SEO with Casey Markee from Media Wyse 065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook 092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron 052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage 008: Simplifying Ad Optimization with Andy Marzka from AdThrive 073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell 084: New Year’s Motivation: 1% Infinity Resources: The Anthony Kitchen Balanced Bites Tiny Kitchen, Big Food Brown Sugar & Vanilla The Spiced Kitchen A Day in the Kitchen Seasoned Vegetable Will Write for Food Blogtastic Food Dash of Wisdom Roots and Radishes Hostess at Heart Stress Baking Veggies Don’t Bite The Mighty Mrs. The Food Charlatan The 365 Days Podcast Johlene Orton The Bewitchin Kitchen Wander Spice The Little Plantation Craft Industry Alliance Little Bits of Real Food 40 Aprons Champagne and Paper Planes Isabel Eats Rhian’s Recipes Homegrown Provisions Real Simple Good Beneficial Bento The Mediterranean Dish If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Learn how to create SEO Momentum for food bloggers with one of the top experts, Casey Markee, by taking the breaks off your search engine visibility. 

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

Mobile use has skyrocketed—and with it, the growth of “micro-moments”. These real-time, intent-rich moments happen when buying decisions are made based on preferences shaped by retailers. Influencing consumer behavior in a glance has never been more important, and has never been easier thanks to the continual reshaping of retail marketing by beacons.

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse.A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.

Looking for something interesting to listen to this week? You’re in luck because our guest is digital marketing professional Casey Markee, founder of the San Diego-based SEO consultancy Media Wyse. A noted speaker with credits including Pubcon, Camp Blogaway, Food Bloggers Canada, State of Search, SMX Advanced, MN Search Summit and others, Casey has over 16 years of direct SEO, link building, site auditing. and social media experience. In his career, he has consulted for dozens of companies across five continents.

In this Marketing Nerds, Casey Markee of MediaWyse shares what BLE beacons are, how they can affect search, and what lies ahead.The post Casey Markee on How BLE Beacons Will Affect Search #MarketingNerds appeared first on Search Engine Journal.

Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo! Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum. What you might not know is that Nick has been doing this blogging thing for quite a long time - 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term. In this great interview, Nick shares: What it was like to be on the Food Fighters cooking show What he thinks the "next big thing" is for food blogging How he got started with making videos for Macheesmo How he manages to keep on top of everything he does His secret to blogging for the long term (over 8 years!) How he turned his hobby blog into a business His experience using Blab to connect with his audience How he decides which posts to update with new images, keywords, or graphics Resources: Macheesmo Adobe Creative Cloud What you should include in your Media Kit Chatroulette Parody of Miley Cyrus's Wrecking Ball 028: How to Boost Your Blog’s SEO with Casey Markee from Media Wyse Macheesmo on Facebook, Pinterest, Instagram, Twitter, and Blab If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring... you guessed it! Bjork and Lindsay Ostrom. It's always so interesting to hear about the stories people have with their blogs - when they started, how they got going, what keeps them inspired. However, it's pretty rare to get a full breakdown of all the phases that the blog and the blogger(s) went through from day 1. Usually the stories talk about the beginning, and then the present. But today, Bjork and Lindsay sit down together (literally) and talk about the 4 distinct stages Pinch of Yum went through up until today. It's just so interesting. And if you listen alllll they way through to the end, they also have some cutesy married-couple moments that I distinctly decided not to edit out. It's adorbs. In this peek back in time, Bjork & Lindsay share: What the first year of blogging was all about for Lindsay What she would have done differently when they started Pinch of Yum Her advice for those who are still in the "first stage" of blogging Bjork's favorite Ira Glass quote (again) What it was like when Lindsay started "playing the game" with blog numbers Why Lindsay finds surveys so valuable Whether a custom website design or good content is more important When they entered the "high stakes" game with Pinch of Yum What it was like to work full time and grow Pinch of Yum at the same time Why Pinch of Yum is still a very personal site instead just a collection of recipes And more! Resources: 10 Mistakes that Bloggers Make & How to Fix Them eBook Episode 028: How to Boost Your Blog’s SEO with Casey Markee from Media Wyse Google Analytics Google Analytics course on Food Blogger Pro Hotjar Hotjar course on Food Blogger Pro SurveyMonkey Wayback Machine If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Welcome to episode 28 of the Food Blogger Pro podcast! We are starting the new year off strong with a podcast all about optimizing your blog so that you can show up higher in search results. Last week on the podcast, Bjork interviewed Ali Maffucci from Inspiralized. They talked about how she built a really strong brand in a really specific niche, and how it worked out really well for her. She now even sells her own physical product! To go back and listen to that episode, click here. How to Boost Your Blog’s SEO SEO can sound like a really scary acronym - what does it even mean, and how can I make it work for me?! But fear not, because even though it can be pretty complex to master, it can also be pretty easy to get started with. Casey Markee from Media Wyse specializes in boosting SEO for food blogs. He kind of fell into this niche by accident, and by now has worked with 50+ bloggers to help them rank higher in search. In this interview, he and Bjork talk about some of the really quick and easy things you can do to improve your blog’s SEO, as well as some of the higher-level stuff that can give you an extra SEO boost. In this super informative interview, Casey shares: What SEO is and why it is so important for your food blog What the biggest component of ranking online is How backlinks affect your search rankings How you can go about link-building in an ethical, Google-approved way The one thing you should make sure you have set up for your blog in 2016 What structured data is and how it can indirectly help your organic traffic How Google uses authorship to gauge EAT - expertise, authoritativeness, and trustworthiness Why you should be updating your popular posts yearly How site speed will affect your rankings now and in the future A few small, easy things you can do to boost your blog’s SEO   Resources: Media Wyse Moz Search Ranking Factors Searchmetrics Ranking Factors Casey’s Slideshare Channel Google’s Structured Data Testing Tool Google Search Rater Quality Guidelines Redirection WordPress Plugin AMP Wordpress Plugin Tiny JPG EWWW Image Optimizer WordPress Plugin Yoast SEO for WordPress Course on Food blogger Pro EasyRecipe Course on Food blogger Pro If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

Today on Marketing Nerds, MediaWyse founder, Casey Markee, joins Kelsey Jones to talk about wearables SEO.The post New #MarketingNerds Podcast: 3 Reasons Why You Should Care About Wearables SEO appeared first on Search Engine Journal.