KickoffLabs On Growth

In this episode of the On Growth Podcast, Josh Ledgard sits down with Anna Fraiberg from the Bay of Quinte Regional Marketing Board. Fraiberg shares the nuts and bolts of their successful marketing campaign that has been driving tourism to the Bay of Quinte region. Get ready to learn about ingenious regional marketing techniques designed to make a significant impact using giveaways.Anna discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience. Fraiberg also offers an overview of the diverse region of Bay of Quinte in southeastern Ontario, detailing its urban and rural amenities, and emphasising how agritourism plays an integral part in their community. Discover how their marketing strategies have evolved, incorporating tools such as Facebook, Instagram, MailChimp, and KickoffLabs. Plus, get a glimpse into their partnership with local news sites, chambers of commerce, and local radio stations that amplify their reach. Lastly, we learn how their biweekly newsletter, full of quality content, further reinforces their connection with their audience and encourages ongoing participation.Ready to feel inspired and fill your marketing knowledge toolbox to the brim? Then don't hesitate to hit the subscribe button and stay tuned for more episodes of the On Growth Podcast. We promise to deliver incredible insights from industry professionals right to your screen! You don't want to miss it! Subscribe now!

Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and learn how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth even before they had a product!Perhaps, one of the most exciting moments in Victor's journey was their stint on the popular show, Shark Tank, which is discussed in-depth, giving viewers an insider's perspective on what it's really like to be on the show.Furthermore, Victor discusses how they targeted a specific demographic—first-generation Latinos—creating a product that speaks to their nostalgia. He offers valuable tips about product development, like conducting surveys, reverse engineering product ideas, and keeping the audience actively engaged throughout.The conversation also provides actionable insights into crowdfunding campaigns like Kickstarter while highlighting the benefits of using the KickoffLabs platform to generate viral referrals with its ease of sharing, providing a terrific boost to their email signups.So, get ready to up your content marketing game by watching this  exchange between Victor Macias and KickoffLabs founder Josh Ledgard. Don't forget to hit the subscribe button for our YouTube channel to stay updated with more such engaging and informative content. Hope to see you soon, happy marketing!

Derek Videll and I discuss content marketing trends for 2023 and also announce our latest BOSS Marketer contest at https://grow.kickofflabs.com/boss.

ChatGpt has gotten very popular for asking all kinds of challenging and even conversational questions. We decided to ask some of our most popular customer questions and decide if the answers really match up with our advice.

Grow your audience for your next launch with Kheirstyn Ross of Launch and Scale. Learn more about the value of influencers, micro-marketing, audience engagement, and everything in between leading to product launch day. 

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.

It doesn't have to be expensiveYou can give away anything that you think your ideal audience will like, regardless of cost to you. Often times samples of your product, experiences, or just simply being the first to get something is enough to capture an audience. This also means themed simple items such as fireworks on the Fourth of July, or a limited edition of your own product to bring the audience back to you.Give a full gift or experienceIt is often best to offer a full experience for your grand prize as opposed to a discount or an item that requires add ons. For example, a boutique offering a gift card for the standard price of a full outfit or VIP tickets to a festival that includes any add on fees there may be.Create a BudgetStick to your budget. You can get creative with packages and prizes being items or services that don't cost you much as long as they are things your audience would be interested in. For example, if you want to stay low budget for your bakery's grand opening- offer a free cookie package for leads that are a fan of your product.Have a friend win tooEncouraging referrals can look like offering "if you win, they win also" items and experiences. This can be a couples Valentine's Day themed dinner package, or a day at the spa for the winner and their friend, or could even work for a service like lawn care- one wins a freshly mowed lawn- they both do.ExclusivityWhen it comes to a waitlist for a new product launch, exclusivity can even be a prize in itself. Offering the top of your list to be the first to receive your product or a limited edition item can be enough to drive a competitive crowd. You can also offer a one of a kind style of your product for your winner for the extra bragging rights.

Listen to hear how a creator engagement space, CLICK, used a milestone rewards waitlist campaign to grow their web3 audience before launching a new product. They used crypto as an enticing reward during the waitlist and only spent $300 on ad-spend so far while exploding on authentic social engagement. 

Launching a beta means getting your audience ready and excited for the release to be as successful as possible. Gambit Games chose to use a waitlist campaign to do just that. Learn why they chose KickoffLabs for this large-scale campaign and how Gambit games turned their waitlist into profit. 

Get your giveaway started by using our quick launch guide, checklist, and brand new template quiz! Listen in to learn more about different contest types and find resources to get your next giveaway ready in  just 10 minutes.

All Girl Shave Club grew their audience through a KickoffLabs contest with a Milestone Rewards Waitlist contest. Jessica gives advice on nurturing your audience and converting your email list goals into active subscribers in order to run your most successful prelaunch campaign. Listen to hear more about her success running a prelaunch waitlist!

Learn how NOBO uses creative advertising and a KickoffLabs giveaway to successfully market to a demographic surrounded by challenging advertising laws. Also, find out why clarity is key in your next sweepstakes. 

Listen in to find out how Derek, host of the well-known business marketing podcast Social Bamboo, has used KickoffLabs not only for his own business but to help others grow through running contests. Learn more about his tactics, marketing advice, and what has been helpful for his clients in past contests along with why he recommends KickoffLabs to his followers. 

Find out how Grizzly.fi keept their contest, actions, and communication simple which lead to results of amazing growth for their waitlist giveaway campaign. While they are still in the midst of their campaign, their lead generation is growing every day and is currently at 50,000+ new people with a 40% conversion rate. Listen to their advice on how to make it happen here.

Josh and Hannah discuss KickoffLab's recent contest results, goals, and advice for future giveaways. Get a full recap as well as screenshots, email copy, and our contest checklist from the full show notes here: https://kickofflabs.com/podcast/our-final-contest-results-and-advice

https://kickofflabs.com/podcast/learn-how-to-use-smart-marketing-and-client-relationships-to-create-your-best-contest-yet

For the quick guide and an example of how we applied it to our own contest check out the post here: https://kickofflabs.com/blog/4-day-simple-giveaway-checklist

For pics of the landing pages used, key takeaways and a fill transcript go to https://kickofflabs.com/podcast/how-dappery-used-testing-lookalike-audiences-and-a-waitlist-to-promote-nfts

See the full show notes and transcript here: https://kickofflabs.com/podcast/how-customer-feedback-can-get-the-leads-you-want

For images of the waitlist and ads used check out the full show notes here. https://kickofflabs.com/podcast/waitlist-and-idea-validation-with-a-sales-webinar-signup

For the full notes check out our post here: https://kickofflabs.com/podcast/how-waitlist-campaign-helped-swingly-toys-raise-17k-kickstarter

Click here to get the full transcript, images, and other resources from the campaign. Market ResearchThe Pronti.AI team spent countless hours interviewing hundreds of people and taking in all of the responses and reviews the app received.ExperimentThey experimented hundreds of times on social platforms leading to their TikTok platform going viral.Dig Deep + Understand MarketingUnderstand what works best for your brand and know the differences in what content to push for various platforms. Pronti.AI had amazing success on TikTok and pulled a lot of growth from the market they built there.Be AgileStart with what you have and continue to evolve with your consumer. Pronti.Ai put a lot of focus on continuous improvement within their app, which created a very communicative environment as the app developed.

You can watch the video for this episode on YouTube and get the images and full transcript on our episode page. Here are some key lessons from this episode... Listen to CustomersListen to what your customers are looking for. Note their comments and use that data to refine your product.Promote to Your AudienceMatt has an active YouTube following so when sharing about his campaign, he mentioned it in his YouTube content daily to get them engaged and sharing.Audience Growth is SciencePay attention to what works for yourself and others. Matt paid attention to top videos from other popular channels to find their formula. He posted his own videos and kept tweaking the thumbnails, SEO, captions, and video itself until it worked etc, and got more views. Great content is only great if it's viewed.Pay Attention to Your Highest ReferralsEven if they do not win the giveaway, notice the customer who had a high amount of successful referrals. Let them know you see them and that they are important to your brand!Make Your Giveaway UniqueHaugen Racing gave away a drift simulator. Matt credits a lot of success from the uniqueness of this opportunity. Listen to how he plans to level up when he reaches 200k followers.Make Winning AccessibleConsider making your contest actions weighted toward referrals. Matt chose to make this campaign referral forward as opposed to purchasing weighted, more followers had the opportunity to win. This caused more brand sharing across other followers' accounts and a more successful growth campaign.

Valentina Lin, from Woof 'N Meow joined me to share how they blew past their indigo launch, got almost 3k people into a private group about cat litter, and signed up over 10,000 people to their email list... before launch.

Get the full transcript, a summary of tips and tricks used, and the images from their landing pages on the episode page here:  Here's a short run down of things you'll learn. **Call 10-20 signups a day**Learn more about them and get them engaged. **Do reach out on Instagram/Facebook**Follow people who comment on competitors and suggest your product. **Advertise on Instagram**$10 a day bringing 200-300 signups a day. **Make referrals worth it**1 referral worth $30 credit. 2 gets early access to the card. 

Get the full transcript, screenshots, detailed copy, and more here: https://kickofflabs.com/podcast/how-swheat-collected-over-20k-leads-kickofflabs-prelaunch/

It wasn't just being in the right place at the right time. Conor brings out a ton of tactical advice for anyone looking to build an audience in this episode.

This is the story of NoorKids and Amin Aaser. If you've ever wondered what it takes to turn a passion project into a thriving business then it's a good one.

Kelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giveaway, and have now grown business over 460% since the start of the year.

Today I’m talking to Luke Rafla-Yuan from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars. In this episode you’ll learn how KickoffLabs helped them validate the business, how they ran a referral campaign by keeping the rewards simple, built a product they wanted to buy, what percentage of your ideal crowdfunding raise you should spend on marketing, and how you could use Facebook Messenger to answer questions from potential customers during your launch.

Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000 people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their campaign, you'll see why it was a success. You'll also learn why a new CS grad from Stanford made a hard right turn to go to law school instead of cashing straight in as an app developer after school.

Sharon shared specific tactics they've used to get there with KickoffLabs and without spending a dime of company money on advertising. You'll learn how they seeded their campaign in online discussions, targeting specific customers online, built a VIP Program, and motivated people to share their brand!

Zenus leveraged KickoffLabs, saved a ton of money, and has been able to focus on their core product instead of lead generation tools. With zero dollars spent on ads, the KickoffLabs campaign has collected over 25,000 email addresses at a 33% conversion rate, with a 60% viral boost... word of mouth leads generated via KickoffLabs referral codes!

This episode is all about your questions. Today we answer whether or not you should try to restrict access by location or lead qualifications and if it's a good idea to announce weekly winners for your contest. If you have a question you'd like us to answer on the podcast you can email josh@kickofflabs.com.

Go behind the scenes as we deliver on a customer request for integration with existing Shopify stores in a weeks time. Learn how we validated the work and how we’ll prove success going forward.

Lauralee and I tackle one of the most common questions we get from customers... “How can I improve my conversion rate and get more people sharing my campaign?” We'll walk you through how we evaluate campaigns and offer advice for how to improve yours.

Dana is the co-founder and creative director at Solo Eyewear. In anticipation of a Kickstarter campaign for their latest product SOLO Eyewear used KickoffLabs to power a referral rewards campaign which gathered more than 30,000 new email leads with a 98% viral boost!

This episode is all about your questions. Today we tackle combining user feedback and pre-launch campaigns and traffic generation outside of ads. If you have a question you'd like us to answer on the podcast you can email josh@kickofflabs.com.

David runs a successful digital marketing agency and was given the impossible task of raising $100,000 for a product that didn’t exist yet with a marketing budget of only $5,000. Learn how he did it here.

In this episode I walk my son through the same questions I would ask anyone who's setting up a landing page for a new product to help teach him about product marketing as part of his summer project.

Learn from the founder of Great Little Place how they used KickoffLabs to gain a viral boost and successfully launch a new product for an existing company.

Josh and Scott discus how KickoffLabs got started, why it's bootstrapped, how we prioritized our personal and business lives, and what keeps us motivated 8 years in.

I interviewed a founder who cut his teeth marketing for HelloFresh and recently completed a successful prelaunch on KickoffLabs gathering over 18,000 emails with a conversion rate over 50% and a viral boost of 65%. Learn how!

Timmy Oh wants to make the world a better place and believes they've built a product that can make gun ownership safer for families around the world. They've collected over 20,000 emails with KickoffLabs and we'll show you how!

Go behind the scenes at Kickofflabs as we walk through our design process for some of the recent feature releases.

Today we’re going to walk through the process of validating your startup on $20 a day, how to do influencer marketing without a budget, and why it's important to keep your list engaged with email marketing.

Stephanie Chan works for Metal Pay. They had an iOS version of their payments app and needed to build buzz for the launch of their Android version. Learn how they did this with KickoffLabs and collected over 60,000 email addresses!

Josh and Scott discus 8 ways we doubled the performance of the KickoffLabs marketing site, application, and landing pages.

It’s not an exaggeration. Glowforge raised $27.9 million dollars during their 30-day crowdfunding campaign. By any measure, it’s a phenomenal success. Learn how they started with a successful KickoffLabs referral campaign to collect over 10,000 emails.

In this episode you'll learn the secrets to running successful crowdfunding campaigns. We'll walk through a complete system that runs from validation to audience building and the ultimate pre-sale launch on Kickstarter.