Life By Design | The Podcast For Chiropractors

Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic!  Need help growing a Retention Based Practice™? >> Schedule a Practice Discovery Call with Jamie  Join our "Freemium" Facebook Group The Retention Based Practice™ 

Thank you for listening to Life By Design For Chiropractors | The Voice of Reason in Chiropractic!  Need help growing a Retention Based Practice™? >> Schedule a Practice Discovery Call with Jamie  >> Join our "Freemium" Facebook Group The Retention Based Practice™  Episode 148: Every week more and more Chiropractors are asking me how to create freedom from "needing" to expand their practices?  While going online isn't for everyone, there are aspects about an online business that can serve you in your brick and mortar and ... For some, it's exactly the leap you need to take!  On today's episode of Life By Design For Chiropractors, I'm joined by my colleague Dr. Robert Delgado. Robert has created his own successful online business and coached others to do the same.  What We Covered:  The elephant in the room! How is it possible to build a 6-figure business in just 90 days?  What's your passion? How can you mold your excitement into an online business that's profitable? Robert's woo-woo story that's so crazy, it can't not be true. You really need to hear it to believe it.  The 3-step blueprint that must be in place before significant success can follow.   Looking for more information from our guest?   >> Click Here

Many years back, I'd thought about writing a book. I had plenty of ideas, what I considered enough motivation and the desire to get 'er done. That was until I found out the "actual" time and energy it was going to take. Years later, I consulted with a firm who it appeared would be my saving grace and the book would finally become a reality... Until I saw the 30-50K price tag. Yikes. Although I could see possible value on a global scale, the benefit to a local practicing Doc just didn't measure up. Recently, I was sent a book to review by an old classmate from CMCC, Dr. Scott Vatcher. Scott's book had made as a Best Seller in 7 Amazon categories! My interest was piqued again. How did he do it? Could he help me? It only made sense to bring him on to the podcast and find out for myself and our listeners. What we covered: Why would a Chiropractor write a book? How much time and energy will it take from start to finish? Once the book is complete, then what? How can we leverage it for our advantage? What is Authority Marketing and how does is benefit a local, small business owner, like a Chiropractor?

Life By Design For Chiropractors is back! It'll be worth the wait. On today's episode we relaunch with a new segment called "Convos with Chiros". I sit down, virtually, with Laurence Tham from Drive Your Practice. Laurence and I were each others first... First Chiropractic adjustment that is. And we've had a friendship ever since that time. Both Laurence and I have made plenty of "leaps" in our lifetime and we discuss the mechanics, the nuances and upsides of taking chances in practice and life. What we covered: How the power of experience translates into copywriting and audience building. When failure is fantastic and how to do well! Most people only see the leap and miss the steps leading up to the big jump. What goes on behind the scenes, what considerations go into tough choices and where can you get started if it's all new to you.

Candy, vitamin or painkiller? Which one of these best describes your practice? In my experience most Chiropractors are positioning themselves as a "vitamin"... Good for you, but nothing urgent or overly important. You can live with it, you can live without it, but you probably won't remember much about the experience either way. I'm not suggesting that's conscious or even what you think about your service. But it is what your market and some of your patients think. In order to become the go to resource for spinal, neurological or functional health in your community, your potential prospects must believe that you have the "painkiller". And I don't mean that literally. I mean you must become the solution to a pressing, urgent problem they desperately want to solve. How do you accomplish that in a 3rd Paradigm Chiropractic model? That's the topic for today's episode of Life By Design For Chiropractors. What I Covered What does it mean to be "candy"? Why most docs are comfortable positioning themselves as a "vitamin" and how it's massively hurting your practice. What it means to become a "painkiller" and how to start the process without compromising your practice values. The exact language we use in our most successful marketing funnel to position our service as important and urgent.

How would you like to send a simple email, less than 15 words, to your list of subscribers, and have 7 replies back for new patient appointments? No spinal screenings. No arm twisting. Just replies like these: "Yes please" "My number is 519-X51-XX12" "It's for my son, he's 12 years old" Was this a one trick pony? Nope. Every month this email yields 2-9 new patient requests. I'll even give you the basics of the email I sent! It's been 6 weeks since we've had space. Four openings have been made available for a Case Review with one of our Corrective Chiropractors + possible Bio-Structural Assessment. Would you like one? On today's episode of Life By Design For Chiropractors I explain why nurturing your leads is a simple, yet boring and lengthy process, that's 100% worth the effort... And then some! What I Covered The easy way to nurture your leads and make big gains years later. How you need to think about your leads today in order to prepare them for action when they are ready.  Be sure your content, even your ads, follows this very simple rule and it will serve you well for the future.

When I started my practice, I was 1000% convinced I would never lose a patient. Call me naive, many have before... I assumed if I simply taught them "what I knew, they would do what I do." Every other Chiropractor had it wrong. I had it right. Until it happened to me. Which, by the way, took approximately 5 days into my practice life. On today's episode of Life By Design For Chiropractors, Kreso and I take another break from Training Camp to discuss our once utopian views of practice and how we now handle the reality without letting it minimize our impact or happiness. What we covered Ready for a reality check? Take a look at all of your inactive files? What the heck happened to those people? The mantra I repeat to help me let go of the need to control what people choose and to make it about me. What systems should you have in place to help manage the experience of patients discontinuing? Yes, don't just leave it to chance! How prequalification not only protects you, but also protects the patient. A general communication framework that you can use in practice when someone requests to discontinue their care.  

Struggling with your marketing? Crickets when you post a video to social? No one is visiting your website? You've created the world's greatest lead magnet... And not a single person has opted in? It must be your market. Really, it's the only logical solution. Similar to your patient who has "tried" everything and even followed your advice to a T. Yes, sure they did :) When you have a marketing problem, the single most productive approach is to assume YOU, not your market, is the problem. Even if you aren't the only issue, it's still the fastest, most controllable way to right the ship and get headed in the direction you'd like. On today's episode of Life By Design For Chiropractors, Kreso and I get back together for a live discussion about markets. What we covered What is a "market"? Could your market be a part of the problem? What's the best market for Chiropractors? The difference between a demographic and a psycho-graphic. Real world examples of what's working in my practice, why it's been so incredible and how you can start doing it too. Pitfalls from years of mistakes and a simple, yet significant, change in thinking that turned everything around.

When a patient says no to our recommendations, we assume it's always something we said or didn't say, something we did or didn't do. That is the case sometimes, but far too often much of the information we could add to aid the decision making process gets overlooked. There's an entire hierarchy of needs at work inside the patient's mind and most often completely unknown to the patient themselves. If we know and understand what the patient needs, we can tailor our information, environment and efforts to ensure these "beliefs" are covered during our interactions. The end result... More yeses. Happier patients. Better outcomes. On today's episode of Life By Design For Chiropractors I share "The 5 Things Patients Must Believe Before Saying Yes." What I Covered Why these beliefs are so important to setting the stage for a yes. Belief One - Do they know they have a problem. Belief Two - Are they seeking a solution. Belief Three - Is help possible? Belief Four - Can we help? Belief Five - Can they do it? Bonus: The one situation where all 5 beliefs are addressed and the answer is still no.

Hard bone on a soft nerve? Foot on the water hose? How do you communicate chiropractic in the 21st century? There have been, and still are, some incredible minds in Chiropractic. Kent, Gentempo, Chestnut, Minardi, Murphy, Haavik and many more I'm certainly missing. These pioneers have moved us away from the bone on nerve model to a new contemporary view of the spine, the nervous system and subluxation. As powerful as science is, understanding the science and making it consumable for your market and your patients is a totally different story. On today's episode of Life By Design For Chiropractors I share a concept I've been developing in my own practice that I believe will be of tremendous value to those Chiropractors listening in. What I Covered Different "levels" of knowledge should be applied at different points in the onboarding process. What are the unique points and what quality of content should be delivered at each? The computer analogy is not new but as it has been typically communicated, it positions your objective incorrectly.  A new way to adapt the computer analogy of the nervous system and how a Chiropractor plays a central role in improving the operation. How to use and explain the analytics you gather from your objective testing.    

Who wouldn't love a steady stream of new patients coming directly from your existing wonderful and engaged practice members? While new patients are the lifeblood of your practice, referred new patients are the cream of the crop. How are you generating more referrals? Experience. Results. Professionalism. Kindness. These are all top level attributes that need to be in place and cultivated. But how easy are you making the referral process? For both the patient and for their referral? On today's episode of Life By Design For Chiropractors I review a new, successful, referral process we've launched in our gym and practice. What I Covered How practices typically manage referrals and why it's antiquated in most cases. A process I stumbled into and now, with proper development, is gaining glowing reviews (and referrals) from our patient base. Action steps you can take immediately to set up your own in house referral system.

It was the best of times. It was the worst of times. It was the age of wisdom. It was the... You probably get the idea. In "Chiro" world, the preached purpose is to see as many people as possible and create a subluxation free world. That means doing whatever it takes to see more people and "serve" more people. It's a statement that's been screamed from the stage and now social media, since the dawn of Chiropractic times. But... Is an ever growing practice really the only practice worth its salt? Could it even be in opposition to a fantastic life for the Chiropractor themselves? Over the past few years a pattern has emerged among clients, docs we've consulted with and I've even experienced in my own practice. There are two practices a subluxation centred doc should consider. On today's episode of Life By Design For Chiropractors, I discuss them both. What I Covered What are the two types? What are the pros and cons of each? The "limbo" most docs are in and why it's the worst place to be. How to start making a decision and what to expect with each direction.  

I love Reggie Gold. If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible. The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model. It's a bust and honestly, terrible. That said, Reggie was a fantastic communicator. His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none. One of the recordings that stuck with me and continues to influence our Day One - Two process are his "3 Questions". The "3 Questions" seem simple, but when you deconstruct them, they're actually quite genius. On today's episode of Life By Design For Chiropractors, I break down Reggie's "3 Questions". What I Covered: What is Third Paradigm Chiropractic? What's the context of the "3 Questions?" How the "obvious" answer to question one sets the stage and why it's important. The look you'll get after question two and what the answer will tell you about the patient's current understanding. Question Three is almost too bold to ask but it's valuable to understand the sentiment.  

Have you ever caught yourself making this statement? "It's always something!" Typically it comes at a time of stress or overwhelm, a time when you're ready to throw your hands up in the air and give in. The sentiment is, of course, a negative one. An endless loop of challenges, uncertainty and the lack of confidence you can overcome them. "It's always something!" You're right, it is always something. Once you accept that as truth, everything else that follows will change. On today's episode of Life By Design For Chiropractors I share a new perspective and subsequent action plan. What I Covered Where to begin if you find this statement to be a recurring one. What type of problems are worth your time, effort and energy? The direct benefit of ever expanding problems. How to modify your daily narrative and turn it into a strength instead of a distracting weakness.  

I don't know many people who enjoy being rejected. Me included! In my experience, that fear of rejection is even more pronounced in Chiropractors. Unfortunately, that was likely a bad career choice for many as Chiropractic is rejected on the regular. What if there was a way to not only minimize the fear and feelings associated with rejection and completely turn the tables but in most cases, make it non existent all together. On today's episode of Life By Design For Chiropractors, I share one of my favourite headspace hacks. Enjoy! What I Covered Why you feel rejected in the first place. The long term impact of rejection, not just on your practice, but on your life. How to start turning the tables and set a barrier YOU control, not the patient. The future of your practice when built on this one headspace hack.  

One way to stack the deck in favour of the highest quality sleep experience is to craft the perfect restoration routine. A routine is a series of actions done repeatedly. Not all routines are helpful, or move you towards a predetermined goal, they’re simply routines due to repetition. You’ll see routines, even rituals, a more intentional form of routine, among many high achievers across a variety of professions. What makes routines so impactful is the ability to automate them and require little to no willpower. This makes consistency easier and as such, the opportunity for a maximum return even more likely. On today's episode of Life By Design For Chiropractors I shared my Perfect Restoration Routine in hope it would spark you to do the same! What I Covered: A 4 step process to creating a routine. This can be applied to anything, not just sleep! How to best prepare your body to maximize sleep quality and set the stage for productivity. What are the nutrient needs involved to enhance restorative sleep? The two additions I made to my sleep hygiene in the past 6 months that have been making a surprising and positive impact.  

Does everything matter? As far as my practice goes, I once believed that it did. That was until Mike stepped in to save me from myself once again. That belief was causing burnout, stress and frustration. It was an impossible standard to achieve and keep up. But... I knew something about the concept was true. Turns out it was a simple but profound fix. It was the addition of one single word. Everything that matters, matters. On today's episode of Life By Design For Chiropractors we unpackage this can of worms. What I Covered: What exactly happened when everything across my entire life "mattered?" What changed with the addition of one word?  Examples of things that could matter to your practice and if they do, what to do about them. Why this mantra should light a fire you!

Standard fare among Chiropractic Coaches is the spousal invite. Do you invite the spouse? Do you make it mandatory? What if they decline? What if they agree, but show up alone? In my world four ears are much better than two and having a spouse or someone involved in the prospective patient's health care decision making at the consultation and the review of results is always better than not having them. BUT... Where do I draw the line? On today's episode of Life By Design For Chiropractors I clipped out a portion of a solid training... 10 Day One - Two Conversion Secrets That Generated Over 20 Million. Specifically, the portion covering the spousal invite. Here's What I Covered: Do we make the spousal invite mandatory. Why or why not? The actual, authentic purpose of a spousal invite... HINT: The #1 reason is not to create more new patients. I share my exact script my team uses while scheduling every new patient in our practice. Day one or two spousal attendance. Which is more important and why? Script #2. How to invite the spouse after the examination.  

It's not just your practice. It's everything! If you take stock from every time... You've failed. You feel scared. You think it's "too hard". You assume your market is so different, unique and abnormal "it" just won't work. What is at least ONE commonality among those situations? You've reached a wall. You've hit your capacity. Your capabilities are tapped. Without the ability or the work ethic to push through, you never bridge the gap. You're stuck and you stay stuck. On today's episode of Life By Design For Chiropractors I discuss the nature of growth and what it takes to make a transition from one stage to another. What I Covered: A better appreciation for why you're falling short and why you shouldn't worry... just do this instead.  As per normal, a new perspective can trigger new actions and new growth. Try this one on. Where to begin and how to take this principle outside your practice for unexpected benefits.

It's been a wild year! I have a simple question... Did you learn anything? Anything that can be used to grow, to develop yourself or your business into a better version of what it was when the world took a tumble? I did. Today's episode of Life By Design For Chiropractors is about the 11 things I learned during a global pandemic. What I Covered This too shall pass.  Get busy living or getting busy dying.  Family is meant to be together. The best time to plant a tree was 25 years ago, the next best time is today. Don't sweat the small stuff. Pursuing what you love is a worthy pursuit. Time is, by far, the greatest resource. Eating, sleeping and exercising make me happy. Life is what you make of it. You're worth it :) Marketing is the lifeblood of your business    

It's a common trend among health care providers to allow December to become the weakest month of the year. Less profitable and more stressful...essentially mailing it in and already looking ahead to "better days" come January. It doesn't have to be that way. Not only does December not have to become your weakest month, there's a chance you could turn it into your best month of the entire year! At The Life By Design Centre, HQ for Life By Design Inc., that's exactly what we've done in the past and expect to do again this year.... ...even during tough times...like a global pandemic! On today's episode of Life By Design For Chiropractors, I take you on a walk through The Life By Design Centre and explain how we're making December our best month. What I Covered Getting your head on straight is always step one, it's no different in this case. Are you giving up already or committed to making December great? The buyer's psychology is ripe for sales in December. Your patients are going to buy from someone, why shouldn't it be you? How do you balance leveraging the desire to buy in December while still taking time for a break? It is the giving season! Capitalize on the power of reciprocity to make your offers more enticing to your best customers.  What can you do to enhance the buying environment in your practice? A full walk through of The Life By Design Centre to see exactly how we've done it repeatedly with success.

When you understand the nature and intent of this question, you're faced quickly with a reality you're excited about or one that twists a knife deep in your belly. Ultimately, it will also depend on the goals and purpose of your practice but in most cases, when having a job vs. a business...one is usually far better than the other. On today's episode of Life By Design For Chiropractors we ask the question...find out where the answers lead us! What We Covered What are the primary differences between a job and a business? Clients always assume my life is perfect! Which do I have... a job or a business? The two "MUST HAVE" skills to grow an ultra successful business (that chiropractors also happen to be resistant to). Why under-spending on your digital ads strategy is a HUGE mistake and could be holding back a tidal wave of growth. Do you know your numbers? How much is the true cost of acquiring a client and what would you spend to find them? How to "force" yourself into driving your marketing message to more people in your community.

Every chiropractor wishes for a constant stream of new people knocking at their door. I'd even say the entire practice psyche revolves around seeking out the next new patient in the vast majority of clinics we consult with. No doubt, new patients are the lifeblood of your practice but they don't just "show up".  That's the problem! Docs want something magical to happen and then get frustrated and disillusioned when it doesn't. As in all businesses there is a buyer's journey. A path, a series of steps potential buyers follow before they end of even considering consulting with you.  That's why LEAD GENERATION is one of the biggest missing links in the chiropractic profession. On today's episode of Life By Design For Chiropractors we talk about "The Lead Magnet." What We Covered What is a lead magnet? Why should you consider using a lead magnet? How to start figuring out what your market would find interesting, useful and actually exchange their information to acquire. The big mistake NOT to make when building your lead magnet. What to do with your lead magnet once it's created.

One of the biggest fears business owners, entrepreneurs and chiropractors alike have about email marketing is how often to "hit send." It's common to be worried about spamming your people, your leads and your community... it's because you care, right? Or, maybe it's because you're scared of looking bad, annoying a potential prospect or having someone opt out of your list never to be heard of again. On today's episode of Life By Design For Chiropractors we're sharing our experiences with email marketing, both good and bad.  The goal is to help you learn some from our mistakes and victories in order to make yourself a better marketer and help more people! What We Cover The stories about when we were YELLED at via email, what it means and what we did about it. How often we email our lists and why. The lessons we've learned from sending thousands of emails over the past 2 years and what we would do differently if we were just starting. Why email marketing will continue to outperform all other types of marketing (aside from face to face) in regards to direct sales. If you're not emailing your list or don't even have a list, what should you do?

We've been staunch proponents of building and cultivating a lexicon for years. All great brands have their own language... The tall, grande and venti from Starbucks being an obvious example. There are times in the development of your lexicon that certain words become prominent in pop culture and within the media, we'd be remiss not to use them to our advantage. Extraordinary communication is helping people to understand and consume what we're teaching and have it result in the actions we'd love for them to take. Actions in our case, that will without question, lead to a happier and healthier life. Over the past 4 months in practice I've noticed an increasingly obvious awareness and response to a certain word I've used for years.  Only now, with it's emergence in the cultural lexicon, patients are taking it to mean something even more important than ever before. On today's episode of Life By Design For Chiropractors, I explain how this came to be and how to use the principle to for building a powerful lexicon of your own. What I Covered The one word I had been using for years that just took a massive leap in meaning and value to my patients. How being aware of pop culture and the media, without falling prey to its vices, can help you shape your brand in order to reach more of your market. Why building your own lexicon is important as a difference maker in your practice.

Will you survive or thrive in a crisis? This is an important question for any person, let alone a business person to ask themselves. A Recession A Health Crisis Staff Leaving Personal Crisis A Pandemic! Insert crisis "here". Regardless of the situation, certain principles are at play and will help to dictate your success. Knowing these principles and developing their application in advance will place you in a far better position when the s*^t hits the fan. With the current crisis, we spent time discussing how to best prepare, survive and even thrive during difficult times. What We Covered Are you in or are you out? Straddling the fence will be among the worst things you could be doing. What are the opportunities you can take advantage of during a crisis? What level of concern would be helpful vs. how much will be paralyzing? In times of trouble, what is the decision making process that leads to a successful outcome? The game plan for another "shutdown" and how we will leverage the opportunity.  

There's three categories of people and you can be grouped by "what people WOULD say about you if asked". That's not to suggest we care completely about what others say about us, but for the sake of this example, it's worth exploring. Story One "Bill, he's OK. He's late a lot and leaves early. He misses deadlines and really doesn't seem to care, in fact, he thinks he's the best at everything and he doesn't need to do the work." Story Two "Bill, I like him. Good guy. Works hard. Does his job." Story Three "Bill? Geez, the guy's a machine. It's actually unbelievable what he gets done... I'm not even sure he's human. He's the first one here, the last to leave, never complains and his results are off the chart. That's my goal... to be like Bill. If I was, I know I'd be successful!" Which story would you like told about you? On today's episode I talk further about what it takes to be great! What I Cover Reality exists, so make that your starting point. What markers should you be looking into as metrics for success? What you love should be the basis for your goals, dreams and vision. By choosing values that are not your own, you risk total failure and unhappiness. Planting your flag in the ground and staking claim to the life you so badly want, is the secret sauce to overcoming fatigue and anxiety. Building a detailed blueprint keeps you from getting too far off the path and distracted by the next shiny penny. This trait is a trademark for nearly all successful people. Find it in yourself and you'll find success in your future.  

"I've been doing everything possible with social media marketing for years and it's not working for me." "It's different in my market than it is yours." "Not a single new person has come from my social media marketing!" Are these statements you find yourself repeating? If so, you're not alone. Good marketing is similar to the advice you should be giving your patients... Success = (Consistent Action + Time) to the power of Correct Principles. This Life By Design Success Formula can be said another way; do the right stuff for a consistent and extended period of time. I find it interesting that we expect our patients to "get it" and fully understand what's required to attain a result but when it comes to applying those same concepts to our businesses, it's a total blank out. On today's episode of Life By Design For Chiropractors we tell you what to look for in your own social media marketing metrics and exactly how to start turning them around. What We Cover How do you know when your social media marketing isn't working? What are the Key Performance Indicators (KPI's) you need to be keeping a close eye on? How many times does someone need to see your brand for your marketing to be effective? How to turn your paid advertising campaigns into freebies over and over again.  

What happens when a "troll" leaves negative remarks about your business or practice online? You celebrate. WTH? The fact that someone cares enough about what you said or did to leave a negative comment is a tremendously positive sign for your brand. All great brands have haters...people who are so opposed to what you're standing for, they just can't resist making their voice heard. Assuming you're not saying anything hateful or ridiculous, having a portion of the marketplace against you, gives those who stand with you something to put their passions behind. Don't confuse everyone loving your brand for not knowing or even caring about you.  On today's episode of Life By Design For Chiropractors, we tackle trolls and how you can actually use their comments to help grow your practice. What we covered What exactly is a troll? Why are trolls a good thing? How being a vanilla brand is killing you in the marketplace. 3 ways to use comments from your trolls in your marketing.  Why you need to reply to comments and negative reviews.  

We fielded a question this past week inside our Life By Design For Chiropractors ELITE Doctors group and it prompted a deeper conversation on today's episode. How do you handle an unhappy client? The answer is..."It depends!" As per the usual response, it depends on the context. How we would handle a customer service issue with a long time patient who has shown their loyalty to our business, invested thousands of dollars and referred many thousands more, is going to be very different than how we address a prospect calling in and not happy with a policy of ours. What We Cover Do you have a customer service culture? Is it conscious and planned? Do you have customer service rules & guidelines? Kreso's story of a prospect that messaged 5 minutes after leaving Day One. He was unhappy, unsatisfied and wanted a refund.  Find out how Kreso handled this case and why it ended in a positive way (which was NOT starting care). Is there an acceptable refund limit? When would we give it all back? When do we draw a line in the sand and say "no way!"?  

Could you imagine making chiropractic mandatory!?!? Like car insurance, every single person with a spine would be mandated to receive chiropractic care. It's a chiropractor's dream...or is it? What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly? On today's episode of Life By Design For Chiropractors we run this thought experiment and find out how this "utopia" might play out. What We Covered Why you can't have your cake and eat it too. Being pro-freedom with your health choices must translate into the same position in all other areas.  If not, you'll be left with a contradiction that could destroy or at least damage your life. We resurrect an old Saturday Night Live skit that looks to become a regular on the Life By Design For Chiropractors podcast. Why it's a really good thing that Jeff Bezos made 13 Billion in 24 hours and why you should care. Why making chiropractic mandatory wouldn't bring you riches and happiness, instead it would devastate your self-esteem and turn you into a sad shell of yourself.

RIP Subluxation Based Chiropractic. Your time has come. No longer will the market accept objectively based assessments, logical care plans based on science and clinical experience, and an ongoing relationship with a health care provider who can deliver extraordinary outcomes.  Subluxation Based Chiropractor, you're doomed! Could this be true? Is it time? Contrary to the belief of some, I believe the market is ripe for leadership and results...that makes a rational approach to Subluxation Based Care properly positioned for the success of the patient and chiropractor alike. On today's episode of Life By Design For Chiropractors we discuss a comment left on one of our Facebook posts. What We Covered Why the market is ready for your care, IF you position it effectively. The fallacy that exists with many chiropractors and how it crushes their success. How to start staking claim to the real estate in your prospects mind and make it your own. Why Subluxation Focused Care is a sound, logical and rational way to practice chiropractic.  

You're just about to walk into the room to review results with a new patient and there it is... that pit in your stomach. Does this ever happen to you? Do you feel ill after giving your recommendations? Do you almost wish that new person would cancel just so you don't need to have that scripted conversation? There's a reason you feel like s#!t... actually, there's at least 3 really good reasons you feel this way and that's exactly what we cover on today's episode of Life By Design For Chiropractors. What we cover How not knowing, what you don't know can be a major trap. Even though the words coming out of your mouth might sound good, there's something deeper making your feel terrible. The single biggest factor in practice success. We bring it up over and over in different contexts... here it is again and what to do about it. Every gurus preaches this from the stage (and avoid doing it in their own practices) and we start feeling terrible when we don't see it happening in ours.

One of my favourite projects in the Life By Design Training Systems is The Dream Life Project™. While it's much too robust for a podcast, we can get you started down the path to correct thinking and feeling inspired or terrified about where you could be headed.  On today's episode of Life By Design For Chiropractors, we share a simple exercise, called the 100 Point Compass to spark the early stages of your project. What We Cover Why do we have a practice in the first place? How many hours do you have available every week and what's the best way to allocate them? Your "instinctual" response might tell you more than you already know about your "dream life".  What are your primary values? How do you apply them to practice and your life? How do you eventually live like no one else? You start today by living like no one else.  I'll explain.

After nearly 20 years in practice, it's much easier to look back and see all those moments you wish you could change... But what is that ONE thing you wish you could have told yourself then and it would have been carried out consistently only to yield incredible cumulative effects?  Would it be.... Work harder? Find a mentor? Start as an associate? Learn to sell? Study marketing? On today's episode of Life By Design For Chiropractors we ask ourselves that exact question and unwrap our answers. What we covered: What was Kreso's answer? How is it still affecting him today (good and bad)? The tale of two roads... what could have happened if we'd only told ourselves earlier? My answer might surprise you! Just about every significant improvement in practice and life came about when I actually did this. How, no matter what stage of practice you are in, you can heed this advice and apply it to your situation for immediate success.  

It's a recurring theme at Life By Design For Chiropractors... "If I can find you $2 for every $1 invested, you should be searching for more dollars." Marketing principles are tried and true.  They may evolve or find new applications but they rarely change. What does change is the medium.  Whether it's Instagram, Facebook, Direct Mail, Public Speaking, Spinal Screenings or whatever is next... Having a marketing strategy is your winning ticket. On today's episode, we go live on a Consulting Call with Dr. Trent Hippard, one of our ELITE Docs, to help map out a marketing funnel that is currently thriving inside our own offices. What We Cover An audit of Trent's current marketing system in order to find the gaps that need to be immediately filled. Important metrics you'll need to know for objectively controlling your ad expenditures. How to create a consultation ad that converts without giving away the farm (or even a chicken). Email marketing basics. What to say, how often and the call to action for each segment of your list. Exactly what Trent needs to do next. How to synthesize an excess of information into a single actionable step (which Trent actually completed the next day!). 

"Start comparing yourself to others" Just wait... did I mean STOP comparing yourself to others? Nope. Start. Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health. Your entire world is based on discerning one thing from another.  Comparing a chair against a table is in part how you understand the difference between the two. One piece of building a great brand is becoming an objective observer.  Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand. On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate). What We Cover What you can learn from Donald Trump. Love him or hate him... doesn't matter.  In fact, that's the point. How to become an objective observer who can judge and compare with the correct context in order to benefit. Why it's normal for the human mind to compare and how restricting judgement can seriously impair you. Click HERE To learn more about the Life By Design Training Camp.  

Do you find yourself frustrated that your practice members and even the local community, aren't acting as if you would act? "Why are they doing XYZ instead of ABC?" Even before the current crisis, were you saying "Why don't they get it?" You see, we want people to do what we would do by telling them what to do. That simply doesn't work on any kind of scale. You may find a handful of patients that don't like to think for themselves and they'll be motivated by your authority... that is until another authority takes your place and knocks the lowly chiropractor from the pedestal. If you want people to act the same or even in similar ways as you,  (and you do, otherwise why get involved in the first place), you must teach them to think. The starting point is you and your viewpoint on life. Once you've clarified that, you can more easily teach it to others in ways that'll be consumable and actionable. On today's episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors...we address why chiropractic is NOT a philosophy. What We Covered What is a philosophy and why doesn't chiropractic fit the definition? The extreme question that makes its shortcoming as a philosophy obvious. Where chiropractic fits in the application of philosophy and why it matters so much. How to define who chiropractic is for in your practice. Marketing your practice successfully starts with clarifying your position and removing contradictions. Click HERE to learn more about Life By Design For Chiropractors LITE.

If you were guaranteed $2 for every $1 you spent, wouldn't you be looking for more cash to invest? Every doc wishes a promise of return on their marketing investment but their hesitation from the lack of guarantee is massively restricting their growth. When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one's skills, knowledge and experience. Once you understand this reality, it's much easier work within the rules and yield results. On today's episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling online. What We Covered What return would I want on a $1 investment to make it a success? The mindset reboot needed to become a pro at generated traffic online. The real value in client acquisition. Understanding the numbers of the long game in order to dial in your front end investment. The truth... most docs are missing the growth mindset for uber success.  How to start creating yours. Click HERE to learn more about Life By Design For Chiropractors LITE.

The solution to feeling anxious and scared is clarity. During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it. The Practice Survival Checklist was built by asking the question... "What are the primary requirements necessary to slow the bleeding, stabilize and confidently move forward in our business?" We came up with 6 boxes that need to be ticked if you want to start feeling better and I dare say it, good, about the current status of your practice. What We Covered The OS that needs immediate installation before any other step can be taken with confidence. Why you should be analyzing your vault in order to put your mind at peace and avoid being sent down a spiral into a dark pit. Having an actionable blueprint in place will be an amplifier when the time is right. Starting this too late will cost you dearly. The asset that needs to be cultivated until it's time to explode.  Without it you risk the opposite! What to do about marketing? An overview of the 2X Marketing Game Plan. Weeks from now you could be celebrating or you just be might kicking yourself. This will be the difference maker. Click HERE to download your copy of the Practice Survival Checklist. Click HERE to learn more about Life By Design LITE.

Communication is ALWAYS one of the requirements for success in practice, business and life. During a crisis, what you say, how you say it and who you say it to becomes of the utmost importance. You'll find three very unique groups that you'll need to be speaking to with unique narratives for each. On today's episode of Life By Design For Chiropractors we cover how to communicate during a crisis. What we covered The two fundamental starting points for every conversation during a crisis, but also when times are more chill. How to communicate to staff. What do they need to hear? How should it be said? How to bring them into the decision making process and allow them to regain a sense of control.  The narrative for your existing patients. What to say in order to make them feel safe, position your care properly and avoid the one question you dread hearing from them! What should you be saying to your leads and prospects? What should you not be saying? Click HERE for full show notes. Click HERE for more information about Life By Design LITE.

These are crazy times.  No matter how to slice it, the current landscape for chiropractic and essentially every other business on the planet looks grim. We're weeks into closures, quarantines, social distancing and the economy is in a downward spiral. The worst part, not only is it bad, but we don't have any real idea as to when it's going to get any better. Job losses, businesses closing their doors for good and major financial doom... how in the world can we stay "growth minded" during this turmoil? That's exactly what we explore on today's episode of Life By Design For Chiropractors. What We Covered These are unprecedented times for most of us and especially for chiropractors. What are the first steps to stabilizing yourself and you business? What financial actions can be taken to protect your family and give you a sense of peace in order to forge ahead. Perspective. Use this mathematical formula to access the power of perspective. No one was wishing for something like this to happen but when you understand your "number" you may find out you would have taken this break if it were offered under different circumstances. The exact action steps you can pull the trigger on to start feeling safe and move yourself into a growth mindset. Click HERE for full show notes. Click HERE for more information about Life By Design LITE.  

We were all ready and fired up to start our foray into email marketing... When to send emails, how often, how to create the content, follow up emails, funnels and much more...then we realized, we might be skipping an important step. What is a list and why do you need one? As it turns out we were putting the cart before the horse and taking a step back led to a fantastic podcast episode! Enjoy this episode of Life By Design For Chiropractors. What We Covered The importance of having a list and why great brands put time and attention on building one. Are your Facebook, Instagram and YouTube subscribers considered a list? The number one platform and source you need to build your list on. What is a CRM and which one do we recommend? The list of thousands you might already have right under your nose. Mine this database first before jumping onto social and testing your hand at lead generation. To learn more about ConvertKit click HERE. 

What do you say at Day 2? What do you say at future reports? What do you say at the table? Let's start by saying, what I say isn't necessarily what you should be saying. Personally, I made the mistake of copying what Reggie or other great communicators would say to their patients and it took me years to realize it wasn't just what I was saying but WHO I was that was saying it. That's not to suggest having a well designed, strategic approach to your communication isn't helpful... it is...when it's authentically coming from you. With that context, here it is. Exactly what you're often asking for...what to say. This is a very small slice of what happens at The Life By Design TRAINING Camp.  Take note, I said TRAINING, as that's what makes this event unique. If you listen closely and more than once, and I suggest you do, you'll find important nuances that accumulate together to create an experience culminating in a strong win-win agreement. What I Covered How to create an environment that encourages clear, distraction free communication. Why the 2nd report is likely making or breaking your practice growth. Learn an authentic communication strategy that almost feels like it should be illegal to use. Click below to learn more about Life By Design Training Camp: https://www.lifebydesignforchiropractors.com/tc

Do you have trouble sleeping at night because of what you wished you had said to a patient or prospect? Maybe your insomnia is a product of the queasiness you feel from what you actually said but wished you hadn't! We've all heard about the advice some consultants have given to determine your day one & two success based on whether the person sitting in front of you was left in tears or not. On the flip side, some leaders propose chiropractic should be a decision based only on it's life enhancing benefits and positive outcomes.  What's right? What works? What will allow you to find that deep sleep and, at the same time, your patients to get what they need from you. What I Covered What is a realistic level of concern you should, as a doctor, communicate to a patient or prospect? What are the lasting effects of manipulating a response such as crying or extreme upset? It goes far beyond the impact to your patient, it leaves an imprint on your brand that can be difficult to cleanse. Authentic Concern.  What is it? How can you start to develop your own guideline for communicating it to a patient? Who does poor or a lack of communication hurt the most... the patient or you?  

Could you afford your chiropractic care? That's a question I was once asked by a speaker from the stage and unfortunately the answer was "no". I say unfortunately, not because I couldn't afford my chiropractic care if I were the prospect, but because the thought that I couldn't afford it prompted me to start worrying that... 1. Others couldn't afford chiropractic care either and worse... 2. It was my responsibility to make sure that they could. Like most responsibilities in my life, I took this one seriously and if you've listened to this podcast the rest was history.  Years of good intentioned but very bad business decisions led to low revenues, non existent profits and more stress than I ever could have imagined I'd be able to handle. Fast forward a decade (almost two) and exposure to the right people with correct thinking... life and practice are much better. The goal of today's podcast is to help you avoid the massive pitfall that destroyed my practice before it ever started and kept me fighting for my practice life for years. What I Covered How "the question" and my vision for a dream practice come together to create a horrifying experience. The exact (and embarrassing) family plans I once lived by and why they were so destructive. The emotions I projected onto my patients... if you feel the same, it's time to take a deep look at your practice and make a change before it's too late. How it all changed. What was the turning point? How to correctly value and price your care to maximize impact, enhance the experience for your members and leverage the profits for your dream life.

Can you believe it's 2020? It wasn't that long ago Y2K was going to be the end of the world as we know it...I mean how could we survive when our desktop computers couldn't register the year 2000? Fast forward 20 years and the world is still here, it continues to evolve at an accelerated pace and that includes your practice! You can either keep up or get crushed. Which will it be? On today's episode of Life By Design For Chiropractors we share our practice predictions for 2020.  What's hot, what's not and what we see on the horizon. What We Covered Where will your leads come from? Is online the only way to go or will offline traffic make a comeback? This lever is the fastest and easiest way to increase your practice profitability...are you willing to pull it this year? We think you should!  The one question that will spark a renaissance in the practice retention and birth more creativity than you've probably felt in years. Email marketing is dead... or is it? What we see on the horizon for showing up in your prospects inboxes and inspiring them to read and action your messages. What is your niche and how can you crush it?

When it comes to your brand and your practice... who is the hero? Is it you, your business or is it the prospect and practice member? Great brands find a way to create a customer focused culture and your chiropractic practice should be no different! On today's episode of Life By Design For Chiropractors I share my experience from the past 6 months during which we've invested a large volume of time and energy into making our members the hero of the story. What I Covered What great businesses do differently and how you can start thinking about your business in the same way. What do your prospects want and how understanding them on the deepest level gives you the upper hand over your competitors. How to start positioning your practice for prospects to begin the process of knowing, liking and finally trusting you. The one unexpected (and enormous) benefit to shifting the attention to creating an extremely customer focused environment.  Why developing the "hero" mentality can help spark a movement in your practice.

Growth - expansion, more visits, more revenue, more new cases, more patients stockpiling in your practice. These are not the only metrics but they are a key performance indicators that would indicate "growth". Profitability - the bottom line, what's left after your gross revenue minus expenses. While growth and profitability are not mutually exclusive, it is very difficult to put your attention on both at the same time. A growth focus requires a certain mindset and a willingness to reinvest capital into developing areas within your business. On today's episode Life By Design For Chiropractors, we map out the required information and action steps to determine which focus you should have and the consequences of each. What We Covered Growth vs. Profitability mindset. Start by understanding your goal. The consequences of focusing on profitability too early in your business life cycle. Why it will massively slow your growth and cost you more in the long run. When it's time to shift from growth to retaining profit as your primary objective and what to expect in your business. How much profit do you need to keep and how much can be reinvested?

Wouldn't it be a "dream come true" if patients told you what their check-up frequency should be and they actually got it right? There came a time in practice when we finally figured out how to build engaged patients who were committed to the beginning stage of care but at the time, we still struggled with how to keep that engagement high beyond the first few months and no surprise... growth was mediocre at best. Not only did I not know how to explain what to do next, but I found myself feeling anxious about asking patients to continue down the path at an ideal frequency that I had in mind for their care. After digging deep on why we were failing to stockpile patients following their corrective care phase, I developed and re-developed (and re-developed again) a framework that simply works. Led by a massive reduction in stress and anxiety, the new model worked to transition patients smoothly into the next phase of care and even better, they told me correctly how often they should be getting checked! I couldn't believe it, but after 8 years of using this communication  strategy... it just works. On today's episode of Life By Design For Chiropractors, I take you inside a live recording of this topic from our Life By Design Training Camp. What I Covered The pitfalls and mistakes most often made at the end corrective care that will cut your acceptance rates drastically and leave you feeling frustrated. How to schedule for an end of phase review visit. Why the review at the end your first phase of care is the most important visit for your entire practice. My favorite and most successful communication framework. You'll be shocked at how well it works and leads patients to make decisions about their care that perfectly match with your expectations.      

Is there a more confusing area of communication than results? Is there an area that eats away at a doc's self-esteem more than results? Is there a topic that confuses most docs more than results? The concept of results and how they are communicated is responsible for much of the stress, strain and anxiety that plagues a chiropractors mind. On today's episode of Life By Design For Chiropractors we discuss RESULTS. In the ins, the outs, the myths and more... What We Covered Defining "results". What does it mean? What are the unique areas of that results encompass? What is the primary difference between results in a "second paradigm" chiropractic practice and a "third paradigm" practice? How does technique impact the results you are expecting? Results myths and how to communicate clearly to ensure your patient's understand what you want them to know.