Marketing Transformed

That's a wrap for the Marketing Transformed Playlist. This Season 5 Finale features Samuel Monnie & Chris Lawson as we reflect on the key themes and ahas from our interviews with a diverse representation of leaders,practitioners and entrepreneurs. We also discuss what stood out to us as breakthrough ideas to the world of work,the world of marketing and the world of leadership. Read the show notes and transcript at www.marketingtransformed.com. We'd love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we'll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 66 interview with Allen Adamson. We discuss culture in marketing and the redefinition of music, being open to disrupting yourself, and share tips on how to measure a brand. Read the show notes and transcript at marketingtransformed.com. We'd love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we'll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

In this episode Samuel Monnie and Chris Lawson are joined by Allen Adamson,Co-Founder and Managing Partner of Metaforce. We discuss Theory vs Practice in marketing,the rewards and challenges of being an adjunct instructor and the power of routine disruption. Listen out for the quickfire round with brands for us to learn from, thought leaders that Allen has on his radar, and the difference between Brand and Branding. Read the show notes and transcript at www.marketingtransformed.com. We'd love to hear your comments and questions - email us at marketingtransformedshow@gmail.com and we'll respond to as many as we can. Like this show? Then please take a moment to leave us a review on Apple. Follow us and Subscribe on Spotify, Google and all good podcasting platforms. You can find @SamuelMonnie and @ChrisLaws0n on Twitter.

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 64 interview with Minter Dial. We discuss being your real and authentic self, the power of role modelling modern leadership, Sam picks a different leadership quote from Jacinda Ardern and three key takeaways. Contact: https://www.marketingtransformed.com/

In this episode, Samuel Monnie and Chris Lawson are joined by Minter Dial Keynote speaker, emcee, author, podcaster and elevator. Minter reveals key themes from his book: You Lead - How Being Yourself Makes You a Better Leader. We discuss storytelling, Minter's claim that “Leadership sucks - 70% of employees are unengaged”, his take on the biggest changes in marketing transformation over the past decade, the need for more human marketing and we reveal his biggest marketing regret! Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™, Samuel Monnie and Chris Lawson review and remix topics discussed with Amanda Fone and Adrian Walcott. They discuss the importance of diversity and inclusion and showcase the abundant evidence that it will actually benefit your organization beyond profitability, alongside the value of disrupting the norm in order to push yourself and your business forward. Contact: https://www.marketingtransformed.com/

In this episode Chris Lawson and Samuel Monnie are joined by Adrian Walcott, co-founder of Brands with Values, and Amanda Fone, founder of F1 Recruitment. They set up BAME2020/ No Turning Back a long term programme committed to sustainable change with a focus on increasing the diversity of talent in the marketing and comms sector. A great discussion about the importance of diversity and inclusivity in the workplace and how 2020 pushed people to become bolder on organisational commitments to diversity. Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson reflect on, recap and remix the topics covered in last week's interview with Nick Bradley - Host of "Scale Up Your Business" podcast. We discuss why 50 is the new 30, storytelling, your personal brand, how to become a successful entrepreneur and whether burning the boat really is a good method to follow. Contact: https://www.marketingtransformed.com/

Chris and Sam are joined by entrepreneur and multi ultra-marathon runner, Nick Bradley. We discuss the importance of your own personal brand and how that can scale up your business. Hear the funny story of Nick quitting his job on the spot and never looking back. And we reflect on how life changing events, sometimes tragic can have a big impact on work. Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™ episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the Episode 58 interview with Yin Rani. We discuss how diverse is your network? How diverse is your Linked In network? How Planning and Luck has played a role in our lives and careers. Tips, techniques and resources to address fears and biases and three key takeaways. Contact: https://www.marketingtransformed.com/

In this episode,Samuel Monnie and Chris Lawson are joined by Yin Rani CEO of MilkPep: a champion of Change, Collaboration, Ideas, People, Data. We discuss Agency vs Client side (yes there is a Star Wars Dark side reference), the importance of being a people-first leader, how diverse is your network? Catching the zeitgeist in marketing communication and strategy vs execution. Contact: https://www.marketingtransformed.com/

In this bonus AfterCast™ podcast episode Samuel Monnie and Chris Lawson recap, reflect and remix topics from the interview with Arjo Ghosh. The advent of digital marketing, self-reflection, the entrepreneurial spirit and the power of questioning. With case studies of some inspirational entrepreneurial success stories. As always we finish with three key takeaways from the episode. Contact: https://www.marketingtransformed.com/

This week's episode is a stimulating chat with entrepreneur, Arjo Ghosh. One of the earliest entrants into the digital marketing space and now working on a new venture. Chris Lawson and Samuel Monnie interview Arjo through his key moments in his career and what really drove him to become a better entrepreneur. “Challenging questions” is a key theme to driving success, both personally and in business. Contact: https://www.marketingtransformed.com/

In this season 5 preview, Samuel Monnie and Chris Lawson announce the Marketing Transformed Playlist. We interview the greatest minds on both sides of the Pond,change makers impacting marketing culture for the better,and leaders who ripped up the rulebook to focus on routine disruption. In the AfterCast™ episode, you'll get a recap,a reflection and our extended remix of topics that deserve more attention. Listen in if you are an entrepreneur, rising star or CMO looking for new ideas. Contact: https://www.marketingtransformed.com/

Season 5 is called the Marketing Transformed playlist because you get an interview episode with a special guest, accompanied by an AfterCast™ episode. In the AfterCast™ episode, you'll get a recap, a reflection and our extended remix of the topics that deserve more attention. So if you are an entrepreneur, rising star or CMO looking for new ideas find us at marketingtransformed.com on Spotify, Apple, Google and all good podcast platforms

That's a wrap! In this season 4 FINALE Chris Lawson and Samuel Monnie review the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight how the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers are vital to delivering marketing transformation. Whether you are early in your career, an established professional or an entrepreneur - you can take advantage of our free offer available to listeners through October 31 2020.

In this episode Samuel Monnie and Chris Lawson explain why modern leaders embrace the phrase “I am the one, and it's not about me” (courtesy of Amir Ghannad). We are in an era where the compassion and strength demonstrated by NZ Prime Minister Jacinda Ardern is being both emulated and criticized. That’s why we provide a 6 step plan on how to role model modern leadership and leave you with examples and resources that you can put to use right now.

In this episode Samuel Monnie and Chris Lawson explore why the old paradigm of collaboration needs to expand beyond the expected partnerships (ie - of sales and marketing, technology infrastructure and development). They highlight the critical role in a modern business that product and marketing must play - in breaking siloed relationships and ensuring you are truly customer-obsessed.

In this episode Samuel Monnie and Chris Lawson discuss Measures, Metrics, KPI’s and provide an 5 step plan on how to know that you are succeeding and meeting or even exceeding marketing, customer and financial expectations. (#AMAP) - Agile Marketing Action Plan.

In this episode Chris Lawson and Samuel Monnie explore the transformation mindset. You aren’t born with it, it’s an approach to life and work which separates those that watch businesses organically grow or decline, vs those that take action and look to affect change.

In this episode we celebrate the work of Carol Dweck and the research that encourages us to adopt the growth mindset instead of the fixed mindset. We also tell stories of our successes, failures and learnings, and leave you with examples and resources that you can put to use right now.

At a time where customer experience is everything, organizations are having to see business from their audiences’ point of view and adapt their strategies accordingly. In this episode we explain why It’s time to say goodbye to siloed thinking and provide an action plan on how to excel at customer experience to delight your consumers, customers and shoppers.

Content, content, content. It's Probably the marketing buzz word of the last decade or so. With the exponential growth of the web, mobile, video and apps we need messaging that will translate throughout the customer experience. In this episode we help you to bring your brand to life with creativity and killer marketing content to win with your consumers, customers and shoppers.

After outlining the four cornerstones that are needed (ie the foundations that every agile marketing action plan (#AMAP) should have - we focus this episode at top of the funnel. We explore the techniques, tools and most critical skills to secure growth for your product, brand, company as you learn how to do Performance Marketing.

This episode synthesises the past 3 shows by weaving together the key elements of Vision and Mission, Brand Positioning and Insights into a cohesive, agile yet simple Marketing playbook - that's fit for modern marketers everywhere.

Turning data into insight, and then insights into action are critical steps in developing your agile marketing action plan. In this episode, we equip you with a detailed plan, practical steps, personal stories and inspiring examples that help you on the journey to be an insights organization that makes things, that creates things!

Brand building and positioning is all about clearly defining your brand’s equity and its value. In this episode, we highlight why you need to go further by having purpose and meaning in its DNA. We then provide an action plan to create a unique position in the hearts and minds - and ultimately the wallets and purses (and digital accounts) of consumers and shoppers in the highly competitive landscape in which a brand exists.

In the first step in our Agile Marketing Action Plan, we look at crafting a perfect vision. A six step guide on how to do it well with inspiration from the insurance industry of all places. Practical steps and case studies for any size of organisation.

In this season 4 preview, we announce the Marketing Transformed ‘Agile Marketing Action Plan’ (#AMAP). We highlight the Cornerstones, Skills, Mindsets and Behaviours for Modern Marketers to deliver on marketing transformation and what to expect in the future episodes.

In this season finale we reflect on what it takes to be a Modern Marketer in a pre, during and (hopefully) post covid world. We select our 10 big lessons from this season, and give a shout out to the role models and inspirational leaders that fuel our passion for Marketing Transformation. Listen to the end to hear what’s coming up in season 4.

We truly believe the sustainable marketing future will be a bright one. In this episode, we share inspirational examples of brands and corporations that are stepping up their sustainability commitments. We then highlight ways to act with purpose, and how you can embrace your entrepreneurial spirit as a business owner or as a marketer.

Creating a sustainable future will require a sustained focus, with sustainable marketing. Simple. We look at the thought leaders from unusual sources and what this will mean for the marketing trends of the future.

Wellbeing is the name of the game: financial, employee, customer - physical and mental. At the top of every CEO’s intray will be “What do we do with the office?” We provide a practical plan as to what we will all need to think about when, or if we return from lockdown.

Perhaps as many as 30 percent of people will work from home multiple days per week within a couple of years. Yet one of the most critical parts of leadership is bringing everyone together. So how do you bring everyone together when you are working remotely and what skills do we need to sharpen?

It’s becoming clear that keeping people motivated, excited and encouraged is being reset. The ability to remain creative, collaborative and foster the best marketing will evolve as leading with compassion and strength emerges as the new paradigm for us to adopt.

SAAS (Software As A Service) businesses are showing explosive growth. In an environment where Docusign’s biggest competitor is paper and pen we look at this and other case studies and what the key attributes are for a marketer to prosper in a SAAS driven world.

In a virtual work world where the technology, data and connectivity is the only way to operate while consumers and customer needs have changed in a seismic way, we discuss why the Chief Information and Chief Marketing Officers are setting the future direction for business and are being entrusted to lead.

Marketing Transformation is often associated with digital transformation. But do we overlook something in the race to master the technology - that the competitive advantage we have is that humans can empathise? We look at brands that do it well, whether the balance is right and practical advise we can put into practice

Don't sit on the sidelines. Be the catalyst for innovation, we’ve seen great examples of companies taking the challenges head on. But what frameworks can we use to thrive in uncertain times?

Some organisations have changed their business model by force and others have changed what they do because it’s the right thing to do. It’s heartening to talk about brands that we associate with that have a strong purpose and are powerful forces for good as they step into the breach.

Does your personal brand do you justice? In this episode we share inspiration and perspective from what we’ve seen work. We highlight diverse approaches to create a personal brand that generates love, intrigue, impact for you and your career. And yes we have to reference Gary Vaynerchuk.

As a marketer starting out, the lesson to remember throughout your career is to stay humble. And even though you might put 100% effort into a project, sometimes for reasons out of your control or circumstances that you can control - you still need the agility and humility to change path! Because It’s often for the better.

“In this show, we dig into the shift from the start-up phase to the heavy lifting scale-up phase. We share personal insights and inspiration for successful scale-ups, what we can learn from failures and the skills marketers need in this space”.

Start ups - which ones stand out to us? What makes a serial entrepreneur successful? We share personal stories of entrepreneurial successes and failures - what we’ve learned, some things we’d do again and things we’d do differently.

One of the first reasons a transformation fails is due to the CEO not setting a high enough aspiration. We debate if this is true, find learnings from failures and successes and provide practical tips you can apply right now.

We debate if B2i, not B2C (ie business to an individual not business to consumer) is the new standard. So much of marketing is trying to target people on a personal level - with the goal of being relevant and intimately meet needs based on the relationship that's been established. Yet, this runs counter to the mass market approach that has been a tried and tested strategy for decades.

From KickStarter to Star Wars, Superfans and brand communities are everywhere! We look at what it takes to create them, share success stories of who’s doing it well and discuss how marketers can create generations of fans.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” Maya Angelou. We take inspiration from poetry, household brands and entrepreneurs to create great storytelling in marketing.

Storytelling is the cornerstone of great marketing. We explore what makes a story compelling, the questions that lead to engaging stories and some of the greats we can learn from such as Muhammad Ali.

What goes around comes around! We test the belief that new marketing ideas are simply old ones remixed. We explain how established brands continue to remain relevant via their ability to unlock and unleashing deep human understanding and turn them into insights.

We look at how will technology affect marketing and what does it mean to us in our day to day jobs. We explore which areas will be automated, what the latest skills should be and envision the marketing jobs of the future.