Podcast appearances and mentions of benjamin shapiro

A revenue based marketing strategy is required to drive business growth. I've been saying it for a while, your buyers need to have heard of you and trust that you can deliver what they need. Data shows the buyers are in control, researching and building a short list before ever connecting with your sales team.How do your buyers learn about your brand and capabilities? Content. One of the most versatile and fast growing mediums for content is podcasting.In this episode of Revenue Boost: A Marketing Podcast, titled "Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions," with guest Benjamin Shapiro, CEO of I Hear EverythingBenjamin and I go meta in this podcast about podcasts, discussing how to leverage podcasts to grow brands and drive revenue by creating audience-focused content that educates, entertains, and builds trust.Here is a high level overview of his actionable strategies to engage audiences, establish trust, and fuel conversions:

VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more. Show Notes Connect With:Cort Irish: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Addressing employee concerns around AI implementation. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as the general attitude toward the notion that AI would replace humans at their jobs, the impact of AI, the future of hiring, and much more. Show Notes Connect With:Cort Irish: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Transparency and Accuracy in AI Advertising. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as transparency and accuracy when usng AI tools, extracting learnings from artificial intelligence, blending the unlimited capacity of AI with the very limited capacity of the human brain and much more.. Show Notes Connect With:Cort Irish: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Marketing and Communications at Claritas, Cort Irish, shares his perspectives on Transparency and Accuracy in AI Advertising. Artificial intelligence is the term du jour, maybe not just for today, but for this year, and maybe even for this decade. In this episode with Benjamin Shapiro, Cort delves into such matters as transparency and accuracy when usng AI tools, extracting learnings from artificial intelligence, blending the unlimited capacity of AI with the very limited capacity of the human brain and much more.. Show Notes Connect With:Cort Irish: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms of their mindset in this portion of their company's development based on the earnings call. Connect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

https://thebestpoliticalshow.com The Best Political Show, hosted by Luke Rudkowski and Clint Russell is a distinguished platform for political discourse. Luke and Clint bring their wealth of experience to the podcast. Together, they share compelling conversations with prominent guests, offering a unique blend of riveting interviews and thought-provoking discussions. The podcast not only delivers incisive news commentary but also emphasizes personal responsibility, urging listeners to embrace self-driven health, happiness, and overall wellbeing. https://lukeunfiltered.com https://wearechange.org https://rumble.com/c/WeAreChange https://www.youtube.com/@wearechange https://twitter.com/LukeWeAreChange https://www.instagram.com/lukewearechange

Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it's initially aired. Brands that win at Super Bowl advertising adopt a 360-degree approach, leveraging social media and PR efforts to maximize the impact beyond the initial airing of the commercial. Today, Benjamin discusses what makes a successful Super Bowl ad. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The Super Bowl is not just a sports event; it's become a cultural phenomenon, pulling in over 100 million viewers. For brands intent on becoming culturally relevant, Super Bowl advertising offers a unique opportunity to make a strategic investment in long-term brand building. Today, Benjamin discusses what brands should buy Super Bowl ads. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.The formula for achieving scalability is "Automation + Activation = Accumulation."This masterclass episode is broken down into three sections that first define and expound on growth vs scaling and how we achieve both efficiently regardless of the type of business or industry you're in. Then we navigate to the four currencies to leverage to achieve growth and accelerate your scalability. Lastly, we discuss my 6 I's to a sustainable business and how it is a great tool in your arsenal to approach building a successful business holistically.Did you love this style of episode? Tag me on social media (@FindTroy) and let me know, and don't forget to send me questions to  answer  on the show or cover them in another masterclass episode. Want to hear more? You can listen to the full three episodes of my interview with Benjamin Shapiro on the MarTech Podcast:•  Part 1 - Growing vs Scaling•  Part 2 - Four Currencies Businesses Need To Scale•  Part 3 - The 6 I's To Sustainable Growth Beyond The Episode Gems:Discover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing that resonates with customers' values is more relevant than ever today. When your messaging aligns with what they care about, they are more likely to pay attention and connect with your brand, but you first have to understand who they are. Today, Benjamin and Scott discuss their thoughts on how you can better understand your customers' values. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing is undergoing a significant transformation as performance marketing channels become less valuable. Forward-looking marketers are investing in understanding customer values deeply so that their brands can align with those values and create fans out of their consumers. Today, Benjamin and Scott discuss their thoughts on the top brand marketing trends for 2023. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the Data Driven Podcast, where we dive deep into the art and science of data storytelling. Our mission is to help professionals from all backgrounds develop the skills needed to transform complex data into compelling narratives that drive clear business direction and resonate with any audience. Today, Dominic Bohan and Benjamin Shapiro discuss how artificial intelligence is democratizing the data space, how people are using these tools to model data, the importance of data storytelling in the business environment, and how to be a great data storyteller, and more.Connect With: Benjamin Shapiro: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter

Podcasting has become an increasingly popular medium for individuals and businesses to share their ideas and engage with their audience. However, with the growing number of podcasts available, building a successful podcast network can be challenging. In this podcast, we’ll be talking with Benjamin Shapiro, an expert in podcasting and network growth, about how podcasters…

The connection between the CEO and the CTO tends to fall apart in the first 100 days. It's not specifically a technical challenge but more of a relationship-building challenge. Why is that such a challenge for technical experts? What should happen in the first few months to set both parties up for success? Listen to Benjamin Shapiro, Founder of I Hear Everything, and Etienne de Bruin, Founder of 7CTOs, talk about Etienne's book, CTO excellence in 100 days. Connect With: Benjamin Shapiro: Website // LinkedInThe CTO Podcast: Website Etienne de Bruin: Website // LinkedIn // Twitter

Today's reality is that company leaders must constantly learn and gain insights from multiple sources to succeed. CTOs are not left out, but the problem is CTOs are too busy to alter their routine to learn. Thankfully there's a platform defying the odds - podcasts. Why do CTOs care about podcasts? Listen to Benjamin Shapiro, Founder, and CEO of I Hear Everything, as he discusses why CTOs love podcasts and more. Connect With: Benjamin Shapiro: Website // LinkedInThe CTO Podcast: Website Etienne de Bruin: Website // LinkedIn // Twitter

eBay is a classic example of how to build a brand and how to ruin it. It exemplifies that you need to become a well-rounded business person to transition from being a good marketer to a great marketer. You have to be able to think about talent, competition, differentiation, focus, and some of the basic finance and how they align and impact your work as a marketer. Want to find out more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, as he unpacks the rise and dip of the eBay brand and lessons for marketers. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What comes to mind when you hear the brand name NFL? It's become such a powerful brand in the U.S. through exceptional marketing, and your company can learn from it. For example, the power of alignment: where everyone on the team is saying and doing the same things. Want to know more? Listen to Benjamin Shapiro, Founder & CEO of I Hear Everything, and Scott Harkey, the Founder of Harkey Group, as they peel off the layers of the NFL and dissect what makes it such an exceptional brand. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Help us deliver even more value each episode by completing our Hero Maker survey at StoryBrand.com/Survey. What are you loving each week? What do you want more of? How else can we help make your marketing easy and make it work? Let us know! Just go to StoryBrand.com/Survey.   --   Are you a podcast lover with a dream of starting your own show? You probably have a ton of questions: What equipment do I need? How do I record and upload episodes? How long will it take me to grow a following? Starting a podcast can seem intimidating and you may feel like you don't have what you need to get started.   In today's episode, J.J. and April talk with Benjamin Shapiro, producer and host of the MarTech podcast, about what it really takes to start a podcast. Ben shares how aspiring podcasters should think of growing their podcast in 3 distinct phases, and how knowing what the first phase looks like can free you to get started. Listen now to learn what you can start doing immediately to get started on your dream!   Listen to and follow the MarTech Podcast at MarTechPod.com.   --   START CLARIFYING YOUR MARKETING NOW AND CREATE YOUR FREE BRANDSCRIPT: MyStoryBrand.com   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they've learned in their careers. Show NotesConnect With:Benjamin Shapiro: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to the first episode of the MarTech. In this podcast, you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they've learned in their careers. Show NotesConnect With:Benjamin Shapiro: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. The MarTech podcast is ranked number 10 in the United States for business podcasts. In order to get to that spot, they worked on building out and documenting their processes so they could grow their team and scale their content production efforts. Today, Benjamin and Todd discuss life as a B2B podcast host. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. The MarTech podcast is ranked number 10 in the United States for business podcasts. In order to get to that spot, they worked on building out and documenting their processes so they could grow their team and scale their content production efforts. Today, Benjamin and Todd discuss life as a B2B podcast host. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more valuable than one-off revenue, and that was I Hear Everything's aim when they decided to overhaul their sponsorship programs. By standardizing these programs, they've been able to build a recurring revenue model and they can now help other podcasters grow and monetize their service. Today, Benjamin and Todd discuss how they're building recurring sponsorship revenue. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. Recurring revenue is more valuable than one-off revenue, and that was I Hear Everything's aim when they decided to overhaul their sponsorship programs. By standardizing these programs, they've been able to build a recurring revenue model and they can now help other podcasters grow and monetize their service. Today, Benjamin and Todd discuss how they're building recurring sponsorship revenue. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and Voices of Search podcasts, I Hear Everything was able to standardize, automate, and replicate their processes. Out of that emerged the content as a service model that they've since been able to apply in order to help other brands grow their own podcasts and drive the impact of podcasting. Today, Benjamin and Todd discuss how they built content as a service. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. After doing the MarTech and Voices of Search podcasts, I Hear Everything was able to standardize, automate, and replicate their processes. Out of that emerged the content as a service model that they've since been able to apply in order to help other brands grow their own podcasts and drive the impact of podcasting. Today, Benjamin and Todd discuss how they built content as a service. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. When the MarTech podcast started in March 2018, it was an experiment that grew into a creator business. However, 2022 marked the birth of I Hear Everything. Today, Benjamin and Todd discuss everything that happened this year on the MarTech podcast. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Benjamin Shapiro and Todd Hines, CEO and Head of Content Operations respectively, recap this year on the MarTech podcast. When the MarTech podcast started in March 2018, it was an experiment that grew into a creator business. However, 2022 marked the birth of I Hear Everything. Today, Benjamin and Todd discuss everything that happened this year on the MarTech podcast. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yeti is one of those brands you know and love and wonder why you like them so much when you don't even own any of their products (yet). What makes the Yeti brand exciting, and how have they succeeded in building such a strong brand? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey. They discuss tearing down the Yeti brand. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brands are no longer abstract creations that are out to take money from people. On the contrary, people seek out and connect with brands with a philosophy they can relate to and love. Unfortunately, many brands still do not understand how to create a brand philosophy. Some say they want to save the world or are about some mission or purpose, which is great only if it is authentic and backed by a genuine brand philosophy. How do you build a brand philosophy? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey, to talk about building a brand philosophy. Show NotesConnect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing is both an art and a science.  You can systematize both aspects of marketing to improve your results.  That's what today's guest, Benjamin Shapiro, did with his podcast. At first it took him 11 months to reach 10k downloads per month, but now he can do it in just 2 months.  And that's exactly what he shared with us. The road to leveraging effective marketing to grow your podcast and create 10x returns higher than the industry average.  You'll learn: 

One of the goals of the Rebrand Podcast is to make marketers happy and share their most important lessons and stories in a bite-size format that is not overwhelming. It is also to give people the opportunity to hear from people that they never get to hear from. What else should you expect from the Rebrand Podcast? Listen to the conversation as Scott Harkey, CEO of OH Partners, and Benjamin Shapiro, CEO of I Hear Everything discuss the why behind a podcast, how the Rebrand Podcast is different, what to expect, and more. Connect With: Benjamin Shapiro: Website // LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are back from Podcast Movement 2022 in Dallas, Texas! This weekend we decided to re-charge so we can start strong and bring you guys the best of the best from the event. Today we have a special conversation we had with Benjamin Shapiro from the MarTech Podcast and the HubSpot Podcast Network about how to create a fail proof B2B content strategy! Enjoy! Questions? Connect with us here. Get Your Minimum Viable Content Cheat Sheet for FREE: www.contentisprofit.com Connect with BIZBROS: Join the Content Is Profit's Facebook Group! Facebook Instagram  Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing? Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of the Web podcast is the longest running and one of the top ranked SEO podcasts. Benjamin Shapiro is the founder, CEO and executive producer of I Hear Everything. He hosts two popular podcasts: Martech Podcast and Voices of Search Podcast. Early in his career, Benjamin walked away from eBay, where he had a successful career in business development. Now, 10 years later, he is an entrepreneur who has led a bootstrap startup, multiple marketing teams at early stage companies (VC -backed companies), and an independent consulting and content business. Most podcasts are audio-only, but as video podcasts also come into the spotlight, confusion arises about what a podcast is. That is a great question. Very philosophical. However, in this episode we are not talking about that, we are talking about how people consume podcasts, how to best promote a podcast, and we are shedding light on the intriguing question, "Is Podcast SEO Even a Thing?" Well, Jason Barnard thinks "maybe", Benjamin Shapiro says "no", and Erin Sparks says "of course"! And they are all right! All three are groovily intelligent podcasters and their delightful friendly banter makes this episode interesting, entertaining AND insightful. There are more incredible knowledge nuggets in this amazing chat that focus on one single debate: "what is the value of podcasts for SEO" and "what is the value of SEO for podcasts". Ben, Erin and Jason have an absolute ball debating that… and the conclusions are as helpful as they are unexpected. What you'll learn from Benjamin Shapiro and Erin Sparks 00:00 Benjamin Shapiro, Erin Sparks and Jason Barnard01:20 MarTech's Brand SERP01:48 EDGE of the Web's Knowledge Panel03:11 Where and How Benjamin Shapiro Promotes Podcasts03:43 Why Podcast SEO is Not a Thing05:58 Podcast Experience: Google Podcast Vs Apps07:18 What Optimisation is Most Important? Google, Podcast Apps or Content?08:33 Promote Podcast Episodes on Google and Podcast Shows on Podcast Platforms08:43 Is Duplicate Content a Problem if All Platforms Display Exactly the Same Shownotes?09:22 How Do People Consume Podcast Audio?12:17 Is Podcast Valuable for SEO?12:26 Importance of Reaching Your Podcast Audience Through Different Channels14:33 Can You Search Engine Optimise a Podcast in Google?15:36 Are Reviews Important for Podcast Apps?16:57 Benjamin Shapiro's Thoughts on Building a Podcast SEO Platform22:31 Apple's New Metrics in Podcast Connect29:38 What Matters to Podcasters This episode was recorded live on video June 28th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the live video now >>

Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing? Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of the Web podcast is the longest running and one of the top ranked SEO podcasts. Benjamin Shapiro is the founder, CEO and executive producer of I Hear Everything. He hosts two popular podcasts: Martech Podcast and Voices of Search Podcast. Early in his career, Benjamin walked away from eBay, where he had a successful career in business development. Now, 10 years later, he is an entrepreneur who has led a bootstrap startup, multiple marketing teams at early stage companies (VC -backed companies), and an independent consulting and content business. Most podcasts are audio-only, but as video podcasts also come into the spotlight, confusion arises about what a podcast is. That is a great question. Very philosophical. However, in this episode we are not talking about that, we are talking about how people consume podcasts, how to best promote a podcast, and we are shedding light on the intriguing question, "Is Podcast SEO Even a Thing?" Well, Jason Barnard thinks "maybe", Benjamin Shapiro says "no", and Erin Sparks says "of course"! And they are all right! All three are groovily intelligent podcasters and their delightful friendly banter makes this episode interesting, entertaining AND insightful. There are more incredible knowledge nuggets in this amazing chat that focus on one single debate: "what is the value of podcasts for SEO" and "what is the value of SEO for podcasts". Ben, Erin and Jason have an absolute ball debating that… and the conclusions are as helpful as they are unexpected. What you'll learn from Benjamin Shapiro and Erin Sparks 00:00 Benjamin Shapiro, Erin Sparks and Jason Barnard01:20 MarTech's Brand SERP01:48 EDGE of the Web's Knowledge Panel03:11 Where and How Benjamin Shapiro Promotes Podcasts03:43 Why Podcast SEO is Not a Thing05:58 Podcast Experience: Google Podcast Vs Apps07:18 What Optimisation is Most Important? Google, Podcast Apps or Content?08:33 Promote Podcast Episodes on Google and Podcast Shows on Podcast Platforms08:43 Is Duplicate Content a Problem if All Platforms Display Exactly the Same Shownotes?09:22 How Do People Consume Podcast Audio?12:17 Is Podcast Valuable for SEO?12:26 Importance of Reaching Your Podcast Audience Through Different Channels14:33 Can You Search Engine Optimise a Podcast in Google?15:36 Are Reviews Important for Podcast Apps?16:57 Benjamin Shapiro's Thoughts on Building a Podcast SEO Platform22:31 Apple's New Metrics in Podcast Connect29:38 What Matters to Podcasters This episode was recorded live on video June 28th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the live video now >>

Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing? Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of the Web podcast is the longest running and one of the top ranked SEO podcasts. Benjamin Shapiro is the founder, CEO and executive producer of I Hear Everything. He hosts two popular podcasts: Martech Podcast and Voices of Search Podcast. Early in his career, Benjamin walked away from eBay, where he had a successful career in business development. Now, 10 years later, he is an entrepreneur who has led a bootstrap startup, multiple marketing teams at early stage companies (VC -backed companies), and an independent consulting and content business. Most podcasts are audio-only, but as video podcasts also come into the spotlight, confusion arises about what a podcast is. That is a great question. Very philosophical. However, in this episode we are not talking about that, we are talking about how people consume podcasts, how to best promote a podcast, and we are shedding light on the intriguing question, "Is Podcast SEO Even a Thing?" Well, Jason Barnard thinks "maybe", Benjamin Shapiro says "no", and Erin Sparks says "of course"! And they are all right! All three are groovily intelligent podcasters and their delightful friendly banter makes this episode interesting, entertaining AND insightful. There are more incredible knowledge nuggets in this amazing chat that focus on one single debate: "what is the value of podcasts for SEO" and "what is the value of SEO for podcasts". Ben, Erin and Jason have an absolute ball debating that… and the conclusions are as helpful as they are unexpected. What you'll learn from Benjamin Shapiro and Erin Sparks 00:00 Benjamin Shapiro, Erin Sparks and Jason Barnard01:20 MarTech's Brand SERP01:48 EDGE of the Web's Knowledge Panel03:11 Where and How Benjamin Shapiro Promotes Podcasts03:43 Why Podcast SEO is Not a Thing05:58 Podcast Experience: Google Podcast Vs Apps07:18 What Optimisation is Most Important? Google, Podcast Apps or Content?08:33 Promote Podcast Episodes on Google and Podcast Shows on Podcast Platforms08:43 Is Duplicate Content a Problem if All Platforms Display Exactly the Same Shownotes?09:22 How Do People Consume Podcast Audio?12:17 Is Podcast Valuable for SEO?12:26 Importance of Reaching Your Podcast Audience Through Different Channels14:33 Can You Search Engine Optimise a Podcast in Google?15:36 Are Reviews Important for Podcast Apps?16:57 Benjamin Shapiro's Thoughts on Building a Podcast SEO Platform22:31 Apple's New Metrics in Podcast Connect29:38 What Matters to Podcasters This episode was recorded live on video June 28th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the live video now >>

Podcasts are growing. How to jump on this field and earn money with that? Benjamin Shapiro shares his valuable insights. Watch or listen to the entire episode to know the answers to the following questions: 1. How to start a podcast? 2. How to find speakers? 3. Which tools to use for podcasting? 4. What…

EDGE of the Web is proud to bring you some epic fails shared by friends of the show.  We wanted to lean into the 500, seeing that the server error code 500 is a bad thing, any way you cut it.  We reached out to our guests of the past and asked them to share one of their worst screw-ups in SEO and digital marketing, the ones they really learned from.  We wanted to share these with our listeners so you can learn too!  Thanks so much to all of our listeners and guests over the 10 years and 500 episodes.  We really are blessed to be able to do this and learn from the best.  Special thanks to our 500th episode sponsor, Ahrefs!  Check out their free tool at edgeofthewebradio.com/AWT.   Check out some great Epic Fails from our friends:   [00:03:46] Epic Fails for the 500th [00:06:23] Benjamin Shapiro [00:09:08] Marie Haynes [00:12:41] Jonny Ross [00:15:40] Garrett Sussman [00:23:32] Title Sponsor of the 500th Episode: Ahrefs [00:26:01] Dixon Jones [00:30:15] Olga Zarzeczna [00:33:59] Andrew Optimisey [00:36:48] Barry Schwartz [00:40:15] Mordy Oberstein [00:45:38] Future paths of EDGE of the Web Special thanks to the additional guests that submitted your fails.  We just couldn't fit everyone's in.  Watch for yours on social! Thanks to everyone who has helped us over the years!   #StandwithUkraine edgeofthewebradio.com/ukraine

Founder and CEO of I Hear Everything, Ben Shapiro, discusses key MarTech trends that are currently shaping marketing, sales, and revenue operations. Industry players need to keep up-to-date with the ever-changing landscape. Monitoring and adopting these trends when needed could put your organization ahead of its competitors. Today, Ben Shapiro talks about these trends and how they could affect your strategies going forward. Show NotesConnect With: Benjamin Shapiro: Website // LinkedInThe Rev Gen Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Doug Bell, CMO at Lean Data, and Benjamin Shapiro, Founder of I Hear Everything talk about the newly launched Revenue Generator Podcast. New podcasts are launching every day, and there is a need now more than ever for quality content. The two podcast hosts talk about: why there was a need for this podcast, what listeners can expect from upcoming shows, and who their future guests are going to be. Show NotesConnect With: The Rev Gen Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some of the ways that you optimize visibility of your content across platforms? Show NotesConnect With: Benjamin Shapiro: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're now halfway through 2021, it's time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben talks about his plans for the MarTech podcast for the rest of 2021 and beyond. Show NotesConnect With: Benjamin Shapiro: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Setting the right tone for the year is Ben's core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing is guaranteed. What matters the most, is the relationships you have with the people around you. Show NotesConnect With:Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It's about facing 2021 with a clean slate and reshuffled priorities about what matters the most. Show NotesConnect With:Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At this end of the year series, Ben talks about 2020's impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengthened our core infrastructure which helps us be more confident and positive about our business for the next year. Show NotesConnect With:Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the final episode of this series, Ben and Todd talk about developing strategies for sponsor relationships, the important lesson of being proactive in our approach with sponsorship programs, and recognizing podcasts as a medium attributable medium to revenue and direct response metrics. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this fourth installment of the 2020 year in review, Ben and Todd talk about breaking up roles to make the organization more resilient and less vulnerable, what losing the Swiss Army knife member of our team revealed as being emblematic of a business problem organizations face, and the importance of contingency planning for your workforce. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this third episode, Ben and Todd talked about some of the processes we had to go through for the migration of our site from Squarespace to WordPress and then back again, the reasons behind we made the decision to move from one content management platform to another. We also discussed the benefits of automation of having a consolidated martech, and the efficiency gains we had Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For this episode, Ben and Todd talked about how our team's initial reactions with the pandemic shockwave, getting incremental growths from our app store optimization campaign and realizing we've hit the ceiling. They've also discussed MarTech's biggest learning experience so far, our very own, content syndication scoring. Show NotesConnect With:Todd Hines: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.