Pro Organizer Marketing Made Simple

Join me in this episode as we delve into a potent yet often overlooked strategy for enhancing your local service business's visibility. Tune in to learn how partnering with your local Chamber of Commerce can provide a winning edge in the digital age of marketing.Resources discussed in this episode:Leave me a 5 star review on Apple Podcast, iHeartRadio,  or  wherever you get your podcasts if love it. Reviews help others find me. This link should work across devices and platforms. Become a Member of Organized to get instant access to exclusive content we created to help you attract your ideal clients Check out social media management services by Home Pros Marketing 

Social media is now a huge component of interacting with clients and ideal clients. Discover which social media platforms you should be on to get clients as a professional organizer. Join me as I share valuable insights on how to stay ahead of the competition and attract your ideal clients with your online presence.Click for show notes.

Looking for info on how to market house cleaning services or professional organizing services? We have a full list of resources to help you attract your ideal clients.Click for show notes. 

The key to social media marketing for your home services businesses is to build relationships on the right platforms. Here's how to do that through each stage of your business. Click for show notes. 

A long-term sustainable business is one that gives you life... and also multiple revenue streams. In this episode Lisa Malone shares how she's developed several corresponding lines of business and fostered unique partnerships with other service providers to diversify income sources and and grow wealth. Click for show notes. 

Part of creating a successful business is adapting to new things. In this episode, Pro Organizer Coach Samantha Brown shares the evolution of her business and how she's using her unique skillset to help others. Click for show notes. 

Social media is a great tool for reaching and connecting with your ideal clients. But if you're not careful, it can quickly eat up your time and energy. Click for full show notes. 

Every professional organizer knows a good system is worth its weight in gold. Infrastructure systems- like client onboarding- can help you easily and effectively scale your business. In this episode, professional organizer Amy Fredericksen shares the systems she created for her businessClick for show notes. 

Everyone can be productive, but identifying the specific ways in which you are most productive can help you create and repeat the ideal conditions. In this episode, Certified Productivity Coach Ellen Faye describes a personalized approach to productivity that you can use in your own business plus help clients find- and maximize- theirs.Click for show notes. 

The only thing about social media that is constant is that it's changing. Algorithms change, meaning who sees your posts changes, consumer behavior changes, and how people use the different platforms change. In this episode, you'll learn some great reasons as to why social media is worth your time... and an easy formula to make regular posting easy.  Click for show notes. 

Email marketing for professional organizers is a great way to remind clients they should hire you again, but you need them to open the email.In this episode, you'll learn the importance of  email subject lines and how to craft them to easily get the maximum opens.  Click for show notes. 

Social media algorithms are *always* changing, partly because consumer behavior is always changing and partly because the social media platforms have their own goals. For instance, videos have been long prioritized on both Facebook and Instagram (both owned by Meta), and now even more so with continued emphasis on IG Reels and FB Watch. Also, over the last couple of years, Facebook has been pushing Groups, meaning putting Groups in your newsfeed they think you might like (based on your profile) and then showing new comments and other activity of your Groups frequently in your newsfeed. This is because they were catching so much heat about people sharing misinformation and they're taking emphasis off of individual posts. This is partly why you don't see every single personal post of every single person you're friends with on Facebook. Knowing and understanding social media updates can help you take advantage of new features and what Meta's prioritizing right now. Click for show notes. 

A professional organizer marketing plan details your strategy to package and sell your professional organizing services.In this episode, you'll learn the critical elements of a professional organizer marketing plan and how to create one, which will help you save time and money as you attract clients.Click for show notes. 

Confidence and mindset are keys to attracting clients as a professional organizer. Use these mantras to attract more clients and earn more money. Click for show notes. 

Paying attention to (and improving) the client experience in your professional organizing business will not only delight your existing clients, it will keep them coming back for more. And? They'll probably even tell their friends how much they loved working with you. In this episode, systems strategist Amber Barrett joins Shanna to talk about the benefits and elements  of great client experiences  and how those systems can even save you time, money, and possibly even grey hairs! (Who wants to manually do 10 tasks when they can be automated?!) Click for show notes. 

Learning how to boost sales as a professional organizer will help sustain you through the slow times. Here's how to get your phone ringing for your organizing services when you feel like you've done everything. Click for show notes. 

To grow a sustainable business as an organizer, you have to have a solid strategy in place to continuously attract ideal clients. Click for show notes. 

Cas Aarssen from Clutterbug and Hot Mess House on HGTV  joins Shanna on the podcast today to discuss additional revenue streams that can make you thousands of dollars every month. Click for show notes. 

In this episode, Shanna talks through lead magnets: what they are, why you need one, and how to create them with more than 30 ideas of lead magnets you can make today. Click for show notes. 

Online marketing doesn't have to be complicated. Here's a simple sales funnel you can implement today to attract clients.  Click for show notes. 

A sales funnel is a visual representation of how a prospective client finds you, becomes aware of what you have to offer, and ultimately hires you as their professional organizer. Sales funnels are more important than ever because competition for attention is higher than ever. It's a consumer's market and we have access to anything and everything we could ever want at our fingertips. As small business owners, it's our job to solve a clear problem and clearly communicate how we solve that problem. That's where the sales funnel- the system for doing this- comes into play. Click for show notes. 

You need a professional-looking email address to be perceived as the pro that you are. Here's how to set up Gmail with your domain name. Click for show notes or visit the Pro Organizer Marketing podcast page. 

What do G.I. Joe, Legos, and the Pioneer Woman all have in common? Find out in this episode along with content marketing tips to get your pro organizing business found by local clients. Click for show notes. 

Growing your business doesn't mean you have to go it alone, even if you are a solopreneur. There is a wealth of resources to help you create a framework for growing your business the way you want it to grow. In this episode, Shanna shares the six books she recommends most frequently. You can read them in this order to lay the groundwork for a strong business foundation, even if you've never taken a single business class. Click for show notes. 

A prospective client has landed on your website! Congrats! What are they seeing now?  Will what they see take them on the journey of convincing them you're the professional organizer for them? In this episode, Shanna talks with pro organizer turned copy writer Molly Winters on how to increase sales by attracting the right people with your web copy. How do you do that? Well, listen to the episode for full details, but they include: writing how you talk and be sure to get really specific about what you do and who you do it for. Click for show notes. 

Answering frequently asked questions on your website, in blog posts, or on social media is a great way to attract your ideal clients. Not only will you enhance your website's SEO,  you'll be answering the exact questions prospective clients have, positioning YOU as the perfect pro organizer for them.In this episode, Shanna lists frequently asked questions, questions people should be asking (but aren't) and a few myths (posed as questions) to dispel. Asking- and answering- these questions in your content will help move your prospective clients quicker through your sales funnel... and weed out people that don't mesh with your answers. Click for show notes (including the full list of questions). 

There's more interest and demand for professional organizers than ever before! Pop culture shows like The Home Edit, Hot Mess House, and Tidying Up with Marie Kondo have taken decluttering lingo to the masses, which is great for anyone in the PO business. While it seems like there might also be a lot of competition vying for the same clients, there is work for everyone. And the best way to stand out from the crowd is to let your prospective clients get to know you.In this episode, Shanna and Melissa Klug from Pro Organizer Studio discuss the demand for professional organizers and how you can let your personality shine to help you connect with your ideal clients. Click for show notes. 

Building your SEO (search engine optimization) might be one of the most important things you do as you build your business. Why? Because it's how you get found online... and your clients can't hire you if they can't find you. Also? People actively searching for professional organizers are the most motivated leads in the buyer journey because they've already decided they need your services. You have to make sure they find YOU. In this episode, Shanna outlines the two things that have the biggest impact on SEO (and where you should spend your time). She also highlights 9 tips to continuously attract your ideal clients. Click for show notes. 

When sharing photos to social media or on your website, an extra bit of polish can go a long way in positioning your professional organizing service- and standing out from the competition. In this episode, Shanna talks with Sarah Brent, owner of Practical Harmony Professional Organizing in Central Illinois and the creator of Tidy Stock Photography, a shop for home organizing stock photos. See show notes. 

Want to know the single most effective way to market your business?Get people talking about you. In this episode, Shanna outlines four really compelling reasons to seek out and collaborate with other service providers, specifically ones that are already working in the homes of your ideal client. Plus, she'll dive into how to find the right service providers and steps to take to start building relationships with them. Click for show notes. 

Certified Professional Organizer and NAPO President Amy Tokos joins Shanna for this episode to discuss why there's never been a better time to grow- or start- your business as a professional organizer.  The increasing demand for professional organizing services plus the Great Resignation has poised the industry as a hot one to get into- or grow- in 2022. Amy Tokos is the President of the National Association of Productivity and Organizing Professionals (NAPO). She is also a veteran in the industry as the owner of Omaha-based organizing company, Freshly Organized and host of the podcast, Your Real, Your Ideal. Click for show notes. 

Developing systems to scale visibility will not only make your life easier, but will help you grow your business exponentially. In this episode, Cathy DeNooyer talks through her proven set of systems to turn prospective clients into raving fans with her multi- point "Priority Matrix."Cathy is a productivity business coach and KEAP Certified Partner. KEAP is a powerful CRM, Sales & Marketing automation software, helping small businesses get and stay organized throughout the client journey from leads and prospects into  long lasting clients. Click for show notes. 

Thinking like a CEO will help your business grow and you'll be happier in it because you've taken time to determine your ideal business and your ideal role in it. In this episode, Shanna covers how to review what's on your plate, how to take things off of it, and how to define and maintain boundaries. Click for show notes. 

Instagram recently came out with a recommendation of using only 3-5 hashtags per post, but in this episode Shanna will share why less isn't more in this circumstance. She covers: How hashtags workWays to ensure local visibility with hashtagsThe different types of hashtags, how to find them, and how to use themClick for show notes. 

In this episode, Shanna and decluttering expert Dana K. White discuss how different people relate to decluttering and organization, and how to tailor your communication style to attract clients that aren't naturally tidy. They cover "layers" of clean, clutter thresholds, the container concept, decision fatigue, and how to help even the hardest clients get started. Click for show notes. 

Facebook ads are a really great and cost effective way to get in front of your ideal clients. In this episode, Facebook ad specialist Maggie Benson will outline the critical elements to get started. Maggie Benson is an 8 year veteran of social media advertising and digital marketing strategy.  From the beginning, she committed her focus to working with service-based local businesses, providing solutions to owner/operators who can not afford the larger media buying agencies.  You can follow her on LinkedIn at https://linkedin.com/maggiemay132 or visit her website at https://meritbasedmarketing.com Click for show notes. 

There are only two ways to get clients and we'll cover them both in this episode. Click for show notes. 

In this episode, Kadie Smith and Shanna geek out over all things Enneagram and how to tailor your client communication- even your sales pitch- using this awesome tool.Kadie is the art director, designer, and brand strategist behind Drop Cap Design, a design studio for creative entrepreneurs. She uses the Enneagram model as a tool for discovery in creating thoughtful and meaningful brands that last.  Click for show notes. 

In this episode, Shanna will share her decision to pivot her focus- and business- on doing more of what she loves. Click for show notes. 

Google My Business is the single most important thing to manage and regularly update when it comes to ensuring your service-based business is found locally. Click for show notes. 

In 2009 Amanda Purdom started AsterHouse Design with a business partner, growing and expanding the design agency from initial commercial projects into large-scale, high-end full-service home design. This episode shares specifics on how they secured their first clients, what worked right away, and what had to be fine-tuned over the years to scale their business from 2 people to a profitable team of 13.Click for show notes. 

The pandemic and popular culture have fueled demand for professional organization. Pro organizing veteran and coach, BarbieJo Hatch, tells us how she created a flourishing business and how you can, too. Click for show notes. 

The simplest and most effective ways to attract clients for your professional organizing business might surprise you. Click for show notes. 

A blog is one of the most simple and cost-effective ways to promote your small business. If done correctly, blogs will drive traffic to your site, establish you as an authority in your profession, and increase your sales. Here's how to get started. Click for show notes. 

You can't scale a business that isn't profitable. Small business financial literacy coach and profit strategist Jamie Trull shares how to get financially fit in this episode. Click for show notes. 

Business travel doesn't have to be a drag. In this episode, Shanna shares some simple tips to reduce stress and build in more things that you enjoy. Click for show notes (including a template travel itinerary). 

Spiritual life coach, Mary Houlihan joins On Track to share her journey feeling unfulfilled in her sales career, grappling with what making a difference means, and then stumbling upon an entirely new and unexpected career. This conversation covers how pursuing purpose requires identifying an anchor or foundation of beliefs to help you decide what's worth pursuing.  Click for show notes. 

In this episode Molly Mahar joins On Track with Shanna Goodman to discuss her journey helping women reclaim intimate, honest + joyful relationships while rethinking what's possible. Click for show notes. 

Adam Auriemma joins On Track with Shanna Goodman to discuss his journey of channeling his love of media and ability to write and edit into service-based journalism. It wasn't until he started writing about money from a consumer point of view that he really appreciated the power of his platform. Over the years, that's led him to some bold choices: taking a risk to leave a prestigious job, and rebranding Money Magazine with a new audience focus.   Adam Auriemma is the editor-in-chief of NextAdvisor, the personal finance channel of TIME. Previously, he was the editor-in-chief of Money Magazine and a deputy bureau chief at The Wall Street Journal. Teams working under Adam's leadership have received the Gerald Loeb Award for Business and Financial Journalism, a National Association of Black Journalists Digital Media Commentary Award, and an Emmy nomination for Best Cultural/Topical Documentary. He is based in Brooklyn.Click for show notes. 

Overcoming perfectionism isn't easy, but think about the concept of "practicing" instead. Just as someone "practices" yoga by pushing a little further each time, look for ways to just keep moving forward with your business. Looking for signs you might struggle with perfectionism? Little known signs will be discussed plus how to overcome them. Click for show notes. 

Virtual assistants (or VAs) can take many tasks off of your plate as a small business owner. In this episode, Shanna details exactly how to go about hiring and delegating work with a VA. Includes: How to identify tasks a VA can help with (plus examples)How to find a VA and what to expect to payHow to get started working with a VAHelpful platforms that allow you to share files and communicate easily, no matter where the VA is locatedClick for show notes.