Roofing SEO Podcast

In this episode, Nolen and Jason break down a hard truth: cheaper, overseas SEO labor doesn't mean better results—and it rarely gets you ranking on Google. Learn why U.S.-based SEO (done right here in Fort Worth, TX) delivers real, measurable growth for roofing contractors.

Is Your Roofing Business Ready for the AI Takeover?In this episode, we break down how AI is reshaping the roofing industry—from Google Search to ChatGPT to Gemini—and what that means for your local visibility, lead generation, and long-term success.Here's what you'll learn:

Is your roofing marketing actually working — or just burning cash?Clicks and impressions might look good in a report, but if your phone's not ringing, something's wrong. In this episode, we break down how roofing companies can track real marketing results that drive revenue, avoid fluff reports, and focus on the key metrics that actually grow their business. You'll learn the exact tools top roofers use—including DataPins—to rank higher on Google, boost local visibility, and turn traffic into booked jobs.Want a FREE LOCAL SEO AUDIT? Visit, https://www.roofingwebmasters.com/ or call me at (830) 353-5758 

In this episode, Nolen and Jason talk about the key elements that a roofing website MUST-HAVE in order to convert more leads and rank higher on google.

Want your roofing company to rank in the top 3 on Google Maps? In this video, Nolan Walker explains how DataPins can transform your SEO strategy and boost your rankings without spending money on paid ads. With over 10 years of experience helping 500+ roofing companies get top rankings, Nolan shares insights into digital branded signaling, geo-coordinates, and helpful content that will get your roofing business noticed. Learn how you can start sending signals to Google and get the daily call volume you deserve. Want a FREE LOCAL SEO AUDIT? Visit, https://www.roofingwebmasters.com/ or call me at (830) 353-5758

In this video, Nolan and Jason from Roofing Webmasters discuss the dangers of roofing SEO spam and why it can damage your Google rankings. They explain how strategies like keyword stuffing, excessive blogging, and fake city pages can lead to poor user experiences and cause your site to drop in rankings. The duo highlights the importance of focusing on quality content that serves your customers rather than trying to trick Google's algorithm. Watch to learn why spamming tactics don't work in today's SEO landscape and how to build a strong digital brand presence that drives consistent call volume for your roofing business.

Join Nolen Walker, entrepreneur and CEO of Roofing Webmasters, as he shares his insights from attending VidCon.In this episode, Nolen discusses how his experiences at the conference reshaped his views on marketing. He also explores new strategies to help roofers build their brand and dominate Google search results. Tune in for valuable tips and a fresh perspective on digital marketing for roofing companies.https://www.roofingwebmasters.com/(800) 353-5758Instagramhttps://www.instagram.com/roofing_webmasters/Facebookhttps://www.facebook.com/RoofingWebmasters/LinkedInhttps://www.linkedin.com/company/roofingwebmasters/Twitterhttps://twitter.com/RoofWebmastersBlubrryhttps://www.blubrry.com/roofing_seo/Apple iTuneshttps://itunes.apple.com/us/podcast/roofing-seo-podcast/id1441473407Stitcherhttps://www.stitcher.com/podcast/roofing-webmasters/roofing-seo-podcast?Spotifyhttps://open.spotify.com/show/3fOkQblGZukrsUNxo485Wn?RSShttps://www.roofingwebmasters.com/feed/podcast/YouTube @Roofing SEO Webmasters ​

Nolen Walker shares practical steps for getting your business website optimized in 2024. https://www.roofingwebmasters.com/(800) 353-5758Instagramhttps://www.instagram.com/roofing_webmasters/Facebookhttps://www.facebook.com/RoofingWebmasters/LinkedInhttps://www.linkedin.com/company/roofingwebmasters/Twitterhttps://twitter.com/RoofWebmastersBlubrryhttps://www.blubrry.com/roofing_seo/Apple iTuneshttps://itunes.apple.com/us/podcast/roofing-seo-podcast/id1441473407Stitcherhttps://www.stitcher.com/podcast/roofing-webmasters/roofing-seo-podcast?Spotifyhttps://open.spotify.com/show/3fOkQblGZukrsUNxo485Wn?RSShttps://www.roofingwebmasters.com/feed/podcast/YouTube @Roofing SEO Webmasters ​

Stop trying to trick google! Nolen Walker shares some practical ways to create real content to boost your business.

In this episode, Nolan Walker talks about some lessons he's learned about SEO.

Nolen Walker of Roofing Webmasters talks about a roofer that was going broke, then this happened.

In the latest episode of The Roofing SEO Podcast, Nolen Walker and Jason Landry of Roofing Webmasters dive deep into the evolving landscape of roofing website content and SEO strategies. With the digital world constantly changing, especially after the Helpful Content Update in 2022, it's crucial for roofing companies to adapt their online presence to maintain and enhance their visibility on Google.Discover the significance of E-E-A-T (Experience, Expertise, Authority, and Trust) in your SEO efforts and learn why traditional approaches to content might be holding your website back. Nolen and Jason highlight the pitfalls of relying heavily on AI-generated content and the importance of having a website that accurately reflects your brand's expertise and trustworthiness.Key Takeaways:- Understand the impact of Google's Helpful Content Update on roofing websites.- Learn why E-E-A-T is essential for your website's success in search rankings.- Discover how DataPins, a proprietary software developed by Nolen Walker, can revolutionize your online presence by providing authentic, geo-tagged job site content that boosts your site's relevance and authority.- Find out why a smaller, more focused website might outperform a larger, less coherent one in today's SEO landscape.Roofing Webmasters is here to guide you through these changes, offering strategies that align with Google's current expectations for quality content. With our expertise and innovative tools like DataPins, we can help your roofing business stand out in a crowded digital marketplace.Don't forget to subscribe for more updates on SEO strategies and tips to keep your roofing business ahead of the curve. If you have any questions or need a quick assessment of your website, feel free to reach out. We're here to help you navigate the digital landscape with confidence.#RoofingSEO #DataPins #EEAT #RoofingWebmasters #DigitalMarketing #roofingindustry Learn more at: https://www.roofingwebmasters.com/

Join Nolen and Jason from Roofing Webmasters as they delve into the critical aspects of SEO for roofing companies in 2024. In this insightful video, they discuss why your roofing website's SEO efforts might not be getting the attention you expect from Google and what you can do about it.Key Highlights:The Misconception of Self-SEO Efforts: The duo shares a story reflecting the common mistake of overestimating the impact of personal SEO efforts on a website, emphasizing that what matters to you might not matter to Google.The Pitfalls of Over-Blogging and Poor Content: They warn against the excessive use of blogging and AI-generated content, highlighting how it can lead to a poor user experience and negatively impact Google rankings.Effective SEO Strategies for Roofers: Nolen and Jason offer practical advice on how roofers can improve their SEO, such as acquiring quality backlinks, focusing on reviews, and using tools like DataPins for authentic content creation.The Importance of Professional SEO Services: The video stresses the significance of high-quality, professional SEO services for effective digital branding and avoiding common pitfalls like broken links, placeholder pages, and subpar website design.DataPins: A Game-Changer for Roofers: They introduce DataPins, a proprietary software designed to enhance a roofing company's online presence through geo-tagged photos, job descriptions, and direct customer review links.Google's Helpful Content Update: The discussion also touches on Google's focus on helpful content, urging businesses to prioritize user experience and relevant, quality content over quantity.The Dangers of DIY SEO and Website Management: They caution against DIY approaches to website and SEO management, illustrating how these can lead to Google penalties, suspended Google Business Profiles, and overall harm to a business's online presence.Conclusion:This video is a must-watch for roofing companies looking to understand the nuances of Roofing SEO in 2024. Nolen and Jason's expertise provides valuable insights into creating a robust online presence that resonates with both Google's algorithms and potential customers.Learn more about our agency:https://www.roofingwebmasters.com/(800) 353-5758

Join Nolen and Jason from Roofing Webmasters as they delve deep into roofing marketing in their latest podcast, "Are You a 2% Roofing Marketer?". In this insightful discussion, they explain why 98% of roofers might be missing the mark in their marketing strategies and how you can strive to be in the top 2%.Discover Google's pivotal role in shaping online business presence and why user perception is more critical than ever. Plus, get an exclusive look at our proprietary software, DataPins, explicitly designed for contractors to enhance their digital footprint. Whether you're a seasoned roofer or just starting out, this video offers invaluable tips to elevate your online marketing game. Don't miss out on these expert insights – subscribe to our podcast for more industry-leading advice!Learn more below:https://www.roofingwebmasters.com/roofing-marketing/

Join Nolen and Jason from Roofing Webmasters as they dive deep into the intriguing world of Google Maps rankings for roofers. Ever wondered how your business's address can influence your visibility on Google Maps? This video sheds light on the significance of the "red dot" or the geographical center in search results and how proximity plays a pivotal role in your business's online visibility. As the digital landscape evolves, so do Google's algorithms. We take a trip down memory lane, reflecting on how search results have become more localized over time. A word of caution to those considering using fake addresses or PO boxes: Google's more intelligent than you think! Plus, get a sneak peek into our proprietary software, DataPins, designed to boost your organic optimization. Whether you're new to the roofing industry or a seasoned pro, this video is packed with insights to help you navigate the digital realm. Don't miss out!Learn more below:https://www.roofingwebmasters.com/services/google-maps-services/

ChatGPT is the hottest topic in digital marketing right now, and roofing companies are wondering how it applies to roofing SEO. ChatGPT is a potent tool. However, it cannot provide the signals Google looks for when ranking roofing-based content.Aside from ChatGPT, Google is moving to an AI-powered search engine. This is known as Google Bard and the Search Generative Experience (SGE). The primary thing that SGE will focus on is pulling "expert" content from various sources.The new primary goal of roofers is to demonstrate expertise. The best tool to help you achieve this is DataPins which validates your jobs with pins containing the most critical branded signaling for local contractors.To learn more about how ChatGPT impacts roofing SEO, check out the article below:https://www.roofingwebmasters.com/chat-gpt/

Google keeps getting older, but the game remains the same. Roofing companies give up on digital marketing when they have a terrible experience. However, they sometimes don't point to that as the reason they quit. So next, they start buying expensive leads ($5,000 + per month) from "lead sources" for roofers. Suddenly, the budget is different from what you'd thought it be.Refusing to pay marketing companies because of previous experience ends up costing roofers more money. You might even villainize Google as an entity as part of the New World Order. But think about Google in this context: Google has provided the largest platform ever for free marketing. You wouldn't take down your website because, deep down, you know it's true.We empathize with roofing companies that have been screwed by digital marketing agencies, including the guy in his mother's basement to the two-timing corporation that sees you as a pawn on their board. But unfortunately, the truth is very few competent roofing marketing agencies exist. Unfortunately, we are among the few that exist, but you can't give up.Learn more at https://www.roofingwebmasters.com/digital-marketing/

FOMO is fear of missing out. While FOMO has always been part of SEO because of constantly changing algorithms, 2023 has presented the highest dosage of FOMO in recent memory. The primary culprit for this trend is the onset of AI technology, particularly concerning the mass production of website content.Some roofing companies feel like they're missing out by NOT mass-producing AI-generated content for their website. But unfortunately, search engines have already penalized websites engaging in such mass production. A few listeners have pushed back by citing Google's recent guidelines where they leave room for using AI content when it serves the user. But, of course, this is semantics because most AI content is inherently created to take shortcuts. Therefore, unless the website makes AI content uniquely, it will violate the spirit of search engine guidelines.Some SEO agencies attempt to disguise AI-generated content to make it appear human-generated. However, entering a rat race that requires your process to continuously trick search engines is a race you will undoubtedly lose over time.Although AI-powered techniques are at the forefront of roofing SEO FOMO in 2023, it is not the only example. Unfortunately, roofers are still sold BS pitches about needing citations in low-quality directories or requiring awful WordPress plugins that bog down your entire website speed.Listen to the rest of the Roofing SEO Podcast to discover how to navigate Roofing SEO FOMO in 2023.Learn more at: https://www.roofingwebmasters.com/

Nolen and Jason of The Roofing SEO Podcast forecast bold SEO predictions for roofing companies in 2023. Q4 of 2022 was perhaps the most disruptive SEO era in recent memory with the emergence of Google's Helpful Content Update, Bing's adoption of ChatGPT, and other AI technology advances. So check out our predictions for 2023:Google Will Devalue Blog-Heavy Roofing WebsitesGoogle has already started devaluing roofing websites with thin content, including low-quality blog posts. We predict that Google will turn the knob even further. Many roofing companies publish hundreds of blog posts that bog down Google's index with worthless, regurgitated content. An alternative content solution is DataPins, which we offer.Google Will No Longer Monopolize The Search Engine MarketMicrosoft's investment and implementation of ChatGPT into Bing will increase its search engine market share, loosening Google's longstanding monopoly on the industry. While Bing is unlikely to reach Google's dominance, it has generated enough buzz to prevent Google from continuing its monopoly in 2023.Roofers Will See an Uptick in BS Sales Pitches from SEO CompaniesThe emergence of AI technology will provide some great features for roofing companies. But, unfortunately, it will also prompt a slew of BS sales pitches from digital marketing agencies. They will prey on the part of the brain that fears missing out on a trend (FOMO) so that you react emotionally instead of logically. Or they might sell you AI content (whether they reveal their method or not).EEAT Will Become More SignificantBecause content is more accessible to mass production, the EEAT signals become even more critical. Your experience, expertise, authoritativeness, and trustworthiness will separate you from other roofing websites, not the amount of published content. The best way to demonstrate EEAT on your website is through social proof content from DataPins.Learn more at https://www.roofingwebmasters.com/

Local roofing companies have been led to believe that reviews are the most crucial local SEO ranking factor. Sometimes it goes even further where some think it's the only local ranking factor. However, you will learn that you need more than reviews to allow your roofing business to rank in Google's Local Map 3-Pack results.Suppose you've done your work to garner customer reviews and still aren't ranking within the 3-Pack. In that case, your business needs other digital branded signaling required to rank. For example, is your business website attached to your Google Business Profile? And is the website strong enough (in terms of quality content and branding) that it enhances your Google Business Profile?Roofers usually think they can focus only on reviews and stick up a basic website with no content. This strategy rarely works. Sometimes you can still rank because of proximity and authority (if you've been in business for 5+ years). However, you leave yourself vulnerable to competitors who address every aspect of Local SEO.Trust is only one component of the EEAT ranking signal, and reviews are a large percentage of establishing that trust. However, your business must also demonstrate experience, expertise, and authoritativeness. You can achieve this by enhancing your website, especially with DataPins.Listen to this podcast episode to learn the nuance of ranking on Google's Local Map 3-Pack and why it requires more than reviews. Nolen and Jason of Roofing Webmasters cite examples from clients and decades of experience in the roofing SEO industry.Learn more at: https://www.roofingwebmasters.com/

Roofing SEO has changed. Roofers with a strong digital brand survive, and those without one fail. Of course, creating and maintaining that brand requires consistent digital marketing efforts. Roofers that stop marketing during the down season won't be branded for peak season.As more factors come into SEO, Google distinguishes good from lousy primarily by branded signals such as EEAT, experience, expertise, authority, and trustworthiness. You must send these signals with a branded website, reputation management, and quality content.Listen to the full podcast episode to understand how to dominate roofing SEO in 2023 and beyond.Learn more at: https://www.roofingwebmasters.com/

The Grover Theory requires you to distinguish which of three things is not like the other. For roofing companies, this applies to your online web presence in 2023. Search Google for your target keyword and analyze the top 3 websites and map listings compared to yours. Which of these things is not like the other?In most cases, it's your website. Getting a high-quality web presence does require professional services like those offered at Roofing Webmasters. We don't say this to sell a service, but to be honest. The only way roofing companies can compete with top-performing competitors is to hire a professional roofing company.With recent updates, Google has grown more sophisticated, including the Helpful Content Update. As a result, old-school SEO tactics like blogging are no longer adequate for roofers. You don't have time to keep up with all the changes, which is why entrusting your marketing to a pro is crucial.In this roofing SEO podcast episode, Nolen and Jason discuss the roofer keyword Grover theory and how to apply it to your online web presence.Learn more at: https://www.roofingwebmasters.com/

At Roofing Webmasters, we've been working with roofers for 12 years. As a result, we notice problems with roofing company websites around the web. Generic agencies have a tendency to implement horrible SEO strategies for roofing clients.One recent example came from a local roofing website that purported to offer "PPC roofing services." They intended to publish "PVC roofing" but misunderstood their client or auto-corrected PVC to PPC. Either way, it's gross incompetence by the marketer.This website also engaged in antiquated SEO tactics like keyword stuffing and multi-location marketing, attempting to rank for cities spanning 50 miles apart in radius. Everything this agency did for their client was incorrect, incompetent, and embarrassing.In the following podcast episode, Nolen Walker and Jason Landry explain why Roofing Webmasters is different than "Generic "Catch-All" agencies" and why you can benefit from the specific expertise offered by a niche-specific roofer marketing agency.Learn more at https://www.roofingwebmasters.com/

When your roofing Google Maps ranking drops out of nowhere, it could be due to various factors. But, most roofers must first realize the connection between their main website, its content, and their Google Business Profile.Contrary to popular belief, Google Maps rankings depend on three primary factors, distance, relevance, and prominence. Reviews and location only influence two of those factors. The other factor, relevance, depends on your website content.Most roofing companies fall into two camps. Some believe they only need reviews and a Google Business Profile to rank in the Google Maps 3-Pack. Others think they need tons of mass-produced content and hundreds of website pages to rank. The problem is both are wrong.Google's Helpful Content Update cracked down on unhelpful content produced specifically to rank on search engines. This can include blogging, AI-generated content, duplicate content, and other spammy, low-quality content.If your Google Maps ranking drops suddenly, you are too immersed in one of these camps. This podcast episode details what roofers should do to achieve and maintain Google Maps rankings in 2023.Learn more about our Google Maps rankings services for roofers here: https://www.roofingwebmasters.com/services/google-maps-services/

About half of all roofing companies have a "name" problem regarding Google ranking. You might be surprised by how Google's algorithm views your company name. In this podcast episode, we will answer the following questions:Should you change your roofing company name? How to pick the best roofing company name?What to look out for regarding rankingRemember to consult with a lawyer for specific questions regarding names and trademarks.You might wonder what the problems are with roofing company names and Google. Suppose Google thinks your name is the same as another established roofing brand. In that case, the established brand will acquire much of your traffic.Another factor to consider is topical authority. For example, does your company name include the word "roofing," or does it have something like "construction" instead? If the latter is true, you might lose out on topical authority, suppressing your keyword rankings on Google search and Google Maps.Nolen Walker and Jason Landry of Roofing Webmasters answer these questions and more on The Roofing SEO Podcast.Learn more about how these concepts apply to domain names here: https://www.roofingwebmasters.com/choosing-roofing-company-domain-name/ 

Roofing is an excellent business to be in in a bad economy (and a good one). However, some roofing companies only benefit from a good economy. Sow, what happens to roofers during a recession? (which is probably coming soon and has already started).Here's what happens: roofers that invest in marketing during a recession continue to thrive in business and earn even more than during an excellent economy.Don't get us wrong; you should cut costs during a recession but NOT ESSENTIAL COSTS. The problem is some roofing companies think marketing is optional.Our marketing fee costs roughly the week's pay of a full-time employee. The choice should be simple, but some roofers have a mental block. Unfortunately, this can cost you your business during a recession.Of course, there's another side to the coin that roofers will cite as their reasoning. So many lousy marketing companies screw roofers out of money. So in these cases, the money is going down the drain.Still, to thrive during a recession, you NEED ROOFING MARKETING. The key is to use a good roofing marketing company. Some competitors will fold during this time, allowing you to pick up their customers.Learn more at: https://www.roofingwebmasters.com/roofing-marketingCall us Today: (800) 353-5758

Most of us remember the 80s promos about how the brain changes on drugs. The same concept is true for roofing leads. Roofers who want leads are addicted to a low-quality business lifecycle. They are so used to this brain mode that they don't realize much better options exist.We recently got a call from a roofer who expanded to 3 northeastern locations. They weren't expanding because of growth; they were expanding in an attempt to grow. This is an example of roofer lead brain. Instead of adequately translating your brand digitally to Google (The Big Show), you remain stuck in lead-to-lead survival mode, which never pays off long-term. When roofers think they have to "buy leads," they lose out on the lead generation process. So now you are getting store-bought leads (low-quality) instead of homegrown leads (high-quality).To get out of this cycle, the mindset must shift to brand. When your brain is focused on the brand, you start getting consistent leads without living in survival mode. In addition, a strong brand correlates strongly with ranking on The Big Show, which is the best way to grow your roofing business in 2023.learn more about our company at: https://www.roofingwebmasters.com/buy-roofing-leads/Call us at: (800) 353-5758

Some roofing companies mistakenly believe that the Google Business Profile with the most reviews automatically ranks the highest. That's not the case. Instead, Google's local algorithm looks at proximity, relevance, and prominence. Although reviews impact prominence, they're only a fraction of the total algorithm.However, one thing reviews do impact is conversions. As a result, Google Business Profiles with lots of reviews will convert customers at a higher rate. Check out Nolen's 5 points of roofer review success. Learn more about our company at: https://www.roofingwebmasters.com/services/online-reputation-reviews-services/Call us: (800) 353-5758

Nolen and Jason of Roofing Webmasters discuss Google's Helpful Content Update and how it impacts roofing websites. There are several misconceptions about SEO content, especially regarding what actually works for improving your business. Google's Helpful Content Update is pretty straightforward. The search engine is attempting to eliminate low-value content that bloats the index and doesn't serve the user's actual needs. Unfortunately, a ton of roofing "content" fits this description. We discuss the issues at length in this podcast episode, including data-driven solutions that ensure users benefit from your SEO website content. We also provide examples of lousy roofing content that this algorithm update targets.Learn more about us: https://www.roofingwebmasters.com/perfect-content/Call Us:  (800) 353-5758

I'm Nolen Walker, founder, and CEO of Roofing Webmasters. Many people ask me what I would do if I started my own roofing company. The truth is, I've run a home services business before, and I got screwed by some web geek cocky marketers.In this podcast episode, I explain everything I would do if I started a roofing company, from hiring to marketing and more. You can learn from my past experiences in business and my decade-plus worth of experience with digital marketing and SEO for roofers.To learn more about my company, visit: https://www.roofingwebmasters.com/

Learn all about DataPins, the ultimate roofing SEO tool in 2022. Take pictures of your roofing jobs, add captions, and DataPins does the rest by adding geo-coordinates and publishing the pin to the tagged service or city pages. Add regular content updates to your service and city pages. Why DataPins WorksHow does Google choose between 5,000 roof repair pages when ranking websites? Do they choose the website that publishes trash blog content written by English majors? Or do they choose the roofer using DataPins, the ultimate SEO tool for roofers, that creates a schema pin of a completed roof repair job in a specific area? It's quite obvious when you study Google's guidelines which prioritize E-A-T (expertise, authority, and trustworthiness)As Nolen and Jason discuss real-world examples of DataPins success, it's clear that pins add more relevancy to your content than the trash blog posts written by non-roofers. Contact us today to learn more:https://www.roofingwebmasters.com/https://www.datapins.com/Call Us Here: (800) 353-5758

Has roofer marketing reached the point of technological singularity? In other words, can human beings comprehend the technological components and benefits of digital marketing in 2022? As Google's algorithm evolves and marketing automation becomes more intelligent, are we losing our ability to decipher business promotion online?To make sense of all of this are Nolen Walker and Jason Landry of Roofing Webmasters. Nolen and Jason discuss how contractors should approach marketing for roofers in 2022 and how invest in industry expertise.To learn more about Roofing Webmasters, reach out here:https://www.roofingwebmasters.com/Call us at (800) 353-5758

The potential recession presents challenges for roofing companies and their marketing campaigns. But will an economic shift actually impact roofers? And if so, how pronounced will it be?Another factor to consider is that while many small businesses went out of business during the pandemic, most roofing companies thrived. But the people who remodeled their homes in 2020 will not need as much work done in 2022.Don't forget about the storm factor. Major hail storms can make an entire year for roofing companies in hard-hit areas. Conversely, a lack of storms can change the outlook of your year.To make sense of all of it, Nolen Walker and Jason Landry discuss roofer marketing and making money in tough times on the Roofing SEO Podcast.https://www.roofingwebmasters.com/roofing-marketing/

Are you a roofing company looking to create multiple Google Maps locations or Google Business Profiles / GMBs? Nolen Walker and Jason Landry of Roofing SEO Webmasters outline how to approach Google Maps optimization for roofers in 2022.We mentioned the relationship between Google Maps and Google My Business, which becomes critical during optimization. Roofing Webmasters offers Google optimization as part of our marketing services, which encompasses every aspect of your Google presence, from Maps to My Business. Besides Google, we also claim and optimize listings on Yelp, Better Business Bureau, and other citation sources throughout the internet. As is the case with each of these listings, NAP consistency is a top priority for search visibility and for the sake of users looking for accurate contact information.https://www.roofingwebmasters.com/services/google-maps-services/

Nolen and Jason of Roofing Webmasters discuss quick SEO tips for roofing marketing success in 2022. Learn more about the podcast at:https://www.roofingwebmasters.com/

The Big Show of Roofer Marketing can lead companies into making bad decisions. You might already be in it right now. Nolen and Jason discuss signs that you're in the Big Show.

Repeat after me: I Will Destroy My Competition. You can get into the Top 3 in your city and DOMINATE your marketing on Google.

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence. In today's[Read the Full Article] The post Don't Patronize My Roofer Marketing (Podcast Episode) appeared first on Roofing Webmasters.

When you pay money to a service provider, whether a digital marketing agency or a healthcare professional, you should refuse to be patronized. Most digital marketing agencies for roofers patronize their clients and tell them to increase their budget while insulting their intelligence. In today's Roofing SEO Podcast episode, Nolen and Jason discuss how roofers should react to salespeople and agency owners that patronize them regarding digital marketing services. The Insulting Nature of Patronization To patronize someone is to speak to them as an inferior, mainly when providing supposedly helpful information. Unfortunately, patronizing clients is par for the course in the digital marketing industry. Most marketing salespeople don't respect their clients and talk down to them regularly. Roofing companies should never stand for these insults. The truth is, most roofers are entrepreneurs and have at least a basic understanding of business marketing. Dealing with web geeks who have a superiority complex is a joke.  How Much Should Roofers Know About Marketing At Roofing Webmasters, we deal with a full spectrum of clients regarding marketing knowledge. Some business owners ask us many questions about technical marketing tasks, while others want to remove themselves from the process altogether. Either attitude is fine with us and works well. Marketing Savvy Roofers Roofers that want to know the details about marketing specifics should respect the marketer's expertise but refuse insults or patronizing. Like we don't know everything about installing a roof, roofers don't know everything about search engine optimization. Nevertheless, we never talk down to clients who ask for specific details about the marketing process. In many cases, their hands-on approach to their business makes them successful. We provide clients with all the marketing information they need to foster a great working relationship. Hands-Off Roofing Companies Some business owners want to remove themselves from the marketing details altogether and pay us to handle everything on their behalf. This attitude works well, too, as long as you choose the right digital marketing agency. We don't look down on roofers who don't care about specifics. Keep in mind that if you have this attitude with a terrible marketing agency, it can end in disaster. As a result, choosing the right digital marketing agency is critical if you don't know anything about SEO, PPC, website design, content marketing, etc. How Marketing Salespeople Insult Roofers If you've tried to invest in marketing services in the past, you've probably encountered a salesperson who tried to patronize you with marketing. Unfortunately, these people inherently lack respect for your business sense and talk to you as an inferior. Check out some examples of this below: “Increase Your Budget” If the salesperson's answer to every marketing inquiry is to increase your budget, they are patronizing you. An example of this is with PPC ad spend for roofers. If you find yourself infuriated that the marketing agency wants you to burn through more and more cash, you are with the wrong provider. “Check Out This SEO Report” Any salesperson can enter your website URL into SEMRush and produce an SEO report on-demand. Furthermore, they can highlight select metrics that tell you a misleading story about your organic traffic. For example, if you recently lost 45% of your organic traffic on Google, it looks terrible. However, the lost traffic was to a non-conversion page in many cases. As a result, the traffic was worthless for your roofing company and is being used for manipulation by the salesperson.  “Act Now, Or Else” The “Act now or else” sales routine is a popular tactic for roofers with existing websites. The salesperson's goal is to create urgency and fear around your existing marketing presence. They use select metrics to insult your intelligence and undermine your current marketing agency. Of course, this particular sales tactic is highly unethical, but that, unfortunately, fits right in with 99% of marketing agencies. By educating yourself about the basics of roofing SEO, marketing, and web design, you can better understand the cheap tricks these salespeople utilize. What Roofers Can Do About Fraud Marketers Unfortunately, roofing companies will likely experience unethical sales pitches regularly because the industry is ripe with bad actors. The best thing to do is educate yourself about marketing basics to intelligently dismiss these highfalutin hacks trying to manipulate you. By signing up with Roofing Webmasters, you can have confidence that your campaign is run by an honest group of people with a proven track record in the roofing industry. The post Don't Patronize My Roofer Marketing (Podcast Episode) appeared first on Roofing Webmasters.

As the owner of Roofing Webmasters, clients often tell me that I'm refreshingly honest. There are two reasons why I come across that way. First, I don't like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant[Read the Full Article] The post The Truth About Digital Marketing for Roofers (Podcast) appeared first on Roofing Webmasters.

As the owner of Roofing Webmasters, clients often tell me that I'm refreshingly honest. There are two reasons why I come across that way. First, I don't like misleading my customers. Second, almost every other digital marketing company in the United States is either ignorant or unethical. Unfortunately, many are both, which is incredibly dangerous for roofers. In the following podcast episode, Jason and I discuss the truth about digital marketing for roofers, and it's not comforting. However, it is highly entertaining and insightful. Does Your Roofing Digital Marketing Company Get Results? More than 70% of SEO consumers are unhappy with their current provider. Unfortunately, the 30% of companies happy with their SEO services aren't watching this video or reading this blog post. You are likely one of the roofers with a lousy digital marketing agency if you are reading this. Does your marketing agency deliver results? Sometimes this can be hard to prove or disprove. How's your revenue? How is your website traffic and lead generation? These are questions that marketing companies should help you answer. However, you have to pay attention independently also. What Makes a Digital Marketing Company Honest? Let's use my agency, Roofing Webmasters, as an example. We don't aim to make a lot of money from clients in their first year. Why? Because we intend to form a long-term relationship with our customers. We want them to succeed long-term, which also benefits our agency. In contrast, dishonest agencies use a churn and burn model that frontloads the agreements. So if they make big money in the first six months and then lose your business, they really don't care. The model also works for them because they no longer need your business by the time you realize their services don't work. Buying a Business Relationship Over a Service The marketer you spoke to on the phone seems very nice. After all, he repeats your name on numerous occasions and assures you that his marketing model works wonders. However, there's one problem, he's selling you a warm fuzzy feeling instead of a productive service. Roofers often fall into this trap in the buying and leaving stages. A roofing contractor may go with an agency because they had a good conversation with the salesperson. Furthermore, they may hesitate to leave even when they sense something wrong with the services.  Although many experts claim that marketing is all about relationships, it's more about results. Suppose you choose a marketing agency that delivers results. In that case, you can form all the connections you need with your new customers and other roofers in the industry, many of who are envious of your marketing position. Customer Service vs. Actual Service If Bob, the salesperson, calls you each week to talk about your progress (or his version of it), you might feel good about the customer service. The problem with this strategy is confusing customer service with actual service. He assures you that you're doing great, but you are doing horrible. One of the most significant problems with the marketing industry is that roofers will pay for customer service over good marketing. They want to be assured that things are working because they don't have the time or energy to find out themselves. Unfortunately, marketing salespeople prey on this mindset. Roofing Digital Marketing Agency Red Flags To avoid choosing the wrong digital marketing agency, look out for common red flags. These companies often share strategies to reel in unsuspecting roofing companies. They use these tactics because they work more often than they don't. Check out some common red flags: They never tell you something won't work — instead, they tell you everything you want to hear and confirm everything you sayThey want you to pay a hefty upfront fee and lock you into a six-month or 1-year agreement.They sold you based on metric-driven reports from SEMRush or other SEO tools.They have a salesy delivery or reek of manipulation, dishonesty, and BS. From Almost Quitting to Multi-Millionaire Before using our services, one of our roofing SEO clients was fed up with the digital marketing industry. He told us that we were the last agency he would ever use and that if our services didn't deliver, he would shut down his business. Fast forward three years, and he became a multi-millionaire. The story reveals two things about the digital marketing industry for roofers. First, most agencies will destroy your will to compete in the roofing industry. They lie so much that it becomes like putting air in the tires. Secondly, many great opportunities exist if you find a rare agency that does good work. This roofer was the beneficiary of some circumstances as well. His company operated in San Antonio, TX, and experienced one of the most significant hail storms in city history. As a result, his marketing presence on Google and Google Maps specifically gave him a ridiculous amount of high-ticket leads. The Bottom Line About Digital Marketing for Roofers Most digital marketing agencies are sales-driven, dishonest, and provide inadequate services. Unfortunately, this is the rule and not the exception. Roofing companies that find the rare roofing marketing agency that does excellent work can benefit substantially. However, most roofing companies never get there to find out. The post The Truth About Digital Marketing for Roofers (Podcast) appeared first on Roofing Webmasters.

In the following podcast episode, Nolen discusses roofing leads to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible. Roofing Leads are Critical[Read the Full Article] The post Roofing Leads to Cash Money Profits (Podcast Episode) appeared first on Roofing Webmasters.

In the following podcast episode, Nolen discusses roofing leads to cash money profits. Roofers sometimes lose control over their operation, resulting in a loss of quality and long-term gains. Similarly, roofing contractors may spend all of their earnings on lifestyle, which is terrible. Roofing Leads are Critical to Your Business The lead nurturing process cannot be passive as a roofer. Instead, you must pay special attention to ensuring your leads turn into profits in 2022. Unfortunately, some business owners fall into the trap of removing themself from the operation after initial success. Although you can achieve this to some degree, you cannot delegate the most critical parts of your business to just anyone. If you choose to remove yourself from the vital levers of your profit generation, be sure to assign these tasks to the person you most trust to sustain performance. The False Narrative of Passive Income As a roofer, you've probably seen YouTube and Instagram videos claiming that you can earn money passively from your roofing business. Unfortunately, this narrative is at least partially false. Also, when you understand the motivation of those pushing the narrative, it becomes even more concerning. To maintain peak profits, you must continually immerse yourself in your business operation. You must ensure that every part of the process is refined so that you can continue to make money. This includes marketing, management, sales, and labor. Investing Your Roofing Business Profits Financial freedom is not achieved by spending your earnings on lifestyle enhancements or saving all your money in the bank. Instead, investing your money in a hard asset is the way to achieve financial security. Some options for investing money from your roofing business include: StocksReal EstateVacation RentalsFinancial Investments (with advisor) Why You Shouldn't Start a Second Roofing Company One investment you should not make is in a second roofing company. Roofers are often tempted to open a second company in a different location to give them a better chance of canvassing areas hit by hail. The problem with starting a second roofing business is decentralizing your assets and brand. All you'll achieve through secondary roofing companies is less focus on your primary operation. Of course, there are some exceptions to this general rule, and there are rare times when opening new roofing companies makes sense. However, you should thoroughly evaluate your options before going this route. Cashing Out vs. Building Longevity When it comes to your roofing company, you can be tempted to cash out before reaching the peak of your sustainable profit. It might be a small change like switching your marketing company or a significant change like removing yourself from operations. In any case, you are making a mistake. If you stay the course, you can reach a more incredible prize that leads to building a sustainable roofing brand and driving significant profits. The key is understanding that the process that got you success is something you can continue to focus on. Check out more of our podcasts to learn about building your roofing brand. The post Roofing Leads to Cash Money Profits (Podcast Episode) appeared first on Roofing Webmasters.

determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But, conversely, companies prosper, expand, and enjoy sustainable success for decades or more. In today's Roofing SEO Podcast, Nolen and Jason discuss the differences between[Read the Full Article] The post Are You a Roofing Company or Contractor? (Podcast Episode) appeared first on Roofing Webmasters.

determine your level of success in the industry. Contractors work the gig economy, going job to job to meet ends. But, conversely, companies prosper, expand, and enjoy sustainable success for decades or more. In today's Roofing SEO Podcast, Nolen and Jason discuss the differences between roofing companies and roofing contractors. Sometimes roofers mistakenly believe they can't be a company because of their current status, which is not valid. Any roofer can become a company in 2022. Table of Contents Differences Between Roofing Companies and ContractorsRoofing CompaniesRoofing ContractorsHow To Become a Roofing Company in 2022CredibilityBrandPerceptionHow Marketing Creates Roofing CompaniesWebsiteGoogle Business ProfileOnline Reviews Differences Between Roofing Companies and Contractors A roofing company invests in its brand, marketing campaign, and long-term perception. Unfortunately, contractors neglect each of these tasks. There's nothing wrong with being a contractor; however, it's a more demanding lifestyle, and it's harder to earn a sustainable income. Roofing Companies Roofing companies have a brand, plain and simple. When consumers see their logo, truck, or website, they immediately feel a sense of credibility. While no roofer can achieve this overnight, you can take steps to expand your contractor business into a full-fledged roofing company gradually. Roofing Contractors Roofing contractors are stuck in the gig economy, going job to job without expanding. Getting leads is more difficult as a contractor since you have to pitch your skills to the customer every time. For contractors, landing jobs drains energy because you are the one who is always trying to convince. How To Become a Roofing Company in 2022 As a contractor, you might think, I don't have enough employees or locations to be a company. That's not true. Any roofer can turn themselves into a company because it's not about size or scope. A company is about credibility, brand, and perception. You can do it. Credibility Roofers build credibility through proper marketing with SEO, web design, and reputation management. The truth is, nobody knows how good of a roofer you are. You might be an exceptionally skilled third-generation roofer, but if your competitors outperform you online, it doesn't matter. Brand Branding your roofing company starts with marketing. Consumers should see original photos of your team, staff, and equipment online. Aside from your website, you also should brand your Google Business Profile and attempt to increase the number of customer reviews on Google and Yelp. Perception How you view yourself is not necessarily how consumers view your business. Even roofers coming from a family business must understand that times have changed. Building your perception starts with marketing and online promotion. Invest in SEO for roofers, digital marketing, etc. How Marketing Creates Roofing Companies When you need a roofing lead in 2022, your options depend on your investments. Without a website, Google Business Profile, or online reviews, contractors have to reach out to 3rd-party lead generation sources. These companies have a brand that customers trust more than you. Roofing companies have a website, Google Business Profile, and online reviews, which gives them a much better option. These roofers get leads on their own digital assets, allowing them to enjoy a consistent stream of high-quality leads. In addition, they don't need the 3rd-party brand, which means they don't have to pay them or help them further expand their brand. Website A website is essential, and personalization is equally vital. Your homepage should show photos of your owners, company, and staff. Also, your logo should be apparent and memorable. A custom website is critical to online marketing in 2022. Every roofing website should be fast and user-friendly. Google Business Profile A Google Business Profile, formerly Google My Business, helps customers find your business locally. Roofers with a profile can rank on Google's Local 3-Pack, which appears over organic results for local service queries. In addition, you can upload photos and complete your profile to optimize your listing. Online Reviews Your online reputation is one of the most critical elements of online success. You should attempt to garner reviews on Google, Yelp, Facebook, and other platforms to enhance your reputation, credibility, and trust. Most consumers won't use any roofing company before reading reviews. The post Are You a Roofing Company or Contractor? (Podcast Episode) appeared first on Roofing Webmasters.

At Roofing Webmasters, we love working with roofers. However, there's a difference between a roofing contractor and someone who chooses to go into another trade. In today's Roofing SEO Podcast episode, Nolen and Jason detail why roofers are our #1 client and what we like[Read the Full Article] The post What I Like About Working With Roofers | Roofing SEO Podcast appeared first on Roofing Webmasters.

At Roofing Webmasters, we love working with roofers. However, there's a difference between a roofing contractor and someone who chooses to go into another trade. In today's Roofing SEO Podcast episode, Nolen and Jason detail why roofers are our #1 client and what we like most about working with them in 2022. Businessman vs. Tradesman One of the primary distinctions between roofers and other tradespeople is their initial expertise. Most roofers are businessmen and entrepreneurs who choose to start a roofing company. This model contrasts with other trades like HVAC, which typically involve a skilled tradesman beginning a business in that niche.  Roofing company owners are often individuals who could have gone into multiple other industries. Big Ticket Jobs One benefit of working with roofers is that they make good money on a single job. For example, a roofer can make anywhere from $3,000 to $30,000 on a single residential roofing project. Commercial roofs can net an even greater profit. As a result, even low-priced jobs bring in a lot of money.  In addition, roofers can afford to invest in marketing because of their budget. Hail Storm Miliionares Roofers can go from doing 80 hobs per year to 400 if their service area suffers a hail storm. As a result, hail damage roofing can turn a businessman into a millionaire, basically overnight. That opportunity is a significant one for the business-minded roofing entrepreneur in 2022.  But, of course, hail storm millionaires are the direct result of roofing marketing. Roofers are Dreamers Roofing contractors normally dream big as many have second homes, lake houses, and boats. In Dallas – Fort Worth, you will regularly see roofing contractors driving F-150s with truck wraps. In many respects, roofers represent the American Dream in 2022.  As a result, these clients make great marketing partners because they dream of growth and expansion. Roofing Companies Have Lower Overheads Unlike HVAC companies that often have to keep their staff for the entire year, roofers have seasonal downtime when they can cut expenses. Furthermore, since their jobs bring in more money, they make enough to account for their down periods. This combination results in a continually superior profit for roofing business owners than other trades. Roofers Have An Expanding Consumer Base Construction companies continue to build new homes, so roofing services are on the rise. California and Texas are both still growing so that roofers can make their marks in these states. Optimizing your company for cities within your service area is an excellent opportunity in 2022, and roofing companies know it because they are getting regular calls. Roofing Companies Understand Marketing Roofing companies understand marketing more than other contractors. For example, a roofing contractor knows that SEO is an essential aspect of lead generation and understands the value of ranking on Google search.  In addition, roofing companies are willing to invest in a custom website because they can expect to get consistent, high-quality leads from their forms and calls to action. In addition, some roofers enter the field with a marketing background, so they fully understand its value. The post What I Like About Working With Roofers | Roofing SEO Podcast appeared first on Roofing Webmasters.

If you are starting your own roofing company in 2022, you will need a good business name. Of course, you will consider factors like your ideals, values, region, and unique services, but you also have to think about marketing and SEO. In today's Roofing SEO[Read the Full Article] The post How To Name Your Roofing Company (Ideas, Tips, and More) appeared first on Roofing Webmasters.

If you are starting your own roofing company in 2022, you will need a good business name. Of course, you will consider factors like your ideals, values, region, and unique services, but you also have to think about marketing and SEO. In today's Roofing SEO podcast, Nolen and Jason discuss choosing perfect roofing company names that will rank on Google and convert sales. Choosing a Good Roofing Company Name in 2022 Credibility and expertise are two qualities you want to be reflected in your roofing company name. However, you must also consider SEO and conversions. Google looks at user intent for all organic searches so that any roofing consumer will see companies with roofing in their name. Make Sure Roofing is in The Name Many companies use terms like exteriors, design, or excavation in place of roofing, which will limit your impressions, clicks, and leads. Moreover, in the rare cases where Google users find your website, they are less likely to convert with such ambiguous names. The benefit of roofing in your company name applies to organic search results and Google Maps. Make Sure The Name is Topically Relevant Having roofing in your company name is part of a more significant phenomenon called topical relevance. When you have roofing in your name, not only is your brand name more likely to show up (i.e., your homepage and Google Business Profile), but your interior pages (service and city pages) are also more likely to show up on page one.  Make Sure The Name is Brandable When contractors learn that a topically relevant name can help them gain more clicks and traffic, they start to think about exact match domains. But unfortunately, while a domain name like roofernearme.com might show up well on search results, it's not going to convert as well as a branded title.  Striking a balance between relevance and brand is difficult, but you must do it. For example, a company name like H-Town Roofing will work better than simply Houston Roofing. The less formal terminology will make it a brand rather than a spam-like company looking to capture leads. Consider a Regional Name One pro tip to further increase visibility and conversions is adding regional relevance to your company name. However, this method is not as critical as the others; many roofing companies rank very well without this step.  Still, if you can add regional relevance such as H-Town for Houston, or South Beach for Miami, you can get some local SEO signals and increase conversions. One caveat is to avoid exact match names like Miami Roofing. Roofing Company Name Ideas Heroic Roofing Houston Carmel Roofing Co. Upgrade Roofing Group Footprint Roofing Co. Glacier Roofing IL Click Roofing Group CT Roofing Team Aspect Roofing Co. BlueWater Roofing Group Rise Roofing Team Roofing Guard LLC H-Town Roofing & Construction D-Town Roofing Group South Beach Roofing Co. Denver Roofing Group LLC Springleaf Roofing  DoubleDown Roofing Co. What Are The Best Roofing Company Names? Although the strategies we've outlined in this podcast are extremely valuable, the quality of your services ultimately determines your name's reach. You can have the most relevant and catchy title, and it won't matter if you have inadequate services and a bad reputation.  As a result, the best roofing business names are those that incorporate topical relevance, brand-ability, and region while also performing excellent services. If you can translate your success through Google Reviews and a robust website, you can truly dominate your local roofing market in 2022. The post How To Name Your Roofing Company (Ideas, Tips, and More) appeared first on Roofing Webmasters.

An initial SEO report (sometimes framed as an SEO audit) is B.S. 95% of the time for roofing companies. It's not that the report itself is dishonest; it's that the presentation of the data is manipulative. In today's Roofing SEO podcast, Nolen and Jason give[Read the Full Article] The post Why SEO Reports for Roofers are B.S. (Podcast Episode) appeared first on Roofing Webmasters.