Selling Craft Beer

Catch up on the Hard Seltzer business news developments this Spring before peak Summer selling season begins. Also - that Greg Koch on the new STONE hard seltzer piece is here: https://www.brewbound.com/news/stone-brewing-is-launching-a-hard-seltzer-for-real/

The BA is throwing a Beer Fest...but Not GABF 2021 First Quarter sales and Draft beer return updates New Brewery expansions from Ballast, New Belgium and more

Full 2020 Sales wrap-up Why Lemonade Seltzer will be everywhere in 2021 Taproom closings update Inside the Molson Coors partnerships boom Beer Festivals update

Year End 2020 Sales roundup 3FLOYDS, GOOSE, PABST close taprooms Travis Scott joins Hard Setlzer news Ninaksi, Heineken Job cuts Tax cuts go permanent and more...

HEADLINES: FALL 2020 Sales report. TREEHOUSE, FIDDLEHEAD expand. Brewery Taprooms close down for Winter. HOPCAT sold in bankruptcy, Figueroa Mtn and others looking for buyers. WHITE CLAW grows again. BOSTON BEER sets new sales record...not because of beer. HEINEKEN 0.0 booming. Beer Fests 2021 RIP? BREWBOUND podcast link mentioned in the episode  

HEADLINES: Craft SUMMER 2020 sales wrap-up. SELTZER + NonAlc dominate growth by % increases. SIERRA expanding Little Thing line. OMMEGANG brewer out OTHER HALF expands. again. Get beer from most NYC BREWERIES delivered to you in 31 states in October. MOLSON COORS sets YUENGLING

HEADLINES: Mid Year sales report for Craft Beer + Imports.  Hard Seltzer to match Craft sales very soon.  SAM stock at all time high.  Major craft brands announce new additional locations.  Craft industry funding brewer diversity initiatives - Josh Bernstein NYT Read.     NonAlc beer sales Surge.  BeerBiz needs to develop e-commerce sales plan ASAP. 

HEADLINES: Covid beer sales update thru mid July.   Beer Guild trouble on the horizon. Large regional breweries draw back far-reaching sales efforts. ABI sells Kona's Hawaii brewery. Magic Hat sells VT brewery. ALL TOGETHER Beer sales report. DIXIE Brewing to rebrand.

I check back in with Megan Rickerson, Operating Owner of Someday Bar + Restaurant in Brooklyn, 3 months into operating as a "To Go Only" business due to the Covid shutdown, and just as she opens up to host guests via Outdoor sidewalk seating in Phase 2. Megan is also about a 10 minute walk from what was the center of the BLM protests that began at the end of May, so she provides insight into what it was like operating a business amidst all of the crowds, as well as the failures of the PPP program, and what she sees ahead as NYC enters a new phase for the bar and restaurant business. Follow Someday bar @SomedayBarNYC on Instagram to check out the awesome bottle auctions she is doing to support her staff, and important local causes.

I catch up with Chris Maestro, owner of Brooklyn Craft Beer + HipHop DJ bar BIERWAX, voted #5 best beer bar in the US in the annual USA Today poll this year, to find out the innovative ways his business is surviving 2.5 months and counting into the Covid19 bar and restaurant shutdown.   Links mentioned in Podcast: BIERWAX Beer delivery + Merch Shop ; My April 2019 Chris interview SPOTIFY and APPLE ; Bierwax BLM IG Post ; Harlem Hops New York Times piece

NEWS Headlines: FOUNDERS making more beer but not profit. NIGHT SHIFT abandoned Philly project. THREE FLOYDS shuts down brewpub indefinitely. PABST buys brewery. Delivery Apps have an underage problem. BREWDOG dives into seltzer in UK, as does WHITE CLAW. and more.

TOPICS: April 2020 craft beer sales roundup. What could lie ahead for small breweries in May. Founders furloughs + BA layoffs. SAM hits stock high. MolsonCoors takes a hit and more...

US Beer Sales up 20+% in 4 weeks.   DESCHUTES lays off 60%.   CONSTELLATION’s trouble south of the border.   CORONA sales booming.   2019 Top 50 BA Craft Brewery List.  and more news...

Get to know MEGAN RICKERSON, longtime NYC Craft Beer bartender and now operating owner of SOMEDAY BAR in Brooklyn, NYC.  The first half was recorded in early 2020 pre-Covid19. The second half was recorded 3 weeks into the pandemic Stay at Home shutdown, giving you an insiders look at the realities facing the bar industry in a Covid-19 world. Hear perspectives from someone who's been behind the bar in top NYC craft beer establishments for 10 years: - Beer sales from the buyer's side - Hospitality in craft beer to new audiences - Setting up a tap beer program - Keeping optimism through the ups and downs of running a small business. And more.

BEER NEWS roundup: Layoffs at RUSSIAN RIVER, MCMENAMEN’S Big Revenue losses at BREWDOG Major Beer Festival cancellations MolsonCoors, Guinness, Boston Beer, AB InBev giving back FIRESTONE WALKER and REVOLUTION 2019 sales reports Manhattan getting 2nd brewery CERIA enters non-alc space  

Craft Brewers Conference 2020 cancelled ATHLETIC BREWING raises $17.5 mil BEER ADVOCATE sold to Untapp’d AB INBEV’s not so great month on Wall Street BOSTON BEER’s Truly profit margins sink stock TECATE sales down double digits, dumps boxing Exec changes at LAGUNITAS and BREWDOG USA Beer bankruptcies and closures And more...

Brewery Taproom sales + 13% in 2019. MOLSON COORS revenue down 1.8% in 2019, but also has positive signs ahead. DOGFISH HEAD President unexpectedly resigns. Growth slows at Ohio's RHINEGIEST. New Taprooms from big US Craft Breweries. and more...

Links to stories: ATWATER BREWING sold to MOLSON COORS More layoffs at LAGUNITAS  CANARCHY 2019 growth report BREWDOG 2019 growth report 2019 Off-premise beer sales recap Other Hard Seltzer fun facts BUD LIGHT TV advertising goes dark in January PABST goes craft A-ROD gets into beer with Ab-InBev

News in this edition: 450 BREWING can’t count ABV levels CONSTELLATION writes down another $536 mil BUD LIGHT retiring “Dilly Dilly” MOLSON COORS to close brewery making 4.6 mil bbl/year WHITE CLAW chooses Glendale, AZ for new seltzery BOULDER BEER CO. decides to throw in the towel PLINY THE YOUNGER in bottles LABATT BLUE misses the Buffalo Bills

ABI's $11 Billion Australia sale hitting turbulence. ALLAGASH has a great 2019. FOOLPROOF for sale in RI. MOLSON COORS names huge March hard seltzer launch. and more....

BeerBiz News covered includes: WTF went down with the BALLAST POINT sale this week. ANDERSON VALLEY sold. BROOKLYN BREWERY cutting its sales staff. WAWA diving back into the beer biz. and more...

News Discussed: NEW BELGIUM sale to Kirin explained. ARTISINAL BREWING VENTURES (ABV) buys 2nd largest US Cider company. BREWDOG looking to build 2nd US brewery. GREAT NOTION expands again and more...

AB InBev buys the CBA; stock shoots up 121% in one day. Miller/Molson Coors to lay off 500 people by January. Boston Beer experiencing 23% revenue growth so far in 2019. Green Flash closes another location. Plus more beer sales reports and other news...

The FOUNDERS lawsuit that will go down in infamy wraps up. LAGUNITAS leaves Portland, OR non-profits in the lurch. NIELSEN gives best selling craft beers of 2019 report. Expansions at NOTCH, TREEHOUSE, VICTORY and more...

SOFIA BARBARESCO, Brand Director for Industrial Arts brewing takes us inside the explosive 3 year growth at the Hudson Valley, New York brewery. Including: - Tripling beer production in 2018, and verging on doubling it in 2019. - Exactly how Wrench IPA changed their business. - Opening a larger 2nd location in Beacon, NY on their 3rd anniversary this . - How they've fostered a brand that wasn't built on chasing craft beer hype and line culture. and more...

GABF 2019 roundup CONSTELLATION loses 1.3 Billion on weed. CORONA seltzer coming soon... Changes at the 26th largest craft brewer, O'DELL BREWING WHITE CASTLE and HERSHEY are making... beer EVIL TWIN finds a home and more...

Brewery closures in MICHIGAN. FOUNDERS sale price revealed. OTHER HALF abandons barrel aging program plan for foreseeable future. BUD LIGHT SELTZER coming 2020. ABI tries the Asia IPO thing again. BREWDOG to double US sales this year, and more...

Key details of FOUNDERS sale to Spain's biggest brewer NIGHT SHIFT to open huge Philly brewery ABI loses 2 court motions in 2 weeks, and relaunches Bud Platinum for some reason BREWDOG expands to new space in PA New FOOTBALL sponsorships for the Fall  Roundup of FOUNDERS sale to Spain's biggest brewer   CBS SUNDAY MORNING recognizes Brooklyn's KCBC for calling their bluff and more...

ABI passes on CBA purchase, pays $20mil instead.  Largest US Beer Distributor lays off over 1,000 people in CA.  AMAZON under investigation for running a fake liquor store.  2019 BOURBON COUNTY releases announced.    NATTY LIGHT, PBR, and FOUR LOKO get into hard seltzer.  New locations for SIXPOINT and BLUE POINT.  And more...  

Max Bookman is a lawyer at one of NYC's top Alcohol business legal firms, Pesetsky and Bookman. Whether a bar or brewery owner or employee, or a craft beer drinker who's curious why certain policies exist for brewery taprooms, this interview gives you an inside look at how alcohol law works, and the pitfalls some businesses fall into along the way.

ABI makes first craft brewery acquisition in 2 years 2Q 2019 Beer company earnings report trends Boston Beer launching national Ad campaign for Truly Hard Seltzer Changes at Brewbound Virginia's Aslin expands GABF season begins and more...

Dan Lamonaca launched and owns a premiere craft beer and bottle shop in Williamsburg, Brooklyn. Topics we discuss: - Beer sales trends in NYC - Having difficult conversations with beer sales reps - How to make a bar truly part of the community you're in - Opening a beer bar... having never worked in a bar - Starting a business and getting married in the same month - Importance of an active lifestyle when beer is always at your fingertips and more

ABI cancels $9.8 Billion IPO, sells Australian operations for $11.3 Billion instead LAGUNITAS global aspirations FOUNDERS ceasing CBS production BIG BEER continues UK Invasion THE VEIL announces expansion and more...

2019 Mid-year beer sales scorecard SAM ADAMS tries to turn around SAM '76..with an old Miller Lite campaign ABInBev launches biggest IPO of 2019, also enters wine biz CELIS Brewing goes bankrupt in Texas CONSTELLATION finds selling weed ain't easy State State CRAFT BEER GUILD updates and more....  

The beer of Summer 2019 will be... a hard seltzer. Here's how booming WHITE CLAW is right now. CONSTELLATION fined $420k Active NFL Players will be in beer ads this season for the first time Roundup of big beer law changes in the US. SEC allows beer sales at games starting this Fall. Sorta. Get married by the BUSCH guy and more stories...   Clips courtesy of: DreamWorks Pictures, HBO, Miller Lite, Sony Pictures Television, Universal Pictures, New Line Cinema, Warner Bros Pictures, Castle Rock Entertainment, Paramount Pictures, NBC/Broadway Video, Universal Television

SAM ADAMS/DOGFISH HEAD deal summary BUD LIGHT/MILLER LITE "Controversy" ad campaign court ruling CBA/KONA 1Q sales report AB INBEV global 1Q sales report SMUTTYNOSE CEO departs after a year 750 breweries stiff SIERRA NEVADA on Resilience charity contributions and more news...   Clips courtesy of:  Paramount Television, Paramount Pictures, Universal Pictures, Walt Disney Pictures, HBO, Sony Pictures Television

UNTAPPD throws a beer festival that trends on Twitter. Not in the good way (is there a good way?) BOSTON BEER stock up 20% in a week - hear why MOLSON COORS stock down 7% in a day. Also uh, hear why Trouble at Boston's CRAFT BEER CELLAR bottle shop franchise KONA settles lawsuit about their beer not being made in Hawaii 7-11 enters online beer delivery game and more...   Clips courtesy of Paramount Television, Warner Bros Pictures, Paramount Pictures, Universal Television, Sony Pictures Television, Castle Rock Entertainment

BALLAST POINT's bad April continues... MODERN TIMES drops surprise sale of shares to the public SOCIETE's founders part ways ABI gets sued. Again. WEYERBACHER sells majority stake to private investment group NIGHT SHIFT opens expansion and more... Clips courtesy of: Sony Pictures TV/Gracie Films, DreamWorks Pictures, Universal Pictures, Paramount Pictures, Warner Bros Pictures, Orion Pictures, Broadway Video/NBC

Chris Maestro, founder of BIERWAX, a craft beer bar bringing DJ, HipHop and Beer cultures together. We discuss: -Going from a career in education to working in the beer biz -Raising money to start a beer bar -What happens when your beer dreams come true...and they're not what you imagined   -How to reach new & diverse audiences with craft beer -The New York craft beer business in 2019 from a bar owner's POV and more...

Zack Rettoun, NYC Field Sales rep for Artisanal Brewing Ventures, shares his insights on: - The keys to finding success in beer sales - Selling beer at a wholesale vs brewery sides of the business:  Zack shares his experiences first at UNION BEER DISTRIBUTORS, and now at Artisanal Brewing Ventures selling VICTORY, SIXPOINT and SOUTHERN TIER brands. - The state of the NYC Beer scene, and sales competition in 2019 And more.

2018 final Independent Craft beer sales numbers A week in brewery sales: STONE, NINKASI, MAGIC ROCK, AVERY HEINEKEN pays historic fine for trade practice violations The Gownanus, Brooklyn brewery boom continues Beer Advocate mag RIP BUDWEISER makes...meat and more... Clips courtesy of: Sony Pictures Television, Warner Bros Pictures, Paramount Pictures, Rogue Pictures, Universal Pictures, New Line Cinema, HBO

Expansion updates on TRILLIUM, 3 FLOYDS, GREAT NOTION, & DEEP ELLUM Beer Laws...they are a changin MARCH MADNESS beer sales Why BUD LIGHT can't let corn syrup go and more... clips courtesy of: Universal Television, Paramount Television, DreamWorks Pictures, Sony Pictures Television, Paramount Pictures, Polygram Pictures, Warner Bros Pictures, New Line Cinema, Orion Pictures, CBS Sports

AB InBev worldwide 2018 sales & stock roundup OTHER HALF makes a big new hire HEINEKEN US makes large workforce cuts BREWDOG expanding brewpubs outside of Ohio ARIZONA WILDERNESS and REUBENS BREWS expansions and more

OTHER HALF announces third brewery location 4Q 2018 sales & earnings reports Important law changes in TEXAS and BOSTON BREAKING BAD... the beer? and more...

Rate Beer now a product of Anheuser Busch InBev GREEN FLASH begins process of turning the corner in 2019 TREEHOUSE buys land to launch new location in CT BELLS says buh bye to Virginia SIERRA NEVADA makes an acquisition CBD drinks hit stumbling block in New York and more brewery expansion news...

You may not know Slack Tide Brewing in Cape May, NJ - and chances are you haven't - but you should. Two brothers going from 500 barrels in 2017, to 2500 in 2018, and making some of the best beer in New Jersey. Take a listen...

This week's headlines: 2018 end of year BEER SALES SCORECARD WIDMER BROTHERS closes their taproom Beer ads you'll see in the SUPERBOWL SUN KING expands distro and adds Spirits INDUSTRIAL ARTS planning for a huge 2019 and more

A dive into the NJ Craft Beer scene with the Founder & CEO of one of the state's fastest growing major breweries, Cape May Brewing. We discuss: *Launching a brewery while living 3 hours away from it *The inside story of why New Jersey split into two craft beer guilds *Selling beer in the Philly scene vs NJ *How hospitality will be a key factor in who succeeds in the next chapter of the craft beer business *Keys to approaching a brand refresh/rebrand

DESCHUTES contracting, not building an East Coast brewery PIZZA HUT wants to sell you more beer The 2018 story that will have big shockwaves through 2019 BREWERS ASSOCIATION changes what 'Independent Brewer' means. Again. BUD enters the weed game (finally) and more recent stories to know..

TRILLIUM controversy explained MIKKELLER's complex ownership structure revealed SIXPOINT - sold! MAINE makes a new Dinner PBR at the brink And a wrap-up of more headlines from November 2018

THIS WEEK'S HEADLINES: TRILLIUM buys land for new location LAGUNITAS feeling craft sales slowdown effects, lays off 10% ABI's HIGH END division head departs NJ BREWERY regulations debacle CLOUDWATER loses head brewer and more..