Podcasts about firestone walker

Firestone Walker Brewing Company's CMO says connected TV has made it easier to reach its sports-loving customers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian (00:01):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):This week we're really excited to talk with Dustin Hinz, the Chief marketing officer of Firestone Walker Brewing the craft brewery based in California.Ilyse (00:12):Dustin has been the chief marketer at Firestone for almost six years. He's an award-winning marketer who knows how to build a culturally relevant brand.Damian (00:21):Also, he's a musician and he helped build Guitar Center into that powerhouse brand It is today. He worked there for 17 years and you can ask any guitarist about Guitar Center and its Importance. And then he was an Ernie Ball music man, which is famous for its guitar strings, which I love. I'm curious though, Ilyse, do you play the guitar?Ilyse (00:40):I wish, but Okay. Damian, we're here to talk beer and how to market it in a crowded marketplace. So let's begin. So Dustin, can you tell us a little bit about Firestone and the brand 805? It seems it really has a West Coast vibe just like me. I'm from the West coast so I can see that. I feel it.Dustin (01:04):Firestone Walker is the culmination of David Walker and Adam Firestone's love for beer. And they met back in the nineties when David fell in love with Adam's sister and there's great stories about that. And then they found they had this mutual love for beer and the central coast of California. David being an expat in British and Adam being a Californian, they founded this amazing brewery on the central coast and really focused on just a few craft beers. DBA was their first beer and then Union Jack and there was a lot of craft was sort of an early movement. And then back in 2012 they stumbled upon this idea of 8 0 5 and 8 0 5 is the area code for the big swath of the Central coast, a big piece of California all the way down to Ventura County where actually I grew up. We like to say that the goal of 8 0 5 is to be the most globally recognized, regionally available beer in the world.Ilyse (02:03):Very cool. But there are a lot of beers out there, even craft beers. What would you say is the point of differentiation? Is it the taste? Is it the West coast vibes? What would you say?Dustin (02:15):I think the biggest point of differentiation in beer is the brand position. Obviously great brand position and great marketing is not going to solve a lousy product, so you got to have amazing product and we're trying to focus on being odds of the evens and really investing in our own legend and trying to stand for something and be the alternative choice. And thankfully beer is so big and there's so much opportunity that you can carve out a pretty nice size of the pie for yourself if you want to focus on being the alternative premium choice.Damian (02:43):One of things that you just said about the importance of marketing and how marketing can drive the business seems key to this. Is there anything that you could point us to that you'd say, this was the moment where I created brand awareness above and beyond or something like that?Dustin (03:05):The first one with the traditional 8 0 5, the black can I was very lucky to inherit five and a half years ago a slogan called Properly Chill and Properly Chill sort of was the slogan for this idea that life on the central coast was a little different, right? And what we did last year and then going into this year, and I believe that this is going to come out right around this new campaign is going to drop, is this idea telling the story of our brand through the lens of our customer. We have this amazing roster of ambassadors, we call them Authentico and eight oh five Authentico and Professional surfers, motocross Riders, boxers, MMA, fighters, artists, tattoo artists, you name it, it spans the spectrum. There's over 50 of them and they kind of cover every single different customer group that we believe the brand represents and we tell the story of that brand through those consumers or through those athletes.(04:06):And then a couple other examples were what we did was Summer of Cervesa when we launched the extension of 8 0 5, the first extension after 10 years, which was a Mexican lagger themed version of 8 0 5 with a little bit of lime in it. And the idea at the time was when you were looking at the marketplace, Mexican laggers were really on the rise. Corona obviously as an incredible background. Modelo has now at this point become the number one brand in the US surpassing Bud Light and Consumers were definitely reaching for this idea of sort of an escapism beer. So when we launched the campaign with summer survey, so we realized that we had to do something to stand out and create some differentiation between 8 0 5 blonde and 8 0 5. And so the 8 0 5 cervesa campaign was the first time we ever showed the product in color. 8 0 5 has been black and white since its inception in 2012. And with 8 0 5 Cervesa was the first time we ever put the product in color in the advertising. And it was a game changer. I mean, we sales went from moderately successful to up 20% pretty consistently because we were able to create that differentiation in the idea that Cervesa was a light and refreshing product.Damian (05:24):Wow, I love that just by adding color. But it is interesting that you started out in black and white as a kind of campaign. Why black and white?Dustin (05:32):I think they realized they needed to do something different to stand out back then. And trust me, it is a conversation pretty regularly when we're working on new ideas of, there is a lot of consternation around the idea of how do we maintain the brand identity and not stray from it because we want to be timeless, not timely. So we're very, very focused on, hey, every decision we make is going to have an impact a decade from now, two decades from now. Because the greatest brands in beer are multi-generational.Ilyse (06:02):Totally. And I know we talked about this earlier because it can be really difficult to market alcohol products, especially on platforms like social media where there are age roadblocks. What are the channels that you decided to lean into for these campaigns and are there any that you're experimenting with now?Dustin (06:24):I'd say at-home is a good third of our total media investment and then a big shift to TV about two years ago. And with connected TV platforms continuing to become more robust, it's made it a hell of a lot easier for us to get more geo-targeted because I think that spray and prey doesn't work when you're a regional brand and you want to get really focused on zip codes and you want to try to drive measurement. And so connected TV has been huge for us and whether that's through our partnerships with the World Surf League or we're just doing a sports our brand, what we know though is that from all of our consumer data is that a huge percentage of our customers are sports fans. They watch a lot of football, they watch a lot of baseball. So what we do is we take our brand to those channels and through partnerships like ESPN, we've been able to really connect with consumers and drive some really nice measurable lift for the brand. You're watching a sports game and you're going to see beer brand X or insurance brand X with an athlete for that sport. And then you see our spot, which might have a bull rider in it or a surfer or a motocross rider, and it just stands outIlyse (07:33):With your brands embrace of sports and kind of that measurement piece of CTV, you must love that more live sports are coming into the connected TV space.Dustin (07:47):I think the beneficiaries of this sort of democratization of content and it's making things more competitive. So as you see the Disney Network, Hulu, ESPN, or you go to YouTube TV and some of the other platforms that are continuing to open up, it makes it really easy to be competitive in the space or to at least have a voice. I think our team's been really good at identifying those opportunities, proving the efficacy of those investments so that we can continue to do them.Damian (08:15):You hinted at something about the seasonality of marketing and I'm kind of interested in that as a marketer of beer and I guess in lots of ways, as you said, you're kind of marketing lifestyle, you have associations with surfers and athletes and the summer. I'm curious how often you think about the need to refresh campaigns and how do you keep them relevant to the culture cultural moment?Dustin (08:42):Yeah, great question. You definitely have to, in beer, especially with the retail partners, you need to be seasonal. I spent the first 20 years of my career on the music side as a retailer, so I know what retailers want. They're going to want, Hey, it's Memorial Day, I'm going to have a display in my store for a week and a half, two weeks. It better fit the theme of Memorial Day. Now how you do that, you can do that without just stars and stripes. There's other ways to do that, but the I idea of escapism and patriotism to a degree, but when you look at the retail calendar, there are a myriad, there's like 16 major temples that you have to win. So our team is definitely working to make sure that we're taking the overall thematic of our brand and pulling that down into those temples.(09:33):And that fits the larger brand story because obviously you don't want to have 16 different TV spots throughout the year. So we'll have several different campaigns throughout the year, but then those drop down into Cinco de Mayo or Day of the Dead or 4th of July. So you have to, depending on the channel that we're in, yeah, some stuff has to be far more granular to make sure that it's serving the need of that retailer or the desire of that retailer, and as well as making sure that we're still maintaining the brand identity that we want to have. While everybody else does Super Bowl and does football, we're doing the World Surf League pipeline, which is the Super Bowl of surf, so is the official beer of the WSL when everyone's doing Super Bowl, we're doing surfing.Damian (10:10):Now, Dustin listeners can't see this, but I know behind you you've got some fantastic vintage guitars there, which I wanted. I know that you are a musician and before you worked at 8 0 5, you worked as a marketer in the music industry, including for Ernie Ball, music Man and Guitar Center. And I'm kind of interested in the kind of synergies that you might have found there between marketing to musicians and the kind of now the position you're in now marketing beer.Dustin (10:42):It's really sort of a story of serendipity. I got my first guitar when I was 14 years old and it sort of changed my life. Music just bordered became this obsession and it's what I wanted to do, started a band and typical story, didn't go to college, was like college, I'm going to be in a band, mom, what are you talking about? So I begged her at the time she was working, she was the executive assistant to the CEO O of Guitar Center back in the nineties when they were still a small company. And I said, Hey, just give me a job in the mail room or something, and so just give me the summer. Let me prove to you that my band can be in great before I have to go to college. And so she got me a job in the mail room and said, three months, that's it. And three months turned into 18 years.(11:35):I worked my way up to vice president and that typical age old story. But what I found really early on when I got there was, and I remember there was a moment, I was there a couple of months working in the mail room, excited in the mail room is right next to the marketing department and there was a great VP of marketing. It was Mike. I still talk to him to this day, 20 something years later. He always says, his joke is, you're the best hire I ever made. But I remember looking at the marketing materials and saying to the guys like, Hey, we're not marketing to, I'm the customer. Why don't you talk to me? We should change the way that we talk to the customers because this doesn't make sense. I'm the customer, I don't want to read this. So I pitched him some ideas and he's like, yeah, that's a great idea. You want a job in marketing?(12:18):And I went from $4 and 50 cents an hour to $9 an hour. I thought it was rich. I'm 18 years old. And I started that journey. And I think what I realized really early on, and what was great about Guitar Center was that our mission was to mint new customers. We realized early on through a great visionary, CEO, we had Marty Albertson was that we had to make sure that we were creating musicians. There wasn't a lot of 'em. When you think about the population of the world, it think it's like 2% our musicians. So if you want to continue to sell guitars and you want to continue to sell instruments, you've got to inspire people to want to play music. So our mission became taking this great feeling and propelling that and perpetuating it to get more people excited about it. And we became a platform for artists and creating, over the course of my 20 years, I got to create TV shows and write documentaries and make slashes documentary.(13:09):I got to things that you would only dream of when you were a kid to make art with other artists that inspired the world. And I think the common thread through all of that was that great marketing, great brands stand for something clear and enduring. I'm very, very lucky that as a songwriter and a musician early on, that I found this extension of that creative process to sort of keep me inspired. I mean marketing in a lot of ways, your writers, your songwriters, your creatives, and you get to do that while also tackling, for me at least the necessary evil of lift analysis, analytics andDamian (13:46):Some of those things that come with the business. Our musicians have to be marketers these days anyway. Right.Ilyse (13:50):That's very true. And that 2%, we at least have two in our miss because Damian's a musician as well. But yeah, it's so interesting that you talk about that area of the population and in some ways it's almost harder to reach those very niche communities.Dustin (14:09):Yeah, there's that great quote. I don't know if it came from Nike, it was probably Nike, but what's that speak to the core loud enough that everyone else can hear? I mean, I think that's been a mission of music. I mean, remember the indie movement or the punk movement, it was like everybody didn't want to be mainstream, and it was just like, do this thing, own your audience. And then what happens is the cool thing, everybody wants to sit at the cool table. Everybody wants to be a part of the movement, but you can't market to the people that want to be in the movement. You have to market to the people who have started the movement, and then what happens is then you can maintain some credibility.Damian (14:40):I'm just curious to get your high level perspective on what do you think needs to change in the ad marketplace today, which as we all know, is very much digital programmatic.Dustin (14:52):I think product placement right now, especially on podcasts, is just incredibly oversaturated. And I understand that when you've got a major budget and you're moving money around and you're trying to do everything you can to drive eyeballs, but I have this conversation all the time with the agency. I'm not interested in the most amount of eyeballs. I want the right ones. And when I look at a podcast and I just see energy drinks on tables and then right behind it, I see a Starbucks cup and the cans aren't open, I just think there's too much of that going on. To me, there's not real connections. So I think one of the things for me that's just unfortunate is because of the amount of money and the amount of ad money that's available and it's all moving from different platforms, is that sort of approach has created, I think a really high level of high bar for entry into some of these categories.(15:40):The expectations of money that are tied to some of these opportunities are so overblown. So I think that to me, that's always been something that I've always struggled with that I always hope is going to work itself out and well. I think that you go through ebbs and flows, especially when times get tough, people will cut back on their marketing, they cut back on sponsorships, and that's when opportunities open up. And if you're smart and you manage your money effectively and you have dollars, when other brands are carving back, that's when you can start to find really interesting opportunities. But for me, yeah, influencer marketing, product seating, I've never been excited about it. One of the things that we say all the time at Firestone Walker is keep the main thing, the main thing. And by doing that, we put on ourselves from chasing too many squirrels in the backyard.Ilyse (16:30):I love that.Dustin (16:31):Yeah.Ilyse (16:32):Is there anything you are obsessed with figuring out right now?Dustin (16:35):I mean, we sell millions of cases of beer and our first party data. We've done an amazing job of our first party data, emails building customer attention, but there is this weird thing with social, and I'm just obsessed with trying to figure out what it is. And our agency's got great relationships with meta and these platforms, and nobody, one can seem to give me the answer of what is happening on the backend within the algorithms that is preventing some of the biggest brands in the world with tens of millions, if not hundreds of millions of consumers. This ability to create real audiences on these platforms, because we live in a world now where all content is consumed through just a few channels. When you think about YouTube, whatever happens with TikTok, Instagram Meta, et cetera, there's a only handful of channels where a majority of all of the content consumption is taking place.(17:31):And if every single one of those has a toll booth between you and your customer, but then there's also a filter that is preventing you from really building your audience. I'm obsessed with trying to figure that out. If we do believe in this idea of the zeitgeist and that culture matters and that brands stand for something clear and enduring, the world is going to continue and down this digital path. And sure, point of sale and billboards and TV advertising are great ways to tell people about your brand, but it is the way to get your arms around them. It's going to be on these platforms and the ones that are coming. And I think that's what the industry as a whole is always the industry as a whole struggles with this. And I think it can be dangerous in the sense that you over obsess it and then you put too much money into like, well, I got to grow followers, or I got to grow my audience. Versus like, well, I just got to drive, drive affinity in purchase intent. And so that's, I think the balance of how do we focus on stuffing the funnel, creating a tremendous amount of energy for our brands. The right partnerships is omnipresent in the right cultural segments that we want to be in, but at the same time try to figure out how we can expand our tent and get more people into it.Damian (18:46):Wow. Ali, I love that conversation with Dustin. I mean, it's not every day you get to talk to somebody who's a musician and a marketer and who's able to tie both of those things together so well as he did. But what was the standout thing to you that he said?Ilyse (19:02):I think what really stuck out was kind of playing how Firestone and Dustin kind of play that fine line of keeping consistent, but also not being too rigid and trying new things with customers. I know with 9,000 plus breweries, it's kind of crazy that there's so much competition to stick out and beer brands have to stick out. But what he said was really interesting about staying consistent with an agency and measurement and really trying to find, making sure that what you're making art essentially actually makes sense.Damian (19:45):Yeah, I agree with you and I feel like one of the most powerful things he said to me was when he was at Guitar Center, when he was there for 17 years, his vision was to mint new musicians and identifying that only 2% of the world population, 2%, I think he said musicians. So you have to inspire more people to want to create music. And taking that sort of core philosophy and applying it to his current role at 8 0 5 seems to be something that's driving him as a mission driven marketer. I think as he said, great brands have to stand for something enduring. So in that regard, I think he's really smart, and to do this at this cultural moment where there's so much fragmentation, that is one way to help him clear through all the clutter and stay focused.Ilyse (20:30):Yeah, I think one of my favorite quotes too was like keep the main thing, the main thing, and that keeps us basically from chasing those squirrels.Damian (20:44):That's it for this edition of The Current Podcast. I'm Ilyse, and I'm Damian, and we'll see you next time.

Greg and Sorcerer Chromatic drink and review beers from Firestone Walker's Vintage series from 2017 & 2022. In our Beer News, we talk bout a brewery for sale in Michigan, and why people don't drink beers in television commercials. For our Cöld Brüe List, Sorcerer Chromatic previews the new coaches who qualify for next season's Coaches Corner. Finally, we end the show with our thoughts on the Super Bowl, and a major beer announcement.

Buzzwords like "biotransformation" and "thiolized" are thrown around a lot in modern hop forward brewing techniques and products, but what is actually happening during fermentation that makes these aromatic compounds shine? The goal is to get the most terpenes and thiols possible out of your hops, and by learning about the complex mechanisms responsible we can harness the power of yeast to maximize your beers potential.Kyle Somers (he/him) is the Technical Sales Manager for California and the Western US for the Lallemand Brewing division, and the current President of the Northern California district of the Master Brewers Association. He holds an International Brewing Diploma from Siebel Institute of Technology in Chicago and Doemens Academy in Munich, and has ten years of hands-on production brewing experience prior to joining the Lallemand team in 2019, including stints with Firestone Walker, Lagunitas, and Hen House Brewing. He currently lives in Santa Rosa with his wife Kristin and his dog Simcoe. His favorite beer styles are hop forward modern lagers, and when he isn't hanging around a brewery you can find him backpacking through the Sierras.Stay up to date with CBP:http://update.craftbeerprofessionals.org/Join us in-person for CBP ConnectsHalf workshop, half networkingCharlotte, NC | June 9-11, 2025Register now:https://tickets.beertrail.com/e/cbp-connects-charlotte

Welcome in to our beer-geeking show. This week some of the things we will cover include: A New Zealand tangent. New Belgium Brewing is gettin' weird. We know frozen glasses are bad for beer, but why? NA Beer tangent. Beer is stealing radness. Some details of Firestone Walker Invitational 2025! Lots of Sierra Nevada to look out for! Glendale Tap GetIt! The Sportsman. Oatmeal Porter OR Regular Porter? This and more! Downloadable: PerfectPour595.mp3 (Cussing and loud yammering involved) HOSTED BY: Nick, Rad Stacey, Mikey MUSIC BY: Sunburns and Paul From Fairfax. BEER AND SHOW RELATED LINKS: SUPPORT THE SHOW AND BECOME A GOLDEN GOD! Subscribe to the show in Apple Podcast. You can also find us on Spotify and most podcast players. Perfect Pour's YouTube Channel. VOICEMAIL/TEXT LINE: 559-492-0542 Drop Us a Line: Email Perfect Pour. Join our free Lager Line Discord channel! Send Postcards or Samples to us: The Perfect Pour – co Mike Seay 2037 W. Bullard Ave #153 Fresno, CA 93711 Mikey's newsletter: Drinking & Thinking. Browse Mikey's Dorky Amazon Storefront.

We are back in the studio with our dear friends from Firestone Walker Brewing, Matt Brynildson and David Walker. We sit down and get the early scoops on the 2025 Firestone Walker Invitational Beer Festival. Items for discussion include: FWIBF's current standing in the beer festival genre. Why? The fine art of tweaking and leaving well enough alone. This years collaboration beer - who is it with and why? Danny playing fantasy draft with this festival yearly. What is the method to who gets an invite? A look at the 16 new breweries invited! Recent trend review. Bold predictions. Throwback talk. And much more! Looking to become the next big sponsor of The Full Pint Podcast? Email us at info@thefullpint.com! Please check out these resources if you are a member of the craft beer industry and need help. National Women's Law Center - https://nwlc.org/ Department of Fair Employment and Housing - https://www.dfeh.ca.gov/ Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/

In this episode of Business of Drinks, contributor Caroline Lamb interviews Jess Druey, founder of Whiny Baby, a wine brand that's helping to redefine wine culture for Gen Z and new wine drinkers. In a market often seen as intimidating and exclusive, Whiny Baby brings a fresh, playful, and inclusive perspective.  Since launching, Jess has scaled the brand to 6,000 cases in 2024, with plans to double production in 2025. Jess shares the story behind Whiny Baby, her bold approach to branding, and how she's meeting new consumers where they are. In this episode, Jess shares: The inspiration behind Whiny Baby: an awkward date and an overwhelming wine aisle experience led Jess to create a wine brand that's accessible and approachable for beginners. How naiveté can be a strength: Jess credits her lack of experience for allowing her to reimagine how things "should" be done in the wine industry, from branding to distribution. Breaking the wine mold: Whiny Baby features bold, sticker-inspired labels, crown caps, and playful bottle beads that resonate with Gen Z's nostalgic and irreverent aesthetic. How a strategic partnership enabled the brand to scale quickly: Jess's joint venture with the McBride Sisters Wine Company got Whiny Baby onto shelves in 27 states in just a couple of years. Viral growth through TikTok: Whiny Baby's success was boosted by early viral TikToks, helping Jess sell out her first batches of wine and reach a broad audience. Last Call: This week, we discuss brands that are cruising marketing. Join in as Scott, Caroline, and Erica talk about what they're seeing in the marketplace, from La Crema's inclusive activations to Fireball's viral stunt to Firestone Walker's mini-format beers.  Stay tuned for our next episode dropping on Jan. 22.  For the latest updates, follow us: Business of Drinks: LinkedIn Instagram @bizofdrinks Erica Duecy, co-host:Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. LinkedIn Instagram @ericaduecy Scott Rosenbaum, co-host:Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as North America Search Manager at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor. LinkedIn Caroline Lamb, contributor:Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners. LinkedIn If you enjoyed the conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach more listeners passionate about the drinks industry. Thank you!

Author Joel Geier from Brewery Travels joined me to talk about his new book Flights Across America which will be released on Dec 17. News from Athletic Brewing, Alesmith, Firestone Walker, the Colorado Brewers Guild and more. Suds and Duds too. @njcraftbeer @hoppedupnetwork @sjbeerscene #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy #beer #fcancer #smallbusinessowners #beerfestivals #beertours #music #podcastsSee omnystudio.com/listener for privacy information.

Barrel-aging is nothing new for Firestone Walker's (https://www.firestonewalker.com) Matt Brynildson. He got his first exposure to the process while working for barrel-aging pioneer Goose Island in Chicago, and for the better part of two decades has been exploring the impact of wood, aging, and blending in the development of beer flavor at Firestone Walker. A post-pandemic initiative at the Paso Robles brewery, the Brewmaster's Collective (https://www.firestonewalker.com/brewmasters-collective/), has created new occasions to explore processes and approaches through collaborations with a range of brewer friends, and in this episode Brynildson is joined by two collaborators—Henok Fentie of Stockholm, Sweden's Omnipollo (https://www.fraugruber-craftbrewing.com), and Enzo Frauenschuh of Gundelfingen, Germany's FrauGruber (https://www.fraugruber-craftbrewing.com). Together, they take a look at the similarities and differences in barrel-aged stout brewing in the United States and Europe. Along the way, they discuss: building recipes that can support strong flavors finding the balance between sweetness and drinkability artful flavor composition maintaining some semblance of house character through collaborations expressing barrel notes cleanly through lean and well-attenuated beers temperature impact on barrel expression varying ingredients based on the continent developing flavorful bases both through English malts and with blends of Pilsner and Munich malts managing barrel-entry gravity for long term success planning for adjuncts in recipe design adjunct addition processes and extraction efficiency And more. Note: Firestone Walker is a media partner of Craft Beer & Brewing This episode is brought to you by: G&D Chillers (https://gdchillers.com): At G&D Chillers they always strive to Build Great Chillers. Partner with them as you Build Great Beer. Choose G&D Chillers on your next Expansion or Brewery start up and receive 1 free year of Remote control and Monitoring of your new G&D Chiller! ProBrew (https://www.probrew.com) “ProBrew is excited to now offer 2-4 week lead times on all in-stock ProFill Rotary Can Filler and Seamers. This special lead time is only while supplies last, so send us an email at contactus@probrew.com or call us at 262-278-4945. ProBrew, Brew YOUR Beer.” Old Orchard (https://www.oldorchard.com/brewer): Berry Blend, Blood Orange, Lemonade, and Tart Cherry are the latest additions to our lineup of flavored craft juice concentrate blends. To learn more and request your free samples, head over to oldorchard.com/brewer (https://www.oldorchard.com/brewer) Omega Yeast (https://omegayeast.com): Experience distinct transparency and juiciness with Omega Yeast's DayBreak-V. We've genetically eliminated haze in the popular British-V strain, allowing you to preserve the fruit-boosting prowess while achieving crystal clarity. Learn more at info@omegayeast.com. Five Star Chemical (https://fivestarchemicals.com) Our cleaning solutions are specifically formulated to meet the unique needs of breweries, ensuring that your equipment stays clean and free of harmful bacteria and contaminants. From cleaning fermenters to kegs, we have a solution for every step of the brewing process. RSS Maclin (https://RSSMACLIN.com) provides the training and resources breweries of all sizes need to ensure the exceptional quality of your product remains the same from beginning to end. For more information, visit RSSMACLIN.com or email Service@rssmaclin.com Indie Hops (https://indiehops.com) breeds new hop varieties to help brewers captivate beer lovers. Brewers worldwide trust Indie's unique varieties — Strata, Lórien, Luminosa, Meridian and Audacia — to modernize, brighten and diversify their beer lineup. Visit indiehops.com/podcast to discover what's new in hop flavors. Berkeley Yeast (https://berkeleyyeast.com). Superbloom strains make classic hops flavor; Fresh strains keep diacetyl low even with large hop additions; Tropics strains make a tropical bouquet reminiscent of the finest southern hemisphere hops. Mention this podcast for 20% off your first order.

We go into the boxing realm again and watch the boxing match between Serrano and Taylor. The beer we have is from Firestone Walker called Mind Haze: Brain Melter.

Browsing the beer shelves at the grocery store can sometimes yield amazing stuff. On our last trip to the store, we found two beers that seemed equally interesting, for different reasons. The first is a non-alcoholic version of 805 from Firestone-Walker called ... 8Zero5. The other is a holiday beer from Clausthaler. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode we watch Ribeiro vs Machado and give our thoughts on it while having a beer from Firestone Walker called Mind Haze Cosmic Crusher.

In this batch, craft beer titans Firestone Walker, Lagunitas, New Trail Brewing Co., and Lakefront Brewery collide as their NA offerings are put through the Power Ranking treatment! In the Beer News, Tom Holland gets into the NA beer space, McKenzie Brew House closes its doors but not before Stephen gets a special treat, and Coors releases beer washed jeans.  Thanks to Goldfinger Brewing for sponsoring this episode! Follow them on IG @GoldfingerBrew. Need some Goldfinger Brewing merch? Head over to ShopGoldfinger.com. If you're headed to FOBAB, pound some crispies as Goldfinger Brewing is the official sponsor of FOBAB's Lager Lounge.  To get involved with the  "Life" International Barleywine Collab, click the link for info about the recipe, BSG discount, and links to help raise awareness of colon cancer.  If you'd like to make a direct donation to help support Alex, head over to his GoFundMe.  For more info about colon cancer and to help support the fight against it check out the Colon Cancer Foundation.  Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow DontDrinkBeer on Instagram and Twitter.

Support our BaaM Patreon and hear our bonus After Hours ep. every week: https://patreon.com/beerandamoviepodcast We go back to the 80s with two radical and very different vampire flicks, The Hunger and The Lost Boys! Guest Adam Beam returns for a very fun romp through Bowie, The Coreys, lesbian iconography, broken vampire rules, and, of course, shirtless, greasy saxophonists.  A horror-themed collab by Weldwerks Brewing and Drekker Brewing and an Oktoberfest by Firestone Walker.

The Two Bobs episode 264 for Monday, October 14, 2024: What are The Bobs drinking? Rob enjoyed a Chocolate Mousse Pastry Stout from Untitled Art. https://untp.beer/w35bx Robert made sweet love to a Between Two Grahams from Firestone Walker. https://untp.beer/jgzMM Follow us on Untapped at @RobFromTTB and @lowercaserobert or we'll steal your mayonnaise. This week's CRAZY NEWS would be okay if the rest of the country were more like Detroit. Florida Woman® was served cold Dominos Pizza and wasn't happy about it. She did the only reasonable thing and completely lost her shit. http://www.thesmokinggun.com/buster/dominos/pizza-rage-dominos-269081 If every burglar were as thoughtful as this guy we may start leaving the front door open when we leave the house. https://www.bbc.com/news/articles/czeg6xk6rkko A woman in Oklahoma blew a .34 BAC when she was stopped by police...while driving on an airport taxiway. https://www.kjrh.com/news/local-news/woman-arrested-accused-of-34-bac-while-driving-on-airport-taxiway Florida Man® took police on the slowest high-speed chase ever. https://www.firstcoastnews.com/article/news/crime/video-palm-coast-man-who-threatened-officers-involved-in-possibly-the-slowest-chase-in-fcso-history/77-42a875bf-ec40-4438-90b6-c15e38c55777 A grandma who survived the Great Depression once killed a man for mayonnaise. Desperate times! https://theonion.com/grandma-who-survived-great-depression-casually-drops-that-she-once-killed-man-for-mayonnaise/ Please share the show with your friends, and don't forget to subscribe! Visit www.thetwobobs.com for our contact information. Thanks for listening! Leave us a message or text us at 530-882-BOBS (530-882-2627) Join us on all the social things: Follow us on Twitter Check out our Instagram Follow Rob on Untappd Follow Robert on Untappd The Two Bobs Podcast is © The Two Bobs.  For more information, see our Who are The Two Bobs? page, or check our Contact page.  Words, views, and opinions are our own and do not represent those of our friends, family, or our employers unless otherwise noted.  Music for The Two Bobs was provided by JewelBeat.  

Hi. We are all back together and ready to have some fun with you. Talking beer stuff like: It's all about quality beer. Frozen pizza and beer deals. Firestone Walker eventing in Fresno. Beer in Hawaii. An incredible amount of unique checking for one Untapper. Getting ready for GABF. Cutting off drunks in a beer garden. A James Dean car wreck tangent. And more! Thank you for listening!! Downloadable: PerfectPour571.mp3 HOSTED BY: Nick, Rad Stacey, Mikey MUSIC BY: Sunburns and Paul From Fairfax. BEER AND SHOW RELATED LINKS: SUPPORT THE SHOW AND BECOME A GOLDEN GOD! Subscribe to the show in Apple Podcast. You can also find us on Spotify and most podcast players. Perfect Pour's YouTube Channel. VOICEMAIL/TEXT LINE: 559-492-0542 Drop Us a Line: Email Perfect Pour. Join our free Lager Line Discord channel! Mikey's newsletter: Drinking & Thinking. Browse Mikey's Amazon Storefront. Check out Mikey's beer blog Mikey Top Pour. Send Postcards or Samples to us: The Perfect Pour – co Mike Seay 2037 W. Bullard Ave #153 Fresno, CA 93711

Hello there. Hope you're having a good week. Thanks for checking us out. This week we mention things like: Friendly buyouts. Real Ale. Best temperature for a bar. Stone Greg enjoying his retirement. 8zero5 is released by Firestone Walker. Freshly Strata hopped. GABF 2014 is almost here. Rangerfest. You're over carb-ing it. And more! Downloadable: PerfectPour580.mp3 Thank you for listening!! HOSTED BY: Nick, Rad Stacey, Mikey MUSIC BY: Sunburns and Paul From Fairfax. BEER AND SHOW RELATED LINKS: SUPPORT THE SHOW AND BECOME A GOLDEN GOD! Subscribe to the show in Apple Podcast. You can also find us on Spotify and most podcast players. Perfect Pour's YouTube Channel. VOICEMAIL/TEXT LINE: 559-492-0542 Drop Us a Line: Email Perfect Pour. Join our free Lager Line Discord channel! Mikey's newsletter: Drinking & Thinking. Browse Mikey's Amazon Storefront. Check out Mikey's beer blog Mikey Top Pour. Send Postcards or Samples to us: The Perfect Pour – co Mike Seay 2037 W. Bullard Ave #153 Fresno, CA 93711

Join your hosts this week as they drink beers and discuss the cool story behind St. Louis' Side Project Brewing and its highly decorated and sought-after beers. Plus the latest beer news and your hosts talk about their upcoming beer-venture to Chicago. Beer Tastings: Jason - 27th Anniversary Ale, Firestone Walker, Paso Robles, CA. Style: Imperial Stout/Barleywine Blend Stephen - Sordid Nature, Roughhouse Brewing, San Marcos, TX. Style: Dark Saison

We are joined in the studio with Matt Brynildson and Dustin Hinz of Firestone Walker. We wanted to catch up with both to get the latest Firestone Walker news and talk about the architecture behind some of their newer products. Items of discussion include: How the Mind Haze Brand extension is going Any winners out of the Mind Haze bunch. Catching up to Voodoo Ranger High alcohol trends "FoCo IPA" The Brewmasters Collective Hits and Misses Big tidbit on the current state of BarrelWorks Jumping into the NA Craft Space with 8 Zero 5 Danny's distain for NA Craft Beer The architecture of 8 Zero 5 And much more! Looking to become the next big sponsor of The Full Pint Podcast? Email us at info@thefullpint.com! Please check out these resources if you are a member of the craft beer industry and need help. National Women's Law Center - https://nwlc.org/ Department of Fair Employment and Housing - https://www.dfeh.ca.gov/ Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/

Support our BaaM Patreon and receive our bonus After Hours ep. every week: https://patreon.com/beerandamoviepodcast  Oh boy! We fall in love with The Substance, director Coralie Fargeat, and her first feature Revenge, and you get to hear it all go down! Buckle up because this is a frantic, wild ride. Beers by Turning Point Beer/Rollertown Beerworks (collaboration) and Firestone-Walker.

Socials: @DaveandMahoney Voice Mail: 833-Yo-Dummy https://www.twitch.tv/daveandmahoney Additional Content: daveandmahoney.com Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Socials: @DaveandMahoney   Voice Mail: 833-Yo-Dummy   https://www.twitch.tv/daveandmahoney   Additional Content: daveandmahoney.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Cambridge Brewing Company (CBC) founder Phil Bannatyne joins the Brewbound Podcast to discuss the recent announcement that the Massachusetts brewpub will shut its doors in December after 35 years in business. Bannatyne shared his thoughts on the brewpub segment, the team's next steps and how many CBC alumni are scattered across the industry. Plus, the Brewbound team covers recent California craft beer news, including Firestone Walker's annual business plan, Anderson Valley being up for sale, and production shifts and job cuts at Modern Times.

In this second installment of our trip to the 2024 Firestone Walker Invitational in Paso Robles, CA. we change things up a bit topic-wise. For this discussion we decided to cover some of the things that breweries do other than beer, like community outreach, partnerships, causes, and involvement in things that their customers care about. So we enlisted Natalie Cilurzo from Russian River Brewing in California, DJ MCCready from Mountain Culture in New South Wales, Australia, and Bob Kunz from Highland Park in Los Angeles. Listen in as we discuss it all live from the Firestone Walker Invitational Beer Festival. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special edition of The Session, we venture down to the 2024 Firestone Walker Invitational Beer Festival in Paso Robles, CA. Hosted by our good friends at Firestone Walker Brewing Company, this annual event has become a staple in the craft beer industry. For our part, we are graced with the opportunity to moderate the Behind the Beer Stage each year and always get to interview some truly amazing industry professionals. The panel recording here is all about everyone's favorite topic...hops! Tune in and listen to Brent McGlashen from Mac NZ Hops, Justin Burdt from Ghost Town Brewing, and Kevin Smith from Bale Breaker Brewing discuss hop selection, new hop products, hop varieties and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg and Sorcerer Chromatic are joined by special guest Marisol as they preview the 2024 Firestone Walker Invitational Beer Fest as well as unrelated topics.

Greg and Sorcerer Chromatic are joined by special guest Marisol. They drunkenly recap the 2024 Firestone Walker Invitational Beer Fest; the beer, the brewery, the food, etc.

Chicago's Half Acre has recently teamed up with two other iconic breweries: Sierra Nevada and Firestone Walker. I'll have both collaboration beers on the show this week.  Half Acre Sierra Nevada Firestone Walker   OddPods Media Promos: Super Media Bros and Grab ‘Em In The Brisket

Well hello there. Thanks for joining our beer party. This week we will do some pre-game for the Firestone Walker Invitational 2024 - Rad Stacey will be there and it's time to get hyped. Plus: Paso Outes Italian Pilsner alert! Mysterious brewing awards. Taproom update! An all-Sour scene? and more more ...more! Thank you for listening! Downloadable: PerfectPour563.mp3 (Some cussing) HOSTED BY: Rad Stacey, Nick & Mikey. MUSIC BY: Sunburns and Paul From Fairfax. BEER AND SHOW RELATED LINKS: SUPPORT THE SHOW AND BECOME A GOLDEN GOD! Subscribe to the show in Apple Podcast. You can also find us on Spotify and most podcast players. Perfect Pour's YouTube Channel. VOICEMAIL/TEXT LINE: 559-492-0542 Drop Us a Line: Email Perfect Pour. Join our free Lager Line Discord channel! Mikey would love you to subscribe to his newsletter: Drinking & Thinking. Browse Mikey's Amazon Storefront: https://www.amazon.com/shop/mikeytoppour Also, Check out Mikey's Beer Geek blog. Send Postcards or Samples to us: The Perfect Pour – co Mike Seay 2037 W. Bullard Ave #153 Fresno, CA 93711

My guest is Sam Calagione owner of Dogfish Head. Talked tattoos and their newest canned cocktail. An interview recorded a week ago at Three Kings Tattoo parlor. News from Firestone Walker, Alesmith, @foundersbrewing Grand Opening weekend for @fivedimeswestwood and @coastalbrewworks in Red Bank, NJ. @ludlamisland is now open in their new digs too. Full recap of B3 and so much more.  @njcraftbeer  @hoppedupnetwork @sjbeerscene #metalforever #drinklocal #drinkcraftnotcrap #stouts #ipas #lagers #ales #sours #hops #pilsners #porters #gastropub #speakeasy  #beer #jerseybeers #fcancer #smallbusinessowners #beerfestivals #beertours #music #podcasts #crowlersSee omnystudio.com/listener for privacy information.

Firestone Walker's Matt Brynildson returns to Barrel to Bottle. He's in Chicago to launch a collab with our friends at Half Acre for the annual Firestone Walker Invitational. You can hear all about that event on our previous episode with Matt Brynildson.   Matt loves returning to Chicago and we love having him on the podcast to share his extensive knowledge of brewing, particularly hops. There's always something new to enjoy from Firestone Walker, but we appreciate revisiting some of their classics as well. Firestone Walker Trailing West Pils collaboration with Half Acre Firestone Walker California IPA Firestone Walker Luponic Distortion Firestone Walker Hopnosis Firestone Walker Union Jack IPA Firestone Walker Parabola If you have a question for the Barrel to Bottle Crew, email us at comments@binnys.com, or reach out to us on Facebook, Twitter or Instagram. If we answer your question during a podcast, you'll get a $20 Binny's Gift Card! If you like our podcast, subscribe wherever you download podcasts. Rate and review us on Apple Podcasts.  

Chris & Mike have Matt Brynildson of Firestone Walker back on the show - this time joined by a first time guest - Matt Gallagher of Half Acre. They talk about designing new beers, the pain of having to kill one off, and who would be on their Mount Rushmore of brewers. Email Eletters to: Insiders@craftbeertemple.comMailing address: The Beer Temple 3173 N. Elston Ave. Chicago, IL 60618Intro/Outro Music: Gorilla Meat by Jogger UYD4L!

This week we sit down with CFO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include: The previous guard at Firestone Walker marketing team. Coming in right before COVID. The challenge of finding new drinkers outside of Firestone's core audience. High level portfolio strategy. Being an outsider in the beer industry. Inheriting the gift known as 805. 805 as a lifestyle brand. Clear glass for Cerveza?? Brand extensions.  Is 805 a gateway beer? Big surprises and surprising flops. Adding non beer products. And much more! Looking to become the next big sponsor of The Full Pint Podcast? Email us at info@thefullpint.com! Please check out these resources if you are a member of the craft beer industry and need help. National Women's Law Center - https://nwlc.org/ Department of Fair Employment and Housing - https://www.dfeh.ca.gov/ Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/      

Socials: @DaveandMahoney Voice Mail: 833-Yo-Dummy https://www.twitch.tv/daveandmahoney Additional Content: daveandmahoney.com Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Socials: @DaveandMahoney   Voice Mail: 833-Yo-Dummy   https://www.twitch.tv/daveandmahoney   Additional Content: daveandmahoney.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On hour three of The Greg Peterson Experience, Greg is joined by Noah Bieniek of the Sports Gambling Podcast Network to discuss how to bet College Baseball. Lastly, Greg shares a beer review bracket on Toppling Goliath as it goes up against Firestone Walker.See omnystudio.com/listener for privacy information.

Firestone Walker CMO Dustin Hinz and brand director Hannah Barnett explore the marketing approach to the Paso Robles, California-based craft brewery's biggest brand, 805, as well as its portfolio of other brands, including Cali Squeeze, Mind Haze and the F Brand.    Hinz and Barnett break down Firestone Walker's Authenticos partnership program and how the black-and-white film work the brand does with its ambassadors plays with wholesalers.    Plus, the Brewbound team reviews the latest news, including Iowa's Big Grove Brewery taking a majority stake in non-alcoholic, THC-infused sparkling water brand Climbing Kites and the union strike at Molson Coors' Fort Worth facility. The team also plays Another Round or Tabbing Out on the Brewers Association's decision to pause Homebrew Con and shift activities to the Great American Beer Festival.

On this episode we rewatch the rematch between Ben Henderson and Frankie Edgar. We had two beers on this episode, first was the Anniversary Ale XXI from Firestone Walker, the second was from Great Basin Brewing called Firelit Haze.

This week it's a Jarrod's pick. 805 from Firestone Walker brewing company. Rating - 2.5 Thumbs up! Best game to be paired with: California Games --- Send in a voice message: https://podcasters.spotify.com/pod/show/thecouchcoopshow/message

Five years into cold IPA, the arguments still aren't settled, but one thing is certain—strategic brewers have embraced the style for the unique counterpoint it can provide to more ester-driven IPAs, and the focus on light body has struck a chord with beer drinkers who increasingly want strong hop notes in ever-paler beers. We thought it was time to revisit the subject with three brewers who are no stranger to the podcast, and who each have contributed to the evolution of the style in their own way. Sam Tierney of the Firestone Walker (https://www.firestonebeer.com) Propagator in Venice, California has helped develop some pioneering cold IPAs for the California brewery, like core brand Hopnosis. Jude La Rose of Chicago's Hop Butcher (http://www.hopbutcher.com) brews plenty of hazy IPAs, but continues to explore what hops can also do within the context of clear and light-bodied cold IPA. And Kevin Davey of McMinnville, Oregon's Heater Allen (https://heaterallen.com) and Gold Dot created the cold IPA style while at Wayfinder, but today is just starting to brew them again after focusing on lager for most of the past year. In this episode, the three brewers look at where IPA has come since those earliest days and what it looks like now, with topics that include: creating the counter-trend to hazy IPA by pushing bitterness alongside low finishing gravity finding cleaner, more “crystalline” hop expression by fermenting with lager yeast achieving additional package stability in cold IPA through lower FAN varying dry hopping temperatures and techniques managing sulfur production in cold IPA fermentations blending modern, classic, and Southern hemisphere hops in cold IPA pushing the lightest of color through ultra-pale malts and adjuncts controlling oxygenation to avoid overstimulating the lager yeast why they continue to focus on the style now And more. This episode is brought to you by: G&D Chillers (https://gdchillers.com): For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country along the way. Reach out for a quote today at gdchillers.com (http://www.Gdchillers.com) or call to discuss your next project. BSG Craft Brewing (https://Bsgcraftbrewing.com/): Gambrinus Malting️ combines European-influenced malting practices with the finest barley, wheat, and rye to produce some of the finest Canadian malts available. Visit BSGCraftBrewing.com/Gambrinus to explore their full line of traditionally crafted malts. Old Orchard (https://www.oldorchard.com/brewer): Old Orchard supplies flavored craft juice concentrate blends to beverage brands for the production of beer, cider, seltzer, wine, spirits, kombucha, and more. Flavor your lineup and streamline your sourcing by heading to oldorchard.com/brewer (https://www.oldorchard.com/brewer) ProBrew (https://www.probrew.com) The ProFill series of rotary can fillers from ProBrew are accelerating plant production everywhere. For more information, visit www.probrew.com or email contactus@probrew.com. Omega Yeast (https://omegayeast.com): Thiolized yeast are a new tool for brewers to bring intense guava and passionfruit aromas out of your malt and hops. And wait, there's more! Omega Yeast makes yeast-to-order with a consistent one week lead time ensuring peak freshness and reliability. California Craft Beer Summit (https://cacraftbeersummit.com) Don't miss Keynote Speaker Rob Tod from Allagash Brewing Co. at the 2024 California Craft Beer Summit in Sacramento March 12-14. Buy tickets today and receive the lowest prices. The American Homebrewers Association (https://HomebrewersAssociation.org/cbbpod): Join the American Homebrewers Association to unlock the 2023 National Homebrew Competition medal-winning recipes! Learn more at HomebrewersAssociation.org/cbbpod (https://HomebrewersAssociation.org/cbbpod) Alpha Brewing Operations (https://alphabrewops.com): When you work with Alpha Brewing Operations, you get unwavering commitment to quality, innovation, and service. Now, Alpha Brewing Operations is offering a wider selection of equipment, faster shipping, quality ingredients, and advanced financial tools. Alpha Brewing Operation (https://alphabrewops.com)

Day number 2 in the 12 Days of Christmas revealed.... The 2024 Brewmaster's Collective will provide 21 rare and exclusive beers delivered through a welcome kit as well as quarterly, hand-curated, collections by Head Brewmaster Matt Brynildson. With an array of barrel-aged offerings from Vintage and Barrelworks programs in small-batch creations, the collection allows the brewery to continue to push its creativity, innovation, and traditions to new realms. Also includes numerous exclusive membership benefits...VIP Taproom access and tours, 15% off purchases, special member tastings and events, access to library beers, Invitational Beer Fest Ticket Purchase Lottery opportunity.

Denny and Drew catch up on the GABF, how the Falcons have collaborated with Firestone Walker and Drew's new winter beer inspiration (via Czechia and Mexico) Episode Links: Homebrewers Association: https://www.homebrewersassociation.org/experimental Firestone Walker's Brewmaster's Collective: https://www.firestonebeer.com/brewmasters-collective/ Bart Watson – People are … Continue reading →

A simple engineering solution with complex implementation. Special Guest: Evan Meffert.

This week, I talked to Mark Strong from the Syracuse area. He sent over 4 Pilsners from Suarez Family Brewery, and let me tell you; those were fantastic! Mark gave a lot of suggestions, so if you're ever in the area, take notes for beer suggestions! I also had the Oaktoberfest from Firestone Walker, and if you see that one around, I recommend it! Suarez Family Brewery Firestone Walker OddPods MediaPromo: From The MiddleThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/5704447/advertisement

100 Episodes?? What?? Join your Attenuation hosts as they celebrate this significant milestone with an epic beer tasting, some wild rants, and a fond look back over the first 100 episodes. Beer Tasting: Assembled Armor, Melvin Brewing, Eureka, MO. Style: BBA Barleywine/Stout Blend with Sesame Seeds, Sea Salt, Maple Syrup, and Cinnamon. Parabola, Firestone Walker, Paso Robles, CA. Style: BBA Stout

As Brewbound's next Brew Talks event in Denver approaches, this week we replay a Brew Talks Boston conversation exploring what's next for hazy IPAs.    Vitamin Sea Brewing founder Dino Funari, Wormtown Brewery president and general manager Kimberly Golinski, Mighty Squirrel Brewing co-founder Naveen Pawar and Samuel Adams taproom head brewer Megan Parisi share where they believe the style is going, how New England craft breweries are approaching hazies and what maturity means in the market where it originated.    Plus, Justin and Zoe recap Firestone Walker's annual business planning meeting. They also play a game of Another Round or Tabbing Out, discussing White Claw's entry into non-alcoholic seltzer.

As part of the recent Craft Beer & Brewing Brewer's Retreat, hosted by Russian River in late May 2023, Jamie moderated panel discussions before a live audience of attendees and featured brewers. This episode is a recording of one such panel on West coast-style IPA, featuring Matt Brynildson of Firestone Walker, Ben Edmunds of Breakside, and Sean Lawson of Lawson's Finest. Over the course of the discussion, the brewers cover: using advanced hop products for more hop punch tucking in small amounts of character-building malts dry hopping with dosing vessels mid-fermentation dry hopping with cryo hops for less hop creep and more flavor stability using ALDC to manage hop creep top noting in the dry hop with Southern hemisphere hops managing pH in dry hopping controlling FAN through dry hopping for longevity And more. This episode is brought to you by: G&D Chillers (https://gdchillers.com): For years G&D Chillers has chilled the beers you love, partnering with 3,000+ breweries across the country along the way, and they're proud of the cool partnerships they've built over the past 30 years. Reach out for a quote today at gdchillers.com (http://www.Gdchillers.com) or call to discuss your next project. BSG Craft Brewing (https://BSGCraftbrewing.com): As distributors of quality domestic malts like Rahr and Gambrinus, BSG gives you the freedom to explore a world of flavors but at local prices. So, you can cut costs but not quality. Start exploring at BSGCraftbrewing.com Old Orchard (https://www.oldorchard.com/brewer): Old Orchard supplies flavored craft juice concentrate blends to beverage brands for the production of beer, cider, seltzer, wine, spirits, kombucha, and more. Flavor your lineup and streamline your sourcing by heading to oldorchard.com/brewer (https://www.oldorchard.com/brewer) Accubrew (https://accubrew.io) The AccuBrew system is designed to give you unprecedented insight into the fermentation process. Monitor gravity, fermentation activity, clarity, and temperature, schedule reminders, and receive alerts anywhere, anytime. To learn more about AccuBrew head over to AccuBrew.io ProBrew (https://www.probrew.com) The ProFill series of rotary can fillers from ProBrew are accelerating plant production everywhere. For more information, visit www.probrew.com or email contactus@probrew.com. US Water Systems (https://USWaterSystems.com): US Water Systems.com has been at the forefront of the craft brewing industry and created American made water treatment systems with brewers in mind. Whether you're a hobbyist or a pro, head on over to US Water Systems.com to learn more. Twin Monkeys (https://TwinMonkeys.net): Are you ready to start canning your craft beverages? Twin Monkeys Beverage Systems is here to help. This troop of engineers, service techs, and microbrew fanatics offers customizable packaging solutions for every craft. Visit TwinMonkeys.net today. Fermentis (https://fermentis.com): Discover a whole SafLager™ range by Fermentis, covering from traditional to modern-style lagers: SafLager™ S-189, for the elegant lagers with floral notes, SafLager™ S-23, for fruity and hoppy ones, and SafLager™ W-34/70 for your neutral beers. Want to know more about SafLager™ yeasts? Visit www.fermentis.com! ABS Commercial (https://abs-commercial.com): ABS Commercial is proud to offer brewhouses, tanks, keg washers, and small parts to brewers across the country as well as equipment for distilling, cider-making, wine-making, and more! Contact us today at sales@abs-commercial.com to discuss your customized brewery needs. ABS Commercial. We are brewers.

It's a roadtrip episode, as Mike & Chris report from the road during their trip to California for the Firestone Walker Invitational.  Thanks so much to everyone who's been writing in recently, we PROMISE that we'll get to your letters soon!Email Eletters to: Insiders@craftbeertemple.comMailing address: The Beer Temple 3173 N. Elston Ave. Chicago, IL 60618Intro/Outro Music: Gorilla Meat by Jogger UYD4L!

Held annually in Paso Robles, CA, the Firestone Walker Invitational Beer Fest is a world-class brew-ha-ha featuring some of the best beer makers in the world. This year it also featured Dan and WWD's Chief Beer Festival Correspondent, Rick McCarthy, who intrepidly ventured up to the Central Coast to sample as many craft brews as their IPA-and Stout-soaked livers would allow. While there, they chatted up numerous brewers and attendees, along with Nick Firestone, whose family had a little sumpin-sumpin to do with putting on this extraordinary, hopped-up affair. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Two Bobs episode 217 for Monday, June 12, 2023: What are The Bobs drinking? Rob enjoyed a The Imminent Return of Lord Doomsicle from Drekker. https://untp.beer/WpDq0  Robert nursed a Double IPA from Firestone Walker. https://untappd.com/b/firestone-walker-brewing-company-double-dba-batch-10-000-2023/5350910  Follow us on Untapped at @RobFromTTB and @lowercaserobert or the cheese tax is coming for you. iOS 17 was announced, and other nerdy shit, was discussed in great detail. You can probably just fast forward through this part. This week's CRAZY NEWS is like trying to jog through New York last week without wearing a HAZMAT suit. Thanks, Canada! A man in the UK eats at least two blocks of cheese a day. They're built differently than we are. https://boredbat.com/man-addicted-to-cheese-has-spent-60k-on-cheddar-and-eats-at-least-two-blocks-a-day/  A Sonic employee was arrested after losing a bag of coke in a customer's hot dog. https://www.nbcdfw.com/news/national-international/sonic-employee-arrested-after-losing-bag-of-cocaine-in-a-customers-hot-dog-police-say/3270198/  Florida Man® robbed a phone repair shop with a box over his head. https://www.nbcmiami.com/news/local/man-arrested-after-video-shows-him-robbing-miami-gardens-phone-repair-store-with-box-on-his-head/3046964/  A man in Rhode Island was accused of breaking into homes to steal sex toys. https://www.wpri.com/news/local-news/providence/ri-man-accused-of-breaking-into-homes-to-steal-sex-toys/  A woman posed as a police officer to get free food and ate 27 turkey legs before getting caught. https://dailynewsreported.com/entertainment/woman-poses-as-a-sheriffs-deputy-to-obtain-free-food-she-eats-an-astonishing-27-turkey-legs-before-being-caught/  Please share the show with your friends, and don't forget to subscribe! Visit www.thetwobobs.com for our contact information. Thanks for listening! Leave us a message or text us at 530-882-BOBS (530-882-2627) Join us on all the social things: Follow us on Twitter Check out our Instagram Follow Rob on Untappd Follow Robert on Untappd The Two Bobs Podcast is © The Two Bobs.  For more information, see our Who are The Two Bobs? page, or check our Contact page.  Words, views, and opinions are our own and do not represent those of our friends, family, or our employers unless otherwise noted.  Music for The Two Bobs was provided by JewelBeat.  

The Malty Boyz™ kick off 2023 drinking a crispy collab from Humble Sea Brewing Co. and Firestone Walker and recap what they did to ring in the new year. In the Beer News, Cantillon ages bottles of beer at the bottom of the ocean, the Boyz react to Untappd's Best Beers of 2022 lists, and Stephen doesn't understand metric conversion for temperature. Michael reports live from Ohio. For the Bottleshare Alex brings in a Maplewood's Barrel Aged Cinammon Double Coconut Cuppa. Head to our Patreon for weekly exclusive content. Get the Malt Couture Officially Licensed T-shirt. Follow Alex on Instagram and Twitter.