Technical Sales and Marketing

I've seen too many companies waste time and money on landing pages that look good but don't do a damn thing to drive conversions. If your landing page isn't moving leads down the funnel, then it's just a digital brochure—and that's not going to cut it.In this podcast session, I'm going to walk you through exactly what makes a landing page high-converting. I'll show you the structure, the messaging, and discuss why people take action...or why they bounce.We'll get into real examples, break down what works and what doesn't, and I'll give you the straight truth about how to turn more traffic into real leads. This isn't theory. This is what we do every day for b2b companies trying to actually grow.If your landing pages are underperforming or you're not even sure where to start, this is the session you need. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

Let me be straight with you...your sales process is probably broken, and it's costing you deals every week. In this episode, I'm going to walk through the real reasons why good opportunities fall apart: slow follow-up, no process, zero accountability, and reps doing their own thing without structure. I've seen it over and over...companies blaming marketing, chasing bad leads, or making excuses instead of fixing the actual sales engine. This isn't theory. It's what I've seen firsthand working with dozens of teams. If you're tired of “pipeline” talk with no results, show up and get hit with the truth. I'll give you the exact changes you need to make now to stop bleeding deals. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

This week I'm breaking down SEO in 2025—no fluff, just what's working right now. If you're trying to rank on Google or show up in AI overviews like Gemini and ChatGPT, you need to hear this. I get into site structure, directory depth, meta titles, H1s, content quality, site speed, and what really moves the needle. Spoiler: Google doesn't care if your content is AI-written—they just care if it's good and keeps people on your page.If your SEO is tanking or you're trying to climb the rankings, this is the episode you need. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

What's up guys, it's Tuesday, and that means it's time to fix your marketing funnel.In this episode, I break down the real reason your leads aren't converting—and it's not your product, your price, or your pitch. It's your funnel stages. I walk through the full sales and marketing funnel, step by step, from Attract to Ask, Trust, Solution, and Close. And no, this isn't your typical fluffy funnel BS with vague labels. I'm talking about the actual actions that need to happen at every stage, and why most of you are losing opportunities way before the close.Here's what I cover:Why getting attention is only the beginning—and how most people botch itThe critical difference between search-based and interruption-based marketingEmail deliverability, inbox warm-up, and why your cold outreach isn't landingWhat your sales team needs to do in the Ask stage to avoid ghosting laterWhy trust must be earned before you ever drop a proposalHow to automate follow-ups so no deal falls through the cracksIf you're only focusing on closing deals, you're missing the bigger picture. You need a full strategy that keeps people moving through every single step of the funnel. I've built this process out across hundreds of industrial companies, and I'm telling you: the winners are the ones who have automation, discipline, and zero tolerance for bottlenecks.Subscribe, leave a review, and share it with someone who needs to clean up their damn funnel. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

What's up guys—it's Kyle, and in today's episode of Your Marketing Sucks, I hijack the planned topic (sorry Lara) and take you straight into the real conversation we need to be having right now: are you actually tracking the goals you set back in January, or are they collecting dust in your nightstand drawer?We're halfway through Q2, and I break down exactly how to audit your marketing strategy the right way. No fluff. No theories. Just real talk about what's working, what isn't, and how to stop wasting time on tactics that don't produce.I'm walking you through:How to reverse-engineer revenue growth into actionable lead gen tacticsWhy cold email might be DOA in certain industries (looking at you, defense and aerospace)What makes email, ads, and LinkedIn content actually stand outThe biggest mistake people make with their marketing creativeAnd why everything—yes, everything—runs on a bell curve of ROIThis is off the cuff, unscripted, and exactly the kind of kick in the ass some of you need right now. If you're still trying to cram a year's worth of strategy into the second half of the year, this is your wake-up call. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I'm joined by Alex Brown — a SaaS sales leader who's been in the trenches and knows exactly what it takes to hit big numbers in a tough market. He's breaking down what's working right now in B2B SaaS sales and how to align your marketing and sales teams to crush 2025 goals.No theory — just proven plays, execution tips, and some straight talk about what's not working anymore.If you're in the SaaS game and serious about scaling, this one's a must-listen. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I sat down with Lara — our producer and creative manager at Milan Media — who threw five marketing scenarios at me, each one pulled straight from the chaos that companies are dealing with right now. Outdated strategies, unclear messaging, weak lead gen... you name it.I break each one down live, walking through exactly what's wrong and how to fix it — fast. No fluff, just real advice you can apply today. Whether you're running into dead-end campaigns or your sales team's starving for qualified leads, these are the exact fixes I'd make if I were running your shop.Listen in, take notes, and let's fix your marketing. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://milanmedia.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/Technical Sales University: https://training.technicalsalesu.com/enroll

March 2025 is in the books, and in this episode, I'm giving you a straight-shot breakdown of where B2B marketing stands right now—based on what we're seeing inside real client campaigns. I'm covering what's getting attention, what's driving leads, and what marketing teams need to stop overthinking.No high-level theory or marketing fluff—just my take on what's working, what's not, and how to tighten up your strategy as we head into Q2. If you're running B2B marketing and want real-world perspective, this is the episode you need. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, Alex cuts through the noise and dives into why acknowledging both your strengths and your blind spots is crucial for long-term success in sales. Whether you're a seasoned rep or just starting out, understanding where you thrive and where you fall short can be a game-changer for growth.Alex breaks down why self-awareness is essential for building trust, closing deals, and aligning with your team. From overpromising on capabilities to hiding gaps in knowledge, too many salespeople sabotage themselves without even realizing it. This episode dives into how to flip that narrative and turn transparency into a competitive advantage.If you're tired of the sales fluff and ready to get honest about how to actually win in this space, this one's for you. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In industrial marketing, I hear it all the time—"We've already said that; we need something new." But here's the thing: just because you've said it once (or even a few times) doesn't mean your audience has heard it, let alone remembered it. I'm breaking down why repetition in marketing isn't just helpful—it's essential.I'll share why consistent messaging builds trust, strengthens brand recognition, and ensures your company stays top of mind when buyers are finally ready to make a decision. We'll talk about how to repeat your message across emails, social media, and sales conversations without sounding like a broken record. If you've ever worried that you're saying the same thing too often, join me for this discussion—I think you'll see repetition in a whole new light. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode of Talk Shop, I'm joined by Dayne Rusch from Vyper Industrial to dive into their journey of reinventing garage products with top-tier American craftsmanship. From premium shop stools to next-level creepers, Dayne breaks down how Viper Industrial refuses to cut corners—delivering real quality instead of just slapping a label on cheap imports.We get into: ✔️ The family legacy behind Vyper Industrial and how it all started with a homemade shop chair. ✔️ Why they went against the "race to the bottom" pricing strategy and built the best product first. ✔️ The challenges of building a brand in a world dominated by knockoffs and cheap alternatives.Dayne's insights on entrepreneurship, brand building, and staying true to premium quality are

How do you know when it's time to let go of a marketing technique that's just not working? In this live, I'll be breaking down the tough decisions we all face in marketing. I'll share my perspective on how to identify when a strategy has run its course, the signs that it's draining your time and resources, and how to move on without derailing your overall goals. Whether it's an underperforming ad campaign, a content strategy that's falling flat, or a tactic that no longer fits your audience, I'll go through how to evaluate the situation and make the right call.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Marketing isn't just about great ideas—it's about building a strategy that actually delivers results.I'm going live with Cristian Ventura, MFG Tribe's very own Marketing Manager. In this episode, we're breaking down how to approach marketing from a strategic angle—what questions to ask, how to tailor a plan to a client's needs, and what makes a strategy actually drive results. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this month's edition of Monthly Marketing News, I'm back to break down the latest trends shaping industrial sales and marketing right now. From emerging tools and tech to shifts in buyer behavior and strategies that are making an impact, I'll be sharing what's working, what's not, and where you should be focusing to stay ahead of the curve.This series is all about keeping you informed and ready to adapt—because in this space, staying static isn't an option.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Even when you think you've mastered sales, there's always something to improve. In this video, Alex and I break down things we wish we knew years ago about industrial sales that could've made a massive difference. Whether you're a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game.These tips are game-changers, and if you're not doing them yet, it's time to get on board. Let's make 2025 your best year yet in industrial sales. Listen, learn, and let us know which strategy you're ready to implement. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, Alex and Sebastian discuss the challenges of managing long sales cycles in industrial and B2B sales. They explore the reasons behind slow closes, such as complex decision-making processes and budget constraints, while emphasizing the importance of qualifying prospects effectively. This video is packed with practical strategies for navigating the lengthy sales processes common in industrial markets. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Even when you think you've mastered sales, there's always something to improve. Alex and I are going to break down things we wish we knew years ago about industrial sales that could've made a massive difference. Whether you're a seasoned pro or just starting out, these are practical strategies you need to implement right now to stay ahead of the game.These tips are game-changers, and if you're not doing them yet, it's time to get on board. Let's make 2025 your best year yet in industrial sales. Listen, learn, and let us know which strategy you're ready to implement. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Are industrial influencers worth your marketing dollars? I'm going to break down the realities of working with influencers in the industrial space—what works, what doesn't, and what you need to know before making an investment. From defining your goal (brand awareness vs. direct transactions) to analyzing their audience engagement, I share insights based on real-world experiences and data. Don't get caught up in vanity metrics—learn how to track performance and make strategic decisions that drive results. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I'm joined by Joni Cunningham from Creston Industrial Sales to talk about how they've been driving change in the manufacturing sector. Joni shares her journey from being a stay-at-home mom to becoming a key player in the industry, coordinating the Advanced Manufacturing Expo, and managing marketing and sales. We dive into Creston's approach to delivering exceptional customer value, the importance of cultural fit in hiring, and the exciting rise of women and youth in manufacturing. Plus, insights on how events like AME are reshaping the industry and creating opportunities for businesses to connect and grow. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I break down why trying to sell to everyone is a recipe for failure and how you can achieve real success by focusing on a niche. If you're spreading yourself too thin across different industries, you're probably not seeing the revenue growth you want. I'll show you how to identify your niche, streamline your focus, and develop a targeted strategy that gets results. Whether you're in manufacturing, industrial services, or a B2B tech company, I share actionable insights on how to pick a niche, understand where your target market lives, and how to promote yourself effectively. Stop being a "me too" company and start building authority in your niche market. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Marketing Strategies You'll Need for 2025If you haven't started planning your industrial marketing strategy for 2025, you're already behind! In this episode, I break down the critical elements you need to focus on NOW to crush your marketing goals next year. Whether it's tracking your marketing data to see real ROI or diversifying your content strategy, I've got you covered with actionable insights straight from the field. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

LinkedIn can be a game-changer for anyone looking to increase their sales and network in the industrial sector. In this episode, Alex and I are breaking down eight powerful steps to make LinkedIn your secret weapon for sales without being overly aggressive. We cover everything from building a targeted network, optimizing your profile to avoid the "salesman" look, engaging with connections to boost your reach, and leveraging LinkedIn messaging for effective outreach. We also dive into advanced strategies like using Sales Navigator for research and lead generation, posting valuable content to build thought leadership, and even measuring what's working on your LinkedIn for continuous improvement. If you're looking to grow your network, generate more leads, and establish authority in your industry, this episode is packed with actionable steps to make it happen. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I hand over the reins to my sales guys, Sebastian and Alex! They break down the critical steps to take when you receive a request for quote (RFQ) to ensure you not only deliver a standout proposal but also maximize your chances of closing the deal. We will explore how to understand your client's needs and pain points, personalize follow-ups, highlight your unique value proposition, and present a clear, compelling proposal.Whether you're new to sales or a seasoned pro, this episode is packed with actionable tips to help you elevate your sales process, build client trust, and win more business. If you've ever wondered how to stand out in the RFQ stage, this episode is a must. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

It's a special Talk Shop episode, and today I had the pleasure of chatting with Tim Drinkwater, owner of Accurate Machine Products. Tim's story is seriously inspiring—he's gone from starting a machine shop in his garage to winning a $100K CNC machine at IMTS, which is going to be a game changer for his business. In this episode, Tim shares the details of how he won the giveaway, his approach to building a successful CNC shop, and the challenges he's faced along the way.We also dive into lessons learned from over 17 years in business, why consistent content on platforms like LinkedIn is key, and how he's leveraging new tools to streamline operations. Tim's journey is a testament to the power of persistence, good karma, and having the right mindset. Tune in to hear some great insights on running a machining business, managing growth, and finding that balance between work and family life.

In this episode, I discuss why outdated marketing methods are holding manufacturers back and how embracing data-driven strategies can drive measurable results. Many industrial companies stick to "what's been working" without auditing the ROI or exploring innovative techniques. I break down how technological evolution applies to marketing, just like it does to machinery—why settle for 10-year-old methods when new tools can deliver exponential results?We also cover why video content is an untapped goldmine for manufacturers. Imagine creating 100+ videos annually that showcase your services, culture, and value propositions—all while tracking key data points to measure success. Whether it's leveraging CRM tools, monitoring SEO performance, or optimizing PPC campaigns, I show how simple metrics can reveal the true impact of your efforts.If you're ready to beat the competition, build smarter strategies, and grow your revenue, this episode is a must. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

If you're looking to make money from your personal brand, it's crucial to start with a clear goal. In this episode, I break down the importance of defining your objectives—whether you're building a brand to generate sales for a business, create a side hustle, or elevate yourself as an industry thought leader. I also share insights into how competition and content type play into scaling your brand, highlighting the importance of differentiating yourself from others in the space. Finally, I'll cover the need for long-term execution and how I've personally applied these principles to grow my brand in the industrial marketing space. It's not easy, but with the right plan and consistency, it's possible to succeed. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

I'm reviving my show "Talk Shop," where I sit down with industry professionals and talk about all things manufacturing. I couldn't think of a better guest to kick things off than Doug Trout, the man behind the scenes of Fabtech, one of the biggest manufacturing shows in North America. Doug is often referred to as the "Fabtech God," and for good reason—he's got all the insider knowledge and connections you need to maximize your trade show experience. We talk about Fabtech's move to Orlando this year, why pre-registration numbers are off the charts, and what you can expect from this year's show. Doug shares some valuable insights on how to make the most out of attending, from getting attention at your booth to networking tips that actually work. We also dive into the latest industry trends, like the explosion of automation and robotics, and Doug's predictions for the future of Fabtech in Orlando. Whether you're an exhibitor or an attendee, you don't want to miss this episode packed with tips and behind-the-scenes stories straight from one of the industry's biggest trade shows. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Challenges and Opportunities in B2B Industrial CompaniesIn this episode, I dive into how to turn challenges in industrial marketing into opportunities, especially for B2B companies. I start by highlighting the pervasive mindset issue within many industrial companies, where traditional approaches hinder marketing progress. I explain how to challenge this mindset by embracing differentiation in your marketing strategies. Next, I discuss resource constraints, whether human or financial, and the importance of working with niche-focused agencies that truly understand your industry. Lastly, I tackle the competitive landscape, emphasizing the need for content creation to stand out in crowded markets. Whether it's video, written content, or other forms of media, producing relevant, valuable content is key to capturing attention and driving results in the industrial sector. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Dealing With Setbacks In Industrial SalesIn this epsiode, we dive into how to overcome setbacks in your industrial sales pipeline and turn potential losses into future wins. Setbacks are inevitable, whether it's losing a deal to a competitor or facing industry-specific challenges like budget cuts or ghosting from prospects. We discuss strategies to keep your pipeline healthy, including playing the long game with lost deals, diversifying your pipeline across industries and company sizes, and ensuring consistent follow-up, even when clients go quiet. Remember, setbacks can become opportunities if you stay proactive and keep your funnel strong. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

TOP Digital Marketing Strategies for Industrial ManufacturersIn this episode, I'm breaking down why most industrial marketing strategies fail and how to fix them with three actionable steps. First, I'll talk about the importance of fixing your SEO. Without optimized pages, you're missing out on crucial visibility. I recommend using tools like SEMrush to assess and improve your rankings. Next, I'll explain why tracking performance is non-negotiable. You need to measure what's working and what isn't—tools like HubSpot can help you stay organized and on top of your game. Finally, I'll emphasize the necessity of content creation. Whether it's video, long-form posts, or something unique, putting out consistent, engaging content is key to standing out in the industrial sector. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

The Challenges Of Marketing And Selling Technical ProductsIf your industrial sales pipeline is struggling and you're not closing deals, it's time to switch things up. In this epsiode, I share three key strategies that you can implement today to start seeing results. First, it's all about selling solutions, not specs. Too often, technical salespeople get bogged down in the details instead of identifying and addressing the customer's actual problems. Second, you need to clearly define your value proposition—what makes you stand out from the competition? Finally, relentless follow-up is non-negotiable. I'll dive deep into each of these points, sharing practical advice and examples from years of experience in industrial sales and marketing. Let's get your sales process on track and start closing those deals! __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

MASTERING Industrial Post-Show TacticsIn this episode, we're diving into essential post-trade show tactics that can help you make the most of your efforts. If you've just wrapped up an industrial trade show, you'll want to listen to this. We discuss the importance of immediate follow-up, lead generation, and personalized communication to keep your brand fresh in potential clients' minds. Additionally, I share why scheduling next steps and never giving up on your leads are critical components of trade show success. Whether you're new to trade shows or a seasoned pro, these strategies can help you close more deals and maximize your ROI. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Industrial Content Marketing that ConvertsCreating industrial content that converts is crucial, and in this episode, I dive into the strategies that have driven our success. Last year, our team produced nearly 2,000 videos and over 700 articles, and this year, we're scaling even higher. With an in-house team of skilled video producers, writers, and engineers, we generate content that's both technical and effective.One of the key concepts I introduce is "Search vs. Send." Are people searching for your content, or are you sending it to them? Understanding this determines your approach—whether it's optimizing for SEO or crafting something compelling that you send out directly. I also discuss the importance of balancing written content with video. Written content is versatile and easier to distribute, while video can engage more deeply but requires more resources to produce and distribute effectively.The bottom line? Your content must be authoritative, valuable, and tailored to your audience. Whether you're creating direct, no-fluff content for engineers or adding a bit of storytelling for other audiences, the goal is to educate or entertain while providing genuine value. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

If you're not doing webinars and live events, you're missing out on a massive opportunity to generate brand awareness and revenue. In this episode, I'm breaking down why I host these events and how they can benefit revenue. Webinars and virtual events are essential tactics for growing industrial leads. Today, I'm going to share how to make your webinars educational and engaging, ensuring they provide real value to your audience.The key to successful webinars is to start with an educational topic. It shouldn't be a sales pitch; instead, focus on providing valuable information and addressing common industry issues. Collaborate with your sales team to identify frequently asked questions and problems your customers face. This will help you craft a relevant and engaging topic.Pre-marketing is crucial for the success of your event. Ideally, you should begin marketing your event weeks in advance, creating anticipation through social media, email campaigns, and even landing pages for registration. On the day of the event, ensure that your presentation is engaging and interactive. Post-event, continue to leverage the content by chopping it up into smaller pieces and marketing it as replay access, ensuring you maximize its value.Webinars and live events are not just about the immediate interactions; they provide long-term benefits by increasing brand awareness and engagement. By consistently delivering educational content and maintaining a strategic marketing approach, you'll see significant growth in your industrial leads and overall business success.#industrialmarketing #industrialleadgeneration #industrialadvertising  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

If you're not leveraging SEO for your industrial company, you're missing out. In this episode, I reveal the five SEO secrets we use daily for our manufacturing clients. SEO, or Search Engine Optimization, helps your business rank higher on Google. Recently, Google introduced Gemini, an AI platform that competes with ChatGPT. As search landscapes evolve, it's crucial to adapt your strategies to stay visible. I discuss the importance of keywords, on-page SEO, and tracking performance to boost your rankings. Whether you have a specialized product or service, mastering SEO can significantly impact your business growth.#SEO #IndustrialMarketing #ManufacturingSEO __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Struggling with engagement on your industrial content? In this episode, I share the secrets to achieving six-figure impressions consistently. We dive into the essential strategies to enhance content engagement in industrial marketing. The key points include understanding the value you offer, going live to boost interaction, leveraging guest shows, repurposing content, and engaging with your audience. Remember, it's all about providing value and creating content that resonates with your target demographic.#industrialcontentmarketing #IndustrialMarketing #industrialservices  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Trade shows are back in full swing, especially heading into fall 2024. In this episode, we dive into how to dominate trade shows for our clients and ourselves. Alex and I discuss essential pre-show tactics to ensure your booth attracts maximum attention and capitalizes on leads.For exhibitors, start with reviewing the exhibitor list to reconnect with past clients and identify potential new leads. Understand the layout and position yourself strategically. Collaborate with neighboring booths and monitor your competitors to maximize your reach.If you're walking the show, planning is key. Create a list of target clients, map out your route to avoid unnecessary back-and-forth, and ensure efficient use of your time. Engage with exhibitors when they're less busy and make meaningful connections.Whether exhibiting or attending, pre-show marketing is crucial. Promote your presence on LinkedIn, create engaging content, and utilize email marketing to build anticipation. Salespeople should take an active role in this process, using personal outreach to enhance visibility.Post-show, follow-up is vital. Pre-plan your follow-up strategy to ensure no leads slip through the cracks. Use your CRM to manage leads and maintain engagement, ensuring you convert connections into tangible business opportunities.#TradeShowTips #IndustrialSales #MarketingStrategies __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month. Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I discuss why HubSpot is the best CRM system for manufacturing and industrial companies and provide a deep dive into its functionalities. As a HubSpot Platinum partner, my agency, MFG Tribe, leverages HubSpot's robust features to enhance industrial marketing strategies. I explain how to properly utilize CRM systems, emphasizing the importance of custom fields, sequences, workflows, and detailed reporting to optimize sales and marketing processes. Additionally, I cover pricing tiers and integration options, helping you choose the right HubSpot package for your needs. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Struggling with traditional marketing mindsets and getting pushback? In this episode, I outline the four steps I've been using over the last eight years to deliver real results. The challenge with traditional thinkers in manufacturing is breaking through their old-school methods. From referral-based marketing to relying on outdated directories, the landscape has drastically changed.Step one is identifying the problem. Whether in business or personal life, recognizing an issue is crucial. Step two involves creating a full strategy, not just random ideas. Come prepared with a plan based on research and industry trends. Step three is citing credible sources, using insights from industry experts like MFG Tribe. Lastly, step four is leveraging data. Data doesn't lie, and it's essential for proving what works and what doesn't. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Are you using LinkedIn the wrong way for industrial sales? In this episode, we'll show you how we grew our LinkedIn presence and how you can too. I'm Kyle Milan, CEO of MFG Tribe, and I'm joined by my Sales Manager Alex Brown to discuss industrial sales and manufacturing sales strategies. Our channel has over 1,500 videos covering these topics, and we go live twice a month to talk about industrial manufacturing sales. Today's focus is on integrating social media into manufacturing sales with five key strategies. We'll cover these points, answer your questions, and share actionable tips you can implement today. Remember, building a LinkedIn routine is crucial—time-blocking daily interactions, sending out connection requests, creating engaging content, and consistently interacting with your network will set you up for success.  __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I discuss why traditional email marketing methods often fail and how to optimize your B2B email marketing strategy for 2024. I'll share our successful approach at MFG Tribe - Industrial Sales and Marketing Agency - and provide actionable steps to improve your email marketing performance. From addressing common mistakes like using generic email addresses and inconsistent schedules to building targeted lists and utilizing sequences, I'll cover it all. Learn about the importance of short, direct copy and the effectiveness of threading emails to increase open and click rates. Plus, I'll explain why you should be a bit aggressive with your frequency and how to leverage tools like HubSpot for automation. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I delve into the intricate world of personalizing industrial sales, emphasizing its vital role in building meaningful relationships with clients. Joined by Alex Brown, Sales Manager at MFG Tribe, we explore practical strategies to customize your sales approach, ensuring it resonates with the specific needs of each customer. We cover key aspects like the importance of tailored outreach, leveraging information such as industry specifics and event participation to enhance engagement and response rates. Whether it's crafting compelling LinkedIn messages or customizing proposals, our discussion provides actionable insights to elevate your sales process. Remember, in sales, the personal touch can make a substantial difference in not just closing deals but fostering long-term relationships. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Industrial manufacturing companies face four major challenges in their marketing strategies. In this episode, I'll share the solutions we implement for our clients to overcome these hurdles.Firstly, standing out is a significant challenge. To differentiate your business, you must define what sets you apart from the competition without relying on generic claims like "quality service." Identify unique selling points, such as innovative solutions to common industry challenges or exceptional product longevity. Your value proposition should be clear and compelling.Secondly, speed is crucial. Industrial companies often move slowly in decision-making, especially in marketing. Quick, calculated actions can make a significant difference. If a strategy is proven to work, implement it swiftly rather than delaying it for months.Thirdly, relying on traditional methods can hinder growth. While trade shows and referrals are valuable, diversifying your approach with digital marketing, social media, and strategic PPC campaigns can yield better results. Modernize your marketing strategy to stay competitive.Lastly, data collection is essential. Without tracking and analyzing data, you can't determine what's working. Collect comprehensive data on all marketing activities and adjust your strategies based on this information. Regular reviews and data-driven decisions will lead to continuous improvement.By addressing these challenges with effective solutions, you can enhance your industrial marketing efforts and achieve better results. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I discuss why I go live six times a month on LinkedIn and YouTube and break down the process of doing it effectively. We'll dive into choosing your niche, necessary equipment, creating a show structure, inviting connections, going live, and repurposing content. By the end of this episode, you'll know how to leverage live streaming to stand out in the industrial and manufacturing sectors.For those new here, I'm Kyle Milan, and I've shared over 1,500 videos on industrial sales and marketing. Whether you're looking to handle your marketing in-house or need agency support, MFG Tribe is here to help. In today's video, I'll show you how hosting live events can provide immense value and engagement, driving your business forward. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I delve into the intricate world of personalizing industrial sales, emphasizing its vital role in building meaningful relationships with clients. Joined by Alex Brown, Sales Manager at MFG Tribe, we explore practical strategies to customize your sales approach, ensuring it resonates with the specific needs of each customer. We cover key aspects like the importance of tailored outreach, leveraging information such as industry specifics and event participation to enhance engagement and response rates. Whether it's crafting compelling LinkedIn messages or customizing proposals, our discussion provides actionable insights to elevate your sales process. Remember, in sales, the personal touch can make a substantial difference in not just closing deals but fostering long-term relationships. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Running a successful YouTube channel in the industrial sector requires more than just posting videos. In this episode, I dive deep into the strategies and tools we use at MFG Tribe to enhance our channel and boost our clients' digital presence through video content. From discussing the impact of AI on content creation to the increasing importance of videos in Google's search algorithm, I cover how these elements can significantly affect your marketing efforts. Additionally, I share practical tips on optimizing your YouTube channel setup, engaging effectively with your audience, and leveraging YouTube's features to maximize your video content's reach and effectiveness. __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I dive deep into how to personalize your industrial marketing efforts using customer data effectively. We discuss the importance of tailoring your approach specifically for industrial sectors by leveraging crucial information like company size, industry type, and geographic location. I'll show you how to collect this data and use it to craft customized messages that resonate with your target audience, enhancing your outbound marketing campaigns and sales strategies. We also explore the use of artificial intelligence, particularly GPT models, to automate and refine your messaging process, ensuring precision and relevance in every communication. Join me as we unpack these strategies to elevate your industrial marketing game!#IndustrialMarketing #DataDrivenMarketing #Customization __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to another episode where I dive deep into the practical strategies for industrial marketing, specifically focusing on social media platforms. Today, I'll share a robust guide designed to elevate your company's digital presence, especially if you're in the manufacturing sector. We're exploring the significance of choosing the right platform—with a strong recommendation for LinkedIn as the go-to for industrial and manufacturing companies. Discover actionable steps for utilizing platforms like Facebook and Instagram for specific operational goals, and understand why platforms like Twitter and TikTok might not be as effective.We'll cover five key points to help you enhance your social media strategy, from selecting the ideal platform to defining your mission and goals. Plus, get insights into content creation, engagement optimization, and tracking the impact of your social media activities on your business goals. Whether you're looking to grow your followers, increase engagement, or convert your social media efforts into real business opportunities, this episode is packed with valuable advice directly from the industrial marketing field.#IndustrialMarketing #SocialMediaStrategy #LinkedInForManufacturers __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies that many consider innovative but are, in essence, essential practices I've been implementing for years.We'll explore a variety of tactics ranging from utilizing social media platforms like LinkedIn effectively, to leveraging trade shows and maximizing email marketing through sales sequences. Plus, I'll share insights on how to make your calls more effective by focusing on engaged prospects and utilizing associations and postal methods strategically.Key points covered include:-Utilizing LinkedIn for building connections and engagement.-Effective email marketing through tailored sequences.-Maximizing trade show impact with pre-show marketing and engaging booths.-Strategic calling - focusing on engaged prospects.-Utilizing associations for networking and learning.-Testing and optimizing postal methods for lead generation.Remember, it's not just about implementing these strategies; it's about continuously refining and adjusting them based on the feedback and results you observe. This video will provide you with a comprehensive understanding of how to elevate your lead generation efforts and break free from traditional methods that may no longer be effective. Tune in and take your industrial sales and marketing to the next level! __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll

Hey everyone, Kyle and Alex here! In this episode, we dove deep into the realm of industrial sales, focusing on "10 Secrets for Industrial Sales Success." These are not just tips; they are tried and tested methods we use at MFG Tribe to keep our pipeline robust and our sales soaring.Understand Your Product/Industry: We emphasized the necessity of thorough knowledge in your product and industry. It's not just about knowing the basics but keeping abreast of any updates or changes.Prioritize Relationship Building: The sales game is largely about building and nurturing relationships. We discussed the significance of regular follow-ups and personal touches in cultivating long-term connections.Refine Your Sales Pitch: I highlighted the importance of tailoring your pitch to each client's specific needs. Continuously refining your pitch is crucial for resonating with potential clients effectively.Leverage Social Media & Digital Tools: We underscored the power of social media in today's sales landscape, particularly LinkedIn, for industrial sales professionals.Effective Time Management: Time blocking and prioritizing tasks were identified as key strategies for staying productive and focused.Active Listening & Problem Solving: I explained how active listening leads to better problem-solving, ensuring you can offer solutions that truly align with your client's needs.Networking & Prospecting: Constant networking and prospecting are vital for keeping your sales pipeline full. This requires a consistent, dedicated approach.Handling Objections & Rejections: We talked about preparing for and managing common objections in sales conversations, turning potential rejections into opportunities.Continuous Learning & Development: Emphasizing ongoing self-improvement, I stressed the importance of keeping your sales skills sharp and updated.Tracking & Analyzing Performance: Finally, we covered the importance of monitoring your performance against set KPIs, allowing for necessary adjustments and improvements.Stay tuned for more insights like these and make sure to apply these strategies to skyrocket your industrial sales! __________Subscribe For More Video Content :https://www.youtube.com/kylemilan__________Say Hi on Social:LinkedIn : https://www.linkedin.com/in/kylemilan/Instagram: https://www.instagram.com/kylejmilanFacebook: https://www.facebook.com/KyleJMilan/__________Connect For Business:MFG Tribe: https://mfgtribe.comMFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/Technical Sales University: https://training.technicalsalesu.com/enroll