Welcome to The Business Fondle — the bold business podcast for entrepreneurs and business owners, hosted by Peta Serras, the Professional Babe. So why don’t you pour yourself a drink and slip into something a little more comfortable and I’ll get your business going.
Action is the antidote to overthinking, perfectionism, and business stagnation – here's why you need to stop planning and start DOING!In this episode, I'm calling out the biggest trap that's keeping entrepreneurs stuck: endless planning without execution. If you're waiting for everything to be perfect before you take action, you're sabotaging your success. I'll share why action gives you the data you need to make better decisions, how to spot your blind spots, and why your business needs momentum more than it needs another plan.Key Topics Covered:Why action is the antidote to business paralysisThe trap of perfectionism and endless planningHow to make decisions with data instead of assumptionsWhy planning feels productive but isn't progressIdentifying and working through your blind spotsThe difference between hustle culture and necessary discomfortHow to stay in motion even when facing resistance
Ready to become completely fuqing unrecognisable? This episode will show you exactly how to reinvent yourself from the inside out.I'm sharing my proven formula for complete transformation that helped me go from depressed, in debt, and overweight to completely unrecognisable in just months. This isn't about dramatic changes - it's about the micro habits and identity shifts that create massive results.Key Topics Covered:The exact formula for becoming unrecognisable in 3 monthsWhy micro identity changes beat dramatic overhauls every timeHow to use "expanders" to show your brain what's possibleThe story of my 2015 transformation (from $23k debt to freedom)Creating your future vision and making it your daily realityWhy removing negative influences is crucial to your successThe discipline vs devotion mindset that changes everything
Stop letting "it's easier for you" sabotage your success and keep you playing small in business and life.One of the most dangerous thinking traps that keeps entrepreneurs stuck — comparing ourselves to others and assuming they have it "easier." I'll share why this mindset isn't great, how to catch yourself doing it, and the shifts that will help you focus on your own assets instead of everyone else's advantages.Key Topics Covered:Why "it's easier for you" thinking keeps you stuck and playing smallThe danger of putting others on pedestals while diminishing yourselfHow to identify and leverage your unique assets and resourcesWhy you're seeing "chapter 15" of someone's story, not chapter 1The truth about everyone having their own set of challengesHow to flip your perceived disadvantages into actual advantagesCreating a resource catalogue to remind yourself what you bringWhy you get to be the example of what's possible for others
Discover the exact data and results from running 8 conversion workshops in 3.5 months including what worked, what flopped, and how many sales I generated.I'm breaking down everything from my "From the Archives" series where I relaunched 8 of my most successful workshops. I'm sharing attendance numbers, conversion rates, unsubscribe data, and the exact ROI from each event.Key Topics Covered:- Complete breakdown of 8 workshops with attendance and conversion data- Why I made everything free (and whether I'd do it again)- The 24% conversion rate secret and how it models across my entire email list- Which events worked best for new leads vs existing customers- Facebook ads performance on workshop registrations- My strategy for following up with 262+ leads without discounting- The difference between warm audience and cold traffic conversionsResources Mentioned:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
HOTTIES! Stop accepting what you're given and start demanding what you actually want — your voice is your superpower!In this ep, I'm sharing the breakfast story that became my biggest lesson in self-advocacy. I'll tell you why speaking up isn't about being difficult — it's about taking full responsibility for your standards and refusing to settle for less than you deserve.This video is for you if: You find yourself accepting subpar experiences instead of speaking up, you worry about being seen as difficult when you have legitimate concerns, you want to build confidence in advocating for yourself in business, or you're ready to stop settling for the life you're given and start asking for the one you want.Key Topics Covered:The breakfast incident that taught me everything about advocacyWhy bottling up frustration creates bigger problems than speaking upHow to start small with compliments and low-stakes requestsThe lightbulb moment that proved women can handle anythingWhy the quality of your life depends on the standards you communicatePractical steps to build your voice muscle without confrontationHow to practice self-advocacy in business and personal situations
The moment I decided I'd rather be single forever than settle, everything changed.HOTTIES!!!!! Let's get honest about dating when you have a business — the pool is a puddle. Whether you like it or not, every partner becomes your business partner and this is why you need to be conscious of who you let into your life.I share my non-negotiable standards and a few stories too. ENJOY!!!!Key Topics Covered:Why "working on yourself" advice has a downsideHow your romantic partner directly impacts your business successThe real reason your dating pool shrinks as you level upSetting non-negotiables vs preferences in datingWhy casual connections might be better than settlingHow to maintain your standards without apologyFinding the right environments to meet quality people0:00:00 - Intro: Dating standards when you have a business0:02:00 - Why I struggle with relationships vs business success0:04:00 - The realisation that love may not happen for me0:06:00 - Why "work on yourself" advice has a downside0:08:00 - Why successful women intimidate men0:11:00 - How unsupportive partners killed my past business dreams0:14:00 - When your dating pool becomes a puddle0:16:00 - My non-negotiable dating standards0:20:00 - Why dating apps don't work for me anymore0:28:00 - Why your partner IS your business partner0:32:00 - Building a beautiful life whilst staying open to love
HOTTIES — GOOD WORK WILL GET COPIED. LET ME REPEAT THAT!!! GOOD WORK WILL GET COPIED. It is a sucky part of business. I'll walk you through why being ripped off is actually a sign you're doing incredible work, and give you the exact framework for protecting your intellectual property whilst staying classy.Key Topics Covered:The painful reality of seeing your creative work stolenWhy good work gets copied more than mediocre contentHow to identify when copying stings vs when it doesn't matterMy strategy for making intellectual property theft-proofThe conversation scripts for confronting copycats professionallyWhy crediting others actually elevates your brandHow to turn being copied into a competitive advantage
Stop chasing thousands of followers and start converting the audience you already have! In this comprehensive workshop, I'm sharing my proven strategy to get your next 100 leads and turn them into paying clients.This isn't about casting a wide net, it's about strategically targeting the right people and working proactively to close them ;-)Key Topics Covered:- The 4 types of leads in your business (and why you're probably ignoring the most valuable ones)- My GOLS framework for business building that creates clarity before visibility- 5 lead capture strategies that are working right now in 2025- How to reactivate your existing audience instead of constantly seeking new followers- The "build failure in" approach to rejection-proof your outreach- Real examples and case studies from successful lead generation campaigns- Your homework: Two proven tracks to get 100 leads (reactivate & close vs grow & warm up)RESOURCES:Business Bang Mentorship: https://www.professionalbabe.com/business-bang/Give Good Email Program: https://www.professionalbabe.com/give-good-email/0:00:00 - Intro: Getting your next 100 leads strategy0:01:00 - Why 24% of my list converts (and yours can too)0:04:00 - The GOLS framework: Clarity before visibility0:08:00 - Why you need to work proactively in your business0:12:00 - The 4 types of leads: Cold, warm, on the fence, past clients0:19:00 - Your homework: Mapping your lead categories0:31:00 - 5 lead capture strategies that work in 20240:44:00 - Event-based lead generation (my favourite method)0:52:00 - Case studies: Robyn vs Kim strategies0:57:00 - Your action plan: Two tracks to 100 leads1:02:00 - Messaging tips for different lead types#leadgeneration #emailmarketing #businessgrowth #entrepreneurship #onlinebusiness #smallbusiness #businessstrategy #professionalbabe #leadcapture #businessmindsetSpill your secrets (or ep requests, feedback, or praise to me) by sending me a text
HOT STUFF, let's chat about when you feel let down by an investment. I'll tell you about my own experience with a business coach that didn't deliver, what Alex Hormozi taught me about being the best student even with the worst teacher, and why taking self-responsibility is the key to entrepreneurial success.Key Topics Covered:- Why we detach and disengage when investments don't meet expectations- The psychology behind wanting to prove coaches wrong- How to be the best student even in disappointing situations- Taking self-responsibility as an entrepreneur- Why everything becomes your problem when you're a business owner- How past disappointments affect future investments- Reframing "failed" investments as personal growth opportunities0:00:00 - Intro: When business investments completely let you down0:01:30 - The emotional rollercoaster of feeling ripped off0:03:15 - How we detach and disengage when things don't work0:05:20 - My story: Bailing on a business coach in my twenties0:06:45 - Alex Hormozi's game-changing advice about being the best student0:09:30 - Why we sometimes want to prove the coach wrong0:11:45 - The discipline to squeeze every drop of value out of investments0:14:00 - Don't bring past disappointments into new relationships0:16:30 - Reframing "failed" investments as personal growth wins
HOT STUFF!!!!! I'm sharing the non-business business advice that transformed my business into something hotter, richer, and more magnetic. Forget the typical tactics, this ep is about the energy, presence, and daily habits that make opportunities chase YOU instead of the other way around.Key Topics Covered:Why having a local café/community spot is crucial for business opportunitiesHow to commit to being known and memorable in any roomThe power of investing in your appearance (without going into debt)Why getting dressed every day is a declaration to the universeHow flirting skills directly translate to better sales abilitiesLiving like someone who has already wonSeeing everything as your personal brandThe art of giving genuine, thoughtful compliments
HOTTES are you constantly second-guessing yourself online? Does showing up for your business feel draining?Well... you might be performing instead of embodying your brand. And it's pretty exhausting when the mask feels like it's continually slipping. In this episode, I'm breaking down the difference between authentic embodiment and exhausting performance, and why one person can feel natural while another feels like they're wearing a costume — even when they're doing the exact same thing.Key Topics Covered:- The difference between embodiment vs performance in business- Why your brand might be a mask that's about to slip- How to spot when you're disconnected from your authentic self- Why imposter syndrome might be a misalignment issue, not a mindset problem- Daily micro-upgrades to become more embodied in your brand- How to show up as the person on your website without burnout- Why authenticity beats perfection every single time
HOTTIES!!!! I'm revealing why having high standards in business and life is the secret to feeling confident, creative, and successful. In this workshop, I'll show you how to identify your current standards, where you're betraying yourself, and create a rulebook for living that attracts incredible opportunities and clients.Key Topics Covered:- Why standards eliminate imposter syndrome and increase creativity- How to identify your personal and business standards (with examples)- The networking standard that led to incredible client connections- Where you're betraying your standards and how to fix it- Creating realistic standards that serve your future self- The difference between standards and perfectionist expectations- How to communicate your standards to attract ideal clients
I'm sharing my favourite goal-setting technique that I do with friends over dinner — the Magical Napkin Exercise. This isn't your typical vision boarding or journaling session. It's about declaring your wildest dreams out loud, getting witnessed by people who celebrate you, and feeling that electric energy that comes from truly owning what you want.Key Topics Covered:- Why doing this exercise with friends amplifies your success- The specific requirements that make this "napkin science" work- How to practice declaring what you want without shame- Why saying your goals out loud is the first step to achieving them- How to identify friends who celebrate vs diminish your dreams- The incredible feeling you get when you complete this exercise0:00:00 - Intro: The magical napkin exercise with friends0:01:00 - Why we minimise our potential based on past results0:02:00 - The specific requirements: napkins, pens, and witnesses0:03:00 - Getting your friends to call you out for thinking small0:04:00 - Fill the napkin: why quantity matters over perfection0:05:00 - The magic happens: declaring and being celebrated0:06:00 - Vision boarding night and standing up to announce goals0:07:00 - How to organise your own napkin exercise sessionRESOURCES: Business Bang: https://www.professionalbabe.com/business-bang/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Ready to stop undercharging and start making the money your business actually deserves? In this audio version of the workshop I taught this week, we're ditching the "charge your worth" BS and learning how to price like the profitable business owner you are. You'll learn:Why "charging your worth" is impossible (and what successful entrepreneurs do instead)The separation mindset that transforms pricing from emotional to strategicHow to build your "People Love to Pay Me" evidence bagThe 27 sneaky money blocks keeping you broke (and how to spot them)My exact profitability spreadsheet formula that ensures you never lose money on a client againThe Focus Wheel technique to build unshakeable pricing confidenceReal examples like the client who thought she didn't sell high-ticket... but had someone pay her $50K lifetime valueHow to increase prices without adding more deliverables (the trap that keeps you poor)This isn't about randomly picking numbers that "feel good", it's about running your business like an actual business that makes actual profit. Stop trading your sanity for pennies and start charging what your transformation is really worth!
HOTTIES! Have you ever thought "how much easier would life be if everyone was just a little bit more like me?" If you've felt frustrated when clients don't communicate like you do or make decisions the way you would, this episode is going to completely shift your perspective.I'm diving into why the things that annoy you most about your clients are actually the exact reasons they need to hire you. I'll share my discovery call story that taught me everything about expectations, plus the mindset shift that changed how I view every frustrating client interaction.Key Topics Covered:Why we get frustrated when people don't act like us (and why that's actually perfect)The Manual: How unspoken expectations sabotage your peace of mindWhy your biggest client annoyances are proof you're attracting the right peopleHow to stop taking business interactions personally as a solo entrepreneurWhy being different from your clients actually means higher pricesThe reframe that turns every client frustration into a selling pointHow to set professional boundaries without losing your authentic voiceWhy "they're not you" is the best business advice you'll ever getRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
In this Q&A episode, I dive deep into the behind-the-scenes of building my email marketing program, Give Good Email and share the business lessons I wish I'd learned sooner. From charging $59/month when I should have been charging $1500+, to why I'll never outsource decision-making again.Key Topics Covered:How I accidentally discovered my passion for email marketing through network marketingThe biggest pricing mistakes I made in my first 5 years of businessWhy I undercharged for YEARS and how it almost killed my growthMy outsourcing philosophy: what I delegate vs. what I'll never give upWhen to hire a business mentor (and how to choose the right one)The raw truth about business, dating, and self-worth as an entrepreneurRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Stop letting jealousy eat you alive when everyone around you seems to be winning — here's how to turn that toxic energy into your biggest business breakthrough.Have you ever felt like everyone around you is getting the opportunities, deals, and success that you've been working your ass off for? That jealousy when you see others win while you're stuck grinding with seemingly nothing to show for it? I've been there, and in this episode, I'm sharing exactly how to transform that jealousy into your secret weapon for business growth. LET'S GET IT HOTTIE!!!!!!!!!!What You'll Learn:Why jealousy is actually data showing you what you really wantThe hidden psychological blocks that keep you stuck in the "wanting" phaseHow to identify if you're self-sabotaging your own successThe "expander" concept that will shift your mindset completelyMy exact framework for turning jealousy into actionable business movesWhy some people succeed faster (and it's not what you think)RESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
I'm sharing my EXACT business plan for building a million-dollar company in the next 12 months - from my luxury hotel room where I just had a major breakthrough about my future!In this episode, I take you behind the scenes of my spontaneous business planning staycation and reveal the specific strategies I'm implementing to scale Professional Babe to seven figures. I'll share why I'm launching a corporate consulting arm, how I'm focusing on expensive offerings, and the mindset shifts that changed everything for me.Key Topics Covered:- Why moving in silence beats announcing your plans- My strategy for focusing on "expensive things" in business- Starting a corporate consulting arm alongside Professional Babe- The power of making bold moves and sitting at bigger tables- Why I'm quadrupling my revenue goals (and you should too)- Getting proactive with sales beyond email marketing- Diversifying lead generation across YouTube, Instagram, and TikTok- Planning quarterly business staycations for strategic thinkingRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties!!! Today we're diving into why your income goal is literally holding you back from your potential. I just took my clients through this exercise last week — what if you 4X'd your goal and worked backwards from there?Your current mindset is literally the ceiling on your income, and today we're smashing through it. Stop thinking realistic and start thinking IMPOSSIBLE, baby, because that's where the real magic happens.Key Topics Covered:The 4X income goal exercise that reveals your mental ceilingWhy incremental growth keeps you trapped in small thinkingHow to envision your expanded business and identity at 4X revenueWhat offers and services would exist at your dream income levelThe peer group visualization exercise that changes everythingWhy your business expanders should become potential clientsHow to make decisions from your future self's energyThe impact you'd have when operating at your highest levelRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Ready to turn your expertise into a money-makinggggggg machine while you sleep? In this audio version of the workshop I taught this week, we're learning how to work smart and make bank by packaging your genius into profitable offers. You'll learn:- How to extract your unique genius (the thing people can't stop raving about)- The 5-step formula: Extract, Shape, Matrix, Price, Validate- How to create offers that sell without you doing the work- The matrix system to find your profit sweet spot- Why you need a "bad day's business model" (income that doesn't depend on you being "on")- How to validate your ideas fast with waitlists before you build anything- Real examples like Miss Excel making $100K+ selling... Excel courses!This isn't about creating another course nobody wants - it's about turning what you ALREADY know into scalable revenue streams. Stop trading time for money and start cloning your genius! Your expertise is too valuable to be trapped in your calendar.
HOTTIES! If you wonder why the big things in your business aren't happening, you need to look at your inability to do the small things.I'm diving deep into why discipline and self-leadership are THE most critical skills for business success. I'll share why so many entrepreneurs struggle with self-paced learning, accountability, and follow-through, plus my personal story of rebuilding after a major knee reconstruction that taught me everything about mental toughness.Key Topics Covered:Why discipline and self-leadership trump every other business skillThe real reason people can't handle self-paced courses or programsHow to stop passing responsibility to others and own your outcomesMy knee reconstruction story and what it taught me about resilienceWhy athletes make the best entrepreneursHow to identify where lack of discipline is holding your business backThe Monday check-in test that reveals everything about your businessWhy you should reward effort, not just outcomesRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
HOTTIES!!!! Are you ready to make the next 12 months absolutely exceptional? Here's your blueprint for business transformation!As we approach the end of financial year in Australia, we're all starting fresh at $0 on July 1st - shoulder to shoulder with every successful entrepreneur you admire. This video breaks down my 10 non-negotiable strategies to create an unrecognisable transformation in your business and life over the next 12 months.Key Topics Covered:Creating a strategic plan that goes beyond wishful thinkingBuilding a profitable offer ecosystem with scalable and expensive productsDeveloping an email database that becomes your business goldmineImplementing structure without killing your creative flowNetworking strategies that actually work (even if you know nobody)Thinking commercially and expanding your visionRefining your brand to match your next-level goalsTurning your intellectual property into valuable assetsStanding in your power and claiming your spaceBecoming the exception to every ruleRESOURCES: Business Bang: https://www.professionalbabe.com/business-bang/ The $35 Offer: https://www.professionalbabe.com/the-35-offer/ Give Good Email: https://www.professionalbabe.com/give-good-email/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
HOTTIES! You're allowed to want more for yourself even when life is good.In this ep, I'm sharing why women especially are conditioned to feel guilty about wanting more and how this keeps us playing small. I'll tell you the story of selling my successful Pilates studio to chase a bigger vision, why you don't need a breakdown to deserve an upgrade, and how to claim your desires without justification.Key Topics Covered:Why wanting more doesn't make you ungrateful or greedyThe guilt women face around ambition vs men's experiencesHow to identify what you truly want without justifying itMy story of leaving a "perfect" business to follow my visionWhy you don't need rock bottom to want something betterRecognising whose voice is holding you back from your desiresTaking the next bold step toward the life you wantRESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Work Smart, Make Bank (Free Event): https://www.professionalbabe.com/work-smart-make-bank-event/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! I'm taking you behind the scenes of when I created my Pilates DVD back in 2011/12. In this episode, I'm sharing: ✨ How I went from idea to physical product in under 2 years ✨ Why networking in person beats online connections every time ✨ The biggest mistakes I made (and what I'd do differently) ✨ How a $20,000 investment became my biggest credibility asset ✨ Why following your gut beats endless market researchThe best part? That 'failed' DVD that only sold 4,000 copies is now worth its weight in gold for building instant trust and authority. Sometimes the things we think are failures are actually setting us up for long-term success in ways we can't even imagine.If you're sitting on an idea or expertise that you think 'isn't ready yet' — this episode will give you the kick in the butt you need to just START.RESOURCES:Work Smart, Make Bank: https://www.professionalbabe.com/work-smart-make-bank-event/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Today we're talking about the question that will literally change your entire business — would you rather be liked or would you rather be happy?I'm sharing a story of how I broke my own launch rule, saw some unsubscribes from industry peers, and almost let their feelings dictate my next move. Here's the thinggggg, not everyone likes themselves, so why should you expect them to like you?When you prioritise being liked over being happy, you're putting your success in someone else's careless hands. I'd rather be laughing all the way to the bank with 100K and five bitches hating me than playing small to keep everyone comfortable. Your future self is counting on you to choose happiness over approval, babyyyyyy!
Hey hotties! Ready to turn your email list into a revenue-generating machine? In this workshop we're learning how to sell with email. You'll learn:- The 5 things you need to ace to sell with email- How segmentation can increase your email revenue by 760% (and how to do it right)- My TAVO content formula: Trust, Authority, Value, and Offers- How to create automated sales systems that work 24/7- The mindset shifts to makeThis isn't about sending more emails, it's about sending BETTER emails to the RIGHT people. Stop leaving money on the table with your email list!
I see so many entrepreneurs putting their future selves on this impossible pedestal — like the version of you making $500k is some completely different person who's got her shit together in ways you never could.Your future self isn't some mythical upgrade waiting in the wings; she's literally you with one more puzzle piece clicked into place.Stop making your dreams feel so fucking far away when you're already doing the work, already have the vision, and already ARE her, baby.
Today we're talking about the moment when you stop pricing your offers like a 'good deal' and start charging what you're actually worth. I had this conversation with a client recently and it got me thinking about how my entire business transformed when I stopped being scared of charging real money.Your expertise isn't a charity case, baby, it's intellectual property that can literally change someone's life, and THAT deserves premium pricing
The moment you share your biggest business vision, watch how quickly people become experts on your failure.In this episode, I'm breaking down why getting pushback on your ideas is actually the universe's way of confirming you're onto something massive. From my Pilates studio that "would never work"... which I started WELL before Pilates was massive, to my current venture that has people scratching their heads — I'm sharing the real reason behind why visionaries always face resistance.Plus, the simple reframe that will have you using criticism as fuel instead of letting it dim your fire. If you're tired of playing small because others can't see what you see, this one's for you baby girl.RESOURCES:Leave a Google review: https://g.page/r/CUAHuQeYXUKDEAE/reviewRegister for the next workshop: https://www.professionalbabe.com/email-marketing-for-beginners/Get a replay of workshop one: https://www.professionalbabe.com/you-are-the-trend/Get a replay of workshop two: https://www.professionalbabe.com/how-to-have-a-hot-business/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
This podcast episode has a worksheet attached! It was a 60 minute workshop. If you would like to download the worksheet, access it here: https://www.professionalbabe.com/email-marketing-for-beginners/Hey hotties! In this workshop, I'm sharing my complete email marketing foundation framework - the exact 3-step system I use with every client to turn their email list from a dusty afterthought into their most profitable marketing channel.You'll discover:- Why your email list isn't making money (and the 3 foundations that change everything)- My Software → Segmentation → Content framework that turns subscribers into customers- How to segment your list so people actually WANT to open your emails (hello, 760% revenue increase!)- The TAVO method for planning emails that sell without being salesy AFNo more panic attacks when Instagram goes down. No more wondering if your content is even being seen. Build a direct line to your people that YOU control.Let's goooooooooo!
Hey hotties! We're officially one-third through the year. This is THE perfect time to completely flip the script on your business. We're about to condense everything good that happened in your first four months into the next 30 days. I'm talking about taking your January-to-May revenue and making that your MONTHLY target. Your brain might be telling you that's impossible, but here's the thing — you're not comparing yourself to anyone else, you're being competitive with your past self and designing your future from abundance, not limitation. Stop making bad decisions slowly and start making fast decisions.RESOURCES:Business Bang: https://www.professionalbabe.com/business-bang/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties, we've got a guest!!!! And this conversation with Amy from Sun Mother will change how you show up in business. We both believe so many talented entrepreneurs stay broke because they won't step into their power and hide behind their convenient circumstances.This episode isn't about toxic hustle culture - it's about taking ownership of your choices and creating the life you actually want.Why some parents thrive in business while others struggleThe "convenient circumstances" trap that keeps entrepreneurs stuckHow to build real confidence and magnetism in your brandSetting boundaries without making excusesThe anti-hustle movement's unintended consequencesCONNECT WITH AMY:https://www.sunmotherstudio.com/https://www.instagram.com/sunmotheramy/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Today we're diving into why remembering what you bring to the table is absolutely essential when business gets tough. After teaching workshops and collecting feedback, I realised how many entrepreneurs forget their unique value while obsessing over competitors. So many entrepreneurs determine their worth based on sales numbers, but that's backward thinking, baby! Your intellectual property, your perspective, your energy — these remain powerful whether you're booked out or hitting refresh on an empty inbox.The moment you stop needing external validation is when you develop the staying power that separates successful entrepreneurs from those who quit after one bad launch. Your future self will thank you for recognising what you bring to the table now.RESOURCES:Leave a Google review: https://g.page/r/CUAHuQeYXUKDEAE/reviewRegister for the next workshop: https://www.professionalbabe.com/email-marketing-for-beginners/Get a replay of workshop one: https://www.professionalbabe.com/you-are-the-trend/Get a replay of workshop two: https://www.professionalbabe.com/how-to-have-a-hot-business/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
This podcast episode has a worksheet attached! It was a 60 minute workshop. If you would like to download the worksheet, access it here: https://www.professionalbabe.com/how-to-have-a-hot-business/Hey hotties! Today we're breaking down my exact process for building a hot business that actually scales without hitting growth ceilings. Most entrepreneurs are working with business plans that come with invisible ceilings attached, which is why you hit $20K months then suddenly need a completely different strategy for $30K. What if instead of constantly rebuilding the plane while flying it, you created a scalable plan from day one? I'll show you how to map your goals, offerings, lead gen, and sales strategy into one cohesive plan.Stop obsessing over the wrong parts of your business, figure out exactly where you need to focus, and create a plan that has no ceiling. Let's gooooooooooo.
Today's quickie episode is inspired by the most interesting workshop feedback I've ever received. Every single person said the QUESTIONS at the end were what transformed their business — not the content, not the strategies, the goddamn questions!Here's the thing: if you ask lukewarm questions, you get lukewarm answers. Quality questions create a quality life, and most of us are asking ourselves the same boring shit every week: "What am I posting today?" "What's my next launch?"Time to level up your self-inquiry game, baby. RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/Register for the next live event: https://www.professionalbabe.com/how-to-have-a-hot-business/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Today we're diving deep into why your most authentic content absolutely destroys any trending audio or template you'll ever find. I've watched countless entrepreneurs abandon their creativity to copy what's working for others, only to end up with a business that feels nothing like them.Here's the truth: when you go viral, it should be because of YOU, not because you're a faded photocopy of someone else. Your perspective, your authority, your intellectual property, that's the gold that creates a gravitational pull no algorithm can resist.Create content that's a true expression of who you are, and when people discover you, they'll binge your entire body of work like the obsessed little stalkers they are.RESOURCES MENTIONED:Get this workshop + worksheet emailed through: https://www.professionalbabe.com/you-are-the-trend/Next workshop: https://www.professionalbabe.com/how-to-have-a-hot-business/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! If you're constantly overwhelmed and jumping from crisis to crisis in your business, I know exactly why that is and the tool that will snap you out of it. When you shift your focus from present convenience to future benefit, you break the cycle of perpetual firefighting and actually start BUILDING something sustainable. The entrepreneurs who can master prioritising important-but-not-urgent tasks are the ones who scale without burning out. If you're balls to the wall busy but not seeing results, it's time to audit where your time is actually going. Your future self will thank you for the structure you create today.RESOURCES:Matrix Template: https://sideways-authority-5c9.notion.site/HOW-TO-MOVE-THE-NEEDLE-ON-WHAT-S-IMPORTANT-PROFESSIONAL-BABE-1e9d0768cb89807598c9ee92eb2018b9?pvs=4Love it? Be my sugar daddy and buy me a cuppa: https://buymeacoffee.com/petaserrasSpill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Today I'm unpacking how to be the creative director of your business — even if you think you don't have a single creative bone in your body. I've watched too many entrepreneurs obsess over their messaging while completely neglecting the visuals that actually make people stop scrolling. Remember my Dial a Virgo offer? That service only lasted two months, but the sexy 70s hotline-inspired photos became my signature headshots are STILL talked about and loved years later. The secret? Forget what your customer wants (seriously) and create from your deepest expression first. Your creative direction isn't just about pretty pictures, it's about creating that pattern interrupt that makes people think "what the actual fuck is this?" before they slam their manicured fingers on that buy button. Your visuals should outlive your offers, babyyyyyyyyy. And this episode shows you exactly how to make that happen.RESOURCES:YOU ARE THE TREND: https://www.professionalbabe.com/you-are-the-trend/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! This morning I read myself to filth, and it was the wake-up call I desperately needed. I caught myself doing that dangerous justification game — you know, where you make excuses for why things aren't where they should be? The most mediocre people I've ever met are the ones with a ready excuse for everything, while those with extraordinary lives take complete ownership of their results. I realised if I looked at myself a year from now and nothing had changed, I'd be absolutely devastated, so why accept that now? It's time to start taking radical responsibility for creating the exceptional life you actually want.RESOURCES:Hot Business — https://hot-business.scoreapp.com/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Today I'm flipping the script on all those entrepreneurial struggle stories and showing you what's actually waiting for you on the other side. I realised that while everyone talks about the hustle and the grind, no one's painting the picture of what success ACTUALLY feels like day-to-day.There was a time when 30% of my payments would bounce every month? That shit doesn't even happen anymore! From being able to say "no" to bad-fit clients, to the mental freedom of not obsessively checking your bank account, to not needing external validation to know your work is fire — these are the real, tangible rewards waiting for you. Your business journey is literally a personal development crash course that nobody signed up for, but babyyyyyyy, when you reach that summit, the view makes every struggle worth it. PROMISE!!!!!Resources mentioned:Hot Business — https://hot-business.scoreapp.com/The $35 Offer — https://www.professionalbabe.com/the-35-offer/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Ever feel like life and business are taking turns smacking you down with refund requests, rejected proposals, and content that's just not hitting right? Today I'm breaking down exactly how to reclaim your power when everything seems to be falling apart. Your recovery time is literally what separates struggling business owners from successful ones — not the absence of losses, but how quickly you bounce back.REMEMBER that even when it feels like life is turkey slapping you with losses, there are wins just sitting around waiting to be collected while everyone else is ruminating in their drama. Go get your wins xxxxxxxxxRESOURCES:Hot Business — https://hot-business.scoreapp.com/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! You may feel stuff isn't going well but you could be in a 'business recomposition' phase — where you're doing all the right things but the revenue isn't showing it yet. Just like with fitness, we get obsessed with one metric (scale weight = monthly revenue) while missing ALL the gains happening behind the scenes. Your offers are solid, your audience is paying attention, your systems are evolving, and your content is on-brand. These are all signs of a healthy business transformation happening! Stop freaking out about short-term revenue numbers and start celebrating the REAL progress that's setting you up for sustainable success. Your business gains are coming, babyyyyyyyyyyyyyyy.RESOURCES:Hot Business — https://hot-business.scoreapp.com/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hottiessssss! I'm serving you a mindset reset on what it means to fail as an entrepreneur.If you're waiting until everything's perfect before you launch, you're leaving money on the table while your competitors are already six iterations ahead.All those "oh shit" moments aren't failures at all — they're just part of the entrepreneurial iteration process.Get ready to move from paralysis to profitable action, because babyyyyyyyyyyy, those typos and bad decisions aren't failures — they're proof you're actually in the entrepreneurial game.Peta XxRESOURCES:Hot Business — https://hot-business.scoreapp.com/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! This week I'm giving you 7 email marketing quickies that will get you better results in an afternoon.In a world of terrible advice from big accounts who skip the critical steps, I'm showing you how to treat your email list like the VIP membership it actually is (not an afterthought).Stop giving your subscribers scraps and start serving them a fucking sexy, delicious roast dinner. Your email list is paying you with their attention — and baby, that's worth more than you think.Peta XxRESOURCES MENTIONED:Give Good Email — https://www.professionalbabe.com/give-good-email/Hot Business — https://hot-business.scoreapp.com/50% off your first year of Flodesk (proud partner!) — https://partners.flodesk.com/professionalbabeSpill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Did you know that 90 days is 1% of 25 years... I know!!! All of a sudden each quarter feels so much more significant and like there's no more room for coasting.Are you making each 1% count? Or will you look back at wasted potential?If you're ready to make THIS next 1% the one that future you looks back on as the game-changer, this episode is your kick in the ass to make these next 90 days INCREDIBLE!!!! Let's get it babyyyyyy!!!!Peta XxRESOURCES MENTIONED:The $35 Offer — https://www.professionalbabe.com/the-35-offer/Hot Business — https://hot-business.scoreapp.com/Business Bang — https://www.professionalbabe.com/business-bang/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! This week I'm breaking down why 'hot' isn't just a compliment — it's an actual business strategy.In a world of beige brands playing it safe, I'll show you how authentic energy makes you impossible to ignore. In a world of beige brands playing it safe, opt for hot and go for desire-led approaches that focus on who your clients want to BECOME, not just their problems.From rotisserie chicken confidence to embodying your brand at a cellular level, this episode is packed with ways to stand the fuq out and use being hot as your strategic advantage.Peta XxRESOURCES: Hot Business Audit — https://hot-business.scoreapp.com/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! This week I'm tackling that gut-wrenching feeling when you're putting in ALL the work but your results aren't matching your efforts. You know your content is good, everyone tells you they love what you're doing, but the sales just aren't coming through. MEANWHILE your competitors seem to be thriving with minimal effort.I've been down this rabbit hole so many times (someone once suggested it was "past life karma" and I actually considered it for a second
Hey hotties! In this episode, I'm breaking down my complete framework for creating hot offers. I've distilled the process down to five essential steps: extract your genius, shape the offer, enter the matrix, price for profit, and validate. I share why most offers fail before they even launch (hint: it's the foundation underneath), how to use my 'stretching' technique to see different price points, and why perfectionism is the enemy of profitable offers. If you've been sitting on an idea but haven't released it because you're waiting for everything to be ✨perfect✨ this episode is your permission slip to just start already. The perfect version never happens without the messy first draft!RESOURCES MENTIONED:Business Bang — https://www.professionalbabe.com/business-bang/The Business of Email — https://sideways-authority-5c9.notion.site/THE-BUSINESS-OF-EMAIL-d72fb2829dba4c5b8a265ee7d83fff34?pvs=4Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! Today I'm talking about those periods in life where you feel stuck in a holding pattern while everyone else seems to be racing ahead. I had this revelation while sitting in my car thinking about my word of the year - "golden opportunity" — and realised that whenever I stress about getting older, it's not about aging at all. It's about feeling like time is passing without me growing. I share my story of losing momentum with my YouTube channel, then showing up consistently again and winning an all-expenses-paid trip to France that changed everything. The truth is, success compounds behind the scenes even when you can't see it. If you're feeling behind, it's probably because you're waiting for life to show you results before you fully commit to the work. That's not how it works! Your concentrated success is coming — but only if you move forward like it's inevitable. It's time to move, bitch!!!RESOURCES:Hot Business: https://hot-business.scoreapp.com/Hotel Home Playlist: https://open.spotify.com/playlist/2rElkv9sPGgbNm98fuzjhN?si=6miEPOekTHCHszAy_OlcUgSpill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Hey hotties! In today's episode, I'm getting real about what to do when you're on the receiving end of hate online — whether it's from random internet trolls or (even more painful) your actual friends and peers.If you're holding back your authentic self because you're afraid of criticism, this is going to be how you'll deal with the noisy bitches.RESOURCES MENTIONED:Hot Business: https://hot-business.scoreapp.com/50% off your first year of Flodesk: https://partners.flodesk.com/professionalbabeSpill your secrets (or ep requests, feedback, or praise to me) by sending me a text
Today we're diving into why your business might be stuck despite all your hard work — your identity hasn't caught up with your ambitions. In this episode, I'm walking you through exactly how to assess your current self and deliberately craft your future self. Skip to it, bitches! RESOURCES:Business Bang — https://www.professionalbabe.com/business-bang/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text