The Business Marketing Show with Ed Keay Smith and Brendan Tully

In this episode we're talking Google Ads and PPC marketing and specifically discussing the question of whether you should DIY your own Google Ads management, use an agency or let Google help you! The post E102 – Google Ads & PPC – Should You DIY or Hire Help? appeared first on The Business Marketing Show.

 In this episode we're talking customer reviews. This is an important issue for anyone doing business online, regardless of whether you're in ecommerce, you're a small local business and everything in between. In this episode we share the exact process we use with clients for monitoring reviews and online reputation and the simple process […] The post E101 – How to get customer reviews on Google Maps, Facebook & anywhere else on AUTOPILOT appeared first on The Business Marketing Show.

On this, episode 100 of the Business Marketing Show, we dedicate it to a good friend and mentor who passed away a few months ago, James Martell. The simple fact is, I would not be podcasting today if it wasn't for James. The very first podcast I ever listened to was James Martell on his […] The post E100 – The Lost Interview with the Late, Great James Martell appeared first on The Business Marketing Show.

This podcast is effectively a repeat of an online workshop Brendan recently hosted talking through SEO Strategies & Tactics for Online Courses & Membership sites. We've tweaked the content slightly to make it a little more broad and applicable to all businesses so definitely worth a listen if you're looking at SEO strategies more closely […] The post E99 – SEO Strategies & Tactics for 2019 & Beyond appeared first on The Business Marketing Show.

In this episode of the Business Marketing Show, we talk with Jo Botting from JoBotting.com Jo is a 5 Year Industry Veteran Entrepreneur, Mentor, Trainer and Speaker. Ed met Jo in 2015 in Tokyo Japan at Netpreneur Summit. Jo has a great story to share in particular how she has been using the Meetup platform […] The post E98 – Using Meetup for Business Development with Jo Botting appeared first on The Business Marketing Show.

In our training workshops we often share the hub and spoke model (wheel) where your website is the key asset, in the centre of the wheel as the hub, and the purpose of the third party sites and services is to drive traffic back to them. When working with clients we're increasingly seeing a focus […] The post E97 – Tactics for 2019 appeared first on The Business Marketing Show.

On this episode we're talking with David Deane-Spread, a leadership consultant and executive coach, who who runs a boutique consultancy Metattude.com. David has served as a director and CEO of both private and public companies in Australia and overseas and is a former commissioned officer in the Australian Defence Forces. This is a fantastic episode to […] The post E96 – Leadership & Teams with David Deane-Spread appeared first on The Business Marketing Show.

 In this episode we talk with Paula Smith about presenting skills and building authority through speaking. Paula is a specialist consultant who helps trainers and presenters sharpen their skills and communication to dramatically improve the impact they have through in-person speaking and presentations. This is fantastic episode to listen to if you're looking to […] The post E95 – Presenting Skills & Building Authority Through Speaking with Paula Smith appeared first on The Business Marketing Show.

In this episode we're chatting with Chris Smoje who is a specialist in customer service and customer experience. Chris works with businesses through his consultancy, DIME Customer Service, in a training and consulting capacity helping them improve their customer service and customer experiences. This is a fantastic episode to listen to for any business owner […] The post E94 – Improving Customer Service & Customer Experiences with Chris Smoje appeared first on The Business Marketing Show.

In this episode of the Business Marketing Show, Ed talks with Ken McCarthy, a true Internet Pioneer and founder of  The System Seminar and System Club who “turned a pre-podcasting audio program featuring live calls and audio cassettes into a multi-million dollar business. Ken is best known for his pioneering work in the movement to […] The post E93 – Ken McCarthy from The System Seminar appeared first on The Business Marketing Show.

In this episode we're talking with Mark Hann from Tactica Partners about all things tax, accounting and business finances. This is a good episode to listen to if you've been neglecting your books and accounts and need a starting point! Links from this episode: https://www.tacticapartners.com.au/ – Mark's accounting firm http://www.wsba.net.au/ – The Western Suburbs Business […] The post E92 – Talking Tax & Accounting with Mark Hann from Tactica Partners appeared first on The Business Marketing Show.

In this episode we talk with Annabel Amann from AcornStrategy.com.au. Annabel helps small to large Australian businesses expand into the Middle East. This is a fantastic episode to listen to if you're considering expanding your operation into the UAE or Middle East and looking for a starting point. Links from this episode: Annabel Amann on […] The post E90 – Doing Business In The United Arab Emirates (UAE) appeared first on The Business Marketing Show.

In this episode, Ed talks with Roy Yeo, CEO of Bond International Group & Founder of Australia Asia Exchange Conference. We discuss the benefits of fostering business relations between countries such as Singapore & Australia and why businesses should consider expanding their business reach to Asia in general. Roy is active in both Australia and […] The post E89 – Doing Business in Singapore with Roy Yeo appeared first on The Business Marketing Show.

On this episode we talk with Frances Blackie from FWRD CRM about Zoho CRM. Frances helps small business owners to build scaleable and saleable businesses through the implementation of Zoho. Zoho has everything you need to boost sales, step up productivity, and manage all day-to-day activities. This is the tool Frances uses to save her […] The post E88 – Zoho CRM with Frances Blackie from FWRD CRM appeared first on The Business Marketing Show.

In this episode, we chat with Alan Stewart from VirtualAssistantTeam.com.au who specialises in sourcing Virtual Assistants (VA's) for businesses. We discuss the pros & cons of trying to find a VA yourself vs using a profession service. Alan and the team work with clients to find a Virtual Assistant who compliments your business, matches your […] The post E87 – Hiring a Virtual Assistant with Alan Stewart appeared first on The Business Marketing Show.

In this episode, we chat with Alba Gomez who specialises in personal branding. Alba started her career as an engineer in Colombia which eventually landed her in Australia. In this episode we talk about all things personal branding, Alba's story and touch on some of the more important but less talked about elements of mindset […] The post E86 – Personal Branding with Alba Gomez appeared first on The Business Marketing Show.

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 In this episode, we chat with Steve Wells from Steve Wells & Associates & EFT Downunder about all things relating to using EFT / SET tapping to improve your Peak Performance. When running a business, it is common to have moments of stress & anxiety on a daily basis. Steve walks us through how he […] The post E84 – Peak Performance using EFT & SET with Steve Wells appeared first on The Business Marketing Show.

In this episode, we chat with Sandra Tricoli from Perth Copywriting & Savvy Creations about all things content and copywriting. As the battleground in online marketing has moved from traffic to conversions, content and copywriting has become increasingly important and a key component in generating customers and sales from the web. Links from this episode: Sandra's […] The post E83 – Content & Copywriting with Sandra Tricoli appeared first on The Business Marketing Show.

 On this episode, we chat with Winnie Lai Hadad about doing business in China! Winnie is a lawyer with Hopgood Ganim Lawyers in Perth and is a Specialist China Business Advisor. Some of the things we discuss are the importance of the Wechat platform in China and Diagou who are akin to personalised shoppers […] The post E82 – Doing Business in China with Winnie Lai Hadad appeared first on The Business Marketing Show.

In this episode we talk about website speed optimisation and generally making your website faster. You know yourself when a website is slow to load you quickly lose interest and click away right? Your own website is no different! Studies have shown that even if your website is even a second slower than it should […] The post E81 – Making Your Website Faster & Wordpress Speed Optimization appeared first on The Business Marketing Show.

This episode is a recorded workshop on Ecommerce Marketing & Optimisation that Brendan held in 2016. Heaps of quick wins and low hanging fruit for ecommerce and online store owners that will increase traffic and conversions. The workshop is broken into three parts and you can grab the full slide-set and transcript over at The […] The post E80 – Ecommerce Marketing Workshop appeared first on The Business Marketing Show.

 This is a followup to our last episode E78 where we talked about our web strategy we're using with clients in 2018. This episode is a bit more tactical and is effectively a web strategy checklist, the tactical things that go into an effective online marketing strategy. Listening options: Click here to listen on […] The post E79 – Web Strategy Checklist appeared first on The Business Marketing Show.

 Our first episode for 2018! In this episode we share the online marketing strategy, tactics and quick wins we're using with clients right now that will serve you well in 2018. Key Points Know what you're selling – be clear, spend 30 minutes listing out all the products and services you sell, prioritise the […] The post E78 – Small Business Online Marketing Strategy, Tactics & Quick Wins for 2018 appeared first on The Business Marketing Show.

This week we're talking with Duc Pham from Perth Business Network. Most people cringe when they hear the word “networking” evoking images of business card ninjas throwing out business cards like they were ninja stars. We talk with Duc about how to network effectively, why he started Perth Business Network and how it's different to […] The post E77 – Talking Networking with Duc Pham from Perth Business Network appeared first on The Business Marketing Show.

In this episode we're talking trademarks and intellectual property with Guy Provan from Wrays.com.au. Guy has been practicing for more than 25 years and works with a range of clients from individual inventors to large corporates specialising in litigation and dispute resolution, enforcement of intellectual property rights, IP licensing and commercialisation, IT and internet agreements, […] The post E76 – Talking Intellectual Property with IP Lawyer Guy Provan appeared first on The Business Marketing Show.

We're both increasingly often asked about running a digital marketing web agency, what tools we use, how we do it and so forth. So in this episode we talk about our experience starting, growing and running a web agency and some of the pitfalls and some of the lessons we've learnt. If you're considering starting […] The post E75 – Running a Web & Digital Marketing Agency appeared first on The Business Marketing Show.

In this episode we have Matt Reed from Photography Project back on the show. Matt is a professional commercial photographer and through his studio Photography Project, works with businesses big and small on their photography, imagery and video. We had Matt on back in 2014 and he talked in detail about photography and video as […] The post E74 – How to Master Online Video and Photography with Matt Reed appeared first on The Business Marketing Show.

In this episode we talk with Tony Nash, CEO of Booktopia about eCommerce, competing with Amazon and his journey from startup to hitting $100 million in revenue. This is a great conversation about Tony's journey building Booktopia from $0 into one of Australia's largest book sellers and is a fantastic episode to listen to regardless of […] The post E73 – eCommerce & Competing With Amazon with Tony Nash from Booktopia appeared first on The Business Marketing Show.

In this episode we're talking video marketing with Reg Sorrell from Online Videos Perth Video is becoming an increasingly important online marketing tool and in this episode we chat with Reg about background, the current state of video marketing and advertising and how to use it in 2017. Reg has a background in TV and […] The post E72 – Video Marketing with Reg Sorrell appeared first on The Business Marketing Show.

In this episode we're talking tools and specifically what tools and software we're using in 2017. This is a good episode to listen to if you're looking for more efficiency gains in your business. The list: Drift Livechat Lucky Orange Zendesk Zapier Slack Skype Gsuite aka Google Apps Hubspot Sales Audacity Xero   Listening options: […] The post E71 – 10 Tools We're Using in 2017 appeared first on The Business Marketing Show.

In this episode we talk with Peter Engelhardt from Creative Brew about all things branding. This is a great episode to listen to if you're thinking about upgrading the look of your business or doing a website redesign. As we discuss with Peter, branding is much much more than your logo and business card, it's […] The post E70 – Build a Brand with Peter Engelhardt appeared first on The Business Marketing Show.

In this episode we talk with Con Kazantzidis from The Stray Whisker, a business that specialises in Traditional Wet Shaving and Grooming Supplies. This is an excellent episode to listen to if you're in the ecommerce or traditional retail space. Con talks about his business journey, how he started and built the business and some […] The post E69 – Talking Ecommerce & Retail with Con Kazantzidis from The Stray Whisker appeared first on The Business Marketing Show.

In this episode, we're talking copywriting with Bret Thomson, one of the highest paid copywriters and conversion strategists in Australia. It's a casual conversation on copywriting with a whole bunch of insights on how you can better engage your audience, write better copy and generally improve your approach to marketing and selling online. This is […] The post E68 – A Conversation On Copywriting with Bret Thomson appeared first on The Business Marketing Show.

In this episode of the Business Marketing Show, Ed speaks with Business News CEO Charlie Gunningham in the recording booth at the Business News HQ. Charlie manages the strategy & day-to-day operations at Business News. He has three decades of management experience, including 15 years of running e-businesses (his own start-up AussieHome.com) and then Reiwa.com. Charlie […] The post E67 – In the studio with Business News CEO Charlie Gunningham appeared first on The Business Marketing Show.

In this episode Brendan talks with Joe Hughes from Contractor Dynamics about the future of small and local business marketing and where things are going. This is a good episode to listen to if you already have a proactive online marketing strategy and are looking for the “what next” or looking to take your game […] The post E66 – The Future of Local & Small Business Marketing appeared first on The Business Marketing Show.

In this episode, we talk online marketing quick and easy wins for 2017. A few weeks ago, we released a 2017 Online Marketing Strategy episode with the complete online marketing strategy we're using with clients today. In this episode, we share 5 easy wins that almost any business owner can DIY that cost nothing (or […] The post E65 – 2017 Online Marketing Quick & Easy Wins appeared first on The Business Marketing Show.

In this episode we speak to John Blake, a sales consultant, coach and mentor about sales! Most business owners have an aversion to selling and the general public usually thinks sleazy car salesman or pushy cold caller when you mention sales to them….but when sales and selling is done properly it shouldn't be like that. […] The post E64 – John Blake on Sales & Selling appeared first on The Business Marketing Show.

In this episode we speak to Maria Doyle about packaging and selling your expertise online and creating quality online learning experiences. This is a great episode to listen to if you have online courses (or have been thinking about creating one) or teach, consult or coach people largely online. Episode Highlights: Maria explains the 4 […] The post E63 – Maria Doyle – Packaging & Selling Your Expertise Online appeared first on The Business Marketing Show.

  Our first episode for 2017. In this episode we're talking about the online marketing strategies and tactics that will move the needle for you in 2017. This is a conversation about what we've been using with clients over the last 3-6 months, what's working really well and what will become increasingly important in the […] The post E62 – Online Marketing Strategy & Tactics in 2017 appeared first on The Business Marketing Show.

In this episode we have Charles McKay from Synx.com.au talking with us about Inbound Marketing and how Hubspot fits into the picture. Charles is an Inbound Marketing specialist and his company helps businesses sell more and grow their businesses using Inbound Marketing. Some of the topics we discuss include: what Inbound Marketing actually is and why it's […] The post E61 – Inbound Marketing & Hubspot with Charles McKay appeared first on The Business Marketing Show.

In this episode we have Kiri Masters from BobSledMarketing.com back again with what's effectively part 2 of our discussion on the Amazon Marketplace, Amazon FBA and selling on Amazon. If you're new to selling on Amazon or looking to get started on Amazon it's probably wise to listen to Episode 59 – Amazon FBA & […] The post E60 – The Amazon Expansion Plan with Kiri Masters appeared first on The Business Marketing Show.

In this episode we speak with Kiri Masters from BobsledMarketing.com, a web agency that specialises in helping businesses launch their brand and products on Amazon and helps existing Amazon sellers get more out of their Amazon presence. This is a good episode to listen to if you have an established ecommerce business and you're thinking […] The post E59 – Amazon FBA & Getting Started on the Amazon Marketplace appeared first on The Business Marketing Show.

This week we talk about accounting and financial tools which is surprisingly something we get asked about a lot. We share the tools we use along with insights that relate to finances and accounting that we've learned along the way. This episode is a good one to listen to if you're spending a lot of […] The post E58 – Counting the Money – Finance & Accounting Tools appeared first on The Business Marketing Show.

In this episode we talk about keyword, keyword targeting and keyword research. We share some simple strategies and tactics around keywords that will eliminate a lot of confusion small business owners feel around keywords and search engines. This is a good episode to listen to if you're looking to rank higher in the search engines and […] The post E57 – Keywords, Keyword Targeting & Keyword Research appeared first on The Business Marketing Show.

    In this episode we talk about online marketing tactics and strategies as they relate to bigger businesses and businesses with an internal marketing department. These businesses can be quite different to your typical small business as they're often dealing with bigger budgets, more people and more moving parts.   Notes & links from […] The post E56 – Online Marketing Strategies for Corporate Marketing Departments appeared first on The Business Marketing Show.

In this episode we share the online marketing strategy we use with our medical and dental practice clients. This episode is designed to be a broad strokes guide for businesses in this space and is similar to what we'd present in one of our online marketing workshops. A warning upfront: the strategy outlined here could easily be a […] The post E55 – Marketing for Medical & Dental Practices appeared first on The Business Marketing Show.

In this episode we share the online marketing strategy we use with clients in the hotel, tourism and hospitality space. This episode is designed to be a broad strokes guide for businesses of this type an is similar to what we'd present in one of our online marketing workshops. A warning upfront: the strategy outlined […] The post E54 – Hotel, Tourism & Hospitality Marketing Strategy & Blueprint for 2016 appeared first on The Business Marketing Show.

In this episode we provide an ecommerce marketing blueprint and broadly outline the strategy we're using right now with our ecommerce and online retail clients. This episode is designed to be a broad strokes high level strategy and is similar to what we'd present in one of our ecommerce marketing workshops. Similar to the Small […] The post E53 – eCommerce Marketing & Optimisation Blueprint for 2016 appeared first on The Business Marketing Show.

In this episode we talk with Gideon Shalwick from Veeroll.com Veeroll.com is an online platform that allows you to create Facebook and Youtube video ads in minutes without needing any video editing skills. Links from this Episode Veeroll.com Free Magic Live Youtube channel Gideon's Youtube Channel Listening options: Click here to listen on iTunes or click […] The post E52 – Video Advertising on Youtube & Facebook using Veeroll with Gideon Shalwick appeared first on The Business Marketing Show.

Our special guest on this episode of the Business Marketing Show is Haydn Stevenson from Staged.com I first met Haydn in Tokyo when I was presenting at the Netpreneur Summit 2015. We hit it off and discovered we had a lot in common. He was kind enough to show me and a few others from […] The post E51 – Twitter Marketing with Haydn Stevenson from Staged.com appeared first on The Business Marketing Show.