Podcast appearances and mentions of gideon shalwick

Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way. Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account. More content like this at Neil Wilkins Online http://neilwilkins.online Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company Splasheo makes it easy to create super engaging videos, ready for social media domination! Top 3 Value Bombs: 1. Attention and engagement is what you need to get with your video marketing strategy. 2. One way to come up with content is to get out of your own head and get into the heads of your audience. 3. When you build a connection with your audience and they keep on watching your video content, you are going to have an influence; your message is going to get out there. Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE! - Splasheo.com Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company Splasheo makes it easy to create super engaging videos, ready for social media domination! Top 3 Value Bombs: 1. Attention and engagement is what you need to get with your video marketing strategy. 2. One way to come up with content is to get out of your own head and get into the heads of your audience. 3. When you build a connection with your audience and they keep on watching your video content, you are going to have an influence; your message is going to get out there. Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE! - Splasheo.com Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark's business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

Gideon Shalwick is a serial entrepreneur, video marketer, co-founder of Veeroll, and founder of Splasheo. Gideon is an incredible digital entrepreneur who created massive success through his digital businesses. Which include Veeroll, which is a really cool video advertising platform that served up over 18 million ads in its first year, and Splasheo which is a specialized video production service that takes away the guesswork out of creating really awesome videos for your business. In this episode we discuss: How the education system affected his mindset about work and business [4:22] His journey in starting his first business, his first e-book [8:00] Challenges before making his business profitable [11:10] Realizations that helped him create a successful business [15:02] Building his company – Rapid Video Blogging, starting Splasheo [17:10] What does Splasheo do [22:53] Video content that works really well [25:55] Tips and tricks on how to use keywords to get more views on a YouTube video [33:54] Best ways to get in touch with Gideon [37:20] Links to sources and tools: Go to www.splasheo.com to learn more about their captioning services and get more engagements for your videos. Follow Gideon on all his social media accounts and subscribe to his YouTube channel: https://www.facebook.com/gideonshalwick/ https://www.facebook.com/splasheo/ https://www.linkedin.com/in/gideonshalwick/ https://www.youtube.com/channel/UCOxFrKa0ap-tHPiknUkcy9g Quotable Quotes: When people are reading, it's not the texts that they see, but when they read the words that create a virtual experience for them inside their heads. When you add the captions you're actually creating a little movie inside people's heads. Which adds more richness to the video.* Listen to other PTSS Tech Episodes: https://passthesecretsauce.com/category/tech/ Thanks for listening. Don't forget to like us on Facebook: https://www.facebook.com/passthesecretsauce to get updates on new episodes. If you haven't already, please follow and leave a review for our podcast, we'll really appreciate it. And as always, don't forget to pass the secret sauce. Support our podcast If you're a fan of the show, there are three simple things you can do to support our work: Subscribe, rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe to us on YouTube: https://www.youtube.com/channel/UCJ5eItxsGWyGKC91zd1pzbA and follow us on LinkedIn: https://www.linkedin.com/company/pass-the-secret-sauce-podcast This podcast is hosted by ZenCast.fm

We rarely bring on guests that do a cold reach out to us, but Avi Arya is one of the rare guests who made it onto the show that way, and he did this by using the same video technique that he shared on this show to contact us. He is the first video outreach we ever brought on, and his video really stood out, over the approximate 30 requests we get on a daily basis. Avi covers a variety of video formats, and he managed to build a $126,500 who have been on his program which starts at his $1 webinar. He's also got a huge following on Instagram and gives a ton of free value on there and Facebook. What intrigued us, is this is something we've been doing and we've never had a methodical process.  Avi also gave us so many additional ideas to use this style of video, and you could start with the videos we outline then go deeper on so many other videos with his catalog. Plus, you can start all of this using just your phone. The video is personally customized and it's simple outreach that sends you to his YouTube channel. It doesn't take a long time to create, and the reason he does this is that he wants to be with his family more. If you are not using video and leveraging these tools, this is like magic, and you need to harness it now to connect with people. After you have listened, be sure to listen to our chats with Shaina Weisinger and Gideon Shalwick as they dive into the keys to keep people watching your videos and the best tips for the highest engagement. “I think you have to put your foot down and say ‘I'll give you stellar service, but I do it only on video.' You have to tell people this is how I do my business.” - Avi Arya    Some Topics We Discussed Include: How the video factor wows your potential customers Examples of exactly what to say in your video Getting buyers for 90 cents a lead and a $1 trial offer How the pandemic has changed the way entrepreneurs spend their time Avi's 4-minute video formula for outreach A winning strategy to use with Quora ads An overview of the 33 videos in the program, including all the social media platforms What you are probably not taking advantage of with your Instagram profile but definitely should be using The superpower of the 21st century and how you can leverage it to gain an audience How often you should be making videos and the perfect length, depending on your goals   Resources From Avi Arya: You can see Avi's offers on his Instagram: AskAviArya   References and Links Mentioned: Internet Moguls Bonjoro Loom Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Get The Most Reach Out Of Every Piece Of Content - Shaina Weisinger Video Hacks For Creating Easy Content - Gideon Shalwick

In this episode, I interview Gideon Shalwick, the Founder of Splasheo. At first glance, Splasheo may seem like a  cool caption service for your videos. But, as you learn in this chat they are an engagement service,  arguably one of the most important services out there right now for entrepreneurs and small business owners. Because  your videos take time.Editing them takes even more time.But all that time and energy is a waste if no one sees them.This is a HUGE frustration for so many entrepreneurs...How can you get more engagement on your videos?Listen to the episode to learn...  One thing is certain though, getting more engagement with video is an art, and it's one that you can't afford to not master.

Marley Jaxx is on the show today, and she is a content marketing, storytelling, YouTube, and branding expert ninja. Listen in as you’ll hear all about her paid challenges she holds where she’s walking people through these bite-sized chunks of content that leads them to a graduation event, which turns into a high ticket paid offer. If you are curious as to how the challenge model works, she breaks it all down here and you can see how a product can be sold at a low ticket price, but then how that turns into a high ticket offer.  We also chat about what she uses for her frameworks in her storytelling, how she uses proprietary ideas to build her following and keep people tuned in to the end, even creating super fans that sign up for the challenge again and again. There are a lot of strategies packed into this one, and after you’ve listened check out our previous shows with Pat Flynn and Gideon Shalwick for more insights on how to build super fans and using video for your content.  “You have to bring your audience on the journey, even when it’s hard. When you hit rock bottom, that’s when they need to see you the most because when you are on your up they are going to be cheering you on and say ‘I got to witness that and be a part of that’, and that’s going to create your relationship which is going to lead to your sales.” - Marley Jaxx Some Topics We Discussed Include: Why you need to “Stop The Pop!” How to set up your proprietary mechanism in your challenge How to space out your content into bite-sized chunks and save the best for the last Knowing your value ladder before you even start Who is Elsa and why we are talking so much about her? More insights into the Clubhouse app! How to get people to stick with your challenge to the end Creating raving fans Positioning your hook, story, and offer The perfect challenge length Resources From Marley Jaxx: Infinite Cashflow Blueprint Infinite Video Impact Challenge Follow Marley on Instagram as she’s very funny while being educational too @MarleyJaxx (and on YouTube and Clubhouse as well) References and Links Mentioned: Ride Of A Lifetime by Robert Iger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Strategies To Turn Followers Into Superfans - Pat Flynn Video Hacks For Creating Easy Content - Gideon Shalwick

You asked for it, so by popular request, we are back with one of our Therapy Sessions! We recently put out a survey and today we want to chat about some of the responses, as well as the changes we’re making to our podcast and the business as a result of the survey. We talk about what our listeners say they love and some of the things they would rather see and hear and how this relates to the content we’ll focus on moving ahead. We also discuss how we put our survey together, how we defined our customer avatar, and some folks that are assisting us as we “outsource our thinking”.  After you’ve soaked all this in, be sure to check out our shows with Gideon Shalwick and Stephen Esketzis for even more insight on how to scale your business and capture an audience that loves your content. “The obvious things people want are tactics. Then the second thing is the strategy. Then we have the mindset that it is like the glue that holds all this stuff together.” - Joe Fier “I love the tactical stuff, but what I think has created the results for our business the most and grown our business the most has been getting the mental things in order - overcoming challenges, obstacles, mental money blocks, things like that.” - Matt Wolfe Some Topics We Discussed Include: What kinds of podcasts we like to listen to How we created our survey and the questions we asked Discover who our avatar is and how we figured that out Revamping some of the podcast ideas moving ahead  What our listeners said they wanted to hear more of and which topics not so much (and one item that made both lists) Which famous author Joe’s family is related to What’s next for our Therapy Sessions and how to get a mini session with each new episode The good, bad, and the ugly (no, it’s really not Joe) results of our survey The best way to define your own customer avatar And much, much more! Resources From Today’s Episode: Survey Monkey Zapier Active Campaign References and Links Mentioned: Charley Valher’s podcast interview with Dave Jackson  The Fletcher Method Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by  Easy Webinar - be sure to check out these special deals for our listeners. Video Hacks For Creating Easy Content - Gideon Shalwick Affiliate Marketing Using Epic Content - Stephen Esketzis

“Unless you’re a Hollywood producer, don’t get too fancy with your production.”   Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. Gideon launched Splasheo – a video captioning service made up of a team of real people who manually transcribe videos for brands and influencers, and then burn those captions directly into the video using engaging layouts – because he believes that captions…and not just native captions, but real, personalized captions…are what elevate video content to the next level. For Gideon, it is this personal touch that makes for true, authentic engagement.   Listen & Learn: Sign-up to get your first four videos FREE by joining Splasheo today! Use this link for this $99 value! The goal of video is three-fold: attention, engagement, and action. Mistakes to avoid when creating a video marketing campaign. Creating a visual in the minds of your audience. Why video content is not about going viral, it’s about relationship building. How to segment your content into smaller pieces of content.  TO LEARN MORE ABOUT SPLASHEO, CLICK HERE. TO FIND GIDEON SHALWICK ON LINKEDIN, CLICK HERE.

In this episode, I’m really excited to have as my guest, Gideon Shalwick, who loves helping entrepreneurs get their message out to large, global audiences using the power of video to effectively build their audience and dramatically improve engagement. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination! Splasheo is a 100% Done-For-You video captioning and framing service. In our discussion, Gideon talked to me about: Building a connection with your marketing, otherwise it's just noise Really understanding your viewer and what are their pain points - be your customer Listening to problems people have and be really helpful, to generate new opportunities Listen to the podcast to learn more. Show Notes and Blog The Podcasts

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. He had a wonderful job in New Zealand, but felt that something was “off.” After leaving his job to work for himself, Gideon and his wife decided to start over, and on a whim they moved from New Zealand to Australia. With this fresh start, they found a renewed energy to focus on their life as an entrepreneurial family. After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today’s increasingly-noisy digital world. Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video. When Gideon realized that 85% of viewers watch video content on silent mode, he realized the importance of captions — and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to help engage your audience and make an impact. What you will learn from this episode: How Gideon’s entrepreneurial journey began by being stuck in a job that wasn’t making him happy, and how he and his wife decided to immigrate to Australia and start a business How writing a successful book taught Gideon the importance of learning to run a business, and how chance and good fortune led him to beginning his work in the video space Why video is a unique and empowering medium that allows people to share their message like never before in history What issues Gideon recognizes that often holds business owners back from making the jump to video, and why great video content is about authentic messages and connections Why Gideon believes we are all motivated by four core drivers: connections to others, feeling significant, the need for freedom, and feeling in control How Gideon and his team built the four core drivers into their business model, and why helping clients build significance is the company’s main focus How Gideon’s realization that 85% of viewers watch video content with the sound off was important for the success of Splasheo How Splasheo users have seen significant gains in their engagement statistics by adding captions to their video content Why video captions trigger mental images in viewers, adding an entirely new level of visual element to viewers’ experience How video content can be sliced and diced and repurposed for many different uses, and why creating video content is easier than it might seem Resources: Free Trial of Splasheo: www.splasheo.com/onwardnation Youtube: www.youtube.com/user/GideonShalwick LinkedIn: www.linkedin.com/in/gideonshalwick/ Additional Resources: Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13 Predictive ROI Free Resource Library: https://predictiveroi.com/resources/ Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/

Crisis Series: Video content and video marketing is doing incredibly well in 2020. Despite the crisis and pandemic, video is booming... offering businesses and personal brands an affordable and versatile channel to reach their ideal audience. In Episode 6, I chat with Gideon Shalwick, YouTube and Video Marketing Expert for over a decade, as well as an entrepreneur and founder of Splasheo.com, a video service optimising video for social media. Gideon knows video... We discuss: Video strategy Video processes and swimming lanes Using video for content marketing and more...

Gideon Shalwick loves helping entrepreneurs get their message out to large global audiences using the power of video. His company, Splasheo, makes it easy to create super engaging videos ready for social media domination. In this episode we discuss: Why he thought his brother would become the entrepreneur in the family [3:01] How the education system affected his mindset about work and business [4:22] His journey in starting his first business [8:00] Writing his first e-book [9:45] Challenges before making his business profitable [11:10] Going from business with $0 profit to $20,000 a month with his company Become A blogger [13:19] Realizations that helped him create a successful business [15:02] Building his company - Rapid Video Blogging - and how the birth of his first child gave him an idea to start Splasheo [17:10] How creating Splasheo gave him the idea to create another business [19:34] Coming back to Splasheo after focusing on a different business [21:20] What does Splasheo do [22:53] Video content that work really well [25:55] How captions makes a big difference in video content [27:57] Tips and tricks on how to use keywords to get more views on a YouTube video [33:54] Best ways to get in touch with Gideon [37:20] Quotable Quotes I brought the value and he (business partner) leveraged the value. Those two things worked together really, really well. Once you know what those things are that they're (audience) really interested in watching, you can create content that responds to that. When people read the words on the screen, it engages them, it pulls them in. When people are reading, it's not the texts that they see, but when they read the words that creates a virtual experience for them inside their heads. When you add the captions you're actually creating a little movie inside people's heads. Which adds more richness to the video. Links to sources and tools Go to https://www.splasheo.com/ to learn more about their captioning services and get more engagements for your videos. They are running a promotion where you get your first four videos done for free, grab it while you still can! Follow Gideon on all his social media accounts and subscribe to his YouTube channel: Facebook page: https://www.facebook.com/gideonshalwick/ Splasheo FB page: https://www.facebook.com/splasheo/ Personal Linkedin: https://www.linkedin.com/in/gideonshalwick/ Youtube:https://www.youtube.com/channel/UCOxFrKa0ap-tHPiknUkcy9g Check out Justin Brown's Youtube channel - Primal Video - (https://www.youtube.com/user/EditMyClips0) to get tips on growing your YouTube channel. Call to action: Support our podcast Rate and review: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 the podcast on iTunes or wherever you subscribe. Tell a family member, friend, or colleague about the show. Subscribe: https://podcasts.apple.com/us/podcast/pass-the-secret-sauce-by-matt-shields/id1506940483 so you never miss an episode. Subscribe to us on YouTube

If there is a type of content that has been gaining a lot of traction right now in the online world, then that would be video. Here to share with us why and how we should take advantage of using video in our businesses is Gideon Shalwick, the founder of Splasheo. He takes us across his own entrepreneurial journey that took him from almost running out of money to doing a project that led him to his company. With many years of experience helping people get greater engagement on video, Gideon has the tools and know-how about what works best on social media platforms, how to format your video, and what content to put out. He then tells us about Splasheo and how they cross the T's and dot the I's in their process. Links Blgclick.com Dubb Zoom Voxer Asana   Connect With Paul and Build Live Give On LinkedIn On Twitter: @BuildLiveGive On Facebook On Instagram: @BuildLiveGive Email: Paul@buildlivegive.com   Thank You for Tuning In! If you want To Break Through All The Noise On Linkedin And Reach Your Ideal Client without creating loads of content or breaking the bank on ads - go to blgclick.com to learn our three secrets. 

Alright guys! I hope you enjoyed that episode and learned a lot like I did. I know I will be using way more video moving forward in my business and If you are interested in following Gideon, or checking out what Splasheo might be able to do for you, head on over to splasheo.com and take a look! Well everyone, its been fun! And like I said earlier, I hope you all are staying strong and positive through some of these trying times and Ill give you a heads up.. Next week I have an incredible guest that is going to talk to you about credit hacking. She is the master and if you have ever wanted to know how to get your score super high or what business credit is, then you are in for a treat. See you next week everyone!! In todays episode I interview Gideon Shalwick. Gideon is a serial entrepreneur and the founder of splasheo.com. Splasheo helps thousands of Entrepreneurs all over world turn their basic videos into marketing masterpieces. In this interview we focus on the power of video and how to do it correctly to deliver a powerful message to grow a large audience. Most businesses still aren’t using video in their marketing/branding and those that do, are missing some major components which greatly limits their reach. Gideon sheds light on some things that you can do right away to capitalize. If you want to know how to create captivating videos from scratch, that make an impact and help people remember you 10 times better, then this episode is for you! Important links: Splasheo.com

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination!Here's a sneak peek at what you'll hear:Gideon has been fascinated with video since the tender age of five, yet it took him 23 long years to finally start working with video. Here's why... - 5:00Is writing an eBook to sell a good business idea? Hear Gideon's no B.S. answer at 6:50How Gideon (heh… sounds like video) accidentally started his video business. – 7:00Why Gideon's computers used to always self-combust! - 8:15Gideon talks about the herculean task of recording and uploading a video during the days of dial-up internet. - 8:50Den brags on behalf of Gideon about being one of the very first marketers to use YouTube to grow their business. (Gideon is simply too humble to admit it, but the guy is an absolute pioneer. - 9:00)Why Gideon used to hang out with a street magician in between his acting gigs. That's right. Gideon was an actor. Hear about this at 10:45Gideon explains his video service in layman's terms and explains how it can save small business owner's time and dime. (If you do any type of video marketing, then you'll want to listen up at 13:10)How Gideon's video production company is different from almost all his competitors. (This point of difference is so valuable, Gideon could easily, and justifiably, charge a king's ransom for his service, yet his pricing is as reasonable as it gets. - 14:50)Why Gideon's theme song should be Bruce Springsteen's Human Touch. - 15:25Where AI drops the ball in video production. (There are probably more areas than this, but this one's a biggie. 17:00)How your video subtitles and captions are probably killing off your audience engagement. - 19:00Little known caption and formatting secrets that can as much as triple your video views and click-throughs. - 22:00Den and Gideon discuss workflow and how to make damn sure that while you're working you don't waste one precious second. (Den also rattles off his work equipment and describes his strategic and efficient work setup. - 23:30)Why Den and Gideon don't waste their time using file-sharing platforms, and what they do instead. - 25:00Try Splasheo and get 4 free credits www.splasheo.comConnect with Gideon on LinkedIn https://www.linkedin.com/in/gideonshalwick/Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the show (https://www.denlennie.com/free-training)

Thanks for turning into the Instant Impact podcast with your host, Elyse Archer! Today’s guest is only the second repeat visitor since the start of the show. His name is Gideon Shelwick, an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there. He’s here today to talk with Elyse about creating an impactful message for your brand.    Gideon has developed a simple, 1-page framework for creating a compelling, effective message for your brand. The canvas he’s created helps solve a number of problems surrounding messaging in your video content—not producing a message that resonates with your audience, a lack of conversation to action (things such as likes, shares, comments, and even signups and sales), and creating engageable content. This scaffolding helps you solidify a core message from which everything else flows. It can be translated into any sort of content you put out—it becomes ‘what you’re about’ all on 1 page.    The structure of Gideon’s canvas aims to land on that core message. There are two large sections of his framework. One section represents where your audience is, and the other represents where they want to be. Between the two, is the Journey--the way you move the Avatar (the person you want to connect with) to Hero. You, the mentor, facilitate that growth and have a section as well. Your message, Gideon says, is the “boat” that carries your audience on their journey from “Pain Island” to “Pleasure Island.” The underlying drive is you. Your mission is what will be the force that leads you to your achievements. You are the piece of the puzzle that pulls it all together.    He goes on to break down the subsections of his framework and describes a shortcut for finding your “Avatar.” He explains that this person is your target client, there is a good chance there are others like them. It’s not 20, 50, 100 people that you’re trying to speak to--it’s one person. He breaks down their problem, pain, and the antagonist--the active cause of all the trouble.    Next, the breaks down the “Hero” side of his canvas. This is where your Avatar has gone through their transitional growth. He asks “what has been the transformation?” He goes on to talk about the reward or outcome, the benefits, and the mentor. All these sections share a common theme--feelings. It is about the developments your Hero makes emotionally.     Gideon talks about the journey. It’s simple--it’s just the steps you will have your Avatar make to transform into a Hero. This is a custom branded solution or methodology. This is meant to help you stand out in your space.  The most challenging part of this framework is finding and building your message. It will probably come to you naturally after having done all the other work, Gideon says. This can (and should) be a brief, concise, effective phrase that informs your audience what you’re about.    Finally, he discusses the Mentor’s Mission. This is everything you’ve built your business on. You have a mission! This is your place to write it into practice.  LINKS Connect with Gideon on LinkedIn splasheo.com/elyse  First 4 Videos Free  Request a free Brand Strategy Call: http://thebrandbuildersgroup.com/callelyse

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo, makes it easy to create super engaging videos, ready for social media domination!  Gideon shares how he discovered his "why" and ultimately transformed his thinking to help others find their own significance! Connect with Gideon on LinkedIn, Facebook and Instagram! www.splasheo.com  

Gideon Shalwick-The Hygiene Factors of Creating Video Today's short is sponsored by our EPIC Membership We are also sponsored by ConvertBox

Gideon Shalwick believes there’s one trait every entrepreneur needs, and it’s not persistence, a strong work ethic, or creativity. It’s self awareness. His own desire to better understand himself has led him down a winding road of serial entrepreneurship and self-exploration. It’s what first inspired Shalwick to drop out of the 9-to-5 club early in his career, move to another country with his wife, and start fresh. The pursuit of his true calling led him to publish a successful ebook in 2006, and two years later, develop a blogging training product that boasts over 40,000 subscribers. Meanwhile, Shalwick was also building up a personal brand as an expert in video marketing. But his journey didn’t stop there. In 2012, Shalwick founded video captioning service Splasheo, which has become a major source of passive income. He followed that success in 2014 with Veeroll, a SaaS company that automates the production of video ads for YouTube, Instagram, and Facebook, and now dominates the video advertisement space. While Shalwick saw great success with these companies, he found that tug of self-discovery pulling at him again. He realized he had become so caught up in the startup world that, in the process, had forgotten who he was. So he decided to walk away from the projects he spent over a decade building. Now, he’s in a period of self-rediscovery and is sharing his entrepreneurial wisdom with others while plotting his next move. Starting Over Five years into his career, Shalwick decided to start over, for the first time. He had graduated with an electrical engineering degree from the University of Canterbury in New Zealand and immediately recognized that he didn’t enjoy working for someone else. In an attempt to try another path, Shalwick got his master’s degree in engineering management, which focused more on the people side of business. Still, he felt frustrated by his job. “I don’t think there was any job in the world that would allow me to live out my potential the way that I wanted to, so I felt really stuck,” Shalwick says. He turned to his wife and suggested that they quit their jobs, move to Australia, and start from scratch. At first, the plan was for Shalwick to find a job in Brisbane as their ticket in. But three months later, he still hadn’t found employment. He asked his wife to try applying for jobs as well and,  within a week, she had three offers. While this allowed them to successfully relocate, Shalwick still had no idea what to do with his own career. Millionaire Secrets Shalwick began reading books on entrepreneurship, with the hope that they would point him in the right direction. It was Rich Dad, Poor Dad, which talks about the importance of building up an asset, that eventually struck a chord. Shalwick wondered how he could build up his own asset and started to explore a variety of options. He considered everything from franchises to a dog-washing business, but ultimately ended up attending a book-writing course that gave him his first taste of entrepreneurship. In 2006, Shalwick wrote and sold a personal development ebook for $47. The title? Millionaire Dropout Secrets. “I blush when I think about the title, but I have an excuse,” Shalwick says. “The course taught us that titles with the words ‘secrets’ and ‘millionaire’ in it do really well. So I came up with the title Millionaire Dropout Secrets...I wrote it as a reporter, looking at everyone who dropped out of the system and became successful.” The ebook was a huge success. The instructor who taught the course offered to help promote the product to his database of 10,000 people. An email was sent out on a Friday night and, by Saturday morning, Shalwick’s ebook was selling like hotcakes. In fact, he sold enough copies to where he felt extremely optimistic about the idea of selling digital products from the comfort of his home for the rest of his career. Shalwick was on cloud nine. Until one day, his ebook ran out of steam. Video Ventures After the initial rush of sales, Shalwick’s ebook experienced virtually no traffic for two years. Because he had little experience with business building, traffic generation, or customer relationship management, he had no idea how to bring his sales back to life. But Shalwick knew he could learn by tapping into the expertise of others, so he purchased a camcorder and decided to start interviewing people on video to better understand how to set up successful online businesses. Shalwick snagged his first interview at an industry event, where one of the speakers agreed to talk to him. Over time, this was the formula Shalwick used to eventually collect five gigabytes worth of video interviews. He planned to upload them all to a membership site, but before he could launch, the sheer size of the files ended up killing his PC and the project never got off the ground. But all the effort wasn’t for nothing. Shalwick became close friends with one of his video interviewees, and together, they launched a product called Become A Blogger (a course for those who are just starting out with blogging or looking to take their blogging to the next level) in 2008. Within the first two weeks of launching, the business had over 10,000 subscribers and an income of over $20,000 per month. This was life changing for Shalwick, who had been making no money for the previous two years. That business gave Shalwick the exposure he needed to start building up his own personal brand, as he took to YouTube to teach people about building successful video products and online businesses. His channel grew to 36 million views and 360,000 subscribers, and the name Gideon Shalwick became widely associated with the video marketing space. Changing Priorities When Shalwick and his wife welcomed their first daughter in 2010, everything changed. “I realized...what if something happens to me? Then what’s going to happen to the business and income for the family? So I decided I’d better change tactics.” This dawning realization is common for entrepreneurs who build personal brands. Shalwick believes the most important thing is to know yourself and understand the benefits and drawbacks of each type of business. For instance, personal brands are simple to start up, have low overhead costs, and make it easy to build a connection with your audience. But as Shalwick realized, the trouble is that a personal brand can’t survive without its creator. If you have a personal brand, Shalwick recommends looking at other ways to build assets that can run independently of you. This could mean investing your income in other wealth vehicles or creating a separate product or service. That’s the reason Shalwick decided to launch his human-powered video captioning service, Splasheo, in 2012. To this day, it still functions without Shalwick and serves as a passive source of income for his family. A few years later, Shalwick decided to venture into the SaaS space. He initially wanted to set everything up through Splasheo, but decided it would be cleaner to create an entirely new entity based in Singapore. And that’s how Veeroll was born in 2014. This SaaS company was created to automate production of video ads for YouTube, Instagram, and Facebook. The idea came from the nine years Shalwick had spent in the video marketing industry, where he constantly heard about the biggest pain point in the market: the production and editing process. Because this software so directly addressed a source of frustration for video marketers, Veeroll quickly became a leader, and today is a million-dollar company. The Hunt Continues Despite the success of Veeroll, Shalwick decided to sell his shares and walk away from the company earlier this year. Working in the world of SaaS was intensely challenging, he explains, even for someone with a technical background. He recounted the time he reached out to Clay Collins at Leadpages for advice when he first started Veeroll. Collins told him, “There are a million things, and you have to get them all right.” While Shalwick didn’t understand what he meant at the time, he grew to appreciate the truth behind this statement. But it wasn’t just the technical aspects of the SaaS business that were overwhelming. As Shalwick describes, he was also burned out by a high-stress environment, brought on from pursuing extremely aggressive goals. That’s when he recognized how easy it was to get caught up in the wrong things and lose sight of what’s important. So he decided to step back once again, and focus on rediscovering himself. Shalwick has spent a lot of time contemplating his life’s vision. He believes that for each of us, this vision is guided by an “unconscious drive,” what some people refer to as their “why.” He discovered after much reflection that his unconscious drive is for significance. All of his actions had been driven by a desire to prove himself. He was embarrassed by this realization at first, because it felt superficial, but he came to embrace it over time. Now that he understands this reality, he has made an intentional effort to channel his drive from achieving significance for himself into helping others feel significant. For Shalwick, this has been a huge game changer and has made the vision for his life much clearer. “As entrepreneurs, you really have to get to know yourself,” Shalwick says. “Each of us has a unique capability and gift or talent we can give to the world. But it’s conditioned away by society...and it’s a real challenge to rediscover that again. When you can rediscover that and find your true why, then everything becomes a lot easier.” The Formula for Successful Video Ads, From Gideon Shalwick Shalwick uses the AIDCA formula to ensure successful video ads that consistently convert customers. Below is a breakdown of each component of the formula: A = Attention. The first part of the formula is all about grabbing people’s interest with a hook. According to Shalwick, one of the most effective ways to do this is to identify your audience’s biggest pain point then turn it into a question. For instance, if your intended audience is video marketers, you may ask: “Are you struggling with video editing?” I = Intrigue. You can build intrigue with a story of open loops that draws people in and makes them want to keep watching. In other words, create a sense of mystery. This part of the formula relies on the Zeigarnik Effect, which states that people remember uncompleted or interrupted tasks better than completed tasks. D = Desire. Now it’s time to create desire around the solution. Shalwick recommends listing the benefits, features, and differentiators of your product or service to make it more appealing to your viewers. C = Conviction. According to Shalwick, it’s important to provide as much proof as you can so the audience is convinced that the solution you’re offering actually works. This can come in the form of testimonials, social proof, or a stamp of approval from an authority figure. A = Action. Finally, you have to ask people to do what you want them to do. This is where you insert a call to action and guide your audience in the direction you want them to go. Interview by Nathan Chan, feature article reprinted from Foundr Magazine, by Sophia Lee Key Takeaways Why Shalwick and his wife decided to quit their jobs and start over How he got his first taste of entrepreneurship with an ebook (and why the title makes him blush to this day) Why his ebook sales skyrocketed, then saw virtually no sales for two years Shalwick’s journey to better understanding online businesses How he built his personal brand in the video marketing space Why the birth of Shalwick’s daughter made him reconsider the way he approaches business The birth of Splasheo, and how it became a source of passive income for Shalwick Shalwick’s successful venture into SaaS with Veeroll Why Shalwick sold his shares and walked away from Veeroll The importance of discovering your true “why” as an entrepreneur

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination! Top 3 Value Bombs: 1. Attention and engagement is what you need to get with video marketing strategy. 2. One way to come up with content is to get out of your own head and get into the heads of your audience. Feel what they are feeling and try to figure out what it is that they are struggling with. 3. When you build connection with your audience and they keep on watching your video content, you are going have an influence; your message is going to get out there. Sign up for a free trial just for friends of JLD! Plus, get $99 worth of credits FREE - Splasheo.com/fire Sponsors: The Marketing Secrets Podcast: My buddy Russell Brunson - founder of ClickFunnels - is on a mission to help get entrepreneurs unstuck so they can get back to changing the world! Check out his podcast at MarketingSecrets.com! F45: F45 is one of the world's fastest-growing fitness networks, and they’re inviting YOU to join them. Inquire today about owning your own F45 Franchise at F45invest.com/fire!

Gideon Shalwick-Building A Successful Partnership Today's episode is sponsored by our EPIC Membership We are also sponsored by ConvertBox

Welcome back to the Instant Impact podcast with your host, Elyse Archer. In today’s episode, Elyse is sitting down with Gideon Shalwick. Gideon an Australia-based serial entrepreneur who has been visible in the online space through video since 2006. He’s created multiple successful businesses, most recently Splasheo, a video captioning service that’s used by some of the biggest names out there.    Elyse and Gideon discuss what we can do with our videos to increase engagement, what steps we can take to catch people’s attention, and how we can keep our audience connected with our message. Gideon also breaks down some other tactical tips on how to get people coming back to your content.    The conversation takes an unexpected turn when Gideon shares his personal story, and how he overcame the idea of self-centeredness to build a brand and a business built on service. Through sharing his unconscious drive to help others, he gives advice on how we can shift our focus from ourselves to others, and in turn create worthwhile content.      LINKS   Gideon Shelwick on LinkedIn splasheo.com/elyse  First 4 Videos Free

Utilising video in your marketing can be an extremely powerful way to grow your business. In this episode, Gideon Shalwick and I discuss all aspects of video marketing - how to do it well, what makes a good video and also pitfalls to avoid. You won't want to miss this episode.

Gideon Shalwick loves helping entrepreneurs get their message out to large, global audiences using the power of video. His company, Splasheo.com, makes it easy to create super engaging videos, ready for social media domination. We’ve been following Gideon’s career over the years, have even crossed paths, and in this episode we chat about his amazing tool.  We also get into various ways to repurpose your videos, the different social media platforms to post them on, the social media platforms that are getting the most bang for your buck and how to actually be better when you are on video.  Gideon opens up about how he and his wife were able to start a new life, leaving their jobs and moving to a new country, how he was able to get to a point where he was working online fulltime and all the ups and downs of such a journey. He also talks about the benefits of partnerships and the key elements to connect with your audience so they stop scrolling and pay attention to you. Once you’ve listened to all the possibilities with making videos, be sure to check out our episodes with Brian G. Johnson on how to start a profitable channel from scratch and our show with Sunny Lenarduzzi on creating a thriving brand using video content. “Nowadays, on social media most people watch their content on silent...adding captions adds hugely to the engagement and retention of people actually watching your content.” - Gideon Shalwick  Some Topics We Discussed Include: How to frame yourself on video and other best practices How Gideon was able to quit his job and move to a new country (not as easy as it sounds) The commonalities between Joe’s business history and Gideon’s Why strategic partnerships are key The processes behind Splasheo to keep video production moving smoothly A cool way marketers are able to get video content done without doing any work themselves A simple way to start off your videos to instantly make it more engaging How to build a massive content library The key to keeping people watching your videos and not swiping along The major difference between transcription techniques and why Splasheo is set apart And much, much more! Contact Gideon Shalwick: Splasheo  References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. This episode is sponsored by Intercom, one of our favorite tools as we use a lot of conversational types of chats in our marketing, even for closing affiliate deals. There’s no room for idle chat in marketing, and Intercom is the only business messenger that starts with real-time chat and keeps growing your business with conversational thoughts. The more places you can interact with your customers, the better and with this tool, you can have a streamlined path to your products and sales. Splasheo.com/hustle - just for our listeners, you’ll get $100 worth of value and your first four free videos done for free (and get to see this awesome photo of us!)  Become a Blogger Asana Our episode with Brian G. Johnson  Our show with Sunny Lenarduzzi 

Tips on how to make LinkedIn videos that engage your connections And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. This podcast that we're creating right now will get repurposed after this call. It's going to get chopped up into smaller bits of little video nuggets that we could use for promotional purposes elsewhere. And people went crazy that I took the time to send them a personal video. The other thing I think is because of the vulnerability of the video, like the content that I created, the message has really resonated with people. Yes, I mean, it's just like the real world, right? I think if people can notice that you actually care about them, and they're not just a number to you, they respond. I mean, when I get connection requests, I try, and it doesn't always happen, but I certainly try and reach out then. "Each person that you meet, it doesn't matter who they are, could potentially introduce you to at least 50 other people." This was sort of before the days of social media. Now, I think that's very much leveraged because each person you meet on social media can potentially introduce you to thousands of people, maybe hundreds of thousands of people, depending on who it is. It's a nurturing sort of an approach to building relationships and audience, which is like I said, it's no different than real life, right? But I'd encourage you to start simple, just start really simple, Zoom is free, for example, and you can hook up with anybody in that sense to record a video conversation like this Yeah. It's like the word care or just caring, I think that really sums it up for doing good business. If you can just show that you care and that your team and your employees, that they also care about clients and your customers, and leads and future customers. I love that, and also coming back to something you mentioned earlier, to make it even stronger, is do the 80/20 thing on it, where you sort it by your most popular posts and then you basically just grab the top 20 of your blog posts and those are the ones that you then repurpose. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO MAKE ENGAGING LINKEDIN VIDEOS [just click to tweet] HOW TO MAKE ENGAGING LINKEDIN VIDEOS And what's interesting, with LinkedIn videos, I am getting a disproportionate amount of engagement compared to any other platforms I've ever uploaded on. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Hey welcome back listeners to another episode of Real Marketing Real Fast. Today my guest on my podcast is Gideon Shalwick. I had Gideon on my show earlier this year, I was really impressed with the video marketing tips and techniques that he shared, the tools that he was using, and wanted to reconnect and get him back on the show just to provide an update. And just for us to really have a deep dive, and have some conversations around what we could do to help you, our listeners, to actually engage and take some action steps, and get started leveraging video as a platform to increase your reach to contact or connect with your prospective clients, and to grow your network and build your business. And in this episode, we're going to talk a little bit about LinkedIn and how Gideon's using this for LinkedIn, and give you some very easy ways that you can get started. And how you can repurpose content that you've got. So, with that said, I'm just going to switch over here, and I'm going to invite Gideon on the show. Gideon is with the company called Splasheo, super excited to be a client of his, and just welcome him to the show. Doug Morneau: So, hey, Gideon, it's great to reconnect with you and just to have you back on the Real Marketing Real Fast podcast, so excited. Last time I was surprised that it was back in, just months ago that we did this, and time just flies. Gideon Shalwick: Yeah,

Gideon Shalwick from Splasheo.com is back in the house. Last week he revealed his strategy for increased video viewer engagement. This week he talks about why he does what he does and his courageous journey to figure it all out. We also talk about Maxwell's Equations, which is weird but true. All this and more on the Late Night Internet Marketing Podcast.

Are you spending time creating video content but not getting the engagement you'd like. Do you wish there was a magic button that you could push to get more viewer time on your videos? In this episode, I interview Gideon Shalwick from Splasheo.com who reveals the his strategy for increase video viewer engagement. All this and more on the Late Night Internet Marketing Podcast.

You’ve seen all the stats and you’ve personally experienced the explosive growth of video in the last 5+ years. It is not a channel we can or should ignore for ourselves or for our clients. But unless you or your client have a skateboarding cat – producing a compelling video that will attract and connect with viewers is no small task. (If you do have a skateboarding cat – can I borrow him?) In this episode, we’re going to deconstruct what it takes to create a compelling, engaging video that connects you with your ideal audience. My guest is an expert who has spent over a decade exploring and perfecting the art of the marketing video. Beyond learning how to best our own hang-ups about being on camera, there are even broader questions. What are some best practices? What elements need to be in place to have an effective video? What does effective video even mean these days? My guest Gideon Shalwick is a serial entrepreneur who has been creating businesses in the online video space since 2006. He’s been experimenting, studying trends and making plenty of money off video for over a decade. Today, his focus is on his business Splasheo which is a video captioning service where humans manually transcribe your videos and then burn those captions right into your videos using a variety of engaging layouts. They’re perfect for social and if we’re connected on LinkedIn, you’ve seen my weekly video’s new look, thanks to Splasheo! Gideon also occasionally offers private coaching and training to help people grow their businesses using video marketing. What You Will Learn in this Episode: Why video content is not primarily about transferring knowledge How to connect with your video audience so they want to engage with you How to structure your video content for maximum engagement Tips on how to look natural on camera Why audio is just as important as imagery in creating a video How to use social proofs both as a novice and after you gain traction in video Creating video out of your audio content Why captions make such a big difference in video engagement How to slice and dice your existing content into valuable video nuggets

Why does adding captions increase video views by 300%? This week on The Inbound Success Podcast, Splasheo Founder Gideon Shalwick talks about the power of video captions. Splasheo provides video creators with a simple and affordable captioning solutions, and the company's clients have seen incredible results - in terms of increased video views and engagement - from adding captions to their videos. In this interview, Gideon talks about why captioning is so critical, how to create captions, what captioning costs, and the results you can expect. Some highlights from my conversation with Gideon include: Splasheo is a service that captions videos for publication on social media channels. Videos with captions get more engagement, views and comments. Adding captions also reduces the need to edit videos because the captions themselves promote engagement (whereas uncaptioned videos need more professional editing to drive engagement). Approximately 85% of videos are viewed on silent mode, presenting an incredible opportunity for video creators who add captions. In addition, on platforms such as Facebook, Instagram and LinkedIn, videos are set to autoplay, so captions dramatically increase the likelihood that viewers who see autoplayed videos in their feeds will interact with them. As humans, we are programmed to notice movement, so we are naturally drawn to captions. Captions help improve a viewer's understanding of the content in a video by forming a mental "movie" in their head. Captions are essential for videos posted to Facebook, Instagram and LinkedIn. They are not as necessary on YouTube, where viewers go expecting to have an audio experience. Captioning has the added benefit of enhancing the accessibility of videos for individuals who are hearing impaired. Many people who don't caption videos choose not to do so due to the perceived complexity as well as the time and "hassle factor." The accuracy of the transcription used for captioning is essential because if a viewer notices an error, it breaks their attention and increases the odds that they will fail to view the entire video. Gideon says that for platforms such as Facebook, Instagram and LinkedIn, it is essential to burn the captions directly onto the video, whereas on YouTube, it makes more sense to separately upload an SRT file with captions (this provides added SEO benefits). When it comes to captioning, font size, color and contrast with the background are all important factors in ensuring that captions are effective. Gideon's clients see a 200% to 300% increase in video views when they add captions to their videos. Using Splasheo to caption videos comes out to about $20 per video. Resources from this episode: Visit the Splasheo website Get a free trial of Splasheo, including four video credits, at https://members.splasheo.com/inboundsuccess/ Connect with Gideon on LinkedIn Subscribe to Gideon's YouTube channel Listen to the podcast to learn more about captioning your videos and hear about the impact that captioning has on marketing results. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. This week, my guest is Gideon Shalwick, who is the founder of Splasheo. Welcome, Gideon. Gideon Shalwick (Guest): Hey, Kathleen. Great to be here. Looking forward to this. Gideon and Kathleen recording this episode together . Kathleen: Thanks for getting up early. Gideon is all the way around the other side of the world, and it is 7:00 AM his time, 5:00 PM my time. You can have coffee while I have a cocktail. Gideon: That's the one. We'll have it after the show, maybe. Kathleen: Exactly. Well, tell my guests... my "guests." My listeners. See, there you go. That's me. I need a cocktail. Tell my listeners a little bit more about yourself and about Splasheo and what you do. About Gideon Shalwick and Splasheo Gideon: All right. My name is Gideon, as you know. I've been an online entrepreneur, I guess you could say, for the last 14 years. It all started way back when I was stuck in a job back in New Zealand and didn't quite enjoy what I was doing. I thought, "Hey, I need a change." So, I told my wife, "Hey, let's emigrate Australia," where we live now, "and start a new business there, start a new life." So, I started applying for jobs. I couldn't get a job in Australia, because that's going to get our ticket to get into Australia, right? So, after about three months I just gave up. I wasn't employable. So, my wife started applying for jobs. She got three job offers, in fact, within a week. Kathleen: Wow. Gideon: So, within a month, we were in Australia and I was starting my business, or at least figuring out how to start a business or what the heck it is that I wanted to do. My wife, she was working and basically paying the bills. I remember saying to her, "Look, if I can't make back the money within the first year of what my salary was, then I really don't deserve to be making that." It wasn't even much. I mean, it was $54,000, was my salary back then. First year I think I made 10,000 and I spent 11. So, I made negative 1,000. Second year, not too much different; I had a negative year again. It really wasn't until about two and a half years later that we finally figured it out, but before that point, we were this close to just giving up. I remember having this conversation with my wife and I said, "Look, it's just not working out. I've given it a good shot. We said about two or three years, and it just wasn't working." I can't remember, but it seemed like a week or a month after that point, we got this opportunity to work on a new business. We launched that, and it was a content-based business, was called Become a Blogger. This is back in 2008, I think, right about there. We launched a program that taught businesses how to use blogging for growing their businesses. It was really a content marketing sort of a business. We helped people use content marketing to grow their businesses. That was life-changing. Within a month, the business was making about $23,000 a month, which was fantastic going from zero or negative per month to 23K a month, which is great. I think within about two weeks of launch, we had about 10,000 people on our email database, which is great. This is something I often forget, but before we even launched, we created this series of 10 little videos, content pieces, that we just put out there on the Internet. Now, this was back in the day when YouTube was just getting started, I think. In fact, their video quality was so terrible back then, we used another service called Blip.tv. I'm not sure if you remember- Kathleen: No. Gideon: So, I'm not even sure if they're around anymore. But anyway, on that platform, we had over 300,000 downloads of our 10 little videos before we even launched. Kathleen: Wow. Gideon: I think even back then it was such an eye-opener to see how good it can be to create really useful content for an audience and to have that to help grow your business. So, that was my first little bit of a success. Since then, I've just building it, been setting up different companies. Built our own personal brand back in the day. I got to about 40,000 YouTube subscribers until I thought, "Hey, I better start building brands here that can run independently of me and my personal brand." I created the company called Splasheo and then spent about a year on it but then got distracted in a way to set up another company called Veeroll, which was a software company. We automated the production of video ads for YouTube and Facebook and Instagram. Earlier this year, I exited that company and back onto Splasheo again after four or five years of just ignoring that business. So, with Splasheo now, we caption people's videos and turn it into a really effective video for social media for our clients. Kathleen: Yeah, that's great. Gideon: So, that's what I'm busy with right now. Kathleen: I love what you're doing with Splasheo, because I've been experimenting with a lot of LinkedIn video just for myself. It's not something that I'm doing through work; it's a little test outside of work, a passion project. I'm not highly technical in terms of my ability to edit video or anything like that. We have a video team at IMPACT, but I'm not using them for this. So, doing this on my own, I've realized how burdensome it can be on the individual video creator to try and manage that process of producing really nice-looking videos with captions. But what a big difference it makes if you do it, and then when I saw what Splasheo does, I was like, "I should have just used that. It seems so much easier." The Benefits of Captioning Videos Gideon: Well, that's exactly it. I mean, there's a couple reasons why I got excited about captioning videos. The first one is like you're saying; it makes such a big difference to the effectiveness of the videos and especially the attention and engagement that you can get from your videos just by adding the captions. We've seen this time and time again with our own videos but also from our clients. As soon as they start using captions, they get more views, they get more engagement, they get more comments. They just get a much better result just by adding captions. It's so powerful. The other benefit that was a surprise to me, that I could only discover once I started doing it, was that when you start adding captions... I mention how it improves your engagement for your videos, right? But when you look at the reason why you normally edit videos, especially content videos, it's often and probably in most cases it's because you want to increase the engagement of your videos. You think about adding jump cuts or B rolls or special music or animations or what have you, and all for the purpose of trying to keep the engagement of your viewer. When we started using captions, we realized that just by adding captions it does all those things automatically just by default. So, what that means then is that you don't really need to edit your videos anymore, especially these content type of videos where you're using content to grow your influence online. We're not talking about creating a Hollywood production here or a very fancy video ad, for example. We're talking about creating engaging content where people can engage with you or with your brand. When you start adding captions, I mean, yes, you can still do editing if you want to, but you don't need to anymore because you get that benefit of what you used to be able to get with just editing. So, that was really powerful insight when I started using it. How Video Fits In Today's Marketing Mix Kathleen: That is. That's so interesting. Now, taking a step back, I was fascinated to hear you talk about what led up to Splasheo and just how you've always been somebody who's been involved in video in some way or another. You had this tremendous YouTube following. How video is being used in marketing, seems to me at least, has changed considerably in the last several years. I wonder if you could speak to, today, where you see the opportunity and what's getting the biggest results with video. Gideon: Well, I think in some ways it's changed and in some ways it hasn't. I think in terms of how you connect with people hasn't changed. Perhaps what people are doing now and the strategies and tactics they're using, maybe that's changed. Some of the platforms have changed. For example, back in the day with YouTube, at the beginning, you got rewarded for getting more views and that's what they looked at. They looked at the number of views you'd get, and then if you got a lot of views, the algorithm was favorable towards your videos. Then a few years back, so many people started playing the system and getting fake views and just all sorts of naughty things people were doing and so YouTube said, "Okay, let's change this. How can we make this so that we reward people who create good content?" Then they started looking at watch time and session time, right? So, watch time is where they look at how long people watch your video for. Session time is how long they stay on YouTube as a result of watching your video, right? So, they started looking at those two factors. If you weren't keeping people's attention, if you weren't keeping people engaged, then you'd lose out. Your videos just wouldn't... they'd just stop ranking. That was a good thing, because it got rid of all those people who were just creating really bad content but somehow getting the views, tricking the system. So, ever since then, I think it's been really good for us as content creators to create really useful content. Now the challenge now has become that everyone has upped their game, and now there's a lot of good content out there. So, now the question's how do you stand out. I think what really has been very interesting, especially in the last... well, it's actually been around for a while, but especially in the last year or two I think business folks have started picking up on this a bit more, and that's where the massive increase in silent play of videos. So, when you watch videos on your phone, for example, or even... it's not even on your phone. It's even on desktop as well. In general, people watch it on silent. The videos autoplay, right? Since autoplay came in, the sound is off. So, the thing starts playing on autoplay. You're sitting there scrolling, and if the video is not captioned, most people just keep scrolling by. I mean, it's something like 85% of people who videos on silent at the moment. So, that's a huge number. If you're not doing something special to stand out for those people, you're really losing out on a big part of your audience. You've got to do something to grab their attention. A lot of people do visual things with their hands or some special effects with the editing to try and grab people's attention, but there's nothing that engages better with actual text moving on the screen of what the video's about. That's what captions bring to the mix. So, I think that's been a big change, and I think if you're creating videos today and not captioning them, then that's a big problem. Again, it comes back to the key objective for creating videos, and that is to create a connection with your viewer. That hasn't changed. Since day one, that hasn't change. You've got to create that connection with your viewer, and you do that by, first of all, making sure you're talking to the right people and secondly by creating video content or a message that really resonates with them. In other words, creating a message or content that they actually want to watch and consume and share. So, that hasn't changed, which is brilliant. From a marketing perspective, the principles are still the same. Make sure you're targeting the right people, make sure you're creating the right message for them, and then use these different strategies, like for example the captioning, to help get their attention better and engage them a lot more inside your video content as well. How (And Where) To Use Captioned Videos Kathleen: Now, is it fair to say that the captioned videos for the most part are being used in the feed on social channels? Gideon: Sorry, is most of them getting captioned? Is that the question? Kathleen: Are most of the videos that are being captioned, is it fair to say that they're intended for use in the feed on social channels or in ads on social channels? Gideon: Yeah. Well, I think they add benefit no matter where they are. I mean, this is interesting. Even if you're watching a video and you've got the sound on, when there's captions, people tend to read them. I don't know about you, but certainly when... I haven't done a test on this, but my guess is that a lot of people are similar to me in the sense that if you're watching a video and there's captions on the video, you tend to read them anyway. The reason is because it's moving, so your eye gets drawn to it, and we can't help ourselves but read text when it's coming on the screen. It's just how we're programmed. We're programmed to notice movement. So, when we do that, it helps us absorb and consume the information a lot better and remember it a lot better, too. So, it's not just those autoplay videos on silent. It has a benefit for this, also, and additional benefit where people can actually consume the message a lot better. So, I think, yes, the feed, that's the obvious place where it works very well and perhaps why companies add captions in the first place, but I think there's other benefits, too, for having those captions in the videos, even if people are not watching it on the autoplay. Certainly, that's where they work really well. So, the three big ones for me are, when it comes to captions, Facebook, Instagram, and LinkedIn. Those three. YouTube, yes, captions work there, but it's a different kind of a beast. I think people there still prefer hitting the play button and actually watching- Kathleen: Yeah, I think they go there expecting to have an audio experience on YouTube. Gideon: Right. So, that's a different beast, but even with YouTube... I mean, if you go to YouTube now on your phone and you're on your home screen, the videos there are autoplaying now, too, which is a relatively recent thing. But I mean certainly on Facebook and Instagram and LinkedIn, if you go to the feed, the videos autoplay by default. Those are excellent places for using captions for. Video Captioning and Website Accessibility Kathleen: I would think, too, though, it's interesting, what not a lot of people talk about but I feel like it's becoming a huge deal is just accessibility. I'm hearing more and more about lawsuits that are being levied against companies that have websites that are not completely accessible to all differently-abled people. If you have a ton of video on your website, not captioning it is really a problem when it comes to accessibility. So, I think that's sort of an interesting angle that is not given enough attention. Gideon: Yeah, that's right. We were actually helping someone who... she is deaf, right? So, she can't hear anything. She is really very focused on captioning. She actually captions all her videos. Her speech is good enough to still be captioned, and, of course, for someone like her and other people like her, having captions on the video is extremely useful. For example, when you watch her videos and you've got the sound on, it's quite difficult to understand it. I guess you can get used to it, but when there's captions as well, obviously that makes it a lot easier to understand. But then also people who are obviously deaf, they want to see the words. Again, if you don't have the captions on... and especially the way we do it. We burn the captions into the video, so we have control over where they get shown and how they get shown and how clear they are and how readable they are, et cetera. All this sort of stuff. If you don't have those, again, you miss out on the autoplay or the silent viewers, I guess, but then also on those people who can't hear the video if there's no captions, right? So, absolutely. You might as well add them. Why More Marketers Don't Caption Video Kathleen: Yeah. Now, having said this, there are tremendous benefits to captioning, but it's interesting to me just how many videos are not captioned. I'm curious why you think that's the case. I would imagine it would be one of a few options: either people don't know how to do it, or they feel like it's too difficult or time-consuming or expensive or they don't for some reason realize it's necessary. Or, in some cases, I imagine, there are times when people make a conscious choice not to caption it. In your experience, what are the more common barriers? Gideon: I think you've pretty much summarized that. I think definitely probably the main one stopping people if they are interested in doing it is the difficult of doing it. I mean, it's not that difficult, right? There's software out there that can automate the process somewhat, but where it becomes troublesome is the time-consuming nature of it. So what we do, for example, is when we get our clients uploading their videos, the first thing we do is we transcribe their video. It's a human being that does the transcription. We've tested automatic versions and, yeah, they work. I mean, you can get the automatic version of the transcript of a caption file back very quickly, within minutes. They often promise something like 98% accuracy, but you know what? The extra 2%, to fix that, it takes you like 98% of your time to fix that up. So, a very frustrating process to get it done really well, and it's important to get it done really well. We promise 100% accuracy, because we know how important it is that when people watch your video and they read your video, if there's a mistake in where a full stop is or a wrong word or a wrong name or something like that, it breaks their attention and it reduces their engagement. When you break their attention, it just creates an opportunity for people to click away, because there's so much other competition and stuff competing for people's attention. So, you've got to get it perfect, and that's one of the key things we do. The first thing: we transcribe it, and then we've got a person that reviews the transcript as well. So, we always have a different person reviewing the transcript to make sure it's really, really well. The third person then actually burns the captions into the videos using our specialized video editing software, and then a fourth person does the final review. So, there's really four people looking at each video. We've got four people doing that. Now, most companies don't have that sort of capacity to be able to... I mean, yes, you can build a team to do that and manage that, but it's a pain to set up. So, you can do that, but, I mean, there's easier ways of course. Some people like doing it themselves, but then they often get stuck on the doing-it-yourself nature of it, because it takes time away from actually creating content. When you spend time editing and fixing up typos and trying to figure out how the caption thing works and all that sort of stuff, it takes time away from getting your message out there to the world. So, definitely there's a technical barrier. The cost is not so much an issue, unless you look at time. I think if you're building your own team and they're spending time... they're not specialized at this and every time they do it, they take more time than necessary. It introduces extra cost into it and, of course, extra time as well. I think the interesting one you mentioned where there might be some reasons why people don't want to caption, and the only one that I can think of is perhaps for YouTube where maybe you still want to do the captioning. There's some SEO benefits when you upload the captioned part onto YouTube natively, but there's not as much benefit of burning the captions into the video, whereas for the other platforms like I mentioned, with Facebook, Instagram, and LinkedIn, I think it's essential to burn the captions into the videos. Just uploading the SRT file, for example, to the platform, it doesn't quite cut it, because the thing is, when people watch the videos, sometimes they might have captions automatically turned off. Or what I often see is the captions are not very readable, especially on mobile devices. They're so tiny. You can't even read the words. So, I think for those, especially for LinkedIn, Facebook, and Instagram, you've got to burn it in and that gives you much more control over what it looks like and how people can actually consume that content. So, yeah, it's either going to be technical or cost/time. The other reason, I guess, would be if they're ignorant to the value of captioning. They just haven't realized how important it is. But as I said, I think it's essential. Video Captioning Best Practices Kathleen: I want to dig a little bit deeper into something you started to touch on, which is the really fine points of best practices for captioning. You mentioned uploading an SRT file, it might result in captions that are too tiny to see. So, can you talk a little bit more about what makes for a good caption to video experience? I want to touch on everything from font size, to do you have a background behind those captions, do you put them in one word at a time as the person says it, do you put it one line at a time? I've seen in a lot of different programs with different options, and I'm just very curious as a company that's build around this what you see as the best practices. Gideon: Well, there's one word that drives everything we do for the captions in particular, and that is readability. It's got to be readable. That's the most important thing, especially on smaller devices like your mobile phone. So, that's the litmus test, I suppose. If it's not easily readable, then it's a problem. From there we look at size. So, we have a certain size that's big enough to work really well on especially mobile devices. We look at color. So, often times we'd either have a colored background with white text, say, or if it's a light background we use darker text. There has to be some really good contrast. Kathleen: Contrast, yeah. Gideon: Yes. Absolutely. If you don't use a background, because what often looks really good as well... TED does this really well. The TED Talks, they often have little snippets of. They don't have an actual background necessarily for the captions, but they either have a darker... the video's darker by nature, because with the TED Talks it's in a darker area and down at the bottom it's quite dark. So, white text on a dark background works really well. But sometimes the background from the video might not be that dark. If you're using white text, it can blend in with the background. Again, the readability goes down. So for them, you've got to use either a drop shadow on the text itself or introduce a transparent darker layer below the text so that, again, you create that contrast so it's easier to read. Very, very important. What else do we look at? For some things, what works really well as well is, for podcasters, people who create a lot of audio content, we take those... people submit little snippets of their podcast. Pat Flynn, for example, he would submit a between one and three-minute audio clip to us. He'd select either a color background or an image background. What we do, then, is we superimpose really nice big and bold text on top of that and that works really well, because then you've got then, again, that nice contrast. But then we often increase the size even more. So, you'd have maybe a square video and the main thing you see, really, is the big text right in the middle of it. You can't miss it. If people are scrolling and there's this big, fat text in the middle of the video and it's engaging text, people read and they go, "Wow. Yeah, this is interesting," it pulls them in. It's really, really effective. Part of that also is not just what the text looks like, but like I said before, the accuracy of the text is really important. Also, how long the text is, how many letters there are in each text segment. It's interesting, because there's a bit of a science there between how many letters get used and also trying to fit that in with an idea segment. Sometimes you might want to have slightly more words, but it's all keeping the same idea in one shot, so to speak. Otherwise, if you break it halfway, again, it breaks their attention. So, a lot of little things we look at like that to make sure that it's readable, once again, so that people don't feel like they're getting interrupted while they're reading or watching your video content. Those are some of the things we look at for the caption part of it as well. There's this other- Kathleen: What about in terms of the words... for example, I've seen on one platform that I've looked at that does captioning, they give you the option of adding the caption one line at a time, so the line of words will appear, or one word at a time. Is one better than the other? Gideon: I haven't done specific tests on this, but certainly from looking at this myself and also... this is interesting. I had this conversation with the deaf lady that I was talking about before. She studied this a lot in a lot more detail than I have, because it's a lot more important for her. Kathleen: I bet. Gideon: So, what I've noticed is that there's probably three levels here, and they go from one extreme to the other. The one extreme is where it's just one word at a time. Boom, boom, boom. Now, I know that there's some technology where you can actually speed read with just one word at a time. You can increase the speed with some software to help you read faster- Kathleen: I feel like that would give me a massive headache. Gideon: Well, your brain is surprisingly fast, and you can actually read a lot and very quickly like that. Now, the trouble is we read faster than we can talk. So, when this is used as captions, often times it's too slow for our brain. Our brain wants it faster. That's one thing. But also the other thing is it's kind of distracting, because for that to work you have to only look at the words. You know how with reading you can read ahead a bit and then sort of absorb the content. So, when it's just one word at a time, I think it's not as effective and, like you say, it can be quite bothersome and tiresome to watch a video like that. While it might draw the attention in, does it help with engagement? I don't know. That's questionable in my view. So, the next step up from that, which is better but I think is still not as good, is when they just have one line and sometimes they use all caps. Kathleen: Oh, that's not good. Gideon: Right. Again, is it readable? I think when it's just one line, the trouble with that is that there's often not enough time for you to read it, because when it's one line, depending on how fast a person's speaking, there's less time for people to actually read that little one line. Then you might not even be finished yet with reading it and it flicks on to the next line already. So, you miss what's been said. Kathleen: I imagine that would be so frustrating. Gideon: Right. Exactly. You tend to stop reading and click away and move onto the next thing. So, I think certainly the best mix we've found is where, again, we have enough text space available to group together the... there's a word for it. I can't remember what. It's like an idea snippet, I guess, or concepts go together within the text so that you don't break that train of thought. Also, when you have the text often in two lines or slightly more, it gives the viewer more time to actually read and consume and absorb that content, which I think is important. So, I think, yes, they all work, but there's different grades of how well they work. I think the best one is where they give people a bit more time. It's so interesting; I think a lot of people are trying to use fancy ways of trying to stand out with the captions, and I think that is actually a mistake. You're not trying to be fancy with your captions. You're trying to make it readable. That's the number one goal. If there's anything that you add to it that makes it look fancy and reduces the readability, then I would say it's a no. Rather go for something that looks simpler and more traditional but increases the readability, because ultimately it comes down to how well people can consume your message. What Impact Does Video Captioning Have On Marketing Results? Kathleen: So, you work with a lot of different clients that are captioning their videos. Do you have any examples you can share of people that have added captions in and seen really great results? Gideon: Absolutely. I mean, a common friend of ours, Marcus Sheridan, he was one of our first users. He'd been using it for... basically, he was one of our first users, which is amazing. He got back to us after a few weeks after using the service and he said he got a between 200% and 300% increase in his viewers. He didn't mention the number, but he said he had a massive increase in click-through rates as well for videos, which any time I see it, it always takes me by surprise how big the difference is just by adding captions. I mean, goodness. We're seeing this time and time again from our clients. There's one of our users, Tim Sanders. He started using the services. Well, he would normally just get... he'd get a good number of views and a decent number of comments on his videos on LinkedIn in particular, and then he submitted one of these videos that we captioned for him. One thing we haven't touched on is that we don't just caption the videos; we also burn them into your videos, right? We burn it into a really engaging-looking or designed for engagement frame. We add a headline, for example, as well at the top of the video and then the captions go down at the bottom. So, that's really important. Why Burning Captions Into Videos Is So Effective Kathleen: Can you talk about why that distinction's important and what that really means? Gideon: Yeah. So, the two key things you want to do with creating video content is you want to grab people's attention and you want to engage them. You can add a third one, maybe, where you call people to action, you want to get them to take some sort of an action. But in terms of the content itself, you want to grab their attention and engage them. There's two things we to make that happen specifically. The first thing is we use... the frame that we create the videos in is created in such a way that it grabs attention. So, our most common frame is the square one. It's called the fancy square, where you have the option to add a headline on the video, a static headline. It stays there when the video starts autoplaying, and then below that is your actual video. Then below that is room for the captions. So, the bit that grabs attention is actually two things. It's the headline. I mean, if you've got any piece of content... I mean, often when you talk with copywriters, they'll say that 80% of your work and 80% of the importance of your content goes into a headline. That's the most important thing, because that's what grabs people's attention and that's the number one thing that helps people decide whether they want to consume the rest of the content, unless there's little- Kathleen: Right, it's worth my time. Gideon: Exactly right. I can't remember who said this. Some famous copywriter talked about the purpose of the headline, and the purpose of the headline is to get people to read the next line. That's all it is. And then the purpose of the next line is to get people to read the following line. So, it's really interesting. With a headline, you're not trying to get people to necessarily watch the whole video, but you want them to just stop and go, "Hey, this is interesting. Maybe I should pay attention." That's what the headline does. It's so important. So, there's a bit of an art to writing those headlines as well, writing them in such a way that really draws people in. When you see captions moving on the screen, that draws people's attention in as well, because we're programed just to notice movement. Then the second thing, which is engagement, happens really through the captions and the actual content. What's really interesting about this that I don't think a lot of people realize is that when people read words they don't actually see the words. They see the images behind the words. They see the images that the words invoke. When you read a book, you don't look at... I mean, you read the words, but as you're reading it, in your mind, it creates all these images. Kathleen: Totally. I've always said it's like playing a movie in your head. Gideon: I was just going to that. It's like you've created this movie theater and put inside people's heads. Words are powerful, because not only is there an image that gets created but it's a visual image that gets created by the viewer themselves. So, they own that image through your content, which means it's much more powerful than just visual content. When you can get people to use their own imaginations to help consume your content, that's really, really powerful. Kathleen: Although I feel like it's a double-edged sword, because that's the problem that happens when you read a book that you love and you've played the movie in your head. Then somebody goes and makes an actual movie and it's not the same movie you had in your head. All of the sudden, you're disappointed. Gideon: Definitely. I definitely know what you're saying. It's so powerful, because, I mean, if I tell you to not see the thing I'm going to tell you about next... for example, please don't imagine and seeing in your mind's eye a pink elephant with wings flying in the air. You just can't- Kathleen: Impossible. Gideon: Impossible. I didn't show you; I just said the words. So, the same thing happens when you start adding captions. Those two things is what we have that's super important. I mean, we do have a third thing as well where you can add a call to action and getting people to actually do something. I think those are the three kings of any video: attention, engagement, and action. You get those three things right, then you've got a beautiful combination. Now, I forget the original question that we were talking about but- "Those are the three kings of any video: attention, engagement, and action. You get those three things right, then you've got a beautiful combination." - Gideon Shalwick Click to Tweet What Does It Cost to Caption Videos? Kathleen: No, you did a great job of answering it. We were talking about the technical details. We were talking about the results. I feel like if somebody's listening and they're making videos, really, it's a no-brainer to add captions. So, if somebody is interested, can you give a sense for what does this cost? Because that's always the next question, right? "This sounds great, but can I afford it? Is this too good to be true?" Gideon: Right. So, it comes down to basically how much you value your time. Obviously, you can do this yourself, like individually a do-it-yourself. There's a lot of solutions out there that allows you to do that, but, again, you've got to do it yourself and use the software yourself, et cetera. Next option is to get someone else to do it for you. So, either build your own team or outsource it. Again, there's a time commitment there. When you train people up and they leave, that's quite a painful thing. But, I mean, that is certainly an option as well. The third option is where you just get someone who's a specialist at it. So, that's what we're doing at Splasheo, for example, where we specialize in it. We do it every day. We eat captions for breakfast and morning tea and lunch and afternoon tea and dinner. And then dessert as well. So, we've been able to systemize it quite well. We've got different plans. At the higher price, it works out to about $20 per video, and that's for up to five minutes long for a video. So, 20 bucks and you've got yourself a video. We'll take about 24 hours to send it back. Kathleen: That's really reasonable, because I have tried to caption my own videos. Let me just tell you; even with these super simple programs, I'm spending more than 20 minutes, and I feel like the time value of money is huge. Gideon: Right. I mean, it takes 20 seconds. Once you've got the video, it takes about 20 seconds to submit your video. I mean, it might be even less. Once you've got your video customization set so you can save those in another folder area, once you've got the set and you've got the video, you just put the link in there and press go. I mean, 20 seconds is a long time to do that, and then you're done. When you think about removing obstacles for you to get your message out there to the world, I mean, this is great. It just means you can be in front of the camera, and once you're done with that, you submit it and you go and do whatever else you need to do in your business without letting other things take your time away from what you're supposed to be doing. A Special Offer For Inbound Success Podcast Listeners Kathleen: I love it. Well, I have a feeling there are going to be people listening who have questions or want to learn more about Splasheo, want to check out more of the pricing packages. If they want to do that, what's the best way for them to learn more? Gideon: Well, we've actually set up a special page for you guys at Inbound Success. So, let me just make sure I get that right address. We set up a free trial for you guys where you can get up to four video credits. Each video credit gets you up to five minutes' worth of video. So, that's about $100 worth of video credits that you can get for free as part of this trial. It's a seven-day trial. You don't have to use it within the first seven days, but after seven days, the first payment kicks in. So, that's on the growth plan, which is 99 a month. But you can sign up and get the first four credits 100% free, and then after seven days when the payment kicks in, you get another four. You can cancel any time, of course. You can get access to that at Splasheo.com/InboundSuccess. So, that's Splasheo, which is just splash E-O dot com. Splasheo.com/InboundSuccess. Special for Inbound Success Podcast listeners: Get a free trial, including four video credits, from Splasheo at https://members.splasheo.com/inboundsuccess/ Kathleen: All right. I will put that link in the show notes. Thank you. That is a fantastic offer. So, if you're listening, you've got no excuse now. You can get four videos captioned at zero dollars by Splasheo. So, check that out. Again, links will be in the show notes for that landing page. Kathleen's Two Questions Kathleen: Before we wrap up, I have two questions for you that I ask all of my guests. The first is, we talk a lot about inbound marketing on this podcast obviously, so is there a particular company or individual that you think is really killing it right now with inbound? Gideon: Yeah, absolutely. It's one of my friends, Nathan Chan, from Foundr.com. They're also a user of our Splasheo service. I mean, they just absolutely love it, because, again, it helps them just get the content out there without being held back. But, I mean, sure, that's the caption side, but aside from they also do this whole inbound marketing really well. So, they're a great example if you go to Foundr.com to check out. One thing that I learned from Nathan is that... he talks about the way they've done it. What they would do is they would just focus on one channel at a time or one platform at a time or one traffic generator or content strategy at a time. They wouldn't try and do a bunch of things at the same time. Just do that one thing and do it until they've completely mastered it. I've seen them do this. I think they started with Instagram and totally killed it. I think they're sitting on 1.7 million subscribers there now. Incredible. Kathleen: Wow. Gideon: Then they did this podcasting and interviewing people. Well, they didn't do it at the same time. He did the Instagram thing first and then the podcasting. Totally smashed that. I don't know how big... I mean, he's got one of the biggest podcasts in the world, I'd imagine. I don't know the numbers, but I would imagine it's pretty big. Now, he's doing it with YouTube. It's been so interesting, because I remember watching at the beginning and him working with Instagram and podcasting and I'm not sure what else they were doing, but I said, "Guys, you need to look at YouTube. There's a big opportunity there for you guys." He said, "Yep, we will, but not yet." I don't know how long they've been at it, but it hasn't been that long. Maybe since the start of the year that they've been focusing on YouTube now. Again, they are just crushing it. I think the reason is because they have such big focus on just one channel at a time. It just gives you the ability to be like a superhero. You can just hone in with laser focus, laser eyes to make that thing work really, really well. Kathleen: I love that example, because I just this past week published my 100th podcast episode and what I did for it was I went back and looked at the previous 99 episodes. I extracted as many commonalities as I could from those interviews about what made those particular marketers really successful. One of the things I specifically talked about was they pick one thing and they do it really well. Now, it doesn't have to mean they only ever do one thing, but they tend to, exactly as you said, master one thing before they start to move on. What I think is so interesting about that is that marketers tend to really be distractible. We love our tools and our new platforms, and we have a lot of shiny penny syndrome. It takes a phenomenal amount of discipline to say, "No, I'm not going to try that hot new thing. I'm going to do this one thing until I have nailed it, and then I'll move on." So, that's a great example. Second question- Gideon: Yeah, just- Kathleen: Go ahead. Sorry. Gideon: The thing is, as soon as you add something else, like if you're just starting out... I mean, it depends a bit on your resources as well, but I think this goes whether you're a small company or a bigger company. It's the same thing. As soon as you introduce another channel, it dilutes your efforts. Not only does it dilute your efforts, it also increases complexity. As soon as you introduce complexity, it becomes harder to grow. I think that's the key thing; you want to keep it as simple as possible and you make it as easy as possible for you to succeed. Give yourself the best possible chance to succeed in a big way. You can only really do that with focus. Kathleen: Love that. The second question I have for you is... the other thing I hear from a lot of marketers is that it's really hard to keep up with everything, because there is so much new stuff that is constantly coming down the pike, whether that's new technologies or new strategies or new algorithm changes. How do you personally keep yourself educated and on top of all of this digital marketing stuff? Gideon: I might have a bit of a different answer here. I think the way it happens for me is probably through osmosis. In a way, that's the short answer. But the other part of it is that I don't actually specifically stay up to date with any specific group or organization or thought leaders or what have you. I do that on purpose. The reason I do that is because, for me, I just find that when I do that, it's easy to get blindsided by certain people's opinions about certain things. Also, it could become restrictive in a way, because if I were to follow just a few number of people, I would start thinking that's how the world works and that's the only way it might work. It might discourage me from thinking for myself and coming up with creative solutions. So, where I draw a lot of my inspiration from now is not actually from existing thought leaders or organizations who are leading. I try and go back to, I guess, just myself and look for that inspiration actually away from what's happening. Because often times you look at the truly innovative companies, and they're the ones who they actually do something different. They're not doing the same as everyone else. I think to be different, you've got to think differently. You've actually got to be careful not to get too conditioned with what everyone else is doing and saying. So, I think that's always been a good recipe for us to come back just to... it actually comes back to what it is that we love doing and how we love serving. Sometimes, it's not the same as what's happening in the world right now. When we focus on that and we go back to what it is that we're truly passionate about, because of that passion, that gives us the fuel for the creativity. Then, these ideas just come from out of nowhere. When we focus on it, not always but often times they come out. When they do come out, it's something that's totally unique but also useful at the same time that really gets people's attention. Kathleen: Well, I feel like there's such a valuable lesson in what you just said that applies way beyond marketing in the world we live in today, not putting yourself into an echo chamber and just blindly following certain people. I'll leave it at that and not say more. But I love that. How To Connect With Gideon Kathleen: So, we talked about how people could learn more about Splasheo. If somebody wants to get in touch with you or connect with you online, what's the best way for them to do that? Gideon: Well, I'm actually a newbie on LinkedIn. For 13 of my 14 years, or maybe 13 and a half of my 14 years as a business owner, I've ignored LinkedIn. It's only really been since the start of this year that I really started looking at it. So, if people want to connect with me there, I'd be more than happy to. My following's still very small there. I think I'm just approaching about 1,000 connections there now, which is also interesting. My very first video on LinkedIn got 27,000 views. Kathleen: Wow. Gideon: Well, I had 500 connections at the time. I think it just says something about LinkedIn. If people want to connect with me there, just search for Gideon Shalwick and say you've listened to this interview. I'll be more than happy to make a connection and have a chat. So, that'll be very exciting for sure. You Know What To Do Next... Kathleen: That's great. Thank you so much, Gideon. Now, if you're listening and you've learned something new, you've liked what you've heard, you're now passionate about captioning, I would very much appreciate it if you would leave a five star review of the podcast on Apple Podcasts. It makes a huge difference. If you know somebody else who's doing kick-ass inbound marketing work, Tweet me at WorkMommyWork, because I would love to make them my next interview. Thanks so much, Gideon. This was a lot of fun. Gideon: Thank you, too. It's been great fun.

Gideon Shalwick is a serial entrepreneur who's been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today's increasingly-noisy digital world.  Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video.  When Gideon learned that 85% of viewers watch video content on silent mode, he realized the importance of captions -- and not just native captions, but real, personalized captions that add value to video content.  So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using punchy, engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to “wow” your audience and make an impact. About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

If you’re making any type of social media videos on the web, whether it's for your business or your personal brand, you're going to want to pay attention to this episode. Our guest is Gideon Shalwick, the Founder of Splasheo, a video captioning service where real people manually transcribe your videos and then burn captions right into your videos. Gideon's software and service make it a lot easier to turn your ordinary videos into snappy clips that will have your viewers instantly glued. We're going to talk to him about what's working now, what might not be working so well, some of the things that have been challenging, and that have been effective in launching Splasheo. For more information on Splasheo, Gideon has a very special link for you. Click Here: Splasheo.com/bacon For the full show notes visit us at baconwrappedbusiness.com Love the show? Subscribe, rate, review, and share! Here’s How » Join the Bacon Wrapped Business Community today: baconwrappedbusiness.com Bacon Wrapped Business Facebook Brad Costanzo's LinkedIn Bacon Wrapped Business YouTube Brad Costanzo's Twitter

[Important] It's not about getting people to watch your videos!It might sound a little counter-intuitive but getting people to watch your videos shouldn't be your number one goal.  If it were just views, then I'd be suggesting that you make cat videos!When your goal is to get the phone ringing with new patients then what […]

Tips on how to create authentic engagement with branded video content with Gideon Shalwick The key when it comes to video content is that a lot of people miss is the match that you have between who you're talking to and the message that you have, so your message and your market match. How do I come up with the topics? One easy shortcut is to ask yourself, what are all the problems that your target audience are experiencing? Problems, frustrations, needs, desires, all those sorts of things. I remember how excited I felt because I felt for the first time you didn't have to be like a movie star or a celebrity or get into a television show to be able to have widespread sort of recognition and sort of influence for your brand. But really the best camera you have always is the one that you have with you, right? What's the biggest pain point? Video editing. That's an easy fix. Use QuickTime it's a free piece of software and it allows you just trim the front and back out and it takes a few seconds. It's instant. It's really easy and quick to do you don't even need fancy software. But it doesn't matter what you look like. Really what it matters is what you can do for other people and how you can serve them through your message and what you can teach them and help them with. Feel the fear and do it anyway. They just have a really good SEO strategy where they optimize for the right keywords and then they get all the longterm traffic. And they're just crushing it at the moment. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT [just click to tweet] HOW TO CREATE AUTHENTIC ENGAGEMENT WITH BRANDED VIDEO CONTENT The key is the match between who you're talking to and your message, so your message and your market match. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing, Real Fast. Today's guest is Gideon Shalwick. He's a serial entrepreneur who's been creating online videos and video content for over a decade. I first met Gideon several years ago at a conference called the Tropical Think Tank held in the Philippines and run by Chris and Irv Ducker. Doug: After a couple of entrepreneurial hiccups, Gideon found his niche in video marketing with his finger on the pulse of social media content marketing trends, Gideon knows the impact of authentic engagement with branded video content. While you've learned that 85% of video content is viewed on mobile, he realizes that the importance of high-quality captions for that content. Doug: So he launched a new company called Splasheo, it's a video captioning service that's powered by real people that manually transcribe your video and add personalized captions. Because of the human touch, Splasheo also creates meme-worthy videos using flawless captions to grab users attention and keep them engaged. Doug: So I'm super excited to reconnect with Gideon today and welcome to the Real Marketing, Real Fast podcast today. Doug: Hey Gideon, super excited to reconnect with you today and to invite on the Real Marketing, Real Fast podcast. So welcome to the show today. Gideon Shalwick: Awesome to be here, Doug. Looking forward to it. Doug: So we met a whole long time ago over in the Philippines at the Chris Ducker event and I'm just super excited to catch up with you and for you to fill us in a little bit on what you've been working on in the video content and online marketing space. Gideon Shalwick: Oh man, it's been a journey since we've talked last. I think we just mentioned before we started this call that when we met back at Tropical Think Tank, with Chris Ducker's event. I was just about to start a new business Veeroll a company that I started with some co-founders of mine. J.C. and... J.C. and Sophie. Gideon Shalwick: And that company I've exited from now, but it was a wonderful journey. Lots of learning experiences.

In Episode 91 of the Engage Video Marketing Podcast, Gideon Shalwick, the founder of Splasheo joins me as we explore one of the best ways to capture and hold the attention of your audience in your video content amidst the noise in the different social media platforms. More and more people are viewing video content without the sound enabled and this is where Splasheo comes in to help get attention to your videos. Splasheo is a video production service that creates captions for your videos to help build engaged audiences. In this episode we cover: Gideon’s story of what led him to the world of video marketing. A backgrounder on Splasheo. Common incorrect ways people are doing when they upload video and how to correct these. Engaging with different kinds of people on social media platforms. Problems with using native subtitle options on your videos posted on social media platforms. The benefits of using a good opening hook and headlines on video. 2 important things you want to achieve from your social media videos. How captions can help in transferring your message to your audience. The benefits of Splasheo’s style in putting burnt-in captions in the video. Tips for planning out captions for video. The barriers of doing video and how to overcome them. Gideon brings us through the process of using Splasheo. Final tips from Gideon on making videos. Links mentioned in the show Episode 10 - Understanding Story to Build a Tribe with Gideon Shalwick (http://engagevideomarketing.com/episode10) Splasheo Website (http://engagevideomarketing.com/splasheo) Ben’s Email: podcast@engagevideomarketing.com (mailto:podcast@engagevideomarketing.com) Support this podcast

Gideon Shalwick of Splasheo talks about how baked-in captions can increase social video views.GUEST: Gideon Shalwick of Splasheo. Follow him on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

Gideon Shalwick of Splasheo talks about how baked-in captions can increase social video views.GUEST: Gideon Shalwick of Splasheo. Follow him on Twitter.SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | Stitcher | RSSHOST: The Video Marketing Value Podcast is hosted by Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTubeSPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy, VidIQ, MorningFame, Rev.com, and other products and services we recommend.PRODUCER: Jason Perrier of Phizzy StudiosREAD THE TRANSCRIPT

In this episode, my guest and I get into a deep conversation about life and story and it goes in places that took me by surprise. Serendipity has played big part in our relationship over the years and I really enjoyed this chat with Gideon Shalwick. Gideon is somewhat of a serial entrepreneur, however if you’ve heard of Gideon before you likely see him as the online video guy. He’s built a huge community of fans around his passion for video marketing with over 40K subscribers on YouTube and has impacted tens of thousands with his various products and services. But, as you’ll learn in this interview, there is a deeper undercurrent in his life and business that is grounded in the Hero’s Journey - and it is this story structure and its practical application to personal development that Gideon so passionately breaks down for us in this chat. In this episode How Gideon’s story led him through twists and turns to end up becoming the online video expert he is known as today How Gideon uses his understanding of story to now write his next chapter The part that Joseph Campbell's Hero's Journey played in Gideon's story The simple steps to drive sales in your digital marketing and the direct link this has to story structure What we can learn from screen-writing – in particular Christopher Vogler’s work on story to apply to our own lives Links in this Episode Website: www.gideonshalwick.com Gideon’s YouTube Channel (https://www.youtube.com/user/GideonShalwick)   Joseph Campbell's The Hero's Journey Support this podcast

In my previous episode called You are the answer’ I talked about the results on my business that my sabbatical had. Namely all the changes I made before taking time off - new website, new brand, new systems - and how they initially negatively affected the business. I think this is partly because it was too much change all at once. Now, fortunately the changes are making a positive impact on my business and the results we track weekly. But it seemed pretty dire at the time! Then I realized that this happened in my personal life too, with the complete 180 degree flip I’ve made since April. I tell you, business is one thing but massive life changes are something else! As Shana Aborn said in her article Coping with Life Changes: “For many of us, disruption to familiar routine sparks anything from mild anxiety to extreme terror. Maybe something's been pushed on us, like being downsized or getting sick. Just as likely, we've made a risky but necessary choice, like relocating to a new town or having our elderly parents move in with us. Shift happens, like it or not—that's part of the human adventure. Then why do we resist so much? It's partly a natural fear of the unfamiliar. People think of change as something dangerous. But it helps to remember all the ways your life has been altered in the past and realize that not only did you not keel over and die, things often turned out for the better.” I’ve never been afraid of change, I’ve always welcomed it with open arms. The very nature of how I’ve lived my life for the last seven years is testament to that fact. Changing locations every couple of weeks has meant a constant barrage of change - new surroundings, often a new language, new people to meet and things to learn - all the time. This is something that many people find daunting, but I really love. Or did, until that time that I felt like slowing down a little, having a base I can call my own and being surrounded by more nature, less fast paced city life. But the changes I made come April 5th, when Josh and I flew back from Bali to move into our new property, a huge house with 2.5 acres of land, have actually thrown me completely. It was too much change, too fast and I completely underestimated this. While my friends and community were quick to point out that it was a massive shift in how I live my life and that it must be quite the shock, I saw it as exciting. Let’s put it in perspective. I went from constant full-time travel out of my suitcase to living in one house, with no international travel for the first three months of being back in New Zealand. I went from being single in December to a loving full-time relationship, and moving in together in my apartment for a few months, to then buying a house together, creating joint bank accounts and taking on this beautiful property - Josh’s first ever property ownership. I went from zero responsibility to this mortgage, getting a puppy a week after moving in and five chickens the week after. From owning so little stuff to having to furnish a 369 sqm house with four bedrooms and two living rooms in just a few weeks. (People who visit us now say how it looks like we’ve lived here for years). I went from a full on business period, getting it ready for my sabbatical and writing the Freedom Plan book manuscript which I finished on March 30th, to NO work. And I went from eternal summers traveling the world to my first ever autumn (fall) and winter. And that was probably the biggest kicker - I hate being cold. So with all that in mind, no wonder I’ve had moments of doubt, and even mild depression - or more rather feeling simply lost. I had literally taken everything that is my identity - travel, my suitcase entrepreneur brand, business and singledom and thrown it out the window! Too much change all at once. It didn’t hit me straight away, but I can definitely see the path now, and why even just a few weeks ago, I was still feeling demotivated and lost. The initial three to four weeks were pure excitement due to what I term "Project Set up House" which involved constant daily checking of Trademe.co.nz (like eBay and Gumtree) and winning auctions and buying used furniture. I was shopping for house stuff, and then going to collect it via trucks we hired - doing it DIY style - super fun by the way, but a lot of organization and effort. Then it became settling in and a few ongoing projects and trips to get other things we needed ike bins and domestic bliss items as I call them, that you just don’t realize you need until you’ve been living in a house for a while. Next up we collected Kayla, my adorable White German Shepherd eight week old puppy within just one week of moving in. To be honest I had NO idea how much energy a puppy has and how much attention and training you need to do with them, and for yourself. It was constant supervision and learning, coupled with lots of beautiful moments, followed by pain, bites, scratching, peeing, pooping and me yelling or losing the plot. Now I know how it feels to have a low maintenance kid over an intense period! Yes it’s like having a kid, but luckily you can put them in their happy place (aka crate) when you need some time out. That was my other problem, I spent too much time with Kayla, wanting to be the best puppy Mum and learning as much as I could through books and videos about her training. I didn’t give myself time out, instead I became rather isolated out in our home at the same time Josh’s business schedule turned into a full on one, that saw him leaving the house on the 6:45am train and getting back after 7pm. For a social butterfly like me I severely underestimated how much human connection I crave and require to feel motivated, valuable and helpful. Not having the workload from my business was pure bliss but at the same time quite a transition as it’s all I know. And to not have to worry about it suddenly meant I threw myself into online learning taking a number of interesting and varied courses on areas I don’t know much about. I also had to train myself not to watch, monitor and get caught up in what other entrepreneurs were doing. Hence the previous episode about not playing the comparison game but instead being your own No #1 fan and believing in your abilities. At one point I was raring to dive into something new and start a fresh business project, but I restrained myself as I knew, at that stage, I didn’t have enough energy yet for that. It also wasn’t the solution I was after. I just needed to be and stop doing. Which brings me to a conversation I had last week with my dear friend Gideon Shalwick, who himself has gone through many reinventions himself in the last four years, from personal brand and video expert, to starting a new video software business and more. He’s been digging into and learning a lot about the Universal Cycles of Change via Tim and Kris Hallbom over at The Wealthy Mind. I had never heard about it, so before I share our snippet of conversation I wanted to give you and I some background on it because it’s juicy stuff and it’s important. Universal Cycles of Change According to the Academy of Leadership Coaching and NLP there are seven change patterns that govern our lives. In a business context, leaders who are able to embrace this cycle often emerge stronger and more emotionally aware and understand how to best support themselves and their team members through change. Creation The word creation evokes pictures of new beginnings. It is the beginning of a new life event – the starting point that typically begins with an idea or an action. This could be the start of new business, or a new stage of leadership development. Creation marks the point where we begin our journey. It is an “X” marks the spot kind of moment – and once we move from that location, a new journey starts. Growth From the moment creation begins we start to grow. We develop and become “self-organizing.” This means is that once the creation takes place, new patterns of behavior start to develop, and the system organizes itself around the original creation. For example once a new business is launched, the business owner needs to start making plans – this could be product development, marketing plans, new clients and new staff. The business has taken its shape as a business (it was created), and now it is starting to grow. Steady State A steady state is a place of great comfort. It has past the point of creation and through the pains of growth to a place of what feels like you have arrived. It is a place where all systems are go and are firing correctly. Everything is moving forward as planned and everyone is in their sweet spot. It is a position to which most leaders aspire. And, if leaders are not careful, it can also become a point of complacency which will inevitably lead to the next phase in the cycle Turbulence I have heard it said that we are either in a crisis, coming out of a crisis or heading back into a crisis. Turbulence occurs when the system becomes too complex, or we become lax in our preparation, and problems begin to develop. Times of turbulence can be viewed in two ways depending upon the maturity of the leader. They can be used as a warning sign to right the ship and get back on track, or they can be ignored. Ignorance, however, often leads to chaos. Chaos Chaos is when the system begins to fall apart. It is past the point of the bumps and jolts of turbulence to a full blown tail spin. It is the time when leaders need to take control before something catastrophic happens. Dropping Off Dropping off is the point of acceptance for many leaders. It is often the lowest point in the cycle of change. The point when an individual has no other recourse but to let go and move on. It could be closing a door on a failed business and moving elsewhere or getting rid of a caustic employee. It can be painful, but also should be viewed as an important turning point in the cycle. It is the point when a leader takes control. In order to move forward through a difficult life challenge, we often need to let go of a limiting belief, a dysfunctional relationship, change a behavior or reorganize how we view the world. This allows us to make the space to create something wonderfully new. `Meditation & Dormancy Meditation and inward silence (dormancy) are the final point in the Universal Cycles of Change. Just as a tree stands without leaves in the brisk cold winter, leaders need to “be” like the tree, standing in the moment and accepting who they are and where they have been placed. It might be uncomfortable for a while, but meditating and inward silence can be very healing and ultimately can set the tone for a new Universal Cycle of Change, creativity and growth. So now you have that context, let’s pick up with Gideon and I. Gideon: “I am so glad that you took that sabbatical. It's so important that you go through this stages of the droppings off, and the shedding where you let go or prune something off, and then you just have a break. If you jump straight from the chaos stage to a new creative cycle, then you end up taking that back with you and you don't rest. You are just depleting the tank more and more. So you might get a bit of energy from this new creative process but if you didn't deal with that previous cycle properly, it holds you back on the next cycle.” Natalie: It’s so true because I think back to where I’ve tried to step back a little before and take a small break. It helps you for a little. Then there have been times where you’ve been excited by say, maybe another business idea. But I am really proud of myself because I have had that moment and I thought, "Is it just exciting because it’s totally new and therefore it gives me energy right now?" What about coming back to what I’ve got and getting re-energized about the stuff that I know I love and I’m good at, and that’s where I think I’ve got to on that stage now. But I needed that break and then I needed to come back with a new perspective and go, “You are not throwing all that hard work away, all that credibility and all the things you’ve built up.” Just come at it with a fresh perspective and improve upon the bits that you really believe in and you think are amazing. And that’s why with the Freedom Plan I have this whole new perspective about it. I want to have this freedom tracker, some apps and make it world class. And that is new to me yet that’s my core offering. So that’s where I came to in this circle as you said. Gideon: We understand this cycle and that each stage is really important. It gives you perspective but also patience. For this latest cycle that I went through, I realized that I was actually in the rest phase. Previously I would try and rush it. But then I just went "Screw it. I am not going to push anything. I am just going to sit back and I don't care what happens. I am going to let the universe share me what is the next step. When have you found yourself rushing into the next thing because it feels energizing? Only to realize after a few months your energy is depleted again and your motivation is waning. As Gideon points out, that’s because you really haven’t dealt with the shit that was holding you back or troubling you before. You’ve just transferred your attention on to the next bright shiny object. Back to my business sabbatical story…. I had a beautiful period where the weather was amazing, where I could finally take Kayla out into the public (post her vaccinations), and we started discovering beautiful nature bush walks. I also was loving the house more and more, as well as pottering in the garden and being outside. I was becoming truly grateful for this amazing location and our joint vision for what it could become. I had new friends I’d made starting to come over each Tuesday for coworking sessions and things felt good. But then things shifted. Josh wasn’t here at all during the weekdays, our workouts in our crossfit barn gym had stopped, the weather was getting colder and the novelty of this new life started wearing off. I’d scan my Instagram and Facebook feed to see beautiful photos and videos of friends in exotic locations and for the first time ever I could see how my life used to look to others - damn it looked amazing. The odd thing was I didn’t want to be there, but I did want the feeling of what they were experiencing. And I missed Portugal - as I would have been there in my three bedroom town house and learning to surf, if we hadn’t bought here. So how did I get myself out of this funk of too much change? Well it took some work. It helped that my Science of Happiness course was taking me through the stages of empathy, kindness, compassion and mindfulness. I was putting that into practice. I talked it through with friends, I read up a little on it, and mostly I stepped back to see what was really going on to change how I was feeling. In Shana’s article, she shared this advice, that I hope is valuable for you if you’re going through change: “Fighting what's happening just leads to frustration and keeps you from growing to your full potential. When you try to put your life in a box and keep it the same all the time, you're making something dead out of it. Welcoming new things can even be good for your health. People who greet what life offers with curiosity have stronger immune systems and live longer. The first step is realizing that even though you can't control what pops up in your life, you can alter how you react. When change happens, say yes. Learn and grow from it. Taking a live-in-the-moment attitude will help keep you from miring yourself in what-ifs and should-haves. The most important thing to remember, though, is that you already have the inner resources to make the most out of anything that comes your way. Bring out your natural resiliency by taking a look at how you can deal with six of life's most common upheavals.” How I handled it was slightly different. I pretty much NEVER get down or depressed, but after two many weeks of waking up and feeling lost, unmotivated and down, Josh and I had a heart to heart, and here’s what I came up. Five Ways To Get Yourself Over Too Much Change All At Once And here are my five tips. Focus on quality time. We both agreed to make more time for each other, that he would get some time off teaching in his business and we’d take long weekends or have days together here at home. Essentially we’d spend more quality time together. As an entrepreneur I appreciate some periods in your life are just going to be crazy and full on and you need to show up to them 100%, and Josh is going through one of those periods. But I could also see how it was draining him and therefore me, even though we supportive of each other. Once we acknowledged that things became a lot better instantly and we felt so much more connected. Make time for you. I started putting Kayla into dog daycare once a week and heading into town to cowork, meet with friends and entrepreneurs and enjoy the city vibe. I also started meeting more people in the area we now live, making friends and going for dog walks, having them over to visit or visiting them and making time for lunches or meetups. Wallow where necessary. That may sound odd but too quickly we try to come up with solutions and find the answer. I purposefully wallowed in how I was feeling, on the good moments and bad ones and asked myself how I was feeling, what did I think the cause was and could I shift it with an attitude reset, or a change in activity or scene? Practicing mindfulness, like I discussed in this Mind Your Mindfulness really helped to be aware and present, and not listen to the voice inside my head, that at the time, was not helpful at all! Embrace the seasons. I’m a summer baby, but this has been a particularly beautiful winter in New Zealand with more sunshine than ever. We are also blessed to have two fantastic woodburners that pelt out the heat. So I started to appreciate clear blue skies on these wintery days, the sunshine and the opportunity to rug up and go walking with my gorgeous puppy. I also got over my minimalist suitcase self, and simply bought warmer clothes which made me feel much better and more inclined to get out and about. I lit more fires, drank more hot herbal teas and nourished myself with homemade soups. I also started the 30 Day Yoga Challenge with Adrienne - can’t recommend her free YouTube Channel enough. She’s an angel. I notice the effects of yoga on my body and mind very quickly. I felt amazing. The seasons are here for a reason, as I read in Elizabeth Peru’s Global Energy Report (if you’re into that kind of thing, I’m experimenting with reading it daily and taking what I need from it). Winter is the time for focused project work and doing, spring is time for launching and summer is the time to take off and enjoy the fruits of your labour. So I am focusing my efforts on upgrading and transforming my content, my Freedom Plan program and my offerings. Learn, grow and relearn. A lot of the stories that were circulating in my head simply needed to be replaced with better ones. I needed to take control of my own attitude and focus on what I wanted. Even when I got sick and was feeling less than sure on what the heck I was doing, I knew that it was up to me to CHOOSE what I wanted to happen. And for me that meant reading inspiring books - both novels and business related, learning new things from online courses, meeting new people and getting involved. Like running popup coworking trials in Upper Hutt to connect with more entrepreneurs (and making the news). I coupled this with relearning. A big part of my sabbatical was to get a fresh perspective and I’ve since fallen back in love with the foundations of why I started my business and what made it successful in the first place. I’ve been conducting interviews with Freedom Plan Alumni members and getting jazzed up at making it a World Class experience when I relaunch it in spring. I’ve been doing interviews for podcasts and sharing my story and this new story and it’s been super cathartic for me and great for the interviewers who’ve loved hearing the rawness of it. I’ve taken opportunities I’d been saying no to on my sabbatical and they’d reenergized me and fed my soul. It led to me being on stage with Roger Hamilton at Fast Forward Your Business the day I was officially back in business, and getting interviewed by NBR (National Business Review) this week! And while in Melbourne Josh and I did our three year Life Plan together which was huge, because I finally had the clarity and energy to know what I want out of life, business and love over the next three years. So those are my five major takeaways on my Quest for Freedom….for now. And it seems a solid place to round out Season 2 before embarking on next season where I’m going to head into the realm of Self Learning and Mastery. Never lose sight of the ability to design your freedom lifestyle around what you most want. This episode is proudly brought to you by Freshbooks. So you’re racing against the clock to wrap up 3 projects, prepping for a meeting later in the afternoon all while trying to tackle a mountain of paperwork. Welcome to life as a freelancer. Challenging? Yes, but our friends at FreshBooks believe the rewards are so worth it. The working world has changed. With the growth of the internet there’s never been more opportunities for the self-employed. To meet this need, FreshBooks is excited to announce the launch of an all new version of their cloud accounting software! It’s been redesigned from the ground up and custom built for exactly the way you work. Get ready for the simplest way to be more productive, organized, and most importantly get paid quickly. The all new FreshBooks is not only ridiculously easy to use, it’s also packed full of powerful features: Create and send professional looking invoices in less than 30 seconds. Set up online payments with just a couple of clicks and get paid up to 4 days faster. See when your client has seen your invoice, and put an end to the guessing games. Go to freshbooks.com/quest and enter Quest For Freedom in the how did you hear about section when signing up. See acast.com/privacy for privacy and opt-out information.

Hi everyone, today's interview is with Gideon Shalwick, founder of Veeroll, a company that simplifies creating and targeting true view video ads on YouTube. Their software helps you not only create videos, but figure out how to get traffic to your site that's relevant and that actually converts. Click here for show notes. Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

[ Download MP3 | Transcript | iTunes | Soundcloud | Raw RSS ] Gideon Shalwick is my long-time friend and one-time business partner. More recently, Gideon founded two companies: Splasheo – A video intro production service that Gideon has turned into a passive income stream Veeroll – A video advertising creation tool for people who […]

How do you go from being burnt out to re-inventing yourself and starting a movement? That’s what we explore in this episode. Gideon shares his journey of starting Become a Blogger all the way to launching Entrevana. Show notes: http://www.becomeablogger.com/273 Questions? Comments? Suggestions? Call the hotline @ (888) 835 - 2414

Gideon Shalwick is a serial digital entrepreneur who’s started multiple successful digital businesses and along the way he’s learned some VERY important lessons that he distilled down to what he calls his 7 Elixirs for success and happiness. If you get these right not only will you make more money you will also be happier and more productive along the way!For show notes, links and more resources check out this episode on: http://entrepreneurignited.com/7-elixirs-online-success-gideon-shalwick Connect with us on:http://facebook.com/derekgehl http://twitter.com/DerekGehl_4Real http://instagram.com/derekgehl

In this episode we talk with Gideon Shalwick from Veeroll.com Veeroll.com is an online platform that allows you to create Facebook and Youtube video ads in minutes without needing any video editing skills. Links from this Episode Veeroll.com Free Magic Live Youtube channel Gideon's Youtube Channel Listening options: Click here to listen on iTunes or click […] The post E52 – Video Advertising on Youtube & Facebook using Veeroll with Gideon Shalwick appeared first on The Business Marketing Show.

Today I interview Yaro Starak. Yaro is the ultimate authority on using your own personal blog to not just get more traffic to your website, but to actually make sales from that traffic. In this episode he shares his secrets on everything from coming up with new content approaches, to using storytelling to engage his readers and turn them into customers, to using your blog to put people into your funnel and have it work its magic. PLUS I share with you a way to get my own course, The Funnel Formula (sells for $497)... FREE when you invest in Yaro's new course he's launching this week. Make sure to SHARE this podcast/episode with your friends, then leave us a REVIEW and get my "101 Conversion Tips" Cheat Sheet... free! Send an email to support@jeremyreeves.com with the name on your review.   Resources Mentioned * www.Jeremyreeves.com/Yaro * www.entrepreneurs-journey.com Want To Work With Me? Visit http://www.JeremyReeves.com or email me at Jeremy@JeremyReeves.com Enjoy! Transcript Jeremy Reeves: Hey guys welcome back to another episode of the Sales Funnel Mastery podcast this is your host, Jeremy Reeves and today I have on the line Yaro Starak and I have actually been following Yaro for years now pretty much since I really got into -- when I first started my journey, it was in the affiliate world and I was doing blogging and that kind of thing and that is actually where I found him, it is probably about 7 or 8 years ago something like that, give or take a year or two. I have known about him for a long time, we finally kind of met up and got on the phone here. Yaro is from www.entrepreneurs-journey.com. So basically he focuses on showing you how to take your blog and become a full-time blogger and even if you own business you are not just doing blogging, how to take that blog and turn it into actual sales. That is one of the mistakes that most people make. They kind of blog just to blog and there is really no strategy behind it. Yaro really takes that and kind of, you know, multiplies the effect that you get so you get more traffic but not just more traffic actually more sales and we are going to talk about how to use your blog kind of as a like a tool just like you would use Facebook ads or anything else. Use that as one of your tools to get visitors and then put them into your funnel which then sells them your product and services. So Yaro, how are you? Yaro Starak: Good Jeremy, thanks for having me. I think we last -- it has been 7 or 8 years it has been a long time. Jeremy Reeves: Yeah, yeah. I have been kind of watching you from the -- you know, kind of stalking you for a little bit. You know, honestly blogging is one of the things that I should be doing more and I do a lot of, a lot of like guest blogging, things like that and it is always working really, really well for me and I just kind of never took that and did it on my own blog. So I am actually going to be interested in this conversation as well. So before we get into everything that we are going to talk about tell everybody about you know who you are, what you do and you know, and then we will go from there. Yaro Starak: Yeah, so my entire adult life pretty much has been spent online. I often say I fell in love with the internet back in 1998 when I was given my first (inaudible 3:40.2) account after enrolling in university in Brisbane, Australia. That was you know, a bit of a moment and it led to the creation of several website. So the first sort of successful when I had was a card game website about the game called Magic: The Gathering which I played in high school and little bit in university competitively. So I started little, basically from magazine-type website and then had an e-commerce store and then also a trading forum where people would trade their cards, so it was like a starting point business, it wasn’t the full time income, but while I was in the university it was a great business to run and learned probably more about internet marketing there than in any other time in my life and that led to wanted to do something a bit more full time and more serious after graduating from university. So I started what was an editing business. I was sort of trying to model the ebay model of connecting many buyers to many sellers. So I was trying to connect many editors and proofreaders, academic editors and proofreaders with university students, I am acting as a middle man between those 2 people predominantly students at English-speaking universities but they are coming from a non-English first language country. So they need a lot of help with their academic writing and that business was great. It was my full-time income post graduating university for a good number of years and it was actually in 2004 where someone said to me you should get a blog going because it is great for getting traffic from Google and you can pretty much just write this blog and you will get customers to your editing business was kind of like the conclusion I got. It did not work out that way, I did start a blog for the editing business but it was very difficult to write about editing and proofreading, a very, very boring subject for me, but it did teach me what blogging was compared to you know static brochure website which what everyone had back then. And that translated into a desire to explore this medium more but talk about different subjects. So by then I already had 6 or 7 years experience running online businesses, so that is when I registered this entrepreneurs-journey.com domain name purely thinking it is going to be hobby, you know, the domain was a bit janky. I started writing about what it is like to be an online entrepreneur, trying to, you know, reach out and connect to other people doing similar things and you know, it kind of (inaudible 6:06.9) now became my full-time business and took off and I sold my other businesses over the next few years and then, you know, after a couple of years of successfully making an income from blogging, I started teaching and that really, I think at that time probably close to around the time you would have heard about me, I launched one of the -- I think it is the first professional blogging course. So the first course that taught how to make money blogging back in 2007 so that is when I think I can get a lot of exposure, a lot of people came across to my work, but since then, I basically have been teaching people how to make money blogging but it has really turned a little bit in the last 3 or 4 years to like you said actually because back when I started blogging everyone was doing exactly what you said which sort of throwing content out the door and you make money because it was easier in the sense that you could just publish articles, Google what rewards you would traffic, you could slap some AdSense on or sell some banners yourself, maybe do a bit of affiliate marketing and you figure out the way to make a full-time income from it, where today that’s you know very half hazard strategy but it is probably not going to work, so you have to be much more strategic and that is why the process of going towards the sales funnel, selling your own products and service I believe has become so much more important and that is what I basically did around 2012, I said I am not doing anymore advertising, I am not focusing on affiliate marketing. I am focusing on my own products building a funnel. So I sort of spent the last 3 years building out a product (inaudible 7:38.5) in the funnel and trying to build a machine that runs behind my blog so that I can happily type away and write articles but knowing I am getting customers as a result of that, so that is what were up today. Jeremy Reeves: Nice, nice, yeah. That is a pretty cool story and I like that you took it like kind of a round robin, you know, all the way from the beginning, and I resonate with a lot of that stuff because even when you are talking about, you know, years ago you have been able to just throw up content and you know there wasn’t many competitors and Google did not really figure out how to, you know, I mean, you could do so many things to just, you know (inaudible 8:12.8) at Google, yeah, I remember putting keywords in the bottom of the page and white text. And then just do the AdSense and that kind of stuff and that is what I did, you know, I have blogs like that selling fitness products and all kinds of stuff back, you know, back in 2008 I think it was or may be 2007 something like that, yeah, I remember those days it is so much easier. Yaro Starak: For me, at (inaudible 8:41.4) one thing was very different back then compared to today. Everyone link to each other much more readily back then, you know. We did not have social media or so much. There was no Facebook, you know, the viral sharing on social media but bloggers would share each other’s content constantly like you do not have to even ask, you know, (inaudible 8:57.6) would publish a link to my blog once a week just because I had something relevant for bloggers, you know. Everyone was sort of cross linking but I think today it has gotten so crowded it still happens but it is not quite the same or become kind of more insular where you know we’re trying to -- I guess everything is bigger, that is basically the short answer so you know we are all building businesses now. Jeremy Reeves: Yeah, nice, nice. So let’s get in. You were talking about kind of your journey the last couple of years and you realized how important having a funnel was. So what did that looked like. We will start with you, you know, what did that looked like for you and how did you, you know, what kind of strategy when you were into it and you were doing affiliate stuff and then you said, you know what, I need my own stuff then I got to have my own funnel and you know take all the profits myself essentially and use my blogging skills to then sell my own products. How did you -- how did you kind of go about that process? And what is your funnel look like today? Yaro Starak: Yeah, it is 2 phases really. So phase 1 was good old internet marketing advice which I was reading over and over again sort of in the mid 2000s you must have your own product if you really want to make good money. So I made $5 to $10 grand a month from advertising and selling affiliate products pretty much just with the blog and a freshly start email list. You know, I blog for a year before even having an email list which was a bit of mistake, but once I started getting more internet marketing training then I started to see how powerful email was. So that allowed me to start considering doing a product, you know, I -- like a lot of people, I was scared of will someone buy my stuff, you know. It is kind of safer to promote an affiliate product and if you do not make any sales it is not such a big deal but if you go in and do a launch and create your own ebook or your own course or membership site or something and then no one buys it -- you are kind of really afraid of that. It is like being rejected when you are trying to ask someone for a date, you know. No one wants to buy my stuff. So I had the usual fear and I think everyone does when they are just getting started about doing that. So, you know, I probably wasted about 8 months writing an ebook I never released and then when I released blog mastermind, my sort of first course back in 2007, the first version of it, it did well and it skyrocketed my income and that is when I went from making just salary to making over 6 figures a year. So that prove the point you have got to have your own product right, step 1. So I took that to (inaudible 11:24.1) released 2 more courses over the next 2 or 3 years one myself and one with a partner of mine, Gideon Shalwick, a video course, and we did really well, you know. That is how my business grew to selling over a million dollars worth of products through blogging and it taught me, Yes, products are great, but around that time I was also learning about this sales funnel concept. So, you know, I kept studying into the marketing and everyone was talking about, not everyone, (inaudible 11:52.0) it certainly talked about more nowadays so back then those sort of the -- the internet marketers are really in the trenches, we are talking about how you have to have a frontend product and then leads to you know upsales and then you have backend offers, and I got the logic, it made sense, you know. A lower price product to get people through the door, you will sell more of a lower price product so it will have more customers and therefore you can sell the higher price item still (inaudible 12:17.8) hyperresponsive customers plus it allowed you to create a funnel which you could use (inaudible 12:24.5) traffic for and that is -- (inaudible 12:26.6) hammered this concept (inaudible 12:29.3) in a course I took, he said, if your business is based on launches, you do not have a business. You need to be out to consistently source leads convert to know lifetime visitor value of the customer so you can grow a business and you have other people grow it for you, you know, other people can source traffic, other people can even create product and things for you. So I took that to heart but unfortunately, I think I burned out in product creation (inaudible 12:53.7) when I created 3 courses. I have done a ton of launches it was a very good 3 years. I made a lot of money but I just did not see myself sitting down and going and creating a bunch of new products, a bunch of frontend ebooks or something like that and doing all the emails required to link everything together. So I kind of put it all on hold to be absolutely honest and I actually startup in 2011 with a friend of mine, Walter Haas. It was a blog advertising system and I just -- I wanted to do something that was more tech silicon valley startup, less internet marketing sort of in (inaudible 13:27.7) publishing kind of world. And we had a good 2 year run with that business. It got some traction primarily because I had my own audience but we quickly realized we did not want to be in the space we were entering which was online advertising. We did not want to be sort of following people to try and convince them to buy ads and so on. So we kind of realized we either pivot completely, throw ourselves into an industry who do not want to be in or we stop. So we ended up stopping that one because we just did not want to do a startup and that kind of taught me that I did not want to do a silicon valley tech startup because it is kind of a job where you have a 12-hour a day, if you get investors, you suddenly got people you to have be accountable to because you are spending their money. It felt like a, kind of like the almost opposite of what I have been preaching and living with a, you know a lifestyle business because before then I have been all 2-hour workday so they are talking about even before Tim Ferriss was talking about you know the 4-hour work weeks. So I was totally onboard of that movement and I was living it and living it since the days of my editing business back in the early 2000. So I was not doing 12-hour a day, I was doing 2 hours here, 3 hours there, you know, eating lunch for a couple hours, watching back before Netflix, watching whole tv series and you know, socializing, exercising just really relaxing and having a great balance and I saw that is so important. So tech startup is not balanced and that is fine that is just the way that is, that is kind of like work hard and sell out and make a lot of money where I prefer the sort of work balance to make good money while you were doing it and that experience showed me how important that was to me, so when we closed everything down towards sort of -- start of 2012 I was like -- I am going to go back and I felt rejuvenated basically to really build a funnel and do it properly. By then though I chap down every course I had. So I was essentially starting from scratch when it came to product. I had my blog and my audience still. I have been keeping that going, enjoying riding. I always love driving but I did not have a product so it was kind of nice because I had the power of being able to structure a funnel from start to finish in my head and then execute it in a certain order without the pressure of you know, I have got to make certain amount of money from this within, you know, certain amount of time. So I could say (inaudible 15:49.4) we will build a lower price product first even though I know I would not make the big money until I do the backend stuff, but there is a logic of sequence here, so my thinking back then was -- and this is literally what I spent the last 3 years creating and executing this vision. I have done a few things and I know how to teach a few things and I can see some frontend products, so I had a vision for product on blog traffic, being a very popular subject. Frontend product and mindset and productivity and a fronted product on buying and selling blogs and website as a sort of investment strategy which is something I did for a number of years as well. And I also wanted to get a product based on podcasting in the sense that if you are giving away free audio and your good at creating interviews why not create a product that is interviews so I wanted to do kind of like the old CD of the month club that people you know might remember, you subscribe to get a CD in the mail, in might be an interview or I subscribe to a couple Perry Marshall and Eben Pagan, so they send me an interview and I pay $30 a month or something like that. So I thought why not do something like that for MP3 interview, so -- and the way I started to see this was, okay, these are frontend products targeting specific niches in my niche (inaudible 17:08.8) money and blogging. The interview product is a great upsale, it’s -- you know, do you want to have a 1 month free trial when you buy the ebook, so that is my first upsale. So I ended up creating the interview product first, then creating the ebooks and then once all the ebooks were done I could bundle them so you could buy all 3 for the price of 2 at the checkout instead. So it gave me a lot more options, but of course that was all leading to the creation of you know flagship course which was very clear in my head there was a lot of need from my blog mastermind training but the whole program needs to be recreated from scratch because it was back in 2007 I needed a current methodology and which is what I was practicing myself then I was -- as I have said no longer doing advertising, no longer doing affiliate marketing. I was focusing on various strategic email sequences. So each of those ebooks has a specific sequence of blog posts that are link together through an email course that lead to the selling of that product. That product then has the bundle options, the upsale options and then it leads eventually to the backend product as you know, the next step if they want to take that. So that is pretty much where I am at today as we were recording this. Everything I thought about in 2012 has been done except for a few email sequences. Most of my job for the next year is actually going to be sitting at cafes and writing backend email sequences and engagement sequences to link all the products I have created in the last 3 years together. Jeremy Reeves: Nice, nice and I like that. It is important to you know, to get them all the -- to link together. I was actually just talking to someone yesterday and he was doing really good. He sold like an an $11 product. It was just like a really low end like, you know that kind of thing and you know, he is like, oh I have $20,000 customers, I am like, Oh what else do you sell them. So I said you know what else do you have to sell them and he was like, nothing I just had the 1 product and I am like, Oh my God, c’mon, like you have 20,000 customers and you are not selling them anything but a $10 product, you know. Yeah, so needless to say, I am going to be helping him, figure that out. Yaro Starak: Yeah, seriously. Jeremy Reeves: But yeah, I mean it is important to have all the backend stuff because that is -- and a lot of people miss that, it is like -- it is exciting getting customers for the first time, you know what I mean, like the frontend. It is definitely the most exciting part of business, the frontend product from whatever reason just you know, you are turning them from prospect into a customer. It is -- for some reason, it is not as exciting to turn a customer into a higher end and repeat customer, you know, but it is so crucial if you want to actually grow your business, you know, you need that backend. You know I am glad to hear that over the last couple of years everything is kind of come in together, you know, that is good. Yaro Starak: You know, I think for me, the most exciting part was like -- because I sold product before but what I have not done was just have a blog with an automated email sequence that sells a product with an upsale and knowing that that would sell without me doing anything because in the past it was all send out a bunch of emails for launching something, right. I sold affiliate products off the back of just blog post but it is different when you wake up and you have sold an ebook because someone, you know, done a Google search, come across a blog post, joined an email list, gone through a sequence of messages that you know wrote strategically to educate and build trust and then make an offer for this frontend product and then they bought it and you did not do anything that was all -- you created that 2 months ago or something. So I think the moment I made the first ebook sale was really validating moment that the machine can work behind the platform that you build, you know. Jeremy Reeves: Yeah, yeah, it really is. I remember my first, you know the first one when I sold, and even my wife and I were actually just -- we just took the kids on a little get away over this last past weekend and when I woke up, I took the weekend off, I did not even check the email or anything and then I woke up Monday morning and looked at my product sales and realized that the product sales just over the weekend paid for the entire vacation that we just went, you know, actually more than -- so it is a very cool you know experience when it just, it just happens. Yaro Starak: When you get there. Jeremy Reeves: Yeah, like you do not have to send out a broadcast, you do not have to do an affiliate promotion, you do not have to like set up this big JV launch and all that kind of stuff, it just happens regularly. And that is, you know, most of what I do for, you know, with my clients and all that, setting all that up for them. Yaro Starak: Yeah, I mean you know, I mean obviously you and I got in touch because I am doing a big launch, you know and it is reminding me how much more work (inaudible 21:54.4) big launches, you know, like all these contacts, all these setting up for pages, you know. Basically, hoping and praying everyone will promote what you are doing at the same time. I have always love the idea of being in control of your audience, right and that is why obviously having a list is a good thing but -- and this is I think where I, like I have really benefited is having a blog and building something long term because -- and this is something I am not proud of but I have not actually done much buying traffics, but I have been able to do what I do because the leads keep coming from blog post I wrote 7 years ago, 6 years ago, and you know -- you do not (inaudible 22:35.0) that is why I am big proponent blogging itself because it can be a huge traffic source plus I think it is still one of the best sort of -- it is the best platform even if you are doing paid traffic. For example, you are sharing content on Facebook ads, chances are you are sharing an article from your blog on a Facebook ad but yes it is meant to get them onto a converting email list, but it is still content that begins the conversation through blogging so you know, I am always raving about the need for blogs. Jeremy Reeves: Yeah, yeah. Like you said like, you have not done much paid but everybody has things -- like that is your strength, so you know, if you are not into paid and you do not like the risk and you do not know how to do it and set it up and you know be continually testing and tweaking the funnel to make it work and all that kind of stuff then there is really no point in doing that because it is not what you are good at, you know, that is not like your strength. Your strength is doing, you know, doing blogging and doing that all the right way so that you do not have to worry about paid traffic, you know. So let us kind of switch gears and talk you know more about actual like blogging you know strategies and tactics and things like that to get them into your funnel, you know, so things like you know the structure (inaudible 23:49.9) and the quantity and like how often you should be doing it and things like that. So one of the things I have always been curious of is, you know, I have heard -- I think I heard this from, it might have been (inaudible 24:01.5) I do not know, somebody. But like -- blogging, you know what are your thoughts on blogging like in the aspect of, should you be doing blogging every day, every week, every you know once a month, you know, does the quantity matter and then when you put out a post, is it more effective to put out more post or to put out less post and then focus on the promotion of the post? Does that make sense? Yaro Starak: Yeah, totally. I know Derek has been a big proponent of -- it is about (inaudible 24:34.5) more marketing than contact creation. I certainly agreed with him it has changed back when I started (inaudible 24:40.5) write everyday because we just get reward for doing that. Today, you better off you know, to put a bit of effort into 1 amazing post and then going out there and promoting it, but I think there is even a step before that that needs to be addressed and I am always been a big strategic thinker and this is something that I only really applied once I fully adopted the concept of the blog sales funnel or the sales funnel in general. And it is so, even the way you ask this question does not include this thing and it really should which is, deciding on the business intent of content before you produce it. And that is the question that a lot of people do not know how to answer especially if you are new to this like people think well I know this, I will write some blog posts, I will get some traffic (inaudible 25:24.4). Yes, I will have to market a bit harder. I will have to push some on Facebook, I have to do some guest writing, I am going to bring this people back to my blog and then they are going to join my email list and buy my stuff. That is kind of like the basic idea, but you are missing the strategic intent behind the content itself. So the way I like to look at it is -- and it works brilliantly with the funnel because you think, okay, I have created this funnel, the sequence of the frontend, we will call it the frontend funnel for the time being, series of frontend information. It is very targeted right, you know. For example, I have got a client who deals with adult acne and she has an academy basically for that. So -- which she has an email sequence that is going to give -- gives advice on how to deal with acne if you are an adult woman basically. So I do not know how linear she has gotten with it lately but for example, you could have the -- I am going to teach the food aspect, the diet aspect of this and there is going to be an email sequence that strategically information on how to eat right and know what to do with your acne, if you are an adult woman, and that then sells your academy or your frontend ebook whatever it is you sell. Now that is a much more linearnish specific subject then just general treating acne. So you are going after the food aspect and you are going after women. So when you go in produce blog content or do more marketing in general, you have to think well how do I get that person with this content, because that is what you are doing. So it then dictates what goes into the blog post, the language you use in the blog post, how you write the headline for the blog post and then it dictates where are you going to try and get an exposure for it, you know. You might even write a core big blog post for the blog knowing that you are going to do some guest posts on, you know, some women’s magazines, revealing the hidden aspects of diet when it comes to acne treatment. You are going to do guest posts specifically on that subject to bring them back specifically to this longer more in depth blog post specifically to get them to opt into the funnel that leads to them buying that product as they go through, you know, more free information about that. But it makes you think about -- alright, who am I going after, what am I selling, where I want them to go through my business and that is all much more strategic then I am just going to write some post and market them. Jeremy Reeves: Yeah. And I can even see like, you know, one good question to make it really simple is when you are sitting down and you are saying, okay I am going to write blog post or like a lot of my you know, the people listening to this probably are not doing the blog post themselves, some of them would be. But a lot of people are going to have content writers on their team right, me included because I have kind of a side business and set up the exact same way. So I can even see like instead of just saying, okay let us do, you know, this topic and this topic, just ask yourself why, you know, why are you doing that topic, you know, how does that -- does it lead into and (inaudible 28:30.7) that you have, does it lead into, you know, the next so like does it kind of pre sell them on one of your products, does you know -- like you were just talking about. But I think, I think the big thing here is just asking why and not just doing it to do it, but doing it for an actual purpose. Yaro Starak: Yeah, I made that shift in the last -- really in the last year particularly with my content because I was writing so many funnels and it is so strange like I used to just kind of write what I was thinking, what I was doing and nothing wrong with that. I built my entire regional blog business on that principle but ever since I have been thinking, well, I am creating funnels and selling products. Usually, when I write a blog post, it is actually part of the funnel, it is like one of the post I would actually send to my email in a sequence that leads to another post that leads to an offer then leads to a special for 1 week with a deadline because that is usually what drives the sales you know and that is -- it is all into link. So in fact if you dig through my most recent blog post to the last sort of 12 months, they all be related to a product. I was either building a funnel for or -- in fact, even today in my actual sales pages for products or blog posts. So it is very blog dependent and the email is still the thread that connects everything that all the content now besides the products themselves exists on the blog, so it is blog post, its interviews, its sales pages and it is just about bringing people to the blog and then bringing people to the right post to the right offers and automating that. Jeremy Reeves: Yeah. And it almost sounds like -- I have 2 things that popped up while you were saying that. One is that when you were saying that, it almost sounds like you took the product (inaudible 30:10.9) formula and put it into like a blog, you know, concept. Yaro Starak: Yeah, it is a (inaudible 30:18.7) it is (inaudible 30:19.6) formula combined with sales funnel marketing, combined with blogging and email. That is pretty much it. Jeremy Reeves: Yeah, nice. And then the other thing I was thinking of is -- I have a lot of clients that do, you know, one of the things with Facebook is that a lot of times like anymore they are starting not to like when you just send the ad right to it, let us just say it is a -- landing page whether it is a free report or webinar, whatever it is. A lot of times they do not really like that anymore and you will pay really high clicks and your relevancy scores really bad so a lot of -- Yaro Starak: Sorry you are just cutting out a bit Jeremy. Jeremy Reeves: Sorry, can you hear me now? That is not good, Yaro? Yaro Starak: Yeah, sorry I missed a little bit, buy I know you are saying. You are saying basically landing page or webinar and Facebook ads found on that. Jeremy Reeves: Yeah, yeah. So what a lot of people are doing -- it is basically like a native ad kind of thing where you build a really, a really, really solid you know blog post and a lot of them are like you know, it is 2000, 3000 words. And then what happens is, in that blog post they have links going to the landing page and then also what they do is retarget them onto the landing page. So like if they get, you know, whatever 10,000 clicks and a lot of times the clicks are like 30 cents, so they are spending like couple hundred bucks and then they retarget all those people back to the actual landing page. Kind of like what you were saying is those posts are setup in a way that it presells them on the next step essentially like -- it kind of, a lot of times there will be open loops in it and then the landing page or whatever the next step is, kind of closes the loop and that kind of thing and it sounds like a very similar, a very similar strategy you know, and it is something that a lot of people do not do, you know. We are talking about before, they kind of just right to write and it does not really matter, you know, what it is about, it is kind of just to get content there. Yeah, I think it’s -- you know there are so many people that they kind of feel like and you would know more about this than me obviously, but you know, do you feel like a lot of people I feel like would look at blogging and be like, oh, I do not have time for that and that kind of thing, you know, I do not know if it is going to be too much of a long term thing, but it does not really have to be that way I feel. You know, obviously it is a long term strategy in the sense that, you know, you can get long term results given 10 years, still getting sales and opt in stuff from the things you did, you know, 4, 5, 6, 7 years ago and I have had the same experience with my, you know, the guest articles that I have done. I still get leads from things I have done several years ago. What are your thoughts on that with like, you know, are there ways to -- let us say that somebody does not even have a blog right now and they do not want to wait 6 or 12 months, you know, are they ways to use a blog to be able to get quick results? Yaro Starak: Yeah, I think -- you kind of mention what I think it is inevitable here is you kind of have to have a content platform no matter what you do, even the blog itself is not driving a lot of traffic, it is the place you send your paid leads to because it is much friendlier, put it that way I mean. A blog is what the web looks like today when you go to, you know, read content even if you find the news article, you know, probably through Facebook web space. I think a lot of source are news Facebook now and then it gets driven to you know business insider or Mashable or Techcrunch or whatever in each content site you currently have an interest in whether it is you know, cooking or celebrity gossip or something, it is a blog, it is a site that has got content producers, it has got a navigation bar, it is probably got some ads somewhere on it and that is what we I guess see as a friendly site that is giving us information. So, you know, you do not have to have a blog that is well developed, years of content in the archives. You could just write the key blog posts on the blog, present it through this as I have said friendly format and then go out there and do buy paid traffic and as you said, send people to specific articles in that post that then lead to the actual opt in process. So you are actually building trust instead of going, hey stranger come and opt in from my stuff, you are saying, hey stranger read this great post then if you want more, opt in to my stuff. So it is just traditional, I mean, this is marketing 101, build trust, get some goodwill generated before you ascend to do something, do not take a deduction from the goodwill bank before you put something in there. That is what the blog post can do. So I think everyone is actually gonna have to have a content platform simply for that reason whether you are doing Facebook ads, Google ads, Twitter ads, Pinterest ads, Instagram ads, you know, retargeting across span of network. It is all driving to content and then content opt in and then even the opt in still driving it back to content, let us face it, you know, most people they either putting the content in the email itself or they are linking to post probably on the blog. So you kind of -- kind of (inaudible 35:25.8) in some regard, but I think there is though a spectrum of people who love paid advertising and you just take content, right. The content part is the -- do I have to put content, can I just buy ads and send people to my office and they buy it, right. And these people probably are comfortable more so with the marketing and the selling aspect. They love to get people on the phone to sell their product so they can skip the content, get them started on the phone and try and convert that way, they comfortable with that. People I tend to deal with these sort of introverted content producing but shy blogger types who do not like a hard sell would never want to get people on the phone to try and convert. They just want to write great content and sell their products but they struggle with the selling part, the marketing part. So but you can find a happy medium where you still use your content but you still source traffic in various way whether through search optimization, through content or it is paid traffic still driving to content, you know, you can find where you fit. I just think the blog is kind of like -- it is almost mandatory now unless, you know, depending on your niche if you have a brand new niche maybe that does not have many competitors which frankly I do not if there are any more of those. You know, you can get away with it but I think most, the experience of most paid per click marketers is they might get a rich (inaudible 36:48.4) of traffic that works for a few months and then it gets competed away or something changes in the way at platform let you buy traffic and you start to realize I need a way to first capture leads before trying to make a sale and I have do it in a much more softer content-focus approach. So the blog is the first step or may be the podcast, you know, which still is hosted on the blog. Jeremy Reeves: Yeah, yeah it is true. You were saying with paid traffic, you might have like originating and then it kind of, you know, it either dries up or you are just paying too much. I can personally attest to that because I got -- I used to get a lot of my leads for, you know, for copywriting through AdWords and a couple of years ago like 2 or 3 years ago I forgot, it was like roughly a $1 or $1.50 or so a click, right. And it was like, oh you know this is perfect. And then you know, they did not like that I actually got my client’s results and kick me off. So I got kind of blacklisted from AdWords and then a couple of months ago it has probably been, I do not know, maybe 3 months, I put up like a whole new website and it was like it is really just send me there like no testimonials, there is no result shown like anything which kind of suck because you know, I (inaudible 38:05.2) from my clients but again (inaudible 38:07.2) talk about it just because of the way AdWork does. But the point in that is I am now paying it, it is only 2 or 3 years later I am now paying like $4 a click whereas it used to be like a $1 or $1.50 you know, for me it is still worth it but for most people it is not, you know. That is happening like all over the place even Facebook now it is, you know, it is getting harder and harder already, you know and it is still a pretty new media platform. It is already getting harder and harder to make work and you are starting to have to or just used to be you know a couple, I do not know, maybe earlier this year, you could still just send people to landing page and it was just, you know, you are paying a dollar click to a landing page and boom it was beautiful and that kind of thing and then they were like, nope, we do not like landing pages anymore, now you have to go to content and all that kind of stuff and that adds more complexity. Yaro Starak: It is a near like history repeating itself. Jeremy Reeves: Yeah, yeah. I know. And then you know, a couple of years from now there is going to be another big thing and the same thing is going to happen, you know, it is going to -- like an Instagram that is one of the new things now. So in the same thing is going to happen there, you know, right now it is cheap clicks. I have not tried it out yet but I want to. It is cheap clicks and that kind of thing and then eventually the whole things going to repeat itself, you know, whereas blogging it just -- it has been the same since the first blog was developed. It is written in the same way, you can use the same strategies -- I mean it is a lot -- the strategies are different now in terms of you know being like you actually have to be strategic, you cannot just throw up content like we were talking about. But the way that you do it is still pretty much, you know, the same (inaudible 39:52.0) basically the same, you know. Yaro Starak: Yeah, it is because we control the platform that is all has been the difference, right. I can do my blog whatever I want, were Facebook decides how your ad should be and Youtube decides how your ad should be and Google decides how your ad should be. You know, I love the fact that I control an entire page of testimonials at people and that is not going to get block like you said you experience, right. So in fact, testimonial podcast which pretty much are podcast masking these testimonials or may be testimonials masking the podcast (inaudible 40:25.1) but basically, I do interviews with my successful clients and its great content but it is also a massive endorsement of my stuff. So you know that is content I send and people love it but it is actually a very overt in some ways picture my products and totally you get away with that the same what you could on you know paid platforms. Jeremy Reeves: Yeah, definitely, definitely. Alright, so when you are -- let us just say that someone right now is you know, they are like alright this sounds good, I am going to start blogging again or maybe they are already blogging and looking for ways to basically get better results from it. So we already talked about a bunch of different things to do that but when it comes to -- 2 kind of like big questions that I want to make sure. We already went over a quantity, so it is kind of like a mix of you know doing it frequently and then promoting it you know. It is really not clear, it is kind of like you buff essentially. And then in terms of length and structure those are the 2 big questions that I am kind of curious to know, you know. Have you found in terms of like SCO you know, getting more visitors to the page. Have you find any differences in the length of the blog posts? Yaro Starak: Yeah well you know, when I started, I was running what you called a magazine blog and I still distinguish these 2 types of blogs. One is a magazine so you are producing a lot of content. You probably got multiple writers and you are doing where news based in the moment content that is not really relevant, you know the week later even a day later sometimes versus an expert based blog which usually is more one individual blogger sharing their content, teaching, advising, educating and then selling their products and services like we have been talking about. And those types of bloggers they might publish once a month but when they do that it is a fairly in depth robust content piece that is, you know, meant to stand the test of time it is not news it is evergreen it will be that relevant, you know, like I said I wrote a blog post on the 80/20 rule back in 2006. In fact it is still my highest search volume piece of content to my blog it got many because it ranks in the top 3 for the phrase 80/20 rule on the internet on Google. I wrote that after just learning about the concept myself and applying it to my own life and it continues to deliver that result. I do not think if I have written a news post about a piece of 2006 news that would not be getting me any traffic necessarily right now and that is maybe I wrote about Donald Trump or something like that because (inaudible 42:57.6) right. So I think the short answer is again, intent behind content. If you are going purely for SCO there is a different strategy for that. If you just want to rank highly then you are going to throw in a lot more keyword research. You are going to throw in competitive research to see what other sites are ranking for that term whatever pages. So that is why I think the biggest question that everyone drops and forgets about when they start blogging is why am I writing this blog post. What its purpose and really drilled down is it designed to sell a product, is it designed just to get you more traffic through a search engine, is it meant to be thrown out there through a paid advertising, you know, what is it going to do, it probably going to do multiple things like you might say yes, I am trying to get search traffic and I want to use it paid per click and I want to sell my product with it which is fine you know you can achieve that but be cognizant of what you are doing. So you are going to have to put in you know more work. So from my point of view, I have always been a long post writer, so to go back to your sort of question, way back when people were putting out research saying the post that get shared the most and go viral are between 400 and 700 words that was the research. At that time I suspect that still holds true if we are talking about that masked consumption entertainment type of content. That is not necessarily unless your job is you are running a magazine. It is not going to what you wanted to do. So I always love to just get everything I thought about a subject out into blog post. So I predominantly write 2,000 or 3,000 words. If I started pushing towards 4,000 or 5,000 words I break it down into 2 or 3 posts and start creating series. If I really have a lot to say those series would actually become ebooks. So I might write 9 to 10 posts and I compiled them into a pdf download. So you know you got options and I think, as I have said the intent is more important but also your overall strategy you know. I have got my 2 best case studies ironically people who I have coached in the past who both have blogs that today make several million dollars a year. One is about cars in Australia and one is about basically sports coverage in all over the world and both of those guys are running magazines with teams of writers. One is more of corporate in structure where they got a CEO, you know they are getting ready to (inaudible 45:27.3) stock market. The other one does not have that corporate structure but it still got that were producing 30 blog posts a day or covering news on every sport and they are doing predominantly income from advertising but also affiliate marketing and selling a membership sites. So you know that (inaudible 45:44.7) can do really well but I think as an individual and most people I work with today, I have people probably like you do who are an expert at something or went through a life experience that allows them to then teach. Now what they are trying to do is take their knowledge, their expertise, their advice and package it into digital content that they can sell and give away for free. So the blog and the email list becomes vital and writing a 3,000 word blog post on how to each write for covering from adult acne is not going to work in a 700 word blog post. You need the space of thousands of words to really deal with that subject and put pictures in there, maybe a video or two really hammer that home, but then you can go forever and say, you know what, you are diet is not right go read this blog post. You can say that in person, you can say that on a podcast, you can say that on forum when you are interacting with, you can post it on Facebook. You know, you can go everywhere and just be proud and know that this blog is going to really help people and it is going to convert them onto your email list as well because you obviously going to put you know sign up here for my audio series on this subject or my video series on this subject and I have lots of opt in box all over that post in order to convert the lead to. Jeremy Reeves: Nice, sounds good. Yeah that all make sense. So my last question that I have -- that I have always been kind of curious of is how about the structure, you know, the structure like when you sit down and you sit down and you say okay I am going to write a blog post about this and here is the reason why I am going to write it you know you have the intent for it. Is there like any kind of like kind of you know magical structure that you used or is that different based on the type of blog post it is or like for example, you know in copywriting there is like the AIDA formula you know, attention interest desire action or anything like that or do you start off with like a story or you know any kind of like certain structure you follow or is it kind of a different based on the end goal of the post. Yaro Starak: Yeah, I mean it is copywriting you know it is (inaudible 47:58.7) overlap maybe it is a little bit more narrative than copywriting although I think most good copywriting is very narrative based anyway. I certainly whole heartedly endorse and use constantly storytelling I think you know that is, by far, the most engaging format of content. I think it should be in your products, should be in your blog post, should be in your emails, it should be the start of everything really certainly at sales pages. What I find as a formula though -- you know, first of all you are, going back to that, alright, what is the purpose for this article, you know the purpose of it and you are thinking okay what is my little niche topic here and you might be thinking well let us stick with the same story we have been running with which is the adult acne and diet. You might go I used to eat a lot of fruit, alright. So you start telling the story about your previous self and how you might wake in the morning, you have a bowl of yogurt with some bananas and you know, so and so and then at lunch time, you have you know an apple maybe then a smoothie in the afternoon and you saw it because it is fruit it was really healthy. Every day you would also wake up with more pimples on your face and you are going, I thought I am eating really healthy how am I getting an acne I am not eating chips, I am not eating chocolate, I am not eating candy not realizing that there might be a correlation between you know the sugars in the fruit or something that can lead to the acne. I am obviously not saying that is necessary the case for the sake of my example here. Jeremy Reeves: Just an example. Yaro Starak: You know that sound kind of like could be true. So you know you are telling that story from your previous life and what I like is very much that attention, interest, desire kind of formula maybe not as rigid as that but making sure those elements are in there where you are introducing something you went through or someone you have worked with went through or someone you know went through or may be a celebrity went through and that is the typical heroes journey where they start with the problem but they have an aha moment. I am a really big fan of revealing aha moments through storytelling and that creates the mindset shift necessary to open up their mind to actual how to teaching to. So story, heroes journey, introduce the problem, they have an aha moment, they see the solution to the problem they experienced it and then you actually tie the blog post off with the here is the how to steps to do this in your life. So that is when you put a dot point list and it is quite well known. You know dot points, bullet point list, numbered list that makes for you know easier digestion of content more likely to be shared so if you can combine storytelling with how to that is chunk down into really easy to apply bullet point steps and then tie it into a next step as well obviously you are ending the post with you know if you, if you actually want my 7 day guide for doing this whole process opt in here and I will send you the download, you know the pdf download. So it kind of flows from story to educating them on the mindset of the solution to giving them the steps to implement the solution to saying if you want more here is the guide. So that is kind of like roughly the way a lot of my blog posts and email lists you know the call to action can change but it is almost always story first how to set in and then call to action. I am a big fan of also what I learned through I think Eben Pagan was the first person, the different learning styles where you got the why, what, how, what if. I would not go into much detail but it is pretty simple. Everyone has a different way of basically paying attention to content, you know how you grab them. So if you are why learner, you need to know why you need to listen to this. So you know for this podcast, you would say, you need to listen to this because you are going to see the right way to blog if you want to sell your products and services so that is why you should listen, so that will grab your attention of the why people. The what people will say, I am interviewing Yaro Starak who has been blogging for 10 years and has perfected a system called the blog sales funnel for selling products and services for only a blog. So that gives them what, what is the science, what is the system, what is the practice this based on, why is it legitimate basically. And you have got the how, which is pretty straightforward. Step 1 setup a blog. Step 2, setup an email. So you are going to teach people to steps and that is usually what a lot of people on the internet seemed to love. They love how to. And the last group the what if learners. They are the practicers. They want to actually see how this can be implemented in their life and what they will often do is hear the one thing they need to hear in something and then run away and do it. So you often need to say, for example if you listen to this podcast with Yaro Starak you are going to be able to go away, setup your blog and make 2 or 3 specific strategic blog post that will lead to selling more of your products and you can go away and do that immediately after listening to this podcast. So that is giving them the what will happen if they apply what if in this education. So I pretty much cover all 4 of those in most of my major piece of the content so free reports, products, you know webinars maybe not in every blog post because it kind of be, you know difficult to do it in 2000 words but if you keep yourself aware of stories as well as the learning styles call to action and then you can do pretty well. Jeremy Reeves: Yeah. That was awesome. That was worth (inaudible 53:34.0) people listening to that, you know, worth listening to the whole interview and you know plus everything else (inaudible 53:39.5) but yeah that really helps them and I fully agree by the way and you know as everybody knows like I am copywriter doing every day of my life and storytelling really is like the best way because what happens like the big thing with storytelling, the reason why I work so well is because when people are reading sales messages and when they are reading really any kind of content, they always have like -- they always have like the flags coming up you know. They are waiting for some reason to not want to listen to you, you know and so they are looking for that reason and they are kind of like defensive when they are reading it and storytelling allows you to kind of slip under that and tell them what you want to tell them but like masked by the story, you know what I mean. Like there is a lot of -- I forgot what they call it, I mean there is a million things even the you know, even like things like the bible you know, I mean that is basically one big long story that is teaching you all these like life lessons etc. And really that is -- it is the best way to tell people what you want them to believe by the end of the page whether it is a sales letter or blog post or whatever it is without raising those flags you know, so I would highly, highly recommend if there is anything that you guys get out of this its start telling more stories and everything that you do, whether it is blog post, whether it is a sales letter or emails, regardless of this and anybody on my email list knows that pretty much every email that goes out there is some kind of story attached to it you know. Jason Swenk: You know, I read some (inaudible 55:11.4) actually writing some copy and I want to really explain the importance of storytelling and there was this Spanish academic study where they were scanning brains and watching what part of the brain fired up basically listening to (inaudible 55:24.6) you know reading an ad or telling the story or something. So what they had is they had basic content that did not use more descriptive language, it was you know more facts and figures and it could be describing the features rather than the benefits if you are looking in copywriting right, and only 1 part of the brain fired up, but when they started to describe things in more emotive language like describing a smell or describing a feeling or you know something that actually fires up a different part of the body not just the analytical part but when you think of a smell, you actually start to smell it. So your brain fires up the smelling part of you know the (inaudible 56:01.6) actually smelling the smell. The brain thinks you are because you are thinking about it. So what was interesting was the you know the retention and the engagement was so much higher when you are activating those other parts of the brain rather than the just purely analytical part and it made me think, yeah, this is the key because a story works because you put yourself in the footsteps of the people in the story right, the protagonist so you feel them climbing the mountain in the Lord of the rings, you know, same with the movie, you know, you feel the intense, the rush of the adrenaline when you are racing the car where if you just talking about this is the fast car, you know, it does not give you that cross-body functions experience and that is how why, how and why storytelling can work so much better because as you have said, it bypasses that I am just getting sold (inaudible 56:51.5) telling me about product versus I am smelling and experiencing and feeling the sadness, the happiness, the achievement whatever it is that story takes the person through and then it connects it with the product and you have got you know, great marketing, great copywriting. Jeremy Reeves: Yeah and that is the key with stories like you cannot just --- it is almost the same as you know a big theme of what we have been talking about is you actually have to have an intent behind the story just like behind the blog post, you know. Just because you are telling a story does not mean that it is the right story like, you know. I can be selling a car and if I am telling somebody a story about how you know, I went to you know India and rode an elephant you know, there is really no -- there is really no connection between that you know. So just because it is a story does not mean it is going to help you sell. You have to you know, the story has to have a purpose, you know. It has to have a lesson in it or you know be able to like explain something that (inaudible 57:48.2) you know or whatever the case is. Yaro Starak: Although I bet you could tie the elephant to a car but you know slow travel versus quick travel, you know. Jeremy Reeves: Yeah and that is a good skill to have is being able to take stories in your life. The other day, I have -- I do not know if you know the money tree is, but it is basically just a plant and it is called the money tree but I have one of these. I have one in my office and the other day I was going and I noticed there is like a little bit of dust on one of the leaves so I was like, I was kind of like you know getting some of the dust off of the leaves and that kind of thing and I came back and I forgot what the transition was but I came back and I actually wrote copy based on that like just based on touching a plant, you know. For some reason, it reminded of me something. I cannot think of what it was of the top of my head but having that ability to be able to say, okay you know, I just waxed my shoes and how was that -- how can I apply that to like you know, turn into story which teaches a lesson you know, maybe -- I do not know if you are selling something on like personal development, you could talk about how you know, you are waxing your shoes and it reminded you of how important it is to have patience with your children, I do not know, you know, something like that. That is really an important skill to have and it is one thing like, I do not think it comes naturally for a lot of people it is something that you have to purposely do you know, and I actually used to -- before I really started getting an emails and stuff, I mean this is years and years and years ago. I actually used to just look at things in my room and just randomly like closed my eyes and point to something and forced myself to come up with a story based on whatever I was pointing at. It could be like the ceiling, it could be you know, the rug, it could be door handle and then somehow make a transition from that into you know, an email or blog post whatever. And then you get good at it. Yaro Starak: Exactly. I mean that is -- I am never been a paid copywriter or train copywriter but you keep blogging, you are exactly right. You have to keep seeing stories in every moment of your life and it translates into content and even if you are not -- I think you should blog this for the sake of that reason alone just to practice the art of writing and the art of storytelling that leads to selling to. But even if you are not necessarily a content creator, you have to use copy. Your ads have to have copy, your emails have to have copy. You cannot get away having internet business without some kind of copy. So practicing the art is definitely worthwhile. Jeremy Reeves: Definitely, definitely. Alright, so I learned a lot on this. I know just -- you know, from my own kind of personal use and I am sure anybody that is listening to this. If you have a blog, I am sure that you have already heard a bunch of different things that you should be doing to improve the results you are getting. And if you do not have a blog, hopefully we kind of sold you on the idea that you need one, you know. Like Yaro said it is not really a matter of like having one or not like it should be a necessity that you have one. It is a matter of how often you do it and how much you are utilizing it you know, because like you said you can use it -- you can have 1 blog post and it is kind of like a multifaceted thing. You can use it to get SCO and you know generate leads and sales and use it for a paid post like for Facebook or whatever or use it for JV Partners to send people to you know, whatever the case is you know, put it in forms and all that kind of stuff. So you definitely need to do all these. So before we get off I just want to take a second you know, let everybody -- there are 2 things you know, first of all let everybody know how they can get in touch with you and maybe follow your blog and that kind of thing and then when we’re going to be releasing this. You are starting kind of your prelaunch for your blog mastermind 2.0 and I want to -- I am going to send everybody to a link that I have and basically my kind of offer that I am going to give everybody if they you know, well first of all you know, just sign up for whatever is you know, whatever he is doing like with the content because the content is going to be outstanding you know, just alone even if you do not buy the course and everything like that. But what I am going to do is if anybody goes through my link and buys Yaro’s new course that is coming out with as you know, the link will send you to. I am actually going to give you a copy of my own course, the funnel formula which is $500 on its own by the w

I have Gideon Shalwick on the podcast today! Get a pen and paper because all this information that Gideon Shalwick provides is going to blow your mind! Tons of knowledge bombs in this one! Gideon's entrepreneurial journey started about 9-10 years ago. He had a great job but something wasn't feeling quite right. For several reasons, he decided to quit his job and work for himself. Gideon and his wife moved to Australia on a whim to 'start over'. They thought it would be easier to do something new in a new place, and it worked! It helped them focus on their relationship and their business. The first thing Gideon did was he wrote an ebook and it sold extremely well in 77 countries. But once the excitement of his book died down he realized that his site traffic was gone, his sales were gone and his money was gone. He knew he needed to research and learn how to drive traffic. After interviewing several experts, his started to figure it out. After each success, he just kept learning and building from there. [tweet_box]"I wanted to drop out of the system of limitations inside my head and break free" - Gideon Shalwick[/tweet_box] Questions I Asked Gideon: I know your business today is primarily around video marketing and advertising. Can you share with the listeners your story and how you got here today? What was the ebook that you wrote about? What made you decide to move into video advertising? What is the biggest mistake you see people make with video? Whats the best way to get started with video advertising? How hard is it to get into a subscription model? [tweet_box]"Instead of designing technology, I prefer to play with it" - Gideon Shalwick[/tweet_box] What You're Going to Learn: The reasons behind Gideon deciding to start over What his first successful case study was based on What his background is in technology What is Veeroll and how it works Some guidelines that will help you be successful with video [tweet_box]"I realized there was such a massive audience to reach with video but the trouble was with MAKING these damn little videos" - Gideon Shalwick[/tweet_box] Where to Connect with Gideon Website | Facebook | Twitter Check our this amazing tool: Other Episodes You Might Enjoy Scaling Your WordPress Business My Interview with Kai Davis When it All Comes Together and You Still Have Doubts Passion Into Profits, My Interview with Tony Teegarden [wprs-box]

Gideon is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is Co-founder of Veeroll.com, a new platform that makes getting traffic from Youtube Video Ads super simple; he freely shares his knowledge about video marketing at GideonShalwick.com.

How To Get Leads Using Video On Facebook And Youtube With Gideon Shalwick Having online video as part of your marketing mix can really engage people. As obvious as this sounds, the market for online video marketing is still relatively immature, so there is great opportunity for you to stand out from the crowd with the right campaign. Gideon Shadwick makes his living from empowering companies to do just that. Like most of the rest of us, he started as an online-marketing novice, but through the promotion of a book he wrote, he soon became fascinated. When his first round of online advertising delivered great sales for his book, he was a complete convert, but when he ran out of traffic, he didn’t have a clue what to do next. So he absolutely immersed himself in the art of online advertising and became an expert, soon realising that video was a comparatively untapped gold mine for building an audience and driving traffic. Gideon has helped over 200,000 people across 195 countries with their video marketing, and now through this podcast he will help a whole lot more. He discussed the many tricks of the trade he has picked up down the years, but here is a sneak preview: ** Combine both paid video advertising with your existing ‘free’ video sources, i.e. your youtube channel. See your own youtube channel as a slow burner that builds your audience and increases your ranking on youtube and google, but paid advertising can help speed this process up once you have laid the foundations. ** Don’t go overboard with fancy videos. When people go on youtube they have different expectations to when they watch the TV.  In fact, there is evidence that shows that conversion rates actually drop when an online video is too slick. ** Understand what the criteria is for ranking videos on places like facebook and youtube. It is about a lot more than just views and likes (listen to the podcast for a breakdown of the ranking algorithms). ** Any keyword phrase you want to use, try and use it right at the beginning of the title of any video. ** Don’t be put off by the concept of making an advert for a paid advertising campaign. There are facilities out there like veeroll.com that can make it very easy. ** Make your adverts short and sweet. 30 seconds is often enough. ** Remember youtube is not the only video host in town. Facebook is really majoring on their video content at the moment, and their interface to set up a video ad is arguably better than youtube’s. The conversion rates that Gideon has achieved by using the above methods are very impressive indeed.  It is surprising what can be accomplished by using video as a focal point to drive traffic to your own website, or when used as a simple call to action for an individual campaign. In this episode of Business Brain Food you will learn: ** Why video is such important content in the grand scheme of online advertising ** How youtube and facebook rank videos ** The key rules that an online advert should abide by ** How to join up the long-term strategy of building an audience with a short-term campaign ** The increasing reach of facebook in the online video arena ** The inner workings of veeroll.com Resources mentioned in this episode: ** Vee Roll (http://www.veeroll.com) ** Gideon Shalwick’s Youtube Channel (https://www.youtube.com/user/GideonShalwick) ** Facebook (facebook.com/businessbrainfood) ** Business Brain Food Facebook Group (facebook.com/groups/businessbrainfood) ** Twitter (https://twitter.com/bfewtrell) ** ActionCOACH (http://actioncoachanz.com/itunes) ** ActionCOACH (http://actioncoachanz.com/stitcher)   It is so so simple to make engaging videos to boost interest in your company, and yet relatively few companies actually bother to do it.  If you follow Gideon’s advice, you can steal a march on all those other luddite companies out there! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Gideon started up his own video training business, teaching people everything he learned about online business, and how he was able to get amazing success using YouTube. His latest book, Rapid Video Blogging, has now been downloaded over 38,000 times from people all over the world.

 BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one!  Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say:Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world's first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing.Here is a quick preview of what you will learn more about in this session.  What makes people BUY?Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers. Gideon Shalwick's top YouTube marketing tipsGideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch. YouTube Video Ads YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss! That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack. To get more from Gideon Gideons Websit Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.

  BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one!    Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder! Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say: Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world's first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing. Here is a quick preview of what you will learn more about in this session.   What makes people BUY? Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers.  Gideon Shalwick's top YouTube marketing tips Gideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch.  YouTube Video Ads  YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss!  That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack.  To get more from Gideon  Gideons Websit  Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/ You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

Gideon is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is Co-founder of Veeroll.com, a new platform that makes getting traffic from Youtube Video Ads super simple; he freely shares his knowledge about video marketing at GideonShalwick.com.

Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode. Gideon’s one of those guys who has been doing YouTube ads forever and he's pretty much synonymous when it comes to YouTube ads. Today we’re talking about best practices for setting up highly performing YouTube ads. He shares targeting tips, how you need to be designing your ad if you’re looking to generate leads, how to get free qualified clicks to your landing page and he answers the question - Do you need to be in front of the camera if you want to create successful YouTube ads? 3 Areas That Need to be Right When Setting up Your Ads: Knowing who to target and how to target Creating the video ad Ensuring you have the right settings in the Adwords interface In This Episode When it comes to the type of video, you need to be specific with regards to what you're using your video for.  For example, if you're using YouTube ads to drive traffic to your website, you want to use a video that's very short and has the most action happening within the first 20 seconds.  The most important thing is to ask people for the click! The first 5 seconds is super important, really grab people at the beginning.  At around the 20 second mark, ask for the click.  The reason being is that you only pay for your ad if people view your video for more than 30 seconds. The whole video is clickable, people can click anywhere on the video but it works really well when you point people to a certain place to click, especially if you can use something that looks like a button. Only target video placements.  If someone is watching a video relevant to your offer, you can target them.  For example, if someone is watching a video on yoga at home, we can run an ad in front of that person about yoga at home!  Get the targeting right! Being in front of the camera during your ads can definitely increase your conversion rate, but it's not a necessity. Optimal Length for YouTube Ads if You Want to Drive Traffic and Optins: 0-5 seconds to grab people’s attention 5-10 to draw people in 10-15 to give people the main benefit of your solution 15-20 psychological trigger (authority, social proof, scarcity) 20-25 call-to-action 25+ static video (no music, the only movement is the mouse button clicking on the Call To Action button) Veeroll As Gideon was getting started with YouTube himself, he got confused with the different aspects of advertising.  He figured out a shortcut with regards to targeting and started Veeroll, which is a unique platform to obtain amazing results with ads and also includes video ad templates.

Gideon Shalwick is the owner of gideonshalwick.com, where he teaches people everything he's learned about online business and how he was able to get amazing success using YouTube. He's the author of Rapid Video Blogging and is currently working on www.splasheo.com, where he helps main stream video content producers create much better videos, and reach a much bigger audience. You can learn more about Gideon at www.gideonshalwick.com

Gideon Shalwick is a seasoned video marketing expert. He is the founder of Splasheo.com, a specialised video production service focused on making your videos look amazing and, the co-founder of Veeroll.com, a platform for helping you get a ton of views and traffic from YouTube video ads. Gideon freely shares his knowledge about successful video marketing at GideonShalwick.com.

  Creation and consumption of video content is at an all time high. Over 100 hours of video are uploaded to YouTube every minute, and 6 billion hours of video are watched each month on the site according to YouTube—that’s almost an hour for every person on Earth. There is no doubt that YouTube is […]

Gideon Shalwick is an expert in online video marketing and founder of splasheo. In this interview he shares how we can dominate our niche by using online video marketing.

Do you use video in your marketing? Are you wondering how YouTube can help promote your business? In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve success with YouTube. He also wrote the ebook Rapid Video Blogging.  Show Notes: https://www.socialmediaexaminer.com/55

Gideon started up his own video training business, teaching people everything he learned about online business, and how he was able to get amazing success using YouTube. His latest book, Rapid Video Blogging, has now been downloaded over 38,000 times from people all over the world.

Creator of Rapid Video Blogging, Web Video Marketing Authority, Serial Entrepreneur In this Interview I racked Gideon’s brain about his journey from zero to creating several successful online businesses, and his inner beliefs on the mindset required for others to do the same. We finished with some powerful strategies on how to get massive traffic […]

Click here to get the free report(aff). Of all the questions I get about podcasting, one question seems to be almost universal. That question is can you make money podcasting? That’s the question people want the know about. At the last Blogworld conference, I learned that there are people making money. The key is having your own product and using your content to promote your product. The reason I revisit this, is that I just read a great report by a guy named Gideon Shalwick. I’had never heard of Gideon before, but I saw his report referred to by a number of people I know. So, I signed up and got his report. It’s free, so why not. What I found was really interesting. Gideon has taken the next step in the business model. Gideon shows how to turn your video podcast into a business. See the diagram after the jump.

Andrew Warner is passionate about entrepreneurship and loves talking with his fellow entrepreneurs. He came to my attention when he recently interviewed Gideon Shalwick on his current blog, Mixergy, which features tons of great video interviews with leading entrepreneurs. The post https://yaro.blog/1565/andrew-warner/ (Andrew Warner Reveals How He Created A $30 Million Dollar Internet Business) appeared first on https://yaro.blog (Yaro.Blog).