Podcast appearances and mentions of jacob hiller

Jacob Hiller from Dental Implant Machine discusses advice for engaging patients and reducing friction to increase implant case acceptance.Resources:Dental Implant MachineAll-Star Live Dental Training EventsDental CoachingDental Practice Growth Webinar Join us for The All-Star Practice Growth Summit! This year we'll be hosting the nation's top doctors and teams from May 17th through the 18th at the beautiful Lago Mar Beach Club and Resort in Fort Lauderdale Florida. Click here to learn more.

This week, Dr. Glenn Vo sat down with Jacob Hiller, the Chief Growth Officer of Dental Implant Machine and a renowned marketing expert with over 15 years of experience in the field.Dental Implant Machine helps dentists and oral surgeons increase the number of dental implant patients they see by providing a range of marketing services specifically tailored to the dental implant industry. With a team of experienced marketing professionals and a deep understanding of the dental implant market, they'll work closely with their clients to develop and implement marketing strategies that drive results.You might have already seen some Dental Implant Machine ads (and if you haven't already, you probably will eventually). That only makes sense when Jacob and his team pride themselves on getting in front of dentists and prospective implant patients with in-depth retargeting campaigns.But that's just the tip of the iceberg: From social media campaigns and email marketing to website design and search engine optimization, Dental Implant Machine offers comprehensive services to help their clients reach more potential patients and grow their practice. Whether you are a solo practitioner or a multi-location practice, they have the expertise and resources to help you succeed in the competitive world of dental implants.On top of its stellar marketing capacities, Dental Implant Machine stands out from its competition because they're not just about engaging with implant prospects and bringing them into their client's dental practice—it teaches dental teams about effective case presentation and closing those patients. Through trial and error, the folks at Dental Implant Machine have realized how to engage with patients, present financing options, and help them make the right health decision without being “pushy.”Hint: It has something to do with their personalized dental marketing funnels!Jacob and his team believe that anyone involved in the patient journey is, in one way or another, involved in helping the patient make the decision to accept treatment. That's why—monthly—they'll meet with the doctor, the treatment coordinator, the scheduler, etc., to look at the numbers and ensure that everyone is doing their best job, has the framework down, the necessary training, and so on.Learn about…What comprehensive framework does Dental Implant Machine offer dental practice owners for finding, educating, and treating more implant patients?Getting the patients into your office is one thing, but what do you do once you successfully get them into your office?Why is it so important to have a team that knows the art of case presentation?How do the folks at Dental Implant Machine leverage metrics and numbers to help their clients close more cases?According to Jacob, how does the patient journey start before they actually walk into the door?Why does Glenn find it so important that the folks at Dental Implant Machine actually care about your conversion rates vs. just sending you leads?Why does Glenn think Dental Implant Machine's lack of a “non-disparagement clause” clearly shows how much they overdeliver, create a great ROI for dental practices, etc.?Hint: It has something to do with hard proof of happy clientele!How can Dental Implant Machine help any “normal” doctor make an extra $1,000,000 and over in production (and what do we mean by “normal” doctors)?What's a marketing funnel, how does it work, and how does Dental Implant Machine help busy dentists double their dental patients using dental funnels? And more! Watch a screen share presentation where Glenn and Jacob discuss testimonials, ROI proof, and more.And don't forget about the Nifty Deal! Email jacob@dentalimplantmachine.com or check out the link below to schedule a free call today. NIFTY DEAL: A free call with Jacob himself, who will show you how Dental Implant Machine's system works, how the framework works, and if it could be a fit for you.

In the competitive world of high school basketball and volleyball, an athlete's ability to jump higher can be a game-changer. Therefore, Long Island Sports Training is thrilled to announce the inclusion of "The Jump Manual" by Jacob Hiller into their specialized vertical leap training program. Long Island Sports Training City: Mastic Address: 27 Wood Ave Website https://www.longislandsportstraining.com Phone +16315944048 Email tim@longislandsportstraining.com

On episode 82 of Driven to Compete Carey met with Jacob Hiller. Jacob is an alignment and car setup specialist, driver, and race engineer. He drives and engineers for a WRL endurance team called Open Throttle Racing in the GP3 class. He also works part-time for some of the professional series and he also has a full-time job so he's a busy guy. Our sponsor for this episode is Chris Taylor Racing Chris Taylor Racing Services is a longtime provider of storage, transportation, and maintenance work on a variety of racecars in the Austin area. On the same site since 2003, located across the street from the world-famous Circuit of the Americas. Chris is a veteran of the motorsports industry, working on everything from B-Specs (TCB), Formula cars, Trans-Am cars, and a Championship winning SRO TC Americas crew chief for Skip Barber Racing Team. Our goal is to bring Professional level service and support to your club race or track day! Website: https://christaylorracing.com Email: christaylorracing@gmail.com Connect with Driven To Compete for sponsorship opportunities Website: www.DrivenToCompete.com Newsletter: https://manage.kmail-lists.com/subscriptions/subscribe?a=R9E7pX&g=VHesvQ YouTube: https://www.youtube.com/channel/UCnWO0ybrgN1mPDH_HxUswsA Email: info@driventocompete.com Phone: (512) 222-3402 --- Support this podcast: https://podcasters.spotify.com/pod/show/racingwire/support

Get the Secrets to Double Your Full-Arch Treatment Acceptance with Jacob Hiller and Eric Vickery All of Star Dental Academy.Get Social With DIM: LinkedInFacebookInstagram

SPECIAL GUEST: Greg Essenmacher, CEO & Founder of GnA Consult, LLCIn this episode, Jacob Hiller and Greg Essenmacher explore patient education strategies and other tactics to use when growing a full-arch dental implant practice.Find out how Greg and his team of experts are helping dentists dominate their local dental implant market!Get Social With DIM: LinkedInFacebookInstagram

Insurance-Funded Dental Implant Cases: Leveraging the Power of Dedicated Sleep Partnerships for Increased Case Acceptance and Improved Patient OutcomesWelcome to this episode of our podcast where we will be discussing insurance-funded dental implant cases boosted by the power of partnering with Dedicated Sleep in increasing case acceptance and improving outcomes. I'm Jacob Hiller, the Chief Growth Officer of Dental Implant Machine, and I'm joined by Doug Baker, the Vice President of Business Development at Dedicated Sleep.Together, we'll be sharing our expertise on how to navigate insurance-funded cases and how dedicated sleep partnerships can help dental practices increase their acceptance rate for dental implant cases. We'll explore the importance of partnering with Dedicated Sleep, how it works, and how it can help dental professionals provide life-changing care to their patients.Whether you're a dental implant professional looking to increase your case acceptance rate or interested in learning more about Dedicated Sleep, this podcast episode is for you. So sit back, relax, and join us as we explore the intersection of dental implants, insurance, and the power and knowledge of Dedicated Sleep, and learn how they can lead to better outcomes for your practice and your patients.Get Social With DIM: LinkedInFacebookInstagram

For this week's episode of the Nifty Thrifty podcast, Dr. Glenn Vo was excited to bring on Jacob Hiller, the Chief Growth Officer over at Dental Implant Machine. Jacob is a renowned marketing expert with over 15 years of experience in the field. He has an exceptional ability to identify market opportunities and develop masterful strategies that have earned millions for his companies and clients.  Jacob is known for his strong but empathetic leadership style and his ability to inspire others to follow him with respect. He is also highly skilled at problem solving and has a unique ability to see opportunities where others see only obstacles.  Jacob has helped dental clinics generate millions in treatment starts and is able to educate and put processes in place to help dental practices create predictable growth by expanding their online influence and marketing efforts. Dental Implant Machine helps dentists and oral surgeons increase the number of dental implant patients they see by providing a range of marketing services specifically tailored to the dental implant industry. That said, they also help dentists find more orthodontics patients. With a team of experienced marketing professionals and a deep understanding of the dental implant market, Dental Implant Machine works closely with their clients to develop and implement marketing strategies that drive results.  From social media campaigns and email marketing to website design and search engine optimization, Dental Implant Machine offers a comprehensive range of services to help their clients reach more potential patients and grow their practice.  Whether you are a solo practitioner or a multi-location practice, Dental Implant Machine has the expertise and resources to help you succeed in the competitive world of dental implants. For Jacob and his team over at Dental Implant Machine, it's important for them to earn your business every month—they see your relationship as a partnership, not a transaction. That's why they have monthly meetings with their clients where they identify opportunities for growth, obstacles that need to be overcome, and so on. Tune in to watch Glenn and Jacob walk through a screen share presentation of Dental Implant Machine's website and discuss the Dental Implant Machine Program! Schedule a demo at https://www.dentalimplantmachine.com/niftythrifty. Learn about:  What's the “Two-Comma Club,” and how can working with Dental Implant Machine help you to become a member of it? Hint: it has to do with your dental practice bringing in an extra $1,000,000 in production. What makes Dental Implant Machine different from the other dental implant marketing companies out there? Hint: they think about the patient's journey, what a lead wants to know, how price might get in the way of them taking the next steps, and how you can nurture each prospect during the process of case acceptance. Why does Dental Implant Machine have to be selective about who they choose to work with, and how does working together create a win-win where both Dental Implant Machine and their clients “level up” together? What's the importance of Jacob's team having monthly check-in's with their clients? How does Dental Implant Machine have a “lead capture system,” and how does it work? How does Dental Implant Machine pinpoint areas of growth through Impact Reports? What was Jacob doing before he started working with dentists? Hint: it has to do with helping athletes jump higher! And more! Nifty Thrifty Deal: Free month of Dental Implant Machine and/or Ortho Machine. 15% off on all services . https://www.dentalimplantmachine.com/niftythrifty

There's a formula for becoming one of the best in the world. There's a simple recipe that seems to be a hidden secret for most people, but today's guest Jacob Hiller figured it out -- specifically for jumping. He dropped out of college, created the Jump Manual, sold millions of copies, traveled around the world, and has helped millions of people work on their formula for peak performance. And the coolest part is that the formula for jumping applies to other areas of life and business as well. Listen to this episode right now to learn the formula for peak performance and success. https://go.jumpmanual.com https://BeTheManMasterclass.com --- Support this podcast: https://anchor.fm/be-the-man/support

Summary by Peyton Smith Hour 1, segment 1:(AUDIO) Mike kicks off the show with a little historical audio and discourse on this 80th anniversary of the Pearl Harbor attack. While it may be unpopular to some, the following analysis and commentary is spot on true.Mike expertly connects the events of then to those of the here and now.---------------------------------------Healthcare has never been better. Switzerland has approved brand spanking new...suicide pods.Mike expounds greatly on this.https://americanuckradio.com/current-events/switzerland-approves-assisted-suicide-capsule/----------------------------------------Hour 1, segment 2: Americanuck Radio was honored to welcome author Diane Weber Bederman to the program today.She is also a multi-faith, hospital endorsed chaplain.Based in Ontario, Diane came by to discuss her new book, " The Islamophobia Industry: The Insidious Infiltration of Islam into the West."She is quite bold and fearless, pointing out that the bible mentions "do not fear" 365 times. Fear leads to submission.Although the Islamophobia Industry isn't talked about nearly as much as Covid these days, Diane puts it back on the radar with her latest book.Diane explains that, as it is taught, Islam does not allow for free will. At the same time, Islam shouldn't be immune to criticism in Canada or the U.S.This is quite an interesting and refreshing chat, which must be heard IN FULL.For more about Diane, and the rest of her exemplary work, click the link below:https://dianebederman.com/Find her latest work, "The Islamophobia Industry: The Insidious Infiltration of Islam into the West", on Amazon:https://www.amazon.com/IslamophobiaIndustry-Insidious-Infiltration-Islam-into-ebook/dp/B09LMC2JSW--------------------------------------Enjoy this powerful hour 1Hour 2, segment 1: Mike flips through the Washington Times daily media update. --------------------------------------Mike goes into all the chaos certain business owners are going through, via the current supply chain madness.The story of Helmi Ansari, who owns Grosche International in Cambridge, Ont, is no exception. Mike delves fully into this story.The blessings and cursings of God have been covered before on the program. Make no mistake about the relation to the supply chain issues, and what is clearly written in Deuteronomy.https://www.cheknews.ca/all-our-margins-are-gone-supply-chain-challenges-squeeze-small-businesses-922491/----------------------------------------(AUDIO) Ambulance shortages are running rampant in Alberta, according to this CBC report. Many people will have to take it upon themselves to be extra vigilant, and check in on their loved ones who are elderly or otherwise suffer from infirmity.Mike provides excellent commentary on this.------------------------------------------(AUDIO) Canadian Natural Resources Ltd is facing staffing shortages. Jacob Hiller gives a great report on this.------------------------------------------(AUDIO) More talk of tension between the U.S. and Russia amidst the pow wow between Putin and Biden.Why is the U.S. so preoccupied with what Russia is doing with their troops on the Ukraine border? Perhaps we should focus on amassing our own troops on our OWN SOUTHERN BORDER, which is basically non existent.------------------------------------------Hour 2, segment 2: (AUDIO) Jake Tapper is going full on Americanuck against China. What happened with Jake? Why the change in attitude towards China?--------------------------------------------(AUDIO) Joe Rogan offers his take on the current waves happening at CNN, via the Fredo Cuomo messy dismissal.-------------------------------------------Fredo's brother Andy is in the sights of Craig D. Apple Sr., former under Sheriff of Albany County, NY.https://americanuckradio.com/current-events/meet-the-sheriff-who-wants-to-put-andrew-cuomo-behind-bars/--------------------------------------------Suicide note left by man in Germany, who allegedly killed himself and his family because of fear of being stitched up over a falsified Covid pass.https://americanuckradio.com/current-events/man-kills-family-self-for-fear-of-arrest-over-fake-covid-pass/--------------------------------------------(AUDIO) Deep state announces plan to assassinate Biden, according to this report from Alex Jones.Would the installation of President Harris and VP Buttigieg make things any worse than they already are?Doubtful.Still, it would be interesting to see if this all plays out.Mike breaks this down and puts it into perspective.-------------------------------------------Defunding police has long been a hot button issue. Americanuck Radio doesn't condemn police, but rather corruption.This story underlines the serious problem of civil asset forfeiture. Mike expounds on this.https://americanuckradio.com/current-events/more-than-100k-seized-after-k-9-officer-at-dallas-love-field-airport-sniffs-out-bag/#-----------------------------------------Enjoy all this, and more, in a brilliant hour 2 from Mike.

Summary by Peyton Smith Hour 1, segment 1: The Newfoundland/Labrador government is reporting the provincial health network data center has fallen prey to a cyber attack.Officials aren't saying where the attack originated from.China?Mike goes into this with a little musical history, as well as the Newfie connection to Alberta.https://americanuckradio.com/current-events/n-l-government-confirms-cyberattack-took-down-health-network-wont-say-what-kind/-----------------------------------------Drug users are waxing nostalgic for "old school heroin" as fentanyl takes over.Ah, yes. The good ole days of shooting up good ole fashioned smack are rapidly fleeting. Gee, perhaps it's time to come to Jesus and quit.https://americanuckradio.com/current-events/drug-users-are-nostalgic-for-old-school-heroin-as-fentanyl-takes-over/-----------------------------------------Hour 1, segment 2: British Royal Marine commandos dominate U.S. Marines, forcing them into a surrender during an exercise in the Mojave desert.Even though it's a training exercise, it still looks rather bad.Think about a live fire situation with Chinese troops on U.S. soil.https://americanuckradio.com/current-events/royal-marines-commandos-force-us-marine-corps-troops-to-surrender-in-training-exercise/-------------------------------------------The Canadian Taxpayers Association has assessed the impact of a second carbon tax through fuel regulation.Mike covers this in full, with a little musical accompaniment from Greta.https://americanuckradio.com/breaking-news/canadian-taxpayers-federation-warns-another-carbon-tax-could-hit-alberta-drivers-hard/-----------------------------------------A man was caught giving himself a tattoo on an airplane.Zero turbulence is optimal when attempting this.https://americanuckradio.com/current-events/plane-passengers-outraged-after-they-catch-man-giving-himself-a-tattoo/-----------------------------------------Enjoy all this, and more, in a very exciting hour 1 from Mike.Hour 2, segment 1: Mike flips through the daily Washington Times media update.https://americanuckradio.com/current-events/va-gov-elect-youngkin-promises-transformative-changes-on-day-one/-------------------------------------------(AUDIO) A little musical respite from Alex Jones.--------------------------------------------Jellyfish are attacking nuclear power plants in the UK. We also have live action audio of the attack.Could there possibly be screens or grates installed on the intakes?Mike gets into it.https://americanuckradio.com/clowntown/jellyfish-invasion-causes-shutdown-of-uk-nuclear-power-plant/-------------------------------------(AUDIO) Another splendid report from Americanuck Radio's BC correspondent Jacob Hiller about troubles within the local Boilermakers union in BC.-------------------------------------Greener healthcare in Canada? Yes, it appears to be a most lofty goal, according to Global News.Greening up a healthcare system that's already green in the gills.Hilarious. Mike gets into it.https://americanuckradio.com/clowntown/pandemic-recovery-could-be-opportunity-for-greener-health-care-system-advocates-say/------------------------------------------Hour 2, segment 2: (AUDIO) The "let's go Brandon phenomenon has led parents of kids named Brandon to get creative with cheering at their children's sporting events.------------------------------------------China's nuke stockpile growing at an accelerating pace. The Pentagon projects that China will have 1000 warheads by 2030.https://americanuckradio.com/current-events/chinas-nuclear-stockpile-growing-at-accelerating-pace-will-have-1000-warheads-by-2030-pentagon/-------------------------------------------Mike closes things out with a piece that shows but one aspect of America's current sickness.Predators with badges: The sex traffickers on America's police forces.https://americanuckradio.com/breaking-news/predators-with-badges-the-sex-traffickers-on-americas-police-forces/------------------------------------------Enjoy all this, and more, in a superb hour 2 from Mike.

Summary by Peyton Smith Hour 1, segment 1: Cabinet shuffles are afoot in Canada. While the order may change, the flavor still remains the same.Bill Blair splits his portfilolio with Marco Mendicino, seeing Bill Blair maintain the emergency preparedness element, while Marco Mendicino takes on public safety, continuing Blair's BS on such things as grabbing guns. More on this tomorrow.---------------------------------(AUDIO) Noam Chomsky is dealing in manufactured consent.Chomsky once played the part of freedom fighting libertarian, but has really done a 180 as far as vaccines are concerned. Stopping at a red light is the equivalent to taking a vaccine, according to Mr. Chomsky. Talk about Intellectual laziness going off the charts.Mike elaborates on this.----------------------------------------(AUDIO) 10 reasons why gun owners should turn their property in to the feds, courtesy of the babylon bee.---------------------------------------Hour 1, segment 2: Jacob Hiller gives a report on the latest action from the Edmonton Legislature grounds, which centers on the forceful removal of the Indegenous Clan Mothers from the grounds.Very good report from Jacob, which Mike expounds on thoroughly.---------------------------------------Researchers at Temple U received $750k in federal funding to develop a tool which warns journalists if they are about to publish "polarizing content."It's not about the info, but rather the horrific possibility of somebody getting triggered.Mike gets into this.https://americanuckradio.com/current-events/university-receives-750k-of-federal-funds-to-stop-reporters-from-creating-negative-unintended-outcomes/-------------------------------------Enjoy all this, and more, in a superb hour 1 from Mike.Hour 2, segment 1: (AUDIO) Two Alberta independent MLA's are calling for emergency debate on forced vaccinations.https://americanuckradio.com/breaking-news/independent-alberta-mlas-call-for-emergency-debate-on-forced-vaccinations/#-----------------------------------(AUDIO) A report on the Lancaster County Amish community in Pennsylvania, which discusses community members getting purposely infected with Covid in order to achieve herd immunity...in May of 2020.Ahead of the curve, and in defiance of all mandates, they are back to normal.Mike delves into it.-------------------------------------(AUDIO) Deena Hinshaw, Alberta Chief Medical Officer, speaks on an unconfirmed report that a large group of people have gotten together to do much the same as the Amish of Lancaster County did. She can't confirm this report, but nonetheless alleges that she knows these individuals ended up in ICU.Mike touches on this.-------------------------------------(AUDIO) A collage of horse s**t reporting on Ivermectin, which slags both the medication and Joe Rogan, who took it as a part of his recovery regime from Covid.-------------------------------------(AUDIO) A different report on Ivermectin, which could be seen as a counter to the garbage MSM reporting in the previous clip.It's nothing but more hysteria under a different label, with a vaccine being replaced by Ivermectin. Completely wrong philosophy on both sides of the debate, as Mike explains.--------------------------------------Hour 2, segment 2: What's more American than eating a hamburger?Eating one with rat dna?Mike goes through this rather unsavory story, and puts it into perspective.https://americanuckradio.com/uncategorized/human-rat-dna-found-in-burgers-scientists-say/--------------------------------------Boston Celtics center Enes Kanter goes off on China, and the slave labor he suggests is used by Nike to manufacture their shoes.Mike provides spot on analysis and commentary on this.https://americanuckradio.com/breaking-news/celtics-enes-kanter-torches-nike-for-remaining-silent-on-chinas-slave-labor/---------------------------------------A woman is dead after an exorcism is performed on her by a bedouin sheikh who practices withcraft.A doctor and her husband were arrested, along with the sheikh.https://americanuckradio.com/current-events/woman-dies-in-apparent-exorcism-sheikh-doctor-and-husband-arrested/----------------------------------------Enjoy all this, and much more, in a brilliant hour 2 from Mike.

To prep for the long-awaited return of the NBA regular season, Doug and Marc are joined by long-time Jazz season ticket holder and creator of/contributor to cowhideglobe.com, Jacob Hiller. The brothers Hintze and Jake breakdown each of the Jazz potential first-round playoff matchups, including what about each team makes them nervous and what makes them confident. They also give predictions for each potential series. This episode also includes another visit by Marc to Dr. Doug, MD (fake doctor of basketball), fun and heart-warming social media moments, and Marc's initiation to the Utah soda/cookie industry. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/marcus-hintze/message

with Jacob Hiller, founder of several vertical jumping programms had the deep obsession of jumping higher since he was a kid. He developed into a reknown coach who traveled the world to train athletes all over the world. He was a big inspiration for me personally when I was young and today he is my guest.

Behind the scenes conversation with a bunch of young entrepreneurs. On today’s episode, Russell talks to a class of young entrepreneurs about what it’s like to start and run your own business. Here are some of the fun things in today’s episode: How he got started with his first business of potato guns! He talks about what are the hardest, easiest, and best parts of being an entrepreneur. They discuss how risk is like riding a teeter-totter on a cliff… So listen here to enjoy this special, fun episode where Russell talks to kids about entrepreneurship. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to Marketing Secrets podcast. I’ve got a really fun special episode for you today. Recently I had someone in our community contact us and say “Hey, we run a school with kids from (I don’t even know how young), from first grade up to sixth grade.” I think the oldest kids were about 12 years old. Anyway, they said, “We’d love to have these kids come over and ask you questions about your company, about being an entrepreneur and all that kind of stuff.” So I thought it’d be really, really fun, so we had them come over this last week. And they’d been studying entrepreneurship and business and they were doing a bunch of things, and they had to make a pitch deck to pitch to investors, they were going that night to actually go sell stuff. So this little cute entrepreneurial classroom of kids came here to the Clickfunnels offices, and I thought, you know I’m going to record this just in case anything cool comes out of it. And it turned out to be really, really fun. This is an episode that if you have kids, you should probably pull your kids in and listen with them. I think you’ll hear some new stories and get some ideas whether or not you have kids or not. But this is definitely a presentation geared towards children and getting them excited about entrepreneurship and kind of telling them some stories about how I built my company. It was funny, we had this little microphone box you can throw to them, and they were all fighting over it, they wanted to hear their voice. So you’ll hear a little bit of that. I had my brother try to edit out any of the long pauses, or the awkward things. So hopefully it’s listenable to listen to everything. And it’s kind of fun, I think 8 or 9 kids asked the exact same question, so I had to re-answer it different ways every single time. So hopefully you guys catch that in there. One of the girls talked about entrepreneurship, I asked who wants to be an entrepreneur, and she’s like, “No.” and I’m like, “Why not?” and she’s like, “It’s kind of like a teeter totter, where you’re off a cliff where either you fall of a cliff and you die, or you don’t.” or something like that. And I was, “That is the best explanation of entrepreneurship I’ve ever heard.” Anyway, this is just a fun episode I wanted to post here for you guys. I hope you enjoy it. Again, if you have kids, maybe have them listen in as well. And with that said, I will queue up the theme song and I hope you guys enjoy this Q&A session from the kids group that came into our office the other day. What’s up guys? How are you guys doing? Kids: Good. Russell: Welcome to Clickfunnels. We’re excited to have you guys here. Why do what? Kid: Why do you sound like you have a microphone? Russell: Because I have a microphone. Check this out, I have a microphone here. This is called the catch box, you hold it like this and you talk into it. I wanted to this so that way when we ask questions we can make sure we hear everything. Because it’s kind of fun, and sometimes this room gets loud because we have all these super heroes everywhere that sometimes mess things up. So we’re going to practice this to make sure you guys can make this work. So who wants to tell me their name? Kid: My name’s Garrett. Kid2: My name is Paxton. Kid3: My name’s Brynn. Kid4: My name’s Jack. Kid5: My name’s Liam. Russell: Alright, so my first question for you guys is do you guys know what my name is? Kids: No. Russell: What’s my name? Do you want to catch it? Kid: Jack! It’s Clickfunnels. Kid2: Russell. Russell: You’re right, good job. Okay, thank you. Russell. I am one of the founders of Clickfunnels, which is where you guys are at today. So I heard you guys have been learning about entrepreneurship, is that true? Kids: Yes. Russell: How many of you guys want to be entrepreneurs when you grow up. Kid: No thanks. Russell: No thanks. How come, I want to know why you don’t want to. Kid: The reason I don’t want to be an entrepreneur is well, first of all, I’m afraid of messing up and I don’t like the risk that I’m taking. Russell: Who has a cool thing about being an entrepreneur? Kid: One cool thing is that you can be almost anything that isn’t already a corporation. You could be like a UT bridge kind of entrepreneur. Like Clickfunnels is made by entrepreneurs and it’s made for entrepreneurs as well. Stuff like that. Russell: Okay, so I’m going to tell you guys my story real quick about how I became an entrepreneur, and then I’ll let you guys ask questions because I heard you guys had some good questions. So I didn’t know I was going to be an entrepreneur my whole life, but when I was…how old are you guys? Kid: 6 Kid2: 9 Kids: crosstalk Russell: Who’s the oldest? Kid: 6 to 12 Russell: How old are you? Kid: 12 Russell: 12 okay. So I was about your age, I was about 12 or 13 years old and I didn’t know what I was going to be when I grew up. I had no idea. I remember I was watching TV one night, and late at night there’s these things called infomercials. Any of you guys ever seen an infomercial before? Where they try to sell stuff? And there was this guy on the infomercial, he was selling this book about how to make money in the newspapers, and I was like, that is the coolest thing in the world. And he was selling, you had to pay $40 to buy this kit, and I did not have $40, so I begged my dad for money and he said, “No.” He said, “If you want to have that money, you have to earn it.” So I went out and mowed lawns for a whole month to earn $40 and then I took that and bought this kit on TV that taught me how to make money with newspapers, which was kind of cool. So that’s when I first started learning, I was about your age when I started learning about it, so you guys are in a good spot. So then fast forward to when I was in college. I was going to school and I didn’t know what I wanted to be. I liked to wrestle, do we have any wrestlers in here? What? We got a couple of wrestlers. So I’m a wrestler, so I was wrestling in high school and I loved it and then I started wrestling in college. I came to Boise State to wrestle, and then I met my beautiful wife and I fell in love with her and I wanted to marry her. But guess what you have when you get married? Do you know what this means? Kids: Money. Russell: Money. And I didn’t have any money, I was completely broke. I didn’t even have a job. And I was like, I gotta do something or else I’m going to be in big trouble and my wife’s not going to have a house to live under if I’m going to marry her. So I tried to figure out how to make money, but I couldn’t get a job because I was wrestling. So I gotta figure out a different way to do this. So I thought, you know I could do, I could quit wrestling, but I love wrestling. I was like maybe I could become an entrepreneur and try to sell something of my own. And I didn’t know what to do. So I started trying to learn how to do, how to make money. I was trying to think what my first big idea was going to be. And I tried a whole bunch of things, and guess what, none of them worked. I tried thing after thing to make money and none of them worked, and then one day, one of my friends said, “Russell, do you want to make a potato gun?” and I was like, “What’s a potato gun?” How many people here know what a potato gun is? Kids (inaudible) Russell: So this is a potato gun, and I didn’t even know what it was. I was like, “What’s a potato gun?” and he said, “What a potato gun is, you make it out of sprinkler pipes and you get a potato and put it here and you jam it, so a potato would be right here, and you get a broom and push it down so it pushes it all the way down to right here. And then over here there’s a big hole. So you spray hairspray in here, and you put a cap over the top of it, and then guess what happens?” Kid: It goes boom. Russell: Inside of here there’s a whole bunch of fuel and there’s a potato stuck right here. So in the cap, and I couldn’t find the cap this morning because I think somebody stole it, or somebody just misplaced it, there’s a little igniter, and if you click the button on the igniter it makes a little spark inside of this hole right here, and that spark lights the hairspray on fire. And the hairspray is like, ‘Ugh” and it wants to explode, but it can’t. But guess what it does? It takes the potato right here and goes, pfft, shoots it out and it goes like a hundred yards. How many of you guys know how far a hundred yards is? Have you ever been to a football game before? A hundred yards is the whole football field. It shoots it all the way across a whole football field. Is that crazy? So he told me that, my friend told me that. And I was like, “That sounds like so much fun. Let’s do that.” So we went and we didn’t know how to make it though. So we went on Google and typed in “how to make a potato gun, and then people had different instructions, “This is how you cut the pipe” and “This is how you glue it together” and “You gotta buy pipes this size and this size and this and this.” And we read all the instructions about how to make it, and then we went home that night and we started making it. And we had so much fun. It took us three or four days to build our first potato gun, and when it was done we went out by the airport and we started shooting potatoes, and it was so much fun. But then, guess what happened? We were shooting potatoes and all the sudden this big huge jeep, that had camouflage on it, started coming toward us. And I was like, “What’s going on?” and they drove all the way up and out came this big, huge army guy, with a big old mustache. And he walks over, “What are you guys doing?” I’m like, “We’re shooting potatoes.” And he’s like, because we were behind the airport, he said, “You’re on government land. You cannot be shooting things back here.” And I thought I was going to go to jail. I was so scared. I was like, “Ah, okay. Okay.” And he’s like, “How does that thing work?” So I kind of told him, and he’s like, “It doesn’t go that far.” I’m like, “No, it really does.” And he’s like, “Prove it.” I’m like, “Really?” so he said, “Yeah.” So he started shooting guns with me, this big police man who was going to arrest me. And he shot like 5 or 6 potatoes with me, and then he’s like, “Okay, you can’t shoot back here or I’ll have to put you in jail. So go shoot them out in the forest or something.” And he let us go and I was like, “Oh good, I thought I was going to go to jail.” So luckily I didn’t. So then, we had so much fun making these, they were so much. The next day I went back to school…yeah? Kid: Why didn’t he arrest you for having an illegal and dangerous weapon? Russell: That’s a good question. He said, “How come he didn’t arrest you for having an illegal and dangerous weapon?” I think it’s because he thought it was kind of cool. It could have been worse. Anyway, luckily he didn’t. I don’t know why, but I’m super grateful he didn’t arrest me. So anyway, I went back to school on the next Monday and I was sitting there thinking, “What should my business be? What should my business be?” and all the sudden, boom, the light bulb went off in my head. Have you guys ever had that before? You have an idea? I was like, “What if there’s more people besides me that want to make a potato gun? What if I’m not the only person.” And I thought, I’m going to see if there’s more people besides me. So on the internet, what’s cool is it will show you how many people are typing in different searches in Google. And guess how many people were looking for potato gun plans that month? Kid: 200,000 Russell: Ooh, I wish. Kids: crosstalk Russell: 500, 100. Kids: Crosstalk Russell: So if you look at the entire world, around the whole world, there were 18,000 people searching for how to make potato guns and nobody was selling a product on how to make potato guns. I was like, “What if I made a product on how to make potato guns? I could make some money. This would be the coolest thing in the world, and I could get arrested.” So I had the idea. So then I called my friend up, his name is Nate. I said, “Nate, we’re going to make a product teaching people how to make potato guns.” And he said, “How do you do that?” and I said, “I don’t know. I’ve never done it before, but let’s figure it out.” So we borrowed a video camera from somebody and then we drove down to Home Depot, maybe it was Lowes, I can’t remember. Home Depot or Lowes, and we walked to the sprinkler isle, and I had all the sprinkler pipes and I recorded a video and said, “When you buy the sprinklers, there’s a secret, you have to make sure that the PSI is right. So if you look on here it talks about the Pounds per Square this thing can handle.” Anyway I summarized how much that is, how much these are, and what sizes. So we made a video of us buying all the pieces of the gun. Then we drove to my wife’s work, where they had a little workshop, and we made a video us, recording gluing the thing together and making the actual potato gun. Then we drove and filmed us at school writing out all the different formulas and how, you know, all the different plans on how to make potato guns. And we took all those different things and we put it on these videos and then we made a dvd. And this was my very first dvd, it’s called HowToMakeAPotatoGun.com. And this dvd taught people how to make a potato gun, just like that. So this was my very first product ever made, and there’s the dvd inside. Do you guys even know what dvd’s are? You’ve seen those before. Kids: Yeah. Russell: I know, it’s a pain. It gets scratched, they have to rebuy a new one, which is good for me. Kid: Just put a bandaid on it. Russell: I don’t think you can put a bandaid on a dvd, but that is a good idea. Alright, so this was my very first dvd, and I was so excited, I’m like, “Now what do I do? How do I sell it?” and I didn’t know how to sell it. So I went and got this website, howtomakeapotatogun.com and then I put up a webpage to sell it. And it had a little picture of the dvd. I said, “Here’s a dvd teaching people how to make potato guns, just like the one that I just made. And I started buying ads. So when somebody would go to google and type in “How to make a potato gun.” They would see my ad and see, “Do you want to learn how to make a potato gun? Click here.” And they’d click on my ad, come to my webpage, and a lot of them started buying this dvd for like $27, they’d buy the dvd. And that’s how I got started as an entrepreneur, I started selling this dvd. I sold a whole bunch of them for a while, and that was my very first product. Any questions about that at all? Kid: What was the hardest part about making it? Russell: Ooh, good question. The hardest part about making it is I didn’t know how to edit videos. So we recorded them on this camera, and then I didn’t know what to do. So I had to read books about how you get them from the video camera onto the computer. So then we got them on the computer. And it’s like, how do you turn it into a dvd? I didn’t know how to do that. So then we had to edit the thing, then we had to glue it together, put it together, then we had to burn it on dvd. So learning how to actually make the dvd was the hardest thing for me. Kid: What was the most difficult thing about making your whole business? Russell: The most difficult thing about making my whole business was probably believing it was going to work. A lot of times… Kid: It seems so fun. Russell: A lot of times we have an idea but we’re like, is that really gonna work? We have to do all this work, should I do it or not? So the hardest part is just believing it will actually work the very first time. Kid: And how did you make it? Russell: Alright, who else has got a question? Kid: What was the easiest part about making your business? Russell: The easiest part, man, there’s not a lot of easy parts. There’s a lot of hard parts. The easiest part was probably after it started working. Because there’s a lot of hard work to get it started, then when it started working, then guess what? The webpage was there, my ads were there, and I’d go to school every day, I’d go to wrestling practice, and while I was goofing off and having fun, people were going to Google, type it in, click on the ad and they would buy. So even when I was sleeping at night, people started paying me money. So I was making money in the morning, at night, when I was on vacation, the money kept coming in. So that was the best part. After all the hard work was done, then it just started making money whether I was there or not. Kid: What, how much money did you make every day? Russell: Good question. So this product, this was my very first one, so it never made me tons of money. But it was making probably between 25 and 50 dollars a day. But for me, how many of you guys think that $50 a day would be amazing. So it was tons. When I was going to college I was like, $50 a day is a lot of money for me. It was really, really cool. Good question. Kid: My name is Paxton. Russell: Thanks Paxton, you’re awesome. Kid: What inspired you to make the potato gun? Russell: Ooh, good question. So when I was trying to figure out what to make, I was looking around and I saw a lot of other people selling things. So I was looking at what’s everyone doing? And I had a friend, one friend who was making a product teaching people how to do baby sign language. So I was like, that’s kind of cool. Because she was really good at teaching babies sign language. I had another friend that was teaching people how to do hair bows. They’d make hair bows, any girls have hair bows? They’d make these really cool hair bows, and they had a dvd teaching that. So I saw three or four things, I saw all these people who were really good at something, they made a dvd teaching it, and I was like, “I’m not good at anything. What could I do?” and then when I made that potato gun I was like, “What if that’s my thing? What if I make potato guns?” So that was my very first, that’s how I got the inspiration. Kid: What was your biggest regret? Russell: My biggest regret…hm. Probably my biggest regret is I didn’t start sooner. I waited for like 2 years before I made my first product. I was thinking about it, talking about it, I was scared. So I didn’t do it. I wish I would have started faster, because I would have started having success faster. Kid: How much money did you make every year? Russell: Every year? Well the first year I didn’t make very much money. I made maybe $10,000. And then it started getting bigger and then one year I made a million dollars in a year, which was so cool. And then it got bigger, and then Clickfunnels, this company now, I’ll tell you what we do in a minute, but Clickfunnels did over a hundred million dollars last year. What would you guys buy with that? Just kidding. Kid: I’d buy the company. Russell: You’d buy the company. Kid: What was your favorite part? Russell: My favorite part? I love when somebody buys your product and then they use it, and they have success, that’s the best. So someone who’d buy it, they’d make a potato gun and they’d send me a picture, “Look at my potato gun that I made?” Yes, that’s awesome. I helped them do it. Kid: How many did you sell in the first week or month of you releasing it. Russell: Good question. First week, I don’t think I sold any. First month, I probably sold 5 or 6. And then it got to the point where I was selling about one a day. So probably 30 a month. One or two a day was kind of average. Kid: Do you have any advice for people who want to be an entrepreneur or want to get what they’re doing out there. Like if you’re streaming and stuff. Russell: Yes, great question. Can I tell you a story about that? I have a friend, his name is Jacob Hiller and when he was born he wanted to be able to dunk a basketball. How many of you guys here can dunk a basketball? Kid: In a baby. Russell: How many guys dunk on a ten foot hoop? It’s hard right. I still can’t do it either. I’m not good enough. But he wanted to be able to dunk that. He loved basketball, but he couldn’t quite dunk it. He said his arms were a little bit shorter, so he couldn’t ever dunk. So he said, “I want to figure out..” He set a goal, he said, “My goal, I want to become someone who can dunk a basketball. How do I do that? I can’t dunk right now. I have to learn some exercises.” So he stared reading books and started studying, how can I increase my vertical. That’s what they call it, you’re vertical, how high you can jump. So he started learning, started watching videos, and reading books, and then that’s how he started. Then he started learning some stuff and it started helping him. And he thought, “I’m going to start a YouTube channel teaching people what I’m learning.” So he started this YouTube channel, and in the YouTube channel he would learn something. So he would learn, if you do a certain exercise it will make you jump higher. So he’d show people how to do the exercise and posted a video on that. Then he’d post another video learning other ways to increase your vertical. And he had a whole bunch of videos and started posting them on YouTube because he was loving it. He was learning it and then he would share it as he was learning what he was learning. And then one day he ended up having about 10,000 people who were following him on YouTube, and he’s like, “This is so cool. I have all these followers that are following me and I don’t know what to do with it.” So he asked those guys, “What do you guys want me to, what can I do?” and someone said, “I wish you’d put together a book that would teach me all the different ways you learned how to jump.” And he’s like, “Okay, that’s kind of cool. I could do that.” So he wrote an ebook. Do you guys know what an ebook is? Kid: Yeah, it’s like a book that’s online and it’s really cool. Russell: Yeah. So he wrote his first ebook and all it was, was a whole bunch of different ways that he used to jump higher. So he’d show, “Here I tried this exercise and how I did it.” And then “This exercise” and he showed like a hundred different ways to jump higher and he put it together and he called the book The Jump Manual, teaching people how to jump higher. So he got that all done, he started being excited about something, then he started talking about it every single day until he got a lot of people following him, then he came out with his very first product, which was an ebook. I think he sells the ebook for $37, and he makes 3 or 4 thousand dollars a day, every single day, selling that book. But what’s crazy, he did that while he was in college, then he met his wife and they fell in love and got married, and they said, “Where should we move to?” and he said, “Our business is on the internet, we don’t have to live anywhere.” And they said, “What if we just picked somewhere really cool.” So his wife a globe out, a big globe. You guys know the big globes? Kid: Yeah, yeah, yeah. Russell: And they spun it like this, and said, “Ready go.” And they stopped it and it was like, “Kenya.” And they’re like, “Let’s move to Kenya.” So they got in a plane, packed up all their suitcases, they didn’t have a house yet, and they flew to Kenya, and then in Kenya they found out there’s warriors called the Maasai warriors. Have you ever heard of them before? Kid: No. Russell: Well, guess what they’re famous for? Jumping. They’re famous for jumping. They go out in these plains, in the desert and they jump. So they got to Kenya and he’s like, “There’s these guys that are great at jumping.” So he got his video camera out and said, “Teach me how to jump better.” And these warriors in the middle of the desert in Africa taught him how jump higher and he filmed it all and posted those videos online like, “I learned how to, these cool jumping tricks from these guys.” And he said, “If you like these you should go buy my book.” And more people bought his book. So he lived there in Kenya for 3 years, excuse me, 3 months and the whole time they were there people were buying his book on the internet, so he didn’t have a job, he was just living and having fun. And 3 months later they said, “Let’s move. Where should we move to? I don’t know.” So he got the globe out again, they spun it, “Here.” And it was like the Great Wall of China. They’re like, “We’re moving to China.” So they flew to China and they got to China and they’re like, “What should we do in China.” And they said, “Well what kind of exercises can we do on the great wall of china? We can sit against the wall, I can do jumps on the wall.” So they made videos of him doing all sorts of exercises on the great wall of china, and put those on YouTube and then more people bought his book. And then 3 months later they spun the globe again and picked a new spot. And they’ve been doing that now for like 8 years. They have not had a house for 8 years. Every three months they pick a new place around the world and they fly there and live there, and their internet business, people keep buying his ebook while he’s traveling the world having a good time. Is that cool? Kid: And another question, is buying ads for your video even worth it, in your opinion? Russell: Definitely. We spend about $750,000 a month buying ads. So we spend a lot of money because it’s the fastest way to get to people. There’s free ways you can do it, but it takes a lot longer. If you can buy ads, it speeds up the process a lot. Kid: But for smaller YouTubers who are trying to get out there. Russell: Yeah, so it’s good to buy ads when you have a product to sell. Because if you’re just buying ads to grow your channel, it’s hard because you’re not making any money and you’re just spending money. But if you have a YouTube channel and you’re selling something on the channel, then it makes sense to buy as long as you make more money than you’re spending. That’s all we’re looking at. I want to make sure that if I spend $1 I want to make $2. And you just kind of watch that really close. Good questions. Kid: What was the best part after you made your business? Russell: The best part is, let’s see, there’s been a lot of really, really cool parts. But I think my best part is there’s this group, have you ever heard of Operation Underground Railroad? Have you heard of it? You think so. Do you guys know what the Underground Railroad is? Did you learn about that yet in school? What’s the underground Railroad? Kid: It’s how slaves get away from their owners. Russell: Yes, the Underground Railroad, how they freed slaves back in the day. So, Operation Underground Railroad is an organization, it's called a charity, and they help save people who are enslaved. Did you know there are still people in slavery? There are little kids that get kidnapped that are put in slavery, and they think there's over 2 million kids right now that are in slavery all around the world. It's really sad. So, there's this group and they go in and they try and save these little kids. So, the most exciting thing so far is the last two years a in a row we helped raise money for Operation Underground Railroad. We raised over $2 million for them which is enough money to save almost 1,000 kids from slavery. So, of everything we've done, that's the thing that's the coolest for me. Kid: How did you get the idea of ClickFunnels? Russell: Ooh, good question. That's a great question. Ken, so after I made my potato gun… So, I made my potato gun and we were selling this, right, and then what happened is I wanted to figure out how do you make more money. I was just selling DVD, but I wanted to make more money. So, I had a friend and he said, what you need to do is you need to add an upsell. Do you guys know what an upsell is? Kid: No. Russell: Who's ever been to McDonald's before? So, you go to McDonald's and if your mom or dad says, hey, I want to order a Big Mac. Then what does the guy say at the drive-through, do you know? Goes, a Big Mac, do you want a fries and drink with that? You heard him say that before? Kids: Yes. No. Russell: That's called an upsell. Kid: I don't go to McDonald's. Russell: Good, it's bad for you. That food kills you. Anyway, but if you go, that's called an upsell. So, my friend said you should have upsells for this. I said, what does that even mean? He said, well, when someone buys potato gun DVD, what's the next thing they need? I said, well, they have to go to Home Depot and they have to buy all the pipes and all the stuff and the glue. He said, what if you put those together in a kit and then just sold the kit, and you send the kit out to people? I said, that's a cool idea. So, I found somebody to make these kits and they make a potato gun kit. Had all the pipes and everything, all the glue, everything. So, what we did was somebody would buy the DVD from me and they'd say, I want the DVD. Then the next page would say, cool, you bought the DVD, we're going to send it to you. Do you want us to put one of these kits in the mail that way you don't have to buy the pipes, you can just glue them together? Out of every single person who bought the DVD, for every three people got the DVD, one person would buy the kit right there. So, that's what we call a funnel. A funnel is where you take people through a sales process. Someone buys a DVD, and then someone buys the kit. So, that's kind of what a funnel is. I know it's kind of confusing, but that is what a funnel was. So, we did it for my own business. I did it for a lot of other people's businesses, and then one day I met this guy named Todd. He's my business partner in ClickFunnels. He lives in Atlanta, Georgia, though. You guys know where Atlanta is? Couple of you guys. So, he lives in Atlanta, way over there, and he said, what if we build software that makes it super easy for people to make websites and funnels the way that you do. So, he built the software and we decided to call it ClickFunnels. So, what we do is we help entrepreneurs and we teach them about stuff like this. Teach them how to start their own businesses and then they use ClickFunnels to build-out their web pages and their funnels. So, that's how we got the idea for ClickFunnels. And you guys know what a Funnel Hacker is on your shirt? Kid: No. Russell: A Funnel Hacker is someone who uses ClickFunnels. So, you guys are all Funnel Hackers now. So, that means you are a part of our tribe. So, all of our people they say, I'm a Funnel Hacker. Kid: What was your most exciting part of starting your business? Russell: Most exciting? So, there's this guy, he's 6'7". You know how tall that is? It's like this tall. His head's like this big, and he's super-famous. His names is Tony Robbins. Any of you guys ever heard of Tony Robbins before? Kid: Yeah. Russell: You guys have? Kids: crosstalk Russell: He could be. Anyway, Tony Robbins is cool. He was someone I saw him in movies, on TV, and he was super-famous. I always thought he was awesome. So, about 10 years ago, I got to meet him, and then he had me fly out to Fiji. You guys know where Fiji is? You do? Fiji's awesome. He owns a resort in Fiji, so I flew to Fiji and I got to speak at his seminar. Then he spoke at my seminar which was super cool, and then recently we became business partners. So, I got to be friends with somebody who was my hero for a long time, and I even became friends and business partners with him. So, that's probably the most exciting to be able to hang out with a giant, he's literally a giant. He is so cool. Kid: What was the most expensive part of your business? Russell: So, for ClickFunnels there's over 300 people that work here. Not all of them in this office, but it costs us a few million dollars a month to pay everybody who works here. So, that's by far the most expensive is all of the people. Okay. But they are amazing people, so we love it. Kid: What was the most fun part? Russell: Ooh, the most fun part? Let's see. I think the very first time I made my very first sale, that was so fun because I tried to sell something, nobody bought it. Then very first time somebody gave me money, I made $20. Someone bought something on the internet from me, I made $20. I was so excited that I called my wife up, I said, we made $20. She said, that's not very much money. I said, I know, but it's the very first time I made money on the internet. So, we went out to dinner and spent that $20 on dinner and a movie. And then guess what? Kid: What? Russell: The next day, the person who paid the $20, he asked for a refund and I had to give it back. But it was the very first one, so it was still exciting. Kid: Can we watch your potato gun video? Russell: Oh, I can give one to your teachers, if they want to make a whole class on potato guns, I don't think… But that's up to them, not to me. Kids: crosstalk Russell: That would be a cool class in school, but I think Potato Gun 101. Yes? Kid: Like, on the commercials it cost a lot of money. Have you ever been in debt from the commercials? Russell: Mm-hmm, yeah, a couple of times we tried to... A couple of times we did commercials and they didn't make any money, and we got in some debt. But we were able to pay it off. What happens a lot of times, a lot of times you'll do a lot of different commercials or ads, and sometimes some of them work and some don't work, but hopefully you get more that work than don't work. And the other thing is if you put a commercial on TV, it costs a lot of money, but if you put a commercial on Facebook, it doesn't cost very much money. Kid: What made you come up with the name ClickFunnels? What's the inspiration for that? Russell: Great question. So, we had this other company that we tried to start back in the day called ClickFusion. I was thinking that's a cool name. I don't know why we thought it was kind of cool, but guess what? That business failed three times. It kept failing, and so when we started the idea for ClickFunnels, Todd, who is my business partner, I said we should call it ClickFusion. He's like, ClickFusion always fails. It's bad luck. We should call it something different. Like what should we call it? Like Click Waffles, Waffle Funnels, Funnel Ice Cream, Funnel Cake, Funnel, and then all of a sudden he said, ClickFunnels. I was like, ooh, that sounds cool. Let's see if we could buy it, and nobody owned it. So, we're like, yes, so we bought ClickFunnels. Kid: What do you sell besides weapons of death by potato? Russell: So, besides weapon of death by potatoes? So, I've written some books. Want to see? So, I've written these books. I wrote this book right here called Expert Secrets. I wrote a book called DotComSecrets. So, I sell these books. We also do seminars where we have entrepreneurs from all around the world. They fly actually here to Boise sometimes. We actually, last week we had people here from all around the whole world and they pay us to teach them how to build funnels, and then we also sell ClickFunnels as software. So, most of our money comes from ClickFunnels from the software. We use these as coaching people on how to build businesses or it's the ClickFunnels software. That's where most of the money comes from now. Kid: Where were you originally from? Russell: I grew up in Utah. Kid: What? Russell: Yep, I grew up in Utah and then I actually, I told you I was a wrestler, remember? So, I wrestled, then I wrestled at BYU, and then BYU dropped the wrestling program, so I was like where should I got to wrestle? And Boise State had a program, so I moved to Boise, and I've been here ever since. Kid: Is it hard or easy to own your company? Russell: Ooh, good question. Some days it's really easy because I wake in the morning and I'm like, I can do whatever I want. I don't have to wake up. But some days it's really, really hard. Some days you wake up and it's like, for me I have 300 people to work for me, so if we don't make money, then where are they going to get paid from? And somebody and they have all their kids. Sometimes it's kind of a stressful thing to manage a lot of people who rely on us. So, some days it's really nice. I go on vacation for a week and not worry about it, or a couple of weeks, but some days it's really stressful. So, that's with entrepreneurship there's really good things and really scary things at the same time. Kid: Why is your logo like a tablet with gears? Russell: Oh, good question. So, when we started ClickFunnels, we needed a logo design, so we hired this guy, his name is Mantis, kind of like praying mantis, but he's Mantis. He lives over in Europe somewhere. I don't even know. And so I said I want a really cool logo, but I don't know what it looks like. So, he designed 20 different logos and a whole bunch of different ones, and that was one of the ones he designed. I was like, ooh, it's kind of cool. That was my favorite one. I like the gears because we can do gears like, on my jeep we could have gears on it. We could put gears on our T-shirts and things like that. So, that was just the favorite one I liked of all the different ones that he designed. Kid: Did you ever get like, when you wrestled, did you ever get really hurt really bad? Russell: Nothing too bad. I got hurt a little bit, but I never broke a bone or anything super bad. Kid: What was your favorite part about starting your business? Russell: I think my favorite part is my boys now are wrestling. My kids, they do a lot of sporting things, and it's cool because I can leave any time I want in the middle of the day, and go and see them. Go see them at wrestling practice, or I can do things like that. I kind of set my own schedule. So, those are my favorite things. I can set my own schedule and be able to to whatever I want. Kid: Were you nervous at all? Russell: Oh yes, all the time I get nervous. Especially sometimes I get to standup... So, this is kind of a little stage, and there's about, I think about 50 people can fit in here. But this year in February I spoke at a baseball stadium with 35,000 people in it. So, I walked on this huge stage and there's 35,000 people, and that was really scary, but it was pretty cool too. Kid: If you don't have this restrictive access, what's the next product you plan on selling if you are going to? Russell: Oh, that's a good question. I love software. The software business is fun because you create it once, and people pay you every single month for it. So, I think if I ever sold ClickFunnels or if I ever got unrestricted access to whatever, I'd probably call my business partner, Todd, up I'd say, okay, let's build some more software. This will really be fun because it's really nice. Some businesses are hard because it's like you have to ship products from China, or the supplements, you have to get all the materials and mix them all. This ones just nice because it's like we have a bunch of programmers who make the software better every single day. But people are just buying the software, they keep paying every single month. They keep using it. Kid: Also, I'm wondering where did you get your, you know, you said you had that extra pack with all the tubes and stuff, where did you get those things? Do you ship them in? Russell: Oh, the sell the kits? Kid: Yeah. Russell: There was a guy in Northern Idaho who I met who was selling potato guns online. He wasn't selling very many of them. So, I bought a kit from him and I'm like, these are really cool. So, I called him and I said, hey, you're selling these kits, I'm selling DVD, if I sell your kit and I pay you for it, will you ship it out to people? And he said, yeah. So, I think, I can't remember exactly. I think I'd pay like $50 to buy the kit from him, and I'd sell it for $200. So, basically, somebody would give me $200 and then I would send him $50, and he'd send the kit to them. It was really cool. Kid: Would ClickFunnels be something that smaller YouTubers would may be beneficial to them or would it be like- Russell: You want to be a YouTuber? No, for sure. In fact, we have a... Did you see the bathroom hallway yet or the kitchen? So, we have a really cool thing that we created, it's called the Two Comma Club. When somebody makes a million dollars inside of a funnel, we give them this huge gold record and there's two commas in it. Do you know why it's called Two Comma Club? Okay, this is why. If you draw a million dollars, this is what a million dollars looks like. That's a million dollars. How many commas are in a million dollars? Kids: Two. Russell: Oh, so we call it the Two Comma Club. So, anytime somebody makes over a million dollars, we send them a trophy like this and there's two commas it says, you're in the Two Comma Club. So, when you guys see we send them a big one like this big, and then we put a small one in our office. So, when you guys do a tour, you'll see all these all over the place. And then there's a silver one that means they made $10 million in side of funnel. So, anyway, I was going to tell you this because we have some kids right now, there's one kid who's I think... What's Caleb, Caleb's 17 or did he just turn 18? Well, anyway, one kid was like 17 or 18, he won a Two Comma Club award. We've got a couple of other kids that are teenagers that are like 15, 16 year old, that have almost won a Two Comma Club award. So, there are kids that are not that much older than you that are doing this. We had one girl who was here last week, when she was 13 years old, her mom taught her about how this whole business works, and she started selling scarves. And at 13 years old, she made over $100,000 on the internet selling scarves. Is that crazy? And then when she turned 16, she didn't want to get a driver's license because she had too much money, so she just had Ubers drive her around everywhere. So, she never got a driver's license. That's how much money she had. That be crazy? Take an Uber to school every day. Kid: If you're just selling merchandise on your channel, like you know how YouTubers sell merchandise? Russell: Yep. If you were to make some merchandise, would it be worth it to advertise it through your ClickFunnels or no? Russell: Yeah, for sure. Kid: Okay. Russell: Yep, for sure. Kid: What was the part that you found most interesting? Russell: Ooh, the most interesting? Definitely is all the different people we've had a chance to meet. So, people that started using ClickFunnels. First we didn’t know who was going to use it, and then we started meeting these amazing people. Like there's one guy, his name's Chris, and Chris had cancer. He almost died of cancer, and he figured out how to fight cancer, and he ended up not dying. So, he wrote a book called Chris Beat Cancer, and he was trying to sell it. He started selling it on ClickFunnels, and he's helped tens of thousands of people to overcome, to be able to fight cancer now from his book which is really, really cool. That was just one person, and there's so many interesting people like people selling all sorts of things. So, definitely my favorite part is just seeing all the cool people that we're helping and letting them sell more of their products to help more people. Kid: What other awarenesses do you help with? Russell: So, the main ones that we do, we do Operation Underground Railroad to help children from slavery. We go to Kenya every year. We build schools in Kenya for kids out there. And then we, a lot of the people that work with us do stuff like, one of these guys, he helps gym owners to build up their gyms, and last month... You guys know who Arnold Schwarzenegger is? Kids: Yeah. Russell: Arnold Schwarzenegger is like Mr. Olympia like 20 years, like the strongest man ever for a while, he gave $100,000 to Arnold Schwarzenegger to The Boys and Girls Program or, yeah Boys and Girls. So, we got to meet Arnold Schwarzenegger to give him $100,000 to help all these kids. So, a lot of people that we help, help tons of different organizations and charities too. It's really cool. Kid: What was the hardest part of your job? Russell: For a long time the hardest part was how to fire somebody. Oh, that was the worst. Someone works for you and they're not doing a very good job, you'd be like, I have to fire you. In fact, the first time I fired someone, guess what happened afterwards? Kids: What? Russell: I cried for like 10 minutes. It was really bad. I don't fire people anymore which is really nice. The hardest thing now is sometimes when ClickFunnels has a problems, we have 89,000 people that use our software, so like one time we were flying to London and when I was in the air, ClickFunnels went down, and everybody's websites, and everybody's Funnels went down. When I landed, people were super mad, and I got thousands of messages on my phone, everyone who was mad that all of their websites were down, and that was not very much fun. So, those are the hard parts sometimes when stuff like that happens. Kid: What's the hardest part that happened to you before, like in the start of your business? Russell: The start of my business? Twice I almost went bankrupt. Twice when I started making a little bit of money, and then I lost it all. That was the first time I had like probably six or seven employees, and then I couldn't afford it all, and we almost lost it all. The second time I built it to 100 employees, I was like, this is amazing. And then everything fell apart and I had to fire 80 people in one day. Oh, that was really hard too, so there's a lot of ups and downs. Someone earlier, oh you back here earlier said you didn't want to be an entrepreneur because of the risks. So, the nice thing to being an entrepreneur, there's two things, right. There's a lot of risks. Like a lot of times you can fail, and if you fail, you don't get paid anything. Like when I show up at work, I don't guarantee to get money. When you're an employee, if you get a job, you always get paycheck every two weeks. For me, I didn't get a guarantee. But the upsides is that you can make unlimited money. So, you have unlimited... There's no ceiling on it, so you kind of have the both. You can lose everything or you can make everything, but that's the scary part of it. But I still think it's worth it. Kid: It's sort of like a teeter-totter, like hanging off a cliff. You either fall or you live, so. Risk or no risk? You go on it, you risk your life. You don't, you stay alive. Russell: There you go. The entrepreneur teeter-totter, you either live or you die. The last question. Make sure it's the best one ever. Kid: What's your favorite part about your job? Russell: All of the people that work here at ClickFunnels are my best friends, so my favorite thing to come in everyday and I get to see all of my best friends. We all get to hangout and talk about business, and have ideas and brainstorm, and it's just fun to hangout with all of my friends everyday. Man: I'll give you one more final maybe tough question. Russell: All right. Man: As you've built this, obviously, you've had to venture out into different things whether that's speaking, or hiring people and firing people, all these different things. What would you say has been the greatest fear that you've had to face? Russell: It's tough because there's a lot of fears that go into starting a business because the path never, there's never a path. It's always you're just kind of like, so when you hire your first employee, you're like do I hire somebody, do I have enough money to hire? Like what's the rule, what's the laws? I don't even know, but I know I need help. It's just like you hire them, and then you're like waiting for everything to collapse. Then you're like, okay, nothing bad happened. Okay, cool, then you hire another person. My first time I hired eight employees before I knew I had to pay taxes. I didn't even know that was a thing. I had no idea, and I found out later. It's like, oh, you have to pay taxes and payroll tax, and like I didn't know that. So, like you have to go fix all the problems that you made, but I think a lot of times for me the scary part is I just didn't know anything. I was just kind of just stepping out. I was passionate about stuff so I was trying to create things, and as I was creating things, that's when to be able to support the art of what we were trying to do, like you had to figure out all of the other stuff along the way. But we were so passionate with what we were doing, it made it worth it. But just the fear of like at every step of it, because there's a million books but you don't know which book to read for this problem or this situation. A lot of times you read a book later, you're like, oh, that would have been awesome to know way back here. So, a lot of it is just being willing to risk it all and just hope for the best and hope you figure it out as you go. I heard someone say one time it's like you're jumping out of an airplane and you're building the parachute as you're falling. You know, like I hope I get this thing figured out before I hit the ground. That's what it feels like most days, especially the early days. Less nowadays. We've got pretty good structure in place now, but initially it was a lot of that kind of stuff. That's why I think a lot of people don't do the entrepreneurship because that first step is really scary. It's not like I know this is the path, get a degree, go to college, get a job. There's no path like that. It's like okay, go create something and the market will tell you if you're worth it or not. That's kind of scary to put yourself out there a lot of times.

Here's a quick recap of what happened during this year's Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today's episode. Why if you didn't enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn't attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I'm here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I've got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we're expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I've ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I've got all these deep seeded fears that nobody's going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don't know that's just me thinking that people are not like me. Because I probably wouldn't have pre-registered either, not going to lie.  But I just assumed, so the night before I'm going to bed and they're like, “So far, only 300 people pre-registered.” I'm like are you kidding me? Either nobody showed up or they're all planning to pre-register in the hour we have before the event. So I'm totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It's interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You're trying to make money or whatever, and obviously that's part of the plan, but that's never the number one goal. The number one goal is to put on a show that'll be not just something that's going to transform your business, but hopefully change your life. When I look at it, we'll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came.  In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I'd been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I'm looking at it all and there's all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we're glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you're sitting there. It was amazing, it adds a whole other level of dimension to the experience. I'm watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it's not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn't get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there's been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again.  As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don't have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don't have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I'm trying to get it, but I apologize Alex, if you're listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don't feel alone, I don't feel like I'm a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don't think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It's a good question talking about us with our business. There's all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They're helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you're focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who's a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that's happening. We kind of bragged about our tech team for the first time ever. A lot of people don't know, the tech team who's building Clickfunnels right now, they're a bunch of what Ryan, our CTO said, he said that they're like the Russell Brunson's of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he's one of the dude's who's doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it's like a who's who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don't really care about the customers, they're loving working for a company where they get to see a difference, and when they make something it changes people's lives and it's pretty awesome. So that was really cool. Who else, I know I'm missing some other stuff that happened. Let's see, the first day, man there's so many cool things, I don't want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let's see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we've got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they're blowing up gyms. They'll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they'll completely film an entire gym before it's launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can't even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything.  Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he's like, “Is there any business that Clickfunnels won't work for?” and we're like, “Not really. It's pretty amazing.” So he's like, “We need to get you guys on the show. You guys need to be on the Profit. I've got a whole bunch of people with shows coming up. I'm going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He's awesome. So then we're like, “we're going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He's like, “Nah, it's Saturday, we're just hanging out. I'll just come in and  hang out and take pictures with everyone if that's cool.” I'm like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event.  He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool.  So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I'll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We're excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it's going to be the last week of February in Dallas. My goal, and this isn't happening yet, my goal, I'm putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can't make it better than this years, this years was pretty dang cool. If we wanted to step it up, that's the only thing we got to do it with. So that's my goal and game plan, but no promises yet, but that's kind of what we're shooting for. We will see. Anyway, with that said, I'm at the office. I took yesterday off to just lay out, hang out. Today I'm going to be using as a planning day, I've got a lot of stuff and projects and cool things happening, so I'm going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He's like, “It'd be pretty boring, most the time I'm just sitting there thinking, and reading and meditating. It doesn't look like I'm doing much because for me, it's all about…I don't want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what's the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That's what I do.” So today is going to be like my big domino day. I'm going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that's my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven't watched Batman VS Superman yet, go and watch it and don't complain. These guys spent hundreds of millions of dollars and it's going to cost you $10. With that said, I'll talk to you all again soon. Thanks everybody.

Here’s a quick recap of what happened during this year’s Funnel Hacking Live event! On this episode, Russell recaps the speakers and presentations from Funnel Hacking Live. He also tells some fun stories of cool things that happened at the event. Here are 4 fun things you will hear about on today’s episode. Why if you didn’t enjoy Batman vs Superman, you might be high maintenance. Highlights of presentations given by Sean Stephenson, Ryan Stewman, Marcus Lemonis and others. Why the money you spend on entertainment, whether that be by going to the movies or attending Funnel Hacking Live, is well worth the investment. So listen below to see what you missed if you didn’t attend Funnel Hacking Live, or relive some of the best moments with Russell, Marcus Lemonis and many others. ---Transcript--- Hey everyone, good morning, this is Russell and welcome to Marketing in Your Car. Hey everyone, it is the Tuesday after the live event and I survived. Congratulations, I’m here to talk another day. No, I just wanted to kind of give you guys a quick recap of the event, because it turned out amazing. It was just so much fun. So the whole thing began with, I guess before it began it was me trying to get, my wife and I trying to get all of our kids to San Diego, which is a story in and of itself, but we got there. Then I’ve got all this deep seeded fear. One time 7 or 8 years ago we did a big event in SLC and sold 500 tickets and when we got there, there was about 100 people that showed up, which is embarrassing to go from 500 seats to having hardly anyone sitting there and trying to pull seats out. It was horrible. Then fast forward a few years later, some of you guys may remember Rippln. The second Rippln event we’re expecting 1200 people to be there, or something crazy like that. And when we showed up there was about 100 people in the hallway, so we spent 15 minutes pulling chairs out and shrinking this room down to about 20% of what it was, and it was the worst, most embarrassing, horrible feeling I’ve ever felt. Showing up with 150 people in the room as opposed to the thousand you thought. So because of that I’ve got all these deep seeded fears that nobody’s going to show up to my events. Last year, same thing, I was freaking out, scared to death the whole time. When I walked in the room before I got introduced the first time and there was actually people in the room, I was like, “Thank heavens.” But that fear peaked its horrible head once again this year and I was stressing out like crazy. We had pre-registrations from 2 til 9 the night before, so I assumed everybody would show up and pre-register, I don’t know that’s just me thinking that people are not like me. Because I probably wouldn’t have pre-registered either, not going to lie.  But I just assumed, so the night before I’m going to bed and they’re like, “So far, only 300 people pre-registered.” I’m like are you kidding me? Either nobody showed up or they’re all planning to pre-register in the hour we have before the event. So I’m totally once again, going to bed freaking out that night. Wake up in the morning scared to death. I get down there and luckily over 1100 people had showed up and we filled the room and it was amazing. So thank you guys for everyone who showed up. It was just such a cool show. It’s interesting, you put so much time and energy and money and everything into these events and I think at first people think, oh this is for you. You’re trying to make money or whatever, and obviously that’s part of the plan, but that’s never the number one goal. The number one goal is to put on a show that’ll be not just something that’s going to transform your business, but hopefully change your life. When I look at it, we’ll get the final numbers back probably in a week or so, from our cost and profits and all those kind of things, but we spent over a half a million dollars to put on that show for the people that came.  In between speaker fees, and hotel fees, and food and beverage, travel for our team, and everything. Looking at half a million dollars, 500,000 or more to entertain you guys for a couple of days. I was thinking about this, yesterday I took a day off and I was just kind of trying to relax and I really wanted to be entertained. I’d been entertaining all weekend and I wanted to be entertained, so we went to see Batman VS Superman. Before, I’m looking at it all and there’s all the critics saying the movie sucked and all these things. And I went to the movie yesterday and it was amazing. On so many levels. The cinematography was awesome, the story lines were cool. You know, we all kind of hate Ben Affleck right now, because who on Earth does what he did to one of the most beautiful women on Earth, anyway, so we hate him so we’re glad when Superman was kicking the crap out of him. There was some deep seeded anger and resentment against him, but as a whole the show was amazing. And I was thinking about how many tens of millions, probably hundreds of millions of dollars were spent to create that movie where they were there to entertain us for two and half hours. We spent $10 to go to it. We paid a little extra cause we got the D-box seats, the seats that shake when you’re sitting there. It was amazing, it adds a whole other level of dimension to the experience. I’m watching this thing, I spent between my wife and I maybe $35, $40 to watch this movie. I was like, people spent and risked hundreds of millions of dollars to entertain me for two hours and it cost me $40. It was amazing, and anyone who says it’s not amazing is just a high maintenance piece of garbage, is kind of my thoughts. I feel the same way, if you came to the Funnel Hacking event and you didn’t get value….I spent a half a million dollars to entertain you for 3 days to educate you and train you to hopefully change your life. You spent, between flights and hotels, maybe $1500 to come. For those of you who came and made that investment, I hope that what we provided back was amazing and I think it was. The feedback from this event was awesome. Tons of people talked about how last year was life transforming, this one was even more so. I had one person who came to me and said, there’s been 5 times in his life where his life has been completely changed, he said this is one of the 5 times. One person came to me ahead of time and told me that they were suicidal before this weekend, they were planning on ending their life and after experiencing what we went through, they have a new look on life and they have a future and hope and everything once again.  As I hugged that person who was crying, it was just amazing. It was awesome, it was worth the investment on our side. To put on the show, and you know this year we wanted to do a lot of things. One thing that I wanted to heavily skew and give everyone in their mind, even people who don’t have information businesses to understand the power of information funnels. So most of my talks were tied around that, and I spent a lot of time just trying to convince and show external business owners who don’t have info product businesses why info product funnels are so important and how you can use it to get customers for free, and you can change the paradigm. And you can make it so that the price resistance you might be feeling in your business is completely gone. I wanted people to understand that and we shared with them all of the core info product funnels. And I think that, hopefully for everyone, for me that was the gift I wanted to share with everybody and I hope that everybody loved that. On top of that I brought in some amazing people. Alex Charfen, he came and I always pronounce his last name wrong, so I’m trying to get it, but I apologize Alex, if you’re listening. But he came and talked about the entrepreneur personality type. Afterwards I had so many people like, “I understand myself now, I don’t feel alone, I don’t feel like I’m a weird person.” Which was really cool. So many amazing speakers. Sean Stephenson came, spent the first 20 minutes just making fun of me, which was awesome. Then delivered something that, I don’t think there was a dry eye in the audience. It was amazing. One of my favorite things he talked about there, he talked about the helicopters that go out in the ocean and try to save boats that capsized. You go out there and the helicopter can only hold 5 or 6 people and there might be 20 people that are in the water. Who do you decide, who are you going to save. It’s a good question talking about us with our business. There’s all these people we want to serve, and give and help and save. Who do we save? He talked the helicopters, said that when they get out there, the only people that are able to save are the people that are swimming towards them and how profound that was to think about for us. We can try to change the world, but you can only really affect the people that are swimming towards you. The people that hear your voice, the people that hear your message, and they come towards you and if you focus on them first and you help them so other people will see that and be like, “They’re helping people that swim towards the boat, we should swim towards it too.” And more people will come towards you, but initially when you’re focusing your message is focus on the people that are swimming towards you first. I thought that was really profound. His talk was amazing. Kyle Cease who’s a comedian but also just life transformation, he came to his comedy show it was all about transformation as well, it was so cool. Just so cool, I totally geeked out on all that stuff. We had my Clickfunnels partners and founders and everyone get on stage and we talked about the future of Clickfunnles from the tech side and all that’s happening. We kind of bragged about our tech team for the first time ever. A lot of people don’t know, the tech team who’s building Clickfunnels right now, they’re a bunch of what Ryan, our CTO said, he said that they’re like the Russell Brunson’s of the tech world, of the programmer world. In fact, one of them was gone this weekend and speaking at this machine learning conference, he literally wrote the book on Machine Learning and he’s one of the dude’s who’s doing all the backend, database structuring and data and stats for Clickfunnels. If you look at people after people, it’s like a who’s who of the coding world, who are develops are, which is pretty amazing if you think about it. He talked about why would they come to us versus the other companies, most of these guys are sick of working for VC backed companies that don’t really care about the customers, they’re loving working for a company where they get to see a difference, and when they make something it changes people’s lives and it’s pretty awesome. So that was really cool. Who else, I know I’m missing some other stuff that happened. Let’s see, the first day, man there’s so many cool things, I don’t want to miss any. The second day we did a big hug hack-a-thon which was awesome. We had I think 7 or 800 people that actually stayed and pulled all-nighters with our team building out pages and funnels and sites. Which was cool. Bill Jones ran the whole hack-a-thon. We had a charity thing, ended up raising, over the last 12 months we donated over $45,000 for World Teacher Aide. During this weekend we raised another $45,000 which was awesome. $90,000 in the last year has been given to World Teacher Aide because of Clickfunnels members, which is sweet. So that was cool. Let’s see then we had day 3 we came on with Garrett White, came and shared his message. Oh, on day two, I forgot, I did a presentation about becoming a Funnel Consultant, we had a lot of people who applied for our Funnel Certified Clickfunnels Consultant Program, which was cool. So we’ve got a lot of new people coming in there. We had a guy named Alex, who is one of my inner circle members, he came and showed how he does local funnels. How they’re blowing up gyms. They’ll have a gym and they have two different funnels they run, they just run traffic for a week and after two weeks they’ll completely film an entire gym before it’s launched, take that money to go buy the actual gym equipment, they launch the gym with $50,000 in their pocket along with 150 clients from day one, which is nuts. So that was awesome. Day 3 Garrett White came and spoke about finding your voice and showed progression that he went from, from being who he was to finding his voice and his message. He kind of talked about that whole process, which was really cool. After that I did my funnel stacking presentation, which I was excited for and I think it turned out pretty cool. And then Jacob Hiller came and told this story about the jumpman, which is a info product that teaches people how to jump, which was amazing. And then the last part, which was the coolest for me, was Marcus Lemonis from the Profit, came and spoke. It was so cool. He was so cool. I can’t even tell you how cool that dude was. We were expecting him to be high maintenance, like a real celebrity. He showed up, he Ubered from the airport over and kind of hung out and everything.  Before the event, we had a chance for 30 minutes to kind of talk about he event and everything, he asked what Clickfunnels was and we explained it. He was getting so excited. First it took him about 5 minutes to get it, then when he got it he was like, “Wait a minute, how do you use this for camping?” we told him, “How do you use this for sweet peas“ we told him, “How do you use this for…..” business after business. Finally he’s like, “Is there any business that Clickfunnels won’t work for?” and we’re like, “Not really. It’s pretty amazing.” So he’s like, “We need to get you guys on the show. You guys need to be on the Profit. I’ve got a whole bunch of people with shows coming up. I’m going to figure out a bunch of these ones and you guys can come and build these funnels on the show.” He’s awesome. So then we’re like, “we’re going to take you in the back, w have a secret elevator, bring you up that way nobody will bug you and you can come out the back of the stage.” He’s like, “Nah, it’s Saturday, we’re just hanging out. I’ll just come in and  hang out and take pictures with everyone if that’s cool.” I’m like alright, so he just came in the back, hung out with everybody, got pictures, and he came up and did his presentation and it was cool. It was way different than I thought it was going to be. It was more like a Tony Robbins event.  He sat there and did interventions with people only he was fixing people on the fly. Super cool. And then I had another presentation I was going to give, but I felt like it would have detracted from the message that Marcus kind of left, so instead we just ended the event, Ignite Inner Circle people went and got pictures with Marcus, I went and got pictures with everybody else. And that was a wrap, that was the event. Man, it was cool.  So for those of you guys, who were there, I hope you had an amazing opportunity. I hope you took advantage of it. Oh Liz Benney spoke on day one and Ryan Stewman spoke on day one. Sorry, how did I forget those guys? Which was amazing, Liz told her whole story. She had the whole audience in tears, inspired and motivated. She shared all her stats, her numbers, her webinar, which was awesome. Ryan showed his backend funnels, how they work. The coolest part, at the end he had people line up for free copies of his book, he said, “You can have any objection and I’ll solve it right here on the spot.” And he resolved objection after objection after objection. That was dang cool. So anyway, as a whole was an amazing experience for me, hopefully for every one of you guys who were there, and I hope that the small amount of money you put was worth the investment. Like I said, we spent over a half million dollars to entertain, educate, train and inspire you guys and I hope you got all that and a whole bunch more out of it. We’re excited for next year. Next year Funnel Hacking Live will be in February, which will be cool because it’s going to be the last week of February in Dallas. My goal, and this isn’t happening yet, my goal, I’m putting it out there right now, I want to get Mark Cubin, and I want to get Tony Robbins this next one. Otherwise, we can’t make it better than this years, this years was pretty dang cool. If we wanted to step it up, that’s the only thing we got to do it with. So that’s my goal and game plan, but no promises yet, but that’s kind of what we’re shooting for. We will see. Anyway, with that said, I’m at the office. I took yesterday off to just lay out, hang out. Today I’m going to be using as a planning day, I’ve got a lot of stuff and projects and cool things happening, so I’m going to try to plan it, organize and just figure out the next steps. I hope you guys are as well, especially those who came to the event. Because now you have this reflection moment, “Okay, what am I going to do? All these things have happened. What should I do?” I remember listening to Tim Ferriss at an event one time talk about himself, and somebody asked, “what are you…if we were to follow you around for a day, what would we see?” He’s like, “It’d be pretty boring, most the time I’m just sitting there thinking, and reading and meditating. It doesn’t look like I’m doing much because for me, it’s all about…I don’t want to spend a week, a month, a year, whatever it takes, trying to figure out of all the dominoes all the dues, all the things out there instead of trying to knock over every single domino like most people do, I try to sit and figure out what’s the one big domino that if I push that one over it knocks down all the rest of the dominoes or makes the rest of them irrelevant. That’s what I do.” So today is going to be like my big domino day. I’m going to sit back and try to figure out what the big domino is I need to knock over that will make all the rest irrelevant or knock over the rest of the dominoes. So that’s my game plan for today, I hope you do the same thing as well. With that said, Have an amazing day. If you haven’t watched Batman VS Superman yet, go and watch it and don’t complain. These guys spent hundreds of millions of dollars and it’s going to cost you $10. With that said, I’ll talk to you all again soon. Thanks everybody.

Jacob slow travels the world with his wife and son while building a multi millionhow to jump higher empire. He and his wife accidentally became perpetual nomads (with no home base) while traveling and promoting his book The Jump Manual.

Jacob slow travels the world with his wife and son while building a multi million how to jump higher empire. He and his wife accidentally became perpetual nomads (with no home base) while traveling and promoting his book The Jump Manual.

On this episode we chat to Jacob Hiller from JumpManual.com and all the way from Peru via Skype. Jacob's first ebook, “The Jump Manual”, has sold over $5 million in sales without an ad budget, without Amazon, and generating interest and traffic via his unique methods for reaching new markets. Jacob is one of the […] The post Special Episode – Jacob Hiller – Jump Manual appeared first on The Business Marketing Show.

I'm joined by Jacob Hiller, who has built an incredible lifestyle business that allows him to travel the world with his wife and young child, by teaching people how to jump higher! Jacob shares how he accidentally built a business based on sharing what he was already interested in, and turned it into a booming business that gives him the freedom to work from anywhere. Along the way he shares lots of tips about content and product creation, managing a business remotely, and much more.

We learn about the Jump Manual, created CPT Performance Enhancement Coach and Certified Personal Trainer Jacob Hiller, designed to help athletes with their vertical jump.