The Law Firm Marketing Minute

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Everyday marketing advice for lawyers in easy-to-digest short episodes!

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    • Oct 30, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 6m AVG DURATION
    • 992 EPISODES

    Ivy Insights

    The Law Firm Marketing Minute podcast is an exceptional resource for law firms and small businesses looking to enhance their branding and marketing strategies. Each episode delivers concise and impactful information that can be easily implemented in a short amount of time. This podcast stands out for its ability to provide valuable insights in a quick and efficient manner.

    One of the best aspects of The Law Firm Marketing Minute podcast is its ability to deliver high-quality content in a short amount of time. The episodes are packed with useful tips and information that can immediately benefit law firms and small businesses. The hosts have a deep understanding of marketing and branding, and they are able to convey their expertise in a way that is easy to understand and apply.

    Another great aspect of this podcast is its relevance to not only lawyers but also anyone interested in marketing and branding. While the focus may be on law firm marketing, the principles discussed are applicable to businesses across various industries. This makes the podcast valuable for a wider audience, allowing anyone interested in marketing to gain insights from industry experts.

    While the brevity of each episode is one of the key selling points, it can also be seen as a drawback for some listeners. For those looking for more detailed discussions or in-depth analysis, the short length may leave them wanting more. However, it is important to note that this format caters well to busy professionals who prefer quick bursts of information.

    In conclusion, The Law Firm Marketing Minute podcast is a must-listen for law firms and small businesses seeking effective branding and marketing strategies. Its ability to deliver impactful content in a short amount of time sets it apart from other podcasts in this space. With its relevant insights and expert advice, this podcast offers immense value to listeners looking to elevate their marketing efforts.



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    Latest episodes from The Law Firm Marketing Minute

    How to Craft Calls to Action That Actually Work

    Play Episode Listen Later Oct 30, 2025 1:48


    Did you like this episode? Dislike it? In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it's not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what's in it for them. If you've ever wondered why your “Book a Call” button isn't getting clicks, this one's for you.

    What “Future You” Wishes You'd Do Today

    Play Episode Listen Later Oct 29, 2025 1:44


    Did you like this episode? Dislike it? In this Best Of episode, Mike, John, and Sofia unpack the mindset shift that can completely change how you approach procrastination. They explore how redefining control and thinking about your “future self” can help you take action today—making life and business easier down the road. This quick yet powerful conversation will remind every solo and small firm owner why consistency today builds freedom tomorrow.

    What This Lawyer Did to Stand Out—and It Changed Everything

    Play Episode Listen Later Oct 28, 2025 2:03 Transcription Available


    Did you like this episode? Dislike it? In this “Best Of” episode, Mike sits down with attorney Joel Ankney to talk about how one strategic decision completely transformed his reputation and opened unexpected doors. From invitations to speak at top business schools to being instantly recognized in professional circles, Joel shares how a single move elevated his authority and credibility in ways he never imagined.

    Why “Not Ready Yet” Doesn't Mean “Never”

    Play Episode Listen Later Oct 27, 2025 3:12 Transcription Available


    Did you like this episode? Dislike it? In this episode, Marc Cerniglia uncovers why “not ready yet” leads are often the ones that turn into your best clients — if you know how to nurture them. Too many law firms let these prospects fade away, simply because they don't have the systems to stay in touch. Marc explains how simple content strategies like email newsletters, blogs, and social media can quietly build trust and ensure you're the firm they remember when they're finally ready to hire.

    How This Content Turns Curious Clicks into Future Clients

    Play Episode Listen Later Oct 24, 2025 3:32 Transcription Available


    Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you're missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do.

    Turning Your Leads into Booked Consultations

    Play Episode Listen Later Oct 23, 2025 4:14 Transcription Available


    Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks.

    What Most Firms Miss About Content and Leads

    Play Episode Listen Later Oct 22, 2025 2:23 Transcription Available


    Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that's not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you've ever wondered why your blogs or social media aren't generating leads, this one's for you.

    Who Should Be Writing Your Law Firm's Content?

    Play Episode Listen Later Oct 21, 2025 3:02 Transcription Available


    Did you like this episode? Dislike it? Should you be the one writing your firm's blogs — or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how professional writers — and even AI tools like ChatGPT — can help your firm produce content that's not just accurate, but engaging and readable for real clients.

    What Can Happen When You Create More Content Than Your Competitors?

    Play Episode Listen Later Oct 20, 2025 4:27 Transcription Available


    Blog Topics That Actually Bring Clients to Personal Injury Firms

    Play Episode Listen Later Oct 17, 2025 2:22 Transcription Available


    Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how personal injury firms can stop wasting time on generic blog posts and start creating content that actually attracts clients. It's not about writing for search engines — it's about writing for real people with real questions. Marc explains how to identify the situations your clients are in, the questions they're asking, and the content that helps you show up as the trusted expert they need when it matters most.

    What is Content Marketing's True ROI?

    Play Episode Listen Later Oct 16, 2025 3:04 Transcription Available


    Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

    How to Market Without Violating the State Bar

    Play Episode Listen Later Oct 15, 2025 4:04 Transcription Available


    Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar's intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble.

    Tracking the Real KPIs for Content Marketing

    Play Episode Listen Later Oct 14, 2025 2:28 Transcription Available


    The 2-Phase Marketing Strategy That Every Law Firm Needs

    Play Episode Listen Later Oct 13, 2025 3:30 Transcription Available


    Is It Smart to Let Non-Lawyers Write Legal Blogs?

    Play Episode Listen Later Oct 10, 2025 2:42 Transcription Available


    Did you like this episode? Dislike it?

    What Clients Really Remember About Your Firm

    Play Episode Listen Later Oct 9, 2025 1:07


    Did you like this episode? Dislike it?

    One Platform Most Lawyers Still Overlook

    Play Episode Listen Later Oct 8, 2025 2:01 Transcription Available


    What Most Lawyers Don't Realize About Email Engagement

    Play Episode Listen Later Oct 7, 2025 2:05 Transcription Available


    The Effective Way to Get Clients Saying “Yes” to Your Firm

    Play Episode Listen Later Oct 6, 2025 1:31


    Are You Making This Common Marketing Budget Mistake?

    Play Episode Listen Later Oct 3, 2025 3:23 Transcription Available


    Did you like this episode? Dislike it?

    Google vs. Meta vs. LinkedIn: Which Ads Actually Work for Law Firms?

    Play Episode Listen Later Oct 2, 2025 3:18 Transcription Available


    Are You Leaving Referral Gold on the Table?

    Play Episode Listen Later Oct 1, 2025 1:35


    Did you like this episode? Dislike it? ✨ Many lawyers assume referrals will come just from doing great work — but that's only part of the story. In this episode, Mike and Fanny reveal why your network forgets you faster than you think, and how consistent nurturing can dramatically multiply your referrals. If you've ever wondered why you aren't getting as many introductions as you should, this conversation will show you how to fix it.

    4 Financial Hires Every Growing Law Firm Needs

    Play Episode Listen Later Sep 30, 2025 2:07 Transcription Available


    A Better Strategy for Your Law Firm's Digital Ads

    Play Episode Listen Later Sep 29, 2025 1:40


    Did you like this episode? Dislike it?

    Why Your Law Firm Needs a Story (Not Just a Sales Pitch)

    Play Episode Listen Later Sep 26, 2025 2:10 Transcription Available


    Are You Emailing Your Audience Too Much — or Not Nearly Enough?

    Play Episode Listen Later Sep 25, 2025 1:56


    When Should Your Marketing Start Converting Into Cases?

    Play Episode Listen Later Sep 24, 2025 1:34


    Did you like this episode? Dislike it?

    What Should Be ‘Above the Fold' on a Law Firm Website?

    Play Episode Listen Later Sep 23, 2025 2:27 Transcription Available


    Did you like this episode? Dislike it?

    The Truth About SEO in 2025

    Play Episode Listen Later Sep 22, 2025 2:32 Transcription Available


    Did you like this episode? Dislike it?

    The Difference Between Lead Gen & Lead Nurturing

    Play Episode Listen Later Sep 19, 2025 1:26


    How to Stand Out in a Crowded Legal Market

    Play Episode Listen Later Sep 18, 2025 1:30


    Where to Start with Your Law Firm's Marketing

    Play Episode Listen Later Sep 17, 2025 1:37


    Did you like this episode? Dislike it?

    How to Create More Content Without More Work

    Play Episode Listen Later Sep 16, 2025 1:25


    Did you like this episode? Dislike it? ⚡ Most lawyers don't have the time or energy to constantly create social media posts — but that doesn't mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks' worth of marketing material, saving you time while keeping your firm consistently top-of-mind.

    Your Next Big Case Could Come From Here

    Play Episode Listen Later Sep 15, 2025 3:24 Transcription Available


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    Can You Grow a Law Firm Without Spending on Marketing?

    Play Episode Listen Later Sep 12, 2025 0:54


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    Are LSAs Better Than Google Ads for Law Firms?

    Play Episode Listen Later Sep 11, 2025 1:39


    Did you like this episode? Dislike it?

    Can Video Marketing Actually Bring You Cases?

    Play Episode Listen Later Sep 10, 2025 1:32


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    What Belongs Above the Fold on Your Law Firm's Homepage?

    Play Episode Listen Later Sep 9, 2025 1:58


    What Topics Are Impactful for Family Law Blogs?

    Play Episode Listen Later Sep 8, 2025 1:16


    How Often Should You Email Your List?

    Play Episode Listen Later Sep 5, 2025 1:34


    Did you like this episode? Dislike it? Far too many lawyers avoid emailing their lists because they're worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren't a problem, and how consistent, value-packed emails can keep you top of mind. If you've been hesitant to hit send, this episode will change how you see email forever.

    Does SEO Still Work for Law Firms in 2025?

    Play Episode Listen Later Sep 4, 2025 1:09


    Did you like this episode? Dislike it? ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay ahead of the curve.

    How Long Before Marketing Brings in Cases?

    Play Episode Listen Later Sep 3, 2025 1:06


    Did you like this episode? Dislike it? How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results.

    What to Do If You Only Have $500 for Marketing

    Play Episode Listen Later Sep 2, 2025 1:11


    Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

    Should You Hire a Marketing Agency or Do It Yourself?

    Play Episode Listen Later Sep 1, 2025 1:37


    Did you like this episode? Dislike it?

    How to Get Found on ChatGPT (Part 2)

    Play Episode Listen Later Aug 29, 2025 30:30 Transcription Available


    The AI Visibility Action Plan for Law Firms

    Play Episode Listen Later Aug 28, 2025 2:13 Transcription Available


    Inconsistencies Are Killing Your Chances with ChatGPT

    Play Episode Listen Later Aug 27, 2025 2:19 Transcription Available


    Did you like this episode? Dislike it? ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can't find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm's online visibility. You'll learn how AI tools like ChatGPT scrape data, why consistency matters more than ever, and what to fix today to stop losing leads tomorrow.

    What REALLY Matters to ChatGPT

    Play Episode Listen Later Aug 26, 2025 1:52


    Data Sources Powering ChatGPT's Legal Recommendations

    Play Episode Listen Later Aug 25, 2025 1:58


    How to Get Found on ChatGPT (Part 1)

    Play Episode Listen Later Aug 22, 2025 30:06 Transcription Available


    This ChatGPT Use Case Matches Clients With the Right Attorney

    Play Episode Listen Later Aug 21, 2025 2:43 Transcription Available


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