The Law Firm Marketing Minute

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Everyday marketing advice for lawyers in easy-to-digest short episodes!

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    • Jul 17, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 7m AVG DURATION
    • 917 EPISODES

    Ivy Insights

    The Law Firm Marketing Minute podcast is an exceptional resource for law firms and small businesses looking to enhance their branding and marketing strategies. Each episode delivers concise and impactful information that can be easily implemented in a short amount of time. This podcast stands out for its ability to provide valuable insights in a quick and efficient manner.

    One of the best aspects of The Law Firm Marketing Minute podcast is its ability to deliver high-quality content in a short amount of time. The episodes are packed with useful tips and information that can immediately benefit law firms and small businesses. The hosts have a deep understanding of marketing and branding, and they are able to convey their expertise in a way that is easy to understand and apply.

    Another great aspect of this podcast is its relevance to not only lawyers but also anyone interested in marketing and branding. While the focus may be on law firm marketing, the principles discussed are applicable to businesses across various industries. This makes the podcast valuable for a wider audience, allowing anyone interested in marketing to gain insights from industry experts.

    While the brevity of each episode is one of the key selling points, it can also be seen as a drawback for some listeners. For those looking for more detailed discussions or in-depth analysis, the short length may leave them wanting more. However, it is important to note that this format caters well to busy professionals who prefer quick bursts of information.

    In conclusion, The Law Firm Marketing Minute podcast is a must-listen for law firms and small businesses seeking effective branding and marketing strategies. Its ability to deliver impactful content in a short amount of time sets it apart from other podcasts in this space. With its relevant insights and expert advice, this podcast offers immense value to listeners looking to elevate their marketing efforts.



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    Latest episodes from The Law Firm Marketing Minute

    Is This the Worst Legal Ad of All Time?

    Play Episode Listen Later Jul 17, 2025 1:38


    Is This Law Firm Billboard Bad or Just Okay?

    Play Episode Listen Later Jul 16, 2025 1:16


    Which Word Is Better for Your Legal Ads

    Play Episode Listen Later Jul 15, 2025 1:12


    Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

    Stop Saying 'Fight'; Use This Word Instead

    Play Episode Listen Later Jul 14, 2025 1:20


    Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

    Choosing the Right #%$@!# Words To Say - PT 1

    Play Episode Listen Later Jul 11, 2025 19:11 Transcription Available


    Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

    This Switch Will Make a Big Difference

    Play Episode Listen Later Jul 10, 2025 1:49


    Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

    Clarity Beats Cleverness Every Time

    Play Episode Listen Later Jul 9, 2025 2:16 Transcription Available


    Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

    Repel Bad Leads With Smarter Content

    Play Episode Listen Later Jul 8, 2025 2:06 Transcription Available


    Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

    Nail the Message With Copy That Converts

    Play Episode Listen Later Jul 7, 2025 2:15 Transcription Available


    Facebook Ads, Email Marketing & Everything Between - PT 2

    Play Episode Listen Later Jul 4, 2025 26:28 Transcription Available


    Did you like this episode? Dislike it? In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically.

    Effective Legal Ads Start with the Right Budget

    Play Episode Listen Later Jul 3, 2025 1:58


    Digital Ads That Attract Urgent Clients

    Play Episode Listen Later Jul 2, 2025 1:16


    How to Lower the Entry Barrier with Smarter Ads

    Play Episode Listen Later Jul 1, 2025 1:58


    How to Know When Your Audience Is Ready to Buy

    Play Episode Listen Later Jun 30, 2025 3:30 Transcription Available


    Did you like this episode? Dislike it? Not all prospects are ready to buy right now—and if your marketing doesn't match their mindset, you're losing clients. In this episode, Danny Decker reveals the psychology behind the buyer urgency spectrum and explains how to craft content that moves people from curious to committed. Learn when to educate, when to invite, and when to say “Call me now.”

    Facebook Ads, Email Marketing & Everything Between - PT 1

    Play Episode Listen Later Jun 27, 2025 28:20 Transcription Available


    How to Identify Ideal Clients Across Multiple Practice Areas

    Play Episode Listen Later Jun 26, 2025 1:41


    How to Make Content Your Clients Actually Want

    Play Episode Listen Later Jun 25, 2025 2:36 Transcription Available


    Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that's exactly why it doesn't work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience's deepest concerns and questions. Learn how to make every post, blog, and video feel like you're reading your client's mind.

    Why Your Ideal Clients Buy

    Play Episode Listen Later Jun 24, 2025 2:12 Transcription Available


    Marketing Without a Goal Is Useless

    Play Episode Listen Later Jun 23, 2025 2:02 Transcription Available


    Meta Andromeda Is Here—And Digital Ads Will Never Be the Same

    Play Episode Listen Later Jun 20, 2025 24:16 Transcription Available


    Meta Ads Are Getting a Whole Lot Smarter

    Play Episode Listen Later Jun 19, 2025 2:59 Transcription Available


    Netflix vs Cable: The New Generation of Advertising

    Play Episode Listen Later Jun 18, 2025 2:32 Transcription Available


    Marketing Fails Without the Fundamentals

    Play Episode Listen Later Jun 17, 2025 2:54 Transcription Available


    How Meta's Ad System Just Got Personal

    Play Episode Listen Later Jun 16, 2025 2:44 Transcription Available


    How to Build Your Timeless Content Library

    Play Episode Listen Later Jun 13, 2025 1:10


    Did you like this episode? Dislike it?

    How to Know If Your Content Marketing Is Working

    Play Episode Listen Later Jun 12, 2025 1:47


    Proven Ways to Build Loyal Fans of Your Law Firm

    Play Episode Listen Later Jun 11, 2025 2:23 Transcription Available


    We are Entering the Big Leagues! Are You Ready?

    Play Episode Listen Later Jun 10, 2025 2:32 Transcription Available


    Did you like this episode? Dislike it? ⚡️The era of AI agents is here, and they're reshaping how content is created, distributed, and consumed. In this high-energy episode, Mike breaks down what this means for small law firms—and why sitting on the sidelines is no longer an option. From the surge of AI-generated content to the need for law firms to level up their marketing playbooks, this episode delivers the wake-up call and roadmap you didn't know you needed.

    AI is Absolutely Disrupting Marketing on a Grand Scale

    Play Episode Listen Later Jun 9, 2025 1:14


    2025 Is the Year to Make AI Your Ally

    Play Episode Listen Later Jun 6, 2025 23:08 Transcription Available


    The Coolest Tool That ChatGPT Has

    Play Episode Listen Later Jun 5, 2025 1:53


    AI Helps, But It Can't Replace This

    Play Episode Listen Later Jun 4, 2025 2:43 Transcription Available


    Why Veo 3 Matters to Lawyers

    Play Episode Listen Later Jun 3, 2025 2:33 Transcription Available


    The AI Revolution–What Small Law Firms Must Know

    Play Episode Listen Later Jun 2, 2025 1:47


    Become the Leader Your Law Firm Needs feat. Steph Tuss

    Play Episode Listen Later May 30, 2025 43:31 Transcription Available


    Did you like this episode? Dislike it?

    The Right Way to Train Your Team (So You Can Let Go)

    Play Episode Listen Later May 29, 2025 1:52


    Did you like this episode? Dislike it?

    The Secret to Getting 100% Team Buy-In

    Play Episode Listen Later May 28, 2025 2:26 Transcription Available


    Did you like this episode? Dislike it?

    How to Make Your First Hire (Without Having Your Sh*t Together)

    Play Episode Listen Later May 27, 2025 1:35


    The Chicken & the Egg of Law Firm Growth

    Play Episode Listen Later May 26, 2025 2:11 Transcription Available


    Law Firm Marketing in 2025: What's Trending

    Play Episode Listen Later May 23, 2025 43:18 Transcription Available


    Are You Spending Enough on Marketing? Most Law Firms Aren't

    Play Episode Listen Later May 22, 2025 2:30 Transcription Available


    Build a Law Firm Brand Without Spending a Dime on Ads

    Play Episode Listen Later May 21, 2025 1:56


    The Biggest Worries Solo & Small Law Firms Have This Year

    Play Episode Listen Later May 20, 2025 3:32 Transcription Available


    The Big Disconnect in Law Firm Marketing

    Play Episode Listen Later May 19, 2025 2:23 Transcription Available


    The Truth About Conversions: What Law Firms Need to Know

    Play Episode Listen Later May 16, 2025 30:04 Transcription Available


    You're Not Forgotten—You're Just Forgettable

    Play Episode Listen Later May 15, 2025 1:49


    Are Leads Leaving? Good! Your Funnel is Working

    Play Episode Listen Later May 14, 2025 1:31


    Why Clicks Mean Nothing Without Conversions

    Play Episode Listen Later May 13, 2025 2:29 Transcription Available


    Why Conversion Takes 1,000 Ideas

    Play Episode Listen Later May 12, 2025 1:31


    Best Of: How Law Firm Owners Save Their Sanity feat. Marc Cerniglia

    Play Episode Listen Later May 9, 2025 20:04 Transcription Available


    Best Of: Building Your Law Firm One Relationship at a Time feat. Lisandra Matos

    Play Episode Listen Later May 8, 2025 28:04 Transcription Available


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