The Law Firm Marketing Minute

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down why the blogging playbook for small law firms is about to change in a major way. As more consumers shift from Google search to AI tools like ChatGPT, Gemini, and Grok, the old keyword-stuffed approach is quickly losing its power. Danny explains why human-friendly, genuinely valuable content is becoming the new gold standard — and how law firms that embrace this shift in 2026 will stand out in AI search far more than those still writing for algorithms. It's a short, sharp insight every small firm needs as they prepare for next year's competitive landscape. 

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a massive shift coming for small law firms as more consumers turn to tools like ChatGPT for legal guidance before ever calling an attorney. Danny shares why AI's unpredictable answers actually create a huge advantage for firms that position themselves correctly — and how 2026 may be the year this opportunity becomes impossible to ignore. It's a conversation every solo and small firm needs to hear if they want to stay visible, credible, and competitive.

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Did you like this episode? Dislike it? In this episode, Danny Decker and Mike break down how AI tools like ChatGPT are now pulling reputation signals straight from the internet — including your Google reviews. That means the quality, quantity, and accuracy of your Google Business Profile can directly influence whether you get recommended… or ignored. If you've ever underestimated the impact of reviews, this episode is your wake-up call.

Did you like this episode? Dislike it? In this episode, Danny Decker and Mike breakdown why micro-content and hyper-specific answers are outperforming long guides, eBooks, and generic “ultimate resources.” They explain how today's clients are overwhelmed with information — and why the firms that drill into very specific problems, questions, and fears are the ones earning more attention, trust, and consultations. If you've been worried about saturation or unsure what content to create, this conversation gives you the blueprint.

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down what real marketing success actually means for solo and small law firms — and it's far more than just generating more leads. Danny explains why the true measure of marketing is the creation of qualified sales opportunities, not just raw inquiries. He also dives into the overlooked ways marketing increases profitability: attracting higher-quality prospects, building a brand that commands premium rates, and driving more referrals by keeping your firm top-of-mind through smart digital nurturing. If you've ever wondered whether your marketing is actually working, this episode gives you the clarity you've been missing. 

Did you like this episode? Dislike it? In this episode, Danny Decker reveals the most overlooked — yet incredibly powerful — marketing opportunity solo and small law firms are missing: nurturing the relationships they already have. Instead of constantly chasing new leads, Danny explains how email marketing and low-cost social retargeting can keep you top-of-mind with clients, past clients, referral sources, and even old leads who once raised their hand. With just a few consistent touchpoints each month, your firm can dramatically increase referrals and conversions without needing a bigger budget. 

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a common misconception inside the legal world: the belief that referral marketing and digital marketing are somehow competing strategies. Using real examples and data, Danny explains why these two channels actually amplify each other — especially for solo and small law firms that rely heavily on top-of-mind visibility. He shows how email newsletters, retargeting, and consistent online content can strengthen your referral network and dramatically improve conversion rates. If you've ever felt torn between “staying referral-based” and “doing more marketing,” this episode clears it up. 

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down one of the biggest misconceptions solo and small firm owners have about marketing: the belief that there's a single, magical tactic that will instantly transform your results. Danny explains why this mindset keeps firms stuck — and outlines the three critical components every law firm needs to consistently generate leads, nurture prospects, and convert them into paying clients. If you've ever wondered why your marketing feels inconsistent or unpredictable, this conversation shines a light on what's missing. 

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down a massive shift heading straight for solo and small law firms in 2026: consumers are turning away from traditional Google searches and increasingly relying on ChatGPT and other AI search platforms to find and hire attorneys. Danny shares real data from Spotlight Branding clients, explains why this shift is accelerating, and lays out exactly what firms must do to position themselves to be recommended by AI search engines. If you want your firm to stay ahead of this industry-wide change, this episode shows you where to focus now. 

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Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm.

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Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

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Did you like this episode? Dislike it? How AI is Revolutionizing the Legal Industry with John Newton of Ontro.aiIn this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal profession in ways many lawyers haven't yet realized. From ethical considerations to groundbreaking tools, John shares his expert insights on how AI can be strategically leveraged to enhance legal practices. Lawyers will learn why it's crucial to embrace AI now to stay competitive and future-proof their firms. Don't miss this deep dive into the future of law with one of the industry's top tech leaders!Check out Ontro AI here!

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Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.

Did you like this episode? Dislike it? In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it's not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what's in it for them. If you've ever wondered why your “Book a Call” button isn't getting clicks, this one's for you.

Did you like this episode? Dislike it? In this Best Of episode, Mike, John, and Sofia unpack the mindset shift that can completely change how you approach procrastination. They explore how redefining control and thinking about your “future self” can help you take action today—making life and business easier down the road. This quick yet powerful conversation will remind every solo and small firm owner why consistency today builds freedom tomorrow.

Did you like this episode? Dislike it? In this “Best Of” episode, Mike sits down with attorney Joel Ankney to talk about how one strategic decision completely transformed his reputation and opened unexpected doors. From invitations to speak at top business schools to being instantly recognized in professional circles, Joel shares how a single move elevated his authority and credibility in ways he never imagined.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia uncovers why “not ready yet” leads are often the ones that turn into your best clients — if you know how to nurture them. Too many law firms let these prospects fade away, simply because they don't have the systems to stay in touch. Marc explains how simple content strategies like email newsletters, blogs, and social media can quietly build trust and ensure you're the firm they remember when they're finally ready to hire.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how gated content can quietly turn casual website visitors into qualified leads. If your law firm is giving away all its knowledge for free, you're missing a huge opportunity to capture contact info and nurture relationships over time. Marc explains how simple downloadable resources, webinars, and lead magnets can fill your pipeline with potential clients who are already interested in what you do.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares how small law firms can transform their follow-up process with simple yet strategic email marketing. From nurturing “not yet” leads to turning cold contacts into warm consultations, Marc breaks down how to use newsletters and drip campaigns to stay top of mind — and make sure no potential client slips through the cracks.

Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that's not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you've ever wondered why your blogs or social media aren't generating leads, this one's for you.

Did you like this episode? Dislike it? Should you be the one writing your firm's blogs — or is your time better spent elsewhere? In this episode, Marc Cerniglia breaks down why even the best writer-lawyers are usually not the best marketers. He also explores how professional writers — and even AI tools like ChatGPT — can help your firm produce content that's not just accurate, but engaging and readable for real clients.

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Did you like this episode? Dislike it? In this episode, Marc Cerniglia reveals how personal injury firms can stop wasting time on generic blog posts and start creating content that actually attracts clients. It's not about writing for search engines — it's about writing for real people with real questions. Marc explains how to identify the situations your clients are in, the questions they're asking, and the content that helps you show up as the trusted expert they need when it matters most.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar's intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble.

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Did you like this episode? Dislike it? ✨ Many lawyers assume referrals will come just from doing great work — but that's only part of the story. In this episode, Mike and Fanny reveal why your network forgets you faster than you think, and how consistent nurturing can dramatically multiply your referrals. If you've ever wondered why you aren't getting as many introductions as you should, this conversation will show you how to fix it.

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