The Law Firm Marketing Minute

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Everyday marketing advice for lawyers in easy-to-digest short episodes!

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    • Sep 18, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 6m AVG DURATION
    • 962 EPISODES

    Ivy Insights

    The Law Firm Marketing Minute podcast is an exceptional resource for law firms and small businesses looking to enhance their branding and marketing strategies. Each episode delivers concise and impactful information that can be easily implemented in a short amount of time. This podcast stands out for its ability to provide valuable insights in a quick and efficient manner.

    One of the best aspects of The Law Firm Marketing Minute podcast is its ability to deliver high-quality content in a short amount of time. The episodes are packed with useful tips and information that can immediately benefit law firms and small businesses. The hosts have a deep understanding of marketing and branding, and they are able to convey their expertise in a way that is easy to understand and apply.

    Another great aspect of this podcast is its relevance to not only lawyers but also anyone interested in marketing and branding. While the focus may be on law firm marketing, the principles discussed are applicable to businesses across various industries. This makes the podcast valuable for a wider audience, allowing anyone interested in marketing to gain insights from industry experts.

    While the brevity of each episode is one of the key selling points, it can also be seen as a drawback for some listeners. For those looking for more detailed discussions or in-depth analysis, the short length may leave them wanting more. However, it is important to note that this format caters well to busy professionals who prefer quick bursts of information.

    In conclusion, The Law Firm Marketing Minute podcast is a must-listen for law firms and small businesses seeking effective branding and marketing strategies. Its ability to deliver impactful content in a short amount of time sets it apart from other podcasts in this space. With its relevant insights and expert advice, this podcast offers immense value to listeners looking to elevate their marketing efforts.



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    Latest episodes from The Law Firm Marketing Minute

    How to Stand Out in a Crowded Legal Market

    Play Episode Listen Later Sep 18, 2025 1:30


    Where to Start with Your Law Firm's Marketing

    Play Episode Listen Later Sep 17, 2025 1:37


    Did you like this episode? Dislike it?

    How to Create More Content Without More Work

    Play Episode Listen Later Sep 16, 2025 1:25


    Did you like this episode? Dislike it? ⚡ Most lawyers don't have the time or energy to constantly create social media posts — but that doesn't mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks' worth of marketing material, saving you time while keeping your firm consistently top-of-mind.

    Your Next Big Case Could Come From Here

    Play Episode Listen Later Sep 15, 2025 3:24 Transcription Available


    Did you like this episode? Dislike it?

    Can You Grow a Law Firm Without Spending on Marketing?

    Play Episode Listen Later Sep 12, 2025 0:54


    Did you like this episode? Dislike it?

    Are LSAs Better Than Google Ads for Law Firms?

    Play Episode Listen Later Sep 11, 2025 1:39


    Did you like this episode? Dislike it?

    Can Video Marketing Actually Bring You Cases?

    Play Episode Listen Later Sep 10, 2025 1:32


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    What Belongs Above the Fold on Your Law Firm's Homepage?

    Play Episode Listen Later Sep 9, 2025 1:58


    What Topics Are Impactful for Family Law Blogs?

    Play Episode Listen Later Sep 8, 2025 1:16


    How Often Should You Email Your List?

    Play Episode Listen Later Sep 5, 2025 1:34


    Did you like this episode? Dislike it? Far too many lawyers avoid emailing their lists because they're worried about being “too pushy.” Danny Decker explains why this mindset is costing law firms clients, why unsubscribes aren't a problem, and how consistent, value-packed emails can keep you top of mind. If you've been hesitant to hit send, this episode will change how you see email forever.

    Does SEO Still Work for Law Firms in 2025?

    Play Episode Listen Later Sep 4, 2025 1:09


    Did you like this episode? Dislike it? ⚖️ Google is still important, but consumer behavior is shifting fast — and platforms like ChatGPT, Grok, and Gemini are starting to take traffic away from traditional search. In this episode, Danny Decker breaks down whether SEO still works for law firms in 2025, why AI-driven search is changing the game, and how lawyers can stay ahead of the curve.

    How Long Before Marketing Brings in Cases?

    Play Episode Listen Later Sep 3, 2025 1:06


    Did you like this episode? Dislike it? How soon can you expect marketing to actually generate clients? Danny Decker breaks it down in this straight-shooting solo episode. From Facebook ads to SEO and AI optimization, he explains what works fast, what takes time, and why law firms need to budget both money and patience to see real results.

    What to Do If You Only Have $500 for Marketing

    Play Episode Listen Later Sep 2, 2025 1:11


    Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren't the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you're ready to scale, you'll have a stronger foundation and a better ROI.

    Should You Hire a Marketing Agency or Do It Yourself?

    Play Episode Listen Later Sep 1, 2025 1:37


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    How to Get Found on ChatGPT (Part 2)

    Play Episode Listen Later Aug 29, 2025 30:30 Transcription Available


    The AI Visibility Action Plan for Law Firms

    Play Episode Listen Later Aug 28, 2025 2:13 Transcription Available


    Inconsistencies Are Killing Your Chances with ChatGPT

    Play Episode Listen Later Aug 27, 2025 2:19 Transcription Available


    Did you like this episode? Dislike it? ⚠️ A simple inconsistency in your online listings could be the reason ChatGPT—and your next client—can't find you. In this episode, Danny Decker and Dylan Stebbins break down how outdated or mismatched contact info across platforms like Google, LinkedIn, and legal directories is sabotaging your law firm's online visibility. You'll learn how AI tools like ChatGPT scrape data, why consistency matters more than ever, and what to fix today to stop losing leads tomorrow.

    What REALLY Matters to ChatGPT

    Play Episode Listen Later Aug 26, 2025 1:52


    Data Sources Powering ChatGPT's Legal Recommendations

    Play Episode Listen Later Aug 25, 2025 1:58


    How to Get Found on ChatGPT (Part 1)

    Play Episode Listen Later Aug 22, 2025 30:06 Transcription Available


    This ChatGPT Use Case Matches Clients With the Right Attorney

    Play Episode Listen Later Aug 21, 2025 2:43 Transcription Available


    What ChatGPT Use Case Can Bring Your Firm More Clients

    Play Episode Listen Later Aug 20, 2025 3:11 Transcription Available


    Smart Law Firm Owners Are Already 10 Steps Ahead

    Play Episode Listen Later Aug 19, 2025 1:51


    This Truly Is a Generational Opportunity for Law Firms

    Play Episode Listen Later Aug 18, 2025 2:28 Transcription Available


    The Art of Attracting Better Clients, Not Just More

    Play Episode Listen Later Aug 15, 2025 13:48 Transcription Available


    Should Your Favorite Clients Help You Craft Winning Ads?

    Play Episode Listen Later Aug 14, 2025 1:38


    Did you like this episode? Dislike it?

    The Simple Trick to Attract More Dream Clients

    Play Episode Listen Later Aug 13, 2025 1:39


    Did you like this episode? Dislike it? ✨ Most lawyers spend years chasing the wrong clients — but what if one simple exercise could show you exactly who you should be working with? In this episode, Mike and Danny share a quick, repeatable method for identifying your dream clients and turning that insight into a focused growth strategy for your firm.

    Effective Marketing Acts Like a Filter

    Play Episode Listen Later Aug 12, 2025 0:54


    Smarter Growth Does NOT Mean Just More Clients

    Play Episode Listen Later Aug 11, 2025 1:31


    How Content Turns Audience Into Clients

    Play Episode Listen Later Aug 8, 2025 15:40 Transcription Available


    How to Format Content So ChatGPT Finds You

    Play Episode Listen Later Aug 7, 2025 2:06 Transcription Available


    Here's Why Micro Content Is What Actually Works

    Play Episode Listen Later Aug 6, 2025 3:17 Transcription Available


    Who's Your Content Really Talking To?

    Play Episode Listen Later Aug 5, 2025 1:46


    Why Writing for Humans Is More Essential Than Ever

    Play Episode Listen Later Aug 4, 2025 2:00


    How Law Firms Can Advertise on a Limited Budget

    Play Episode Listen Later Aug 1, 2025 12:29 Transcription Available


    What Kind of Ad Campaigns Actually Make the Phone Ring?

    Play Episode Listen Later Jul 31, 2025 1:10


    What's the Smartest Way to Start Running Ads?

    Play Episode Listen Later Jul 30, 2025 1:53


    Did you like this episode? Dislike it?

    Stop Squandering Your Greatest Marketing Asset

    Play Episode Listen Later Jul 29, 2025 1:53


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    How Do You Get Clients When You Have No Marketing Budget?

    Play Episode Listen Later Jul 28, 2025 1:35


    ChatGPT SEO: What To Know About Getting Found

    Play Episode Listen Later Jul 25, 2025 22:20 Transcription Available


    Is ChatGPT Looking at Your Google Reviews?

    Play Episode Listen Later Jul 24, 2025 1:29


    Did you like this episode? Dislike it? ⭐ When ChatGPT recommends a lawyer, it's not just scanning your website—it's checking your Google reviews too. In this episode, Danny and Mike break down why online reviews are now critical trust signals in AI-driven search results. They share why a neglected Google Business profile or a handful of bad reviews could hurt your visibility, and how to boost your chances of becoming ChatGPT's next legal recommendation.

    How Should Blogs Be Formatted for ChatGPT to Recommend Them?

    Play Episode Listen Later Jul 23, 2025 2:31 Transcription Available


    What It Takes to Get Your Law Firm Listed on ChatGPT

    Play Episode Listen Later Jul 22, 2025 1:58


    Big Shift in Search Is Changing How Clients Find Lawyers

    Play Episode Listen Later Jul 21, 2025 2:33 Transcription Available


    Choosing the Right #%$@!# Words To Say - PT 2

    Play Episode Listen Later Jul 18, 2025 22:38 Transcription Available


    Is This the Worst Legal Ad of All Time?

    Play Episode Listen Later Jul 17, 2025 1:38


    Is This Law Firm Billboard Bad or Just Okay?

    Play Episode Listen Later Jul 16, 2025 1:16


    Which Word Is Better for Your Legal Ads

    Play Episode Listen Later Jul 15, 2025 1:12


    Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

    Stop Saying 'Fight'; Use This Word Instead

    Play Episode Listen Later Jul 14, 2025 1:20


    Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

    Choosing the Right #%$@!# Words To Say - PT 1

    Play Episode Listen Later Jul 11, 2025 19:11 Transcription Available


    Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

    This Switch Will Make a Big Difference

    Play Episode Listen Later Jul 10, 2025 1:49


    Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

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