Podcasts about key takeaways marketing

In this episode of Jumpstart With Jeff, host Dr. Jeff Buske delivers a transformative masterclass for dentists seeking to break free from the confines of their practice and unlock their full potential. Aimed at high-performing, married male dentists, Dr. Buske redefines success by introducing three powerful "I am" statements: "I am a marketer," "I am a closer," and "I am a leader, not a savior." Through candid reflections on his own journey since graduating dental school in 1997, Dr. Buske dismantles the myth that technical skills alone build a thriving practice. He emphasizes the necessity of marketing to attract ideal patients, closing to guide decisive action, and leading through six "savage skill sets": speaking, seducing, teaching, training, coaching, and consulting. The episode culminates in a pitch for the Expansion Protocol, a three-day event designed to map out 2025 goals across body, being, balance, and business, offering a gamified, actionable framework for personal and professional growth.Key Takeaways:Marketing is about communicating value, not just advertising, and can replace reliance on discounted insurance plans.A "closer" mindset eliminates indecision, fostering clarity in patient and personal interactions.Leadership, distinct from being a savior, involves guiding others through strategic communication and systems.The six savage skill sets empower dentists to create exceptional patient experiences and team dynamics.The Expansion Protocol offers a blueprint for reverse-engineering goals, enhancing productivity and purpose.Quote from the Episode:"I am the one. If you don't believe that about yourself, nobody else will." – Dr. Jeff BuskeTo connect with Dr. Buske follow the links below - LinkedInInstagramFacebookLimitless Dentist AcademyJoin Dental Syndicate HERE

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What happens when the tactics that used to work in your practice stop delivering? Is it possible to rediscover your passion, shift your strategy, and still scale without selling your soul? In this refreshingly honest and practical conversation, Dr. Lauryn reconnects with longtime friend and chiropractic leader Dr. Jake Grinaker to talk about evolving as a provider, as a business owner, and as a marketer in 2025.They explore how marketing has changed post-2020, why some of the old tricks don't work anymore, and what it really means to get your “new girl energy” back. Dr. Jake also shares his wildly creative CE marketing strategy that flips the power dynamic, builds trust, and drives results. From burnout and boredom to renewed purpose and profitability, this episode is packed with insight for any chiropractor ready to level up their impact without losing themselves in the process.Get Paid to Provide CE Workshops to Dental Professionals:Learn how to put on the same CE talks as Dr. Jake and get special pricing as a She Slays listener, learn more here!Key Takeaways:Marketing has changed—but the fundamentals haven't. The methods for reaching people may evolve, but the core principles of connection, value, and trust still hold true. Chiropractors must adapt their approach without abandoning their mission.Creative thinking is the antidote to burnout. Reigniting growth and energy doesn't always require a complete overhaul—sometimes it means reinventing a tactic you used to love in a way that aligns with today's market and your current values.Power dynamics matter in patient acquisition. Dr. Jake's innovative approach to offering CE classes for dental professionals changes the frame from “please come” to “we're bringing you value,” creating buy-in and opening doors in a fresh way.Guest Bio:Dr. Jake Grinaker is the founder of Strive Chiropractic, with multiple locations in North Dakota and Minnesota, and a longtime leader in the chiropractic coaching space. With over 15 years of experience in practice and mentorship, he brings a uniquely honest and evolving perspective to business ownership, marketing, and sustainable growth. Dr. Jake blends clinical excellence with business strategy—and plenty of scar tissue—to help chiropractors rediscover passion and profit.Follow Dr. Jake: Instagram | Facebook | LinkedInResources:For those interested in building a profitable personal brand in just two hours a week, check out Dr. Lauryn's new membership group Beyond Brick & Mortar!Grab Lauryn's free “Sexy Niche Checklist” from her website.Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn |

Neil dives into the essential role of marketing for anyone looking to start or grow their tutoring, teaching, or coaching business. Drawing from a recent conversation with a friend contemplating entrepreneurship as an electrician, Neil emphasises that operations can only begin once you have customers, making marketing the crucial first step. He addresses the common discomfort many feel about self-promotion, encouraging listeners to overcome their fears and recognise that marketing is not a dirty word, but rather a vital means of connecting with those who need their unique skills and insights. With a blend of personal anecdotes and practical advice, Neil inspires his audience to step out of their comfort zones, share their expertise, and ultimately serve their communities better. KEY TAKEAWAYS Marketing is Essential: Before any operations can take place in a business, marketing must happen first. It's crucial to let potential customers know you exist, as without awareness, your skills and services cannot be utilised. Overcoming Discomfort: Many people feel uncomfortable promoting themselves due to fears of being perceived as arrogant. However, embracing this discomfort is necessary to connect with those who need your help and to avoid remaining invisible in your field. Understanding Your Tribe: Identify and engage with your "tribe"—the people who need your unique skills and insights. By showing up for them and sharing your expertise, you can make a significant impact on their lives. The Value of Your Work: Recognise that the money you earn is a reward for the value you provide. If you enjoy your work and help others, it's not only acceptable but essential to market yourself and your services. Consistency is Key: Regularly communicate what you do and how you can help others. Make it a habit to promote your services daily, whether through social media, ads, or personal outreach, to ensure that those who need your help can find you. BEST MOMENTS "Marketing is what happens first. Always. There's no point in being a reliable and excellent electrician if nobody knows you exist." "If you're too cowardly to trust in your own skills and your own integrity, what will the next 10 years be like for you?" "The money is the silent reward for a job well done." "If marketing yourself and your business makes you uncomfortable, you have a choice. You can cower in the face of that discomfort, or step up." "For heaven's sake, go out and tell someone what you do today, and then do it again tomorrow." VALUABLE RESOURCES www.Neilcowmeadow.com info@neilcowmeadow.com HOST BIO Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

Watch here: https://youtu.be/BbypHaRpOtAAbout the Guest: Victoria Hajjar is the founder of Ugli Ventures and a marketing strategist with deep experience building brands from the inside out. With a background that spans A&E, real estate development in China, and leading marketing departments for high-growth companies, Victoria has learned to build marketing engines that are scalable, measurable, and ready for acquisition. Her superpower? Turning messy marketing into a growth asset—fast.Summary: In this episode of How2Exit, host Ron Skelton sits down with Victoria Hajjar, founder and CEO of Ugli Ventures, for an energetic, no-fluff conversation about what it really takes to build a marketing machine that adds value in an M&A context. Instead of chasing vanity metrics or relying on branding for branding's sake, Hajjar breaks down the systems, scorecards, and human factors that make marketing a driver—not a passenger—of enterprise value. Whether you're a seller prepping for exit or a buyer looking to avoid post-acquisition marketing disasters, this is required listening. Victoria doesn't just theorize—she's been on the acquisition side and knows firsthand what it looks like to inherit a marketing mess… or a marketing moat.Key Takeaways:Marketing departments often feel the most vulnerable in acquisitions because buyers usually already have their own team. But dismissing the seller's marketing team too quickly risks losing the local expertise and systems that are driving current revenue.Buyers should pause before overhauling anything—Victoria recommends a 60-90 day observation window before making marketing changes post-acquisition.Most sellers don't have a documented, measurable marketing system, and this lack of structure reduces perceived business value.Brand value isn't just logos or followers—it's trust, relationships, and conversion rates. You need to prove that your audience responds to your messaging with measurable action.Having one “rainmaker” on the marketing team is risky. Buyers want marketing systems that are transferable and not tied to individual talent.Scorecards, SOPs, and a full-funnel strategy (not just top-of-funnel lead gen) are what differentiate valuable marketing machines from chaotic ones.AI can't replace human accountability. You can use AI tools for implementation and analysis, but you still need a human to own the marketing outcomes and make judgment calls.Hyper-personalization is the future of marketing. With AI, customers will expect messages tailored to their unique context. Businesses need to prepare for that now—or get left behind.--------------------------------------------------Contact Victoria onLinkedin: https://www.linkedin.com/in/victoria-hajjar/Website: http://www.ugliventures.com/--------------------------------------------------

How Can Marketing Automation and AI Transform Your Small Business? In this episode of Grow Your Business & Grow Your Wealth, Gary Heldt interviews Chris Troka, founder of Focused-Biz, a marketing and automation agency helping small businesses access the same powerful tools and resources as large corporations. Chris Troka shares his entrepreneurial journey from running an award-winning wedding DJ business to pivoting during COVID-19 to launch Focused-Biz, a marketing and automation agency. With a background in marketing and a passion for helping small businesses compete with larger corporations, Chris explains how he's leveraging AI and marketing automation to level the playing field for entrepreneurs and solopreneurs. 5 Key Takeaways → Marketing expertise is often what business owners lack most - they may excel at their craft but struggle with marketing and sales fundamentals. → When optimizing websites, focus on customer experience rather than keyword stuffing - reducing friction in the buyer's journey is essential. → AI tools can dramatically improve content creation, personalization, and customer service efficiency without requiring deep technical knowledge. → B2B (business-to-business) sales cycles typically take 8-15 months, while B2C (business-to-consumer) decisions happen within 3-4 weeks - requiring different marketing approaches. → Business owners don't need to understand everything about new technologies - partner with experts who can guide implementation while you focus on your core business. Quotes from Chris "I see AI as another great tool. The more training that we put into it, the better it will be... With that shift and disruption in the labor market, that just becomes a new opportunity for people to learn a new skill." How to Connect with Chris LinkedIn: Christopher Troka Website: focused-biz.com and christroka.com Podcast: "Brain Work Framework" - available on all podcast platforms Facebook Group: Join Chris's Facebook Community for entrepreneurs interested in sales, marketing, automation, and AI Learn more about your ad choices. Visit megaphone.fm/adchoices

Step into the world of fashion marketing with Ernest Moore, of Moore Marketing & PR, a seasoned pro who's worked with top PR agencies and retail giants like Macy's and Saks. In this must-hear episode, Ernest unpacks the biggest marketing mistakes emerging designers make—and how to get real results without wasting time or money.

In this Marketing Makeover Strategy Session, I sit down with Brandi Wolf, a certified meditation teacher and author, to help her improve email engagement. Brandi has an established email list but struggles with getting her audience to interact. We dive into practical strategies to increase engagement, create meaningful conversations, and ensure her emails resonate with the right people. If you've ever felt like your emails are getting ignored, this episode is for you!Key Takeaways:✅ Marketing is a conversation – Stop talking at your audience and start talking with them.✅ Audience, Offer, and Messaging must align – If engagement is low, one of these might be off.✅ Engagement > List Size – A smaller, engaged list is more valuable than a large, disengaged one.✅ Ask your audience what they want – The best marketing comes from knowing your people, not guessing.✅ Personalized follow-ups matter – Send individual emails to top subscribers instead of relying only on mass messages.✅ Micro commitments boost engagement – Require small actions (like sign-ups) to increase participation. Resources:Client Attraction Clarity Call: https://shellyniehaus.com/connectPodcast Listeners Resource Guide - https://resources.shellyniehaus.com/guideList Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

MARKETING IS A MUST- Busting a major myth in the coaching industry: "If I'm a great coach, clients will automatically find me." Many new coaches believe that being skilled is enough, but running a coaching business means understanding marketing, visibility, and outreach. In this episode, we'll break down why coaching is different from a coaching business, why marketing is not a dirty word, and practical steps to attract the right clients. If you've been waiting for clients to show up without putting yourself out there, this episode will be the wake-up call you need. Key Takeaways: Marketing is not manipulative—it's simply sharing how you help people. If people don't know what you do, how can they choose to work with you? Being a great coach doesn't guarantee clients. Businesses require marketing, networking, and visibility to attract and retain customers. You must decide what kind of coaching career you want. Do you want to work for someone else or build a business that allows you to work for yourself? Listener Challenge: Take action today! Write down three ways you can intentionally market yourself this week- whether it's posting valuable content, reaching out to potential clients, asking for referrals, or networking with others. Identify one platform where you can experiment consistently sharing your expertise (blog, podcast, YouTube, social media, or speaking engagements). Say out loud: "I'm a life coach, and I help people." Then, tell at least one person what you do and how you can help them. Resources Mentioned: Called to Coach Course: Learn the SOCOCA system to grow and scale your coaching business.  Read this in the Life Coach Blog   Grab your FREE list of Coaching Business Resources and a Business Plan Template! Become a Life Coach Figure Out Who to Coach Start Your Online Coaching Business Join the Coaching FB Community —> HERE Find me @coachlauramalone on IG —> HERE Your 5 star review on Apple Podcasts means a ton✨

What is the one best way to make money that no one's talking about? In this episode, Rob and Kane explore how attention has become currency in today's digital world. From generating 38.7 million views in 28 days to turning content into commerce, Rob shares strategies on how to leverage both organic and paid marketing to build wealth. The conversation evolves from traditional networking to AI disruption, giving lessons in modern marketing that could transform your business. KEY TAKEAWAYS Marketing is the single most important function of any business, yet most people focus on everything else. Without effective marketing, even the best products won't sell themselves. The evolution of marketing has gone from expensive traditional media to pay-per-click disruption by Google, then to social media dominance, and now AI is the new frontier. Each phase presents unique opportunities for businesses to capture attention. Content strategy should follow a "content bridge offer" formula, where only 1 in 5-10 posts contains a direct call to action. This prevents algorithm punishment while maintaining engagement and sales potential. Long form content provides better quality leads and can be repurposed into multiple short form pieces across different platforms, maximising reach and engagement while minimising additional production costs. Organic content becomes cheaper over time while paid advertising typically becomes more expensive, suggesting a balanced approach using both strategies is optimal for sustainable growth. Visibility equals credibility in modern marketing, sometimes being seen widely can be more valuable than deep expertise without exposure, this is the importance of consistent content creation. BEST MOMENTS "The true currency is not time. It's not money. It's attention. Whilst I would argue value is also the true currency, there's plenty of people getting attention online with no value." "Marketing is attention. Marketing is being known. Marketing is being seen. Marketing is mind space. Think of a fizzy drink, what do you think of? Whatever you think of, they're better at marketing." "If you don't ever sell on social media, you're never going to make any money, so it's just a really fucking expensive hobby, which demoralises you over time." "For seven years I never paid any income tax because of capital allowances... now I do pay quite a lot of tax, but I pay a lot less than I might if I didn't know how to get my tax bill down legally." VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter https://robmoore.com/podbooks rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 See omnystudio.com/listener for privacy information.

Watch Here: https://youtu.be/XLZjRoLivJwAbout the Guest: Dolores Hirschmann is the founder of Masters in Clarity, a business strategist, speaker coach, and acquisition entrepreneur. With a background in marketing and communication, she helps business owners clarify their message to scale and exit successfully. She previously ran one of the largest TEDx events on the East Coast and co-founded a company that she later sold to Grant Cardone. As an active buyer of small professional services businesses, she works with founders to structure successful exits while preserving their companies' legacy.Summary: This episode of How2Exit dives into the power of communication and marketing in business sales and acquisitions. Guest Dolores Hirschmann, founder of Masters in Clarity, shares her expertise on crafting clear messaging that attracts the right buyers, partners, and investors. She breaks down the importance of strategic storytelling, leveraging public speaking, and using platforms like podcasts and events to increase business visibility—crucial for both selling a business and making acquisitions. Hirschmann also shares insights from her experience running a TEDx event, selling a business to Grant Cardone, and helping entrepreneurs build their stage presence to drive business success.Key Takeaways: Marketing is the Foundation of Business Success – Without clear messaging and strategic marketing, businesses struggle to grow, scale, or exit successfully. It's not about throwing money at ads—it's about human-to-human connection. Public Speaking as a Business Growth Tool – Whether you're selling or buying, putting yourself on the right stages (conferences, podcasts, networking events) can position you as an authority and attract opportunities.Clarity Drives Deal Flow – Whether pitching investors or marketing a business for sale, clear communication about what you offer, who you serve, and your vision is key to getting the right people engaged.The Power of Out-of-Category Marketing – Sometimes the best opportunities come from speaking to audiences adjacent to your industry—where you stand out and capture attention.The Seven-Step Speaking Framework – Hirschmann lays out a structured way to craft a powerful talk, from grabbing attention to delivering a strong call to action.Legacy and Liquidity in Acquisitions – As a buyer and consultant, Hirschmann helps business owners structure their companies to sell while preserving their brand's legacy.Networking is Key in M&A – Building relationships with CPAs, attorneys, and industry insiders can lead to acquisition opportunities that aren't publicly listed.Content Lives Forever – A single speaking engagement or podcast appearance can be repurposed into multiple pieces of content, creating long-term value.--------------------------------------------------Contact Dolores onLinkedin: https://www.linkedin.com/in/dhirschmann/Website: http://www.mastersinclarity.com/--------------------------------------------------

Marketing. It's that big beast that every wellness business owner knows they should be doing—but let's be real, it can feel overwhelming. You've studied for years to master your craft, not to become a marketer!In this episode, we're breaking it down and making it simple. No sleazy sales tactics, no complicated funnels—just heart-centred, connection-driven marketing strategies that actually work.Jacinta, our in-house marketing queen, shares her insights on how to attract dream clients effortlessly and build a thriving practice without feeling like you're constantly selling.What You'll Learn in This Episode:✨ Marketing doesn't have to feel ‘salesy'—it's about connection. Learn how to market in a way that aligns with your values and actually feels good.✨ The #1 mistake wellness business owners make in marketing (and what to do instead).✨ Where to start if marketing feels like a huge, confusing mess—the simple first step that makes everything easier.✨ How to speak your dream client's language so they immediately feel seen, heard, and excited to work with you.✨ The power of local marketing: Why dominating your own backyard is the key to consistent clients.✨ Social media strategy (the 2025 way)—how to use AI, trending content, and engagement hacks to attract new clients daily.✨ Paid ads—when to use them and how to make them work without wasting money.✨ No-budget marketing strategies that actually work—how to attract clients even if you don't want to spend a cent on ads.Key Takeaways:

Say thanks and learn more about our podcast sponsor Omnisend. In this episode of the WP Minute+, Matt chats with Katie Keith, co-founder of Barn2 Plugins, about her decision to diversify her WordPress-focused business by introducing Shopify apps. Katie shares insights into the challenges and opportunities of the WordPress ecosystem, touching on the increasing uncertainties surrounding WooCommerce and WordPress leadership. While Barn2 remains committed to its existing WordPress products, Katie discusses the strategic importance of venturing into Shopify to safeguard the future of her business.In addition, Katie shares the thought process behind expanding to Shopify, including her team's excitement about the technical challenges and opportunities. She highlights how leveraging her WooCommerce knowledge helps identify gaps in the Shopify app market. Katie emphasizes the importance of a balanced approach to diversification while continuing to deliver quality in both the WordPress and Shopify ecosystems.## Key Takeaways### Marketing & Content Strategy- Barn2's primary sales channels remain blog SEO and YouTube content.- Diversification in content platforms (e.g., live streams and videos) is critical for adapting to algorithm changes.- AI tools like ChatGPT are driving product awareness, with customers reporting purchases based on AI recommendations. ### The Decision to Diversify- Increasing uncertainty in WordPress, especially with WooCommerce's "more in core" policy, prompted Barn2 to explore Shopify.- Expanding to Shopify allows for greater business stability without compromising WordPress operations.### Challenges of Diversification- The Shopify ecosystem offers its own risks, including potential competition from core features.- Team enthusiasm and readiness for technical challenges were key factors in the decision to expand.### Community Insights- Katie appreciates the collaborative and welcoming nature of both WordPress and Shopify communities.- Leveraging networks on platforms like Twitter and insights from peers in both ecosystems have been vital for her business growth.## Important Links- *The WP Minute+* Podcast: [thewpminute.com/subscribe](thewpminute.com/subscribe)- Connect with Katie Keith on Twitter/X: [twitter.com/KatieKeithBarn2](twitter.com/KatieKeithBarn2)- Learn more about Barn2 Plugins: [barn2.com](barn2.com) Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

Ever found yourself in a bottle shop or staring at a wine list, desperately searching for a dry Rosé? But how do you know which one to pick? Maybe you’ve opted for a French label, convinced by a friend’s mum that it's dry? Perhaps you assume that the darker pink Rosés must be sweet? It’s time to bring in a Master Sommelier to guide us through buying and enjoying the perfect Rosé. In this episode, 25-year-old Amelia represents a large group of Rosé enthusiasts who feel overwhelmed by the sheer number of options. She shares her personal experiences and preferences when choosing a bottle, and we discuss how marketing and labelling play a big part in those decisions. Master Somm Carlos Santos, alongside host Angus O'Loughlin, dives into the nuances of Rosé, exploring everything from colour and flavour to alcohol content and regional differences. Carlos offers expert tips on picking the right Rosé, whether you're enjoying it on a warm summer’s day or pairing it with food.

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we dive into the art of leveraging podcast appearances to effectively promote one's work and become a thought leader in the healthcare industry. We're thrilled to have Sara Lohse, co-founder of the production company Branded Media that powers this podcast, join us. Together, we explore how storytelling and thought leadership can elevate your brand and create a deep connection with your audience. Sara shares invaluable insights on how to effectively use podcast appearances to promote one's work, emphasizing the importance of authenticity and building genuine relationships rather than just driving sales. We'll explore the challenges marketers face when aligning with C-suite executives, the necessity of understanding and defining your target audience, and the critical role of high-quality production in podcast success. Tune in as we discuss the benefits of starting a podcast, preparing for guest appearances, and the impact of podcasts on enhancing brand credibility and visibility. Plus, don't miss out on Sara Lohse's tips for creating meaningful content that resonates with your audience. Whether you're contemplating starting a podcast or looking to refine your current strategy, today's conversation is packed with actionable advice and inspiring stories to elevate your health marketing efforts. Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of healthcare marketing depends on it. Key Takeaways: Marketing and Executive Alignment: Sara Lohse highlights the critical disconnect between marketing departments and C-suite executives. She stresses the importance of marketers focusing on value and long-term strategies instead of immediate sales returns. This alignment can foster better understanding and more effective communication, ultimately benefiting the organization. Authenticity Over Polished Delivery: The emphasis is on being genuine and relatable. Sara Lohse explains that podcast formats thrive on authenticity and a natural conversation flow, which helps build trust and a deeper connection with the audience. This contrasts sharply with the often overly scripted and formal nature of other marketing channels. Effective Use of Podcasts: Not every company needs its own podcast; being a guest on established podcasts can be just as beneficial. Sara Lohse shares how leveraging appearances on other podcasts, with a clear goal and prepared talking points, can effectively promote one's work and build thought leadership. Investment in Technology: Sara highlights the necessity of investing in quality technology and potentially professional producers to manage podcast production. High-quality audio and smooth production can significantly enhance the listener experience and the credibility of the podcast. Goal Clarity and Audience Understanding: Successful podcasting requires well-defined goals and a clear understanding of the audience. Preparing topics that align with both audience needs and brand goals is vital. This targeted approach ensures the content is valuable and relevant, ultimately enhancing engagement and impact. Download Sara's free storytelling journal at www.openthisjournal.com. [embed]https://youtu.be/R7A6TC9Tel0[/embed] About Sara Lohse Sara Lohse is an award-winning author, podcast producer, and brand architect with a knack for turning narratives into connections. Through Favorite Daughter Media and Branded, she...

Ever tried everything to grow your business, only to feel hopeless about your marketing and sales? Mark Drager shares a story about a business owner who, despite 10+ years of experience and an established team, found nothing generated new business. Despite trying SEO, paid ads, social media, content marketing, networking, and cold calling - nothing moved leads through the sales process. This sparked a crucial insight: Marketing is an amplification tool. Mark illustrates this using movies - audiences don't blame theaters for bad films, they blame Hollywood. Similarly, businesses must examine what they're amplifying before focusing on distribution. What matters is saying the right message to the right people at the right time. When multiple approaches fail, the issue often isn't the marketing channel - it's what you're trying to communicate and to whom. Key Takeaways: Marketing amplifies your message - focus on what you're saying before how you're distributing it When proven approaches stop working, examine if your market has shifted Look at your price point, targeting, and messaging before changing tactics again Follow Mark: LinkedIn: https://hi.switchy.io/markdrager Instagram: https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe

In today's episode of Classroom to Business, I delve into one of the most critical yet often overlooked aspects of running a successful tutoring business—effective marketing and client acquisition. With over a decade of experience in the tutoring industry, I share why having excellent tutoring services alone isn't enough if potential clients don't know you exist. This episode is packed with actionable advice for tutoring business owners who are ready to elevate their marketing strategies and ensure their business stands out.   Episode Highlights: The Overlooked Barrier: I discuss why marketing is often the biggest hurdle to a tutoring business's success, even more so than qualifications and resources. Effective Marketing Strategies: Learn about the importance of creating lasting connections beyond traditional advertising, with real-life examples to back it up. Client Acquisition Tips: I share practical steps to understand and attract your ideal clients, emphasising the need to be proactive. The Role of Consistency: Find out why maintaining consistent marketing efforts is as crucial as the regular attention required in effective tutoring. Actionable Marketing Advice: I provide insights on how to craft clear, compelling messages that highlight the unique aspects of your tutoring services and their benefits to students and parents. Key Takeaways: Marketing is More Than Ads: It's about forging connections that position your business as the top choice for tutoring. Understanding Your Audience: Knowing the needs and challenges of your clients is key to effectively tailoring your services. Consistency in Marketing: Just like consistent tutoring sessions, consistent marketing efforts are vital for sustained growth. Effective Communication: All your communications should clearly convey the value of your services. Leveraging Referrals: Encourage satisfied clients to share their experiences as word-of-mouth can significantly amplify your marketing efforts.   Resources Mentioned: Tutoring Business Mastery: My comprehensive online course aimed at tutoring business owners looking to enhance their marketing and operational strategies - CLICK HERE Connect with Me: Book a FREE Strategy Call and let's make a plan to start or grwo your tutroing business - CLICK HERE   Don't forget to subscribe and leave a review if you find these insights helpful in your journey from classroom to business mastery.

This episode is important because we're diving into the world of business transformation with the incredible Stephanie Cord Miller. Stephanie is all about helping business owners turn their dreams into real, achievable goals. She's a master at creating strategic business roadmaps, leading group coaching sessions, and running impactful strategic planning workshops. In this chat, we cover everything from why marketing is crucial for your business strategy to the everyday challenges small and medium-sized businesses face. Whether you're running a small business or leading a team in a bigger company, you'll find tons of actionable insights here to help you build a more agile, resilient, and successful business.Key Takeaways:Marketing as a Strategic Pillar: Understand how marketing serves as a crucial component of business strategy, driving growth and aligning with broader business goals.Business Agility and Resilience: Learn the importance of adaptability and flexibility in business, and how these traits are essential for navigating rapid market changes and ensuring long-term success.Clarity in Goals and Leadership Capability: Discover why clear business goals and strong leadership are vital for steering your business towards success.Resource Allocation: Gain insights into the importance of allocating resources effectively to deliver maximum value and achieve business objectives.Sales and Marketing Alignment: Explore the challenges and strategies for aligning sales and marketing efforts to create a cohesive and effective business approach.The Role of Experimentation: Delve into the necessity of experimentation in developing successful marketing strategies and driving business innovation.Human Condition in Business Transformation: Appreciate the significant role that human behaviors and conditions play in the process of business transformation.The Five Domains of Business Agility: Understand the five key domains that contribute to business agility: people-first leadership, customer centricity, engaged culture, flexible operations, and value-based delivery.Customer-Centric Approach: Emphasize the importance of understanding and meeting customer needs as a cornerstone of business success.Operational Excellence and Accountability: Recognize the critical factors of operational excellence and accountability in achieving sustainable business growth.Creating a Thriving Workplace Culture: Learn how fostering a positive and engaged workplace culture contributes to overall business success and employee satisfaction.Follow Stephiane on LinkedIn and learn more about Empower Your Results!

On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.Key Takeaways:Marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives.Brands need to create 360-degree engagement with consumers, leveraging various touch points such as products, experiences, content, and partnerships.Crayola has evolved and expanded its brand by focusing on its mission to help parents and educators raise creatively alive kids.Making changes within a legacy brand can be challenging, but articulating a clear mission and purpose can help guide the process. Clarity in brand mission and language is essential to eliminate debates and focus on delivering a powerful and consistent brand experience.Partnerships can be enabling rather than dilutive if they align with the brand's values and bring new capabilities and revenue streams.AI is a valuable tool in marketing, but it should be used as a point of input rather than the final output, with human oversight and touch.Crayola's recent campaign for creativity aims to elevate the importance of creativity in children's lives and help parents nurture it.Emerging marketing leaders should strive to be good business leaders, understanding the business context in which marketing operates.–Your story, your messages, your content is at the heart of what you do. It's what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more. 

Today's Primary Sponsor is Snowball - www.Snowballclub.com - A private community of entrepreneurial investors helping each other.Watch Here: https://youtu.be/LVI5G-HJDmYAbout the Guest(s): Dominic Wells is an accomplished entrepreneur and the CEO of Onfolio, a publicly traded company specializing in the acquisition of online businesses. Located in Taipei City, Taiwan since 2008, Wells started his journey as an English teacher before venturing into the digital business space. His diversified business portfolio includes marketing agencies, WordPress plugins, online courses, e-commerce businesses, and online content. With a team spread across the globe, Wells has spearheaded numerous acquisitions and has become a prominent figure in the digital acquisitions sphere.Summary: Ronald Skelton welcomes Dominic Wells to discuss the landscape of business acquisitions, particularly in the context of a rapidly evolving market influenced by concerns around AI, economic stability, and business valuations. The conversation delves into the nature of operating a publicly traded company and the strategic moves made by Onfolio in the current acquisition-friendly environment.Dominic Wells delves into Onfolio's recent shift towards acquiring marketing agencies, citing their appeal for high returns and growth potential. He highlights the strategic geographical distribution of his team, suited for managing primarily online businesses. Wells also discusses market trends, AI's impact, and Onfolio's readiness for the future. Reflecting on his CEO role post-IPO, he shares unexpected realities and the learning curve. Exploring investment strategies and acquisition criteria, Wells illustrates Onfolio's trajectory and stresses the significance of tenacity in acquisition entrepreneurship.Key Takeaways:Marketing agencies present lucrative opportunities for acquisition, with Onfolio focusing heavily on this sector due to impressive performance metrics.The influence of AI on businesses is significant, but Wells urges a more tempered and strategic approach to incorporating AI advancements.Going public as a company involves facing market dynamics and investor behaviors that may not align with pre-IPO expectations.Onfolio's approach to acquisitions involves maintaining the independent brands and operations of acquired companies while centralizing certain functions for efficiency.Wells advocates for the importance of tenacity in the acquisition entrepreneurship space and considers the current market an advantageous time for acquisitions.Notable Quotes:"So I'm located in Taiwan, Taipei City... But my team is located all over the world." - Dominic Wells"I think it's a little bit of a calm time, but a good time to be acquisitive." - Dominic Wells"You can learn from bumps and bruises." - Dominic Wells"Dominic Wells opens up about operating a publicly traded company and the strategic moves made by Onfolio in the current acquisition-friendly environment." - Episode Summary--------------------------------------------------Contact Dominic onLinkedin: https://www.linkedin.com/in/dominic-wells-onfolio/Website: https://onfolio.com/--------------------------------------------------How2Exit Joins IT ExchangeNet's Channel Partner Network!Have an IT Company doing between $5M and $30M You may Sell?The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.If you are interested in learning more about the process and current market valuations, complete the contact form and we'll respond within one business day. Everything is kept confidential.https://www.itexchangenet.com/marketplace-how2exitOur partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa. --------------------------------------------------

Marketing in the yoga space makes me actively cringe sometimes.When I venture outside my very tightly curated algorithm, I find a whole world of matching athleisurewear sets, “quick tips for the best down-dog”, handstand tutorials, and a whole lot of things that don't make me think of the rich and nurturing practice of yoga that I have come to love.But is that what we need in order to market ourselves in this current yoga space?Tristan Katz slides into the chat with the best marketing advice ever. I can't wait for you to hear it.KEY TAKEAWAYS*Marketing and experiences need to match. If you are marketing your business or studio, make sure there is congruence between the two. Nobody wants to come into a yoga class or space thinking it is one thing and getting another. And if you feel like you need to do things in order to market your business that aren't exactly “you”, well you don't. I promise.*Everything we do that communicates with our customers is marketing. The signs, the social media, the value statements–that is marketing. When you talk about how hard it is to run a business, or get students, that is also marketing. I am big fan of the idea that marketing is like trying to get laid. Make sure there is enthusiastic consent in all things and marketing and business get a lot more fun.*Check boxes to be a good person from anyone is marketing. Consider using stories and relating to people instead of the “5 ways to improve ” type strategy that the 2010s made so popular online. *Please consider marketing like building Relationships vs. trying to make transactions. There are a lot of things you could quote from marketing terminology, for example the “know, like, & trust factor”, but essentially it is just nicer to build relationships than it is to see people as transactions.*Finding your voice as a teacher is a lot like finding your voice as a marketer. Start with asking yourself the question, “is there something I am always talking about?” regarding yoga and see where that thread leads you. It is an excellent place to start.*We're not selling widgets, this is yoga and we should be approaching marketing yoga with as much grace, joy, and humanity as we approach everything else. RESOURCESWorking In Yoga WebsiteWorking In Yoga NewsletterTristan's WebsiteSPONSORSunlight Streams BlogSunlight Apothecary

Are you a dental professional looking to skyrocket your practice's growth and marketing strategy? Gary Byrd, the founder of SMC National and a luminary in dental marketing, shares his groundbreaking insights on transforming dental practices into thriving businesses. In this episode, Gary Byrd delves into the nuances of dental marketing and business growth, revealing how strategic marketing, efficient operations, and entrepreneurial skills can lead to unparalleled success in the dental industry. From the significance of patient education and insurance acceptance to the critical analysis of patient mix and operational challenges, Gary unpacks the elements essential for dental practices to thrive. Key Takeaways: ✅ Marketing strategies are crucial for patient acquisition and treatment acceptance. ✅ Understanding patient mix, insurance payments, and visit frequency is key to marketing effectiveness. ✅ Patient education is a significant revenue maximizer. ✅ Operational efficiency is often the stumbling block for dental offices. ✅ Addressing unanswered calls and optimizing marketing and sales strategies can overcome industry challenges. ✅ Dental practices must evolve by addressing capacity and capability issues. ✅ A diverse skill set in entrepreneurship, leadership, and clinical skills is necessary for success. Quotes from Gary: • "I really believe that if you focus on helping other people get what they want, you'll always get what you want as a byproduct." • "If you're spending $10,000 a month on marketing and you don't answer the phone 35% of the time, you're going to lose $3,500 of those opportunities down the drain." • Gary is the founder and Managing Partner of SMC. He is responsible for attracting new patients for DSOs and dental groups. Additionally, he hosts four podcasts that cover various topics related to the dental industry. “Dental Marketing Goat” provides practical marketing advice, while “Full Arch Advantage Podcast” focuses on how to close more full arch cases. “Dental Rift” is a weekly show that discusses current trends in the dental industry, and “Dental Marketing Theory” features weekly interviews with top dental executives and entrepreneurs, providing valuable insights into the latest industry trends. How to Reach Gary https://linktr.ee/thegarybird https://www.linkedin.com/in/thegarybird/ https://smcnational.com/webinars/ https://thegarybird.com/

Key Takeaways:- Marketing is crucial for commercial real estate investors to raise capital and find deals- It's important to determine your target audience and understand their perspective- Building trust and credibility is important, especially without a track record of success- Consistency and quality are important in marketing, not just quantity across many channels- Telling your story through various mediums like photos, videos, newsletters is effective- Offering memorandums should clearly convey opportunity, team, risks, projections to investorshttps://www.tylercauble.com/podcast/episode171

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well as the challenges of measuring the impact of advertising on platforms like Amazon. They also touch on Amazon Marketing Cloud (AMC) and the need for more experimentation tools in retail media. Key Takeaways: Marketing mix modeling helps brands measure the incremental return of their marketing spend and optimize their budget allocation. Running experiments can provide valuable insights into the true incrementality of different marketing channels. It is important to isolate variables and measure the impact of specific changes in marketing strategies. Different marketing channels have different dynamics, and the frequency of remeasuring their impact depends on various factors. Retail media platforms like Amazon could benefit from providing more experimentation tools to help brands determine the true ROI of their advertising spend. Follow Michael on LinkedIn Learn more about Recast Recast e-book download page Follow Justin on LinkedIn Learn more about BetterAMS

You're spending money on PPC ads, on improving SEO performance, and attending multiple events. How do you know which of these investments is paying off? That's what Marketing Attribution is all about.In this episode of The Marketing Mix, we're talking to Steffen Hedebrandt, CMO and co-founder of Dreamdata, about the importance of marketing attribution for small and mid-sized B2B companies. We discuss the challenges of tracking complex buyer journeys, and the different attribution models that can be used – from First Touch to Last Touch and everything in between. Steffen highlights the importance of data hygiene, and making sure you have your processes set up to collect the right data at the right time.  So that you can then make informed decisions about marketing investments. And we talk about the limitations of Google Analytics for B2B attribution, where understanding account activity is as important as tracking individuals.Key Takeaways:Marketing attribution is about understanding the path or journey your customers take, to then focus on the most successful marketing tactics and scale them effectively. First-Touch Attribution: For B2B, particularly with long sales cycles, the first touch model can be very useful. It highlights the initial marketing activity that brings potential customers into the funnelData Collection: Start logging data as early as possible. Ensure your website is tracked appropriately, salespeople log their interactions in CRM systems, and other digital traces of customer interactions are captured effectively.Tracking Accounts. B2B attribution requires an understanding of Accounts as well as people, which Google Analytics can't handle directly. A first party data solution is required.Connect with Steffen on LinkedInRead Dreamdata's take on Revenue Marketing hereAnd check out Dreamdata's B2B revenue attribution platformTimestamps02:30 Defining attribution05:50 Justifying the investment09:50 Comparing attribution models18:55 Importance of collecting data early on for analysis21:35 Limitations of Google Analytics for attribution27:20 Finding proxies for good outcomes and shorter feedback loops

Seeing the positive change digital communities can create, Brynne is passionate about using social media for good. After nearly a decade in DC working on campaigns at every level – from grassroots to global – she's had a front-row seat to test and develop proven digital strategies that motivate audiences to take action. Brynne's expertise in empathy-based marketing helps brands cut through the noise and connect with their audiences on a deeper level. Key Takeaways:Marketing campaigns that have organizations treat their audience as the human beings that they are will win all the time, they are the ones that tend to have top-performing campaigns. Social media platforms are social environments that were created with dialogue, community, and relationship-building in mind. When you use social media as a communal environment, that's when you'll start to see your community thrive. Authenticity and transparency are the two things that people are hungry for. The more authentic and transparent you can be, the more encouraged people will be to trust you and connect with you. Build a relationship with your audience the same way that you build a relationship with people in real life. Reveal things about you gradually, don't overwhelm them with information. Present one person, one idea, one concept, and make them feel like they are able to participate in solving the problem.  “If we were to maintain this priority of creating communities that were making a positive impact on the world, we had to come at it with this approach of empathy first and humans first.” “Showing the humans behind your organization can be really impactful. Showing videos that kind of pull back the curtain and just feature some of the real authentic stories can create that relationship with your audience.” “You don't have to present the problem in its entirety all at once. That actually creates a lot of confusion for people and they get overwhelmed. If you present one person, one idea, one concept for them, and do it in such a way where they can see themselves as someone who can actively participate in the problem-solving of whatever you're trying to do, then they're going to act and they're going to be emotionally connected to the cause. ”- Brynne Krispin  Reach out to Brynne Krispin at:Website: https://causefokus.com/Twitter: https://twitter.com/brynnekrispinLinkedIn: https://www.linkedin.com/in/brynnekrispin/ Ask for and receive all you want, need and deserve without feeling rejected, ineffective, or pushy. Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work.  Get your free starter kit today at www.theinfluentialnonprofit.com Book your quickie intro call with Maryanne here!  Connect with Maryanne Dersch: maryanne@courageouscommunication.com

Tim Hines is the CMO of AmTrav and a marketing expert helping people master the art of human-to-human business and communications. In this episode Tim shares the importance of foundational marketing strategy and the role technology plays in the long-term success of the CMO.  Key Takeaways: Marketing fundamentals every CMO should know Mastering the marketing metrics that translate to business goals How CMOs can mitigate crises MarTech tools to refine attribution modeling How technology is evolving long-term marketing strategy Quote of the Show (4:00): “In marketing, it all begins with understanding why a company is doing what it's doing in the first place.” – Tim Hines   Join our Anti-PR newsletter where we're keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.   Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval   Ways to connect with Tim Hines: LinkedIn: https://www.linkedin.com/in/tnhines/Company Website: http://www.amtrav.com/   How to get more Disruption/Interruption:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Google Play - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD Stitcher - https://www.stitcher.com/show/disruption-interruption  See omnystudio.com/listener for privacy information.

In Episode 16 of The Business Development Podcast, host Kelly Kennedy interviews Colin Christensen, a serial entrepreneur with 30 years of experience in starting, funding, and growing businesses. Christensen shares his journey of becoming an entrepreneur and the challenges he faced in marketing his own businesses. Despite making mistakes along the way, he emphasizes the importance of having someone else market your business to avoid the pain of rejection. He also discusses the need for humility and curiosity in entrepreneurship and encourages listeners to have a side hustle to support their goals. This episode is part one of a two-part series with Colin Christensen, and Kennedy expresses his excitement for having him on the show. Christensen's passion for art and business led him to start various ventures, and the discussion covers his experiences in business development, mentorship, and focusing on the customer's needs. As an advocate for early stage entrepreneurship, Christensen shares valuable advice, tips, and experiences for growing a successful business. Kennedy and Christensen promise listeners an engaging and informative conversation in part two of the series.Key Takeaways: Marketing one's own business can be incredibly challenging.Being an entrepreneur requires more than just being a business development person.It is important to have mentors and seek advice to avoid making mistakes.Starting a profitable business right from the beginning is crucial.It can be beneficial for entrepreneurs to have someone else market their business.Support and guidance from others, such as family members, can be instrumental in success.Continuous learning and adapting to changes are necessary in entrepreneurship.Understanding and solving customer problems should be a focus for entrepreneurs.Side hustles can be a valuable opportunity for everyone.Humility and curiosity are important attributes for entrepreneurs.Taking action and seeking opportunities are key to success.Following one's passion and interests can lead to business opportunities.Building a network and relationships are important in entrepreneurship.Being open to feedback and guidance from others can help in personal and professional growth.

The 5 Fears of Marketing Your BusinessIn this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and how his agency helps businesses overcome these fears to achieve growth.These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors.Scott also shares strategies to address these fears, such as understanding the goals and purpose of the business, having clear communication between the business and the agency, having transparency with results, and understanding the unspoken expectations between the business and the agency.Then Scott breaks down the importance of having a deep understanding of the business and the marketplace and providing flexible options for growth.Key Takeaways* Marketing requires a long-term commitment* Focus on strategy first, then tactics* Understand the value of your customers to determine your marketing budget* Consistency in message and frequency is essential for successMake no mistake, by addressing the five common fears in marketing, your businesses can overcome these challenges and achieve growth in any marketplace.Ready to accelerate your business's growth and stand out from the competition? Don't miss this insightful episode of the Marketing 4 Business podcast. Have fun and enjoy listening, learning, and taking action from this podcast! If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.See below for ways to get in touch with us…Follow the Marketing 4 Business podcast on Instagram hereFollow Digital Influence on Instagram hereConnect with Scott on LinkedIn hereEager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win' call with Scott to discuss your marketing here.Have Fun & Take Action

Episode 4 of The Business Development Podcast delves into the topic of marketing your own company. Host Kelly Kennedy, owner of Capital Business Development, sheds light on why he believes that business owners should not handle their own marketing. He acknowledges that as a business owner, time is a precious commodity and it is important to focus on core business functions. Kennedy emphasizes the importance of building a strong online presence through a well-designed website and utilizing digital ads for brand recognition rather than direct selling. He also shares his personal journey of initially hating phone calls for business development but eventually realizing their value in establishing connections and opportunities for growth.In this episode, Kennedy emphasizes the value of investing in a good website that represents the true face of the company. He discourages spending excessive amounts of money on digital marketing and instead advocates for using online platforms to drive traffic to the company's website. Kennedy highlights the power of word of mouth as an effective and organic way of gaining clients and notes that business development should be focused on building relationships and delivering value. He also hints at future episodes that will feature interviews with business owners and CEOs, providing listeners with actionable advice on growing their businesses. Overall, this episode provides valuable insights and practical tips for business owners looking to improve their marketing strategies and strengthen their business development efforts.Key Takeaways:Marketing your own company can be challenging and time-consuming, especially if you are busy with other aspects of running your business. It's important to recognize when you need to delegate or outsource marketing tasks.Digital strategies and passive marketing methods are more effective for brand recognition rather than direct selling. Online marketing should be used to drive traffic to your website, which should serve as the true face of your company.Building a good website is crucial for creating a positive perception of your company. If your website looks unprofessional or unattractive, it may negatively impact how potential customers perceive your business.Rejection and negative feedback are a normal part of business development. It's essential not to take it personally and to move on to the next opportunity.Word-of-mouth referrals can be a valuable source of business, especially when you are busy and unable to focus on marketing efforts. Providing excellent service and building strong relationships with clients can lead to positive recommendations.Business development requires time, practice, and repetition. It's important to consistently make phone calls, network, and actively seek opportunities for growth. It's also crucial to be selective in choosing clients and partners, as not all potential opportunities may be beneficial for your business.

In this episode, Steve Fretzin and Jordan Spear discuss:Common pitfalls lawyers make in digital marketing. The unique challenges to marketing for your unique way of doing business. Creative content creation to stand out in the market. What to look for in a marketing agency.  Key Takeaways:Marketing can help you to stabilize your inflow pipeline and allows you to bring in clients beyond just the referrals. Every law firm sees their business differently, even when they are in the same practice area. You need to know the firm to know how to market appropriately to their audience. When working with a marketing firm, they need to understand your firm - if they have a recommendation right out of the gate, they may not be the right one for you. You want to be able to trust that the marketing team behind you understands what your goal is and is bringing information to you about the market.  "Marketing is not just about placement in front of everybody. It's about strategic placement in front of people that want to do business with that type of firm." —  Jordan Spear Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/Episode References: Book: Don't Sweat the Small Stuff by Richard Carlson - https://www.amazon.com/Dont-Sweat-Small-Stuff-Its/dp/0786881852SPIN Selling by Neil Rackham - https://www.amazon.com/SPIN-Selling-Neil-Rackham/dp/0070511136Connect with Jordan Spear:  Website: https://www.bolddigitalventures.com/Email: jordan@bolddigitalventures.comLinkedIn: https://www.linkedin.com/in/jordan-spear-69a059a2/Connect with Steve Fretzin: LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Nathan and Karen discuss: How the marketing landscape has become complex Why empathy is critical as a leader Finding a mentor and looking for personal growth opportunities The importance of dreaming big Key Takeaways: Marketing has evolved and companies have complex problems that need specialized solutions. Find an expert that can help you solve your specific marketing problem and take action.  Lead by example. Don't ask anyone to do anything you wouldn't do. Lean on your empathic ability. Make an effort to really understand the other person and walk in their shoes.  As a leader, you must find the balance between driving performance and displaying empathy in your team. Be consistent and communicate consequences, both negative and positive.  Find a mentor and look for opportunities to advance your career and mission.    "Dream big - and then when you thought you've dreamed as big as possible, dream bigger." —  Karen Hayward   About Karen Hayward: Karen Hayward is an author, international speaker, and a Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top line growth.  Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI.   Check out Karen's Book: https://www.amazon.com/Stop-Random-Acts-Marketing-Deliberate/dp/1544502532    Connect with Karen Hayward:  Twitter: https://twitter.com/HaywardKG  Website: https://www.chiefoutsiders.com/  LinkedIn: https://www.linkedin.com/in/karenhaywardcmo/    Connect with Nathan Mersereau:  Phone: 248-645-1520 Website: www.dayinacanoe.com Email: nathan.mersereau@planningalt.com Twitter: @NathanMersereau LinkedIn: Nathan Mersereau Address: 255 S Old Woodward Avenue, Suite 310 Birmingham, MI 48009       Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.    

Steve is a serial entrepreneur with a proven track record for producing breakthrough revenue growth in brutally competitive marketplaces, having successfully helped grow seven startup companies from early stage to going public or being sold, resulting in nearly $5 billion in shareholder value. Steve's new book, High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time, talks about how companies can maximize their marketing impact by adjusting their marketing strategy to better address who their customers are and how they make buying decisions.  Key Takeaways:  Marketing has to focus on who your buyer is, not who you assume it is. Take the time to learn who makes buying decisions about your product.    Companies need to have a true grasp of their customers' world. Understanding customer problems will help you present your product as the solution.    Marketing should be bringing potential customers along a path from interest to purchase. Each marketing piece should encourage customers to move to the next step.    The speed with which customers move along the path is marketing velocity. Faster velocity means faster sales and faster revenue.    Providing a no-commitment point of entry into your product — like free access to a tool — changes the nature of your relationship with the customer. Your sales approach can be more consultative than persuasive.    There is no substitute for doing hard work. Marketing and sales can't be automated. It's all about doing the work to get the results you want.    When he's not helping professionals grow in their careers, Steve enjoys travel, food, wine, and spending time with his young grandchildren.  Quote of the show:   2:24"...what I've found, having led disruption at multiple places is hard work. And to me, the most important ingredient is realizing there's no substitute for hard work. I found that you just have to roll up your sleeves and get your hands dirty. Today, for example, I was called by a   venture capital firm, asking if I felt that there was room in the market for a company on the low end. And it was a very simple question, but really to answer that question fully, there would be so much hard work ahead of them. And what I found is, is that no great achievements are possible or sustained without hard work. And, and hard work is the price you'll pay for the success that you desire to achieve."  Links:  LinkedIn: https://www.linkedin.com/in/stevekahan/     Company Website: https://www.insightpartners.com/     To pre-order High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time:  https://www.amazon.com/High-Velocity-Digital-Marketing-Silicon-Breakthrough/dp/1637742169   Ways to Tune In:  Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption  Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755  Google Play -https://podcasts.google.com/feed/aHR0cHM6Ly93d3cub21ueWNvbnRlbnQuY29tL2QvcGxheWxpc3QvODE5NjRmY2EtYTQ5OC00NTAyLThjZjktYWI3YzAwMmRiZTM2LzNiZTZiNzJhLWEzODItNDhhNS04MDc5LWFmYTAwMTI2M2FiNi9kZDYzMGE4Mi04ZGI4LTQyMGUtOGNmYi1hZmEwMDEyNjNhZDkvcG9kY2FzdC5yc3M= Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD  Stitcher - https://www.stitcher.com/show/disruption-interruption  YouTube - https://www.youtube.com/channel/UCf2zbLqmHtSHQ7u1V-Is8cA  See omnystudio.com/listener for privacy information.

In this very special episode, Nick presents directly from Funnel Hacking Live 2022 with associate Rob Williams, to discuss the most impactful lessons they have accumulated from this incredible event. KEY TAKEAWAYS  Marketing and advertising used to have to rely on precise targeting at the correct time. Direct response marketing required an action to be taken, and many think this art has gone away - but it hasn't. Marketing is initially about gaining views, then engaging and eliciting an emotional response in order to gain action, and then on to conversion. Effective branding leads to the initiation of a tribe - a community - who become believers in your message. Establishing this is the key to longevity and passive marketing on your part. There are two types of individuals - the drifters and the driven. When you are faced with issues, the drifters will give in, but the driven will see it through to the end. BEST MOMENTS  'There are more messages hitting us than ever before' 'Direct response is all about speed' 'Data plays such a valuable part' 'Anything is possible by following a well-defined set of principles' VALUABLE RESOURCES Scale Up with Nick Bradley: scaleup.vip/podcast Scale Up Your Business, coaching/consulting: https://suyb.global To download a free gift from Nick - The 5 Reasons Why Your Business Will Never Get To 8-Figures ... How To Fix It Fast! - https://www.scaleupmastermind.com/free-guide1 Are you ready to create your high-value exit?  Apply to work with us today at https://scaleup.vip/PredictableGrowthAssessment  ABOUT THE HOST  Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses, across the UK, the US, and further afield. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His “Scale Up Your Business” podcast, which ranked #1 on iTunes' business charts, has more than 350k downloads in over 130 countries. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick's Facebook page: https://scaleup.vip/FB   Nick's LinkedIn: https://scaleup.vip/LI   Nick's Instagram: https://scaleup.vip/IG   Scale Up Your Business, coaching/consulting: https://suyb.global We help business founders scale their business to a life-changing exit within 36 months. Please feel free to get in touch if we can assist.See omnystudio.com/listener for privacy information.

Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing. Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind. Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company. In this episode, I show you exactly how we do it and the pitfalls to watch out for. Tune in! Key Takeaways - Marketing is leads and sales (01:02) - Ask for the lead (02:15) - Sell the hole, not the drill (04:03) - Seek leads out of YouTube (04:57 - YouTube videos are assets to overcome sale objections (08:14) - The YouTube pie is so big… (08:25) - Go where your customer is (10:40) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

In the new episode of the ‘Conquer New Markets' podcast, Levent is joined by Mike Korba, the Chief Commercial Officer and Co-founder of User.com and marketing automation expert. Join Levent and Mike as they discuss how the use of CRMs have changed over the past years, how important marketing is for any company's business strategy, what MACH and CDP are and how it can help your marketing strategy in the long run, the importance of human touch in marketing and how to balance it with your automation and what awaits us in 2022 in terms of marketing. KEY TAKEAWAYS Marketing activities are usually undervalued by most companies but it's the first point of contact with your clients and the most important point of a successful business strategy. CRM has turned into a huge marketing tool in the past couple of years while it was widely used by salespeople and was used for supporting people to have a relationship with current customers only a few years ago. So, any company that wants to take a step further with its marketing should start making the best use of its CRM system. Whether it's email marketing, a Facebook group or targeted advertisement, a direct connection with the potential client is one of the most important points of a marketing strategy. BEST MOMENTS “It's very important to have a direct connection between me, as a company, and my potential client.” “Every company should have two main goals; first is marketing and the second is innovation.” “Human touch is extremely important. Of course, we all work with companies but we don't buy from companies, we buy from people.” VALUABLE RESOURCES Visit TTC website: https://ttcwetranslate.com/  Take TTC wetranslate's Scorecard: https://global.scoreapp.com/  ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.  CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren   IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Mike Korba is the Chief Commercial Officer and Co-founder at User.com, marketing automation expert, internet enthusiast and theoretician, e-marketing practitioner and lecturer on biggest Polish universities. He has been working in the marketing industry for over 19 years. He knows both the prospect of working in an advertising agency and the specificity of working in the marketing department. Mike understands what it means to "do marketing with limited resources" and he was a speaker at many conferences, including Websummit, SaaStock, Infoshare. CONTACT METHOD Facebook: https://www.facebook.com/usercomofficial Linkedin: https://www.linkedin.com/company/user-com/ Personal Linkedin: https://www.linkedin.com/in/michalkorba/ Website: https://user.com/en/

Learn about digital marketing for small businesses.Market to your target audience in a way that leads them to purchase. This week's guest is Naira Perez, owner of Springhill Digital. She's a digital marketing and paid media enthusiast who works with small businesses to help them grow their digital footprint. Key Takeaways: Marketing communication as a two way street What is digital marketing How to use digital marketing for small businesses Connect with Naira https://www.springhilldigital.com (Website) https://www.linkedin.com/in/nairaperez/ (LinkedIn) Music: Tuesday by Sascha Ende, Music.io

Michelle McCollough: Marketing, High Performance, & Happiness  In this episode, Cheryl and Michelle discuss: Experience is more useful than education Matching the message to the product/company The importance of maintaining a “Home court advantage” with your business Having followers is NOT the same as having an e-mail list. All SM platforms could change any time, but an email list is yours   Key Takeaways: Marketing is about taking risks. There are no guarantees in good marketing People are looking at the individuals behind your organization, they want to onnect with the personalities behind your brand. You need regular “service posts” on your SM platforms- If you're not serving your customer, they will not pay attention Selling posts are OK, but only about 10% of the time, you need service posts in between "Marketing is really just education, but the magic of marketing comes when you feel it with who you are, what you do, and bring your own genius to the table. So when you can embrace your own personality as part of your brand, that is magic. " —  Michelle McCollough Connect with Michelle:   Twitter: https://twitter.com/speakmichelle Facebook: https://www.facebook.com/SpeakMichelle/ Instagram:https://www.instagram.com/speakmichelle/ Website: https://www.speakmichelle.com/ Show:https://www.speakmichelle.com/podcasts YouTube:https://www.youtube.com/c/MichelleMcCulloughSpeaks LinkedIn:https://www.linkedin.com/in/speakmichelle/     Get in Touch with Cheryl:   Website: www.cherylknows.com  YouTube:  https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg Facebook: https://www.facebook.com/dynamiteproductionsinc LinkedIn: https://www.linkedin.com/in/cherylknowlton/   Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode Lauren and Meredith discuss: Redefining the word, “brag”  For the “qualified quiet” - getting your voice heard Why bragging is a necessity  Four parts to a brag Key Takeaways:Marketing and promoting yourself is an essential part of career-building. Bragging is all about sharing your accomplishments. Redirect your focus and effort from silencing loud voices to getting your voice heard. Bragging is simply stating facts. It's full of alot of feelings, but it's all about stating the facts to the right people so that they can know about it. Cultivate internal gratitude and pride and translate that into presentation and showmanship.  “As much as I'd like to be optimistic and say that we could get those loud people to be quiet, that's not how we retain information. We're bombarded by so much all the time that you really have to fight to get heard.” - Meredith Fineman Reach out to Meredith Fineman at:Website: https://www.meredithfineman.com/LinkedIn: https://www.linkedin.com/in/meredithfineman/Facebook: https://www.facebook.com/meredithcfinemanTwitter: https://twitter.com/MeredithFinemanInstagram: https://www.instagram.com/meredithfineman/ Reach out to Lauren at:LinkedIn: https://www.linkedin.com/in/laurenherring/Facebook: https://www.facebook.com/LaurenHerringCareerExpertTwitter: https://twitter.com/laurenherringIMPACT Group Website: www.impactgrouphr.comEarn Your Worth Website: www.earnyourworthcareers.comIMPACT Group LinkedIn: https://www.linkedin.com/company/impact-group/Earn Your Worth LinkedIn: https://www.linkedin.com/company/earn-your-worth-careers/Get the book, Take Control of Your Job Search here:Paperback Book: https://amzn.to/3tibaCzebook: https://amzn.to/3dk4Cy5

Getting a customer is one thing, but keeping them is the hard part.  In this episode, Aransas and Dave speak with Heidi Bowman, a 30 year veteran in Marketing and Business Development and the VP of Marketing & Business Development at Silex Financial Group, a residential and commercial mortgage broker, about ways to keep customers connected to companies through experience strategies.     IN THIS EPISODE:  [02:30] How mortgage brokers differentiate themselves through their services and product offering. [06:00] Heidi says Silex sets itself apart from the competition by offering exclusive services to their clients. [12:00] Heidi describes the homebuying process for their clients by analyzing the wants and needs of each particular client. [14:30] How the mortgage company adjusts to today's housing market by becoming the “home buyer advisor” for clients who may be overwhelmed and battling buyer's remorse.  [18:00] How they extend their relationships beyond just the mortgage buying process to cultivate repeat customers and referrals. [24:00] How Heidi utilizes tactics like storytelling and social media to differentiate Silex from other companies and connect with their clients and potential leads. [29:00] Aransas and Dave give tips on how Silex can continue to connect with their customers in different ways as social media and marketing evolves. [36:00] Dave suggests collecting stories from Heidi and her customers to help people connect to the company and for Silex to get a deeper understanding of customer needs.   KEY TAKEAWAYS:  Marketing is important for growth, but loyalty is the byproduct of the experience.  There's a big difference between advice-giving and understanding. Relationships are built on trust and understanding. People want advice, but they need understanding in order to hear it. Authentic stories focused on the experience are powerful ways of creating connection and loyalty and allowing individuals to see new possibilities.    Links Mentioned: Bringithomewithheidi.com   BIO:   Heidi is a 30 plus year veteran in Marketing and Business Development and the VP of Marketing &  Business Development at Silex Financial Group, a North Jersey-based residential and commercial mortgage broker. At Silex, her focus is to drive growth in existing and new markets. She is also a self-proclaimed  First Time Home Buyer Experience guru.   Heidi also manages the  “Bringing it Home with Heidi” brand which is a web-enabled platform that focuses on topics from home buying to a family cooking channel and everything in between. “Bringing It Home With Heidi” provides a valuable lifestyle and business resource through blog posts, podcasts (available on Spotify and Apple Podcasts), and more. You can learn more at bringithomewithheidi.com.   Heidi is also a mom to a "special abled" young man named Alexander and an advocate of post-21 special needs adults. She loves all things Italian = fashion, jewelry, food, the country, and her husband Joe, and is a CrossFit enthusiast.

Key Takeaways Marketing is not double maths Need to be exposed to weird shit/randomness Balance of logic and magic Always root everything in the business objective Bring the outside in Passion is a winning ingredient Use your own experiences to guide your thinking and feeling at the beginning of the thinking journey Healthy conflict is important Who is Richard Huntington? Richard looks after the strategic output across all brands in the Saatchi & Saatchi London group. In his role as Chief Strategy Officer, he Is responsible for the intellectual output of the agency and the strategies deployed for clients. At Saatchi & Saatchi, he has worked on clients from T-Mobile to the Labour Party to Marie Curie to HSBC while previously he worked on Sky where he helped launch Sky+ in 2003. He was promoted to the role of Chairman of Saatchi & Saatchi London in February 2017 and remains Chief Strategy Officer for the agency.

Chris Michaels is an Entrepreneur and a direct response marketing ninja! He's not a real estate investor, and that's actually a good thing. When it comes to marketing, many real estate investors operate in the stone age. This is why Alex has a guy like Chris on to bring an outside perspective on marketing, and how we can reach our ideal prospects to maximize our ROI. Key Takeaways: Marketing and sales will always be at the heart of any business. No matter what your industry. Real estate investors are behind the times when it comes to marketing. Chris isn't in real estate, and that's actually a good thing. How did Chris get started in marketing? Chris's first ad on Facebook was a total flop. If you understand sales and marketing, you'll never starve. How did Chris get started in the real estate space? Believe it or not, social media and marketing are easier than you think it might be. We tend to overcomplicate things. People associate trust with consistency. People can be too impatient when it comes to their ads and don't give it enough time to just “sit” and see if it works. When you serve people on a powerful level, they'll naturally trust you, and even better, they'll tell other people about it too. How many people would get in line when they don't even know what it is for? People follow the leader even when it doesn't make sense to. How do real estate investors generate more social proof? Take your customers through a journey that makes them truly feel the experience. Emotions drive sales. How do you discover who is a motivated seller vs. not? Marketing takes constant experimentation and tweaks. It takes time to figure out the perfect formula. It's so important to figure out who your avatar is and cater to them in your marketing materials. Alex loves Chris's products. Nobody can tell your story as well as you can tell your story. MENTIONED IN THIS EPISODE: Connect with Chris: Chrismichaelsmarketing.com Become a part of Chris Michael's Marketing Insiders Here Book recommendations: Contagious: Why Things Catch On Book by Jonah Berger Don't Wait To Enjoy Your Life Tomorrow, Live It Today! How To Grow Your Business, Expand Your Impact, and Experience Your Perfect Life: Get Access Now: Free 5 Part Video Training Series on "How To Quickly Generate The Most Qualified Motivated Seller Leads & Produce High Margin Deals WITHOUT Investing a Bunch Of Your Time and Money"

“Marketing strategy is what you want to say for the next 20 days and branding strategy is what you want to say for the next 20 years.” – Laura Bull   Today's featured bestselling author is branding boss and family gal, Laura Bull. Laura and I talk about her new book, branding, and tons more!!   Key Takeaways: Marketing can be fun if you are being creative with it.   Long and prosperous careers happen when you are hands-on with your marketing.   Branding is consistent.   Influencer branding involves knowing your target audience and how they need to hear your message.   Marketing strategy is dependent on your brand. So know your brand first.   Core values should remain but not certain marketing strategies.   Try new things.   The “It factor” is about having to be confident and focused on your brand.   Trust is a two-way street when it comes to influencing others.   Relevance and creativity go together.   Your brand must be genuine to the audience you plan to serve.   PIN = Product. Image. Narrative.   Being able to live and have truly memorable experiences is a gift.     Laura's Site: https://www.laurabull.com/   Laura's Book: https://www.amazon.com/gp/product/1632992612?pf_rd_p=ab873d20-a0ca-439b-ac45-cd78f07a84d8&pf_rd_r=3R4QCDNZ846CYQXG4YMJ&tag=smarturl-20   The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats   Related Episodes: 8 - "Gain the Advantage" with Nancy Gaines (@NancyLGaines): http://goingnorth.libsyn.com/going-north-podcast-episode-8-nancy-gaines-nancylgaines   55 - "Life Branding" with Jon Michail (@jon_michail): https://goingnorth.libsyn.com/55-life-branding-with-jon-michail-jon_michail   168 - "Spiral" with Amy Simpkins (@amylsimpkins): http://goingnorth.libsyn.com/168-spiral-with-amy-simpkins-amylsimpkins   207 – “Expert to Influencer” with Divya Parekh (@coachdivya): http://goingnorth.libsyn.com/207-expert-to-influencer-with-divya-parekh-coachdivya  

“Marketing strategy is what you want to say for the next 20 days and branding strategy is what you want to say for the next 20 years.” – Laura Bull   Today’s featured bestselling author is branding boss and family gal, Laura Bull. Laura and I talk about her new book, branding, and tons more!!   Key Takeaways: Marketing can be fun if you are being creative with it.   Long and prosperous careers happen when you are hands-on with your marketing.   Branding is consistent.   Influencer branding involves knowing your target audience and how they need to hear your message.   Marketing strategy is dependent on your brand. So know your brand first.   Core values should remain but not certain marketing strategies.   Try new things.   The “It factor” is about having to be confident and focused on your brand.   Trust is a two-way street when it comes to influencing others.   Relevance and creativity go together.   Your brand must be genuine to the audience you plan to serve.   PIN = Product. Image. Narrative.   Being able to live and have truly memorable experiences is a gift.     Laura’s Site: https://www.laurabull.com/   Laura’s Book: https://www.amazon.com/gp/product/1632992612?pf_rd_p=ab873d20-a0ca-439b-ac45-cd78f07a84d8&pf_rd_r=3R4QCDNZ846CYQXG4YMJ&tag=smarturl-20   The opening track is titled "New Perspective" by the magnanimous chill-hop master, Marcus D (@marcusd). Be sure to visit his site and support his craft. http://marcusd.net/album/secret-bosses-unreleased-retrod-beats   Related Episodes: 8 - "Gain the Advantage" with Nancy Gaines (@NancyLGaines): http://goingnorth.libsyn.com/going-north-podcast-episode-8-nancy-gaines-nancylgaines   55 - "Life Branding" with Jon Michail (@jon_michail): https://goingnorth.libsyn.com/55-life-branding-with-jon-michail-jon_michail   168 - "Spiral" with Amy Simpkins (@amylsimpkins): http://goingnorth.libsyn.com/168-spiral-with-amy-simpkins-amylsimpkins   207 – “Expert to Influencer” with Divya Parekh (@coachdivya): http://goingnorth.libsyn.com/207-expert-to-influencer-with-divya-parekh-coachdivya  

In this episode, I'm going over how you can earn up to $500 a day anywhere in the world through unbelievably simple method. You can be at any country in the world. You can be at any age and earn money. I’m sure a lot of us are using this site too so I'm really stoked to talked about this method. I’m going over Facebook for beginners and the methods that are working right now that can earn you money. These methods are updated and it's highly targeted. I'm sharing multiple ways to do this and I'm going over how you can make big money with just one single click. So, listen in!Key Takeaways:Marketing on Facebook (01:12)Where to find affiliate networks (02:37)Get your leads on Facebook (05:27)Send a direct message or chat (07:17)How to get your affiliate links (10:34)The template you can use (12:58)--JOIN MY 6-WEEK TRAINING COURSE: http://bit.ly/jc6weektraining[FREE] LEARN HOW I MAKE MONEY ONLINE: http://bit.ly/how_i_make_moneyATTEND A LIVE TRAINING WITH ME: http://bit.ly/my_live_training-FOLLOW ME BELOW:YOUTUBE --- http://bit.ly/crestani_ytLINKEDIN --- http://bit.ly/crestani_liINSTAGRAM --- http://bit.ly/crestani_igPRESS INFO --- http://bit.ly/crestani_press-PODCAST BOOKING INQUIRIES --- support@legacypodcasting.com-You can find all the episodes and more at https://johncrestani.com/podcast-Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Key Takeaways: Marketing isn't as glamorous as social media can often make it seem.  Proactively share what your competitors are doing from a marketing perspective with the senior leaders at your company. This allows you to control the narrative about why your brand is or isn't using that specific channel or tactic. The value of your "yes" is determined by how many times you say "no."  Full Shownotes: https://www.lumavate.com/podcasts/silver-bullets-marketing-dont-exist

Many advertising agencies believe that sexy is what sells in today's marketplace, but Travis Chambers, Chief Media Hacker and Founder of Chamber.Media, takes a different approach. He believes that understanding and relating to the audience is what makes a good advertising campaign: "We all want to be working on the cool, sexy thing." Travis says. "But I've seen some of the stuff that's not very sexy do really well. It's all about performance". On this episode of Marketing Trends, Travis sits down with Ian Faison to discuss his philosophy about what makes a marketing campaign great and how Chamber.Media differentiates itself from the competition. Travis discusses virality and social media, and also how to integrate these new forms of marketing with more traditional campaigns.   Links: Full Notes & Quotes: http://bit.ly/2qqELhO Travis’s LinkedIn: http://bit.ly/2MrQ4yD Travis’s Twitter: http://bit.ly/2VTZar6 Chamber.Media: http://bit.ly/33HGVrx   3 Key Takeaways: - Marketing is not always about what is sexy; it’s about connecting with and relating to the audience. - Social ads are a great way to reach your target audience, but they’re not the only way and should be used in the context of a wider campaign. - The biggest challenge in marketing is making people care about ads. Emotion is the key to accomplishing this.   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Millennials. The word comes with some strong connotations. But what do millennials actually believe? And how can marketers target them more effectively? To find out, we talked to Nadia Masri. Nadia is the Founder and CEO of Perksy, a consumer insights platform that powers real-time research with millennial and Gen Z audiences through a mobile app. On this episode, Nadia walks us through her insights on younger consumers, the changing demographic landscape, and how to more effectively engage a target audience.   Links Full notes & quotes: http://bit.ly/323tkuH Nadia's LinkedIn: linkedin.com/nadiagenevievemasri Nadia's Twitter: twitter.com/nadiagenmasri Perksy: getpersky.com   5 Key Takeaways - Marketing can be most successful when it is both strategic and creative. - Across demographics, human behavior is really the same. We all like to be engaged and entertained. - Timeliness is really important. Being able to validate concepts quickly can be very valuable for brands. - The generalization that millennials are not brand loyal is a myth. Millennials want to identify with and build with brands. - "You really have to sit down and think about strategy, but you can also get really creative with strategy. This is when marketing is the most successful." - Nadia Masri   Bio Nadia Masri is a 4-time founder, Forbes 30 Under 30 headliner, and the CEO & Founder of Perksy - A next-gen market intelligence platform that conducts real-time research with Millennial & Gen-Z audiences through mobile. With a fresh take on understanding the habits, behaviors, and preferences of Gen Y & Z consumers, Nadia is redefining market research for the mobile generation by making feedback the favorite form of engagement. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

"Marketing is not fluff." Or at least it shouldn't be, according to Laura Luckman Kelber, SVP of Marketing at Flexera. According to her, not enough marketers focus on how to make themselves useful to the people they are trying to reach. On this episode, Laura discusses how to be more useful as a marketer, as well as the power of aligning your entire organization around marketing, why good technology is essential for creating good work, how to rebrand a unicorn, and much more.   Links Full Show Notes: http://bit.ly/30RBIMv Laura's LinkedIn: linkedin.com/in/lauraluckmankelber/ Laura's Twitter: twitter.com/FreeRadicalSynd Flexera Homepage: flexera.com/   5 Key Takeaways - Marketing needs to be a lot of things. Most importantly it needs to be thoughtful and useful. It needs to share something consumers can learn from. - Failure happens when product, distribution, and pricing aren't aligned and communicated clearly. - Marketing needs to meet prospective customers where they are already at and speak to the pain points they're feeling at that moment. - At the same time, you need to stay ahead of what your customers are looking for. This means thinking about the future and what your customers will want down the road. - Over-communicate and never take for granted that your brand and your message are already known.   Bio Laura Luckman Kelber is SVP of Marketing at Flexera. Laura is a creative and collaborative executive with extensive expertise in building and leading high-functioning teams. Laura excels at creating strategic plans, articulating vision, and ensuring flawless implementation to transform businesses. Laura enjoys unraveling complex problems and connecting dots in unexpected ways to accelerate growth. Laura developed her unique approach through executive positions at a number of Chicago advertising agencies. Most recently she was EVP and Managing Director for Strategy at Merge. She has served as Chief Strategy Officer, Strategy Director and Client Service Director, applying her inspiring leadership and vision to B2B and B2C clients in a wide range of industries. Laura has a BS in Political Science and an MBA from the University of Illinois.   Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Welcome to the Wholesale Nation Podcast! This show is geared to helping the new and experience real estate wholesaler grow their business. On Today's show, Undrea and Andy interview Nick Perry Nick is the CEO and Founder of Wanttosellnow based in Austin, Texas. He’s an investor and wholesaler in the Real estate business.    Key Takeaways: Marketing money and Persistence. You’re not going anywhere with any business if you don’t work your ass off. Hiring the best coach will save you money, time, energy and mistakes. How to do inside sales, finding their needs and learning how to solve their problem. How his team functions. Advice to those that want to transition to inside sales. How to disposition properties virtually. Having Rockstar talents will grow your business. Outsource task. UpWork. How to make sure that your team is energized to reach your Goals. Creating urgency on the disposition. Know your KPI’s and track everything. Advice to those who’s just getting started.  Mentioned in This Episode: Feel free to connect with the guys about doing JV deals by email @ thewholesalenation@gmail.com. IG @thewholesalenation , @_andyspeed_ Meet Undrea and Andy the 1st Monday of each month for the Wholesale Nation monthly meetup http://meetu.ps/c/3JwrK/CNqPR/f If you want to join our buyers list visit www.draycoproperties.com   Quotable: “Marketing money and just Persistence. You’re not going anywhere with any business if you don’t work your ass off.” “I’ve never regretted spending money on a high level mastermind, EVER.” “You need to know what you’re putting in to the business in order to know what you’re getting out of it!” Ask Undrea or Andy a Question: Have a question...reach the guys on the Wholesale Nation private facebook group https://www.facebook.com/groups/wholesalenation/ Head over to the Drayco Properties Website to join our buyers list We’ve made it super easy for you. You can also sign-up on Drayco Properties to see the latest available investment properties and current wholesale deals. Loved what you just listened to? Subscribe on YouTube Wholesale Nation YouTube You could also subscribe at The Wholesale Nation Podcast And Don’t forget to send some Love by giving 5-Star review!

Being a Fearless Business Owner with Kathryn Porritt   In this episode, Angela and Kathryn discuss: *The importance of connecting with a consultant for your business *What is a sales funnel? *Defining your target market   Key Takeaways: *Marketing should make your business more simple not more complex *Know who you are selling to and be confident in what you are marketing *Bring someone in to detect the blindspots in your business   “Business really should be simple” - Kathryn Porritt   Connect with Guest: Facebook Website Email   Check out Business Bravery at https://businessbravery.com/angelaproffitt

Key Takeaways: Marketing is harder today than it’s ever been because of the sheer quantity of channels we have access to as marketers. That’s why it’s crucial for a modern marketer to have curiosity, passion, and resilience. Don’t assume that you need a voice strategy because it’s a hot topic. You need to figure out whether it makes sense for your brand becoming making the decision to invest in voice. We need to be constantly learning. It doesn’t matter whether that’s through reading books, listening to podcasts, networking with people, etc. as long as you’re pushing yourself every day to learn more. Full Shownotes:  https://www.lumavate.com/podcasts/modern-marketer/

Masterminds   In this episode, Virginia and Jay Fiset discuss: Issues in business Follow others that went before you Help others around you for business Work in masterminds Key Takeaways: Marketing should not trump delivery Your perspective changes everything See the best in others for your mastermind group Love people around you "The job of the mastermind group, is to stand for the best in one another, even when as an individual, I may forget." — Jay Fiset   About Jay Fiset: Best selling author, student of human nature, avid outdoorsman at 5 star hotels, speaks fluent smart ass, can see and reflect your life mission in 5 minutes flat, loves having 2 sons so he can play with their toys, still fantasizes about his wife after 25 years, loves ideas, but loves results even more, can simultaneously laugh and cry for different reasons at the same time, has never been star struck (but did not get a chance to meet martin Luther King, and there would have been teenage girl screaming if I had). I am dedicated to instigating a global movement of Conscious Creators and supporting people to organize their life and resources around their passions and gifts.     Reach Me Here: Twitter: @TheReferralDiva Website: http://masterconnectors.com/   Connect with Jay Fiset: Facebook:  https://www.facebook.com/likejayfiset Website:  www.MastermindRoadmap.com www.MastermindtoMillionsLive.com Email:  jfiset@me.com Join Jay's Mastermind Roadmap Livestream here:  https://eh225.isrefer.com/go/MRL/virginiamuzquiz/    Show notes by Podcastologist: Jessie Taylor   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   

Bulletproof Dental Practice Podcast Episode 40 Hosts: Dr. Peter Boulden & Dr. Craig Spodak Watch the full video of interview by clicking here! Key Takeaways: Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical. Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story. You can either pay someone to craft a story for you, or become remarkable enough that you’re worth talking about. Find out what the authentic expression of your brand is, and exploit that. Read your reviews to see what the public is saying about you. That’s a great hack for finding your why. Scared money don’t make none. Fear psychology can really mess with your business. Take advantage of technology to create and post easy, not super polished videos and content that will help patients identify with your practice and feel as comfortable as possible making the decision to come see you. Video shows your humanity. Unfortunately, in our digital day and age it’s not good enough to just do awesome dentistry. If you don’t have reviews online, create the narrative of what you want people to say and live that. Figure out ways to give your marketing dollars back to your patient. The most brilliant marketing strategy is to CARE. That’s the easy button. References Everything is Marketing by Fred Joyal Get off the Treadmill Summit Tweetables “Things are simple, they’re just not easy.” “People don’t get burned out because of what they do, they get burned out because they forget their why.” – Dr. Craig Spodak “Success is 10% mechanics and 90% psychology.” – Dr. Craig Spodak “People are rewarded in public for what they practice for years in private.” – Tony Robbins “I’ve got the most brilliant marketing strategy ever… care.” – Gary Vaynerchuk

Today’s episode is with Kimber Lew, R and D Coordinator at La Terra Fina. They make quiches and dips. Kimber is a graduate from UC Davis and is pretty involved in her chapter at Northern California IFT’ section. The biggest highlight in this interview is Kimber’s experience with research chefs in her previous company. They taught her not only how to cook, but to taste which I think all product developers should know how to do. It sure has helped Kimber progress in her career. Other than that, we talk a ton about how to get a product to market, awesome food science titles and most importantly, an important discussion about Ramen Noodles. If you enjoyed this episode, please, sign up on our email list at myfoodjobrocks.com, like us on facebook,  rate and review on itunes, and share with your friends. If you show interest in being interviewed, know someone who would be a great interviewer, or would like to join our team of volunteers, make sure to email us at podcast@myfoodjobrocks.com. About Kimber Lew Kimber Lew is an SF Bay Area native whose path towards the food industry began while watching Alton Brown's Good Eats show on the Food Network. She graduated from UC Davis with a Bachelor's of Science in Food Science, and worked in the research lab of Dr. Charlie Bamforth (aka the Pope of Foam) studying the properties of beer. She ultimately found her passion in product development, and worked at both Valley Fine Foods and La Terra Fina, the latter of which she's been at for over two years. She aspires to make food products that are not only tasty and healthy for consumers, but for the planet as well. She's also an active member of the Northern California section of the Institute of Food Technologists -- currently she serves on the section's Scholarship Committee and writes articles for the section's newsletter, The Hornblower. Outside of work, Kimber is an avid yogi and indoor rock climber, and enjoys cooking and baking for her loved ones when not exploring other ways to procrastinate on folding her clean laundry. Sponsor This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students/recent graduates and employers. With a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dietitians or R&D to Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it. Join FoodGrads for support, mentorship and guidance to start your career. You’ll see an amazing new website in Spring 2017. Just go to foodgrads.com Key Takeaways Marketing woes when it comes to communicating with Product Developers Why Kimber moved away from the brewing industry How working with research chef made her a better food scientist A discussion on eggs in ramen Question Summary What do you tell people what you do for a living?: I’m a food scientist. I’m a product developer. How do you make products?: Sales and Marketing will give an idea, they will make it and they will internally try it and then bid for buyers Steps to get to where you are today: Food Science at UC Davis (transfer) --> Brewing interest --> New food product class --> Internship at Valley Fine Foods --> Worked with Research Chefs --> Got a call from La Terra Fina What’s one skill you think is important in your job: You don’t have to measure your success based on what gets commercialized, you have to base it on what My Food Job Rocks: I have to talk to every department to succeed Do Product Developers need to be artistic?: There is an artistic element Your dream job title: Food Science Extraordinaire, Food Master, Product Ninja Favorite Food Technology: Salt Reduction Techniques (different types of salts being used, and flavor profiles). Convenient hand held breakfast things Biggest challenge the food industry needs to face: Sustainability and food shortages. For example, Brewing companies. Bug companies and the perception of eating bugs Favorite Kitchen Item: Kitchen Aid Favorite Food: Real authentic Ramen. Sous vide technology for eggs Any advice on getting in the food industry: Get some culinary experience such as books, classes, mentorship. Try to shadow other sectors in the food industry What would you tell your freshman self?: You can shadow people for free. The food industry is very receptive. Go join a food science based club. Other Links See Kimber's Bio

David Corbaley is a firm believer that without a marketing strategy, no matter what industry you're in, your business is destined to fail. On this episode, David breaks down the different ways you can expand your marketing strategy without much hassle. There are many different promotional methods you can use for the real estate market and they are often times free. So, stop wasting money today and listen in to David's wise words.   Key Takeaways: • Marketing is the heart of your business. • David gives a couple of examples on the differences between inbound and outbound marketing. • You have to get creative with your marketing. • How can people get started? What's the best plan of attack? • You should never rely on one source of marketing, ever. • There are so many different ways you can show up online. • Leverage Craigslist. It's free! • Get on the phone and call these people. • People will follow the path of least resistance. • You can hire someone to make those calls for you. • If you don't know what you're doing with Google AdWords, it can really bite you in the butt. • SEO will not give you immediate results. It's a long-term play. • Take a couple of things you've learned here on the show and implement them today! • What is the one piece of advice David recommends? Stop learning! David explains further.   Mentioned in This Episode: www.FlipEmpire.com/commando Google My Business The Real Estate Investors Resources Kit   Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record you question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the “5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)” video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

"Your job is to make me not worry about mobile." When David Okun's new manager empowered him to take ownership of the mobile application, David took it upon himself to implement a new process across the team. Initially met with a collection of eye-rolling, David ignored the negativity and slowly introduced practices that increased the productivity across the whole organization. His approach included a self-deprecating humor that showed the team that he was an easy-going individual that was open to feedback. David Okun is the Lead Mobile Developer at IDScan Biometrics Limited in London, England. He is responsible for managing and progressing the vision of the mobile product, the people who work on the team and the customers that use it. As an iOS developer, David has published multiple apps across the Apple App Store, most of which are on open source on GitHub. Show notes at http://hellotechpros.com/david-okun-people Key Takeaways Marketing is the most important aspect of app development Be proud if your app was downloaded 1,000 times Find your audience online, Twitter for example, and connect with them before launch Empower your skilled workers and they will motivate themselves Don't try to change everything in a single setting, implement small changes and measure the difference Give public recognition People can tell when you're blowing smoke - be genuine If you can understand what makes people laugh then you can understand what makes them happy and therefore motivate them When someone tells you something can't be done, prove them wrong Resources Mentioned Afterparty app Crying Jordan Meme Generator app @cryingjordanapp theknot.com IDScan Biometrics Team Foundation Server RedMine Sponsors This episode of Hello Tech Pros is sponsored by ScrumBrawl ScrumBrawl is a fast paced, extremely chaotic board game where fantastical creatures vie for supremacy within the Arena, a 20x20 battle pit where dragons, hydras, golems and tiny tiny chickens score goals by maneuvering magical orbs into portals or fighting other creatures to the death. (Sorry chicken) ScrumBrawl is the product of VicTim Games and you can listen to the backstory of this indie board game by going back to Hello Tech Pros episode 28 where I interview Tim Bugher, one-half of VicTim. We talk about the original concept, the product design and the upcoming expansion set. That’s Hello Tech Pros episode 2-8. But wait, there’s more! I am giving away a copy of the game to one lucky listener. To qualify, leave a review for Hello Tech Pros on iTunes or Stitcher Radio (or both) and send me an email with the screenshot to chad [at] hellotechpros.com. At the end of the month, I’ll randomly select one entry and send them a copy of ScrumBrawl board game. Once again, leave a review for Hello Tech Pros on iTunes or Stitcher Radio (or both) and send me an email with the screenshot to chad [at] hellotechpros.com. ScrumBrawl. Fantastical, brutal, fun. About Hello Tech Pros Hello Tech Pros is the daily podcast that interviews business professionals who work with technology and discuss Motivation, Productivity, Leadership, Technology, People, Entrepreneurship and Being Unplugged. Apply to be a guest on the show at http://hellotechpros.com/guests/