Podcasts about Specificity

In this episode, host Vince Quinn welcomes David Morse, CEO of DMo Worldwide, former Chief Revenue Officer of Cambridge Mobile Telematics, and author of The Heart of the Sale, to explore how marketing and sales should connect through the funnel. David explains why effective discovery is the foundation of complex enterprise sales, how marketing can deliver 80% of what sales needs (leaving the personalization to sales), and how “signal‑management” (market, account, person‑level signals) is critical in today's data‑rich B2B environment. He also drops a surprise: he's a comedian/rapper releasing an album called “Crowbars” that re‑imagines hip‑hop instrumentals with sales/marketing lyrics. A lively, insightful look at aligning marketing and sales in a modern enterprise world.Guest BioDavid Morse is the CEO of DMo Worldwide, a company that helps B2B organisations with pipeline development, aligning marketing and sales around discovery and pain‑based personalization. Previously, he was the Chief Revenue Officer at Cambridge Mobile Telematics, where he built global enterprise sales teams. He is the author of The Heart of the Sale, which grew out of his 20‑year career navigating complex, high‑value deals. On top of his business credentials, David is also a comedian and rapper, launching an album titled “Crowbars” with sales‑themed hip‑hop tracks—Demonstrating his unique blend of professional rigor and playful creativity.TakeawaysEffective discovery is the engine of enterprise sales: uncovering the real problem, the people behind it, the priorities, the business case, and the process drives higher close rates and more value.When marketing and sales collaborate deeply (particularly in Account Based Marketing + Sales setups), marketing should deliver ~80% of the funnel content (messages, tools, research) and sales should handle the final 20% personalization and relationship nuance.Marketing can deliver PSP‑POVs (Pain‑based, Specific, Personalized Points of View): messages that centre the customer's pain not the product; that are specific to their situation; and that are personalized by persona or industry.Signal management is a vital discipline: monitor market‑level signals (e.g., regulatory shifts, industry dynamics), account‑level signals (firmographics, technographics, events, engagement) and person‑level signals (job changes, content downloads, social engagement). Use these to inform outreach and pipeline generation.The “poison the well” risk: if your outreach shows no understanding of the prospect, you may not only lose the deal—you may damage future referral or reputation chances.Injecting personality and creativity into professional domains (e.g., David's rap project) can differentiate you and create memorable connections.Chapters00:00 – Introduction: Vince Quinn welcomes David Morse 00:44 – David introduces The Heart of the Sale and why he wrote it 02:19 – Challenges in enterprise sales: deals evaporating, inadequate discovery 03:26 – How marketing + sales should work together in complex enterprise deals 04:08 – The 80 / 20 rule: marketing delivers majority, sales customise the rest 05:34 – Deep dive into PSP‑POVs: Pain, Specificity, Personalization 07:22 – Importance of knowing the personas & industry context 09:04 – Discovery: what great salespeople do when they walk into a meeting 11:01 – Relating sales discovery to networking & relationship building 13:52 – Buyers are overwhelmed; you can't afford to “poison the well” 14:17 – Signal management explained: market, account, person signals 18:48 – Surprise: David's rap/album project “Crowbars” 21:24 – Where to find the book and music; closing remarksLinkedinFollow David Morse on LinkedIn Follow Vince Quinn on LinkedIn

Your first minute can make or break listener trust, and you might be surprised by how quickly listeners decide whether to stay or go. Today, we take a close look at Sean McClellan's Motivation: Not Letting Fear Control You from his podcast The Space Between and unpack what podcasters at every level can learn from it. We break down where the episode shines, where it stumbles, and how small tweaks in structure, pacing, audio setup, and intro strategy can completely reshape the listener experience. Check the links and resources section if you'd like to submit your show for evaluation consideration.Episode Highlights: [02:07] Podcast Evaluation Series: The Space Between[04:28] Listener Engagement and Feedback[05:44] Audio Quality and Technical Issues[08:01] Effective Podcast Intros[18:19] Pacing and Delivery[25:49] Episode Focus and Specificity[27:31] Critique on Podcast Structure[28:45] Importance of Storytelling[31:18] Clip Analysis and Feedback[37:37] Microphone Techniques and Audio Quality[46:45] Branding and DiscoverabilityLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠To Have Your Podcast Considered For Evaluation, Please Complete This Form: https://docs.google.com/forms/d/e/1FAIpQLSc8-Xv6O6lrNPcPJwj3N0Z5Osdl-5kHGz_PiAU45UThe Space Between: https://seanmcclellan.com/uncategorized/motivation-from-not-letting-fear-control-youRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In this episode of 'For the 23%', host Dielle speaks with Eman about the importance of email marketing, storytelling, and specificity in copywriting. They discuss how personal stories can create relatability and connection with audiences, leading to better sales. The conversation also covers strategies for engaging different types of decision-makers and the value of creativity in email campaigns. Eman shares insights on how to improve writing skills and the necessity of living life to gather stories for effective communication. In this conversation, the speakers delve into effective email segmentation strategies, emphasizing the importance of personalizing the selling experience for different audience segments. They discuss the unique challenges and perspectives of women of color entrepreneurs, particularly in navigating identity and representation in business. The conversation highlights the significance of understanding audience needs and the long-term nature of segmentation strategies, while also addressing the emotional complexities of being a representative for multiple communities. 00:00 — Introduction 01:01 — The Power of Email Marketing 04:06 — Storytelling in Email Campaigns 08:12 — Specificity and Detail in Copywriting 12:07 — Engaging Different Types of Decision Makers 16:14 — Creative Email Strategies and Experiments 22:35 — Effective Email Segmentation Strategies 28:11 — Personalizing the Selling Experience 32:30 — The Unique Perspective of Women of Color Entrepreneurs 39:34 — Navigating Identity and Representation in Business Connect With: Eman Ismail Website: emancopyco.com Instagram: @emancopyco Email: eman@emancopyco.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3192: Ross Enamait explores how foundational strength developed through general training can elevate performance across a range of athletic pursuits, even those requiring highly specific skills. His insights challenge the belief that sport-specific training is the only path to improvement, making a compelling case for the versatility and transferability of raw strength. Read along with the original article(s) here: http://rosstraining.com/blog/2016/03/16/strength-building-beyond-specificity/ Quotes to ponder: "General strength can serve as a tremendous asset to the specialist." "The idea that athletes must only train in ways that mimic their sport is incredibly short sighted." "If you possess a high level of general strength, you will be better equipped to develop and display more specialized strength when necessary." Learn more about your ad choices. Visit megaphone.fm/adchoices

We visited renowned architect Bernard Khoury in his studio in Karantina, who offered a critical, unvarnished look at the reality of practicing architecture in Lebanon, contrasting it with the sugarcoated story of the "Phoenix coming out of its ashes". He discusses his career beginnings, the 2020 Beirut port explosion, and how his first project—the infamous B018 nightclub—was a radically specific and necessary response to the city's complex, macabre history and unstable political and economic context. Khoury shares his philosophical approach to architecture, which rejects stylistic gestures in favor of an obsession with specificity and a direct confrontation with Beirut's explosive nature, arguing for a practice that produces honest, if sometimes "sour" meaning in the present rather than succumbing to toxic simplifications. 00:00 The Sourness and Complexity of Beirut01:23 Bernard Khoury's Karantina Studio and the Beirut Explosion03:12 His First Project: B018 in Karantina04:01 The Illusion and Disillusion of the Post-War Era05:42 An Architect's Dilemma: Designing for an Expiry Date12:56 Solidere, Immaterial Ownership, and a New Urbanism15:44 The Cultural Significance of B01817:05 B018's Site: A Macabre History19:40 From Furniture Factory to Architecture Practice22:52 Khalil Khouri: Modern Architect with Certainties27:23 A Generational Difference in Practice28:57 Rejected Labels: What Bernard Khoury Hates to Be Called...31:41 Style vs. Specificity 36:00 Estrangement and Addiction to a Very Intense Environment42:00 Bernard Khoury's Criticism of Solidere's Historical Narrative Born in Beirut (1968), Bernard Khoury studied architecture at the Rhode Island school of Design (BFA 1990 / B.Arch 1991) and Harvard University (M.Arch 1993). He was awarded by the municipality of Rome, the Borromini Prize honorable mention given to architects under 40 years of age (2001), the Architecture + Award (2004), the CNBC Award (2008) and nominated for several awards including the Aga Khan award (2002 / 2004/ 2021), the Chernikov prize (2010) and the Mies van der Rohe Award (2021). He co-founded the Arab Center for Architecture (2008), was a visiting professor in several universities including the Ecole Polytechnique Fédérale de Lausanne and L'Ecole Spéciale d'Architecture in Paris. He has lectured and exhibited his work in over 150 institutions, including solo shows at the Aedes gallery in Berlin (2003), the Spazio per l'architecttura Milano (2016) and numerous group shows including YOU prison at the Fondazione Sandretto in Torino (2008), the opening show of the MAXXI museum in Roma (2010), the Frac Architecture Biennale in Orleans (2018), the Oris House of Architecture in Zagreb (2020) and the Architecture Biennale of Seoul (2021). He was the architect and co-curator of the Kingdom of Bahrain's national pavilion at the Venice Architecture Biennale (2014). Over the years he has developed an international reputation and a diverse portfolio of projects in over fifteen countries. Khoury was nominated by the French Ministry of Culture Chevalier des Arts et des Lettres (2020) Connect with Bernard Khoury

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3192: Ross Enamait explores how foundational strength developed through general training can elevate performance across a range of athletic pursuits, even those requiring highly specific skills. His insights challenge the belief that sport-specific training is the only path to improvement, making a compelling case for the versatility and transferability of raw strength. Read along with the original article(s) here: http://rosstraining.com/blog/2016/03/16/strength-building-beyond-specificity/ Quotes to ponder: "General strength can serve as a tremendous asset to the specialist." "The idea that athletes must only train in ways that mimic their sport is incredibly short sighted." "If you possess a high level of general strength, you will be better equipped to develop and display more specialized strength when necessary." Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the smallest “thank you” could transform your closest relationships? In this conversation, Jessica Colarco and Kelly explore the profound impact of gratitude on relationships and emotional well-being. They discuss how expressing appreciation not only benefits the recipient but also enhances the giver's happiness. Through personal anecdotes and scientific studies, they highlight the importance of intentional gratitude in everyday interactions, emphasizing that small acts of appreciation can lead to significant positive changes in our connections with others. The discussion also touches on the vulnerability involved in expressing gratitude and how it can strengthen bonds between individuals. Inside This Conversation:  Gratitude is a powerful tool for transforming relationships. Expressing appreciation activates the brain's reward centers for both giver and receiver. A simple thank you can create a deep shift in relationships. Gratitude can be expressed in small, everyday actions. Vulnerability in expressing gratitude strengthens connections. Intentional gratitude can lead to increased happiness and well-being. Gratitude creates a ripple effect that spreads positivity. Specificity in gratitude makes it more impactful. Practicing gratitude can help alleviate anxiety and stress. Connection is built through small moments of appreciation. Chapters 00:00 The Transformative Power of Gratitude 02:51 Gratitude in Action: Real-Life Examples 05:39 Building Connections Through Appreciation 08:22 The Vulnerability of Gratitude 11:12 Gratitude as a Daily Practice 13:49 Creating a Ripple Effect of Kindness Connect With Us:

Ravi Rajani is a master of impactful communication, storytelling, and leadership development. He is the author of Relationship Currency and helps professionals unlock their influence through the power of intentional storytelling. From theater and investment banking to keynote stages and coaching rooms, Ravi's journey is a testament to finding alignment and embracing authenticity. https://www.theravirajani.com/  "Charisma is an innate superpower we all possess, which allows others to feel significant in our presence." "Your daughters will marry your example. Your sons will follow it." "The more you do the inner work, the more the dream works." In this heart-led and insight-packed conversation, Ravi Rajani dives into storytelling, authenticity, and personal transformation. He explores how inner alignment fuels outward success, the power of leading with vulnerability, and how storytelling can be the catalyst for influence and connection. It's a masterclass in communication that truly resonates. 1. Parenthood Becoming a parent reshaped Ravi's perspective on leadership and legacy. Children reflect the examples we set—our integrity, actions, and mindset matter. Personal growth becomes urgent when others look to you as a model. 2. Masks, Authenticity, and Alignment We wear masks to protect ourselves, but they often block genuine connection. True growth happens when we embrace who we are, not who we pretend to be. Removing the mask can be the catalyst to meaningful relationships and self-leadership. 3. Redefining Charisma Charisma isn't about attention—it's about making others feel they matter. Ravi's ASI framework (Authenticity, Specificity, Impact) turns compliments into transformations. When people feel seen and heard, they unlock their own potential. 4. From Pain to Story to Influence Ravi guides listeners to turn personal challenges into powerful stories. His "Acorn Checklist" (Attention, Conflict, Outcome, Relevance, Narrative) helps craft stories that stick. Your story is a bridge—when shared well, it invites others to step into their own journey. 5. Technology and Human Connection AI can support growth, but it must not replace human reflection and depth. Fast results without inner work risk shallow success. Use tools like AI to make space for deep conversations, not avoid them. Unlock Your Charisma: How Ravi Rajani Uses Storytelling as a Catalyst for Change Why Your Story Matters: Building Influence Through Authentic Communication From Masks to Meaning: Ravi Rajani on Living and Leading with Integrity Looking for that nudge to do the things you are meant to do? Find Your Catalyst at https://www.findmycatalyst.com/ Subscribe to our weekly newsletter and view previous versions of the newsletter at findmycatalyst.com

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and I'm so glad you're here with me for this important episode in our November series on strategic business goal setting for 2026. If you've been feeling like you're working constantly but not seeing the traction you'd expect — you're not alone. That's why this series is all about reclaiming your power and becoming more intentional with your goals and strategies. Today, we're diving deep into one of the most practical yet transformational tools for business growth — SMART Goals. Not just the buzzword version. I'm talking about goals that are rooted in clarity, aligned with your vision, and actually doable. If you're ready to leave the overwhelm behind and step into a more focused, confident 2026, this episode is for you. And hey — if you're craving strategic accountability and real systems that match your energy and goals, the Entrepreneur Incubator may be the perfect next step. This is my signature 4-month, done-with-you experience that walks you through clarity, planning, and execution — without the burnout. Tap the link in the show notes to schedule your free 30-minute strategy call and see if it's the right fit for you. ⏱ TIMESTAMPS & EPISODE BREAKDOWN (00:00) Welcome & Introduction to Strategic Goal Setting (01:30) What Are SMART Goals, Really? (02:30) The Power of Specificity (03:15) Measurable: Know When You've Won (04:20) Achievable Goals That Drive Confidence (05:30) Relevant Goals that Align with Vision (06:40) Time-Bound: Put a Clock on It

In this follow-up episode of Building Better Developers, Wes Towers returns to share his hands-on approach to WordPress SEO for developers. From choosing lean tools like Kadence and Rank Math to using AI for faster content creation, Wes explains how developers can simplify design, speed up performance, and stay visible in an AI-driven search world. Key Idea: Smart WordPress SEO for developers isn't about more plugins—it's about clarity, speed, and content that stands out across search and AI platforms. About the Guest — Wes Towers Wes Towers is the founder of Uplift 360, a Melbourne-based digital agency that helps builders and trades turn websites into trusted, lead-generating tools. With over 20 years of hands-on experience, Wes focuses on authenticity, clear strategy, and measurable growth — no fluff, just results. Through his work and podcast appearances, he shares practical insights on niching for developers, SEO, and building trust in an AI-driven world.

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Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- The simplest and most effective fat loss strategy- What to do when calorie counting doesn't work- The science of cortisol and fat gain in women- The Law of Specificity - Bench press vs push ups- Treadmills vs trail running- Pregnancy nutrition- The greatest exercise of all time- How I choose podcast guests- And more...I intentionally spiked my blood sugar every day for 30 days and this is what happened: https://www.youtube.com/watch?v=2CAI0jXtJH4Check out the previous episode where we discuss the number of fat cells in the body after weight loss: https://podcasts.apple.com/us/podcast/the-jordan-syatt-podcast/id1348856817?i=1000727756938Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram - @tone_reverie - https://www.instagram.com/tone_reverie/ I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far).Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all: https://www.sfinnercircle.com/

As women, especially Moms, we have life experiences that have formed us. Our struggles and triumphs become a message to share to inspire others. In a world where we continuously seek ways to make a difference, the power of sharing our experiences and insights has never been more crucial. Whether you're driven by a sense of purpose or a desire to impact others positively, speaking can be a transformative tool in your journey. Unfortunately, many individuals feel a calling to share their message, but are often held back by uncertainty and self-doubt. However, if you have an impactful message, we want to help you start speaking today to share your story and make a difference. Your Unique Message to Share Everyone has a story or perspective that deserves to be shared. It's common to compare our stories to others, wondering if they are significant enough. Remember, what seems ordinary to you might be life-changing for others. The value of your message lies in its authenticity and relatability, not in pomp or spectacle. Embrace this reality and step forward to share what makes your journey unique. Start Speaking: Find Your Focus If you want to start speaking, clarity is your friend. Begin by defining what you want to be known for—your speaker statement. This involves identifying who you can help and how your speaking can facilitate that transformation. Specificity in your message enables you to connect with the right audience. Rather than trying to cover numerous topics, focus on one area where your insights can have the most significant impact. Overcoming the Fear of Speaking For many, anxiety and fear are significant hurdles to becoming a speaker. Shifting from seeing public speaking as a performance to viewing it as a service can make a huge difference. By focusing less on yourself and more on the needs of your audience, the pressure to be perfect diminishes. Think of yourself as a lighthouse, guiding others with your insights, instead of a spotlight, seeking validation. Read the full show notes and access all links.

Special Guest Mary Cravets To help focus their efforts, complete the quiz on my size at https://simplygetclients.com. This offers serious direction and tools, rather than just being a fluffy time-waster. Welcome to another episode of the Podcast Profits Unleashed! Today, I had the absolute pleasure of speaking with Mary Cravets, an expert who helps busy entrepreneurs and service-based professionals attract more clients and increase their income by 50% or more—without working nights and weekends. If you've ever felt like your business requires endless hustle, this episode is a must-listen. Mary shared her personal story of hitting extreme adrenal exhaustion just two years into her business, with only four hours of energy per week to work while providing half of her household income. From that place of desperation, she discovered the transformative question: “What's working?” By focusing only on what produced real results, she dropped 80% of the frantic marketing efforts and built a system that grew her business effortlessly. We dive deep into her practical strategies for simplifying client generation, including: identifying your top clients, tracking which marketing strategies actually bring results, and creating predictable referral systems. Mary emphasizes specificity—knowing exactly who your clients are, how to reach them, and what lead generation activities to prioritize. Some of the biggest takeaways I had from this episode: ✨ I don't need to do everything—only what works. ✨ Focusing on measurable results instead of “ego metrics” like likes or views creates real business growth. ✨ Referrals can be predictable when you build strategic “centers of influence” relationships. ✨ Having processes and systems in place allows me to detach from the outcome and keep my business running even during life's curveballs. ✨ A well-designed client generation system saves time, reduces stress, and increases income while preserving the freedom I want. Mary also shares a free introductory class she offers on building a client generation system—perfect for anyone ready to cut through the noise, stop spinning their wheels, and finally see real results. If you're ready to stop working harder and start working smarter, this episode is packed with actionable strategies to get more clients and grow your business without sacrificing your time or energy.

Jake and I explore the multifaceted themes of fatherhood, political violence, and the responsibilities of public figures. We reflect on our experiences as new dads, discuss the implications of the Charlie Kirk assassination, and analyze the complexities of political identity and media narratives.  - 00:00 Navigating New Fatherhood 07:05 Reflections on Political Violence 19:22 The State of Political Discourse 24:13 Conspiracy Theories and Anti-Semitism 33:57 Debating Ideologies and Perspectives 34:48 Reflections on the Debate 35:46 Analyzing Humor in Political Discourse 36:46 The Importance of Preparation in Debates 37:45 War: A Necessary Evil? 39:43 Understanding the Israeli Palestinian Conflict 41:08 The Role of Specificity in Arguments 42:28 The Responsibility of Public Figures 44:31 The Complexity of Peace in the Middle East 46:51 The Lie of Omission in Political Arguments 49:41 The Role of Comedians in Serious Discourse 52:51 Fact-Checking in the Age of Misinformation 57:39 The Future of Peace in the Middle East 01:01:11 The Silence of Activists 01:03:31 Building a Better Future Through Family - See discounts for all the products I use and recommend: https://everybodyspod.com/deals/ - Shop For Everybody  Use code SFE10 for 10% OFF

Come to a Dehoarding Accountability Zoom Session: http://www.overcomecompulsivehoarding.co.uk/ticket Subscribe to the podcast: https://www.overcomecompulsivehoarding.co.uk/subscribe Podcast show notes, links and transcript: http://www.overcomecompulsivehoarding.co.uk/  Many of us hoard because we believe we're making ourselves ready for anything life throws at us, but the reality is that no amount of “just in case” clutter can truly prepare us for every scenario. In this episode, I break down the myth of preparedness, explore how hoarding can actually make us less equipped for real emergencies, and talk about why resourcefulness matters much more than having piles of stuff. The Myth of Being Prepared for Every Eventuality Exploration of the comforting idea behind keeping possessions to be “ready” for anything. Recognition that life is unpredictable and impossible to fully prepare for. Infinite Possibilities vs. Realities Discussion of how each item is kept for imagined infinite scenarios. The logical impossibility of keeping items for every scenario (need for infinite space and money). Emotional and anxiety-driven decision-making despite logical understanding. Specificity of Items and Mismatched Preparation Example of items with specific uses that don't match actual needs when situations arise. The paradox of saving more items not solving the mismatch issue. Emphasis that saving more increases clutter but doesn't increase preparedness. Sensible Preparation vs. Over-Preparation Differentiation between healthy, reasonable preparation (e.g., first aid kit) and hoarding excess. The importance of context when deciding what to keep. The Role of Resourcefulness Real-life anecdotes (tampon as nosebleed fix, ballpoint pen tracheotomy) illustrating resourcefulness over mere possession. Recognition of creativity and adaptability as coping strategies. Importance of improvisation and problem-solving in handling emergencies. Asking for Help and Community Support Discussion of the difficulty and value in seeking help from others. Mention of the podcast's accountability sessions as a supportive community resource. Irony of Over-Preparedness: How Hoarding Reduces Actual Preparedness Analysis of how clutter inhibits effective response to emergencies (e.g., inability to locate items, blocked exits). Emotional and mental burden caused by excessive possessions. Emotional Drivers of Hoarding and Over-Preparedness Exploration of the underlying anxieties and emotional needs that drive hoarding. Misconception that acquiring more will eventually soothe anxiety. Discussion about the lack of true satisfaction or security from excessive possessions. The Illusion of Vindication Occasional moments when a hoarded item becomes useful, creating a sense of justification. Cost-benefit analysis: space, annoyance, energy, and opportunity cost versus occasional convenience. Distinguishing Between Convenience and Necessity Recognition that the vast majority of saved items are never useful. Importance of resourcefulness and adaptability over keeping every possible item. Everyday Adaptation and Coping Examples of daily improvisation and making do (e.g., using coins as screwdrivers, managing without umbrellas). Emphasis on resilience and ability to cope with small inconveniences. The Trap of Occasional Justification Analogy to gambling: occasional “wins” reinforce maladaptive habits. Warning against letting rare vindications justify continued hoarding. Embracing “Good Enough” and Trusting Future Capabilities Acceptance that total preparedness is impossible. Focus on nourishment, present needs, and trusting future resilience and creativity. The freeing power of letting go of the need for complete preparedness. True security and preparedness come from adaptability and trust, not material accumulation. Links Come to a Dehoarding Accountability Zoom session: Accountability Booking Form Website: Overcome Compulsive Hoarding Become a Dehoarding Darling Submit a topic for the podcast to cover Questions to ask when dehoarding: https://www.overcomecompulsivehoarding.co.uk/podquestions Instagram: @thathoarderpodcast Twitter: @ThatHoarder Mastodon: @ThatHoarder@mastodon.online TikTok: @thathoarderpodcast Facebook: Overcome Compulsive Hoarding with That Hoarder Pinterest: That Hoarder YouTube: Overcome Compulsive Hoarding with That Hoarder Reddit: Overcome Compulsive Hoarding with That Hoarder subreddit Help out: Support this project Sponsor the podcast Subscribe to the podcast Subscribe to the podcast here

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking about specific training for cyclocross and stage racing.   As always, if you like what you hear make sure to share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with the topic of discussion in the email title or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form. You can also sign up for the Matchbox Patreon and get priority placement for your submitted questions.   Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox     https://patreon.com/MatchboxPodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/       

In this episode of Future Fuzz, host Justin Campbell talks with Tom Telford, Chief Digital Officer at Clarity Global, about bridging the often-neglected gap between reputation-building and performance marketing — what Tom calls “the missing middle.” They dig into how integrating communications, content, public affairs, and SEO leads to more unified brand storytelling, better audience engagement, and overall stronger outcomes for both brand & bottom line. The conversation also explores the evolving role of SEO (including generative engine optimization, or “GEO”), video content in B2B, and how to cut through “content puke” by focusing on high‑quality, purpose‑driven work.Guest BioTom Telford is the Chief Digital Officer at Clarity Global, a digital marketing communications agency that works across reputation, growth, performance, and public affairs. He leads efforts that bring together content, comms, performance, and reputation strategy to help brands grow and be seen, balancing the top, mid, and bottom of funnel. Tom has deep upstream experience (reputation, digital, communications) as well as downstream (performance, lead generation) and emphasizes integrated, audience‑centric work.TakeawaysThe Missing Middle Is Critical: Many companies are strong on reputation (brand, storytelling) and performance (lead generation), but neglect the mid‑funnel, engagement, content, social, programmatic, that connects them.The “Red Thread” Must Be Consistent: Strategy, messaging, and objectives need to flow seamlessly across teams, reputation/comms, performance, content. Misalignment in the middle leads to mixed messages and lost opportunity.SEO Isn't “Dead”, It's Evolving: SEO remains essential. What's changing is how we optimize. With the rise of generative models (GEO), brands need to think about prompts, authority, topical coverage, and alignment of your content and comms with search behavior and AI indexing.SEO as Framework vs Channel: Rather than treating SEO as a siloed channel, it should be integral to all content, comms, and strategy. SEO‑informed content (and measurement) can power brand awareness, thought leadership, domain authority, and performance.Generative Engine Optimization (GEO): GEO is about optimizing for AI‑led search and content discovery: ensuring your content is visible, authoritative, and appropriately indexed in LLMs and AI overviews. It's part of modern SEO strategy.Video in B2B Is Strong, but Must Be High Quality: Video generates more engagement, higher time on site, but it's also easier to rest on mediocre video. The risk is fatigue: many videos are low effort. Good video content still stands out, especially when it's aligned with audience needs and creative execution.Content Volume vs Specificity vs Strategy: Brands want more content, more personalized content for different decision‑makers, but that creates operational burdens. Content strategy is essential to avoid “content puke”, overload of low value content vs focused, well‑executed material.Chapters00:00 Introduction: Tom Telford and Clarity Global's mission01:30 The “missing middle”, what it is, why it's overlooked03:30 Importance of internal alignment & shared objectives (“red thread”)07:00 SEO's role & whether “SEO is dead”09:30 Introducing GEO (Generative Engine Optimization)16:50 SEO is more than a channel, it's a framework integrated across content and comms20:30 Video content in B2B: pros, cons, quality vs fatigue23:40 Decision‑making in B2B: content before conversations25:15 Avoiding “content puke”: focus on quality, strategy, not just volume25:40 Wrap‑up & closing thoughtsLinkedInFollow Tom Telford Follow Justin Campbell

Ever felt so overwhelmed that when someone asks what's wrong, the only answer that comes out is “everything?"In this episode, Michele introduces a simple but powerful tool inspired by the classic game Mad Libs and adapted from education: a “fill-in-the-blank scaffold” that helps transform vague frustration into clear, actionable steps.When we're vague, we stay stuck. Specificity can feel risky, but clarity doesn't need to solve everything—it just needs to shine a light on the next step.What You'll Learn in This Episode:Why vague help requests create overwhelm and stall progress.The origins of Mad Libs and how professors use scaffolds to guide students.A practical “fill-in-the-blank” template you can use to get unstuck.A plant-based lifestyle example: moving from “I'm bad at meal planning” to identifying a specific, solvable problem.How clarity, even when imperfect, reduces the fog and opens up possibilities.The Scaffold: Fill in the BlanksI need help with: __________One example of where I'm stuck is: __________Three things I've already tried are:_______________________________________________________________________________________________________________I don't have trouble with: __________So I think the main problem might be: __________What I hope to achieve is: __________Listener ChallengeThis week, choose one area where you feel stuck.  Your vegan journey or any other area . Use the scaffold prompts to fill in the blanks and read it back to yourself—or share it with someone supportive. Notice whether it feels clearer and whether it suggests one or two next steps.Clarity doesn't have to be perfect. It only needs to be specific enough to help you move forward—one step, one choice, one meal at a timeSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and share the message of plant-based living with more listeners.For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit ⁠⁠⁠⁠⁠⁠veganatanyage.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@micheleolendercoaching.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music, Production, and Editing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Charlie Weinshank⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. For inquiries email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠charliewe97@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Virtual Support Services: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://proadminme.com/⁠

Is the gym boring? Mark Bell thinks so. In this episode of Mark Bell's Power Project Podcast, hosts Mark Bell and Nsima Inyang reveal why your boring workouts might be stalling your progress. Discover how to build habits you enjoy and why finding fun in your training is the true secret to getting stronger.Special perks for our listeners below!

In this user's guide to sleep trackers, learn the science behind how they work using motion and optical sensors as Matt explains the key metrics of Sensitivity, Specificity, and Accuracy. Revealing why most trackers overestimate sleep by failing to detect wakefulness, he reveals the crucial difference between a device's flawed "absolute accuracy" and its more valuable "relative accuracy," which highlights the importance of tracking long-term trends over single-night scores.Matt goes on to examine peer-reviewed data on the Oura Ring, Apple Watch, and Whoop, and introduces the highly accurate, FDA-cleared Happy Ring with its personalized algorithm. Beyond the specs, learn why consistency and form factor are more important than chasing perfect accuracy. The episode also covers the pitfalls of tracking, from the anxiety of "Orthosomnia" to demographic biases in sensor tech, providing a complete guide to choosing and using your device effectively.Please note that Matt is not a medical doctor, and none of the content in this podcast should be considered medical advice in any way, shape, or form, nor prescriptive in any way.Podcast partner, AG1, is one that Matt relies upon for his foundational nutrition. Their new science-backed Next Gen formula features upgraded probiotics, vitamins, and minerals. Start your subscription today to get a FREE bottle of Vitamin D3+K2 and 5 free travel packs with your first order at drinkag1.com/mattwalker.Another sponsor, Shopify, made launching Matt's merchandise incredibly smooth with its integrated sales system. Shopify simplifies everything from online stores to in-person sales. Start your exclusive trial and see for yourself at shopify.com/mattwalker.In a supplement industry where trust is critical, Matt uses podcast partner Puori. Their protein powders are free from hormones, GMOs, and pesticides, with every single batch third-party tested for over 200 contaminants. For protein you can trust, save 20% at puori.com/mattwalker.As always, if you have thoughts or feedback you'd like to share, please reach out to Matt:Matt: Instagram @drmattwalker, X @sleepdiplomat, YouTube: https://www.youtube.com/channel/UCA3FB1fOtY4Vd8yqLaUvolg

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Daily Boost Podcast Show Notes Why You're Not Motivated - Science Will Surprise You October 1, 2025 | Episode 5193 Host: Scott Smith Episode Description Ever feel like you're spinning your wheels despite reading every motivation book out there? Scott discovered something fascinating in baby DJ school that completely flips traditional goal-setting advice on its head. Turns out, everyone's teaching you to start with your "why" - but that might be exactly backwards. Today's episode reveals the science-backed sequence that actually works. It's simpler than you think, and it explains why you've been fighting yourself all this time. Featured Story Picture this: 18-year-old Scott faces a choice between broadcast school in freezing Minneapolis or sunny Fort Lauderdale. Obviously, he chose Florida. Who wouldn't? But here's the twist - those broadcast school professionals forced him to learn journalism when all he wanted was to spin records. He looked down his nose at journalists, thinking it had nothing to do with being a world-famous DJ. Years later, those five little journalism words became the key to unlocking personal transformation. The irony? He had to completely flip the order everyone teaches. Important Points Most personal development advice starts with "why" - but that's actually backwards for real change. The magic sequence is What, Why, When, Where, Who - not the traditional journalist order. Specificity beats perfection every time; concrete goals create concrete results. Memorable Quotes "Y'all wrong. I got it right." "Don't wait for the perfect plan. Because when you sit around waiting for the perfect plan, things don't always get perfect." "We're just going to assume some days are going to be perfect, and some days are not going to be perfect. So if we average out pretty good days, we get a pretty good life, right?" Scott's Three-Step Approach Define your "what" with brutal specificity - write it down and make it concrete. Create a question roadmap using the five words in proper order for transformation. Take massive, imperfect action - put one concrete step on your calendar this week. Connect With Me Search for The Daily Boost on Apple Podcasts and Spotify. Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.   Chapters 00:00 Introduction to Niche Work 02:19 Understanding Your Industry and Client 06:33 Defining Your Ideal Client 12:34 The Importance of Specificity in Niche 17:08 Desired Results and Teaching Mechanisms 20:48 Creating Resonant Content 23:28 Homework and Practical Steps   Key word: niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business     MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com   And when you're ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Dr. Francis Deng interviews Dr. Ajay Madhavan about his article "Evaluation of Spontaneous Intracranial Hypotension Probabilistic Brain MRI Scoring Systems in Normal Patients" published in the September issue of AJNR.    

This episode of the Intelligent Medicine podcast is a deep dive into the complexities of Lyme disease and other tick-borne illnesses. Nicole Bell, the CEO of Galaxy Diagnostics and author of “What Lurks in the Woods,” details the challenges of diagnosing tick-borne diseases, the limitations of current diagnostic tests, and the controversy around treatment methodologies. Nicole shares her personal journey that led her to this field after her husband was misdiagnosed with early-onset Alzheimer's, which was later revealed to be caused by advanced Lyme disease. They also discuss new diagnostic techniques, the importance of personalized treatment plans, and ongoing advocacy efforts to improve awareness and research funding for Lyme disease.

Dr. Hoffman continues his conversation with Nicole Bell, the CEO of Galaxy Diagnostics and author of “What Lurks in the Woods.” 

Rocky Snyder sits down with James and Christian LaValle of Metabolic Elite, a cutting-edge supplement company that is leading the way in peak nutrition, recovery, and performance. The Zelos Podcast is all about the “Pros behind the Pros.” Each week, Rocky interviews leading experts in strength & conditioning, sports medicine, athletic training, and physical therapy who work behind the scenes in leagues like the NFL, MLB, NHL, NBA, MLS, and NWSL.Hosted by internationally recognized movement specialist and master trainer Rocky Snyder, new episodes drop every Monday at 9am EST / 6am PST.TIME STAMPS:3:30 Who are the LaValles?6:00 James extensive background10:30 Metabolic Elite14:00 Heat up, slow down19:00 The Arctic Challenge21:00 Specificity of purposes24:30 The immediate effects of Synapsin28:00 Neural inflammation30:00 Biomechanics meets biochemistry32:00 Gut health34:00 Living on the fringe for 30 years36:30 Neuro-endocrine-immune relationship39:00 Metabolic Elite's library43:00 Avoiding pill fatigue48:00 Advisory board members51:00 IOC approvedGET TO KNOW JAMES & CHRISTIAN LAVALLEJIM'S INSTA: https://www.instagram.com/therealjimlavalle/CHRISTIAN'S INSTA: https://www.instagram.com/christianlavalle5/JIM'S LINKEDIN: https://www.linkedin.com/in/james-lavalle-1a6b8858/CHRISTIANS' LINKEDIN: https://www.linkedin.com/in/christian-lavalle-026843293/METABOLIC ELITE: https://www.metabolicelite.co/GET TO KNOW ROCKY SNYDERMEET: Visit the Rocky's online headquarters: RockySnyder.comREAD: Grab a copy of his new "Return to Center" book: www.rockysnyder.comINSTA: Instagram fan, check him out at https://www.instagram.com/rocky_snyder/FACEBOOK: https://www.facebook.com/rocky.snyder.77LINKEDIN: https://www.linkedin.com/in/rocky-snyder-cscs-cafs-nsca-cpt-a77a091/TRAIN WITH ROCKY WORKOUT: Want to meet Rocky and get a private workout: https://rfcsantacruz.com/INSTA: https://www.instagram.com/rockysfitnesssc/FACEBOOK: Facebook.com/RockysFitnessCenter

Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats prompts every time and learn the same 3-pillar system I recommend to my Fractional CMO clients.What You'll Learn:Why treating ChatGPT like a "vending machine" kills your content qualityThe 3-pillar framework that transforms generic AI output into brand-specific contentHow to build an Ideal Customer Profile that makes AI content 10x more effectiveThe brand voice development process that ensures consistency across all contentWhy most AI content fails (and how to avoid these critical mistakes)The "library of content" strategy for long-term SEO and authority buildingHow to scale one blog post into 10+ pieces of repurposed contentReal examples from student startups (safety translation software, career guidance platforms, and more)Key Takeaways:✅ AI isn't creative until you teach it your context ✅ Specificity in your Ideal Customer Profile is what makes AI come alive ✅ Your brand voice becomes your secret weapon for unique AI content ✅ Pain points should drive your content topics, not random keyword research ✅ Search engines need to recognize you as an authority through consistent, expert contentPerfect For:Entrepreneurs struggling with content creationSmall business owners wanting to compete with bigger brandsMarketing professionals looking for scalable content systemsAnyone tired of generic, obvious AI-generated contentStartups needing to establish thought leadership quicklyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

In this revisit of our milestone episode 400 of the Daily Influence, Brian Smith dives into why the shift from "goals" to "SMART objectives" is essential for achieving meaningful progress. Explore how objectives provide clarity, accountability, and measurable success while avoiding the pitfalls of abstract goals. Discover actionable steps to create SMART objectives that resonate with the principles of Specificity, Measurability, Attainability, Relevance, and Timeliness. Join the conversation and redefine how you and your team approach success.

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking about how to program your gym sessions to maximize your limited availability, marathon mountain bike and gravel training on a time budget, and whether or not those manual labor chores around the house count as aerobic training?   As always, if you like what you hear make sure to share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with the topic of discussion in the email title or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form.    Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox     https://patreon.com/MatchboxPodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/    The following was generated using Riverside.fm AI technologies   Summary In this conversation, the hosts discuss various aspects of fitness, particularly focusing on how to balance family life with workout routines, effective gym workouts for those with limited time, and the importance of strength versus aerobic training. They explore the concept of training for enjoyment versus performance, the role of cross-training in cycling, and the significance of specificity in training for long races. The discussion also touches on managing training volume and intensity, the importance of periodization, and the value of non-traditional workouts, all while maintaining a light-hearted tone.   Chapters 00:00 Balancing Family Life and Fitness Goals 02:48 Optimizing Short Gym Sessions for Enjoyment 05:28 Strength Training vs. Aerobic Workouts 08:19 Integrating Running into Cycling Training 10:46 Effective Exercises for Cyclists 13:36 The Debate on Aerobic Workouts in the Gym 16:07 Specificity in Training for Long Races 18:36 Building Up to Tempo Sessions 19:29 Tempo vs. High Intensity Training 24:14 Stacking Intensity Days 29:36 Accepting Plateaus in Training 31:46 Practical Cross-Training Methods    

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results. What You'll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast Simplify to scale: streamline your offer suite so people instantly “get it” Visibility without the ick: show up, sell, and stay authentic on social Mindset that moves money: ditch self-limiting beliefs and price with confidence Operations that support sales: practical systems for delivery, follow-up, and consistency Who It's For Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels. Guest Resources Website: stephrubio.comInstagram: @virtually_stephrubio Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

Episode Summary One of the biggest frustrations I hear from health experts is this: “I'm consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?” In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program. You'll hear from an incredible women's hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers. I break down why “join my newsletter” doesn't work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services. If your email list growth feels stagnant or you're attracting freebie-seekers who never buy, this episode will show you how to close that gap. Timeline & Highlights [00:00] – Why list growth isn't about “more subscribers”—it's about the right subscribers [02:33] – An NBA client's challenge: consistently emailing but only attracting current/past clients [04:13] – Why “join my newsletter” doesn't work and what to do instead [07:47] – The power of one strong, specific lead magnet (instead of dozens of general ones) [09:42] – Why a lead magnet on “hormone labs” won't convert as well as one tied to a specific symptom (like hair loss) [11:40] – The #1 problem holding 95% of health experts back in their marketing: lack of specificity [15:25] – A personal story: why urgent, frustrating symptoms drive buyers to take action immediately [18:26] – How to identify what your ideal client truly cares about and will pay to fix [22:20] – Why you must “sell” every step of the process—even your free lead magnets [25:24] – My weekly practice: reviewing content to ensure it speaks to actual buyers [28:35] – Why niche clarity and hyper-specific messaging are non-negotiable for growth Top 5 Quotes from This Episode “Nobody wants to be on anyone's email list unless they're getting value.” “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.” “If somebody doesn't know they have the problem you solve—or they don't care—they will not buy. Period.” “Specificity will attract the person who's really looking for a solution, not just someone casually interested.” “Your job is to speak to what they already care about, not five steps ahead of them.” Take Action When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients. If you're ready to attract buyers, not just browsers, this episode will show you how.

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In this episode, my guest is Dr. Michael Kilgard, PhD, a professor of neuroscience at the University of Texas at Dallas and a leading expert on neuroplasticity and learning across the lifespan. We discuss the need for alertness, effortful focus, post-learning reflection and sleep to induce neuroplasticity, and how dopamine, acetylcholine, serotonin and norepinephrine are each involved. He explains the behavioral steps for neuroplasticity, as well as vagal nerve stimulation (VNS) and other therapies for tinnitus, stroke, depression, PTSD and paralysis. This episode ought to be of use to anyone interested in understanding the modern science of brain rewiring and learning to improve cognitive or motor skills or treat sensory or motor disorders. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman Wealthfront*: https://wealthfront.com/huberman Carbon: https://joincarbon.com/huberman Function: https://functionhealth.com/huberman *This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Timestamps (00:00) Michael Kilgard (03:24) Neuroplasticity (05:13) Child vs Adult Plasticity, Childhood Development & Learning (09:37) Sponsors: Eight Sleep & Wealthfront (12:41) Kids, Real vs Artificial Experiences & Balance, Video Games, Natural World (21:13) Social Media & Videos, Kids, Overstimulation & Development (33:42) Early Language Development, Passive vs Real Experiences, Kids & Adults (39:23) Sponsors: AG1 & Carbon (42:44) Learning & Plasticity Requirements; Focus, Friction, Rest & Reflection (52:24) Brain Connections, Complexity, Life Experiences & Plasticity (1:02:51) Learning, Reflection, Visualization, Testing (1:09:45) Experience Diversity & Time, Happiness, Life Appreciation (1:18:05) Sponsor: Function (1:19:53) Learning & Life Meaning (1:23:25) Neuromodulators, Brain Complexity, Synaptic Eligibility Trace & Learning (1:34:28) Synapses, Therapy for PTSD, Rewiring the Brain (1:39:01) Vagus Nerve Stimulation (VNS), Stroke, Spinal Cord Injury, Tinnitus, PTSD (1:47:33) Psychedelics, Neurostimulation, Importance of Timing (1:57:47) Electroconvulsive Therapy (ECT) & Major Depression (2:01:51) Psychedelics/SSRIs as Plasticity Tools, SSRIs & Bone Strength, Failed Clinical Trials (2:13:18) Can VNS Accelerate Learning? (2:16:01) VNS Surgery, Patient Use & Specificity, Closed-Loop Vagus Nerve Stimulation (2:18:18) Tinnitus Cause, Incidence & Self-Amplification; PTSD & Control (2:28:12) VNS for Tinnitus; Disease Complexity & Treatments, Lazy Eye (2:41:05) Complexity of Disease Treatments & Combination Therapies (2:48:50) Brain-Machine Interfaces, Information & Experiences; Closed-Loop Feedback; Resilience (2:59:09) Evolving Clinical Trials, Combination Treatments & Disease Complexity (3:05:21) Acknowledgements (3:07:04) Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Rich Zeoli Show- Hour 1: 3:05pm- A new American Eagle clothing advertisement features Hollywood star Sydney Sweeney bragging about her “great jeans.” Far-left social media users, however, are ridiculously saying that the commercial is secretly promoting eugenics—insisting the ad's “great jeans” line really means “great genes.” 3:15pm- A new poll from Fairleigh Dickinson University shows Republican Jack Ciattarelli trailing Democrat Mikie Sherrill by only 8- points with over 3-months left before election day. 3:30pm- Brooke Singman—Political Correspondent & Reporter for Fox News—joins The Rich Zeoli Show to discuss her latest report, “FBI's controversial Trump-Russia actions predicted with 'alarming specificity' by foreign actors.” She writes that CIA Director John Ratcliffe is preparing to declassify intelligence which shows U.S. intelligence received credible tips from foreign sources predicting, with what they now deem "alarming specificity," that the FBI would eventually play a central role in a Trump–Russia collusion narrative, before Crossfire Hurricane was even launched. If the new documents reveal prior awareness that foreign actors would anticipate FBI involvement, it strengthens arguments that the Russia collusion narrative was at least partially orchestrated. You can find the full article here: https://www.foxnews.com/politics/fbis-controversial-trump-russia-actions-predicted-alarming-specificity-foreign-actors-sources 3:40pm- A new survey from John Anzalone and Tony Fabrizio shows that 63% of voters have an unfavorable view of Democrats—giving them a net favorability of -30%. Comparatively, President Trump and Republicans have net negative favorability ratings of only 7% and 11%.

St. John “Sinjin” Cramer is a dynamic sales strategist, keynote speaker, and host of the Rural Sales Success podcast. A UK native now based in New Zealand, Sinjin helps businesses understand how to sell with empathy, especially in high-stakes, rural environments. His philosophy? Stop selling. Start serving. “If you don't like where you are—move. Even a small shift can be a catalyst for growth.” “Don't sell to farmers—or anyone. Help them make informed decisions.” “Be a buyer's assistant. If you're not helping people feel safe in a purchase, you're not selling—you're pushing.” Sinjin Cramer shares wisdom from decades in rural sales, exploring why trust and understanding context matter more than tactics. From metaphors on movement and mindset to book recommendations and rugby strategy, this episode uncovers how small actions, curiosity, and service can create lasting transformation—for both buyers and sellers.

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC's evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025. Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18) - Evolution of AMC & Coding Needs (3:03) - AI Query Generator Rollout (3:51) - AI-Driven Audience Precision (4:20) - Generality vs Specificity (6:06) - Amazon Revamping Tools (8:03) - Limitation to AI (8:40) - Customized Reporting and Analytics (10:30) - Most Common Paths to Purchase (12:17) - Average Path to Purchase (13:41) - KPIs Branded vs Non-Branded (15:35) - Layering in Retail Data with Ad Data (17:27) - Reporting Cadences (18:25) - Video Ads Overview (19:55) - Viewing Non-Converting Audiences (21:54) Speakers: Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Jamie Grossman, Advertising Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Matt Levine chats with Leo Laporte, a podcasting legend and founder of TWiT.tv, an Internet podcast network focusing on technology. They discuss the early days of podcasting, how tech media has shifted, and what it takes to stay relevant when trends change overnight. Learn how to grow a podcast that lasts, why niche matters more than ever, and what most creators get wrong about discovery and audience loyalty. Leo starts by explaining how he became tech radio's go-to guy. He loved being on-air, but didn't love the topics people expected from talk radio. So he carved out a space that let him dive into something he genuinely cared about—technology. Why Leo started a podcast network in 2005—before most people even knew what a podcast was. Leo explains what it was like being one of the first 10 podcasters in the world. Leo on the most important aspect of podcasting: “You need to know your audience. The more general a show is, the more difficult it is to promote it.” Leo explains just how easy it is to start a podcast today. All you need is a laptop and a mic. Unfortunately, this simplicity is both a blessing and a curse. Leo says the barrier to entry has never been lower. But that also means the space is noisy, crowded, and competitive. Starting is easy; being found is the real challenge. Leo highlights why discoverability—not content—is what kills most podcasts today. Even the best ideas can get buried if no one knows you exist. Matt asks if discoverability can be fixed—and Leo says yes. However, it's not about better SEO or thumbnails. It's about being on platforms that are built to make things go viral like TikTok, Instagram, YouTube. Leo shares how they post twice daily on all platforms and why short clips are key to long-term growth. You can't always track what's working, but you can see when momentum starts to build. Why the top 20 podcasts dominate half the ad revenue, and what that imbalance means for everyone else. If you're not already at the top, you're fighting over scraps. That's why niche, loyalty, and consistency matter for the smaller podcasters. Leo shares what COVID taught him about brand courage. The companies that kept showing up grew. Meanwhile, brands that pulled back lost their visibility and trust. Understand how podcast advertising has shifted away from consumer brands to niche B2B partners. Matt and Leo unpack why going niche is the smartest move a creator can make right now. Broad topics make it harder to build connection and loyalty. When you know exactly who you're talking to, they know exactly why they should listen. Specificity is your superpower. Leo explains why remote work weakens small teams in ways people often underestimate. Matt shares how remote teams can work—but it takes unnatural amounts of structure and intention. You can't just hope the culture will carry itself. You have to manufacture connections on purpose. Otherwise, people drift—even when they're online every day. Leo shares why AI isn't a threat to content creators, it's a tool to be used with intention. He's not worried about being replaced. He's more focused on how to integrate AI in ways that save time and amplify creativity. Leo's take on AI in podcasting, especially when it comes to editing and marketing. There are tools now that can help you clip, caption, and distribute without a huge team. The trick is knowing what job you're trying to solve. Not every tool fits every creator. Leo breaks down how the YouTube algorithm is shifting—and why short-form content is the next big opportunity. With TikTok facing pressure, YouTube is positioning Shorts as its successor. That means if you're a podcaster, creating short clips is a must. Why Leo believes chasing trends is a waste of energy—and what to do instead. If you stay true to what excites you, the trends eventually circle back. People can feel when something's authentic, and when that happens, attention follows. Leo on the future of podcasting—it won't be just audio anymore. Video, community, and personality are what people crave. For example, YouTube is where people are going right now. If you're not on it, you're missing where the next generation already is. Mentioned in This Episode: This Week in Tech (TWiT) Podcast Salt Hank: A Five Napkin Situation (A Cookbook) by Henry Laporte theanycast.com/s2e14

Ever left a networking event feeling like you needed a shower and a reset? You're not alone. The handshake hustle and business card swaps just don't cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she's reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You'll learn why personal branding is non-negotiable, what it really means to be a “good human” in business, and how Lisa's new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person. This episode is your blueprint for connecting with purpose and standing out by being unapologetically you. Key Takeaways: Networking Shouldn't Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain. Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return. SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no “popcorn presentations,” it's built for real transformation. Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable. Good Humans Spot Potential: The right network doesn't just support you—they reflect your potential back to you.   SELL WELL B2B Sales and Networking Conference - September 11-12 2025 https://www.theghgn.com/sell-well-2025 The Good Humans Growth Network https://www.theghgn.com/ Beyond the Transaction Hybrid Business Circle https://beyondthetransactionmm.com/register  Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT https://us02web.zoom.us/meeting/register/wLCzYF6jTe-ErmC99oXbsQ#/registration  Catherine Brown LinkedIn  https://www.linkedin.com/in/catherineleebrown/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/       

Patricia Fripp is a Hall of Fame Speaker and in-demand speech coach for executives, entrepreneurs, and speakers - co-author of Deliver Unforgettable Presentations. Known as the speakers' speaker. Top 3 Value Bombs 1. You don't have to be the best or smartest - just get up early and work through lunch. 2. A great presentation starts with audience-focused language. Your listeners care more about themselves than about you. 3. Specificity builds credibility - ditch vague words like 'things' and 'tons' to sound more intelligent and persuasive. Sign up and get FREE presentation tips and resources - Patricia Fripp Website Sponsors ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. NetSuite - NetSuite, by Oracle, is your AI powered business management suite, trusted by over 41,000 businesses. Download the free e-book, Navigating Global Trade - 3 Insights for Leaders at NetSuite.com/fire.

Thanks for tuning in to the Data Driven Strength Podcast!More from DDS: https://data-drivenstrength.kit.com/profile00:00- Podcast Introduction & Episode Focus06:05 - The Deceiving Nature of Scientific Data10:10 - Episode Outline and Goals16:15 - Acknowledging the Research Team18:20 - Historical Periodization Narratives24:25 - Contrasting Strength Training Approaches32:30 - Evolving Views on Training Volume38:35 - Prior Meta-Analyses on Volume and Strength54:50 - Limitations of Past Research01:03:00 - Novel Volume Quantification Methods01:13:10 - Examples of Indirect Exercises01:17:15 - Meta-Analysis Inclusion Criteria01:19:15 - Smallest Detectable Effect Size01:23:20 - Model Adjustments for Precision01:29:25 - Optimal Volume Approach & Total Studies01:33:30 - Understanding Within-Study Slopes & Shrinkage01:45:40 - Plateau & Precision of Estimates01:51:45 - Common Rep Ranges & Rest Periods01:55:50 - Specificity in Strength Assessments02:01:55 - Training Specificity and Volume02:08:00 - Volume Impact on Short-Term Strength Gains02:12:05 - Hypertrophy vs. Strength: Causal Questions02:22:15 - Qualitative Data Agreement02:30:25 - Analyzing Paired Matched Effects02:38:30 - Reliability vs. Agreement Plot Analysis02:44:35 - Muscle Size and Strength Compatibility

In episode 465 of the Construction Leadership Podcast, host Bradley Hartman meets up with Chad Raymond, Division Director of the Henry Company. They discuss fostering innovation, team growth, and effective leadership. Listeners will learn actionable strategies to enhance their teams' innovativeness, including the importance of keeping an open mind, utilizing a victory log, and fostering proactive habits. Chad shares his experiences and insights on balancing reactive and proactive tasks, encouraging innovation through structured brainstorming, and the significance of clarity in leadership goals. They also delve into maintaining thoughtfulness and generosity in personal and professional interactions. 03:59 The Importance of Changing Your Mind 08:49 Encouraging Innovation in Teams 14:36 Thoughtfulness, Generosity, and Specificity 16:12 The Power of Walking and Self-Reflection 22:21 Clarity and Communication in Leadership 25:40 Building Confidence and Overcoming Fear 28:05 Setting and Achieving Big Goals    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

    The journey of building a coaching business while balancing motherhood can feel like a crazy dance, full of challenges and triumphs. To succeed, you need support, mentors, effective strategies for attracting clients, and a marketing plan rooted in honesty and authenticity.    My magical guest today is Joanna Lott. Joanna is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked podcast, she shares practical strategies for building thriving businesses. With a rich background in executive and career coaching, she's guided hundreds of coaches to grow profitable, integrity-driven businesses.    Joanna and I dish on:   - Productivity tips for working shorter hours and fewer days   - Balancing work and family; developing smart strategies for harmony   - Specificity in marketing; define your niche and create compelling offers   - Debunking myths in the coaching industry   - Marketing with honesty, not hype; what does that truly mean?   - Scaling your business gradually—here's why it's the key to lasting success    Tune in for insights on building a business that honors your authenticity and aligns with your deepest values! ✨    Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most.    Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.    Resources mentioned:    Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz)   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)        Virtual coworking platform for businesses: https://www.focusmate.com/    The Women in the Coaching Arena Podcast at https://podcasts.apple.com/ie/podcast/women-in-the-coaching-arena/id1677428210     Joanna Lott's Free Gift:  Plan for your best year yet: Transform your qualifications into clients with the Ultimate 2025 Success Planner for Coaches https://joannalott.kartra.com/page/LIPlanner . Although this is designed with a coach's perspective, it is a useful tool for anyone running their own business.         **Contact Joanna Lott via Facebook or https://joannalottcoaching.com/**    **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**   

Avoid common mistakes in powerlifting training and transform your strength game with insights from Eric Cressey.

In Part 2 of their conversation about the Top Ten Mistakes, Darren and Mark talk with Stage Time University faculty member Mike Davis about mistakes #5 through #1 in the countdown.    SNIPPETS:   • Identify the guide/guru/compass, which may not be a human   • The hero should not solve their own problem   • It isn't just about what changed, but about how the character grew   • Give your audience time and room to reflect on the character's development   • Give the hero a time limit to reach their goal   • Create and escalate conflict   • Be clear about the hero's goal; not what, but why   • Specificity and clarity are key   • Engage the audience immediately   • Don't open with trivialities like the weather or how nice it is to be there   1. Weak or Wandering Openings Why it matters: If you don't hook the audience in the first 15 seconds, you risk losing them entirely. Many speakers start with platitudes or overused statements instead of tension, emotion, or curiosity.
 ✅ Fix: Begin with a vivid image, jarring question, or a clear inciting incident. (Craig Valentine: “When they're predicting, you're connecting.”)   2. The Main Character Lacks a Clear Goal or Stakes Why it matters: Without a specific goal and consequence, the story feels directionless and unmotivated. The audience won't care what happens next. 
✅ Fix: Use the ABS AND section to define the character's goal, traits, and motivation.   3. Stories Skip the Struggle Why it matters: Too many stories jump from the problem to the resolution. They miss the BUT—the emotional depth, obstacles, and low point that make the payoff matter.
 ✅ Fix: Amplify conflict. Show the tension before the turn. That's where connection lives.   4. Resolution Without Reflection Why it matters: The SO isn't just about what changed—it's about how the character grew, and what we can take away. When this is rushed or vague, the audience misses the lesson.
 ✅ Fix: Let the character experience change and articulate new insight. Use dialogue, emotion, and detail.   5. The Guide Isn't Clear (or is the same person as the hero) Why it matters: Without a separate Guide figure, the story sounds like self-congratulation. That breaks trust. 
✅ Fix: Show who offered perspective, wisdom, or a framework that shifted the main character's path.   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Mini-Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- How to Train for Long Hikes- The Law of Specificity in Training- Developing Discipline- Zone 3 Cardio- How to Lower Your Blood Pressure- How I Choose The Best Fish Oil- Farting in Front of Your Spouse- And more...Check out my Real Life Youtube Series here:  https://www.youtube.com/watch?v=Ub2tWWgbRqQ .Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram here: https://www.instagram.com/tone_reverie/ I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far).Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all here: https://www.sfinnercircle.com/

ABOUT THIS EPISODE: In this episode, I'm joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you're ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!