Podcasts about Specificity

Matt Levine chats with Leo Laporte, a podcasting legend and founder of TWiT.tv, an Internet podcast network focusing on technology. They discuss the early days of podcasting, how tech media has shifted, and what it takes to stay relevant when trends change overnight. Learn how to grow a podcast that lasts, why niche matters more than ever, and what most creators get wrong about discovery and audience loyalty. Leo starts by explaining how he became tech radio's go-to guy. He loved being on-air, but didn't love the topics people expected from talk radio. So he carved out a space that let him dive into something he genuinely cared about—technology. Why Leo started a podcast network in 2005—before most people even knew what a podcast was. Leo explains what it was like being one of the first 10 podcasters in the world. Leo on the most important aspect of podcasting: “You need to know your audience. The more general a show is, the more difficult it is to promote it.” Leo explains just how easy it is to start a podcast today. All you need is a laptop and a mic. Unfortunately, this simplicity is both a blessing and a curse. Leo says the barrier to entry has never been lower. But that also means the space is noisy, crowded, and competitive. Starting is easy; being found is the real challenge. Leo highlights why discoverability—not content—is what kills most podcasts today. Even the best ideas can get buried if no one knows you exist. Matt asks if discoverability can be fixed—and Leo says yes. However, it's not about better SEO or thumbnails. It's about being on platforms that are built to make things go viral like TikTok, Instagram, YouTube. Leo shares how they post twice daily on all platforms and why short clips are key to long-term growth. You can't always track what's working, but you can see when momentum starts to build. Why the top 20 podcasts dominate half the ad revenue, and what that imbalance means for everyone else. If you're not already at the top, you're fighting over scraps. That's why niche, loyalty, and consistency matter for the smaller podcasters. Leo shares what COVID taught him about brand courage. The companies that kept showing up grew. Meanwhile, brands that pulled back lost their visibility and trust. Understand how podcast advertising has shifted away from consumer brands to niche B2B partners. Matt and Leo unpack why going niche is the smartest move a creator can make right now. Broad topics make it harder to build connection and loyalty. When you know exactly who you're talking to, they know exactly why they should listen. Specificity is your superpower. Leo explains why remote work weakens small teams in ways people often underestimate. Matt shares how remote teams can work—but it takes unnatural amounts of structure and intention. You can't just hope the culture will carry itself. You have to manufacture connections on purpose. Otherwise, people drift—even when they're online every day. Leo shares why AI isn't a threat to content creators, it's a tool to be used with intention. He's not worried about being replaced. He's more focused on how to integrate AI in ways that save time and amplify creativity. Leo's take on AI in podcasting, especially when it comes to editing and marketing. There are tools now that can help you clip, caption, and distribute without a huge team. The trick is knowing what job you're trying to solve. Not every tool fits every creator. Leo breaks down how the YouTube algorithm is shifting—and why short-form content is the next big opportunity. With TikTok facing pressure, YouTube is positioning Shorts as its successor. That means if you're a podcaster, creating short clips is a must. Why Leo believes chasing trends is a waste of energy—and what to do instead. If you stay true to what excites you, the trends eventually circle back. People can feel when something's authentic, and when that happens, attention follows. Leo on the future of podcasting—it won't be just audio anymore. Video, community, and personality are what people crave. For example, YouTube is where people are going right now. If you're not on it, you're missing where the next generation already is. Mentioned in This Episode: This Week in Tech (TWiT) Podcast Salt Hank: A Five Napkin Situation (A Cookbook) by Henry Laporte theanycast.com/s2e14

Our Attempt at Minute Markers:Big 50 | 1:00Don't Quit | 4:15Picking Sides | 7:06Who Tells Your Story | 13:00Links:Marital Dissolution and Blood Pressure Reactivity: Evidence for the Specificity of Emotional Intrusion-Hyperarousal and Task-Rated Emotional DifficultyImportant Communication Skills and How to Improve Them | Coursera 

Ever left a networking event feeling like you needed a shower and a reset? You're not alone. The handshake hustle and business card swaps just don't cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she's reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You'll learn why personal branding is non-negotiable, what it really means to be a “good human” in business, and how Lisa's new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person. This episode is your blueprint for connecting with purpose and standing out by being unapologetically you. Key Takeaways: Networking Shouldn't Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain. Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return. SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no “popcorn presentations,” it's built for real transformation. Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable. Good Humans Spot Potential: The right network doesn't just support you—they reflect your potential back to you.   SELL WELL B2B Sales and Networking Conference - September 11-12 2025 https://www.theghgn.com/sell-well-2025 The Good Humans Growth Network https://www.theghgn.com/ Beyond the Transaction Hybrid Business Circle https://beyondthetransactionmm.com/register  Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT https://us02web.zoom.us/meeting/register/wLCzYF6jTe-ErmC99oXbsQ#/registration  Catherine Brown LinkedIn  https://www.linkedin.com/in/catherineleebrown/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/       

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence. **Key Takeaways:** 1. Niching down allows for clarity in messaging and client attraction. 2. Specificity in marketing helps connect with the right audience. 3. Focusing on personal skills and passions enhances authenticity. 4. It's important to simplify offerings, especially in tough times. 5. Marketing should align with personal values for lasting joy.  

In this episode of Meg Talks, Megan Kerrigan and Annabelle discuss the intricacies of goal setting for dancers. They emphasise the importance of not only setting goals but also tracking progress and evaluating past performances. The conversation delves into the mindset required for effective goal setting, the significance of understanding the 'why' behind each goal, and the challenges dancers face in this process. They also highlight the value of celebrating achievements and involving family in the goal-setting journey, creating a supportive environment for dancers to thrive. Chapters: 00:00 - Introduction to Goal Setting in Dance03:03 - The Importance of Tracking Progress05:29 - Evaluating Past Goals and Setting New Ones08:36 - Strategies for Effective Goal Setting11:28 - Creating Actionable Steps for Goals14:26 - Navigating Broad Goals and Specificity15:14 - The Importance of Goal Clarity18:15 - Understanding the Emotional Connection to Goals19:10 - Honesty and Specificity in Goal Setting21:48 - Accountability and Support in Achieving Goals22:39 - Key Strategies for Effective Goal Setting24:59 - Celebrating Achievements and Community Support ⭐ Join the Gold Club

Patricia Fripp is a Hall of Fame Speaker and in-demand speech coach for executives, entrepreneurs, and speakers - co-author of Deliver Unforgettable Presentations. Known as the speakers' speaker. Top 3 Value Bombs 1. You don't have to be the best or smartest - just get up early and work through lunch. 2. A great presentation starts with audience-focused language. Your listeners care more about themselves than about you. 3. Specificity builds credibility - ditch vague words like 'things' and 'tons' to sound more intelligent and persuasive. Sign up and get FREE presentation tips and resources - Patricia Fripp Website Sponsors ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. NetSuite - NetSuite, by Oracle, is your AI powered business management suite, trusted by over 41,000 businesses. Download the free e-book, Navigating Global Trade - 3 Insights for Leaders at NetSuite.com/fire.

Thanks for tuning in to the Data Driven Strength Podcast!More from DDS: https://data-drivenstrength.kit.com/profile00:00- Podcast Introduction & Episode Focus06:05 - The Deceiving Nature of Scientific Data10:10 - Episode Outline and Goals16:15 - Acknowledging the Research Team18:20 - Historical Periodization Narratives24:25 - Contrasting Strength Training Approaches32:30 - Evolving Views on Training Volume38:35 - Prior Meta-Analyses on Volume and Strength54:50 - Limitations of Past Research01:03:00 - Novel Volume Quantification Methods01:13:10 - Examples of Indirect Exercises01:17:15 - Meta-Analysis Inclusion Criteria01:19:15 - Smallest Detectable Effect Size01:23:20 - Model Adjustments for Precision01:29:25 - Optimal Volume Approach & Total Studies01:33:30 - Understanding Within-Study Slopes & Shrinkage01:45:40 - Plateau & Precision of Estimates01:51:45 - Common Rep Ranges & Rest Periods01:55:50 - Specificity in Strength Assessments02:01:55 - Training Specificity and Volume02:08:00 - Volume Impact on Short-Term Strength Gains02:12:05 - Hypertrophy vs. Strength: Causal Questions02:22:15 - Qualitative Data Agreement02:30:25 - Analyzing Paired Matched Effects02:38:30 - Reliability vs. Agreement Plot Analysis02:44:35 - Muscle Size and Strength Compatibility

Darshan H. Brahmbhatt, Podcast Editor of JACC: Advances, discusses a recently published original research paper on Preserving Trial Endpoint Specificity and Cause of Death Attribution in Cardiovascular Trials: Insights From MARINE.

In episode 465 of the Construction Leadership Podcast, host Bradley Hartman meets up with Chad Raymond, Division Director of the Henry Company. They discuss fostering innovation, team growth, and effective leadership. Listeners will learn actionable strategies to enhance their teams' innovativeness, including the importance of keeping an open mind, utilizing a victory log, and fostering proactive habits. Chad shares his experiences and insights on balancing reactive and proactive tasks, encouraging innovation through structured brainstorming, and the significance of clarity in leadership goals. They also delve into maintaining thoughtfulness and generosity in personal and professional interactions. 03:59 The Importance of Changing Your Mind 08:49 Encouraging Innovation in Teams 14:36 Thoughtfulness, Generosity, and Specificity 16:12 The Power of Walking and Self-Reflection 22:21 Clarity and Communication in Leadership 25:40 Building Confidence and Overcoming Fear 28:05 Setting and Achieving Big Goals    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

    The journey of building a coaching business while balancing motherhood can feel like a crazy dance, full of challenges and triumphs. To succeed, you need support, mentors, effective strategies for attracting clients, and a marketing plan rooted in honesty and authenticity.    My magical guest today is Joanna Lott. Joanna is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked podcast, she shares practical strategies for building thriving businesses. With a rich background in executive and career coaching, she's guided hundreds of coaches to grow profitable, integrity-driven businesses.    Joanna and I dish on:   - Productivity tips for working shorter hours and fewer days   - Balancing work and family; developing smart strategies for harmony   - Specificity in marketing; define your niche and create compelling offers   - Debunking myths in the coaching industry   - Marketing with honesty, not hype; what does that truly mean?   - Scaling your business gradually—here's why it's the key to lasting success    Tune in for insights on building a business that honors your authenticity and aligns with your deepest values! ✨    Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most.    Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.    Resources mentioned:    Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz)   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)        Virtual coworking platform for businesses: https://www.focusmate.com/    The Women in the Coaching Arena Podcast at https://podcasts.apple.com/ie/podcast/women-in-the-coaching-arena/id1677428210     Joanna Lott's Free Gift:  Plan for your best year yet: Transform your qualifications into clients with the Ultimate 2025 Success Planner for Coaches https://joannalott.kartra.com/page/LIPlanner . Although this is designed with a coach's perspective, it is a useful tool for anyone running their own business.         **Contact Joanna Lott via Facebook or https://joannalottcoaching.com/**    **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**   

Avoid common mistakes in powerlifting training and transform your strength game with insights from Eric Cressey.

In this episode of Let's Combinate, host Subhi Saadeh is joined by Kirk Petyo, Managing Partner at Talent Factory Medical and founder of Talent Factory Recruiting. If you're a bioengineering student, recent grad, or early-career professional trying to break into medical devices, biotech, or pharma—this one's for you.With extensive experience recruiting for regulated industries like aerospace, medical devices, and pharmaceuticals, Kirk offers grounded, actionable insights for early-career professionals and hiring managers alike.This episode covers how to craft a strong resume, the importance of knowing your career “why,” how to stand out to recruiters, and why onshoring and shifting regulatory trends matter for the next generation of talent in life sciences.Timestamps00:00 – Welcome and Guest Introduction 00:35 – Kirk's Career Journey and Advice 02:18 – Navigating Early Career Challenges 03:12 – Building a Strong Resume and Networking 04:38 – The Importance of Specificity in Job Applications 08:56 – Recruitment Insights and Industry Trends 12:05 – Personal Experiences and Lessons Learned 18:49 – Advice for Upcoming Graduates 23:18 – The Importance of Passion in Job Interviews 24:00 – Evaluating Candidates Beyond Experience 24:58 – Personal Stories and Career Choices 30:55 – Bioengineering vs. Mechanical Engineering 41:34 – Industry Trends and Onshoring 44:18 – Entry-Level Opportunities and Recruitment About Kirk PetyoKirk Petyo is the Managing Partner at Talent Factory Medical and founder of Talent Factory Recruiting. He has spent his career recruiting top talent in highly regulated industries like aerospace, medical devices, biotech, and pharma. Known for his ability to bridge business needs with real human connections, Kirk helps companies grow stronger teams—and helps candidates navigate complex career decisions with clarity and purpose.About the Host Subhi Saadeh is a Quality Professional and host of Let's ComBinate. With a background in Quality, Manufacturing Operations, and R&D, he has worked in large Medical Device and Pharma organizations to support the development and launch of hardware devices, disposable devices, and combination products for vaccines, generics, and biologics.Subhi currently serves as the International Committee Chair for the Combination Products Coalition (CPC), is a member of ASTM Committee E55, and has served on AAMI's Combination Products Committee.

In Part 2 of their conversation about the Top Ten Mistakes, Darren and Mark talk with Stage Time University faculty member Mike Davis about mistakes #5 through #1 in the countdown.    SNIPPETS:   • Identify the guide/guru/compass, which may not be a human   • The hero should not solve their own problem   • It isn't just about what changed, but about how the character grew   • Give your audience time and room to reflect on the character's development   • Give the hero a time limit to reach their goal   • Create and escalate conflict   • Be clear about the hero's goal; not what, but why   • Specificity and clarity are key   • Engage the audience immediately   • Don't open with trivialities like the weather or how nice it is to be there   1. Weak or Wandering Openings Why it matters: If you don't hook the audience in the first 15 seconds, you risk losing them entirely. Many speakers start with platitudes or overused statements instead of tension, emotion, or curiosity.
 ✅ Fix: Begin with a vivid image, jarring question, or a clear inciting incident. (Craig Valentine: “When they're predicting, you're connecting.”)   2. The Main Character Lacks a Clear Goal or Stakes Why it matters: Without a specific goal and consequence, the story feels directionless and unmotivated. The audience won't care what happens next. 
✅ Fix: Use the ABS AND section to define the character's goal, traits, and motivation.   3. Stories Skip the Struggle Why it matters: Too many stories jump from the problem to the resolution. They miss the BUT—the emotional depth, obstacles, and low point that make the payoff matter.
 ✅ Fix: Amplify conflict. Show the tension before the turn. That's where connection lives.   4. Resolution Without Reflection Why it matters: The SO isn't just about what changed—it's about how the character grew, and what we can take away. When this is rushed or vague, the audience misses the lesson.
 ✅ Fix: Let the character experience change and articulate new insight. Use dialogue, emotion, and detail.   5. The Guide Isn't Clear (or is the same person as the hero) Why it matters: Without a separate Guide figure, the story sounds like self-congratulation. That breaks trust. 
✅ Fix: Show who offered perspective, wisdom, or a framework that shifted the main character's path.   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

EP:83 Bonus: How Manifestation and Positive Thinking will change your life: It's all in the Science.In this enlightening bonus episode of the "Shoe Dares Wins" podcast, hosted by Michelle, the focus shifts to understanding the power of manifestation and positive thinking. While Michelle confesses her initial skepticism, she delves into the concept from a scientific perspective, exploring how mindset, neuroscience, and psychology play crucial roles in turning dreams into reality. Motivated by her brother's suggestion and her curiosity sparked by Napoleon Hill's book "Think and Grow Rich," Michelle sets out on a journey to unpack the mechanisms of the brain's role in achieving goals.The episode navigates through various elements that underpin the practice of manifestation, including the reticular activating system, neuroplasticity, and dopamine's impact on motivation. Michelle explores how these elements can rewire the brain's pathways and facilitate success when coupled with a positive mindset. She emphasizes the importance of specificity in goal-setting, highlighting the need to replace vague aspirations with concrete, achievable targets. Throughout the episode, Michelle shares compelling examples of successful women who have embraced manifestation, such as Oprah Winfrey, Sarah Blakely, and Lady Gaga, showcasing how conviction and focused desire can lead to remarkable achievements.

Specificity isn't just a design choice. It's the differentiator when inches matter. Nick Tippmann, founding partner of TipTop VC, explains how vertical AI is rewriting the software industry by going deeper, not wider. From the transition beyond SaaS to the gray zone between foundational models and high-stakes applications, we explore how vertical AI can transform laggard industries and why Austin might lead the race.  Episode HighlightsWhat Vertical AI Really MeansSpecificity as the New MoatFounders, Not Just ModelsWhen General AI FailsSeed-Strapping Real or NotRewriting Pricing LogicVertical AI Talent MixRedefining TAM in Niche MarketsScaling without OverspendingWhat's Next Austin?"Austin becomes a global hub for vertical AI winners with the rich combo of the enterprise SaaS lineage, the critical industries that are based here, the talent from the previous winners, the emerging talent from the universities, and more and more experienced operators and founders moving here for their second act"Nick TippmannTipTop VC -------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

Maximal lactate accumulation rate (ċLamax) has gained increased scientific interest in international literature as a promising augmentation of metabolic profiling. In order to recommend its application in science/practice, evidence on its reliability and specificity is crucial. Accordingly, this abstract summarizes two chapters of a recently submitted invited review article covering its current evidence and future directions for exercise testing and training. A total of N=48 peer-reviewed Journal articles in English language were aggregated in this review.Here the Abstract as .pdf:https://dshs-koeln.sciebo.de/s/PWHF4FMtyXX9APOHere a Playlist to all #sciencesnackshttps://open.spotify.com/playlist/10RidgFbWxpq2Uo7ieF84V?si=MbLfAgYMR4aD_AyHzR4Cfg&pi=QSKvlxDxSRi1XHere all guest episodes:https://open.spotify.com/playlist/2KAIQpuFMv21jKYqeBA3zy?si=jjmr2JycTE2Q1Vm9Y16LMA&pi=39X3URPuQxemdYou can support this podcast here!

In this episode of Your Dream Business Podcast, I'm talking about how important your webinar's topic and title are when it comes to getting people to sign up and actually show up. After looking at hundreds of webinars from different industries, I've pulled together seven key things that can help make your title more appealing and effective. I'll walk you through how to craft titles that are clear, believable, powerful, and emotionally engaging — plus how to handle common objections and strike the right balance between being inspiring and realistic. If you're a course creator, membership site owner, or coach, this episode is packed with tips to help you get more people interested in your webinars. KEY TAKEAWAYS COVERED IN THE PODCAST Your title can make or break your webinar. - A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar. Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones. Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects. In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live. After

What determines if you get great results from your strength training, or just spin your wheels without getting anywhere? In this episode, we present our seven principles of highly effective strength training. These principles are not written in stone, and they have considerations and exceptions. But if you listen to the whole show, you'll be better equipped to deal with plateaus in your training and reach your fitness goals faster. Timestamps: 03:00 - Principle 1: Progressive Overload 10:50 - Principle 2: Specificity 16:20 - Principle 3: Consistency 21:30 - Principle 4: Individualization 26:00 - Principle 5: Variation (but Not Randomization) 34:30 - Principle 6: Recovery 42:45 - Principle 7: Technique First *** Do you like what you hear so far? Please leave a five-star review in your podcast player. And hit that follow button! You can also follow us on Instagram. You'll find Daniel at @strengthdan, and Philip at @philipwildenstam. Become a part of our Reddit community here. *** This podcast is brought to you by Styrkelabbet AB, Sweden. To support us, download the world's best gym workout tracker app StrengthLog here. It's completely ad-free and the most generous fitness app on the market, giving you access to unlimited workout logging, lots of workouts and training programs, and much, much more even if you stay a free user for life. If you want a t-shirt with ”Train hard, eat well, die anyway”, check out our shop here.

Are you pouring your heart into content but still hearing crickets when it comes to clients? Discover the Attention Alchemy™, the secret formula of how to turn visibility into revenue. Listen to your host, Deb Boulanger, as she reveals how message clarity, thought leadership, and authentic business alignment attract your ideal clients without the grind. In this episode, you'll learn the four pllars of Attention Alchemy™ to build a business that books itself. And why strategic consistency matters more than posting everywhere, and how true growth in your business comes from resonance, not relentless activity.   If you're ready to step off the hamster wheel and into your highest value as a thought leader, this episode just might change the way you do business forever. Are you ready to step into Attention Alchemy™ and finally create the visibility that drives revenue? This episode was made for you.   To see the full show notes, go to LifeAfterCorporate.com/podcast   Connect with Deb Boulanger Website: https://www.LifeAfterCorporate  LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate   Tweetable Quote: "What makes you magnetic and what makes you heard with precision and attracts your ideal clients to you is your emotional truth.".... Deb Boulanger on The Power of Emotional Truth in Marketing "She stopped trying to help everyone who was in a career transition and started speaking directly to senior professionals in their final career chapter who had been employed in their current company for a number of years." … Deb Boulanger on The Power of Specificity in Career Coaching   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

In this episode, Buffy explores the quiet power of specificity, and considers how precise, thoughtful feedback can leave a lasting mark. From Mr. Rogers' letter-writing habits to Oprah's fourth grade teacher, Buffy shares stories that illustrate how specificity deepens connection, affirms identity, and answers our deep human desire to be seen.

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Mini-Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- How to Train for Long Hikes- The Law of Specificity in Training- Developing Discipline- Zone 3 Cardio- How to Lower Your Blood Pressure- How I Choose The Best Fish Oil- Farting in Front of Your Spouse- And more...Check out my Real Life Youtube Series here:  https://www.youtube.com/watch?v=Ub2tWWgbRqQ .Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram here: https://www.instagram.com/tone_reverie/ I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far).Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all here: https://www.sfinnercircle.com/

In this episode of the Science of Slink podcast, Dr. Rosy Boa explores the question, 'What is the hardest pole dance move?' She explains that the answer depends on various factors such as individual physiology, training background, and specific adaptations. Dr. Boa discusses different challenging pole moves categorized by flexibility, strength, and athleticism, emphasizing the importance of specialized training. She also offers insights for hobbyist pole dancers on achieving impressive performances without extreme movements, and provides encouragement for those pursuing advanced techniques.Are you a pole nerd interested in trying out online pole classes with Slink Through Strength? We'd love to have you! Use the code “podcast” for 10% off the Intro Pack and try out all of our unique online pole classes: https://app.acuityscheduling.com/catalog/25a67bd1/?productId=1828315&clearCart=true Citations:Hawley, J. A. (2002). Adaptations of skeletal muscle to prolonged, intense endurance training. Clinical and experimental pharmacology and physiology, 29(3), 218-222.Izquierdo, M., Häkkinen, K., Gonzalez-Badillo, J. J., Ibanez, J., & Gorostiaga, E. M. (2002). Effects of long-term training specificity on maximal strength and power of the upper and lower extremities in athletes from different sports. European journal of applied physiology, 87, 264-271.Chapters:00:00 Welcome to Science of Slink00:19 What is the Hardest Move in Pole Dance?01:17 Specificity of Training and Adaptation05:33 Flexibility moves08:26 Strength moves10:51 Power moves14:12 Impressive (but not necessarily difficult) moves for Performances16:56 Final Thoughts and Encouragement

Dan tries to update everyone on the Kansas penalties to the 17 but gets tripped up. Dirk talks about the post race penalties from Indy and Charlotte. They discuss the extra money for Mods over the next three days, and they get you set for Sunday's race at Nashville.

Listen, we could tell you all day what it takes to make a query and a novel sparkle, but why not hear it from a star agent like Michaela (Mike) Whatnall? That's right! This week, authors Anna Mercier and Lyssa Mia Smith chat with Mike Whatnall of the Dystel, Goderich & Bourret agency about what makes a project really stand out and the answer is: specificity. Mike's craft insight covers everything from pitches to magic systems and everything in between.Michaela Whatnall's WebsiteTurning to Story Substack

Thanks for tuning in to the Data Driven Strength Podcast! More from Data Driven Strength:https://data-drivenstrength.kit.com/profile00:00 Intro07:13 Q&A Start: Sets to Failure vs. Reps in Reserve (Hypertrophy)14:01 Sets to Failure vs. Reps in Reserve (Strength)19:07 The "Fatigue Boogeyman" in Hypertrophy Training24:51 Fatigue Management in Strength Training31:23 Autoregulation in Training36:27 Hypertrophy for Lifters with 10+ Years of Experience53:11 Specificity of Hypertrophy Work for Powerlifting1:06:40 Fringe Extrapolations in Evidence-Based Fitness1:26:13 Using Velocity to Avoid Overshooting1:30:59 Concentric vs. Eccentric for Hypertrophy1:37:40 Improving Grip Strength for Deadlifts

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you doing great work but still feel like your agency's stuck in neutral? The truth is, talent alone doesn't scale a business. In this episode our guest, Stephen Woessner—author, agency growth strategist, and founder of Predictive ROI—reveals why most agencies hit a ceiling... and how to break through with a smarter, more strategic approach. From developing a true methodology to showing up with content that teaches, we dive into what's working now (and what's not) when it comes to agency growth, client expectations, and scaling with intention. If you've ever relied a little too heavily on referrals, be unsure of your niche, or found yourself winging it without a real system—this one's for you. Tune in to learn how to enhance your agency's approach to attracting clients and scaling your business! Stephen Woessner is the founder of Predictive ROI, an agency that helps clients build predictable and repeatable ROI so they can focus on doing the work they love alongside clients they choose. With over 30 years of experience, including a six-year stint in academia, Stephen discusses what's working right now to get more leads, why getting specific is vital for agencies, and why the journey to scaling your journey requires patience, as well as methodology. Stephen also hosts the "Onward Nation" and "Sell with Authority" podcasts and is the bestselling author of five books, including his latest, “Sell With Authority". In this episode, we'll discuss: Why you should be ridiculously specific. Developing a true methodology to showcase your process. How a softer approach can lead to bigger wins. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Power of Specificity (and Content That Teaches) Stephen has had a long career in the agency world, starting thirty years ago, before ROI was a thing, and working alongside agencies and consultants — teaching them how to build their authority within the markets they serve. He worked six-years in academia while also sharing his knowledge in his first books on Viral Social Networking and SEO. The expertise shared in these books got him requests to work as a consultant for different businesses, which led to him starting his own agency in 2009. At his agency, Stephen commonly works with agencies and consultants that are going about sales and new business development in the least effective, most painful way possible. In fifteen years, he's seen a lot in the business and now brings his own perspective on what's currently working in the agency space. According to him, success comes from being ridiculously specific—about who you serve, what you offer, and how you market it. It's not about flashy gimmicks or one-size-fits-all strategies. Agencies that clearly communicate their expertise and share their knowledge generously (even for free!) are the ones building long-term trust. With the many AI tools available for marketers nowadays, there just isn't a valid excuse for not putting your own content out there to attract clients with valuable tips that show your expertise. These should be small, actionable pieces that solve real problems. That kind of generosity leads to high-quality leads who already trust you by the time they reach out. While the tools might not be polished yet, they show just how easy it is now to create content and show up consistently. The key is that agencies need to be intentional, have a point of view, know their clients' real pain points and speak to them clearly. Raise the Bar or Get Left Behind Today's clients are smart. They're looking for specialized, strategic partners—not generalists who throw spaghetti at the wall. Agencies that develop a true methodology, a real system for delivering results, stand out. It's not just about the work—it's about the process behind it. Simply put, a solid methodology builds trust. It shows prospects that you know what you're doing and that you've done it before. And yes, it's a big part of what makes an agency sellable down the road. If you're familiar with games like “Age of Empires,” the process of building your methodology will be a lot like starting scrappy in the stone age—just you, maybe a freelancer or two. But as you gather resources (aka leads, a team, and tools) and build systems (onboarding, sales, and delivery processes), you level up. The methodology evolves as you grow—and mastering each stage is what gets you to the next one. The path to growth requires structure, clarity, and an intentional approach. If you're still winging it with no repeatable system in place it might be time to rethink the game plan. How a Softer Approach Can Lead to Bigger Wins Other than a methodology, the journey to the top will also require patience. Scaling an agency is rarely instantaneous and each stage of development comes with its own challenges and learning experiences. Agencies at various levels of growth face unique challenges, and the aspiration to leap from a level two to level thirty-seven—is just unrealistic. You need to experience the wins and losses that truly gives you the expertise to sustain growth and learn to appreciate that they've prepared you for the next challenges and goals. Jason was actually confronted with this lesson while preparing for his latest event, which although did eventually sell out, but did so much more slowly than he would've liked. In the end, the team made the decision to stop being pushy about promoting the event and instead try to be more inviting. A pushy attitude will likely be met with resistance. Instead, a gentle nudge or an invitation to explore creates a sense of curiosity and openness. By reframing the conversation from one of pressure to one of invitation, he was able to build trust and rapport. People are more likely to engage when they feel they have the autonomy to make choices without feeling coerced. This is the same principle that drives successful business generation. Instead of being pushy, make sure you're sharing case studies, insights, or even hosting webinars that allow prospects to learn and engage with the agency's expertise. Trust that you're offering great value that resonates with the target audience, encouraging your audience to lean in and explore further, rather than overwhelming them with hard sells. Creating Content That Draws the Right Clients In So what is the type of content agencies should be creating to get prospects to lean in? The first thing that may make you feel like you're screaming into the void is trying to attract just any client who can sign a check. Successful companies have shown that focusing on a select group of high-performing clients can lead to tremendous success. This does not mean that if you start to work with plumbers you'll have to work with that niche in perpetuity. A niche can also be a specific problem you solve or an area you serve, not just an industry. When you focus on "right fit" clients, you'll attract people you genuinely enjoy working with who choose to stay with your business long-term. When agency owners narrow their focus, they can tailor their offerings to meet the unique needs of their chosen niche. This not only enhances the quality of service but also simplifies the content creation process. Once the target audience is identified, agencies can generate relevant and engaging content that addresses the specific problems and pain points of their clients. At this point, you can focus on sharing content that makes a lasting impression. By providing valuable information upfront, you'll no doubt capture the attention of potential clients and build credibility. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What if the story you were afraid to speak… was the one someone desperately needed to hear? In this raw, radiant, and revealing first-ever podcast interview, I sit down with writer and first-time speaker Leah Vidal Carrosquilla (aka Little Miss Wordy), author of Light Up the Sky—a 365-day devotional crafted for young male athletes craving strength, faith, and self-worth in a world full of noise. But Queen, this episode is so much more than a chat about publishing a book. It's a behind-the-scenes breakdown of what it means to transform personal grief into global impact. Leah takes us on an intimate journey from coffee chats with her late mom to hearing God's nudge to "write the dang thing" for her son—when nothing else on the shelves spoke his language. You'll hear how one teacher's words nearly crushed her writing dreams—and how her own storytelling superpower resurrected them. We explore identity, healing, and what happens when you stop hiding behind the page and start owning your voice (even in a Mad Hatter costume, yep!). If you've ever doubted your right to be heard, THIS is your sign to speak your truth—out loud.

How can older adults reclaim movement as a joyful, empowering part of life despite pervasive cultural narratives about aging? Letting go of perfectionism opens the door to playfulness and self-compassion. "If I can be more compassionate toward myself, I can let go of this addiction to competence and just let myself try, and suck. So yeah, I have come to embrace the idea that if a thing is worth doing, it is worth doing badly and playfully." ~ David Wilson (48:45) This conversation with David Wilson explores how movement intersects with aging, self-perception, and cultural narratives. David begins by addressing how deeply internalized ageist beliefs affect people's willingness to move, take up space, and try new things. The discussion challenges the idea that aging necessitates physical decline, emphasizing instead that variety in movement and awareness of personal stories can lead to growth and transformation at any age. David also critiques societal pressures that promote fear-based motivation, and he encourages a shift toward framing movement as a present-moment gift. The conversation moves through practical barriers and misconceptions that keep people inactive, such as rigid goals, perfectionism, and the belief that certain types of exercise are required. It emphasizes meeting oneself where one is, using personal values rather than fixed goals as guides. The importance of self-compassion, playfulness, and the willingness to "do things badly" is highlighted as a more sustainable path toward movement. There's also a critique of mainstream fitness messaging, which often excludes older populations by failing to address their actual lived experiences. Takeaways Internalized ageism — Movement hesitancy is often rooted in lifelong exposure to ageist narratives absorbed from a very young age. Misconceptions about aging — Many decline-related assumptions are not due to age itself but to reduced movement and lifestyle limitations. Curiosity over goals — Letting go of rigid, timeline-based goals makes space for exploration and deeper engagement with movement. Compassionate self-awareness — Bringing compassion into one's personal practice enables growth without harsh self-judgment. Playfulness as practice — Play offers a route to joy and learning, especially valuable when countering addiction to competence. Movement generalism — A broad, varied movement practice supports better adaptability and long-term capability. Fear-based fitness culture — Much mainstream messaging about aging and exercise motivates through fear instead of empowerment. Efficiency of the body — The body conserves resources by shedding unused capabilities, so maintaining movement variety is crucial. Accessible movement — Movement does not require equipment, special clothing, or gym memberships—it can be integrated into daily life. Time as a barrier — A perceived lack of time is the most common excuse for not moving, yet even minutes of activity show measurable benefits. Specificity of training — Effective physical preparation must match the demands of real environments rather than generic or repetitive exercise. Gratitude for the body — Pausing to appreciate the body's enduring support helps reframe limitations and fosters a more engaged relationship with movement. Imagination of aging — How one envisions growing older strongly influences present decisions about health and movement. Practice as identity — How we treat ourselves in movement mirrors how we show up in the world and in relationships. Resources OldsCoolMoves on Instagram OldsCoolMoves website — David Wilson's web site offering online courses and information. Five Minute Movement — A series of short guided sequences emphasizing movement variety. Ageism Unmasked — Tracy Gendron's book exploring the deep roots and effects of ageism. This Chair Rocks — Ashton Applewhite's book offering another perspective on ageism and cultural narratives about aging. Road Scholar — A nonprofit focused on travel and education for older adults. (Written with help from Chat-GPT.) --- Hello

Send us a textFit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts Spotify

Specificity

ABOUT THIS EPISODE: In this episode, I'm joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you're ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis delves into the important distinction between finding clients and attracting them. She shares her insights on strategies for transforming scattered lead generation efforts into a powerful attraction model. Discover how to leverage your existing network and become more precise in defining and reaching your ideal clients. _______________________ Connect with Lady Jen Connect and Schedule a Strategy call at https://supportfromjen.com/ YouTube: https://www.youtube.com/@LadyJenDuPlessis Free Gifts: https://jenduplessis.com/gifts/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Maples of Floodgate joins Nick to discuss The OG Seed Investor, Mike Maples Jr., on Spotting Inflection Points, Living in the Future, and Why the Best Form of Competition Is No Competition. In this episode we cover: The Evolution of Seed Investing Identifying Exceptional Founders The Role of Inflections in Startups The Impact of AI on Startups Sea Changes and Business Model Migrations The Importance of Specificity and Narrative Design The Role of Pattern Recognition in Venture Capital Guest Links: Twitter/X (guest)  Guest's LinkedIn Company's LinkedIn Company's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

Rock talks with Nathan Norris, Performance Strength Coach for the University of Manchester. Be sure to give a solid listen and click the subscribe button with authority!TIME STAMPS1:30 Nathan Norris' career path9:00 Working with youth rugby12:30 Movement proficiency in youth players17:00 Leaning into Olympic style weightlifting25:15 Strength & Conditioning at University of Manchester29:00 Specificity of training36:30 Creative programming44:00 Isometric training48:30 Where is Nathan Norris heading?GET TO KNOW NATHAN NORRISLINKEDIN: https://www.linkedin.com/in/nathan-norris-69a510115/INSTA: https://www.instagram.com/coachwelshnath/UNIVERSITY OF MANCHESTER: https://www.manchester.ac.uk/GET TO KNOW ROCKY SNYDERMEET: Visit the Rocky's online headquarters: RockySnyder.comREAD: Grab a copy of his new "Return to Center" book: www.rockysnyder.comINSTA: Instagram fan, check him out at https://www.instagram.com/rocky_snyder/FACEBOOK: https://www.facebook.com/rocky.snyder.77LINKEDIN: https://www.linkedin.com/in/rocky-snyder-cscs-cafs-nsca-cpt-a77a091/TRAIN WITH ROCKYWORKOUT: Want to meet Rocky and get a private workout: https://rfcsantacruz.com/INSTA: https://www.instagram.com/rockysfitnesssc/FACEBOOK: Facebook.com/RockysFitnessCenter

In this episode of the Pacey Performance Podcast, Rob speaks to Alex Wolf who delves into the adaptation-led approach to strength training, contrasting it with traditional methods. Alex shares his extensive background in strength conditioning and discusses the importance of defining outcomes before selecting training methods. He emphasizes the need for specificity in training and provides examples of how to effectively target adaptations. The discussion also highlights the challenges and misconceptions surrounding traditional strength training practices, advocating for a shift in perspective towards outcome-driven training methodologies. In this conversation, Alex discusses the importance of shifting from traditional exercise advocacy to an outcome-led approach in strength and conditioning. He emphasizes the need for a deeper understanding of physiological principles and the importance of clear objectives in training. The discussion also covers the training intention framework, the balance between technical skills and needs analysis, and the necessity of understanding muscle architecture for effective coaching. Main talking points: • Adaptation-led approach focuses on outcomes rather than just exercise • Specificity in training is crucial for effective performance enhancement • Understanding the intended outcome is essential before selecting training methods • Unexplained performance improvements are not sustainable or reliable • Machine-based training can be more effective than traditional barbell exercises in some scenarios • Understanding the physiology behind exercise selection is essential

Brandon Cullen | Co-Founder & Chief Concept Officer, MADabolic

Discuss the various metrics used to evaluate the quality of special tests, examine the evidence of special tests for common shoulder pathologies, discuss applications of these tests in the clinicTimestamps(2:18) Special tests for common shoulder pathologies(3:17) What is Sensitivity and Specificity?(4:24) What are likelihood ratios?(13:44) Labrum special tests(19:43) Rotator cuff special tests--ARTICLE CITATIONS used for this episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://atcornerds.wixsite.com/home/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AT CORNER FACEBOOK GROUP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/atcornerpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, Website, YouTube, and other links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠atcornerds.wixsite.com/home/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EMAIL US: atcornerds@gmail.comSAVE on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Medbridge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Use code ATCORNER to get $101 off your subscriptionMusic: Jahzzar (betterwithmusic.com) CC BY-SA—TO GET CEUs, enroll in this course: https://clinicallypressed.org/courses/Take the quiz and course evaluation and your certificate will be generated for you! We have no financial disclosures or conflict of interests.---Sandy & Randy

What if your toughest moments became your greatest fuel?In this episode, Anne Mahlum shares how she transformed personal pain into purpose—first by founding Back on My Feet, where running helps the homeless reclaim their identity, and later by building the high-impact fitness brand Solid Core. She opens up about the power of specificity in leadership, the importance of setting boundaries, and why real change starts from within.Tune in for a dose of clarity, courage, and inspiration to bet on yourself. 3 Key Takeaways:Identity Shifts Spark Change – Anne emphasizes that helping people—especially those experiencing homelessness—shift how they see themselves is the first step toward lasting transformation.Specificity Builds Trust – Whether it's fundraising or setting boundaries, being clear and intentional in your communication creates stronger connections and greater results.Leadership is Energy Management – Great leaders inspire by example, protect their time, and stay deeply aligned with their values, even when it means saying no.Timestamps00:00 - Introduction03:24 - Anne explains the mission of Back on My Feet05:07 - Discussion about running's impact on her life06:42 - Jonathan shares his running background08:47 - Conversation about identity shifting13:02 - Discussion on philanthropy and entrepreneurship15:40 - How Anne manages boundaries and opportunities18:30 - Negotiation strategies21:54 - Questions that helped Anne cultivate success25:21 - Specificity in fundraising and asks29:58 - Strategies for making multiple asks31:52 - Key pillars of building community40:59 - Future of fitness44:17 - Advice on taking action and trying new things45:49 - Reflection on future self46:50 - Closing remarksConnect with Anne MahlumInstagram: @annemahlumLinkedIn: Anne MahlumFacebook: Anne Mahlum BusinessStay InspiredNever miss an episode of Inside the Inspired! Get the motivation, strategies, and real-world insights you need to push past limits and level up your life. Subscribe and follow us on your favorite podcast platform for weekly episodes that keep you moving forward. Hit that follow button now and stay inspired!Apple: https://podcasts.apple.com/us/podcast/inside-the-inspired/id1535384791Spotify: https://open.spotify.com/show/1FV1VqP5bth6A7dEt5wo9VYouTube: https://www.youtube.com/@Jonathanzcohen

Coaches Justin, Bill, and Amanda offer coaching services for fitness, diet, programming, and more. They can be found here.   In this episode of the Bacon Bibles and Barbells podcast, Coaches Justin, Bill, and Amanda delve into the concept of periodization in training. They explore its application across various fitness domains, including bodybuilding, powerlifting, and lifestyle training. The discussion emphasizes the importance of setting specific goals, adapting training cycles, and the role of nutrition and recovery in achieving optimal results. The coaches share insights on how periodization can prevent injuries and enhance performance, making it a vital component of any training regimen. This conversation delves into the intricacies of training for powerlifting and strongman competitions, focusing on the importance of specialization, tapering, recovery strategies, and mental health post-competition. The speakers discuss how to effectively prepare for competitions, the significance of maintaining movement after intense training, and the psychological challenges athletes face after competition. They also touch on advanced periodization techniques for experienced athletes, emphasizing the need for tailored training approaches as one progresses in their fitness journey.   Takeaways Periodization is essential for setting long-term fitness goals. Different training cycles (macro, meso, micro) help structure workouts effectively. Lifestyle clients often experience natural periodization due to life events. Bodybuilders need to focus on health while pursuing aesthetic goals. Powerlifting requires a focus on hypertrophy and strength maintenance during the off-season. Recovery and nutrition play critical roles in effective periodization. Injuries can arise from repetitive training without variation. Specificity of goals is crucial for effective training outcomes. Periodization can help manage weight fluctuations throughout the year. Understanding individual needs is key to successful training programs. Specialization lifts are crucial for competition preparation. Tapering involves reducing volume while maintaining high loads. Post-competition recovery should include light movement to avoid stiffness. Unilateral training is essential for strongman athletes. Mental health is a significant concern post-competition. Establishing new goals is vital after a competition. Avoid long breaks after competitions to maintain fitness. Hormonal changes can lead to emotional challenges post-competition. Training strategies should evolve after five years of consistent training. Communication with coaches is key for mental and physical recovery.

Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smmUnpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers

Get free chapters of my book, Good Talk, and master the art of conversations big and small: https://www.danielstillman.com/good-talk Please support the podcast!

Most startup pitches sound the same—AI-powered, disrupting X-billion-dollar markets. But if everyone sounds the same, how do you stand out? In this episode of SaaS Fuel, Jeff Mains sits down with Rajiv Nathan, aka Raj Nation—TEDx speaker, startup storyteller, and founder of Startup Hype Man. Raj breaks down why your storytelling is failing, how to instantly make your audience feel seen, and the simple "K-PASA" formula that transforms your pitch from forgettable to fundable.Whether you're pitching investors or converting customers, this episode will reframe how you communicate your SaaS solution forever.Key Takeaways 00:00 - The myth of short attention spans 02:09 - What makes a pitch unforgettable 06:21 - How Raj brings story into teaching yoga 09:49 - Stop pitching with “disruptive” and “TAM” talk 12:35 - How to emotionally connect with buyers in 30 seconds 16:13 - Why investors and customers need the same message 20:22 - Sell your vision, not your version 1.0 24:36 - Don't lead with TAM—here's why 27:30 - Building connection through specificity 30:02 - Freestyle storytelling vs. vague claims 32:45 - Jedi mind tricks: Leading buyers to your product 36:22 - The Super Mario method for SaaS demos 42:59 - Stop showing dashboards first 44:50 - Micro-KPASA in demo storytelling 48:06 - Meet your buyer where they are 50:09 - Why quadrant/feature tables don't impress investors 52:08 - Pitching category creation instead of competition 54:09 - Reframing pre-revenue into strategic advantage 56:18 - Micro-stories that make you a thought leaderTweetable Quotes“Don't lead with your TAM. That's table stakes, not your story.” — Rajiv Nathan“Growth isn't just about numbers—it's about building a future-proof company with real significance.” — Jeff Mains“Stop calling it a demo. Start treating it like a story.” — Rajiv Nathan“SaaS founders often mistake product excitement for buyer interest.” — Rajiv Nathan“The best way to win trust? Share their pain before you share your product.” — Rajiv Nathan“You're not just selling software—you're building a world people want to live in.” — Rajiv NathanSaaS Leadership LessonsLead with empathy, not features. Founders who make their audience feel seen build trust and convert faster.Your TAM isn't your hook—your customer's pain is. Don't open with market size or buzzwords. Start with real-world problems.The best demos are designed like video games. Use progressive disclosure—layer features like levels in Super Mario.The K-PASA formula makes your pitch unforgettable. Problem, Approach, Solution, Action—it's simple, emotional, and effective.One message can serve both investors and customers. Tailor slightly, but don't reinvent the wheel. Consistency builds clarity.Specificity beats generality—every single time. Vague claims fade fast. Micro-stories make your pitch stick.Guest ResourcesEmail - rajiv@startuphypeman.comWebsite - http://www.startuphypeman.com/LinkedIn - linkedin.com/in/rajivnathanCompany LinkedIn - https://www.linkedin.com/company/startup-hypeman/Community: GOAT to Market Club -

When Jairo Zeitel noticed his grandchildren refusing to eat anything healthy, it sparked an invention that would revolutionize nutrition for picky eaters. Jairo's journey from concerned grandfather to innovative entrepreneur demonstrates how identifying and refining your target buyer can transform your business trajectory completely. What began as a simple solution for his own family evolved into InviNutri, a microgreen-based powder 40 times more nutritious than regular vegetables that disappear when sprinkled on food. But the path to success wasn't immediate.In today's episode, we'll discover how InviNutri went from stalled growth to rapid expansion by pivoting its marketing strategy. Initially positioned for general picky eaters, sales remained frustratingly slow until a crucial insight changed everything: the product wasn't just for casual picky eaters but provided essential nutrition for children with special needs and their burnt-out caretakers. Jairo's story is a masterclass in business evolution - showing that sometimes your initial vision needs refinement to reach those who need your product most.In today's episode of the Harvest Growth Podcast, we cover:How identifying the right customer segment with genuine pain points can radically accelerate business growthWhy finding the exact market fit matters is crucial for accelerating business growthThe value of product and business research in growing and iterating your startupHow a small shift in brand positioning can completely transform your business successTransform your family's nutrition with InviNutri, the invisible superfood powder that delivers 40x more nutrients than regular vegetables while ending mealtime battles for good. Experience healthier kids and happier parents for less than $1.50 a day at www.invinutri.com.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

“Sameness is terrible. Your goal is to cut through it. If you have a unique perspective, you're going to take vampires or anything that everybody thinks they know and do it in a way that's really exciting and gets people really pumped up about it. There are all these incredible worlds to explore, but there just needs to be somebody that can take you there that has a different way of doing it… I want to see creators that offer something specific and unique. Specificity is key to me. I don't want a cover band. I don't want people covering what has been before. I want to see something new. I want to see a badass band with a new singer or new lyrics, a new style of music,” says Peter Katz, founder of Story Driven, a literary management and production company.  On today's episode, we speak to Peter Katz, a manager and producer championing writers with fresh, unique voices who are forging new ground. We talk about what he looks for in a writing sample, why he loves being a judge in Final Draft's Big Break screenplay competition, and why short stories are having a bright moment in the film industry.  “Recently, I've actually seen TV executives starting to think about short stories as a foundation for potential shows. It's a really effective way to communicate an idea quickly, in a really conceptual way, but also, it's not like a pitch. It's very tonal. You have character perspective and you have the style that the author brings to it. So I think it has a really unique marriage between pitching the concept, but also immersing you in a world in a very short period of time. That's why I think it's been effective in selling to a market, because you could share a short story with somebody and it doesn't demand a lot of time. If it's developed properly, you're able to learn about the potential of this project and then quickly share with somebody else on your team. And overnight, a lot of people can sign on to a project because it doesn't take as long as other mediums,” says Katz.  To hear more about Katz's perspective on the industry and what he looks for in a writer's voice, listen to the podcast.  

Israel Gasperin is a visionary entrepreneur, engineering scientist and the founder of Zentrela, a company dedicated to transforming cannabis research through advanced neurotechnology and AI. Under Israel's leadership, Zentrela developed the Psychoactive Effect Level (PEL) metric, an innovative EEG-based measure capable of objectively assessing cannabis products' psychoactive potency. By combining wearable EEG technology with AI-driven EEG analysis, the PEL metric provides cannabis producers, researchers, and regulators with a non-invasive and cost-effective way to quantify product effects and maintain quality control.  At CannMed 25, Israel will share results from over 10,000 EEG scans of consumers using a wide range of cannabis products in his oral presentation titled “Cannabis Effect Research Driven by EEG Technology and Machine Learning”. During our conversation, we discuss:  How Zentrela's wearable EEG technology got its start measuring drowsiness in truck drivers   The unreliability of consumer feedback with regards to cannabis product effects  How the PEL metric was created to measure the unique psychoactive effects of cannabis How producers can use PEL to objectively measure the quality and effectiveness of cannabis products beyond cannabinoid percentages  Research findings that show THC% and PEL% are not directly correlated  and more  Thanks to This Episode's Sponsor: The DENT Institute With more than 300,000 patient visits per year, the DENT Neurologic Institute ranks among the largest neuroscience centers in North America. Its 24 subspecialty clinics often treat the most challenging neurologic conditions including but not limited to Migraine, Chronic pain, ALS, MS, Parkinson's, Dementia, and Neuro-Oncology. With their mission of advancing neuroscience, the Dent Institute established a cannabis clinic in 2016 to aid in the treatment of these chronic conditions seen throughout the institute. Learn more at dentinstitute.com Additional Resources Zentrela Website Israel Gasperin on LinkedIn Use of a Novel EEG-Based Objective Test, the Cognalyzer®, in Quantifying the Strength and Determining the Action Time of Cannabis Psychoactive Effects and Factors that May Influence Them Within an Observational Study Framework Sensitivity, Specificity and Accuracy of a Novel EEG-Based Objective Test, the Cognalyzer®, in Detecting Cannabis Psychoactive Effects Register for CannMed 25 Meet the CannMed 25 Speakers and Poster Presenters Review the Podcast CannMed Archive

Ever at a loss for words when trying to partner with local businesses?In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch. We'll walk through the six psychological triggers—reciprocity, authority, social proof, scarcity, commitment, and liking—that can turn your pitch into an offer they can't refuse. You'll come away understanding how each trigger can be woven into your marketing narrative to capture the interest of potential partners from every angle.But the insights don't stop there; You'll be armed with a four-step blueprint for crafting a high-converting pitch that includes the hook, value proposition, social proof, and the decisive close. Curious about the application? I'll be giving some real-life examples, showcasing how these strategies have found success in diverse settings like gyms and coffee shops. As the episode wraps, discover advanced techniques for scaling your strategy: automation, social media dynamics, and powerful referral networks become part of your armory.What You'll Learn in This Episode:The role of effective communication in strategic partnerships.Common pitfalls dentists encounter in ground marketing.Psychological triggers that elevate your pitch.A four-step structure to craft a compelling pitch.Advanced strategies for reading reactions and handling objections.Innovative incentives to make your offers irresistible.Successful real-life examples of pitches in non-traditional settings.Techniques to automate and scale your ground marketing efforts.Hit play and discover how to skyrocket your dental practice with winning marketing pitches!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Businesses/Brands:CrossFitLA Fitness‍Software/Tools:Excel‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: mastering Your Ground Marketing Pitch. We're gonna be discussing how to competently communicate your offer to potential partners. Now ground marketing is one of the most powerful cost-effective strategies to create a continuous stream of new patients for your dental practice. Not only is it a continuous stream, but this stream has depth volume, however, success hinges on your ability to pitch effectively, turning cold introductions into long-term mutually. Beneficial partnerships. This is just good to do in general, even when you're just talking out and about. This is gonna really, really help you out with your ground marketing, but also people skills and so much more.Now, most dentists fail at ground marketing because number one, they talk too much about themselves instead of what's in it for the other person. Two, their offer is unclear, generic, or lacks an irresistible incentive. Three. They don't overcome objections with confidence. And four, they fail to follow up strategically.Now this episode's gonna break down every detail of crafting, delivering, and closing a high converting ground marketing pitch so you can walk into multiple businesses and secure referral partnerships Specifically, we're gonna be discussing three things, three events, three businesses in this episode, schools, gyms, and community events.Now, understanding the psychology behind an irresistible pitch. People buy into partnerships emotionally, then justify them logically. So if a business owner doesn't feel emotionally engaged by your offer, they won't care about the details. So here's how to structure your pitch so it triggers a yes response in their brain.There's six psychological triggers that make people say yes, and we've discussed them in previous episodes. And number one, reciprocity. People feel obligated to return favors, so offer something valuable first before asking for anything in return. Two authority. Position yourself as a trusted expert, not just a dentist looking for new patients, but you can possibly use phrases like most people don't realize how much their oral health affects.And then you mention a specific concern like how much their oral health affects their diabetes, their confidence, their fitness, et cetera. And continue with that. You're positioning yourself as a trusted expert.Three social proof business owners want to know that others already trust you. So mention existing partnerships. Four. Scarcity. If your offer feels exclusive or limited, they'll value it more. Five. Commitment and consistency. When they agree to something small, they're more likely to commit to something bigger later.And six, liking people do business with those they like and trust. So make your pitch conversational, not salesy. Okay, so those are the six psychological triggers that make people say yes, and that's what's gonna be behind your pitch. So the proven formula, we're gonna share it right now for a winning ground marketing pitch.There's a four step structure of a high converting pitch, and we discussed this in the ground marketing course with further details, but every effective pitch follows this proven structure. Number one, the hook. So instantly grab their attention. Start by focusing on them, not yourself. Here's a couple examples, right?Hey, I love how your gym promotes holistic wellness. I love to support that in, a way that makes your members even happier. Or, Hey, your daycare does an amazing job helping kids developing their confidence. You know, I love to offer something that makes parents feel, supported. Make sure it's a hook, grabs their attention.Not long, 10 seconds or less, Hey, it's free. Grab whatever you want, right? That's at an event. Make sure. It's a hook. Then the second part is the value proposition. Now this one's 30 seconds, or less, right? What's in it for them? So first we instantly grab their attention, Hey, it's free. And then what's in it for them?So explain how your partnership will help their business members, customers, or students. So here's an example. We found that parents at daycare centers love getting expert guidance on their children's oral development. I love to provide a free Healthy Smiles for Kids Workshop that adds value to your families.Or, our goal is to help your customers feel more confident about their health. We can provide a free small performance assessment for your members the next time you have an event. Boom. That is the value proposition. 30 seconds, that's what's in it for them. The next thing number three is social proof.That's another 30 seconds or less. Show that others trust you. So you can share a real world example of success to make them feel comfortable. You can say, you know, we've partnered with, this specific business and they loved it because it gave their customers an added benefit at no cost to them. Or you can say, Hey, when we ran this with another business, they saw a 27% increase in engagement from their members.So that's why it's important to track these things because data like this helps when you are doing your pitch, when you're providing the social proof. I personally like the first one, we've partnered with this local businesses and they loved it because it gave their customers an added benefit at no cost to them.Sometimes I say, Hey, you know what, for this month we're specifically doing this, blah, blah, blah. For the community, we wanted to promote you. A lot of people saw more of our patients become their clients, we just wanted to have your information. Boom. Social proof, right? And then finally the close 10 seconds or less.This is a soft, no pressure ask. Don't say, would you like to do this right? Say, Hey, let's test it out. Let's make this happen. If it works we can expand it. Sound good? Boom, that's it. That's all you have to do. So that was the hook. 10 seconds. The value proposition, 30 seconds. What's in it for them?The social proof show that others trust you. That's 30 seconds and the close, that's 10 seconds and it's a soft, no pressure ask. So that's what in total, that's about a and a half. Obviously there's gonna be conversation back and forth, right? Don't try to, I have a minute to do my introduction and that's it.No, make it like you're playing catch with this, right? Do the hook, play, catch value proposition, play catch, social proof, play, catch the close, play, catch right conversations going back and forth with them. Now you wanna learn, and this is huge, huge, huge advanced strategies for maximum impact. A how to read and adapt to their reactions.That's, I can't tell you how incredible that is because sometimes you will see people say, yeah, definitely drop off your signup sheet. I'd love to have this person. You can see their reaction. They're thinking of people in their mind to sign up. They have family members, all these things. Although you said it's for the employees, but they wanna sign people up.Then you see people who, their reactions, they could be saying, yeah, just leave it, drop it off. You'll come by and pick it up on Friday. they're not even looking at the sheet of paper or they're not even thinking about the calendar or anything like that. their reaction is, plain.nothing to it. That's where we're gonna be discussing right now, how to read and adapt to their reactions. So if they lean forward, nod, or especially ask follow-up questions, they're interested, move toward the close, right? But if they seem hesitant, use the softening technique and the softening technique is, you're just totally understandable.So you can say something like, Hey, totally understandable. I know you're busy, so let's just try this with a few people and see if they like it. Or we can try this with a couple of your classrooms and see if they like it. Or we can try this with a specific grade, or a specific daycare or a specific time.We can try this at your next event, right where you have more vendors. Totally understandable. Uses something we call the competitor mention technique. You can say, I totally get it. LA Fitness said the same thing at first, but when they saw how easy it was, they loved it.So you can mention something like that. You're mentioning the competition. I've yet to need to do that. But we do have members who have done that and it works fantastic. So you can go ahead it's a partnership and you see that they're leaning forward with success, once you do, you can tell, you can read and adapt their reactions from the hook once you're like, yeah.And then the value proposition, if their eyes get wider, their eyebrows raise higher, they see more excited. They want to sit and talk with you. They give you more time. You already closed it. You know, you don't need to, think about it and say, okay, you know, we can test this out with a couple people.No, you can just say, we'd love toparticipate at the event, or whatever you're trying to do right now. Objection handling. Sometimes you may get, people say, especially at corporations, we don't usually do partnerships like this. Now you can say, I totally understand. Neither did this specific business, but after trying it, they loved it because it added value to their customers.Had no extra effort on their part. We're doing everything right. So then they're gonna say, okay, cool. You may get objections like, I don't think our customers would be interested. that's where you say, I hear you. Most customers don't realize they need this until they're offered it. That's why we start with a, small group or we start at a small event, or we start with a couple of your people right, to see the response You may get, we already work with another dentist. This one I have gotten many times. Now you can say a couple things. One thing you can say is like, Hey, that's great. That means you understand the value of oral health for your customers, your children, your members, whoever, right? But what we offer is a bit different.Our approach is a hundred percent focused on than mention a unique angle. Would you be open to seeing how this compliments what you're already doing and then boom, you continue. Right? A lot of the times, especially at schools or daycares, you may get someone who says, yeah, you know what? We already work with another dentist.Say, oh no, I completely understand. You know, that's fantastic. That's wonderful. You value oral health for your customers, your members, your students. Wonderful. I love it. what we wanted to offer was a little bit different on their approach. I think they come like once a year, once every two years.Right. And typically, yeah, they do. Dentists come once every quarter or once every two years. And then you can mention, what we wanted to do was just offer like a mini workshop, no competition, nothing like that. We're not trying to steal customers or steal anything like that. We just wanted to enhance, the importance of oral health, right?Or enhance the importance of a specific unique angle. we can start off with just a couple classrooms. That'd be perfectly fine. It can be part of like an assembly or whatever, and then boom. You're like, yeah, you know what you let's make it happen, and then you can make it happen. A lot of it has to do with your tone of voice too.Now that's what you're gonna do with objections. You're gonna have those advanced strategies on how to read and adapt reactions.Now your secret weapon is gonna be irresistible incentives that close deals. Most businesses won't partner unless they see a clear win. So use high converting incentives and every community, every location is gonna be different. Giveaways that work, for example, are whiteningsfree whitenings. that's probably universal and makes their customers feel special.Then you can do free digital smile makeovers, it's digital. So more engaging than a cleaning you can do exclusive offers if you want, That increases engagement, gift cards and things like that. Personalized oral health and fitness guides. free mouth guards if you like.free office tour a special on a new patient exam at the same time. Sometimes we do have quite a few members don't offer anything for free. they're just available for them and they stay on top of mind. They have specific people who are just ground marketers who make sure they are up there in there, in the businesses, staying on top of mind, staying on the events.Helping them connect with other businesses. And they are just, I mean, they've never offered anything for free. They're just like, Hey, we're here. And then they're always participating in their, things. And those are fantastic. Those are fantastic when they do that. But me personally, yeah.New patient exams, free office tour, and free whitenings. Those are my top three for me. Now the urgency hook, we're only offering this partnership to two local gyms this quarter, or we're only doing this with one gym this month. It can be the health and wellness month or whatever that you want to call it.And yeah, they're gonna wanna partner up with you because it's, Hey, I wanna be that one gym, right? That's in front of your patients. Or you can say, Hey, we have room for just five daycares to receive our free Healthy Smiles workshop that we're doing this month, and we thought about this daycare and we'd love to do it.now, the follow-up system that converts interest into results, this is how you're gonna wanna follow up, okay? Now the day after, follow-up email or text, right? You can say, Hey, excited to work together. My name is great meeting you. Here's a quick summary of what we discuss and let's test this out, or let's make this happenand see how they like it.I'll follow up in a few days to check in, right? And then you wanna. Personal check-in. You wanna call or drop by in person and just say, just wanted to check in if you had any questions or needed any materials for me to make this easier, especially if you're gonna be a part of an event, if you're gonna be doing a specific workshop or a seminar, if it's a daycare, you might possibly be doing a workshop or something like that.If it's a gym, you're probably gonna be at an event. If it's a community event, you're gonna be at an event, right? You wanna continue to check in, see how you can be of help. And then week three and four you wanna share testimonial or success stories from other partners. Offer an exclusive upgrade to keep them engaged with these partnerships as well.Now the next step, scaling ground marketing to dominate your market. The way you wanna scale this is automate follow-ups. So use a CRM to track partnerships and automate email, text reminders. Now, in the ground marketing course, we do have, it's an Excel sheet that it's a template. We have it for you, and in there we show you how to do this, how to automate follow ups with potential partners and referrals, right?Businesses that you're going consistently in there. You're picking up signup sheets, you're dropping off flyers, you're doing their events, you're helping them out. But at the same time, obviously they're referring new patients. So following up is key. ' cause you're like in a relationship now, so you want to continue to show up.At the same time, you also wanna, number two, leverage social media. So tag businesses and posts to increase visibility, right? Once you've created this partnership, tag them a ton, even if you're near the specific business, if you're around the specific business. If you're in front of the specific business or you're obviously in the business, tag them.Leverage social media. Three is develop a referral network. So introduce businesses to each other and position yourself as a trusted local authority. the relationship doesn't stop there, right? Meaning, if you find they will benefit. Let's just say you're going to a specific gym and hey, the gym owner for this CrossFit will benefit knowing this other person or this person at the district.Let me introduce them. 'cause I know we've had that conversation that they wanted to be in the district too, or something like that with the schools or children or whatever. Make that happen. Make that introduction happen and that's it. Not only does this strengthen the referral, partnership, but at the same time.You're helping out the community and now you're providing benefits for both of those businesses. You're on top of mind for both of them, and it's easier for you to do things with them now, be a part of their events and so much more. And for finally, host joint events. So partner with local businesses for workshop, top of events, booths, things like that helps out a lot.So once you do that, that's basically it. The strategic ground marketing approach. You wanna make it low risk and high value, you'll close more partnerships and get more referrals and dominate ground marketing. Never say, what do you think? Never say, could we do this? Right? if you find any hesitation at all, just say, if you want, we can give it a quick try on, on the event that's coming up for you or on your next event.Or we can give it a try with a couple people in your group. If it works well, we can expand it. Sound good? Boom. That's it. This works. Most business owners don't want to feel like they're being pitched, but they love it when someone supports their business. So this approach makes them feel like they're getting the better end of a deal while naturally positioning you as someone worth promoting.So the key is get before you ask. They should feel like you're helping them first, make it feel effortless. No extra work for them. Leave a natural way for their customers to engage with you. Okay. So now I wanna share with you some scripts, for your initial approach. And remember, we wanna frame it like we're helping them. So we want to casually walk in and say, you know, if it's a gym, hey, you know, we're running a healthy smile healthy body campaign this month, and we love featuring local gyms.Can I grab your info so we can promote your gym to our patients and stay quiet? They will love this. Do this with every single fitness studio that you know of. The next one is a coffee shop. You can walk in casually and say, Hey, we're doing a sip and smile feature this month where we highlight local businesses.Our patients love. They love this coffee shop. I love this coffee shop. Can I grab your info so we can promote your coffee shop? that's it. Stay quiet. They will love it. Salon and med. Spa casually. Walk in. Hey, we're doing a confidence month, a spotlight, and featuring top local beauty spots. I'd love to include your salon, would it be okay?Can I grab your info to share with our patients? Boom, they will love this. And then daycare. Hey, this month we're doing a Healthy Smile for Kids feature and letting parents know about trusted local daycares. Can I grab your info to share with them? Not one person. Will say, no, don't. They will love, absolutely love this.you are gonna be a hero to them once you do these scripts. Right now, in the ground marketing course, we share these scripts in so many more scripts, as the initial approach to get your foot in the door, to start the conversation, to already start making this partnership happen. So many more scripts and we dive deeper on the scripts that I just told you about and show you way, way, way more.Right. But that's how you wanna do it. They give you their info without hesitation when you do this because you're helping them. And now once they're, you know, yeah, lemme grab some information for you. Yeah, of course. Take some more information, whatever, right? Once they give you their info, keep the conversation about them.Make it still about them. So with the gym, Hey, how long have you been in this location? Your gym looks amazing. The coffee shop. Hey, what's your best seller? I'll make sure to tell people to try it. The salon. Do you guys do VIP events? We see a lot of patients who love Self-care. That one's nice because they'll say like, yeah, you know what we do, VIP, eventual.We've been thinking about it. And boom, lo and behold, you guys can partner up and make something happen. The daycare. Are you guys taking new enrollments? I mean, parents always ask us about trusted daycares. Having these, conversations where you're still following up still continuing the conversation.Those questions specifically, ultimately crucial. I mean, you are deepening. You are building that relationship. You are dropping the reciprocity seed in there. By showing interest in their business, you're making them feel valued. They will now naturally start thinking about how they can help you in return.Now, step three, right? Once you're building the rapport, you can say, by the way, we see a lot of patients who are into fitness, sometimes they ask about gyms in the area. Would it be okay if we left a small signup sheet here for people who might wanna learn more about. Dentistry or dental wellness and how it connects to performance.Boom, that's it. Coffee shop. We have a lot of patients who love supporting local coffee spots. If it's cool with you, I'd love to leave a signup sheet here so anyone interested in wellness can get some cool perks in the future. salon. A lot of our patients are into beauty and self-care.Would it ever be okay to leave a signup sheet here for anyone who might want tips on how their smile plays a role in overall confidence? Or anybody here who might need free whitening? That's it. If you mentioned free whitening in a lot of them, gym, coffee shops, salons. leave that here and you're gonna see them sign up. But mainly coffee shops and salons are huge and a lot of the times gyms are too. Now with daycares you can say, many parents ask us about oral health for kids.Would it be all right if we left a little signup sheet here in case any parents have questions or want some free resources? We're running a new patient exam right now too, as well. Boom. This makes it feel like a helpful resource, not a sales pitch. And then finally, Step four, you wanna create an irresistible, non-salesy incentive, right? The gym, we're also giving gym members a free smile performance guide if they sign up or giving them free whitening. Same thing with,the coffee shop. if they sign up, we're giving them a free sip and smile rewards card, or they don't even have to sign up.It's just another free whining. If you want, justmake sure your incentive is according to location. It has to be appropriate, Step five is the indirect close. So getting them to promote you without asking directly after they say, yeah, you can definitely leave something off, or, yeah, you can definitely leave us your information or whatever.You can say, I'll stop by next week to pick up any flyers so we can let our patients know about your gym too, Would it be okay if I left some of our information here as well? You wanna say that with everyone? Make sure you're always, oh, thank you so much.This is fantastic. I love it. Hey, would it be okay if I also did this, a super small 5% at the very end? All you're doing is talking about them, you're highlighting them. You wanna provide more for them. And then you also wanna benefit their members, their residents, their customers, and at the very 5%, that's the ask, Hey, would it be okay if I leave some of my information here as well?Oh, and a signup sheet, just so anybody who's interested in blah, blah, blah, blah, blah, in a free whitening and this or that, they can just sign up. Would that be okay? Now they feel like. They got the whole good end of the deal, and the least they can do is, oh yeah, of course we can do that. So that's what you wanna do.And then step six, you want to keep, the business actively engaged, right? You wanna follow up casually drop by. Hey, just wanted to check in, see how if any customers were interested in the signup sheet wanted to stop by. Oh, okay. Cool. Yeah, there's a name. Hey, by the way, I gave a shout out to your business and our patient newsletter.Let me know if you want me to mention anything specific next time. That could be week two, week four. Hey, we had a few signups from your place. Just wanted to say thanks again for letting us set that up. If there's anything we can do for you, let me know. That could be week four, right? And then you just continually following up with them.You're continually following up with them. Now there's many, many things you can do when it comes to, how to do this right? Now, some real life examples on how this worked was with the gym, right? There's one where members secured a long-term referral deal with the gym was focused on airway and performance dentistry, and he realized that gym members were perfect candidates for his practice. He didn't use a generic pitch about dental health, which gym owners don't care about.before he failed to position his offer as a benefit to the gym. So that failed. Right? And he also, he never used reciprocity to make the gym owners feel like they were getting the better deal. So this is what he did. Instead, now he checked the gym's website to see their branding and target audience.He scanned their Google reviews to understand common complaints or interest from members, and that was huge. That was huge because that's already on the top of mind of the gym owner. And then he visited their Instagram page and saw that the gym was promoting an upcoming member appreciation month. And then boom, that's it.He just said, Hey, I wanted to be a part of that member appreciation month. Can we be a part of it? And then gave a little bit more conversation, extra value. He kept those Google reviews, the negative ones in mind and saw a way to combat that and used that to his advantage. But it acknowledged the Jim's current goal.It positioned him as helping them first, and it made it effortless for the gym. So it reduced all objections. And yeah, he used social proof, and then at the same time, he leveraged it. He can say, Hey, we recently did this with this gym, and their members loved it. Look at the social media.Other gyms reached out to him and said, Hey, can you come and do this for our practice as well? It was fantastic. So the results were really, really good. Members signed up in the first week. Many became new patients and the gym continued referring members every month, making this a long-term referral stream, and it was fantastic.Now here's another one where a practice owner, got into a coffee shop without paying a dime and she promoted her practice. Now this is pretty interesting because traditional flyers and business cards got ignored right at the coffee shop. so throw that out the window.If you feel like I'm just gonna drop off some flyers and hopefully people will sign up, it gets ignored, right? And she's proof. There was no compelling reason I. For customers to engage and coffee shop owners saw no benefit in promoting a dental office. So she did her research, right? She followed the coffee shop on Instagram and noticed they ran loyalrewards program where customers earned free drinks.She saw they often featured local businesses in their email list to boost engagement Just like most business owners saw that the coffee shop wanted to increase customer engagement and repeat visits, so she built her pitch around the goal. She said, Hey, I love your SIP and Earn rewards program.We're looking for awesome local businesses to highlight in our patient newsletter. Would it be cool if I featured your coffee shop? Notice how she offered something first, pre-promotion. She made the business owner feel like they were getting the better deal. Now the third step was she added a unique non-salesy signup sheet.So after a few minutes of chatting, she just said, Hey, I was thinking, you know, it'd be fun to offer your coffee shop customers something extra like a sip and smile rewards card for this month. Yeah, I was just thinking everyone who purchased a coffee or whichever 30 customers you absolutely love will also get free whitening with their coffee.I could stop by and bring some reward cards for you to give out. This worked incredibly. I loved it when she did this because here's the thing. You're not promoting yourself, you're not waiting for someone to sign up. You're not doing anything. This person, the barista already started having people in mind, oh my god, I can just give free whining to people.Yeah, you can give free whining to people. Oh wow. Okay. I had people in mind already. Oh, and then customers come in and you're like, Perfect. it ran out within like a couple of days. This was brilliant. And it worked because it was fun, relevant, and interactive. Not just boring dental flyers.This person's actually giving these out, right? This barista's, Hey, here's your coffee shop. And by the way, at the same time, the dental office right down the street, doctor, whoever right, told me I can give out a specific amount of free whitening to people and I just.I wanted to give it to you. You know what I mean?Or they conversated obviously, and then they said, Hey, here's free whining. Or they just said, Hey, you're coming here all the time. I absolutely love it. And we're able to give out free whitening to people. if you want it, here it is. Right?Never took it as offensive oh my gosh, I need white.None of that stuff. So get that outta your head if you think that's happening. That doesn't happen, at least in, it's never happened yet. You know, The coffee shop. Had increased engagement without doing anything extra. Right. But at the same time, obviously it brought in new patients immediately. that happened.She said, awesome, I'll swing by in a bit, drop off some loyalty, cards or some rewards cards. Would it be okay if I left a little bit more info and flyers as well around here? And then they're like, yeah, sure. Perfect. And that was it. That's all they had to do. 43 people signed up for the sip and smile giveaway the cards.17 booked appointments and then the coffee shop continued, referring customers and this was all within like a matter of days. So that was awesome. So the final takeaway, this proven ground marketing formula works every time you wanna research before pitching. Start with a hook that helps them.Offer something first, introduce the idea casually close with a no pressure offer. Follow up within 24 hours. Use this system and you'll turn every local business into a patient referral machine. Now, this is like the formula behind the scripts and strategies and things like that.Every business, every. Location, corporation Residency, HOA Chamber of Commerce business is different. They require different strategies, different methods, different ways, different systems, but the psychology behind it and everything is what we just said. So you wanna know more every. Specificity of the specific scripts, strategies and tactics and everything like that, that is found in the ground marketing course, like the gym one, the one we talked about, coffee shop strategies in their daycare events, all that with detail and templates and PD files and also real life examples of me doing them.have a hidden camera, like on my pocket so you can hear me, do some of these and also on the phone. That's all in the ground marketing course, and I teach you exactly how to do that. So if you're interested, go into show notes below. Click on the first link in the show notes below. It's the ground marketing course, checkout.Everything that's in there. I continue to add to it. Every single month, we continue to add more and more to it. So you never left alone, right? But yeah, definitely go check that out the ground marketing course. you want much, much more help, more detail. Next episode we're gonna be discussing networking hacks for dental practices.So thank you so much for tuning in. I'll talk to you in the next episode.

In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence.     If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   Find out more about Aime and Studio Cotton StudioCotton.co.uk  Studio Cotton on Instragram  

  Why This Episode Is a Must-Watch Are you struggling to achieve financial goals like saving more, investing wisely, or building long-term wealth? This episode of Inspired Money brings a unique and transformative approach to financial success—Vision Boards. Discover how visualization can reinforce your goals, reshape your mindset, and increase the likelihood of achieving your dreams. Featuring top experts like John Assaraf, Dr. Srini Pillay, and Ellen Rogin, this episode is packed with insights on how to train your brain for financial success. Meet the Expert Panelists John Assaraf is a leading mindset and behavioral expert, CEO of NeuroGym, and two-time New York Times bestselling author, known for helping individuals and businesses unlock their fullest potential using neuroscience-based training. He has built five multimillion-dollar companies, appeared on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show, and has been featured in eight films, including The Secret. Srini Pillay, M.D. is a Harvard-trained psychiatrist, neuroscientist, and CEO of NeuroBusiness Group, specializing in the science of mindset, visualization, and goal achievement. A sought-after speaker, author, and consultant to Fortune 500 companies, he translates complex brain research into actionable strategies for personal and financial success. Author of several book including, “Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind.” Ellen Rogin, CPA, CFP®, is a money expert and financial intuitive who helps people reshape their relationship with money to create greater abundance and joy. She is the New York Times bestselling author of Picture Your Prosperity, and her insights have been featured on CNBC, ABC, NPR, TIME, and Oprah Magazine. Key Highlights The Power of Visualization: John Assaraf illustrates how visualization can restructure the neural pathways in the brain, influencing behavior and identity. He recounts his own experience, stating, “I started off making $1.65 an hour… to making millions of dollars a year.” Visualization coupled with consistent action propelled his vast transformation. Specificity and Relevance in Vision Boards: Dr. Srini Pillay explains that specific and relevant goals stimulate the brain's image centers. He shares a client success story where careful visualization led to unexpected personal fulfillment, demonstrating that specificity fuels motivation and action. Aligning Financial Goals with Personal Values: Ellen Rogin emphasizes that balancing financial planning with emotional and intuitive insights can deepen the meaning and fulfillment of financial success. Her structured approach to vision boards aligns financial goals with deeper personal values and contributions to society. Call-to-Action Here's my challenge for you this week: Take 10 minutes to start your own financial vision board. Grab a piece of paper, open a digital board, or even create a simple list of images and words that represent your goals. Just start—because clarity leads to action. Find the Inspired Money channel on YouTube or listen to Inspired Money in your favorite podcast player. Andy Wang, Host/Producer of Inspired Money

In this episode, we dive into the art of managing a fashion wishlist—why it matters, how to keep it up, and when to cross things off. We chat about the emotional side of shopping, balancing indulgence with mindful choices, and using a wishlist to avoid impulse buys. Plus, we explore the joy of vintage finds, intuitive shopping, and how buying can be a journey of self-discovery.Christina's Intentions TT: https://www.tiktok.com/@christina.mychas/video/7462449850479627525Christina's Intention YT Vid: https://youtu.be/JvRwyGCaURc?si=P4nJyyPt_CKbebsQ: Chapters00:00 Managing Your Wishlist: The Basics02:52 The Importance of Specificity in Shopping06:05 Understanding the Duration of Wishlist Items08:58 Crossing Off Items: When and How11:57 The Role of Impulse and Emotional Shopping15:06 Finding Balance: Priorities and Shopping Habits17:58 Using Your Wishlist as a Tool20:58 Visual vs. Textual Wishlists22:13 The Power of Wishlists23:44 Knowing When to Buy25:12 Delayed Gratification and Goal Setting27:42 Intuitive Shopping vs. Goal-Oriented Shopping30:05 The Thrill of Vintage Finds33:10 Mindful Consumption and Shopping Habits36:13 Balancing Indulgence and Restraint-----------------CONTACT US: sustainthispodcast@gmail.comJOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast SIGNE HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempo If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

Who decides what worship songs we sing in church? It turns out, worship music is a massive industry, and the way songs make it from a Nashville songwriting room to a Sunday morning service might surprise you. In this episode, Marc Jolicoeur joins The Biblical Mind Podcast to break down the business of contemporary worship music (CWM). He explains how four major megachurches dominate the industry, why most modern worship songs are written by teams of professionals rather than individual artists, and how CCLI licensing and copyright structures shape what gets sung in churches. But is this market-driven approach shaping worship in unhealthy ways? Dru and Marc discuss whether the emotional tone of worship music has shifted, why lament and imprecatory psalms are almost absent from today's songs, and whether churches should return to singing scripture itself. Is the worship music we sing today more about marketing than theology? And what would happen if the Psalms were reintroduced into Sunday services? We are listener supported. Give to the cause here: https://hebraicthought.org/give For more articles: https://thebiblicalmind.org/ Marc Jolicoeur's Content https://marcjolicoeur.substack.com/podcast Social Links: Facebook: https://www.facebook.com/HebraicThought/ Instagram: https://www.instagram.com/hebraicthought/ X: https://www.twitter.com/HebraicThought/ Bluesky: https://bsky.app/profile/hebraicthought.org   Chapters: 00:00 Introduction 00:27 The Landscape of Worship Music 04:25 The Role of Songwriters and Publishing 10:35 Market Penetration of Worship Songs 16:33 The Influence of Megachurches on Worship Music 21:11 The Evolution of Christian Music 25:48 Worship Music vs. Performance Music 28:38 The Role of Ritual in Worship 31:28 Psalms and Their Relevance in Modern Worship 35:29 Lament in Worship Music 45:16 The Challenge of Lament in Worship 49:55 Navigating Worship Leadership and Emotional Contexts 54:44 Imprecatory Psalms and Modern Worship 01:00:47 The Role of Specificity in Worship Lyrics