Podcasts about Specificity

As women, especially Moms, we have life experiences that have formed us. Our struggles and triumphs become a message to share to inspire others. In a world where we continuously seek ways to make a difference, the power of sharing our experiences and insights has never been more crucial. Whether you're driven by a sense of purpose or a desire to impact others positively, speaking can be a transformative tool in your journey. Unfortunately, many individuals feel a calling to share their message, but are often held back by uncertainty and self-doubt. However, if you have an impactful message, we want to help you start speaking today to share your story and make a difference. Your Unique Message to Share Everyone has a story or perspective that deserves to be shared. It's common to compare our stories to others, wondering if they are significant enough. Remember, what seems ordinary to you might be life-changing for others. The value of your message lies in its authenticity and relatability, not in pomp or spectacle. Embrace this reality and step forward to share what makes your journey unique. Start Speaking: Find Your Focus If you want to start speaking, clarity is your friend. Begin by defining what you want to be known for—your speaker statement. This involves identifying who you can help and how your speaking can facilitate that transformation. Specificity in your message enables you to connect with the right audience. Rather than trying to cover numerous topics, focus on one area where your insights can have the most significant impact. Overcoming the Fear of Speaking For many, anxiety and fear are significant hurdles to becoming a speaker. Shifting from seeing public speaking as a performance to viewing it as a service can make a huge difference. By focusing less on yourself and more on the needs of your audience, the pressure to be perfect diminishes. Think of yourself as a lighthouse, guiding others with your insights, instead of a spotlight, seeking validation. Read the full show notes and access all links.

Special Guest Mary Cravets To help focus their efforts, complete the quiz on my size at https://simplygetclients.com. This offers serious direction and tools, rather than just being a fluffy time-waster. Welcome to another episode of the Podcast Profits Unleashed! Today, I had the absolute pleasure of speaking with Mary Cravets, an expert who helps busy entrepreneurs and service-based professionals attract more clients and increase their income by 50% or more—without working nights and weekends. If you've ever felt like your business requires endless hustle, this episode is a must-listen. Mary shared her personal story of hitting extreme adrenal exhaustion just two years into her business, with only four hours of energy per week to work while providing half of her household income. From that place of desperation, she discovered the transformative question: “What's working?” By focusing only on what produced real results, she dropped 80% of the frantic marketing efforts and built a system that grew her business effortlessly. We dive deep into her practical strategies for simplifying client generation, including: identifying your top clients, tracking which marketing strategies actually bring results, and creating predictable referral systems. Mary emphasizes specificity—knowing exactly who your clients are, how to reach them, and what lead generation activities to prioritize. Some of the biggest takeaways I had from this episode: ✨ I don't need to do everything—only what works. ✨ Focusing on measurable results instead of “ego metrics” like likes or views creates real business growth. ✨ Referrals can be predictable when you build strategic “centers of influence” relationships. ✨ Having processes and systems in place allows me to detach from the outcome and keep my business running even during life's curveballs. ✨ A well-designed client generation system saves time, reduces stress, and increases income while preserving the freedom I want. Mary also shares a free introductory class she offers on building a client generation system—perfect for anyone ready to cut through the noise, stop spinning their wheels, and finally see real results. If you're ready to stop working harder and start working smarter, this episode is packed with actionable strategies to get more clients and grow your business without sacrificing your time or energy.

Jake and I explore the multifaceted themes of fatherhood, political violence, and the responsibilities of public figures. We reflect on our experiences as new dads, discuss the implications of the Charlie Kirk assassination, and analyze the complexities of political identity and media narratives.  - 00:00 Navigating New Fatherhood 07:05 Reflections on Political Violence 19:22 The State of Political Discourse 24:13 Conspiracy Theories and Anti-Semitism 33:57 Debating Ideologies and Perspectives 34:48 Reflections on the Debate 35:46 Analyzing Humor in Political Discourse 36:46 The Importance of Preparation in Debates 37:45 War: A Necessary Evil? 39:43 Understanding the Israeli Palestinian Conflict 41:08 The Role of Specificity in Arguments 42:28 The Responsibility of Public Figures 44:31 The Complexity of Peace in the Middle East 46:51 The Lie of Omission in Political Arguments 49:41 The Role of Comedians in Serious Discourse 52:51 Fact-Checking in the Age of Misinformation 57:39 The Future of Peace in the Middle East 01:01:11 The Silence of Activists 01:03:31 Building a Better Future Through Family - See discounts for all the products I use and recommend: https://everybodyspod.com/deals/ - Shop For Everybody  Use code SFE10 for 10% OFF

Come to a Dehoarding Accountability Zoom Session: http://www.overcomecompulsivehoarding.co.uk/ticket Subscribe to the podcast: https://www.overcomecompulsivehoarding.co.uk/subscribe Podcast show notes, links and transcript: http://www.overcomecompulsivehoarding.co.uk/  Many of us hoard because we believe we're making ourselves ready for anything life throws at us, but the reality is that no amount of “just in case” clutter can truly prepare us for every scenario. In this episode, I break down the myth of preparedness, explore how hoarding can actually make us less equipped for real emergencies, and talk about why resourcefulness matters much more than having piles of stuff. The Myth of Being Prepared for Every Eventuality Exploration of the comforting idea behind keeping possessions to be “ready” for anything. Recognition that life is unpredictable and impossible to fully prepare for. Infinite Possibilities vs. Realities Discussion of how each item is kept for imagined infinite scenarios. The logical impossibility of keeping items for every scenario (need for infinite space and money). Emotional and anxiety-driven decision-making despite logical understanding. Specificity of Items and Mismatched Preparation Example of items with specific uses that don't match actual needs when situations arise. The paradox of saving more items not solving the mismatch issue. Emphasis that saving more increases clutter but doesn't increase preparedness. Sensible Preparation vs. Over-Preparation Differentiation between healthy, reasonable preparation (e.g., first aid kit) and hoarding excess. The importance of context when deciding what to keep. The Role of Resourcefulness Real-life anecdotes (tampon as nosebleed fix, ballpoint pen tracheotomy) illustrating resourcefulness over mere possession. Recognition of creativity and adaptability as coping strategies. Importance of improvisation and problem-solving in handling emergencies. Asking for Help and Community Support Discussion of the difficulty and value in seeking help from others. Mention of the podcast's accountability sessions as a supportive community resource. Irony of Over-Preparedness: How Hoarding Reduces Actual Preparedness Analysis of how clutter inhibits effective response to emergencies (e.g., inability to locate items, blocked exits). Emotional and mental burden caused by excessive possessions. Emotional Drivers of Hoarding and Over-Preparedness Exploration of the underlying anxieties and emotional needs that drive hoarding. Misconception that acquiring more will eventually soothe anxiety. Discussion about the lack of true satisfaction or security from excessive possessions. The Illusion of Vindication Occasional moments when a hoarded item becomes useful, creating a sense of justification. Cost-benefit analysis: space, annoyance, energy, and opportunity cost versus occasional convenience. Distinguishing Between Convenience and Necessity Recognition that the vast majority of saved items are never useful. Importance of resourcefulness and adaptability over keeping every possible item. Everyday Adaptation and Coping Examples of daily improvisation and making do (e.g., using coins as screwdrivers, managing without umbrellas). Emphasis on resilience and ability to cope with small inconveniences. The Trap of Occasional Justification Analogy to gambling: occasional “wins” reinforce maladaptive habits. Warning against letting rare vindications justify continued hoarding. Embracing “Good Enough” and Trusting Future Capabilities Acceptance that total preparedness is impossible. Focus on nourishment, present needs, and trusting future resilience and creativity. The freeing power of letting go of the need for complete preparedness. True security and preparedness come from adaptability and trust, not material accumulation. Links Come to a Dehoarding Accountability Zoom session: Accountability Booking Form Website: Overcome Compulsive Hoarding Become a Dehoarding Darling Submit a topic for the podcast to cover Questions to ask when dehoarding: https://www.overcomecompulsivehoarding.co.uk/podquestions Instagram: @thathoarderpodcast Twitter: @ThatHoarder Mastodon: @ThatHoarder@mastodon.online TikTok: @thathoarderpodcast Facebook: Overcome Compulsive Hoarding with That Hoarder Pinterest: That Hoarder YouTube: Overcome Compulsive Hoarding with That Hoarder Reddit: Overcome Compulsive Hoarding with That Hoarder subreddit Help out: Support this project Sponsor the podcast Subscribe to the podcast Subscribe to the podcast here

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking about specific training for cyclocross and stage racing.   As always, if you like what you hear make sure to share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with the topic of discussion in the email title or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form. You can also sign up for the Matchbox Patreon and get priority placement for your submitted questions.   Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox     https://patreon.com/MatchboxPodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/       

In this episode of Future Fuzz, host Justin Campbell talks with Tom Telford, Chief Digital Officer at Clarity Global, about bridging the often-neglected gap between reputation-building and performance marketing — what Tom calls “the missing middle.” They dig into how integrating communications, content, public affairs, and SEO leads to more unified brand storytelling, better audience engagement, and overall stronger outcomes for both brand & bottom line. The conversation also explores the evolving role of SEO (including generative engine optimization, or “GEO”), video content in B2B, and how to cut through “content puke” by focusing on high‑quality, purpose‑driven work.Guest BioTom Telford is the Chief Digital Officer at Clarity Global, a digital marketing communications agency that works across reputation, growth, performance, and public affairs. He leads efforts that bring together content, comms, performance, and reputation strategy to help brands grow and be seen, balancing the top, mid, and bottom of funnel. Tom has deep upstream experience (reputation, digital, communications) as well as downstream (performance, lead generation) and emphasizes integrated, audience‑centric work.TakeawaysThe Missing Middle Is Critical: Many companies are strong on reputation (brand, storytelling) and performance (lead generation), but neglect the mid‑funnel, engagement, content, social, programmatic, that connects them.The “Red Thread” Must Be Consistent: Strategy, messaging, and objectives need to flow seamlessly across teams, reputation/comms, performance, content. Misalignment in the middle leads to mixed messages and lost opportunity.SEO Isn't “Dead”, It's Evolving: SEO remains essential. What's changing is how we optimize. With the rise of generative models (GEO), brands need to think about prompts, authority, topical coverage, and alignment of your content and comms with search behavior and AI indexing.SEO as Framework vs Channel: Rather than treating SEO as a siloed channel, it should be integral to all content, comms, and strategy. SEO‑informed content (and measurement) can power brand awareness, thought leadership, domain authority, and performance.Generative Engine Optimization (GEO): GEO is about optimizing for AI‑led search and content discovery: ensuring your content is visible, authoritative, and appropriately indexed in LLMs and AI overviews. It's part of modern SEO strategy.Video in B2B Is Strong, but Must Be High Quality: Video generates more engagement, higher time on site, but it's also easier to rest on mediocre video. The risk is fatigue: many videos are low effort. Good video content still stands out, especially when it's aligned with audience needs and creative execution.Content Volume vs Specificity vs Strategy: Brands want more content, more personalized content for different decision‑makers, but that creates operational burdens. Content strategy is essential to avoid “content puke”, overload of low value content vs focused, well‑executed material.Chapters00:00 Introduction: Tom Telford and Clarity Global's mission01:30 The “missing middle”, what it is, why it's overlooked03:30 Importance of internal alignment & shared objectives (“red thread”)07:00 SEO's role & whether “SEO is dead”09:30 Introducing GEO (Generative Engine Optimization)16:50 SEO is more than a channel, it's a framework integrated across content and comms20:30 Video content in B2B: pros, cons, quality vs fatigue23:40 Decision‑making in B2B: content before conversations25:15 Avoiding “content puke”: focus on quality, strategy, not just volume25:40 Wrap‑up & closing thoughtsLinkedInFollow Tom Telford Follow Justin Campbell

Ever felt so overwhelmed that when someone asks what's wrong, the only answer that comes out is “everything?"In this episode, Michele introduces a simple but powerful tool inspired by the classic game Mad Libs and adapted from education: a “fill-in-the-blank scaffold” that helps transform vague frustration into clear, actionable steps.When we're vague, we stay stuck. Specificity can feel risky, but clarity doesn't need to solve everything—it just needs to shine a light on the next step.What You'll Learn in This Episode:Why vague help requests create overwhelm and stall progress.The origins of Mad Libs and how professors use scaffolds to guide students.A practical “fill-in-the-blank” template you can use to get unstuck.A plant-based lifestyle example: moving from “I'm bad at meal planning” to identifying a specific, solvable problem.How clarity, even when imperfect, reduces the fog and opens up possibilities.The Scaffold: Fill in the BlanksI need help with: __________One example of where I'm stuck is: __________Three things I've already tried are:_______________________________________________________________________________________________________________I don't have trouble with: __________So I think the main problem might be: __________What I hope to achieve is: __________Listener ChallengeThis week, choose one area where you feel stuck.  Your vegan journey or any other area . Use the scaffold prompts to fill in the blanks and read it back to yourself—or share it with someone supportive. Notice whether it feels clearer and whether it suggests one or two next steps.Clarity doesn't have to be perfect. It only needs to be specific enough to help you move forward—one step, one choice, one meal at a timeSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us grow and share the message of plant-based living with more listeners.For more information, to submit a question or topic, or to book a free 30 minute Coaching session visit ⁠⁠⁠⁠⁠⁠veganatanyage.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@micheleolendercoaching.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music, Production, and Editing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Charlie Weinshank⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. For inquiries email: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠charliewe97@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Virtual Support Services: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://proadminme.com/⁠

Is the gym boring? Mark Bell thinks so. In this episode of Mark Bell's Power Project Podcast, hosts Mark Bell and Nsima Inyang reveal why your boring workouts might be stalling your progress. Discover how to build habits you enjoy and why finding fun in your training is the true secret to getting stronger.Special perks for our listeners below!

In this user's guide to sleep trackers, learn the science behind how they work using motion and optical sensors as Matt explains the key metrics of Sensitivity, Specificity, and Accuracy. Revealing why most trackers overestimate sleep by failing to detect wakefulness, he reveals the crucial difference between a device's flawed "absolute accuracy" and its more valuable "relative accuracy," which highlights the importance of tracking long-term trends over single-night scores.Matt goes on to examine peer-reviewed data on the Oura Ring, Apple Watch, and Whoop, and introduces the highly accurate, FDA-cleared Happy Ring with its personalized algorithm. Beyond the specs, learn why consistency and form factor are more important than chasing perfect accuracy. The episode also covers the pitfalls of tracking, from the anxiety of "Orthosomnia" to demographic biases in sensor tech, providing a complete guide to choosing and using your device effectively.Please note that Matt is not a medical doctor, and none of the content in this podcast should be considered medical advice in any way, shape, or form, nor prescriptive in any way.Podcast partner, AG1, is one that Matt relies upon for his foundational nutrition. Their new science-backed Next Gen formula features upgraded probiotics, vitamins, and minerals. Start your subscription today to get a FREE bottle of Vitamin D3+K2 and 5 free travel packs with your first order at drinkag1.com/mattwalker.Another sponsor, Shopify, made launching Matt's merchandise incredibly smooth with its integrated sales system. Shopify simplifies everything from online stores to in-person sales. Start your exclusive trial and see for yourself at shopify.com/mattwalker.In a supplement industry where trust is critical, Matt uses podcast partner Puori. Their protein powders are free from hormones, GMOs, and pesticides, with every single batch third-party tested for over 200 contaminants. For protein you can trust, save 20% at puori.com/mattwalker.As always, if you have thoughts or feedback you'd like to share, please reach out to Matt:Matt: Instagram @drmattwalker, X @sleepdiplomat, YouTube: https://www.youtube.com/channel/UCA3FB1fOtY4Vd8yqLaUvolg

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Daily Boost Podcast Show Notes Why You're Not Motivated - Science Will Surprise You October 1, 2025 | Episode 5193 Host: Scott Smith Episode Description Ever feel like you're spinning your wheels despite reading every motivation book out there? Scott discovered something fascinating in baby DJ school that completely flips traditional goal-setting advice on its head. Turns out, everyone's teaching you to start with your "why" - but that might be exactly backwards. Today's episode reveals the science-backed sequence that actually works. It's simpler than you think, and it explains why you've been fighting yourself all this time. Featured Story Picture this: 18-year-old Scott faces a choice between broadcast school in freezing Minneapolis or sunny Fort Lauderdale. Obviously, he chose Florida. Who wouldn't? But here's the twist - those broadcast school professionals forced him to learn journalism when all he wanted was to spin records. He looked down his nose at journalists, thinking it had nothing to do with being a world-famous DJ. Years later, those five little journalism words became the key to unlocking personal transformation. The irony? He had to completely flip the order everyone teaches. Important Points Most personal development advice starts with "why" - but that's actually backwards for real change. The magic sequence is What, Why, When, Where, Who - not the traditional journalist order. Specificity beats perfection every time; concrete goals create concrete results. Memorable Quotes "Y'all wrong. I got it right." "Don't wait for the perfect plan. Because when you sit around waiting for the perfect plan, things don't always get perfect." "We're just going to assume some days are going to be perfect, and some days are not going to be perfect. So if we average out pretty good days, we get a pretty good life, right?" Scott's Three-Step Approach Define your "what" with brutal specificity - write it down and make it concrete. Create a question roadmap using the five words in proper order for transformation. Take massive, imperfect action - put one concrete step on your calendar this week. Connect With Me Search for The Daily Boost on Apple Podcasts and Spotify. Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Brandi Clark aka The Messy Hair Millionaire discusses the importance of niche work for coaches, particularly in the fitness industry. She emphasizes that many coaches get stuck on defining their niche, which can hinder their business growth. Brandi breaks down the components of a niche, including the industry, the ideal client, and the desired results. She stresses the need for specificity in identifying the ideal client and creating content that resonates with them. The episode concludes with practical homework for listeners to better define their niche and ideal client.   Chapters 00:00 Introduction to Niche Work 02:19 Understanding Your Industry and Client 06:33 Defining Your Ideal Client 12:34 The Importance of Specificity in Niche 17:08 Desired Results and Teaching Mechanisms 20:48 Creating Resonant Content 23:28 Homework and Practical Steps   Key word: niche, coaching, fitness, business, ideal client, content creation, marketing, women over 40, entrepreneurship, personal training, fitness business, online business, online fitness business     MyClientConnections.com  is all-in-one platform that will run your entire fitness based business  With unlimited everything like courses, websites, funnels, scheduling, emails, texting and automated workflows you can charge your clients and give them a password protected portal for your programs courses…so no more chasing venmo payments!  At only $97 a month it is the obvious choice for new coaches entering the space and seasoned coaches looking for an upgraded back office experience.  Jump on over and take a look at myclientconnections.com   And when you're ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways   90 Days Of Social Media Content For The Fitness Professional:   https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout

Dr. Francis Deng interviews Dr. Ajay Madhavan about his article "Evaluation of Spontaneous Intracranial Hypotension Probabilistic Brain MRI Scoring Systems in Normal Patients" published in the September issue of AJNR.    

Dr. Hoffman continues his conversation with Nicole Bell, the CEO of Galaxy Diagnostics and author of “What Lurks in the Woods.” 

This episode of the Intelligent Medicine podcast is a deep dive into the complexities of Lyme disease and other tick-borne illnesses. Nicole Bell, the CEO of Galaxy Diagnostics and author of “What Lurks in the Woods,” details the challenges of diagnosing tick-borne diseases, the limitations of current diagnostic tests, and the controversy around treatment methodologies. Nicole shares her personal journey that led her to this field after her husband was misdiagnosed with early-onset Alzheimer's, which was later revealed to be caused by advanced Lyme disease. They also discuss new diagnostic techniques, the importance of personalized treatment plans, and ongoing advocacy efforts to improve awareness and research funding for Lyme disease.

Rocky Snyder sits down with James and Christian LaValle of Metabolic Elite, a cutting-edge supplement company that is leading the way in peak nutrition, recovery, and performance. The Zelos Podcast is all about the “Pros behind the Pros.” Each week, Rocky interviews leading experts in strength & conditioning, sports medicine, athletic training, and physical therapy who work behind the scenes in leagues like the NFL, MLB, NHL, NBA, MLS, and NWSL.Hosted by internationally recognized movement specialist and master trainer Rocky Snyder, new episodes drop every Monday at 9am EST / 6am PST.TIME STAMPS:3:30 Who are the LaValles?6:00 James extensive background10:30 Metabolic Elite14:00 Heat up, slow down19:00 The Arctic Challenge21:00 Specificity of purposes24:30 The immediate effects of Synapsin28:00 Neural inflammation30:00 Biomechanics meets biochemistry32:00 Gut health34:00 Living on the fringe for 30 years36:30 Neuro-endocrine-immune relationship39:00 Metabolic Elite's library43:00 Avoiding pill fatigue48:00 Advisory board members51:00 IOC approvedGET TO KNOW JAMES & CHRISTIAN LAVALLEJIM'S INSTA: https://www.instagram.com/therealjimlavalle/CHRISTIAN'S INSTA: https://www.instagram.com/christianlavalle5/JIM'S LINKEDIN: https://www.linkedin.com/in/james-lavalle-1a6b8858/CHRISTIANS' LINKEDIN: https://www.linkedin.com/in/christian-lavalle-026843293/METABOLIC ELITE: https://www.metabolicelite.co/GET TO KNOW ROCKY SNYDERMEET: Visit the Rocky's online headquarters: RockySnyder.comREAD: Grab a copy of his new "Return to Center" book: www.rockysnyder.comINSTA: Instagram fan, check him out at https://www.instagram.com/rocky_snyder/FACEBOOK: https://www.facebook.com/rocky.snyder.77LINKEDIN: https://www.linkedin.com/in/rocky-snyder-cscs-cafs-nsca-cpt-a77a091/TRAIN WITH ROCKY WORKOUT: Want to meet Rocky and get a private workout: https://rfcsantacruz.com/INSTA: https://www.instagram.com/rockysfitnesssc/FACEBOOK: Facebook.com/RockysFitnessCenter

Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats prompts every time and learn the same 3-pillar system I recommend to my Fractional CMO clients.What You'll Learn:Why treating ChatGPT like a "vending machine" kills your content qualityThe 3-pillar framework that transforms generic AI output into brand-specific contentHow to build an Ideal Customer Profile that makes AI content 10x more effectiveThe brand voice development process that ensures consistency across all contentWhy most AI content fails (and how to avoid these critical mistakes)The "library of content" strategy for long-term SEO and authority buildingHow to scale one blog post into 10+ pieces of repurposed contentReal examples from student startups (safety translation software, career guidance platforms, and more)Key Takeaways:✅ AI isn't creative until you teach it your context ✅ Specificity in your Ideal Customer Profile is what makes AI come alive ✅ Your brand voice becomes your secret weapon for unique AI content ✅ Pain points should drive your content topics, not random keyword research ✅ Search engines need to recognize you as an authority through consistent, expert contentPerfect For:Entrepreneurs struggling with content creationSmall business owners wanting to compete with bigger brandsMarketing professionals looking for scalable content systemsAnyone tired of generic, obvious AI-generated contentStartups needing to establish thought leadership quicklyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Eoin Lacey is a Performance Consultant and Coach who specialises in lifestyle management, health and wellness. We're drowning in health content - who do you trust, and how do you decide what's right for you? Eoin helps us build a practical toolkit for filtering advice, avoiding bias, and making better health decisions you can actually sustain. We cover clickbait vs specificity, evidence vs anecdote, incentives behind online advice, and how to work with your doctor and healthcare professionals using modern tools and simple baselines. We explore a framework to test, review, and adap so you stop outsourcing your health and start steering it.  You'll learn:How to spot advice that's actually relevant to youWhen to involve medical professionals (and why it matters)What “It depends” really means in health and fitnessHow to vet online coaches and spot red/green flagsThe pitfalls of a pill-first approach to careHow to use modern technology and resources alongside your GPA simple “health sat-nav” framework for continuous improvementKey topics: health misinformation, filter health advice, Eoin Lacey, , evidence vs anecdote, bias, wearables, CGM, functional medicine, online coaches, patient advocacy, behaviour change, survivorship bias.Dan: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedancampion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Eoin: @eoinlaceyeducation⁠⁠⁠⁠⁠⁠⁠⁠⁠Get your FREE copy of 20 Books and Podcasts to Change Your Life: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://mailchi.mp/prymal/bookspodcasts⁠⁠⁠⁠⁠Chapters: 0:00:00 - Intro & the problem: info overload in health0:00:08 - Specificity beats clickbait: is this advice for you?  [n=1, relevance] 0:03:41 - Risks of generic plans; steroids/anabolics & N=1 thinking0:05:14 - When to involve medical pros; risk & contraindications0:06:42 - Diet tribes, trends & why “one system” rarely fits0:09:43 - The Lane Norton lesson: science > feelings & “It depends”0:12:14 - Fundamentals don't change: coaching, EQ & service quality0:13:47 - Vulnerability of patients; influencer incentives; bring data0:17:44 - Wearables & meeting your doctor halfway; stop outsourcing0:20:00 - Magic bullets vs sustainable action (with empathy)0:22:57 - Spotting good online coaching: intake, listening, tailoring0:25:00 - Incentives, trust & ‘are they actually listening to you?'0:27:06 - The trust problem post-COVID; healthy skepticism0:30:00 - Use multiple sources; open discussion > ideology0:33:47 - Pill-first limits; functional medicine context0:35:00 - System constraints; lifestyle gaps; collaborate with clinicians0:45:00 - Ideal care pathway vs reality; use tech; reduce overwhelm0:47:48 - Evidence nuance: sample size, population, publication0:49:52 - IF 16:8 origin story; “health sat-nav”: test/review every 2 wks0:55:00 - Building your personal toolkit: baselines, goals, consults1:00:00 - Avoid single-hammer clinics; see the bigger picture1:04:36 - Why online communication misleads; mass plans ≠ you1:10:00 - Algorithm bubbles; when to experiment vs see experts1:12:06 - Resource list idea; align info to your intent/goals1:14:32 - Take what's useful; survivorship bias; don't do everything1:15:17 - Wrap-up, where to reach Eoin

In this revisit of our milestone episode 400 of the Daily Influence, Brian Smith dives into why the shift from "goals" to "SMART objectives" is essential for achieving meaningful progress. Explore how objectives provide clarity, accountability, and measurable success while avoiding the pitfalls of abstract goals. Discover actionable steps to create SMART objectives that resonate with the principles of Specificity, Measurability, Attainability, Relevance, and Timeliness. Join the conversation and redefine how you and your team approach success.

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking about how to program your gym sessions to maximize your limited availability, marathon mountain bike and gravel training on a time budget, and whether or not those manual labor chores around the house count as aerobic training?   As always, if you like what you hear make sure to share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with the topic of discussion in the email title or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form.    Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox     https://patreon.com/MatchboxPodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/    The following was generated using Riverside.fm AI technologies   Summary In this conversation, the hosts discuss various aspects of fitness, particularly focusing on how to balance family life with workout routines, effective gym workouts for those with limited time, and the importance of strength versus aerobic training. They explore the concept of training for enjoyment versus performance, the role of cross-training in cycling, and the significance of specificity in training for long races. The discussion also touches on managing training volume and intensity, the importance of periodization, and the value of non-traditional workouts, all while maintaining a light-hearted tone.   Chapters 00:00 Balancing Family Life and Fitness Goals 02:48 Optimizing Short Gym Sessions for Enjoyment 05:28 Strength Training vs. Aerobic Workouts 08:19 Integrating Running into Cycling Training 10:46 Effective Exercises for Cyclists 13:36 The Debate on Aerobic Workouts in the Gym 16:07 Specificity in Training for Long Races 18:36 Building Up to Tempo Sessions 19:29 Tempo vs. High Intensity Training 24:14 Stacking Intensity Days 29:36 Accepting Plateaus in Training 31:46 Practical Cross-Training Methods    

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results. What You'll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast Simplify to scale: streamline your offer suite so people instantly “get it” Visibility without the ick: show up, sell, and stay authentic on social Mindset that moves money: ditch self-limiting beliefs and price with confidence Operations that support sales: practical systems for delivery, follow-up, and consistency Who It's For Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels. Guest Resources Website: stephrubio.comInstagram: @virtually_stephrubio Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

Episode Summary One of the biggest frustrations I hear from health experts is this: “I'm consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?” In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program. You'll hear from an incredible women's hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers. I break down why “join my newsletter” doesn't work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services. If your email list growth feels stagnant or you're attracting freebie-seekers who never buy, this episode will show you how to close that gap. Timeline & Highlights [00:00] – Why list growth isn't about “more subscribers”—it's about the right subscribers [02:33] – An NBA client's challenge: consistently emailing but only attracting current/past clients [04:13] – Why “join my newsletter” doesn't work and what to do instead [07:47] – The power of one strong, specific lead magnet (instead of dozens of general ones) [09:42] – Why a lead magnet on “hormone labs” won't convert as well as one tied to a specific symptom (like hair loss) [11:40] – The #1 problem holding 95% of health experts back in their marketing: lack of specificity [15:25] – A personal story: why urgent, frustrating symptoms drive buyers to take action immediately [18:26] – How to identify what your ideal client truly cares about and will pay to fix [22:20] – Why you must “sell” every step of the process—even your free lead magnets [25:24] – My weekly practice: reviewing content to ensure it speaks to actual buyers [28:35] – Why niche clarity and hyper-specific messaging are non-negotiable for growth Top 5 Quotes from This Episode “Nobody wants to be on anyone's email list unless they're getting value.” “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.” “If somebody doesn't know they have the problem you solve—or they don't care—they will not buy. Period.” “Specificity will attract the person who's really looking for a solution, not just someone casually interested.” “Your job is to speak to what they already care about, not five steps ahead of them.” Take Action When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients. If you're ready to attract buyers, not just browsers, this episode will show you how.

Are Your Financials Failing You? Here's How to Fix Them.In episode #312, Hannah, Jack and Ben dive into why the way you structure your financial statements matters more than you think. Join us to discover how organising your numbers functionally can unlock powerful insights for clinic owners. We'll unpack the real meaning behind accounts receivable and why knowing your 30-, 60-, and 90-day breakdowns could change how you run your clinic. Hannah gets real about her fear of numbers and how she moved past it - proving that you don't need to be a math whiz to master your money. Meanwhile, Jack lays out a practical approach to building a profit and loss statement that actually makes sense for clinic owners.Whether you're numbers-phobic or just ready to level up your clinic's financial game, this episode is packed with takeaways you won't want to miss.What You'll Learn:

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In this episode, my guest is Dr. Michael Kilgard, PhD, a professor of neuroscience at the University of Texas at Dallas and a leading expert on neuroplasticity and learning across the lifespan. We discuss the need for alertness, effortful focus, post-learning reflection and sleep to induce neuroplasticity, and how dopamine, acetylcholine, serotonin and norepinephrine are each involved. He explains the behavioral steps for neuroplasticity, as well as vagal nerve stimulation (VNS) and other therapies for tinnitus, stroke, depression, PTSD and paralysis. This episode ought to be of use to anyone interested in understanding the modern science of brain rewiring and learning to improve cognitive or motor skills or treat sensory or motor disorders. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman Wealthfront*: https://wealthfront.com/huberman Carbon: https://joincarbon.com/huberman Function: https://functionhealth.com/huberman *This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Timestamps (00:00) Michael Kilgard (03:24) Neuroplasticity (05:13) Child vs Adult Plasticity, Childhood Development & Learning (09:37) Sponsors: Eight Sleep & Wealthfront (12:41) Kids, Real vs Artificial Experiences & Balance, Video Games, Natural World (21:13) Social Media & Videos, Kids, Overstimulation & Development (33:42) Early Language Development, Passive vs Real Experiences, Kids & Adults (39:23) Sponsors: AG1 & Carbon (42:44) Learning & Plasticity Requirements; Focus, Friction, Rest & Reflection (52:24) Brain Connections, Complexity, Life Experiences & Plasticity (1:02:51) Learning, Reflection, Visualization, Testing (1:09:45) Experience Diversity & Time, Happiness, Life Appreciation (1:18:05) Sponsor: Function (1:19:53) Learning & Life Meaning (1:23:25) Neuromodulators, Brain Complexity, Synaptic Eligibility Trace & Learning (1:34:28) Synapses, Therapy for PTSD, Rewiring the Brain (1:39:01) Vagus Nerve Stimulation (VNS), Stroke, Spinal Cord Injury, Tinnitus, PTSD (1:47:33) Psychedelics, Neurostimulation, Importance of Timing (1:57:47) Electroconvulsive Therapy (ECT) & Major Depression (2:01:51) Psychedelics/SSRIs as Plasticity Tools, SSRIs & Bone Strength, Failed Clinical Trials (2:13:18) Can VNS Accelerate Learning? (2:16:01) VNS Surgery, Patient Use & Specificity, Closed-Loop Vagus Nerve Stimulation (2:18:18) Tinnitus Cause, Incidence & Self-Amplification; PTSD & Control (2:28:12) VNS for Tinnitus; Disease Complexity & Treatments, Lazy Eye (2:41:05) Complexity of Disease Treatments & Combination Therapies (2:48:50) Brain-Machine Interfaces, Information & Experiences; Closed-Loop Feedback; Resilience (2:59:09) Evolving Clinical Trials, Combination Treatments & Disease Complexity (3:05:21) Acknowledgements (3:07:04) Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textYou might be using AI models in pathology without even knowing if they're giving you reliable results. Let that sink in for a second—because today, we're fixing that.In this episode, I walk you through the real statistics that power—and sometimes fail—AI in digital pathology. It's episode 4 of our AI series, and we're demystifying the metrics behind both generative and non-generative AI. Why does this matter? Because accuracy isn't enough. And not every model metric tells you the whole story.If you've ever been impressed by a model's "99% accuracy," you need to hear why that might actually be a red flag. I share personal stories (yes, including my early days in Germany when I didn't even know what a "training set" was), and we break down confusing metrics like perplexity, SSIM, FID, and BLEU scores—so you can truly understand what your models are doing and how to evaluate them correctly.Together, we'll uncover how model evaluation works for:Predictive Analytics (non-generative AI)Generative AI (text/image generating models)Regression vs. Classification use casesWhy confusion matrix metrics like sensitivity and specificity still matter—and when they don't.Whether you're a pathologist, a scientist, or someone leading a digital transformation team—you need this knowledge to avoid misleading data, flawed models, and missed opportunities.

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The Rich Zeoli Show- Hour 1: 3:05pm- A new American Eagle clothing advertisement features Hollywood star Sydney Sweeney bragging about her “great jeans.” Far-left social media users, however, are ridiculously saying that the commercial is secretly promoting eugenics—insisting the ad's “great jeans” line really means “great genes.” 3:15pm- A new poll from Fairleigh Dickinson University shows Republican Jack Ciattarelli trailing Democrat Mikie Sherrill by only 8- points with over 3-months left before election day. 3:30pm- Brooke Singman—Political Correspondent & Reporter for Fox News—joins The Rich Zeoli Show to discuss her latest report, “FBI's controversial Trump-Russia actions predicted with 'alarming specificity' by foreign actors.” She writes that CIA Director John Ratcliffe is preparing to declassify intelligence which shows U.S. intelligence received credible tips from foreign sources predicting, with what they now deem "alarming specificity," that the FBI would eventually play a central role in a Trump–Russia collusion narrative, before Crossfire Hurricane was even launched. If the new documents reveal prior awareness that foreign actors would anticipate FBI involvement, it strengthens arguments that the Russia collusion narrative was at least partially orchestrated. You can find the full article here: https://www.foxnews.com/politics/fbis-controversial-trump-russia-actions-predicted-alarming-specificity-foreign-actors-sources 3:40pm- A new survey from John Anzalone and Tony Fabrizio shows that 63% of voters have an unfavorable view of Democrats—giving them a net favorability of -30%. Comparatively, President Trump and Republicans have net negative favorability ratings of only 7% and 11%.

St. John “Sinjin” Cramer is a dynamic sales strategist, keynote speaker, and host of the Rural Sales Success podcast. A UK native now based in New Zealand, Sinjin helps businesses understand how to sell with empathy, especially in high-stakes, rural environments. His philosophy? Stop selling. Start serving. “If you don't like where you are—move. Even a small shift can be a catalyst for growth.” “Don't sell to farmers—or anyone. Help them make informed decisions.” “Be a buyer's assistant. If you're not helping people feel safe in a purchase, you're not selling—you're pushing.” Sinjin Cramer shares wisdom from decades in rural sales, exploring why trust and understanding context matter more than tactics. From metaphors on movement and mindset to book recommendations and rugby strategy, this episode uncovers how small actions, curiosity, and service can create lasting transformation—for both buyers and sellers.

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC's evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025. Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18) - Evolution of AMC & Coding Needs (3:03) - AI Query Generator Rollout (3:51) - AI-Driven Audience Precision (4:20) - Generality vs Specificity (6:06) - Amazon Revamping Tools (8:03) - Limitation to AI (8:40) - Customized Reporting and Analytics (10:30) - Most Common Paths to Purchase (12:17) - Average Path to Purchase (13:41) - KPIs Branded vs Non-Branded (15:35) - Layering in Retail Data with Ad Data (17:27) - Reporting Cadences (18:25) - Video Ads Overview (19:55) - Viewing Non-Converting Audiences (21:54) Speakers: Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Jamie Grossman, Advertising Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Matt Levine chats with Leo Laporte, a podcasting legend and founder of TWiT.tv, an Internet podcast network focusing on technology. They discuss the early days of podcasting, how tech media has shifted, and what it takes to stay relevant when trends change overnight. Learn how to grow a podcast that lasts, why niche matters more than ever, and what most creators get wrong about discovery and audience loyalty. Leo starts by explaining how he became tech radio's go-to guy. He loved being on-air, but didn't love the topics people expected from talk radio. So he carved out a space that let him dive into something he genuinely cared about—technology. Why Leo started a podcast network in 2005—before most people even knew what a podcast was. Leo explains what it was like being one of the first 10 podcasters in the world. Leo on the most important aspect of podcasting: “You need to know your audience. The more general a show is, the more difficult it is to promote it.” Leo explains just how easy it is to start a podcast today. All you need is a laptop and a mic. Unfortunately, this simplicity is both a blessing and a curse. Leo says the barrier to entry has never been lower. But that also means the space is noisy, crowded, and competitive. Starting is easy; being found is the real challenge. Leo highlights why discoverability—not content—is what kills most podcasts today. Even the best ideas can get buried if no one knows you exist. Matt asks if discoverability can be fixed—and Leo says yes. However, it's not about better SEO or thumbnails. It's about being on platforms that are built to make things go viral like TikTok, Instagram, YouTube. Leo shares how they post twice daily on all platforms and why short clips are key to long-term growth. You can't always track what's working, but you can see when momentum starts to build. Why the top 20 podcasts dominate half the ad revenue, and what that imbalance means for everyone else. If you're not already at the top, you're fighting over scraps. That's why niche, loyalty, and consistency matter for the smaller podcasters. Leo shares what COVID taught him about brand courage. The companies that kept showing up grew. Meanwhile, brands that pulled back lost their visibility and trust. Understand how podcast advertising has shifted away from consumer brands to niche B2B partners. Matt and Leo unpack why going niche is the smartest move a creator can make right now. Broad topics make it harder to build connection and loyalty. When you know exactly who you're talking to, they know exactly why they should listen. Specificity is your superpower. Leo explains why remote work weakens small teams in ways people often underestimate. Matt shares how remote teams can work—but it takes unnatural amounts of structure and intention. You can't just hope the culture will carry itself. You have to manufacture connections on purpose. Otherwise, people drift—even when they're online every day. Leo shares why AI isn't a threat to content creators, it's a tool to be used with intention. He's not worried about being replaced. He's more focused on how to integrate AI in ways that save time and amplify creativity. Leo's take on AI in podcasting, especially when it comes to editing and marketing. There are tools now that can help you clip, caption, and distribute without a huge team. The trick is knowing what job you're trying to solve. Not every tool fits every creator. Leo breaks down how the YouTube algorithm is shifting—and why short-form content is the next big opportunity. With TikTok facing pressure, YouTube is positioning Shorts as its successor. That means if you're a podcaster, creating short clips is a must. Why Leo believes chasing trends is a waste of energy—and what to do instead. If you stay true to what excites you, the trends eventually circle back. People can feel when something's authentic, and when that happens, attention follows. Leo on the future of podcasting—it won't be just audio anymore. Video, community, and personality are what people crave. For example, YouTube is where people are going right now. If you're not on it, you're missing where the next generation already is. Mentioned in This Episode: This Week in Tech (TWiT) Podcast Salt Hank: A Five Napkin Situation (A Cookbook) by Henry Laporte theanycast.com/s2e14

Our Attempt at Minute Markers:Big 50 | 1:00Don't Quit | 4:15Picking Sides | 7:06Who Tells Your Story | 13:00Links:Marital Dissolution and Blood Pressure Reactivity: Evidence for the Specificity of Emotional Intrusion-Hyperarousal and Task-Rated Emotional DifficultyImportant Communication Skills and How to Improve Them | Coursera 

Ever left a networking event feeling like you needed a shower and a reset? You're not alone. The handshake hustle and business card swaps just don't cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she's reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You'll learn why personal branding is non-negotiable, what it really means to be a “good human” in business, and how Lisa's new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person. This episode is your blueprint for connecting with purpose and standing out by being unapologetically you. Key Takeaways: Networking Shouldn't Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain. Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return. SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no “popcorn presentations,” it's built for real transformation. Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable. Good Humans Spot Potential: The right network doesn't just support you—they reflect your potential back to you.   SELL WELL B2B Sales and Networking Conference - September 11-12 2025 https://www.theghgn.com/sell-well-2025 The Good Humans Growth Network https://www.theghgn.com/ Beyond the Transaction Hybrid Business Circle https://beyondthetransactionmm.com/register  Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT https://us02web.zoom.us/meeting/register/wLCzYF6jTe-ErmC99oXbsQ#/registration  Catherine Brown LinkedIn  https://www.linkedin.com/in/catherineleebrown/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/       

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence. **Key Takeaways:** 1. Niching down allows for clarity in messaging and client attraction. 2. Specificity in marketing helps connect with the right audience. 3. Focusing on personal skills and passions enhances authenticity. 4. It's important to simplify offerings, especially in tough times. 5. Marketing should align with personal values for lasting joy.  

In this episode of Meg Talks, Megan Kerrigan and Annabelle discuss the intricacies of goal setting for dancers. They emphasise the importance of not only setting goals but also tracking progress and evaluating past performances. The conversation delves into the mindset required for effective goal setting, the significance of understanding the 'why' behind each goal, and the challenges dancers face in this process. They also highlight the value of celebrating achievements and involving family in the goal-setting journey, creating a supportive environment for dancers to thrive. Chapters: 00:00 - Introduction to Goal Setting in Dance03:03 - The Importance of Tracking Progress05:29 - Evaluating Past Goals and Setting New Ones08:36 - Strategies for Effective Goal Setting11:28 - Creating Actionable Steps for Goals14:26 - Navigating Broad Goals and Specificity15:14 - The Importance of Goal Clarity18:15 - Understanding the Emotional Connection to Goals19:10 - Honesty and Specificity in Goal Setting21:48 - Accountability and Support in Achieving Goals22:39 - Key Strategies for Effective Goal Setting24:59 - Celebrating Achievements and Community Support ⭐ Join the Gold Club

Patricia Fripp is a Hall of Fame Speaker and in-demand speech coach for executives, entrepreneurs, and speakers - co-author of Deliver Unforgettable Presentations. Known as the speakers' speaker. Top 3 Value Bombs 1. You don't have to be the best or smartest - just get up early and work through lunch. 2. A great presentation starts with audience-focused language. Your listeners care more about themselves than about you. 3. Specificity builds credibility - ditch vague words like 'things' and 'tons' to sound more intelligent and persuasive. Sign up and get FREE presentation tips and resources - Patricia Fripp Website Sponsors ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. NetSuite - NetSuite, by Oracle, is your AI powered business management suite, trusted by over 41,000 businesses. Download the free e-book, Navigating Global Trade - 3 Insights for Leaders at NetSuite.com/fire.

Thanks for tuning in to the Data Driven Strength Podcast!More from DDS: https://data-drivenstrength.kit.com/profile00:00- Podcast Introduction & Episode Focus06:05 - The Deceiving Nature of Scientific Data10:10 - Episode Outline and Goals16:15 - Acknowledging the Research Team18:20 - Historical Periodization Narratives24:25 - Contrasting Strength Training Approaches32:30 - Evolving Views on Training Volume38:35 - Prior Meta-Analyses on Volume and Strength54:50 - Limitations of Past Research01:03:00 - Novel Volume Quantification Methods01:13:10 - Examples of Indirect Exercises01:17:15 - Meta-Analysis Inclusion Criteria01:19:15 - Smallest Detectable Effect Size01:23:20 - Model Adjustments for Precision01:29:25 - Optimal Volume Approach & Total Studies01:33:30 - Understanding Within-Study Slopes & Shrinkage01:45:40 - Plateau & Precision of Estimates01:51:45 - Common Rep Ranges & Rest Periods01:55:50 - Specificity in Strength Assessments02:01:55 - Training Specificity and Volume02:08:00 - Volume Impact on Short-Term Strength Gains02:12:05 - Hypertrophy vs. Strength: Causal Questions02:22:15 - Qualitative Data Agreement02:30:25 - Analyzing Paired Matched Effects02:38:30 - Reliability vs. Agreement Plot Analysis02:44:35 - Muscle Size and Strength Compatibility

In episode 465 of the Construction Leadership Podcast, host Bradley Hartman meets up with Chad Raymond, Division Director of the Henry Company. They discuss fostering innovation, team growth, and effective leadership. Listeners will learn actionable strategies to enhance their teams' innovativeness, including the importance of keeping an open mind, utilizing a victory log, and fostering proactive habits. Chad shares his experiences and insights on balancing reactive and proactive tasks, encouraging innovation through structured brainstorming, and the significance of clarity in leadership goals. They also delve into maintaining thoughtfulness and generosity in personal and professional interactions. 03:59 The Importance of Changing Your Mind 08:49 Encouraging Innovation in Teams 14:36 Thoughtfulness, Generosity, and Specificity 16:12 The Power of Walking and Self-Reflection 22:21 Clarity and Communication in Leadership 25:40 Building Confidence and Overcoming Fear 28:05 Setting and Achieving Big Goals    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

    The journey of building a coaching business while balancing motherhood can feel like a crazy dance, full of challenges and triumphs. To succeed, you need support, mentors, effective strategies for attracting clients, and a marketing plan rooted in honesty and authenticity.    My magical guest today is Joanna Lott. Joanna is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked podcast, she shares practical strategies for building thriving businesses. With a rich background in executive and career coaching, she's guided hundreds of coaches to grow profitable, integrity-driven businesses.    Joanna and I dish on:   - Productivity tips for working shorter hours and fewer days   - Balancing work and family; developing smart strategies for harmony   - Specificity in marketing; define your niche and create compelling offers   - Debunking myths in the coaching industry   - Marketing with honesty, not hype; what does that truly mean?   - Scaling your business gradually—here's why it's the key to lasting success    Tune in for insights on building a business that honors your authenticity and aligns with your deepest values! ✨    Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most.    Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.    Resources mentioned:    Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz)   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)        Virtual coworking platform for businesses: https://www.focusmate.com/    The Women in the Coaching Arena Podcast at https://podcasts.apple.com/ie/podcast/women-in-the-coaching-arena/id1677428210     Joanna Lott's Free Gift:  Plan for your best year yet: Transform your qualifications into clients with the Ultimate 2025 Success Planner for Coaches https://joannalott.kartra.com/page/LIPlanner . Although this is designed with a coach's perspective, it is a useful tool for anyone running their own business.         **Contact Joanna Lott via Facebook or https://joannalottcoaching.com/**    **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**   

Avoid common mistakes in powerlifting training and transform your strength game with insights from Eric Cressey.

In this episode of Let's Combinate, host Subhi Saadeh is joined by Kirk Petyo, Managing Partner at Talent Factory Medical and founder of Talent Factory Recruiting. If you're a bioengineering student, recent grad, or early-career professional trying to break into medical devices, biotech, or pharma—this one's for you.With extensive experience recruiting for regulated industries like aerospace, medical devices, and pharmaceuticals, Kirk offers grounded, actionable insights for early-career professionals and hiring managers alike.This episode covers how to craft a strong resume, the importance of knowing your career “why,” how to stand out to recruiters, and why onshoring and shifting regulatory trends matter for the next generation of talent in life sciences.Timestamps00:00 – Welcome and Guest Introduction 00:35 – Kirk's Career Journey and Advice 02:18 – Navigating Early Career Challenges 03:12 – Building a Strong Resume and Networking 04:38 – The Importance of Specificity in Job Applications 08:56 – Recruitment Insights and Industry Trends 12:05 – Personal Experiences and Lessons Learned 18:49 – Advice for Upcoming Graduates 23:18 – The Importance of Passion in Job Interviews 24:00 – Evaluating Candidates Beyond Experience 24:58 – Personal Stories and Career Choices 30:55 – Bioengineering vs. Mechanical Engineering 41:34 – Industry Trends and Onshoring 44:18 – Entry-Level Opportunities and Recruitment About Kirk PetyoKirk Petyo is the Managing Partner at Talent Factory Medical and founder of Talent Factory Recruiting. He has spent his career recruiting top talent in highly regulated industries like aerospace, medical devices, biotech, and pharma. Known for his ability to bridge business needs with real human connections, Kirk helps companies grow stronger teams—and helps candidates navigate complex career decisions with clarity and purpose.About the Host Subhi Saadeh is a Quality Professional and host of Let's ComBinate. With a background in Quality, Manufacturing Operations, and R&D, he has worked in large Medical Device and Pharma organizations to support the development and launch of hardware devices, disposable devices, and combination products for vaccines, generics, and biologics.Subhi currently serves as the International Committee Chair for the Combination Products Coalition (CPC), is a member of ASTM Committee E55, and has served on AAMI's Combination Products Committee.

In Part 2 of their conversation about the Top Ten Mistakes, Darren and Mark talk with Stage Time University faculty member Mike Davis about mistakes #5 through #1 in the countdown.    SNIPPETS:   • Identify the guide/guru/compass, which may not be a human   • The hero should not solve their own problem   • It isn't just about what changed, but about how the character grew   • Give your audience time and room to reflect on the character's development   • Give the hero a time limit to reach their goal   • Create and escalate conflict   • Be clear about the hero's goal; not what, but why   • Specificity and clarity are key   • Engage the audience immediately   • Don't open with trivialities like the weather or how nice it is to be there   1. Weak or Wandering Openings Why it matters: If you don't hook the audience in the first 15 seconds, you risk losing them entirely. Many speakers start with platitudes or overused statements instead of tension, emotion, or curiosity.
 ✅ Fix: Begin with a vivid image, jarring question, or a clear inciting incident. (Craig Valentine: “When they're predicting, you're connecting.”)   2. The Main Character Lacks a Clear Goal or Stakes Why it matters: Without a specific goal and consequence, the story feels directionless and unmotivated. The audience won't care what happens next. 
✅ Fix: Use the ABS AND section to define the character's goal, traits, and motivation.   3. Stories Skip the Struggle Why it matters: Too many stories jump from the problem to the resolution. They miss the BUT—the emotional depth, obstacles, and low point that make the payoff matter.
 ✅ Fix: Amplify conflict. Show the tension before the turn. That's where connection lives.   4. Resolution Without Reflection Why it matters: The SO isn't just about what changed—it's about how the character grew, and what we can take away. When this is rushed or vague, the audience misses the lesson.
 ✅ Fix: Let the character experience change and articulate new insight. Use dialogue, emotion, and detail.   5. The Guide Isn't Clear (or is the same person as the hero) Why it matters: Without a separate Guide figure, the story sounds like self-congratulation. That breaks trust. 
✅ Fix: Show who offered perspective, wisdom, or a framework that shifted the main character's path.   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

In this episode of Your Dream Business Podcast, I'm talking about how important your webinar's topic and title are when it comes to getting people to sign up and actually show up. After looking at hundreds of webinars from different industries, I've pulled together seven key things that can help make your title more appealing and effective. I'll walk you through how to craft titles that are clear, believable, powerful, and emotionally engaging — plus how to handle common objections and strike the right balance between being inspiring and realistic. If you're a course creator, membership site owner, or coach, this episode is packed with tips to help you get more people interested in your webinars. KEY TAKEAWAYS COVERED IN THE PODCAST Your title can make or break your webinar. - A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar. Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones. Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects. In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live. After

Are you pouring your heart into content but still hearing crickets when it comes to clients? Discover the Attention Alchemy™, the secret formula of how to turn visibility into revenue. Listen to your host, Deb Boulanger, as she reveals how message clarity, thought leadership, and authentic business alignment attract your ideal clients without the grind. In this episode, you'll learn the four pllars of Attention Alchemy™ to build a business that books itself. And why strategic consistency matters more than posting everywhere, and how true growth in your business comes from resonance, not relentless activity.   If you're ready to step off the hamster wheel and into your highest value as a thought leader, this episode just might change the way you do business forever. Are you ready to step into Attention Alchemy™ and finally create the visibility that drives revenue? This episode was made for you.   To see the full show notes, go to LifeAfterCorporate.com/podcast   Connect with Deb Boulanger Website: https://www.LifeAfterCorporate  LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate   Tweetable Quote: "What makes you magnetic and what makes you heard with precision and attracts your ideal clients to you is your emotional truth.".... Deb Boulanger on The Power of Emotional Truth in Marketing "She stopped trying to help everyone who was in a career transition and started speaking directly to senior professionals in their final career chapter who had been employed in their current company for a number of years." … Deb Boulanger on The Power of Specificity in Career Coaching   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

In this episode, Buffy explores the quiet power of specificity, and considers how precise, thoughtful feedback can leave a lasting mark. From Mr. Rogers' letter-writing habits to Oprah's fourth grade teacher, Buffy shares stories that illustrate how specificity deepens connection, affirms identity, and answers our deep human desire to be seen.

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Mini-Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- How to Train for Long Hikes- The Law of Specificity in Training- Developing Discipline- Zone 3 Cardio- How to Lower Your Blood Pressure- How I Choose The Best Fish Oil- Farting in Front of Your Spouse- And more...Check out my Real Life Youtube Series here:  https://www.youtube.com/watch?v=Ub2tWWgbRqQ .Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram here: https://www.instagram.com/tone_reverie/ I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far).Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all here: https://www.sfinnercircle.com/

Thanks for tuning in to the Data Driven Strength Podcast! More from Data Driven Strength:https://data-drivenstrength.kit.com/profile00:00 Intro07:13 Q&A Start: Sets to Failure vs. Reps in Reserve (Hypertrophy)14:01 Sets to Failure vs. Reps in Reserve (Strength)19:07 The "Fatigue Boogeyman" in Hypertrophy Training24:51 Fatigue Management in Strength Training31:23 Autoregulation in Training36:27 Hypertrophy for Lifters with 10+ Years of Experience53:11 Specificity of Hypertrophy Work for Powerlifting1:06:40 Fringe Extrapolations in Evidence-Based Fitness1:26:13 Using Velocity to Avoid Overshooting1:30:59 Concentric vs. Eccentric for Hypertrophy1:37:40 Improving Grip Strength for Deadlifts

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you doing great work but still feel like your agency's stuck in neutral? The truth is, talent alone doesn't scale a business. In this episode our guest, Stephen Woessner—author, agency growth strategist, and founder of Predictive ROI—reveals why most agencies hit a ceiling... and how to break through with a smarter, more strategic approach. From developing a true methodology to showing up with content that teaches, we dive into what's working now (and what's not) when it comes to agency growth, client expectations, and scaling with intention. If you've ever relied a little too heavily on referrals, be unsure of your niche, or found yourself winging it without a real system—this one's for you. Tune in to learn how to enhance your agency's approach to attracting clients and scaling your business! Stephen Woessner is the founder of Predictive ROI, an agency that helps clients build predictable and repeatable ROI so they can focus on doing the work they love alongside clients they choose. With over 30 years of experience, including a six-year stint in academia, Stephen discusses what's working right now to get more leads, why getting specific is vital for agencies, and why the journey to scaling your journey requires patience, as well as methodology. Stephen also hosts the "Onward Nation" and "Sell with Authority" podcasts and is the bestselling author of five books, including his latest, “Sell With Authority". In this episode, we'll discuss: Why you should be ridiculously specific. Developing a true methodology to showcase your process. How a softer approach can lead to bigger wins. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Power of Specificity (and Content That Teaches) Stephen has had a long career in the agency world, starting thirty years ago, before ROI was a thing, and working alongside agencies and consultants — teaching them how to build their authority within the markets they serve. He worked six-years in academia while also sharing his knowledge in his first books on Viral Social Networking and SEO. The expertise shared in these books got him requests to work as a consultant for different businesses, which led to him starting his own agency in 2009. At his agency, Stephen commonly works with agencies and consultants that are going about sales and new business development in the least effective, most painful way possible. In fifteen years, he's seen a lot in the business and now brings his own perspective on what's currently working in the agency space. According to him, success comes from being ridiculously specific—about who you serve, what you offer, and how you market it. It's not about flashy gimmicks or one-size-fits-all strategies. Agencies that clearly communicate their expertise and share their knowledge generously (even for free!) are the ones building long-term trust. With the many AI tools available for marketers nowadays, there just isn't a valid excuse for not putting your own content out there to attract clients with valuable tips that show your expertise. These should be small, actionable pieces that solve real problems. That kind of generosity leads to high-quality leads who already trust you by the time they reach out. While the tools might not be polished yet, they show just how easy it is now to create content and show up consistently. The key is that agencies need to be intentional, have a point of view, know their clients' real pain points and speak to them clearly. Raise the Bar or Get Left Behind Today's clients are smart. They're looking for specialized, strategic partners—not generalists who throw spaghetti at the wall. Agencies that develop a true methodology, a real system for delivering results, stand out. It's not just about the work—it's about the process behind it. Simply put, a solid methodology builds trust. It shows prospects that you know what you're doing and that you've done it before. And yes, it's a big part of what makes an agency sellable down the road. If you're familiar with games like “Age of Empires,” the process of building your methodology will be a lot like starting scrappy in the stone age—just you, maybe a freelancer or two. But as you gather resources (aka leads, a team, and tools) and build systems (onboarding, sales, and delivery processes), you level up. The methodology evolves as you grow—and mastering each stage is what gets you to the next one. The path to growth requires structure, clarity, and an intentional approach. If you're still winging it with no repeatable system in place it might be time to rethink the game plan. How a Softer Approach Can Lead to Bigger Wins Other than a methodology, the journey to the top will also require patience. Scaling an agency is rarely instantaneous and each stage of development comes with its own challenges and learning experiences. Agencies at various levels of growth face unique challenges, and the aspiration to leap from a level two to level thirty-seven—is just unrealistic. You need to experience the wins and losses that truly gives you the expertise to sustain growth and learn to appreciate that they've prepared you for the next challenges and goals. Jason was actually confronted with this lesson while preparing for his latest event, which although did eventually sell out, but did so much more slowly than he would've liked. In the end, the team made the decision to stop being pushy about promoting the event and instead try to be more inviting. A pushy attitude will likely be met with resistance. Instead, a gentle nudge or an invitation to explore creates a sense of curiosity and openness. By reframing the conversation from one of pressure to one of invitation, he was able to build trust and rapport. People are more likely to engage when they feel they have the autonomy to make choices without feeling coerced. This is the same principle that drives successful business generation. Instead of being pushy, make sure you're sharing case studies, insights, or even hosting webinars that allow prospects to learn and engage with the agency's expertise. Trust that you're offering great value that resonates with the target audience, encouraging your audience to lean in and explore further, rather than overwhelming them with hard sells. Creating Content That Draws the Right Clients In So what is the type of content agencies should be creating to get prospects to lean in? The first thing that may make you feel like you're screaming into the void is trying to attract just any client who can sign a check. Successful companies have shown that focusing on a select group of high-performing clients can lead to tremendous success. This does not mean that if you start to work with plumbers you'll have to work with that niche in perpetuity. A niche can also be a specific problem you solve or an area you serve, not just an industry. When you focus on "right fit" clients, you'll attract people you genuinely enjoy working with who choose to stay with your business long-term. When agency owners narrow their focus, they can tailor their offerings to meet the unique needs of their chosen niche. This not only enhances the quality of service but also simplifies the content creation process. Once the target audience is identified, agencies can generate relevant and engaging content that addresses the specific problems and pain points of their clients. At this point, you can focus on sharing content that makes a lasting impression. By providing valuable information upfront, you'll no doubt capture the attention of potential clients and build credibility. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

ABOUT THIS EPISODE: In this episode, I'm joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you're ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!