Podcasts about Specificity

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking about how to program your gym sessions to maximize your limited availability, marathon mountain bike and gravel training on a time budget, and whether or not those manual labor chores around the house count as aerobic training?   As always, if you like what you hear make sure to share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with the topic of discussion in the email title or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form.    Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox     https://patreon.com/MatchboxPodcast?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/    The following was generated using Riverside.fm AI technologies   Summary In this conversation, the hosts discuss various aspects of fitness, particularly focusing on how to balance family life with workout routines, effective gym workouts for those with limited time, and the importance of strength versus aerobic training. They explore the concept of training for enjoyment versus performance, the role of cross-training in cycling, and the significance of specificity in training for long races. The discussion also touches on managing training volume and intensity, the importance of periodization, and the value of non-traditional workouts, all while maintaining a light-hearted tone.   Chapters 00:00 Balancing Family Life and Fitness Goals 02:48 Optimizing Short Gym Sessions for Enjoyment 05:28 Strength Training vs. Aerobic Workouts 08:19 Integrating Running into Cycling Training 10:46 Effective Exercises for Cyclists 13:36 The Debate on Aerobic Workouts in the Gym 16:07 Specificity in Training for Long Races 18:36 Building Up to Tempo Sessions 19:29 Tempo vs. High Intensity Training 24:14 Stacking Intensity Days 29:36 Accepting Plateaus in Training 31:46 Practical Cross-Training Methods    

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results. What You'll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast Simplify to scale: streamline your offer suite so people instantly “get it” Visibility without the ick: show up, sell, and stay authentic on social Mindset that moves money: ditch self-limiting beliefs and price with confidence Operations that support sales: practical systems for delivery, follow-up, and consistency Who It's For Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels. Guest Resources Website: stephrubio.comInstagram: @virtually_stephrubio Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies

Episode Summary One of the biggest frustrations I hear from health experts is this: “I'm consistent with my emails, but my list is mostly full of past and current clients. How do I actually get new potential clients on there?” In this episode of The Nourished CEO Podcast, I share a behind-the-scenes coaching call from my Nourished Business Accelerator (NBA) program. You'll hear from an incredible women's hormone health practitioner who has her lead magnets and newsletters in place—but is struggling to attract the right new subscribers. I break down why “join my newsletter” doesn't work (and never has), how to create a lead magnet that actually converts, and why messaging specificity is the key to growing your list with people who are ready to invest in your services. If your email list growth feels stagnant or you're attracting freebie-seekers who never buy, this episode will show you how to close that gap. Timeline & Highlights [00:00] – Why list growth isn't about “more subscribers”—it's about the right subscribers [02:33] – An NBA client's challenge: consistently emailing but only attracting current/past clients [04:13] – Why “join my newsletter” doesn't work and what to do instead [07:47] – The power of one strong, specific lead magnet (instead of dozens of general ones) [09:42] – Why a lead magnet on “hormone labs” won't convert as well as one tied to a specific symptom (like hair loss) [11:40] – The #1 problem holding 95% of health experts back in their marketing: lack of specificity [15:25] – A personal story: why urgent, frustrating symptoms drive buyers to take action immediately [18:26] – How to identify what your ideal client truly cares about and will pay to fix [22:20] – Why you must “sell” every step of the process—even your free lead magnets [25:24] – My weekly practice: reviewing content to ensure it speaks to actual buyers [28:35] – Why niche clarity and hyper-specific messaging are non-negotiable for growth Top 5 Quotes from This Episode “Nobody wants to be on anyone's email list unless they're getting value.” “One strong, specific lead magnet that ties into your overall methodology is all you need to grow your list.” “If somebody doesn't know they have the problem you solve—or they don't care—they will not buy. Period.” “Specificity will attract the person who's really looking for a solution, not just someone casually interested.” “Your job is to speak to what they already care about, not five steps ahead of them.” Take Action When your email marketing gets more specific, your list stops being filled with random subscribers—and starts filling up with future clients. If you're ready to attract buyers, not just browsers, this episode will show you how.

Are Your Financials Failing You? Here's How to Fix Them.In episode #312, Hannah, Jack and Ben dive into why the way you structure your financial statements matters more than you think. Join us to discover how organising your numbers functionally can unlock powerful insights for clinic owners. We'll unpack the real meaning behind accounts receivable and why knowing your 30-, 60-, and 90-day breakdowns could change how you run your clinic. Hannah gets real about her fear of numbers and how she moved past it - proving that you don't need to be a math whiz to master your money. Meanwhile, Jack lays out a practical approach to building a profit and loss statement that actually makes sense for clinic owners.Whether you're numbers-phobic or just ready to level up your clinic's financial game, this episode is packed with takeaways you won't want to miss.What You'll Learn:

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In this episode, my guest is Dr. Michael Kilgard, PhD, a professor of neuroscience at the University of Texas at Dallas and a leading expert on neuroplasticity and learning across the lifespan. We discuss the need for alertness, effortful focus, post-learning reflection and sleep to induce neuroplasticity, and how dopamine, acetylcholine, serotonin and norepinephrine are each involved. He explains the behavioral steps for neuroplasticity, as well as vagal nerve stimulation (VNS) and other therapies for tinnitus, stroke, depression, PTSD and paralysis. This episode ought to be of use to anyone interested in understanding the modern science of brain rewiring and learning to improve cognitive or motor skills or treat sensory or motor disorders. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Eight Sleep: https://eightsleep.com/huberman Wealthfront*: https://wealthfront.com/huberman Carbon: https://joincarbon.com/huberman Function: https://functionhealth.com/huberman *This experience may not be representative of the experience of other clients of Wealthfront, and there is no guarantee that all clients will have similar experiences. Cash Account is offered by Wealthfront Brokerage LLC, Member FINRA/SIPC. The Annual Percentage Yield (“APY”) on cash deposits as of December 27,‬ 2024, is representative, subject to change, and requires no minimum. Funds in the Cash Account are swept to partner banks where they earn the variable‭ APY. Promo terms and FDIC coverage conditions apply. Same-day withdrawal or instant payment transfers may be limited by destination institutions, daily transaction caps, and by participating entities such as Wells Fargo, the RTP® Network, and FedNow® Service. New Cash Account deposits are subject to a 2-4 day holding period before becoming available for transfer. Timestamps (00:00) Michael Kilgard (03:24) Neuroplasticity (05:13) Child vs Adult Plasticity, Childhood Development & Learning (09:37) Sponsors: Eight Sleep & Wealthfront (12:41) Kids, Real vs Artificial Experiences & Balance, Video Games, Natural World (21:13) Social Media & Videos, Kids, Overstimulation & Development (33:42) Early Language Development, Passive vs Real Experiences, Kids & Adults (39:23) Sponsors: AG1 & Carbon (42:44) Learning & Plasticity Requirements; Focus, Friction, Rest & Reflection (52:24) Brain Connections, Complexity, Life Experiences & Plasticity (1:02:51) Learning, Reflection, Visualization, Testing (1:09:45) Experience Diversity & Time, Happiness, Life Appreciation (1:18:05) Sponsor: Function (1:19:53) Learning & Life Meaning (1:23:25) Neuromodulators, Brain Complexity, Synaptic Eligibility Trace & Learning (1:34:28) Synapses, Therapy for PTSD, Rewiring the Brain (1:39:01) Vagus Nerve Stimulation (VNS), Stroke, Spinal Cord Injury, Tinnitus, PTSD (1:47:33) Psychedelics, Neurostimulation, Importance of Timing (1:57:47) Electroconvulsive Therapy (ECT) & Major Depression (2:01:51) Psychedelics/SSRIs as Plasticity Tools, SSRIs & Bone Strength, Failed Clinical Trials (2:13:18) Can VNS Accelerate Learning? (2:16:01) VNS Surgery, Patient Use & Specificity, Closed-Loop Vagus Nerve Stimulation (2:18:18) Tinnitus Cause, Incidence & Self-Amplification; PTSD & Control (2:28:12) VNS for Tinnitus; Disease Complexity & Treatments, Lazy Eye (2:41:05) Complexity of Disease Treatments & Combination Therapies (2:48:50) Brain-Machine Interfaces, Information & Experiences; Closed-Loop Feedback; Resilience (2:59:09) Evolving Clinical Trials, Combination Treatments & Disease Complexity (3:05:21) Acknowledgements (3:07:04) Zero-Cost Support, YouTube, Spotify & Apple Follow & Reviews, Sponsors, YouTube Feedback, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textYou might be using AI models in pathology without even knowing if they're giving you reliable results. Let that sink in for a second—because today, we're fixing that.In this episode, I walk you through the real statistics that power—and sometimes fail—AI in digital pathology. It's episode 4 of our AI series, and we're demystifying the metrics behind both generative and non-generative AI. Why does this matter? Because accuracy isn't enough. And not every model metric tells you the whole story.If you've ever been impressed by a model's "99% accuracy," you need to hear why that might actually be a red flag. I share personal stories (yes, including my early days in Germany when I didn't even know what a "training set" was), and we break down confusing metrics like perplexity, SSIM, FID, and BLEU scores—so you can truly understand what your models are doing and how to evaluate them correctly.Together, we'll uncover how model evaluation works for:Predictive Analytics (non-generative AI)Generative AI (text/image generating models)Regression vs. Classification use casesWhy confusion matrix metrics like sensitivity and specificity still matter—and when they don't.Whether you're a pathologist, a scientist, or someone leading a digital transformation team—you need this knowledge to avoid misleading data, flawed models, and missed opportunities.

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The Rich Zeoli Show- Hour 1: 3:05pm- A new American Eagle clothing advertisement features Hollywood star Sydney Sweeney bragging about her “great jeans.” Far-left social media users, however, are ridiculously saying that the commercial is secretly promoting eugenics—insisting the ad's “great jeans” line really means “great genes.” 3:15pm- A new poll from Fairleigh Dickinson University shows Republican Jack Ciattarelli trailing Democrat Mikie Sherrill by only 8- points with over 3-months left before election day. 3:30pm- Brooke Singman—Political Correspondent & Reporter for Fox News—joins The Rich Zeoli Show to discuss her latest report, “FBI's controversial Trump-Russia actions predicted with 'alarming specificity' by foreign actors.” She writes that CIA Director John Ratcliffe is preparing to declassify intelligence which shows U.S. intelligence received credible tips from foreign sources predicting, with what they now deem "alarming specificity," that the FBI would eventually play a central role in a Trump–Russia collusion narrative, before Crossfire Hurricane was even launched. If the new documents reveal prior awareness that foreign actors would anticipate FBI involvement, it strengthens arguments that the Russia collusion narrative was at least partially orchestrated. You can find the full article here: https://www.foxnews.com/politics/fbis-controversial-trump-russia-actions-predicted-alarming-specificity-foreign-actors-sources 3:40pm- A new survey from John Anzalone and Tony Fabrizio shows that 63% of voters have an unfavorable view of Democrats—giving them a net favorability of -30%. Comparatively, President Trump and Republicans have net negative favorability ratings of only 7% and 11%.

Praise will act as a catalyst for even higher levels of success when three praise aspects are present. Stakeholders know if a leader is paying attention to what they're doing and sincere praise creates a positive feedback loop in which what gets noticed and rewarded gets magnified. The three aspects are:sinceritytimeliness andspecificityLet's explore in more depth...More infoForbes: recognition - the key to 2025 employee engagement?https://www.forbes.com/sites/karadennison/2024/09/13/why-recognition-could-be-the-key-to-employee-engagement-in-2025/

St. John “Sinjin” Cramer is a dynamic sales strategist, keynote speaker, and host of the Rural Sales Success podcast. A UK native now based in New Zealand, Sinjin helps businesses understand how to sell with empathy, especially in high-stakes, rural environments. His philosophy? Stop selling. Start serving. “If you don't like where you are—move. Even a small shift can be a catalyst for growth.” “Don't sell to farmers—or anyone. Help them make informed decisions.” “Be a buyer's assistant. If you're not helping people feel safe in a purchase, you're not selling—you're pushing.” Sinjin Cramer shares wisdom from decades in rural sales, exploring why trust and understanding context matter more than tactics. From metaphors on movement and mindset to book recommendations and rugby strategy, this episode uncovers how small actions, curiosity, and service can create lasting transformation—for both buyers and sellers.

In this episode, the VENDO team explores Amazon Marketing Cloud (AMC) and its powerful role in data-driven advertising. We cover AMC's evolution, AI-driven insights, customized reporting, and how to use retail and ad data together to understand customer paths and boost campaign performance in 2025. Topics Covered: - Amazon Marketing Cloud(AMC): What is it? (2:18) - Evolution of AMC & Coding Needs (3:03) - AI Query Generator Rollout (3:51) - AI-Driven Audience Precision (4:20) - Generality vs Specificity (6:06) - Amazon Revamping Tools (8:03) - Limitation to AI (8:40) - Customized Reporting and Analytics (10:30) - Most Common Paths to Purchase (12:17) - Average Path to Purchase (13:41) - KPIs Branded vs Non-Branded (15:35) - Layering in Retail Data with Ad Data (17:27) - Reporting Cadences (18:25) - Video Ads Overview (19:55) - Viewing Non-Converting Audiences (21:54) Speakers: Delaney Del Mundo, VP Account Strategy - Amazon & TikTok Shop, VENDO Jamie Grossman, Advertising Specialist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Matt Levine chats with Leo Laporte, a podcasting legend and founder of TWiT.tv, an Internet podcast network focusing on technology. They discuss the early days of podcasting, how tech media has shifted, and what it takes to stay relevant when trends change overnight. Learn how to grow a podcast that lasts, why niche matters more than ever, and what most creators get wrong about discovery and audience loyalty. Leo starts by explaining how he became tech radio's go-to guy. He loved being on-air, but didn't love the topics people expected from talk radio. So he carved out a space that let him dive into something he genuinely cared about—technology. Why Leo started a podcast network in 2005—before most people even knew what a podcast was. Leo explains what it was like being one of the first 10 podcasters in the world. Leo on the most important aspect of podcasting: “You need to know your audience. The more general a show is, the more difficult it is to promote it.” Leo explains just how easy it is to start a podcast today. All you need is a laptop and a mic. Unfortunately, this simplicity is both a blessing and a curse. Leo says the barrier to entry has never been lower. But that also means the space is noisy, crowded, and competitive. Starting is easy; being found is the real challenge. Leo highlights why discoverability—not content—is what kills most podcasts today. Even the best ideas can get buried if no one knows you exist. Matt asks if discoverability can be fixed—and Leo says yes. However, it's not about better SEO or thumbnails. It's about being on platforms that are built to make things go viral like TikTok, Instagram, YouTube. Leo shares how they post twice daily on all platforms and why short clips are key to long-term growth. You can't always track what's working, but you can see when momentum starts to build. Why the top 20 podcasts dominate half the ad revenue, and what that imbalance means for everyone else. If you're not already at the top, you're fighting over scraps. That's why niche, loyalty, and consistency matter for the smaller podcasters. Leo shares what COVID taught him about brand courage. The companies that kept showing up grew. Meanwhile, brands that pulled back lost their visibility and trust. Understand how podcast advertising has shifted away from consumer brands to niche B2B partners. Matt and Leo unpack why going niche is the smartest move a creator can make right now. Broad topics make it harder to build connection and loyalty. When you know exactly who you're talking to, they know exactly why they should listen. Specificity is your superpower. Leo explains why remote work weakens small teams in ways people often underestimate. Matt shares how remote teams can work—but it takes unnatural amounts of structure and intention. You can't just hope the culture will carry itself. You have to manufacture connections on purpose. Otherwise, people drift—even when they're online every day. Leo shares why AI isn't a threat to content creators, it's a tool to be used with intention. He's not worried about being replaced. He's more focused on how to integrate AI in ways that save time and amplify creativity. Leo's take on AI in podcasting, especially when it comes to editing and marketing. There are tools now that can help you clip, caption, and distribute without a huge team. The trick is knowing what job you're trying to solve. Not every tool fits every creator. Leo breaks down how the YouTube algorithm is shifting—and why short-form content is the next big opportunity. With TikTok facing pressure, YouTube is positioning Shorts as its successor. That means if you're a podcaster, creating short clips is a must. Why Leo believes chasing trends is a waste of energy—and what to do instead. If you stay true to what excites you, the trends eventually circle back. People can feel when something's authentic, and when that happens, attention follows. Leo on the future of podcasting—it won't be just audio anymore. Video, community, and personality are what people crave. For example, YouTube is where people are going right now. If you're not on it, you're missing where the next generation already is. Mentioned in This Episode: This Week in Tech (TWiT) Podcast Salt Hank: A Five Napkin Situation (A Cookbook) by Henry Laporte theanycast.com/s2e14

Matt Levine chats with Leo Laporte, a podcasting legend and founder of TWiT.tv, an Internet podcast network focusing on technology. They discuss the early days of podcasting, how tech media has shifted, and what it takes to stay relevant when trends change overnight. Learn how to grow a podcast that lasts, why niche matters more than ever, and what most creators get wrong about discovery and audience loyalty. Leo starts by explaining how he became tech radio's go-to guy. He loved being on-air, but didn't love the topics people expected from talk radio. So he carved out a space that let him dive into something he genuinely cared about—technology. Why Leo started a podcast network in 2005—before most people even knew what a podcast was. Leo explains what it was like being one of the first 10 podcasters in the world. Leo on the most important aspect of podcasting: “You need to know your audience. The more general a show is, the more difficult it is to promote it.” Leo explains just how easy it is to start a podcast today. All you need is a laptop and a mic. Unfortunately, this simplicity is both a blessing and a curse. Leo says the barrier to entry has never been lower. But that also means the space is noisy, crowded, and competitive. Starting is easy; being found is the real challenge. Leo highlights why discoverability—not content—is what kills most podcasts today. Even the best ideas can get buried if no one knows you exist. Matt asks if discoverability can be fixed—and Leo says yes. However, it's not about better SEO or thumbnails. It's about being on platforms that are built to make things go viral like TikTok, Instagram, YouTube. Leo shares how they post twice daily on all platforms and why short clips are key to long-term growth. You can't always track what's working, but you can see when momentum starts to build. Why the top 20 podcasts dominate half the ad revenue, and what that imbalance means for everyone else. If you're not already at the top, you're fighting over scraps. That's why niche, loyalty, and consistency matter for the smaller podcasters. Leo shares what COVID taught him about brand courage. The companies that kept showing up grew. Meanwhile, brands that pulled back lost their visibility and trust. Understand how podcast advertising has shifted away from consumer brands to niche B2B partners. Matt and Leo unpack why going niche is the smartest move a creator can make right now. Broad topics make it harder to build connection and loyalty. When you know exactly who you're talking to, they know exactly why they should listen. Specificity is your superpower. Leo explains why remote work weakens small teams in ways people often underestimate. Matt shares how remote teams can work—but it takes unnatural amounts of structure and intention. You can't just hope the culture will carry itself. You have to manufacture connections on purpose. Otherwise, people drift—even when they're online every day. Leo shares why AI isn't a threat to content creators, it's a tool to be used with intention. He's not worried about being replaced. He's more focused on how to integrate AI in ways that save time and amplify creativity. Leo's take on AI in podcasting, especially when it comes to editing and marketing. There are tools now that can help you clip, caption, and distribute without a huge team. The trick is knowing what job you're trying to solve. Not every tool fits every creator. Leo breaks down how the YouTube algorithm is shifting—and why short-form content is the next big opportunity. With TikTok facing pressure, YouTube is positioning Shorts as its successor. That means if you're a podcaster, creating short clips is a must. Why Leo believes chasing trends is a waste of energy—and what to do instead. If you stay true to what excites you, the trends eventually circle back. People can feel when something's authentic, and when that happens, attention follows. Leo on the future of podcasting—it won't be just audio anymore. Video, community, and personality are what people crave. For example, YouTube is where people are going right now. If you're not on it, you're missing where the next generation already is. Mentioned in This Episode: This Week in Tech (TWiT) Podcast Salt Hank: A Five Napkin Situation (A Cookbook) by Henry Laporte theanycast.com/s2e14

Our Attempt at Minute Markers:Big 50 | 1:00Don't Quit | 4:15Picking Sides | 7:06Who Tells Your Story | 13:00Links:Marital Dissolution and Blood Pressure Reactivity: Evidence for the Specificity of Emotional Intrusion-Hyperarousal and Task-Rated Emotional DifficultyImportant Communication Skills and How to Improve Them | Coursera 

Ever left a networking event feeling like you needed a shower and a reset? You're not alone. The handshake hustle and business card swaps just don't cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she's reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business. You'll learn why personal branding is non-negotiable, what it really means to be a “good human” in business, and how Lisa's new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person. This episode is your blueprint for connecting with purpose and standing out by being unapologetically you. Key Takeaways: Networking Shouldn't Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain. Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return. SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no “popcorn presentations,” it's built for real transformation. Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable. Good Humans Spot Potential: The right network doesn't just support you—they reflect your potential back to you.   SELL WELL B2B Sales and Networking Conference - September 11-12 2025 https://www.theghgn.com/sell-well-2025 The Good Humans Growth Network https://www.theghgn.com/ Beyond the Transaction Hybrid Business Circle https://beyondthetransactionmm.com/register  Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT https://us02web.zoom.us/meeting/register/wLCzYF6jTe-ErmC99oXbsQ#/registration  Catherine Brown LinkedIn  https://www.linkedin.com/in/catherineleebrown/    CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/       

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence. **Key Takeaways:** 1. Niching down allows for clarity in messaging and client attraction. 2. Specificity in marketing helps connect with the right audience. 3. Focusing on personal skills and passions enhances authenticity. 4. It's important to simplify offerings, especially in tough times. 5. Marketing should align with personal values for lasting joy.  

In this episode of Meg Talks, Megan Kerrigan and Annabelle discuss the intricacies of goal setting for dancers. They emphasise the importance of not only setting goals but also tracking progress and evaluating past performances. The conversation delves into the mindset required for effective goal setting, the significance of understanding the 'why' behind each goal, and the challenges dancers face in this process. They also highlight the value of celebrating achievements and involving family in the goal-setting journey, creating a supportive environment for dancers to thrive. Chapters: 00:00 - Introduction to Goal Setting in Dance03:03 - The Importance of Tracking Progress05:29 - Evaluating Past Goals and Setting New Ones08:36 - Strategies for Effective Goal Setting11:28 - Creating Actionable Steps for Goals14:26 - Navigating Broad Goals and Specificity15:14 - The Importance of Goal Clarity18:15 - Understanding the Emotional Connection to Goals19:10 - Honesty and Specificity in Goal Setting21:48 - Accountability and Support in Achieving Goals22:39 - Key Strategies for Effective Goal Setting24:59 - Celebrating Achievements and Community Support ⭐ Join the Gold Club

Patricia Fripp is a Hall of Fame Speaker and in-demand speech coach for executives, entrepreneurs, and speakers - co-author of Deliver Unforgettable Presentations. Known as the speakers' speaker. Top 3 Value Bombs 1. You don't have to be the best or smartest - just get up early and work through lunch. 2. A great presentation starts with audience-focused language. Your listeners care more about themselves than about you. 3. Specificity builds credibility - ditch vague words like 'things' and 'tons' to sound more intelligent and persuasive. Sign up and get FREE presentation tips and resources - Patricia Fripp Website Sponsors ThriveTime Show - Attend the world's highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump's son, Eric Trump, at ThrivetimeShow.com/eofire. NetSuite - NetSuite, by Oracle, is your AI powered business management suite, trusted by over 41,000 businesses. Download the free e-book, Navigating Global Trade - 3 Insights for Leaders at NetSuite.com/fire.

Thanks for tuning in to the Data Driven Strength Podcast!More from DDS: https://data-drivenstrength.kit.com/profile00:00- Podcast Introduction & Episode Focus06:05 - The Deceiving Nature of Scientific Data10:10 - Episode Outline and Goals16:15 - Acknowledging the Research Team18:20 - Historical Periodization Narratives24:25 - Contrasting Strength Training Approaches32:30 - Evolving Views on Training Volume38:35 - Prior Meta-Analyses on Volume and Strength54:50 - Limitations of Past Research01:03:00 - Novel Volume Quantification Methods01:13:10 - Examples of Indirect Exercises01:17:15 - Meta-Analysis Inclusion Criteria01:19:15 - Smallest Detectable Effect Size01:23:20 - Model Adjustments for Precision01:29:25 - Optimal Volume Approach & Total Studies01:33:30 - Understanding Within-Study Slopes & Shrinkage01:45:40 - Plateau & Precision of Estimates01:51:45 - Common Rep Ranges & Rest Periods01:55:50 - Specificity in Strength Assessments02:01:55 - Training Specificity and Volume02:08:00 - Volume Impact on Short-Term Strength Gains02:12:05 - Hypertrophy vs. Strength: Causal Questions02:22:15 - Qualitative Data Agreement02:30:25 - Analyzing Paired Matched Effects02:38:30 - Reliability vs. Agreement Plot Analysis02:44:35 - Muscle Size and Strength Compatibility

Darshan H. Brahmbhatt, Podcast Editor of JACC: Advances, discusses a recently published original research paper on Preserving Trial Endpoint Specificity and Cause of Death Attribution in Cardiovascular Trials: Insights From MARINE.

In episode 465 of the Construction Leadership Podcast, host Bradley Hartman meets up with Chad Raymond, Division Director of the Henry Company. They discuss fostering innovation, team growth, and effective leadership. Listeners will learn actionable strategies to enhance their teams' innovativeness, including the importance of keeping an open mind, utilizing a victory log, and fostering proactive habits. Chad shares his experiences and insights on balancing reactive and proactive tasks, encouraging innovation through structured brainstorming, and the significance of clarity in leadership goals. They also delve into maintaining thoughtfulness and generosity in personal and professional interactions. 03:59 The Importance of Changing Your Mind 08:49 Encouraging Innovation in Teams 14:36 Thoughtfulness, Generosity, and Specificity 16:12 The Power of Walking and Self-Reflection 22:21 Clarity and Communication in Leadership 25:40 Building Confidence and Overcoming Fear 28:05 Setting and Achieving Big Goals    This episode is brought to you by The Simple Sales Pipeline® —the most efficient way to organize and value any construction sales rep's roster of customers and prospects in under 30 minutes once every 30 days. *** If you enjoyed this podcast, please leave a review on Apple Podcasts. Your feedback will help us on our mission to bring the construction community closer together. If you have suggestions for improvements, topics you'd like the show to explore, or have recommendations for future guests, do not hesitate to contact us directly at info@bradleyhartmannandco.com.  

    The journey of building a coaching business while balancing motherhood can feel like a crazy dance, full of challenges and triumphs. To succeed, you need support, mentors, effective strategies for attracting clients, and a marketing plan rooted in honesty and authenticity.    My magical guest today is Joanna Lott. Joanna is a business coach who helps qualified coaches attract clients with honesty, not hype. As the host of The Women in the Coaching Arena, a top 2.5% globally ranked podcast, she shares practical strategies for building thriving businesses. With a rich background in executive and career coaching, she's guided hundreds of coaches to grow profitable, integrity-driven businesses.    Joanna and I dish on:   - Productivity tips for working shorter hours and fewer days   - Balancing work and family; developing smart strategies for harmony   - Specificity in marketing; define your niche and create compelling offers   - Debunking myths in the coaching industry   - Marketing with honesty, not hype; what does that truly mean?   - Scaling your business gradually—here's why it's the key to lasting success    Tune in for insights on building a business that honors your authenticity and aligns with your deepest values! ✨    Subscribe now so you'll never miss an episode and leave us a review! It really helps us know which content resonates with you the most.    Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.    Resources mentioned:    Take the Witchpreneur Quiz and discover which Feminine Magic is your Key to Financial Success. (https://bit.ly/witchpreneur-quiz)   Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)        Virtual coworking platform for businesses: https://www.focusmate.com/    The Women in the Coaching Arena Podcast at https://podcasts.apple.com/ie/podcast/women-in-the-coaching-arena/id1677428210     Joanna Lott's Free Gift:  Plan for your best year yet: Transform your qualifications into clients with the Ultimate 2025 Success Planner for Coaches https://joannalott.kartra.com/page/LIPlanner . Although this is designed with a coach's perspective, it is a useful tool for anyone running their own business.         **Contact Joanna Lott via Facebook or https://joannalottcoaching.com/**    **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**   

Avoid common mistakes in powerlifting training and transform your strength game with insights from Eric Cressey.

In this episode of Let's Combinate, host Subhi Saadeh is joined by Kirk Petyo, Managing Partner at Talent Factory Medical and founder of Talent Factory Recruiting. If you're a bioengineering student, recent grad, or early-career professional trying to break into medical devices, biotech, or pharma—this one's for you.With extensive experience recruiting for regulated industries like aerospace, medical devices, and pharmaceuticals, Kirk offers grounded, actionable insights for early-career professionals and hiring managers alike.This episode covers how to craft a strong resume, the importance of knowing your career “why,” how to stand out to recruiters, and why onshoring and shifting regulatory trends matter for the next generation of talent in life sciences.Timestamps00:00 – Welcome and Guest Introduction 00:35 – Kirk's Career Journey and Advice 02:18 – Navigating Early Career Challenges 03:12 – Building a Strong Resume and Networking 04:38 – The Importance of Specificity in Job Applications 08:56 – Recruitment Insights and Industry Trends 12:05 – Personal Experiences and Lessons Learned 18:49 – Advice for Upcoming Graduates 23:18 – The Importance of Passion in Job Interviews 24:00 – Evaluating Candidates Beyond Experience 24:58 – Personal Stories and Career Choices 30:55 – Bioengineering vs. Mechanical Engineering 41:34 – Industry Trends and Onshoring 44:18 – Entry-Level Opportunities and Recruitment About Kirk PetyoKirk Petyo is the Managing Partner at Talent Factory Medical and founder of Talent Factory Recruiting. He has spent his career recruiting top talent in highly regulated industries like aerospace, medical devices, biotech, and pharma. Known for his ability to bridge business needs with real human connections, Kirk helps companies grow stronger teams—and helps candidates navigate complex career decisions with clarity and purpose.About the Host Subhi Saadeh is a Quality Professional and host of Let's ComBinate. With a background in Quality, Manufacturing Operations, and R&D, he has worked in large Medical Device and Pharma organizations to support the development and launch of hardware devices, disposable devices, and combination products for vaccines, generics, and biologics.Subhi currently serves as the International Committee Chair for the Combination Products Coalition (CPC), is a member of ASTM Committee E55, and has served on AAMI's Combination Products Committee.

In Part 2 of their conversation about the Top Ten Mistakes, Darren and Mark talk with Stage Time University faculty member Mike Davis about mistakes #5 through #1 in the countdown.    SNIPPETS:   • Identify the guide/guru/compass, which may not be a human   • The hero should not solve their own problem   • It isn't just about what changed, but about how the character grew   • Give your audience time and room to reflect on the character's development   • Give the hero a time limit to reach their goal   • Create and escalate conflict   • Be clear about the hero's goal; not what, but why   • Specificity and clarity are key   • Engage the audience immediately   • Don't open with trivialities like the weather or how nice it is to be there   1. Weak or Wandering Openings Why it matters: If you don't hook the audience in the first 15 seconds, you risk losing them entirely. Many speakers start with platitudes or overused statements instead of tension, emotion, or curiosity.
 ✅ Fix: Begin with a vivid image, jarring question, or a clear inciting incident. (Craig Valentine: “When they're predicting, you're connecting.”)   2. The Main Character Lacks a Clear Goal or Stakes Why it matters: Without a specific goal and consequence, the story feels directionless and unmotivated. The audience won't care what happens next. 
✅ Fix: Use the ABS AND section to define the character's goal, traits, and motivation.   3. Stories Skip the Struggle Why it matters: Too many stories jump from the problem to the resolution. They miss the BUT—the emotional depth, obstacles, and low point that make the payoff matter.
 ✅ Fix: Amplify conflict. Show the tension before the turn. That's where connection lives.   4. Resolution Without Reflection Why it matters: The SO isn't just about what changed—it's about how the character grew, and what we can take away. When this is rushed or vague, the audience misses the lesson.
 ✅ Fix: Let the character experience change and articulate new insight. Use dialogue, emotion, and detail.   5. The Guide Isn't Clear (or is the same person as the hero) Why it matters: Without a separate Guide figure, the story sounds like self-congratulation. That breaks trust. 
✅ Fix: Show who offered perspective, wisdom, or a framework that shifted the main character's path.   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com

EP:83 Bonus: How Manifestation and Positive Thinking will change your life: It's all in the Science.In this enlightening bonus episode of the "Shoe Dares Wins" podcast, hosted by Michelle, the focus shifts to understanding the power of manifestation and positive thinking. While Michelle confesses her initial skepticism, she delves into the concept from a scientific perspective, exploring how mindset, neuroscience, and psychology play crucial roles in turning dreams into reality. Motivated by her brother's suggestion and her curiosity sparked by Napoleon Hill's book "Think and Grow Rich," Michelle sets out on a journey to unpack the mechanisms of the brain's role in achieving goals.The episode navigates through various elements that underpin the practice of manifestation, including the reticular activating system, neuroplasticity, and dopamine's impact on motivation. Michelle explores how these elements can rewire the brain's pathways and facilitate success when coupled with a positive mindset. She emphasizes the importance of specificity in goal-setting, highlighting the need to replace vague aspirations with concrete, achievable targets. Throughout the episode, Michelle shares compelling examples of successful women who have embraced manifestation, such as Oprah Winfrey, Sarah Blakely, and Lady Gaga, showcasing how conviction and focused desire can lead to remarkable achievements.

Specificity isn't just a design choice. It's the differentiator when inches matter. Nick Tippmann, founding partner of TipTop VC, explains how vertical AI is rewriting the software industry by going deeper, not wider. From the transition beyond SaaS to the gray zone between foundational models and high-stakes applications, we explore how vertical AI can transform laggard industries and why Austin might lead the race.  Episode HighlightsWhat Vertical AI Really MeansSpecificity as the New MoatFounders, Not Just ModelsWhen General AI FailsSeed-Strapping Real or NotRewriting Pricing LogicVertical AI Talent MixRedefining TAM in Niche MarketsScaling without OverspendingWhat's Next Austin?"Austin becomes a global hub for vertical AI winners with the rich combo of the enterprise SaaS lineage, the critical industries that are based here, the talent from the previous winners, the emerging talent from the universities, and more and more experienced operators and founders moving here for their second act"Nick TippmannTipTop VC -------------------Austin Next Links: Website, X/Twitter, YouTube, LinkedInEcosystem Metacognition Substack

In this episode of Your Dream Business Podcast, I'm talking about how important your webinar's topic and title are when it comes to getting people to sign up and actually show up. After looking at hundreds of webinars from different industries, I've pulled together seven key things that can help make your title more appealing and effective. I'll walk you through how to craft titles that are clear, believable, powerful, and emotionally engaging — plus how to handle common objections and strike the right balance between being inspiring and realistic. If you're a course creator, membership site owner, or coach, this episode is packed with tips to help you get more people interested in your webinars. KEY TAKEAWAYS COVERED IN THE PODCAST Your title can make or break your webinar. - A strong, well-thought-out title is one of the biggest factors in getting people to notice, sign up, and actually attend your webinar. Specificity and emotion matter. - Titles that clearly state what someone will learn or gain—and that tap into their emotions—are far more effective than vague or generic ones. Balancing aspiration with realism builds trust. - A great title should inspire your audience with what's possible while still sounding believable and grounded, so it feels achievable and worth their time. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects. In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live. After

What determines if you get great results from your strength training, or just spin your wheels without getting anywhere? In this episode, we present our seven principles of highly effective strength training. These principles are not written in stone, and they have considerations and exceptions. But if you listen to the whole show, you'll be better equipped to deal with plateaus in your training and reach your fitness goals faster. Timestamps: 03:00 - Principle 1: Progressive Overload 10:50 - Principle 2: Specificity 16:20 - Principle 3: Consistency 21:30 - Principle 4: Individualization 26:00 - Principle 5: Variation (but Not Randomization) 34:30 - Principle 6: Recovery 42:45 - Principle 7: Technique First *** Do you like what you hear so far? Please leave a five-star review in your podcast player. And hit that follow button! You can also follow us on Instagram. You'll find Daniel at @strengthdan, and Philip at @philipwildenstam. Become a part of our Reddit community here. *** This podcast is brought to you by Styrkelabbet AB, Sweden. To support us, download the world's best gym workout tracker app StrengthLog here. It's completely ad-free and the most generous fitness app on the market, giving you access to unlimited workout logging, lots of workouts and training programs, and much, much more even if you stay a free user for life. If you want a t-shirt with ”Train hard, eat well, die anyway”, check out our shop here.

Are you pouring your heart into content but still hearing crickets when it comes to clients? Discover the Attention Alchemy™, the secret formula of how to turn visibility into revenue. Listen to your host, Deb Boulanger, as she reveals how message clarity, thought leadership, and authentic business alignment attract your ideal clients without the grind. In this episode, you'll learn the four pllars of Attention Alchemy™ to build a business that books itself. And why strategic consistency matters more than posting everywhere, and how true growth in your business comes from resonance, not relentless activity.   If you're ready to step off the hamster wheel and into your highest value as a thought leader, this episode just might change the way you do business forever. Are you ready to step into Attention Alchemy™ and finally create the visibility that drives revenue? This episode was made for you.   To see the full show notes, go to LifeAfterCorporate.com/podcast   Connect with Deb Boulanger Website: https://www.LifeAfterCorporate  LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278   Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community   Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/  or Life After Corphttps://pod.link/1500631278orate   Tweetable Quote: "What makes you magnetic and what makes you heard with precision and attracts your ideal clients to you is your emotional truth.".... Deb Boulanger on The Power of Emotional Truth in Marketing "She stopped trying to help everyone who was in a career transition and started speaking directly to senior professionals in their final career chapter who had been employed in their current company for a number of years." … Deb Boulanger on The Power of Specificity in Career Coaching   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at www.lifeaftercorporatepodcast.com .

In this episode, Buffy explores the quiet power of specificity, and considers how precise, thoughtful feedback can leave a lasting mark. From Mr. Rogers' letter-writing habits to Oprah's fourth grade teacher, Buffy shares stories that illustrate how specificity deepens connection, affirms identity, and answers our deep human desire to be seen.

Check out Marek Health at https://marekhealth.com/syatt and get 10% OFF your first order using code: SYATTIn this episode of The Jordan Syatt Mini-Podcast, I shoot the breeze and answer questions from listeners with my podcast producer, Tony, and we discuss:- How to Train for Long Hikes- The Law of Specificity in Training- Developing Discipline- Zone 3 Cardio- How to Lower Your Blood Pressure- How I Choose The Best Fish Oil- Farting in Front of Your Spouse- And more...Check out my Real Life Youtube Series here:  https://www.youtube.com/watch?v=Ub2tWWgbRqQ .Do you have any questions you want us to discuss on the podcast? Give Tony a follow and shoot him a DM on Instagram here: https://www.instagram.com/tone_reverie/ I hope you enjoy this episode and, if you do, please leave a review on iTunes (huge thank you to everyone who has written one so far).Finally, if you've been thinking about joining The Inner Circle but haven't yet... we have hundreds of home and bodyweight workouts for you and you can get them all here: https://www.sfinnercircle.com/

In this episode of the Science of Slink podcast, Dr. Rosy Boa explores the question, 'What is the hardest pole dance move?' She explains that the answer depends on various factors such as individual physiology, training background, and specific adaptations. Dr. Boa discusses different challenging pole moves categorized by flexibility, strength, and athleticism, emphasizing the importance of specialized training. She also offers insights for hobbyist pole dancers on achieving impressive performances without extreme movements, and provides encouragement for those pursuing advanced techniques.Are you a pole nerd interested in trying out online pole classes with Slink Through Strength? We'd love to have you! Use the code “podcast” for 10% off the Intro Pack and try out all of our unique online pole classes: https://app.acuityscheduling.com/catalog/25a67bd1/?productId=1828315&clearCart=true Citations:Hawley, J. A. (2002). Adaptations of skeletal muscle to prolonged, intense endurance training. Clinical and experimental pharmacology and physiology, 29(3), 218-222.Izquierdo, M., Häkkinen, K., Gonzalez-Badillo, J. J., Ibanez, J., & Gorostiaga, E. M. (2002). Effects of long-term training specificity on maximal strength and power of the upper and lower extremities in athletes from different sports. European journal of applied physiology, 87, 264-271.Chapters:00:00 Welcome to Science of Slink00:19 What is the Hardest Move in Pole Dance?01:17 Specificity of Training and Adaptation05:33 Flexibility moves08:26 Strength moves10:51 Power moves14:12 Impressive (but not necessarily difficult) moves for Performances16:56 Final Thoughts and Encouragement

Dan tries to update everyone on the Kansas penalties to the 17 but gets tripped up. Dirk talks about the post race penalties from Indy and Charlotte. They discuss the extra money for Mods over the next three days, and they get you set for Sunday's race at Nashville.

Listen, we could tell you all day what it takes to make a query and a novel sparkle, but why not hear it from a star agent like Michaela (Mike) Whatnall? That's right! This week, authors Anna Mercier and Lyssa Mia Smith chat with Mike Whatnall of the Dystel, Goderich & Bourret agency about what makes a project really stand out and the answer is: specificity. Mike's craft insight covers everything from pitches to magic systems and everything in between.Michaela Whatnall's WebsiteTurning to Story Substack

Thanks for tuning in to the Data Driven Strength Podcast! More from Data Driven Strength:https://data-drivenstrength.kit.com/profile00:00 Intro07:13 Q&A Start: Sets to Failure vs. Reps in Reserve (Hypertrophy)14:01 Sets to Failure vs. Reps in Reserve (Strength)19:07 The "Fatigue Boogeyman" in Hypertrophy Training24:51 Fatigue Management in Strength Training31:23 Autoregulation in Training36:27 Hypertrophy for Lifters with 10+ Years of Experience53:11 Specificity of Hypertrophy Work for Powerlifting1:06:40 Fringe Extrapolations in Evidence-Based Fitness1:26:13 Using Velocity to Avoid Overshooting1:30:59 Concentric vs. Eccentric for Hypertrophy1:37:40 Improving Grip Strength for Deadlifts

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you doing great work but still feel like your agency's stuck in neutral? The truth is, talent alone doesn't scale a business. In this episode our guest, Stephen Woessner—author, agency growth strategist, and founder of Predictive ROI—reveals why most agencies hit a ceiling... and how to break through with a smarter, more strategic approach. From developing a true methodology to showing up with content that teaches, we dive into what's working now (and what's not) when it comes to agency growth, client expectations, and scaling with intention. If you've ever relied a little too heavily on referrals, be unsure of your niche, or found yourself winging it without a real system—this one's for you. Tune in to learn how to enhance your agency's approach to attracting clients and scaling your business! Stephen Woessner is the founder of Predictive ROI, an agency that helps clients build predictable and repeatable ROI so they can focus on doing the work they love alongside clients they choose. With over 30 years of experience, including a six-year stint in academia, Stephen discusses what's working right now to get more leads, why getting specific is vital for agencies, and why the journey to scaling your journey requires patience, as well as methodology. Stephen also hosts the "Onward Nation" and "Sell with Authority" podcasts and is the bestselling author of five books, including his latest, “Sell With Authority". In this episode, we'll discuss: Why you should be ridiculously specific. Developing a true methodology to showcase your process. How a softer approach can lead to bigger wins. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Power of Specificity (and Content That Teaches) Stephen has had a long career in the agency world, starting thirty years ago, before ROI was a thing, and working alongside agencies and consultants — teaching them how to build their authority within the markets they serve. He worked six-years in academia while also sharing his knowledge in his first books on Viral Social Networking and SEO. The expertise shared in these books got him requests to work as a consultant for different businesses, which led to him starting his own agency in 2009. At his agency, Stephen commonly works with agencies and consultants that are going about sales and new business development in the least effective, most painful way possible. In fifteen years, he's seen a lot in the business and now brings his own perspective on what's currently working in the agency space. According to him, success comes from being ridiculously specific—about who you serve, what you offer, and how you market it. It's not about flashy gimmicks or one-size-fits-all strategies. Agencies that clearly communicate their expertise and share their knowledge generously (even for free!) are the ones building long-term trust. With the many AI tools available for marketers nowadays, there just isn't a valid excuse for not putting your own content out there to attract clients with valuable tips that show your expertise. These should be small, actionable pieces that solve real problems. That kind of generosity leads to high-quality leads who already trust you by the time they reach out. While the tools might not be polished yet, they show just how easy it is now to create content and show up consistently. The key is that agencies need to be intentional, have a point of view, know their clients' real pain points and speak to them clearly. Raise the Bar or Get Left Behind Today's clients are smart. They're looking for specialized, strategic partners—not generalists who throw spaghetti at the wall. Agencies that develop a true methodology, a real system for delivering results, stand out. It's not just about the work—it's about the process behind it. Simply put, a solid methodology builds trust. It shows prospects that you know what you're doing and that you've done it before. And yes, it's a big part of what makes an agency sellable down the road. If you're familiar with games like “Age of Empires,” the process of building your methodology will be a lot like starting scrappy in the stone age—just you, maybe a freelancer or two. But as you gather resources (aka leads, a team, and tools) and build systems (onboarding, sales, and delivery processes), you level up. The methodology evolves as you grow—and mastering each stage is what gets you to the next one. The path to growth requires structure, clarity, and an intentional approach. If you're still winging it with no repeatable system in place it might be time to rethink the game plan. How a Softer Approach Can Lead to Bigger Wins Other than a methodology, the journey to the top will also require patience. Scaling an agency is rarely instantaneous and each stage of development comes with its own challenges and learning experiences. Agencies at various levels of growth face unique challenges, and the aspiration to leap from a level two to level thirty-seven—is just unrealistic. You need to experience the wins and losses that truly gives you the expertise to sustain growth and learn to appreciate that they've prepared you for the next challenges and goals. Jason was actually confronted with this lesson while preparing for his latest event, which although did eventually sell out, but did so much more slowly than he would've liked. In the end, the team made the decision to stop being pushy about promoting the event and instead try to be more inviting. A pushy attitude will likely be met with resistance. Instead, a gentle nudge or an invitation to explore creates a sense of curiosity and openness. By reframing the conversation from one of pressure to one of invitation, he was able to build trust and rapport. People are more likely to engage when they feel they have the autonomy to make choices without feeling coerced. This is the same principle that drives successful business generation. Instead of being pushy, make sure you're sharing case studies, insights, or even hosting webinars that allow prospects to learn and engage with the agency's expertise. Trust that you're offering great value that resonates with the target audience, encouraging your audience to lean in and explore further, rather than overwhelming them with hard sells. Creating Content That Draws the Right Clients In So what is the type of content agencies should be creating to get prospects to lean in? The first thing that may make you feel like you're screaming into the void is trying to attract just any client who can sign a check. Successful companies have shown that focusing on a select group of high-performing clients can lead to tremendous success. This does not mean that if you start to work with plumbers you'll have to work with that niche in perpetuity. A niche can also be a specific problem you solve or an area you serve, not just an industry. When you focus on "right fit" clients, you'll attract people you genuinely enjoy working with who choose to stay with your business long-term. When agency owners narrow their focus, they can tailor their offerings to meet the unique needs of their chosen niche. This not only enhances the quality of service but also simplifies the content creation process. Once the target audience is identified, agencies can generate relevant and engaging content that addresses the specific problems and pain points of their clients. At this point, you can focus on sharing content that makes a lasting impression. By providing valuable information upfront, you'll no doubt capture the attention of potential clients and build credibility. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

What if the story you were afraid to speak… was the one someone desperately needed to hear? In this raw, radiant, and revealing first-ever podcast interview, I sit down with writer and first-time speaker Leah Vidal Carrosquilla (aka Little Miss Wordy), author of Light Up the Sky—a 365-day devotional crafted for young male athletes craving strength, faith, and self-worth in a world full of noise. But Queen, this episode is so much more than a chat about publishing a book. It's a behind-the-scenes breakdown of what it means to transform personal grief into global impact. Leah takes us on an intimate journey from coffee chats with her late mom to hearing God's nudge to "write the dang thing" for her son—when nothing else on the shelves spoke his language. You'll hear how one teacher's words nearly crushed her writing dreams—and how her own storytelling superpower resurrected them. We explore identity, healing, and what happens when you stop hiding behind the page and start owning your voice (even in a Mad Hatter costume, yep!). If you've ever doubted your right to be heard, THIS is your sign to speak your truth—out loud.

How can older adults reclaim movement as a joyful, empowering part of life despite pervasive cultural narratives about aging? Letting go of perfectionism opens the door to playfulness and self-compassion. "If I can be more compassionate toward myself, I can let go of this addiction to competence and just let myself try, and suck. So yeah, I have come to embrace the idea that if a thing is worth doing, it is worth doing badly and playfully." ~ David Wilson (48:45) This conversation with David Wilson explores how movement intersects with aging, self-perception, and cultural narratives. David begins by addressing how deeply internalized ageist beliefs affect people's willingness to move, take up space, and try new things. The discussion challenges the idea that aging necessitates physical decline, emphasizing instead that variety in movement and awareness of personal stories can lead to growth and transformation at any age. David also critiques societal pressures that promote fear-based motivation, and he encourages a shift toward framing movement as a present-moment gift. The conversation moves through practical barriers and misconceptions that keep people inactive, such as rigid goals, perfectionism, and the belief that certain types of exercise are required. It emphasizes meeting oneself where one is, using personal values rather than fixed goals as guides. The importance of self-compassion, playfulness, and the willingness to "do things badly" is highlighted as a more sustainable path toward movement. There's also a critique of mainstream fitness messaging, which often excludes older populations by failing to address their actual lived experiences. Takeaways Internalized ageism — Movement hesitancy is often rooted in lifelong exposure to ageist narratives absorbed from a very young age. Misconceptions about aging — Many decline-related assumptions are not due to age itself but to reduced movement and lifestyle limitations. Curiosity over goals — Letting go of rigid, timeline-based goals makes space for exploration and deeper engagement with movement. Compassionate self-awareness — Bringing compassion into one's personal practice enables growth without harsh self-judgment. Playfulness as practice — Play offers a route to joy and learning, especially valuable when countering addiction to competence. Movement generalism — A broad, varied movement practice supports better adaptability and long-term capability. Fear-based fitness culture — Much mainstream messaging about aging and exercise motivates through fear instead of empowerment. Efficiency of the body — The body conserves resources by shedding unused capabilities, so maintaining movement variety is crucial. Accessible movement — Movement does not require equipment, special clothing, or gym memberships—it can be integrated into daily life. Time as a barrier — A perceived lack of time is the most common excuse for not moving, yet even minutes of activity show measurable benefits. Specificity of training — Effective physical preparation must match the demands of real environments rather than generic or repetitive exercise. Gratitude for the body — Pausing to appreciate the body's enduring support helps reframe limitations and fosters a more engaged relationship with movement. Imagination of aging — How one envisions growing older strongly influences present decisions about health and movement. Practice as identity — How we treat ourselves in movement mirrors how we show up in the world and in relationships. Resources OldsCoolMoves on Instagram OldsCoolMoves website — David Wilson's web site offering online courses and information. Five Minute Movement — A series of short guided sequences emphasizing movement variety. Ageism Unmasked — Tracy Gendron's book exploring the deep roots and effects of ageism. This Chair Rocks — Ashton Applewhite's book offering another perspective on ageism and cultural narratives about aging. Road Scholar — A nonprofit focused on travel and education for older adults. (Written with help from Chat-GPT.) --- Hello

Send us a textFit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts Spotify

Specificity

ABOUT THIS EPISODE: In this episode, I'm joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you're ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis delves into the important distinction between finding clients and attracting them. She shares her insights on strategies for transforming scattered lead generation efforts into a powerful attraction model. Discover how to leverage your existing network and become more precise in defining and reaching your ideal clients. _______________________ Connect with Lady Jen Connect and Schedule a Strategy call at https://supportfromjen.com/ YouTube: https://www.youtube.com/@LadyJenDuPlessis Free Gifts: https://jenduplessis.com/gifts/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Maples of Floodgate joins Nick to discuss The OG Seed Investor, Mike Maples Jr., on Spotting Inflection Points, Living in the Future, and Why the Best Form of Competition Is No Competition. In this episode we cover: The Evolution of Seed Investing Identifying Exceptional Founders The Role of Inflections in Startups The Impact of AI on Startups Sea Changes and Business Model Migrations The Importance of Specificity and Narrative Design The Role of Pattern Recognition in Venture Capital Guest Links: Twitter/X (guest)  Guest's LinkedIn Company's LinkedIn Company's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter.

In this episode of the Pacey Performance Podcast, Rob speaks to Alex Wolf who delves into the adaptation-led approach to strength training, contrasting it with traditional methods. Alex shares his extensive background in strength conditioning and discusses the importance of defining outcomes before selecting training methods. He emphasizes the need for specificity in training and provides examples of how to effectively target adaptations. The discussion also highlights the challenges and misconceptions surrounding traditional strength training practices, advocating for a shift in perspective towards outcome-driven training methodologies. In this conversation, Alex discusses the importance of shifting from traditional exercise advocacy to an outcome-led approach in strength and conditioning. He emphasizes the need for a deeper understanding of physiological principles and the importance of clear objectives in training. The discussion also covers the training intention framework, the balance between technical skills and needs analysis, and the necessity of understanding muscle architecture for effective coaching. Main talking points: • Adaptation-led approach focuses on outcomes rather than just exercise • Specificity in training is crucial for effective performance enhancement • Understanding the intended outcome is essential before selecting training methods • Unexplained performance improvements are not sustainable or reliable • Machine-based training can be more effective than traditional barbell exercises in some scenarios • Understanding the physiology behind exercise selection is essential

Brandon Cullen | Co-Founder & Chief Concept Officer, MADabolic

Discuss the various metrics used to evaluate the quality of special tests, examine the evidence of special tests for common shoulder pathologies, discuss applications of these tests in the clinicTimestamps(2:18) Special tests for common shoulder pathologies(3:17) What is Sensitivity and Specificity?(4:24) What are likelihood ratios?(13:44) Labrum special tests(19:43) Rotator cuff special tests--ARTICLE CITATIONS used for this episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://atcornerds.wixsite.com/home/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AT CORNER FACEBOOK GROUP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/atcornerpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, Website, YouTube, and other links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠atcornerds.wixsite.com/home/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EMAIL US: atcornerds@gmail.comSAVE on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Medbridge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Use code ATCORNER to get $101 off your subscriptionMusic: Jahzzar (betterwithmusic.com) CC BY-SA—TO GET CEUs, enroll in this course: https://clinicallypressed.org/courses/Take the quiz and course evaluation and your certificate will be generated for you! We have no financial disclosures or conflict of interests.---Sandy & Randy

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