Podcasts about Specificity

Rock talks with Nathan Norris, Performance Strength Coach for the University of Manchester. Be sure to give a solid listen and click the subscribe button with authority!TIME STAMPS1:30 Nathan Norris' career path9:00 Working with youth rugby12:30 Movement proficiency in youth players17:00 Leaning into Olympic style weightlifting25:15 Strength & Conditioning at University of Manchester29:00 Specificity of training36:30 Creative programming44:00 Isometric training48:30 Where is Nathan Norris heading?GET TO KNOW NATHAN NORRISLINKEDIN: https://www.linkedin.com/in/nathan-norris-69a510115/INSTA: https://www.instagram.com/coachwelshnath/UNIVERSITY OF MANCHESTER: https://www.manchester.ac.uk/GET TO KNOW ROCKY SNYDERMEET: Visit the Rocky's online headquarters: RockySnyder.comREAD: Grab a copy of his new "Return to Center" book: www.rockysnyder.comINSTA: Instagram fan, check him out at https://www.instagram.com/rocky_snyder/FACEBOOK: https://www.facebook.com/rocky.snyder.77LINKEDIN: https://www.linkedin.com/in/rocky-snyder-cscs-cafs-nsca-cpt-a77a091/TRAIN WITH ROCKYWORKOUT: Want to meet Rocky and get a private workout: https://rfcsantacruz.com/INSTA: https://www.instagram.com/rockysfitnesssc/FACEBOOK: Facebook.com/RockysFitnessCenter

In this episode, I dive into how big you allow yourself to dream. Where do you see yourself in two to three years? Will you live your dream, or will you still be in the planning, thinking, or avoiding phases? Throughout the episode, I emphasize the role of our subconscious mind in shaping our beliefs and goals. Many people settle for comfortable and familiar aspirations, but I urge you to break free from that mindset. By examining your past achievements and recognizing how far you've come, you can begin to dream beyond what you think is possible. HIGHLIGHTS 00:01:00 - The Importance of Specificity in Dreams 00:02:00 - Challenging Comfort Zones and Subconscious Beliefs 00:03:00 - Reflecting on Progress and Evidence 00:04:00 - Creating Space for Bigger Dreams 00:05:00 - Normalizing Growth and Overcoming Resistance 00:06:00 - Visualizing Your Future Self 00:07:00 - The Power of Emotion in Dreaming Bigger 00:08:00 - Rewiring Your Beliefs for Success 00:09:00 - Embodying the Version of You That Achieves Your Dreams 00:10:00 - Connecting Dreams to Purpose and Impact 00:11:00 - The Role of Strategy and Nervous System Regulation 00:12:00 - Encouragement to Dream Bigger Marsha Vanwynsberghe — NLP Storytelling Trainer, OUTSPOKEN NLP Coaching Certification, Author, Speaker, and Podcaster Download “You Are Supported” Hypnosis and Subliminal Bundle HERE  Join the next cohort of OUTSPOKEN NLP Coaching Certification (kick-off in March 2025) HERE Learn more about changing the Stories We Tell Ourselves Digital Program HERE. Use Code PODCAST to receive 20% off. Code FASTACTION20 Tap the “Follow” button to never miss a show, and if you love the show, please feel free to tag me on social media, share it with a friend, or leave me a rating and review. This really helps the show grow! Website: www.marshavanw.comConnect on IG click HERESubscribe on YouTube click HERE

In this episode of the Pacey Performance Podcast, Rob speaks to Alex Wolf who delves into the adaptation-led approach to strength training, contrasting it with traditional methods. Alex shares his extensive background in strength conditioning and discusses the importance of defining outcomes before selecting training methods. He emphasizes the need for specificity in training and provides examples of how to effectively target adaptations. The discussion also highlights the challenges and misconceptions surrounding traditional strength training practices, advocating for a shift in perspective towards outcome-driven training methodologies. In this conversation, Alex discusses the importance of shifting from traditional exercise advocacy to an outcome-led approach in strength and conditioning. He emphasizes the need for a deeper understanding of physiological principles and the importance of clear objectives in training. The discussion also covers the training intention framework, the balance between technical skills and needs analysis, and the necessity of understanding muscle architecture for effective coaching. Main talking points: • Adaptation-led approach focuses on outcomes rather than just exercise • Specificity in training is crucial for effective performance enhancement • Understanding the intended outcome is essential before selecting training methods • Unexplained performance improvements are not sustainable or reliable • Machine-based training can be more effective than traditional barbell exercises in some scenarios • Understanding the physiology behind exercise selection is essential

Brandon Cullen | Co-Founder & Chief Concept Officer, MADabolic

Discuss the various metrics used to evaluate the quality of special tests, examine the evidence of special tests for common shoulder pathologies, discuss applications of these tests in the clinicTimestamps(2:18) Special tests for common shoulder pathologies(3:17) What is Sensitivity and Specificity?(4:24) What are likelihood ratios?(13:44) Labrum special tests(19:43) Rotator cuff special tests--ARTICLE CITATIONS used for this episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://atcornerds.wixsite.com/home/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AT CORNER FACEBOOK GROUP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/atcornerpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram, Website, YouTube, and other links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠atcornerds.wixsite.com/home/links⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠EMAIL US: atcornerds@gmail.comSAVE on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Medbridge⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: Use code ATCORNER to get $101 off your subscriptionMusic: Jahzzar (betterwithmusic.com) CC BY-SA—TO GET CEUs, enroll in this course: https://clinicallypressed.org/courses/Take the quiz and course evaluation and your certificate will be generated for you! We have no financial disclosures or conflict of interests.---Sandy & Randy

What if your toughest moments became your greatest fuel?In this episode, Anne Mahlum shares how she transformed personal pain into purpose—first by founding Back on My Feet, where running helps the homeless reclaim their identity, and later by building the high-impact fitness brand Solid Core. She opens up about the power of specificity in leadership, the importance of setting boundaries, and why real change starts from within.Tune in for a dose of clarity, courage, and inspiration to bet on yourself. 3 Key Takeaways:Identity Shifts Spark Change – Anne emphasizes that helping people—especially those experiencing homelessness—shift how they see themselves is the first step toward lasting transformation.Specificity Builds Trust – Whether it's fundraising or setting boundaries, being clear and intentional in your communication creates stronger connections and greater results.Leadership is Energy Management – Great leaders inspire by example, protect their time, and stay deeply aligned with their values, even when it means saying no.Timestamps00:00 - Introduction03:24 - Anne explains the mission of Back on My Feet05:07 - Discussion about running's impact on her life06:42 - Jonathan shares his running background08:47 - Conversation about identity shifting13:02 - Discussion on philanthropy and entrepreneurship15:40 - How Anne manages boundaries and opportunities18:30 - Negotiation strategies21:54 - Questions that helped Anne cultivate success25:21 - Specificity in fundraising and asks29:58 - Strategies for making multiple asks31:52 - Key pillars of building community40:59 - Future of fitness44:17 - Advice on taking action and trying new things45:49 - Reflection on future self46:50 - Closing remarksConnect with Anne MahlumInstagram: @annemahlumLinkedIn: Anne MahlumFacebook: Anne Mahlum BusinessStay InspiredNever miss an episode of Inside the Inspired! Get the motivation, strategies, and real-world insights you need to push past limits and level up your life. Subscribe and follow us on your favorite podcast platform for weekly episodes that keep you moving forward. Hit that follow button now and stay inspired!Apple: https://podcasts.apple.com/us/podcast/inside-the-inspired/id1535384791Spotify: https://open.spotify.com/show/1FV1VqP5bth6A7dEt5wo9VYouTube: https://www.youtube.com/@Jonathanzcohen

Coaches Justin, Bill, and Amanda offer coaching services for fitness, diet, programming, and more. They can be found here.   In this episode of the Bacon Bibles and Barbells podcast, Coaches Justin, Bill, and Amanda delve into the concept of periodization in training. They explore its application across various fitness domains, including bodybuilding, powerlifting, and lifestyle training. The discussion emphasizes the importance of setting specific goals, adapting training cycles, and the role of nutrition and recovery in achieving optimal results. The coaches share insights on how periodization can prevent injuries and enhance performance, making it a vital component of any training regimen. This conversation delves into the intricacies of training for powerlifting and strongman competitions, focusing on the importance of specialization, tapering, recovery strategies, and mental health post-competition. The speakers discuss how to effectively prepare for competitions, the significance of maintaining movement after intense training, and the psychological challenges athletes face after competition. They also touch on advanced periodization techniques for experienced athletes, emphasizing the need for tailored training approaches as one progresses in their fitness journey.   Takeaways Periodization is essential for setting long-term fitness goals. Different training cycles (macro, meso, micro) help structure workouts effectively. Lifestyle clients often experience natural periodization due to life events. Bodybuilders need to focus on health while pursuing aesthetic goals. Powerlifting requires a focus on hypertrophy and strength maintenance during the off-season. Recovery and nutrition play critical roles in effective periodization. Injuries can arise from repetitive training without variation. Specificity of goals is crucial for effective training outcomes. Periodization can help manage weight fluctuations throughout the year. Understanding individual needs is key to successful training programs. Specialization lifts are crucial for competition preparation. Tapering involves reducing volume while maintaining high loads. Post-competition recovery should include light movement to avoid stiffness. Unilateral training is essential for strongman athletes. Mental health is a significant concern post-competition. Establishing new goals is vital after a competition. Avoid long breaks after competitions to maintain fitness. Hormonal changes can lead to emotional challenges post-competition. Training strategies should evolve after five years of consistent training. Communication with coaches is key for mental and physical recovery.

Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smmUnpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers

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Most startup pitches sound the same—AI-powered, disrupting X-billion-dollar markets. But if everyone sounds the same, how do you stand out? In this episode of SaaS Fuel, Jeff Mains sits down with Rajiv Nathan, aka Raj Nation—TEDx speaker, startup storyteller, and founder of Startup Hype Man. Raj breaks down why your storytelling is failing, how to instantly make your audience feel seen, and the simple "K-PASA" formula that transforms your pitch from forgettable to fundable.Whether you're pitching investors or converting customers, this episode will reframe how you communicate your SaaS solution forever.Key Takeaways 00:00 - The myth of short attention spans 02:09 - What makes a pitch unforgettable 06:21 - How Raj brings story into teaching yoga 09:49 - Stop pitching with “disruptive” and “TAM” talk 12:35 - How to emotionally connect with buyers in 30 seconds 16:13 - Why investors and customers need the same message 20:22 - Sell your vision, not your version 1.0 24:36 - Don't lead with TAM—here's why 27:30 - Building connection through specificity 30:02 - Freestyle storytelling vs. vague claims 32:45 - Jedi mind tricks: Leading buyers to your product 36:22 - The Super Mario method for SaaS demos 42:59 - Stop showing dashboards first 44:50 - Micro-KPASA in demo storytelling 48:06 - Meet your buyer where they are 50:09 - Why quadrant/feature tables don't impress investors 52:08 - Pitching category creation instead of competition 54:09 - Reframing pre-revenue into strategic advantage 56:18 - Micro-stories that make you a thought leaderTweetable Quotes“Don't lead with your TAM. That's table stakes, not your story.” — Rajiv Nathan“Growth isn't just about numbers—it's about building a future-proof company with real significance.” — Jeff Mains“Stop calling it a demo. Start treating it like a story.” — Rajiv Nathan“SaaS founders often mistake product excitement for buyer interest.” — Rajiv Nathan“The best way to win trust? Share their pain before you share your product.” — Rajiv Nathan“You're not just selling software—you're building a world people want to live in.” — Rajiv NathanSaaS Leadership LessonsLead with empathy, not features. Founders who make their audience feel seen build trust and convert faster.Your TAM isn't your hook—your customer's pain is. Don't open with market size or buzzwords. Start with real-world problems.The best demos are designed like video games. Use progressive disclosure—layer features like levels in Super Mario.The K-PASA formula makes your pitch unforgettable. Problem, Approach, Solution, Action—it's simple, emotional, and effective.One message can serve both investors and customers. Tailor slightly, but don't reinvent the wheel. Consistency builds clarity.Specificity beats generality—every single time. Vague claims fade fast. Micro-stories make your pitch stick.Guest ResourcesEmail - rajiv@startuphypeman.comWebsite - http://www.startuphypeman.com/LinkedIn - linkedin.com/in/rajivnathanCompany LinkedIn - https://www.linkedin.com/company/startup-hypeman/Community: GOAT to Market Club -

Life has a way of throwing us challenges—moments where we feel utterly stuck, frustrated, or overwhelmed.When I was younger, a deeply rooted belief that I couldn't rely on anyone emerged from some tough experiences. My response? A fierce determination to navigate life's hurdles independently, crafting solutions solely from within.Ironically, this inward quest led me straight back out—through the wisdom of others shared in books and teachings—transforming my perspective profoundly.The Mirror in Front of YouThe external world around us isn't just happening at us; it's happening for us. It serves as a mirror, reflecting aspects of our inner world we otherwise might never see. Think about it: if there were no reflective surfaces, you'd never truly know what you look like. Similarly, there are hidden elements in our psychology—beliefs, emotions, perceptions—that remain invisible until mirrored by external circumstances and interactions.I began to see obstacles and challenging people not as problems to dodge, but as essential reflections revealing my inner wounds, biases, and blind spots. This shift was monumental. Suddenly, every frustration, annoyance, and obstacle transformed into an opportunity to learn something critical about myself.Turning Frustrations into GrowthConsider the person at the café who talks too loudly, distracting your focus, or the colleague whose behaviour grates on your nerves. Initially, our instinct might be to distance ourselves from these irritations. But what if these very triggers are invitations to uncover and heal old wounds?When you're triggered, ask yourself, “What exactly is bothering me about this situation?” Digging into specifics prevents overgeneralisation—turning abstract annoyance into actionable insight. Perhaps the loud café-goer triggers feelings of disrespect, mirroring a past moment where you felt undervalued. Understanding this shifts the scenario from a nuisance to a profound personal discovery.Developing Your Psychological Immune SystemAvoiding triggers creates an overly sterile environment. Just as our physical immune system strengthens through exposure to diverse environments, our psychological resilience grows when we consciously engage with what bothers us. Each trigger you confront and resolve is a boost to your emotional immunity, making future challenges feel less overwhelming and more navigable.Practical Steps to Master the MirrorWhen faced with a triggering situation, practice these simple yet potent questions:"What exactly about this situation or person bothers me?" Specificity turns vague discomfort into clear understanding."Who would I be if this didn't bother me?" Imagine the freedom and ease available to you without that burden."Who would I be if I took complete ownership of this feeling?" Regain power by recognising the control you have over your reactions.The Profound ShiftThis perspective transforms how you navigate life. Instead of feeling victimised by circumstances, you actively use each situation as a stepping stone to personal growth. Challenges become opportunities, and frustrations turn into moments of gratitude and insight.By continually applying this reflective approach, you create pathways of possibility where previously you saw dead ends. Life opens up, offering multiple avenues forward, each enriched by the growth you've cultivated.Embrace the Mirror, Transform Your LifeI share this because it profoundly changed my own journey. From isolation and frustration to openness and curiosity, this practice continually helps me transcend obstacles with clarity and ease. It's not about becoming unbothered but learning to see every bother as a beacon guiding you towards deeper self-awareness and growth.Take a moment today to notice your triggers, reflect on their messages, and start using the external mirror to illuminate your internal genius. The transformation awaiting you is nothing short of remarkable.

Welcome back to Kinsei-Do Corner! In this episode, we continue our series on training and programming, following our strength training episode with Coach Ryan. Today, we're shifting gears to focus on endurance. I'm thrilled to welcome Coach Lucas, whose extensive knowledge and practical insights will transform your approach to endurance training. Whether you're preparing for a specific event like Hyrox or simply want to improve your stamina, this episode is your ultimate guide.Key Takeaways:Endurance training is more than just running; it involves a holistic approach.Specificity is crucial when training for events like Hyrox.Proper program design can significantly impact your performance.Mental resilience is a key component of endurance success.Who This Episode Is For:Athletes preparing for endurance events (Hyrox, marathons, triathlons, etc.).Individuals looking to improve their overall stamina and cardiovascular fitness.Coaches and fitness enthusiasts seeking expert insights on endurance training.Anyone interested in understanding the science behind endurance performance.Connect with Coach Lucas:https://www.instagram.com/kapustapotimus/#EnduranceTraining #Hyrox #Running #Fitness #TrainingProgram #Stamina #Cardio #CoachLucas #KinseiDoCorner #Athlete #SportsPerformance #EnduranceAthlete

When Jairo Zeitel noticed his grandchildren refusing to eat anything healthy, it sparked an invention that would revolutionize nutrition for picky eaters. Jairo's journey from concerned grandfather to innovative entrepreneur demonstrates how identifying and refining your target buyer can transform your business trajectory completely. What began as a simple solution for his own family evolved into InviNutri, a microgreen-based powder 40 times more nutritious than regular vegetables that disappear when sprinkled on food. But the path to success wasn't immediate.In today's episode, we'll discover how InviNutri went from stalled growth to rapid expansion by pivoting its marketing strategy. Initially positioned for general picky eaters, sales remained frustratingly slow until a crucial insight changed everything: the product wasn't just for casual picky eaters but provided essential nutrition for children with special needs and their burnt-out caretakers. Jairo's story is a masterclass in business evolution - showing that sometimes your initial vision needs refinement to reach those who need your product most.In today's episode of the Harvest Growth Podcast, we cover:How identifying the right customer segment with genuine pain points can radically accelerate business growthWhy finding the exact market fit matters is crucial for accelerating business growthThe value of product and business research in growing and iterating your startupHow a small shift in brand positioning can completely transform your business successTransform your family's nutrition with InviNutri, the invisible superfood powder that delivers 40x more nutrients than regular vegetables while ending mealtime battles for good. Experience healthier kids and happier parents for less than $1.50 a day at www.invinutri.com.To be a guest on our next podcast, contact us today!Do you have a brand that you'd like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!

“Sameness is terrible. Your goal is to cut through it. If you have a unique perspective, you're going to take vampires or anything that everybody thinks they know and do it in a way that's really exciting and gets people really pumped up about it. There are all these incredible worlds to explore, but there just needs to be somebody that can take you there that has a different way of doing it… I want to see creators that offer something specific and unique. Specificity is key to me. I don't want a cover band. I don't want people covering what has been before. I want to see something new. I want to see a badass band with a new singer or new lyrics, a new style of music,” says Peter Katz, founder of Story Driven, a literary management and production company.  On today's episode, we speak to Peter Katz, a manager and producer championing writers with fresh, unique voices who are forging new ground. We talk about what he looks for in a writing sample, why he loves being a judge in Final Draft's Big Break screenplay competition, and why short stories are having a bright moment in the film industry.  “Recently, I've actually seen TV executives starting to think about short stories as a foundation for potential shows. It's a really effective way to communicate an idea quickly, in a really conceptual way, but also, it's not like a pitch. It's very tonal. You have character perspective and you have the style that the author brings to it. So I think it has a really unique marriage between pitching the concept, but also immersing you in a world in a very short period of time. That's why I think it's been effective in selling to a market, because you could share a short story with somebody and it doesn't demand a lot of time. If it's developed properly, you're able to learn about the potential of this project and then quickly share with somebody else on your team. And overnight, a lot of people can sign on to a project because it doesn't take as long as other mediums,” says Katz.  To hear more about Katz's perspective on the industry and what he looks for in a writer's voice, listen to the podcast.  

Israel Gasperin is a visionary entrepreneur, engineering scientist and the founder of Zentrela, a company dedicated to transforming cannabis research through advanced neurotechnology and AI. Under Israel's leadership, Zentrela developed the Psychoactive Effect Level (PEL) metric, an innovative EEG-based measure capable of objectively assessing cannabis products' psychoactive potency. By combining wearable EEG technology with AI-driven EEG analysis, the PEL metric provides cannabis producers, researchers, and regulators with a non-invasive and cost-effective way to quantify product effects and maintain quality control.  At CannMed 25, Israel will share results from over 10,000 EEG scans of consumers using a wide range of cannabis products in his oral presentation titled “Cannabis Effect Research Driven by EEG Technology and Machine Learning”. During our conversation, we discuss:  How Zentrela's wearable EEG technology got its start measuring drowsiness in truck drivers   The unreliability of consumer feedback with regards to cannabis product effects  How the PEL metric was created to measure the unique psychoactive effects of cannabis How producers can use PEL to objectively measure the quality and effectiveness of cannabis products beyond cannabinoid percentages  Research findings that show THC% and PEL% are not directly correlated  and more  Thanks to This Episode's Sponsor: The DENT Institute With more than 300,000 patient visits per year, the DENT Neurologic Institute ranks among the largest neuroscience centers in North America. Its 24 subspecialty clinics often treat the most challenging neurologic conditions including but not limited to Migraine, Chronic pain, ALS, MS, Parkinson's, Dementia, and Neuro-Oncology. With their mission of advancing neuroscience, the Dent Institute established a cannabis clinic in 2016 to aid in the treatment of these chronic conditions seen throughout the institute. Learn more at dentinstitute.com Additional Resources Zentrela Website Israel Gasperin on LinkedIn Use of a Novel EEG-Based Objective Test, the Cognalyzer®, in Quantifying the Strength and Determining the Action Time of Cannabis Psychoactive Effects and Factors that May Influence Them Within an Observational Study Framework Sensitivity, Specificity and Accuracy of a Novel EEG-Based Objective Test, the Cognalyzer®, in Detecting Cannabis Psychoactive Effects Register for CannMed 25 Meet the CannMed 25 Speakers and Poster Presenters Review the Podcast CannMed Archive

Join us in our exclusive online community, the Revitalized Sisterhood! Where we are bringing womanhood back to it's rightful place. https://shorturl.at/AZJ6i Hey ladies, welcome back to another exciting episode of the Revitalized Womanhood podcast!  Today, I'm thrilled to have Brittni Cosgrove, a transformational life and business coach, join us. We're diving deep into one of my favorite topics—self-mastery! Brittni shares her incredible journey from feeling burnt out in 2020 to discovering her true calling as a coach. We'll talk about battling severe anxiety and perfectionism, the importance of embracing your core values, and practical steps to align your life with what truly matters to you. Plus, we explore the impact of defining your own success and living a radiant lifestyle. This episode is packed with so many aha moments and valuable insights. Connect with Brittni Cosgrove online: https://www.brittnicosgrove.com/ Connect with the Revitalized Womanhood today! https://revitalizedwomanhood.com/ CHAPTERS: 00:00 Welcome and Guest Introduction 00:51 Brittany's Journey to Self Mastery 03:54 Overcoming Anxiety and Perfectionism 05:33 The Importance of the Journey Over the Goal 10:05 Identifying and Challenging Limiting Beliefs 13:46 Cross-Country Move and Self Mastery 16:35 Aligning with Core Values 20:15 Balancing Life's Priorities 22:36 Checking In with the Wheel of Life 23:13 Empowerment Through Ownership 23:35 The Power of Specificity 25:06 Financial Coaching Insights 26:24 Tracking Progress and Adjusting Goals 29:20 Defining Success and Peace 39:14 Radiant Living Workshop 42:36 Final Thoughts and Takeaways

Ever at a loss for words when trying to partner with local businesses?In this episode of the Ground Marketing Series, I'm uncovering the secrets behind a compelling pitch that transforms your dental practice into a patient magnet. Start by rethinking how you present your offer to potential partners, focusing on partnerships that bring continuous value to both sides. Amidst discussions on common missteps made in ground marketing, we're diving into the psychology that dictates an irresistible pitch. We'll walk through the six psychological triggers—reciprocity, authority, social proof, scarcity, commitment, and liking—that can turn your pitch into an offer they can't refuse. You'll come away understanding how each trigger can be woven into your marketing narrative to capture the interest of potential partners from every angle.But the insights don't stop there; You'll be armed with a four-step blueprint for crafting a high-converting pitch that includes the hook, value proposition, social proof, and the decisive close. Curious about the application? I'll be giving some real-life examples, showcasing how these strategies have found success in diverse settings like gyms and coffee shops. As the episode wraps, discover advanced techniques for scaling your strategy: automation, social media dynamics, and powerful referral networks become part of your armory.What You'll Learn in This Episode:The role of effective communication in strategic partnerships.Common pitfalls dentists encounter in ground marketing.Psychological triggers that elevate your pitch.A four-step structure to craft a compelling pitch.Advanced strategies for reading reactions and handling objections.Innovative incentives to make your offers irresistible.Successful real-life examples of pitches in non-traditional settings.Techniques to automate and scale your ground marketing efforts.Hit play and discover how to skyrocket your dental practice with winning marketing pitches!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Other Mentions and Links:‍Businesses/Brands:CrossFitLA Fitness‍Software/Tools:Excel‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: mastering Your Ground Marketing Pitch. We're gonna be discussing how to competently communicate your offer to potential partners. Now ground marketing is one of the most powerful cost-effective strategies to create a continuous stream of new patients for your dental practice. Not only is it a continuous stream, but this stream has depth volume, however, success hinges on your ability to pitch effectively, turning cold introductions into long-term mutually. Beneficial partnerships. This is just good to do in general, even when you're just talking out and about. This is gonna really, really help you out with your ground marketing, but also people skills and so much more.Now, most dentists fail at ground marketing because number one, they talk too much about themselves instead of what's in it for the other person. Two, their offer is unclear, generic, or lacks an irresistible incentive. Three. They don't overcome objections with confidence. And four, they fail to follow up strategically.Now this episode's gonna break down every detail of crafting, delivering, and closing a high converting ground marketing pitch so you can walk into multiple businesses and secure referral partnerships Specifically, we're gonna be discussing three things, three events, three businesses in this episode, schools, gyms, and community events.Now, understanding the psychology behind an irresistible pitch. People buy into partnerships emotionally, then justify them logically. So if a business owner doesn't feel emotionally engaged by your offer, they won't care about the details. So here's how to structure your pitch so it triggers a yes response in their brain.There's six psychological triggers that make people say yes, and we've discussed them in previous episodes. And number one, reciprocity. People feel obligated to return favors, so offer something valuable first before asking for anything in return. Two authority. Position yourself as a trusted expert, not just a dentist looking for new patients, but you can possibly use phrases like most people don't realize how much their oral health affects.And then you mention a specific concern like how much their oral health affects their diabetes, their confidence, their fitness, et cetera. And continue with that. You're positioning yourself as a trusted expert.Three social proof business owners want to know that others already trust you. So mention existing partnerships. Four. Scarcity. If your offer feels exclusive or limited, they'll value it more. Five. Commitment and consistency. When they agree to something small, they're more likely to commit to something bigger later.And six, liking people do business with those they like and trust. So make your pitch conversational, not salesy. Okay, so those are the six psychological triggers that make people say yes, and that's what's gonna be behind your pitch. So the proven formula, we're gonna share it right now for a winning ground marketing pitch.There's a four step structure of a high converting pitch, and we discussed this in the ground marketing course with further details, but every effective pitch follows this proven structure. Number one, the hook. So instantly grab their attention. Start by focusing on them, not yourself. Here's a couple examples, right?Hey, I love how your gym promotes holistic wellness. I love to support that in, a way that makes your members even happier. Or, Hey, your daycare does an amazing job helping kids developing their confidence. You know, I love to offer something that makes parents feel, supported. Make sure it's a hook, grabs their attention.Not long, 10 seconds or less, Hey, it's free. Grab whatever you want, right? That's at an event. Make sure. It's a hook. Then the second part is the value proposition. Now this one's 30 seconds, or less, right? What's in it for them? So first we instantly grab their attention, Hey, it's free. And then what's in it for them?So explain how your partnership will help their business members, customers, or students. So here's an example. We found that parents at daycare centers love getting expert guidance on their children's oral development. I love to provide a free Healthy Smiles for Kids Workshop that adds value to your families.Or, our goal is to help your customers feel more confident about their health. We can provide a free small performance assessment for your members the next time you have an event. Boom. That is the value proposition. 30 seconds, that's what's in it for them. The next thing number three is social proof.That's another 30 seconds or less. Show that others trust you. So you can share a real world example of success to make them feel comfortable. You can say, you know, we've partnered with, this specific business and they loved it because it gave their customers an added benefit at no cost to them. Or you can say, Hey, when we ran this with another business, they saw a 27% increase in engagement from their members.So that's why it's important to track these things because data like this helps when you are doing your pitch, when you're providing the social proof. I personally like the first one, we've partnered with this local businesses and they loved it because it gave their customers an added benefit at no cost to them.Sometimes I say, Hey, you know what, for this month we're specifically doing this, blah, blah, blah. For the community, we wanted to promote you. A lot of people saw more of our patients become their clients, we just wanted to have your information. Boom. Social proof, right? And then finally the close 10 seconds or less.This is a soft, no pressure ask. Don't say, would you like to do this right? Say, Hey, let's test it out. Let's make this happen. If it works we can expand it. Sound good? Boom, that's it. That's all you have to do. So that was the hook. 10 seconds. The value proposition, 30 seconds. What's in it for them?The social proof show that others trust you. That's 30 seconds and the close, that's 10 seconds and it's a soft, no pressure ask. So that's what in total, that's about a and a half. Obviously there's gonna be conversation back and forth, right? Don't try to, I have a minute to do my introduction and that's it.No, make it like you're playing catch with this, right? Do the hook, play, catch value proposition, play catch, social proof, play, catch the close, play, catch right conversations going back and forth with them. Now you wanna learn, and this is huge, huge, huge advanced strategies for maximum impact. A how to read and adapt to their reactions.That's, I can't tell you how incredible that is because sometimes you will see people say, yeah, definitely drop off your signup sheet. I'd love to have this person. You can see their reaction. They're thinking of people in their mind to sign up. They have family members, all these things. Although you said it's for the employees, but they wanna sign people up.Then you see people who, their reactions, they could be saying, yeah, just leave it, drop it off. You'll come by and pick it up on Friday. they're not even looking at the sheet of paper or they're not even thinking about the calendar or anything like that. their reaction is, plain.nothing to it. That's where we're gonna be discussing right now, how to read and adapt to their reactions. So if they lean forward, nod, or especially ask follow-up questions, they're interested, move toward the close, right? But if they seem hesitant, use the softening technique and the softening technique is, you're just totally understandable.So you can say something like, Hey, totally understandable. I know you're busy, so let's just try this with a few people and see if they like it. Or we can try this with a couple of your classrooms and see if they like it. Or we can try this with a specific grade, or a specific daycare or a specific time.We can try this at your next event, right where you have more vendors. Totally understandable. Uses something we call the competitor mention technique. You can say, I totally get it. LA Fitness said the same thing at first, but when they saw how easy it was, they loved it.So you can mention something like that. You're mentioning the competition. I've yet to need to do that. But we do have members who have done that and it works fantastic. So you can go ahead it's a partnership and you see that they're leaning forward with success, once you do, you can tell, you can read and adapt their reactions from the hook once you're like, yeah.And then the value proposition, if their eyes get wider, their eyebrows raise higher, they see more excited. They want to sit and talk with you. They give you more time. You already closed it. You know, you don't need to, think about it and say, okay, you know, we can test this out with a couple people.No, you can just say, we'd love toparticipate at the event, or whatever you're trying to do right now. Objection handling. Sometimes you may get, people say, especially at corporations, we don't usually do partnerships like this. Now you can say, I totally understand. Neither did this specific business, but after trying it, they loved it because it added value to their customers.Had no extra effort on their part. We're doing everything right. So then they're gonna say, okay, cool. You may get objections like, I don't think our customers would be interested. that's where you say, I hear you. Most customers don't realize they need this until they're offered it. That's why we start with a, small group or we start at a small event, or we start with a couple of your people right, to see the response You may get, we already work with another dentist. This one I have gotten many times. Now you can say a couple things. One thing you can say is like, Hey, that's great. That means you understand the value of oral health for your customers, your children, your members, whoever, right? But what we offer is a bit different.Our approach is a hundred percent focused on than mention a unique angle. Would you be open to seeing how this compliments what you're already doing and then boom, you continue. Right? A lot of the times, especially at schools or daycares, you may get someone who says, yeah, you know what? We already work with another dentist.Say, oh no, I completely understand. You know, that's fantastic. That's wonderful. You value oral health for your customers, your members, your students. Wonderful. I love it. what we wanted to offer was a little bit different on their approach. I think they come like once a year, once every two years.Right. And typically, yeah, they do. Dentists come once every quarter or once every two years. And then you can mention, what we wanted to do was just offer like a mini workshop, no competition, nothing like that. We're not trying to steal customers or steal anything like that. We just wanted to enhance, the importance of oral health, right?Or enhance the importance of a specific unique angle. we can start off with just a couple classrooms. That'd be perfectly fine. It can be part of like an assembly or whatever, and then boom. You're like, yeah, you know what you let's make it happen, and then you can make it happen. A lot of it has to do with your tone of voice too.Now that's what you're gonna do with objections. You're gonna have those advanced strategies on how to read and adapt reactions.Now your secret weapon is gonna be irresistible incentives that close deals. Most businesses won't partner unless they see a clear win. So use high converting incentives and every community, every location is gonna be different. Giveaways that work, for example, are whiteningsfree whitenings. that's probably universal and makes their customers feel special.Then you can do free digital smile makeovers, it's digital. So more engaging than a cleaning you can do exclusive offers if you want, That increases engagement, gift cards and things like that. Personalized oral health and fitness guides. free mouth guards if you like.free office tour a special on a new patient exam at the same time. Sometimes we do have quite a few members don't offer anything for free. they're just available for them and they stay on top of mind. They have specific people who are just ground marketers who make sure they are up there in there, in the businesses, staying on top of mind, staying on the events.Helping them connect with other businesses. And they are just, I mean, they've never offered anything for free. They're just like, Hey, we're here. And then they're always participating in their, things. And those are fantastic. Those are fantastic when they do that. But me personally, yeah.New patient exams, free office tour, and free whitenings. Those are my top three for me. Now the urgency hook, we're only offering this partnership to two local gyms this quarter, or we're only doing this with one gym this month. It can be the health and wellness month or whatever that you want to call it.And yeah, they're gonna wanna partner up with you because it's, Hey, I wanna be that one gym, right? That's in front of your patients. Or you can say, Hey, we have room for just five daycares to receive our free Healthy Smiles workshop that we're doing this month, and we thought about this daycare and we'd love to do it.now, the follow-up system that converts interest into results, this is how you're gonna wanna follow up, okay? Now the day after, follow-up email or text, right? You can say, Hey, excited to work together. My name is great meeting you. Here's a quick summary of what we discuss and let's test this out, or let's make this happenand see how they like it.I'll follow up in a few days to check in, right? And then you wanna. Personal check-in. You wanna call or drop by in person and just say, just wanted to check in if you had any questions or needed any materials for me to make this easier, especially if you're gonna be a part of an event, if you're gonna be doing a specific workshop or a seminar, if it's a daycare, you might possibly be doing a workshop or something like that.If it's a gym, you're probably gonna be at an event. If it's a community event, you're gonna be at an event, right? You wanna continue to check in, see how you can be of help. And then week three and four you wanna share testimonial or success stories from other partners. Offer an exclusive upgrade to keep them engaged with these partnerships as well.Now the next step, scaling ground marketing to dominate your market. The way you wanna scale this is automate follow-ups. So use a CRM to track partnerships and automate email, text reminders. Now, in the ground marketing course, we do have, it's an Excel sheet that it's a template. We have it for you, and in there we show you how to do this, how to automate follow ups with potential partners and referrals, right?Businesses that you're going consistently in there. You're picking up signup sheets, you're dropping off flyers, you're doing their events, you're helping them out. But at the same time, obviously they're referring new patients. So following up is key. ' cause you're like in a relationship now, so you want to continue to show up.At the same time, you also wanna, number two, leverage social media. So tag businesses and posts to increase visibility, right? Once you've created this partnership, tag them a ton, even if you're near the specific business, if you're around the specific business. If you're in front of the specific business or you're obviously in the business, tag them.Leverage social media. Three is develop a referral network. So introduce businesses to each other and position yourself as a trusted local authority. the relationship doesn't stop there, right? Meaning, if you find they will benefit. Let's just say you're going to a specific gym and hey, the gym owner for this CrossFit will benefit knowing this other person or this person at the district.Let me introduce them. 'cause I know we've had that conversation that they wanted to be in the district too, or something like that with the schools or children or whatever. Make that happen. Make that introduction happen and that's it. Not only does this strengthen the referral, partnership, but at the same time.You're helping out the community and now you're providing benefits for both of those businesses. You're on top of mind for both of them, and it's easier for you to do things with them now, be a part of their events and so much more. And for finally, host joint events. So partner with local businesses for workshop, top of events, booths, things like that helps out a lot.So once you do that, that's basically it. The strategic ground marketing approach. You wanna make it low risk and high value, you'll close more partnerships and get more referrals and dominate ground marketing. Never say, what do you think? Never say, could we do this? Right? if you find any hesitation at all, just say, if you want, we can give it a quick try on, on the event that's coming up for you or on your next event.Or we can give it a try with a couple people in your group. If it works well, we can expand it. Sound good? Boom. That's it. This works. Most business owners don't want to feel like they're being pitched, but they love it when someone supports their business. So this approach makes them feel like they're getting the better end of a deal while naturally positioning you as someone worth promoting.So the key is get before you ask. They should feel like you're helping them first, make it feel effortless. No extra work for them. Leave a natural way for their customers to engage with you. Okay. So now I wanna share with you some scripts, for your initial approach. And remember, we wanna frame it like we're helping them. So we want to casually walk in and say, you know, if it's a gym, hey, you know, we're running a healthy smile healthy body campaign this month, and we love featuring local gyms.Can I grab your info so we can promote your gym to our patients and stay quiet? They will love this. Do this with every single fitness studio that you know of. The next one is a coffee shop. You can walk in casually and say, Hey, we're doing a sip and smile feature this month where we highlight local businesses.Our patients love. They love this coffee shop. I love this coffee shop. Can I grab your info so we can promote your coffee shop? that's it. Stay quiet. They will love it. Salon and med. Spa casually. Walk in. Hey, we're doing a confidence month, a spotlight, and featuring top local beauty spots. I'd love to include your salon, would it be okay?Can I grab your info to share with our patients? Boom, they will love this. And then daycare. Hey, this month we're doing a Healthy Smile for Kids feature and letting parents know about trusted local daycares. Can I grab your info to share with them? Not one person. Will say, no, don't. They will love, absolutely love this.you are gonna be a hero to them once you do these scripts. Right now, in the ground marketing course, we share these scripts in so many more scripts, as the initial approach to get your foot in the door, to start the conversation, to already start making this partnership happen. So many more scripts and we dive deeper on the scripts that I just told you about and show you way, way, way more.Right. But that's how you wanna do it. They give you their info without hesitation when you do this because you're helping them. And now once they're, you know, yeah, lemme grab some information for you. Yeah, of course. Take some more information, whatever, right? Once they give you their info, keep the conversation about them.Make it still about them. So with the gym, Hey, how long have you been in this location? Your gym looks amazing. The coffee shop. Hey, what's your best seller? I'll make sure to tell people to try it. The salon. Do you guys do VIP events? We see a lot of patients who love Self-care. That one's nice because they'll say like, yeah, you know what we do, VIP, eventual.We've been thinking about it. And boom, lo and behold, you guys can partner up and make something happen. The daycare. Are you guys taking new enrollments? I mean, parents always ask us about trusted daycares. Having these, conversations where you're still following up still continuing the conversation.Those questions specifically, ultimately crucial. I mean, you are deepening. You are building that relationship. You are dropping the reciprocity seed in there. By showing interest in their business, you're making them feel valued. They will now naturally start thinking about how they can help you in return.Now, step three, right? Once you're building the rapport, you can say, by the way, we see a lot of patients who are into fitness, sometimes they ask about gyms in the area. Would it be okay if we left a small signup sheet here for people who might wanna learn more about. Dentistry or dental wellness and how it connects to performance.Boom, that's it. Coffee shop. We have a lot of patients who love supporting local coffee spots. If it's cool with you, I'd love to leave a signup sheet here so anyone interested in wellness can get some cool perks in the future. salon. A lot of our patients are into beauty and self-care.Would it ever be okay to leave a signup sheet here for anyone who might want tips on how their smile plays a role in overall confidence? Or anybody here who might need free whitening? That's it. If you mentioned free whitening in a lot of them, gym, coffee shops, salons. leave that here and you're gonna see them sign up. But mainly coffee shops and salons are huge and a lot of the times gyms are too. Now with daycares you can say, many parents ask us about oral health for kids.Would it be all right if we left a little signup sheet here in case any parents have questions or want some free resources? We're running a new patient exam right now too, as well. Boom. This makes it feel like a helpful resource, not a sales pitch. And then finally, Step four, you wanna create an irresistible, non-salesy incentive, right? The gym, we're also giving gym members a free smile performance guide if they sign up or giving them free whitening. Same thing with,the coffee shop. if they sign up, we're giving them a free sip and smile rewards card, or they don't even have to sign up.It's just another free whining. If you want, justmake sure your incentive is according to location. It has to be appropriate, Step five is the indirect close. So getting them to promote you without asking directly after they say, yeah, you can definitely leave something off, or, yeah, you can definitely leave us your information or whatever.You can say, I'll stop by next week to pick up any flyers so we can let our patients know about your gym too, Would it be okay if I left some of our information here as well? You wanna say that with everyone? Make sure you're always, oh, thank you so much.This is fantastic. I love it. Hey, would it be okay if I also did this, a super small 5% at the very end? All you're doing is talking about them, you're highlighting them. You wanna provide more for them. And then you also wanna benefit their members, their residents, their customers, and at the very 5%, that's the ask, Hey, would it be okay if I leave some of my information here as well?Oh, and a signup sheet, just so anybody who's interested in blah, blah, blah, blah, blah, in a free whitening and this or that, they can just sign up. Would that be okay? Now they feel like. They got the whole good end of the deal, and the least they can do is, oh yeah, of course we can do that. So that's what you wanna do.And then step six, you want to keep, the business actively engaged, right? You wanna follow up casually drop by. Hey, just wanted to check in, see how if any customers were interested in the signup sheet wanted to stop by. Oh, okay. Cool. Yeah, there's a name. Hey, by the way, I gave a shout out to your business and our patient newsletter.Let me know if you want me to mention anything specific next time. That could be week two, week four. Hey, we had a few signups from your place. Just wanted to say thanks again for letting us set that up. If there's anything we can do for you, let me know. That could be week four, right? And then you just continually following up with them.You're continually following up with them. Now there's many, many things you can do when it comes to, how to do this right? Now, some real life examples on how this worked was with the gym, right? There's one where members secured a long-term referral deal with the gym was focused on airway and performance dentistry, and he realized that gym members were perfect candidates for his practice. He didn't use a generic pitch about dental health, which gym owners don't care about.before he failed to position his offer as a benefit to the gym. So that failed. Right? And he also, he never used reciprocity to make the gym owners feel like they were getting the better deal. So this is what he did. Instead, now he checked the gym's website to see their branding and target audience.He scanned their Google reviews to understand common complaints or interest from members, and that was huge. That was huge because that's already on the top of mind of the gym owner. And then he visited their Instagram page and saw that the gym was promoting an upcoming member appreciation month. And then boom, that's it.He just said, Hey, I wanted to be a part of that member appreciation month. Can we be a part of it? And then gave a little bit more conversation, extra value. He kept those Google reviews, the negative ones in mind and saw a way to combat that and used that to his advantage. But it acknowledged the Jim's current goal.It positioned him as helping them first, and it made it effortless for the gym. So it reduced all objections. And yeah, he used social proof, and then at the same time, he leveraged it. He can say, Hey, we recently did this with this gym, and their members loved it. Look at the social media.Other gyms reached out to him and said, Hey, can you come and do this for our practice as well? It was fantastic. So the results were really, really good. Members signed up in the first week. Many became new patients and the gym continued referring members every month, making this a long-term referral stream, and it was fantastic.Now here's another one where a practice owner, got into a coffee shop without paying a dime and she promoted her practice. Now this is pretty interesting because traditional flyers and business cards got ignored right at the coffee shop. so throw that out the window.If you feel like I'm just gonna drop off some flyers and hopefully people will sign up, it gets ignored, right? And she's proof. There was no compelling reason I. For customers to engage and coffee shop owners saw no benefit in promoting a dental office. So she did her research, right? She followed the coffee shop on Instagram and noticed they ran loyalrewards program where customers earned free drinks.She saw they often featured local businesses in their email list to boost engagement Just like most business owners saw that the coffee shop wanted to increase customer engagement and repeat visits, so she built her pitch around the goal. She said, Hey, I love your SIP and Earn rewards program.We're looking for awesome local businesses to highlight in our patient newsletter. Would it be cool if I featured your coffee shop? Notice how she offered something first, pre-promotion. She made the business owner feel like they were getting the better deal. Now the third step was she added a unique non-salesy signup sheet.So after a few minutes of chatting, she just said, Hey, I was thinking, you know, it'd be fun to offer your coffee shop customers something extra like a sip and smile rewards card for this month. Yeah, I was just thinking everyone who purchased a coffee or whichever 30 customers you absolutely love will also get free whitening with their coffee.I could stop by and bring some reward cards for you to give out. This worked incredibly. I loved it when she did this because here's the thing. You're not promoting yourself, you're not waiting for someone to sign up. You're not doing anything. This person, the barista already started having people in mind, oh my god, I can just give free whining to people.Yeah, you can give free whining to people. Oh wow. Okay. I had people in mind already. Oh, and then customers come in and you're like, Perfect. it ran out within like a couple of days. This was brilliant. And it worked because it was fun, relevant, and interactive. Not just boring dental flyers.This person's actually giving these out, right? This barista's, Hey, here's your coffee shop. And by the way, at the same time, the dental office right down the street, doctor, whoever right, told me I can give out a specific amount of free whitening to people and I just.I wanted to give it to you. You know what I mean?Or they conversated obviously, and then they said, Hey, here's free whining. Or they just said, Hey, you're coming here all the time. I absolutely love it. And we're able to give out free whitening to people. if you want it, here it is. Right?Never took it as offensive oh my gosh, I need white.None of that stuff. So get that outta your head if you think that's happening. That doesn't happen, at least in, it's never happened yet. You know, The coffee shop. Had increased engagement without doing anything extra. Right. But at the same time, obviously it brought in new patients immediately. that happened.She said, awesome, I'll swing by in a bit, drop off some loyalty, cards or some rewards cards. Would it be okay if I left a little bit more info and flyers as well around here? And then they're like, yeah, sure. Perfect. And that was it. That's all they had to do. 43 people signed up for the sip and smile giveaway the cards.17 booked appointments and then the coffee shop continued, referring customers and this was all within like a matter of days. So that was awesome. So the final takeaway, this proven ground marketing formula works every time you wanna research before pitching. Start with a hook that helps them.Offer something first, introduce the idea casually close with a no pressure offer. Follow up within 24 hours. Use this system and you'll turn every local business into a patient referral machine. Now, this is like the formula behind the scripts and strategies and things like that.Every business, every. Location, corporation Residency, HOA Chamber of Commerce business is different. They require different strategies, different methods, different ways, different systems, but the psychology behind it and everything is what we just said. So you wanna know more every. Specificity of the specific scripts, strategies and tactics and everything like that, that is found in the ground marketing course, like the gym one, the one we talked about, coffee shop strategies in their daycare events, all that with detail and templates and PD files and also real life examples of me doing them.have a hidden camera, like on my pocket so you can hear me, do some of these and also on the phone. That's all in the ground marketing course, and I teach you exactly how to do that. So if you're interested, go into show notes below. Click on the first link in the show notes below. It's the ground marketing course, checkout.Everything that's in there. I continue to add to it. Every single month, we continue to add more and more to it. So you never left alone, right? But yeah, definitely go check that out the ground marketing course. you want much, much more help, more detail. Next episode we're gonna be discussing networking hacks for dental practices.So thank you so much for tuning in. I'll talk to you in the next episode.

In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence.     If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more https://www.jewellersacademy.com/starter-kit   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook   Find out more about Aime and Studio Cotton StudioCotton.co.uk  Studio Cotton on Instragram  

  Why This Episode Is a Must-Watch Are you struggling to achieve financial goals like saving more, investing wisely, or building long-term wealth? This episode of Inspired Money brings a unique and transformative approach to financial success—Vision Boards. Discover how visualization can reinforce your goals, reshape your mindset, and increase the likelihood of achieving your dreams. Featuring top experts like John Assaraf, Dr. Srini Pillay, and Ellen Rogin, this episode is packed with insights on how to train your brain for financial success. Meet the Expert Panelists John Assaraf is a leading mindset and behavioral expert, CEO of NeuroGym, and two-time New York Times bestselling author, known for helping individuals and businesses unlock their fullest potential using neuroscience-based training. He has built five multimillion-dollar companies, appeared on Larry King Live, Anderson Cooper, and The Ellen DeGeneres Show, and has been featured in eight films, including The Secret. Srini Pillay, M.D. is a Harvard-trained psychiatrist, neuroscientist, and CEO of NeuroBusiness Group, specializing in the science of mindset, visualization, and goal achievement. A sought-after speaker, author, and consultant to Fortune 500 companies, he translates complex brain research into actionable strategies for personal and financial success. Author of several book including, “Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind.” Ellen Rogin, CPA, CFP®, is a money expert and financial intuitive who helps people reshape their relationship with money to create greater abundance and joy. She is the New York Times bestselling author of Picture Your Prosperity, and her insights have been featured on CNBC, ABC, NPR, TIME, and Oprah Magazine. Key Highlights The Power of Visualization: John Assaraf illustrates how visualization can restructure the neural pathways in the brain, influencing behavior and identity. He recounts his own experience, stating, “I started off making $1.65 an hour… to making millions of dollars a year.” Visualization coupled with consistent action propelled his vast transformation. Specificity and Relevance in Vision Boards: Dr. Srini Pillay explains that specific and relevant goals stimulate the brain's image centers. He shares a client success story where careful visualization led to unexpected personal fulfillment, demonstrating that specificity fuels motivation and action. Aligning Financial Goals with Personal Values: Ellen Rogin emphasizes that balancing financial planning with emotional and intuitive insights can deepen the meaning and fulfillment of financial success. Her structured approach to vision boards aligns financial goals with deeper personal values and contributions to society. Call-to-Action Here's my challenge for you this week: Take 10 minutes to start your own financial vision board. Grab a piece of paper, open a digital board, or even create a simple list of images and words that represent your goals. Just start—because clarity leads to action. Find the Inspired Money channel on YouTube or listen to Inspired Money in your favorite podcast player. Andy Wang, Host/Producer of Inspired Money

This show has been flagged as Clean by the host. Learning to use the terminal is an important step in becoming a true power user of Linux, but it's easy (and normal) to make mistakes along the way. Here are the top 5 mistakes new terminal users make, and what you can learn from them. 1. Current working directory When you first open a terminal, your current working directory is your home folder. You have access to all those directories you see in your home directory every time you open a file manager (Desktop, Documents, Downloads, Music, Pictures, and Videos). You can verify your location with the pwd command: $ pwd /home/seth You can list the files and folders within your current directory with the ls or dir or tree commands: $ ls Desktop Documents Downloads Music Pictures Videos But you don't usually stay in one place while using the terminal. You frequently move from folder to folder so you can open or modify or edit files. It's easy to get lost, forgetting what directory you're in and what files are around you. Lesson learned: When working in the terminal, it's important to regularly verify your current working directory with pwd so you don't accidentally issue a command you intended to run in a different location. 2. Use interactive options when using wildcards Wildcards are great shorthand to make command entry faster, and to perform bulk actions on lots of files. However, they can be dangerous when you get them wrong. It's easy to process hundreds of the wrong files by using a wildcard in the wrong directory, or by using a wildcard that's too broad. For example, suppose you want to run a sed command on all HTML files in a directory, so you run this: $ sed --in-place 's/day/night/g' *ml Job done, until you find out that you accidentally ran that command on all your XML files, too. Lesson learned: Run a safe test command on the wildcard you think you want to target before making a change. Some commands have a literal --dry-run option. Others have an --interactive option that forces the command to prompt you to confirm that you want to carry out the action. Sometimes the logic is reversed: a command refuses to make a major change unless you use a command (for example, sed doesn't write changes to a file without the --in-place option or redirection). When in doubt, improvise. You can always “expand” a wildcard using the echo command: $ echo ./*ml ./four.html ./one.xml ./three.html ./two.xml $ echo ./*tml ./four.html ./three.html 3. File paths Many new terminal users don't understand where files are located within the file system. It's not a common mistake to make on the desktop because there are visual reminders there. You wouldn't try to double-click on a document to open it if there was no icon to double-click. It's easy to assume that the terminal application contains all your files all at once, but the terminal is, by design, limited in scope. Were the terminal to have access to every file everywhere on your system all at once, you'd end up accidentally renaming and moving and copying a lot more files than intended. Specificity is a super power, and it's defined by the file path. A file path describes where a file exists in a file system. A full (or “absolute”) file path always starts from the single folder at the start of your operating system, indicated by just a /, and then lists each folder within that folder until it traces the path to a specific file. For example, I have a file called IMG_0001.JPG in my Pictures directory. You probably have a mental image of where that file is and how you'd get there on the desktop. But for the terminal to understand how to find it, the location must be expressed as /home/seth/Pictures/IMG_0001.JPG. An absolute file path is definitive. The terminal always understands an absolute file path, no matter what your current working directory is. The absolute path to a file can be unwieldy, though. Once you understand absolute paths, you can abbreviate any path to a relative file path. A relative file path is based on your current location in the terminal. As long as you're in the Pictures folder, the full path /home/seth/Pictures/IMG_0001.JPG can be shortened to just IMG_0001.JPG, or ./IMG_0001.JPG for added clarity (the . indicates no movement from your current location, and the / is a directory separator as usual). But suppose your current working directory was your home directory. Your Pictures folder is located in your home directory, so to get to IMG_0001.JPG you have to enter Pictures first. The relative path in that case is ./Pictures/IMG_0001.JPG or just Pictures/IMG_0001.JPG. Lesson learned: An absolute file path always starts from the start of a file system. A relative file path changes based on your location. The terminal understands both. For new users, the absolute file path is the most explicit and exact way to reference a file, so practice using them until you're comfortable with the concept of file paths. 4. Executable permissions By default, most files aren't executable. You can't run them like an application, because most files are meant to be opened in an application. That's not true for shell scripts, though. Shell scripts are text files containing a list of commands, and they're meant to be run like an application. They're a powerful way to string existing commands together to form a new custom command. However, because a shell script starts out as a regular text file, it's not seen by your terminal as an executable entity. To execute a file as an application, you can grant it executable permission with the chmod command: $ chmod +x ./example.sh Alternatively, you can run the file in a sub-shell: $ bash ./example.sh Notice that in these examples, I use the ./ notation as if the example.sh shell script exists in my current directory. 5. Typing errors It sometimes feels like the more you type, the more you're getting done. In a terminal, though, typing too much is one of the best ways to introduce mistakes. When you try to type a long and complex command, you're liable to spell something wrong or use the wrong option. When you try to type a filename or a file path, you might forget to escape special characters (like spaces). The errors aren't usually catastrophic, but they're frustrating and time consuming. Lesson learned: There are several ways to ensure you're entering the correct commands into your terminal: Copy and paste: If you're using a command you found on a trusted website, copy it in your browser and then paste it into your terminal using Ctrl+Shift+V or right-click and select Paste. TAB: You can type part of a command or file path, and then press the TAB key on your keyboard for either auto-completion or for suggested completions. Use it even when you don't think you need it. It'll save you errors every single time, even when it appears to not work (hint: it's not working because you're trying to auto-complete something that's not where you think it is). Drag-and-drop: It's the 21st century! You can drag a file or folder from anywhere on your computer, and drop it into your terminal. It gets replaced by its absolute path automatically. Practice makes perfect To get good in the terminal, you have to use it as often as you can. You don't have to use it for “serious” work at first, and you arguably shouldn't, but you can and should do simple exercises in the terminal. Understand file paths, get used to wildcards, learn shortcuts, use the TAB key. The biggest mistake you can make when learning the terminal is to not use the terminal, so open it up every day, do your exercise, and you'll be an expert in the terminal in no time. Provide feedback on this episode.

On today's episode Michelle sits down with Adam Loiacono, owner of Loiacono Performance Therapy in Scottsdale, AZ. Adam has over 15 years of experience providing rehabilitation and performance training to professional & youth athletes. His career includes reaching the NBA Finals with the Phoenix Suns and the MLS Cup with the New England Revolution. On today's episode, expect to learn why you should create a story about yourself, tips for growing a business, what life in the NBA is like, why general adaptations make athletes successful, and how to scale specificity. Listen, subscribe, and tell your friends… Reframe Performance: https://www.reframeperformance.com/ Reframe Performance Free Guide- 6 Biggest Weight Training Mistakes Runners Make: https://www.reframeperformance.com/weight-training-runners-mistakes-guide Contact Michelle: https://www.michelleboland-training.com/ or @dr.michelleboland Contact Tim: https://www.timrichardt.com/ or @tim_richardt_dpt

What to Say (and Not Say) to Someone Facing a Health Crisis Navigating Tough Conversations: Lessons from a Cancer Warrior Episode 246 (Deb is based in Atlanta, Georgia In this conversation we explore: How to communicate effectively during a personal crisis The challenges of sharing personal health struggles with others Why specificity in communication leads to better support How to support someone facing a serious illness in a meaningful way The role of humor in dealing with difficult situations How to advocate for yourself in the medical system The common mistakes people make when trying to offer support How business leaders should communicate a personal health crisis to their team What employers can do to support employees facing serious health challenges How facing adversity reshapes life perspectives and priorities ----- About our guest Deb Krier: Deb is a three-time cancer survivor...or warrior as she prefers. The cancers were breast, basal cell carcinoma and thyroid cancer. She has an MBA and a masters in communication. She founded her marketing firm, Wise Woman Communication in 2009. You can obtain the Bear Hug Care package here. For a 10% discount, use the coupon code 10special. https://tryingnottodie.live/bear-hug-care-package/ ----- Key Learning Points from the Podcast The Challenge of Sharing Personal Struggles Many people hesitate to share their diagnosis due to fear of judgment or burdening others. The Importance of Specificity in Communication Instead of vague offers to help, being specific about what you can do makes a real difference. How to Support Someone Facing a Serious Illness Simple gestures, like sending a card or making a concrete offer, are more helpful than vague sympathy. The Role of Humor in Coping with Difficult Situations Humor can be a powerful tool for dealing with hardship, but it should come from the person experiencing it. Advocating for Yourself in the Medical System Patients need to be proactive, ask questions, and not hesitate to push for answers from healthcare providers. The Pitfalls of Saying "I Know How You Feel" Everyone's experience is different, and assuming you understand their emotions can be dismissive. How Business Leaders Should Communicate a Health Challenge Transparency is key—sharing information directly helps prevent rumors and misinformation. What Employers Can Do to Support an Employee Facing a Health Crisis Providing mental health resources and flexibility in work arrangements can make a big impact. The Power of Living in the Present Facing a serious illness often shifts one's priorities toward making the most of every day. Why Words Matter More Than Ever in Difficult Times Thoughtful, intentional communication helps people feel supported rather than isolated. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

In this episode, we dive into the art of managing a fashion wishlist—why it matters, how to keep it up, and when to cross things off. We chat about the emotional side of shopping, balancing indulgence with mindful choices, and using a wishlist to avoid impulse buys. Plus, we explore the joy of vintage finds, intuitive shopping, and how buying can be a journey of self-discovery.Christina's Intentions TT: https://www.tiktok.com/@christina.mychas/video/7462449850479627525Christina's Intention YT Vid: https://youtu.be/JvRwyGCaURc?si=P4nJyyPt_CKbebsQ: Chapters00:00 Managing Your Wishlist: The Basics02:52 The Importance of Specificity in Shopping06:05 Understanding the Duration of Wishlist Items08:58 Crossing Off Items: When and How11:57 The Role of Impulse and Emotional Shopping15:06 Finding Balance: Priorities and Shopping Habits17:58 Using Your Wishlist as a Tool20:58 Visual vs. Textual Wishlists22:13 The Power of Wishlists23:44 Knowing When to Buy25:12 Delayed Gratification and Goal Setting27:42 Intuitive Shopping vs. Goal-Oriented Shopping30:05 The Thrill of Vintage Finds33:10 Mindful Consumption and Shopping Habits36:13 Balancing Indulgence and Restraint-----------------CONTACT US: sustainthispodcast@gmail.comJOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast SIGNE HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempo If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo

Lindsay and Tim discuss the journey of transitioning from second shooting to becoming a full-time photographer. They emphasize the importance of building a client base and engaging with the photography community. The conversation also touches on the challenges of receiving unsolicited advice and questions from peers, highlighting the need for specificity in requests. Additionally, they discuss the significance of protecting creative resources and building meaningful connections within the photography industry. In this conversation, the speakers delve into the complexities of photography, focusing on the nuances of competitor relationships, the ethics of sharing editing techniques, and the challenges of recreating specific photographic styles. They discuss the importance of maintaining a unique editing style, the pitfalls of early education in photography, and the balance between personal life and professional growth. The conversation emphasizes the need for photographers to focus on their business and client relationships rather than getting caught up in the educational space too early.   Want us to feature your question, photography story, or industry hot take on an episode? Send us a DM, voice note, or video on instagram @TheShootYourShotPodcast. Your privacy is important to us. If you want to remain anonymous just let us know :)   Sign up with Imagen AI to streamline your photo editing and get 1500 edits free! Sign up below for this rad AF offer: https://bit.ly/timothypodcast   Become an IG reel-creating machine with Social Templates!  with Promo code: LINDSAY. socialtemplates.co   Chapters 00:00 Transitioning to Full-Time Photography 02:58 Engaging with the Photography Community 06:05 Navigating Unsolicited Advice and Questions 09:07 The Importance of Specificity in Requests 12:06 Protecting Your Creative Resources 15:08 Building Meaningful Connections in Photography 19:50 Navigating Competitor Relationships 22:12 The Value of Unique Editing Styles 24:40 Ethics of Reverse Engineering Presets 27:55 The Challenge of Recreating Photography 33:56 The Pitfalls of Early Education in Photography 40:01 The Balance Between Photography and Personal Life  

Summary: In this episode of the Trainers Bullpen, host Chris Butler welcomes Professor Mark Williams, a leading expert in perceptual cognitive expertise and performance. They discuss the intersection of academic research and law enforcement training, focusing on the most pervasive ‘myths' surrounding learning and performance. Key topics include the debunking of the 10,000 hour rule, the importance of deliberate practice, the transferability of skills, and the nuanced relationship between pressure, stress, and performance. The conversation emphasizes the need for evidence-based approaches in training to enhance officer and public safety. In this conversation, Mark explores the intricate relationship between stress, performance, and training in high-pressure environments, particularly in law enforcement. They discuss how anxiety affects information processing and decision-making, the importance of experience in managing stress, and the need for training specificity to enhance resilience and self-efficacy. The dialogue emphasizes the distinction between performance and learning, highlighting that good performance in practice does not mean that learning has occurred, nor does it equate to the desired behavior in the real world. The conversation concludes with insights on the balance of pressure in training and the significance of specificity over repetition.Takeaways:• The 10,000 hour rule is a misinterpretation of research.• Deliberate practice is essential for developing expertise.• Mistakes in training are a critical component and pathway for growth.• Pressure can enhance performance if managed correctly. Finding the right pressure balance is essential for learning.• Specificity in training environments is crucial for effectiveness.• Practice should be designed to challenge weaknesses by creating pressure at those points.• Anxiety can improve focus and performance, but only up to a point.• A growth mindset fosters continuous improvement in performance. Stress alters our cognitive processing abilities.• Anxiety can disrupt previously automated behaviors.• Self-efficacy plays a crucial role in managing pressure.• Training environments must reflect real-world scenarios.• Performance in practice does not always indicate learning.• Specificity in training is more beneficial than mere repetition.• Psychological resilience can be developed through exposure to stressors.• Excellent coaching requires a skillful blend of both art and science.

Unshakable Self-Confidence A Journey of Self-Discovery Welcome back to the Personal Development Unplugged Podcast! In this episode, we dive deep into unshakable confidence, exploring the idea that confidence is not something to be installed but rather reawakened. If you struggle with feelings of unconfidence, this episode is designed just for you. Join me, Paul Clough, as I share my journey from being an introvert who stumbled over words in front of small groups to confidently speaking in front of hundreds. You'll discover the transformative power of recognizing your competence and how it can lead to genuine self-confidence. In this episode, we will cover:   The importance of understanding the messages behind unconfidence and how they serve a purpose. How to change your emotional state and the impact it has on your physiology and behaviours. Identifying counterexamples of when you felt confident and competent. Practical exercises to anchor feelings of curiosity and learning. Steps to rekindle your inner confidence and take small, manageable actions toward your goals.   By the end of this episode, you'll have the tools to shift your mindset, embrace your skills, and take confident steps forward in your life. Remember, confidence is not about being overconfident; it's about being comfortable in your own competence. Ready to transform your unconfidence into unshakable confidence? Let's get started! And then please share what you learn - Confidently https://personaldevelopmentunplugged.com/433-unshakable-self-confidence/ Shine Brightly

Who decides what worship songs we sing in church? It turns out, worship music is a massive industry, and the way songs make it from a Nashville songwriting room to a Sunday morning service might surprise you. In this episode, Marc Jolicoeur joins The Biblical Mind Podcast to break down the business of contemporary worship music (CWM). He explains how four major megachurches dominate the industry, why most modern worship songs are written by teams of professionals rather than individual artists, and how CCLI licensing and copyright structures shape what gets sung in churches. But is this market-driven approach shaping worship in unhealthy ways? Dru and Marc discuss whether the emotional tone of worship music has shifted, why lament and imprecatory psalms are almost absent from today's songs, and whether churches should return to singing scripture itself. Is the worship music we sing today more about marketing than theology? And what would happen if the Psalms were reintroduced into Sunday services? We are listener supported. Give to the cause here: https://hebraicthought.org/give For more articles: https://thebiblicalmind.org/ Marc Jolicoeur's Content https://marcjolicoeur.substack.com/podcast Social Links: Facebook: https://www.facebook.com/HebraicThought/ Instagram: https://www.instagram.com/hebraicthought/ X: https://www.twitter.com/HebraicThought/ Bluesky: https://bsky.app/profile/hebraicthought.org   Chapters: 00:00 Introduction 00:27 The Landscape of Worship Music 04:25 The Role of Songwriters and Publishing 10:35 Market Penetration of Worship Songs 16:33 The Influence of Megachurches on Worship Music 21:11 The Evolution of Christian Music 25:48 Worship Music vs. Performance Music 28:38 The Role of Ritual in Worship 31:28 Psalms and Their Relevance in Modern Worship 35:29 Lament in Worship Music 45:16 The Challenge of Lament in Worship 49:55 Navigating Worship Leadership and Emotional Contexts 54:44 Imprecatory Psalms and Modern Worship 01:00:47 The Role of Specificity in Worship Lyrics

Distant.  Divided.  Dysfunctional.  Devour.  Devastation.  Honor is due. Love is the greatest commandment. Forgiveness is a given.  Trust can be eroded or earned. Proverbs 25:28 Like a city whose walls are broken through is a person who lacks self-control. Boundaries are beneficial. Boundaries help prevent the bad, and promote the good.  Two types of people you don't want to become in regards to boundaries: 1. Those whose walls are broken. 2. Those who build walls with no gates.  Two reasons you need boundaries to prevent the bad: 1. Your Heart Jeremiah 17:9a The heart is deceitful above all things 2. The Foolishness of People  Proverbs 10:23 A fool finds pleasure in wicked schemes, but a person of understanding delights in wisdom. Proverbs 13:16 All who are prudent act with knowledge, but fools expose their folly. Proverbs 14:8 The wisdom of the prudent is to give thought to their ways, but the folly of fools is deception. Proverbs 18:2 Fools find no pleasure in understanding but delight in airing their own opinions. Proverbs 28:26  Those who trust in themselves are fools, but those who walk in wisdom are kept safe.   Two reasons you need boundaries to promote the good: 1. Your Healing James 5:16 Therefore confess your sins to each other and pray for each other so that you may be healed. The prayer of a righteous person is powerful and effective. 2. The Wisdom of People   How should I set boundaries in relationships?   Ask yourself these questions to help you set boundaries: Identity - Who am I?   Responsibility - What am I responsible for?   Specificity

In this episode of the Shoot Your Shot podcast, the hosts discuss various themes related to the photography industry, including the importance of follow-ups, the celebration of their one-year podcast anniversary, and the dynamics of community and competition among photographers. They delve into a troubling case of unethical practices where a photography business is accused of misleading advertising and stealing leads from others. The conversation highlights the impact of competition on growth and the ethical dilemmas faced by photographers in their business practices. In this conversation, the speakers discuss various challenges faced by photographers in the industry, including competition, the importance of follow-ups, and effective lead generation strategies. They emphasize the need for photographers to adapt to changing market conditions and to create a relatable online presence to attract clients. The conversation also touches on the legalities of business names and the impact of monopolistic practices in the photography market. In this conversation, the speakers delve into various aspects of photography, focusing on authenticity, marketing strategies, and the importance of building connections with clients. They discuss the significance of engagement sessions as a marketing tool, the value of specific model calls, and the transformative potential of the Ignite program for photographers. Additionally, they emphasize the necessity of creating engaging video content to connect with audiences and celebrate the one-year anniversary of their podcast. Want us to feature your question, photography story, or industry hot take on an episode? Send us a DM, voice note, or video on instagram @TheShootYourShotPodcast. Your privacy is important to us. If you want to remain anonymous just let us know :) Sign up with Imagen AI to streamline your photo editing and get 1500 edits free! Sign up below for this rad AF offer: https://bit.ly/timothypodcast Become an IG reel-creating machine with Social Templates!  with Promo code: LINDSAY. socialtemplates.co Chapters 00:00 The Importance of Follow-Ups in Photography 01:20 Celebrating One Year of the Podcast 02:15 Community and Competition in Photography 05:43 Unethical Practices in the Photography Industry 09:39 The Impact of Misleading Advertising 12:21 The Role of Competition in Growth 18:40 Navigating Ethical Dilemmas in Business 20:03 The Balance of Community and Competition 24:44 Navigating Business Name Challenges 27:02 The Impact of Competition in Photography 30:42 Adapting to Industry Changes 31:09 The Importance of Follow-Ups 38:22 Effective Lead Generation Strategies 44:14 Creating a Relatable Online Presence 49:23 The Art of Authenticity in Photography 51:52 Engagement Sessions: A Marketing Strategy 55:56 Building Connections Through Free Shoots 01:02:04 The Importance of Specificity in Model Calls 01:03:14 The Ignite Program: A Game Changer for Photographers 01:09:03 Creating Impactful Video Content 01:11:58 Celebrating One Year of the Podcast

In Part 1 of our conversation with jacuzzi jefferson, we explore the intersection of creative process, music production, and personal growth. From discussing his upcoming album release to diving deep into his philosophy on artistic creation, jacuzzi shares insights on working efficiently while maintaining authenticity. The conversation touches on the balance between creative output and personal development, exploring how different approaches to music-making can shape both the art and the artist.jacuzzi jefferson is a Brooklyn-based producer, who has carved out a unique space in the music industry where education meets innovation. Known for his distinctive blend of alternative hip-hop, electronic house, and lo-fi boom-bap, he's sparked partnerships with the likes of Harman Kardon & BMW. A professor of Digital Music at Hostos Community College (CUNY), jacuzzi is shaping the next generation of music producers. An equally talented engineer, his credits include work with industry titans like 50 Cent, Melanie Fiona, Juelz Santana, and Trey Songs.Throughout the episode we discuss:* The balance between working quickly versus frantically in creative processes* The role of audience specificity in album creation and genre consistency* Personal approaches to learning and skill development in music* The challenges and benefits of social media presence for musicians* The intersection of anxiety and creative expression* Language learning and personal development alongside music production* The relationship between consuming and producing artThree Meaningful Takeaways:* Efficient vs. Frantic: There's a distinct difference between working quickly and working frantically - the former comes from a place of confidence and flow, while the latter stems from anxiety.* Creative Growth: Sometimes technical limitations can be overcome through systematic practice and breaking down complex pieces into manageable chunks.* Authenticity in Sharing: The fear of being perceived negatively shouldn't prevent artists from sharing their work and building connections with their audience.Timeline:0:00 - Intro01:05 - Reflecting on the Past Year and Future Goals03:37 - The Creative Process: Working Quickly vs. Frantically06:34 - The Balance of Specificity and Diversity in Music09:22 - Audience Perception: Smarter Than You Think12:28 - Navigating Anxiety and Control in Creativity15:09 - Exploring New Musical Directions and Learning18:11 - The Importance of Structure and Accountability in Learning21:10 - Setting Goals and Embracing New Challenges32:42 - Cultural Connections and Language Learning34:49 - The Influence of Environment on Music39:16 - Navigating Musical Influences and Technical Challenges42:00 - The Beattober Challenge: Creativity and Accountability49:15 - Overcoming Self-Doubt in Sharing MusicList of References from the Interview:Songs:* Flying Lotus - Cosmogramma* Flying Lotus - You're Dead* Flying Lotus - FlamagraArtists:* Jeff PierreConnect with jacuzzi jefferson:* YouTube: jacuzzi jefferson* Instagram: @jacuzzijefferson* Spotify: jacuzzi jefferson* Apple Music: jacuzzi jeffersonConnect with Toru:* Website: torubeat.com* Instagram: @torubeat* YouTube: @torubeat* Spotify: Toru* Apple Music: ToruCredits:This episode was co-produced, engineered and edited by Matthew Diaz. From ProducerHead, this is Toru, and in a way, so are you. Peace.Subscribe to receive new posts and support my work. Get full access to The Greater Fool at torubeat.substack.com/subscribe

Taming the Mind: Tools to Stop Worrying Hey there, friend! Do you ever feel like your mind is constantly racing with worries you can't quiet? Well, in this episode of the Personal Development Unplugged Podcast, we're going to take on that noisy “monkey mind” and discover how to transform those endless worries into clarity and peace. I'm going to walk you through what's really going on when that chatter takes over. We'll dig into why worry shows up in the first place and how you can acknowledge it without letting it control you. By the end of this episode, you'll have some super practical tools to break free from overthinking and start creating a mindset that's both calmer and more confident. Picture this: waking up tomorrow with a peaceful mind, ready to take on the day with ease. Sound good? Together, we'll explore how to make that a reality. I'll share simple but powerful techniques like practising gratitude and writing down your worries to help you regain control and move past the cycle of anxious thinking. Anxiety doesn't have to run the show. It's time to shift your perspective, break old patterns, and start finding healthier ways to navigate those swirling thoughts. This episode is packed with helpful insights and exercises to help you reconnect with your best self and truly enjoy the journey ahead. Ready to tame your mind? Let's dive in! I'd love to hear your thoughts—share what you learn and this episode with others https://personaldevelopmentunplugged.com/431-taming-the-mind-from-anxiety-and-worry Shine Brightly

Dr Glenn McConell chats with Dr Tommy Lundberg from the Karolinska Institute in Stockholm, Sweden. He is an expert on resistance training (RT) and has focussed on the effect of concurrent training on exercise adaptations. That is, does doing concurrent resistance and endurance training affect the responses to resistance and endurance training compared to doing either alone. His research has specifically focused on the effects of endurance training on resistance training adaptations although we also discussed the effect of resistance training on endurance training adaptations. It appears that in many people concurrent training has either no interfering effect or may even be beneficial. However there is some limited research that endurance training, although not affecting hypertrophy, may reduce strength and/or speed of contraction. He has also done a lot of work on biological males been involved in female sports (which will be converted in a future podcast). I found it a very interesting chat. Enjoy! X: @TLexercise. 0:00. Introduction 3:03. Tommy's background 5:25. Aland Islands 7:25. What is concurrent training? 9:40. Resistance training (RT) can benefit endurance performance 13:35. Does RT affect injuries? 15:05. The amount/volume of training and concurrent training 18:32. Little effect of endurance training on hypertrophy but might effect strength 21:30. Glenn's frustrations at the gym 24:15. Single-leg research studies vs whole body exercise 31:20. AMPK and metabolism etc 34:00. Potential mechanisms involved 35:40. Interference of endurance on strength hasn't been clearly shown 38:00. RT can improve endurance performance and economy 41:10. Specificity of RT adaptations 45:55. Running straight after the gym 48:55. How much RT is enough/sufficient/optimal 51.20. Benefits of circuit training 53:05. Endurance exercise interfering with strength/contraction speed 54:20. Relationship between muscle size and strength 59:05. Explosive RT best for endurance exercise 1:04:35. Order of the concurrent training 1:06:35. Arterial stiffness/health and concurrent training 1:10:25. Team sports and concurrent training 1:12.08. Different sports a concurrent training 1:13:05. Mechanisms: gene expression etc 1:16:22. Fatigue and concurrent training 1:17:40. If short on time what exercise would you recommend? 1:19:55. Sex differences? 1:20:45. Age effects? 1:21:20. Controversies in the field 1:24:25. Things that influencers can get wrong 1:25:45. Other areas that he is investigating 1:27:50. Anti inflammatories can reduce resistance training gains 1:30:08. Takeaway messages 1:31:14. Outro Inside Exercise brings to you the who's who of research in exercise metabolism, exercise physiology and exercise's effects on health. With scientific rigor, these researchers discuss popular exercise topics while providing practical strategies for all. The interviewer, Emeritus Professor Glenn McConell, has an international research profile following 30 years of Exercise Metabolism research experience while at The University of Melbourne, Ball State University, Monash University, the University of Copenhagen and Victoria University. He has published over 120 peer reviewed journal articles and recently edited an Exercise Metabolism eBook written by world experts on 17 different topics (https://link.springer.com/book/10.1007/978-3-030-94305-9). Connect with Inside Exercise and Glenn McConell at: Twitter: @Inside_exercise and @GlennMcConell1 Instagram: insideexercise Facebook: Glenn McConell LinkedIn: Glenn McConell https://www.linkedin.com/in/glenn-mcconell-83475460 ResearchGate: Glenn McConell Email: glenn.mcconell@gmail.com Subscribe to Inside exercise: Spotify: shorturl.at/tyGHL Apple Podcasts: shorturl.at/oFQRU YouTube: https://www.youtube.com/@insideexercise Anchor: https://anchor.fm/insideexercise Google Podcasts: shorturl.at/bfhHI Anchor: https://anchor.fm/insideexercise Podcast Addict: https://podcastaddict.com/podcast/4025218 Not medical advice

In this milestone episode 400 of the Daily Influence, Brian Smith dives into why the shift from "goals" to "SMART objectives" is essential for achieving meaningful progress. Explore how objectives provide clarity, accountability, and measurable success while avoiding the pitfalls of abstract goals. Discover actionable steps to create SMART objectives that resonate with the principles of Specificity, Measurability, Attainability, Relevance, and Timeliness. Join the conversation and redefine how you and your team approach success.

Welcome to the first episode in a special series of performance-focused conversations with my friend, Dr. Thomas Cunningham. In this fast-paced discussion, we dive into a wide range of topics, including tips for optimizing climbing training, injury prevention, key dietary interventions, performance hacks, and the role of self-discipline and sacrifice. We also explore best practices tailored for hard-training climbers over 35. No matter your age, this episode is packed with actionable insights you can start applying today! RUNDOWN 0:15 - Coach Eric Hörst's welcome statement. 0:30 - Introduction of my guest, Thomas Cunningham, MD. 2:40 - Thomas' bio and backstory  3:20 - "Medicine 3.0" ...aka functional medicine to optimize health and performance. 6:00 - Overview of topics we'll be covering today. 7:35 - Tips for older climbers. 10:00 - The importance of being intentional in your training. 11:00 - Eric's use of 2-a-day workouts. 13:00 - Scheduling your workouts. 15:45 - Specificity of training. 17:30 - Strive for "injury avoidance" mindset. 19:50 - Training and time hacks for busy individuals. 21:00 - Thomas' tips for effective cragging and projecting. 24:00 - The benefits of having a home training wall and/or equipment. 27:50 - Eric's "do something every day" MO for older athletes. 29:00 - Scheduling aerobic vs. anaerobic training sessions. 30:30 - A quick review of some popular training and bio-hacks. 31:35 - Daily protein requirements for hard-training climbers. 33:20 - Pros and cons of fasting... 36:00 - Protein timing and use of supplemental protein for reaching daily protein targets. 38:00 - Thomas and Eric serve up a few things they wish they knew when they were younger climbers. 38:45 - Proactive approach to injuries... 40:15 - Learning to listen to your body's sensations...and heeding its warning signals. 41:20 - Developing self-awareness of your recovery status. 42:20 - The vital importance of actual climbing time (over time spent strength and fitness training). 44:45 - Developing better recovery practices. 46:00 - Importance of a proper warm-up process before climbing. 46:45 - The power of self-discipine and sacrifice in the long-term pursuit of your climbing potential. 48:20 - Eric's metaphor of "taking your foot off the break...and going full gas" with your climbing! 50:35 - Wrap up 50:50 - Contact information for Eric -- DM @eric_horst on Instagram 51:10 - Watch this interview on Eric's T4C YouTube channel. Subscribe! 51:15 - Please leave a review on Apple Podcasts 51:40 - Goodbye and "Hörst Out! *** Save 15% on PhysiVantage Nutrition with checkout code: PODCAST15 *** Support the Training For Climbing podcast sponsor, PhysiVantage. Get 15% off full-priced nutrition for strength gains, endurance, recovery, and injury resistance. Use checkout code: PODCAST15 (North America only). Europe and elsewhere visit EPIC-TV Shop or BananaFingers.com to get your PhysiVantage! PLEASE write a 5-star review on Apple Podcasts and SHARE this podcast with a friend! SAVE on La Sportiva shoes here >> Thank you! La Sportiva, Maxim Ropes, DMM Climbing, Friction Labs Music by Misty Murphy Follow Eric on Twitter @Train4Climbing Check out Eric's YouTube channel. Follow Eric on Facebook! And on Instagram at: Training4Climbing Copyright 2025 Eric Hörst | Horst Training, LLC.

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking about structuring your training for shorter races and utilizing cross training as it's own focus, as well as in a complementary way to improve your overall performance on the bike.   As always, if you like what you hear please share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with email title The Matchbox Podcast or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form. Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/    The following was generated using Riverside.fm AI technologies Summary In this conversation, the hosts discuss various aspects of training for cycling, particularly focusing on the balance between high-intensity interval training (HIIT) and Zone 2 training for shorter races. They explore the importance of specificity in training, the role of cross-training, and how to effectively prepare for endurance events. The discussion emphasizes the need for a tailored approach to training based on individual strengths and weaknesses, as well as the significance of incorporating race simulations into training regimens. In this conversation, the hosts discuss the integration of cross training into endurance routines, particularly focusing on the balance between cycling and cross-country skiing. They explore the importance of maintaining fitness levels, specifically FTP, while also emphasizing the need for variety in training to enhance overall performance. The discussion highlights practical strategies for athletes to manage their training schedules effectively, adapt to seasonal changes, and embrace new activities for improved fitness.   Takeaways 25 miles is not necessarily short racing. You need a combination of the two. If you only did zone two training, you'd be on your back foot. The quality of high-intensity sessions should be prioritized. Cross-training can help build your aerobic base. You should do tune-up races before your main event. Don't do crazy long zone two. The more specific your training, the more prepared you'll be. Running is beneficial for bone mineral density. Exploiting weaknesses in training is crucial. Cross training can enhance overall athletic performance. Balancing different training modalities is crucial for endurance athletes. Maintaining FTP is important, but not at the expense of overall fitness. Strength training should complement endurance workouts. Athletes should not fear letting their FTP drop during the off-season. Variety in training can lead to better performance outcomes. Scheduling workouts efficiently can help manage time constraints. Listening to your body is key when trying new activities. Cross-country skiing can be a beneficial cross-training activity for cyclists. Taking breaks from cycling can rejuvenate motivation and performance.   Chapters 00:00 Training for Shorter Races: HIIT vs. Zone 2 15:05 Balancing Volume and Intensity in Training 19:57 Cross-Training for Endurance Events 27:56 The Importance of Specificity in Training 29:38 Integrating Cross Training into Endurance Routines 34:00 Balancing Cross Country Skiing and Cycling Training 44:02 Understanding FTP and Its Importance in Training 49:07 Embracing Variety in Training for Better Performance

What does it take to break world records in powerlifting?In this episode of the Tom the Trainer Fitness Podcast, I sit down with elite powerlifter and coach Brandon Smitley to talk about training, recovery, and the mindset needed to perform at the highest level.Brandon shares his experience training under industry legends like Dave Tate and Louie Simmons, how he balances strength and longevity, and the biggest mistakes lifters make in their programming.Whether you're a competitive athlete or just looking to train smarter, this episode is packed with knowledge you can apply to your own fitness journey!Tune in and make sure to follow Brandon on his socials!Instagram: https://www.instagram.com/bsmitleyFacebook: https://www.facebook.com/brandon.smitley.92Have the best day ever!Tom The Trainer

There's a certain craving that can only be satiated by provel on pizza. We have a challenge this hour and yes, it applies to podcast listening too.

Today is the first episode of a series for 2025 focused on helping bicycle shops effectively market and grow their businesses. We've always talked about marketing on the show however, we saw in 2024 that merchants who proactively promoted their businesses, the ones who engaged with the tools available to make their stores more visible to shoppers, those stores had impressive wins while business owners who took a passive or underresourced approach lost ground and saw shrinking sales year over year. As the head of our Google Ads Team, Matt Viara says, “Engagement = Growth” and that was certainly true in 2024 and will continue to apply in 2025 and beyond. We iterated Engagement = Growth during this episode and came up with E=G3 (that's G cubed) because there is leverage in engagement and it is significant.Let's move on to the first of eleven Around the Workstand episodes this year focusing on a specific action area. For February it's Win Google Search.Welcome Around the Workstand!Blog post for reference Website, website, websiteMaintenanceLocalize your contentPage titles/meta descriptionsControl how you show up - Google Business Profile (GBP)Leverage free shopping listings Compete for the best placement with Google adsSearch - great for awarenessShopping - connect with ready-to-buy customersRegional or National is possible for a fewCash flow was the focusFree shipping - start at $100, can always lower the threshold Retailers were special buying and discountingLocalWhere the majority of bike shops see great ROASBig plus: shipping, discounts, advanced processes not requiredAttribution Making shoppers aware is the goal We meet people where they are, people buy lots of waysBudget - the most general level$20 a day - advertise bikes - the bigger footprint you want the more budget required for successGeo depends on your area$500/moLocal ads - $125/mo + 10% of ad spend Monthly call, unlimited email, no contracts Specificity - granularity thwarts successEngaged = growth or E=G3Be sure to email your questions to podcast@workstand.com. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email support@workstand.com or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email info@workstand.com.Find Us on LinkedInRyan Atkinson, President + Co-OwnerSuzie Livingston, Marketing + CommunicationsMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Title: Episode 1- Diagnostic tests (eg, sensitivity and specificity, predictive values, disease prevalence) Target Audience This activity is directed to physicians who take care of hospitalized children, medical students, nurse practitioners, and physician assistants working in the emergency room, intensive care unit, or hospital wards. Objectives: Upon completion of this activity, participants should be able to: 1    Review sensitivity and specificity.      Review predictive values. 3   Review disease prevalence vs incidence. Course Directors: Tony R. Tarchichi MD — Associate Professor, Department of Pediatrics, Children's Hospital of Pittsburgh of the University of Pittsburgh Medical Center (UPMC.) Paul C. Gaffney Division of Pediatric Hospital Medicine. Philana Lin M.D., MSc, -- University of Pittsburgh School of Medicine - Associate Professor in the Department of Pediatrics - Pediatric Infectious Disease Division Conflict of Interest Disclosure: No other planners, members of the planning committee, speakers, presenters, authors, content reviewers and/or anyone else in a position to control the content of this education activity have relevant financial relationships to disclose. Accreditation Statement: In support of improving patient care, the University of Pittsburgh is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME), the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.  The University of Pittsburgh School of Medicine designates this enduring material activity for a maximum of 0.5 AMA PRA Category 1 CreditsTM. Physicians should only claim credit commensurate with the extent of their participation in the activity. Other health care professionals will receive a certificate of attendance confirming the number of contact hours commensurate with the extent of participation in this activity. Disclaimer Statement: The information presented at this activity represents the views and opinions of the individual presenters, and does not constitute the opinion or endorsement of, or promotion by, the UPMC Center for Continuing Education in the Health Sciences, UPMC / University of Pittsburgh Medical Center or Affiliates and University of Pittsburgh School of Medicine.  Reasonable efforts have been taken intending for educational subject matter to be presented in a balanced, unbiased fashion and in compliance with regulatory requirements. However, each program attendee must always use his/her own personal and professional judgment when considering further application of this information, particularly as it may relate to patient diagnostic or treatment decisions including, without limitation, FDA-approved uses and any off-label uses. Released 1/23/2025,  Expires 1/23/2028 The direct link to the course is provided below:

My co coach over here at Acting Business Bootcamp, VO expert extraordinaire, Mandy Fisher will now be joining the podcast as my co host.  Today for her first episode ever on the Acting Business Bootcamp podcast, she is going to be talking about specificity, being clear about who you are and what you offer. And also about who you are reaching out to building a business includes growing it and building trust.  I want to dive right into my word of the year for 2025.  And this is a practice that I started doing a couple of years ago because I think it helps you enter the year with intention.  And so this year, my word is specificity.  Why specificity, Mandy? Why are we talking about being specific? Well, because it's the game changer. It is literally a game changer that's going to help you refine your messaging, your actions, and ultimately your results.  So whether you're a voiceover actor, a creative entrepreneur, or anyone trying to land more opportunities, grow your business, getting specific is the key to cutting through the noise and all of the other shit that's happening and reaching exactly who you want to reach, which are people who are going to hire you for what it is that you do.  So grab a notebook or just take this all in.  Take a deep breath because we're going to talk about how specificity in your content and actions can transform your outreach to agents and casting directors or direct marketing clients and even how it can improve your website and emails to bring in more inbound opportunities. So, why does specificity matter? Let's start with that.  In this world where everyone is shouting from the rooftops, like everybody, especially people in these positions like agents and casting directors and your direct marketing clients where they get pitched to by actors, and even other vendors. All the time, all day, every day, probably, vague messages get drowned.  They get drowned out by all of these other people constantly seeking their attention, their money, their value, whatever it is.  Think about the emails that you receive.  How often do you just skim and delete and skim and delete and slide left or right or whatever it is to delete on your device. Like how often do you do that? Because the sender doesn't grab you with something clear and relevant, right?  Casting directors, agents, and clients are no different.  They need to know exactly who you are, what you do, and why you're the solution to their problem.  Specificity also builds trust.  It tells the recipient that you've done your homework, that you're not just spraying and praying your message, but that you see them and their specific needs. Here's an example. Let's say you're emailing a potential client about their product launch. Instead of saying, “I'd love to work with you on this project,” get specific, reference the product, point out a gap in their current marketing, explain exactly how your voiceover services or things that you do alongside a voiceover, whether it's editing or SEO or whatever, can help them solve that problem. Specificity shows confidence.  It makes you an expert. And that gets results.  Now let's talk about your content.  Specificity in your content means creating work that is tailored for the audience you want to reach. On your website, for example, are you speaking to everyone or are you speaking directly to your ideal client? And I'm not saying that you can't have multiple things that you do.  I do lots of things.  But it's better to be an expert in one thing than to do a lot of things, like, pretty well.  There's lots of actors who do a ton of things really well or moderately well.  How many of them do you see that are experts in what they're doing? Now, I would say probably not a ton, and that's not a dig at their talent, but people want to work with people who know what they're doing to the degree that they are paying for, right?  So, does your website spell out exactly what you offer in the language that these people landing on it will understand? Not just casting directors and agents, but direct marketing clients as well?  Because remember, we need to speak the language of the people that we are talking to.  And if you're a voiceover actor, think about your demos and samples and reels.  Are they a general sort of mishmash, or do they speak directly to specific industries? If you're trying to book more commercial work, your demos and reels and samples should sound like they're frickin ready to go, and that you have the skills and you understand the nuance of commercial work.  And if you're posting on social media, specificity means avoiding generic captions like, another day in the studio. That's great, but instead, just share what you're working on.  And if I see one more post about “would love to share what I'm working on, but NDA,”… don't share it yet.  Like if you're under NDA for a project, pretty soon you won't be.  So just wait it out until you can tell us what you're working on because those posts are noise. They don't mean anything.  They don't move the needle for anybody and it can just cause. Some weird toxicity cycle for you or other people in your community or other people that you potentially want to work with.  Be mindful and specific about what you're doing.  And that leads me to being specific in your actions. It doesn't just stop with your content. It's being specific in your actions is just as important.  And when you're reaching out to agents, casting directors, or direct marketing clients, specificity is key.  If you have something like you speak Japanese, you have studied opera for 10 years, you trained at UCB for 20 years. Like these are all skills that people have told me that they have that I didn't know.  Until I started coaching with them one on one, and they were like, casually dropping, Oh yeah, I trained at UCB for 20 years, and I was like, wait, what?  I've been working with you for two months, and now you drop that on me? It's nowhere on your resume, nowhere on your website, but you have this skill and this background, and you're telling me now? That's crazy!  Those are things that are important for people to know, especially people that you want them to hire you.  So when you're reaching out to these people in your emails, don't just introduce yourself and say you'd love to work with them.  I was working with somebody yesterday who showed me her agent pitch and while there's nothing inherently wrong with it, one of the first lines was, I've heard great things about your agency. And that might be true, but if you don't say specifically what that is, perhaps saying, I've heard great things about your agency, like talking to, someone on your roster, they told me that you book a lot of interactive work for them and I would love to do that too.  That's specific.  Because when you get into that meeting, say you book a meeting with that agent and they're like, Oh, what great things have you heard? And you haven't actually heard great things. You just said it.  You're going to be like you're great.  And then you're either trying to come up with something on the spot or you're lying about something and that doesn't set a good tone. tone for the future of your relationship.  So get specific or don't say it. If you're talking to people, I know a lot of people still actually do some cold calling.  Don't just say, I'd love to collaborate with you.  Get specific about what you bring to the table and why they should care. Even in your goals, specificity matters. Instead of saying, I want more clients this year, say, I want to book five new direct marketing clients in the e-learning industry by June. That's specific as hell. I love that.  So when you get specific with yourself, you get clear, actionable things. And when you're clear, people take notice.  Because when you embrace specificity, it not only makes your messaging stronger, it makes you more effective overall.  It brings confidence to you overall. And think about how much time we waste when we're vague when we're living in Vagueville over here.  How many emails go unanswered because we didn't take the time to personalize them.  And I'm not saying like copy and pasting an email and changing out someone's name. Right? How many emails just slip through the cracks because our demos don't scream, this is the voice you need. This is the skill you need to complete your thing.  Specificity forces you to slow down and do the work, it requires research, strategy, intention to be a successful voiceover actor.  I didn't build a six figure voiceover business by being vague and being mysterious and gatekeeping my own talents. Are you kidding me? I know that it's a lot of work.  I know it's hard to research.  I know it's hard to send personalized emails.  And when I direct market to people, I send personalized content.  Doesn't that take a long time, Mandy? Like, what are you doing all day? Yes, it takes a shit ton of time. It takes a lot of time to create custom content for people that I'm pitching to. But the payoff is huge.  Specificity leads to clarity. Clarity leads to action. And action. Leads to results.  So as you head into 2025, I'm going to challenge you to take a hard look at your messaging and your actions. Where can you get more specific? How can you tailor your outreach, your content, and your mindset to reach the exact people that you want to work with? So here's your homework: Number one, you're going to audit your website and portfolio.  You're going to take ten minutes to review your website front to back, like all the Lever 2000 parts. You're going to look at all of it, and you're going to assess, does it clearly communicate who you are? What you do, the types of clients or projects you're looking to do, I want you to write down one specific tweak you can make this week to improve it. Number two, you're going to send a tailored email to a direct marketing client. Identify one potential client or agent or casting director or somebody you've been meaning to reach out to. And before you hit send, you're going to make sure that your email is specific as shit. Mention something unique about them or their work and clearly explain how you add the value. If you're struggling, reach out to me, mandy@actingbusinessbootcamp.com  Number three, you're gonna set one super specific goal for January. Whether it is Bigger, small, medium size. I don't care.  You're going to land a new client, refreshing your demo, creating a new sample, posting consistently on social media, write it down and outline the first step that you're going to do to make it happen. And remember, the more specific you get, the easier it is to take action.  

Hello everyone. Welcome to the latest episode of The Matchbox Podcast powered by Ignition Coach Co. I'm your host, Adam Saban, and on this week's episode we're talking volume for the everyday athlete, whether it's ok to increase intensity of endurance rides, and is one month of structure enough to prepare for events? As always, if you like what you hear please share this with your friends and leave us a five star review and if you have any questions for the show drop us an email at matchboxpod@gmail.com with email title The Matchbox Podcast or head over to ignitioncoachco.com and fill out The Matchbox Podcast listener question form. Alight let's get into it!   For more social media content, follow along @ignitioncoachco @adamsaban6 @dizzle_dillman @dylanjawnson @kait.maddox   https://www.youtube.com/c/DylanJohnsonCycling https://www.ignitioncoachco.com  https://www.youtube.com/@DrewDillmanChannel   Intro/ Outro music by AlexGrohl - song "King Around Here" - https://pixabay.com/music/id-15045/    The following was generated using Riverside.fm AI technologies   Keywords time-crunched athletes, training volume, endurance training, intensity management, cycling performance, athlete coaching, training advice, fitness goals, periodization, training strategies, autonomic nervous system, training stress, structured training, intensity, recovery, magic workout, training plans, balance, motivation Summary The conversation delves into the challenges faced by time-crunched athletes, particularly those who train less than six hours a week. The hosts discuss the implications of training volume and intensity, emphasizing the importance of structured training and the need for realistic expectations. They also explore strategies for maximizing training effectiveness within limited time constraints, including the significance of periodization and the management of intensity during base training. In this conversation, the speakers delve into the intricacies of training, focusing on the autonomic nervous system's response to stress, the importance of structured training, and the balance between intensity and recovery. They discuss common misconceptions about training, such as the idea of a 'magic workout,' and emphasize the need for simplicity in training plans. The conversation also touches on the challenges of maintaining motivation and finding balance in training amidst life's demands. Takeaways Training volume is crucial for performance improvement. Time-crunched athletes need practical advice tailored to their situation. Six hours per week is often considered the minimum for effective training. Intensity management is key for endurance training. Cumulative fatigue can impact long-term performance. Periodization helps in adapting training stimuli over time. Training less than six hours can lead to maintenance mode. Realistic expectations are important for time-crunched athletes. Mixing intensity in base training can stress the nervous system. Specificity in training plans is essential for achieving goals. The autonomic nervous system reacts to training stress like an on-off switch. Structured training and increased volume can lead to better performance. It's important to avoid pushing to the edge of fatigue all year long. There is no magic workout that guarantees quick results. Simplicity in training plans can enhance consistency and effectiveness. Finding balance in training and life is crucial for long-term success. Any structured training is better than none, even if it's short-term. Training should be enjoyable to maintain motivation. Motivation can wane if training becomes a chore. Breaking workouts into smaller, manageable parts can help maintain motivation. Titles Maximizing Performance for Time-Crunched Athletes The Balance of Volume and Intensity in Training Strategies for Everyday Athletes Understanding the Needs of Time-Crunched Cyclists Navigating Training Intensity for Optimal Results Sound Bites "Not everyone is on Strava." "Six hours is like the bottom." "You just need to ride your bike more." "You can get extremely granular with this." "It's easier to understand the detrimental effects." "There's not a magic formula that they're using." "Training is really simple." "One month is enough." "Any structure is going to be better than no structure." "Training should be fun." "Sometimes you just have to kind of push through that." Chapters 00:00 Understanding Time-Crunched Athletes 22:20 Navigating Intensity in Base Training 32:14 Understanding the Autonomic Nervous System and Training Stress 34:49 The Importance of Structured Training and Volume 36:47 Balancing Training Intensity and Recovery 39:14 The Myth of the Magic Workout 42:11 Simplicity in Training Plans 44:07 Finding Balance in Training and Life 51:06 Motivation: The Key to Consistent Training

In this episode of the Leadership Sandbox podcast, host Tammy Bond dives into the transformative concept of behavior-focused managing. Discover the essential strategies for providing impactful feedback that emphasizes specific actions rather than personal traits. Learn how clarity, collaboration, and consistent follow-up are key to fostering trust and cohesiveness within your team. What You'll Learn: Why behavior-focused managing is critical for effective leadership. The SBI (Situation, Behavior, Impact) framework for delivering clear, actionable feedback. The importance of specificity in feedback to eliminate misunderstandings and drive growth. How a solution-oriented approach encourages positive behavior change. The necessity of following through to reinforce desired behaviors in your team. Strategies for building a culture of trust and safety in the workplace. Key Takeaways: Specific actions drive performance, not personal traits. Clarity and authenticity in feedback enhance communication and collaboration. Understanding the 'why' behind behaviors leads to improved management and team dynamics. Chapters:00:00 Introduction to Behavior-Focused Managing 02:48 The Importance of Specificity in Feedback 06:11 Keys to Effective Behavior-Focused Conversations 09:05 Challenges and Final Thoughts on Behavior Management  Join Tammy as she provides insights that can revolutionize your approach to leadership and performance reviews. By applying these behavior-focused principles, you can enhance your team's dynamics and create a thriving workplace culture.

Finally, the world knows why Boo Schexnayder is called Boo... From coaching track and field, to strength and conditioning, to variation vs specificity, and return to play, Boo has the stories to teach some powerful lessons from his +40 years in the field. 4:14 Coolest story: being perfectly content coaching high school football, rejecting multiple college football offers, then a bad principal inspired him to leave and accept a college track coaching offer and the rest is history 9:14 Biggest lessons from being mentored by Dan Pfaff and shadowing him at LSU 18:32 How Boo got into return to play and reflecting on "the level of intensity you achieve is the level of performance you can expect" 40:33 Variation vs specificity, learning motor control from Dr. Richard McGill, and reflecting on "variation increases transfer but decreases performance" and "the struggle to attain mastery is what makes improvement" 55:06 What about current training technology has both exceeded and disappointed his expectations Episode on YouTube: https://youtu.be/ufXrcmqxMAI Where to find Boo: @BooSchex (Twitter), https://www.sacspeed.com/wp/ , https://www.ascenttrackclinics.com/ A thank you to this show's sponsors: FYTT | Samson Equipment | 1080 Motion | Isophit

Episode Highlights:[00:00] Recalibrating Morning RoutinesLearn how small adjustments to your morning routine can improve focus, alignment, and set the tone for success.[02:58] The Power of Specificity in Goal SettingDiscover why setting specific, actionable goals leads to greater clarity and better results.[05:48] Time Management and AlignmentTips to prioritize your schedule, avoid burnout, and create alignment with your personal and professional goals.[08:47] State Over Strategy and Demanding the BestUnderstand why maintaining a positive state of mind is more critical than the perfect strategy and how raising your standards can fuel growth.[11:44] The Importance of Proximity and EnvironmentUncover how your surroundings and relationships directly impact your mindset, progress, and success.

IGF-1 (Insulin-Like Growth Factor 1) has emerged as a hot topic in health and nutrition discussions, often linked to longevity, cancer risk, and metabolic health. On one hand, IGF-1 is essential for growth, repair, and metabolic regulation; on the other, it is sometimes associated with disease processes, including cancer and cognitive decline. For those intrigued by the intersection of nutrition, biomarkers, and disease prevention, IGF-1 offers an opportunity to explore how science grapples with these complexities. Claims about manipulating IGF-1 through dietary changes — whether by reducing protein or adopting fasting protocols — are common. But does the evidence support these claims? If you're curious about IGF-1 and the relationships between diet, disease, and healthy aging, in this Premium-exclusive episode Danny and Alan discuss this fascinating topic. To listen to the full episode, subscribe to Sigma Nutrition Premium Timestamps [02:21] IGF-1 and Diet: Examining the Relationship [09:15] IGF-1 as a Biomarker: Challenges with Sensitivity and Specificity [11:54] IGF-1 and Cancer Risk: Insights and Complexities [25:51] IGF-1 in Aging: Cognitive Function and Longevity Considerations [43:38] Key Takeaways: IGF-1, Diet, and Practical Advice Related Resources Join the Sigma email newsletter for free Subscribe to Sigma Nutrition Premium Enroll in the next cohort of our Applied Nutrition Literacy course Murphy et al., 2020 – observational and Mendelian randomization analyses

Episode Summary: In this episode of The Social Takeoff, Kelli Hayes Smith explores the secrets to boosting social media engagement and why your posts might be getting overlooked. She shares actionable strategies to make your content stand out, emphasizing the importance of specificity, authenticity, and connecting with your ideal clients—not just your peers. Kelli also breaks down the dangers of cookie-cutter content, industry jargon, and airing grievances on social platforms. Whether you're a travel agent or a small business owner, this episode offers practical tips to level up your social media game. What You'll Learn in This Episode: How to stay consistent through engagement fluctuations. Why narrowing your focus and being specific resonates more with audiences. The power of authentic, imperfect content in building trust. How to connect with your ideal client by speaking their language. Avoiding common pitfalls like cookie-cutter posts and shop talk. Why your social media should reflect your expertise and provide value. Takeaways: Engagement dips happen—don't let them discourage you. Broad, generic content can cause you to be overlooked. Specificity and authenticity are key to social media success. Speak in relatable terms, avoiding industry-specific jargon. Focus on serving your audience with valuable, relevant content. Memorable Sound Bites: "Engagement isn't personal—it's just data to tweak your strategy." "Your ideal client doesn't want perfection; they want connection." "Cookie-cutter content is the fastest way to blend in, not stand out." "Speak your client's language; not your industry's." Resources & Links:

In this episode of K9 Conservationists, Kayla speaks with Courtney Brown from Einstein K9 about search and rescue, handler scent discrimination, and sensitivity and specificity. Links Mentioned in the Episode:  Science Highlight: Conservation detection dogs: A critical review of efficacy and methodology Problem Solving with Kayla Fratt Where to find Courtney: Website | Facebook  You can support the K9 Conservationists Podcast by joining our Patreon at patreon.com/k9conservationists. K9 Conservationists Website | Course Waitlist |  Merch | Support Our Work | Facebook | Instagram | TikTok

In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole's CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it's not about colors and fonts, it's about your messaging. If you're tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now. Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out. Grab your notebook, get cozy, and let's dig in! Timestamps: 00:00 – CEO Day Insights and 2025 Predictions Nicole shares her “CEO Day” mindset and what led to this conversation. The evolving landscape of lead generation and business strategies. 02:55 – The Shift From Free to Low Ticket Offers Why free lead magnets are losing effectiveness. The rise of low-ticket trust-building offers for better lead quality. Nicole shares a success story from Cash Conversations ($27 offer). 06:09 – Building Trust Through Specificity 2025 will be the “year of specificity” in solving micro problems. The importance of offering quick wins to build trust and credibility. How “Tiny Promise Timelines” drive fast results and trust. 09:00 – The Importance of Brand in 2025 Why a strong brand is about effective messaging, not fancy websites. Balancing branding and selling: when to prioritize cash vs. brand-building. Creating a recognizable brand through repetition of core messaging. 12:04 – Understanding the Rich Niche What is the “rich niche”? Attracting those who are already succeeding but want more. Why focusing on the right audience matters for better results. Avoiding casual consumers who drain energy and undervalue your services. 17:59 – Navigating Low Ticket Offers and Quality Leads The line between being ready for a low-ticket offer or needing immediate cash flow. Why low-ticket offers attract high-quality leads who are ready to take action. 20:54 – The Elevate Program: Support for Growth in 2025 Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling. The Elevate framework for building predictable sales and scaling sustainably. Key Takeaways: Predictable sales are essential for long-term business success. The shift from free to low-ticket offers builds trust and attracts higher-quality leads. Specificity in solving micro problems will set you apart in 2025. Branding is about effective messaging that engages your rich niche and builds trust. Rich niche clients (those succeeding but wanting more) are your best audience. Low-ticket offers serve as feeders into your high-value programs, improving lead quality. Sound Bites: “2025 is going to be the year of specificity.” “If you're not showing up for months, your people are going to wonder where you are.” “Trust-building offers give your audience a micro win and build real credibility.” “The best leads come from low-ticket offers, not free PDFs.” If you're ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email hi@nicoleculver.co to see if Elevate is the right fit for you.