Podcasts about spotlight branding

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Best podcasts about spotlight branding

Latest podcast episodes about spotlight branding

The Law Firm Marketing Minute
Keywords Won't Save Your Legal Blogs—What Will?

The Law Firm Marketing Minute

Play Episode Listen Later Nov 25, 2024 1:27


The Law Firm Marketing Minute
A Shocking Stat About Email Marketing

The Law Firm Marketing Minute

Play Episode Listen Later Sep 16, 2024 2:13 Transcription Available


Did you like this episode? Dislike it? Does your law firm have an email newsletter? Will it now?Jana Eatman, Business Development Manager of Spotlight Branding, gives her insight into email marketing. Why do so many lawyers believe that email marketing is dead? What is the future of email marketing for law firms? This stat may shock the pants off of you! If your law firm doesn't have an email newsletter, will it have one now? The ROI is there!

Lawyerist Podcast
#519: How to Build a Brand Beyond the Courtroom, with Jordan Marsh

Lawyerist Podcast

Play Episode Listen Later Aug 22, 2024 51:52


In this episode, Lawyerist Lab Coach Sara Muender chats with Jordan Marsh, a civil rights and personal injury attorney and the author of Try Your Own Case. Jordan shares how he's expanding his 100% contingency-based law firm by developing the Try Your Own Case brand into a new revenue stream.   Learn about Jordan's innovative plans for an online course and get tips on turning your legal skills into profit. This must-listen episode is perfect for law firm owners looking to diversify their income and boost their practice.  Links from the episode:    Get a free Marketing Plan Template from Spotlight Branding!   Check out Jordan's Book: Try Your Own Case     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Legal Talk Network - Law News and Legal Topics
#519: How to Build a Brand Beyond the Courtroom, with Jordan Marsh

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Aug 22, 2024 51:52


In this episode, Lawyerist Lab Coach Sara Muender chats with Jordan Marsh, a civil rights and personal injury attorney and the author of Try Your Own Case. Jordan shares how he's expanding his 100% contingency-based law firm by developing the Try Your Own Case brand into a new revenue stream.  Learn about Jordan's innovative plans for an online course and get tips on turning your legal skills into profit. This must-listen episode is perfect for law firm owners looking to diversify their income and boost their practice.  Links from the episode:    Get a free Marketing Plan Template from Spotlight Branding!  Check out Jordan's Book: Try Your Own Case    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

The Law Firm Marketing Minute
Legal Blogs from a Law Firm Owner's Perspective

The Law Firm Marketing Minute

Play Episode Listen Later Jul 23, 2024 2:01 Transcription Available


Did you like this episode? Dislike it? What purpose do blogs serve for your law firm?Chris Clark, of Clark.Law, used to have a completely different mindset on how blogs fit into his law firm. Since being with Spotlight Branding, this view has shifted!

The Law Firm Marketing Minute
This Episode is a Selfish Plug (Client Story)

The Law Firm Marketing Minute

Play Episode Listen Later Jul 22, 2024 1:34


Did you like this episode? Dislike it? Just being honest here! We had the opportunity to sit down with Chris Clark, founder of Clark.Law, and pick his brain about his journey with Spotlight Branding and his personal thoughts on marketing/what content does for your marketing.

The Law Firm Marketing Minute
The Equation for Better Law Firm Clients

The Law Firm Marketing Minute

Play Episode Listen Later Jul 12, 2024 22:46 Transcription Available


Did you like this episode? Dislike it? The CEO of Spotlight Branding, Marc, has come up with an equation that, if followed, will lead to better clients for law firms.If your firm has turned into a nightmare, then it could be because you are not getting the clients you want. Maybe you want higher-paying clients, clients who are already semi-educated on their legal situation, or clients who have cases you would rather handle. Whatever your definition may be, this is how you attract them!

The Law Firm Marketing Minute
The Tried & True Marketing Method That Law Firms Need

The Law Firm Marketing Minute

Play Episode Listen Later Jul 8, 2024 1:36


Did you like this episode? Dislike it? It's been an effective marketing method for decades. It's a method that brands place a lot of effort into because of its effectiveness. This is not a marketing method that Spotlight Branding introduced. It's not something that was introduced with the internet. This is something that brands do to play the long game, and law firms need to do this to get ahead!

The Law Firm Marketing Minute
The Art of Law Firm Growth (Without Lead Gen) feat Fanny Cohen

The Law Firm Marketing Minute

Play Episode Listen Later Jul 5, 2024 26:08 Transcription Available


Did you like this episode? Dislike it? You read that title right! No lead gen, but law firm growth! How does that happen?The truth is that most law firms already take part in this practice. It's already an aspect of their firm. However, they may not be taking full advantage of it, and that is where the magic actually happens. We guested Fanny Cohen, Director of Operations here at Spotlight Branding, to find out how law firms can grow through referrals! 

The Law Firm Marketing Minute
Law Firms That Capitalize On This Are Winning!

The Law Firm Marketing Minute

Play Episode Listen Later Jul 1, 2024 1:12


Did you like this episode? Dislike it? Many law firms have a much better time with almost every aspect of clients that come from other clients. It's true! We've said time and time before that referrals tend to be the best clients for law firms. How can a law firm get more of these better clients? Fanny Cohen, Director of Ops for Spotlight Branding, spends her days helping lawyers get more referrals. She shares some insight here.

The Law Firm Marketing Minute
Systems for Success feat. Megan Beaver

The Law Firm Marketing Minute

Play Episode Listen Later Jun 21, 2024 21:53 Transcription Available


Did you like this episode? Dislike it? Your law firm could be heading for danger if it does not have solid systems in place!This week, we spoke with Megan Beaver, VP of Spotlight Branding, about how she has used systems in her career to make things run smoother, take stress off of plates, and grow the team and business. She shares her secrets here! 

The Law Firm Marketing Minute
How Our VP Leveled Up Our Ops Department

The Law Firm Marketing Minute

Play Episode Listen Later Jun 19, 2024 1:30


Did you like this episode? Dislike it? It's no secret. Systems are needed to grow your law firm.Hear from our VP herself about how she upgraded the operations department here at Spotlight Branding. 

Lawyerist Podcast
#509: Pain in the SaaS: How to Select the Right Tech for Your Firm, with Britt Lorish

Lawyerist Podcast

Play Episode Listen Later Jun 13, 2024 43:25


Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don't want to.  Additionally, Zack talks about the hidden side of marketing with Spotlight Branding's Marc Cerniglia. They discuss how lead nurturing often gets overlooked in a typical marketing plan and how you can extrapolate your nurturing ROI from things like increased referrals.  Links from the episode:   Check out Spotlight's Marketing Plan Template     If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Legal Talk Network - Law News and Legal Topics
#509: Pain in the SaaS: How to Select the Right Tech for Your Firm, with Britt Lorish

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Jun 13, 2024 43:25


Zack talks with legal tech expert Britt Lorish about the process of selecting and managing technology in large and small law firms. Listen in as they talk about typical pain points, common setups, and how process documentation is the first step you know you need to take but don't want to.  Additionally, Zack talks about the hidden side of marketing with Spotlight Branding's Marc Cerniglia. They discuss how lead nurturing often gets overlooked in a typical marketing plan and how you can extrapolate your nurturing ROI from things like increased referrals.  Links from the episode:   Check out Spotlight's Marketing Plan Template    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

The Law Firm Marketing Minute
The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) - Ep 684

The Law Firm Marketing Minute

Play Episode Listen Later May 24, 2024 20:04 Transcription Available


The Law Firm Marketing Minute
The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) - Ep 683

The Law Firm Marketing Minute

Play Episode Listen Later May 23, 2024 1:17


The Law Firm Marketing Minute
How Content Can Show Your Law Firm's Good Energy (feat. Marc Cerniglia) - Ep 682

The Law Firm Marketing Minute

Play Episode Listen Later May 22, 2024 1:51


Did you like this episode? Dislike it? Did you like this episode? Dislike it?For the same reason that Nike continues to market to people who wear their brand, you can also use marketing to remind your clients of your firm's good energy!This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us a quick insight that a lot of law firm owners do not consider: marketing can remind your current and past clients of the good energy your firm gives off!

The Law Firm Marketing Minute
The Best Way to Handle Negative Reviews (feat. Marc Cerniglia) - Ep 681

The Law Firm Marketing Minute

Play Episode Listen Later May 21, 2024 2:35 Transcription Available


Did you like this episode? Dislike it? Did you like this episode? Dislike it?So someone has publicly hated on your law firm? Should you respond? Should you let it sit? What should you do? This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He told us what the best practice of addressing negative reviews or comments is! 

The Law Firm Marketing Minute
The Best Way Law Firms Create Client Loyalty (feat. Marc Cerniglia) - Ep 680

The Law Firm Marketing Minute

Play Episode Listen Later May 20, 2024 1:29


Did you like this episode? Dislike it? Client communication is incredibly effective in creating client loyalty. This week, we interviewed Marc Cerniglia, CEO of Spotlight Branding. He gave us the best practices law firms should implement on Day One of any new client: setting expectations!  

The Law Firm Marketing Minute
Best of LFMM: Results Take Time!

The Law Firm Marketing Minute

Play Episode Listen Later Apr 16, 2024 9:18 Transcription Available


Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. Instead, I'll guide you through the virtues of patience and the undeniable power of content-driven approaches that ensure sustainable growth for your firm.Embark on a journey through the nuances of building a marketing strategy tailored for the long haul. I'll reveal how a consistent content creation plan can not only boost your firm's visibility but also attract the perfect clients to your doorstep. You'll find out just how much content is right for your firm's bandwidth and get a glimpse into Spotlight Branding's own marketing triumphs to illustrate the potential of a well-oiled, content-rich campaign. So tune in, and let's reshape your marketing expectations with insights that stand the test of time and set your firm on a path of continual progress.

The Law Firm Marketing Minute
Best of LFMM: The Legal Mind as a Business Innovator

The Law Firm Marketing Minute

Play Episode Listen Later Apr 15, 2024 3:44 Transcription Available


Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as an attorney is only the beginning.This episode pulls back the curtain on the essential, yet challenging, balance between practicing law and spearheading your firm's strategic growth. With wisdom from "The E-Myth," we uncover the critical systems and processes that can make or break your practice's future. It's time to shift gears and start wearing your entrepreneurial hat with as much diligence as your legal robes. So, if you're ready to elevate your firm beyond the scales of justice, Marc's insights will be your gavel.

The Law Firm Marketing Minute
Best of LFMM - How to Generate Content Ideas

The Law Firm Marketing Minute

Play Episode Listen Later Feb 26, 2024 7:02 Transcription Available


We're getting settled in our brand new office in Charlotte this week, so here's a Best Of episode! Today, Spotlight Branding copywriter Eddie Dzialo discusses how to generate topics for your content. It's a lot easier than you might think!

Lawyerist Podcast
#491: Crafting Your Purpose-Driven Leadership Vision, with Leticia DeSuze

Lawyerist Podcast

Play Episode Listen Later Feb 22, 2024 38:29


Join seasoned business coaches Sara Muender and Leticia DeSuze as they offer a thought-provoking exploration of meaningful leadership, where purpose becomes the compass guiding leaders towards a brighter future for themselves and those they serve.  This episode will inspire and empower you on your leadership journey as they uncover the transformative potential of purposeful leadership for law firm owners, driving positive change and fostering a brighter future for themselves and their teams.  Additionally, Zack and Marc, from Spotlight Branding, run through five law firm marketing myths in 5 minutes.  Links from the episode:   Check out Spotlight Branding!    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Legal Talk Network - Law News and Legal Topics
#491: Crafting Your Purpose-Driven Leadership Vision, with Leticia DeSuze

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Feb 22, 2024 38:29


Join seasoned business coaches Sara Muender and Leticia DeSuze as they offer a thought-provoking exploration of meaningful leadership, where purpose becomes the compass guiding leaders towards a brighter future for themselves and those they serve.  This episode will inspire and empower you on your leadership journey as they uncover the transformative potential of purposeful leadership for law firm owners, driving positive change and fostering a brighter future for themselves and their teams.  Additionally, Zack and Marc, from Spotlight Branding, run through five law firm marketing myths in 5 minutes.  Links from the episode:   Check out Spotlight Branding!    If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! 

Stand Out & Grow!
E120 - How to Stand Out Without Google - Stand Out & Grow

Stand Out & Grow!

Play Episode Listen Later Jan 22, 2024 36:22


How to Stand Out Without Google    Please join me and My Special Guest John Hinson, Editorial Director at Spotlight Branding   John is the Editorial Director for Spotlight Branding, a content marketing company specializing in helping solo/small firms generate more referrals and stay top-of-mind with their audience. What you will learn today in this Live Podcast is the following: - A New Perspective on Marketing - How to not constantly worry about your search ranking in hopes of Marketing Success   Tune into this EXCITING episode of Stand Out & Grow with Kat Ramirez    Find all notes at www.standoutngrow.com Find adBidtise Properties at: www.adbidtise.com www.hashtagsocialbuzz.com www.linkedin4yourbusiness.com www.katherineramirez.net   Please take a moment and review us so more people can find our podcast. Thanks in advance. Kat You Got This!

The Law Firm Marketing Minute
What You Should Post on Social Media - LFMM 612

The Law Firm Marketing Minute

Play Episode Listen Later Jan 8, 2024 2:30


This week we're hearing from Fanny Cohen, one of our amazing Account Managers here at Spotlight Branding, to tell us all about social media. Today, she explains what your firm should be posting.

The Law Firm Marketing Minute
How Do People Consume Your Content? - LFMM 607

The Law Firm Marketing Minute

Play Episode Listen Later Dec 14, 2023 2:53


Believe it or not, people rarely read every single word in your blog. They consume it in a unique way. Spotlight Branding copywriter Eddie Dzialo explains what it looks like.

The Law Firm Marketing Minute
Blogging About Current Events - LFMM 606

The Law Firm Marketing Minute

Play Episode Listen Later Dec 13, 2023 2:21


Should your blog be based on current events? Many law firms do it, but it could cause issues in the long run. Spotlight Branding copywriter Eddie Dzialo weighs in with his thoughts.

The Law Firm Marketing Minute
How Sophisticated Should Your Blog Be? - LFMM 605

The Law Firm Marketing Minute

Play Episode Listen Later Dec 12, 2023 3:41


Many lawyers want their blogs to sound smart and sophisticated, but does that help or hurt its effectiveness with your audience? Spotlight Branding copywriter Eddie Dzialo weighs in.

The Law Firm Marketing Minute
Assessing Your Blog's Value - LFMM 604

The Law Firm Marketing Minute

Play Episode Listen Later Dec 11, 2023 3:04


This week we're getting tips from Eddie Dzialo, a copywriter her at Spotlight Branding. Today, he talks about the value your blogs should provide and what that looks like.

The Law Firm Marketing Minute
Clio Takeover Day 8: Partner with the Best Technology - LFMM 561

The Law Firm Marketing Minute

Play Episode Listen Later Sep 21, 2023 1:57


The Clio takeover of the Law Firm Marketing Minute is officially a wrap! Thanks so much to our friends Jay and Adam over at Clio for hopping on the mic for a couple of weeks.Be sure to come say hi to the Clio and Spotlight Branding teams at ClioCon in October! Book a free Clio demo today at https://www.clio.com/web/spotlight-branding/?referral_code=AP-SPOTLIGHT

Marketing Mistakes (And How To Avoid Them)
Marketplace Mastery: Becoming the Expert in Your Niche With John Hinson | Spotlight Branding

Marketing Mistakes (And How To Avoid Them)

Play Episode Listen Later Sep 12, 2023 33:41


In this episode, Stacy and John chat about how to have your business position itself as an expert and stand out in a crowded marketplace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

The Lawyer's Edge
John Hinson | How To Use Referral Marketing To Generate Business

The Lawyer's Edge

Play Episode Listen Later Sep 5, 2023 38:54


John Hinson is the Editorial Director at Spotlight Branding, which offers content marketing for financial and law firms. In his role, he oversees the company's marketing strategy, including lead generation, content creation, and production. John creates content for Spotlight Insider by writing blogs, hosting The Law Firm Marketing Minute and Center Stage podcasts, managing social media platforms, and producing videos. As a legal content marketer and editorial expert, John has nearly 10 years of experience helping solo and other small firms build their businesses through content. He focuses on helping law firms leverage referral marketing to attract ideal clients. John also builds his personal brand as an independent author of memoirs and historical nonfiction.  With a wealth of experience as a creative marketing professional, John knows how to employ referral marketing with specialized content to generate business for attorneys and law firms. In this episode… The legal industry is recognizing the growing need for content marketing to acquire new clients. However, many law firms are unsure of the content forms they should create, and as a result, they often resort to traditional billboard marketing strategies. With so much engaging content in the market, how can attorneys stand out and stay top of mind with their clients? As a legal content marketing expert, John Hinson emphasizes the benefits of referral marketing. Yet most law firms don't maximize their referrals effectively. A study conducted by Texas Tech found that 80% of law firms are willing to refer other businesses, but only 30% take the initiative. John recommends doubling your referrals by writing blog posts with relevant, evergreen information addressing common questions and issues. You can elevate this top-of-mind awareness by creating niche content and customizing your messaging to your precise audience. This can also be accomplished through email newsletters that deliver value and inspire action. In today's episode of The Lawyer's Edge Podcast, Elise Holtzman sits down with John Hinson, the Editorial Director at Spotlight Branding, to discuss referral marketing strategies to build your law firm. John talks about the problem of competing for search engine rankings, refining the traditional marketing funnel, and how to build an email list. 

Lawyerist Podcast
#458: How to Build a Marketing Plan That Works, Marc Cerniglia from Spotlight Branding (Sponsored)

Lawyerist Podcast

Play Episode Listen Later Aug 8, 2023 31:26


Zack talks with Marc Cerniglia, founding partner of Spotlight Branding, about building a marketing plan that works for your office. They dig into the 4 steps you can take to make your plan more thoughtful, effective, and evergreen. Additionally, Marc shares some strategies on how you can track your ROI, and how many of the activities you already do can fit into your overall plan.  Schedule a consultation with Spotlight Branding:  https://confirm.spotlightbranding.com/website-booking/   Check out their marketing plan template:   https://spotlightbranding.com/lawyeristmarketingplan  Check out their free resources: https://spotlightbranding.com/insider/     About Spotlight Branding:  Spotlight Branding is content marketing for law firms that helps lawyers create content that focuses on credibility and expertise to spotlight your firm and stand out from the crowd.  Schedule a consultation:  https://confirm.spotlightbranding.com/website-booking/   Check out their marketing plan template:   https://spotlightbranding.com/lawyeristmarketingplan    

Legal Talk Network - Law News and Legal Topics
#458: How to Build a Marketing Plan That Works, Marc Cerniglia from Spotlight Branding (Sponsored)

Legal Talk Network - Law News and Legal Topics

Play Episode Listen Later Aug 8, 2023 31:26


Zack talks with Marc Cerniglia, founding partner of Spotlight Branding, about building a marketing plan that works for your office. They dig into the 4 steps you can take to make your plan more thoughtful, effective, and evergreen. Additionally, Marc shares some strategies on how you can track your ROI, and how many of the activities you already do can fit into your overall plan.  Schedule a consultation with Spotlight Branding:  https://confirm.spotlightbranding.com/website-booking/   Check out their marketing plan template:   https://spotlightbranding.com/lawyeristmarketingplan  Check out their free resources: https://spotlightbranding.com/insider/     About Spotlight Branding:  Spotlight Branding is content marketing for law firms that helps lawyers create content that focuses on credibility and expertise to spotlight your firm and stand out from the crowd.  Schedule a consultation:  https://confirm.spotlightbranding.com/website-booking/   Check out their marketing plan template:   https://spotlightbranding.com/lawyeristmarketingplan    

Biz Help For You
Neurodiversity In The Workplace with John Hinson

Biz Help For You

Play Episode Listen Later Jun 27, 2023 28:38


Are you an employer wanting to be more open and inclusive with neurodivergent staff in your business? Do you want to hire someone who is on the spectrum but not sure how to accommodate them? Join me as I talk with John Hinson about Neurodiversity in the workplace. You will learn more about the autism perspective and how businesses can work with autistic/neurodiverse employees.  Key Note:Autism perspective and how businesses can work with autistic/neurodiverse employees Links:www.spotlightbranding.com https://www.tiktok.com/@spotlight.media https://www.instagram.com/spotlightlawyer/ https://www.facebook.com/spotlightbranding https://twitter.com/spotlightlawyer https://www.linkedin.com/in/johnhinson/ Bio:John Hinson is the Editorial Director for Spotlight Branding, a content marketing company that specializes in helping solo/small firms generate more referrals and stay top-of-mind with their audience. He has spent nearly a decade working with legal and financial professionals to grow their firms without the frustration and hassle of appeasing the search engine gods. At the core of John's work is a passion for education. Whether he's a guest on a podcast, writing an article, speaking at a conference, or running a workshop, John aims to equip his audience with new tools and perspectives to help them succeed. He is known for being able to efficiently pack a ton of information into his presentations while remaining engaging and injecting a little humor along the way. When he isn't marketing, he's writing…A LOT. He has published 24 books over the last 10 years, most of which deal with lesser-known historical events and people from all over the world. He is also part of the autism spectrum disorder community and hopes to educate others on the neurodiversity world and the special abilities we all have. Support the show

The Law Entrepreneur
371. Effective Marketing for Your Law Firm with John Hinson

The Law Entrepreneur

Play Episode Listen Later Jun 12, 2023 39:50


Today, my guest is John Hinson who works with Spotlight Branding, a digital marketing agency that focuses primarily on solo and small law firms. I wanted to have John back on the podcast today to talk about some of the issues revolving around how the marketplace has changed as a result of COVID, what has happened to law firms since then, and how that influences their approach to marketing. We then revisit some ideas about marketing, funnels, and all that good stuff. Hope you enjoy!In this episode, Neil and John discuss:Marketing funnels and content loops. Where law firms fall short in their marketing process. Providing valuable education in your monthly newsletter. Actionable tips for better marketing, newsletters, and social media. Key Takeaways:Losing contact with the people already in your network and funnel is throwing business down the drain. Maintaining relationships and contact can help with referrals and repeat business. Turn your marketing funnels into loops - don't have a start and an ending, keep contacts circling through your content loop. Create an updraft and reenergize your contacts. While automation is great, having a personal touch can shake up the connection and give strength to that contact. People are consuming short-form content. This is where more value can be generated for your law firm and your potential clients. "There's value in that consistent loop and just creating ongoing touchpoints that keep you in front of people and keep you top of mind." — John HinsonGet in touch with John Hinson:Website: https://spotlightbranding.com/ The Law Firm Marketing Minute: https://spotlightbranding.com/the-law-firm-marketing-minute/ Center Stage: https://spotlightbranding.com/center-stage/ Spotlight Insider: https://spotlightbranding.com/insider/ LinkedIn: https://www.linkedin.com/in/johnhinson/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook:

NETWORK MARKETING MADE SIMPLE
The Real Importance Of Content Marketing

NETWORK MARKETING MADE SIMPLE

Play Episode Listen Later Dec 29, 2022 27:42


John Hinson is the Editorial Director for Spotlight Branding, a content marketing agency designed to help solo and small legal and financial firms increase referrals and attract the right clients through content that educates and creates top-of-mind awareness. John is also the host of two popular podcasts, The Law Firm Marketing Minute and Center Stage. Find out more here: www.spotlightbranding.com Optimize Your LinkedIn Profile with my Free "Perfect Profile" Infograph HERE

Center Stage
100 - Celebrating the Successes with Spotlight Branding

Center Stage

Play Episode Listen Later Dec 14, 2022 37:39


It's our 100th episode of Center Stage! To end year 2, we're joined by the Spotlight Branding Account Managers to talk about what they've seen that makes lawyers and other pros so successful, as well as their own tips and systems they've used to have success at their own jobs.Thank you so much for listening and helping this show grow! We'll be back with more great discussions in 2023!

Hiring and Empowering Solutions
153 Market to Humans Instead of Robots

Hiring and Empowering Solutions

Play Episode Listen Later May 24, 2022 32:46


John Hinson is the Editorial Director at Spotlight Branding. Companies spend too much of their time and resources focusing on SEO when there are better ways to build up your brand, and John is here to help with that. He joins host Molly McGrath to talk about how to level up your business through marketing and target the right audience.   Takeaways:  You don't need to focus on search engine optimization. Spend time on your content and elevating your expertise.  Tap into your existing network. Smaller companies don't have the big budgets like bigger companies to spend on ad money and you can quickly fall behind in that space.  An email list that you create of clients and customers is the most underutilized marketing asset you can have. If you do a social media post a day, a blog every month and an email every month that will create a content loop. It makes sure you aren't forgotten.  On average, it costs 5 times more to generate business from cold leads than it does to get it from your own list. You don't need to make your emails super complicated. You don't need to go out and search for articles that aren't related just to fill it up. It is so easy to be forgotten these days. It doesn't matter how much you change someone's life, if they haven't heard from you in 6 months they won't remember you. Quote of the Show:   8:26 “Your email list specifically, whether it's you as the lawyer or just what you have collected in your CRM or whatever the case is, is one of your biggest marketing assets and it's probably one of the least used and most underutilized marketing assets that a law firm has.”   Links:   LinkedIn: https://www.linkedin.com/in/johnhinson/ Website: https://spotlightbranding.com Book: https://www.amazon.com/Something-About-These-Fields-Hinson/dp/1304622231 Podcast: https://www.podchaser.com/podcasts/our-weird-world-1193937 Playbook: https://spotlightbranding.com/playbook/ Ways to Tune In:   Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Google Podcast - https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmxpYnN5bi5jb20vMTc4MTM2L3Jzcw Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions

The Law Entrepreneur
318. The Science of Human Behavior: How to Grow Your Network & Be a Super Connector - with David Burkus

The Law Entrepreneur

Play Episode Listen Later May 23, 2022 50:52


David Burkus is a best-selling author, a sought-after keynote speaker, and an associate professor of leadership and innovation at Oral Roberts University. His newest book, https://davidburkus.com/books/friend-of-a-friend/ (Friend of a Friend), offers leaders a new perspective on how to grow their networks and build key connections – based on the science of human behavior, not just rote networking advice.   This is a re-run of the classic episode where we discuss the lessons in this new book and how we can put them into practice after taking a break from our normal routine to share how I first came to learn about David: https://learn.davidburkus.com/p/super-connector-summit (The Super Connector Summit).   Resources: Learn more at https://davidburkus.com/ (davidburkus.com) Connect with David: https://twitter.com/davidburkus (Twitter) | https://www.facebook.com/drdavidburkus (Facebook) | https://www.linkedin.com/in/davidburkus/ (LinkedIn) Listen to https://davidburkus.com/category/podcast/ (Radio Free Leader by David Burkus) Check out the https://learn.davidburkus.com/p/super-connector-summit (Super Connector Summit) Watch: https://www.youtube.com/watch?v=xFrqZjIDE44 (“How To Hack Networking | David Burkus | TEDxUniversityofNevada”)   If you've enjoyed the podcast, http://getpodcast.reviews/id/1086406592 (please head to iTunes and leave a rating & review for the show)! It only takes a moment, and really helps me to reach new listeners. You can also http://www.thelawentrepreneur.com/ (head to the website at TheLawEntrepreneur.com) for more information on the podcast and my legal services.   Thank you to our sponsors! http://callruby.com/lawentrepreneur (Ruby Receptionist) – Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time – to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 https://www.marketcircle.com/daylite/ (Daylite by Marketcircle) – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads http://spotlightbranding.com/tle (Spotlight Branding) – Web presence and branding for law firms – Get a FREE web assessment at http://spotlightbranding.com/tle/ (spotlightbranding.com/tle) The Law Entrepreneur is produced by http://www.podcastmasters.net/ (Podcast Masters)

More than a Few Words
#720 Evergreen Content for Lawyers and Everyone Else

More than a Few Words

Play Episode Listen Later May 12, 2022 10:59


Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility.  Guest John Hinson explains it is a cost effective strategy saving you potentially thousands of dollars every month because you are driving traffic without paid search. In the legal field, like many industries there are great evergreen topics. Information every customer and prospect needs.  Content that answers those typical questions has along shelf life as prospects are likely to return to it again and again.    About John Hinson John is the Editorial Director for Spotlight Branding, a content marketing company helping lawyers and other professionals increase referrals and attract better clients. John is also the host of two podcasts, The Law Firm Marketing Minute and Center Stage, where he dives into various aspects of marketing and business development.

EntreStewardship
Why Loops are better than Funnels for Growing Your Business (with John Hinson)

EntreStewardship

Play Episode Listen Later Mar 1, 2022 23:13 Transcription Available


More money is wasted in marketing and almost any other human endeavor (except government). John Hinson and his team at Spotlight Branding want to put an end to that. In this interview, marketing expert John Hinson explains what a content loop is and how you can use it to stay in front of your best prospects and clients in order to gain more business. By applying what you hear in this episode you will be light years ahead of your competitors. You will be marketing in a way to connect with your audience, keeps you in front of them until they're ready to hire you, and make sure the expert in their eyes. You can connect with John at their website and be sure to request a free copy of their new book here.

The Law Firm Marketing Minute
2021 Year End Wrap - LFMM 399

The Law Firm Marketing Minute

Play Episode Listen Later Dec 20, 2021 11:37


We're closing out 2021 with gratitude and looking forward to some BIG things at Spotlight Branding in 2022. Don't miss these announcements!

Center Stage
050 - Implementing EOS with Cesar Quintero

Center Stage

Play Episode Listen Later Dec 15, 2021 29:12


EOS is a fantastic tool that can help businesses of any size align themselves to achieve their goals (it can also help you figure out what those goals are!). Our gest this week, Cesar Quintero, is an EOS implementor and even helped us get EOS up and running here at Spotlight Branding. He joins us to talk about what EOS and how you can get started.To get Cesar's help with implementing EOS in your firm, visit theprofitrecipe.com

The Law Firm Marketing Minute
How to Generate Content Ideas - LFMM 388

The Law Firm Marketing Minute

Play Episode Listen Later Oct 4, 2021 7:02


This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think!

The Law Firm Marketing Minute
How Does Your Firm Set Goals? - LFMM 380

The Law Firm Marketing Minute

Play Episode Listen Later Aug 9, 2021 9:45


Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place.Check out "What the Heck Is EOS?" to learn more about the process we use!

The Law Firm Marketing Minute
A Huge Announcement from Spotlight Branding - LFMM 366

The Law Firm Marketing Minute

Play Episode Listen Later May 3, 2021 8:01


Spotlight Branding is excited to announce the launch of a new service offering: Podcast Production! In this episode, we go over all the benefits of podcasting, as well as what you receive when you enroll in this service. Interested in learning more? Give us a call at (800) 406-7229 or email us at Solutions@spotlightbranding.com

Center Stage
Trailer - Introducing Center Stage!

Center Stage

Play Episode Listen Later Dec 14, 2020 2:37


In this new podcast by Spotlight Branding, we'll be interviewing attorneys and other experts in the legal industry to help you solve marketing and business development challenges that come with running your own law firm.Episodes will begin dropping in early 2021!