The New Generation Entrepreneur Podcast

There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achieved incredible results with his launches and been one of my own mentors.  We explore how he managed to sell a new offer of $116,000 in under 30 seconds, the importance of a beta launch, and why building an email list is crucial. Whether you're brand new to course creation or looking to refine your process, this episode is packed with actionable tips and real-life examples on launching, marketing, and scaling your business. Tune in to learn what steps to take to ensure your course resonates and sells like hotcakes! Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

The results are in from my low ticket funnel, and we made sales on the very first day! Today on the podcast, I dive deep into the initial results, the data I've collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable than generating free leads.  Plus, I share the importance of making data-driven decisions and our ultimate goal of scaling this funnel to $100,000 per month. If you're keen on understanding the ins and outs of funnel building and scaling small ticket offers to boost your business, you'll want to tune into this one!   Register for Rise of The Digital CEO here - https://brandonlucero.com/ceo   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and the strategic sales funnel that includes order bumps and upsells designed to cover ad costs and potentially profit. I walk you through everything I've done so far—including building sales pages, creating videos, and setting up ads. If you're struggling with high ad costs or unproductive leads, this one is for you. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I'm diving into that project with all of you. I'll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming challenges along the way.  Listen in and discover the step-by-step process of developing a low-ticket funnel to tackle rising ad costs, secure warm leads, and ultimately drive sales for my high-ticket programs. This episode is the first installment, and I'll keep you updated every step of the way. Whether it's just curiosity or something you want to implement in your own business, if you want insight on what creating an entire low-ticket funnel looks like, tune in!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We're here to enrich lives and help people through their struggles. In this episode, I'm sharing my experiences of losing sight of this and the powerful difference purpose can make. Plus, delve deep into the alignment of passion with business success, exploring the evolution of purpose over time and how it can shift, providing us with new lessons and growth opportunities. Listen in and disover how purpose can evolve and drive you towards passion-driven success, ways to tap into your passion, and how to balance the masculine and feminine energies in your business journey. If you're ready to discover and embrace your true purpose, balancing action with mindful reflection to unlock new levels of creativity and innovation in your business, this one is for you. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Sometimes we all need an extra push to take necessary risks in our lives. I took the leap on some massive risks this year, and in this episode of the New Generation Entrepreneur Podcast I'm tackling common misconceptions about the online business world and starting with the importance of treating your business... like a real business.  Listen in and discover the blueprint for consistent content creation, why you need to post regularly, the importance of letting your messaging dictate your offers, and different phases of business growth, plus how each stage demands unique approaches and efforts.  This is a candid, no-nonsense look at what it takes to thrive in the online business world. If you're ready to embrace the risks and remain resilient but you just need a little extra "kick in the booty" this one is for you. Success is possible with time, effort, and unwavering commitment.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there' yet?”, or, “What's wrong with me? Why Can't I figure this out?” It's especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don't realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action. If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you'll love what's inside this episode. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You've heard me talk about educational content quite a bit and how it shouldn't be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn't understand the value of what's being taught, or they get a great response to the quality of the content… but nothing converts. Is it the same for you? In this episode of the podcast, I'm revealing how to teach in your content so your followers and audience will take action. Listen in and discover how to become a better teacher, the art of teaching with story and metaphor, ways to come up with powerful stories, tons of examples for you to hear and consider for your business, and secrets to next level presentations and more conversions. And, of course, I'll share what's going on in your audience's mind so you know exactly where they are and how to help them get to the next stage, whether it's joining a challenge or buying your course. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle shares his journey through the our program. Listen in and discover the strategy that doubled his Instagram following, how he uses our teachings to address ingrained beliefs and offer targeted solutions, the importance of mastering your communication not just in business but in everyday life, ways to boost revenue with low ticket offers, and more. Relatable, relevant messaging build the trust and engagement that lead to sales. If you're still wondering how our program could impact your business, this episode is for you. Connect with Kyle - https://linktr.ee/Drkylestanley Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Join the waitlist for our BRAND NEW program, Built To Convert - https://learn.brandonlucero.com/sales-page   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

It doesn't matter what strategy you use, what platform you own, what content you're putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn't convert, so they change up the content. Instead, you have to go to the root of the problem –  your communication and messaging After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you're not bringing in sales, don't miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you'll be able to diagnose whether or not you have a messaging problem, and if you do, you'll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. [LIMITED TIME ONLY] Enrollment for Built To Convert is open! - https://learn.brandonlucero.com/sales-page   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Join us for a special replay of Day 3 of Mastering Conversion Messaging! Available for a limited time. [LIMITED TIME ONLY] Enrollment for Built To Convert is open! - https://learn.brandonlucero.com/sales-page   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Join us for a special replay of Day 2 of Mastering Conversion Messaging! Available for a limited time. [LIMITED TIME ONLY] Enrollment for Built To Convert is open! - https://learn.brandonlucero.com/sales-page   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

In this very special episode, we're giving you a sneak peak into Day 1 of our first ever Mastering Conversion Messaging live event! I went through some really, really powerful stuff on this first day. A conversion can be anything–a click, a watch, a view, a share, a sale. Maybe it's just someone to show up. Whatever action you want someone to take, you need to create something that's going to convert them into that action. Listen in and dsicover exactly why that's not happening and what you can start to do to fix it. And make sure you don't miss the next two days! Get access to all the replays and resoruces and save your seat for Days 2 and 3! https://learn.brandonlucero.com/pod   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales.   Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to conversions. Instead of merely focusing on offers and pitches, you want to find concepts that resonate with your audience's specific situations.    Tune in to learn how to transform your teaching approach!   DON'T FORGET TO REGISTER for our FIRST EVER Master Your Conversion Messaging FREE 3-hay Event! learn.bradndonlucero.com/pod Get the PDF worksheet for this episode here: learn.brandonlucero.com/pdf Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you want to change your messaging to bring in higher quality leads and more sales… Then you don't want to miss today's episode! It's the 4th part of our 5 part Conversion Messaging Series and I'm going to give you two tools that will immediately help you stand out online today. Yup… if you implement messaging techniques, you'll see a difference in your business.    Listen in and discover what really helps drive sales, 2 tools to help you implement this in your business today, the three types of trust to build and how these techniques help you, and examples of each type and how to use them in your business    Create connections, remove objections, and discover simple messaging tools to help you bring in more sales now and as you grow.    We've talked about how to get more clicks, building engagement, and keeping your audience's attention → Here's how to bring in more sales.    Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

In part 3 of our Conversion Messaging Series, I dive into the art of keeping your audience engaged with your content. I'll break down different hooks, the importance of teaching concepts over information, and the strategies to keep your audience engaged.   Listen in and discover ways you can improve watch time, how to ensure viewers follow your call to action, what you need to do to become a better teacher, how to avoid common pitfalls like overwhelming your audience with too much information or diving too deep too soon.    Want to enhance your webinars, videos, and other content to make them more engaging, efficient, and effective? This one is for you.    Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com   

In the second episode of our series on conversion messaging, I delve into the concept of relevancy triggers. If you want to start crafting compelling content and titles that drive conversions, this one is for you!   Listen in and disocver the four main types of relevancy triggers—identity, problems, benefits, and mistakes—and how to use them to make your content hyper-relevant to your audience, plus practical examples of how incorporating these triggers can increase click-through rates and audience engagement, and more.   Tune in to learn how to implement relevancy triffers to refine your email subject lines, ad headlines, and content titles!   Get the PDF worksheet for this episode and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com   

Welcome to the first episode in our new five-part series on conversion messaging! In this episode, I'll explore how to identify compelling topics and craft powerful titles that attract clicks and views.   Listen in and discover the importance of focusing on the decision-making part of your audience's brain, avoiding common mistakes like irrelevant topics or misleading survey data, and how to address people's concerns in your messaging.   Want to transform your knowledge into effective content, and discover how to choose and structure topics that resonate and convert? Tune in!   Get the PDF and register for our FREE 3-Day Master Your Conversion Messaging live event here: learn.brandonlucero.com/pdf   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

To wrap up this series, I'm tackling TWO major marketing mistakes that can hinder your business growth and settling the score once and for all. If you're struggling to move from initial revenue stages or feel stuck, you're probably making these. Mistake number four is not differentiating between your marketing and your product offer. Mistake number five is thinking you must choose between paid or organic marketing. Listen in and discover how to meet people where they are, the importance of addressing their immediate wants rather than overwhelming them with product specifics, and how to boost your campaign's reach and efficiency by combining paid and organic content.  If you're looking for the key to more effective marketing, this episode is for you. P.S. Our BRAND NEW 3-Day Conversion Messaging Event is coming soon! Stay tuned for a new series leading up to the training... Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Do you struggle with how much information to put in your webinar? Overteaching might be what's hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection.   Listen in a disover how to teach relevant concepts and back them up with stories and analogies, way you can build trust and connection with your audience, and tips create demand for your products or services.    You can keep your audience excited and invested but the first step is to stop overwhelming them.    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I'm ending that debate by sharing my experiences and insights from using both models over the past two years in our business. Listen in and discover the pros and cons of each strategy and how we've successfully integrated both to create powerful and profitable business models.  By combining launches with evergreen strategies, we've maximized our revenue and improved our overall business operations. Stay tuned to learn why mastering both could be the key to unlocking your business's full potential.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

We're kicking off the year with a new podcast series, and in this first episode, we'll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away. Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs that indicate this issue, and strategies to shift from explaining and convincing to persuading. By focusing on symptoms rather than root causes and crafting self-diagnosing content, you can actually enhance your audience's engagement and make your content more effective. We have four more common marketing mistakes to go, and I'll tell you how to avoid them all. Don't miss out! Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information.   Learn how to add value, build connections, and create demand using metaphors, analogies, and stories. With over seven-figure launches and thousands of students, I've refined these techniques to revolutionize your approach to webinars and sales.   Tune in to discover the new way to thrive in business, entrepreneurship, and life by leaning into who you are and what you love.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

In this episode of the podcast, I'm sharing the perspective and insight of our students who've found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies. This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I've worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you'll be at helping them feel heard and seen.   So, in this episode, I'm diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you'll experience deeper, stronger, and more effective communication.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

After working with over 3000 entrepreneurs, I've noticed one of the biggest challenges is building an efficient team, and for a lot of people the first step is hiring virtual assistants. But they often end up micromanaging or hiring assistants who cause more headaches than relief.   In this episode, I talk to one of our most successful students and a fantastic business coach, Sailynn Doyle. She'll teach you how to hire your first unicorn or multiple unicorn virtual assistants. You'll learn about creating compelling job descriptions, identifying the right candidates, offering mutually beneficial terms, and ensuring your new hires thrive.   If you want to build a proficient team and scale your business effectively, don't miss this one.   You can find Sailynn's FREE webinar on YOUR unicorn VA here - https://passionpurposeposture.com/va   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt. Some of those events were things like getting hit by car while riding my bike, moving states (again), legal issues, accidents, death and more….Although I have a hard boundary and don't/won't dive into the specifics of the things that happened to me this year I wanted to share the gift of the lessons I learned. I also brought on an amazing co-host to help me navigate this conversion and bring my lessons to deeper levels. You'll have to listen to see who it is! (Ok fine, it's Rachel Duffy our COO who I call the Wisdom Master of the company). Enjoy and let me know if this episode has impacted you in anyway. I'd love to hear!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Struggling with engagement on your content and sales? You're not alone. And it might be the same issues affecting all your content, whether it's your webinars, your launches, your lives, etc. The reason why things aren't working in your content is the same reason why it's not working in your sales funnels. That's why I'm introducing the Conversion Content Formula. In this episode, I'll teach you how to transform your content strategy to help you attract the right audience, drive engagement, and boost sales. Listen in and discover what relevancy triggers are, how to build a demand-creating content system, and how integrate it all into your sales process.  This formula will help you pull in the right people, become more relevant, drive engagement, but at the same time, drive more sales. You can register for the Content Conversion Formula webinar here - https://learn.brandonlucero.com/organic-opt-in-page  Or book a call - https://learn.brandonlucero.com/messaging-diagnostic-call   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

There's a lot that can go wrong in business, especially if you're moving in a direction that's not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed her business from zero sales to multiple six figures.   Listen in and hear how she transformed her strategy, what did to fine-tune her messaging, how she adjusted her business model to fit her high-ticket programs, and the incredible growth that followed one pivot.   If you're struggling with scaling your business or aligning with your purpose, you won't want to miss this one.   You can follow Beverley on Instagram here - @bsimpsonfitness   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I'm a firm believer that you don't need the best strategy in the world to scale your business. Why? Because I've seen, over and over, how great messaging and a great offer can solve a lot of problems and build a multi-six figure business (and even a 7 figure business!). With the right offer and the right messaging, you'll start to see the sales rolling in and be able to scale to the next level… all while using simple funnels and launches. In fact, one of our students, Cori Stern, did just that!    Back when she joined our program, she told me she wanted to hit 10k months. Now she surpasses $20k months, her calendar is booked, and she's able to take summers off to be with her kids. Join me and Cori on the podcast today to hear her story and discover how she niched down and why it worked so well, what she tested and how she found effective content, her unique way of using ads to build a community, and how she increased her prices over time and how she deals with objections. Cori even shares how she's able to create less content than ever, while her revenue continues to grow.    If you're struggling with how to niche down or want to scale your business quickly, don't miss this episode!    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you'll run for evergreen funnels. In fact, you'll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work!    Personally, I like having both evergreen and live launches to grow my business (I'll share more about this on the podcast). But you won't be hearing from just me. Today, I'm sitting down with my ads manager, Terrell Brown, to share how you can run successful ads for evergreen content right now.  Listen in and discover what evergreen content is and how to look at it from an ad perspective, the major difference between launch ads and evergreen ads, examples from clients with conversion numbers and common mistakes to avoid, and how to never get stuck with ads that don't work.   This interview is packed with helpful information to get your ads up and running with success! Hey, even I learned something new in this episode. Terrell shared a secret technique he uses on our ads that I had no idea about.    Can't wait to hear your takeaways!    You can download his FREE Course Creator Calculator here – https://www.ecommandcoffee.com/coursecreatorcalculator   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you're wondering about it, too! And, to be honest, there are 3 levels of trust you need to drive sales in business. Know - like - trust is just one of them.   Ready to learn how you can build the trust you need to drive sales in your business?! I'm sharing each one in detail in this episode. Listen in and discover each of the three types of trust you need, exactly how to build each one, the type of content to create, and stories, metaphors and examples along the way. You'll even learn why delivering too much “how to” content is hurting your trust building (aka your sales). If you want more sales, this episode will help you build demand and trust with your audience so you can consistently scale your business with solid content.   These are my go-to exercises to help clients get their funnels to start working, their ads converting, and so much more.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

When you know where to look, you'll see all kinds of patterns in your life. This can be as simple as how you wake up in the morning and then a bit more complicated when it comes to how you react when the kids test your patience.  There are patterns everywhere. Some help you get the results you want in life and business, others keep you from it. But, for me, noticing and learning from these moments is incredibly important.   Recently, something happened to me that helped me break through a pattern I just couldn't find my way out of. What helped? Memories. In this episode, I'm going to discuss how you can use memories to learn vital lessons in life in business. Tune in and learn how to access and learn from your memories, why it affects your life and business, ways to deal with the past while living in the present, and what's recently happened in my own life and how I'm using it to grow.   When it comes down to it, memories are a part of your present moment… and, yes, I do get a little “woo woo” in this episode. Fair warning! But what's recently happened has helped me experience a great deal of healing, growth, ah-has, and clarity, and I just have to share it with you.    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE LIVE TRAINING] Generate Demand That Drives Sales. Register here - https://learn.brandonlucero.com/org-engaging-sales-optin    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Is there an area of your life where you want to see different results? Maybe it's with your business and the relationship with your employees, or maybe it's more personal. It could be you want healthier communication with your spouse and kids. This is something I've been reflecting on a lot this year – recognizing unhealthy dynamics being formed and changing the situation for better results. If I'm being honest, it's been a tough year for me. Many of you are sharing that it's been a year of disruption, and you're not alone!   In this episode, I'm diving into how you can change the situation, take your power back, and create the results you want. Listen in and discover how to recognize patterns both positive and negative, the first question to ask when you notice a negative pattern, ways to shift dynamics to create what you truly want, and stories and examples along the way of how I'm doing this in my own life and business!   The cool thing is, once you bring healing or shift the dynamic, you'll notice other areas in your life improve exponentially. This can look like more peace and healing in your home or even more effective work being done in your business. While we'll never reach perfection, you will find more wholeness and healing in the process, and this is what I'm all about!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I used to think positivity was the best thing for success and happiness, but then I spoke with personal development expert Brad Bizjack. My mindset completely shifted. Instead of focusing on finding the positive and, likely, bottling up or ignoring emotions… it's essential to move through them.   This is what we're diving into on this episode! Discover how to rewire your mind for more healing, happiness, and success when you tune in. You'll also discover the surprising reason it can be so difficult to let go of a limiting belief, signs of glorified avoidance and toxic positivity and ways to avoid each, how to truly align your energy with what you want, and the consequences of bottling up your emotions and, instead, an effective way to move through them.   If you feel like you've got all the right strategies, but the business “wins” just aren't adding up like they seem to be for others, this interview is for you! Brad went from 90k in debt after to a multi-million dollar business, and he's here to share exactly how it happened with mindset shifts that led the way.   [FREE] 5-Day Mindset Challenge. Register here - https://brandonlucero.com/brad    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @bradbizjack! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Want more leads from the content you create? You need effective “call to action” (CTA) strategies that work. In fact, on this episode of the podcast, I'm sharing our top 3 CTAs we use on ads, content, emails, and more to boost leads and clicks. I'll teach each one step-by-step… You'll even learn my favorite most used one inside this episode!   Listen in and discover how to align your content with the CTA, the three highly effective CTAs, and examples for each one, plus I have a special gift for you! What I'm sharing today is part of a new paid product we've created. But when you listen today, you'll hear how to get access to part of this product for FREE! If you want help getting leads to take the next step, don't miss this episode!   Want to access the Next Step Conversion Scripts? Send me a DM on Instagram (@iambrandonlucero) with the word "Next" and we'll send it over to you!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

If you're curious about building an audience on social media AND making sales from the content you post r you simply want more social media strategies in your toolbox to grow your business then you do not want to miss the latest episode of the New Generation Entrepreneur podcast with my guest, Jill Coleman. She grew her business from 0 to 7 figures by using a strategy that helped her build an audience and make sales. She's also taught this method to hundreds of others with huge success!   Listen in and discover successful mindset hacks and secrets, how she built her brand and her own frameworks, the 6 S's of social media content (one's inspired by me and my content!), and ways to tell compelling stories. As Jill puts it, “People don't want to hire the smartest person, they want to hire someone who understands them”. Discover how to use the 6 S's in your content so you can connect with your audience on a deeper level and grow your business.   [ACCESS JILL'S SECRET PODCAST] The Advanced Business Blueprint for online business owners + coaches who want to scale to multiple 6 or 7-figures in the next 12 months. Subscribe here - https://brandonlucero.com/jill    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and @jillfit! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

It doesn't matter what strategy you use, what platform you own, what content you're putting out there... if your messaging is off, it won't fix the problem. But I see this all the time! A course creator's sales plateau so they change from Facebook to Instagram. Or a webinar doesn't convert, so they change up the content. Instead, you have to go to the root of the problem –  your communication and messaging   After working with thousands of students and business owners in my courses, my team and I have noticed 5 signs that your messaging is off. If your sales have plateaued or you're not bringing in sales, don't miss this episode! Listen in and discover the 5 signs your messaging is off, how to start fixing each one, the three levels of trust your audience needs to buy, and analogies and stories to make sure you know how to use each solution. By the end of this podcast, you'll be able to diagnose whether or not you have a messaging problem, and if you do, you'll know how to fix it! Stop switching up the platform you use and the content you share, and take a moment to source where the problem is actually coming from.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [LIMITED TIME ONLY] Enrollment for New Generation Mastery is OPEN! Join here - https://brandonlucero.com/ngm    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it's great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it's converting at the average rate, at the most, 5 people will buy.   Yes, you can increase this conversion, but your goal is to reach the average numbers first and to do this you must create more demand and overcome objections. This is exactly what I'm sharing on this episode of the podcast! My favorite process for bringing in more buyers – and my students love this process, too. Listen in and discover what people really need to trust and believe to purchase, what “teaching” should look like, behind the scenes of a sales call with me, and a complete walk through my favorite objection-busting process.   Want to bring more buyers into your funnels? Become great at dealing with objections. In the episode, I even share helpful questions I ask on sales calls to help people through the decision making process and bust through common objections! After listening, you can use this process right away in your own business and I can't wait to hear how it goes.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

When it comes to business, your data and numbers can literally tell you where the gold is. Earnings per lead (EPL), cost per lead (CPL), opt-in rates, open rates, etc – this is where all your marketing breakthroughs are hidden! If you know how to read the numbers and what data to look at, you're able to see what to focus on, what's working, what's not, and not only how to bring in sales… but how to bring in MORE sales. Unfortunately, most people starting out don't know how to look at the numbers for their webinars, launches, or funnels.   And, while you may have to do a bit of creative work when you're just starting out, you still need numbers to guide you on the way (otherwise, you waste precious time and money), which is exactly what I'm breaking down on this episode of the podcast. Listen in and learn what numbers and data to look at when, how to read the numbers to create effective content, a behind-the-scenes look at how we read numbers in our business, and how to know what's working, what's not, and when to test. With the right information and numbers at hand, you can tell if what you create is what your audience wants, if it will convert, and if you're teaching in the most effective way. This is the simplest way to read, monitor, and measure so you can get the results you want in your business.   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 13th to answer questions about what numbers you should be looking at in your business. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

One of the most overlooked parts of messaging is writing headlines. Entrepreneurs tend to focus so much on the content of the webinar, the email, the blog post, the ad… and the headline gets shuffled to the side. But the headline is what pulls people in! It's one of the most crucial pieces in your messaging, and on this episode of the New Generation Podcast, I'm going to share how you can write effective headlines over and over again.   Listen in and discover 4 persuasive techniques to use when writing your headlines, examples and helpful comparisons to see each in action, my favorite technique for ad headlines, and how to incorporate promises. The truth is that 90% of our buying decisions are made subconsciously. So, if you want to reach your audience where they are, knowing helpful and proven techniques will help you get there much faster. And that's exactly what's in this episode!   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group this Friday, September 6th to answer questions about crafting high-converting headlines. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com  

I've been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I've experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don't think I've ever heard them talked about together.   Every successful entrepreneur selling online courses and/or consulting uses all three elements and they each make a massive difference in growth. Ready to hear the three underrated elements and how they work? I'm breaking it down in this episode! Listen in and discover the three elements you need for success, the Be, Do, Have model and how it can help you grow, the best way to figure out what's working and what's not, and the #1 thing to let go of.   Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group on Friday, August 30th to answer YOUR questions about the elements needed to grow a course business. Register here to get access to the group and apply for a hot seat later this week - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

We've built several irresistible offers over the years, and I'll tell you this – there was no guesswork or surveying involved. Instead, we used data and messaging to influence the offer. If you want to create your own irresistible offer, then you must consider messaging! This is something so many entrepreneurs leave out in the process. they focus on how many modules to include and the number of bonuses – but this is your product. Not your offer.   So how does it work? How do you build a HIGHLY successful offer?   Listen in to this episode of The New Generation Mastery podcast and learn the #1 mistake people make when creating an offer, how I changed things up to make WAY better results, what to focus on data-wise to create each offer, and how to align your messaging with your product. Get insights into how we make no-brainer offers, provide tons of value, and create solid bonuses over and over again (and how you can do the same!).   Want to dive deeper into this topic with me? I'm hosting a call in our private Facebook group on Friday, August 23rd to answer YOUR questions about crafting irresistible offers. Register here to get access to the group - https://learn.brandonlucero.com/master-your-profitable-messaging    Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   [FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging    Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

What's really keeping you from getting the results you want? After working with thousands of students over the years, I've noticed the #1 thing holding them back is “waiting” or “overthinking.” And I've put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.   Either of those sound familiar? If so, you'll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don't see myself as a coach, what “waiting” and “overthinking” can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It's time to break past the waiting that's holding you back!   If you want the results you've been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

Information is only ONE way to give value. There are so many different ways to help people other than giving away your best stuff or offering more information. In fact, another highly effective way to give value is to tell people what NOT to do (or what to avoid). You're able to bring awareness to the problem in a new light.   And this is exactly what I'm sharing with you on this episode of the podcast! Tune in and learn the 5 mistakes (I see all the time) that are ruining your launches. Want more momentum with your launches? Listen in and discover the 5 mistakes and how to avoid them, what people need before buying, how to stand out in a crowded market (no dancing or wild strategies necessary), and examples and stories for complete clarity in what to do for your own business.   Each mistake I share today is what I call a “brake pedal.” It doesn't matter how hard you hit the gas, how great your sales strategy is, or who's on the team… if your foot is on the brakes, then you won't move forward. Sometimes, the MOST growth can come from letting go of something. Let me show you how in this episode!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero  Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

Usually, I keep our VIP guest speakers private and exclusive to New Generation Mastery + Mentorship members and students. However, the recent feedback on a particular training was so HUGE that I wanted to share it with you!   One of the hardest things to do when growing a business is growing a team and building a strong culture. It's also crucial to the growth of your business. So if you want to be a better leader and help people feel empowered on the team, don't miss this training with entrepreneur Frankie Russo, founder and CEO of Russo Capital. Listen in and discover how to focus on culture and build an empowered team, what to do when business growth is stagnant, the secret to making decisions (that can make or break a business), and how to use the “S curve” for growth and momentum. You'll even learn what to double down on for the best results (it's a really fun breakthrough)!   Frankie has over 20 years of experience and has used these techniques to grow multiple companies focused on culture and empowered team members. He shares takeaways I can't wait to implement with my team, and I know you'll love this episode.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag @iambrandonlucero and @frankierusso! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

When working on your business, many entrepreneurs focus on what needs to be done next. What new strategy should I try? What should I change? What's the latest funnel hack? But sometimes, the MOST growth can come from letting go of something.   Listen to one of our most powerful episodes on the New Generation Mastery podcast and discover what it means to let go of something, the 4 areas to “let go” of in order to grow, ways to be more present in your life and business, and examples and stories from my own business. Instead of sprinting after the latest algorithm or marketing hack, try thinking about what you can stop doing or what you can let go of in order to grow today. This, by far, has been one of the most helpful lessons for myself and my students inside our programs.   I can't wait to hear what you'll let go of this week!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

What if every piece of content you produce had your ideal clients responding, “Yes, that's me!” or “Woah, how are you inside my head?!”. Or, even better, “You spoke to my soul. I need whatever it is you're selling.” With each post or ad, nearly automatically, they believe and trust you or your brand as the go-to solution. Well, there's a messaging tool we talk about all the time in our New Generation Mastery programs that helps you do exactly this and I'm breaking it down in this episode of the podcast.   Listen in and discover the messaging tool/philosophy to help you speak directly to your ideal client, how to identify relevant content your audience will love, ways to get more detailed in your messaging, and the three types of trust for more consistent sales. Using this tool helps you avoid over-teaching, over-informing, and overwhelming your audience.   Learn how to diagnose the problems of your audience and speak directly to their needs so that you can build trust and be able to guide them through to the solution you deliver, which ultimately leads to more sales.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

Building a business also means building a team. And if you're not careful (and you're not building a team), you're building a job not a business. So if you're wondering how to piece it all together – growing a business and building an effective, happy team then this is the episode for you!   Our COO, Rachel Duffy recently gave a presentation to our students about team building and how we manage the team here inside of Team Lucero. It was so good, we decided to share it with you on the podcast. Listen in and discover how to manage people and make sure they're doing a great job, ways to make sure you're being a good leader, how to keep your team inspired, and behind the scenes of how we structure meetings and build out systems and processes. She even covers how we hire and the mindset issues that come up along with it!   You don't need a million-dollar business to start building a team. You can start with something simple like a virtual assistant or a contractor… I certainly hired before I even hit the 6-figure mark! Whatever your next hire is, you'll have huge takeaways from this presentation and I can't wait to hear your breakthroughs.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content.   Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what's connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you'll discover how to build connection in your content.   This will help you break through some of your fears, and I can't wait to hear your thoughts!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com  

If you're growing a business, then you've certainly heard of “niching down.” But most of the time, entrepreneurs will niche down to a small group of people. For example, a yoga teacher might niche down to women, and then women in their 40's. They might even niche further, like women who are moms in their 40s … Done this way, you're becoming more and more limited. You're boxing yourself in, especially with your messaging!   Instead, I teach my students the “Expansive Niching Process.” And I'm teaching it to you in this episode of the podcast! Listen in and discover the step-by-step process for properly “niching down”, how to create messaging that resonates with your niche, my response when people ask about my niche, and example niches so you can see how flexible this process allows you to be. If you want to get clear on who you're speaking to and how to speak to them without feeling restricted or within a niche too small for you… then listen to this quick and incredibly powerful episode!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com