Two Marketing Moms

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Join in the conversation of two women, with 50+ years of marketing experience between them, talk about the struggles, the fails, and the wins while balancing being a boss, homelife, and being a mom. Tips, tricks, and advice for up-and-coming marketing and advertising professionals (with nonprofit expertise). With hosts Kelly Callahan-Poe and Julia McDowell.

Kelly Callahan-Poe & Julia McDowell


    • Nov 22, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 32m AVG DURATION
    • 74 EPISODES


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    Latest episodes from Two Marketing Moms

    Episode 74: Movie Trailer Mindset

    Play Episode Listen Later Nov 22, 2025 23:39


    Discover how to capture attention in just 5 seconds using Hollywood'sproven storytelling techniques. Aurora Winter reveals the "Movie Trailer Mindset"— a neuroscience-backed blueprint that transforms how you communicate with clients,investors, and media by starting every message with a bang.

    The Allyship Advantage: Creating Equitable Workplaces Together with Dr. David G. Smith

    Play Episode Listen Later Nov 21, 2025 24:12


    In this episode, Dr. David G. Smith reveals why 96% of women see real progress in gender equality only when men are actively engaged as allies—and why the biggest barrier isn't #MeToo fears, but outdated zero-sum thinking that equity for women means loss for men. From addressing the mentor hesitation to exploring how fair share caregiving at home unlocks workplace equity, David offers a practical roadmap for leaders ready to move from performative allyship to meaningful action.

    Energy Over Effort with Joanna Zhang

    Play Episode Listen Later Nov 20, 2025 20:57


    Entrepreneurs don't burn out from working hard—they burn out from working against their natural energy flow. In this episode, Joanna Zhang reveals how aligning your mindset, vibration, and soul purpose creates clarity, calm, and sustainable success.

    Own Your Value with Sheila Cosgrove

    Play Episode Listen Later Nov 17, 2025 21:00


    Learn how to own your value at work by communicating your impact, setting healthy boundaries, and leading with confidence—without burning out.

    Rewiring Your Nervous System for Business Success

    Play Episode Listen Later Nov 12, 2025 35:56


    Former $350M sales executive turned resilience coach Genevieve Skory explains why high-achieving women remain trapped in frustrating patterns despite their success, revealing that most don't need more strategy—they need more safety. She shares her three-step Resilience Mapping™ framework to rewire your nervous system and build a business that feels like sustainable growth instead of a constant battle.

    Navigating Crisis with Confidence with Debra A. Woog

    Play Episode Listen Later Nov 12, 2025 30:45


    Learn how to navigate life's challenges with confidence by strengthening three core muscles: capacity, communication, and community. Building these skills now equips you to handle future crises—whether personal or professional—with clarity and resilience.

    Episode 69: Transitions as Turning Points

    Play Episode Listen Later Nov 11, 2025 22:59


    In this episode, we talk about how life's biggest transitions can actually help you reset — letting go of what's no longer working and rising stronger, with more clarity, courage, and purpose.

    How to be a Super Connector with Lirone Glikman

    Play Episode Listen Later Oct 30, 2025 23:35


    In this episode, you'll learn how to build authentic connections that open doors to new opportunities and growth. Discover a practical method for navigating relationships with confidence—so you can increase visibility, influence, and impact without feeling fake or salesy.

    Discover Your Superpower

    Play Episode Listen Later Oct 22, 2025 17:54


    Discover how small, intentional actions help you uncover your unique superpower, build confidence, and take meaningful steps toward your career goals.

    Reverse-Engineering Your Career

    Play Episode Listen Later Oct 21, 2025 25:48


    High-performing professionals don't have to choose between high pay and purpose. This episode explores how to reverse-engineer your career and job search to find work that aligns with your values, strengths, and income goals.

    The Leadership Leap

    Play Episode Listen Later Oct 15, 2025 20:38


    This episode unpacks the real reasons women are often overlooked for leadership roles—and how to change that. You'll learn the five key areas to focus on before pursuing a promotion, how to overcome self-sabotage, and how to confidently communicate your value and advocate for the role you deserve.

    Episode 63: Work Smarter with AI

    Play Episode Listen Later Oct 12, 2025 19:51


    Learn how to turn generative AI into your ultimate thinking partner, chief of staff, and second brain—saving time, money, and mental bandwidth. 

    Episode 62: Executive Presence

    Play Episode Listen Later Oct 7, 2025 19:35


    Discover how to regulate your nervous system, reduce stress, and elevate your executive presence using science-backed strategies. This episode breaks down practical steps any leader can take to strengthen composure, confidence, and overall effectiveness in high-pressure environments.

    Episode 61: Stop Taking Orders, Start Calling Shots

    Play Episode Listen Later Oct 2, 2025 21:05


    This episode explores why marketers must move beyond execution to become trusted strategic advisors. Learn how to spot when you're stuck in “order-taker” mode, and how to use tools and AI to elevate—not replace—your role. Whether you're starting out or leveling up, you'll get practical insights to lead with strategy, not just tactics.

    Episode 60: Grow Your Authority on LinkedIn

    Play Episode Listen Later Oct 1, 2025 14:49


    Episode Descriptor: Learn how to strengthen your thought leadership platform on LinkedIn by clarifying your message, increasing your visibility, and boosting your credibility to level up your influence and grow your authority. 

    Episode 59: Hacks for Perfectionism

    Play Episode Listen Later Sep 26, 2025 23:46


    Dr. Jodi Vandenberg-Daves shares how to spot perfectionism's triggers, push back on unhealthy norms, and build everyday practices for more sustainable, collaborative careers.  

    Episode 58: The Power of Thought Leadership

    Play Episode Listen Later Sep 22, 2025 11:51


    Aquila Mendez-Valdez explains how thought leadership—sharing your unique perspective—builds confidence, credibility, and visibility, helping women accelerate their careers. 

    Episode 57: Silence Your Inner Critic

    Play Episode Listen Later Sep 16, 2025 16:05


     Career transformation coach and keynote speaker Tosca DiMatteo shares how professionals can break free from self-limiting patterns, quiet their inner critic, and show up with renewed confidence. She reveals how to disrupt negative narratives, identify what you truly want to say, and take bold, aligned action to reignite your career.

    Episode 56: Executive Coaching Secrets for Women

    Play Episode Listen Later Sep 15, 2025 29:18


    Executive coach Varuschka Nagesar reveals practical strategies to overcome limiting beliefs, find your “true north,” and step into empowered leadership rooted in who you really are.

    Episode 55: Resumes for New Grads: What Works

    Play Episode Listen Later Sep 11, 2025 27:48


    Amy Adler shares how new graduates can craft resumes that highlight their real strengths without relying on gimmicks, AI shortcuts, or overly designed formats. She explains why good resumes come from asking the right questions, how they differ from LinkedIn profiles, and practical ways to uncover accomplishments—even in true entry-level roles.

    Episode 54: Marketing YOU: Selling Your Internship Story

    Play Episode Listen Later Aug 10, 2025 24:58


    Marketing YOU: Selling Your Internship Story dives into how to turn your internship into career gold. Co-hosted by Imogen Stephens, we explore the real value of internships and how to translate your experience into a strong personal brand, standout resume, and confident LinkedIn presence.

    Episode 53: The ROI of Moms in the Workplace

    Play Episode Listen Later Apr 14, 2025 29:01


    In this episode, The ROI of Moms in the Workplace, author Heather Lane Powers (The Power Lane) explains why retaining moms at work is an economic imperative. We explore how outdated systems, rigid policies, and lack of childcare push moms out of specific workplaces—not the workforce itself. With compelling data and a $1.5 trillion opportunity at stake, Heather introduces the REVS framework and five levers for driving measurable change. Listeners will gain practical tools, policy insights, and a clear path to creating workplaces where moms—and the economy—thrive.

    Episode 52: Professionalism for Interns

    Play Episode Listen Later Jan 12, 2025 46:42


    In this podcast with special guest Amos Gelb, you'll learn how to navigate the workplace with confidence by mastering the key elements of professionalism for those new to the workforce. We'll explore the vital connection between professionalism and hard and soft skills, showing how technical expertise is amplified by strong interpersonal abilities like teamwork, accountability, and emotional intelligence. Whether you're an intern or early in your career, this episode offers actionable insights to help you stand out, grow your skills, and build a foundation for success in any professional environment.

    Episode 51: Find Your Funny with Marta Ravin

    Play Episode Listen Later Oct 3, 2024 25:45


    Learn how to unlock your productivity and creativity through meaningful connection and humor with award-winning showrunner, executive producer, and comedian Marta Ravin. Marta helps next-generation leaders find the secret sauce to leadership by embracing authentic leadership with a sense of humor.

    Episode 50: Writing Your Way Ahead in Advertising with Thomas Kemeny

    Play Episode Listen Later Aug 30, 2024 31:32


    Thomas Kemeny shares his journey as a copywriter and author of the book Junior: Writing Your Way Ahead in Advertising. Thomas provides tips on writing, presenting, and pitching, and explains why juniors are the lifeblood of an advertising agency.

    Episode 49: Journaling

    Play Episode Listen Later Aug 1, 2024 36:17


    In this episode, Karen F. Geiger, author of Storied Life Journal: Ancient Wisdom for Modern Living shares how journaling helps you design a life with more stories. Karen will cover the benefits of journaling as a regular practice and demystify the difficulty of journaling with helpful techniques and prompts to help you connect to the page and tell your own story. 

    Episode 48: The Life Brief with Bonnie Wan

    Play Episode Listen Later Jul 7, 2024 43:40


    In this episode, Bonnie Wan shares her journey as an advertising brand strategist and author of the book The Life Brief: A Playbook for No-Regrets Living.  Modeled after the ad agency creative brief, the life brief is a playbook that will help readers unlock clarity in a part of life that matters most. You will learn Bonnie's three-step practice with specific exercises to make your life brief a reality. 

    bonnie wan life brief no regrets living
    Episode 47: Inclusify with Special Guest Dr. Stefanie Johnson

    Play Episode Listen Later Jun 10, 2024 35:29


    In this episode, Dr. Stefanie K. Johnson, PHD talks to us about her Wall Street Journal Bestseller Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams. You will learn the most transformative leadership skills of tomorrow, how to build stronger relationships with your team, practical strategies to become an Inclusifyer, and how Inclusifying is the key to innovation, growth, and success.

    phd belonging uniqueness stefanie k johnson
    Episode 46: Storytelling

    Play Episode Listen Later Apr 15, 2024 28:37


    In this episode, Amy Saidman from Story District teaches us about storytelling. You will learn the biggest challenges facing storytellers, how to address them, the key elements of a good story, and tips to improve your storytelling skills.

    Episode 45: Tips for Middle Managers

    Play Episode Listen Later Mar 11, 2024 36:18


    Middle managers play a crucial role in organizations bridging the gap between top-level management and front-line employees. But it takes the right combination of skills, visibility, and strategic networking to help middle managers get noticed. Listen to host Kelly Callahan-Poe and special guest Carli Sidoti from Buttoned Up Consulting talk about the challenges of being a middle manager and learn tips to get noticed.

    Episode 44: How to Get Unstuck in Your Career

    Play Episode Listen Later Feb 13, 2024 24:45


    There are times when you feel stuck in your career and need a boost! Carli Sidoti, a brand and marketing strategist, talks about how she was able to get unstuck in her career with a big transition. Learn five ways to get unstuck in your career.

    Episode #43: How to Have Difficult Conversations

    Play Episode Listen Later Dec 14, 2023 21:14


    Colette Fortin, a divorce mediator turned business coach provides a framework for having difficult conversations that may change your perspective on how to view tough conversations. Learn the types of difficult conversations, different ways to view them, and how to get to the zone of yes using the model and continue the path forward.

    Episode 42: Surviving & Thriving After a Layoff

    Play Episode Listen Later Oct 23, 2023 34:26


    Layoffs are a fact of life if you work in marketing or advertising. Marketing leadership coach and consultant Elizabeth Coluby shares her personal experience and tips on how to survive and thrive after a layoff.

    Episode #41: 5 Ways to Sell Yourself: Entry-Level Interview Tips

    Play Episode Listen Later Sep 13, 2023 32:12


    In this episode, Kelly Callahan-Poe and Julia McDowell provide 5 entry-level interview tips for marketing and advertising jobs. Today employers take an average of 6-8 seconds to review a resume. While hard skills make up the majority of a resume, it's the soft skills that make or break your ability to get hired. Learn the top 5 ways to sell yourself with a bonus 5 at the end of the episode.

    Motherhood + Ambition

    Play Episode Listen Later Jul 22, 2023 33:10


    In this podcast, Kelly Callahan-Poe chats with Sara Madera, a career coach for working moms about motherhood and ambition. They discuss the impact of kids on your career, tips for how to create success across work, life, and family, and why Sara has so many clients from the marketing/agency world. 

    The Purpose Pursuit: An Empowering Career in Mission-Driven Marketing

    Play Episode Listen Later Jul 3, 2023 20:39


    In this episode, Kelly talks to Opeyemi Oluwole, Senior Vice President, Consumer Engagement at Teledoc Health and a Board Member at Stride. Opeyemi and Kelly discuss their mutual passion for mission-driven marketing and how marketers can be a force for good in the industry. 

    Episode 38: Advocating for Advertising with Special Guest Cary Hatch

    Play Episode Listen Later May 31, 2023 38:22


    In this episode, Kelly talks to Cary Hatch, former CEO of MDB Communications about her 40-year passion as an advertising evangelist advocating for the power of communications to elevate the profile and stature of brands, causes, and organizations. Cary talks about her rise to become CEO and Owner of MDB Communications, provides her input on the state of the industry, and gives advice for women wanting to follow in her footsteps.

    Episode #37: LGBTQ+ Talent Mentorship & Support

    Play Episode Listen Later Apr 10, 2023 21:38


    Alan Brown the Founder and Chair of DNA, an LGBTQ+ and minority-owned advertising agency, highlights the Project 47 Pledge, a vehicle for advertising agency leadership to commit to mentoring LGBTQ+ talent to aid in career advancement. Alan talks about the challenges workers face in finding sympathetic mentors and provides strategies for employers and employees alike to foster a culture of inclusiveness for LGBTQ+ employees.

    Episode #36: Workplace Mental Health: Creating a Culture of Support with Taylor Adams & Khendra Lucas from Mental Health America

    Play Episode Listen Later Mar 6, 2023 35:46


    In this episode, Kelly interviews Taylor Adams & Khendra Lucas from Mental Health America on workplace mental health. Taylor and Khendra share Mental Health America stats on the state of the mental health crisis in America and how COVID-19 has impacted mental health in the workplace. They share strategies on how to support colleagues who may be struggling and provide resources on how employers can create a mentally healthy and supportive work environment.

    Maximize Your Internship with Special Guest Imogen Stephens

    Play Episode Listen Later Jan 31, 2023 26:15


    As an intern with Williams Whittle, Imogen Stephens shares the skills she learned on the job and her advice on how to get the most out of your internship.

    Episode 34: How to Create a Vision Board and Manifest the Life You Want with Special Guest Keri Shull

    Play Episode Listen Later May 10, 2022 38:57


     In this episode, Julia interviews her life-long friend Keri Shull, successful entrepreneur and founder of the Keri Shull Team, the top-selling real estate team in D.C., Maryland, and Virginia area, about the power of vision boarding. Keri gets into the details of how you can create a vision board, apply it to all aspects of your life including your career, and make it manifest your accomplishments. 

    The Power of a Blended Marketing and Communications Approach with Special Guest Jason Teitler

    Play Episode Listen Later Apr 19, 2022 40:21


    In our first episode with a marketing Dad, Julia and Kelly talk to Jason Teitler, Special Olympics Senior Vice President of Global Communications and Brand. Jason talks about his career on both the agency and client-side and shares his perspective on the importance of alignment in marketing and communications. 

    Marketing Words: Overused or Still Relevant?

    Play Episode Listen Later Apr 5, 2022 47:00


    In this episode, Julia & Kelly talk about the most overused words in marketing and vote on which words are still relevant and which ones need to go. All marketing professionals have words and phrases that grate on them from the marketing funnel and flywheel to integrated and multi-channel marketing to digital.

    Top 10 Authors for Marketers

    Play Episode Listen Later Mar 22, 2022 47:00


     In this episode, Kelly shares with Julia the story of her 2020 commitment to read a business book a week and shares her favorite authors, books, and quotes for inspiration. 

    Agency or Client Side?

    Play Episode Listen Later Mar 9, 2022 47:00


    In their 30th episode, Kelly and Julia are tackling the age-old question for marketing and advertising professionals – what's better, agency side or in-house? There are pros and cons for both sides, so join in on the conversation to figure out what's your best next move.

    How to Optimize Your LinkedIn Profile with Special Guest Andrew Lawless

    Play Episode Listen Later Feb 22, 2022 38:42


    In this high energy episode, Julia & Kelly talk with Andrew Lawless, a certified High Performance Coach. Andrew guides us through the top five mistakes people make with their LinkedIn profile, the three guidelines to finding your niche, and the key information that should be highlighted in the ideal profile. 

    How to Light Your Creative Spark with Special Guest Eva Day

    Play Episode Listen Later Feb 8, 2022 41:29


    In this episode, Kelly & Julia chat with agency Creative Director Eva Day to learn How to Light Your Creative Spark. As a 30-year advertising agency vet, Eva shares how she manifests ideas with her creative posse, a sense of humor, and some good deeds as sprinkles of inspiration. 

    Tools to Avoid Burnout with Special Guest Aneta Kuzma

    Play Episode Listen Later Jan 25, 2022 37:15


    Productivity Hacks

    Play Episode Listen Later Nov 16, 2021 35:58


    In this episode, Julia & Kelly discuss the four categories that affect productivity; focus/clarity, organization, time management, and pace, and provide tips, tools, and hacks for each one.

    How to Manage Client & Agency Change

    Play Episode Listen Later Nov 2, 2021 35:22


    In this episode, Julia & Kelly discuss the 5 ingredients for success in a client-agency relationship and how to navigate change when you know it's inevitable. They also talk about what to do when you have been sent in to "right the ship."

    Advice from Previous Generations

    Play Episode Listen Later Oct 12, 2021 33:23


    This special episode is dedicated to the people who helped us the most in our careers -- our professional journeys and our personal journeys -- our parents. As a working mom, Julia's Mom talks about not letting others define you, doing what's best for you and your family, and not undervaluing yourself. Kelly's Mom, a former teacher, focuses on the concept of not being invisible and standing up for yourself. Julia's Dad, both a sales and marketing professional and entrepreneur, talks about the challenges and mistakes he encountered in the workforce and how they turned into assets. Kelly's Dad, a former telecommunications professional who started one of the first cell phone companies in the 80s, focused on how to become a value creator and a change maker.

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