Neil Wilkins, marketer, author, speaker, takes you through the latest trends, best practice and opportunities in digital marketing and communications
AI Tools for Content, Campaigns, and Productivity“Choosing the right tools to improve efficiency without losing quality or control.”This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.Why Tool Selection Now Matters More Than EverAI tools are no longer optional in marketing operationsThe challenge is not access, but selection and integrationEfficiency without structure creates inconsistencyKey principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.More content like this at Cambridge Marketing College http://marketingcollege.com
Neil Wilkins goes on an AI Search Deep Dive with Sal Mohammed.Running the Google and DeepMind network, Sal sits at the intersection of some of the world's smartest minds. He was formerly the Tech Partnerships Lead for Google in the UK and Ireland, and built many of the company's leading tech integrations. That involved hime building AI and machine learning systems from as early as 2016. He has recently gone on to found LangSync, an AI search company helping companies feature in GPT results. He also lead the industry's seminar event series, running monthly events across San Francisco, New York, and London. Connect with Sal https://langsync.aiSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
“How to make better marketing decisions by questioning assumptions, evaluating evidence, and avoiding cognitive traps.”This session helps marketers strengthen decision quality, not just data usage. It focuses on thinking clearly under pressure, interpreting evidence responsibly, and applying judgement alongside tools and analytics.Why Critical Thinking Matters in MarketingMarketing decisions shape spend, reputation, and customer trustData and tools support decisions, but do not replace judgementPoor thinking leads to confident mistakesMore content like this at http://marketingcollege.com/events
Fergus Dyer-Smith, founder and CEO of MSQ Global Studios joins Neil Wilkins to talk about AI products that enterprises actually use.Fergus is a product-driven founder who's built and sold multiple companies, most recently his AI company to MSQ Partners, where they are rolling out these AI tools across their global network.Fergus isn't an engineer, he's a product thinker with a track record of actually getting AI adopted inside complex organisations and in this podcast he shares tangible and practical things you can do to realise the potential of artificial intelligence.Connect with Fergus https://www.linkedin.com/in/fergusdyersmith/More content like this https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins
Neil Wilkins talks to Steve Frazier, the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life. He's also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.From Energy to Anxiety: 10 Ways Caffeine Hijacks Your System https://www.stevefrazier.net/effects-of-caffeineKnow Your Buzz: Daily Caffeine + Symptom Trackers to Map Your Progress https://www.stevefrazier.net/Tools-and-TrackersYou'll Never Look at a Latte the Same Way Again: The Ultimate Caffeine Chart https://drive.google.com/file/d/1U11zFa11-rYauvszfJY-PGtwakjTb39B/view?usp=sharingMore episodes like this on the Neil Wilkins Podcast https://neilwilkins.online/category/mindful_living/
“You're doing the work. Now let's evidence it properly.”This webinar shows how routine marketing activity can be mapped, written up, and structured to meet apprenticeship assessment criteria clearly and confidently.Why This MattersMany apprentices fail not because of poor work, but poor evidenceAssessors can only judge what is clearly shownEveryday marketing tasks already contain strong evidenceKey message: You don't need more work. You need better explanation.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Dr. Paul Barattiero is a molecular hydrogen researcher and founder of Echo Water, a company advancing performance-focused wellness through research-backed hydrogen water.With over 20 years of experience in natural health and oxidative stress research, Paul brings unique, evidence-based insights into how molecular hydrogen supports: Antioxidant Properties; Anti-Inflammatory Effects; Enhanced Athletic Performance; and Improved Metabolic Function.His life mission is to spread awareness of how hydrogen water can enhance quality of life by helping to prevent disease by neutralising harmful free radicals and mitigating oxidative stress and inflammation.Connect with Dr. Paul Barattiero https://echowater.com/Read the research https://hydrogenwaterstudies.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions.If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised.Connect with Gaspard Pastural https://www.linkedin.com/in/gaspardpastural/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887
Marketing Strategy Fundamentals for a Fast-Changing World“How to apply clear strategic thinking when tools, platforms, and conditions keep shifting.”This session revisits the enduring fundamentals of marketing strategy and shows how to apply them confidently in uncertain, rapidly evolving environments.More content like this at http://marketingcollege.com/events
Simplifying Complex Messages for Customers“How to communicate clarity without losing accuracy or credibility.”Why Simplicity Creates ValueComplexity does not equal sophistication in the eyes of the customerCustomers only value what they understandClear communication reduces friction, risk perception, and decision fatigueReflective question:Where in your current marketing do customers most likely feel uncertain or unclear about what you offer?More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Neil Wilkins talks to OtterlyAI Co-Founder and CEO, Thomas Peham about GEO, content strategy, agent search and more, in this fascinating discovery of the new world of content and search optimisation.Visit OtterlyAI http://otterly.aiConnect with Thomas Peham https://www.linkedin.com/in/thomaspeham/More content like this at Neil Wilkins Online http://neilwilkins.online
“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer.What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is structured evidence that you meet the apprenticeship standardAssessors are looking for competence, consistency, and professional judgementKey mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”
AI Strategy for Marketers“Moving from tools and tactics to alignment, value, and outcomes.”This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.More content like this at Cambridge Marketing College http://marketingcollege.com
Zona Plus, with Dr Mark YoungNeil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally.From this newly created space and clarity there's a chance to introduce tools, products and habits that serve your life rather than the other way round.Mark shares a groundbreaking isometric product, Zona Plus, that by using for just 12 minutes a day, can reboot your cardiovascular system upstream, reducing downstream dis-ease. The Zona Plus continues to be the biohacker's choice for full-body cardiovascular conditioning. The Zona Plus uses the proven science of isometric therapy to lower blood pressure and increase nitric oxide throughout the body – naturally. Use the code Neil100 for $100 off the purchase price and a 90 day return guarantee.Go to Zona Health http://zona.com to find out more.Dave Asprey gave the product 5 stars and said, it's “The best exercise you can do first thing in the morning”.For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Social Media Marketing Update 2026“What marketers need to prepare for next”This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant. Why 2026 Matters for Social MediaSocial media is no longer primarily about broadcasting content.Platforms are evolving into AI-powered discovery, search, and commerce environments.Marketers must shift from volume-led posting to intent-led, value-driven engagement.The Four Forces Shaping Social Media in 2026According to the research, social media in 2026 is defined by:AI embedded everywhereSocial platforms acting as search enginesNative commerce and in-platform conversionA shift from mass reach to trusted communitiesMore webinars like this at Cambridge Marketing College http://marketingcollege.com
The Reluctant Entrepreneur, Mike Konrad, joins Neil Wilkins on the podcast to discuss the trials and tribulations of setting up and running a business.As you'll hear, it's a journey of ups and downs and the learning of many life lessons.Listen to The Reluctant Entrepreneur Podcast https://www.reluctantentrepreneurpodcast.comSubscribe to The Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
"Behind every great campaign is structure, clarity, and purpose."This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement.You'll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects.Learning OutcomesBy the end of this webinar, participants will be able to:Identify and define campaign objectives that align with business goals.Segment and understand target audiences.Develop clear, persuasive messaging.Select appropriate media and channels.Plan timings and budgets effectively.Measure campaign performance using meaningful KPIs.More content like this at Cambridge Marketing College http://marketingcollege.com
Christiane and Neil discuss finding rhythm in life, The Petite Practice™ STEP System, habit stacking and finding happiness, in this episode of the Neil Wilkins Podcast.Connect with Dr Christiane Schroeter https://doctorchristiane.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
"How to make your content visible in a voice and AI-driven search world."This session explores the fast-evolving field of Generative Engine Optimisation (GEO); How AI assistants, conversational agents, and generative search platforms are reshaping discoverability. You'll learn what AIO (Artificial Intelligence Optimisation) really means, how GEO builds upon SEO, and what you can do today to prepare for tomorrow's search landscape.Session OverviewBy the end of this session, participants will:Understand how AI-powered search differs from traditional search.Learn the principles of GEO and AIO (AI Search Optimisation).Apply techniques to improve visibility in AI-generated results.Build a future-ready content optimisation plan for AI-driven discovery.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.comFor more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Anarchy for a Day, with Kyle AspergerKyle Asperger is the creator of AnarchyForADay.com, where he redefines anarchy as tactical differentiation: teaching leaders how to rethink rules, apply them to their organisations, and carve out their own blue oceans. With a decade of agency experience and a coaching style that's blunt, spontaneous and unfiltered, Kyle cuts out the fluff and uncovers the truth.Outside of his coaching practice, Kyle is building a name for himself as a film and television actor and voice artist.Download Kyle's zero-fluff, action-first guide built for small business and nonprofit leaders https://anarchyforaday.com/free-pdfConnect with Kyle https://www.linkedin.com/in/kyleasperger/More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
The Impact of AI on Branding, with Imogen Ley-ClowesImogen and Neil Wilkins discuss how AI is impacting brands in terms of agency-side and client-side customer experience, automation and brand character.They discuss the nuances of brand character and how taking the time to reflect on strategic brand position is more valuable than simply engaging with the latest AI tools.Imogen is Founder and Creative Lead at Immo Studio, a London-based brand studio http://immostudio.co.ukConnect with Imogen https://www.linkedin.com/in/imogen-ley-clowes/More content like this at Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Neil Wilkins and Jeff Borschowa discuss strategy, tactics and the often rift between sales and marketing, in this deep dive into how AI may scale the issues in many businesses.But as they find out, there is hope and businesses willing to take conscious and mindful strategic steps, will open up new opportunities for growth and success in the new AI economy.Listen to Jeff Borschowa's Podcast https://pharosbusiness.com/resources/the-lighthouse-sessions-podcast/Connect with Jeff https://www.linkedin.com/in/jeff-borschowa/More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
"How to refine and improve your content with AI, data, and insight."This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools.Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step.Learning ObjectivesUnderstand how content optimisation works across different channels.Use AI tools to test and improve existing content.Analyse performance data to identify areas for refinement.Apply a repeatable framework for ongoing optimisation.More content like this at Cambridge Marketing College http://marketingcollege.com
Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective.Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social change. Emily answers questions like: How can marketers can make a difference to accelerating the adoption of circular economy? Is circularity a commercial opportunity? Connect with Emily Hill https://www.linkedin.com/in/ejsimons/Marketing Playbook for a Circular Economy https://www.ellenmacarthurfoundation.org/marketing/overviewMeasuring marketing success for circular business models | Ellen MacArthur Foundation https://www.ellenmacarthurfoundation.org/marketing/measuring-marketing-success-for-circular-business-modelsInsights from the Kantar Sustainable Marketing 2030 study https://www.kantar.com/campaigns/sustainable-marketing-2030More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You'll learn how to map customer behaviours, stimulate trust, and design interactions that grow lifetime value.Session OverviewBy the end of this session, you will be able to:Understand the three core journey phases — Awareness, Conversion, Retention.Recognise customer mindsets within each phase.Design actions that move customers forward.Connect these steps to enhanced Customer Lifetime Value (CLV).More content like this at Cambridge Marketing College http://marketingcollege.com
Inclusive Marketing Channels: Reaching Everyone "How to design and select marketing channels that reflect the diversity of your customer base."This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.Why Inclusive Marketing Channels MatterInclusive marketing expands both reach and relevance.64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.By the end of this session, you will be able to:Audit channels for inclusivity and accessibility.Select platforms that reflect audience diversity.Apply tools and frameworks for accessible, culturally intelligent communication.Build inclusivity into every stage of channel planning.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.In this conversation, Neil and Wes discuss how to communicate the value of marketing, to managers, business owners and colleagues outside of the discipline. Often Wes find that simplicity is the key and reveals some secrets and debunks some myths in this interesting episode of the Neil Wilkins Podcast.Connect with Wes Towers https://uplift360.com.au/ for growth tips and blogs.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online
Sahil Patel is the CEO of Spiralyze and in this Neil Wilkins Podcast episode, shares the secrets from optimising over 34,000 landing pages for SaaS leaders like CrowdStrike, ActiveCampaign, and Deel by leveraging a prediction engine that harnesses the collective wisdom and data from over 130,000 A/B tests.Neil and Sahil discuss wow companies can escape the vicious cycle of pouring money into driving paid traffic to their landing pages, only to be met with disappointing conversion rates, particularly by adopting a more pragmatic approach and focusing on core principles for optimisation.Sahil also cracks the most common myths and misconceptions he's seen in the world of A/B testing, and shares his key tactics for running successful A/B tests.Connect with Sahil Patel https://www.linkedin.com/in/sahilanamipatel/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online
What Does Purpose Mean in Marketing?Purposeful messages: Solve a real customer problem; Reflect brand values and tone; Inspire action or connection.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.com/events Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Automation Meets Strategy"How to make marketing automation serve your bigger picture, not the other way around."This webinar helps marketers use automation to enhance, not replace, strategy. It shows how to align automation with objectives, streamline workflows, and free time for the creative and analytical work that truly drives performance.More content like this at Cambridge Marketing College http://marketingcollege.com/events
Responsible Messaging in Social MediaHow to build trust, stay ethical, and create lasting impact through your contentEthical strategies for engagement, trust, and long-term brand integrityWebinar ObjectivesUnderstand the principles of responsible messaging in social mediaApply global best practices for ethical content creationUse trusted models to guide inclusive and transparent communicationIdentify and avoid common social media misstepsBuild content plans that align with your brand's valuesMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events
"Stop Fighting Bidding Wars: You're wasting precious budget on traffic that never converts because generic messaging fails to connect, landing pages don't deliver on ad promises, and manual optimisation can't keep pace with the market." says David from groas.aiIn this deep dive into paid and earned media with LLMs changing the entire playing field, David and Neil discuss what marketers and advertisers can do to protect themselves from the fast changing algorithms.Visit groas http://groas.aiVisit Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
"Harness AI tools to ideate, test, and refine your creative marketing strategies."This session provides marketers with hands-on, tactical steps for applying AI tools across campaign ideation, content development, social media, email, and wider communications.More webinars like this at http://marketingcollege.com/events
Sebastian Chedal, is the Founder and CEO of Fountain City. He has over 25 years of experience in digital marketing, systems design, and AI, and helps businesses scale through human-centered automation and intentional strategy.Sebastian brings a mindful approach to AI, focusing on how technology can enhance creativity, improve operations, and support long-term business goals.Connect with Sebastian Chedal https://www.linkedin.com/in/sebastianchedal/ https://www.youtube.com/@SebastianChedal https://testfox.ai/ https://fountaincity.tech/More episodes like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Transparency in Advertising and Marketing"How marketers can embed transparency, credibility, and responsibility into advertising to build trust and meet sustainability standards."This session provides marketers with the strategic frameworks, tools, and checklists needed to design transparent campaigns and avoid greenwashing pitfalls.More content like this at Cambridge Marketing College http://marketingcollege.com/events
"Turning performance data into actionable recommendations for continuous improvement."This session gives practical guidance on how to review campaigns using both traditional metrics and AI-enabled insights. You will learn to analyse dashboards, spot what worked and what didn't, and make evidence-based recommendations for future activity.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Michael Dodsworth, Founder and CEO of Fanfare, joins Neil Wilkins on the podcast, to talk about product launches, disappointed customers, VIP loyalty schemes and advocacy. Michael has spent two decades helping brands and artists navigate high-stakes product launches and events, often witnessing the agony of midnight meltdowns, crashed servers, and bot-infested queues firsthand.Frustrated by these recurring nightmares, he founded Fanfare to tackle the problem from both sides: delivering fairness and transparency to fans, and giving brands powerful tools to turn hype into lasting loyalty.Michael speaks from the trenches—building tools for the chaos, not just commenting from the sidelines. He's here to dig into hype, loyalty, and what it really takes to earn fans in a world where attention is scarce and second chances are even more rare.If you want to launch like a legend? Grab Michael's 5-Step Hype Drop Playbook and get the blueprint behind sell-outs http://fanfare.io/playbookSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
"Strong fundamentals, practical techniques, and the trends shaping social media in 2025."This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost toolsWhy Fundamentals Still Matter in 2025Algorithms and formats change, but principles of relevance, consistency, and value creation remain constant.4.95 billion people use social media globally (DataReportal, Jan 2025).Effective strategies balance creativity with evidence-based fundamentals.More webinars like this at http://marketingcollege.com/events
"Blending traditional search optimisation with AI-era strategies for visibility, engagement, and growth."This session explores how marketers can optimise for both search engines and AI assistants, ensuring content remains discoverable in a shifting digital landscape. Practical tools, current theory, and actionable tactics are included.More webinars like this at http://marketingcollege.com/events
"Turn data into actionable foresight with AI-powered predictive models."This session introduces marketers to predictive analytics, explaining the models, methods, and tools that transform raw data into foresight. We will explore real-world applications, frameworks, and platforms that help marketing teams anticipate behaviour, optimise campaigns, and allocate resources more effectively.What is Predictive Analytics?Uses historical data + statistical algorithms + machine learning to forecast future outcomes.Moves marketers from reactive reporting to proactive foresight.Reference: Gartner defines predictive analytics as a key pillar of data-driven marketing maturity.Why Predictive Analytics Matters for MarketingAnticipates customer behaviour (churn, purchase, lifetime value).Improves efficiency of spend and targeting.Reduces reliance on intuition-only decision making.91% of top-performing marketers say predictive analytics is critical to their strategy (Forrester, 2024).More webinars like this at http://marketingcollege.com/events
Redha Alayesh is a data-driven marketer and entrepreneur from Saudi Arabia. He's the founder of multiple ventures focused on helping businesses and organizations grow through smart marketing strategies and innovation. Redha has helped companies across the region build high-impact marketing departments and transform their results with data. Today, he shares practical insights and proven frameworks to help listeners take their marketing—and their business—to the next level.Connect with Redha https://redhaalayesh.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887AI Marketing Summit http://aimarketingsummit.live
Cause Marketing: Beyond Profits"How brands can lead impactful social campaigns while meeting business objectives"This session equips marketers to design, execute, and measure cause-led campaigns that deliver both positive societal change and commercial success. It combines theory, global best practices, and practical implementation guidance.More content and webinars like this at Cambridge Marketing College http://marketingcollege.com
Georg Svidlov is CEO at Beyond Welcome, an Estonian Marketing Automation Agency, and specializes in Marketing Automation Strategy and Operations. His whole career (and now his agency) have been built around optimising marketing processes and automating communications.In this conversation on the Neil Wilkins Podcast, Neil and Georg go deep into what marketers and business owners can focus on, to cut through the spam filters, give best customer experience and become more efficient and effective in their work.Connect with Georg https://beyondwelcome.com/ and book a meeting for an email marketing auditFor more details about AI Automation, visit AI Marketing Summit http://aimarketingsummit.live Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Connect with Neil http://neilwilkins.online
Lorrie Thomas Ross founded Web Marketing Therapy to get great organisations on the right path to marketing success as she was sick of seeing great businesses, their leaders and teams struggle with marketing and fall victim to pushing products or services that didn't fit their customers' needs. Lorrie is a “markeding” evangelist (that's not a typo, it's a mashup: Marketing + Education = markeding®), and she is staging a peaceful revolution to shift the way that people and companies think about and approach marketing.Lorrie prescribes happy, healthy and wealthy marketing solutions.Connect with Lorrie Thomas Ross https://lorriethomas.com/contact/More content like this at Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Join the AI Marketing Summit http://aimarketingsummit.live
Are you tired of cookie-cutter marketing advice and looking for bold, real-world insight that actually moves the needle, then Christopher Tompkins is your guy.Christopher is the CEO and founder of The Go! Agency, an award-winning firm ranked among the top digital marketing agencies in the U.S. With over two decades of hands-on experience, he's built his reputation on turning chaotic marketing plans into revenue-driving machines — for clients ranging from high-growth startups to global powerhouses.He's also the host of The Bulletproof Marketer, a top 10-rated digital marketing podcast where he doesn't shy away from calling out outdated tactics and celebrating what actually works. His thought leadership is trusted by Forbes, Entrepreneur, Fast Company, Yahoo Finance, and more — not to mention the thousands of marketers and business leaders who swear by his brutally honest approach.Neil and Christopher discuss customer lifetime value, the impact of AI, how to never use the word busy, and more, in this practical discussion for marketers.https://gosalesandmarketing.com/ai-strategy-guide/ for free resources to supercharge your marketing with AISubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Join the AI Marketing Summit http://aimarketingsummit.liveMore content like this at Neil Wilkins Online http://neilwilkins.online
The Future of Marketing Planning, with AI"Learn to develop AI-focused project plans, KPIs, and success metrics that reflect the next evolution of strategic marketing."This session helps marketers at all levels integrate AI into the planning, execution, and evaluation of their marketing efforts. From junior executives to senior strategists, the session explores how AI can sharpen decision-making, accelerate delivery, and introduce smarter success metrics.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events
Today we give a guest podcast slot to Google's NotebookLM, to critique the upcoming AI Marketing Summit on 3 September 2025.Here's the breakdown of the agenda, the speakers and the key reasons why you need to book this into your calendar.Join the AI marketing revolution.Full details of the AI Marketing Summit http://aimarketingsummit.live
Today's guest is Eric McHugh, a serial entrepreneur and visionary technologist with a mission to build tools that make the world better. From his time at Snap to founding startups around the globe, Eric's path is driven by curiosity, impact, and innovation. With an IQ north of 140, he's not just building for the future, he's also deeply focused on the present, exploring the balance between physicality and spirituality as a core part of his journey. Get ready for a conversation that blends mind, body, and mission.Download the Dating App https://apps.apple.com/us/app/dataing/id6478563884Visit the Website https://dataing.io/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
Introduction to Sales for Marketers"Bridge the gap between sales and marketing by understanding the sales process, tools and collaboration strategies."This session equips marketers with a clear understanding of the modern sales process, key selling techniques, and how to build more effective, aligned campaigns. Designed for marketers who want to become more commercially aware, this session explains how salespeople operate—and how marketers can become indispensable in helping them succeed.More content like this at Cambridge Marketing College http://marketingcollege.com/events
AI in Sales, with Jonathan Kvarfordt, Founder of GTM AI AcademyJonathan Kvarfordt is a revenue leader and go-to-market sales strategist with a passion for eliminating friction in the sales cycle. As Head of GTM Growth at Momentum.io, he helps companies rethink how they structure their tech stacks, collaborate across teams, and use AI not just for analysis, but to fuel growth plans.From real-time CRM updates to instant Slack workflows and AI-powered deal collaboration, Jonathan's team is pioneering what it means to run GTM on autopilot.Connect with Jonathan https://www.linkedin.com/in/jmkmba/Visit Momentum https://www.momentum.io/access-prompt-librarySubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887
"Analyse consumer touch-points through a responsible marketing lens"This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events
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