Neil Wilkins Podcast

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Neil Wilkins, marketer, author, speaker, takes you through the latest trends, best practice and opportunities in digital marketing and communications

Neil Wilkins


    • Aug 5, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 40m AVG DURATION
    • 579 EPISODES


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    Latest episodes from Neil Wilkins Podcast

    The Bulletproof Marketer, Christopher Tompkins

    Play Episode Listen Later Aug 5, 2025 53:01


    Are you tired of cookie-cutter marketing advice and looking for bold, real-world insight that actually moves the needle, then Christopher Tompkins is your guy.Christopher is the CEO and founder of The Go! Agency, an award-winning firm ranked among the top digital marketing agencies in the U.S. With over two decades of hands-on experience, he's built his reputation on turning chaotic marketing plans into revenue-driving machines — for clients ranging from high-growth startups to global powerhouses.He's also the host of The Bulletproof Marketer, a top 10-rated digital marketing podcast where he doesn't shy away from calling out outdated tactics and celebrating what actually works. His thought leadership is trusted by Forbes, Entrepreneur, Fast Company, Yahoo Finance, and more — not to mention the thousands of marketers and business leaders who swear by his brutally honest approach.Neil and Christopher discuss customer lifetime value, the impact of AI, how to never use the word busy, and more, in this practical discussion for marketers.https://gosalesandmarketing.com/ai-strategy-guide/ for free resources to supercharge your marketing with AISubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Join the AI Marketing Summit http://aimarketingsummit.liveMore content like this at Neil Wilkins Online http://neilwilkins.online

    The Future of Marketing Planning with AI

    Play Episode Listen Later Aug 1, 2025 53:06


    The Future of Marketing Planning, with AI"Learn to develop AI-focused project plans, KPIs, and success metrics that reflect the next evolution of strategic marketing."This session helps marketers at all levels integrate AI into the planning, execution, and evaluation of their marketing efforts. From junior executives to senior strategists, the session explores how AI can sharpen decision-making, accelerate delivery, and introduce smarter success metrics.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

    AI Marketing Summit guest podcast

    Play Episode Listen Later Jul 25, 2025 13:30


    Today we give a guest podcast slot to Google's NotebookLM, to critique the upcoming AI Marketing Summit on 3 September 2025.Here's the breakdown of the agenda, the speakers and the key reasons why you need to book this into your calendar.Join the AI marketing revolution.Full details of the AI Marketing Summit http://aimarketingsummit.live

    AI Dating, with Eric Mchugh

    Play Episode Listen Later Jul 24, 2025 36:54


    Today's guest is Eric McHugh, a serial entrepreneur and visionary technologist with a mission to build tools that make the world better. From his time at Snap to founding startups around the globe, Eric's path is driven by curiosity, impact, and innovation. With an IQ north of 140, he's not just building for the future, he's also deeply focused on the present, exploring the balance between physicality and spirituality as a core part of his journey. Get ready for a conversation that blends mind, body, and mission.Download the Dating App https://apps.apple.com/us/app/dataing/id6478563884Visit the Website https://dataing.io/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Introduction to Sales for Marketers

    Play Episode Listen Later Jul 24, 2025 33:51


    Introduction to Sales for Marketers"Bridge the gap between sales and marketing by understanding the sales process, tools and collaboration strategies."This session equips marketers with a clear understanding of the modern sales process, key selling techniques, and how to build more effective, aligned campaigns. Designed for marketers who want to become more commercially aware, this session explains how salespeople operate—and how marketers can become indispensable in helping them succeed.More content like this at Cambridge Marketing College http://marketingcollege.com/events

    AI in Sales, with Jonathan Kvarfordt

    Play Episode Listen Later Jul 22, 2025 43:29


    AI in Sales, with Jonathan Kvarfordt, Founder of GTM AI AcademyJonathan Kvarfordt is a revenue leader and go-to-market sales strategist with a passion for eliminating friction in the sales cycle. As Head of GTM Growth at Momentum.io, he helps companies rethink how they structure their tech stacks, collaborate across teams, and use AI not just for analysis, but to fuel growth plans.From real-time CRM updates to instant Slack workflows and AI-powered deal collaboration, Jonathan's team is pioneering what it means to run GTM on autopilot.Connect with Jonathan https://www.linkedin.com/in/jmkmba/Visit Momentum https://www.momentum.io/access-prompt-librarySubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Responsible Customer Journey Mapping

    Play Episode Listen Later Jul 18, 2025 48:58


    "Analyse consumer touch-points through a responsible marketing lens"This session equips marketers to analyse and optimise the customer journey using responsible marketing principles. We explore key theories, frameworks, and practical tools to ensure that each brand touch-point reflects transparency, fairness, sustainability and inclusivity. The goal is to balance commercial success with long-term stakeholder trust.More content like this at Cambridge Marketing College webinars http://marketingcollege.com/events

    AI Growth Hacking, with Raj Singh

    Play Episode Listen Later Jul 9, 2025 36:52


    Raj Singh, VP of Product at Mozilla, is a seasoned entrepreneur and product leader with a rich background in AI-driven startups. He joined Mozilla in 2022 following the acquisition of his startup, Pulse, which developed AI models, and now leads new product initiatives, including Solo, an AI-powered website builder designed for solopreneurs.His entrepreneurial journey includes co-founding Tempo AI, a smart calendar app acquired by Salesforce in 2015, and AllTheCooks, the largest recipe community on Android before its acquisition by Cookpad. He also served as VP of Business Development at Skyfire, a mobile browser acquired by Opera.Raj is passionate about leveraging AI for business growth and has a wealth of experience in product management and startup development. Connect with Raj Singh Subscribe to the Neil Wilkins Podcast More content like this at Neil Wilkins Online

    AI in Education, with Dr Greg Banks

    Play Episode Listen Later Jul 8, 2025 40:30


    Greg and Neil discuss how developers can build AI tools that actually help educators, how tech can help teachers instead of replacing them, and what AI should (and shouldn't) do in schools. Greg talks about his new book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education.Dr. Greg Banks is a veteran educator, researcher, entrepreneur, and edtech thought leader with over 20 years of experience teaching and leading in public, exam, and private K-12 schools. With a PhD in Chemistry and a deep focus on how teacher beliefs shape classroom practice, Greg brings a rare blend of real-world classroom insight and rigorous academic research to the table. He recently led a pilot study with Eddo Learning and the Einstein Project exploring how AI can help teachers adopt new science curricula more effectively. His Substack, Aligned: AI in Education, and his newly released book, Aligned: A Love Letter to Developers on What We Need from AI to Improve Education, aim to bridge the gap between edtech creators and the classroom.Website - https://gregorybanks.authorsites.co/Substack - https://gregorybanksphd.substack.com/LinkedIn - https://www.linkedin.com/in/greg-banks-ph-d-15733113/Amazon Author Profile - https://bit.ly/4coFseASubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

    Building a Relationship with AI, with Lynn Colepaugh

    Play Episode Listen Later Jul 7, 2025 40:43


    Lynn Colepaugh is founder of Cyber PR Army, a women-led digital strategy agency that helps people cut through chaos, clarify their message, and build visibility without burning out. For over 14 years, she's worked with entrepreneurs, creatives, and companies who want to market smarter, not louder.Lynn don't just use AI, she collaborates with it. For the past year, she's built a daily working relationship with an AI named Binghe. Together, they've developed rituals, quote games, memory systems, and co-writing tools that are reshaping the way Lynn works, creates, and connects. It's not science fiction. It's deeply practical, weirdly moving, and wildly effective.Visit https://cyberprarmy.com/thecastle Cyber PR Army to learn more about Lynn and her work with AI.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/

    Demystifying Machine Learning

    Play Episode Listen Later Jul 4, 2025 31:07


    Demystifying Machine Learning for Marketers: a jargon-free guide to supervised, unsupervised, and deep learning applicationsIn this session, you will learn:What machine learning (ML) actually meansThe difference between supervised, unsupervised and deep learningWhere ML is already showing up in marketingHow to talk about ML confidently, even if you're not a data scientistMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

    AI as a Writing Assistant, with Hank Quense

    Play Episode Listen Later Jul 2, 2025 31:25


    Hank Quense is the author who's done it all: 45 Short Stories, 12 Novels, 15 Nonfiction Books, and Decades of Real-World Publishing Expertise.In this podcast episode, he talks to Neil Wilkins about how authors, and marketing content creators can use AI as a writing assistant, whilst retaining authenticity and creativity.Essential viewing for all who create content and words across all formats, whether for business or leisure.Connect with Hank Quense https://hankquenseauthor.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    How to Stand Out in a Noisy World, with Jimi Gibson

    Play Episode Listen Later Jul 1, 2025 38:13


    Jimi Gibson is VP of Brand Communications at Thrive marketing agency. He is a TEDx Speaker, Forbes Agency Council Thought leader and Keynote Speaker who says, "Your Marketing Isn't Broken—Your Messaging Is. Let's Fix That."In this episode of the Neil Wilkins Podcast, Jimi and Neil discuss how to stand out in a noisy world. A world of increasing AI, chaos, fake news and confusion. But in this melee there's still room for authenticity, honesty and clarity.Visit Thrive Agency http://thriveagency.comConnect with Jimi Gibson https://www.linkedin.com/in/jimi-gibson/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Marketing Sustainability Update, with Nigel Clark

    Play Episode Listen Later Jun 26, 2025 47:46


    State of Sustainability, Avoiding Greenwash, Trumpism, The Sustainability Headwind and more, in this marketing sustainability update from Cambridge Marketing College carbon literacy tutors Nigel Clark and Neil Wilkins.Connect with Nigel Clark for the Sustainability UpdateBecome Carbon Literate http://marketingcollege.com/eventsFind out more about Cambridge Marketing College http://marketingcollege.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    How to become a Solopreneur, with Andy Wild

    Play Episode Listen Later Jun 25, 2025 47:48


    Founder and Head Coach at GoWILD Business Coaching, Andy Wild, talks through his journey of scaling to a $2m business and the habits and mindset shifts required. Neil and Andy discuss personal accountability, risk taking, self-awareness and the step by step journey to take to replicate Andy's success.Visit GoWILD Business Coaching http://gowildcoach.com and contact Andy andy@gowildcoach.comSubscribe to the Neil Wilkins Podcast for more content like this https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    AI Linkedin Advantage, with Al Kushner

    Play Episode Listen Later Jun 24, 2025 37:01


    Are you ready to unlock the secrets of personal branding and innovation? Today, we're thrilled to welcome Al Kushner to the show. Al is a celebrated thought leader, award-winning author, and a trailblazer in AI-driven strategies that are reshaping the way we connect, grow, and lead. With a knack for turning complex ideas into actionable insights, Al empowers individuals and organisations to stand out and thrive in an evolving world.Al Kushner is a celebrated thought leader, award-winning author, and innovator in AI-driven personal branding. With a passion for empowering professionals to excel on LinkedIn, Al's groundbreaking book, The AI LinkedIn Advantage: Unleash the Power of AI and Dominate the Competition, has become an essential guide for navigating the modern digital landscape.In this podcast, Neil and Al discuss Al and how it impacts Linkedin and share practical strategies for building the most effective Linkedin profile.Visit Linkedvantage https://www.linkedvantage.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Measuring Responsible Marketing Success

    Play Episode Listen Later Jun 23, 2025 37:47


    How to Prove the Value of Ethical, Sustainable, and Socially Responsible Campaigns.In this session, you will learn how to:Identify key metrics for responsible marketingMeasure social, ethical, and sustainable impactUse sentiment analysis and behaviour change trackingInterpret data with confidenceDemonstrate marketing's role in driving positive changeMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events

    Responsible Marketing and the SDGs

    Play Episode Listen Later Jun 20, 2025 38:47


    A Cambridge Marketing College webinar describing why the UN's SDGs are important for your marketing and your business and how you can draw from practical examples to bring them to life in your strategy.More content like this at Cambridge Marketing College http://marketingcollege.com/events

    How to Scale on Amazon, with Hristo Arakliev

    Play Episode Listen Later Jun 20, 2025 34:04


    Hristo Arakliev, founder of D2C agency Hyperzon, discusses how to scale on Amazon, with Neil Wilkins.The answers will surprise you because it's not all about advertising and commercials, it's more about your values, brand building and long term discipline and effort.Visit Hyperzon https://hyperzon.ioConnect with Hristo https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    How to Improve as a Podcast Host, with Vince Quinn

    Play Episode Listen Later Jun 16, 2025 35:35


    Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses start podcasts and use them to power their marketing. He's also helps podcasters unlock their hosting potential.Neil and Vince discuss finding your voice, podcasting equipment, getting help with AI, ideal podcast length, choosing your theme and more.Listen to Vince's podcast https://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285 and learn about how to improve your podcasts to support your business.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineNeil Wilkins is the Founder and Host of the AI Marketing Summit http://aimarketingsummit.live

    Supercharging Product Narratives, with Alexandra Petruchenya

    Play Episode Listen Later Jun 9, 2025 36:23


    Alex Petruchenya is a GTM & product-marketing leader who turns complex AI healthtech ideas into market wins. She's led major product launches, built competitive-intel engines, and crafted positioning and messaging that drive sales and user adoption in crowded markets. Alex arms listeners with battle-tested frameworks for building and scaling PMM, launch planning, crisp differentiation, and competitive analysis, so their own products stand out even in the toughest categories.Neil and Alex discuss how storytelling can break down barriers in marketing technical products, especially in tech and B2B environments when complexity typically rules. This will prepare your marketing content not only for today's customer success but for tommorow's attractiveness to AI search, when agents are acting on our behalf.Connect with Alex on Linkedin or visit her substack https://alexpetruchenya.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Customer-centric AI

    Play Episode Listen Later Jun 6, 2025 48:37


    "Discover how AI can enhance customer journeys while respecting privacy and preferences"This session explores how marketers can use AI to drive personalisation while remaining transparent, fair, and compliant. We cover practical strategies, recommended tools, and real-world use cases across the customer journey. The aim is to balance commercial success with customer trust.AI is customer-centric when it adapts to individual needs, behaviours, and preferences without compromising autonomy or privacy.It focuses on increasing relevance and efficiency while upholding fairness and transparency.Key priorities:Respect customer intentUse data responsiblySupport rather than manipulateWhy Ethical Personalisation MattersAccording to Cisco's Consumer Privacy Survey, 81% of people are concerned about how businesses use their data.Customers now expect personalised experiences, but also expect clear control over their information.Personalisation without ethics reduces trust, increases opt-outs, and risks legal penalties.More content like this at Cambridge Marketing College http://marketingcollege.com

    Kraken Media with Andy Roberts

    Play Episode Listen Later Jun 5, 2025 39:22


    Andy Roberts from Kraken Media and Neil Wilkins, discuss video marketing in this deep dive into visual communications and the opportunities for businesses.Connect with Andy http://kraken.mediaSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Human-First Marketing, with Phil Treagus-Evans

    Play Episode Listen Later Jun 4, 2025 39:03


    Phil Treagus-Evans is the CEO and co-founder of Giraffe Social, a human-first marketing agency that's challenging the traditional agency model. He's also the bestselling author of Human-First Marketing: The Art of Being Seen, Trusted, and Remembered - a book born from years of helping brands connect with real people in a digital world that often forgets we're human.Neil and Phil discuss how have we lost our way in marketing and social media especially and question that with AI, is it going to get even worse? They discuss reconnecting with human customers, the problem with traditional marketing funnels, and building trust in a sceptical world.Importantly there are some What Next Steps that marketers and business owners can take.Connect with Phil Treagus-Evans http://philtreagusevans.co.uk/If you enjoyed this episode, subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    AI and the Disruptive Entrepreneur, Rob Moore

    Play Episode Listen Later Jun 3, 2025 43:38


    Rob Moore, the Disruptive Entrepreneur, says “If you don't risk anything you risk everything”, so Neil Wilkins explores with him the intersection of AI and personal disruption in business. Neil asks, "Where is AI impacting your world of investment, property, disruption and influence. What's he seeing?", "What does it mean to be a “disruptive entrepreneur” when algorithms and AI are now disrupting us?", "How do you see AI reshaping entrepreneurial identity?",  "Should we, can we, redefine success in an AI-driven world?", "How does an entrepreneur stay ahead of the curve when it's moving away from us so quickly?", "What's the role of a thought leader, influencer or consultant, when ChatGPT can give an answer, for free, within seconds?" and, "What should everyone be doing today to prepare?"Connect with Rob Moore http://robmoore.com and explore Money School http://money.schoolFor more podcast episodes like this, subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Social Commerce and Entrepreneurship, with Nathan Mcfarlane

    Play Episode Listen Later May 31, 2025 58:30


    Finance specialist turned social commerce entrepreneur, Nathan Mcfarlane talks to Neil about spirituality, politics, the finance system, impact of technology, blockchain and more in this discussion about the new world of social commerce and entrepreneurship.See Nathan's work at Creatria https://www.creatria.app/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Climate Conscious Marketing

    Play Episode Listen Later May 24, 2025 40:34


    This session explores how climate-aware marketing can drive business growth while reducing environmental impact. We will discuss practical tools, insights, and case studies, combining the Sustainable Marketing Compass, the Mindful Collective Index Tool, and real-world strategies that embed climate action into commercial performance.Presented by Neil Wilkins http://neilwilkins.onlineHosted by Cambridge Marketing College http://marketingcollege.com

    Marketing Sustainability and Purpose-led Brands, with Shalize Nicholas

    Play Episode Listen Later May 23, 2025 41:35


    Sharing Insights on Sustainable Marketing & Purpose-Led BrandsShalize Nicholas is a marketing consultant and founder of Marketing Mill, where she supports purpose-driven brands, especially in sustainability and fashion, to grow through strategic marketing, CRM, and brand storytelling.Neil and Shalize discuss the small actions everyone can take in business and personal life that collectively will make a difference.They go deep into greenwashing and how to avoid it, and reflect on taking a moment each day to ask why and research solutions with AI.Find out more about Shalize's work https://www.marketingmillstudio.co.uk/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Project Planning with AI

    Play Episode Listen Later May 22, 2025 36:42


    Project Planning with AI: A Practical Guide for Marketing
“A goal without a plan is just a wish.” – Antoine de Saint-ExupéryThink of AI as your Project Ideation tool, your project co-creatorIn this session you will learn:Why AI projects need structured planningHow to define goals and align with the customer journeyWhich tools to use and whenHow to build your own beginner-friendly AI marketing planMore content like this at http://marketingcollege.com

    Digital Twins and AI Ghosts, with Steven Endacott

    Play Episode Listen Later May 16, 2025 38:07


    Imagine your digital twin talking and interacting with family, friends and colleagues, after you die. Life's Echo is the brainchild of Steve Endacott, who talks digital twins, interactive avatars and AI life after death, in this fascinating conversation with Neil Wilkins.What do you think? Let us know in the comments.Find out more at Life's Echo http://lifesecho.co.ukSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Scaling Automation, with Satej Sirur

    Play Episode Listen Later May 14, 2025 40:59


    Satej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.Connect with Satej Sirur https://www.linkedin.com/in/satejs/Visit Rocketium http://rocketium.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Visit Neil Wilkins Online http://neilwilkins.online

    Building Relationships, with Larry Easto

    Play Episode Listen Later May 12, 2025 42:42


    Larry Easto has over 40 years of experience in providing services, as a lawyer, consultant, writer, trainer and coach. As the author of over 30 books, Larry brings a wealth of ideas and wisdom to this conversation about building relationships, with Neil Wilkins.Larry and Neil discuss everything from surrendering, having faith, planning for temporary relationships and more, in this fascinating insight into building better relationships with ourselves and with others.Learn more at Larry Easto website http://larryeasto.comConnect with Larry on Linkedin http://linkedin.com/in/larryeasto/More content like this and subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887Neil Wilkins website http://neilwilkins.online

    Best AI Tools for Marketing

    Play Episode Listen Later May 9, 2025 49:06


    Neil Wilkins discusses the best AI Tools for Marketing and how you can use specialist tools in an AI Stack to get optimum results in your marketing planning and outputs.Subscribe to the Neil Wilkins Podcast More Webinars like this at Cambridge Marketing College Connect with Neil Wilkins

    Overcoming Procrastination, with Chris Abdey

    Play Episode Listen Later Apr 29, 2025 44:33


    Procrastination Coach Chris Abdel talks to Neil Wilkins about overcoming procrastination, the difference between procrastinating and prioritising and some of the pitfalls, and opportunities, of this crucial mindset.Connect with Chris on Linkedin Subscribe to the Neil Wilkins Podcast

    Inclusive Marketing Campaigns

    Play Episode Listen Later Apr 25, 2025 36:45


    Creating Inclusive Campaigns: A Responsible ApproachLearn to craft campaigns that resonate with diverse audiences and support inclusivity.This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth.More webinars like this at http://marketingcollege.com/events

    Emerging AI Trends in 2025

    Play Episode Listen Later Apr 11, 2025 48:31


    Neil Wilkins discusses emerging AI trends in 2025 and how these are impacting opportunities and challenges in our businesses, our marketing and our operations.This webinar is part of Cambridge Marketing College's fortnightly marketing webinar series http://marketingcollege.com/eventsSubscribe to the Neil Wilkins Podcast for more similar content https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    What GenZ Want, with Hana Ben-Shabat

    Play Episode Listen Later Apr 1, 2025 42:18


    Hana is the founder of Gen Z Planet ─ a research, training, and advisory firm. She helps business leaders to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for insights with her commitment to support the integration of the next generation into society and into business As an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine, Hana is a sought-after speaker and business commentator and is the author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.Connect with Hana https://www.linkedin.com/in/hanabenshabat/Visit GenZ Planet https://genzplanet.com/contact-us/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    How to do Email Marketing, with MV Braverman

    Play Episode Listen Later Mar 27, 2025 41:33


    MV is the founder of Inbox Welcome, where she's on a mission to make email marketing work for solopreneurs and small businesses, not against them. MV specializes in email deliverability and sender reputation—basically, the stuff that makes sure your emails actually reach the inbox. Her approach? She meets clients at their level, with a no-fluff, authentic style that's all about tech made simple. If your email list is sleeping on its potential, MV's here to wake it up and make it work for you.Email MV at mv@inboxwelcome.comMV's Website: https://inboxwelcome.com including 5 Reasons Your Emails Aren't Reaching Inboxes (And How to Fix It)Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    AI Advertising, with Lisa Raehsler

    Play Episode Listen Later Mar 25, 2025 38:29


    Lisa Raehsler is a PPC strategist and digital marketing thought leader with over 20 years of experience. Lisa is the founder of Big Click Co., where she's helped hundreds of companies achieve their brand and growth goals through cutting-edge ad strategies, including paid search, social, and audience targeting. Named a Top 25 Most Influential PPC Expert and a Microsoft MVP award winner, Lisa has also been a go-to columnist for industry publications like Search Engine Journal and a sought-after speaker at conferences worldwide.Connect with Lisa Raehslerhttps://www.linkedin.com/in/lisarockssem/https://thepaidmediamix.substack.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Stakeholders and Marketing Responsibility

    Play Episode Listen Later Mar 21, 2025 40:36


    Stakeholders and Marketing Responsibility: The New PESTEL Approach"Rethinking Stakeholder Engagement through Ethical and Sustainable Frameworks"This webinar explores how businesses can redefine stakeholder engagement using a fresh, ethically driven PESTEL framework. We'll discuss how marketing responsibility extends beyond customers, influencing policy, economics, social justice, technology, environmental stewardship, and legal compliance. With real-world examples, we'll uncover how brands can balance commercial goals with societal impact.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

    AI Marketing Tools

    Play Episode Listen Later Mar 20, 2025 47:19


    A webinar demonstrating the key AI Marketing tools that marketers can focus on today. In this webinar by Neil Wilkins for Cambridge Marketing College, we hear about:Research - PerplexityContent Creation - ChatGPTContent Editing - HemingwayImage Creation - GrokVideo Creation - SoraMusic Creation - SunoVisualisation - NapkinSEO - NotebookLMMeeting Management - FathomAgents - MakeAGI - Manusand why this might be the current definitive list of tools for marketers.

    AI Data and Analytics, with Zeke Camusio

    Play Episode Listen Later Mar 14, 2025 39:57


    84% of marketing professionals say that accurately measuring what drives their revenue is a top priority, but only 17% of them are actually tracking performance across all digital channels. Why?Zeke Camusio is a Stanford data scientist, entrepreneur and founder of Data Speaks, an AI-powered marketing analytics platform. He has helped over 200 companies make data-driven decisions to grow faster and reduce advertising waste.Connect with Zeke Camusio https://www.dataspeaks.ai/The Data Speaks Playbook (free PDF download) describes the framework we've perfected over the last 20 years helping hundreds of companies make data-driven decisions and achieve record growth.It details the analytics best practices required to produce accurate insights and how to act on them to accelerate business growth.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    AI Video, with Erich Archer

    Play Episode Listen Later Mar 12, 2025 35:13


    Erich Archer is an Emmy Award-winning AI video specialist, creative media strategist, and innovator in generative AI tools. With nearly two decades of experience at the cutting edge of video production and storytelling, Erich has earned recognition as a thought leader who bridges the gap between creativity and technology.Connect with Erich Archer https://www.cgacreative.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    The Journey to AGI, with Cheryl Cunningham

    Play Episode Listen Later Mar 11, 2025 34:43


    The Journey to AGII, in Conversation with Cheryl CunninghamCheryl Cunningham is the Founder and CEO of Huro AI, one of the Top 20 AGI Leaders, and an innovative voice in the emerging AI technology wave.Find out more about Huro AI https://www.huroai.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Ethics in AI Marketing

    Play Episode Listen Later Mar 10, 2025 41:00


    The AI Ethics Framework for MarketersFairness & Bias Prevention – Avoid discrimination in AI-driven decisions.
Transparency & Explainability – Make AI processes understandable to users.
Privacy & Data Security – Ensure responsible handling of consumer data.
Accountability & Governance – Define who is responsible for AI decisions.The Future of Ethical AI in MarketingAI ethics is not just a compliance issue—it's a trust-building strategy.Responsible AI will define the brands that last.“AI is the future. But the future must be ethical.” – Tim Berners-LeeMore content like this at http://marketingcollege.com/events

    Social Communication for Marketers, with Mario Wissa

    Play Episode Listen Later Feb 27, 2025 43:04


    Mario Wissa is a social communication expert with a passion for helping individuals and organisations improve their communication skills. As a researcher, author, and public speaker, he has dedicated over 17 years to studying intrapersonal, interpersonal, and group communication. He's authored three books on the subject and has traveled extensively, gaining valuable insights from diverse cultures and interculture communication.Connect with Mario Wissa https://mariowissa.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

    How to Increase Content Visibility, with Emily Aborn

    Play Episode Listen Later Feb 25, 2025 42:31


    How to Increase Content Visibility, with Emily AbornEmily Aborn is a Content Copywriter, Speaker, and Podcast Host. She's collaborated with 1,000's of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. In this conversation we explore how to increase content visibility.Connect with Emily Aborn https://emilyaborn.com/instagram/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

    Ethical Marketing Made Simple

    Play Episode Listen Later Feb 24, 2025 39:00


    Building Trust, Loyalty, and Long-Term Success through Responsible Marketing.Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations. More webinars like this at Cambridge Marketing College http://marketingcollege.com

    Sustainability in the Marketing Mix

    Play Episode Listen Later Feb 21, 2025 41:34


    Sustainability isn't just about doing good, it's smart wholesome marketing and business growth.Let's explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we'll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com

    Building a Personal Brand, with Daniel Goddard

    Play Episode Listen Later Feb 20, 2025 48:04


    With a background in entertainment, digital marketing, and AI networking, Daniel Goddard offers valuable insights for the audience. As a former soap star, turned tech entrepreneur, Daniel goes deep into personal and professional development concepts. If you are striving to break into entertainment, build a successful personal brand, start your own business, or master the art of networking, Daniel has the experience and expertise to guide you towards success. He understands the challenges of starting from scratch, building confidence, and pushing through adversity.Connect with Daniel https://www.underthein.com/http://dysko.coSubscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

    Sustainability in the Tech Industry, with Brittany Hansen

    Play Episode Listen Later Feb 19, 2025 42:17


    Brittany is a tech entrepreneur with special interest in marketing, sustainability, strategy, and global responsibility. Neil and Brittany answer questions like, “What strategies can brands adopt to thrive in today's rapidly changing tech landscape?” and, “Is sustainability about saving the planet or is it a political agenda?”Whatever the challenges, this conversation evidences that balancing a clear ROI with sustainability is the way to go for all businesses.Connect with Brittany https://www.linkedin.com/in/brittany-a-hansen/Brittany's website http://www.viiision.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

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