Neil Wilkins Podcast

Why Apple Mac for Marketers? With Damien SchreursDamien Schreurs is a continuous learner and passionate educator. He is the Explainer-in-Chief of EasyTECH, a company providing IT training and coaching on Apple products, Microsoft Office, Cyber Security, and AI. Damien hosts the Macpreneur Podcast, featuring practical tips, effective strategies, and insightful interviews, to help people save time and money running their business on a Mac.Visit Damien's website https://macpreneur.com/tips to take the free quiz to discover how efficient you are at using their Mac. At the end of the quiz, you will get personalised time-saving tips based on your results.You may also like to try this link for Mac Shortcuts tips and tricks https://macpreneur.com/episode168More content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

David Gottfried founded the World Green Building Council, a movement now spanning 85 countries and billions of square feet of certified green buildings. David is a Stanford-trained engineer, four-time author, and keynote speaker. His fourth book, Regen360: An Operating System for a Regenerative Earth, publishes October 2026.The book goes beyond green building to take on a harder question: what if the operating logic underneath our civilisation is the problem? David proposes an Earth Code — 18 governing codes for a regenerative future — and a framework called HOPE: Health on Planet Earth. When you run the code, you get the Fourth World — the one we forgot to build.Explore David's work at http://regen360.netMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

Resilience and Adaptability in Modern Marketing RolesHow to stay effective, confident and commercially useful during change and uncertaintyReflection: When have you felt most stretched in your marketing role, and what helped you keep going?Why This Matters NowMarketing roles are changing fastAI, tighter budgets, channel complexity and shifting expectations are increasing pressureThe World Economic Forum identifies resilience, flexibility and agility as rising priority skills for the future of work Resilience is no longer a personal extra. It is part of modern professional capabilitySession AimsBy the end of this session, you should be able to:Understand resilience and adaptability in a marketing contextUse proven models to respond to change more effectivelyRecognise pressure signs before they become burnoutBuild practical habits that support steadiness and confidenceSupport others through uncertainty as well as yourselfWhat Resilience Really IsResilience is not pretending everything is fineThe APA describes resilience as adapting well in the face of adversity, stress or challenge In marketing, resilience means:Recovering from setbacksStaying useful under pressureThinking clearly when plans changeContinuing to learn rather than becoming stuckReflection: Do you currently define resilience as endurance, recovery, or adaptation?More content like this at Cambridge Marketing College http://marketingcollege.com/events

How to focus on the numbers that matter and make better marketing decisions with confidenceMarketers now have access to more data than everMore data does not automatically create more clarityToo many metrics can lead to confusion and hesitationThe goal is not more reporting, but better decisionsBy the end of this session, you should be able to:Distinguish data from insightFocus on the metrics that matter mostAvoid vanity metrics and overloadUse simple models to guide decisionsCommunicate findings with more confidenceMore content like this at Cambridge Marketing College http://marketingcollege.com/events

Time Management and Prioritisation for ApprenticesHow to balance work, learning, and assessment without burning out.This session gives apprentices a practical system for managing competing demands. The aim is not to fit more into the day. It is to make better decisions about what matters, when to do it, and how to work sustainably.Why this matters for apprenticesApprentices are balancing at least three parallel demands:Day-to-day workOff-the-job learningAssessment and evidence buildingTime management is not a personal preference. It is a professional skill.Strong habits reduce missed deadlines, rushed evidence, and avoidable stress.More content like this at Cambridge Marketing College http://marketingcollege.com/events

How to use AI to tailor experiences across channels while staying ethical, transparent, and commercially effective.This session helps marketers understand how AI can support personalisation at scale in a way that improves customer relevance, supports customer lifetime value, and respects privacy, consent, and trust. It combines current regulatory guidance, strong academic theory, and practical marketing application.Why personalisation at scale matters nowAI has made it possible to tailor experiences, recommendations, timing, and content across far more touch points than manual teams could manage alone.Reputable industry research now frames AI personalisation as a driver of growth, efficiency, retention, and brand relevance, especially when it is embedded across workflows rather than used in isolated pilots. Reflection question: 
Where would better personalisation make the biggest difference in your current customer journey?What “personalisation at scale” actually meansPersonalisation at scale is the ability to tailor content, offers, journeys, and service interactions across large audiences using data, automation, and AI.McKinsey describes this through “next best experience”, which focuses on what a customer most needs in a given moment rather than sending the same message to everyone. More webinars like this at Cambridge Marketing College http://marketingcollege.com/eventsMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/

How to Increase Mental Clarity, with Carlijn KrijgerCarlijn Krijger is “on a mission to create 10,000 superwoman bodies”.After reading countless self development books, journalling, workouts, and spending over $30k on coaches and programs, Carlijn realised a breakthrough that came through deep detoxes, the world's leading health protocols and authentic spirituality. Everything goes so many layers deeper than most people are even aware of, and so that's what Carlijn is helping her clients with right now.In this episode of the Neil Wilkins Podcast we are going to explore these opportunities and more as we delve into techniques and practices that help you increase mental clarity and improve your physical and emotional wellbeing.Connect with Carlijn https://superwoman.cc/homepageFind related content at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

How to understand stakeholder needs, manage competing priorities, and communicate progress clearly.This session is designed to help marketers handle the people side of delivery. By the end, participants should have the foundations of a practical stakeholder plan covering:Who matters mostWhat each stakeholder needsHow decisions will be madeHow progress will be communicatedHow risks and tensions will be managedMore content like this at Cambridge Marketing College http://marketingcollege.com/events

Laurent Cohen is the Founder and CTO of GetOblic, a voice-first AI platform helping local businesses never miss a customer call. With over 20 years of entrepreneurial and technical leadership across Europe and the U.S., he now builds AI tools that handle real phone conversations, book appointments, and capture leads automatically. Laurent helps business owners understand how to use practical AI to save time, recover missed revenue, and simplify daily operations.Visit GetOblic https://getoblic.com/More content like this Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

Strategic Marketing without the Overhead, with Joel MillerJoel Miller is the builder of a 17-year marketing agency that defies Silicon Valley logic. Joel believes that growth is not a ‘scale or die' approach, but rather that intentional leanness can be a competitive advantage, not a limitation. In this conversation we are going to challenge that sustainable growth has nothing to do with headcount, hustle culture or sacrificing your life to scale.Visit The Sky Floor https://www.theskyfloor.com/subscribe/More content like this Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins/

Neil Wilkins talks to Dr Angela Thomas about mindful marketing during crisis, be that changes in markets, the economy or even war.Connect with Angela https://calendly.com/beautybizz/skillionair-sessionMore content like this https://neilwilkins.online/category/mindful_marketing/

SEO, GEO, and Search Visibility in 2026, is a webinar focused on how to stay visible to both human searchers and AI-driven discovery tools.This session explains how classic SEO and AI search visibility now work together. The practical goal is simple: make your content easy to crawl, easy to understand, easy to trust, and easy to cite.Download the web app that supports this webinar https://neilwilkins.online/geo-guide/More content like this at Cambridge Marketing College http://marketingcollege.com/events

David Patrykowski, Co-Founder of Backona AI discusses how AI can turn data into insights through natural conversations.Visit Backona http://backona.comMore content like this at Neil Wilkins Online https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

“Clear writing builds clear thinking, confident communication, and stronger marketing outcomes.”This session develops practical skills for writing professionally across marketing contexts, including campaign commentary, reports, reflective learning, emails, and stakeholder communication.More content like this at Cambridge Marketing College http://marketingcollege.com

Data, AI, and Marketing Decision-Making“How data quality, governance, and interpretation shape AI outcomes and marketing strategy.”This session explores how data informs AI-driven marketing decisions, why data quality and governance matter, and how marketers can critically interpret AI-generated insight rather than relying on it blindly.More content like this at Cambridge Marketing College http://marketingcollege.com

In this episode of the Neil Wilkins Podcast, we welcome George Percy, digital strategist and marketing leader. George helps international companies and artists navigate the digital landscape through sophisticated strategy, executive coaching, and high-impact campaigns. Where art meets analytics, George finds the growth. Connect to George Percy https://www.georgepercy.com/More content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Communicating Ideas with Clarity and Influence“Turning marketing thinking into messages that persuade, align, and inspire action.”Strong ideas only create value when they are understood, trusted, and acted upon. This session builds practical skills for presenting marketing thinking clearly and confidently to colleagues, managers, and stakeholders.Why Communication Determines ImpactStrong analysis alone is not enoughGood ideas often fail because they are poorly explainedInfluence comes from clarity, structure, and confidence“The single biggest problem in communication is the illusion that it has taken place.” George Bernard ShawFor more content like this, visit Cambridge Marketing College http://marketingcollege.com/events

Benefits of Cold Water Therapy: What Cold Water Immersion Can Really Do for Body and MindChillPod is the Industry's Most Advanced Chiller, engineered for rapid cooling, consistent temperatures, and quiet, low-maintenance operation. Built with commercial-grade components, it outperforms the systems used by even the biggest names in the industry.Today's guest on the Neil Wilkins Podcast is Kris Rice, who believes that ChillPod transforms cold immersion into a luxury wellness experience. Kris says, “true recovery starts with true performance.”Find out more about ChillPod http://thechillpod.co and the benefits of cold water therapyMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv

Plan with clarity, justify with confidence, improve with evidence.This session explores how to design campaigns that can be clearly explained, rationalised, defended, and refined. The emphasis is on structure, evidence, and professional judgement — not just creativity.Why Scrutiny MattersCampaigns are questioned by : Stakeholders; Finance teams; Clients; Assessors; Performance dataStrong planning ensures you can explain every decision clearly.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Dr. James Lovinsky, is a Doctor of Acupuncture and Chinese Medicine and founder of Opus Total Health in West Greenwich, Rhode Island. His journey into healthcare started after years in the tech world, where long hours and chronic pain pushed him to explore alternative ways to heal. What began as personal curiosity turned into a lifelong passion for integrative medicine, combining acupuncture, nutrition, herbal therapy, and functional medicine to help people truly feel well again. He has seen firsthand how powerful it can be when patients who've “tried everything” finally find lasting relief. In this episode Dr Lovinsky shares his story and insights on holistic healing, pain recovery, and building an integrative wellness practice, that puts patients first.Connect with Dr Lovinsky https://opustotalhealth.com/ personal site http://jameslovinsky.com and on X http://x.com/jameslovinskyMore content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_living/Listen and Subscribe to the Neil Wilkins Podcast on your favourite podcast platform https://creators.spotify.com/pod/profile/neilwilkins/

AI Tools for Content, Campaigns, and Productivity“Choosing the right tools to improve efficiency without losing quality or control.”This session provides a practical overview of best-in-class AI tools for marketers in 2026. The focus is on where they add real value, how to use them responsibly, and how to integrate them into structured workflows.Why Tool Selection Now Matters More Than EverAI tools are no longer optional in marketing operationsThe challenge is not access, but selection and integrationEfficiency without structure creates inconsistencyKey principle: Use fewer tools well, rather than many tools poorlyThe AI Marketing Stack FrameworkOrganise tools by function:Strategy & InsightWriting & EditingVisual & Multimedia CreationCampaign ActivationAutomation & WorkflowAgents & Advanced SystemsEach tool should serve a clear stage in your marketing value chain.More content like this at Cambridge Marketing College http://marketingcollege.com

Neil Wilkins goes on an AI Search Deep Dive with Sal Mohammed.Running the Google and DeepMind network, Sal sits at the intersection of some of the world's smartest minds. He was formerly the Tech Partnerships Lead for Google in the UK and Ireland, and built many of the company's leading tech integrations. That involved hime building AI and machine learning systems from as early as 2016. He has recently gone on to found LangSync, an AI search company helping companies feature in GPT results. He also lead the industry's seminar event series, running monthly events across San Francisco, New York, and London. Connect with Sal https://langsync.aiSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

“How to make better marketing decisions by questioning assumptions, evaluating evidence, and avoiding cognitive traps.”This session helps marketers strengthen decision quality, not just data usage. It focuses on thinking clearly under pressure, interpreting evidence responsibly, and applying judgement alongside tools and analytics.Why Critical Thinking Matters in MarketingMarketing decisions shape spend, reputation, and customer trustData and tools support decisions, but do not replace judgementPoor thinking leads to confident mistakesMore content like this at http://marketingcollege.com/events

Fergus Dyer-Smith, founder and CEO of MSQ Global Studios joins Neil Wilkins to talk about AI products that enterprises actually use.Fergus is a product-driven founder who's built and sold multiple companies, most recently his AI company to MSQ Partners, where they are rolling out these AI tools across their global network.Fergus isn't an engineer, he's a product thinker with a track record of actually getting AI adopted inside complex organisations and in this podcast he shares tangible and practical things you can do to realise the potential of artificial intelligence.Connect with Fergus https://www.linkedin.com/in/fergusdyersmith/More content like this https://neilwilkins.online/category/ai-marketing/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/profile/neilwilkins

Neil Wilkins talks to Steve Frazier, the founder of Release the Coffee Cuffs, an eye-opening coaching program for people who want to quit caffeine without quitting life. He's also the author of Release the Coffee Cuffs: Winning the Battle with Caffeine, the ultimate manual for those who are tired of being tired, and ready to reclaim their energy, sanity, and mornings from the grip of their coffee cup.From Energy to Anxiety: 10 Ways Caffeine Hijacks Your System https://www.stevefrazier.net/effects-of-caffeineKnow Your Buzz: Daily Caffeine + Symptom Trackers to Map Your Progress https://www.stevefrazier.net/Tools-and-TrackersYou'll Never Look at a Latte the Same Way Again: The Ultimate Caffeine Chart https://drive.google.com/file/d/1U11zFa11-rYauvszfJY-PGtwakjTb39B/view?usp=sharingMore episodes like this on the Neil Wilkins Podcast https://neilwilkins.online/category/mindful_living/

“You're doing the work. Now let's evidence it properly.”This webinar shows how routine marketing activity can be mapped, written up, and structured to meet apprenticeship assessment criteria clearly and confidently.Why This MattersMany apprentices fail not because of poor work, but poor evidenceAssessors can only judge what is clearly shownEveryday marketing tasks already contain strong evidenceKey message: You don't need more work. You need better explanation.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Dr. Paul Barattiero is a molecular hydrogen researcher and founder of Echo Water, a company advancing performance-focused wellness through research-backed hydrogen water.With over 20 years of experience in natural health and oxidative stress research, Paul brings unique, evidence-based insights into how molecular hydrogen supports: Antioxidant Properties; Anti-Inflammatory Effects; Enhanced Athletic Performance; and Improved Metabolic Function.His life mission is to spread awareness of how hydrogen water can enhance quality of life by helping to prevent disease by neutralising harmful free radicals and mitigating oxidative stress and inflammation.Connect with Dr. Paul Barattiero https://echowater.com/Read the research https://hydrogenwaterstudies.com/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

Product Marketing Specialist, Gaspard Pastural, joins Neil Wilkins to discuss positioning, narrative and messaging for new product launches and promotions.If you are looking to launch a new product (or business), Gaspard shares proven techniques to ensure your message lands in the right way with your target audience and that revenue, his essential Key Performance Indicator, is maximised.Connect with Gaspard Pastural https://www.linkedin.com/in/gaspardpastural/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/gb/podcast/neil-wilkins-podcast/id1327913887

Marketing Strategy Fundamentals for a Fast-Changing World“How to apply clear strategic thinking when tools, platforms, and conditions keep shifting.”This session revisits the enduring fundamentals of marketing strategy and shows how to apply them confidently in uncertain, rapidly evolving environments.More content like this at http://marketingcollege.com/events

Simplifying Complex Messages for Customers“How to communicate clarity without losing accuracy or credibility.”Why Simplicity Creates ValueComplexity does not equal sophistication in the eyes of the customerCustomers only value what they understandClear communication reduces friction, risk perception, and decision fatigueReflective question:Where in your current marketing do customers most likely feel uncertain or unclear about what you offer?More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Neil Wilkins talks to OtterlyAI Co-Founder and CEO, Thomas Peham about GEO, content strategy, agent search and more, in this fascinating discovery of the new world of content and search optimisation.Visit OtterlyAI http://otterly.aiConnect with Thomas Peham https://www.linkedin.com/in/thomaspeham/More content like this at Neil Wilkins Online http://neilwilkins.online

“How to evidence Knowledge, Skills and Behaviours clearly, confidently, and professionally.”This session demystifies what assessors are really looking for in an apprentice portfolio and gives you a step-by-step method to select evidence, write strong commentary, and demonstrate competence as a professional marketer.What the Portfolio Is Really ForThe portfolio is not a scrapbook or a diaryIt is structured evidence that you meet the apprenticeship standardAssessors are looking for competence, consistency, and professional judgementKey mindset: Your portfolio answers one question only“Can this apprentice perform as a competent marketing professional?”

AI Strategy for Marketers“Moving from tools and tactics to alignment, value, and outcomes.”This session helps marketers understand how to approach AI strategically, not opportunistically. It focuses on where AI genuinely adds value, where it does not, and how to align AI use with marketing objectives and wider business outcomes.More content like this at Cambridge Marketing College http://marketingcollege.com

Zona Plus, with Dr Mark YoungNeil and Mark discuss a better way to create new year resolutions by reducing your commitments than adding more into your already busy lifestyle, professionally and personally.From this newly created space and clarity there's a chance to introduce tools, products and habits that serve your life rather than the other way round.Mark shares a groundbreaking isometric product, Zona Plus, that by using for just 12 minutes a day, can reboot your cardiovascular system upstream, reducing downstream dis-ease. The Zona Plus continues to be the biohacker's choice for full-body cardiovascular conditioning. The Zona Plus uses the proven science of isometric therapy to lower blood pressure and increase nitric oxide throughout the body – naturally. Use the code Neil100 for $100 off the purchase price and a 90 day return guarantee.Go to Zona Health http://zona.com to find out more.Dave Asprey gave the product 5 stars and said, it's “The best exercise you can do first thing in the morning”.For more content like this, visit Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Social Media Marketing Update 2026“What marketers need to prepare for next”This briefing explores the platform shifts, algorithm changes, and behavioural trends shaping social media marketing in 2026. It focuses on what is changing, why it matters, and how marketers should adapt their strategies now to stay effective and relevant. Why 2026 Matters for Social MediaSocial media is no longer primarily about broadcasting content.Platforms are evolving into AI-powered discovery, search, and commerce environments.Marketers must shift from volume-led posting to intent-led, value-driven engagement.The Four Forces Shaping Social Media in 2026According to the research, social media in 2026 is defined by:AI embedded everywhereSocial platforms acting as search enginesNative commerce and in-platform conversionA shift from mass reach to trusted communitiesMore webinars like this at Cambridge Marketing College http://marketingcollege.com

The Reluctant Entrepreneur, Mike Konrad, joins Neil Wilkins on the podcast to discuss the trials and tribulations of setting up and running a business.As you'll hear, it's a journey of ups and downs and the learning of many life lessons.Listen to The Reluctant Entrepreneur Podcast https://www.reluctantentrepreneurpodcast.comSubscribe to The Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"Behind every great campaign is structure, clarity, and purpose."This session breaks down the key building blocks of an effective marketing campaign, from goal-setting to creative execution and measurement.You'll see how ideas move from strategy to delivery, with practical steps and examples you can apply to your own projects.Learning OutcomesBy the end of this webinar, participants will be able to:Identify and define campaign objectives that align with business goals.Segment and understand target audiences.Develop clear, persuasive messaging.Select appropriate media and channels.Plan timings and budgets effectively.Measure campaign performance using meaningful KPIs.More content like this at Cambridge Marketing College http://marketingcollege.com

Christiane and Neil discuss finding rhythm in life, The Petite Practice™ STEP System, habit stacking and finding happiness, in this episode of the Neil Wilkins Podcast.Connect with Dr Christiane Schroeter https://doctorchristiane.comSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to make your content visible in a voice and AI-driven search world."This session explores the fast-evolving field of Generative Engine Optimisation (GEO); How AI assistants, conversational agents, and generative search platforms are reshaping discoverability. You'll learn what AIO (Artificial Intelligence Optimisation) really means, how GEO builds upon SEO, and what you can do today to prepare for tomorrow's search landscape.Session OverviewBy the end of this session, participants will:Understand how AI-powered search differs from traditional search.Learn the principles of GEO and AIO (AI Search Optimisation).Apply techniques to improve visibility in AI-generated results.Build a future-ready content optimisation plan for AI-driven discovery.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.comFor more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Anarchy for a Day, with Kyle AspergerKyle Asperger is the creator of AnarchyForADay.com, where he redefines anarchy as tactical differentiation: teaching leaders how to rethink rules, apply them to their organisations, and carve out their own blue oceans. With a decade of agency experience and a coaching style that's blunt, spontaneous and unfiltered, Kyle cuts out the fluff and uncovers the truth.Outside of his coaching practice, Kyle is building a name for himself as a film and television actor and voice artist.Download Kyle's zero-fluff, action-first guide built for small business and nonprofit leaders https://anarchyforaday.com/free-pdfConnect with Kyle https://www.linkedin.com/in/kyleasperger/More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-career/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

The Impact of AI on Branding, with Imogen Ley-ClowesImogen and Neil Wilkins discuss how AI is impacting brands in terms of agency-side and client-side customer experience, automation and brand character.They discuss the nuances of brand character and how taking the time to reflect on strategic brand position is more valuable than simply engaging with the latest AI tools.Imogen is Founder and Creative Lead at Immo Studio, a London-based brand studio http://immostudio.co.ukConnect with Imogen https://www.linkedin.com/in/imogen-ley-clowes/More content like this at Neil Wilkins Online http://neilwilkins.onlineSubscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Neil Wilkins and Jeff Borschowa discuss strategy, tactics and the often rift between sales and marketing, in this deep dive into how AI may scale the issues in many businesses.But as they find out, there is hope and businesses willing to take conscious and mindful strategic steps, will open up new opportunities for growth and success in the new AI economy.Listen to Jeff Borschowa's Podcast https://pharosbusiness.com/resources/the-lighthouse-sessions-podcast/Connect with Jeff https://www.linkedin.com/in/jeff-borschowa/More content like this at Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

"How to refine and improve your content with AI, data, and insight."This session designed to show marketers exactly how to analyse performance, test variations, and tailor content to audience behaviour using AI tools.Participants will leave with a clear method for improving blogs, newsletters, and social posts — step by step.Learning ObjectivesUnderstand how content optimisation works across different channels.Use AI tools to test and improve existing content.Analyse performance data to identify areas for refinement.Apply a repeatable framework for ongoing optimisation.More content like this at Cambridge Marketing College http://marketingcollege.com

Director of Global Sustainable Transformation Practice at Kantar, Emily Hill, joins Neil Wilkins to discuss circular economy and circular business from a marketing perspective.Emily is a sustainability strategist with a decade of consulting experience across brand, insight and innovation challenges. Emily helps brands use their influence for good by uncovering the issues that matter, advising them on where to play and how to show up in order to drive sustainable business growth and positive social change.

Emily answers questions like: How can marketers can make a difference to accelerating the adoption of circular economy? Is circularity a commercial opportunity?
Connect with Emily Hill https://www.linkedin.com/in/ejsimons/Marketing Playbook for a Circular Economy https://www.ellenmacarthurfoundation.org/marketing/overviewMeasuring marketing success for circular business models | Ellen MacArthur Foundation https://www.ellenmacarthurfoundation.org/marketing/measuring-marketing-success-for-circular-business-modelsInsights from the Kantar Sustainable Marketing 2030 study https://www.kantar.com/campaigns/sustainable-marketing-2030More content like this at Neil Wilkins Online https://neilwilkins.online/category/marketing-sustainability/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Introduction to Customer Journey, with Neil Wilkins at Cambridge Marketing College"From Awareness to Retention — how to choreograph meaningful customer experiences that drive lifetime value."This session introduces the customer journey as a living process rather than a funnel — one that moves through mindsets, emotions, and actions. You'll learn how to map customer behaviours, stimulate trust, and design interactions that grow lifetime value.Session OverviewBy the end of this session, you will be able to:Understand the three core journey phases — Awareness, Conversion, Retention.Recognise customer mindsets within each phase.Design actions that move customers forward.Connect these steps to enhanced Customer Lifetime Value (CLV).More content like this at Cambridge Marketing College http://marketingcollege.com

Inclusive Marketing Channels: Reaching Everyone
"How to design and select marketing channels that reflect the diversity of your customer base."This webinar gives marketers a practical, evidence-based framework for planning and delivering inclusive marketing through the right mix of channels. It combines peer-reviewed research, real-world examples, and practical tools from accessibility, culture, and communications design.Why Inclusive Marketing Channels MatterInclusive marketing expands both reach and relevance.64% of consumers take action (purchase or advocacy) after seeing diverse or inclusive advertising (Kantar, 2023).“When you design for difference, you reach everyone.” – Microsoft Inclusive Design Principle.By the end of this session, you will be able to:Audit channels for inclusivity and accessibility.Select platforms that reflect audience diversity.Apply tools and frameworks for accessible, culturally intelligent communication.Build inclusivity into every stage of channel planning.More webinars like this at Cambridge Marketing College http://marketingcollege.com/events

Wes Towers runs Uplift 360, a digital agency for builders and trades. His focus is simple: smarter websites, practical SEO, and growth you can measure. He earned his playbook on real jobs, not in theory, and now helps others skip the painful lessons.In this conversation, Neil and Wes discuss how to communicate the value of marketing, to managers, business owners and colleagues outside of the discipline. Often Wes find that simplicity is the key and reveals some secrets and debunks some myths in this interesting episode of the Neil Wilkins Podcast.Connect with Wes Towers https://uplift360.com.au/ for growth tips and blogs.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online

Sahil Patel is the CEO of Spiralyze and in this Neil Wilkins Podcast episode, shares the secrets from optimising over 34,000 landing pages for SaaS leaders like CrowdStrike, ActiveCampaign, and Deel by leveraging a prediction engine that harnesses the collective wisdom and data from over 130,000 A/B tests.Neil and Sahil discuss wow companies can escape the vicious cycle of pouring money into driving paid traffic to their landing pages, only to be met with disappointing conversion rates, particularly by adopting a more pragmatic approach and focusing on core principles for optimisation.Sahil also cracks the most common myths and misconceptions he's seen in the world of A/B testing, and shares his key tactics for running successful A/B tests.Connect with Sahil Patel https://www.linkedin.com/in/sahilanamipatel/Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887More marketing content like this at Neil Wilkins Online http://neilwilkins.online

What Does Purpose Mean in Marketing?Purposeful messages: Solve a real customer problem; Reflect brand values and tone; Inspire action or connection.For more webinars like this, visit Cambridge Marketing College http://marketingcollege.com/events Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887

Automation Meets Strategy"How to make marketing automation serve your bigger picture, not the other way around."This webinar helps marketers use automation to enhance, not replace, strategy. It shows how to align automation with objectives, streamline workflows, and free time for the creative and analytical work that truly drives performance.More content like this at Cambridge Marketing College http://marketingcollege.com/events

Responsible Messaging in Social MediaHow to build trust, stay ethical, and create lasting impact through your contentEthical strategies for engagement, trust, and long-term brand integrityWebinar ObjectivesUnderstand the principles of responsible messaging in social mediaApply global best practices for ethical content creationUse trusted models to guide inclusive and transparent communicationIdentify and avoid common social media misstepsBuild content plans that align with your brand's valuesMore webinars like this at Cambridge Marketing College http://marketingcollege.com/events