Podcasts about m booth

What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth's chief creative officer. She talks about those predictions and weighs in on cultural moments at the Golden Globes and other events on the latest edition of The PR Week podcast. Plus the biggest marketing and communications news of the week, including Pop-Tarts' bowl game triumph, Edelman's new U.S. CEO and the Alaska Airlines-Boeing crisis Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Adam Selwyn is Executive Vice-President Creative and Strategy Director for M Booth.M Booth is a creative, integrated communications agency, headquartered in New York City, that produces award-winning culturally competent campaigns that change the perceptions of key stakeholders and the behavior of consumers.Adam himself personifies how this drive for creativity in marketing and communications runs throughout the agency he represents. His passion for how creativity in marketing can be led by PR and comms specialists, away from the traditional ad creative departments is inspiring.In this episode: Adam talks about creativity in PR and communications and how specialists in these fields have an opportunity to push the creativity agenda for clients or the organizations they work for.He discusses influencer marketing as, in his opinion, it is meant to be, creating authentic spokespeople and advocates who genuinely love the brands they partner with.He talks about some of the localization challenges US agencies face when working with international brands targeting the US market.Adam highlights that the purpose of creative communications is to change a consumer's reasons for believing in a brand, into reasons to care.

In this episode, Dan welcomes back legendary communicator, connector, and executive coach to the PR industry, Ken Jacobs, for his second appearance on the show. Back in January 2021, he and Dan talked about leadership and purpose in the agency world. Now, with the pandemic in the rearview, has widespread indecision and inconsistency around remote work, hybrid work, and RTO (Return to Office) changed the nature of leadership and management? Ken and Dan dig into some of the changes we've seen over the past few years and try to find some answers. Ken walks us through the nuances of building a team in a remote setting and why managers still must be able to build and manage teams effectively. Remote working doesn't seem like it's going away anytime soon, even as some organizations push for a return to more traditional work settings. No matter what organizations are doing, though, the past few years have highlighted the importance of connection and connectedness for effective leadership - and we need a new playbook.  In this episode, you will be able to: Uncover the ever-progressing dynamics of leadership within the context of the PR industry in a fluctuating global environment. Navigate the ins and outs of remote work and running teams virtually in a post-pandemic world. Find the balance between granting autonomy, instilling trust, and avoiding micromanagement in a team-centric setting. Gain insight into the pivotal role of AI and other groundbreaking technologies in reshaping the PR industry. Appreciate why adopting a learning attitude and making learning a lifetime habit stands as a key cornerstone of successful leadership. Notable Quotes: “I think this whole notion of connecting more and wanting to connect more and wanting more time together is partly due to the lockdown and also, they want to spend time with people who are natural connectors.” – (3:17), Ken “Coaching isn't what we do; it's who we are.” – (5:46), Ken “Make your office a magnet, not a mandate.” – (16:00), Ken “It (remote working for PR) can be done. Can it be done better working together? Probably” – (18:58), Ken “Is the team really a team if they're not together?” – (22:24), Dan “Every time you say it's hard for me or I'm not good at, add the word … now.” – (30:30), Ken “You don't have to be a neuroscientist to use the neuroscience.” – (31:40), Ken “When we say I wonder how that would feel, we actually start to feel it.” – (34:21), Ken “We don't realize it but many people who work for us, our followers, have a vision.” – (36:20), Ken “It feels like the need for certain leadership attributes are on steroids.” – (41:05), Ken “You've got to act in a trustworthy manner no matter the consequences.” – (42:23), Ken “When you look at your past be very mindful to not judge yourself too harshly.” – (46:40), Ken “It's really important that you're nurturing and not micromanaging.”  (51:31), Ken “One thing AI cannot do is mimic or replace emotional intelligence and empathy and trust.” – (1:01:13), Dan “This notion of lifetime learning is absolutely critical.” – (1:04:55), Ken About Ken Jacobs Ken Jacobs is the principal of Jacobs Consulting & Executive Coaching, leveraging his expertise for over a decade to bolster agency growth, client relations, and staff performance. A recognized coach and consultant, Ken holds PCC credentials from the International Coach Federation and additional accreditations from iPEC, including CPC, ELI Master Practitioner, and CLDS. His rich experience encompasses collaborations with top-tier communications agencies such as Catalyst, Coyne Public Relations, and M Booth, to name a few. Before founding his firm, Jacobs dedicated 25 years to leadership roles in renowned PR agencies, notably spearheading the award-winning "MMC Masters" training program at Marina Maher Communications. Beyond his consulting, Ken shares insights in his "Taking The Lead" column for PRSA's Strategies and Tactics. An alumnus of Syracuse University's S.I. Newhouse School, he's also an honored member of PRSA, and a Senior Counselor to Prosper Group. Ken Jacobs Links Jacobs Consulting and Executive Coaching Ken Jacobs - Twitter Ken Jacobs - Facebook Ken Jacobs – Linkedin Dan Nestle Links The Dan Nestle Show (libsyn.com) Daniel Nestle | LinkedIn The Dan Nestle Show | Facebook Dan Nestle | Twitter The key moments in this episode are: 00:00:00 - Introduction,  00:01:48 - Connecting with Natural Connectors,  00:06:07 - Coaching During the Pandemic,  00:10:12 - Accelerated Change and Returning to the Office,  00:13:32 - In-Person Energy and Coordination,  00:15:56 - The Importance of Making the Office a Magnet, not a Mandate,  00:16:42 - Challenges of Remote Work and Real Estate,  00:18:30 - The Value of In-Person Collaboration,  00:19:51 - Leadership in a Remote Work Environment,  00:25:34 - Expectations Gap and Hiring Talent,  00:33:02 - The Relief of a Fresh Perspective,  00:34:16 - Customizing Leadership Styles,  00:36:11 - Building Trust and Connection,  00:42:58 - The Challenges of Virtual Leadership,  00:50:40 - The Importance of Nurturing Relationships in a Remote Work Environment,  00:53:19 - Setting Clear Expectations and Deadlines,  00:56:25 - Embracing AI and the Importance of Integration,  01:00:50 - Approaching AI with a Growth Mindset,  01:04:51 - The Importance of Lifetime Learning and Staying Relevant,  01:07:29 - Learning About AI,  01:08:12 - The Future of AI,  01:08:59 - Pivotal Person in Life,  01:10:49 - LinkedIn as the Platform of Choice,  01:14:35 - LinkedIn Fails and Harassment Timestamped summary of this episode, courtesy of Capsho: 00:00:00 - Introduction,  Dan Nestle introduces the podcast episode and welcomes back Ken Jacobs, a former PR agency executive and leadership expert. They discuss the importance of pivotal moments and the role of people in those moments. 00:01:48 - Connecting with Natural Connectors,  Ken Jacobs talks about the desire to connect more with people who are natural connectors and how it transcends age. He emphasizes the importance of helping one another and how the lockdown during the pandemic accelerated the need for connection. 00:06:07 - Coaching During the Pandemic,  Ken Jacobs shares his experience as a coach during the pandemic and how he continued coaching even when clients couldn't pay. He highlights the importance of purpose-driven work and how emotional intelligence and empathy helped people thrive during challenging times. 00:10:12 - Accelerated Change and Returning to the Office,  The conversation shifts to the accelerated change brought on by the pandemic and the impact on work culture. They discuss the mixed approach of remote and in-office work and the need to reevaluate the purpose of going to the office. Ken emphasizes the importance of using in-person time effectively. 00:13:32 - In-Person Energy and Coordination,  Ken and Dan discuss the energy that comes from in-person interactions and the need to find a balance between remote and in-office work. They highlight the importance of coordinating in-person time to brainstorm and collaborate effectively. 00:15:56 - The Importance of Making the Office a Magnet, not a Mandate,  Ken Jacobs emphasizes the need for companies to give employees a reason to come back to the office beyond just basic perks like Taco Tuesday. Making the office a place for collaboration and idea generation is crucial, but it must be done in a way that respects individual preferences and safety concerns. 00:16:42 - Challenges of Remote Work and Real Estate,  Many companies had to downsize their office spaces during the pandemic due to financial constraints. However, finding the right balance of remote work and in-person collaboration remains a challenge. Different industries and organizations have unique needs and must determine what approach works best for them. 00:18:30 - The Value of In-Person Collaboration,  In agencies, where brainstorming and collaboration are vital, being physically present can enhance creativity and energy. While virtual collaboration is possible, the magic often happens when diverse teams come together in person. However, organizations must be mindful of including remote team members to ensure everyone feels connected. 00:19:51 - Leadership in a Remote Work Environment,  Great leaders must be empathetic, good listeners, and understand that it is impossible to please everyone. Balancing the needs and preferences of team members who want to work remotely or in the office requires careful consideration. Dialing up empathy and seeking feedback from employees are essential for effective leadership. 00:25:34 - Expectations Gap and Hiring Talent,  The expectations gap between agencies and employees spread across different locations has grown 00:33:02 - The Relief of a Fresh Perspective,  The conversation explores the feeling of relief and a breath of fresh air that comes with challenging preconceived notions and adopting a learner's mindset in leadership. It emphasizes the importance of self-growth and highlights the motivation that comes from imagining how achieving new perspectives and growth would feel. 00:34:16 - Customizing Leadership Styles,  The discussion delves into the significance of customizing leadership styles for each team member. It emphasizes the importance of understanding their values, vision, and learning styles to create alignment and motivation within the team. Taking the time to think about individual team members before interactions can greatly impact their engagement and fulfillment. 00:36:11 - Building Trust and Connection,  The conversation emphasizes the need for leaders to build trust and connection with their team members. This involves understanding their values, vision, and role in achieving the group's goals. By creating alignment between the organization's values, the leader's values, and the individual team members' values, leaders can foster a sense of belonging and fulfillment in their team. 00:42:58 - The Challenges of Virtual Leadership,  The discussion explores the challenges of building relationships and trust in a virtual work environment. It highlights the need for leaders to demonstrate courage, bravery, and trustworthiness, as well as to act as a source of stability and certainty during uncertain times. The importance of leading with empathy, emotional intelligence, and trust is emphasized, particularly in an unpredictable world. 00:50:40 - The Importance of Nurturing Relationships in a Remote Work Environment,  In a remote work environment, leaders need to be proactive in nurturing relationships to prevent complacency and maintain strong bonds within the team. Building trust and rapport is crucial, and leaders should focus on nurturing rather than micromanaging their employees. 00:53:19 - Setting Clear Expectations and Deadlines,  Leaders should have open and honest conversations with their team members about assignments, deadlines, and expectations. It is important to establish a contract where both parties agree on what success looks like and communicate any challenges or struggles early on. 00:56:25 - Embracing AI and the Importance of Integration,  AI is becoming increasingly important in the PR industry, and leaders should embrace it as a tool to enhance their work rather than fear it. Integration is also crucial, as PR professionals should explore how different channels and platforms can work together to maximize impact. 01:00:50 - Approaching AI with a Growth Mindset,  Instead of approaching AI with fear, leaders should have a growth mindset and view it as an opportunity to learn and improve their practice. AI can automate certain tasks, allowing professionals to focus on higher-value work and think of new ways to contribute. 01:04:51 - The Importance of Lifetime Learning and Staying Relevant,  Staying relevant in any field requires a commitment to lifetime learning. Professionals should continuously seek to expand their knowledge and skills to adapt to changing technologies and industry trends. Relevance is key to 01:07:29 - Learning About AI,  The guest expresses fascination with AI and how it can lead to deep exploration and questioning of what is true. They also express nervousness about being asked about their use of AI in their coaching practice in the future. 01:08:12 - The Future of AI,  The guest speculates about the possibility of speaking with an AI-generated simulacrum of the host in the future. They express their love for having conversations like these and the importance of maintaining a learner's mindset. 01:08:59 - Pivotal Person in Life,  The host expresses gratitude for the guest being a pivotal person in their life and discusses the importance of maintaining a learner's mindset as they move forward. They provide information on how to find the guest on LinkedIn and their website. 01:10:49 - LinkedIn as the Platform of Choice,  The guest discusses their decreased activity on Twitter and their preference for LinkedIn as a platform for professionals to connect. They also mention the annoyance of receiving LinkedIn messages from non-certified coaches. 01:14:35 - LinkedIn Fails and Harassment,  The host and guest discuss the humor in sharing LinkedIn fails and their experiences with fake profiles and spam messages. They acknowledge the entertainment value but also express frustration with the harassment. *Notes were created by humans, with help from Capsho, my preferred AI show notes assistant.

More than one in five Black Americans have gotten sick in the past 12 to 18 months because they didn't have access to the health information they needed. Meanwhile, 53% of Black Americans say pharma companies are an important source of health information, but only 13% say they have actually learned about health from a pharma company website.These are just two of myriad eye-opening statistics gleaned from a recent proprietary M Booth Health study. And during this podcast, Tayla Mahmud, EVP of health equity and multicultural strategy at M Booth Health, speaks to PRWeek's Gideon Fidelzeid not only about the staggering data that highlights notable health inequities among Black Americans, but about the unique role brand communicators can – and must – play in overcoming it.The study is called “Chosen Circles.” That title references a fact that Mahmud notes during the conversation: Lacking full trust in other sources, Black Americans are very proactive about seeking out people they know, people like them, to get the vital health information they need. Those are their “chosen circles.”“Solving this issue cannot be done without serious engagement by those in the trenches.” This is one of many sound bits of counsel Mahmud offers to communicators in the space. “Inclusion has to be an output” is yet another.Some noteworthy insights and specific data about Black mothers and Gen-Z are also highlighted. Plus, Mahmud shares some personal perspectives on why advancing health equity is such a passion for her. All of this and more is available to you by listening to this must-hear podcast.Click here for M Booth Health's proprietary study, “Chosen Circles: How Black Americans Navigate Health Decision Making.”

Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023. Download the full report here. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

On this week's episode, creativity and inclusion editor Shannon Miller and community editor Luz Corona are joined by Bernice Chao, Head of Integrated Creative at Zambezi and co-founder of Asians in Advertising to discuss the creation of the AAPI Creative Spotlight series, a daily celebration of AAPI visionaries who are changing the ad industry with their unique approaches to branding and creativity. Later in the episode, they are joined by Liz Kim, Art Director at M Booth and one of the creatives spotlighted in the series.Learn more about the AAPI Creative Spotlight series and check out all of the creators spotlighted here. See acast.com/privacy for privacy and opt-out information.

How can you find clients that inspire your workforce? Dale Bornstein, CEO, M Booth, emphasizes the importance of forging relationships with clients that energize your team and view them as partners. She also offers advice on how to foster company culture in a hybrid environment by replicating moments of togetherness. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

Join SJ @WhatTheTrigMath as she chats to Chris Briggs all about functional skills in post 16. Chris has 15+ years as a teacher across all aspects of education and settings and has been with an awarding body for 5+ years. We dive into the data and look at what the data tells us in post 16 maths, level 2 and level 1 combined with 16-18 and adults split out to get into the detail. If you want to geek over the why we have got you covered in this episode! Looking ahead (recorded in the summer) to September what can we do to help students in the perfect storm, as Chris calls it? With top tips and key aspects to look at in teaching, we hope you enjoy season 2 of the E&M Booth!

We believe everyone deserves the chance to find joy in maths. That's why we've invited two expert industry voices to join us for a special 'Making maths accessible' episode of Texthelp Talks.Sammy White is an FE maths lecturer & consultant, and Lilian Soon is an education adviser at the University of York. Listen along as they discuss the challenges facing maths educators and the role of technology in helping to make maths more inclusive and engaging for all students.------------------------------------Listen to Sammy's E&M Booth podcast by visiting: e-m-booth.siteVisit The University of York's Accessible Equations here: bit.ly/eaccess-equations2

Amy Shoenthal, VP & Group Manager, Digital at M Booth joins Zabeen Mirza to discuss the struggles of working women and mothers in the PR, media, and ad worlds, and talks about the steps companies can take to create cultures that are inclusive, accepting, and truly equitable for all. Amy shares her own experiences as a working mom, and insights into why even though some industries are so predominantly female, those same industries lack female representation at the highest ranks of their leadership. Listen more to Amy talk about the path forward, a plan for change, and how the industry is changing and needs to continue to change in order to survive and thrive in the new world. Moms At Work is the official Jobs.mom podcast. Visit Jobs.mom to subscribe to the podcast and sign up for our weekly newsletter and all updates. To nominate a guest for the Moms At Work podcast, email press@jobs.mom Follow us on social media: Instagram: http://instagram.com/jobsdotmom (instagram.com/jobsdotmom) Facebook: http://fb.me/jobs.mom (f)http://acebook.com/jobs.mom (acebook.com/jobs.mom) Twitter: @jobs_mom Linkedin: http://linkedin.com/company/jobs-mom (linkedin.com/company/jobs-mom) --- Support this podcast: https://anchor.fm/momsatwork/support (https://anchor.fm/momsatwork/support)

Join Maths guru and digital champion, Sammy White and English specialist Hollie Barnes on the first podcast of E&M Booth talking about the impeding return to colleges next week.

Dale Bornstein, CEO at integrated marketing firm M Booth, reveals the factors that made her a compassionate leader and how she finds her own mentors in the pressure-filled industry of integrated marketing. “Integrated marketing is a really cohesive approach to pulling the right levers in the marketing mix in the right ways for the most impact,” says Bornstein. In order to operate a fast-moving, award-winning agency, Bornstein has embraced several leadership lessons obtained during her adventures, which she details in this episode. Hosts: Lavinia Calvert & Deborah Farone Co-Producer: Katelin Zweifel-Korzuchin & Brit Nowacki  Audio Engineer: Nikki Rasmussen Editor: Jessica Penfield

“Do things that you have no idea how to do because that is what's going to make you into an asset in the future.” Stacy is a creative director at First Tech Fund, a non-profit dedicated to supporting NYC students from low income and underserved backgrounds, to ensure they have access to technology that will empower them to close the rampant digital divide gap. She also worked at VaynerMedia and M Booth, serving clients like Google, NIVEA, Lime-A-Rita, Johnson & Johnson's, and more. If you're looking to learn more about marketing, graphic design, and what it means to be a high-performance creative, this episode is for you! We talked about how she got started in marketing, with her first professional gig being at VaynerMedia, the best practices for working in an agency-setting, how she keeps her creative design skills in tip-top shape, and more. Connect with Stacy at: http://stacymagallon.com Her Twitter: https://twitter.com/stacymagallon Her Instagram: https://www.instagram.com/magallonofmilk/ Her LinkedIn: https://www.linkedin.com/in/stacy-angela-magallon-957011104/ Connect with me at: www.KennySoto.com --- Send in a voice message: https://anchor.fm/kennysoto/message Support this podcast: https://anchor.fm/kennysoto/support

Christian (they/them) graduated from the University of Texas at Austin with a BA in PR, minor in Black Studies, and concentration in Business Foundations. Christian spoke about their career as an Account Coordinator at M Booth. Christian expanded on their experience as a black transgender person in a corporate setting and detailed some ways the workplace can be more inclusive. Christian also discussed the importance of prioritizing mental health, and how they take care of their needs.According to payscale.com, an account coordinator can earn an average annual salary of $40,535.You can reach out to Christian through their LinkedIn profile.Instagram - @unholykenoly

What’s the secret sauce to M Booth’s many national recognitions, including being named by PRovoke as one of their North American Agencies of the Decade? According to Founder and Chairman Margi Booth and CEO Dale Bornstein, it’s equal part huge hearts and lots of smarts. For our podcast, this dynamic duo shares their philosophy that an agency is only as good as its people and that means demonstrating humanity in business and always putting people first. Listen in as they describe the importance of corporate and personal value alignment when it comes to finding the right firm – as an employee or a client.

"The Intersection of Reputation Management and Resilience" with James Donnelly of M Booth.. Contact James Donnelly at: https://www.linkedin.com/in/jamesjdonnelly/ https://twitter.com/jamesjdonnelly http://www.mbooth.com Blog post mentioned: https://www.mbooth.com/blog/the-five-tiers-of-brand-resilience/ Business Resilience Decoded: www.drj.com/decoded/ twitter.com/BRDecoded

What is the secret sauce to fostering a culture of creativity and passion for the work? Dale Bornstein, CEO of M Booth, walks the walk when it comes to balancing the needs of an agency’s talent with the needs of the business. Listen as she describes how she's helped create an environment where people show up to do their best work every single day. 

  The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity in PR from a variety of angles. Part 3 explores the evolution of social and digital — and how improv can improve one's PR game — with the agency's managing director of content and social Kathy Baird. Then we look at another angle of creativity with the emergence of microtribes as harbingers — or even supplanting — mass pop culture. For this discussion, we bring on M Booth's chief insights and planning officer  Bonnie Ulman — and its chief creative officer AG Bevilaqua.  Show Notes Part 1 of the Creativity Series on Diversity Part 2 of the Creativity Series on the News Media Landscape & Fake News Strong Opinions Loosely Held  Strong Opinions Loosely Held — Teenage Girls Are Magic  The Echo Chamber podcast is produced by Markettiers. 

About the Episode To celebrate International Women’s Day, Lee and Dale Bornstein discuss issues that are top of mind for women in 2018. What’s the difference between advocacy and activism? Do women need to brag more about their achievements? What female attributes make women successful leaders?   About Dale Dale Bornstein is CEO of M Booth, a fast growing marketing communications agency that’s known to zig when others zag. Dale is passionate about a people-first approach to agency life and client partnerships. She rallies her team with the mantra Be Inspired because those who lead the most inspired lives, do the most inspired work. Recognized consistently as a best place to work, M Booth is a culture that runs on inspiration and innovation and that makes a real difference for employees and clients.   Key Takeaways SHEQUALITY is really “he” and “she” quality. Women need to brag more to get what they deserve. Women need to bring confidence to every table. We should celebrate our wins and let other people celebrate with us. Today, there is much more permission and empowerment for women to lead by example. Bulletproof yourself from girl mishegas. Soft skills are important. Women’s attributes are leadership attributes of our future. Collision of technology and content creative will continue to drive a modernization of marketing. The most important asset you have is your personal brand. Treat it well. Hire for attitude, teach for skill.   Resources Women Need To Brag More Why Diverse Teams Are Smarter

This week’s guest, Adrianna Bevilaqua (@adriannagiuls), is today the Chief Creative Officer at the M Booth marketing and communications agency. Buckle up, because this conversation is chock full ‘o nuggets; and here’s just a sampling… First, much like was the case with Sue Maloney last week, AG’s career also took pretty sharp turn to where she… The post Synthesizing Work and Life: Adrianna Bevilaqua appeared first on Our Authentic Careers.

The Echo Chamber podcast series, now in its third year, returns for 2015 with a new show that features Cohn & Wolfe's Jim Joseph breaking down key marketing lessons from the recent Superbowl. While Joseph notes that Superbowl advertising in isolation is typically ineffective, well-rounded digital strategies are helping marketers use the sporting event to their advantage. He also points to the rise of dads as a key marketing trend to watch in 2015. Meanwhile, CCgroup MD Richard Fogg joins the show to explain why his UK PR firm is attempting to help international marketers understand the US media. And last, but not least, M Booth digital head Amber Roussel talks to me about her experience supporting digital engagement for President Obama's State of the Union speech. The White House, she notes, is keen to broaden social media outreach as it attempts to connect with a younger audience. The Echo Chamber podcast is produced by Markettiers4DC.