Book Marketing Success Podcast

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John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot…

Book Marketing Success Podcast


    • Jan 11, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 11m AVG DURATION
    • 207 EPISODES


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    Latest episodes from Book Marketing Success Podcast

    To Reiterate: Start Small, Make a Tiny Win

    Play Episode Listen Later Jan 11, 2026 3:04


    This country song is adapted from Guy Kawasaki's newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can impact how you write and market your books.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable.Start small. Stay consistent.Let the wins compound.Here's to a year built on tiny habits,Here's to a year built on smart design,And here's to the grit to keep goingone small step at a time!Start small. Stay consistent.Let the tiny wins compound.Start small. Stay consistent.Make change stick.Start small. Stay consistent.Make change stick.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Start Small. Stay Consistent. Make Change Stick.

    Play Episode Listen Later Jan 8, 2026 4:13


    This rock song and post is excerpted from Guy Kawasaki's newsletter Remarkable People. Start small. Make a tiny win this week. Then another. Then another. Until you are making big changes that can really impact how you write and market your books.And always keep a pocketful of joy to spread around to all the people you come in contact with.One Tiny Win LyricsPick one tiny win this week.Not ten. Not five. Just one!Here are a few tiny winsA 10-second habit.An anchor activity you already do.A celebration that makes you smile.A friend who keeps you accountable.Start small. Stay consistent.Let the wins compound.Here's to a year built on tiny habits,Here's to a year built on smart design,And here's to the grit to keep goingone small step at a time!Start small. Stay consistent.Make change stick.Start small. Stay consistent.Let the tiny wins compound.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Simplify Your Life, Country Version

    Play Episode Listen Later Jan 6, 2026 3:16


    The following country song features an excerpt from a passage in Henry David Thoreau's Walden.Lyrics from WaldenIf one advances confidentlyin the direction of his dreams,and endeavors to live the lifewhich he has imagined,he will meet with a successunexpected in common hours.He will put some things behind,will pass an invisible boundary;new, universal, and more liberal lawswill begin to establish themselvesaround and within him;or the old laws be expanded,and interpreted in his favorin a more liberal sense,and he will live with the licenseof a higher order of beings.In proportion as he simplifies his life,the laws of the universewill appear less complex,and solitude will not be solitude,and poverty will not be poverty,and weakness will not be weakness.If you have built castles in the air,your work need not be lost;that is where they should be.Now put the foundation under them.In proportion as he simplifies his life,the laws of the universewill appear less complex,and solitude will not be solitude,and poverty will not be poverty,and weakness will not be weakness.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Testimonials as Songs - Gospel Version: https://bookmarketing.substack.com/p/testimonials-as-songs-gospel-versionLiving for the Real with Derek Hunter: https://bookmarketing.substack.com/p/living-for-the-real-with-derek-hunterFind a Way Home, Country Music Version: https://bookmarketing.substack.com/p/find-a-way-home-country-music-version This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The AIO Revolution, Gospel Version

    Play Episode Listen Later Dec 30, 2025 2:15


    A few months ago one of my friends called me desperate for advice. For years he had a top-rated website for his brand, key words, and all his great content. Google and other search engines sent him hundreds of targeted leads for his products and services. Every day!Then it ended. Poof, his traffic was gone. Well, there was still a trickle but, for the most part, he had no real traffic.His traffic was decimated. Gone. Kaput. Nada. Zip. Zilch.But why?Because Google, Bing, and even Duck Duck Go decided to keep that search traffic for themselves.At first, the search engines made their AI searches optional, but it wasn't long before they decided that they could make more money running ads on their own AI-generated search results pages.Google, Bing, and Duck Duck Go are allowing AI answers to take over their searches. And now the PerplexityAI Comet and OpenAI Atlas browsers will take over any remaining searches. And, that's without the 50% of search traffic that has already been taken over by ChatGPT, ClaudeAI, and other chatbots — all offering such friendly and competent answers to user questions.Do you realize that in less than six months your website visibility will go to zero?The days of search engines being your lifeline to visibility well end. By April. April 2026. So long. Good-bye!Many websites have already experienced a 70 to 80% drop-off in traffic. Now. Not in four months. But today.AI adoption is exploding. According to one person, 105 million adults will use generative AI this year. That is such a low, low estimate it's almost not worth noticing. The truth is that everyone will be using AI for search in the coming years. Everyone. Not one single holdout.Do you want to survive — and prosper! — during this SEO AI apocalypse?You can!Sign up now for an early-bird alert.And be eligible for a 50% discount when The AIO Revolution event is launched in another month.Yes! Sign up now and get half off The AIO Revolution when it is launched.You also get the Excelsior upgrade for free at launch!It's a win-win-win no-obligation signup for this early-bird notice. It's absolutely free to sign up for the launch notice.At launch, you'll get a 50% discount.At launch, you'll get the Excelsior upgrade for free!At launch, you'll be offered the chance to be an early-bird launch affiliate — with exclusive membership privileges and premium affiliate opportunities.Bonus! You may use the exact same wording as this offer in your upcoming launches. Word for word. Offer for offer. Exactly as I have done.Join The AIO Revolution today! It's free. No obligation. An incredible value.Just leave your best email in the article below.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Happy Holidays: Special Website Marketing Tip

    Play Episode Listen Later Dec 28, 2025 5:22


    Happy holiday season to everyone.One thing I'd like you to focus on or understand is how important it is to share greetings to your customers, your fans, your visitors, etc. Wish them Merry Christmas. Wish them Happy New Year. Wish them Happy Valentine Day. Wish them happy Mother's Day. Wish them Happy Independence Day. And so on.Do it through your social media. Do it through your website.As you'll notice in the graphic below, 7 of the top pages on my website during the week of Christmas 2025 were pages where I share holiday greetings with my website visitors, newsletter subscribers, and social media followers. Over the years, I've sent many such greetings. And, as it happens, those greetings send me more visitors year after year — visitors who want to share greetings via their various social media profiles.You can do the same. You can even repost the graphics I've shared over the years, and even brand them as your own. What are you waiting for?Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Testimonials as Songs - Gospel Version: https://bookmarketing.substack.com/p/testimonials-as-songs-gospel-versionLiving for the Real with Derek Hunter: https://bookmarketing.substack.com/p/living-for-the-real-with-derek-hunterFind a Way Home, Country Music Version: https://bookmarketing.substack.com/p/find-a-way-home-country-music-versionBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Testimonials as Songs - Gospel Version

    Play Episode Listen Later Dec 25, 2025 2:54


    I received a wonderful testimonial today — and then created a gospel music version of that testimonial. This, of course, is another way to use music to promote you and your book. By the way, Happy Holidays and Merry Christmas!John's guidance brings clarity when ideas feel scattered. The insights he shares are practical and thoughtful. They help turn vision into action. 1001 Ways to Market a Book has been a real resource for me. Clear, useful, and easy to apply. I've gained confidence, direction, and real results. And I continue to grow through his work. I'm grateful for his support, his knowledge, and his generosity. Looking forward to learning more and building even further. — Roberta Vigilance, author, Sponsorship Now, Sponsorship Misconceptions, and other books on getting sponsors for events, online and IRLHere is the testimonial laid out as lyrics for the gospel song above. As with most songs I create with AI, I repeat some lines as a chorus to make it more song-like.Testimonial as LyricsJohn's guidance brings clarity when ideas feel scatteredThe insights he shares are practical and thoughtfulThey help turn vision into actionOne Thousand and One Ways to Market Your Books has been a real resource for meClear, useful, and easy to applyI've gained confidence, direction, and real resultsAnd I continue to grow through his workI'm grateful for his support, his knowledge, and his generosityLooking forward to learning more and building even furtherBest regards, RobertaOne Thousand and One Ways to Market Your Books has been a real resource for meClear, useful, and easy to applyClear, useful, and easy to applyNote: I had to spell out the title of my book so the AI performers would pronounce it correctly. So, 1001 Ways to Market Your Books became One Thousand and One Ways to Market Your Books.I've been creating these songs with my lyrics or content while the music and performance are created by MurekaAI: https://www.mureka.ai/?utm_source=rewardful&via=7aa6ddBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The AIO Revolution Early Bird

    Play Episode Listen Later Dec 24, 2025 2:52


    For years he had a top-rated website,key words, and all the great content.Google and other search enginessent hundreds of targeted leadsfor his products and services. Every day!Then it ended.Poof, his traffic was gone.Decimated.Kaput.Nada.Zip.Zilch.Do you realize that in less than six monthsyour website visibility will go to zero?Do you want to survive — and prosper!during this SEO AI apocalypse?You can!Sign up now for an early-bird alert.Sign up for The AIO Revolution.More to come … This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Living for the Real with Derek Hunter

    Play Episode Listen Later Dec 23, 2025 4:50


    Check out this wonderful new song from Derek Hunter. Note: I wrote the lyrics for this song based on a podcast episode I wrote several years ago.LyricsDon't trade your soul for a golden chainThe clock keeps ticking but love remainsHold your dear ones close at nightLet your eyes dance in the firelightLiving for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowFeed your heart with morning dewThe world shines brighter when you doSpend time with those you care forPlay with your children and let them scoreLaugh hard. Walk in the wood.Be kind to everyone. Do the good.Run with your dogs, play with your catsStop your work, take off your hatsBe real. Be true. Be full of joy.Play hard. Play long. Play ships ahoy!Living for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowFeed your heart with morning dewThe world shines brighter when you doLiving for the real, walking where the wild winds blowLiving for the real, where the river sings soft and slowSource: https://bookmarketing.substack.com/p/telling-stories-makes-everythingNever sacrifice your real life for your work. If you are like me, you can't not work, but make sure you fit in some real life as well. Spend time with those you love. Laugh hard. Walk in the woods. Play with your cats and dogs and children. Be kind to everyone.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Find a Way Home, Country Music Version

    Play Episode Listen Later Dec 19, 2025 2:49


    You can create songs from your children's books. Listen in to the song above, Find a Way Home, with the lyric excerpted from the end of Gail Berry's children's book, Little Fox and the Golden Hawk.I used Mureka to create the song from Gail's text (Mureka: https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd).You can use the song or songs to promote your book, whether a children's book, a novel, poetry, or a nonfiction book. In the next few days, I'll share a song from each genre that I've created.Note: The lyrics below were formatted like a poem or song so the sentences and paragraphs break different from the way they appeared in the book.Lyrics (from the book)It is said that on the summer solsticewhen the moon is full and high in the sky,a child may see a red fox walking in the shadowsand a golden hawk flying low.But there is more,for this is the only legendthat ends with a promise.The Mountain Goddess promised Little Foxthat every soul that Little Fox lovedwould find a way home.The legend says that deep in the mountainsby the stream of crystalline waterswait Little Fox and her Golden Hawk.They wait by the stream of crystalline waters,and they call each name.So, when the moon is full, listen.Listen and you may hear them whisper your name.And, finally, you may go home.Chorus AddedThe Mountain Goddess promised Little Foxthat every soul that Little Fox lovedwould find a way home.It's your turn today to go home.I added the chorus to make the text a little more song-like since most songs return to a key line or lines as a chorus.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Happy Holidays, Merry Christmas

    Play Episode Listen Later Dec 18, 2025 0:58


    Through the past two issues of this newsletter and podcast, I've been saying two things.1. The best presentation of an idea or story is the one that reveals YOUR perspective on the story or idea. So, always include YOU in your podcasts, articles, newsletter issues, and books.2. Merry Christmas. May you experience the peace and joy of the holidays in all do.Both The Drummer Boy and Hallelujah celebrate life, joy, and abundance.If you missed the past two issues of the newsletter, here are links to both of them:These are two of my favorite songs. Always have been, always will be. Enjoy!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    merry christmas hallelujah happy holidays merry christmas
    The Origin of All Songs

    Play Episode Listen Later Dec 16, 2025 4:36


    The Origin of All Songs song featured here is just one version of an excerpt from Walt Whitman's Song of Myself. The version featured here is a country song. Did you ever think you'd here Whitman's Song of Myself as an actual song?And, if you listen to the following YouTube playlist, you'll hear The Origin of All Songs as folk music, pop, more pop, rock, Christian, rap, and reggae.https://www.youtube.com/playlist?list=PLBmBDUpR8MYIVCMZlHKtzjy2W8F6tt6pTI shared the above playlist because I want you to see how many versions of a song can be built from your poem, blog post, podcast episode, or book excerpt. Your songs, generated by AI, can supercharge your exposure on YouTube, TikTok, Pinterest, and Facebook reels.And you can create songs from every one of your blog posts, book pages, podcast episodes, etc.The program I've been using to create songs from my blog posts and poems is Mureka.AI (https://www.mureka.ai/?utm_source=rewardful&via=7aa6dd).A number of people commented on the last song I shared (Something True. One called it the best motivation he has had in 2025. Note: I wrote the lyrics for that song and used Mureka to add the music and performance.You can do the same with your book excerpts, poems, etc. I am now a songwriter or, at least, a lyricist!The Origin of All Songs LyricsHere are the lyrics for The Origin of All Songs excerpt from Whitman's Song of Myself:I celebrate myself, and sing myself,And what I assume you shall assume,For every atom belonging to me as good belongs to you.I loaf and invite my soul,I lean and loaf at my ease observing a spear of summer grass.My tongue, every atom of my blood, formed from this soil, this air,Born here of parents born here from parents the same, and their parents the same,I, now thirty-seven years old in perfect health begin,Hoping to cease not till death.Creeds and schools in abeyance,Retiring back a while sufficed at what they are, but never forgotten,I harbor for good or bad, I permit to speak at every hazard,Nature without check with original energy.Have you reckoned a thousand acres much? have you reckoned the earth much?Have you practiced so long to learn to read?Have you felt so proud to get at the meaning of poems?Stop this day and night with me and you shall possess the origin of all poems,You shall possess the good of the earth and sun, (there are millions of suns left,)You shall no longer take things at second or third hand, nor look through the eyes of the dead, nor feed on the spectres in books,You shall not look through my eyes either, nor take things from me,You shall listen to all sides and filter them from your self.Stop this day and night with meand you shall possess the origin of all songs,You shall possess the good of the earth and sun.Stop this day and night with meand you shall possess the origin of all songs,You shall possess the good of the earth and sun.Notice that I included two choruses of three lines that were not in the original poem, but which make the excerpt more song-like.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Something True with Derek Hunter

    Play Episode Listen Later Dec 14, 2025 5:12


    Check out this wonderful new song from Derek Hunter:Something True with Derek HunterPaint your world with colors bold,Don't just blend them like a mold.If you use words people know,They'll lose interest, so make them grow.In every song, add a twist,Make sure your fun is never missed.If you stick to what is clean and plain,Your voice and meaning will never wane.Be unpredictable. Be one of a kind.Don't use the words people expect,They'll grow bored, be testy, and blind,So be surprising and unchecked.Reveal something new.Reveal something true.Reveal something you!Something out of the blue.Draw with strokes no one has seen,Let your heart decide, don't make a scene.If you follow the path they ask for,You'll lose your way, you'll bore.Write with passion, let it flow,In every line, let your spirit glow.If you play by someone else's test,You'll lose your touch, get outguessed.Destroy the mold, shatter the chain,Let your spirit set you free again.If you use the words they speak,They'll forget, so keep it fresh and sleek.Be unpredictable. Be one of a kind.Don't use the words people expect,They'll grow bored, be testy, and blind,So be surprising and unchecked.Reveal something new.Reveal something true.Reveal something youSomething out of the blue.Just dare.Be rare.Do share.Say a prayer.Be fair.Just care.Reveal something new.Reveal something true.Reveal something youSomething out of the blue.You can order this tune for your music library here: https://payhip.com/b/VUCY5Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Move with What You Love with Derek Hunter

    Play Episode Listen Later Dec 11, 2025 5:12


    The following song was developed from an excerpt of a poem in my I Tell You Poetry collection (to be published soon).No one is moved by what they see,People are moved by what they do.Do the thing you fear,Move with what you love.Lyrics for Move with What You LoveI saw a sky full of stars, so bright and clearBut I knew I had to step out, leave my comfort nearThe world was quiet, no one was aroundYet I felt the courage to make that first soundI heard a whisper, soft and lowIt said, “Just try, let it go”I thought about the things I loveAnd all the gifts from aboveNo one is moved by what they see,People are moved by what they do.Do the thing you fear,Move with what you loveI started small, with baby stepsEach one a victory, just another repNow I'm running free, with a smile on my faceMy heart full of joy, my spirit in placeNo one is moved by what they see,People are moved by what they do.Do the thing you fear,Move with what you loveNo one is moved by what they see,People are moved by what they do.Do the thing you fear,Move with what you loveMove with what you loveMove with what you loveBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Dream Big with Amy G. Walker

    Play Episode Listen Later Dec 9, 2025 3:12


    This song is based on a blog post I wrote a few years ago. You can read the entire blog post at https://bookmarketingbestsellers.com/john-kremer-on-aiming-large.If your aim is small, the results will be small. If your aim is large, the results will be large. Very simple math. But absolutely accurate. — John KremerDream Big with Amy G. Walker — LyricsSet your sights on the stars so brightDream big dreams, let them take flightIf you aim for the sky, you'll reach new heightsSmall aims bring small gains, big aims bring big bitesBig ambitions, big achievements tooThe scale of your goal, it's what you pursueAim high, and the rewards will accrueIt's simple math, it's true, it's trueWhen you dream big, the world opens wideEvery step forward, you'll see your prideWith great aims, great things will truly beJust watch your dreams turn into realityStart with a plan, then stick to the scriptEach day brings progress, never a slipKeep pushing, never give up the fightAnd soon enough, you'll hit it rightFrom the tiniest seed, a mighty oak will growSo plant your seeds of ambition, let them showThe bigger the dream, the greater the schoolIt's all about scale, it's a fact, it's a ruleBig ambitions, big achievements tooThe scale of your goal, it's what you pursueAim high, and the rewards will accrueIt's simple math, it's true, it's trueWhen you dream big, the world opens wideEvery step forward, you'll see your prideWith great aims, great things will truly beJust watch your dreams turn into realityBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Pursue Your Dreams with Amy G. Walker

    Play Episode Listen Later Dec 8, 2025 3:20


    This song video is based on a blog post I wrote several years ago. Source: https://bookmarketingbestsellers.com/book-authors-memo-to-selfHere's what I wrote:Do something every day to further your passions. Start today. And don't miss out on your life as you pursue your dreams. — John KremerHere are the lyrics for the song:Wake up every morning, eyes wide open,Got a fire in my belly, won't let it wow.Take one step today, make it count,Don't wait for tomorrow, let's make it now.Every day a chance, every day a choice,To chase the dream, nothing else planned.Start with small steps, keep pushing on,Turn your visions into something grand.No more hesitation, no more delay,Life's too short, time's slipping away.Make each moment count, let nothing stop you,Pursue your passion, let your heart rule you.Do something every day, make it real,Passions grow when you take that deal.Start today, don't miss a beat,Chase your dreams, let them run your feet.Write down your goals, see them come true,One step at a time, you'll no longer be blue.No more dreaming, it's time to act,Let's turn our hopes into a fact.Every night before bed, reflect on what you did,Was it enough? Did you do what you said?If not, get up, start again,Keep moving forward, never say when.No more hesitation, no more delay,Life's too short, time's slipping away.Make each moment count, let nothing stop you,Pursue your passion, let your heart rule you.Do something every day, make it real,Passions grow when you take that deal.Start today, don't miss a beat,Chase your dreams, let them run your feet.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Building Bonds with Amy Walker

    Play Episode Listen Later Dec 7, 2025 3:36


    The above video and audio were created based on a blog post I wrote a number of years ago. The post read:We can all make friends. It's a talent we've had since we were little children. Use it. Take time out today to make some new friends — not just acquaintances, but real friends. You can start with your social networks and eventually branch out to creating professional relationships that are made up of real friends.LyricsHere are the lyrics to the song (sung by Amy Walker):In my circle, I weave connections tight,From my social media, I find my delight.LinkedIn's where I meet new faces,Networking's how we build our bases.Coffee shops are where I start to grow,Chatting with colleagues, sharing a dough.We laugh, we learn, we grow together,Friendship's what we sow, and it blossoms sweeter.Building bonds, let's start today,In every corner, a friend is waiting to play.Through ups and downs, we'll stick together,With every handshake, we're stronger together.Building bonds, let's not delay,Reach out, extend your hand, say good day!In every heart, a friend can find,Let's make these connections shine.A smile can open doors wide,A kind word can change someone's tide.In every face, a story lies,Let's listen, let's embrace, let's build ties.At work, at play, we share the scene,In every moment, a friend is seen.From the small talk to the big deal,Our friendships grow, are always real.Life's a journey, full of twists and turns,But with a friend, we can always learn.Together we face life's every test,Hand in hand, we'll never rest.Building bonds, let's start today,In every corner, a friend is waiting to play.Through ups and downs, we'll stick together,With every handshake, we're stronger together.Building bonds, let's not delay,Reach out, extend your hand, say good day.In every heart, a friend can find,Let's make these connections shine.Source: https://bookmarketingbestsellers.com/the-essence-of-book-marketing-making-real-friendsBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    I Love Books Recommends: Blessings Abound

    Play Episode Listen Later Dec 6, 2025 6:06


    I Love Books Recommends: Blessings Abound: Awaken to the Gifts at Hand by Katherine Scherer and Eileen BodohThrough Blessings Abound, you will discover blessings in human and divine love, in unassumed places, in the natural world, in music, and in everyday life. The power and awe of blessings come in waves as you realize the unlimited nature of all that you encounter, even aspects of life you may think of as painful or trite.Here are just a few reasons readers will want to read and buy Blessings Abound:Blessings Abound is a comforting companion for trying times.“This book is a great companion for those seeking renewal, spiritual grounding, or a reminder of life's beauty.” — Mogul reviewAs proteges of bestselling authors, Katherine and Eileen will do what it takes to promote their book to bestseller status.“Whether read cover to cover or explored in short bursts, this book reminds us that blessings truly do abound—if only we awaken to receive them.” — Likely Story“In today's world of constant noise and comparison, Blessings Abound is a soothing call to gratitude. It reminds us that abundance is not something we chase—it is something we awaken to.” — Khyati Gautam, GoodReads“Bought one for a friend, too. A must buy!” — Lakers review· “Through an engaging blend of inspirational quotes, spiritual insights, and poetic reflections, the authors guide readers to shift their mindset from lack to abundance, and from distraction to presence.” — Book Viral“Inspiring readers to approach life from a place of awe, wonder, and appreciation, rather than fear or uncertainty, this subtle but profound compendium of wisdom succeeds where other strict self-help manuals do not, encouraging us to see beauty and opportunity in all things.” — Self-Publishing ReviewBlessings Abound: The BookBlessings Abound: Awaken to the Gifts at HandKatherine Scherer and Eileen Bodoh, authors56 pages, softcover, 5.06 x 7.81 inchesPaperback: ISBN: 978-0974855011, Amazon link: https://amzn.to/3LDZicp $8.99Kindle ebook: https://amzn.to/48i3d7i $2.99Publication date: May 31, 2025Publisher: K & E Innovations LLPEileen Bodoh email: eileenbodoh@charter.netTelephone: 414-347-1165About the AuthorsEileen Bodoh and Katherine SchererEileen Bodoh has been involved with various Austrian cultural events in Milwaukee, Wisconsin. She received the Decoration of Merit from the Republic of Austria. Eileen created a successful holistic health conference and served as a hospice volunteer influenced by her studies with Elisabeth Kubler-Ross. Eileen is a retired professional legal secretary.Katherine Scherer was trained in counseling at Family Service and the Women's Crisis Line. Having been an active community volunteer facilitating self-improvement and parent education groups, she also served as an elementary and high school religious education teacher. She is a past protégé of authors Mark Victor Hansen and Robert Allen. Katherine is retired as a partner in a 30-year-old family business in Milwaukee, Wisconsin.Both Katherine and Eileen participated in The Twilight Brigade/Compassion in Action training founded by Dannion Brinkley. Katherine and Eileen are authors of Gratitude Works: Open Your Heart to Love. Together with 100 other authors, including Dr. Joseph Mercola and Dr. Julian Whitaker, they were contributing authors in 101 Ways to Improve Your Health published by SelfGrowth.com.Through their writings, Katherine and Eileen hope to inspire a new appreciation for life's everyday blessings.Order the paperback edition of Blessings Abound from Amazon at https://amzn.to/3LDZicp. Order the book for yourself and as a meaningful gift for the holidays.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Stories Change Things

    Play Episode Listen Later Dec 2, 2025 0:11


    In order for us to change things, stories ae at the center of it all. To give people light and joy within the messiness: it is the flower that grows out of the concrete. …To have a movie that entertains and has a message is a delicate dance. If I go all the way in on just entertainment, the reason to do it goes away. And if I go all the way into just meaning and no one comes to see it, then what's the purpose? — John M. Chu, directorSource: an interview in Time magazineJohn Kremer is the author of 1001 Ways to Market Your Books, mentor to authors who have sold over a billion books, and founder of the Billion Book Initiative to help the next generation of book authors sell another billion books. Over the past 40 years, he has helped thousands of authors, both major celebrities and neophytes, to sell more books! Lots more books!John Kremer, 76, lives with his wife Gail and dog Poe in the Mohave Desert community of Dolan Springs, Arizona. His neighbors are no more crazy than he is. It takes one to know one.John Kremer is the creator and host of the Book Marketing Success podcast at https://bookmarketing.substack.com/podcast.John Kremer is the editor of the Book Marketing Success newsletter at John Kremer is a consultant on writing, publishing, and marketing books. He charges $400 per hour for his consultations. He has consulted with authors and publishers around the world.John Kremer has created courses on Pinterest Marketing, Book Marketing Success, How to Create a New York Times Bestseller, and other courses. He is currently co-creating and promoting the Pro to Published course with Peter Johnson at https://www.protopublished.com.John Kremer has spoken on book marketing, book writing, internet marketing, and business in London, England; Singapore; Calgary, Alberta, Canada; Toronto, Ontario, Canada; and Accra, Ghana as well as in every major city in the United States.John Kremer is the webmaster, author, editor, and curator of the following websites:https://www.BookMarketingBestsellers.comhttps://www.BookAuthorAuthority.comhttps://www.MyIncredibleWebsite.comhttps://www.BookMarket.com/bookstoreBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Person Behind the Story

    Play Episode Listen Later Nov 30, 2025 1:06


    The point of story is to reveal the human person as he or she actually is: contradictory, particular, sometimes wrong, often glorious. …A story without the courage of the person behind it isn't a story. It's a press release. And a culture that feeds on press releases will forget how to recognize the truth when it hears it.Jamie K. Wilson (executive editor, Conservatarian Press), author, How Publishing Lost the Plot: The Writer's DilemmaWebsite: https://www.BookAuthorAuthority.comWebsite: https://www.BookMarketingBestsellers.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Book Author's Marketing Plan

    Play Episode Listen Later Nov 10, 2025 5:55


    This video was created using NotebookLM from Google based on a podcast recording of me with Judith Briles and a text document on 10 key book marketing tactics. I like this video better than a similar one created and posted yesterday. Why? Because the graphics are more engaging. And that's because I learned how to edit output from NotebookLM.Be Heard: Create Your Content EngineHost your own podcast.Be a guest on other podcasts.Create short content-rich videos.Build Your Tribe: Community and Direct ReachOwn one social network.Host your own online summit.Participate in other people's summits.Send a weekly email.Go Big: High-Impact OutreachSpeak at events. especially offline.Pitch major TV shows.Pitch major magazines.I share the main points for this podcast. But not the entire transcript (which you can access at the top of this podcast entry).Website: https://www.BookAuthorAuthority.comWebsite: https://www.BookMarketingBestsellers.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Strategic Book Marketing Plan: A 2026 Roadmap for Authors and Publishers

    Play Episode Listen Later Nov 9, 2025 5:44


    A powerful 10-point strategy gives you a clear, actionable plan to market your books. Four manageable strategic phases build on each other.1. Build the Foundation: The Stuff You Own and ControlFirst things first, the foundation: Building the stuff that you own and control. This is your content engine that's going to establish you as an authority in your space for the long haul. So what's the key here? It's how these three steps work together like a well-oiled machine.Your weekly podcast is the heart of your content engine. It's where you have your deepest conversations.Then, pull out shareable video clips from that podcast.And finally, pick one social media channel and focus on sharing those clips to pull people back to your main content.It's a smart interconnected system. This is where the magic is.For your podcast, feature people you want to honor. It's not just about getting interviews. It's about building genuine relationships.Your videos should be short and sweet but packed with value. Post them everywhere: YouTube, Rumble, Vimeo, and all your social networks.For social media, don't try to be everywhere at once. Pick one network like Instagram or TikTok and get really, really good at it.Your own content engine should now be humming along,2. The Expansion: Tap into Other People's AudiencesIt's time for phase two, the expansion. You've got your own valuable stuff now, so the strategy shifts a little bit.Start tapping into other people's audiences. It's all about leveraging platforms that other people have already built. How? Be a guest on other podcasts. Use tools like ListenNotes.com and Matchmaker.fm to locate the most targeted podcasts to reach your audience.You should also speak at events, both online and in person. Note: While online speaking is great, there is absolutely nothing that beats a live in-person speech for making a real connection.This plan also has a cool two-sided strategy for summits. You can host your own, or you can be a guest at someone else's, or both! If you host your own summit, you're in the driver's seat. You control the whole conversation and you build your brand as a leader.But being a guest, that's a fantastic shortcut to a built-in audience without all the logistical headaches. Which one's right for you? That depends on where you're at right now.3. The Email Connection: Own Your RelationshipsWe've covered building your platform and borrowing other people's, but this step is about owning the relationship with your biggest fans. It's about creating a direct line to them that no algorithm or social media platform can ever mess with.Social media is rented land. Your website could get buried by Google. But your email list is your direct, unfiltered line to the people who want to hear from you. It is the most valuable and bulletproof asset you can build as an author.How to use this direct line is simple: Send one email, every single week, no matter what. Send out emails that are short, packed with value, content rich, and inspirational. You're not just trying to sell them something, you're serving them consistently.4. The Amplifier: Pitch to the Major LeaguesThe final and most ambitious phase of this book marketing plan is the amplifier. Once you've got your foundation built, your expansion strategy working, and you have a direct connection to your tribe, you are ready to pitch to the major leagues.Take your message and scale it up, big time. Getting attention from major media isn't about getting lucky with one great pitch. It's about engaging in a persistent professional effort. And. as this timeline shows, the plan is to send a new idea, a new proposal, to your target outlets at least every two weeks.This steady drumbeat shows the media that you are serious, creative, and not going away. The rules for this final phase are all about focus and relevance. Pick one national TV show and one major magazine to start with.But here's the kicker. Your ideas have to be newsworthy. Connect what your book is about to what people are already talking about right now. Link your expertise to current events. That is what makes a producer's ears perk up.ConclusionThis table sums it up perfectly. You've got 10 individual tactics, but they all funnel into these four core strategies.You build your foundation with your content. You get expansion by leveraging other platforms. You forge a critical connection with your weekly email. And, finally, you become the amplifier by pitching the major media. It's a complete, integrated book marketing system where every part supports the others.This 10-point book marketing plan is so much more than a to-do list. It's an author marketing blueprint for building a career. Looking at this book marketing system, the question you should be asking yourself isn't, how can I possibly do all of this at once? It's much simpler than that.The real question is, what is the very first brick you're going to lay for your author platform starting today?Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Website: https://www.bookmarketingbestsellers.comWebsite: https://www.bookauthorauthority.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Book Marketing Blueprint for 2025 and 2026

    Play Episode Listen Later Nov 5, 2025 6:00


    Note: The attached video is one of three videos created by NotebookLM from Google using the 10 Ways to Market Your Books report created by the Comet browser from Perplexity AI as input. I shared the first two videos in the past few days/ It's interesting to hear how each of these videos approached the 10 Ways.1. Building Your Foundation: Author-Owned Assets (website, email marketing)2. Engaging Your Community: Dynamic Social Proof (social media, reviews, buzz with teasers and giveaways)3. Amplifying Your Reach: Leverage Audiences (partner with another author, podcast recommendations)4. Driving Sales: Convert Interest into Action (paid ads, author events)xHow to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Book Marketing for 2025 and 2026

    Play Episode Listen Later Nov 4, 2025 6:14


    Note: The attached video is one of three videos created by NotebookLM using the 10 Ways to Market Your Books (via Comet AI) as input. I shared one video yesterday and will share the third video tomorrow). It's interesting to hear how each of the videos approach the 10 WaysThe top ten most effective ways to market a book in 2026 combine digital footprint, author community, and direct outreach to maximize reach and sales.* Digital Footprint - Be Findable Online* Author Community - Strategies to Build Trust* Direct Outreach - Ensure You Are HeardHow to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Book Marketing in 2026

    Play Episode Listen Later Nov 3, 2025 5:43


    The following ten points were written by the Comet AI browser based on the following question: What are the ten best ways to market a book in today's world?I would quibble about the results of the AI's recommendations — and I will do so in a later podcast episode. I would also use most common language in making these points. Too many long words and too many long paragraphs.Note: The attached video is one of three videos created by NotebookLM using the following words as input. In the next two episodes, I'll be sharing two additional videos created by Notebook LM in a fwe minutes.The top ten most effective ways to market a book in 2026 combine digital engagement, community-building, and strategic partnerships to maximize reach and sales.1. Social Media MarketingUsing platforms like TikTok (BookTok), Instagram (Bookstagram), and X (formerly Twitter) to engage readers with authentic, behind-the-scenes content helps authors build visibility and brand loyalty. Choosing one or two platforms that align with your audience ensures consistent engagement rather than scattered efforts.2. Influencer & Partnership MarketingCollaborating with book bloggers, podcasters, and relevant influencers helps authors reach engaged audiences through trusted recommendations. Relationships built on shared interests and authenticity are more impactful than broad, transactional promotions.3. Email Marketing & Author NewslettersA consistent newsletter or mailing list is one of the most reliable long-term assets for authors. By offering exclusive content, early previews, or discounts, writers can nurture loyal readers outside of unpredictable social platforms.4. Book Blogs, Podcasts, and Media OutreachAppearing on book blogs and podcasts, or sending press releases to targeted outlets, expands a book's visibility across established communities. This strategy works especially well for authors who wish to reduce reliance on social media.5. Building an Author Website and SEOA dedicated author website acts as an online hub for readers, containing book details, press information, and blog updates. Optimizing it for discovery through Google Search Console, Analytics, and SEO best practices ensures sustained organic traffic.6. Amazon and Meta AdvertisingRunning targeted ads on Amazon and Meta platforms remains a powerful driver of sales. Promotional pricing campaigns (like temporary discounts) attract new readers and improve visibility in algorithms and rankings.7. Speaking Engagements and Author EventsParticipating in literary festivals, book signings, or conferences helps authors connect personally with readers. Hosting workshops or talks about the book's themes can lead to immediate sales and future opportunities.8. Reader Reviews and TestimonialsEncouraging reviews on Goodreads, Amazon, and BookBub boosts credibility and discoverability. Sharing positive reviews on social channels and websites reinforces social proof.9. Cross-Promotions With Other AuthorsPartnering with authors in similar genres to share audiences through joint emails, giveaways, or bundles amplifies exposure while minimizing costs.10. Book Teasers, Giveaways, and Promotional GraphicsCreating visual content—like teaser trailers, quote graphics, or giveaways—helps generate pre-launch excitement and viral sharing, especially when timed with major milestones or seasonal events.These ten approaches together form a balanced, multi-channel marketing plan adaptable to both indie and traditionally published authors in 2026's competitive marketplace.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Support a Cause

    Play Episode Listen Later Nov 2, 2025 0:42


    Passionate about the environment? Write a book! Passionate about inner city health? Write a book! Passionate about gun violence? Write a book! Whatever cause you support, you can support it more effectively by writing a book versus donating money or time.And create more impact than doing a simple video or podcast.Website: https://www.ProToPublished.comWebsite: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Build a Career

    Play Episode Listen Later Oct 31, 2025 0:32


    There's no better way to build and nurture a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. And books get you job offers, again and again.Website: https://www.ProToPublished.comWebsite: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Your Book as a Business Card

    Play Episode Listen Later Oct 30, 2025 0:32


    Books are the best business card you can carry. Your book is a business card on steroids. You can create a very big business card that will get the attention of your customers and prospects. That is how you create more business and more sales in everything you do.Website: https://www.ProToPublished.comWebsite: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Attract Better Customers

    Play Episode Listen Later Oct 26, 2025 0:44


    The best way to develop great customers is to give your book to prospective customers. Those prospects who read your book and like it will become your best customers.Just write a book that answers the top 20 questions that prospects ask you again and again. Prospects always ask better questions after reading a book. If they ask the right questions, they will hire you and keep hiring you. That's the best kind of customer.Website: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.comWebsite: https://www.ProToPublished.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Now, This Is How to Tell a Story

    Play Episode Listen Later Oct 7, 2025 2:17


    The following story is taken from a tweet a few days ago sent out by The Redheaded Troublemaker (https://x.com/try2underit).I've Been Banned from Tractor SupplyYesterday I was at my local TSC store buying a large bag of my dog's food for my Australian Cattle Dog. I was in the checkout when a woman behind me asked if I had a dog?What did she think I had an elephant? So, since I'm retired and have little to do, on impulse I told her that no, I didn't have a dog, I was starting the Purina Dog Diet again.I added that I probably shouldn't, because I ended up in the hospital last time, but I'd lost 10 pounds before I woke up in intensive care with tubes coming out of most of my orifices and IVs in both arms. I told her that it was essentially a perfect diet and that the way that it works is to load your pockets with dog nuggets and simply eat one or two every time you feel hungry.The food is nutritionally complete so it works well, and I was going to try it again. (I have to mention here that practically everyone in line was now enthralled with my story.)Horrified, she asked me if I ended up in intensive care because the dog food poisoned me. I told her no, I stepped off the curb to sniff an Irish Setter's ass end and a car hit me.I thought the guy behind her was going to have a heart attack he was laughing so hard. I'm now banned from Tractor Supply. Better watch what you ask retired people. They have all the time in the world to think of things to say.And they are incredibly good at telling stories.Here's the tweet: https://twitter.com/try2underit/status/1974678659261706527Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Website: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority.comWebsite: https://www.ProToPublished.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    How to Entice People to Do What You Want

    Play Episode Listen Later Oct 1, 2025 3:14


    I recently saw a viral video featuring the strategies dogs use to get snacks from their humans (see the video here: https://www.myincrediblewebsite.com/dogs-know-how-to-manipulate-humans-for-food-food-food).With the right techniques, almost any person can be persuaded to share their meal. Here are a few of the most effective strategies of dogs, along with my comments on how anyone can entice anyone else to do what they want.1. Position yourself in your human's direct line of sight.The first step in getting what you want from someone is to get yourself in front of them — by email, social media, fax, phone call, podcast invite, letter, postcard, or more.2. Lower your ears enough to look like you're starving. Place your paw on top of your human as if to say, “I hate to interrupt but I will.”The second step: Let your target person know your need — what it is that you want from them. Be very clear. Be firm. Be persistent.3. Channel the tragic energy of a dog who's never seen food before even if you literally just licked your dinner bowl clean.Be passionate in pursuing your dream. Be passionate in communicating what you want. Be passionate in reaching out to anyone who can help you. Ask. And ask again.4. Release a small dramatic sigh every time your human takes a bite while maintaining unrelenting eye contact.Again, be persistent. Keep making contacts. Maintain eye contact, ear contact, touch contact, email contact, phone contact, letter contact, real person contact. Be dramatic at least some of the time. Be clear the rest of the time.When used in combination, these techniques have been known to produce a 92% success rate. That's probably a fake statistic, but possibly accurate nonetheless.The key to success in marketing is building relationships with key influencers. Use the strategies of dogs to help you build those relationships. Bow WOW!Website: https://www.BookMarketingBestsellers.comWebsite: https://www.BookAuthorAuthority This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    5 Ways to Become a Better Speaker

    Play Episode Listen Later Sep 16, 2025 1:52


    The tips for today's podcast came from a recent Time magazine article on 5 Ways to Make Small Talk When You Have Social Anxiety.Practice in low-stakes settings.Start by speaking at your local library, bookstore, Rotary Club, or a friend's house (or your own).Script some go-to phrases.Practice telling some stories from your own experience.Use the echo technique.Encourage your audience to ask you questions that you can answer, drawing on your experience & knowledge.Find an anchor.When speaking to a crowd, focus on one or two receptive people in your audience. Talk to them.Have an exit strategy ready.End your talk with a great sales pitch for your book, your products, or your services—or someone's product or service you can recommend.Book Author Authority: https://www.bookauthorauthority.comBook Marketing Bestsellers: https://www.bookmarketingbestseller.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The Sacred Spell of Storytelling

    Play Episode Listen Later Aug 30, 2025 7:21


    The above video was created from a Microsoft PowerPoint presentation created with the help of Microsoft Copilot. It essentially expanded on the presentation I created in the last video (based on an article by Jamie K. Wilson, The Death of Enchantment).I was actually, for the most part, disappointed with this creation—too abstract, almost devoid of life. But I thought you should be able to compare my original video at https://bookmarketing.substack.com/p/what-hollywood-sadly-has-forgotten with the above video created by PowerPoint and Copilot but vocalized by me.I suspect I won't be using Copilot anymore to create videos. Not good enough by my estimate.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.Website: https://www.bookmarketingbestsellers.comBookstore: https://www.bookmarket.com/bookstore This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    What Hollywood Sadly Has Forgotten

    Play Episode Listen Later Aug 28, 2025 1:47


    The following is excerpted from an article by Jamie K. Wilson, The Death of Enchantment (https://pjmedia.com/jamie-wilson/2025/08/26/the-death-of-enchantment-why-hollywood-no-longer-holds-us-n4943034).The spell of story is not complicated, but it is sacred:Trust the writer.Trust the director.Trust the story to carry its own truth.And most importantly: Trust the viewer.Hollywood has forgotten that the audience is not a passive consumer but a participant. A story isn't finished until it's received — until the viewers buy into it, suspend their disbelief, and join the communion. But today's studios no longer trust the viewer. They treat audiences as problems to be managed, as minds to be manipulated, as children to be lectured. …But the cure is the same as the cause: trust restored. Allow stories to be stories again, and the spell will hold. The lights will go down, the screen will flicker to life, and once more, strangers will gasp together in the dark.Thanks for reading Book Marketing Success! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Creative Blocks: Unlocking Productivity

    Play Episode Listen Later Aug 25, 2025 8:08


    IntroductionI discovered another AI app that you can use to create slide show presentations (and videos like the one above). The app, Microsoft Copilot, allows you to create slide shows using PowerPoint. Both Copilot and PowerPoint are part of a Microsoft 365 subscription ($99 per year, personal edition).I started with three lines of information, as shown below. I entered these lines into the Create with Copilot option that comes up when you start up PowerPoint. Within a few minutes, Copilot and PowerPoint generated a sixteen-slide presentation that became the basis for the above video.Writer's Block: In Case of an Emergency, Break the GlassThere really is no such thing as writer's block or any other block to getting things done. Blocks only exist if you let them. If you move on, they melt away.As the blue collar comedians, say, “Get ‘er done!” Move on!The text for the video is showcased below. Note how Copilot took three lines and made sixteen slides with the following extensive content.Microsoft Copilot and PowerPointToday I'm showcasing another presentation program you can use, Microsoft PowerPoint combined with Copilot, to create another version of my writer's block information.So we're going to talk about understanding the concept of writer's block, debunking the myth, the reality of writer's block, practical strategies to overcome perceived blocks, and cultivating long-term productivity and creativity.Writer's block is commonly defined as an inability to generate new ideas or work, causing creative paralysis.These beliefs influence how writers view their creative struggles and shape their response to overcoming challenges.The creative blocks such as this are often portrayed in literature, where creative blocks are often depicted as a mysterious curse impacting writers, especially novelists, symbolizing an insurmountable barrier to creativity.Film and media portray creative blocks as unavoidable challenges that dramatically affect artists and writers' work.Anxiety can cause mental blocks by creating fear and stress that hinder creative thinking and writing flow.Perfectionism leads to unrealistic standards that prevent progress and increase fear of failure in writing tasks.Also, unrealistic expectations create pressure that can block creativity and cause frustration during the writing process.Writer's block is basically a myth.Many experts believe blocks are not a real condition but misconceptions about creativity. Creative pauses are often temporary challenges, not permanent stoppages in writing or creative ability. Also, lack of motivation can cause writing delays mistaken for writer's block.Prolific writers maintain consistent work habits, regardless of obstacles, highlighting consistency over inspiration.Discipline is crucial in overcoming challenges and driving steady creative output among successful creators.Persistence outweighs mysterious creative blocks, enabling writers to produce work consistent with their story.Viewing creative struggles as normal helps writers maintain motivation and reduces frustration during the process.Believing challenges are solvable fosters resilience and encourages persistent effort towards progress.A positive mindset helps sustain continuous progress despite encountering creative blocks.Practical strategies to overcome perceived blocks.Embrace imperfection. By accepting imperfection allows progress by reducing the pressure of perfectionism in creative work.Avoid overthinking. Moving on without over analyzing every detail prevents stagnation and fosters creativity.Set goals. Some of the techniques for maintaining momentum is to set goals.Break tasks into small goals to sustain momentum and make progress manageable and rewarding.Use timed writing sessions to reduce pressure and encourage focused, consistent work intervals.Employ free writing techniques that promote creativity and flow by removing constraints and allowing spontaneous ideas to emerge.Use humor. Humor eases stress and makes creative work more enjoyable, helping to overcome mental blocks.Simplify tasks, reducing overwhelm and making creative work easier and more approachable.Cultivate long-term productivity and creativity.Build resilient writing habits, first by establishing consistent writing routines to help you maintain discipline and overcome creative challenges effectively.Develop writing habits that anchor productivity by creating dependable pathways to sustain creativity and output.Embrace imperfection and continuous progress. Recognize that first drafts are not perfect and that helps reduce pressure and fosters creativity. Be ready to do ongoing revisions to help refine your ideas and improve the quality of work over time.Embrace imperfection enables sustained effort and growth in creative projects.Learn the lessons from blue-collar comedians. Get her done. Blue-collar comedians embody a straightforward practical mindset focused on action rather than excessive planning. The key lesson is to begin tasks promptly to overcome procrastination and build momentum.ConclusionEmphasize completion without overthinking to ensure productivity and success in any endeavor.Recognize that writer's blocks is often a mental barrier rather than an actual inability to write.Dispel common misconceptions about writer's block to foster a healthier writing mindset.And then implement actionable techniques—practical strategies to unlock your productivity and sustain creativity in writing.Gamma Vs. Microsoft Copilot and PowerPointBoth programs produced informative slide show presentations and videos. Personally I preferred the output from Gamma because it included actual examples and stories that enlivened the presentation.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.Websites: https://BookAuthorAuthority.com and https://www.BookMarket.com/bookstore This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    In Case of an Emergency, Break Glass

    Play Episode Listen Later Aug 23, 2025 6:59


    I discovered a great AI app that you can start using for free and then pay $5.00 per month for an upgrade. This app, Gamma (https://www.aippt.com), allows you to quickly create slide show presentations. And then use the presentation to create a video like the one above.I started with three lines of information, as shown below. I entered these lines into the Gamma app and within a few minutes, Gamma generated a ten-slide presentations that became the basis for the above video.Writer's Block: In Case of an Emergency, Break the GlassThere really is no such thing as writer's block or any other block to getting things done. Blocks only exist if you let them. If you move on, they melt away.As the blue collar comedians, say, “Get ‘er done!” Move on!The text for the video is showcased below. Note how Gamma took three lines and made ten slides with the following extensive content.In case of an emergency, break glass. The truth about writer's block.Writer's block isn't about what you think it is. It's not an immovable barrier, but rather a temporary obstacle that only exists if you allow it to.This presentation explores the reality behind the myth and provides practical solutions to get your creativity flowing again.The Myth of Writer's BlockJerry Jenkins puts it bluntly, writer's block is a myth. No other profession accepts a block as a legitimate reason to stop working. If you wait for motivation or inspiration to strike before writing, you'll be waiting forever.Creativity doesn't appear on demand. What we call writer's block is actually a combination of fear, procrastination, and perfectionism, masquerading as creative stoppage.Rather than accepting blocks, successful writers develop strategies to push through the resistance.Famous writers who struggled and won.Samuel Taylor Coleridge experienced what he called an indefinite, indescribable terror that prevented him from writing for an entire year in 1804.Paul Sylvia, a psychology professor and author on motivation, went nine months without making progress on his own book about motivation.Despite these profound struggles, both men eventually overcame their creative paralysis by fundamentally changing their mindset and establishing new writing habits.What really causes writer's block?This pie chart showcases from Research Insights, a 2024 University of North Florida study.Psychological factors including stress and anxiety. That's the big dark purple pie slice on the right.Next, fear of criticism, the lower, more lavender pie slice.And then perfectionism, which is the next as we rotate around.Procrastination.And then other factors.Two main types of blocks.There are two main types of blocks, plot block and life block.Plot block occurs when story logic stalls. Character or plot feel stuck.This is a craft problem fixable with patience, restructuring, and narrative technique.Life block results from personal issues that can drain creative energy. It can require addressing deeper needs, self-care, mental health support, or lifestyle adjustments.Recognizing your specific block type is a crucial first step to implementing the right solution.Practical hacks to break the block.You can schedule writing. Treat writing like a job. Paul Sylvia committed to two hours daily. No excuses. Consistency builds momentum and trains your brain for creativity.Step two, you can do free writing. Set a timer for 10 to 15 minutes of unfiltered, unedited writing. This bypasses perfectionism and often produces unexpected insights.And you can change the environment. So if one place isn't working, work at a cafe or park or library. Environmental novelty stimulates new neural connections and fresh perspectives.These practical approaches work because they shift focus from outcomes to process, making writing a habitual action rather than a high stakes performance.Embrace fear and imperfection. The best writing is born of humility. That's from mystery writer and thriller writer Dean Kuntz.Fear is natural and justified. Embrace it as a motivation.Perfectionism kills progress. Done is better than perfect.Writing imperfectly today creates a foundation for better writing.The most prolific writers aren't fearless. They've simply learned to write despite their fears.The power of mindset.Move on and melt the block. Blocks only exist if you let them. Writer's block is a construct we create and maintain.Recognize it as a temporary state, not a permanent condition. As the blue-collar comedians say, get 'er done. Simple forward motion is often the best solution. Action creates its own momentum.An act of faith: Writing requires belief in your ability to figure it out as you go. Trust the process and keep moving forward.Your mindset determines whether obstacles become barriers or stepping stones. Choose to see blocks as temporary challenges rather than immovable obstacles.Motivation is not a gift, it's a choice. Waiting for motivation is like waiting for a bus that may never come. You have to start walking.Here's the motivation equation.Traditional belief: motivation inspires action, which inspires results.The reality: action inspires results, which increases motivation.Motivation is generated by the act of writing itself. The more you write, the more you want to write. Start small, but start today.Your emergency glass, smash it and write.The world needs your story, so get ‘er done.Writer's block is a temporary illusion. It dissolves the moment you decide to move forward despite uncertainty, fear, or imperfection.Your words matter. Break the glass, pick up your pen, and start writing right now.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.Resources: https://www.bookauthorauthority.comBookstore: https://www.bookmarket.com/bookstore This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Stories Should Never End. They Should Go On and On!

    Play Episode Listen Later Aug 3, 2025 2:51


    In a column for PJ Media, publicist and novelist Scott Pinsker wrote that there are no happy endings. As readers and listeners, we never want a good story to end.Here is what Scott wrote:One more time: There are no happy endings!After all, when a story is truly great, we don't want it to end. We need the story to go on and on forever — and for the adventures to continue. When it's finally time to say goodbye, we mourn the loss.And mourning isn't happy.But it's par for the course in storytelling; the immoveable yin to the irresistible yang. Can't have one without the other. As American genius, billionaire, playboy, and philanthropist Tony Stark noted before his death:“Part of the journey is the end.”I remember when the hand-picked substitute author massacred the ending of The World of Time series by Robert Jordan. There were and are so many stories still to tell of that world, but the replacement author simply let the story peter away. So disappointing.But, of course, he didn't have the inspiration or vision that the original author had. He couldn't tell the stories. BUT the publisher should have found some fans that would have loved to continue those stories, to continue celebrating an incredible world populated by very interesting people. I hope there are some fans that will tell those stories. They have my permission — and encouragement — to do so.As authors, we should all have fans that are inspired to continue telling our stories — whether fiction or nonfiction.Stories are always worth continuing. They shouldn't have an end. Why not tell more of your story today? You have the time!And when your time ends, I encourage other courageous writers to continue your stories. Stories without end. Stories that live on and on. Stories that change lives. Stories that move us to greater things.Move on! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    6 Ways to Spark Your Creativity

    Play Episode Listen Later Jul 7, 2025 0:43


    The following tips are adapted from an article in Woman's World magazine.Trust your vision. A sense of independence sparks unique visions.Balance wonder and rigor. Daydream a little. Relax to spark your wonder. Then focus on the details.Tap into positivity. Reveal your passion. Study: People who write for the joy of it produce more creative work.Unleash your inner child. Having fun spurs active listening, curiosity, improvisation, and collaboration.Take a chance on yourself. Don't be afraid to try new things. Explore your own voice.Bounce ideas off a friend. A good friend can allow you to test ideas. Note: Just don't let them become too critical. You want their help, not their negativity.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Web: https://bookauthorauthority.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Give Away Your Books

    Play Episode Listen Later Jun 30, 2025 3:55


    Why give away your books when you can sell them instead? Here are ten reasons why you might want to give away your books as a strategy for making more sales of everything you have to offer.1. Entice People to Action.If you want a potential customer to act, you can give them a free book as an enticement. Many websites offer free reports or books to encourage people to sign up for their newsletters or podcasts. A key reason: Books are still valued by consumers.2. Make an Upsell.If you are using your book to sell a higher-priced course, webinar, or summit, then giving away the book is a good strategy for convincing people to buy your upsell.3. Offer a Sample.Give away a shorter book to give readers a taste of your larger, more expensive book.Note: A similar strategy is to sell a shorter book on Amazon for a very low price to give people a taste for your more expensive books, your longer books, or any additional books in a series.4. Give as a Prize.Give your book away to charities as a prize. Books as prizes are a great way to promote your business or service or higher priced products.5. Offer Speaking Take-Aways.If you are speaking at a conference, a summit, or another group event, giving away a book is an easy way to have attendees take you (or your ideas) home with them.A free book builds credibility and provides audience members with your contact details so they can follow-up on any of your services or products they want to buy.6. Create a Moon Book Club.Offer your books as monthly mailings to key contacts for coaching, consulting, speaking, and other high-paying engagements. In this situation, you mail out copies of print books to your key contact list as a tool for establishing your credibility with these key people.7. Offer 99 Cent Specials.Books under a dollar are considered just like free books for most readers. So, offering low-cost books for sale are a way of setting a value for the book but essentially keeping the book as “free.”Bestselling author Robert Allen recently offered his #1 Bestseller: How You Can Become a Bestselling Author in Only 30 Minutes a Day as an ebook for only 99¢ via Amazon. He used it to introduce his high-priced service to help writers become bestselling authors.8. Introduce Readers to a Series.One of the best ways to introduce readers to your series of novels is to give away the first book in the series. If they like that book, they will buy into the entire series.9. Publish a manifesto.Write and share a manifesto that proclaims your new vision for society, the environment, the world, the universe, or your key topic. Manifestos are generally given away to build the widest possible readership for your new vision.10. Share Your Book.You can give away your book to anyone and everyone simply because you want people to benefit from what you've written.If you give away books, never give away junk. Never give away AI creations as your own work. Whatever you give away must represent your work, your writing, your ideas, your creativity, your thought processes, and the higher priced services and products you offer.If your giveaways truly represent what you offer, you'll be able to upsell recipients to anything else that you want to create. And at a higher and higher price. Great content inspires great fans.Order Book Marketing 263 here: https://amzn.to/3TM6CDs on Amazon.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    10 Key Strategies for Marketing Your Books

    Play Episode Listen Later May 24, 2025 56:58


    Judith Briles, The Book Shepherd, and book marketing expert John Kremer deliver a fast hour of 10 plus strategies to deliver book marketing success in 2025 on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include:Overall strategies to leap forward.Why every author should have a newsletter.Tips for creating your own Summit and why you should.How to start your marketing offline.Why magazines are still hot and how to target/pitch to them.Why you should reach for a national TV show.Why being a podcast guest is a must do and two sources to use.And, of course, much more.Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Connie Bennett: On Getting a TedX Talk

    Play Episode Listen Later May 21, 2025 27:31


    JohnToday I'm interviewing Connie Bennett, author of I Blew My Diet, Now What? She's going to tell us a little bit about how to get to speak at a TEDx event.TEDx is a local event produced in different cities around the country. TEDx talks are a really great opportunity to expose you and your book to a book buying audience.ConnieI'm an author and I've been a long-time fan of yours since my first book, Sugar Shock, came out. Later, I came out with a book called Beyond Sugar Shock. And now I just came out with I Blew My Diet, Now What?I am a former sugar addict and also a former carb addict. For years I did really, really well. I ate very, very cleanly. But more than a decade ago after my mom passed away. It was a difficult year watching her lose a battle to cancer. I blew my diet.Hence, the new book. I come clean at last to the world about what I was doing, which was hanging out in movie theaters and in my home and secretly stuffing my face with crunchy, greasy, salty movie popcorn and other carb garbage, what I now call carbage.JohnI know that you recently spoke at the TEDx conference in San Diego, If you'd like to watch her TEDx talk, check it out here: I wanted to find out from you. Connie, how did you get in to do a TEDx talk? Because I know that it's not always easy to get to do a TEDx talk.ConnieWell, the very first thing I did was I decided that I was going to do a TEDx talk, come hell or high water, I was going to do it. So, my first step literally was deciding that I was going to do it.So then I began to research. I even took a course or two about how to get a TEDx talk.Then one day it hit me. I had moved to San Diego. I had been living there for a number of years. Then I thought: Why don't you just volunteer at my local TEDx? I don't even know how I got the idea, but I did. So I volunteered at the local TEDx.I watched the speakers and became friendly with them. I think, yeah, I want to be up there just like them. So that was my first step, volunteering.Then the next year, I actually applied to my local TEDx San Diego and I got turned down. But I did make it through round one. So, round one you submit something in writing and then round two you had to submit a video. I made it that far but was rejected that first attempt.A few months later, TEDx had auditions yet again, so I applied again and got turned down again. Then I got an email saying, hey, would you be interested in doing this special thing that we're doing with TEDx San Diego? And that is what let to my talk.Going local was the way to go because after the first time they turned me down, they knew me.I've met several people who'd been through a similar situation. They had applied, and they had been turned down. They tried again. They applied, and they got turned down again, and finally they were accepted.You can apply for TEDx talks in other cities, but it's good to start first with the TEDx event closest to where you live.JohnActually, I think that that's two incredible pieces of advice that you really talked about.One was simply being persistent. You have to knock on the door more than once. You can't take it as a rejection. It's just they have to know you better.ConnieThe other part of it is you have to be very gracious. They turn you down. You do not want to write to them and say, why was I turned down? You've got to be really careful about the way that you're persistent.You want to be politely persistent. But you don't want to get turned down and then all of a sudden send an email and say, hey, why didn't you accept me? So you need to be very, very careful and walk this fine line.JohnBut I am convinced that that going local is the way to go.I also thought it was really wise of you to volunteer. It's an incredible way to get to know the people behind the local TEDx. It's a really great opportunity, as you said, to meet the speakers and get to talk to them.ConnieIt was it was totally fun. And it also it stoked me. It got me like really excited about doing like I want to be one of those people,But I volunteered to get to know more about the talks and the people behind the local TEDx talks. I was like, I want to know more about this.I know I want to do a TEDx talk at some time. I hadn't set my sight on doing it in San Diego. But the actual act of volunteering, it was just so exciting to see these speakers do their thing. You just learn so much just watching what they went through.Now my talk was less than seven minutes. A lot of TEDx talks, they're a little bit longer. And I went even a little long. I'm telling you, every single word counted.I've heard of a lot of situations where people give a TEDx talk and then it goes so viral that it could lead to a book.JohnThat's one reason that speakers want a TEDx talk, because they're more likely to get an offer from some publisher saying, wow, I saw you and I liked what you did. A TEDx can open doors. Such talks give you great credibility and it gets a lot of attention.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    san diego tedx tedx talks sugar shock tedxsandiego connie bennett
    The Three Rules of a Professional Writer

    Play Episode Listen Later May 12, 2025 0:44


    How can you tell if you're a professional writer?Professional writers do three things:1. They don't write anything until they've sold it.2. They sell their work more than once.3. They write every day without fail.That's it. That's how you become a professional author.Are you professional? Or are you an amateur?Now you know how to tell which you are.Be honest.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    The World Needs More Humans

    Play Episode Listen Later Apr 30, 2025 1:10


    I'm sharing a note from somebody that I'm newly following on Substack, Yana G.Y. I've been doing episodes about stories lately. And the key thing about stories is you've got to be real. You've got to be human.The title of this episode is The World Needs More Humans.The subtitle is Are You Ready to Write Relatable, Raw, Vulnerable?And here's the note that Yana G.Y. shared, I believe, earlier today.The world doesn't need more noise.It needs more humans.Raw. Relatable. Vulnerable.Keep writing. — Yana G.Y. That's from Yana G.Y.. I encourage you to subscribe her Substack newsletter.And that's how your stories should be written—with passion, with vulnerability, with a human touch. Raw. Relatable. Vulnerable.Are you ready to write like this?Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. And get the next 10 books in the Write a Book in 10 Days or Less series free! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Sell More Books Crash Course on Thursday, May 1st

    Play Episode Listen Later Apr 26, 2025 5:18


    Do you have a nonfiction book out now or one coming out soon?If so, you've probably wondered, "How can I sell as many books as possible in the limited time I have?"After working with more than 15,000 non-fiction authors and helping launch such bestsellers as Rich Dad Poor Dad and Chicken Soup for the Soul, my friend Steve Harrison has learned what works (and doesn't) when it comes to selling books.Sell More Books Crash CourseHe'll reveal strategies and tactics successful authors use in a special event on Zoom, next Thursday, May 1st, called the Sell More Books Crash Course.It will run from 12 noon – 8 PM Eastern (9 AM – 5 PM Pacific) and you may attend for free.To reserve your spot, at no cost to you, just click the link below:https://m164.isrefer.com/go/sellmorecrashcourse/A10005/Here's a sneak peek at what you'll get:A personalized 2-to-3-page game plan designed to give you greater confidence and clarity so you can focus on the things that matter.The most critical decision to make in order to sell a lot more books.Five ways to sell more books on Amazon most authors know nothing about.Case studies of authors who've sold thousands – even millions – of books via bulks sales of 100… 1,000… even 10,000 copies or more in a single order.How to enjoy telling people about your book without being sales-y.The one-page document that gets your family and friends to help promote your book.How to launch your book to bestseller status.The strategy one author used to get over 20,000 reviews for his book on Amazon.What it takes to get on national TV.How an author who felt intimidated by social media grew a large following.Sign up here: https://m164.isrefer.com/go/sellmorecrashcourse/A10005/I'm proud to be one of Steve's compensated affiliates because I know this event could make a big difference to your book sales!The average author releases a book with high hopes, but only ends up selling fewer than 250 copies.Don't let it happen to you! Join Steve on Zoom next Thursday:https://m164.isrefer.com/go/sellmorecrashcourse/A10005/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Tell Stories That Make a Sale

    Play Episode Listen Later Apr 24, 2025 4:22


    The following is excerpted from a newsletter Guy Kawasaki, the Apple and Canva evangelist, sent out about a week ago. I love his advice. I'd recommend you follow it when appropriate.Facts tell, but stories sell. If you want to change someone's mind, skip the data dump and share a story that resonates emotionally. When I was evangelizing the Macintosh, I didn't just talk about specs—I told stories about how the Mac empowered creatives to design, write, and innovate in ways they never could before.Stories bypass skepticism. They're not something people argue with, they're something people feel. Whether you're pitching a product or convincing your boss to greenlight your idea, craft a narrative that makes your audience see themselves in the story.By the way, I wrote a revised and updated edition of my book Wise Guy—it's new name: Wiser Guy. Don't miss a new collection of honest, humorous, and heartfelt stories! You can preorder it here: https://amzn.to/3GmUbdL.Appeal to Emotion, Not Just LogicPeople make decisions emotionally and justify them logically. If you're trying to win an argument, tap into what your audience cares about most. When I pitched the Mac, I didn't just say, “It's user-friendly.” I said, “It's the computer for the rest of us.” That phrase hit people in the gut—it made them feel included, empowered, and part of a revolution.Think about what your audience values. Is it security? Freedom? Belonging? Frame your argument in a way that aligns with their emotional priorities.Handle Skeptics Like a ProSkeptics are inevitable, but they're not your enemy—they're your opportunity. The key is to listen, not argue. When someone doubted the Mac, I didn't try to bulldoze them with counterpoints. Instead, I asked questions to understand their concerns and then reframed my argument to address those doubts.For example, if someone said, “The Mac is too expensive,” I'd respond, “It's an investment in your creativity and productivity. What's the cost of not having the best tools?” By reframing the conversation, I turned objections into opportunities.Make It About Them, Not YouHere's the secret sauce: people don't care about your argument—they care about how it affects them. When you're evangelizing an idea, focus on the benefits to your audience, not the features of your product or point of view.For instance, when I pitched Canva, I didn't say, “It's a graphic design tool.” I said, “It's the easiest way to make your ideas look amazing.” See the difference? One is about the tool, the other is about the user. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Write a Bestseller in 30 Days or Less

    Play Episode Listen Later Apr 22, 2025 5:19


    I'm correcting something that happened yesterday on Easter. Some people had trouble downloading the book, How to Write a Bestseller in 30 Days or Less: 111 books you can write fast — with examples.So I switched the book from being a Word document to a PDF document. That should make it a lot easier for you to download. This is the link to download the document now as a PDF: http://bookauthorauthority.com/wp-content/uploads/2025/04/The-Book-Authority-Guide-on-Writing-a-Bestseller.pdf.I hope the PDF document will help you get access to it much more quickly.The link is also available on my podcast website (right here: (bookmarketing.substack.com) so you can click on the link there to download the PDF (see the link above).How to Write a Bestseller in 30 Days or Less will be available for one week after the International Day of the Book, also known as World Book and Copyright Day. It's on April 23rd, the anniversary of William Shakespeare and Don Miguel Cervantes' deaths. It's a day when many people around the world celebrate books.One week later would be the 30th of April, just so you know. So the book will be available for free download until then.You are welcome to share the link for the free download so you can share the book with anybody you want, as long as you share it in one piece. Don't cut part of the book out and share it with people. Share the entire book with them.On May 1st, the book will go on sale on Amazon and Gumroad.Yesterday, I also told you about another free offer: The Book Authority Guide to Why You Should Write a Book. Here the link to download that book freely as well: https://bookauthorauthority.com/the-book-authority-guide-on-why-write-a-book.It's actually better to share documents as a PDF anyway rather than as a Word document.I really would like you to get a free copy of both books. So I hope that you will download them and I'm hoping that you will benefit from both of them.They're really great books and they're really the beginning of an entire series that I'm going to be announcing over the next few weeks that you will be able to buy.Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Free Books: Why Write a Book AND What to Write

    Play Episode Listen Later Apr 21, 2025 4:43


    I want to introduce you to my new book, Write a Bestseller in 30 Days or Less: 111 books you can write fast — with examples.This week, I'm making a special offer. You can download the book for free at this URL: https://bookauthorauthority.com/the-book-authority-guide-on-what-to-write.That link will give you an immediate download of the book as a Word document so that you can play with it if you want.I wanted to make it easy for you to get and it's absolutely free. You don't have to leave an email. You don't have to pay anything.You can just download the book. And, maybe more important, you can share it with your friends. You can give it away to them. You can send them this link so that they can download it for free themselves: https://bookauthorauthority.com/the-book-authority-guide-on-what-to-write.Be sure to read the book first before you decide to share it with your friends. That way you'll know that you really want to share it. Again, the book is free to you and to your friends.This free offer is good for one week after the International Day of the Book, also known as World Book and Copyright Day.After that one week, Write a Bestseller in 30 Days or Less will be for sale via Amazon and Gumroad, and that will be the only way that you'll be able to access it—to buy the book. And, of course, it's well worth it.Write a Bestseller in 30 Days or Less is already for sale as an e-book (https://amzn.to/4cBGnYU), a print paperback (https://amzn.to/42zc14J), and a print hardcover book (https://amzn.to/4jmaVR8) via Amazon.com.And I don't mind if you want to buy the book on Amazon. I don't mind the extra income. But you don't have to buy it.You can download it for free, again, at the download URL: https://bookauthorauthority.com/the-book-authority-guide-on-what-to-write.Late last year I shared with you a different book that I wrote, The Book Authority Guide on Why You Should Write a Book. That book is also available for free as a download at https://bookauthorauthority.com/the-book-authority-guide-on-why-write-a-book.The Book Authority Guide on Why You Should Write a Book will be available indefinitely. At some point, of course, it will be for sale only (as it is already on Amazon.com).So, you can download both books for free for at least the next week or so: Why you should write a book and how to write a bestseller in 30 days or less.If you go to my podcast portal at https://bookmarketing.substack.com, you can click on the links to access the book without having to write down the long links.Again, once you download these books, you can share them with anyone you want. Share it freely! As long as you keep the book exactly as I wrote it.I hope you'll take advantage of this offer and learn why you should write a book and what sort of books you can write—and write fast!Happy Easter! He is risen1Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Celebrate Drop Everything and Read Day

    Play Episode Listen Later Apr 7, 2025 1:40


    Drop Everything and Read Day is coming up on April 12th! Get ready to celebrate!D-E-A-R Day, which stands for Drop Everything and Read, is a national celebration of reading designed to remind families to make reading a priority in their lives.It's celebrated every year on April 12th, which is the birthday of Beverly Clearly, the author of the Ramona books. A main feature of the Ramona books was the DEAR Time, a reading practice where everybody would drop everything and read for a while.I'm giving you advance notice to celebrate Drop Everything and Read Day on April 12th by inviting your followers, your email subscribers, and your social network to celebrate the day with you and drop everything and read your book.Or if you don't want them to read your book, then have them read my book 1001 Ways to Market Your Books.Either way that's fine with me: Your book, or mine!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Ernest Hemingway on Telling Stories

    Play Episode Listen Later Apr 3, 2025 1:22


    I encourage you to think about telling more stories — to entice people to read your books, to interact with you on social media, or to become an advocate for you.The more stories you tell, the more listeners will become involved in what you have to teach and what you have to share.All good stories are alike in that they are truer than if they had really happened and after you are finished listening to one, you will feel that all that happened to you and afterwards it all belongs to you: the good and the bad, the ecstasy, the remorse and sorrow, the people and the places, and how the weather was. If you can get so that you can give that to people, then you are a storyteller. — Ernest Hemingway, novelistAnd if you are a storyteller, then you really are somebody that people will pay attention to, that people will listen to.Comment on this storytelling episode and receive a free copy of my new book, Write a Bestseller in 30 Days or Less 111 Books You Can Write Fast — With Examples!Website: https://www.bookauthorauthority.comWebsite: https://www.bookmarketingbestsellers.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Storytelling: Stories of the South

    Play Episode Listen Later Mar 28, 2025 1:23


    Folks say that the best stories of the South are written in recipes; you hear it so much it begins to sound like just something to say. But I have seldom listened to my people speak of the past without talking, sooner or later, about chicken. We honor people with it. — Rick Bragg, humorist and storytellerAlmost every great culture tells incredible numbers of stories through the foods that they serve, the foods that they eat, the foods that they cook, and the recipes they create.Think about that in terms of how you go about marketing your books, your services, your other products. Learn to tell a story. Create a great recipe.And the recipe doesn't have to be about food. It can be about how to get something done. Just start to share some of the best stories you can possibly share.Comment on this video post and receive a free copy of my new book, Write a Bestseller in 30 Days or Less 111 Books You Can Write Fast — With Examples!Website: https://www.bookauthorauthority.comWebsite: https://www.bookmarketingbestsellers.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Become an Authentic Storyteller

    Play Episode Listen Later Mar 27, 2025 0:56


    Today, I want to share something from Dan Nikas, who's the founder of GearBunch. He said,My journey from Detective Sergeant to founding GearBunch, an e-commerce brand that hit nearly $5 million in its first year, has taught me the importance of authentic storytelling.When you tell a story, tell it authentically. Tell a real story and tell it from your heart. Tell it from what you actually have experienced, what you hear, what you see, what you are! So become an authentic storyteller.Comment on this video post and receive a free copy of my new book, Write a Bestseller in 30 Days or Less 111 Books You Can Write Fast — With Examples!Website: https://www.bookauthorauthority.comWebsite: https://www.bookmarketingbestsellers.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

    Issa Rae: Storytelling Is Forever

    Play Episode Listen Later Mar 5, 2025 0:50


    Welcome to another Book Authority video minute. Today I want to feature a quote by Issa Rae, an actress, director, producer, and all-around wonderful person.Storytelling is forever.Make no mistake, but sometimes the stories get detached from the storytellers.The best stories do.Doesn't that make sense? Don't we often detach a story from who the storyteller was?And really, as a storyteller, it really doesn't matter because what is important is the story. Get ready to tell your own story over and over again.Leave a comment here and receive a copy of my new book: Write a Bestseller in 30 Days or Less: 111 Books You Can Write Fast — With Examples!Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

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